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<title>Brands.in &#45; Editor</title>
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<title>Reliance Jewels&amp;apos; Akshaya Tritiya Campaign Redefines Gold as a Smart Investment</title>
<link>https://brands.in/blogreliance-jewels-akshaya-tritiya-2026-smart-gold-campaign</link>
<guid>https://brands.in/blogreliance-jewels-akshaya-tritiya-2026-smart-gold-campaign</guid>
<description><![CDATA[ Reliance Jewels&#039; Akshaya Tritiya 2026 campaign featuring Gajraj Rao and Pratibha Ranta repositions gold as a smart investment. Here&#039;s what Indian brands can learn from this strategy. ]]></description>
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<pubDate>Sat, 11 Apr 2026 17:04:10 +0530</pubDate>
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<media:keywords>Reliance Jewels, Akshaya Tritiya 2026, Network Advertising, Gajraj Rao, Pratibha Ranta, smart gold investment India, festive jewellery campaign, gold price volatility, Laapataa Ladies, Indian jewellery marketing, traditional gold buying, brand campaigns 2026</media:keywords>
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<item>
<title>Pond&amp;apos;s &amp;apos;Sun Portraits&amp;apos;: When Rajasthan&amp;apos;s Walls Became a Skincare Wake&#45;Up Call</title>
<link>https://brands.in/blogponds-sun-portraits-rajasthan-uv-campaign-skincare-india</link>
<guid>https://brands.in/blogponds-sun-portraits-rajasthan-uv-campaign-skincare-india</guid>
<description><![CDATA[ Pond&#039;s Sun Portraits campaign in Phalodi uses UV-sensitive Phad wall art to visualise sun damage. Here&#039;s what Indian brands can learn from this bold skincare initiative. ]]></description>
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<pubDate>Sat, 11 Apr 2026 16:47:34 +0530</pubDate>
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<media:keywords>Pond&#039;s Sun Portraits, Ogilvy India, UV skin damage, Phalodi Rajasthan, suncare campaign India, Phad art, HUL skincare, sunscreen penetration India, rural marketing, FMCG campaigns 2026, sun protection awareness, skincare marketing India</media:keywords>
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<item>
<title>Anupam Sengupta Joins L&amp;amp;T&amp;apos;s LTM Division to Lead AI&#45;Driven Media Tech Growth</title>
<link>https://brands.in/bloganupam-sengupta-lt-ltm-ai-media-tech-strategy</link>
<guid>https://brands.in/bloganupam-sengupta-lt-ltm-ai-media-tech-strategy</guid>
<description><![CDATA[ Anupam Sengupta joins L&amp;T&#039;s LTM division to lead AI-driven media tech growth and global strategy in the CMT vertical. Here&#039;s what it means for Indian brands. ]]></description>
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<pubDate>Sat, 11 Apr 2026 15:52:37 +0530</pubDate>
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<media:keywords>Anupam Sengupta, L&amp;T LTM, AI media technology, LTM CMT vertical, deep tech partnerships, enterprise AI India, Voice AI, Larsen and Toubro LTM, media tech leadership, global GTM strategy, consulting-led growth, SaaS media, AI transformation India, Camb.ai, media technology 2026</media:keywords>
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<item>
<title>BKT Tyres&amp;apos; &amp;apos;Jurrat&amp;apos; Campaign: How a Tyre Brand Is Rewriting the Two&#45;Wheeler Playbook</title>
<link>https://brands.in/blogbkt-tyres-jurrat-campaign-two-wheeler-t20-2026</link>
<guid>https://brands.in/blogbkt-tyres-jurrat-campaign-two-wheeler-t20-2026</guid>
<description><![CDATA[ BKT Tyres launches &#039;Jurrat&#039; TVC with Ranveer Singh during T20 2026 — a bold move into India&#039;s two-wheeler segment built on courage, grip, and rider confidence. ]]></description>
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<pubDate>Sat, 11 Apr 2026 15:23:25 +0530</pubDate>
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<media:keywords>BKT Tyres, Jurrat campaign, Ranveer Singh, two-wheeler tyres, T20 2026, tyre marketing India, BKT Tyres TVC, Elevate Your Drive, rider confidence, Balkrishna Industries, two-wheeler segment India, brand expansion, cricket advertising, road grip tyres, Indian mobility</media:keywords>
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<title>Paragon Bets Big on Women&amp;apos;s Footwear With a Cashback Push and a 40% Category Target</title>
<link>https://brands.in/blogparagon-women-footwear-cashback-campaign-2026</link>
<guid>https://brands.in/blogparagon-women-footwear-cashback-campaign-2026</guid>
<description><![CDATA[ Paragon launches a QR-based cashback initiative on women&#039;s footwear and targets 40% category share in three years — here&#039;s what this strategic push means for Indian retail. ]]></description>
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<pubDate>Sat, 11 Apr 2026 14:00:37 +0530</pubDate>
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<media:keywords>Paragon Footwear, women&#039;s footwear India, cashback offer, QR cashback, Indian footwear market, Sachin Joseph, women&#039;s category growth, fashion footwear India, retail strategy, accessible fashion, footwear marketing, Tier 2 market India</media:keywords>
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<item>
<title>Blissclub Flips a Cultural Phrase Into a Power Statement With &amp;apos;Move Like A Maharani&amp;apos;</title>
<link>https://brands.in/blogblissclub-move-like-a-maharani-campaign-2026</link>
<guid>https://brands.in/blogblissclub-move-like-a-maharani-campaign-2026</guid>
<description><![CDATA[ Blissclub launches &quot;Move Like A Maharani&quot; — a culturally powerful campaign reclaiming confidence for Indian women, alongside three new collections. Here&#039;s what marketers can learn. ]]></description>
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<pubDate>Sat, 11 Apr 2026 13:38:21 +0530</pubDate>
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<media:keywords>Blissclub, Move Like A Maharani, women&#039;s apparel India, athleisure India, EverFlow, Blissentials, Korean Pants, Minu Margeret, cultural marketing, empowerment campaign, movement apparel, women&#039;s lifestyle brand, direct to consumer India</media:keywords>
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<item>
<title>Bata India Reinvents the Everyday Sandal With Taapsee Pannu and 2 Million Reasons to Believe</title>
<link>https://brands.in/blogbata-india-taapsee-pannu-everyday-essentials-campaign-2026</link>
<guid>https://brands.in/blogbata-india-taapsee-pannu-everyday-essentials-campaign-2026</guid>
<description><![CDATA[ Bata India launches &quot;Everyday Essentials. Reinvented&quot; campaign with Taapsee Pannu, backed by 2 million pairs sold in 2025 — here&#039;s what marketers can learn from this category-led strategy. ]]></description>
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<pubDate>Sat, 11 Apr 2026 13:14:36 +0530</pubDate>
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<media:keywords>Bata India, Taapsee Pannu, Everyday Essentials Reinvented, open footwear India, sandals campaign, women&#039;s footwear, Bata campaign 2026, Indian footwear market, Badri Beriwal, comfort footwear, accessible fashion, footwear marketing India</media:keywords>
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<item>
<title>India&amp;apos;s OTT Market Hits 1.45 Billion Users — YouTube Leads, Netflix Overtakes Prime Video</title>
<link>https://brands.in/blogindia-ott-market-1-45-billion-users-netflix-youtube-2026</link>
<guid>https://brands.in/blogindia-ott-market-1-45-billion-users-netflix-youtube-2026</guid>
<description><![CDATA[ India&#039;s OTT market reaches 1.45 billion users as Netflix overtakes Prime Video — here&#039;s what the latest streaming data means for Indian brands and media planners. ]]></description>
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<pubDate>Sat, 11 Apr 2026 12:50:10 +0530</pubDate>
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<media:keywords>India OTT market, YouTube India, Netflix India, Amazon Prime Video, JioHotstar, ZEE5, OTT users, CLSA report, streaming market 2026, digital entertainment India, OTT advertising, MX Player, Sony LIV, subscription streaming</media:keywords>
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<item>
<title>Cineflicks Prepares to Enter India&amp;apos;s Crowded OTT Arena With a Community&#45;First Streaming Model</title>
<link>https://brands.in/blogcineflicks-india-ott-launch-community-streaming-2026</link>
<guid>https://brands.in/blogcineflicks-india-ott-launch-community-streaming-2026</guid>
<description><![CDATA[ Cineflicks prepares to enter India&#039;s OTT market with a community-first streaming model — here&#039;s what marketers and brands need to know about this new digital entrant. ]]></description>
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<pubDate>Sat, 11 Apr 2026 12:32:41 +0530</pubDate>
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<media:keywords>Cineflicks, India OTT, streaming platform India, community streaming, digital entertainment India, OTT launch 2026, new OTT platform, Indian streaming market, content discovery, shared viewing, mobile streaming India, OTT competition</media:keywords>
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<item>
<title>Meta Rewrites the Rules of Digital Shopping With AI, Reels, and Creator Commerce</title>
<link>https://brands.in/blogmeta-ai-shopping-reels-creator-commerce-india-2026</link>
<guid>https://brands.in/blogmeta-ai-shopping-reels-creator-commerce-india-2026</guid>
<description><![CDATA[ Meta launches AI-powered shopping tools, shoppable Reels, and GenAI creative capabilities — here&#039;s what Indian brands and marketers need to know right now. ]]></description>
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<pubDate>Sat, 11 Apr 2026 12:16:04 +0530</pubDate>
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<media:keywords>Meta, AI shopping tools, shoppable Reels, creator commerce, Instagram Reels, Partnership Ads, Advantage Plus, GenAI advertising, Reels Trending Ads, influencer marketing India, Creator Marketplace, Meta India, generative AI marketing</media:keywords>
</item>

<item>
<title>Livpure Taps SW Network to Build a Lifestyle&#45;Led Digital Narrative Around Wellness</title>
<link>https://brands.in/bloglivpure-sw-network-digital-communications-wellness-2026</link>
<guid>https://brands.in/bloglivpure-sw-network-digital-communications-wellness-2026</guid>
<description><![CDATA[ Livpure appoints SW Network as digital communications partner to build a lifestyle-led wellness narrative — here&#039;s what this strategic shift means for Indian brand marketing. ]]></description>
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<pubDate>Sat, 11 Apr 2026 12:00:09 +0530</pubDate>
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<media:keywords>Livpure, SW Network, digital communications, wellness marketing India, lifestyle branding, social media agency, Nitin Malhotra, Pranav Agarwal, water purifier brand, conscious living, digital agency mandate, health marketing India</media:keywords>
</item>

<item>
<title>Piyush Thakur Exits Inshorts After a Decade — A Key Revenue Leader Moves On</title>
<link>https://brands.in/blogpiyush-thakur-exits-inshorts-cro-2026</link>
<guid>https://brands.in/blogpiyush-thakur-exits-inshorts-cro-2026</guid>
<description><![CDATA[ Piyush Thakur exits Inshorts as CRO after nearly a decade — here&#039;s what his departure means for India&#039;s digital media advertising landscape. ]]></description>
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<pubDate>Sat, 11 Apr 2026 11:44:48 +0530</pubDate>
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<media:keywords>Inshorts, Piyush Thakur, Chief Revenue Officer, CRO exit, digital media India, Inshorts leadership, media transition, Indian advertising, news aggregator, revenue leadership, digital news platform, media industry 2026</media:keywords>
</item>

<item>
<title>WPP Names Anne&#45;Isabelle Choueiri Chief Transformation Officer to Drive Elevate28 Strategy</title>
<link>https://brands.in/blogwpp-anne-isabelle-choueiri-chief-transformation-officer-elevate28-2026-1108</link>
<guid>https://brands.in/blogwpp-anne-isabelle-choueiri-chief-transformation-officer-elevate28-2026-1108</guid>
<description><![CDATA[ WPP appoints Anne-Isabelle Choueiri as Chief Transformation Officer to lead Elevate28 — here&#039;s what this landmark hire means for the future of global advertising. ]]></description>
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<pubDate>Sat, 11 Apr 2026 11:25:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WPP, Anne-Isabelle Choueiri, Chief Transformation Officer, Elevate28, WPP leadership, AI advertising, holding company, Cindy Rose, Estée Lauder, marketing transformation, GroupM, Ogilvy, enterprise technology</media:keywords>
</item>

<item>
<title>The Indian Express Names Shobhit Singhal as Chief Technology and Product Officer</title>
<link>https://brands.in/blog-indian-express-shobhit-singhal-chief-technology-product-officer-2026</link>
<guid>https://brands.in/blog-indian-express-shobhit-singhal-chief-technology-product-officer-2026</guid>
<description><![CDATA[ The Indian Express appoints Shobhit Singhal as Chief Technology and Product Officer — here&#039;s what this strategic hire means for India&#039;s digital news and media landscape. ]]></description>
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<pubDate>Sat, 11 Apr 2026 10:57:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Indian Express, Shobhit Singhal, Chief Technology Product Officer, digital media India, media leadership, Moloco, Disney+ Hotstar, Google, digital publishing, subscription media, Nandagopal Rajan, news media transformation</media:keywords>
</item>

<item>
<title>Himalaya BabyCare&amp;apos;s Summer Campaign Gives Babies a Voice — and Parents a Regimen</title>
<link>https://brands.in/bloghimalaya-babycare-summer-campaign-regimen-india-2026</link>
<guid>https://brands.in/bloghimalaya-babycare-summer-campaign-regimen-india-2026</guid>
<description><![CDATA[ Himalaya BabyCare launches India&#039;s first baby Summer Care Regimen with a charming protest-themed digital film — here&#039;s what marketers can learn from this behaviour-shifting campaign. ]]></description>
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<pubDate>Sat, 11 Apr 2026 10:43:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Himalaya BabyCare, summer baby care, baby skincare India, Summer Care Regimen, baby rash, infant care, seasonal baby care, Himalaya Wellness, digital campaign, Indian parenting, baby protest film, gentle baby care</media:keywords>
</item>

<item>
<title>DBS Bank India Bets on Badminton and Bollywood for Its Boldest Campaign Yet</title>
<link>https://brands.in/blogdbs-bank-india-farah-khan-badminton-campaign-2026</link>
<guid>https://brands.in/blogdbs-bank-india-farah-khan-badminton-campaign-2026</guid>
<description><![CDATA[ DBS Bank India launches a new brand campaign with Farah Khan and India&#039;s top badminton stars — here&#039;s what marketers can learn from this trust-led storytelling strategy. ]]></description>
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<pubDate>Sat, 11 Apr 2026 10:27:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DBS Bank India, Farah Khan, Lakshya Sen, badminton campaign, brand film, Leo India, integrated campaign, Asia&#039;s Safest Bank, trust marketing, Indian banking, Live More Bank Less, Satwiksairaj Rankireddy, Chirag Shetty</media:keywords>
</item>

<item>
<title>UNIQLO Taps Kriti Sanon for Premium Linen Campaign This Summer</title>
<link>https://brands.in/bloguniqlo-india-kriti-sanon-premium-linen-campaign-2026</link>
<guid>https://brands.in/bloguniqlo-india-kriti-sanon-premium-linen-campaign-2026</guid>
<description><![CDATA[ UNIQLO India launches its Premium Linen Collection campaign featuring Kriti Sanon — here&#039;s what Indian marketers can learn from this fabric-forward summer strategy. ]]></description>
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<pubDate>Sat, 11 Apr 2026 09:58:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>UNIQLO India, Kriti Sanon, Premium Linen Collection, summer fashion India, linen campaign 2026, brand ambassador, breathable fabric, Indian fashion retail, casual wear, UNIQLO linen shirt, summer styling, Bollywood fashion</media:keywords>
</item>

<item>
<title>Nandagopal Rajan Elevated to CEO Digital at The Indian Express: A Builder Takes the Corner Office</title>
<link>https://brands.in/blognandagopal-rajan-ceo-digital-indian-express</link>
<guid>https://brands.in/blognandagopal-rajan-ceo-digital-indian-express</guid>
<description><![CDATA[ Nandagopal Rajan elevated to CEO Digital at The Indian Express after 12+ years building its digital operation from 30 to 550+ people. What this means for Indian media. ]]></description>
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<pubDate>Fri, 10 Apr 2026 18:02:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Indian Express, Nandagopal Rajan, CEO Digital, Indian media, digital journalism, media leadership, Anant Goenka, George Varghese, content-led strategy, digital news India, India Today Group, Hindustan Times, media transformation, digital publishing, news platform India</media:keywords>
</item>

<item>
<title>Varun Anchan Joins Eureka Forbes: When a Creative Veteran Crosses to the Brand Side</title>
<link>https://brands.in/blogvarun-anchan-eureka-forbes-head-brand-communications</link>
<guid>https://brands.in/blogvarun-anchan-eureka-forbes-head-brand-communications</guid>
<description><![CDATA[ Varun Anchan joins Eureka Forbes as Head of Brand Communications and Content after 17 years at MullenLowe Lintas, Dentsu Webchutney, and The Glitch. Here&#039;s what it means. ]]></description>
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<pubDate>Fri, 10 Apr 2026 17:51:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Eureka Forbes, Varun Anchan, Head of Brand Communications, MullenLowe Lintas, Dentsu Webchutney, The Glitch, Studio X, Coca-Cola India, agency to brand, creative leadership, brand content, Flipkart, ScoopWhoop, home solutions, Indian marketing</media:keywords>
</item>

<item>
<title>Punit Dharamsi Elevated to EVP at AMFI: A Decade of Investor Education Pays Off</title>
<link>https://brands.in/blogpunit-dharamsi-evp-amfi-promotion</link>
<guid>https://brands.in/blogpunit-dharamsi-evp-amfi-promotion</guid>
<description><![CDATA[ Punit Dharamsi elevated to Executive Vice President at AMFI after 9+ years in marketing and investor education. What this promotion means for India&#039;s mutual fund industry. ]]></description>
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<pubDate>Fri, 10 Apr 2026 17:40:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AMFI, Punit Dharamsi, Executive Vice President, mutual funds India, investor education, Mutual Funds Sahi Hai, BFSI marketing, financial literacy, SIP India, DHFL Pramerica, ICICI Bank, asset management, marketing leadership, retail investors, fintech India</media:keywords>
</item>

<item>
<title>Dentsu&amp;apos;s &amp;apos;The Brand Reset&amp;apos;: Digital Video Finally Gets Its Brand&#45;Building Proof</title>
<link>https://brands.in/blogdentsu-brand-reset-study-digital-video-brand-building</link>
<guid>https://brands.in/blogdentsu-brand-reset-study-digital-video-brand-building</guid>
<description><![CDATA[ Dentsu&#039;s &#039;The Brand Reset&#039; study proves digital video drives multi-year brand growth. Key findings on attention, CTV, and skippable formats every Indian marketer needs to know. ]]></description>
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<pubDate>Fri, 10 Apr 2026 17:25:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dentsu, The Brand Reset, digital video, brand building, attention economy, Connected TV, Kantar, Lumen Research, Les Binet, Amit Wadhwa, short-form video, media planning, marketing effectiveness, skippable ads, long-term brand growth</media:keywords>
</item>

<item>
<title>Abby Awards 2026: Six Jury Chairs Named, Indian Advertising&amp;apos;s A&#45;List Steps Up</title>
<link>https://brands.in/blogabby-awards-2026-jury-chairs-goafest</link>
<guid>https://brands.in/blogabby-awards-2026-jury-chairs-goafest</guid>
<description><![CDATA[ Abby Awards 2026 names six jury chairs including Senthil Kumar, Raj Kamble, and Niraj Ruparel. Here&#039;s what their appointments mean for Indian advertising at Goafest 2026. ]]></description>
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<pubDate>Fri, 10 Apr 2026 17:14:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Abby Awards 2026, Goafest 2026, Senthil Kumar, Raj Kamble, Niraj Ruparel, The Ad Club, The One Club, jury chairs, Indian advertising, Rajdeepak Das, Anupama Ramaswamy, Ashish Khazanchi, creative awards, Famous Innovations, WPP India</media:keywords>
</item>

<item>
<title>Burson Appoints Munavar Attari as Chief Client Officer India: A Strategic Power Move</title>
<link>https://brands.in/blogburson-munavar-attari-chief-client-officer-india</link>
<guid>https://brands.in/blogburson-munavar-attari-chief-client-officer-india</guid>
<description><![CDATA[ Burson appoints Munavar Attari as Chief Client Officer India. With 20+ years across Edelman and FleishmanHillard, here&#039;s what this hire means for India&#039;s PR landscape. ]]></description>
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<pubDate>Fri, 10 Apr 2026 17:02:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Burson, Munavar Attari, Chief Client Officer, PR industry India, Edelman, FleishmanHillard, Weber Shandwick, Adfactors PR, corporate reputation, crisis management, communications leadership, stakeholder engagement, integrated PR, AI transformation, India PR firms</media:keywords>
</item>

<item>
<title>Blue Star Skips IPL 2025: Why India&amp;apos;s AC Major Is Betting Big on Digital</title>
<link>https://brands.in/blogblue-star-skips-ipl-2025-digital-media-strategy</link>
<guid>https://brands.in/blogblue-star-skips-ipl-2025-digital-media-strategy</guid>
<description><![CDATA[ Blue Star skips IPL 2025, shifting 50% of summer ad spend to digital. Learn why the AC brand is betting on YouTube, micro-influencers, and real-time agility. ]]></description>
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<pubDate>Fri, 10 Apr 2026 16:40:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Blue Star, IPL 2025, digital advertising, Girish Hingorani, air conditioner marketing, summer media strategy, YouTube, Virat Kohli, Garmi Ki Chhutti, CTV advertising, consumer durables, media mix, micro-influencers, Tier 2 markets, seasonal marketing</media:keywords>
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<title>Policybazaar&amp;apos;s &amp;apos;Baat To Sahi Hai&amp;apos; Campaign: When Your Founder Becomes Your Best Ad</title>
<link>https://brands.in/blogpolicybazaar-baat-to-sahi-hai-campaign-yashish-dahiya</link>
<guid>https://brands.in/blogpolicybazaar-baat-to-sahi-hai-campaign-yashish-dahiya</guid>
<description><![CDATA[ Policybazaar&#039;s &#039;Baat To Sahi Hai&#039; campaign features founder Yashish Dahiya in a 200M-view digital push on insurance and financial planning in India. ]]></description>
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<pubDate>Fri, 10 Apr 2026 16:26:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Policybazaar, Baat To Sahi Hai, Yashish Dahiya, insurance marketing, financial planning, health insurance India, retirement planning, child savings, founder-led marketing, digital campaign, IRDAI 2047, brand awareness, Samir Sethi, fintech marketing, consumer education</media:keywords>
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<item>
<title>Amazon Music India Goes Exclusive With Ashwin&amp;apos;s &amp;apos;Ash Ki Baat&amp;apos; — Cricket Just Got an Audio Upgrade</title>
<link>https://brands.in/blogamazon-music-india-ashwin-ash-ki-baat-exclusive-podcast-cricket-2026</link>
<guid>https://brands.in/blogamazon-music-india-ashwin-ash-ki-baat-exclusive-podcast-cricket-2026</guid>
<description><![CDATA[ Amazon Music India exclusively streams R. Ashwin&#039;s Ash Ki Baat podcast this cricket season. Here&#039;s what this content deal means for Indian brands and audio strategy. ]]></description>
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<pubDate>Fri, 10 Apr 2026 16:06:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon Music India, Ash Ki Baat, Ravichandran Ashwin, cricket podcast India, exclusive audio streaming, sports content marketing, podcast partnership India, cricket season 2026, audio entertainment, Amazon Music exclusive</media:keywords>
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<title>Into Creative &amp;amp; Chupps Footwear Rewrite History at IAA Olive Crown Awards 2026</title>
<link>https://brands.in/bloginto-creative-chupps-footwear-iaa-olive-crown-awards-2026</link>
<guid>https://brands.in/bloginto-creative-chupps-footwear-iaa-olive-crown-awards-2026</guid>
<description><![CDATA[ Into Creative and Chupps Footwear win 12 awards at IAA Olive Crown Awards 2026, setting a 16-year record. Here&#039;s what it means for Indian brands. ]]></description>
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<pubDate>Fri, 10 Apr 2026 15:24:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IAA Olive Crown Awards 2026, Into Creative, Chupps Footwear, green advertising India, sustainability marketing, Green Agency of the Year, Santosh Padhi, Yashesh Mukhi, sustainable brand communication, advertising awards India</media:keywords>
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<title>Banijay Entertainment Acquires Battleground: Fitness Entertainment Just Got a Global Stage</title>
<link>https://brands.in/blogbanijay-entertainment-acquires-battleground-rusk-media-fitness-format</link>
<guid>https://brands.in/blogbanijay-entertainment-acquires-battleground-rusk-media-fitness-format</guid>
<description><![CDATA[ Banijay Entertainment acquires global rights to Rusk Media&#039;s Battleground fitness format. Here&#039;s what this means for Indian brands and content strategy. ]]></description>
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<pubDate>Fri, 10 Apr 2026 13:50:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Banijay Entertainment, Battleground acquisition, Rusk Media, fitness entertainment India, digital-first format, creator economy, sportainment, global content rights, OTT formats, brand integration India</media:keywords>
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<item>
<title>Government Opens Financial Bids for OTT Platform Empanelment: What It Means for Indian Brands</title>
<link>https://brands.in/bloggovernment-ott-platform-empanelment-financial-bids-2026</link>
<guid>https://brands.in/bloggovernment-ott-platform-empanelment-financial-bids-2026</guid>
<description><![CDATA[ Government opens financial bids for OTT platform empanelment on April 8, 2026. Here&#039;s what this means for Indian brands and media strategy. ]]></description>
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<pubDate>Fri, 10 Apr 2026 13:31:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Government OTT empanelment, OTT advertising India, Central Bureau of Communication, digital advertising policy 2026, streaming platforms India, CBC media buying, OTT financial bids, Ministry of Information Broadcasting, government digital advertising, OTT platform eligibility</media:keywords>
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<title>News18 Odia Turns 90 Years of Odisha Into a Conversation the State Needed</title>
<link>https://brands.in/blognews18-odia-asmita-sammilani-2026-odisha-90-years-cultural-pride</link>
<guid>https://brands.in/blognews18-odia-asmita-sammilani-2026-odisha-90-years-cultural-pride</guid>
<description><![CDATA[ News18 Odia&#039;s &#039;Odia Asmita Sammilani 2026&#039; celebrates 90 years of Odisha with CM Mohan Charan Majhi, Sudarsan Pattnaik&#039;s award, and a powerful conversation on regional cultural identity. ]]></description>
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<pubDate>Fri, 10 Apr 2026 13:15:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>News18 Odia, Odia Asmita Sammilani 2026, Odisha 90 years, Mohan Charan Majhi, Sudarsan Pattnaik, Odia Asmita Award, regional media India, Odia language, cultural pride Odisha, Odia identity, Padma Shri, regional brand strategy, Odia cinema, Indian regional media</media:keywords>
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<title>News18 India Builds a War Room on Live TV — And Major Gaurav Arya Is Running It</title>
<link>https://brands.in/blognews18-india-command-centre-major-gaurav-arya-war-explainer-show</link>
<guid>https://brands.in/blognews18-india-command-centre-major-gaurav-arya-war-explainer-show</guid>
<description><![CDATA[ News18 India launches Command Centre with Major Gaurav Arya — a war explainer show replacing panel debates with military-grade clarity, redefining Hindi news television in 2026. ]]></description>
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<pubDate>Fri, 10 Apr 2026 12:55:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>News18 India, Command Centre, Major Gaurav Arya, Hindi news television, war explainer show, Gaurav Shukla, Jyoti Kamal, West Asia conflict, defence analysis India, media launch 2026, Hindi news channel, military intelligence, television format, Indian news media</media:keywords>
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<title>VDO.AI&amp;apos;s New Creative Suite Is Solving CTV&amp;apos;s Biggest Hidden Problem</title>
<link>https://brands.in/blogvdoai-interactive-creative-suite-ctv-ott-publishers-cpm-growth</link>
<guid>https://brands.in/blogvdoai-interactive-creative-suite-ctv-ott-publishers-cpm-growth</guid>
<description><![CDATA[ VDO.AI launches its Interactive Creative Suite for CTV and OTT publishers, delivering 5X CPM growth through contextual signals and interactive ad formats — a game-changer for Indian streaming monetisation. ]]></description>
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<pubDate>Fri, 10 Apr 2026 12:36:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VDO.AI, Interactive Creative Suite, CTV advertising India, OTT monetisation, CPM growth, AdTech India, streaming advertising, publisher technology, Arjit Sachdeva, programmatic advertising, connected TV India, DCO advertising, digital advertising 2026, CTV publishers, ad tech innovation</media:keywords>
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<title>8PM Packaged Drinking Water Makes Its IPL Move With Sunrisers Hyderabad</title>
<link>https://brands.in/blog8pm-packaged-drinking-water-sunrisers-hyderabad-ipl-2026-sponsor</link>
<guid>https://brands.in/blog8pm-packaged-drinking-water-sunrisers-hyderabad-ipl-2026-sponsor</guid>
<description><![CDATA[ 8PM Packaged Drinking Water partners with Sunrisers Hyderabad as Lead Trouser Sponsor for IPL 2026 — unpacking the surrogate strategy and campaign logic behind Radico Khaitan&#039;s boldest cricket move yet. ]]></description>
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<pubDate>Fri, 10 Apr 2026 12:05:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>8PM Packaged Drinking Water, Sunrisers Hyderabad, IPL 2026, Radico Khaitan, cricket sponsorship, surrogate advertising, sports marketing India, trouser sponsor, Rise in Orange Celebrate with Black, FMCG marketing, Indian Premier League, beverage brand, SRH, Kunal Madan</media:keywords>
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<title>Limca Hands Ananya Panday the Keys — and the Feed</title>
<link>https://brands.in/bloglimca-ananya-panday-social-media-manager-feel-the-taazgi</link>
<guid>https://brands.in/bloglimca-ananya-panday-social-media-manager-feel-the-taazgi</guid>
<description><![CDATA[ Limca appoints Ananya Panday as brand face and Social Media Manager for its &#039;Feel the Taazgi&#039; campaign — a first-of-its-kind move reshaping Indian brand ambassadorship in 2026. ]]></description>
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<pubDate>Fri, 10 Apr 2026 11:51:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Limca, Ananya Panday, Feel the Taazgi, brand ambassador, social media manager, Coca-Cola India, beverage marketing, summer campaign 2026, Gen Z marketing, digital brand strategy, Atom Network, social-first campaign, Indian advertising, lime drink India, taazgi</media:keywords>
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<title>How FedEx and CSK Are Telling the Story Every Indian SME Needs to Hear</title>
<link>https://brands.in/blogfedex-the-move-india-needs-saatchi-saatchi-csk-campaign</link>
<guid>https://brands.in/blogfedex-the-move-india-needs-saatchi-saatchi-csk-campaign</guid>
<description><![CDATA[ Saatchi &amp; Saatchi India launches FedEx&#039;s &#039;The Move India Needs&#039; campaign featuring MS Dhoni and CSK — a smart B2B play targeting India&#039;s growing SME export ambitions. ]]></description>
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<pubDate>Fri, 10 Apr 2026 11:37:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FedEx India, Saatchi &amp; Saatchi India, MS Dhoni, CSK, SME export, B2B marketing, logistics campaign, digital advertising India, Ruturaj Gaikwad, Urvil Patel, global trade, Indian businesses, Chennai Super Kings, FedEx campaign, brand storytelling</media:keywords>
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<title>Myntra Bets on Alia Bhatt to Lead Its Fashion and Beauty Ambitions</title>
<link>https://brands.in/blogmyntra-alia-bhatt-brand-ambassador-myntra-beauty</link>
<guid>https://brands.in/blogmyntra-alia-bhatt-brand-ambassador-myntra-beauty</guid>
<description><![CDATA[ Myntra names Alia Bhatt as brand ambassador for Myntra and Myntra Beauty — unpacking the strategy behind India&#039;s boldest fashion-beauty ambassador move of 2026. ]]></description>
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<pubDate>Fri, 10 Apr 2026 11:20:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Myntra, Alia Bhatt, Myntra Beauty, brand ambassador, Glow Up Days, fashion e-commerce India, beauty marketing, Gen Z, celebrity endorsement, Indian retail, digital beauty, Sunder Balasubramanian, online shopping India, beauty accessibility, millennial marketing</media:keywords>
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<item>
<title>Remembering Piyush Pandey: The Man Who Gave India Its Advertising Voice</title>
<link>https://brands.in/blogremembering-piyush-pandey-indian-advertising-legend</link>
<guid>https://brands.in/blogremembering-piyush-pandey-indian-advertising-legend</guid>
<description><![CDATA[ Remembering Piyush Pandey on his 71st birth anniversary — the creative legend who transformed Indian advertising with Fevicol, Cadbury, and Vodafone ZooZoos. ]]></description>
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<pubDate>Fri, 10 Apr 2026 11:04:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Piyush Pandey, Indian advertising, Ogilvy India, Cadbury Dairy Milk, Fevicol, Vodafone ZooZoos, brand storytelling, advertising legacy, Padma Shri, Cannes Lions, Godfather of Indian Advertising, creative advertising India, Piyush Pandey birthday, Indian ad campaigns, marketing inspiration</media:keywords>
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<title>Crossbond Names Ranveer Singh Brand Ambassador in Bold Push for National Expansion</title>
<link>https://brands.in/blogcrossbond-ranveer-singh-brand-ambassador-interior-solutions-india</link>
<guid>https://brands.in/blogcrossbond-ranveer-singh-brand-ambassador-interior-solutions-india</guid>
<description><![CDATA[ Crossbond appoints Ranveer Singh as brand ambassador, launching an integrated April campaign featuring TVCs for HDMR Max and Boiltough in a major national expansion push. ]]></description>
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<pubDate>Thu, 09 Apr 2026 18:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crossbond, Ranveer Singh, brand ambassador, interior solutions India, building materials, HDMR Max, Boiltough, Metro Group, MDF boards, laminates, architects India, celebrity endorsement, brand campaign 2026, engineered wood, national expansion</media:keywords>
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<title>Tanishq&amp;apos;s &amp;apos;Hues&amp;apos; Campaign With Triptii Dimri Redefines Natural Gemstone Jewellery in India</title>
<link>https://brands.in/blogtanishq-hues-collection-triptii-dimri-natural-gemstone-jewellery-akshaya-tritiya</link>
<guid>https://brands.in/blogtanishq-hues-collection-triptii-dimri-natural-gemstone-jewellery-akshaya-tritiya</guid>
<description><![CDATA[ Tanishq launches Hues collection with Triptii Dimri for Akshaya Tritiya, entering natural gemstone jewellery with a colour-led campaign by Lowe Lintas celebrating individuality and self-expression. ]]></description>
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<pubDate>Thu, 09 Apr 2026 17:48:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tanishq, Hues collection, Triptii Dimri, natural gemstone jewellery, Akshaya Tritiya 2026, Lowe Lintas, Titan Company, self-expression jewellery, emeralds amethysts tanzanites, Indian summer jewellery, 18kt gold, jewellery campaign India, brand storytelling, colour marketing</media:keywords>
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<title>Asaya&amp;apos;s &amp;apos;Down to the Molecule&amp;apos; Film Puts Hyperpigmentation and Melanin&#45;Rich Skin Centre Stage</title>
<link>https://brands.in/blogasaya-down-to-the-molecule-brand-film-hyperpigmentation-melanin-rich-skin</link>
<guid>https://brands.in/blogasaya-down-to-the-molecule-brand-film-hyperpigmentation-melanin-rich-skin</guid>
<description><![CDATA[ Asaya launches brand film Down to the Molecule, celebrating melanin-rich skin and spotlighting hyperpigmentation with science-backed storytelling and proprietary molecule MelaMe™. ]]></description>
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<pubDate>Thu, 09 Apr 2026 17:44:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asaya, Down to the Molecule, hyperpigmentation, melanin-rich skin, MelaMe, inclusive beauty India, skincare brand film, brand storytelling, beauty marketing India, pigmentation skincare, melanated skin, science-backed skincare, skincare campaign 2026, Indian beauty brands</media:keywords>
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<title>AAAI&amp;apos;s New Tiered Membership Model: A Game&#45;Changer for Small and Digital Agencies</title>
<link>https://brands.in/blogaaai-tiered-membership-model-2026-small-digital-agencies-india</link>
<guid>https://brands.in/blogaaai-tiered-membership-model-2026-small-digital-agencies-india</guid>
<description><![CDATA[ AAAI introduces a tiered membership fee model for 2026–27, lowering costs for smaller and digital-first agencies to make India&#039;s top ad body more inclusive and representative. ]]></description>
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<pubDate>Thu, 09 Apr 2026 17:38:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AAAI, tiered membership model, advertising agencies India, digital-first agencies, independent agencies, Srinivasan Swamy, agency fees 2026, ad industry reform, emerging agencies, regional agencies, RK Swamy, membership fee structure, inclusive advertising, marketing industry India</media:keywords>
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<title>Snitch&amp;apos;s &amp;apos;Style Recognises Style&amp;apos; Campaign Turns Everyday Banter Into Brand Moments</title>
<link>https://brands.in/blogsnitch-style-recognises-style-campaign-verve-media-men-fashion-india</link>
<guid>https://brands.in/blogsnitch-style-recognises-style-campaign-verve-media-men-fashion-india</guid>
<description><![CDATA[ Snitch launches Style Recognises Style, a three-film campaign by Verve Media using everyday humour to show how shared style creates instant human connection across daily moments. ]]></description>
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<pubDate>Thu, 09 Apr 2026 17:17:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Snitch, Style Recognises Style, Verve Media, men&#039;s fashion India, brand campaign 2026, fashion advertising, Chetan Siyal, Mayur Gole, lifestyle brand India, humour advertising, cinema advertising, brand storytelling, everyday moments, men&#039;s lifestyle campaign</media:keywords>
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<item>
<title>Maxposure Appoints Sasha Somya as CEO: An Insider&amp;apos;s Rise to the Top</title>
<link>https://brands.in/blogmaxposure-sasha-somya-ceo-appointment-experiential-marketing</link>
<guid>https://brands.in/blogmaxposure-sasha-somya-ceo-appointment-experiential-marketing</guid>
<description><![CDATA[ Maxposure Limited appoints Sasha Somya as CEO from April 2026, marking an internal succession after 18 years, as the company expands into experiential marketing globally. ]]></description>
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<pubDate>Thu, 09 Apr 2026 17:04:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Maxposure Limited, Sasha Somya, CEO appointment, experiential marketing, content marketing, media company India, Neutral Digital London, brand storytelling, aviation marketing, IndiGo, Oberoi Hotels, government communication, leadership 2026, New Delhi media</media:keywords>
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<item>
<title>foundit Appoints Tarun Sinha as CEO to Drive AI&#45;Led Talent Platform Growth</title>
<link>https://brands.in/blogfoundit-appoints-tarun-sinha-ceo-ai-hr-tech-apac</link>
<guid>https://brands.in/blogfoundit-appoints-tarun-sinha-ceo-ai-hr-tech-apac</guid>
<description><![CDATA[ foundit appoints Tarun Sinha as CEO to accelerate AI-led innovation and market expansion across APAC and Middle East talent platforms, formerly known as Monster. ]]></description>
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<pubDate>Thu, 09 Apr 2026 16:40:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>foundit, Tarun Sinha, CEO appointment, HR Tech India, talent platform, AI recruitment, APAC hiring, Monster APAC, BetterPlace, OLX, Times Internet, job seekers, employer branding, personalisation, leadership 2026</media:keywords>
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<item>
<title>VerSe Innovation Names Prasanna Prasad as CPTO to Power AI&#45;First Growth</title>
<link>https://brands.in/blogverse-innovation-prasanna-prasad-cpto-ai-innovation-dailyhunt-josh</link>
<guid>https://brands.in/blogverse-innovation-prasanna-prasad-cpto-ai-innovation-dailyhunt-josh</guid>
<description><![CDATA[ VerSe Innovation appoints Prasanna Prasad as CPTO to lead AI-driven innovation across Dailyhunt, Josh, and its full platform portfolio, signalling a major tech growth push. ]]></description>
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<pubDate>Thu, 09 Apr 2026 16:23:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VerSe Innovation, Prasanna Prasad, CPTO, Dailyhunt, Josh, NexVerse.ai, AI innovation, digital advertising, content platforms India, ad tech, product engineering, data science, creator ecosystem, personalisation, leadership appointment 2026</media:keywords>
</item>

<item>
<title>EBG Group Bets Big on Leadership: Ranjitha M Takes CEO Role at Brillen Space Engineering</title>
<link>https://brands.in/blogebg-group-ranjitha-m-ceo-brillen-space-engineering-suresh-goyal-ebg-foundation</link>
<guid>https://brands.in/blogebg-group-ranjitha-m-ceo-brillen-space-engineering-suresh-goyal-ebg-foundation</guid>
<description><![CDATA[ EBG Group appoints Ranjitha M as CEO of Brillen Space Engineering and Suresh Goyal as Director at EBG Foundation, signalling national expansion and social impact goals. ]]></description>
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<pubDate>Thu, 09 Apr 2026 15:49:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EBG Group, Brillen Space Engineering, Ranjitha M, CEO appointment, Suresh Goyal, EBG Foundation, infrastructure India, modular construction, precast systems, leadership appointment, Model Village Telangana, CSR India, prefabricated structures, Hyderabad construction, brand leadership 2026</media:keywords>
</item>

<item>
<title>super.money Flips the IPL Ad Script With Salman and Arbaaz Khan&amp;apos;s Cashback Chaos</title>
<link>https://brands.in/blogsuper-money-salman-arbaaz-khan-ipl-2026-campaign-tilt-brand-solutions</link>
<guid>https://brands.in/blogsuper-money-salman-arbaaz-khan-ipl-2026-campaign-tilt-brand-solutions</guid>
<description><![CDATA[ super.money&#039;s IPL 2026 campaign with Salman and Arbaaz Khan flips the script on fintech advertising — here&#039;s why this entertainment-first approach is a masterclass in brand storytelling. ]]></description>
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<pubDate>Thu, 09 Apr 2026 15:11:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>super.money, Salman Khan, Arbaaz Khan, IPL 2026, fintech marketing, Tilt Brand Solutions, cashback campaign, entertainment marketing, brand film, IPL advertising</media:keywords>
</item>

<item>
<title>Arjun Kalra Takes the Wheel at Uber India as New Head of Marketing</title>
<link>https://brands.in/blogarjun-kalra-uber-india-head-of-marketing-india-south-asia-2026</link>
<guid>https://brands.in/blogarjun-kalra-uber-india-head-of-marketing-india-south-asia-2026</guid>
<description><![CDATA[ Arjun Kalra joins Uber India as Head of Marketing for India and South Asia, bringing Apple and AB InBev brand expertise to one of mobility&#039;s most competitive markets. ]]></description>
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<pubDate>Thu, 09 Apr 2026 14:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Arjun Kalra, Uber India, Head of Marketing, India South Asia, mobility brand, Apple alumni, AB InBev, brand strategy, marketing leadership, consumer marketing</media:keywords>
</item>

<item>
<title>Pepe Jeans London and Shreyas Iyer Strike the Perfect Style Partnership for ELLE India</title>
<link>https://brands.in/blogpepe-jeans-london-shreyas-iyer-elle-india-april-2026</link>
<guid>https://brands.in/blogpepe-jeans-london-shreyas-iyer-elle-india-april-2026</guid>
<description><![CDATA[ Pepe Jeans London collaborates with Shreyas Iyer for ELLE India&#039;s April 2026 edition — a sport-meets-style cultural moment redefining Indian fashion brand partnerships. ]]></description>
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<pubDate>Thu, 09 Apr 2026 13:22:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pepe Jeans London, Shreyas Iyer, ELLE India, fashion collaboration, denim brand India, sport and style, cricket fashion, brand ambassador, contemporary fashion, cultural marketing</media:keywords>
</item>

<item>
<title>Everybody Loves Sohrab Handa: ZEE5 and Applause Entertainment Crack Open the Whodunnit</title>
<link>https://brands.in/blogeverybody-loves-sohrab-handa-zee5-applause-entertainment-rajat-kapoor-2026</link>
<guid>https://brands.in/blogeverybody-loves-sohrab-handa-zee5-applause-entertainment-rajat-kapoor-2026</guid>
<description><![CDATA[ ZEE5 and Applause Entertainment&#039;s latest collaboration, Everybody Loves Sohrab Handa, brings Rajat Kapoor&#039;s darkly comic whodunnit to Hindi OTT from April 10, 2026. ]]></description>
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<pubDate>Thu, 09 Apr 2026 13:00:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5, Applause Entertainment, Everybody Loves Sohrab Handa, Rajat Kapoor, Hindi OTT, whodunnit film, Vinay Pathak, direct-to-digital, OTT content strategy, murder mystery</media:keywords>
</item>

<item>
<title>Ixigo Elevates Its Marketing Game With Ameya Velankar as Group SVP</title>
<link>https://brands.in/blogixigo-appoints-ameya-velankar-group-svp-marketing-2026</link>
<guid>https://brands.in/blogixigo-appoints-ameya-velankar-group-svp-marketing-2026</guid>
<description><![CDATA[ Ixigo appoints Ameya Velankar as Group SVP — Marketing, bringing Uber India&#039;s former marketing head on board to drive bold, culture-defining brand growth. ]]></description>
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<pubDate>Thu, 09 Apr 2026 12:41:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ixigo, Ameya Velankar, Group SVP Marketing, Uber India, travel marketing, marketing leadership, brand strategy, consumer marketing, Indian travel platform, senior appointment</media:keywords>
</item>

<item>
<title>Policybazaar Names Sajja Praveen Chowdary as New CEO After Tarun Mathur&amp;apos;s 18&#45;Year Journey Ends</title>
<link>https://brands.in/blogpolicybazaar-ceo-tarun-mathur-steps-down-sajja-praveen-chowdary-appointed-2026</link>
<guid>https://brands.in/blogpolicybazaar-ceo-tarun-mathur-steps-down-sajja-praveen-chowdary-appointed-2026</guid>
<description><![CDATA[ Tarun Mathur steps down as Policybazaar CEO after 18 years; Sajja Praveen Chowdary takes charge — what this leadership transition means for India&#039;s insurtech landscape. ]]></description>
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<pubDate>Thu, 09 Apr 2026 12:24:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Policybazaar, Tarun Mathur, Sajja Praveen Chowdary, PB Fintech, insurtech India, CEO appointment, leadership transition, IRDAI, insurance marketplace, fintech news</media:keywords>
</item>

<item>
<title>Amaron&amp;apos;s &amp;apos;The Long Game&amp;apos; Campaign Proves Silence Can Be the Loudest IPL Strategy</title>
<link>https://brands.in/blogamaron-long-game-campaign-ipl-2026-delhi-capitals-kkr</link>
<guid>https://brands.in/blogamaron-long-game-campaign-ipl-2026-delhi-capitals-kkr</guid>
<description><![CDATA[ Amaron partners with Delhi Capitals and KKR for IPL 2026 with &#039;The Long Game is Played in the Quiet&#039; — a masterclass in contrarian sports sponsorship strategy. ]]></description>
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<pubDate>Thu, 09 Apr 2026 11:50:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amaron, IPL 2026, The Long Game, Delhi Capitals, Kolkata Knight Riders, Amara Raja Energy, helmet sponsorship, sports marketing India, battery brand, brand campaign</media:keywords>
</item>

<item>
<title>Slurrp Farm&amp;apos;s Back to School Campaign Makes the Empty Tiffin a Victory Moment</title>
<link>https://brands.in/blogslurrp-farm-back-to-school-campaign-empty-tiffin-2026</link>
<guid>https://brands.in/blogslurrp-farm-back-to-school-campaign-empty-tiffin-2026</guid>
<description><![CDATA[ Slurrp Farm&#039;s Back to School 2026 campaign turns the empty tiffin into a powerful emotional win for Indian parents — here&#039;s what every marketer can learn from it. ]]></description>
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<pubDate>Thu, 09 Apr 2026 11:27:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Slurrp Farm, Back to School, millet food, children&#039;s nutrition, Wholsum Foods, tiffin campaign, Indian parenting, FMCG marketing, Real Food Really Easy, brand storytelling</media:keywords>
</item>

<item>
<title>Built with All Heart: Birla Estates and Gujarat Titans Unite for IPL 2026</title>
<link>https://brands.in/blogbirla-estates-built-with-all-heart-gujarat-titans-ipl-2026</link>
<guid>https://brands.in/blogbirla-estates-built-with-all-heart-gujarat-titans-ipl-2026</guid>
<description><![CDATA[ Birla Estates launches &#039;Built with All Heart&#039; with Gujarat Titans for IPL 2026 — a campaign redefining real estate brand strategy through experience-led fan engagement. ]]></description>
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<pubDate>Thu, 09 Apr 2026 11:07:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Birla Estates, Gujarat Titans, IPL 2026, Built with All Heart, real estate marketing, sports sponsorship, fan engagement, Aditya Birla Real Estate, experiential marketing, brand campaign</media:keywords>
</item>

<item>
<title>Continental Tires India Names Nevin Aslan&#45;Özkan as Managing Director Amid Major Growth Push</title>
<link>https://brands.in/blogcontinental-tires-india-nevin-aslan-ozkan-managing-director-2026</link>
<guid>https://brands.in/blogcontinental-tires-india-nevin-aslan-ozkan-managing-director-2026</guid>
<description><![CDATA[ Continental Tires India appoints Nevin Aslan-Özkan as Managing Director from April 2026, backed by a €10.5 million investment in the passenger vehicle segment. Full strategic analysis inside. ]]></description>
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<pubDate>Wed, 08 Apr 2026 18:00:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Continental Tires India, Nevin Aslan-Özkan, Managing Director 2026, Samir Gupta, premium tyre India, UUHP tyres, CrossContact AT2, automotive India, passenger vehicle segment, tyre market India, €10.5 million investment, continental India strategy, CFO to MD, EMEA APAC leadership, ultra high performance tyres</media:keywords>
</item>

<item>
<title>Knauf India Appoints Pallavi Poddar as CHRO to Strengthen Its People Strategy for Scale</title>
<link>https://brands.in/blogknauf-india-pallavi-poddar-chro-appointment-hr-leadership-2026-1063</link>
<guid>https://brands.in/blogknauf-india-pallavi-poddar-chro-appointment-hr-leadership-2026-1063</guid>
<description><![CDATA[ Knauf India appoints Pallavi Poddar as CHRO to lead people strategy and organisational capability as the company scales its building materials operations across India in 2026. ]]></description>
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<pubDate>Wed, 08 Apr 2026 17:55:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Knauf India, Pallavi Poddar, CHRO appointment, HR leadership India, building materials India, drywall ceiling solutions, Sumit Bidani, Fenesta Windows, Ingersoll Rand, talent strategy India, organisational development, HR transformation 2026, SCMHRD, people strategy, construction sector India</media:keywords>
</item>

<item>
<title>Beacon Group Appoints Dr. Rajesh Patel as Group CEO to Lead Its Next Phase of Diagnostics Growth</title>
<link>https://brands.in/blogbeacon-group-dr-rajesh-patel-group-ceo-appointment-diagnostics-india</link>
<guid>https://brands.in/blogbeacon-group-dr-rajesh-patel-group-ceo-appointment-diagnostics-india</guid>
<description><![CDATA[ Beacon Group appoints Dr. Rajesh Patel as Group CEO effective April 2026 to lead Beacon Diagnostics, Vector Biotek, and Biogeny Diagnostics. Key insights into India&#039;s IVD growth strategy. ]]></description>
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<pubDate>Wed, 08 Apr 2026 17:50:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Beacon Group, Dr. Rajesh Patel, Group CEO, Beacon Diagnostics, Vector Biotek, Biogeny Diagnostics, IVD India, diagnostics sector India, Dr. D.K. Joshi, healthcare leadership 2026, in-vitro diagnostics, Chain Labs India, standalone laboratories, diagnostics market growth, healthcare strategy India</media:keywords>
</item>

<item>
<title>Numeros Motors Names Arun Srivastava as CEO to Drive Its Next Phase of EV Growth</title>
<link>https://brands.in/blognumeros-motors-arun-srivastava-ceo-appointment-ev-two-wheeler-india</link>
<guid>https://brands.in/blognumeros-motors-arun-srivastava-ceo-appointment-ev-two-wheeler-india</guid>
<description><![CDATA[ Numeros Motors appoints Arun Srivastava as CEO effective April 2026, succeeding founder Shreyas Shibulal. A deep dive into what this leadership shift means for India&#039;s EV two-wheeler market. ]]></description>
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<pubDate>Wed, 08 Apr 2026 17:42:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Numeros Motors, Arun Srivastava, CEO appointment, Shreyas Shibulal, electric two-wheeler India, EV startup Bengaluru, Greaves Group, Ampere electric scooters, IIT Kharagpur, electric mobility India, EV leadership 2026, mass market EV, Indian EV market, two-wheeler manufacturer, EV growth strategy</media:keywords>
</item>

<item>
<title>Shah Rukh Khan &amp;amp; Sanya Malhotra Bring Joy Ubtan Face Wash to Life in Charming New TVC</title>
<link>https://brands.in/blogjoy-personal-care-ubtan-face-wash-tvc-shah-rukh-khan-sanya-malhotra</link>
<guid>https://brands.in/blogjoy-personal-care-ubtan-face-wash-tvc-shah-rukh-khan-sanya-malhotra</guid>
<description><![CDATA[ Joy Personal Care launches new Ubtan Face Wash TVC featuring Shah Rukh Khan and Sanya Malhotra. Here&#039;s what Indian brands can learn from this smart summer skincare campaign. ]]></description>
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<pubDate>Wed, 08 Apr 2026 17:27:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Joy Personal Care, Shah Rukh Khan, Sanya Malhotra, Ubtan Face Wash, RSH Global, summer skincare India, turmeric saffron sandalwood, tan reduction, FMCG marketing India, Poulomi Roy, Sunil Agarwal, Indian skincare brand, ubtan ingredients, natural glow, skincare TVC 2026</media:keywords>
</item>

<item>
<title>Kalyan Jewellers&amp;apos; Nimah Campaign: When Temple Jewellery Becomes a Cultural Statement</title>
<link>https://brands.in/blogkalyan-jewellers-nimah-collection-campaign-priyadarshan-sreeleela</link>
<guid>https://brands.in/blogkalyan-jewellers-nimah-collection-campaign-priyadarshan-sreeleela</guid>
<description><![CDATA[ Kalyan Jewellers launches the Nimah Collection campaign directed by Priyadarshan, featuring Sreeleela and Kalyani Priyadarshan. A deep dive into heritage jewellery marketing done right. ]]></description>
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<pubDate>Wed, 08 Apr 2026 17:19:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kalyan Jewellers, Nimah Collection, Priyadarshan, Sreeleela, Kalyani Priyadarshan, temple jewellery India, Nakashi craftsmanship, South Indian jewellery, heritage jewellery campaign, bridal jewellery 2026, A Legacy You Wear, jewellery brand strategy, 4-Level Assurance, festive jewellery India, luxury jewellery marketing</media:keywords>
</item>

<item>
<title>Vedica&amp;apos;s &amp;apos;Life Full of Altitude&amp;apos; Campaign: When Premium Water Becomes a Lifestyle Statement</title>
<link>https://brands.in/blogvedica-life-full-of-altitude-rana-daggubati-premium-water-campaign</link>
<guid>https://brands.in/blogvedica-life-full-of-altitude-rana-daggubati-premium-water-campaign</guid>
<description><![CDATA[ Vedica launches Life Full of Altitude featuring Rana Daggubati, shifting from Himalayan origin storytelling to lifestyle-led premium positioning. Key brand strategy lessons inside. ]]></description>
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<pubDate>Wed, 08 Apr 2026 17:09:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vedica, Bisleri International, Life Full of Altitude, Rana Daggubati, premium water India, Himalayan water brand, luxury lifestyle marketing, Jayanti Khan Chauhan, bottled water market 2026, brand evolution, mindful living, understated luxury, FMCG premium India, altitude mindset, conscious consumerism India</media:keywords>
</item>

<item>
<title>West Asia Conflict Is Changing How Indians Shop, Spend, and Save — Ipsos Data Reveals</title>
<link>https://brands.in/blogwest-asia-conflict-india-consumer-sentiment-ipsos-survey-2026</link>
<guid>https://brands.in/blogwest-asia-conflict-india-consumer-sentiment-ipsos-survey-2026</guid>
<description><![CDATA[ Ipsos India&#039;s Consumer Pulse reveals 80% of Indians are tracking the West Asia conflict, with major implications for spending, savings, and brand expectations in 2026. ]]></description>
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<pubDate>Wed, 08 Apr 2026 17:04:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ipsos India, Consumer Pulse, West Asia conflict, Indian consumer sentiment, fuel prices India, LPG shortage, inflation India, discretionary spending, brand strategy 2026, Strait of Hormuz, household spending, FMCG India, Suresh Ramalingam, price stability, value marketing India</media:keywords>
</item>

<item>
<title>Ayushmann Khurrana Joins Finish as Brand Ambassador to Change How India Washes Dishes</title>
<link>https://brands.in/blogfinish-ayushmann-khurrana-brand-ambassador-right-way-to-dishwash</link>
<guid>https://brands.in/blogfinish-ayushmann-khurrana-brand-ambassador-right-way-to-dishwash</guid>
<description><![CDATA[ Finish appoints Ayushmann Khurrana as brand ambassador and launches The Right Way to Dishwash campaign to tackle India&#039;s pre-rinsing habit. Key marketing lessons inside. ]]></description>
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<pubDate>Wed, 08 Apr 2026 16:50:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Finish India, Ayushmann Khurrana, Reckitt, Right Way to Dishwash, Finish Ultimate Plus, Bosch dishwasher, pre-rinsing habit, FMCG marketing India, Leo Burnett, brand ambassador 2026, dishwasher tablets, kitchen cleaning, behaviour change marketing, Gautam Rishi, automatic dishwashing India</media:keywords>
</item>

<item>
<title>Nick India &amp;amp; Ananya Panday Team Up to Tackle Exam Stress in Indian Homes</title>
<link>https://brands.in/blognick-india-ananya-panday-pressure-ko-bolo-bye-exam-stress</link>
<guid>https://brands.in/blognick-india-ananya-panday-pressure-ko-bolo-bye-exam-stress</guid>
<description><![CDATA[ Nick India and Ananya Panday&#039;s So Positive launch &#039;Pressure Ko Bolo Bye&#039; to tackle exam stress in Indian families. Here&#039;s what marketers can learn from this campaign. ]]></description>
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<pubDate>Wed, 08 Apr 2026 16:32:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Nick India, Ananya Panday, So Positive, Pressure Ko Bolo Bye, exam stress, children&#039;s mental health, family wellness, Pariksha Pe Charcha, kids campaign India, academic pressure, Chikoo Bunty, brand partnerships, emotional wellbeing, children&#039;s entertainment, exam season marketing</media:keywords>
</item>

<item>
<title>Collective Artists Network Enters Fine Arts: What It Means for Indian Brand Culture</title>
<link>https://brands.in/blogcollective-artists-network-fine-arts-nikheel-aphale</link>
<guid>https://brands.in/blogcollective-artists-network-fine-arts-nikheel-aphale</guid>
<description><![CDATA[ Collective Artists Network enters fine arts by signing Nikheel Aphale. Here&#039;s what it means for Indian brands navigating culture-led partnerships in 2026. ]]></description>
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<pubDate>Wed, 08 Apr 2026 16:19:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Collective Artists Network, Nikheel Aphale, fine arts India, Indian contemporary art, brand culture partnerships, Artisera, Devanagari art, cultural marketing, talent ecosystem, Goldman Sachs art collection, Google art collection, Dhruv Chitgopekar, contemporary Indian artist, brand strategy India, creative ecosystem</media:keywords>
</item>

<item>
<title>Madison Media Crosses ₹500 Crore in New Business: What&amp;apos;s Powering India&amp;apos;s Independent Agency Giant</title>
<link>https://brands.in/blogmadison-media-500-crore-new-business-mbrain-gps-growth</link>
<guid>https://brands.in/blogmadison-media-500-crore-new-business-mbrain-gps-growth</guid>
<description><![CDATA[ Madison Media crosses ₹500 crore in new business in six months, adding BCCI, Tata Consumer, Omega Watches and more. Here&#039;s what&#039;s powering India&#039;s third-largest independent media agency. ]]></description>
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<pubDate>Wed, 08 Apr 2026 16:04:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Madison Media, MbrAIn, GPS planning, new business India, independent media agency, RECMA ranking, BCCI media mandate, Tata Consumer Products, media agency of the year, Madison World, AI media planning</media:keywords>
</item>

<item>
<title>Agilus Diagnostics x WPP Media: A High&#45;Stakes Partnership Built for Post&#45;Rebrand Growth</title>
<link>https://brands.in/blogagilus-diagnostics-wpp-media-integrated-partner-rebrand-strategy</link>
<guid>https://brands.in/blogagilus-diagnostics-wpp-media-integrated-partner-rebrand-strategy</guid>
<description><![CDATA[ Agilus Diagnostics appoints WPP Media as integrated media partner post-SRL rebrand, targeting pan-India expansion through data-led, integrated campaign strategy. Here&#039;s the marketing story behind it. ]]></description>
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<pubDate>Wed, 08 Apr 2026 15:47:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Agilus Diagnostics, WPP Media, SRL rebrand, integrated media partner, Deepak Narang, Priti Murthy, healthcare marketing India, diagnostics brand, programmatic advertising, data-led media, pan-India expansion, brand transformation</media:keywords>
</item>

<item>
<title>Wondrlab Network Brings Anju Sharma on Board as Creative Lead — Content</title>
<link>https://brands.in/blogwondrlab-network-anju-sharma-creative-lead-content-appointment</link>
<guid>https://brands.in/blogwondrlab-network-anju-sharma-creative-lead-content-appointment</guid>
<description><![CDATA[ Wondrlab Network appoints Anju Sharma as Creative Lead — Content to drive design-led, culturally resonant brand storytelling across platforms. Here&#039;s why this hire matters for Indian marketing. ]]></description>
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<pubDate>Wed, 08 Apr 2026 15:12:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wondrlab Network, Anju Sharma, Creative Lead Content, Hemant Shringy, FCB Ulka, Leo Burnett, design-led storytelling, content marketing India, integrated agency, moment marketing, brand storytelling, creative appointment India</media:keywords>
</item>

<item>
<title>One Hand Clap Acquires Agenseed: The Agency That Wants to Own Both the Story and the Stage</title>
<link>https://brands.in/blogone-hand-clap-acquires-agenseed-distribution-full-stack-agency</link>
<guid>https://brands.in/blogone-hand-clap-acquires-agenseed-distribution-full-stack-agency</guid>
<description><![CDATA[ One Hand Clap acquires distribution firm Agenseed, projecting 15% revenue growth as it builds a full-stack creative and distribution agency model. Here&#039;s what it means for Indian brands. ]]></description>
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<pubDate>Wed, 08 Apr 2026 13:45:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>One Hand Clap, Agenseed, Aakash Shah, Monish Hardasani, content distribution, creative agency India, full-stack agency, campaign seeding, creator-led amplification, digital advertising India, agency acquisition, Nikhil Kamath</media:keywords>
</item>

<item>
<title>Aries Agro x Sourav Ganguly: When the Dada of Cricket Meets the Dada of Agri&#45;Inputs</title>
<link>https://brands.in/blogaries-agro-sourav-ganguly-brand-champion-farmer-rural-marketing</link>
<guid>https://brands.in/blogaries-agro-sourav-ganguly-brand-champion-farmer-rural-marketing</guid>
<description><![CDATA[ Aries Agro appoints Sourav Ganguly as Brand Champion to strengthen farmer engagement and rural market presence. Here&#039;s the strategic story behind this powerful agri-marketing move. ]]></description>
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<pubDate>Wed, 08 Apr 2026 13:13:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aries Agro, Sourav Ganguly, Brand Champion, agri-inputs India, farmer engagement, rural marketing, Rahul Mirchandani, plant nutrition, agricultural brand, Better Crops Better Future, rural India, celebrity endorsement agri</media:keywords>
</item>

<item>
<title>SLOVIC&amp;apos;s &amp;apos;Gym Ghar Lao&amp;apos;: Tiger Shroff Brings the Fitness Revolution Home</title>
<link>https://brands.in/blogslovic-tiger-shroff-brand-ambassador-gym-ghar-lao-campaign</link>
<guid>https://brands.in/blogslovic-tiger-shroff-brand-ambassador-gym-ghar-lao-campaign</guid>
<description><![CDATA[ SLOVIC appoints Tiger Shroff as brand ambassador and launches &#039;Gym Ghar Lao&#039; campaign, targeting India&#039;s 99% without gym access. Here&#039;s the marketing strategy behind it. ]]></description>
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<pubDate>Wed, 08 Apr 2026 12:42:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SLOVIC, Tiger Shroff, Gym Ghar Lao, home fitness India, brand ambassador, fitness equipment, resistance bands, dumbbells, Aqib Mohammed, affordable fitness, quick commerce fitness, home workout campaign</media:keywords>
</item>

<item>
<title>Ramsons Perfumes x Mrunal Thakur: Rewriting the Rules of Affordable Luxury</title>
<link>https://brands.in/blogramsons-perfumes-mrunal-thakur-brand-ambassador-exotica</link>
<guid>https://brands.in/blogramsons-perfumes-mrunal-thakur-brand-ambassador-exotica</guid>
<description><![CDATA[ Ramsons Perfumes appoints Mrunal Thakur as brand ambassador, repositioning fragrance as self-expression. Here&#039;s what this strategic move means for Indian consumer brands. ]]></description>
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<pubDate>Wed, 08 Apr 2026 12:18:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ramsons Perfumes, Mrunal Thakur, brand ambassador, Exotica fragrance, Vrijesh Pandey, fragrance marketing India, affordable luxury, self-expression, digital-first FMCG, celebrity endorsement, personal care India, quick commerce beauty</media:keywords>
</item>

<item>
<title>Shemaroo Acquires OHO Gujarati: A Bold Bet on Regional OTT Dominance</title>
<link>https://brands.in/blogshemaroo-acquires-oho-gujarati-shemaroo-me-regional-ott</link>
<guid>https://brands.in/blogshemaroo-acquires-oho-gujarati-shemaroo-me-regional-ott</guid>
<description><![CDATA[ Shemaroo Entertainment acquires OHO Gujarati&#039;s full content library for ShemarooMe, adding 30+ web series and 450+ actors. Here&#039;s what it means for regional OTT and brand strategy. ]]></description>
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<pubDate>Wed, 08 Apr 2026 12:00:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shemaroo Entertainment, OHO Gujarati, ShemarooMe, Gujarati web series, Pratik Gandhi, Vitthal Teedi, regional OTT India, OTT acquisition, Saurabh Srivastava, Gujarati content, digital entertainment, OTT consolidation India</media:keywords>
</item>

<item>
<title>Dentsu India x IWMBuzz: The OTT Partnership Every Brand Should Watch</title>
<link>https://brands.in/blogdentsu-india-iwmbuzz-ott-partnership-digital-awards</link>
<guid>https://brands.in/blogdentsu-india-iwmbuzz-ott-partnership-digital-awards</guid>
<description><![CDATA[ Dentsu India and IWMBuzz Media announce a multi-year OTT awards and industry report partnership. Here&#039;s what it means for brands investing in India&#039;s digital entertainment economy. ]]></description>
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<pubDate>Wed, 08 Apr 2026 11:47:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dentsu India, IWMBuzz, OTT partnership, IWMBuzz Digital Awards, OTT report, Harsha Razdan, Narayan Devanathan, digital entertainment India, brand sponsorship OTT, Nestlé India, content monetisation, OTT ecosystem India</media:keywords>
</item>

<item>
<title>KITKAT India x One Piece: When Chocolate Meets Anime Culture</title>
<link>https://brands.in/blogkitkat-india-one-piece-anime-collaboration-campaign</link>
<guid>https://brands.in/blogkitkat-india-one-piece-anime-collaboration-campaign</guid>
<description><![CDATA[ KITKAT India partners with anime giant One Piece for a character-led packaging and digital campaign targeting India&#039;s booming anime fandom. Here&#039;s the marketing story behind it. ]]></description>
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<pubDate>Wed, 08 Apr 2026 11:24:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KITKAT India, One Piece, anime collaboration, Nestlé India, character packaging, anime marketing, KITKAT campaign 2026, Gopichandar Jagatheesan, anime fandom India, FMCG marketing, digital campaign, confectionery brand</media:keywords>
</item>

<item>
<title>KISNA&amp;apos;s &amp;apos;Khushiyon Mein Nivesh&amp;apos; Redefines Akshaya Tritiya Marketing</title>
<link>https://brands.in/blogkisna-khushiyon-mein-nivesh-akshaya-tritiya-campaign</link>
<guid>https://brands.in/blogkisna-khushiyon-mein-nivesh-akshaya-tritiya-campaign</guid>
<description><![CDATA[ KISNA&#039;s Akshaya Tritiya campaign &#039;Khushiyon Mein Nivesh&#039; uses a child&#039;s curiosity to reframe jewellery as emotional investment. Here&#039;s what marketers can learn from it. ]]></description>
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<pubDate>Wed, 08 Apr 2026 11:05:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KISNA, Akshaya Tritiya 2026, Khushiyon Mein Nivesh, jewellery campaign India, festive marketing, emotional advertising, diamond jewellery, brand strategy, Paritosh Tripathi, Hari Krishna Group, jewellery investment, festive campaign 2026</media:keywords>
</item>

<item>
<title>Netflix Playground and Kids Slate Expansion: What Every Family Needs to Know</title>
<link>https://brands.in/blognetflix-playground-kids-gaming-app-launch-family-content-expansion</link>
<guid>https://brands.in/blognetflix-playground-kids-gaming-app-launch-family-content-expansion</guid>
<description><![CDATA[ Netflix launches Playground gaming app for kids and expands its family content slate. Here is what Indian parents and marketers need to know. ]]></description>
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<pubDate>Tue, 07 Apr 2026 18:00:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix Playground, kids gaming app, Netflix kids content, children&#039;s entertainment, family streaming, Peppa Pig, Sesame Street, Netflix expansion, kids EdTech, parental controls, interactive kids games, subscription streaming, Netflix India, children&#039;s media, family content platform</media:keywords>
</item>

<item>
<title>BFSI Advertising in 2025: Digital Surges 5X While TV Loses Ground</title>
<link>https://brands.in/blogbfsi-advertising-2025-digital-surge-tv-decline-tam-adex-report</link>
<guid>https://brands.in/blogbfsi-advertising-2025-digital-surge-tv-decline-tam-adex-report</guid>
<description><![CDATA[ TAM AdEx 2025 reveals BFSI digital ad impressions surged 5X while TV volumes declined. Here is what India&#039;s financial sector media shift means for your brand. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4f5440e865.jpg" length="132601" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 17:45:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BFSI advertising 2025, TAM AdEx report, digital ad impressions, programmatic advertising, TV ad decline, LIC advertising, BFSI media strategy, fintech marketing, insurance advertising India, banking digital ads, print advertising BFSI, media planning India</media:keywords>
</item>

<item>
<title>Kargo&amp;apos;s Project KERA: The AI Engine That Writes Your Media Plan</title>
<link>https://brands.in/blogkargo-project-kera-agentic-media-buying-platform</link>
<guid>https://brands.in/blogkargo-project-kera-agentic-media-buying-platform</guid>
<description><![CDATA[ Kargo&#039;s Project KERA closed beta uses agentic AI to turn a campaign brief into a full media plan. Here&#039;s what Indian marketers need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4e6d791eed.jpg" length="38079" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 17:29:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>agentic media buying, Project KERA, Kargo, AI media planning, creative performance platform, campaign optimisation, contextual targeting, programmatic advertising, media buying automation, Creative Science, cross-channel advertising, AI campaign brief, cookie-free targeting, brand marketing AI, media planning tool</media:keywords>
</item>

<item>
<title>Pee Safe Picks Smriti Mandhana: The Bold Brand Move Rewriting Feminine Hygiene</title>
<link>https://brands.in/blogpee-safe-smriti-mandhana-brand-ambassador-feminine-hygiene</link>
<guid>https://brands.in/blogpee-safe-smriti-mandhana-brand-ambassador-feminine-hygiene</guid>
<description><![CDATA[ Pee Safe appoints Smriti Mandhana as brand ambassador for its Comfort Range. Here&#039;s what this partnership means for feminine hygiene marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4e27225cb4.jpg" length="79473" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 17:15:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pee Safe, Smriti Mandhana, brand ambassador, feminine hygiene India, Pee Safe Comfort Range, menstrual hygiene, women&#039;s wellness, intimate care products, sports ambassador, Vikas Bagaria</media:keywords>
</item>

<item>
<title>Butterfly x UTT: Japan&amp;apos;s Table Tennis Giant Bets Big on India&amp;apos;s Rise</title>
<link>https://brands.in/blogbutterfly-utt-title-sponsorship-india-table-tennis</link>
<guid>https://brands.in/blogbutterfly-utt-title-sponsorship-india-table-tennis</guid>
<description><![CDATA[ Butterfly signs a landmark 5-year title deal with UTT, rebranding India&#039;s premier table tennis league. Here&#039;s what it means for Indian sports marketing and brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4e174ba9a2.jpg" length="73405" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 16:44:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Butterfly Ultimate Table Tennis, UTT sponsorship, India table tennis league, Tamasu Butterfly, sports marketing India, grassroots table tennis, UTT Season 7, table tennis sponsorship, Butterfly UTT deal, Indian sports branding</media:keywords>
</item>

<item>
<title>Jana Small Finance Bank and RCB Unite — Two Bengaluru Brands, One Powerful IPL Partnership</title>
<link>https://brands.in/blogjana-small-finance-bank-rcb-ipl-2026-banking-partner</link>
<guid>https://brands.in/blogjana-small-finance-bank-rcb-ipl-2026-banking-partner</guid>
<description><![CDATA[ Jana Small Finance Bank partners with defending IPL champions RCB as exclusive banking partner for 2026 — here&#039;s why this Bengaluru-rooted association is one of the season&#039;s smartest sports marketing moves. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4d0d749638.jpg" length="56822" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 16:10:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jana Small Finance Bank, Royal Challengers Bengaluru, RCB, IPL 2026, official banking partner, Bengaluru brands, Ajay Kanwal, Rajesh Menon, cricket sponsorship, sports marketing India, defending champions, small finance bank, brand partnership, IPL sponsorship</media:keywords>
</item>

<item>
<title>Crocs India Brings Jameel Jamali to Its Latest Campaign — And the Internet Is Loving It</title>
<link>https://brands.in/blogcrocs-india-rakesh-bedi-dhurandhar-crocshake-campaign</link>
<guid>https://brands.in/blogcrocs-india-rakesh-bedi-dhurandhar-crocshake-campaign</guid>
<description><![CDATA[ Crocs India teams up with Rakesh Bedi of Dhurandhar fame for its Crocshake digital campaign — here&#039;s why this nostalgia-led, character-driven marketing move is a masterclass in cultural timing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4d0bc11f61.jpg" length="85984" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 15:09:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crocs India, Rakesh Bedi, Dhurandhar, Jameel Jamali, Crocshake, One Hand Clap, Manoj Juneja, nostalgia marketing, digital campaign India, character-led content, meme marketing, cultural branding, footwear campaign India, humour advertising, viral marketing India</media:keywords>
</item>

<item>
<title>Saffola Masala Oats Turns Cricket Season Into a City&#45;by&#45;City Flavour War With Chef Kunal Kapur</title>
<link>https://brands.in/blogsaffola-masala-oats-bowl-apna-apna-chef-kunal-kapur-ipl-campaign</link>
<guid>https://brands.in/blogsaffola-masala-oats-bowl-apna-apna-chef-kunal-kapur-ipl-campaign</guid>
<description><![CDATA[ Saffola Masala Oats launches Bowl Apna Apna with Chef Kunal Kapur — a city-by-city flavour battle timed to IPL 2026 that turns consumer co-creation into a masterclass in regional Indian marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4b769366bd.jpg" length="67552" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 14:08:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Saffola Masala Oats, Bowl Apna Apna, Chef Kunal Kapur, Marico Limited, Vikram Karwal, IPL campaign, regional food marketing, consumer participation, WhatsApp marketing, city pride India, FMCG campaign, cricket season marketing, co-creation campaign, healthy breakfast India</media:keywords>
</item>

<item>
<title>Asian Paints Makes Waterproofing a Cultural Moment With Its South India &amp;apos;Superstar&amp;apos; Campaign</title>
<link>https://brands.in/blogasian-paints-damp-proof-superstar-waterproofing-south-india-campaign</link>
<guid>https://brands.in/blogasian-paints-damp-proof-superstar-waterproofing-south-india-campaign</guid>
<description><![CDATA[ Asian Paints launches a music-led South India campaign for Damp Proof, positioning it as the Superstar of Waterproofing — here&#039;s why this culturally rooted regional strategy is a masterclass for Indian marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4b0a94e739.jpg" length="102975" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 13:40:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asian Paints, Damp Proof, waterproofing India, South India campaign, Superstar of Waterproofing, Rowdy Baby, Ogilvy India, Amit Syngle, Prem Narayan, regional marketing, heat reflective coating, integrated campaign, culturally resonant advertising, construction chemicals India</media:keywords>
</item>

<item>
<title>NeoLiv Elevates Chandan Kar to CMO — Real Estate Marketing Just Got Smarter</title>
<link>https://brands.in/blogneoliv-chandan-kar-chief-marketing-officer-real-estate-india</link>
<guid>https://brands.in/blogneoliv-chandan-kar-chief-marketing-officer-real-estate-india</guid>
<description><![CDATA[ NeoLiv elevates founding member Chandan Kar to Chief Marketing Officer — here&#039;s what his AI-led, revenue-integrated mandate means for India&#039;s evolving real estate marketing landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4b09984d1e.jpg" length="58074" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 13:20:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NeoLiv, Chandan Kar, Chief Marketing Officer, CMO appointment India, fund-led real estate, AI marketing, brand strategy, Mohit Malhotra, real estate India, customer centricity, integrated marketing, property developer India, micro-markets, NeoLiv expansion, real estate branding</media:keywords>
</item>

<item>
<title>Google and Tiger Telly Bring &amp;apos;A Perfect Match&amp;apos; to IPL Season — Branded Storytelling Just Levelled Up</title>
<link>https://brands.in/bloggoogle-tiger-telly-a-perfect-match-micro-drama-ipl-2026</link>
<guid>https://brands.in/bloggoogle-tiger-telly-a-perfect-match-micro-drama-ipl-2026</guid>
<description><![CDATA[ Google and Tiger Telly launch A Perfect Match micro-drama for IPL 2026, written by Zoya Akhtar and starring Ishaan Khatter — here&#039;s why this branded content sets a new benchmark for Indian marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4a31f01309.jpg" length="63579" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 13:07:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Google, Tiger Telly, A Perfect Match, Zoya Akhtar, Ishaan Khatter, Sara Arjun, micro-drama IPL 2026, Tiger Baby, branded content India, Arjun Varain Singh, Google Search integration, IPL marketing, brand storytelling India, Reema Kagti</media:keywords>
</item>

<item>
<title>TRAI Takes on FAST Platforms — India&amp;apos;s TV and OTT World Is About to Change</title>
<link>https://brands.in/blogtrai-fast-platforms-regulation-india-tv-ott-convergence</link>
<guid>https://brands.in/blogtrai-fast-platforms-regulation-india-tv-ott-convergence</guid>
<description><![CDATA[ TRAI initiates regulatory consultation on FAST and ALTD platforms in India — here&#039;s what it means for broadcasters, OTT players, MSOs, and brand advertisers in the converging TV landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4a3104fe37.jpg" length="20741" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 12:51:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TRAI, FAST platforms, ALTD, OTT regulation India, Free Ad-Supported Streaming, connected TV India, MSO, broadcasting framework, MIB, linear TV streaming, cable TV regulation, digital platforms India, level playing field, smart TV apps, TRAI consultation 2026</media:keywords>
</item>

<item>
<title>Advertising Rocks Season 4 Is Back — And Goafest 2026 Just Got a Whole Lot Louder</title>
<link>https://brands.in/blogadvertising-rocks-season-4-goafest-2026</link>
<guid>https://brands.in/blogadvertising-rocks-season-4-goafest-2026</guid>
<description><![CDATA[ Advertising Rocks Season 4 returns to Goafest 2026 with bigger prizes and a live finale — here&#039;s everything marketing professionals need to know before the April 30 deadline. ]]></description>
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<pubDate>Tue, 07 Apr 2026 12:34:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Advertising Rocks Season 4, Goafest 2026, Subhash Kamath, Mohit Joshi, Havas Media India, advertising talent competition, music marketing industry, AAAI, Advertising Club, Goa festival, solo duet performers, creative industry event, ad festival India</media:keywords>
</item>

<item>
<title>BULLET Microdrama and ZEE5 Launch &amp;apos;Mom Talks&amp;apos; — And Parenting Content Will Never Be the Same</title>
<link>https://brands.in/blogbullet-microdrama-zee5-mom-talks-parineeti-chopra-parenting-content</link>
<guid>https://brands.in/blogbullet-microdrama-zee5-mom-talks-parineeti-chopra-parenting-content</guid>
<description><![CDATA[ BULLET microdrama and ZEE5 launch Mom Talks with Parineeti Chopra — a nine-episode parenting series with Johnson&#039;s Baby, GSK, and Aveeno Baby as brand partners. Here&#039;s why it matters. ]]></description>
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<pubDate>Tue, 07 Apr 2026 12:16:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mom Talks, BULLET microdrama, ZEE5, Parineeti Chopra, parenting content India, Johnson&#039;s Baby, GSK, Aveeno Baby, branded content OTT, AVOD streaming, celebrity parenting, digital series, content integration, ZEE5 AVOD, Indian parenting platform</media:keywords>
</item>

<item>
<title>VETO Partners With B4U Network to Deepen Its Family Entertainment Play</title>
<link>https://brands.in/blogveto-b4u-network-ctv-family-entertainment-india</link>
<guid>https://brands.in/blogveto-b4u-network-ctv-family-entertainment-india</guid>
<description><![CDATA[ VETO partners with B4U Network to add Bollywood, music, and Bhojpuri content to its CTV platform — here&#039;s what it means for family entertainment and brand advertisers in India. ]]></description>
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<pubDate>Tue, 07 Apr 2026 11:53:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO, B4U Network, CTV platform, OTT India, family entertainment, Bollywood content, Bhojpuri+, B4U Movies, B4U Music, connected TV India, ad-supported streaming, regional content, large-screen viewing, Ritu Dhawan, digital entertainment India</media:keywords>
</item>

<item>
<title>Numeros Motors Names Arun Srivastava CEO to Power Its Next Growth Chapter</title>
<link>https://brands.in/blognumeros-motors-arun-srivastava-ceo-ev-expansion-india</link>
<guid>https://brands.in/blognumeros-motors-arun-srivastava-ceo-ev-expansion-india</guid>
<description><![CDATA[ Numeros Motors appoints Arun Srivastava as CEO to accelerate EV expansion in India — here&#039;s what this leadership shift means for the electric two-wheeler market. ]]></description>
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<pubDate>Tue, 07 Apr 2026 11:32:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Numeros Motors, Arun Srivastava, CEO appointment, electric two-wheeler India, EV startup, Bengaluru EV, Shreyas Shibulal, Greaves Group, Ampere, electric scooter, IIT Kharagpur, EV expansion, automobile leadership, India mobility, operational scaling</media:keywords>
</item>

<item>
<title>VML Bolsters India Leadership With Shikhar Khanna as Chief Strategy Officer</title>
<link>https://brands.in/blogshikhar-khanna-vml-india-chief-strategy-officer</link>
<guid>https://brands.in/blogshikhar-khanna-vml-india-chief-strategy-officer</guid>
<description><![CDATA[ VML India appoints Shikhar Khanna as Chief Strategy Officer — a seasoned APAC strategist and third-time WPP returnee set to strengthen VML&#039;s strategic leadership in Mumbai. ]]></description>
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<pubDate>Tue, 07 Apr 2026 11:08:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VML India, Shikhar Khanna, Chief Strategy Officer, WPP India, Dentsu India, integrated strategy, APAC marketing, advertising agency India, network agency leadership, Mumbai advertising, MediaCom, Mindshare, brand strategy, agency appointments, communications planning</media:keywords>
</item>

<item>
<title>B&amp;apos;spoke Wellness Taps Malaika Arora to Lead Its Preventive Nutrition Push</title>
<link>https://brands.in/blogbspoke-wellness-malaika-arora-brand-ambassador-preventive-nutrition</link>
<guid>https://brands.in/blogbspoke-wellness-malaika-arora-brand-ambassador-preventive-nutrition</guid>
<description><![CDATA[ B&#039;spoke Wellness appoints Malaika Arora as brand ambassador to lead its preventive nutrition push — here&#039;s what Indian marketers can learn from this science-first brand move. ]]></description>
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<pubDate>Tue, 07 Apr 2026 10:49:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>B&#039;spoke Wellness, Malaika Arora, brand ambassador, preventive nutrition, wellness supplements India, nutraceuticals, functional foods, gut health, science-backed wellness, celebrity endorsement, Indian wellness market, daily health habits, supplement brands India, fitness lifestyle, Sid Das, integrated marketing campaign</media:keywords>
</item>

<item>
<title>NDTV Profit Tops YouTube Business News in March 2026 with 51.7 Million Views</title>
<link>https://brands.in/blogndtv-profit-youtube-business-news-leader-march-2026</link>
<guid>https://brands.in/blogndtv-profit-youtube-business-news-leader-march-2026</guid>
<description><![CDATA[ NDTV Profit tops YouTube business news in March 2026 with 51.7 million views, ahead of CNBC and ET Now. Here&#039;s what this means for Indian media brands and advertisers. ]]></description>
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<pubDate>Mon, 06 Apr 2026 17:05:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NDTV Profit, YouTube business news India, March 2026 rankings, DataBeings, CNBC India, ET Now, Moneycontrol, Rahul Kanwal, Tamanna Inamdar, retail investor India, financial news YouTube, digital media leadership, business news credibility</media:keywords>
</item>

<item>
<title>CNN&#45;News18 Launches &amp;apos;Fury in the Gulf&amp;apos; Conclave to Decode the West Asia Crisis for India</title>
<link>https://brands.in/blogcnn-news18-fury-in-the-gulf-war-conclave-west-asia-india-2026</link>
<guid>https://brands.in/blogcnn-news18-fury-in-the-gulf-war-conclave-west-asia-india-2026</guid>
<description><![CDATA[ CNN-News18 hosts Fury in the Gulf War Conclave on April 7, featuring Shashi Tharoor and top voices on West Asia crisis. Here&#039;s what it means for Indian brands and media. ]]></description>
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<pubDate>Mon, 06 Apr 2026 17:05:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CNN-News18, Fury in the Gulf, War Conclave, West Asia crisis, India Gulf relations, Shashi Tharoor, Ram Madhav, Iran US conflict, Indian diaspora Gulf, energy security India, geopolitics India 2026, Network18, Smriti Mehra, Rahul Shivshankar</media:keywords>
</item>

<item>
<title>UNIQLO India Signs Jasprit Bumrah in a Campaign Built on Calm, Not Celebrity</title>
<link>https://brands.in/bloguniqlo-india-jasprit-bumrah-brand-endorser-campaign-2026</link>
<guid>https://brands.in/bloguniqlo-india-jasprit-bumrah-brand-endorser-campaign-2026</guid>
<description><![CDATA[ UNIQLO India signs Jasprit Bumrah as brand endorser with a calm, authentic campaign by Creativeland Asia. Here&#039;s what this means for Indian brand and advertising strategy. ]]></description>
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<pubDate>Mon, 06 Apr 2026 16:53:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>UNIQLO India, Jasprit Bumrah, LifeWear philosophy, AIRism T-shirt, Creativeland Asia, Entourage Films, cricket endorsement India, brand ambassador 2026, authentic advertising India, Ishaan Nair, Nidhi Rastogi, celebrity branding India, minimalist advertising</media:keywords>
</item>

<item>
<title>Akasa Air Strengthens Brand Leadership with Aditi Roy as Comms and CSR Head</title>
<link>https://brands.in/blogakasa-air-aditi-roy-corporate-communications-csr-head-2026</link>
<guid>https://brands.in/blogakasa-air-aditi-roy-corporate-communications-csr-head-2026</guid>
<description><![CDATA[ Akasa Air appoints Aditi Roy as Head of Corporate Communications and CSR. With a Novartis and agency background, here&#039;s what this hire means for India&#039;s aviation brand landscape. ]]></description>
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<pubDate>Mon, 06 Apr 2026 16:39:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Akasa Air, Aditi Roy, corporate communications, CSR India, aviation brand strategy, Novartis India, Fleishman-Hillard, MullenLowe Lintas, airline PR India, stakeholder engagement, reputation management, aviation sector India 2026, brand leadership appointment</media:keywords>
</item>

<item>
<title>Times of India Strengthens Legal Bench: Pankaj Jain Named Director – Legal</title>
<link>https://brands.in/blogpankaj-jain-times-of-india-bccl-director-legal-2026</link>
<guid>https://brands.in/blogpankaj-jain-times-of-india-bccl-director-legal-2026</guid>
<description><![CDATA[ Pankaj Jain joins Bennett Coleman BCCL as Director Legal. What his 25-year cross-sector legal career means for Times of India and Indian media brands. ]]></description>
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<pubDate>Mon, 06 Apr 2026 16:09:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pankaj Jain, BCCL Director Legal, Times of India, Bennett Coleman, media governance India, legal strategy, AstraZeneca India, IP protection media, TOI Group 2026</media:keywords>
</item>

<item>
<title>YRF Entertainment Appoints Saugata Mukherjee as Head of Content</title>
<link>https://brands.in/blogyrf-entertainment-saugata-mukherjee-head-of-content-2026</link>
<guid>https://brands.in/blogyrf-entertainment-saugata-mukherjee-head-of-content-2026</guid>
<description><![CDATA[ YRF Entertainment appoints Saugata Mukherjee as Head of Content. The SonyLIV and Hotstar veteran is now steering Yash Raj&#039;s streaming ambitions. ]]></description>
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<pubDate>Mon, 06 Apr 2026 15:59:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>YRF Entertainment, Saugata Mukherjee, Yash Raj Films streaming, Head of Content, Indian OTT 2026, SonyLIV originals, Hotstar, content strategy India, Akshaye Widhani</media:keywords>
</item>

<item>
<title>From Ad Briefs to Crime Plots: Ogilvy&amp;apos;s Mohan Menon Writes a Thriller</title>
<link>https://brands.in/blogmohan-menon-ogilvy-crime-fiction-ninja-never-knocks-2026</link>
<guid>https://brands.in/blogmohan-menon-ogilvy-crime-fiction-ninja-never-knocks-2026</guid>
<description><![CDATA[ Ogilvy veteran Mohan Menon debuts in crime fiction with The Ninja Never Knocks. What his creative shift means for Indian advertising and brand storytelling. ]]></description>
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<pubDate>Mon, 06 Apr 2026 15:28:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mohan Menon, Ogilvy India, The Ninja Never Knocks, crime fiction India, advertising veterans, Indian authors 2026, brand storytelling, creative writing advertising</media:keywords>
</item>

<item>
<title>BitDelta India Bets Big on Trust: Vikaas M Sachdeva Named CEO</title>
<link>https://brands.in/blogbitdelta-india-vikaas-sachdeva-ceo-digital-assets-2026</link>
<guid>https://brands.in/blogbitdelta-india-vikaas-sachdeva-ceo-digital-assets-2026</guid>
<description><![CDATA[ BitDelta India names Vikaas M Sachdeva as CEO ahead of platform launch. Here&#039;s what his appointment means for India&#039;s digital asset market and brands. (157 characters)Suggested URL Slug: /blog/bitdelta-india-vikaas-sachdeva-ceo-digital-assets-2026 ]]></description>
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<pubDate>Mon, 06 Apr 2026 14:01:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BitDelta India CEO, Vikaas M Sachdeva, crypto platform India, digital assets India, SEBI compliance crypto, institutional crypto platform, fintech leadership India</media:keywords>
</item>

<item>
<title>YES Bank Names Vinay Tonse as New MD &amp;amp; CEO — What It Means for India&amp;apos;s Banking Sector</title>
<link>https://brands.in/blogyes-bank-vinay-tonse-ceo-leadership-change-2026</link>
<guid>https://brands.in/blogyes-bank-vinay-tonse-ceo-leadership-change-2026</guid>
<description><![CDATA[ YES Bank appoints Vinay Tonse as MD &amp; CEO from April 6, 2026. Here&#039;s what this SBI veteran&#039;s leadership means for Indian brands and banking. ]]></description>
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<pubDate>Mon, 06 Apr 2026 13:52:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>YES Bank CEO, Vinay Tonse, Prashant Kumar, MD &amp; CEO appointment, YES Bank leadership, SBI veteran, Indian banking 2026, YES Bank reconstruction, RBI approval, banking transition, retail banking India, YES Bank news, bank leadership change, BFSI sector</media:keywords>
</item>

<item>
<title>New I&amp;amp;B Secretary Chanchal Kumar Charts a Bold Digital Vision for Indian Media</title>
<link>https://brands.in/blogchanchal-kumar-ib-secretary-ftii-doordarshan-media-vision-2026</link>
<guid>https://brands.in/blogchanchal-kumar-ib-secretary-ftii-doordarshan-media-vision-2026</guid>
<description><![CDATA[ New I&amp;B Secretary Chanchal Kumar visits FTII, NFDC-NFAI and Doordarshan Pune. Here&#039;s what his digital media vision means for Indian brands and the content industry. ]]></description>
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<pubDate>Mon, 06 Apr 2026 13:23:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chanchal Kumar, I&amp;B Secretary, FTII, Doordarshan, NFDC-NFAI, Ministry of Information Broadcasting, FTII university status, National Film Heritage Mission, media policy India 2026, Sanjay Jaju, Pune media institutions, digital media India, public broadcasting India</media:keywords>
</item>

<item>
<title>Lenexis Foodworks Bets Big with McDonald&amp;apos;s Veteran Arvind RP as New CEO</title>
<link>https://brands.in/bloglenexis-foodworks-arvind-rp-ceo-qsr-india-2026</link>
<guid>https://brands.in/bloglenexis-foodworks-arvind-rp-ceo-qsr-india-2026</guid>
<description><![CDATA[ Lenexis Foodworks appoints McDonald&#039;s ex-CBO Arvind RP as CEO. With a 500-store target by 2028, here&#039;s what this leadership move means for Indian QSR brands. ]]></description>
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<pubDate>Mon, 06 Apr 2026 12:42:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lenexis Foodworks, Arvind RP, Chinese Wok, Big Bowl, The Momo Co, QSR India 2026, McDonald&#039;s India, CEO appointment, desi Chinese QSR, momo brand India, food services expansion, QSR leadership, brand building India, 500 stores 2026</media:keywords>
</item>

<item>
<title>Devyani International Gets New Leaders for Pizza Hut and Costa Coffee</title>
<link>https://brands.in/blogdevyani-international-pizza-hut-costa-coffee-leadership-2026</link>
<guid>https://brands.in/blogdevyani-international-pizza-hut-costa-coffee-leadership-2026</guid>
<description><![CDATA[ Devyani International appoints Sandeep Anand as Pizza Hut CMO &amp; Business Head and Robinder Singh as Costa Coffee Head. Here&#039;s what it means for Indian QSR brands. ]]></description>
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<pubDate>Mon, 06 Apr 2026 11:54:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords></media:keywords>
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<item>
<title>SanchiConnect Appoints Vijay Bawra as VP – New Initiatives &amp;amp; Growth: Fuelling India&amp;apos;s Deep Tech Startup Ecosystem</title>
<link>https://brands.in/blogsanchiconnect-vijay-bawra-vp-new-initiatives-growth-deeptech</link>
<guid>https://brands.in/blogsanchiconnect-vijay-bawra-vp-new-initiatives-growth-deeptech</guid>
<description><![CDATA[ SanchiConnect appoints Vijay Bawra as VP – New Initiatives &amp; Growth, bringing 19 years of ecosystem building experience from T-Hub, NASSCOM, and Amazon to India&#039;s deep tech startup platform. ]]></description>
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<pubDate>Sat, 04 Apr 2026 18:04:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vijay Bawra SanchiConnect, SanchiConnect VP appointment 2026, deep tech startup India, T-Hub Senior Director, NASSCOM 10000 Startups, enterprise startup collaboration India, SanchiConnect Baring Private Equity, deep tech ecosystem India, startup innovation platform, Sunil Shekhawat SanchiConnect CEO</media:keywords>
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<item>
<title>AIDA Appoints Bharati Balaji as Deputy Director General: A Strategic Leadership Move for India&amp;apos;s Distillery and Biofuel Ecosystem</title>
<link>https://brands.in/blogaida-bharati-balaji-deputy-director-general-ethanol-biofuel-india</link>
<guid>https://brands.in/blogaida-bharati-balaji-deputy-director-general-ethanol-biofuel-india</guid>
<description><![CDATA[ AIDA appoints Bharati Balaji as Deputy Director General, bringing 25+ years of legal and bioenergy policy expertise. A key leadership move for India&#039;s distillery and ethanol sector. ]]></description>
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<pubDate>Sat, 04 Apr 2026 17:56:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bharati Balaji AIDA appointment, All India Distillers Association Deputy Director General, AIDA leadership 2026, India ethanol blending programme, biofuel policy India, ISMA bio-energy association, distillery sector India, ethanol industry advocacy, India energy security biofuel, potable alcohol sector India</media:keywords>
</item>

<item>
<title>Yes Bank Appoints S. Anantharaman as Chief Risk Officer: Strengthening the Risk Architecture for the Next Growth Phase</title>
<link>https://brands.in/blogyes-bank-s-anantharaman-chief-risk-officer-appointment-2026</link>
<guid>https://brands.in/blogyes-bank-s-anantharaman-chief-risk-officer-appointment-2026</guid>
<description><![CDATA[ Yes Bank appoints S. Anantharaman as Chief Risk Officer, bringing 30+ years of risk leadership from Jio Financial Services and Bank of Baroda. A key move in Yes Bank&#039;s growth strategy. ]]></description>
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<pubDate>Sat, 04 Apr 2026 17:49:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>S Anantharaman Yes Bank CRO, Yes Bank Chief Risk Officer 2026, Yes Bank leadership appointment, enterprise risk management India, Jio Financial Services Group CRO, Bank of Baroda risk officer, HDFC Bank risk management, Yes Bank recovery strategy, banking risk governance India, credit risk management India</media:keywords>
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<item>
<title>Farmley&amp;apos;s &amp;apos;Daily Fuel&amp;apos; Campaign: How Gamification Is Rewriting the Rules of Healthy Snacking in India</title>
<link>https://brands.in/blogfarmley-daily-fuel-campaign-gamification-healthy-snacking-india</link>
<guid>https://brands.in/blogfarmley-daily-fuel-campaign-gamification-healthy-snacking-india</guid>
<description><![CDATA[ Farmley launches the &#039;Daily Fuel&#039; gamified campaign with a 30-day bingo challenge and influencer-led UGC strategy. Discover how this healthy snacking brand is rewriting digital marketing rules in India. ]]></description>
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<pubDate>Sat, 04 Apr 2026 17:21:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Farmley Daily Fuel campaign, healthy snacking India 2026, Farmley bingo challenge, gamification marketing India, Gurkirat Singh MasterChef, user generated content FMCG, Farmley Daily Fuel Box, IPL snacking campaign, healthy eating digital campaign, Aman Gupta Farmley marketing</media:keywords>
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<item>
<title>Centrum&amp;apos;s &amp;apos;Har Din Ko Kar Recharge&amp;apos; Campaign: How a ₹10 Sachet Is Democratising Daily Nutrition for India</title>
<link>https://brands.in/blogcentrum-har-din-ko-kar-recharge-campaign-haleon-india</link>
<guid>https://brands.in/blogcentrum-har-din-ko-kar-recharge-campaign-haleon-india</guid>
<description><![CDATA[ Centrum launches &#039;Har Din Ko Kar Recharge&#039; campaign for Centrum Recharge at ₹10 per sachet. Discover how Haleon is democratising daily nutrition for millions of Indian consumers. ]]></description>
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<pubDate>Sat, 04 Apr 2026 17:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Centrum Recharge campaign India, Har Din Ko Kar Recharge, Haleon India wellness, multivitamin sachet India, Centrum effervescent drink, daily nutrition India 2026, micronutrient deficiency India, wellness marketing campaign, Deepali Agarwal Haleon, affordable health supplement India</media:keywords>
</item>

<item>
<title>DD Free Dish Anchors Prasar Bharati&amp;apos;s Revenue Even as Overall Income Declines in FY25</title>
<link>https://brands.in/blogdd-free-dish-prasar-bharati-fy25-revenue-analysis-india</link>
<guid>https://brands.in/blogdd-free-dish-prasar-bharati-fy25-revenue-analysis-india</guid>
<description><![CDATA[ DD Free Dish generates ₹1,060 crore and reaches 49 million households in FY25 even as Prasar Bharati&#039;s overall revenue declines. A deep dive into India&#039;s most powerful free-to-air platform. ]]></description>
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<pubDate>Sat, 04 Apr 2026 16:42:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DD Free Dish revenue FY25, Prasar Bharati annual report 2025, DD Free Dish 49 million households, Doordarshan commercial revenue decline, free-to-air DTH India, Prasar Bharati financials, DD Free Dish advertising, public broadcaster India revenue, MPEG-4 DVB-S2 DD Free Dish, rural media India</media:keywords>
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<item>
<title>Ambit Appoints Skanda Jayaraman as Co&#45;Head of Investment Banking: A Strategic Leadership Move for India&amp;apos;s M&amp;amp;A Landscape</title>
<link>https://brands.in/blogambit-skanda-jayaraman-co-head-investment-banking-appointment</link>
<guid>https://brands.in/blogambit-skanda-jayaraman-co-head-investment-banking-appointment</guid>
<description><![CDATA[ Ambit appoints Skanda Jayaraman as Co-Head of Investment Banking alongside strategic ECM restructuring. Discover what this leadership move means for India&#039;s M&amp;A and capital markets landscape. ]]></description>
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<pubDate>Sat, 04 Apr 2026 16:32:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Skanda Jayaraman Ambit, Ambit Investment Banking Co-Head, Ambit Private Limited 2026, Indian investment banking leadership, Rahul Mody Ambit, Vikas Khattar ECM Ambit, Ashok Wadhwa Ambit Group CEO, India M&amp;A advisory, equity capital markets India, BFSI investment banking India</media:keywords>
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<item>
<title>OpenAI CMO Kate Rouch Steps Down After Leading Through Breast Cancer Treatment: A Story of Courage and Limits</title>
<link>https://brands.in/blogopenai-cmo-kate-rouch-steps-down-breast-cancer-recovery</link>
<guid>https://brands.in/blogopenai-cmo-kate-rouch-steps-down-breast-cancer-recovery</guid>
<description><![CDATA[ OpenAI CMO Kate Rouch steps down after leading through late-stage breast cancer treatment. A powerful story of leadership courage, human limits, and authentic communication. ]]></description>
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<pubDate>Sat, 04 Apr 2026 15:14:11 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kate Rouch OpenAI CMO, OpenAI marketing leadership, Kate Rouch breast cancer, CMO resignation OpenAI 2026, OpenAI brand strategy, Coinbase CMO Kate Rouch, Meta marketing executive, AI company leadership change, authentic leadership marketing, technology CMO India</media:keywords>
</item>

<item>
<title>Lavanya Hatwalne Elevated to Senior Director – Integrated Operations at Coca&#45;Cola India: A Strategic Leadership Move</title>
<link>https://brands.in/bloglavanya-hatwalne-coca-cola-india-senior-director-integrated-operations</link>
<guid>https://brands.in/bloglavanya-hatwalne-coca-cola-india-senior-director-integrated-operations</guid>
<description><![CDATA[ Lavanya Hatwalne elevated to Senior Director – Integrated Operations at Coca-Cola India. Discover what this FMCG leadership appointment means for India&#039;s beverage marketing landscape. ]]></description>
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<pubDate>Sat, 04 Apr 2026 14:01:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lavanya Hatwalne Coca-Cola India, Senior Director Integrated Operations, Coca-Cola India leadership 2026, Maaza billion dollar brand, FMCG leadership India, revenue growth management, Coca-Cola India marketing, beverage brand strategy India, integrated operations FMCG, Hindustan Coca-Cola Beverages</media:keywords>
</item>

<item>
<title>Hyundai Motor India Elevates Ankit Kumar to Department Head – Customer Experience: A Digital&#45;First CX Vision</title>
<link>https://brands.in/blogankit-kumar-hyundai-motor-india-department-head-customer-experience</link>
<guid>https://brands.in/blogankit-kumar-hyundai-motor-india-department-head-customer-experience</guid>
<description><![CDATA[ Hyundai Motor India elevates Ankit Kumar to Department Head – Customer Experience. Discover what this digital-first CX appointment means for India&#039;s automotive marketing landscape. ]]></description>
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<pubDate>Sat, 04 Apr 2026 13:41:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ankit Kumar Hyundai Motor India, Department Head Customer Experience, Hyundai CX strategy India, automotive digital transformation, myHyundai app, omnichannel automotive India, Hyundai Beyond Mobility, car buying experience India, automotive brand strategy 2026, Maruti Suzuki Hyundai leadership</media:keywords>
</item>

<item>
<title>Keshvi Kastuar Joins 9X Media as AVP – Sales, North: A Strategic Appointment for Music Broadcasting</title>
<link>https://brands.in/blogkeshvi-kastuar-9x-media-avp-sales-north-appointment</link>
<guid>https://brands.in/blogkeshvi-kastuar-9x-media-avp-sales-north-appointment</guid>
<description><![CDATA[ Keshvi Kastuar joins 9X Media as AVP – Sales, North, bringing 20+ years of media sales expertise. Discover what this appointment means for North India&#039;s advertising market. ]]></description>
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<pubDate>Sat, 04 Apr 2026 13:29:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Keshvi Kastuar 9X Media, AVP Sales North India, 9X Media appointment 2026, media sales leadership India, branded content sales India, North India advertising market, music channel advertising, media industry appointments, ZEE News regional head, integrated media solutions India</media:keywords>
</item>

<item>
<title>ZEE News Takes on School Book Overpricing: A Campaign Every Indian Parent Needed</title>
<link>https://brands.in/blogzee-news-school-book-overpricing-campaign-india-education</link>
<guid>https://brands.in/blogzee-news-school-book-overpricing-campaign-india-education</guid>
<description><![CDATA[ ZEE News launches a nationwide campaign against school textbook overpricing in India. Discover how this media-led initiative is driving government action and empowering Indian parents. ]]></description>
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<pubDate>Sat, 04 Apr 2026 13:04:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE News school book campaign, school textbook overpricing India, private school book pricing, education consumer rights India, Rahul Sinha ZEE News, back to school India 2026, school vendor monopoly, parent rights education India, textbook pricing scandal, education accountability India</media:keywords>
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<item>
<title>Fiesta India&amp;apos;s &amp;apos;Unwrap the Fun&amp;apos; Campaign: How a Neon Party Bus Just Rewrote Sexual Wellness Marketing</title>
<link>https://brands.in/blogfiesta-india-unwrap-the-fun-campaign-tonic-worldwide-gen-z</link>
<guid>https://brands.in/blogfiesta-india-unwrap-the-fun-campaign-tonic-worldwide-gen-z</guid>
<description><![CDATA[ Fiesta India&#039;s &#039;Unwrap the Fun&#039; campaign hits 50 million Instagram views. Discover how DKT India and Tonic Worldwide are redefining sexual wellness marketing for Indian Gen Z. ]]></description>
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<pubDate>Sat, 04 Apr 2026 12:43:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fiesta India Condoms, Unwrap the Fun campaign, DKT India, Tonic Worldwide, Gen Z marketing India, sexual wellness advertising, Baseer Bob campaign, condom brand India 2026, pop culture marketing, youth brand campaign India</media:keywords>
</item>

<item>
<title>JioStar Terminates IPL &amp;amp; WPL Bangladesh Deals: What This Cross&#45;Border Rights Battle Means for Sports Media</title>
<link>https://brands.in/blogjiostar-terminates-ipl-wpl-bangladesh-media-rights-payment-default</link>
<guid>https://brands.in/blogjiostar-terminates-ipl-wpl-bangladesh-media-rights-payment-default</guid>
<description><![CDATA[ JioStar terminates IPL and WPL sub-licence deals in Bangladesh over payment defaults. Here&#039;s what this sports media rights dispute means for Indian brands and regional broadcasters. ]]></description>
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<pubDate>Sat, 04 Apr 2026 12:31:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar IPL Bangladesh, WPL media rights termination, sports media rights dispute, T-Sports Bangladesh, Excel Lead IT Solutions, IPL sublicence agreement, Gazi TV arbitration, cricket broadcast rights South Asia, JioStar legal action, cross-border sports media rights 2026</media:keywords>
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<item>
<title>Bhumika Realty Signs Rohit Sharma &amp;amp; Ritika Sajdeh: A Power Move for North India&amp;apos;s Real Estate Market</title>
<link>https://brands.in/blogbhumika-realty-rohit-sharma-ritika-sajdeh-brand-ambassadors</link>
<guid>https://brands.in/blogbhumika-realty-rohit-sharma-ritika-sajdeh-brand-ambassadors</guid>
<description><![CDATA[ Bhumika Realty signs Rohit Sharma and Ritika Sajdeh as brand ambassadors. Discover what this dual-celebrity strategy means for North India&#039;s real estate market and Indian brand marketing. ]]></description>
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<pubDate>Sat, 04 Apr 2026 12:11:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bhumika Realty Rohit Sharma, Ritika Sajdeh brand ambassador, North India real estate, NCR real estate expansion, celebrity endorsement real estate, Bhumika Group Uddhav Poddar, real estate marketing India, property brand ambassador 2026, Delhi NCR real estate, real estate brand strategy</media:keywords>
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<item>
<title>CEAT Signs Yashasvi Jaiswal: What This Multi&#45;Year Deal Means for Indian Brand Strategy</title>
<link>https://brands.in/blogceat-yashasvi-jaiswal-multi-year-partnership-cricket</link>
<guid>https://brands.in/blogceat-yashasvi-jaiswal-multi-year-partnership-cricket</guid>
<description><![CDATA[ CEAT signs Yashasvi Jaiswal in a multi-year deal starting April 2026. Here&#039;s what this cricket partnership signals for Indian brand strategy and sports marketing. ]]></description>
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<pubDate>Sat, 04 Apr 2026 11:46:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CEAT Yashasvi Jaiswal, CEAT cricket partnership, sports marketing India, athlete endorsement deal, RPG Group CEAT, cricket brand ambassador, Indian sports sponsorship, CEAT tyres 2026, brand strategy India, multi-year athlete deal, cricket marketing, Yashasvi Jaiswal CEAT deal</media:keywords>
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<item>
<title>Spykar&amp;apos;s Ikemen Fit Is Here — And Vidyut Jammwal Is Keeping It Loose</title>
<link>https://brands.in/blogspykar-ikemen-denim-fit-vidyut-jammwal-stay-hip-stay-loose</link>
<guid>https://brands.in/blogspykar-ikemen-denim-fit-vidyut-jammwal-stay-hip-stay-loose</guid>
<description><![CDATA[ Spykar launches Ikemen denim fit with Vidyut Jammwal and &#039;Stay Hip, Stay Loose&#039; campaign — here&#039;s what Indian marketers can learn from this Gen Z-focused fashion move. ]]></description>
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<pubDate>Sat, 04 Apr 2026 11:28:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Spykar Ikemen, Stay Hip Stay Loose, Vidyut Jammwal, relaxed denim fit, Gen Z fashion India, Spykar denim 2026, baggy denim trend, Indian denim market, Sanjay Vakharia, youth fashion campaign</media:keywords>
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<item>
<title>The Body Shop Turns 50 With &amp;apos;Rebellious by Nature&amp;apos; — And India Is Listening</title>
<link>https://brands.in/blogthe-body-shop-50-years-rebellious-by-nature-campaign-india</link>
<guid>https://brands.in/blogthe-body-shop-50-years-rebellious-by-nature-campaign-india</guid>
<description><![CDATA[ The Body Shop marks 50 years with its bold &#039;Rebellious by Nature&#039; campaign in India — here&#039;s what marketers can learn from this culturally sharp anniversary strategy. ]]></description>
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<pubDate>Sat, 04 Apr 2026 11:00:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Body Shop, Rebellious by Nature, 50th anniversary, Ban the Gyaan, Mandira Bedi, ethical beauty India, Body Shop campaign 2026, Hinglish marketing, natural beauty brand, Quest Retail</media:keywords>
</item>

<item>
<title>Red Chief Says &amp;apos;No Shortcuts&amp;apos; — And Ayushmann Khurrana Is Walking the Talk</title>
<link>https://brands.in/blogred-chief-no-shortcuts-campaign-ayushmann-khurrana</link>
<guid>https://brands.in/blogred-chief-no-shortcuts-campaign-ayushmann-khurrana</guid>
<description><![CDATA[ Red Chief launches &#039;No Shortcuts&#039; brand campaign with Ayushmann Khurrana — here&#039;s what Indian marketers can learn from this bold, purpose-driven footwear play. ]]></description>
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<pubDate>Sat, 04 Apr 2026 10:30:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Red Chief, No Shortcuts campaign, Ayushmann Khurrana, Indian footwear brand, brand campaign 2026, Leayan Global, footwear marketing India, brand positioning, sports shoes India, celebrity endorsement</media:keywords>
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<item>
<title>JioHotstar&amp;apos;s Tadka Is Here — And India&amp;apos;s Microdrama Wars Just Got Serious</title>
<link>https://brands.in/blogjiohotstar-tadka-micro-shows-launch-short-form-content-india</link>
<guid>https://brands.in/blogjiohotstar-tadka-micro-shows-launch-short-form-content-india</guid>
<description><![CDATA[ JioHotstar launches Tadka with 100+ micro shows on Day 1, entering India&#039;s booming microdrama segment. Here is what this means for Indian content, brands, and advertisers. ]]></description>
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<pubDate>Fri, 03 Apr 2026 18:01:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar Tadka micro shows launch, Tadka microdrama platform India, JioHotstar short-form content 2026, India microdrama market growth, JioStar Tadka IPL launch, micro show platform India mainstream, India microdrama billion dollar market 2030, JioHotstar content strategy 2026, short-form video India streaming, Redseer microdrama India market size</media:keywords>
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<item>
<title>Apurva Mishra Returns to DHL Express India in a Senior Communications Leadership Role</title>
<link>https://brands.in/blogapurva-mishra-dhl-express-india-head-corporate-communications-csr</link>
<guid>https://brands.in/blogapurva-mishra-dhl-express-india-head-corporate-communications-csr</guid>
<description><![CDATA[ Apurva Mishra joins DHL Express India as Head of Corporate Communications &amp; CSR, returning for a second stint after roles at MSLGROUP, Mondelēz &amp; Edelman. Here is what this means. ]]></description>
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<pubDate>Fri, 03 Apr 2026 17:55:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Apurva Mishra DHL Express India, Head Corporate Communications CSR DHL India, MSLGROUP India Vice President, DHL Express India communications leadership, corporate communications appointment India 2026, Mondelez Edelman communications India, logistics brand communications India, ESG communications India global brands, DHL India reputation management, corporate communications CSR India 2026</media:keywords>
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<item>
<title>LINC Limited Makes a Sharp Marketing Move: Hitesh Singla Named Head of Marketing</title>
<link>https://brands.in/bloglinc-limited-hitesh-singla-head-of-marketing-appointment</link>
<guid>https://brands.in/bloglinc-limited-hitesh-singla-head-of-marketing-appointment</guid>
<description><![CDATA[ LINC Limited appoints Hitesh Singla as Head of Marketing, bringing 20+ years from KAI India, Godrej &amp; Boyce and Stabilo. Here is what this hire means for India&#039;s stationery brands. ]]></description>
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<pubDate>Fri, 03 Apr 2026 17:44:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hitesh Singla LINC Limited Head of Marketing, LINC Limited marketing appointment 2026, LINC writing instruments brand India, KAI India marketing head, Stabilo UHU Rapid India brand building, LINC stationery brand strategy, consumer goods marketing India 2026, writing instruments category India, Godrej Boyce Avantha Group marketing, LINC international markets stationery</media:keywords>
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<item>
<title>Pratilipi&amp;apos;s Double Tap Films: India&amp;apos;s Most Ambitious Microdrama Bet Just Launched</title>
<link>https://brands.in/blogpratilipi-double-tap-films-microdrama-studio-india-launch</link>
<guid>https://brands.in/blogpratilipi-double-tap-films-microdrama-studio-india-launch</guid>
<description><![CDATA[ Pratilipi launches Double Tap Films — India&#039;s first data-backed microdrama studio with 150+ titles across 10+ platforms. Here is what this means for Indian content and brand marketing. ]]></description>
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<pubDate>Fri, 03 Apr 2026 17:24:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Double Tap Films Pratilipi microdrama studio India, India first data-backed microdrama studio, Pratilipi Double Tap Films launch, microdrama market India 2026, short-form content India mobile-first, Pratilipi 800 million reads storytelling, microdrama OTT India Amazon Prime MX Player, India microdrama billion dollar market 2030, vertical content studio India, Ranjeet Pratap Singh Pratilipi Double Tap Films</media:keywords>
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<item>
<title>Network18 Owns India&amp;apos;s Digital News Moment: Record YouTube Numbers in March 2026</title>
<link>https://brands.in/blognetwork18-youtube-viewership-record-march-2026-digital-news</link>
<guid>https://brands.in/blognetwork18-youtube-viewership-record-march-2026-digital-news</guid>
<description><![CDATA[ Network18 channels dominate YouTube news viewership in March 2026 with record numbers across English, Hindi &amp; business news. Here is what this means for Indian media brands. ]]></description>
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<pubDate>Fri, 03 Apr 2026 17:01:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Network18 YouTube viewership March 2026, CNN-News18 digital news leader India, News18 India Hindi news YouTube, CNBC-AWAAZ business news viewership, Network18 record digital views, Indian news channel YouTube ranking 2026, digital news consumption India, Hindi news YouTube March 2026, CNBC-TV18 English business news, India news media digital leadership 2026</media:keywords>
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<item>
<title>TOI&amp;apos;s Bold New Chapter: India&amp;apos;s Most Trusted Media Brand Enters the Expo Business</title>
<link>https://brands.in/blogtimes-of-india-sfi-expo-sports-fitness-infrastructure-exhibition-2026</link>
<guid>https://brands.in/blogtimes-of-india-sfi-expo-sports-fitness-infrastructure-exhibition-2026</guid>
<description><![CDATA[ The Times of India launches its first exhibition — the SFI Expo in New Delhi, July 2026 — linking sports, fitness, tech &amp; infrastructure. Here is what this means for Indian brands. ]]></description>
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<pubDate>Fri, 03 Apr 2026 16:38:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Times of India SFI Expo 2026, TOI sports fitness infrastructure exhibition, Times of India exhibitions business, Bennett Coleman expo launch, India sports expo New Delhi July 2026, TOI SFI Expo sports infrastructure, Indian sports industry exhibition 2026, Surinder Chawla Times of India, Khelo India Fit India sports ecosystem, India sports marketing platform 2026</media:keywords>
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<item>
<title>FedEx And CSK: How MS Dhoni Is Making Logistics Actually Interesting</title>
<link>https://brands.in/blogfedex-csk-the-move-india-needs-campaign-ms-dhoni-logistics</link>
<guid>https://brands.in/blogfedex-csk-the-move-india-needs-campaign-ms-dhoni-logistics</guid>
<description><![CDATA[ FedEx partners with CSK for its &quot;The Move India Needs&quot; campaign featuring MS Dhoni, using cricket to simplify complex logistics. Here is what this campaign means for B2B marketing in India. ]]></description>
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<pubDate>Fri, 03 Apr 2026 16:00:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FedEx CSK campaign 2026, FedEx The Move India Needs, MS Dhoni FedEx logistics campaign, Chennai Super Kings FedEx IPL, B2B logistics marketing India, FedEx India digital campaign, cricket logistics brand campaign, FedEx all-rounder campaign IPL, Ruturaj Gaikwad FedEx, IPL brand campaign B2B India 2026</media:keywords>
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<item>
<title>Alstone x Punjab Kings: Why a Cladding Brand&amp;apos;s IPL Bet Is Smarter Than It Looks</title>
<link>https://brands.in/blogalstone-punjab-kings-ipl-2026-cladding-partner-sponsorship</link>
<guid>https://brands.in/blogalstone-punjab-kings-ipl-2026-cladding-partner-sponsorship</guid>
<description><![CDATA[ Alstone joins Punjab Kings as Official Cladding Partner for IPL 2026, marking its third cricket league association. Here is what this sponsorship means for B2B brand building in India. ]]></description>
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<pubDate>Fri, 03 Apr 2026 15:42:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Alstone Punjab Kings IPL 2026, Alstone cladding partner IPL, Punjab Kings official sponsor 2026, B2B brand IPL sponsorship India, Alstone exterior cladding India, premium cladding brand cricket sponsorship, Alstone Sumit Gupta Punjab Kings, IPL brand partnership building materials, cricket sponsorship B2B India, Alstone VMZINC India</media:keywords>
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<item>
<title>Truecaller&amp;apos;s Business Chat Goes Global: A New Era for Brand Communication</title>
<link>https://brands.in/blogtruecaller-business-chat-platform-global-partners-expansion</link>
<guid>https://brands.in/blogtruecaller-business-chat-platform-global-partners-expansion</guid>
<description><![CDATA[ Truecaller opens its Business Chat platform to global partners, enabling brands to reach 500M+ users with verified, media-rich messaging. Here is what this means for Indian marketers. ]]></description>
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<pubDate>Fri, 03 Apr 2026 15:13:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Truecaller Business Chat global expansion, Truecaller business messaging India, verified brand communication platform, Truecaller 500 million users brand outreach, enterprise messaging platform India, Gupshup Truecaller partner, business chat platform India 2026, SMS alternative brand communication, Truecaller marketing platform, conversational messaging India brands</media:keywords>
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<item>
<title>OZi Signs Parineeti Chopra: The Smartest Baby Brand Move of 2026</title>
<link>https://brands.in/blogparineeti-chopra-ozi-brand-ambassador-baby-kids-quick-commerce</link>
<guid>https://brands.in/blogparineeti-chopra-ozi-brand-ambassador-baby-kids-quick-commerce</guid>
<description><![CDATA[ OZi appoints Parineeti Chopra as brand ambassador for its baby and kids&#039; quick commerce platform. Here is what this campaign means for Indian parenting brands and D2C marketing. ]]></description>
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<pubDate>Fri, 03 Apr 2026 13:45:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>OZi Parineeti Chopra brand ambassador, OZi baby kids quick commerce India, OZi platform Gurugram Noida, baby products quick delivery India, OZi Series A funding RTP Global, D2C parenting brand India 2026, Amit Sah OZi founder, kids quick commerce platform India, baby care delivery app India, parenting commerce startup India</media:keywords>
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<item>
<title>Times Group&amp;apos;s Bold Editorial Shake&#45;Up: Navika Kumar Rises, Zakka Jacob Steps In</title>
<link>https://brands.in/blognavika-kumar-editor-in-chief-times-group-zakka-jacob-times-now</link>
<guid>https://brands.in/blognavika-kumar-editor-in-chief-times-group-zakka-jacob-times-now</guid>
<description><![CDATA[ Times Group elevates Navika Kumar as Editor-in-Chief and appoints Zakka Jacob as Managing Editor of Times Now. Here is what this leadership rejig means for Indian news media. ]]></description>
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<pubDate>Fri, 03 Apr 2026 13:29:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navika Kumar Editor-in-Chief Times Group, Zakka Jacob Times Now Managing Editor, Times Now leadership change, Times Group editorial restructuring, Indian news media leadership 2026, Times Now anchor Navika Kumar, CNN News18 Zakka Jacob, broadcast journalism India, Times Network editorial strategy, Indian television news 2026</media:keywords>
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<item>
<title>YAAP x GOZOOP: India&amp;apos;s Most Ambitious Independent Agency Deal Is Here</title>
<link>https://brands.in/blogyaap-gozoop-acquisition-independent-agency-india-deal</link>
<guid>https://brands.in/blogyaap-gozoop-acquisition-independent-agency-india-deal</guid>
<description><![CDATA[ YAAP acquires 60.2% stake in GOZOOP in a deal valued over Rs 125 crore — India&#039;s largest independent digital agency transaction. Here is what this means for Indian advertising. ]]></description>
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<pubDate>Fri, 03 Apr 2026 13:15:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>YAAP GOZOOP acquisition, India independent agency deal, YAAP Digital GOZOOP merger, largest digital agency deal India, GOZOOP Online YAAP partnership, Indian independent advertising agency, Rs 150 crore agency deal India, Ahmed Aftab Naqvi GOZOOP, homegrown Indian advertising network, independent agency consolidation India 2026</media:keywords>
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<item>
<title>37 Years, One Industry: Damian Blackden&amp;apos;s Remarkable Advertising Journey Ends</title>
<link>https://brands.in/blogdamian-blackden-retires-wpp-media-37-year-advertising-career</link>
<guid>https://brands.in/blogdamian-blackden-retires-wpp-media-37-year-advertising-career</guid>
<description><![CDATA[ Damian Blackden retires from WPP Media after 37 years, closing a landmark career spanning GroupM, Essence, Omnicom &amp; Zenith. Here is what his legacy means for global advertising. ]]></description>
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<pubDate>Fri, 03 Apr 2026 12:56:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Damian Blackden WPP Media retirement, Global Chief Strategy Officer WPP, GroupM strategy leadership, Essence Maxus Omnicom Annalect, advertising career 37 years, WPP Media leadership transition, global agency strategy India, media industry veteran retirement, GroupM Google Media Futures, advertising industry leadership 2026</media:keywords>
</item>

<item>
<title>Rohan Mehta&amp;apos;s Next Chapter: From Kinnect Founder to Omnicom&amp;apos;s Transformation Chief</title>
<link>https://brands.in/blogrohan-mehta-chief-transformation-officer-omnicom-advertising-india</link>
<guid>https://brands.in/blogrohan-mehta-chief-transformation-officer-omnicom-advertising-india</guid>
<description><![CDATA[ Rohan Mehta named Chief Transformation Officer at Omnicom Advertising India after 14 years building Kinnect. Here is what this landmark appointment means for Indian advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf5593e12e7.jpg" length="41841" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 12:32:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rohan Mehta Omnicom Advertising India, Chief Transformation Officer India, Kinnect founder Omnicom, Omnicom IPG merger India, Indian advertising network integration, Omnicom agency India 2026, digital advertising transformation India, BBDO India Kinnect, agency network capability building, Indian advertising leadership 2026</media:keywords>
</item>

<item>
<title>End of an Era: Kaacon Sethi Exits Dainik Bhaskar After 12 Defining Years</title>
<link>https://brands.in/blogkaacon-sethi-retires-dainik-bhaskar-cmo-urban-bharat</link>
<guid>https://brands.in/blogkaacon-sethi-retires-dainik-bhaskar-cmo-urban-bharat</guid>
<description><![CDATA[ Kaacon Sethi retires as CMO of Dainik Bhaskar Group after 12 years, leaving behind the Urban Bharat legacy. Here is what her exit means for Indian media marketing. ]]></description>
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<pubDate>Fri, 03 Apr 2026 12:10:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kaacon Sethi Dainik Bhaskar CMO, Dainik Bhaskar marketing leadership, Urban Bharat strategy, print media marketing India, CMO retirement India 2026, regional media advertising India, Dainik Bhaskar Group, non-metro brand strategy, Indian media industry leadership, vernacular media marketing</media:keywords>
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<item>
<title>Medanta Bets Big on Brand: Kedar Apte Named Chief Marketing &amp;amp; Growth Officer</title>
<link>https://brands.in/blogkedar-apte-medanta-chief-marketing-growth-officer</link>
<guid>https://brands.in/blogkedar-apte-medanta-chief-marketing-growth-officer</guid>
<description><![CDATA[ Kedar Apte joins Medanta as Chief Marketing &amp; Growth Officer, bringing 20+ years from HUL, Castrol, Jio-bp &amp; Mahindra. Here is what this hire means for Indian healthcare marketing. ]]></description>
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<pubDate>Fri, 03 Apr 2026 11:49:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kedar Apte Medanta CMO, Medanta Chief Marketing Officer, healthcare marketing India, Medanta brand strategy, hospital marketing India, Kedar Apte Mahindra Jio-bp, patient experience branding, Indian healthcare leadership 2026, Medanta Group appointment, healthcare CMO India</media:keywords>
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<item>
<title>Croma Gets a Digital Powerhouse: Suman Guha Named CDO</title>
<link>https://brands.in/blogsuman-guha-croma-chief-digital-officer-tata-cliq</link>
<guid>https://brands.in/blogsuman-guha-croma-chief-digital-officer-tata-cliq</guid>
<description><![CDATA[ Suman Guha joins Croma as Chief Digital Officer, bringing 20+ years of tech leadership from Tata CLiQ, Reliance Retail &amp; Cisco. Here is what this means for Indian retail. ]]></description>
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<pubDate>Fri, 03 Apr 2026 11:21:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Suman Guha Croma CDO, Croma Chief Digital Officer, Tata CLiQ CPTO, omnichannel retail India, Croma digital transformation, Tata Digital leadership, retail technology India, electronics retail CDO, Indian retail tech 2026, Croma Tata Group</media:keywords>
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<item>
<title>Emami Bets Rs.200 Crore on Ayurveda Beverages With Axiom Acquisition</title>
<link>https://brands.in/blogemami-acquires-axiom-ayurveda-alofruit-beverage-fmcg</link>
<guid>https://brands.in/blogemami-acquires-axiom-ayurveda-alofruit-beverage-fmcg</guid>
<description><![CDATA[ Emami acquires full stake in Axiom Ayurveda for Rs.200 crore, bringing AloFrut under its wing. Here is what this bold beverage bet means for Indian FMCG brands. ]]></description>
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<pubDate>Fri, 03 Apr 2026 10:54:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Emami Axiom Ayurveda acquisition, AloFrut, Emami FMCG, ayurveda beverages India, health drinks brand India, Emami Rs 200 crore deal, functional beverages FMCG, Axiom Jeevan Ras, Indian wellness brands, FMCG acquisition 2026</media:keywords>
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<item>
<title>ABBY Awards 2026: Meet the 3 Creative Leaders Judging India&amp;apos;s Best Ads</title>
<link>https://brands.in/blogabby-awards-2026-jury-chairs-goafest-may</link>
<guid>https://brands.in/blogabby-awards-2026-jury-chairs-goafest-may</guid>
<description><![CDATA[ ABBY Awards 2026 reveals jury chairs Das, Khazanchi &amp; Ramaswamy for Goafest in May. Discover what this power-packed lineup means for Indian brand creativity. ]]></description>
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<pubDate>Fri, 03 Apr 2026 10:29:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ABBY Awards 2026, Goafest 2026, jury chairs, Rajdeepak Das, Ashish Khazanchi, Anupama Ramaswamy, Indian advertising awards, The One Club, Leo Burnett, Havas Creative India, Enormous, Advertising Club India, AV Film category, Direct category, Indian brand creativity, Cannes Lions India</media:keywords>
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<item>
<title>HDFC Life and KKR: Why This IPL Partnership Is Smarter Than It Looks</title>
<link>https://brands.in/bloghdfc-life-kolkata-knight-riders-kkr-ipl-2026-partnership</link>
<guid>https://brands.in/bloghdfc-life-kolkata-knight-riders-kkr-ipl-2026-partnership</guid>
<description><![CDATA[ HDFC Life partners with Kolkata Knight Riders for IPL 2026 — here&#039;s why this financial brand&#039;s cricket association is a masterclass in regional marketing strategy for Indian brands ]]></description>
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<pubDate>Thu, 02 Apr 2026 18:04:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HDFC Life, Kolkata Knight Riders, KKR IPL 2026, cricket sponsorship India, HDFC Life KKR partnership, regional brand marketing, financial services IPL, Pritika Shah HDFC, Knight Riders Sports, eastern India brand strategy, insurance brand campaign, IPL official partner</media:keywords>
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<item>
<title>Philips Avent Asks: Is Boiling Really Enough for Your Baby&amp;apos;s Bottles?</title>
<link>https://brands.in/blogphilips-avent-yami-gautam-dhar-sterilisation-baby-care-campaign-india</link>
<guid>https://brands.in/blogphilips-avent-yami-gautam-dhar-sterilisation-baby-care-campaign-india</guid>
<description><![CDATA[ Philips Avent challenges boiling as infant hygiene with science-backed sterilisation — Yami Gautam Dhar fronts a campaign blending Indian tradition with modern baby care for today&#039;s parents. ]]></description>
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<pubDate>Thu, 02 Apr 2026 17:57:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Philips Avent, Yami Gautam Dhar, baby bottle sterilisation India, infant hygiene campaign, boiling vs sterilisation, Philips Personal Health, new mother ambassador, nazar cultural marketing, baby care India 2026, Smit Shukla Philips, parenting brand campaign</media:keywords>
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<item>
<title>Hyundai EXTER&amp;apos;s Drive to Shine: Selling a Car by Selling a Feeling</title>
<link>https://brands.in/bloghyundai-exter-drive-to-shine-campaign-india-2026</link>
<guid>https://brands.in/bloghyundai-exter-drive-to-shine-campaign-india-2026</guid>
<description><![CDATA[ Hyundai EXTER&#039;s Drive to Shine campaign blends emotional storytelling with multi-platform media — here&#039;s why this compact SUV launch is a blueprint for modern automotive marketing in India. ]]></description>
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<pubDate>Thu, 02 Apr 2026 17:51:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hyundai EXTER, Drive to Shine, Hyundai Motor India, compact SUV campaign, automotive marketing India, multi-platform media strategy, emotional brand storytelling, HMIL campaign 2026, SUV advertising India, Virat Khullar Hyundai, generational marketing, IPL advertising</media:keywords>
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<item>
<title>Dollar Lehar Goes Galactic: How a Baniyaan Beat the Aliens</title>
<link>https://brands.in/blogdollar-lehar-saif-ali-khan-sci-fi-summer-campaign-tbwa-lintas</link>
<guid>https://brands.in/blogdollar-lehar-saif-ali-khan-sci-fi-summer-campaign-tbwa-lintas</guid>
<description><![CDATA[ Dollar Lehar&#039;s sci-fi summer campaign with Saif Ali Khan blends dhaba drama and alien humour — here&#039;s why this innerwear ad is a masterclass in product storytelling for Indian brands. ]]></description>
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<pubDate>Thu, 02 Apr 2026 17:35:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dollar Lehar, Saif Ali Khan, TBWA Lintas, sci-fi brand campaign, innerwear advertising India, Dollar Industries, summer campaign 2026, baniyaan wordplay, Uzer Khan director, mass market brand storytelling, dhaba campaign, celebrity endorsement India</media:keywords>
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<item>
<title>28 Years, 500 Juries, One Constant: Bipin Pandit&amp;apos;s Ad Club Story</title>
<link>https://brands.in/blogbipin-pandit-28-years-advertising-club-india</link>
<guid>https://brands.in/blogbipin-pandit-28-years-advertising-club-india</guid>
<description><![CDATA[ Bipin Pandit completes 28 remarkable years at The Advertising Club — a journey that shaped India&#039;s biggest ad awards and built careers across generations of marketers. ]]></description>
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<pubDate>Thu, 02 Apr 2026 17:13:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bipin Pandit, The Advertising Club India, Effies India, Emvies awards, Abby Awards, Goafest, Indian advertising industry, TAC COO, Khumaar Mumbai, advertising milestone 2026, jury leadership, ad industry recognition</media:keywords>
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<item>
<title>KFC&amp;apos;s ShaWOWrma With Sharma: Why This Campaign Hits Like a Six</title>
<link>https://brands.in/blogkfc-crispy-shawarma-wrap-jitesh-sharma-campaign</link>
<guid>https://brands.in/blogkfc-crispy-shawarma-wrap-jitesh-sharma-campaign</guid>
<description><![CDATA[ KFC&#039;s Crispy ShaWOWrma Wrap campaign with cricketer Jitesh Sharma blends sport, humour and food — here&#039;s why this celebrity collab is a smart play for Indian QSR brands. ]]></description>
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<pubDate>Thu, 02 Apr 2026 17:02:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KFC India, Jitesh Sharma, ShaWOWrma campaign, Crispy ShaWOWrma Wrap, QSR marketing India, celebrity brand endorsement, cricket influencer marketing, KFC campaign 2026, digital food marketing, snackable content strategy, quick service restaurant India</media:keywords>
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<item>
<title>Cheil India Unleashes Nostalgia and Biking Culture to Launch Samsung Galaxy M17e 5G&amp;apos;s Monster Campaign</title>
<link>https://brands.in/blogcheil-india-samsung-galaxy-m17e-5g-monster-campaign-biking-nostalgia</link>
<guid>https://brands.in/blogcheil-india-samsung-galaxy-m17e-5g-monster-campaign-biking-nostalgia</guid>
<description><![CDATA[ Cheil India&#039;s Samsung Galaxy M17e 5G campaign blends motorbiking culture and Gen MZ nostalgia with Rannvijay Singha and Nikhil Chinapa. Here&#039;s what marketers can learn from it. ]]></description>
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<pubDate>Thu, 02 Apr 2026 16:45:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Samsung Galaxy M17e 5G, Cheil India, Monster campaign, Rannvijay Singha, Nikhil Chinapa, Samsung campaign India, smartphone marketing India, nostalgia marketing, biking culture campaign, Gen Z marketing, Samsung Monster, mobile advertising India</media:keywords>
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<item>
<title>Clovia&amp;apos;s AstroFit: When the Stars Sell Lingerie</title>
<link>https://brands.in/blogclovia-astrofit-april-fools-astrology-marketing-campaign</link>
<guid>https://brands.in/blogclovia-astrofit-april-fools-astrology-marketing-campaign</guid>
<description><![CDATA[ Clovia&#039;s AstroFit April Fools&#039; prank blended astrology with lingerie personalisation — here&#039;s why this campaign is a masterclass in cultural marketing for Indian brands. ]]></description>
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<pubDate>Thu, 02 Apr 2026 16:32:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Clovia AstroFit, April Fools campaign India, astrology marketing, lingerie personalisation, zodiac brand campaign, D2C marketing India, cultural content marketing, horoscope consumer trend, Clovia campaign 2026, Indian brand strategy, hyper-personalisation, digital marketing India</media:keywords>
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<item>
<title>VML India and Boost Milkshake Turn MS Dhoni&amp;apos;s Fan Energy Into a Brand Movement With &amp;apos;The New Secret of Mahi Energy&amp;apos;</title>
<link>https://brands.in/blogvml-india-boost-milkshake-mahi-energy-campaign-ipl</link>
<guid>https://brands.in/blogvml-india-boost-milkshake-mahi-energy-campaign-ipl</guid>
<description><![CDATA[ VML India launches Boost Milkshake&#039;s New Secret of Mahi Energy campaign, turning MS Dhoni&#039;s fan energy into a Gen Z brand movement. Here&#039;s what marketers can learn from it. ]]></description>
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<pubDate>Thu, 02 Apr 2026 16:20:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Boost Milkshake, VML India, MS Dhoni campaign, Mahi Energy, IPL advertising, Gen Z marketing India, cricket brand campaign, HUL campaign, celebrity endorsement India, fan marketing, ready to drink beverage, Boost campaign IPL</media:keywords>
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<item>
<title>Ashwin Kumar Returns to Nike India as Brand Lead, Bringing a Decade of Cultural Brand Building Back Home</title>
<link>https://brands.in/blogashwin-kumar-rejoins-nike-india-brand-lead</link>
<guid>https://brands.in/blogashwin-kumar-rejoins-nike-india-brand-lead</guid>
<description><![CDATA[ Ashwin Kumar rejoins Nike India as Brand Lead after a decade away. Here&#039;s what his return signals for Nike&#039;s cultural brand strategy and India&#039;s sportswear market. ]]></description>
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<pubDate>Thu, 02 Apr 2026 15:49:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ashwin Kumar, Nike India, brand lead Nike, sportswear marketing India, Nike brand strategy, cultural marketing India, sneaker culture India, athleisure marketing, sports branding India, Nike marketing, influencer marketing sports, brand building India</media:keywords>
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<item>
<title>Microsoft Brings in Aparajita Puri as Managing Director for India and South Asia</title>
<link>https://brands.in/blogmicrosoft-aparajita-puri-managing-director-india-south-asia</link>
<guid>https://brands.in/blogmicrosoft-aparajita-puri-managing-director-india-south-asia</guid>
<description><![CDATA[ Microsoft appoints Aparajita Puri as MD for India and South Asia to lead enterprise AI and cloud strategy. Here&#039;s what it means for Indian businesses and brands. ]]></description>
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<pubDate>Thu, 02 Apr 2026 15:10:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aparajita Puri, Microsoft India, managing director Microsoft, AI cloud India, Microsoft South Asia, enterprise AI India, McKinsey Microsoft, cloud adoption India, Microsoft leadership, strategic pursuits, business transformation India, technology leadership India</media:keywords>
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<item>
<title>Lentra Names Rajesh Kumar Rathanchand as CEO to Drive Its Next Phase of Global Lending Innovation</title>
<link>https://brands.in/bloglentra-appoints-rajesh-kumar-rathanchand-ceo-digital-lending</link>
<guid>https://brands.in/bloglentra-appoints-rajesh-kumar-rathanchand-ceo-digital-lending</guid>
<description><![CDATA[ Lentra appoints Rajesh Kumar Rathanchand as CEO, bringing 30 years of credit and risk expertise. Here&#039;s what it means for India&#039;s AI-native digital lending landscape. ]]></description>
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<pubDate>Thu, 02 Apr 2026 14:02:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rajesh Kumar Rathanchand, Lentra, digital lending India, AI lending platform, fintech leadership, TransUnion CIBIL, HDFC Bank, credit risk analytics, lending technology, fintech CEO India, NBFC platform, retail credit India</media:keywords>
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<item>
<title>Aman Srivastava Parts Ways With SonyLIV After a Decade&#45;Long Run</title>
<link>https://brands.in/blogaman-srivastava-exits-sonyliv-ott-marketing-leadership</link>
<guid>https://brands.in/blogaman-srivastava-exits-sonyliv-ott-marketing-leadership</guid>
<description><![CDATA[ Aman Srivastava exits SonyLIV after 10 years, closing a chapter in Indian OTT marketing. Here&#039;s what his departure means for brands and the streaming industry. ]]></description>
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<pubDate>Thu, 02 Apr 2026 13:29:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aman Srivastava, SonyLIV, OTT marketing India, streaming platform leadership, Sony Pictures Networks, digital marketing OTT, SonyLIV exit, OTT industry India, streaming marketing head, media leadership change, Indian OTT platforms, digital business marketing</media:keywords>
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<item>
<title>Sidharth Kedia Returns to NODWIN Gaming as Chief Strategy and Investments Officer</title>
<link>https://brands.in/blogsidharth-kedia-nodwin-gaming-chief-strategy-investments-officer</link>
<guid>https://brands.in/blogsidharth-kedia-nodwin-gaming-chief-strategy-investments-officer</guid>
<description><![CDATA[ Sidharth Kedia returns to NODWIN Gaming as Chief Strategy and Investments Officer. Here&#039;s what his appointment means for brands, investors, and India&#039;s gaming industry. ]]></description>
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<pubDate>Thu, 02 Apr 2026 13:00:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sidharth Kedia, NODWIN Gaming, esports India, gaming industry India, chief strategy officer, youth media, gaming IPO India, esports marketing, NODWIN IPO, gaming investments, youth entertainment, esports leadership, Indian gaming ecosystem</media:keywords>
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<item>
<title>Avinash Kaul Steps Down From Network18 After 12 Years at the Helm</title>
<link>https://brands.in/blogavinash-kaul-exits-network18-media-leadership</link>
<guid>https://brands.in/blogavinash-kaul-exits-network18-media-leadership</guid>
<description><![CDATA[ Avinash Kaul exits Network18 after 12 years, leaving behind 20 channels, 700M+ viewers, and a leadership legacy. Here&#039;s what it means for Indian media and brands. ]]></description>
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<pubDate>Thu, 02 Apr 2026 12:41:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Avinash Kaul, Network18, CEO Network18, media leadership India, broadcast industry, A+E Networks TV18, Indian media exit, television network India, media industry news, broadcasting CEO, Network18 channels, media transition, Indian broadcast media</media:keywords>
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<item>
<title>Pratyush Khare Takes Charge of ZEE News Prime Time With Taal Thok Ke and Deshhit</title>
<link>https://brands.in/blogpratyush-khare-zee-news-taal-thok-ke-deshhit-prime-time</link>
<guid>https://brands.in/blogpratyush-khare-zee-news-taal-thok-ke-deshhit-prime-time</guid>
<description><![CDATA[ Pratyush Khare takes over ZEE News prime-time shows Taal Thok Ke and Deshhit. Here&#039;s what this anchor change means for Hindi news television and brand advertisers. ]]></description>
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<pubDate>Thu, 02 Apr 2026 12:15:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pratyush Khare, ZEE News, Taal Thok Ke, Deshhit, Hindi news television, prime time news India, ZEE News anchor, news debate show, Hindi news anchor, Zee Media, broadcast journalism India, prime time advertising</media:keywords>
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<item>
<title>Bodhi Tree Multimedia Acquires Majority Stake in Moving Image Studios to Build India&amp;apos;s Next Digital Content Powerhouse</title>
<link>https://brands.in/blogbodhi-tree-multimedia-acquires-moving-image-studios-digital-content</link>
<guid>https://brands.in/blogbodhi-tree-multimedia-acquires-moving-image-studios-digital-content</guid>
<description><![CDATA[ Bodhi Tree Multimedia acquires 50.01% stake in Moving Image Studios to build India&#039;s digital-first unscripted content ecosystem. Here&#039;s what it means for brands and content partners. ]]></description>
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<pubDate>Thu, 02 Apr 2026 12:00:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bodhi Tree Multimedia, Moving Image Studios, unscripted content India, digital content acquisition, OTT content India, platform native content, IP creation India, digital storytelling, youth content India, content production India, BTML acquisition, digital media India</media:keywords>
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<item>
<title>Auto Advertising Shifts Gears in 2025: TV Loses Ground as Print and Digital Rewrite the Media Mix</title>
<link>https://brands.in/blogauto-sector-advertising-trends-2025-tam-adex-tv-print-digital</link>
<guid>https://brands.in/blogauto-sector-advertising-trends-2025-tam-adex-tv-print-digital</guid>
<description><![CDATA[ TAM AdEx 2025 data shows auto sector TV ad volumes down 22% since 2021 while print surges 50%. Here&#039;s what India&#039;s auto advertising shift means for brands and media planners. ]]></description>
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<pubDate>Thu, 02 Apr 2026 11:45:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TAM AdEx, auto sector advertising, TV ad volumes India, print advertising auto, digital ad impressions, media mix India, automobile advertising 2025, cross media advertising, auto marketing India, Maruti Suzuki advertising, EV advertising India, media planning auto</media:keywords>
</item>

<item>
<title>RVCJ Group Partners With CricTracker to Build an 85&#45;Million&#45;Strong Sports Content Empire</title>
<link>https://brands.in/blogrvcj-crictracker-partnership-digital-sports-content</link>
<guid>https://brands.in/blogrvcj-crictracker-partnership-digital-sports-content</guid>
<description><![CDATA[ RVCJ Group and CricTracker partner to build an 85-million-reach sports content ecosystem — here&#039;s what it means for Indian brands and digital marketers. ]]></description>
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<pubDate>Thu, 02 Apr 2026 11:23:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>RVCJ Group, CricTracker, digital sports content, cricket marketing India, sports content partnership, branded content cricket, influencer marketing sports, digital media India, cricket audience reach, sports storytelling, brand engagement cricket, RVCJ CricTracker, sports content ecosystem, cricket journalism, digital entertainment India</media:keywords>
</item>

<item>
<title>Tissot Gentleman 38mm: Why &amp;apos;Confidence Whispers&amp;apos; Is the Watch Campaign Everyone&amp;apos;s Talking About</title>
<link>https://brands.in/blogtissot-gentleman-38mm-daniel-ings-campaign</link>
<guid>https://brands.in/blogtissot-gentleman-38mm-daniel-ings-campaign</guid>
<description><![CDATA[ Tissot&#039;s &#039;When Confidence Whispers from the Wrist&#039; campaign features Daniel Ings and a talking watch. Here&#039;s what Indian marketers can learn from this luxury campaign. ]]></description>
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<pubDate>Thu, 02 Apr 2026 11:03:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tissot, Gentleman collection, 38mm watch, Daniel Ings, When Confidence Whispers from the Wrist, luxury watch campaign, Swiss watch India, premium advertising, watch marketing 2026, Tissot Gentleman, brands.in, luxury brand storytelling, men&#039;s fashion India, horology marketing, digital campaign</media:keywords>
</item>

<item>
<title>&amp;apos;This Is It&amp;apos;: How Navin&amp;apos;s Starwood Towers 3.0 Campaign Is Redefining the Homebuying Moment</title>
<link>https://brands.in/blognavins-starwood-towers-3-this-is-it-campaign</link>
<guid>https://brands.in/blognavins-starwood-towers-3-this-is-it-campaign</guid>
<description><![CDATA[ Navin&#039;s &#039;This Is It&#039; campaign for Starwood Towers 3.0 in Medavakkam reframes homebuying as an emotional milestone. Here&#039;s what marketers can learn from it. ]]></description>
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<pubDate>Thu, 02 Apr 2026 10:34:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navin&#039;s, Starwood Towers 3.0, This Is It campaign, Medavakkam homes, Chennai real estate, ready-to-move homes, 2BHK Chennai, 3BHK Medavakkam, homebuyer campaign India, real estate advertising, Navin Kumar, emotional marketing, 360-degree campaign, affordable luxury Chennai, brands.in</media:keywords>
</item>

<item>
<title>Super.money Keeps It Real: Salman Khan&amp;apos;s &amp;apos;No Drama&amp;apos; Campaign Is a Masterclass in Anti&#45;Hype Marketing</title>
<link>https://brands.in/blogsuper-money-no-drama-salman-khan-ipl-campaign</link>
<guid>https://brands.in/blogsuper-money-no-drama-salman-khan-ipl-campaign</guid>
<description><![CDATA[ Super.money&#039;s &#039;No Drama, Only Cashback&#039; campaign with Salman Khan redefines IPL advertising with minimalist storytelling and a bold fintech value proposition. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cdf2ad29a88.jpg" length="78513" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 10:08:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>super.money, No Drama Only Cashback, Salman Khan campaign, UPI cashback app, IPL advertising 2026, fintech marketing India, Quotient Ventures, minimalist advertising, digital payments India, Flipkart fintech, UPI platform, cashback rewards, IPL campaign, brand marketing, Indian fintech</media:keywords>
</item>

<item>
<title>Dainik Bhaskar Wins Ramnath Goenka Awards 2026 for Exposing Trafficking Rackets</title>
<link>https://brands.in/blogdainik-bhaskar-ramnath-goenka-awards-2026-investigative-journalism</link>
<guid>https://brands.in/blogdainik-bhaskar-ramnath-goenka-awards-2026-investigative-journalism</guid>
<description><![CDATA[ Dainik Bhaskar journalists win Ramnath Goenka Awards 2026 for exposing kidney and infant trafficking. Here is why this recognition matters for Indian media and brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cd09b3663f9.jpg" length="79564" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 18:00:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dainik Bhaskar, Ramnath Goenka Awards 2026, investigative journalism India, Avadhesh Akodia, Vijaypal Dudi, kidney trafficking, infant trafficking Rajasthan, Hindi journalism, Girish Agarwal, RG Foundation, C.P. Radhakrishnan, journalism excellence, Indian Express Group, media credibility India</media:keywords>
</item>

<item>
<title>Sony Sports Ten 4 Kannada Launch: Why Regional Sports TV Is India&amp;apos;s Next Big Battle</title>
<link>https://brands.in/blogsony-sports-ten-4-kannada-launch-regional-sports-broadcasting-india</link>
<guid>https://brands.in/blogsony-sports-ten-4-kannada-launch-regional-sports-broadcasting-india</guid>
<description><![CDATA[ Sony Sports Network launches Sony Sports Ten 4 Kannada, its 11th channel across 5 languages. Here is what this regional sports expansion means for Indian brands and advertisers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cd09ade9195.jpg" length="27047" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:55:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sony Sports Ten 4 Kannada, Sony Sports Network, regional sports broadcasting, Kannada channel, Karnataka market, Rajesh Kaul, multilanguage sports, Asian Games 2026, UEFA Champions League, Indian Super League, Women&#039;s Asia Cup, language-first content, South India television, sports broadcaster India</media:keywords>
</item>

<item>
<title>Britannia Jim Jam Brings Marvel Heroes to Highways, Cinemas and Colleges</title>
<link>https://brands.in/blogbritannia-jim-jam-marvel-on-ground-activation-no-twist-challenge</link>
<guid>https://brands.in/blogbritannia-jim-jam-marvel-on-ground-activation-no-twist-challenge</guid>
<description><![CDATA[ Britannia Jim Jam&#039;s Marvel-themed on-ground campaign activates across Mumbai highways, cinemas, colleges and offices. A masterclass in experiential FMCG marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cd03c2229b1.jpg" length="48808" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:48:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Britannia Jim Jam, Marvel activation, No Twist Challenge, on-ground marketing, experiential marketing India, OOH Mumbai, Coral Media, Miraj Cinemas, FMCG campaign, Marvel India, Bandra Reclamation, college activation, Hong Kong Disneyland, consumer engagement, brand experience</media:keywords>
</item>

<item>
<title>Balaji Digital&amp;apos;s New Show Uses Food, Family and Romance to Win Digital Audiences</title>
<link>https://brands.in/blogbalaji-digital-ishk-dum-aur-idli-rasam-youtube-original-shiny-doshi</link>
<guid>https://brands.in/blogbalaji-digital-ishk-dum-aur-idli-rasam-youtube-original-shiny-doshi</guid>
<description><![CDATA[ Balaji Digital announces Ishk Dum Aur Idli Rasam, its fifth YouTube Original starring Shiny Doshi. Here is what this South Indian drama means for digital content in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cd03c0963be.jpg" length="74932" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:34:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Balaji Digital, Ishk Dum Aur Idli Rasam, YouTube Original, Shiny Doshi, Surbhi Chandna, Feel Good Studios, Balaji Studios, Nitin Burman, South Indian drama, Meera Nair, digital content India, Balaji Telefilms, heritage restaurant, OTT India, family drama</media:keywords>
</item>

<item>
<title>Bold Care and Samay Raina Use IPL 2026 to Make Men&amp;apos;s Wellness Conversations Hit a Six</title>
<link>https://brands.in/blogbold-care-samay-raina-protect-whats-precious-ipl-2026-campaign</link>
<guid>https://brands.in/blogbold-care-samay-raina-protect-whats-precious-ipl-2026-campaign</guid>
<description><![CDATA[ Bold Care launches &#039;Protect What&#039;s Precious&#039; with Samay Raina during IPL 2026. Here is how cricket humour is reshaping men&#039;s wellness marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf9ef4ecbc.jpg" length="76343" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:23:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bold Care, Samay Raina, Protect What&#039;s Precious, IPL 2026, men&#039;s wellness India, sexual health campaign, creator marketing, Instagram carousel, Rajat Jadhav, men&#039;s intimate health, cricket marketing, digital campaign India, influencer partnership, men&#039;s health awareness</media:keywords>
</item>

<item>
<title>PharmEasy Bets on Cricket Season to Revive &amp;apos;On&#45;Time or Free&amp;apos; Campaign</title>
<link>https://brands.in/blogpharmeasy-on-time-or-free-campaign-bogo-health-checkup-cricket-season</link>
<guid>https://brands.in/blogpharmeasy-on-time-or-free-campaign-bogo-health-checkup-cricket-season</guid>
<description><![CDATA[ PharmEasy revives its On-Time or Free campaign with a BOGO health checkup offer during cricket season. Here is what this means for Indian health-tech marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf745ba2b8.jpg" length="80333" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:08:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PharmEasy, On-Time or Free, BOGO health checkup, diagnostics India, preventive healthcare, cricket season campaign, home sample collection, health-tech marketing, API Holdings, Gaurav Verma, full body checkup, PharmEasy wallet, digital health India, connected TV campaign</media:keywords>
</item>

<item>
<title>PwC India Deals Practice Gets New Captain: What the Shashank Jain Exit Means</title>
<link>https://brands.in/blogshashank-jain-exits-pwc-india-deals-practice-mohit-chopra-leads</link>
<guid>https://brands.in/blogshashank-jain-exits-pwc-india-deals-practice-mohit-chopra-leads</guid>
<description><![CDATA[ Shashank Jain exits PwC India Deals practice after 30 years. Mohit Chopra takes sole leadership. Here&#039;s what this means for India&#039;s M&amp;A advisory landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf52af096f.jpg" length="45301" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 16:55:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PwC India, Shashank Jain, Mohit Chopra, Deals practice, M&amp;A advisory, leadership transition, Transaction Services, Big Four consulting, India mergers acquisitions, Dinesh Arora, PwC leadership change, consulting industry India, deal ecosystem, business transition, advisory firms India</media:keywords>
</item>

<item>
<title>Burda Media Sells BurdaLuxury to Jaipur Capital in Southeast Asia Exit</title>
<link>https://brands.in/blogburda-media-sells-burdaluxury-jaipur-capital-southeast-asia-india</link>
<guid>https://brands.in/blogburda-media-sells-burdaluxury-jaipur-capital-southeast-asia-india</guid>
<description><![CDATA[ Burda Media sells BurdaLuxury to Jaipur Capital across Southeast Asia including India. Here is what this luxury media acquisition means for brands and marketers in the region. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf2f9d1311.jpg" length="27014" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 16:41:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BurdaLuxury, Jaipur Capital, Burda Media, luxury media Southeast Asia, media acquisition India, premium content Asia, luxury publishing, Jan Wachtel, Vikas Johari, digital media luxury, Southeast Asia media investment, luxury brand advertising</media:keywords>
</item>

<item>
<title>The EPIC Company Unifies All Brands Under One Bold Identity</title>
<link>https://brands.in/blogepic-company-brand-consolidation-unified-identity-india-media</link>
<guid>https://brands.in/blogepic-company-brand-consolidation-unified-identity-india-media</guid>
<description><![CDATA[ The EPIC Company unifies all TV channels and digital platforms under one EPIC brand identity. Here is what this consolidation means for Indian media, advertisers, and content partners. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf2dbbb19d.jpg" length="63527" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 16:23:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EPIC Company, brand consolidation India, EPIC TV, EPIC Bharat, IN10 Media Network, EPICON streaming, Aditya Pittie, Indian media network, channel rebranding, EPIC Studio, Juggernaut Productions, unified media identity India</media:keywords>
</item>

<item>
<title>Wipro Consumer Care Consolidates Media Mandate With Wavemaker</title>
<link>https://brands.in/blogwipro-consumer-care-media-mandate-wavemaker-wpp-media-consolidation</link>
<guid>https://brands.in/blogwipro-consumer-care-media-mandate-wavemaker-wpp-media-consolidation</guid>
<description><![CDATA[ Wipro Consumer Care consolidates its media mandate with Wavemaker under WPP Media. Here is what this strategic move means for Indian FMCG brands and media planning. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf2d2db28d.jpg" length="33160" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 16:06:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wipro Consumer Care, Wavemaker, WPP Media, media mandate consolidation, FMCG media strategy India, integrated media planning, Neeraj Khatri, Prasanth Kumar, digital media FMCG, consumer care advertising, media agency India, data-driven marketing</media:keywords>
</item>

<item>
<title>HiveMinds Playbook 2026: The Great Digital Shift Is Here</title>
<link>https://brands.in/bloghiveminds-ecommerce-playbook-2026-great-digital-shift-india</link>
<guid>https://brands.in/bloghiveminds-ecommerce-playbook-2026-great-digital-shift-india</guid>
<description><![CDATA[ HiveMinds Ecommerce Playbook 2026 maps India&#039;s Great Digital Shift — AI, personalization, and storytelling are rewriting digital commerce rules for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cce9ed5d9bd.jpg" length="29500" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 15:24:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HiveMinds Playbook 2026, Great Digital Shift, ecommerce marketing India, AI marketing automation, digital commerce trends, personalization strategy, Madison World, Deepti Bhadauria, brand storytelling, performance marketing India, creator content strategy, digital brand building</media:keywords>
</item>

<item>
<title>Bullying Decoder: How AI Is Making Verbal Bullying Visible in Indian Classrooms</title>
<link>https://brands.in/blogbullying-decoder-dentsu-lab-dav-school-ai-verbal-bullying-india</link>
<guid>https://brands.in/blogbullying-decoder-dentsu-lab-dav-school-ai-verbal-bullying-india</guid>
<description><![CDATA[ Dentsu Lab and D.A.V. School launch Bullying Decoder, an AI tool using CCTV audio to detect verbal bullying. Here is what it means for Indian brands and ed-tech innovation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccd1ee34d4f.jpg" length="59163" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 14:00:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bullying Decoder, Dentsu Lab, D.A.V. Public School, verbal bullying AI, Classteacher Learning Systems, AI in education India, school safety technology, CCTV audio analysis, student wellbeing, behavioural science schools, ed-tech innovation India, classroom bullying detection</media:keywords>
</item>

<item>
<title>Omnicom Media Tops RECMA Rankings: #1 in APAC and Global Leader</title>
<link>https://brands.in/blogomnicom-media-recma-number-one-apac-global-media-group-2026</link>
<guid>https://brands.in/blogomnicom-media-recma-number-one-apac-global-media-group-2026</guid>
<description><![CDATA[ Omnicom Media tops RECMA rankings as #1 in Asia Pacific and best global media group. Here is what this means for Indian brands and the media agency landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccd0b371a17.jpg" length="23869" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 13:45:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Omnicom Media, RECMA rankings, APAC media group, OMD global ranking, IPG Mediabrands merger, media agency India, quali-share, PHD agency, global media network, digital media capabilities, media agency benchmark, Kartik Sharma Omnicom</media:keywords>
</item>

<item>
<title>Experience Commerce Wins ICONIQA Hotels&amp;apos; Social Media Mandate</title>
<link>https://brands.in/blogexperience-commerce-iconiqa-hotels-social-media-mandate</link>
<guid>https://brands.in/blogexperience-commerce-iconiqa-hotels-social-media-mandate</guid>
<description><![CDATA[ Experience Commerce wins ICONIQA Hotels&#039; social media mandate. Here&#039;s what this partnership means for India&#039;s premium hospitality brands and digital marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cccdf5bdcd7.jpg" length="51138" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 13:30:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Experience Commerce, ICONIQA Hotels, social media mandate, Cheil SWA Group, Royal Orchid Hotels, digital marketing India, luxury hospitality branding, hotel social media strategy, premium brand marketing, Indian travel marketing, content storytelling, lifestyle hotel digital presence</media:keywords>
</item>

<item>
<title>VETO Partners with B4U Network: How Free CTV Platforms Are Winning India&amp;apos;s Living Room Battle</title>
<link>https://brands.in/blogveto-b4u-network-partnership-ctv-bollywood-regional-content-india</link>
<guid>https://brands.in/blogveto-b4u-network-partnership-ctv-bollywood-regional-content-india</guid>
<description><![CDATA[ VETO, India&#039;s free connected TV platform, has partnered with B4U Network to add B4U Movies, B4U Music, B4U Kadak, and Bhojpuri Plus to its content catalogue. The collaboration strengthens VETO&#039;s regional entertainment offering for Hindi-speaking and Bhojpuri audiences across tier two and tier three markets, reinforcing the platform&#039;s vision of delivering free, unified, large-screen entertainment for Indian households nationwide. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccb3b6d9b78.jpg" length="49053" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 13:18:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO CTV platform India, B4U Network VETO partnership, free OTT India connected TV, Bhojpuri content streaming, Hindi movies free CTV, VETO B4U Movies, regional OTT India 2026</media:keywords>
</item>

<item>
<title>Cipla&amp;apos;s Leadership Transition: What Umang Vohra Built and What Achin Gupta Inherits</title>
<link>https://brands.in/blogumang-vohra-steps-down-cipla-achin-gupta-new-ceo-2026</link>
<guid>https://brands.in/blogumang-vohra-steps-down-cipla-achin-gupta-new-ceo-2026</guid>
<description><![CDATA[ Umang Vohra has stepped down as Cipla&#039;s Managing Director and Global CEO after a decade-long tenure, with Achin Gupta taking over effective April 1, 2026. Gupta, formerly Cipla&#039;s Global COO overseeing three billion dollars in revenue, brings deep operational expertise from Glenmark, Abbott, and A.T. Kearney. A masterclass in structured succession planning from one of India&#039;s most trusted pharmaceutical brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccadf75bdf4.jpg" length="38384" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 12:59:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Umang Vohra Cipla resignation, Achin Gupta Cipla CEO, Cipla leadership transition 2026, Cipla MD Global CEO, Indian pharma leadership change, Cipla succession planning, Glenmark Abbott pharmaceutical executive</media:keywords>
</item>

<item>
<title>Angela Zepeda Exits X: What Her Departure Reveals About the Platform&amp;apos;s Ongoing Brand Identity Crisis</title>
<link>https://brands.in/blogangela-zepeda-exits-x-global-marketing-head-steps-down-2026</link>
<guid>https://brands.in/blogangela-zepeda-exits-x-global-marketing-head-steps-down-2026</guid>
<description><![CDATA[ Angela Zepeda has stepped down as Global Marketing Head at X in February 2026, just eighteen months after joining the platform. Her departure follows a two-year vacancy in the same role since Elon Musk&#039;s 2022 acquisition. With over 25 years of marketing experience including Hyundai and TBWA, her exit raises fresh questions about X&#039;s brand stability and advertiser confidence. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccadebd11ec.jpg" length="33788" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 12:38:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Angela Zepeda X resignation, X global marketing head exit, Twitter rebranding marketing leadership, Elon Musk X advertising, X platform brand strategy 2026, social media marketing leadership, X advertiser confidence</media:keywords>
</item>

<item>
<title>Hansa Entertainment Appoints Sujatha Narayanan as CEO: What This Means for India&amp;apos;s Content Economy</title>
<link>https://brands.in/bloghansa-entertainment-appoints-sujatha-narayanan-ceo-ott-content</link>
<guid>https://brands.in/bloghansa-entertainment-appoints-sujatha-narayanan-ceo-ott-content</guid>
<description><![CDATA[ Hansa Entertainment has appointed Sujatha Narayanan as CEO, bringing over two decades of film and OTT content expertise to the newly formed production house. Founded by Sruti Swamy and Siddharth Swamy, Hansa Entertainment will produce multi-language content across OTT, theatrical, vertical drama, and podcast formats. A significant leadership move shaping India&#039;s evolving content production and streaming landscape in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccade934944.jpg" length="63170" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 12:10:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hansa Entertainment CEO, Sujatha Narayanan appointment, Indian OTT production house, multi-language content India, Hansa Originals vertical drama, Hansa Spotlight podcast, Indian content production 2026</media:keywords>
</item>

<item>
<title>Livguard and Punjab Kings: How an Energy Brand Is Using IPL 2026 to Power a Bigger Conversation</title>
<link>https://brands.in/bloglivguard-punjab-kings-exclusive-power-partner-ipl-2026</link>
<guid>https://brands.in/bloglivguard-punjab-kings-exclusive-power-partner-ipl-2026</guid>
<description><![CDATA[ Livguard has joined Punjab Kings as the Exclusive Power Partner for IPL 2026, bringing jersey branding, player-led content, and on-ground fan activations to cricket&#039;s biggest stage. With a portfolio spanning inverters, batteries, and solar solutions available across 21,000 pin codes nationally, Livguard is using IPL&#039;s massive reach to take its future-ready energy solutions narrative into mainstream Indian consumer conversation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca7b401c7b.jpg" length="43180" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 11:47:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Livguard Punjab Kings IPL 2026, exclusive power partner IPL, Livguard energy solutions cricket, SAR Group IPL sponsorship, Punjab Kings sponsors 2026, energy brand IPL partnership, Livguard solar inverter India</media:keywords>
</item>

<item>
<title>bigbasket and RCB: How a Quick Commerce Partnership Is Redefining Cricket Fan Engagement</title>
<link>https://brands.in/blogbigbasket-rcb-official-quick-commerce-partner-t20-2026</link>
<guid>https://brands.in/blogbigbasket-rcb-official-quick-commerce-partner-t20-2026</guid>
<description><![CDATA[ bigbasket has renewed its official quick commerce partnership with Royal Challengers Bengaluru for a third consecutive season in the 2026 T20 League. Featuring a culturally rooted digital campaign with Virat Kohli, Krunal Pandya, Devdutt Padikkal, and Danish Sait as Mr. Nags, the partnership now extends to the RCB women&#039;s team. A masterclass in consistent, values-driven sports brand building rooted in Bengaluru pride. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca7a992e0c.jpg" length="67652" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 11:25:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>bigbasket RCB partnership, quick commerce cricket sponsor, RCB official partner 2026, bigbasket Virat Kohli campaign, T20 League 2026 sponsors, quick commerce India cricket, Bengaluru brand partnership</media:keywords>
</item>

<item>
<title>Skechers x Mumbai Indians: Why a Third&#45;Season Kit Deal Is Smarter Than It Looks</title>
<link>https://brands.in/blogskechers-mumbai-indians-kit-partner-third-season-ipl-2026</link>
<guid>https://brands.in/blogskechers-mumbai-indians-kit-partner-third-season-ipl-2026</guid>
<description><![CDATA[ Skechers has renewed its official kit partnership with Mumbai Indians for a third consecutive season ahead of IPL 2026. Featuring refined gold accent jerseys, fan merchandise, and a digital-first campaign with Tilak Varma, Shardul Thakur, and Ryan Rickelton, this deal signals how long-term sports partnerships build deeper brand equity than one-season sponsorships. A masterclass in consistent brand building. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca7a94b308.jpg" length="91986" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 11:02:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Skechers Mumbai Indians partnership, IPL 2026 kit partner, Mumbai Indians jersey 2026, Skechers India cricket, sports sponsorship India, Tilak Varma Skechers, cricket brand partnership</media:keywords>
</item>

<item>
<title>Yaap Digital Acquires Gozoop: Why This Deal Is Reshaping India&amp;apos;s Digital Agency Landscape</title>
<link>https://brands.in/blogyaap-digital-acquires-gozoop-india-digital-agency-consolidation</link>
<guid>https://brands.in/blogyaap-digital-acquires-gozoop-india-digital-agency-consolidation</guid>
<description><![CDATA[ Yaap Digital has acquired a 60.20% stake in Gozoop Online for Rs. 36.96 crore, making it India&#039;s largest independent digital agency acquisition. Structured across three tranches with a total deal value of Rs. 356.62 crore, this move signals a major consolidation shift in India&#039;s digital marketing landscape. Brands and agencies must take note. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca3612f45b.jpg" length="20216" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 10:44:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Yaap Digital Gozoop acquisition, India digital agency merger, Gozoop Online subsidiary, digital marketing consolidation India, SPSHA deal, independent agency India, Yaap Digital stake</media:keywords>
</item>

<item>
<title>Lenovo × Beckham: Why This AI&#45;Sports Deal Should Have Indian Brands Paying Attention</title>
<link>https://brands.in/bloglenovo-david-beckham-ai-sports-partnership-fifa-2026</link>
<guid>https://brands.in/bloglenovo-david-beckham-ai-sports-partnership-fifa-2026</guid>
<description><![CDATA[ Lenovo has announced a global partnership with David Beckham ahead of FIFA World Cup 2026. The collaboration focuses on AI-driven sports technology covering team performance, fan engagement, and operational efficiency. With Lenovo as Official Technology Partner for FIFA 2026 and Women&#039;s World Cup 2027, this deal redefines sports marketing. Indian brands must take note. ]]></description>
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<pubDate>Wed, 01 Apr 2026 10:24:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lenovo David Beckham partnership, FIFA World Cup 2026, AI sports technology, Lenovo FIFA partner, sports marketing India, AI fan engagement, Lenovo AI campaign</media:keywords>
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<item>
<title>GharLelo: How Aadhar Housing Finance Is Rewriting the Home Loan Story for Real India</title>
<link>https://brands.in/bloggharlelo-aadhar-housing-finance-home-loan-campaign</link>
<guid>https://brands.in/bloggharlelo-aadhar-housing-finance-home-loan-campaign</guid>
<description><![CDATA[ Aadhar Housing Finance&#039;s GharLelo campaign tackles the real emotional and financial barriers of home loans for EWS and LIG buyers. Here&#039;s what marketers must learn. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cc9de88c719.jpg" length="78533" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 10:00:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>GharLelo campaign, Aadhar Housing Finance, home loan marketing India, EWS LIG housing, affordable housing finance, AHFL brand campaign, homeownership India, housing finance advertising, financial brand storytelling, NBFC marketing strategy</media:keywords>
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<title>Ancient Wisdom, Premium Ambition: How Himalaya Ayurveda Secrets Is Rewriting the Rules of Luxury Beauty in India</title>
<link>https://brands.in/bloghimalaya-ayurveda-secrets-premium-beauty-launch-india</link>
<guid>https://brands.in/bloghimalaya-ayurveda-secrets-premium-beauty-launch-india</guid>
<description><![CDATA[ Himalaya Wellness enters India&#039;s premium beauty segment with Himalaya Ayurveda Secrets — a range built on traditional Ayurvedic vidhis that elevate ingredient potency at the formulation level. Spanning hair and body care, the launch marks Himalaya&#039;s boldest upward repositioning yet, arriving precisely when Indian consumers are demanding authenticity, efficacy, and heritage in their premium beauty choices. ]]></description>
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<pubDate>Tue, 31 Mar 2026 18:02:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Himalaya Ayurveda Secrets, premium Ayurveda beauty India, Himalaya Wellness launch, Ayurvedic vidhis skincare, clean beauty India, heritage beauty brand, Himalaya hair care, premium personal care India 2026</media:keywords>
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<item>
<title>Slice Maar: How Olio Pizza and Rajasthan Royals Are Turning Match Night Into a Food Ritual for Every Indian Fan</title>
<link>https://brands.in/blogolio-pizza-rajasthan-royals-slice-maar-ipl-2026</link>
<guid>https://brands.in/blogolio-pizza-rajasthan-royals-slice-maar-ipl-2026</guid>
<description><![CDATA[ Olio Pizza renews its Rajasthan Royals partnership for IPL 2026 with the high-energy &#039;Slice Maar&#039; campaign and a new ₹99 Royal Pizza Slice designed for match-night consumption. From stadium kiosks to the Olio Dugout fan hub in Jaipur, this is one of IPL 2026&#039;s smartest food and cricket brand activations. ]]></description>
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<pubDate>Tue, 31 Mar 2026 17:45:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Olio Pizza IPL 2026, Slice Maar campaign, Rajasthan Royals partnership, Royal Pizza Slice, Curefoods cricket sponsorship, IPL food brand activation, pizza match night India, Olio Dugout Jaipur</media:keywords>
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<item>
<title>Romance Meets the Scroll Era: How Harlequin and Dashverse Are Reinventing Storytelling for Mobile&#45;First India and Beyond</title>
<link>https://brands.in/blogharlequin-dashverse-animated-microdrama-partnership-2026</link>
<guid>https://brands.in/blogharlequin-dashverse-animated-microdrama-partnership-2026</guid>
<description><![CDATA[ Harlequin and Bengaluru-based Dashverse have announced a multi-year deal to co-produce 40 animated microdramas from Harlequin&#039;s Romance catalogue. Powered by Dashverse&#039;s AI-driven Frameo platform, the mobile-first series launches globally in April 2026 — signalling a major shift in how beloved literary IP is being reimagined for today&#039;s short-form, scroll-first content audiences. ]]></description>
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<pubDate>Tue, 31 Mar 2026 17:35:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Harlequin Dashverse microdrama, animated romance series 2026, Frameo platform, DashReels content, short form drama India, mobile first storytelling, AI content production, Harlequin romance adaptation</media:keywords>
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<item>
<title>Never Just One Thing: How Fastrack&amp;apos;s &amp;apos;Never Same. Never Sane.&amp;apos; Campaign Captures the Real Spirit of Gen Z India</title>
<link>https://brands.in/blogfastrack-never-same-never-sane-siddhant-chaturvedi-campaign</link>
<guid>https://brands.in/blogfastrack-never-same-never-sane-siddhant-chaturvedi-campaign</guid>
<description><![CDATA[ Fastrack launches &#039;Never Same. Never Sane.&#039; — a bold new brand philosophy campaign featuring Siddhant Chaturvedi that repositions the analogue watch as a Gen Z identity statement. Built around the Multiverse of Hyperfixations, the campaign celebrates fluid self-expression across 16 cities and 55-plus outdoor locations, redefining what youth brand marketing looks like in India today. ]]></description>
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<pubDate>Tue, 31 Mar 2026 17:15:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fastrack Never Same Never Sane, Siddhant Chaturvedi Fastrack, Gen Z brand marketing India, analogue watch fashion, Titan Company campaign, youth brand India, Multiverse of Hyperfixations, Fastrack 2025</media:keywords>
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<item>
<title>India&amp;apos;s Sporting Moment Has an Expo: Why the TOI SFI Expo 2026 Is a Big Deal for Brands, Athletes, and Investors</title>
<link>https://brands.in/blogtoi-sfi-expo-2026-sports-fitness-infrastructure-india</link>
<guid>https://brands.in/blogtoi-sfi-expo-2026-sports-fitness-infrastructure-india</guid>
<description><![CDATA[ The Times of India launches its first-ever exhibition — the TOI Sports, Fitness and Infrastructure Expo, scheduled for July 2026 in New Delhi. Uniting sports enterprises, infrastructure developers, fitness technology firms, and government bodies, the SFI Expo arrives at India&#039;s most commercially fertile moment in sport. Here is why every brand in the ecosystem needs to pay attention. ]]></description>
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<pubDate>Tue, 31 Mar 2026 16:52:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TOI SFI Expo 2026, Times of India exhibition, sports fitness infrastructure India, Khelo India, sports marketing India, fitness technology expo, Bennett Coleman, sports expo New Delhi</media:keywords>
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<title>Spaces That Feel: How Interio by Godrej&amp;apos;s &amp;apos;Moments That Matter&amp;apos; Campaign Is Changing the Way India Thinks About Home Design</title>
<link>https://brands.in/bloginterio-godrej-moments-that-matter-campaign-home-design</link>
<guid>https://brands.in/bloginterio-godrej-moments-that-matter-campaign-home-design</guid>
<description><![CDATA[ Interio by Godrej&#039;s &#039;Moments That Matter&#039; campaign reveals how thoughtfully designed spaces shape Indian emotions and relationships. Backed by a study of 2,600 respondents across eight cities, the social experiment film proves that great design goes far beyond aesthetics — it actively shapes how we feel, connect, and live. ]]></description>
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<pubDate>Tue, 31 Mar 2026 16:29:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Interio by Godrej, Moments That Matter, home design India, furniture brand campaign, emotional wellbeing spaces, Godrej Enterprises, Indian home décor marketing, space and emotion</media:keywords>
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<item>
<title>Keep Walking, Keep Building: How Johnnie Walker &amp;amp; Virat Kohli Are Rewriting India&amp;apos;s Success Story</title>
<link>https://brands.in/blogjohnnie-walker-virat-kohli-keep-walking-campaign-india</link>
<guid>https://brands.in/blogjohnnie-walker-virat-kohli-keep-walking-campaign-india</guid>
<description><![CDATA[ Johnnie Walker Luxe Blended Water and Virat Kohli relaunch the iconic Keep Walking campaign for a new India that builds beyond success. Featuring YUNGBLUD&#039;s reimagined anthem, this campaign redefines ambition, evolution, and premium brand storytelling for India&#039;s next generation of self-driven achievers. ]]></description>
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<pubDate>Tue, 31 Mar 2026 15:31:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Johnnie Walker Keep Walking, Virat Kohli brand campaign, Diageo India premium, YUNGBLUD India, Keep Walking India 2025, premium spirits India, Indian brand marketing</media:keywords>
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<item>
<title>JioStar&amp;apos;s &amp;apos;Ek Hoke Dekh&amp;apos; Is the IPL 2026 Campaign India Needed Right Now</title>
<link>https://brands.in/blogjiostar-ek-hoke-dekh-ipl-2026-campaign-unity-cricket</link>
<guid>https://brands.in/blogjiostar-ek-hoke-dekh-ipl-2026-campaign-unity-cricket</guid>
<description><![CDATA[ JioStar unveils &#039;Ek Hoke Dekh&#039; for IPL 2026 featuring Ruturaj Gaikwad, Shreyas Iyer and more. Here&#039;s why this unity campaign is a masterclass in Indian sports broadcast storytelling. ]]></description>
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<pubDate>Tue, 31 Mar 2026 14:20:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar Ek Hoke Dekh IPL 2026, JioStar IPL campaign, Ruturaj Gaikwad campaign, IPL unity campaign India, ZeroFifty JioStar, Shreyas Iyer Krunal Pandya ad, TATA IPL 2026 broadcast, JioHotstar IPL campaign, cricket unity advertising India</media:keywords>
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<item>
<title>Angel One&amp;apos;s &amp;apos;The Intelligent One&amp;apos; Campaign Reframes Who Investing Is Really For</title>
<link>https://brands.in/blogangel-one-intelligent-one-campaign-ipl-2026-investing-app</link>
<guid>https://brands.in/blogangel-one-intelligent-one-campaign-ipl-2026-investing-app</guid>
<description><![CDATA[ Angel One launches &#039;The Intelligent One&#039; campaign for IPL 2026, positioning its app as an intelligent investing platform for first-time investors. Here&#039;s the full brand strategy breakdown ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb7c2d1fd16.jpg" length="69308" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 14:07:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Angel One Intelligent One campaign, Angel One IPL 2026, fintech brand campaign India, first-time investor marketing, Arief Mohamad Angel One, investing app India, Trading Signals Smart Discovery, Angel One brand strategy, retail investing India campaign</media:keywords>
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<item>
<title>Magnum&amp;apos;s Kwality Wall&amp;apos;s Acquisition: India&amp;apos;s Ice Cream Market Just Changed Forever</title>
<link>https://brands.in/blogmagnum-ice-cream-company-kwality-walls-india-acquisition-2026</link>
<guid>https://brands.in/blogmagnum-ice-cream-company-kwality-walls-india-acquisition-2026</guid>
<description><![CDATA[ The Magnum Ice Cream Company acquires 61.9% stake in Kwality Wall&#039;s India. Here&#039;s what this landmark FMCG acquisition means for India&#039;s ice cream market and brand strategy landscape ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb7bd795d75.jpg" length="33631" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 13:40:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Magnum Ice Cream Kwality Walls acquisition, TMICC India stake, Kwality Walls TMICC deal, Unilever ice cream India, India ice cream market growth, Abhijit Bhattacharya TMICC, FMCG acquisition India 2026, premium ice cream India, BSE NSE Kwality Walls</media:keywords>
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<item>
<title>Trosmic Sports Builds Its Global Voice With Two Powerful Comms Appointments</title>
<link>https://brands.in/blogtrosmic-sports-robin-chacko-stuti-singh-marketing-communications-2026</link>
<guid>https://brands.in/blogtrosmic-sports-robin-chacko-stuti-singh-marketing-communications-2026</guid>
<description><![CDATA[ Trosmic Sports appoints Robin Chacko as Global Head of Marketing and Stuti Singh as Director of Communications. Here&#039;s what these hires reveal about the company&#039;s $2B global ambitions. ]]></description>
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<pubDate>Tue, 31 Mar 2026 13:19:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Trosmic Sports Robin Chacko, Stuti Singh Trosmic Sports, Flux Halo arena GCC, global sports marketing India, Trosmic Sports appointments 2026, combat sports brand strategy, sports holding company India, GCC arena project, India global sports expansion</media:keywords>
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<item>
<title>Parle&#45;G&amp;apos;s Bihu Campaign: When a Biscuit Brand Becomes a Cultural Storyteller</title>
<link>https://brands.in/blogparle-g-bihu-campaign-cultural-storytelling-assam-2026</link>
<guid>https://brands.in/blogparle-g-bihu-campaign-cultural-storytelling-assam-2026</guid>
<description><![CDATA[ Parle-G&#039;s two-part Bihu campaign by Thought Blurb Communications earns 12M+ views in a week. Here&#039;s why this culturally intelligent campaign is a masterclass in regional brand storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb63c66d5f5.jpg" length="48205" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 13:01:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parle-G Bihu campaign, Bihu festival marketing, Thought Blurb Communications, regional brand campaign India, Parle Products Assam, Nilotpal Bora music, cultural storytelling FMCG, Northeast India marketing, Mayank Shah Parle, Zubeen Garg Assam campaign</media:keywords>
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<item>
<title>Havas Media Network India Wins Aakash Educational Services AOR Mandate</title>
<link>https://brands.in/bloghavas-media-network-india-aakash-educational-services-aor-mandate-2026</link>
<guid>https://brands.in/bloghavas-media-network-india-aakash-educational-services-aor-mandate-2026</guid>
<description><![CDATA[ Havas Media Network India wins integrated media AOR for Aakash Educational Services. PivotRoots leads digital, Arena Media handles traditional — here&#039;s the full strategy breakdown. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb63c1f1a61.jpg" length="50307" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 12:47:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas Media Network India AESL, Aakash Educational Services AOR, PivotRoots Arena Media mandate, education marketing India, Mohit Joshi Havas, integrated media mandate 2026, Converged AI platform, test preparation brand strategy, Shibu Shivanandan PivotRoots</media:keywords>
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<item>
<title>Hansgrohe India Bets on Design&#45;Led Marketing With Shrinivas Jyoti</title>
<link>https://brands.in/bloghansgrohe-india-shrinivas-jyoti-head-of-marketing-appointment-2026</link>
<guid>https://brands.in/bloghansgrohe-india-shrinivas-jyoti-head-of-marketing-appointment-2026</guid>
<description><![CDATA[ Hansgrohe India appoints Shrinivas Jyoti as Head of Marketing for Axor and Hansgrohe brands. Here&#039;s what this hire signals for India&#039;s luxury bath and kitchen fittings market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5f75bc24d.jpg" length="43104" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 12:19:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shrinivas Jyoti Hansgrohe India, Hansgrohe Head of Marketing, Axor India marketing, luxury bath fittings India, Hansgrohe Group appointment, premium sanitaryware India, design-led brand strategy, luxury home market India, Liebherr Appliances marketing</media:keywords>
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<item>
<title>Kotak Mahindra Prime Gets a Homegrown CEO: Suraj Rajappan Takes Charge</title>
<link>https://brands.in/blogkotak-mahindra-prime-suraj-rajappan-md-ceo-appointment-2026</link>
<guid>https://brands.in/blogkotak-mahindra-prime-suraj-rajappan-md-ceo-appointment-2026</guid>
<description><![CDATA[ Kotak Mahindra Prime appoints 24-year veteran Suraj Rajappan as MD and CEO from June 2026, succeeding Shahrukh Todiwala. Here&#039;s what this leadership shift means for Indian vehicle finance. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5f5c316b2.jpg" length="54360" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 11:58:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Suraj Rajappan Kotak Mahindra Prime, KMPL MD CEO 2026, Kotak Mahindra Prime leadership, Shahrukh Todiwala retirement, vehicle finance India, Kotak Mahindra Bank subsidiary, internal succession strategy, auto finance CEO appointment, Ashok Vaswani Kotak</media:keywords>
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<item>
<title>MobiKwik &amp;amp; Rajasthan Royals: Where UPI Meets IPL 2026</title>
<link>https://brands.in/blogmobikwik-rajasthan-royals-official-payments-partner-ipl-2026</link>
<guid>https://brands.in/blogmobikwik-rajasthan-royals-official-payments-partner-ipl-2026</guid>
<description><![CDATA[ MobiKwik becomes Rajasthan Royals&#039; Official Payments Partner for IPL 2026. Here&#039;s why this fintech-cricket partnership is one of the season&#039;s smartest brand strategies. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5859b6af6.jpg" length="45173" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 11:40:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MobiKwik Rajasthan Royals, IPL 2026 payments partner, MobiKwik UPI cricket, fintech IPL sponsorship, Bipin Preet Singh MobiKwik, RR official partner, digital payments IPL, MobiKwik personal loans, cricket brand partnership India</media:keywords>
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<item>
<title>Jana Small Finance Bank &amp;amp; RCB: IPL 2026&amp;apos;s Most Bengaluru Partnership</title>
<link>https://brands.in/blogjana-small-finance-bank-rcb-official-banking-partner-ipl-2026</link>
<guid>https://brands.in/blogjana-small-finance-bank-rcb-official-banking-partner-ipl-2026</guid>
<description><![CDATA[ Jana Small Finance Bank partners with RCB as Official Banking Partner for IPL 2026. Here&#039;s why this Bengaluru-rooted deal is one of the season&#039;s smartest brand moves. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5840e19fd.jpg" length="81433" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 11:22:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jana Small Finance Bank RCB, IPL 2026 banking partner, Royal Challengers Bengaluru sponsor, Ajay Kanwal Jana Bank, RCB official partner, Bengaluru brand partnership, IPL sponsorship 2026, small finance bank marketing, cricket brand association India</media:keywords>
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<item>
<title>Astrotalk&amp;apos;s IPL Campaign Turns Everyday Doubt Into Compelling Storytelling</title>
<link>https://brands.in/blogastrotalk-ipl-campaign-nitesh-tiwari-everyday-uncertainty</link>
<guid>https://brands.in/blogastrotalk-ipl-campaign-nitesh-tiwari-everyday-uncertainty</guid>
<description><![CDATA[ Astrotalk&#039;s IPL campaign directed by Nitesh Tiwari uses three emotional films to reposition astrology as a clarity tool for modern India. Here&#039;s the brand strategy breakdown. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5421a5776.jpg" length="91188" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 10:50:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Astrotalk IPL campaign, Nitesh Tiwari ad film, astrology app India, everyday uncertainty marketing, IPL advertising 2026, Puneet Gupta Astrotalk, digital campaign India, relationship anxiety marketing, small business advertising, brand repositioning India</media:keywords>
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<item>
<title>Joy Hydra Refresh Gel TVC: Sanya Malhotra Beats the Summer Heat</title>
<link>https://brands.in/blogjoy-hydra-refresh-gel-tvc-sanya-malhotra-summer-skincare</link>
<guid>https://brands.in/blogjoy-hydra-refresh-gel-tvc-sanya-malhotra-summer-skincare</guid>
<description><![CDATA[ Joy Personal Care launches Hydra Refresh Gel TVC with Sanya Malhotra targeting India&#039;s summer skincare market. Here&#039;s what marketers need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb52ad85e0e.jpg" length="81479" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 10:21:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Joy Hydra Refresh Gel, Sanya Malhotra TVC, Joy Personal Care campaign, summer skincare India, RSH Global, lightweight gel moisturiser, non-sticky hydration, Indian skincare market, summer beauty routine, brand ambassador campaign, FMCG skincare marketing, Poulomi Roy, hydration gel India</media:keywords>
</item>

<item>
<title>Chetak SCREEN Awards 2026 Goes Live: Sony&amp;apos;s Boldest Broadcast Bet</title>
<link>https://brands.in/blogchetak-screen-awards-2026-sony-live-broadcast-april-5</link>
<guid>https://brands.in/blogchetak-screen-awards-2026-sony-live-broadcast-april-5</guid>
<description><![CDATA[ Chetak SCREEN Awards 2026 goes live on Sony Entertainment Television and Sony LIV on April 5 — here&#039;s why this multi-platform strategy matters for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca69bc77963.jpg" length="100779" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 18:00:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chetak SCREEN Awards 2026, Sony Entertainment Television, Sony LIV, SPNI, Alia Bhatt, Farah Khan, Sunil Grover, Zakir Khan, Indian Express Group, live awards India, Nachiket Pantvaidya, Anant Goenka, multi-platform broadcast, Indian cinema awards</media:keywords>
</item>

<item>
<title>COMvergence 2025: WPP Leads India, But the Real Story is Local</title>
<link>https://brands.in/blogcomvergence-2025-india-new-business-barometer-wpp-essencemediacom</link>
<guid>https://brands.in/blogcomvergence-2025-india-new-business-barometer-wpp-essencemediacom</guid>
<description><![CDATA[ COMvergence 2025 India rankings reveal WPP and EssenceMediacom on top — but the real story is 79% local pitches reshaping media agency strategy. ]]></description>
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<pubDate>Mon, 30 Mar 2026 17:46:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>COMvergence 2025, WPP Media, EssenceMediacom, Publicis Media, Omnicom Media Group, Wavemaker India, media agency rankings, New Business Barometer, India media market, local pitch, PHD Starcom, Havas Media, OMD India, media spend India</media:keywords>
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<item>
<title>&amp;apos;Every Way to Biscoff&amp;apos;: How Mondelez India Built a Creator Community Around a Caramel Cookie</title>
<link>https://brands.in/blogevery-way-to-biscoff-mondelez-india-creator-campaign-2026</link>
<guid>https://brands.in/blogevery-way-to-biscoff-mondelez-india-creator-campaign-2026</guid>
<description><![CDATA[ Mondelez India&#039;s &#039;Every Way to Biscoff&#039; creator event reveals the community-led growth playbook every FMCG brand entering India should study. ]]></description>
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<pubDate>Mon, 30 Mar 2026 17:22:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lotus Biscoff, Mondelez India, Every Way to Biscoff, Biscoff Spread, creator marketing, food influencer India, Pooja Dhingra, Shivesh Bhatia, Saloni Kukreja, recipe challenge, community marketing, FMCG India, Zepto, caramelised cookie, premium food brand</media:keywords>
</item>

<item>
<title>Cadbury&amp;apos;s #TheKhaasSeat: Why First&#45;Timer Experiences Win India&amp;apos;s Heart</title>
<link>https://brands.in/blogcadbury-dairy-milk-khaas-seat-mumbai-indians-ipl-2026</link>
<guid>https://brands.in/blogcadbury-dairy-milk-khaas-seat-mumbai-indians-ipl-2026</guid>
<description><![CDATA[ Cadbury Dairy Milk&#039;s #TheKhaasSeat campaign with Mumbai Indians offers first-time IPL fans a Wankhede experience — here&#039;s why it&#039;s 2026&#039;s smartest brand activation. ]]></description>
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<pubDate>Mon, 30 Mar 2026 16:29:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cadbury Dairy Milk, Khaas Seat, Mumbai Indians, IPL 2026, Mondelez, Wankhede Stadium, first-time fan experience, FMCG IPL campaign, cricket brand activation, QR code marketing, limited edition packaging, experiential marketing India, Nitin Saini</media:keywords>
</item>

<item>
<title>JioMart&amp;apos;s &amp;apos;Fayda Meter&amp;apos;: Making Savings Visible with DeepVeer</title>
<link>https://brands.in/blogjiomart-fayda-meter-ranveer-deepika-campaign-2026</link>
<guid>https://brands.in/blogjiomart-fayda-meter-ranveer-deepika-campaign-2026</guid>
<description><![CDATA[ JioMart&#039;s Fayda Meter campaign with Ranveer Singh and Deepika Padukone makes savings visible — here&#039;s the marketing strategy Indian brands should study. ]]></description>
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<pubDate>Mon, 30 Mar 2026 16:00:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioMart, Fayda Meter, Ranveer Singh, Deepika Padukone, Time aur Paise Dono Bachaye, quick commerce India, grocery savings, Leo India, DeepVeer campaign, JioMart 2026, retail marketing, celebrity endorsement, savings visibility, Indian advertising</media:keywords>
</item>

<item>
<title>Kiran Mani Leaves JioStar for OpenAI: What This Move Signals</title>
<link>https://brands.in/blogkiran-mani-jiostar-openai-apac-managing-director</link>
<guid>https://brands.in/blogkiran-mani-jiostar-openai-apac-managing-director</guid>
<description><![CDATA[ JioHotstar founding CEO Kiran Mani joins OpenAI as APAC Managing Director from June 2026 — here&#039;s what this landmark move means for Indian brands and AI adoption. ]]></description>
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<pubDate>Mon, 30 Mar 2026 15:09:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kiran Mani, OpenAI, JioStar, JioHotstar, APAC Managing Director, OpenAI India, generative AI, Asia Pacific expansion, Jason Kwon, Uday Shankar, AI leadership, streaming to AI, OpenAI Singapore, tech talent India 2026</media:keywords>
</item>

<item>
<title>Tushar Dhingra&amp;apos;s Dual Cinema Play: Dhishoom + Rave Cinemas India</title>
<link>https://brands.in/blogtushar-dhingra-dhishoom-cinemas-rave-cinemas-india-mbo</link>
<guid>https://brands.in/blogtushar-dhingra-dhishoom-cinemas-rave-cinemas-india-mbo</guid>
<description><![CDATA[ Tushar Dhingra completes MBO of Dhishoom Cinemas and launches premium Rave Cinemas India — a dual-brand strategy targeting both heartland and metro audiences. ]]></description>
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<pubDate>Mon, 30 Mar 2026 13:24:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tushar Dhingra, Dhishoom Cinemas, Rave Cinemas India, management buyout, premium cinema India, Tier 2 cinema, A&amp;R Mediaworks, cinema exhibition, Bhopal Patna Ranchi, heartland entertainment, Indian multiplex, cinema expansion 2026, entertainment brand India</media:keywords>
</item>

<item>
<title>Sudhir Chaudhary&amp;apos;s &amp;apos;The Terror Report&amp;apos;: When Journalism Meets Cinema</title>
<link>https://brands.in/blogsudhir-chaudhary-terror-report-film-balaji-telefilms</link>
<guid>https://brands.in/blogsudhir-chaudhary-terror-report-film-balaji-telefilms</guid>
<description><![CDATA[ Sudhir Chaudhary debuts as film producer with The Terror Report, a sequel to The Sabarmati Report. Here&#039;s what it means for Indian media and content brands. ]]></description>
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<pubDate>Mon, 30 Mar 2026 12:51:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sudhir Chaudhary, The Terror Report, Balaji Telefilms, Ellipsis Entertainment, The Sabarmati Report sequel, Ekta Kapoor, fact-based cinema India, journalist film producer, Vishnu Varadhan, terror attacks India, Indian cinema 2026, media brand extension, content storytelling</media:keywords>
</item>

<item>
<title>Garnier Color Naturals&amp;apos; Trust Campaign: Why Mother–Daughter Marketing Works</title>
<link>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani-899</link>
<guid>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani-899</guid>
<description><![CDATA[ Garnier Color Naturals&#039; Trust Campaign with Raveena and Rasha Thadani is a masterclass in generational beauty marketing. Here&#039;s what Indian brands can learn. ]]></description>
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<pubDate>Mon, 30 Mar 2026 12:28:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Garnier Color Naturals, Trust Campaign, Raveena Tandon, Rasha Thadani, at-home hair colour, mother-daughter marketing, beauty campaign India, Garnier India, hair colour brand, generational marketing, celebrity endorsement, personal care India, beauty trust, family marketing</media:keywords>
</item>

<item>
<title>Garnier Color Naturals&amp;apos; Trust Campaign: Why Mother–Daughter Marketing Works</title>
<link>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani</link>
<guid>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani</guid>
<description><![CDATA[ Garnier Color Naturals&#039; Trust Campaign with Raveena and Rasha Thadani is a masterclass in generational beauty marketing. Here&#039;s what Indian brands can learn. ]]></description>
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<pubDate>Mon, 30 Mar 2026 12:28:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Garnier Color Naturals, Trust Campaign, Raveena Tandon, Rasha Thadani, at-home hair colour, mother-daughter marketing, beauty campaign India, Garnier India, hair colour brand, generational marketing, celebrity endorsement, personal care India, beauty trust, family marketing</media:keywords>
</item>

<item>
<title>VIDA x KKR &amp;apos;6 For 6&amp;apos;: When Every Six Builds India&amp;apos;s EV Future</title>
<link>https://brands.in/blogvida-kkr-6-for-6-ev-charging-campaign-ipl-2026</link>
<guid>https://brands.in/blogvida-kkr-6-for-6-ev-charging-campaign-ipl-2026</guid>
<description><![CDATA[ VIDA and KKR&#039;s &#039;6 for 6&#039; campaign turns every IPL six into a new EV fast charger — here&#039;s why Indian brands should take notes. ]]></description>
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<pubDate>Mon, 30 Mar 2026 11:51:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VIDA, KKR, 6 for 6, IPL 2026, Hero MotoCorp, EV charging, electric vehicle India, Kolkata Knight Riders, fast charger, EV infrastructure, purpose-led marketing, cricket sponsorship, sustainable mobility, VIDA charger, green campaign, sports marketing</media:keywords>
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<item>
<title>JioStar&amp;apos;s Hindi Digital Feed Is Changing How India Watches IPL 2026</title>
<link>https://brands.in/blogjiostar-hindi-digital-feed-ipl-2026</link>
<guid>https://brands.in/blogjiostar-hindi-digital-feed-ipl-2026</guid>
<description><![CDATA[ JioStar launches a first-ever Hindi digital feed for TATA IPL 2026 on JioHotstar — here&#039;s what it means for Indian brands and marketers. ]]></description>
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<pubDate>Mon, 30 Mar 2026 11:28:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar, IPL 2026, JioStar, Hindi digital feed, TATA IPL, cricket streaming, IPL broadcast, R Ashwin commentator, sports marketing India, multilingual IPL coverage, watch-along experience, IPL advertising, Star Sports, JioHotstar features, Indian cricket legends, MaxView, IPL 2026 brands</media:keywords>
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<item>
<title>CNBC India&amp;apos;s Bold New Logo: What the Rebrand Signals for Business Media</title>
<link>https://brands.in/blogcnbc-india-new-logo-brand-identity-refresh-2026</link>
<guid>https://brands.in/blogcnbc-india-new-logo-brand-identity-refresh-2026</guid>
<description><![CDATA[ CNBC India unveils a refreshed logo and brand identity across its entire network from March 30, 2026. Here&#039;s what the rebrand means for business media in India. ]]></description>
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<pubDate>Mon, 30 Mar 2026 10:53:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CNBC India new logo, CNBC-TV18 rebrand 2026, brand identity refresh, IBLA 2026, CNBC peacock logo, business news India, CNBC-AWAAZ, CNBC BAJAR, digital-first media, logo redesign India, media rebranding, CNBC-TV18 Prime, CNBCTV18.com, visual identity 2026</media:keywords>
</item>

<item>
<title>Havas Life Mumbai &amp;amp; Shobiz Redefine Healthcare Experiential Engagement</title>
<link>https://brands.in/bloghavas-life-mumbai-shobiz-healthcare-experiential-engagement-india</link>
<guid>https://brands.in/bloghavas-life-mumbai-shobiz-healthcare-experiential-engagement-india</guid>
<description><![CDATA[ Havas Life Mumbai and Shobiz launch integrated experiential engagement for Indian healthcare brands — blending medical science with immersive tech. Here&#039;s why it matters. ]]></description>
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<pubDate>Mon, 30 Mar 2026 10:32:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas Life Mumbai, Shobiz, healthcare experiential marketing, pharma engagement India, Havas India, HCP engagement, immersive healthcare, VR pharma, medical communications India, experiential pharma solutions, healthcare advertising India, AR MR pharma, Dorelle Kulkarni, Sameer Tobaccowala, integrated healthcare engagement</media:keywords>
</item>

<item>
<title>Forest Essentials bets on &amp;apos;slow beauty&amp;apos; with &amp;apos;Take Your Time&amp;apos; campaign</title>
<link>https://brands.in/blogforest-essentials-take-your-time-slow-beauty-campaign</link>
<guid>https://brands.in/blogforest-essentials-take-your-time-slow-beauty-campaign</guid>
<description><![CDATA[ Forest Essentials&#039; &#039;Take Your Time&#039; campaign bets on slow beauty and Ayurvedic rituals. Here&#039;s what Indian brands can learn from this bold positioning move. ]]></description>
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<pubDate>Sat, 28 Mar 2026 18:00:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Forest Essentials, Take Your Time, slow beauty, Ayurvedic skincare, luxury beauty India, beauty rituals, mindful beauty, Mira Kulkarni, Ayurveda campaign, Indian beauty brands, wellness marketing, ritual skincare, brand strategy India, slow living, premium beauty 2026</media:keywords>
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<item>
<title>PADI&amp;apos;s &amp;apos;Dive Together&amp;apos; campaign makes scuba diving a shared adventure</title>
<link>https://brands.in/blogpadi-dive-together-campaign-india-recreational-diving</link>
<guid>https://brands.in/blogpadi-dive-together-campaign-india-recreational-diving</guid>
<description><![CDATA[ PADI&#039;s &#039;Dive Together&#039; campaign uses referral marketing to grow recreational diving in India. Here&#039;s what brands can learn from this community-led growth strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 17:41:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PADI, Dive Together, recreational diving India, scuba diving campaign, Open Water Diver, community-led growth, adventure travel India, referral marketing, Andaman Islands diving, Lakshadweep, dive certification, experiential marketing, underwater tourism, PADI eLearning, adventure lifestyle 2026</media:keywords>
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<item>
<title>Sunfeast Dark Fantasy turns a billboard into a live SRK party — and rewrites OOH rules</title>
<link>https://brands.in/blogsunfeast-dark-fantasy-srk-party-billboard-ooh-activation</link>
<guid>https://brands.in/blogsunfeast-dark-fantasy-srk-party-billboard-ooh-activation</guid>
<description><![CDATA[ Sunfeast Dark Fantasy&#039;s live billboard activation transforms OOH advertising with a SRK party reveal and 40 consumer winners. Here&#039;s what Indian marketers can learn from this bold campaign. ]]></description>
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<pubDate>Sat, 28 Mar 2026 17:29:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sunfeast Dark Fantasy, SRK party, 1 Million Fantasies, ITC Limited, OOH activation, billboard experience, Shah Rukh Khan, experiential marketing, outdoor advertising India, hoarding activation, Suraj Kathuria, premium cookies, live event marketing, consumer contest, brand experience</media:keywords>
</item>

<item>
<title>Kingfisher joins IPL 2026 as Official Good Times Partner for BCCI</title>
<link>https://brands.in/blogkingfisher-bcci-official-good-times-partner-ipl-2026</link>
<guid>https://brands.in/blogkingfisher-bcci-official-good-times-partner-ipl-2026</guid>
<description><![CDATA[ Kingfisher joins TATA IPL 2026–28 as Official Good Times Partner with Bird Cam, Good Times Zone, and Fan Parks. Here&#039;s what marketers can learn from this experience-first strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 16:56:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kingfisher IPL 2026, BCCI partnership, Official Good Times Partner, United Breweries, Bird Cam, Good Times Zone, IPL fan experience, sports sponsorship India, Heineken, Fan Parks, cricket marketing, brand activation, packaged drinking water, TATA IPL, three-year deal</media:keywords>
</item>

<item>
<title>Tefal India&amp;apos;s &amp;apos;Because Bangalore Waits Enough&amp;apos; campaign turns city frustration into kitchen freedom</title>
<link>https://brands.in/blogtefal-india-because-bangalore-waits-enough-ooh-campaign</link>
<guid>https://brands.in/blogtefal-india-because-bangalore-waits-enough-ooh-campaign</guid>
<description><![CDATA[ Tefal India&#039;s &#039;Because Bangalore Waits Enough&#039; OOH campaign targets urban time pressure with hyperlocal storytelling. Here&#039;s what marketers can learn from this city-first strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 16:41:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tefal India, Because Bangalore Waits Enough, OOH campaign, hyperlocal marketing, Bengaluru urban consumers, Groupe SEB India, Powelix technology, Thermo-Signal cookware, kitchen appliances, out-of-home advertising, metro branding, time-saving products, premium cookware, influencer marketing, city-specific campaign</media:keywords>
</item>

<item>
<title>Usha International renews 13&#45;year Mumbai Indians partnership ahead of IPL 2026</title>
<link>https://brands.in/blogusha-international-mumbai-indians-13-year-partnership-ipl-2026</link>
<guid>https://brands.in/blogusha-international-mumbai-indians-13-year-partnership-ipl-2026</guid>
<description><![CDATA[ Usha International renews its 13-year Mumbai Indians partnership for IPL 2026. Here&#039;s what marketers can learn from one of cricket&#039;s most consistent brand-franchise alliances. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7ad7d28b82.jpg" length="66304" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 16:16:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Usha International, Mumbai Indians, IPL 2026, Usha Play, cricket sponsorship India, sports marketing, brand partnership, T20 season, Hardik Pandya, Wankhede Stadium, consumer durables, active lifestyle, indigenous sports, perimeter branding, long-term sponsorship</media:keywords>
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<item>
<title>Sensodyne&amp;apos;s &amp;apos;Know Your Dental Age&amp;apos; campaign puts preventive oral care on India&amp;apos;s health map</title>
<link>https://brands.in/blogsensodyne-know-your-dental-age-campaign-india-2026</link>
<guid>https://brands.in/blogsensodyne-know-your-dental-age-campaign-india-2026</guid>
<description><![CDATA[ Sensodyne&#039;s &#039;Know Your Dental Age&#039; campaign uses a QR-based Dental Age Test, Vande Bharat screenings, and government backing to transform preventive oral care in India. ]]></description>
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<pubDate>Sat, 28 Mar 2026 15:43:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sensodyne India, Know Your Dental Age, Dental Age Test, Haleon, preventive oral care, Indian Dental Association, Ministry of Health, Vande Bharat, oral health awareness, QR code health tool, Kedar Lele, public health campaign, oral hygiene India, World Oral Health Day, Anupriya Patel</media:keywords>
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<item>
<title>TV Ratings Policy 2026: India rewrites the rules of audience measurement</title>
<link>https://brands.in/blogtv-ratings-policy-2026-india-cross-platform-measurement</link>
<guid>https://brands.in/blogtv-ratings-policy-2026-india-cross-platform-measurement</guid>
<description><![CDATA[ TV Ratings Policy 2026 ends landing page viewership, expands panels to 1.2 lakh homes, and mandates cross-platform measurement. Here&#039;s what Indian brands need to know. ]]></description>
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<pubDate>Sat, 28 Mar 2026 15:15:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TV Ratings Policy 2026, TRP India, cross-platform measurement, GRP calculation, BARC panel expansion, OTT viewership, landing page viewership, audience measurement India, MIB broadcasting policy, DPDP Act media, TV advertising India, ratings transparency, metered homes, media planning, Indian broadcasting reform</media:keywords>
</item>

<item>
<title>VETO x B4U Network: Family CTV just got a major content upgrade</title>
<link>https://brands.in/blogveto-b4u-network-ctv-content-partnership-india-2026</link>
<guid>https://brands.in/blogveto-b4u-network-ctv-content-partnership-india-2026</guid>
<description><![CDATA[ VETO onboards B4U Network — adding Bollywood, music and Bhojpuri content to India&#039;s family-first free CTV platform. Here&#039;s what it means for Indian media buyers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7894858535.jpg" length="65634" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 13:41:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO, B4U Network, CTV platform India, ad-supported OTT, family entertainment India, Bhojpuri content, B4U Movies, connected TV advertising, free OTT India, regional content streaming, CTV media buying, Bollywood streaming, Ritu Dhawan, OTT partnership 2026</media:keywords>
</item>

<item>
<title>Colgate Total &amp;amp; Mumbai Indians: Oral health is the new fitness frontier</title>
<link>https://brands.in/blogcolgate-total-mumbai-indians-dental-performance-partner-ipl-2026-884</link>
<guid>https://brands.in/blogcolgate-total-mumbai-indians-dental-performance-partner-ipl-2026-884</guid>
<description><![CDATA[ Colgate Total partners with Mumbai Indians as Dental Performance Partner for IPL 2026, launching the PLOT initiative to integrate oral health into player performance science. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7836f49286.jpg" length="112713" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 13:24:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Colgate Total, Mumbai Indians, PLOT initiative, dental performance partner, IPL 2026, oral health athletes, sports science India, Colgate-Palmolive, cricket sponsorship, preventive oral care, brand partnership IPL, performance marketing, sports wellness India</media:keywords>
</item>

<item>
<title>JioStar&amp;apos;s Winning Edge: Live cricket delivers 10.8x purchase intent boost</title>
<link>https://brands.in/blogjiostar-winning-edge-live-cricket-advertising-playbook-2026</link>
<guid>https://brands.in/blogjiostar-winning-edge-live-cricket-advertising-playbook-2026</guid>
<description><![CDATA[ JioStar&#039;s Winning Edge playbook reveals live cricket delivers 10.8x purchase intent for new brands. Here&#039;s what every Indian media planner needs to know. ]]></description>
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<pubDate>Sat, 28 Mar 2026 12:59:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar, The Winning Edge, live cricket advertising, brand lift study, Kantar, purchase intent, cricket sponsorship, multi-screen campaign, sports marketing India, brand awareness cricket, IPL advertising, media planning India, connected TV, JioStar playbook 2026</media:keywords>
</item>

<item>
<title>Chakravyuh is back: NDTV&amp;apos;s boldest format returns after 14 years</title>
<link>https://brands.in/blogchakravyuh-ndtv-india-returns-2026-long-form-journalism</link>
<guid>https://brands.in/blogchakravyuh-ndtv-india-returns-2026-long-form-journalism</guid>
<description><![CDATA[ hakravyuh returns to NDTV India after 14 years — 60 minutes, no breaks, four anchors. Here&#039;s what it means for Indian media and brand strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 12:38:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chakravyuh, NDTV India, long-form journalism, uninterrupted news format, Rahul Kanwal, Rohit Vishwakarma, Indian news television, news format revival, brand advertising news TV, media strategy India, NDTV show 2026, journalism credibility, prime-time news India</media:keywords>
</item>

<item>
<title>SG&amp;apos;s &amp;apos;Ready is overrated&amp;apos; campaign: Why Adarsh Gourav is the right call</title>
<link>https://brands.in/blogsg-ready-is-overrated-adarsh-gourav-campaign</link>
<guid>https://brands.in/blogsg-ready-is-overrated-adarsh-gourav-campaign</guid>
<description><![CDATA[ SG&#039;s &#039;Ready Is Overrated&#039; campaign with Adarsh Gourav marks a bold shift into performance apparel. Here&#039;s what Indian brand managers should take away. ]]></description>
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<pubDate>Sat, 28 Mar 2026 12:20:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SG campaign, Ready Is Overrated, Adarsh Gourav, Sanspareils Greenlands, Indian sportswear, performance apparel, movement lifestyle brand, sports marketing India, brand repositioning, cricket brand evolution, SG apparel, sports fitness India, heritage brand reinvention, sportswear campaign 2026, brand ambassador marketing</media:keywords>
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<item>
<title>Flipkart blends cinema and commerce in &amp;apos;Cooling Days&amp;apos; campaign with pop culture twist</title>
<link>https://brands.in/blogflipkart-cooling-days-campaign-regional-cinema-commerce-2026</link>
<guid>https://brands.in/blogflipkart-cooling-days-campaign-regional-cinema-commerce-2026</guid>
<description><![CDATA[ Flipkart&#039;s Cooling Days campaign blends Malayalam cinema nostalgia and pan-India humour to drive content-led commerce. Here is what Indian brands can learn from this dual creative strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 11:59:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Flipkart, Cooling Days, regional marketing, Malayalam campaign, Sarvam Maya, Aju Varghese, Althaf Salim, 22feet Tribal Worldwide, Digitally Inspired Media, content-led commerce, summer sale, AC deals, brands.in, pop culture marketing, e-commerce India</media:keywords>
</item>

<item>
<title>Voltas Beko brings &amp;apos;Factory of Happiness&amp;apos; to life through immersive consumer and creator engagement</title>
<link>https://brands.in/blogvoltas-beko-factory-of-happiness-creator-engagement-campaign-2026</link>
<guid>https://brands.in/blogvoltas-beko-factory-of-happiness-creator-engagement-campaign-2026</guid>
<description><![CDATA[ Voltas Beko&#039;s Factory of Happiness transforms its Sanand facility into an immersive creator experience. Here is what this participation-driven campaign means for Indian brand strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 11:40:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Voltas Beko, Factory of Happiness, experiential marketing, creator engagement, Barcode Entertainment, influencer marketing India, Kamya Jani, Sanand facility, brand experience, consumer durables, happiness campaign, Gen Z marketing, brands.in, participation marketing, immersive brand experience</media:keywords>
</item>

<item>
<title>boAt renews partnership with Royal Challengers Bengaluru for eighth year as Official Audio Partner</title>
<link>https://brands.in/blogboat-rcb-official-audio-partner-eighth-year-ipl-2026</link>
<guid>https://brands.in/blogboat-rcb-official-audio-partner-eighth-year-ipl-2026</guid>
<description><![CDATA[ boAt renews its Official Audio Partner deal with RCB for a landmark eighth year ahead of TATA IPL 2026. Here is what this long-term partnership signals for Indian brand strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 11:20:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>boAt, Royal Challengers Bengaluru, RCB, Official Audio Partner, IPL 2026, TATA IPL, cricket sponsorship, boAt RCB partnership, audio wearables India, brand alliance, cricket marketing, fan engagement, defending champions, brands.in, sports sponsorship India</media:keywords>
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<item>
<title>Delhi High Court grants dynamic injunction to JioStar ahead of TATA IPL 2026</title>
<link>https://brands.in/blogdelhi-high-court-dynamic-injunction-jiostar-tata-ipl-2026</link>
<guid>https://brands.in/blogdelhi-high-court-dynamic-injunction-jiostar-tata-ipl-2026</guid>
<description><![CDATA[ Delhi High Court grants dynamic injunction to JioStar ahead of TATA IPL 2026, blocking rogue streaming sites and piracy apps. Here is what it means for brands and advertisers. ]]></description>
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<pubDate>Sat, 28 Mar 2026 11:00:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar, Delhi High Court, dynamic injunction, TATA IPL 2026, cricket piracy, broadcast rights, rogue websites, ISP blocking, digital streaming, IPL advertising, MeitY, DoT, anti-piracy, OTT India, brands.in</media:keywords>
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<item>
<title>Parag Bhatia elevated to Director – Media Buying at Zenith</title>
<link>https://brands.in/blogparag-bhatia-director-media-buying-zenith-promotion</link>
<guid>https://brands.in/blogparag-bhatia-director-media-buying-zenith-promotion</guid>
<description><![CDATA[ Parag Bhatia promoted to Director – Media Buying at Zenith. Know his career journey and what this leadership move signals for India&#039;s media buying landscape. ]]></description>
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<pubDate>Sat, 28 Mar 2026 10:38:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parag Bhatia, Zenith, Director Media Buying, Mindshare India, media buying India, advertising agency, Publicis Groupe, media trading, investment strategy, digital advertising, agency leadership, media planning, ad tech, brands.in, marketing news India</media:keywords>
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<item>
<title>Ad volumes rise 4% in T20 World Cup 2026 despite 63% fall in advertisers</title>
<link>https://brands.in/blogt20-world-cup-2026-ad-volumes-tam-sports-advertiser-consolidation</link>
<guid>https://brands.in/blogt20-world-cup-2026-ad-volumes-tam-sports-advertiser-consolidation</guid>
<description><![CDATA[ Ad volumes rose 4% in T20 World Cup 2026 even as advertisers fell 63%. Here is what TAM Sports data means for Indian brand strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 10:17:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TAM Sports, T20 World Cup 2026, cricket advertising, ad volumes, ICC T20 2026, advertiser consolidation, OpenAI cricket ad, sports marketing India, brands.in, cricket ad spend, CMO insights, India cricket viewership, Super 8 advertising, short ad formats, premium sports inventory</media:keywords>
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<item>
<title>Akshay Kumar Joins JK Maxx Paints: Can Star Power Shake Up India&amp;apos;s Decorative Paints Market?</title>
<link>https://brands.in/blogjk-maxx-paints-akshay-kumar-brand-ambassador-2026</link>
<guid>https://brands.in/blogjk-maxx-paints-akshay-kumar-brand-ambassador-2026</guid>
<description><![CDATA[ JK Maxx Paints appoints Akshay Kumar as brand ambassador with a multi-platform campaign. Here&#039;s what it means for India&#039;s competitive decorative paints market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c67718853f4.jpg" length="70631" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 18:00:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JK Maxx Paints brand ambassador, Akshay Kumar paints brand, decorative paints India 2026, JK Group paints, JK WallMaxx Wall Putty, celebrity endorsement paints, India paints market, home beautification brands, Nitish Chopra JK Paints, paints category marketing India</media:keywords>
</item>

<item>
<title>IPL Franchise Valuations: From Hundreds of Crores to Billions — Who Really Built This Empire?</title>
<link>https://brands.in/blogipl-franchise-valuation-surge-lalit-modi-2026</link>
<guid>https://brands.in/blogipl-franchise-valuation-surge-lalit-modi-2026</guid>
<description><![CDATA[ IPL franchise valuations have surged 25x since 2008 — RCB and Rajasthan Royals sold for billions in 2026. Here&#039;s what the numbers mean for Indian brands and investors. ]]></description>
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<pubDate>Fri, 27 Mar 2026 17:26:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL franchise valuation 2026, Lalit Modi IPL history, RCB sold Aditya Birla, Rajasthan Royals valuation, IPL brand value growth, cricket franchise investment India, IPL media rights, sports commercialisation India, IPL 2008 auction, global sports investment</media:keywords>
</item>

<item>
<title>How Akshansh Yadav Engineered ITV Digital&amp;apos;s Remarkable Comeback</title>
<link>https://brands.in/blogitv-digital-growth-akshansh-yadav-ceo-india-news</link>
<guid>https://brands.in/blogitv-digital-growth-akshansh-yadav-ceo-india-news</guid>
<description><![CDATA[ ITV Digital CEO Akshansh Yadav has driven a major turnaround — India News now outranks Aaj Tak and NDTV. Here&#039;s what it means for Indian media buyers. ]]></description>
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<pubDate>Fri, 27 Mar 2026 17:07:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ITV Digital growth, Akshansh Yadav CEO, India News Comscore rankings, NewsX digital strategy, ITV Network turnaround, digital news India, media leadership India, news platform rankings 2026, branded content partnerships, digital newsroom transformation</media:keywords>
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<item>
<title>Gujarat Titans&amp;apos; 37&#45;Partner IPL 2026 Roster Signals Franchise Maturity</title>
<link>https://brands.in/bloggujarat-titans-37-partners-ipl-2026-brand-ecosystem</link>
<guid>https://brands.in/bloggujarat-titans-37-partners-ipl-2026-brand-ecosystem</guid>
<description><![CDATA[ Gujarat Titans onboard 37 partners for IPL 2026 — from Birla Estates to Google Pixel. Here&#039;s what their commercial ecosystem signals for Indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c65bbe3ff92.jpg" length="32076" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 16:04:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Gujarat Titans IPL 2026, GT brand partners, IPL sponsorship India, Birla Estates Gujarat Titans, cricket franchise partnerships, IPL brand ecosystem, sports marketing India, Gujarat Titans sponsors, TATA IPL 2026, franchise commercial strategy</media:keywords>
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<item>
<title>YouTube Launches Creator Partnerships: What Indian Brands Need to Know</title>
<link>https://brands.in/blogyoutube-creator-partnerships-india-brands</link>
<guid>https://brands.in/blogyoutube-creator-partnerships-india-brands</guid>
<description><![CDATA[ YouTube replaces BrandConnect with Creator Partnerships — an AI-powered platform for brands to discover, manage, and scale creator campaigns. Here&#039;s what Indian marketers need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c653e4ea264.jpg" length="18346" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 15:25:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>YouTube Creator Partnerships, BrandConnect replacement, influencer marketing India, YouTube Studio brands, Gemini AI creator discovery, Google Ads creators, brand-creator collaboration, influencer campaigns India, YouTube Partner Programme, creator marketing platform</media:keywords>
</item>

<item>
<title>EcoLink Powers Up IPL 2026 With Sunrisers Hyderabad Partnership</title>
<link>https://brands.in/blogecolink-sunrisers-hyderabad-ipl-2026-official-partner-signify</link>
<guid>https://brands.in/blogecolink-sunrisers-hyderabad-ipl-2026-official-partner-signify</guid>
<description><![CDATA[ Signify&#039;s EcoLink joins Sunrisers Hyderabad as official IPL 2026 partner, gaining headgear branding and campaign visibility to build household brand trust across India. ]]></description>
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<pubDate>Fri, 27 Mar 2026 13:24:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EcoLink IPL 2026, Sunrisers Hyderabad partner, Signify EcoLink, EcoLink cricket sponsorship, IPL 2026 partnerships, Sumit Joshi Signify, Nikhil Gupta Signify, SRH official partner, electrical brand IPL, EcoLink India, IPL brand visibility, Sunrisers Hyderabad 2026, cricket sponsorship India</media:keywords>
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<item>
<title>Times Network Rebrands at 20: A New Identity for a New India</title>
<link>https://brands.in/blogtimes-network-rebrand-new-brand-identity-times-now-20-years-2026</link>
<guid>https://brands.in/blogtimes-network-rebrand-new-brand-identity-times-now-20-years-2026</guid>
<description><![CDATA[ Times Network unveils bold new brand identity at Times Now Summit 2026, endorsed by PM Modi, marking 20 years of Times Now and a global India-first media vision. ]]></description>
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<pubDate>Fri, 27 Mar 2026 12:59:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Times Network rebrand, Times Now 20 years, Times Now Summit 2026, Vineet Jain Times Group, Ashwini Vaishnaw Times Network, PM Modi Times Now, Times Network new logo, Indian media rebrand, Times Group brand identity, Viksit Bharat media, Times Now anniversary, Indian news network 2026</media:keywords>
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<item>
<title>Monks Appoints Bharti Agrawal as APAC CFO: What It Signals</title>
<link>https://brands.in/blogmonks-bharti-agrawal-apac-cfo-marketing-services-dentsu</link>
<guid>https://brands.in/blogmonks-bharti-agrawal-apac-cfo-marketing-services-dentsu</guid>
<description><![CDATA[ Monks appoints Bharti Agrawal as APAC CFO for Marketing Services in March 2026, bringing over 20 years of financial expertise from dentsu and KPMG across global markets. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c61d34e54f1.jpg" length="36164" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 12:33:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Monks APAC CFO, Bharti Agrawal Monks, dentsu Bharti Agrawal, Monks marketing services, S4 Capital APAC, CFO appointment 2026, marketing services APAC, Kellanova India, agency leadership Asia Pacific, KPMG M&amp;A, dentsu CFO Southeast Asia, Monks Singapore, marketing industry appointments</media:keywords>
</item>

<item>
<title>Pringles Pops Into ATL: India&amp;apos;s First Big Campaign Is Here</title>
<link>https://brands.in/blogpringles-first-atl-campaign-india-digital-film-pop-crunch</link>
<guid>https://brands.in/blogpringles-first-atl-campaign-india-digital-film-pop-crunch</guid>
<description><![CDATA[ Pringles launches its first ATL campaign in India with a digital film built around its iconic can pop and crunch, marking a major shift from BTL to mass storytelling. ]]></description>
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<pubDate>Fri, 27 Mar 2026 11:56:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pringles India, Pringles ATL campaign, Pringles digital film, Kellanova India, above-the-line marketing India, Pringles first campaign India, Rachit Vohra Kellanova, FMCG marketing India, snacks brand campaign, BTL to ATL shift, premium snacks India, Pringles pop crunch, snack brand storytelling</media:keywords>
</item>

<item>
<title>Joy Hydra Refresh Gel TVC: Sanya Malhotra Beats the Heat</title>
<link>https://brands.in/blogjoy-hydra-refresh-gel-summer-tvc-sanya-malhotra-campaign</link>
<guid>https://brands.in/blogjoy-hydra-refresh-gel-summer-tvc-sanya-malhotra-campaign</guid>
<description><![CDATA[ Joy Personal Care launches Hydra Refresh Gel summer TVC featuring Sanya Malhotra, targeting India&#039;s skincare market with lightweight non-sticky hydration for intense heat. ]]></description>
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<pubDate>Fri, 27 Mar 2026 11:31:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Joy Personal Care, Hydra Refresh Gel, Sanya Malhotra, summer skincare India, Joy Personal Care TVC, RSH Global, non-sticky moisturiser, summer hydration India, Poulomi Roy, affordable skincare India, gel moisturiser, summer campaign 2026, face care India, Sunil Agarwal RSH Global</media:keywords>
</item>

<item>
<title>Boldfit x RCB: Why &amp;apos;Champions #TrainBold&amp;apos; Changes the Game</title>
<link>https://brands.in/blogboldfit-rcb-champions-trainbold-campaign-ipl-co-creation</link>
<guid>https://brands.in/blogboldfit-rcb-champions-trainbold-campaign-ipl-co-creation</guid>
<description><![CDATA[ Boldfit launches Champions TrainBold campaign with RCB in year three, introducing co-created merchandise and authenticated memorabilia rewards for Indian cricket fans. ]]></description>
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<pubDate>Fri, 27 Mar 2026 11:06:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Boldfit RCB, Champions TrainBold, Royal Challengers Bengaluru, IPL 2026, Boldfit campaign, RCB merchandise, co-created fitness products, Pallav Bihani, IPL sponsorship, fitness brand India, RCB partnership, D2C fitness brand, sports memorabilia India, Boldfit IPL, cricket fitness campaign</media:keywords>
</item>

<item>
<title>Lauritz Knudsen x Mumbai Indians: Year Two Just Got Bigger</title>
<link>https://brands.in/bloglauritz-knudsen-mumbai-indians-ipl-partnership-renewed-powering-india</link>
<guid>https://brands.in/bloglauritz-knudsen-mumbai-indians-ipl-partnership-renewed-powering-india</guid>
<description><![CDATA[ Lauritz Knudsen renews Mumbai Indians IPL partnership for year two with jersey branding and fan activations, amplifying its Powering a Non-Stop India brand story. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c609d2e1bc4.jpg" length="96127" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 10:45:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lauritz Knudsen, Mumbai Indians, IPL 2026, IPL sponsorship, Powering a Non-Stop India, Lauritz Knudsen Mumbai Indians, IPL jersey sponsorship, electrical automation India, Rajat Abbi, brand partnership IPL, Mumbai Indians sponsor, B2B brand marketing, IPL brand visibility, cricket sponsorship India</media:keywords>
</item>

<item>
<title>Crunchyroll&amp;apos;s &amp;apos;Ready to Anime?&amp;apos; Returns With Rashmika &amp;amp; Gill</title>
<link>https://brands.in/blogcrunchyroll-ready-to-anime-rashmika-mandanna-shubman-gill-india-campaign</link>
<guid>https://brands.in/blogcrunchyroll-ready-to-anime-rashmika-mandanna-shubman-gill-india-campaign</guid>
<description><![CDATA[ Crunchyroll&#039;s new &#039;Ready to Anime?&#039; film features Rashmika Mandanna and Shubman Gill. Here&#039;s what Indian brands can learn from this bold anime campaign strategy. ]]></description>
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<pubDate>Fri, 27 Mar 2026 10:26:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crunchyroll India, Ready to Anime, Rashmika Mandanna, Shubman Gill, anime streaming India, Crunchyroll campaign, anime marketing India, OTT platform India, anime dubbed Hindi, brand campaign 2026, Tilt Brand Solutions, anime audience India, One Piece India, BLUE LOCK, Black Clover, Crunchyroll subscription</media:keywords>
</item>

<item>
<title>Amazon Ads at 10: how AI is finally making digital advertising simpler for Indian brands</title>
<link>https://brands.in/blogamazon-ads-10-years-india-ai-tools-creative-agent</link>
<guid>https://brands.in/blogamazon-ads-10-years-india-ai-tools-creative-agent</guid>
<description><![CDATA[ Amazon Ads turns 10 in India and launches AI tools Creative Agent and Ads Agent. Here&#039;s what it means for Indian brands and marketers in 2026. ]]></description>
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<pubDate>Fri, 27 Mar 2026 09:53:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords></media:keywords>
</item>

<item>
<title>CaratLane&amp;apos;s first brand ambassador move: why Yami Gautam Dhar makes perfect sense</title>
<link>https://brands.in/blogcaratlane-yami-gautam-dhar-brand-ambassador</link>
<guid>https://brands.in/blogcaratlane-yami-gautam-dhar-brand-ambassador</guid>
<description><![CDATA[ CaratLane appoints Yami Gautam Dhar as its first brand ambassador. Here&#039;s what this bold marketing move means for Indian fine jewellery brands in 2026. ]]></description>
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<pubDate>Fri, 27 Mar 2026 09:32:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CaratLane, Yami Gautam Dhar, brand ambassador, Tata Group jewellery, everyday fine jewellery India, accessible luxury, celebrity endorsement India, CaratLane 2026, Indian jewellery brands, fine jewellery marketing, Saumen Bhaumik, modern Indian woman, jewellery brand strategy, Tata jewellery, everyday luxury India</media:keywords>
</item>

<item>
<title>Times Now Summit 2026: Why This Two&#45;Day Event Is India&amp;apos;s Most Important Brand Conversation Right Now</title>
<link>https://brands.in/blogtimes-now-summit-2026-india-100-new-delhi-times-network</link>
<guid>https://brands.in/blogtimes-now-summit-2026-india-100-new-delhi-times-network</guid>
<description><![CDATA[ Times Now Summit 2026 brings top policymakers, global leaders, and industry voices to New Delhi on March 26-27 — here&#039;s why this event matters for India&#039;s brand story. ]]></description>
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<pubDate>Thu, 26 Mar 2026 18:05:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Times Now Summit 2026, Times Network, India at 100, Shaping India 100, New Delhi summit, Amit Shah Times Now, Times Now 20 years, India leadership summit, brand identity Times Network, India 2047 vision</media:keywords>
</item>

<item>
<title>Fossil&amp;apos;s Spring 2026 Campaign Stars Varun &amp;amp; Kriti: 5 Smart Brand Moves Worth Noting</title>
<link>https://brands.in/blogfossil-spring-2026-varun-dhawan-kriti-sanon-in-your-spring-dreams-campaign</link>
<guid>https://brands.in/blogfossil-spring-2026-varun-dhawan-kriti-sanon-in-your-spring-dreams-campaign</guid>
<description><![CDATA[ Fossil&#039;s Spring 2026 campaign &#039;In Your Spring Dreams&#039; features Varun Dhawan and Kriti Sanon — here&#039;s what this stylish launch means for premium watch marketing in India. ]]></description>
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<pubDate>Thu, 26 Mar 2026 17:44:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fossil Spring 2026, In Your Spring Dreams, Varun Dhawan Fossil, Kriti Sanon Fossil, Fossil India campaign, premium watches India, Fossil Harlow, Fossil Machine, lifestyle accessories marketing, seasonal brand campaign India</media:keywords>
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<item>
<title>Seclore Strengthens Cloud Leadership: What Ajit Kulkarni&amp;apos;s Appointment Signals for Enterprise Data Security</title>
<link>https://brands.in/blogseclore-ajit-kulkarni-director-cloud-operations-customer-support</link>
<guid>https://brands.in/blogseclore-ajit-kulkarni-director-cloud-operations-customer-support</guid>
<description><![CDATA[ Seclore appoints Ajit Kulkarni as Director of Cloud Operations and Customer Support — here&#039;s what this hire signals for enterprise data security in India&#039;s AI-driven landscape. ]]></description>
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<pubDate>Thu, 26 Mar 2026 17:30:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Seclore, Ajit Kulkarni, cloud operations, data security India, enterprise SaaS, Director Cloud Operations, Vishal Gauri, ARMOR platform, site reliability engineering, data protection India</media:keywords>
</item>

<item>
<title>Keventers Names Insider CEO: What Shaurya Prabhat&amp;apos;s Rise Means for the Brand&amp;apos;s Next Chapter</title>
<link>https://brands.in/blogkeventers-shaurya-prabhat-ceo-appointment-agastya-dalmia</link>
<guid>https://brands.in/blogkeventers-shaurya-prabhat-ceo-appointment-agastya-dalmia</guid>
<description><![CDATA[ Keventers appoints Shaurya Prabhat as CEO, succeeding founder Agastya Dalmia. Here&#039;s what this leadership shift means for the iconic milkshake brand&#039;s next growth chapter. ]]></description>
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<pubDate>Thu, 26 Mar 2026 17:15:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Keventers CEO, Shaurya Prabhat, Agastya Dalmia, Keventers expansion, milkshake brand India, QSR leadership India, Keventers new outlets, food and beverage brands India, quick commerce QSR, consumer brand scaling</media:keywords>
</item>

<item>
<title>Glucon&#45;D Recharge Launches: How Zydus Is Reinventing a Legacy Brand for Active India</title>
<link>https://brands.in/blogglucon-d-recharge-launch-milind-soman-brand-ambassador-zydus-wellness</link>
<guid>https://brands.in/blogglucon-d-recharge-launch-milind-soman-brand-ambassador-zydus-wellness</guid>
<description><![CDATA[ Zydus Wellness launches Glucon-D Recharge with Milind Soman as brand ambassador — here&#039;s what this bold repositioning means for India&#039;s booming hydration and wellness market. ]]></description>
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<pubDate>Thu, 26 Mar 2026 16:50:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Glucon-D Recharge, Zydus Wellness, Milind Soman, brand ambassador, performance hydration India, sports drink launch, everyday fitness, electrolyte drink, legacy brand repositioning, Indian wellness market</media:keywords>
</item>

<item>
<title>Foxtale Signs Tilak Varma: Why This Skincare Move Is Bigger Than Cricket</title>
<link>https://brands.in/blogfoxtale-tilak-varma-brand-ambassador-glow-sunscreen</link>
<guid>https://brands.in/blogfoxtale-tilak-varma-brand-ambassador-glow-sunscreen</guid>
<description><![CDATA[ Foxtale signs Tilak Varma as brand ambassador for its Glow Sunscreen campaign — here&#039;s what this smart move means for D2C skincare brands in India. ]]></description>
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<pubDate>Thu, 26 Mar 2026 16:36:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Foxtale, Tilak Varma, brand ambassador, Glow Sunscreen, D2C skincare India, Play On Till The Sun&#039;s Gone, sunscreen campaign, Indian skincare brand, celebrity endorsement, grooming India</media:keywords>
</item>

<item>
<title>WPP Names New APAC Creative CEO: 5 Things Indian Brands Should Know</title>
<link>https://brands.in/blogwpp-kyoko-matsushita-apac-ceo-wpp-creative</link>
<guid>https://brands.in/blogwpp-kyoko-matsushita-apac-ceo-wpp-creative</guid>
<description><![CDATA[ WPP names Kyoko Matsushita as APAC CEO of WPP Creative — here&#039;s what this bold leadership move means for brands and agencies across India and Asia-Pacific. ]]></description>
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<pubDate>Thu, 26 Mar 2026 15:43:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kyoko Matsushita WPP, WPP Creative APAC CEO, WPP Asia Pacific leadership, advertising agency India 2026, integrated creative strategy, WPP Ogilvy India, APAC marketing leadership, ad holding company India, creative agency appointment</media:keywords>
</item>

<item>
<title>Simplilearn&amp;apos;s Power Trio: 3 Senior Hires That Signal Serious Global Ambition</title>
<link>https://brands.in/blogsimplilearn-senior-appointments-harish-rawat-nikhil-sinha-saurabh-jain</link>
<guid>https://brands.in/blogsimplilearn-senior-appointments-harish-rawat-nikhil-sinha-saurabh-jain</guid>
<description><![CDATA[ Simplilearn appoints Harish Rawat, Nikhil Sinha, and Saurabh Jain to senior roles as it accelerates global expansion. Here&#039;s what these hires signal for edtech brand strategy. ]]></description>
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<pubDate>Thu, 26 Mar 2026 15:28:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Simplilearn senior appointments, Harish Rawat Simplilearn, edtech leadership India, digital upskilling platform, Simplilearn global expansion, Blackstone edtech, AI skills training India, edtech brand strategy 2026, upskilling platform growth</media:keywords>
</item>

<item>
<title>Unilever Bets Big on Influencer Marketing: What the SAMY Mandate Means for Global Brands</title>
<link>https://brands.in/blogunilever-samy-global-influencer-strategy-knorr-hellmanns</link>
<guid>https://brands.in/blogunilever-samy-global-influencer-strategy-knorr-hellmanns</guid>
<description><![CDATA[ Unilever appoints SAMY for global influencer strategy across Knorr and Hellmann&#039;s in 13 markets. Here&#039;s what this mandate means for brands and marketers worldwide. ]]></description>
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<pubDate>Thu, 26 Mar 2026 14:28:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Unilever SAMY influencer strategy, global influencer marketing, Knorr Hellmanns creator marketing, SAMY Maia platform, influencer marketing 2026, glocal brand strategy, creator partnerships FMCG, social-first agency Unilever, influencer marketing scale</media:keywords>
</item>

<item>
<title>IPL 2026: When 15&#45;Year&#45;Olds and 44&#45;Year&#45;Olds Share the Same Dressing Room</title>
<link>https://brands.in/blogipl-2026-age-squads-generational-divide-brand-marketing</link>
<guid>https://brands.in/blogipl-2026-age-squads-generational-divide-brand-marketing</guid>
<description><![CDATA[ IPL 2026 squads reveal a generational divide — from 15-year-old debutants to 44-year-old veterans. Here&#039;s what the age dynamics mean for Indian brands and marketers. ]]></description>
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<pubDate>Thu, 26 Mar 2026 14:12:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL 2026 squad age, generational divide IPL, youngest oldest IPL players, IPL franchise strategy, Vaibhav Suryavanshi IPL, MS Dhoni IPL 2026, IPL brand marketing, cricket sponsorship India, IPL squad analysis 2026</media:keywords>
</item>

<item>
<title>The Dhurandhar Effect: How Smart Brands Turned 6 Words Into a Marketing Movement</title>
<link>https://brands.in/blogdhurandhar-trend-brand-marketing-india-reactive-cultural-marketing</link>
<guid>https://brands.in/blogdhurandhar-trend-brand-marketing-india-reactive-cultural-marketing</guid>
<description><![CDATA[ How Indian brands used the Dhurandhar dialogue trend for reactive marketing — from mental health campaigns to civic messaging. Key lessons for Indian brand managers. ]]></description>
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<pubDate>Thu, 26 Mar 2026 13:18:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dhurandhar marketing trend, reactive marketing India, Bollywood brand campaigns, cultural marketing India 2026, meme marketing brands, topical advertising India, brand communication strategy, pop culture marketing, viral trend brands India</media:keywords>
</item>

<item>
<title>Navi UPI Backs 3 IPL Teams: The Smartest Payments Play of the 2026 Season</title>
<link>https://brands.in/blognavi-upi-ipl-2026-rcb-csk-srh-official-payments-partner</link>
<guid>https://brands.in/blognavi-upi-ipl-2026-rcb-csk-srh-official-payments-partner</guid>
<description><![CDATA[ Navi UPI partners with RCB, CSK, and SRH as Official Payments Partner for IPL 2026. Here&#039;s the marketing strategy behind this multi-team cricket sponsorship play. ]]></description>
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<pubDate>Thu, 26 Mar 2026 12:53:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navi UPI IPL 2026, Official Payments Partner IPL, RCB CSK SRH sponsor, fintech cricket sponsorship, UPI brand marketing India, IPL team partnerships, digital payments IPL, T20 brand activation, cricket sponsorship strategy India</media:keywords>
</item>

<item>
<title>Omnicom Clears The Trade Desk: What This Audit Verdict Means for Programmatic Advertising</title>
<link>https://brands.in/blogomnicom-audit-trade-desk-programmatic-transparency-india</link>
<guid>https://brands.in/blogomnicom-audit-trade-desk-programmatic-transparency-india</guid>
<description><![CDATA[ Omnicom&#039;s independent audit of The Trade Desk found zero billing issues. Here&#039;s what this verdict means for programmatic advertising transparency in India and globally. ]]></description>
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<pubDate>Thu, 26 Mar 2026 11:57:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Omnicom audit Trade Desk, programmatic advertising transparency, DSP billing India, The Trade Desk India, Publicis Trade Desk dispute, ad tech transparency, programmatic media buying, demand-side platform audit, digital advertising India 2026</media:keywords>
</item>

<item>
<title>Hari Om OTT x Amazon MX Player: Is Devotional Content India&amp;apos;s Next Big Streaming Category?</title>
<link>https://brands.in/bloghari-om-ott-amazon-mx-player-devotional-content-india</link>
<guid>https://brands.in/bloghari-om-ott-amazon-mx-player-devotional-content-india</guid>
<description><![CDATA[ Hari Om OTT partners with Amazon MX Player for devotional content distribution in India and globally. Here&#039;s what this deal means for Indian brands and advertisers. ]]></description>
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<pubDate>Thu, 26 Mar 2026 11:25:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hari Om OTT, Amazon MX Player, devotional content India, mythological streaming, faith-based OTT, Indian spiritual content, Amazon Prime Video India, niche OTT platform, religious content streaming, Indian diaspora content</media:keywords>
</item>

<item>
<title>ZEE5 Goes Free on Samsung Smart TVs: 5 FAST Channels That Could Reshape India&amp;apos;s CTV Game</title>
<link>https://brands.in/blogzee5-samsung-tv-plus-fast-channels-india-ctv</link>
<guid>https://brands.in/blogzee5-samsung-tv-plus-fast-channels-india-ctv</guid>
<description><![CDATA[ ZEE5 launches 5 FAST channels on Samsung TV Plus India — free, no login needed. Here&#039;s what this CTV move means for Indian brands and advertisers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4bb6157beb.jpg" length="72358" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 11:00:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5 FAST channels, Samsung TV Plus India, Connected TV advertising, CTV India 2026, free streaming India, OTT advertising, FAST channel launch, Samsung Smart TV content, ZEE5 Samsung partnership, digital entertainment India</media:keywords>
</item>

<item>
<title>TDSAT Steps In as Prasar Bharati&amp;apos;s WAVES OTT Plan Hits a Regulatory Wall</title>
<link>https://brands.in/blogtdsat-prasar-bharati-waves-ott-aidcf-dispute-india-broadcast-regulation</link>
<guid>https://brands.in/blogtdsat-prasar-bharati-waves-ott-aidcf-dispute-india-broadcast-regulation</guid>
<description><![CDATA[ TDSAT issues notice to Prasar Bharati over WAVES OTT onboarding dispute. Here is what the AIDCF petition means for India&#039;s broadcast and digital media landscape. ]]></description>
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<pubDate>Thu, 26 Mar 2026 10:45:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TDSAT Prasar Bharati WAVES OTT, AIDCF petition, programmatic DOOH India, broadcast regulation India, OTT onboarding dispute, Uplinking Downlinking Guidelines 2022, linear TV streaming India, hybrid content distribution, media regulatory India 2026, WAVES platform, broadcast digital convergence India</media:keywords>
</item>

<item>
<title>Tribes Bets Big on Data&#45;Led OOH: Why This Investment Changes Outdoor Advertising in India</title>
<link>https://brands.in/blogtribes-invests-dgtoohl-programmatic-dooh-india-ooh-advertising</link>
<guid>https://brands.in/blogtribes-invests-dgtoohl-programmatic-dooh-india-ooh-advertising</guid>
<description><![CDATA[ Tribes invests in DGTOOHL to bring programmatic DOOH and real-time audience intelligence to Indian brands. Here is what this deal means for outdoor advertising. ]]></description>
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<pubDate>Thu, 26 Mar 2026 10:29:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tribes DGTOOHL investment, programmatic DOOH India, data-driven OOH advertising, digital out-of-home India, OOH media technology, Mobiyoung, audience intelligence, outdoor advertising India 2026, programmatic outdoor media, OOH measurement, Tribes agency India, DOOH campaign optimisation</media:keywords>
</item>

<item>
<title>Airbnb&amp;apos;s Smartest India Move Yet: Group Travel, Real Emotions, Big Stars</title>
<link>https://brands.in/blogairbnb-vijay-deverakonda-rashmika-group-travel-india-campaign</link>
<guid>https://brands.in/blogairbnb-vijay-deverakonda-rashmika-group-travel-india-campaign</guid>
<description><![CDATA[ Airbnb&#039;s new India campaign with Vijay Deverakonda &amp; Rashmika Mandanna spotlights group travel culture. Here&#039;s what every Indian marketer needs to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4b4a487e5b.jpg" length="96247" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 10:02:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Airbnb India campaign, Vijay Deverakonda Rashmika Mandanna Airbnb, group travel India, buddymoon trend, Airbnb group stays, Indian travel marketing, brand campaign 2026, celebrity endorsement India, shared travel experience, Koh Samui villa, Indian consumer behaviour, travel advertising India</media:keywords>
</item>

<item>
<title>ZEEL&amp;apos;s Big Sales Reshuffle: 9 Leaders, One Bold Revenue Vision</title>
<link>https://brands.in/blogzeel-national-sales-leadership-restructure-revenue-strategy-2026</link>
<guid>https://brands.in/blogzeel-national-sales-leadership-restructure-revenue-strategy-2026</guid>
<description><![CDATA[ ZEEL restructures national sales leadership across verticals under Sandeep Mehrotra. Here&#039;s what this strategic reshuffle means for Indian media and advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c3d58fc3181.jpg" length="67883" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 18:01:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEEL, Zee Entertainment, national sales leadership, Sandeep Mehrotra, sales restructure, advertisement revenue, Indian broadcasting, Ankur Kapila, regional sales India, media industry reshuffle, Brand Works IP, digital sales OTT, broadcast advertising India, Zee network, revenue strategy 2026</media:keywords>
</item>

<item>
<title>Arjun Rampal Stars in Billionaire — Amazon MX Player&amp;apos;s Boldest Bet Yet</title>
<link>https://brands.in/blogamazon-mx-player-billionaire-arjun-rampal-hansal-mehta-original-series</link>
<guid>https://brands.in/blogamazon-mx-player-billionaire-arjun-rampal-hansal-mehta-original-series</guid>
<description><![CDATA[ Amazon MX Player announces Billionaire starring Arjun Rampal, directed by Hansal Mehta. Here&#039;s what this means for India&#039;s free streaming wars in 2026. ]]></description>
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<pubDate>Wed, 25 Mar 2026 17:45:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player, Billionaire series, Arjun Rampal, Hansal Mehta, free streaming India, AVOD platform, Amazon originals, Robbie Grewal, OTT India 2026, ad-supported streaming, Amazon Ads Connected Worlds, premium content India, digital advertising, Almighty Motion Picture, Amogh Dusad</media:keywords>
</item>

<item>
<title>Kareena Kapoor Khan fronts Organic Tattva&amp;apos;s new wellness campaign built around &amp;apos;Shuddhasana&amp;apos;</title>
<link>https://brands.in/blogorganic-tattva-shuddhasana-kareena-kapoor-khan-wellness-campaign-2026</link>
<guid>https://brands.in/blogorganic-tattva-shuddhasana-kareena-kapoor-khan-wellness-campaign-2026</guid>
<description><![CDATA[ Organic Tattva launches &#039;Shuddhasana&#039; wellness campaign with Kareena Kapoor Khan — positioning organic eating alongside yoga as an equal pillar of holistic health for urban Indian households. ]]></description>
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<pubDate>Wed, 25 Mar 2026 17:30:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Organic Tattva, Shuddhasana campaign, Kareena Kapoor Khan, organic food India, wellness marketing, FMCG branding, organic rice and pulses, clean eating, QR traceability, food transparency, holistic wellness, yoga lifestyle integration, Indian organic market, health conscious consumers, brand campaign India</media:keywords>
</item>

<item>
<title>Equitas SFB Doubles Down on IPL 2026 With CSK &amp;amp; GT</title>
<link>https://brands.in/blogequitas-sfb-ipl-2026-csk-gujarat-titans-partnership</link>
<guid>https://brands.in/blogequitas-sfb-ipl-2026-csk-gujarat-titans-partnership</guid>
<description><![CDATA[ Equitas SFB renews IPL 2026 deals with CSK &amp; Gujarat Titans. Here&#039;s what &#039;Bank Like a Champion&#039; means for regional banking brands in India. ]]></description>
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<pubDate>Wed, 25 Mar 2026 17:09:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Equitas SFB, IPL 2026, CSK partnership, Gujarat Titans, Bank Like a Champion, small finance bank, cricket sponsorship, regional banking India, Equitas Small Finance Bank, IPL brand strategy, sports marketing India, CSK official banking partner, fixed deposits, savings account, Vignesh Murali</media:keywords>
</item>

<item>
<title>NDTV.com reinforces digital dominance as India&amp;apos;s most visited English news website</title>
<link>https://brands.in/blogndtv-com-india-most-visited-english-news-website-february-2026</link>
<guid>https://brands.in/blogndtv-com-india-most-visited-english-news-website-february-2026</guid>
<description><![CDATA[ NDTV.com records 37.3 million users in February 2026 per Comscore data, retaining its position as India&#039;s most visited English news website amid global AI-driven traffic disruption. ]]></description>
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<pubDate>Wed, 25 Mar 2026 15:37:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NDTV.com most visited, India English news website, NDTV February 2026, Comscore MMX data, digital news India, NDTV 37.3 million users, India homepage news, digital media leadership, news platform India, NDTV Rahul Kanwal</media:keywords>
</item>

<item>
<title>IPL media rights to plateau at $5.4 billion in 2028–32 cycle: MPA report</title>
<link>https://brands.in/blogipl-media-rights-plateau-5-4-billion-2028-32-mpa-report</link>
<guid>https://brands.in/blogipl-media-rights-plateau-5-4-billion-2028-32-mpa-report</guid>
<description><![CDATA[ IPL media rights projected to plateau at $5.4 billion in 2028–32 cycle per MPA report — signalling the end of compounded growth and a structural shift for brands, broadcasters, and franchise investors. ]]></description>
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<pubDate>Wed, 25 Mar 2026 15:12:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL media rights 2028, IPL rights plateau, Media Partners Asia report, JioHotstar IPL, IPL franchise valuation, IPL advertising India, cricket media rights, IPL 2028-32 cycle, sports marketing India, IPL commercial slowdown</media:keywords>
</item>

<item>
<title>GD Foods TOPS unveils &amp;apos;Foodies Ka Choice&amp;apos; campaign featuring Kareena Kapoor</title>
<link>https://brands.in/bloggd-foods-tops-foodies-ka-choice-kareena-kapoor-campaign-2026</link>
<guid>https://brands.in/bloggd-foods-tops-foodies-ka-choice-kareena-kapoor-campaign-2026</guid>
<description><![CDATA[ GD Foods TOPS launches &#039;Foodies Ka Choice&#039; campaign with Kareena Kapoor — a taste-first brand repositioning backed by AWL Agri Business across a 360-degree media rollout in 2026. ]]></description>
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<pubDate>Wed, 25 Mar 2026 14:00:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TOPS Foodies Ka Choice, Kareena Kapoor TOPS, GD Foods campaign, AWL Agri Business, TOPS sauces India, FMCG brand campaign 2026, Indian condiments market, taste-first brand, celebrity FMCG campaign, TOPS pickles ketchup</media:keywords>
</item>

<item>
<title>Pritish Nandy Communications marks 32 years with new brand film</title>
<link>https://brands.in/blogpritish-nandy-communications-32-years-brand-film-2026</link>
<guid>https://brands.in/blogpritish-nandy-communications-32-years-brand-film-2026</guid>
<description><![CDATA[ Pritish Nandy Communications marks 32 years with a brand film by White Turtle Studios — tracing its journey from 1993 terrestrial TV to global streaming across 240-plus countries. ]]></description>
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<pubDate>Wed, 25 Mar 2026 13:38:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pritish Nandy Communications, PNC brand film, 32 years PNC, White Turtle Studios, Indian entertainment legacy, Trailer Park Group, Four More Shots Please, Indian content company, media entertainment India, PNC 2026</media:keywords>
</item>

<item>
<title>Škoda Auto India and BBH India launch &amp;apos;Easy to Love&amp;apos; campaign for new Škoda Kushaq</title>
<link>https://brands.in/blogskoda-kushaq-easy-to-love-campaign-bbh-india-2026</link>
<guid>https://brands.in/blogskoda-kushaq-easy-to-love-campaign-bbh-india-2026</guid>
<description><![CDATA[ Škoda Auto India and BBH India launch &#039;Easy to Love&#039; campaign for new Škoda Kushaq — blending DDLJ nostalgia, humour, and cinematic storytelling across a 360-degree media rollout. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c383c42cb6d.jpg" length="99611" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 13:15:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Škoda Kushaq, Easy to Love campaign, BBH India, Škoda Auto India, Dilwale Dulhania Le Jayenge, Indian SUV campaign, Škoda Kushaq launch, automotive advertising India, nostalgia marketing, integrated campaign 2026</media:keywords>
</item>

<item>
<title>Pratik Gandhi named brand ambassador for TimBuckDo</title>
<link>https://brands.in/blogpratik-gandhi-brand-ambassador-timbuckdo-chief-bro-officer-2026</link>
<guid>https://brands.in/blogpratik-gandhi-brand-ambassador-timbuckdo-chief-bro-officer-2026</guid>
<description><![CDATA[ Pratik Gandhi named brand ambassador and Chief Bro Officer of TimBuckDo — a purpose-led, data-validated partnership redefining celebrity collaboration for India&#039;s gig economy platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c383b7563cb.jpg" length="63859" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 13:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pratik Gandhi, TimBuckDo, brand ambassador, Chief Bro Officer, gig economy India, student platform India, TimBuckDo Innovations, celebrity brand partnership, Ideabaaz, Indian startup marketing 2026</media:keywords>
</item>

<item>
<title>SW Network bags social media mandate for Lava Mobiles</title>
<link>https://brands.in/blogsw-network-social-media-mandate-lava-mobiles-2026</link>
<guid>https://brands.in/blogsw-network-social-media-mandate-lava-mobiles-2026</guid>
<description><![CDATA[ SW Network wins Lava Mobiles&#039; social media mandate — leading creative campaigns, cultural storytelling, and community engagement for India&#039;s homegrown mobile brand in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c383b22edc0.jpg" length="21067" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 12:40:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SW Network, Lava Mobiles, social media mandate, Lava International, homegrown Indian brand, creative agency India, mobile brand marketing, digital storytelling India, agency win 2026, Indian technology brand</media:keywords>
</item>

<item>
<title>Experience Commerce wins social media mandate for FiatPe</title>
<link>https://brands.in/blogexperience-commerce-social-media-mandate-fiatpe-2026</link>
<guid>https://brands.in/blogexperience-commerce-social-media-mandate-fiatpe-2026</guid>
<description><![CDATA[ Experience Commerce wins FiatPe&#039;s annual social media mandate after a multi-agency pitch — covering Instagram, LinkedIn, YouTube strategy for India&#039;s merchant-first fintech platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c379312cc38.jpg" length="82321" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 12:16:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Experience Commerce, FiatPe, social media mandate, fintech social media, Cheil SWA Group, digital payments India, merchant-first fintech, FiatPe marketing, social media strategy India, fintech brand building 2026</media:keywords>
</item>

<item>
<title>Sumit Kohli joins dentsu as Head of Investment — APAC</title>
<link>https://brands.in/blogsumit-kohli-dentsu-head-investment-apac-2026</link>
<guid>https://brands.in/blogsumit-kohli-dentsu-head-investment-apac-2026</guid>
<description><![CDATA[ Sumit Kohli joins dentsu as Head of Investment APAC after a decade at Publicis Media — signalling a strategic push for client-first, outcome-driven media investment across Asia-Pacific. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c37930b9354.jpg" length="32986" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 12:00:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sumit Kohli, dentsu APAC, Head of Investment dentsu, Publicis Media, media investment APAC, dentsu leadership 2026, APAC media agency, media accountability, investment strategy APAC, dentsu appointment</media:keywords>
</item>

<item>
<title>ABFRL appoints Suraj Bahirwani as Pantaloons CEO&#45;designate</title>
<link>https://brands.in/blogabfrl-suraj-bahirwani-pantaloons-ceo-designate-2026</link>
<guid>https://brands.in/blogabfrl-suraj-bahirwani-pantaloons-ceo-designate-2026</guid>
<description><![CDATA[ ABFRL appoints Suraj Bahirwani as Pantaloons CEO-designate and Marco Agnolin as OWND CEO in a sweeping leadership transition approved on March 24, 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c376d6158c4.jpg" length="35042" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 11:46:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ABFRL, Suraj Bahirwani, Pantaloons CEO, Marco Agnolin OWND, Nikhil Modha CFO, Aditya Birla Fashion Retail, leadership appointments 2026, Pantaloons CEO-designate, fashion retail India, ABFRL leadership changes</media:keywords>
</item>

<item>
<title>Sartaj Kadian elevated to Director — Digital Marketing at adidas</title>
<link>https://brands.in/blogsartaj-kadian-director-digital-marketing-adidas</link>
<guid>https://brands.in/blogsartaj-kadian-director-digital-marketing-adidas</guid>
<description><![CDATA[ Sartaj Kadian elevated to Director Digital Marketing at adidas after 5 years — what this leadership move signals for brand strategy and digital marketing in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c376d24c993.jpg" length="43090" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 11:26:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sartaj Kadian, adidas digital marketing, director digital marketing adidas, performance marketing leader, MENA CIS marketing, digital marketing promotion, adidas marketing team, brand performance marketing, digital marketing leadership 2026, adidas India</media:keywords>
</item>

<item>
<title>Cleartrip&amp;apos;s &amp;apos;Chidhiya Udd&amp;apos; campaign turns childhood nostalgia into summer travel bookings</title>
<link>https://brands.in/blogcleartrip-chidhiya-udd-nation-on-vacation-campaign-2026</link>
<guid>https://brands.in/blogcleartrip-chidhiya-udd-nation-on-vacation-campaign-2026</guid>
<description><![CDATA[ Cleartrip&#039;s #NationOnVacation 2026 campaign uses the childhood game Chidhiya Udd to inspire summer travel bookings. Here&#039;s what marketers can learn from this nostalgia-led strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c37251aa8a6.jpg" length="71428" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 11:04:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cleartrip, NationOnVacation, Chidhiya Udd, summer sale, nostalgia marketing, travel campaign India, Flipkart travel, NoVac 2026</media:keywords>
</item>

<item>
<title>Navin&amp;apos;s &amp;apos;This Is It&amp;apos; Campaign Redefines Ready&#45;to&#45;Move Home Buying</title>
<link>https://brands.in/blognavins-this-is-it-campaign-ready-to-move-homes-chennai</link>
<guid>https://brands.in/blognavins-this-is-it-campaign-ready-to-move-homes-chennai</guid>
<description><![CDATA[ Navin&#039;s &#039;This Is It&#039; campaign promotes ready-to-move homes in Chennai with a 360° rollout. Here&#039;s what Indian marketers can learn from this bold real estate campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c36e555b290.jpg" length="78228" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 10:40:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navin&#039;s campaign, ready-to-move homes, Starwood Towers 3.0, Medavakkam real estate, Chennai housing, real estate marketing India</media:keywords>
</item>

<item>
<title>Polycab moves from wires to fans: a masterclass in brand extension</title>
<link>https://brands.in/blogpolycab-fans-campaign-brand-extension-wires-cables-india-2026</link>
<guid>https://brands.in/blogpolycab-fans-campaign-brand-extension-wires-cables-india-2026</guid>
<description><![CDATA[ Polycab India expands into the fans category with a strategic brand campaign leveraging trust built in wires and cables. The initiative highlights “trust transfer,” positioning fans as a natural extension of Polycab-powered homes while targeting performance-driven, quality-conscious Indian consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2826129d9d.jpg" length="86465" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 18:00:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Polycab fans, brand extension, trust transfer, electrical appliances, India fans market, home solutions</media:keywords>
</item>

<item>
<title>JioStar vs Legends League: when sports media rights go to court</title>
<link>https://brands.in/blogjiostar-legends-league-delhi-hc-media-rights-breach-2026</link>
<guid>https://brands.in/blogjiostar-legends-league-delhi-hc-media-rights-breach-2026</guid>
<description><![CDATA[ JioStar India flagged an alleged breach of a Delhi High Court restraint order linked to the Legends League Cricket Masters T20 tournament. Despite a March 18, 2026 court order restricting Absolute Legends Sports and Blue God Entertainment from dealing with the tournament&#039;s media rights, the league allegedly continued broadcasting across multiple platforms. Sony halted its telecast following JioStar&#039;s communication, while a contempt application was filed for continued streaming elsewhere. The case highlights critical gaps in sports media rights compliance and brand safety for Indian advertisers and broadcast partners. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2813873110.jpg" length="35718" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 17:51:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar Legends League court case, Delhi High Court media rights order, sports broadcasting rights India 2026, Absolute Legends Sports contempt, Sony broadcast halt Legends League, sports media rights dispute India, JioStar legal action cricket, brand safety sports sponsorship India, cricket broadcast rights violation, sports rights compliance India</media:keywords>
</item>

<item>
<title>India&amp;apos;s 15,000 AI scholarships: the creative economy just got serious</title>
<link>https://brands.in/blogmib-iict-google-youtube-ai-scholarships-india-creative-sector-2026</link>
<guid>https://brands.in/blogmib-iict-google-youtube-ai-scholarships-india-creative-sector-2026</guid>
<description><![CDATA[ India&#039;s Ministry of Information and Broadcasting, in partnership with IICT, Google, and YouTube, has launched a national AI skilling programme offering 15,000 scholarships to creators, storytellers, and digital professionals. Covering media, animation, gaming, and digital storytelling, the two-phase programme combines Google Career Certificates, Generative AI learning paths, and hands-on YouTube best practices. For Indian brands and agencies, this initiative signals a fundamental upgrade to the country&#039;s creative talent pipeline — making AI-fluent content professionals a near-term reality rather than a distant aspiration. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2801a800cc.jpg" length="86453" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 17:45:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MIB AI scholarships 2026, IICT Google YouTube partnership, AI skilling India creators, national AI programme India, Google Career Certificates India, creator economy India 2026, digital storytelling AI India, Ministry of Information Broadcasting Google, generative AI creative sector, YouTube creator skills India</media:keywords>
</item>

<item>
<title>Captain Steel and Sourav Ganguly redefine how India builds strong homes</title>
<link>https://brands.in/blogcaptain-steel-sourav-ganguly-tvc-saatchi-saatchi-india-tmt-rebars</link>
<guid>https://brands.in/blogcaptain-steel-sourav-ganguly-tvc-saatchi-saatchi-india-tmt-rebars</guid>
<description><![CDATA[ Saatchi &amp; Saatchi India has launched a new TVC for Captain Steel featuring cricket legend Sourav Ganguly, targeting India&#039;s commoditised TMT rebars market. The campaign draws a smart parallel between cement and TMT rebars — educating homebuilders that structural strength depends equally on both materials. Carrying the brand platform &#039;Strong Home, Strong Nation,&#039; the film challenges consumers to apply the same diligence to choosing TMT rebars as they do to cement, marking a bold category-creation move in India&#039;s construction marketing landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c27e45220de.jpg" length="87638" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 17:36:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Captain Steel TVC 2026, Saatchi Saatchi India, Sourav Ganguly Captain Steel, TMT rebars India, construction marketing India, category creation advertising, Strong Home Strong Nation, steel brand campaign India, home construction awareness, TMT steel brand India</media:keywords>
</item>

<item>
<title>DNPA gets new leadership: what it means for digital news in India</title>
<link>https://brands.in/blogdnpa-new-chairperson-puneet-gupt-digital-news-india-2026</link>
<guid>https://brands.in/blogdnpa-new-chairperson-puneet-gupt-digital-news-india-2026</guid>
<description><![CDATA[ India&#039;s Digital News Publishers Association has appointed Puneet Gupt, COO of Times Internet, as its new Chairperson, with Anant Goenka of The Indian Express Group stepping in as Vice Chairperson. The leadership change comes at a defining moment — as AI reshapes content discovery, referral traffic drops, and publisher revenues face pressure. For Indian brands and advertisers, DNPA&#039;s new direction on policy and commercial frameworks will directly influence digital news advertising quality, brand safety standards, and the long-term health of India&#039;s digital information ecosystem. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c27036540f8.jpg" length="71875" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 16:46:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DNPA Chairperson 2026, Puneet Gupt Times Internet, Anant Goenka Indian Express, Digital News Publishers Association India, digital news publishing India, AI and news publishers, digital advertising India, brand safety news platforms, DNPA leadership change, Indian media policy 202</media:keywords>
</item>

<item>
<title>India&amp;apos;s ₹2.78 trillion M&amp;amp;E boom: why it&amp;apos;s an AND market now</title>
<link>https://brands.in/blogindia-me-industry-and-market-ficci-ey-report-2026</link>
<guid>https://brands.in/blogindia-me-industry-and-market-ficci-ey-report-2026</guid>
<description><![CDATA[ India&#039;s media and entertainment industry hit ₹2.78 trillion in 2025, outpacing GDP growth. At the FICCI–EY M&amp;E Report 2026 launch, JioStar&#039;s Kevin Vaz described India as an &quot;AND market&quot; — where digital, television, cinema, and live formats grow simultaneously rather than competing. With the sector projected to cross ₹3 trillion by 2027, brands must rethink channel strategy, sports sponsorship, and AI adoption to stay ahead in India&#039;s multi-screen media landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c26c518a5ce.jpg" length="95904" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 16:20:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India M&amp;E industry 2026, FICCI EY report 2026, Kevin Vaz JioStar, Indian media and entertainment growth, AND market India, digital media India, connected TV India, OTT advertising India, JioHotstar streaming, media convergence India</media:keywords>
</item>

<item>
<title>Silverpush Bets on a Decade of Loyalty With Sinha&amp;apos;s APAC Elevation</title>
<link>https://brands.in/blogsilverpush-chaitanya-sinha-managing-director-apac</link>
<guid>https://brands.in/blogsilverpush-chaitanya-sinha-managing-director-apac</guid>
<description><![CDATA[ Silverpush elevates Chaitanya Sinha to Managing Director APAC — a decade-long journey from senior sales manager to regional head signals big adtech ambitions. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c23d9668d30.jpg" length="58854" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 13:00:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chaitanya Sinha Silverpush, Silverpush Managing Director APAC, Silverpush APAC expansion, adtech leadership India, AI advertising APAC, Silverpush elevation 2026, contextual advertising Asia Pacific, programmatic adtech India, Silverpush growth strategy, digital advertising APAC 2026</media:keywords>
</item>

<item>
<title>Why Duroflex Is Turning Its Stores Into a Marketing Channel</title>
<link>https://brands.in/blogduroflex-ullas-vijay-retail-experience-centres-brand-building-sleep-wellness</link>
<guid>https://brands.in/blogduroflex-ullas-vijay-retail-experience-centres-brand-building-sleep-wellness</guid>
<description><![CDATA[ Duroflex CMO Ullas Vijay on why experience stores are the new marketing frontier — and how &#039;Designed to De-Stress&#039; is rewriting India&#039;s sleep category playbook. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c234911a5c3.jpg" length="45536" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 12:59:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Duroflex experience store, Ullas Vijay Duroflex CMO, Designed to De-Stress, Duroflex retail expansion India, sleep wellness brand India, Duroflex Indiranagar store, mattress brand repositioning, retail as marketing channel India, Duroflex brand refresh, sleep tech India, stress management brand, Duroflex 2026 strategy</media:keywords>
</item>

<item>
<title>Swiss Beauty Just Turned a 90s Sitcom Into a Makeup Collection</title>
<link>https://brands.in/blogswiss-beauty-friends-craze-collection-warner-bros-launch</link>
<guid>https://brands.in/blogswiss-beauty-friends-craze-collection-warner-bros-launch</guid>
<description><![CDATA[ Swiss Beauty launches a FRIENDS-inspired CRAZE makeup collection with Warner Bros. — here&#039;s why nostalgia-driven beauty is India&#039;s smartest brand play right now. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2319817264.jpg" length="100186" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 12:42:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Swiss Beauty FRIENDS collection, CRAZE makeup collection, Warner Bros beauty collaboration India, FRIENDS inspired makeup India, Swiss Beauty CRAZE launch, nostalgia beauty marketing India, entertainment IP beauty collaboration, limited edition makeup India, Gen Z beauty brands India, pop culture beauty products, Swiss Beauty Warner Bros</media:keywords>
</item>

<item>
<title>Amazon MX Player&amp;apos;s Fatafat Makes Micro&#45;Dramas Free for All Indians</title>
<link>https://brands.in/blogamazon-mx-player-fatafat-free-micro-drama-india-launch</link>
<guid>https://brands.in/blogamazon-mx-player-fatafat-free-micro-drama-india-launch</guid>
<description><![CDATA[ Amazon MX Player launches Fatafat — India&#039;s first free micro-drama platform. Here&#039;s why this changes the streaming game for brands and audiences alike. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c23193cc7ea.jpg" length="86592" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 12:24:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player Fatafat, free micro-drama India, Fatafat launch, micro-drama platform India, mobile-first content India, Munawar Faruqui MX Player, free streaming India, short-form content advertising, Amazon MX Player content strategy, micro-drama brand opportunities India, ad-supported streaming India</media:keywords>
</item>

<item>
<title>Publicis Production Goes Global With Varun Shah&amp;apos;s Expanded Role</title>
<link>https://brands.in/blogvarun-shah-publicis-production-global-creative-transformation-lead</link>
<guid>https://brands.in/blogvarun-shah-publicis-production-global-creative-transformation-lead</guid>
<description><![CDATA[ Publicis Production elevates Varun Shah to Global Creative Transformation Lead — what this means for the future of scaled content production across markets. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c222bbdb9a1.jpg" length="30022" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 11:51:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Varun Shah Publicis Production, Global Creative Transformation Lead, Publicis Groupe India, Prodigious Content Factory, scaled craft production, creator ecosystem advertising, production transformation global, Dharma 2.0 branded content, Indian advertising global leadership, always-on content production, tech-enabled creative workflows</media:keywords>
</item>

<item>
<title>Croma Hires a Streaming Veteran to Fix Its Customer Experience</title>
<link>https://brands.in/blogcroma-piush-kothari-chief-customer-experience-officer</link>
<guid>https://brands.in/blogcroma-piush-kothari-chief-customer-experience-officer</guid>
<description><![CDATA[ Croma appoints Piush Kothari as Chief Customer Experience Officer — why this streaming-to-retail leadership move signals a big CX shift for India&#039;s top electronics retailer. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c21e320c2e7.jpg" length="69394" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 11:29:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Piush Kothari Croma, Chief Customer Experience Officer India, Croma CXO appointment, JioHotstar EVP, Disney Hotstar leadership, Croma customer experience, Indian retail CX, consumer electronics retail India, Tata Croma leadership, omnichannel retail India, CX strategy Indian brands</media:keywords>
</item>

<item>
<title>Livpure Renews Gujarat Titans Deal to Win India&amp;apos;s Kitchen Battle</title>
<link>https://brands.in/bloglivpure-gujarat-titans-ipl-2026-partnership-extended</link>
<guid>https://brands.in/bloglivpure-gujarat-titans-ipl-2026-partnership-extended</guid>
<description><![CDATA[ Livpure extends its Gujarat Titans IPL 2026 partnership — how a water purifier brand is using cricket to win India&#039;s kitchen appliance market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c21e31bdb0f.jpg" length="83046" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 11:06:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Livpure IPL 2026, Gujarat Titans partner, Livpure kitchen appliances, water purifier brand IPL, Livpure Gujarat Titans extension, IPL franchise sponsorship, home appliance brand cricket, Rakesh Kaul Livpure, brand expansion IPL, urban consumer marketing India</media:keywords>
</item>

<item>
<title>Scapia Bets Big on IPL 2026 With RCB &amp;amp; Gujarat Titans Deals</title>
<link>https://brands.in/blogscapia-rcb-gujarat-titans-ipl-2026-official-partner</link>
<guid>https://brands.in/blogscapia-rcb-gujarat-titans-ipl-2026-official-partner</guid>
<description><![CDATA[ Scapia partners with RCB and Gujarat Titans for IPL 2026 — here&#039;s how India&#039;s travel fintech is rewriting the rules of cricket fan engagement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2193763929.jpg" length="120304" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 10:46:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Scapia IPL 2026, RCB official partner, Gujarat Titans credit card partner, Scapia Royal Entourage, Day with the Titans, The Game is Yours, Scapia Supershot, IPL fan engagement, travel fintech India, franchise cricket sponsorship, brand partnerships IPL, Indian fintech marketing</media:keywords>
</item>

<item>
<title>ABBY Awards 2026 Gets a Global Creative Powerhouse as Jury Chair</title>
<link>https://brands.in/blogabby-awards-2026-bianca-guimaraes-jury-chair-still-digital</link>
<guid>https://brands.in/blogabby-awards-2026-bianca-guimaraes-jury-chair-still-digital</guid>
<description><![CDATA[ ABBY Awards 2026 names Bianca Guimaraes jury chair for Still Digital — here&#039;s why this global appointment matters for India&#039;s creative industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c214d9e1a64.jpg" length="113884" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 10:10:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ABBY Awards 2026, Bianca Guimaraes, Still Digital jury, Goafest 2026, Mischief USA, Indian advertising awards, The One Club, independent agency, digital creative, WARC, brand strategy India, Effies, creative jury chair, Ad Age, Indian marketing industry</media:keywords>
</item>

<item>
<title>Utkarsh Small Finance Bank Bets Big on Cricket With Mumbai Indians IPL 2026 Deal</title>
<link>https://brands.in/blogutkarsh-small-finance-bank-mumbai-indians-ipl-2026-partnership</link>
<guid>https://brands.in/blogutkarsh-small-finance-bank-mumbai-indians-ipl-2026-partnership</guid>
<description><![CDATA[ Utkarsh Small Finance Bank partners with Mumbai Indians as Official Banking Partner for IPL 2026. Here&#039;s why this sponsorship move is smarter than it looks. ]]></description>
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<pubDate>Mon, 23 Mar 2026 18:01:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Utkarsh Small Finance Bank, Mumbai Indians, IPL 2026, cricket sponsorship India, official banking partner, sports marketing, financial services branding, small finance bank, IPL partnerships, brand visibility India</media:keywords>
</item>

<item>
<title>Sumit Chaturvedi Joins The Economic Times as Consulting Editor</title>
<link>https://brands.in/blogsumit-chaturvedi-consulting-editor-economic-times-2026</link>
<guid>https://brands.in/blogsumit-chaturvedi-consulting-editor-economic-times-2026</guid>
<description><![CDATA[ Sumit Chaturvedi joins The Economic Times as Consulting Editor, bringing 22 years of business journalism expertise while continuing to build Voice Of India World News. ]]></description>
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<pubDate>Mon, 23 Mar 2026 17:51:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sumit Chaturvedi, Economic Times consulting editor, business journalism India, ET Now, Voice Of India World News, media appointments 2026, financial journalism, editorial leadership, senior media India</media:keywords>
</item>

<item>
<title>Panda&amp;apos;s Box Wants Families to Go Offline for 9 Nights This Navratri</title>
<link>https://brands.in/blogpandas-box-screen-free-navratri-digital-detox-campaign</link>
<guid>https://brands.in/blogpandas-box-screen-free-navratri-digital-detox-campaign</guid>
<description><![CDATA[ Panda&#039;s Box launches #ScreenFreeNavratri — a 9-day digital detox campaign encouraging Indian families to swap screen time for cultural activities during Navratri. ]]></description>
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<pubDate>Mon, 23 Mar 2026 17:41:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ScreenFreeNavratri, Panda&#039;s Box, digital detox India, children screen time, Navratri campaign, digital wellness, festive marketing India, offline activities kids, parenting brands, purpose marketing 2025</media:keywords>
</item>

<item>
<title>Godrej Flips Indian Hospitality on Its Head to Fight Mosquito&#45;Borne Diseases</title>
<link>https://brands.in/bloggodrej-machar-hai-mehman-nahi-csr-campaign-mosquito-prevention</link>
<guid>https://brands.in/bloggodrej-machar-hai-mehman-nahi-csr-campaign-mosquito-prevention</guid>
<description><![CDATA[ Godrej Consumer Products launches &#039;Machar Hai, Mehman Nahi&#039; — a CSR film under its EMBED initiative that flips India&#039;s hospitality culture to drive mosquito prevention awareness. The campaign targets dengue, malaria and chikungunya through community outreach, school programmes, wall art and digital storytelling across India. ]]></description>
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<pubDate>Mon, 23 Mar 2026 17:23:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Godrej Consumer Products, EMBED initiative, mosquito prevention India, CSR campaign 2025, dengue awareness, purpose marketing, behavioural change, GCPL campaign, public health India, Indian advertising</media:keywords>
</item>

<item>
<title>India&amp;apos;s Interactive Media Economy Hits $13.8 Billion — And Micro&#45;Dramas Are Just Getting Started</title>
<link>https://brands.in/blogindia-interactive-media-economy-micro-dramas-lumikai-2025</link>
<guid>https://brands.in/blogindia-interactive-media-economy-micro-dramas-lumikai-2025</guid>
<description><![CDATA[ India&#039;s interactive media market hits $13.8 billion as micro-dramas cross $300 million in year one. Lumikai&#039;s 2025 report reveals what it means for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c119257d4ae.jpg" length="58059" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 17:12:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India interactive media 2025, micro-dramas India, Lumikai report, gaming market India, mobile-first content, niche platforms, animation VFX India, interactive media economy, smartphone users India, brand marketing 2025</media:keywords>
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<item>
<title>Liqvd Asia Wins 4 New Mandates, Eyes ₹35 Crore Pipeline Boost</title>
<link>https://brands.in/blogliqvd-asia-four-new-mandates-2026-pipeline</link>
<guid>https://brands.in/blogliqvd-asia-four-new-mandates-2026-pipeline</guid>
<description><![CDATA[ Liqvd Asia secures four new mandates — Origami, Kasturi Foods, Sama.live, and Woodland — adding ₹35 crore to its 2026 business pipeline. The Mumbai digital-first agency signals a strong Q1 with integrated, data-led brand partnerships across diverse categories. ]]></description>
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<pubDate>Mon, 23 Mar 2026 16:43:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Liqvd Asia, new mandates 2026, digital marketing agency India, integrated marketing, brand mandates, Woodland, Kasturi Foods, Sama.live, Origami, agency pipeline India</media:keywords>
</item>

<item>
<title>Marathi ZEE5 unveils &amp;apos;hey kay navin?&amp;apos; — a series about what happens after happily ever after</title>
<link>https://brands.in/blogzee5-marathi-hey-kay-navin-priya-bapat-umesh-kamat-trailer-march-2026</link>
<guid>https://brands.in/blogzee5-marathi-hey-kay-navin-priya-bapat-umesh-kamat-trailer-march-2026</guid>
<description><![CDATA[ Marathi ZEE5 releases the trailer for hey kay navin? starring Priya bapat and Umesh kamat. The original series premieres march 31 and explores marriage, identity, and ambition. ]]></description>
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<pubDate>Mon, 23 Mar 2026 16:13:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hey kay navin, Marathi ZEE5, Priya bapat, Umesh kamat, Varun narvekar, marathi original series, ZEE5 marathi, indian OTT content, marathi digital entertainment, relationship drama, slice of life series, streaming india, Hema VR, march 2026 premiere, marathi storytelling</media:keywords>
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<item>
<title>HMD elevates Rajasthan royals partnership to associate sponsor in third consecutive season</title>
<link>https://brands.in/bloghmd-rajasthan-royals-associate-sponsor-2025-helmet-branding</link>
<guid>https://brands.in/bloghmd-rajasthan-royals-associate-sponsor-2025-helmet-branding</guid>
<description><![CDATA[ HMD upgrades its rajasthan royals partnership to associate sponsor in year three, with helmet branding and a smartphone launch timed to maximise cricket season visibility. ]]></description>
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<pubDate>Mon, 23 Mar 2026 15:13:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HMD rajasthan royals, associate sponsor, helmet branding cricket, franchise cricket sponsorship, HMD india, smartphone launch cricket, Ravi kunwar, Alok chitre, cricket brand partnership, sports sponsorship india, IPL sponsorship, consumer tech cricket, rajasthan royals 2025, brand visibility cricket, HMD APAC</media:keywords>
</item>

<item>
<title>Organic tattva and Kareena kapoor khan introduce &amp;apos;shuddhasana&amp;apos; — where yoga meets clean eating</title>
<link>https://brands.in/blogorganic-tattva-shuddhasana-campaign-kareena-kapoor-khan-clean-eating</link>
<guid>https://brands.in/blogorganic-tattva-shuddhasana-campaign-kareena-kapoor-khan-clean-eating</guid>
<description><![CDATA[ Organic tattva launches shuddhasana campaign with Kareena kapoor khan, linking clean organic eating to yoga and wellness for modern indian families. Here is the full story. ]]></description>
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<pubDate>Mon, 23 Mar 2026 14:06:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Organic tattva, shuddhasana campaign, Kareena kapoor khan, clean eating india, organic food brand, wellness campaign, QR traceability, rice pulses organic, holistic wellness india, pure food, yoga wellness, indian households, Rohit mehrotra, organic lifestyle, festive brand campaign</media:keywords>
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<item>
<title>Thermocool turns railway stations into navratri storytelling canvases</title>
<link>https://brands.in/blogthermocool-navratri-campaign-railway-stations-vande-bharat-transit-media</link>
<guid>https://brands.in/blogthermocool-navratri-campaign-railway-stations-vande-bharat-transit-media</guid>
<description><![CDATA[ Thermocool&#039;s navratri campaign runs across railway stations and the vande bharat express, dedicating each of nine days to the nine forms of goddess durga through transit storytelling. ]]></description>
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<pubDate>Mon, 23 Mar 2026 13:32:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Thermocool navratri campaign, railway station advertising, vande bharat express, transit media india, festive brand campaign, cultural storytelling, digital screens railway, navratri marketing, home appliances india, Tanuj gupta, goddess durga, festive advertising india, brand activation, commuter media, nine day campaign</media:keywords>
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<item>
<title>Adobe india appoints Shamik basu as VP — and signals its biggest AI bet yet</title>
<link>https://brands.in/blogadobe-india-shamik-basu-vp-creative-products-group-noida</link>
<guid>https://brands.in/blogadobe-india-shamik-basu-vp-creative-products-group-noida</guid>
<description><![CDATA[ Adobe india appoints Shamik basu as VP, creative products group. A 30-year tech veteran, he will lead engineering for firefly, photoshop, illustrator and more from noida. ]]></description>
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<pubDate>Mon, 23 Mar 2026 13:05:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Adobe india, Shamik basu, VP creative products group, adobe firefly, photoshop illustrator, AI creative technology, noida tech leadership, adobe engineering india, microsoft adobe, creative cloud india, generative AI, product management, Ely greenfield, adobe appointment, creative technology india</media:keywords>
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<item>
<title>India&amp;apos;s sports economy crosses $2 billion in 2025 — and the real game is just beginning</title>
<link>https://brands.in/blogindia-sports-economy-2-billion-2025-wpp-media-sporting-nation-report</link>
<guid>https://brands.in/blogindia-sports-economy-2-billion-2025-wpp-media-sporting-nation-report</guid>
<description><![CDATA[ India&#039;s sports economy crossed $2 billion in 2025, growing 13.4% as per WPP media&#039;s sporting nation report. Here is what it means for indian brand and media strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0e32c801cf.jpg" length="89603" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 12:33:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India sports economy, WPP media report, sporting nation 2025, cricket sponsorship, IPL brand investment, digital sports advertising, athlete endorsements, sports sponsorship india, two billion dollar milestone, media spends, women&#039;s premier league, brand partnerships, sports marketing india, CAGR growth, fan engagement</media:keywords>
</item>

<item>
<title>Micro&#45;dramas are rewriting india&amp;apos;s feed&#45;first marketing playbook</title>
<link>https://brands.in/blogmeta-ormax-micro-drama-india-report-feed-first-marketing</link>
<guid>https://brands.in/blogmeta-ormax-micro-drama-india-report-feed-first-marketing</guid>
<description><![CDATA[ Meta and ormax media&#039;s new report reveals 89% of india&#039;s micro-drama viewers discover content through social feeds. Here is what it means for indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0d7b6cc68e.jpg" length="24310" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 11:59:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Micro-dramas india, Meta ormax report, feed-first marketing, social feed discovery, short-form video, mobile-first storytelling, episodic brand integration, indian digital entertainment, solo viewing, algorithm-led discovery, brand strategy india, OTT india, micro-drama platforms, content marketing, feed advertising</media:keywords>
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<item>
<title>TOISA 2025 unites india&amp;apos;s finest sporting talent in lucknow</title>
<link>https://brands.in/blogtoisa-2025-lucknow-india-sports-awards-eighth-edition</link>
<guid>https://brands.in/blogtoisa-2025-lucknow-india-sports-awards-eighth-edition</guid>
<description><![CDATA[ TOISA 2025 celebrates india&#039;s top sporting talent in lucknow on march 21, 2026. Now open to the public for the first time, here is everything brands need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0d0538d2fc.jpg" length="35403" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 11:33:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TOISA 2025, times of india sports awards, lucknow, indian sports, Neeraj chopra, Smriti mandhana, Praggnanandhaa, sports awards india, sporting excellence, fan engagement, sports sponsorship, para sports, athletics india, cricket awards, eighth edition</media:keywords>
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<item>
<title>Famous innovations strengthens delhi leadership with four key promotions</title>
<link>https://brands.in/blogfamous-innovations-delhi-promotions-leadership-2026</link>
<guid>https://brands.in/blogfamous-innovations-delhi-promotions-leadership-2026</guid>
<description><![CDATA[ Famous innovations promotes four leaders in delhi — lakshita singh, rishu bhatia, taikhum sadiq, and akash puri step into expanded roles across strategy, partnerships, and creative. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0c9cff2dd7.jpg" length="107048" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 10:59:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Famous innovations, delhi promotions, Lakshita singh, Rishu bhatia, Taikhum sadiq, Akash puri, brand strategy director, creative director, brand partnerships, agency leadership, internal promotion, indian advertising agency, Sumit chaurasia, talent development, delhi office</media:keywords>
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<item>
<title>Apollo tyres bets big on brand power with a high&#45;octane marketing hire</title>
<link>https://brands.in/blogapollo-tyres-neha-agarwalla-divisional-head-marketing-sponsorships</link>
<guid>https://brands.in/blogapollo-tyres-neha-agarwalla-divisional-head-marketing-sponsorships</guid>
<description><![CDATA[ Apollo tyres appoints Neha agarwalla as divisional head — marketing comms and sponsorships. A strategic hire reshaping brand activation and BCCI team india sponsorship management. ]]></description>
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<pubDate>Mon, 23 Mar 2026 10:28:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Apollo tyres, Neha agarwalla, marketing communications, brand sponsorships, BCCI, Team india, divisional head, brand activation, media buying, Paytm, GroupM, Initiative media, go-to-market strategy, cricket sponsorship, indian marketing, brand intelligence, auto brands india, marketing leadership, brands.in, advertising india</media:keywords>
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<item>
<title>Ogilvy and IBM Part Ways After 32 Years — And the Story Behind the Split Is Bigger Than One Account</title>
<link>https://brands.in/blogogilvy-ibm-32-year-partnership-ends-wpp-elevate28-restructure-2026</link>
<guid>https://brands.in/blogogilvy-ibm-32-year-partnership-ends-wpp-elevate28-restructure-2026</guid>
<description><![CDATA[ Ogilvy ends its 32-year partnership with IBM as WPP restructures under Elevate28. Here&#039;s what this historic agency split means for Indian and global marketing teams. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be8ae07c056.jpg" length="26117" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 18:00:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ogilvy IBM partnership ends, WPP Elevate28 restructure, Ogilvy 32-year IBM split, WPP Creative consolidation, advertising agency holding company 2026</media:keywords>
</item>

<item>
<title>Every Hangout Needs Doritos: How PepsiCo&amp;apos;s Bold Snack Brand Is Owning India&amp;apos;s Social Moment</title>
<link>https://brands.in/blogdoritos-every-hangout-needs-doritos-campaign-india-social-snacking-2026</link>
<guid>https://brands.in/blogdoritos-every-hangout-needs-doritos-campaign-india-social-snacking-2026</guid>
<description><![CDATA[ Doritos launches &#039;Every Hangout Needs Doritos&#039; campaign tapping India&#039;s social snacking culture. Here&#039;s why this global snack brand&#039;s India strategy is worth studying. ]]></description>
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<pubDate>Sat, 21 Mar 2026 17:40:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Doritos Every Hangout Needs Doritos, Doritos India campaign 2026, PepsiCo India snacking campaign, social snacking culture India, Doritos hangout marketing India</media:keywords>
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<item>
<title>More Than a Vehicle: DriveX&amp;apos;s World Consumer Day Campaign Puts the Everyday Rider at the Centre</title>
<link>https://brands.in/blogdrivex-world-consumer-rights-day-campaign-rider-trust-mobility-2026</link>
<guid>https://brands.in/blogdrivex-world-consumer-rights-day-campaign-rider-trust-mobility-2026</guid>
<description><![CDATA[ DriveX launches World Consumer Rights Day campaign celebrating India&#039;s everyday riders. Here&#039;s why this pre-owned two-wheeler brand is rewriting the trust playbook. ]]></description>
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<pubDate>Sat, 21 Mar 2026 17:21:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DriveX World Consumer Day campaign, pre-owned two-wheeler India, DriveX rider trust campaign, certified pre-owned two-wheeler brand, DriveX mobility campaign 2026</media:keywords>
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<item>
<title>TECNO Got CSK&amp;apos;s Back — And This IPL Helmet Deal Is Smarter Than It Looks</title>
<link>https://brands.in/blogtecno-mobile-chennai-super-kings-ipl-2026-helmet-branding-backbone-bharat</link>
<guid>https://brands.in/blogtecno-mobile-chennai-super-kings-ipl-2026-helmet-branding-backbone-bharat</guid>
<description><![CDATA[ TECNO Mobile partners with Chennai Super Kings for IPL 2026 helmet branding. Here&#039;s why this #TECNOGotYourBack deal is one of the season&#039;s smartest brand plays. ]]></description>
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<pubDate>Sat, 21 Mar 2026 16:50:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TECNO Mobile Chennai Super Kings IPL 2026, TECNOGotYourBack helmet branding, TECNO CSK partnership, Backbone of Bharat TECNO, smartphone brand IPL sponsorship India</media:keywords>
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<item>
<title>Beyond Discounts: How SMART Bazaar&amp;apos;s Eid Film Found &amp;apos;Barkat&amp;apos; in the Places No Retail Ad Has Looked Before</title>
<link>https://brands.in/blogsmart-bazaar-eid-campaign-barkat-emotional-storytelling-2026</link>
<guid>https://brands.in/blogsmart-bazaar-eid-campaign-barkat-emotional-storytelling-2026</guid>
<description><![CDATA[ SMART Bazaar&#039;s Eid 2026 campaign explores &#039;Barkat&#039; through a child&#039;s perspective. Here&#039;s why this emotional festive film is redefining how retail brands tell stories. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be7423d335b.jpg" length="57821" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 16:06:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SMART Bazaar Eid campaign 2026, Barkat-e-Eid film, SMART Bazaar emotional storytelling, retail festive advertising India, SMART Bazaar ke SMART Parivaar</media:keywords>
</item>

<item>
<title>Captain Cool Picks 8: MS Dhoni Bats for Better Sleep — And India Is Listening</title>
<link>https://brands.in/blogms-dhoni-sleep-company-brand-ambassador-india-vs-peaceful-sleep-2026</link>
<guid>https://brands.in/blogms-dhoni-sleep-company-brand-ambassador-india-vs-peaceful-sleep-2026</guid>
<description><![CDATA[ MS Dhoni joins The Sleep Company as brand ambassador for &#039;India Vs Peaceful Sleep&#039; campaign. Here&#039;s why this partnership is a masterclass in cause-led brand building. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be68a13c511.jpg" length="91023" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 15:15:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MS Dhoni Sleep Company, India Vs Peaceful Sleep campaign, The Sleep Company brand ambassador, sleep deprivation India 2026, SmartGRID mattress campaign</media:keywords>
</item>

<item>
<title>Network18&amp;apos;s Next Generation Takes Charge — And the Restructure Is Bigger Than One Exit</title>
<link>https://brands.in/blognetwork18-next-gen-leadership-restructure-avinash-kaul-2026</link>
<guid>https://brands.in/blognetwork18-next-gen-leadership-restructure-avinash-kaul-2026</guid>
<description><![CDATA[ Network18 bets on next-gen leadership after Avinash Kaul&#039;s exit. Here&#039;s what this major organisational restructure means for India&#039;s media and marketing landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be45b4bb984.jpg" length="75625" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 13:52:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Network18 leadership restructure, Avinash Kaul exit Network18, Rahul Joshi Network18 next gen, Network18 organisational rejig 2026, India media network restructure</media:keywords>
</item>

<item>
<title>Mathrubhumi vs Fake News: Why This Print Campaign Is the Most Honest Ad of 2026</title>
<link>https://brands.in/blogmathrubhumi-fake-news-campaign-print-journalism-credibility-2026</link>
<guid>https://brands.in/blogmathrubhumi-fake-news-campaign-print-journalism-credibility-2026</guid>
<description><![CDATA[ Mathrubhumi&#039;s new campaign tackles fake news with humour and sharp storytelling. Here&#039;s why this print media campaign is a masterclass in brand credibility building. ]]></description>
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<pubDate>Sat, 21 Mar 2026 13:40:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mathrubhumi fake news campaign, print journalism credibility India, Mathrubhumi anti-misinformation ad, newspaper brand campaign 2026, Kerala media campaign fake news</media:keywords>
</item>

<item>
<title>Lufthansa Turned the Mumbai Sea Link Blue — And It Is the OOH Campaign Every Brand Should Study</title>
<link>https://brands.in/bloglufthansa-airlines-ooh-campaign-wpp-media-india-2026</link>
<guid>https://brands.in/bloglufthansa-airlines-ooh-campaign-wpp-media-india-2026</guid>
<description><![CDATA[ Lufthansa Airlines transforms India&#039;s iconic landmarks into travel inspiration with a landmark OOH campaign by WPP Media. Here&#039;s the brand strategy behind the spectacle. ]]></description>
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<pubDate>Sat, 21 Mar 2026 13:39:30 +0530</pubDate>
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<media:keywords>Lufthansa OOH campaign India, WPP Media Lufthansa, immersive outdoor advertising India, Lufthansa Mumbai Sea Link, premium travel brand campaign 2026</media:keywords>
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<item>
<title>AnyMind&amp;apos;s AnyDigital Max: The AI Solution India&amp;apos;s Ad&#45;Fatigued Marketers Have Been Waiting For</title>
<link>https://brands.in/bloganymind-group-anydigital-max-ugc-ai-advertising-platform-2026</link>
<guid>https://brands.in/bloganymind-group-anydigital-max-ugc-ai-advertising-platform-2026</guid>
<description><![CDATA[ AnyMind Group launches AnyDigital Max — an AI-powered UGC advertising platform. Here&#039;s why this solves India&#039;s biggest digital marketing headache right now. ]]></description>
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<pubDate>Sat, 21 Mar 2026 13:25:09 +0530</pubDate>
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<media:keywords>AnyDigital Max, AnyMind Group UGC advertising, AI-powered ad platform India, user-generated content marketing, ad fatigue solution 2026</media:keywords>
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<item>
<title>Pizza Hut&amp;apos;s Crafted Flatzz Is Bolder Than a Round Pizza — And Smarter Than Most QSR Launches</title>
<link>https://brands.in/blogpizza-hut-crafted-flatzz-cricket-campaign-ipl-2026</link>
<guid>https://brands.in/blogpizza-hut-crafted-flatzz-cricket-campaign-ipl-2026</guid>
<description><![CDATA[ Pizza Hut&#039;s Crafted Flatzz launches with a cricket-led campaign featuring Shivam Dube, Varun Chakravarthy &amp; Harshit Rana. Here&#039;s the brand strategy behind the buzz. ]]></description>
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<pubDate>Sat, 21 Mar 2026 12:30:19 +0530</pubDate>
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<media:keywords>Pizza Hut Crafted Flatzz, cricket campaign IPL 2026, QSR product launch India, Pizza Hut India marketing, oval pizza brand innovation</media:keywords>
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<item>
<title>More Than Clean: How Surf Excel Turned Ramadan Into India&amp;apos;s Most Powerful Brand Story</title>
<link>https://brands.in/blogsurf-excel-ramadan-campaign-daag-achhe-hain-brand-storytelling</link>
<guid>https://brands.in/blogsurf-excel-ramadan-campaign-daag-achhe-hain-brand-storytelling</guid>
<description><![CDATA[ Surf Excel&#039;s Ramadan campaigns redefine detergent advertising in India. Here&#039;s how &#039;Daag Achhe Hain&#039; turned stains into stories that Indian brands must study. ]]></description>
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<pubDate>Sat, 21 Mar 2026 12:07:14 +0530</pubDate>
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<media:keywords>Surf Excel Ramadan campaign, Daag Achhe Hain, Surf Excel brand storytelling, FMCG emotional advertising India, Ramadan ad film India</media:keywords>
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<item>
<title>Vedanta Takes &amp;apos;From Earth to the Sky&amp;apos; to 1,000+ Screens — And It&amp;apos;s Bigger Than an Ad</title>
<link>https://brands.in/blogvedanta-from-earth-to-sky-ad-film-cinema-campaign-2026</link>
<guid>https://brands.in/blogvedanta-from-earth-to-sky-ad-film-cinema-campaign-2026</guid>
<description><![CDATA[ Vedanta&#039;s &#039;From Earth to the Sky&#039; ad film hits 1,035 theatres nationwide. Here&#039;s why this cinema campaign is a masterclass in B2B-to-consumer brand building. ]]></description>
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<pubDate>Sat, 21 Mar 2026 11:44:49 +0530</pubDate>
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<media:keywords>Vedanta ad film, From Earth to the Sky, Vedanta cinema campaign, Vedanta 2.0, industrial brand storytelling India</media:keywords>
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<title>Alite Bets on Gen Z: Anushka Sen &amp;amp; Taaruk Raina Front India&amp;apos;s Next Skincare Brand</title>
<link>https://brands.in/blogalite-skincare-anushka-sen-taaruk-raina-brand-ambassadors-leeford</link>
<guid>https://brands.in/blogalite-skincare-anushka-sen-taaruk-raina-brand-ambassadors-leeford</guid>
<description><![CDATA[ Leeford Healthcare&#039;s Alite skincare onboards Anushka Sen &amp; Taaruk Raina as brand ambassadors. Here&#039;s what this Gen Z skincare bet means for Indian brands. ]]></description>
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<pubDate>Sat, 21 Mar 2026 11:06:15 +0530</pubDate>
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<media:keywords>Anushka Sen Alite skincare ambassador, Taaruk Raina Leeford Healthcare, Alite anti-acne skincare India, Leeford Healthcare skincare brand 2026, Gen Z anti-acne brand India</media:keywords>
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<item>
<title>Oaksmith Joins Rajasthan Royals: Why This IPL Deal Is About Culture, Not Just Cricket</title>
<link>https://brands.in/blogoaksmith-rajasthan-royals-ipl-2026-official-partner</link>
<guid>https://brands.in/blogoaksmith-rajasthan-royals-ipl-2026-official-partner</guid>
<description><![CDATA[ Oaksmith Packaged Drinking Water partners with Rajasthan Royals for IPL 2026. Here&#039;s what this cricket-culture brand play means for Indian marketers. ]]></description>
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<pubDate>Sat, 21 Mar 2026 10:45:28 +0530</pubDate>
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<media:keywords>Oaksmith Packaged Drinking Water, Rajasthan Royals IPL 2026, Oaksmith Rajasthan Royals partnership, Suntory Global Spirits India, Oaksmith Style Studio, IPL 2026 official partner, cricket sponsorship India, IPL jersey sponsor 2026, Rajasthan Royals sponsor, FMCG cricket sponsorship, Neeraj Kumar Suntory, Rishi Walli Suntory, Alok Chitre Rajasthan Royals, Riyan Parag, Ravindra Jadeja IPL 2026, Yashasvi Jaiswal, Jofra Archer Rajasthan Royals, IPL brand marketing, cricket fandom India, lifestyle br</media:keywords>
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<title>Studio9&amp;apos;s OTT Debut: Jazz City Is Bengali Storytelling&amp;apos;s Biggest Moment Yet</title>
<link>https://brands.in/blogstudio9-jazz-city-sony-liv-ott-debut</link>
<guid>https://brands.in/blogstudio9-jazz-city-sony-liv-ott-debut</guid>
<description><![CDATA[ Studio9 makes a bold OTT debut with Jazz City on Sony LIV — a Bengali espionage thriller set in 1971 Calcutta. Here&#039;s what Indian brands must know. ]]></description>
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<pubDate>Sat, 21 Mar 2026 10:22:32 +0530</pubDate>
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<media:keywords>Studio9 OTT debut, Jazz City Sony LIV, Bengali OTT series, Studio9 TV9 Network, Jazz City 2026, Bengali espionage thriller, Soumik Sen web series, Arifin Shuvoo Jazz City, Sony LIV new series March 2026, regional OTT India, Bengali language streaming, prestige OTT content India, Studio9 Jazz City review, Bangladesh Liberation War series, 1971 Calcutta drama, Indian OTT market 2026, StudioNext production, Arpita Chatterjee producer, Fan and Fanatics Asian Television Award, regional content market</media:keywords>
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<title>FIFA Picks YouTube for 2026 World Cup — And It Changes Everything for Sports Media</title>
<link>https://brands.in/blogfifa-youtube-partnership-world-cup-2026-digital-sports-media-strategy</link>
<guid>https://brands.in/blogfifa-youtube-partnership-world-cup-2026-digital-sports-media-strategy</guid>
<description><![CDATA[ FIFA names YouTube as Preferred Platform for World Cup 2026. Discover what this creator-led digital partnership means for Indian brands, media planners, and sports marketing strategy. ]]></description>
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<pubDate>Fri, 20 Mar 2026 18:00:03 +0530</pubDate>
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<media:keywords>FIFA YouTube partnership, FIFA World Cup 2026, YouTube preferred platform FIFA, World Cup 2026 digital streaming, FIFA 2026 creator content, YouTube World Cup live streaming, FIFA World Cup YouTube India, sports media digital shift, World Cup 2026 brand strategy, YouTube creators FIFA, FIFA Secretary General Mattias Grafstrom, World Cup 2026 Canada Mexico USA, digital sports rights 2026, YouTube Shorts FIFA, World Cup 2026 highlights YouTube, sports marketing digital India, FIFA World Cup stream</media:keywords>
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<item>
<title>India&amp;apos;s Biggest Media&#45;Tech Pitch Fest Just Landed at IFFD 2026 — Here&amp;apos;s Why It Matters</title>
<link>https://brands.in/blogideabaaz-media-tech-pitch-fest-iffd-2026-delhi-film-festival</link>
<guid>https://brands.in/blogideabaaz-media-tech-pitch-fest-iffd-2026-delhi-film-festival</guid>
<description><![CDATA[ Ideabaaz launches India&#039;s biggest Media-Tech Pitch Fest at IFFD 2026. Discover what this means for media startups, creators, and India&#039;s growing digital entertainment economy. ]]></description>
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<pubDate>Fri, 20 Mar 2026 17:38:03 +0530</pubDate>
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<media:keywords>Ideabaaz, IFFD 2026, International Film Festival of Delhi 2026, Media-Tech Pitch Fest, India biggest pitch fest, Wizcraft Group, Delhi Tourism, DTTDC, Bharat Mandapam, Jeet Wagh Ideabaaz, Sabbas Joseph Wizcraft, Kapil Mishra Delhi Tourism, Suneel Anchipaka DTTDC, media tech startup India, AI in entertainment India, creator economy India, XR technology India, gaming startup India, film technology startup, digital IP India, media entrepreneurship India, Ideabaaz Season 2, startup pitch competition</media:keywords>
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<title>GREW Solar Backs Two IPL 2026 Teams — Is This Clean Energy&amp;apos;s Biggest Brand Moment Yet?</title>
<link>https://brands.in/bloggrew-solar-mumbai-indians-gujarat-titans-official-solar-energy-partner-ipl-2026</link>
<guid>https://brands.in/bloggrew-solar-mumbai-indians-gujarat-titans-official-solar-energy-partner-ipl-2026</guid>
<description><![CDATA[ GREW Solar signs as Official Solar Energy Partner for Mumbai Indians and Gujarat Titans in IPL 2026. Here&#039;s the brand strategy story clean energy marketers need to read. ]]></description>
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<pubDate>Fri, 20 Mar 2026 17:18:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>GREW Solar, Mumbai Indians, Gujarat Titans, IPL 2026, Official Solar Energy Partner, solar energy brand India, GREW Solar IPL, cricket sponsorship 2026, clean energy marketing India, solar manufacturer India, Chiripal Group, Vinay Thadani, IPL 2026 sponsorship, GREW Solar Gujarat Titans, GREW Solar Mumbai Indians, Lead Headgear Partner IPL, renewable energy brand India, solar energy IPL 2026, Gujarat solar energy, Ahmedabad solar company, IPL brand partnerships 2026, clean energy awareness India</media:keywords>
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<title>EcoLink Powers Up: Why the Rajasthan Royals Deal Is Smart Brand Strategy</title>
<link>https://brands.in/blogecolink-rajasthan-royals-ipl-associate-sponsor-brand-strategy</link>
<guid>https://brands.in/blogecolink-rajasthan-royals-ipl-associate-sponsor-brand-strategy</guid>
<description><![CDATA[ EcoLink partners with Rajasthan Royals as Associate Sponsor for IPL 2026. Here&#039;s what this cricket deal means for Indian brand strategy and BLDC fan marketing. ]]></description>
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<pubDate>Fri, 20 Mar 2026 16:51:38 +0530</pubDate>
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<media:keywords>EcoLink, Rajasthan Royals, IPL 2026, Associate Sponsor, Signify India, BLDC fans, IPL sponsorship, cricket brand marketing, EcoLink BLDC fans, Rajasthan Royals sponsor, IPL 2026 brands, electrical brand India, home appliance marketing India, Signify EcoLink, IPL associate sponsor, cricket marketing India, brand sponsorship IPL, EcoLink Rajasthan Royals IPL, Riyan Parag, Kumar Sangakkara, IPL 2026 sponsorship deals, consumer electrical brands India, energy efficient fans India, BLDC fan India, IP</media:keywords>
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<item>
<title>Tommy Hilfiger&amp;apos;s New Watch Collection Has a Formula 1 Driver and a Runway Model — and It Works</title>
<link>https://brands.in/blogtommy-hilfiger-spring-summer-2026-watch-collection-checo-perez-leni-klum-india</link>
<guid>https://brands.in/blogtommy-hilfiger-spring-summer-2026-watch-collection-checo-perez-leni-klum-india</guid>
<description><![CDATA[ Tommy Hilfiger&#039;s Spring Summer 2026 watch collection with Checo Pérez and Leni Klum blends motorsport energy with classic style — distributed in India via Titan. ]]></description>
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<pubDate>Fri, 20 Mar 2026 15:13:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tommy Hilfiger Spring Summer 2026 watches, Tommy Hilfiger watch collection India 2026, Checo Pérez Tommy Hilfiger campaign, Leni Klum Tommy Hilfiger watches, Tommy Hilfiger Bank chronograph, Tommy Hilfiger Norah watch, Tommy Hilfiger Mackenzie watch, Tommy Hilfiger TH Oxford watch, Titan Company Tommy Hilfiger India, Movado Group Tommy Hilfiger, premium watch collection India 2026, Tommy Hilfiger watches India, accessible luxury watches India, fashion watch brand India, Tommy Hilfiger Classic Am</media:keywords>
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<item>
<title>Rapoo Is Bringing Mumbai Indians Energy to Your Work Desk</title>
<link>https://brands.in/blograpoo-mumbai-indians-official-computer-accessories-partner-ipl-2026</link>
<guid>https://brands.in/blograpoo-mumbai-indians-official-computer-accessories-partner-ipl-2026</guid>
<description><![CDATA[ Rapoo India partners with Mumbai Indians as official computer accessories partner — MI-edition keyboards, mice and mousepads bring cricket fan culture to your desk. ]]></description>
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<pubDate>Fri, 20 Mar 2026 13:58:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rapoo Mumbai Indians partnership, Rapoo India IPL 2026, Mumbai Indians official accessories partner, Rapoo MI edition accessories, Rapoo wireless keyboard Mumbai Indians, Mumbai Indians computer accessories, Rapoo India brand partnership, MI edition keyboard mouse mousepad, Mukesh Kumar Chaudhary Rapoo, Mumbai Indians official partner 2026, Rapoo IPL fan merchandise, cricket fan tech accessories India, computer accessories brand India IPL, Rapoo Mumbai Indians second year, MI Shop Rapoo accessor</media:keywords>
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<item>
<title>Bajaj Electricals Just Bought What It Already Built for 24 Years</title>
<link>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026-767</link>
<guid>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026-767</guid>
<description><![CDATA[ Bajaj Electricals acquires Morphy Richards brand rights in India for ₹141.4 crore — here&#039;s why this is one of the smartest brand ownership moves in Indian consumer goods. ]]></description>
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<pubDate>Fri, 20 Mar 2026 13:27:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bajaj Electricals Morphy Richards acquisition, Morphy Richards India brand rights, Bajaj Electricals 141.4 crore acquisition, Morphy Richards intellectual property India, Bajaj Electricals multi-brand strategy, premium home appliances India, Morphy Richards South Asia acquisition, Glen Dimplex Bajaj Electricals deal, Sanjay Sachdeva Bajaj Electricals, Fergal Naughton Glen Dimplex, Bajaj Electricals brand ownership 2026, Morphy Richards brand history India, Indian consumer goods brand acquisition</media:keywords>
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<item>
<title>Bajaj Electricals Just Bought What It Already Built for 24 Years</title>
<link>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026</link>
<guid>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026</guid>
<description><![CDATA[ Bajaj Electricals acquires Morphy Richards brand rights in India for ₹141.4 crore — here&#039;s why this is one of the smartest brand ownership moves in Indian consumer goods. ]]></description>
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<pubDate>Fri, 20 Mar 2026 13:27:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bajaj Electricals Morphy Richards acquisition, Morphy Richards India brand rights, Bajaj Electricals 141.4 crore acquisition, Morphy Richards intellectual property India, Bajaj Electricals multi-brand strategy, premium home appliances India, Morphy Richards South Asia acquisition, Glen Dimplex Bajaj Electricals deal, Sanjay Sachdeva Bajaj Electricals, Fergal Naughton Glen Dimplex, Bajaj Electricals brand ownership 2026, Morphy Richards brand history India, Indian consumer goods brand acquisition</media:keywords>
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<item>
<title>KKR Just Turned 18 Years of Cricket History Into a Jersey</title>
<link>https://brands.in/blogkkr-lines-of-legacy-jersey-campaign-ipl-2026-brand-strategy</link>
<guid>https://brands.in/blogkkr-lines-of-legacy-jersey-campaign-ipl-2026-brand-strategy</guid>
<description><![CDATA[ KKR&#039;s &#039;Lines of Legacy&#039; jersey campaign for IPL 2026 turns iconic cricket moments into wearable art — a masterclass in sports franchise brand storytelling. ]]></description>
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<pubDate>Fri, 20 Mar 2026 13:00:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KKR Lines of Legacy, Kolkata Knight Riders IPL 2026 jersey, KKR jersey 2026, Lines of Legacy campaign, Kya Line Hai campaign, KKR brand campaign 2026, IPL 2026 jersey launch, KKR jersey design, Venky Mysore Knight Riders, Binda Dey KKR marketing, Rajat Bedi KKR campaign, Anirban Dasgupta KKR, KKR fan engagement 2026, IPL franchise brand storytelling, cricket jersey marketing India, KKR Brendon McCullum 158, Rinku Singh five sixes KKR, LinesOfLegacy trending, KKR abstract linear art jersey, sport</media:keywords>
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<item>
<title>Myntra Tells Indian Women: Stop Dressing for Everyone Else</title>
<link>https://brands.in/blogmyntra-fashion-as-you-like-it-kiara-advani-campaign-india-2026</link>
<guid>https://brands.in/blogmyntra-fashion-as-you-like-it-kiara-advani-campaign-india-2026</guid>
<description><![CDATA[ Myntra&#039;s &#039;Fashion As YOU Like It&#039; campaign with Kiara Advani champions personal style over trends — here&#039;s why this is India&#039;s most relevant fashion statement of 2026. ]]></description>
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<pubDate>Fri, 20 Mar 2026 12:35:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Myntra Fashion As YOU Like It, Kiara Advani Myntra campaign, Myntra brand campaign 2026, personal style campaign India, fashion individuality marketing India, Myntra international brands, Myntra D2C brands India, Freshly Found Myntra, Karan Johar Myntra campaign, Orry Myntra campaign, Neha Gulati Myntra, Tilt Brand Solutions campaign, fashion self expression India, women fashion campaign India, Myntra Kiara Advani 2026, anti trend fashion marketing, Indian fashion ecommerce campaign, D2C fashion</media:keywords>
</item>

<item>
<title>Redcliffe Labs Wants India to Check Its Health Like It Checks Its Phone</title>
<link>https://brands.in/blogredcliffe-labs-faceittoday-campaign-malaika-arora-ishita-dutta-ai-health</link>
<guid>https://brands.in/blogredcliffe-labs-faceittoday-campaign-malaika-arora-ishita-dutta-ai-health</guid>
<description><![CDATA[ Redcliffe Labs&#039; #FaceItToday campaign with Malaika Arora and Ishita Dutta puts AI-powered preventive health on every Indian&#039;s smartphone — here&#039;s why it matters. ]]></description>
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<pubDate>Fri, 20 Mar 2026 12:12:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Redcliffe Labs, FaceItToday campaign, Malaika Arora health campaign, Ishita Dutta Redcliffe Labs, Face Scan tool India, AI health scan India, preventive healthcare India, Redcliffe Labs Face Scan, digital health awareness India, AI powered health tool, remote photoplethysmography India, health monitoring smartphone India, Aditya Kandoi Redcliffe Labs, celebrity health campaign India 2026, preventive health marketing India, blood pressure awareness India, stress level monitoring India, heart rate</media:keywords>
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<item>
<title>Wakefit&amp;apos;s &amp;apos;Dhamki Squad&amp;apos; Is the Most Indian Sleep Campaign Ever</title>
<link>https://brands.in/blogwakefit-dhamki-squad-world-sleep-day-campaign-india-2026</link>
<guid>https://brands.in/blogwakefit-dhamki-squad-world-sleep-day-campaign-india-2026</guid>
<description><![CDATA[ Wakefit&#039;s &#039;Dhamki Squad&#039; campaign on World Sleep Day turns Indian mom bedtime warnings into a ₹50,000 contest — a masterclass in cultural nostalgia marketing. ]]></description>
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<pubDate>Fri, 20 Mar 2026 11:25:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wakefit Dhamki Squad, World Sleep Day 2026, Wakefit campaign India, maa ki dhamki campaign, Wakefit sleep campaign, cultural nostalgia marketing India, World Sleep Day brand activation, sleep health awareness India, Wakefit UGC campaign, Wakefit 50000 prize contest, Chaitanya Ramalingegowda Wakefit, Indian D2C brand marketing, Wakefit brand strategy 2026, sleep awareness campaign India, user generated content campaign India, Wakefit Instagram campaign, The New Thing agency, Good Take Studio, Wak</media:keywords>
</item>

<item>
<title>Nippon Paint Bets Big on Punjab Kings for IPL 2026</title>
<link>https://brands.in/blognippon-paint-punjab-kings-ipl-2026-partnership-brand-strategy</link>
<guid>https://brands.in/blognippon-paint-punjab-kings-ipl-2026-partnership-brand-strategy</guid>
<description><![CDATA[ Nippon Paint joins Punjab Kings as official IPL 2026 partner — here&#039;s why this cricket sponsorship is a smart brand growth play for paint in India. ]]></description>
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<pubDate>Fri, 20 Mar 2026 11:14:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Nippon Paint India, Punjab Kings IPL 2026, Nippon Paint Punjab Kings, IPL 2026 brand sponsorship, cricket jersey advertising India, paint brand marketing India, IPL official partner 2026, Blobber Sher mascot, NayeIndiaKeNayeRang, Yuzvendra Chahal Punjab Kings, Shashank Singh Punjab Kings, IPL sponsorship strategy, Nippon Paint brand campaign, Punjab Kings jersey sponsor, cricket sponsorship India 2026, Sharad Malhotra Nippon Paint, Mark Titus Nippon Paint, Satish Menon Punjab Kings, IPL brand ac</media:keywords>
</item>

<item>
<title>Hyundai Verna to Gen Z India: Your Time Is Already Now</title>
<link>https://brands.in/bloghyundai-verna-respect-the-young-gen-z-automotive-marketing-india</link>
<guid>https://brands.in/bloghyundai-verna-respect-the-young-gen-z-automotive-marketing-india</guid>
<description><![CDATA[ Hyundai Verna&#039;s &#039;Respect the Young&#039; campaign is rewriting automotive marketing rules for Gen Z India — what every brand marketer must learn right now. ]]></description>
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<pubDate>Fri, 20 Mar 2026 10:49:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hyundai Verna, Respect the Young, Gen Z marketing India, Hyundai Motor India campaign, youth car buying India, sedan marketing 2026, Gen Z automotive India, Hyundai Verna 2026, young consumer brand campaign, full funnel media strategy India, youth-focused advertising India, Virat Khullar Hyundai, Indian automotive marketing, Gen Z decision makers India, Hyundai brand campaign India</media:keywords>
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<title>Royal Canin&amp;apos;s New Film Is Rewriting Pet Nutrition Marketing</title>
<link>https://brands.in/blogroyal-canin-brand-film-unique-needs-precise-nutrition-india</link>
<guid>https://brands.in/blogroyal-canin-brand-film-unique-needs-precise-nutrition-india</guid>
<description><![CDATA[ Royal Canin&#039;s new brand film reframes pet nutrition as precision science — and it&#039;s a masterclass in how pet care brands should market in India 2026. ]]></description>
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<pubDate>Fri, 20 Mar 2026 10:27:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>precision pet nutrition, tailored pet food India, breed-specific dog food, cat nutrition India, pet care marketing India, veterinary nutrition, kibble design, pet food brand campaign, dog food science, cat food formulation, health-through-nutrition pets</media:keywords>
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<item>
<title>Dhurandhar 2 Is India&amp;apos;s Hottest Ad Platform of 2026</title>
<link>https://brands.in/blogdhurandhar-2-cinema-advertising-india-2026</link>
<guid>https://brands.in/blogdhurandhar-2-cinema-advertising-india-2026</guid>
<description><![CDATA[ How Dhurandhar 2 became Indian cinema&#039;s biggest ad platform in 2026 — 400+ brands, full-funnel marketing, and a new era for cinema advertising. ]]></description>
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<pubDate>Fri, 20 Mar 2026 09:56:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dhurandhar 2, cinema advertising India, blockbuster brand activation, intermission advertising, Ranveer Singh film brands, Hindi box office 2026, cinema ad inventory, full-funnel marketing India, annual cinema deals, multiplex advertising, FMCG cinema campaigns, UGC marketing, brand film strategy, Bollywood advertising, Indian marketing 2026, brands.in, Dhurandhar The Revenge, cinema media planning</media:keywords>
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<title>BharatPe Bets Big on Offline Payments With a POS Veteran</title>
<link>https://brands.in/blogbharatpe-himanshu-verma-pos-business-offline-payments</link>
<guid>https://brands.in/blogbharatpe-himanshu-verma-pos-business-offline-payments</guid>
<description><![CDATA[ BharatPe appoints Himanshu Verma as Head of POS Business — here&#039;s what this fintech hire signals about India&#039;s offline payments opportunity. ]]></description>
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<pubDate>Thu, 19 Mar 2026 18:01:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BharatPe Head of POS Business, Himanshu Verma BharatPe appointment, BharatPe offline payments expansion, BharatPe merchant acquisition strategy, BharatPe POS terminal India, offline digital payments India 2025, fintech merchant payments India, BharatPe Nalin Negi, Pine Labs Mini Soundbox India, BharatPe distribution network expansion</media:keywords>
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<item>
<title>Zed Black&amp;apos;s &amp;apos;Sab Shubh Hoga&amp;apos;: MS Dhoni Leads a Camphor Revolution</title>
<link>https://brands.in/blogzed-black-sab-shubh-hoga-ms-dhoni-camphor-campaign</link>
<guid>https://brands.in/blogzed-black-sab-shubh-hoga-ms-dhoni-camphor-campaign</guid>
<description><![CDATA[ Zed Black launches &#039;Sab Shubh Hoga&#039; with MS Dhoni to enter the camphor segment — here&#039;s what Indian brands can learn from this strategic devotional push. ]]></description>
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<pubDate>Thu, 19 Mar 2026 17:46:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zed Black Sab Shubh Hoga campaign, MS Dhoni Zed Black advertisement, Zed Black camphor launch 2025, Mysore Deep Perfumery House camphor, Zed Black Samarpan Pure Camphor, Bhimseni Camphor India, Zed Black MS Dhoni TVC, Zed Black Navratri campaign</media:keywords>
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<title>Ajmal Dubai Bets Big on Ranveer Singh to Crack India&amp;apos;s Fragrance Market</title>
<link>https://brands.in/blogajmal-dubai-ranveer-singh-brand-ambassador-your-unseen-power</link>
<guid>https://brands.in/blogajmal-dubai-ranveer-singh-brand-ambassador-your-unseen-power</guid>
<description><![CDATA[ Ajmal Dubai appoints Ranveer Singh as brand ambassador for its &quot;Your Unseen Power&quot; campaign. Here&#039;s what this bold move means for luxury fragrance marketing in India. ]]></description>
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<pubDate>Thu, 19 Mar 2026 17:44:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ajmal Dubai, Ranveer Singh brand ambassador, Your Unseen Power campaign, Ajmal Dubai India, luxury fragrance India, premium perfume brand India, Ranveer Singh endorsement, Aristocrat perfume, Aurum Summer, Wisal Layl, oud fragrance India, Arabic perfume India, celebrity brand ambassador India, PVR cinema advertising, fragrance marketing India, heritage fragrance brand, Ajmal Group, Abdulla Ajmal, perfume campaign 2026, India fragrance market, brand ambassador 2026, cinema marketing India, luxury</media:keywords>
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<title>Pure Nutrition x CSK: India&amp;apos;s Sports Nutrition Space Just Got Its Biggest IPL Moment</title>
<link>https://brands.in/blogpure-nutrition-chennai-super-kings-official-sports-nutrition-partner-ipl-2026</link>
<guid>https://brands.in/blogpure-nutrition-chennai-super-kings-official-sports-nutrition-partner-ipl-2026</guid>
<description><![CDATA[ Pure Nutrition becomes Official Sports Nutrition Partner of CSK ahead of IPL 2026. Here&#039;s what this deal means for India&#039;s booming sports nutrition market. ]]></description>
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<pubDate>Thu, 19 Mar 2026 17:20:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pure Nutrition Chennai Super Kings, Pure Nutrition CSK partnership, CSK Official Sports Nutrition Partner, Pure Nutrition IPL 2026, Pure Nutrition co-branded CSK, Chennai Super Kings nutrition partner, sports nutrition India IPL, Pure Nutrition Sushil Khaitan, Anmol Choubey Pure Nutrition, KS Viswanathan CSK, CSK brand partnership 2026, sports nutrition India 2026, IPL sports partnership India, co-branded supplement India, whey protein CSK, Indian sports nutrition market, Pure Nutrition suppleme</media:keywords>
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<title>TechnoSport&amp;apos;s Bold Rebrand: India&amp;apos;s Activewear Giant Just Raised Its Visual Game</title>
<link>https://brands.in/blogtechnosport-new-brand-identity-rebrand-activewear-india-2026</link>
<guid>https://brands.in/blogtechnosport-new-brand-identity-rebrand-activewear-india-2026</guid>
<description><![CDATA[ TechnoSport unveils refreshed brand identity amid 40% CAGR growth. Here&#039;s what India&#039;s activewear giant&#039;s rebrand signals for performance wear marketing. ]]></description>
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<pubDate>Thu, 19 Mar 2026 17:00:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TechnoSport new brand identity, TechnoSport rebrand 2026, TechnoSport activewear India, TechnoSport brand refresh, Puspen Maity TechnoSport, Patralika Agrawal TechnoSport, activewear brand India 2026, performance wear India, accessible activewear India, TechnoSport CAGR 40 percent, TechnoSport 25 million units FY26, activewear rebrand India, Indian sportswear brand 2026, TechnoSport retail expansion, omnichannel activewear India, performance wear marketing India, TechnoSport wordmark redesign, a</media:keywords>
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<title>ABBY Awards 2026 Names Mauro Ramalho Jury Chair: Global Creative Meets Goafest</title>
<link>https://brands.in/blogmauro-ramalho-publicis-brazil-jury-chair-abby-awards-2026-goafest</link>
<guid>https://brands.in/blogmauro-ramalho-publicis-brazil-jury-chair-abby-awards-2026-goafest</guid>
<description><![CDATA[ Mauro Ramalho of Publicis Brazil named Jury Chair at ABBY Awards 2026. Here&#039;s what his appointment means for Indian advertising&#039;s global creative ambitions. ]]></description>
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<pubDate>Thu, 19 Mar 2026 16:24:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mauro Ramalho ABBY Awards 2026, ABBY Awards 2026 Jury Chair, Goafest 2026 ABBY Awards, Mauro Ramalho Publicis Brazil, ABBY Awards Creative Commerce, The One Club India 2026, The One Show ABBY Awards, Goafest 2026 Goa, Creative Commerce advertising India, Use of Data advertising India, B2B advertising awards India, Indian advertising awards 2026, Publicis Brazil CCO, ABBY Awards 2026 categories, Goafest May 2026, Indian creative awards global standard, advertising jury India 2026, R/GA São Paulo</media:keywords>
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<title>Pinaki Bhattacharya Leaves VML After 16 Years: An Era of Strategy Closes</title>
<link>https://brands.in/blogpinaki-bhattacharya-exits-vml-chief-strategy-officer-16-years</link>
<guid>https://brands.in/blogpinaki-bhattacharya-exits-vml-chief-strategy-officer-16-years</guid>
<description><![CDATA[ Pinaki Bhattacharya exits VML after 16 years as Chief Strategy Officer. Here&#039;s what his departure signals for Indian advertising&#039;s strategic leadership landscape. ]]></description>
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<pubDate>Thu, 19 Mar 2026 15:16:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pinaki Bhattacharya exits VML, Pinaki Bhattacharya VML departure, VML India Chief Strategy Officer, Pinaki Bhattacharya CSO, VML India leadership 2026, JWT Wunderman Thompson VML India, Pinaki Bhattacharya advertising, VML India strategy exit, advertising agency CSO India, senior strategy exit India 2026, Indian advertising leadership 2026, VML India 2026, Wunderman Thompson India strategy, agency leadership transition India, Pinaki Bhattacharya JWT, advertising strategy India, chief strategy of</media:keywords>
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<title>EY India Promotes Jerin Verghese to Director: A 17&#45;Year Journey Worth Studying</title>
<link>https://brands.in/blogey-india-jerin-verghese-director-brand-marketing-communications-elevation</link>
<guid>https://brands.in/blogey-india-jerin-verghese-director-brand-marketing-communications-elevation</guid>
<description><![CDATA[ EY India elevates Jerin Verghese to Director Brand Marketing and Communications. Here&#039;s what her 17-year internal journey signals for professional services branding. ]]></description>
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<pubDate>Thu, 19 Mar 2026 13:55:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EY India Jerin Verghese, Jerin Verghese Director Marketing, EY India brand marketing communications, Jerin Verghese elevation 2026, EY India marketing leadership, professional services marketing India, B2B brand leadership India, EY India communications director, thought leadership marketing India, internal promotion marketing India, EY India AI communications, brand positioning professional services, EY India go-to-market strategy, integrated marketing communications India, Jerin Verghese EY 17</media:keywords>
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<title>Publive REVV Picks Sonnika Singh to Power West: A Digital Ad Veteran Moves In</title>
<link>https://brands.in/blogpublive-revv-sonnika-singh-west-business-digital-advertising-india</link>
<guid>https://brands.in/blogpublive-revv-sonnika-singh-west-business-digital-advertising-india</guid>
<description><![CDATA[ Publive REVV appoints Sonnika Singh to lead West business. Here&#039;s what her CTV and OTT expertise signals for India&#039;s evolving digital advertising landscape. ]]></description>
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<pubDate>Thu, 19 Mar 2026 13:40:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Publive REVV Sonnika Singh, Sonnika Singh West business, Publive REVV digital advertising, Sonnika Singh appointment 2026, Publive REVV West India, CTV advertising India 2026, OTT advertising India, programmatic advertising India, Rajat Makkar Publive, digital media sales India, Publive REVV brand solutions, connected TV advertising India, premium digital advertising India, Sonnika Singh CereOne Media, HTTPOOL Snapchat India, digital advertising leadership India, Mumbai advertising market, media</media:keywords>
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<title>Faber&#45;Castell India Bets on Sunaina Haldar to Lead Its Next Marketing Chapter</title>
<link>https://brands.in/blogfaber-castell-india-sunaina-haldar-director-marketing-appointment</link>
<guid>https://brands.in/blogfaber-castell-india-sunaina-haldar-director-marketing-appointment</guid>
<description><![CDATA[ Faber-Castell India appoints Sunaina Haldar as Director Marketing. Here&#039;s what her cross-industry background means for the brand&#039;s India growth strategy. ]]></description>
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<pubDate>Thu, 19 Mar 2026 13:26:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Faber-Castell India Sunaina Haldar, Sunaina Haldar Director Marketing, Faber-Castell India marketing appointment 2026, Sunaina Haldar ADF Foods, Faber-Castell India 2026, stationery brand marketing India, FMCG marketing leadership India, senior marketing appointment India, Sunaina Haldar SleepyCat, Tata Consumer Products marketing, cross-industry marketing India, D2C marketing leadership India, premium stationery India, Faber-Castell marketing strategy, marketing director appointment India, cons</media:keywords>
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<title>Wellbeing Nutrition Names Malavika Mohanan Ambassador: Beauty Eaten, Not Applied</title>
<link>https://brands.in/blogwellbeing-nutrition-malavika-mohanan-marine-collagen-ingestible-skincare-india</link>
<guid>https://brands.in/blogwellbeing-nutrition-malavika-mohanan-marine-collagen-ingestible-skincare-india</guid>
<description><![CDATA[ Wellbeing Nutrition appoints Malavika Mohanan as brand ambassador for Marine Collagen range. Here&#039;s what ingestible skincare means for Indian beauty brands. ]]></description>
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<pubDate>Thu, 19 Mar 2026 12:54:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wellbeing Nutrition Malavika Mohanan, Marine Collagen India, ingestible skincare India, Wellbeing Nutrition campaign 2026, collagen supplement India, beauty from within India, Skin Fuel Glutathione, Saurabh Kapoor Wellbeing Nutrition, ingestible beauty India, wellness marketing India</media:keywords>
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<title>BGMI Meets IPL: Why the KRAFTON&#45;CSK&#45;KKR Deal Is a Marketing Masterstroke</title>
<link>https://brands.in/blogkrafton-bgmi-csk-kkr-ipl-2026-collaboration-gaming-cricket</link>
<guid>https://brands.in/blogkrafton-bgmi-csk-kkr-ipl-2026-collaboration-gaming-cricket</guid>
<description><![CDATA[ KRAFTON India partners with CSK and KKR for BGMI 4.3 update ahead of IPL 2026. Here&#039;s what this gaming-cricket crossover means for Indian brand marketing. ]]></description>
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<pubDate>Thu, 19 Mar 2026 12:35:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KRAFTON BGMI CSK KKR collaboration, BGMI IPL 2026, Battlegrounds Mobile India CSK, BGMI KKR partnership, KRAFTON India IPL 2026, BGMI 4.3 update, Chennai Super Kings BGMI, Kolkata Knight Riders BGMI, gaming cricket crossover India, IPL brand partnerships 2026, mobile gaming marketing India, BGMI in-game content IPL, Seddharth Merrotra KRAFTON, cricket gaming collaboration India, IPL 2026 brand campaign, BGMI franchise collaboration, sports gaming marketing India, IPL fandom marketing, KRAFTON In</media:keywords>
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<title>Think9 Buys Whoppl, Launches Nova9: India&amp;apos;s Creator Economy Just Levelled Up</title>
<link>https://brands.in/blogthink9-acquires-whoppl-launches-nova9-creator-marketing-india</link>
<guid>https://brands.in/blogthink9-acquires-whoppl-launches-nova9-creator-marketing-india</guid>
<description><![CDATA[ Think9 acquires Whoppl and launches Nova9 — a culture-first storytelling unit. Here&#039;s what this means for creator marketing and brand strategy in India. ]]></description>
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<pubDate>Thu, 19 Mar 2026 12:13:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Think9 acquires Whoppl, Nova9 launch India, Think9 Nova9 creator marketing, Whoppl acquisition 2026, Ramya Ramachandran Nova9, Santosh Desai Think9, Ashni Biyani Avni Biyani Think9, creator economy India 2026, culture-first storytelling India, digital marketing acquisition India, influencer marketing India, platform-native content India, creator-led marketing, Nova9 cultural strategy, Think9 Consumer Technologies, Whoppl creator network, real-time cultural marketing, meme marketing India, AI dat</media:keywords>
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<title>Kalyan Jewellers&amp;apos; Gudi Padwa Film Is a Masterclass in Emotion Marketing</title>
<link>https://brands.in/blogkalyan-jewellers-gudi-padwa-campaign-pooja-sawant-family-bonds</link>
<guid>https://brands.in/blogkalyan-jewellers-gudi-padwa-campaign-pooja-sawant-family-bonds</guid>
<description><![CDATA[ Kalyan Jewellers&#039; Gudi Padwa campaign featuring Pooja Sawant redefines family bonds in festive advertising. Here&#039;s what Indian jewellery brands can learn from it. ]]></description>
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<pubDate>Thu, 19 Mar 2026 11:51:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kalyan Jewellers Gudi Padwa campaign, Pooja Sawant Kalyan Jewellers, Gudi Padwa advertising 2026, jewellery festive campaign India, family bond jewellery ad, Kalyan Jewellers 2026, festive advertising India, regional festive marketing, emotion marketing India, jewellery brand storytelling India</media:keywords>
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<item>
<title>Crocs Bets on KL Rahul: India&amp;apos;s Boldest Sports Brand Move?</title>
<link>https://brands.in/blogcrocs-kl-rahul-brand-ambassador-play-hard-rest-easy-campaign</link>
<guid>https://brands.in/blogcrocs-kl-rahul-brand-ambassador-play-hard-rest-easy-campaign</guid>
<description><![CDATA[ Crocs names KL Rahul its first Indian Global Brand Ambassador. Here&#039;s what the &#039;Play Hard. Rest Easy.&#039; campaign means for sports marketing in India. ]]></description>
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<pubDate>Thu, 19 Mar 2026 11:27:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crocs KL Rahul brand ambassador, KL Rahul Crocs campaign, Play Hard Rest Easy campaign, Crocs India 2026, KL Rahul global brand ambassador, Crocs first Indian ambassador, Daftar Creative Room, sports marketing India, lifestyle footwear India, Crocs Classic Clog campaign, athletic brand ambassador India, Manoj Juneja Crocs India, Sidhant Mago Daftar Creative Room, Crocs India growth market, male audience footwear marketing, sports culture India, KL Rahul off-field campaign, celebrity endorsement</media:keywords>
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<title>Flipkart&amp;apos;s Ugadi vs Yugadi Debate Is Brilliant Regional Marketing</title>
<link>https://brands.in/blogflipkart-ugadi-yugadi-campaign-regional-marketing</link>
<guid>https://brands.in/blogflipkart-ugadi-yugadi-campaign-regional-marketing</guid>
<description><![CDATA[ Flipkart&#039;s Ugadi campaign by 22feet turns a regional pronunciation debate into a festive shopping moment. Here&#039;s what Indian brands can learn from it. ]]></description>
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<pubDate>Thu, 19 Mar 2026 11:08:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Flipkart Ugadi campaign, Ugadi vs Yugadi, 22feet Tribal Worldwide, regional marketing India, festive campaign India, South India e-commerce, cultural marketing India, Flipkart festive campaign 2026, Ugadi marketing campaign, regional brand campaigns India, Vishnu Srivatsav 22feet, Flipkart campaign 2026, Indian festive advertising, hyperlocal marketing India, Yugadi campaign, Andhra Pradesh Telangana Karnataka campaign, brands.in marketing news, Indian advertising campaigns, festive shopping Ind</media:keywords>
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<title>Applause Entertainment Bets Big on India&amp;apos;s Microdrama Moment</title>
<link>https://brands.in/blogapplause-entertainment-story-tv-microdrama-partnership-india-2026</link>
<guid>https://brands.in/blogapplause-entertainment-story-tv-microdrama-partnership-india-2026</guid>
<description><![CDATA[ Applause Entertainment partners Story TV to develop premium microdramas for mobile India. Here&#039;s why this deal signals a major shift in Indian content consumption habits. ]]></description>
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<pubDate>Wed, 18 Mar 2026 13:26:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Applause Entertainment Story TV microdrama, microdrama India 2026, Story TV microdrama platform India, Applause Entertainment partnership, Hello Mini microdrama adaptation, mobile first content India, short form storytelling India, microdrama app India, vertical video content India, Indian microdrama market 2026</media:keywords>
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<title>Coke Studio Bharat Season 4 Is Here — And It Goes Deeper</title>
<link>https://brands.in/blogcoke-studio-bharat-season-4-artist-lineup-regional-music-india-2026</link>
<guid>https://brands.in/blogcoke-studio-bharat-season-4-artist-lineup-regional-music-india-2026</guid>
<description><![CDATA[ Coke Studio Bharat Season 4 artist lineup is here. Here&#039;s why this cultural marketing powerhouse matters for Indian brands and the regional music economy in 2026. ]]></description>
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<pubDate>Wed, 18 Mar 2026 13:11:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Coke Studio Bharat Season 4, Coke Studio Bharat artist lineup 2026, Coca-Cola India cultural marketing, regional music brand platform India, Coke Studio Bharat The List, Indian folk music brand campaign, Universal Music Group India, regional music streaming India, cultural marketing India 2026, brand music platform India</media:keywords>
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<item>
<title>Remembering Umesh Roy Chowdhury: A Regional Media Stalwart</title>
<link>https://brands.in/blogumesh-roy-chowdhury-mumbai-tarun-bharat-cbo-passes-away-tribute</link>
<guid>https://brands.in/blogumesh-roy-chowdhury-mumbai-tarun-bharat-cbo-passes-away-tribute</guid>
<description><![CDATA[ Indian media veteran Umesh Roy Chowdhury, CBO of Mumbai Tarun Bharat, passes away. A tribute to three decades of leadership in regional media and brand solutions. ]]></description>
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<pubDate>Wed, 18 Mar 2026 12:59:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Umesh Roy Chowdhury Mumbai Tarun Bharat, Mumbai Tarun Bharat CBO passes away, regional media veteran India, Umesh Roy Chowdhury obituary, Marathi media industry India, Sakal Media Group, Saamana Group publications, regional print media India, MediaValueWorks India, Indian media industry tribute</media:keywords>
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<title>Lux Cozi Goes Premium: Varun Dhawan Stars in Micro Modal Push</title>
<link>https://brands.in/bloglux-cozi-micro-modal-campaign-varun-dhawan-innerwear-india</link>
<guid>https://brands.in/bloglux-cozi-micro-modal-campaign-varun-dhawan-innerwear-india</guid>
<description><![CDATA[ Lux Cozi launches Micro Modal campaign with Varun Dhawan targeting younger Indian consumers. Here&#039;s what this fabric-first strategy means for Indian innerwear brands. ]]></description>
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<pubDate>Wed, 18 Mar 2026 12:36:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lux Cozi Micro Modal campaign, Varun Dhawan Lux Cozi, Cozi Micro Modal innerwear India, premium innerwear India, Lux Industries brand campaign, innerwear premiumisation India, fabric innovation innerwear India, Lux Cozi luxury collection, digital campaign innerwear India, Indian innerwear market 2026</media:keywords>
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<title>ASCI&amp;apos;s Gen Alpha Study: When Kids Can&amp;apos;t Tell Ads from Content</title>
<link>https://brands.in/blogasci-gen-alpha-content-commerce-study-what-the-sigma-advertising-india</link>
<guid>https://brands.in/blogasci-gen-alpha-content-commerce-study-what-the-sigma-advertising-india</guid>
<description><![CDATA[ ASCI&#039;s What the Sigma study reveals how Gen Alpha children in India navigate a world where ads, entertainment and commerce are completely indistinguishable. ]]></description>
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<pubDate>Wed, 18 Mar 2026 12:16:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ASCI Gen Alpha study India, What the Sigma ASCI report, Gen Alpha advertising India, children digital content India, ASCI AdTrust Summit 2026, kids advertising ethics India, influencer marketing children India, Gen Alpha content consumption, digital advertising children India, ASCI Futurebrands study</media:keywords>
</item>

<item>
<title>Jindal Panther&amp;apos;s &amp;apos;Shaant City&amp;apos; Campaign Tackles Urban Noise Crisis</title>
<link>https://brands.in/blogjindal-panther-shaant-city-safe-city-campaign-noise-pollution-road-safety</link>
<guid>https://brands.in/blogjindal-panther-shaant-city-safe-city-campaign-noise-pollution-road-safety</guid>
<description><![CDATA[ Jindal Panther&#039;s Shaant City Safe City campaign tackles noise pollution and road safety in India. Here&#039;s what this cause-led brand move means for Indian marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ba3a1757ce8.jpg" length="40070" type="image/jpeg"/>
<pubDate>Wed, 18 Mar 2026 11:58:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jindal Panther Shaant City Safe City campaign, noise pollution India campaign, Jindal Steel brand campaign, road safety awareness India, traffic noise health risk India, YouGov noise pollution study India, cause-led marketing India, Tier-2 city brand campaign India, urban noise pollution India, purpose-driven marketing India 2026</media:keywords>
</item>

<item>
<title>Karnataka&amp;apos;s Hoarding Bill 2026: What Every Brand Must Know</title>
<link>https://brands.in/blogkarnataka-hoarding-regulation-bill-2026-outdoor-advertising-brands</link>
<guid>https://brands.in/blogkarnataka-hoarding-regulation-bill-2026-outdoor-advertising-brands</guid>
<description><![CDATA[ Karnataka&#039;s new hoarding regulation Bill changes outdoor advertising rules forever. Here&#039;s what Indian brands and OOH planners must know before their next campaign. ]]></description>
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<pubDate>Wed, 18 Mar 2026 11:46:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Karnataka hoarding regulation Bill 2026, outdoor advertising Karnataka, Karnataka municipalities amendment Bill, OOH advertising India regulation, hoarding fees Karnataka, Bengaluru outdoor advertising rules, municipal advertisement fees Karnataka, unauthorised hoardings Karnataka, outdoor media planning India, OOH campaign compliance India</media:keywords>
</item>

<item>
<title>YouTube Shopping Gets a Global Marketing Chief — Here&amp;apos;s Why It Matters</title>
<link>https://brands.in/blogabhinav-rastogi-youtube-shopping-global-marketing-director-creator-commerce</link>
<guid>https://brands.in/blogabhinav-rastogi-youtube-shopping-global-marketing-director-creator-commerce</guid>
<description><![CDATA[ YouTube elevates Abhinav Rastogi as Global Marketing Director for YouTube Shopping. Here&#039;s what this means for creator commerce and Indian brand strategy in 2026. ]]></description>
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<pubDate>Wed, 18 Mar 2026 11:30:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Abhinav Rastogi YouTube Shopping, YouTube Shopping global marketing director, creator commerce India, YouTube Shopping India brands, creator-led commerce strategy, YouTube Shopping expansion 2026, Google marketing leadership India, YouTube creator marketplace, D2C brands YouTube Shopping, digital commerce India 2026</media:keywords>
</item>

<item>
<title>Zoo Media&amp;apos;s Bold Bet: Why Anita Kotwani&amp;apos;s Move Matters</title>
<link>https://brands.in/bloganita-kotwani-zoo-media-senior-partner-growth-independent-agency</link>
<guid>https://brands.in/bloganita-kotwani-zoo-media-senior-partner-growth-independent-agency</guid>
<description><![CDATA[ Zoo Media appoints Anita Kotwani as Senior Partner, Growth. Here&#039;s what this bold hire means for India&#039;s independent agency landscape and the future of marketing networks. ]]></description>
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<pubDate>Wed, 18 Mar 2026 11:02:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Anita Kotwani Zoo Media, Zoo Media senior partner growth, independent agency India, FoxyMoron agency network, Zoo Media international expansion, holding company vs independent agency India, Dentsu chief client officer India, WPP Mindshare India, integrated marketing network India, independent agency talent India</media:keywords>
</item>

<item>
<title>Danone India&amp;apos;s Power Hire: A Digital&#45;First Leadership Signal</title>
<link>https://brands.in/blogjoywin-fernandes-danone-india-head-media-digital-ecommerce</link>
<guid>https://brands.in/blogjoywin-fernandes-danone-india-head-media-digital-ecommerce</guid>
<description><![CDATA[ Danone India appoints Joywin Fernandes as Head of Media, Digital &amp; Ecommerce. Here&#039;s what this leadership hire signals for FMCG digital strategy in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ba316448689.jpg" length="25669" type="image/jpeg"/>
<pubDate>Wed, 18 Mar 2026 10:42:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Joywin Fernandes Danone India, Danone India head of media digital ecommerce, FMCG digital leadership India, ecommerce head FMCG India, integrated media digital ecommerce role, quick commerce FMCG India, Mondelez International India, FMCG marketing leadership hire, digital transformation FMCG India, retail media India</media:keywords>
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<item>
<title>Dabur&amp;apos;s Miswaknama: When an Ingredient Becomes a Journey</title>
<link>https://brands.in/blogdabur-miswaknama-influencer-content-ip-miswak-storytelling</link>
<guid>https://brands.in/blogdabur-miswaknama-influencer-content-ip-miswak-storytelling</guid>
<description><![CDATA[ Dabur&#039;s Miswaknama turns Miswak into a cultural travel series. Here&#039;s why this influencer-led content IP is a masterclass in ingredient storytelling for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ba2cc245b68.jpg" length="78205" type="image/jpeg"/>
<pubDate>Wed, 18 Mar 2026 10:22:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dabur Miswaknama, Miswak ingredient storytelling, Dabur Meswak toothpaste, influencer content IP India, heritage ingredient marketing, regional influencer marketing India, natural oral care India, FMCG influencer campaign India, cultural marketing India, wellness brand storytelling India</media:keywords>
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<item>
<title>Aqualogica Bets on Rebel Kid to Own the Sunscreen Game</title>
<link>https://brands.in/blogaqualogica-rebel-kid-sunscreen-ambassador-brand-film</link>
<guid>https://brands.in/blogaqualogica-rebel-kid-sunscreen-ambassador-brand-film</guid>
<description><![CDATA[ Aqualogica names Rebel Kid as sunscreen ambassador in a witty new brand film. Here&#039;s what this Gen Z move means for Indian skincare brands. ]]></description>
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<pubDate>Wed, 18 Mar 2026 09:58:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aqualogica sunscreen ambassador, Rebel Kid Aqualogica, Apoorva Mukhija brand ambassador, Aqualogica brand film, Gen Z skincare India, Honasa Consumer skincare, Glow+ Dewy Gel Sunscreen, influencer marketing India, Indian sunscreen brand, lightweight sunscreen India</media:keywords>
</item>

<item>
<title>MS Dhoni Doubles Down on House of Biryan Bet</title>
<link>https://brands.in/blogms-dhoni-house-of-biryan-brand-ambassador-cloud-kitchen-india</link>
<guid>https://brands.in/blogms-dhoni-house-of-biryan-brand-ambassador-cloud-kitchen-india</guid>
<description><![CDATA[ MS Dhoni becomes brand ambassador for House of Biryan. What this move reveals about cloud kitchen growth, consistency, and brand strategy in India. ]]></description>
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<pubDate>Tue, 17 Mar 2026 18:09:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MS Dhoni House of Biryan, House of Biryan brand ambassador, cloud kitchen India, food tech startups India, MS Dhoni investment, biryani brand India, cloud kitchen business model, food delivery India, HOB expansion India, celebrity endorsement food brand, Indian startup ecosystem, scalable food brands, biryani market India, QSR India trends, digital food brands India</media:keywords>
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<item>
<title>MS Dhoni Joins BHIM: A Smart Brand Move?</title>
<link>https://brands.in/blogbhim-ms-dhoni-brand-ambassador-digital-payments-india</link>
<guid>https://brands.in/blogbhim-ms-dhoni-brand-ambassador-digital-payments-india</guid>
<description><![CDATA[ BHIM Payments App appoints MS Dhoni as its brand ambassador, marking a strategic push to strengthen trust, preference, and nationwide adoption. As India’s digital payments ecosystem matures, BHIM is focusing on inclusion, accessibility, and user confidence—especially across Tier 2 and Tier 3 markets. The partnership aligns Dhoni’s credibility with BHIM’s positioning as “Bharat Ka Apna Payments App,” signaling a shift from utility-driven usage to brand-led engagement in a highly competitive UPI landscape. ]]></description>
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<pubDate>Tue, 17 Mar 2026 18:00:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BHIM Payments App, MS Dhoni brand ambassador, NPCI BHIM Services, UPI India, digital payments India, fintech marketing India, brand endorsement India, Tier 2 Tier 3 markets India, payment apps India, BHIM app strategy, Mahendra Singh Dhoni, digital adoption India, fintech branding, India UPI ecosystem, brand trust marketing</media:keywords>
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<item>
<title>Nippo Battery Brand Nippo Gets a New CMO: What It Signals</title>
<link>https://brands.in/blogarun-sriram-appointed-cmo-indo-national-nippo-brand-strategy-india</link>
<guid>https://brands.in/blogarun-sriram-appointed-cmo-indo-national-nippo-brand-strategy-india</guid>
<description><![CDATA[ Indo National appoints Arun Sriram as Chief Marketing Officer to lead the next phase of growth for its flagship Nippo battery brand. With a background spanning ITC, iD Fresh Food, and entrepreneurship, Sriram brings a strong focus on category building, premiumisation, and digital agility. The move signals a strategic shift from distribution-led growth to brand-led differentiation in India’s evolving battery market, particularly across Tier 2 and Tier 3 regions where demand continues to expand. ]]></description>
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<pubDate>Tue, 17 Mar 2026 17:50:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Arun Sriram, Indo National CMO, Nippo batteries, FMCG marketing India, CMO appointment India, battery market India, iD Fresh Food, ITC India marketing, category building strategy, brand strategy India, leadership appointment, consumer goods India, marketing leadership, brand transformation, dry cell battery market</media:keywords>
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<item>
<title>Lizol Enters Bathroom Cleaning: What It Means for India&amp;apos;s Hygiene Market</title>
<link>https://brands.in/bloglizol-fresh-clean-bathroom-cleaner-india-launch</link>
<guid>https://brands.in/bloglizol-fresh-clean-bathroom-cleaner-india-launch</guid>
<description><![CDATA[ Lizol, Reckitt&#039;s flagship surface cleaning brand, has entered India&#039;s bathroom cleaning segment with the launch of Lizol Fresh &amp; Clean Bathroom Cleaner. The product claims 10X better cleaning than detergents, eliminates 99.9% bacteria, and delivers 12-hour fragrance. Available across general trade, modern retail, and quick-commerce platforms, the launch targets India&#039;s fast-growing household hygiene market — projected to reach USD 11.95 billion by 2033 — signalling a strategic shift from single-category brand to full-spectrum home hygiene platform. ]]></description>
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<pubDate>Tue, 17 Mar 2026 17:29:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lizol bathroom cleaner, Lizol Fresh &amp; Clean, Reckitt India, bathroom cleaning products India, household hygiene market India, FMCG product launch India, bathroom cleaner launch 2026, home care market India, specialised cleaning products, hygiene awareness India</media:keywords>
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<item>
<title>Flipkart Bets Big on Discovery Shopping With 2 Bold TVCs</title>
<link>https://brands.in/blogflipkart-discovery-shopping-tvc-fashion-home</link>
<guid>https://brands.in/blogflipkart-discovery-shopping-tvc-fashion-home</guid>
<description><![CDATA[ Flipkart&#039;s latest two-film TV campaign for fashion and home categories taps into India&#039;s discovery-led shopping behaviour. Built around joint family dynamics and neighbourhood community moments, the Leo Burnett-conceptualised films prioritise cultural relatability over aspirational aesthetics. Rather than pushing deals or delivery speed, Flipkart is investing in emotional brand equity — signalling a strategic shift toward category-level storytelling that mirrors how Indian women actually make purchase decisions. ]]></description>
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<pubDate>Tue, 17 Mar 2026 16:54:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Flipkart campaign, discovery commerce, fashion TVC, home TVC, Leo Burnett, Indian e-commerce marketing, discovery-led shopping, cultural storytelling, Indian women shoppers, brand building India</media:keywords>
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<item>
<title>Kamlesh Singh Wins Haldi Ghati Award for Journalism Excellence</title>
<link>https://brands.in/blogkamlesh-singh-haldi-ghati-award-india-today-group-journalism</link>
<guid>https://brands.in/blogkamlesh-singh-haldi-ghati-award-india-today-group-journalism</guid>
<description><![CDATA[ Kamlesh Singh, senior editorial leader at the India Today Group, has been conferred the prestigious Haldi Ghati Award by the Maharana of Mewar Charitable Foundation at its annual awards ceremony held in Udaipur on March 15. The national award, instituted in 1981-82, recognises journalism of permanent value that initiates an awakening in society. Singh leads key editorial initiatives including Aaj Tak Radio, The Lallantop, and the Teen Taal podcast community at India Today Group. His recognition alongside luminaries like Padma Vibhushan Pt Hari Prasad Chaurasia highlights three decades of credible, innovative, and community-driven journalism that has shaped India&#039;s digital media landscape. ]]></description>
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<pubDate>Tue, 17 Mar 2026 16:03:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kamlesh Singh, Haldi Ghati Award, India Today Group, MMCF award journalism, Maharana of Mewar Charitable Foundation, The Lallantop, Teen Taal podcast, Aaj Tak Radio, digital journalism India, journalism award India 2026, Lakshyaraj Singh Mewar, India Today journalism, Udaipur awards ceremony, journalism excellence India, Hindi digital media, credible journalism India, media award India, Indian journalism recognition, Teen Taal Tau, Kamlesh Singh India Today</media:keywords>
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<item>
<title>Choice International &amp;amp; CNBC&#45;AWAAZ Launch Nivesh Nirnay Initiative</title>
<link>https://brands.in/blogchoice-international-cnbc-awaaz-nivesh-nirnay-investor-awareness-vadodara</link>
<guid>https://brands.in/blogchoice-international-cnbc-awaaz-nivesh-nirnay-investor-awareness-vadodara</guid>
<description><![CDATA[ Choice International Limited and CNBC-AWAAZ jointly hosted &#039;Nivesh Nirnay – Investment Mein No Confusion&#039;, an investor awareness initiative held at Sir Sayajirao Nagargruha Auditorium in Vadodara. The event brought together retail investors and market experts including Anuj Singhal of CNBC-AWAAZ, Kamal Poddar of Choice International, and Manish Jain of Choice Mutual Fund for discussions on wealth creation, disciplined investing, and long-term financial planning. As India&#039;s retail investor base continues its rapid expansion, this community-first financial literacy model offers a compelling blueprint for financial services brands looking to build credibility and trust beyond conventional advertising in Tier 2 and Tier 3 markets. ]]></description>
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<pubDate>Tue, 17 Mar 2026 15:07:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Choice International, CNBC-AWAAZ, Nivesh Nirnay, investor awareness India, retail investor education India, financial literacy India, Choice Mutual Fund, Kamal Poddar Choice International, Anuj Singhal CNBC-AWAAZ, Smriti Mehra Network18, Vadodara investor event, financial services brand India, wealth creation India, disciplined investing India, mutual fund awareness India, retail investor India 2026, financial services marketing India, investor empowerment India, CNBC BAJAR, Manish Jain Choice M</media:keywords>
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<item>
<title>Magicrete Partners With RCB as Official Building Material Partner</title>
<link>https://brands.in/blogmagicrete-rcb-official-building-material-partner-ipl-2026</link>
<guid>https://brands.in/blogmagicrete-rcb-official-building-material-partner-ipl-2026</guid>
<description><![CDATA[ Magicrete, one of India&#039;s leading building materials companies known for its AAC blocks, construction chemicals, and precast systems, has been named the Official Building Material Partner of Royal Challengers Bengaluru for IPL 2026. The partnership connects a prominent B2B construction brand with one of cricket&#039;s most passionate and loyal fan communities, marking another significant entry of India&#039;s building materials sector into IPL sponsorship. As brands like JK Lakshmi Cement and Magicrete increasingly turn to cricket for national brand equity building, this partnership signals a broader shift in how Indian infrastructure and construction brands approach above-the-line marketing investment and consumer visibility. ]]></description>
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<pubDate>Tue, 17 Mar 2026 14:01:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Magicrete RCB, Magicrete Royal Challengers Bengaluru, IPL 2026 building material partner, Magicrete IPL sponsorship, RCB official partner 2026, AAC blocks India, construction materials IPL, building materials brand India, B2B cricket sponsorship India, IPL brand partnership 2026, Magicrete AAC blocks, RCB sponsorship 2026, construction brand marketing India, Sourabh Bansal Magicrete, Rajesh Menon RCB, IPL 2026 sponsors, building materials marketing India, cricket sponsorship B2B India, precast s</media:keywords>
</item>

<item>
<title>Asian Paints Damp Proof Goes Big With Ranbir Kapoor TVC</title>
<link>https://brands.in/blogasian-paints-damp-proof-ranbir-kapoor-qawwali-campaign-india</link>
<guid>https://brands.in/blogasian-paints-damp-proof-ranbir-kapoor-qawwali-campaign-india</guid>
<description><![CDATA[ Asian Paints has launched a new campaign for its Damp Proof waterproofing solution featuring actors Ranbir Kapoor and Saurabh Shukla in a Qawwali-format film conceptualised by Ogilvy India. The campaign addresses two of India&#039;s most common homeowner anxieties — monsoon terrace leakages and peak summer rooftop heat — while highlighting the product&#039;s heat-reflective coating that reduces surface temperatures by up to 10°C and its 10-year waterproofing warranty. Rolling out across TV, digital, OTT, cinema, and cricket platforms, the campaign sets a new creative benchmark for functional home improvement categories in Indian advertising. Here&#039;s what marketers need to know. ]]></description>
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<pubDate>Tue, 17 Mar 2026 13:46:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asian Paints Damp Proof, Ranbir Kapoor Asian Paints, Asian Paints waterproofing campaign, Damp Proof TVC India, Qawwali campaign India, Ogilvy India campaign, terrace waterproofing India, Asian Paints campaign 2026, waterproofing solutions India, heat reflective coating India, Saurabh Shukla Asian Paints, home improvement India, monsoon waterproofing India, Asian Paints Damp Proof warranty, Amit Syngle Asian Paints, Sukesh Nayak Ogilvy, building materials marketing India, home maintenance India</media:keywords>
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<item>
<title>Pilgrim&amp;apos;s &amp;apos;Nani Ka Secret&amp;apos; Blends Nostalgia With K&#45;Beauty Science</title>
<link>https://brands.in/blogpilgrim-nani-ka-secret-rashmika-mandanna-korean-black-rice-hair-serum</link>
<guid>https://brands.in/blogpilgrim-nani-ka-secret-rashmika-mandanna-korean-black-rice-hair-serum</guid>
<description><![CDATA[ Pilgrim has launched &#039;Nani Ka Secret&#039;, a new digital-first campaign featuring brand ambassador Rashmika Mandanna, promoting its Advanced Hair Growth Serum formulated with Korean black rice. The campaign blends the nostalgic warmth of Indian grandmother beauty wisdom with the science of K-beauty ingredients, using cultural bridging as its core storytelling strategy. With the serum reportedly selling one bottle every five minutes since its 2021 launch, the campaign marks Pilgrim&#039;s shift toward brand equity building beyond performance marketing. Running across Instagram, Facebook, YouTube, OTT, and outdoor platforms in Hindi and regional languages, this is Indian beauty marketing at its most culturally intelligent. ]]></description>
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<pubDate>Tue, 17 Mar 2026 13:24:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pilgrim Nani Ka Secret, Rashmika Mandanna Pilgrim, Pilgrim hair serum, Korean black rice hair serum India, K-beauty India, Pilgrim Advanced Hair Growth Serum, Pilgrim campaign 2026, D2C beauty brand India, Indian beauty marketing, cultural bridging beauty India, nani ka nuske campaign, K-beauty ingredients India, Pilgrim brand ambassador, hair care India, beauty brand campaign India, Konark Gaur Pilgrim, Pilgrim digital campaign, OTT beauty campaign India, heritage beauty India, beauty storytell</media:keywords>
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<item>
<title>Bark Out Loud&amp;apos;s Huma Qureshi Campaign Reframes Pet Parenting</title>
<link>https://brands.in/blogbark-out-loud-huma-qureshi-thrive-shared-journey-pet-food-india</link>
<guid>https://brands.in/blogbark-out-loud-huma-qureshi-thrive-shared-journey-pet-food-india</guid>
<description><![CDATA[ Bark Out Loud by Vivaldis has launched #ThriveSharedJourney, a new campaign for its Thrive pet food range featuring actor and real-life pet parent Huma Qureshi. The campaign challenges Indian pet parents to move beyond habitual feeding routines and approach everyday pet nutrition with the same conscious intentionality they apply to their own wellness journeys. Positioned as an ongoing narrative platform rather than a one-time product launch, the initiative will run across digital films, creator collaborations, and community conversations. For Indian marketers in pet care, lifestyle, and D2C sectors, this purpose-driven campaign offers a masterclass in conscious consumer positioning and authentic celebrity partnerships. ]]></description>
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<pubDate>Tue, 17 Mar 2026 13:05:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bark Out Loud, Vivaldis, Thrive pet food, ThriveSharedJourney, Huma Qureshi pet campaign, conscious pet parenting India, pet food India, pet care brand India, pet nutrition India, D2C pet brand India, pet humanisation India, premium pet food India, Indian pet care market, pet food campaign India, Kunal Khanna Bark Out Loud, Devika Khanna Vivaldis, pet wellness India, pet parent India, lifestyle brand India, pet food marketing India 2026</media:keywords>
</item>

<item>
<title>Ledure Lightings&amp;apos; Ranbir Kapoor TVC Reframes Lighting Choices</title>
<link>https://brands.in/blogledure-lightings-ranbir-kapoor-tvc-lights-change-vibe-change</link>
<guid>https://brands.in/blogledure-lightings-ranbir-kapoor-tvc-lights-change-vibe-change</guid>
<description><![CDATA[ Ledure Lightings Limited has launched a new television commercial featuring brand ambassador Ranbir Kapoor, built around the Hinglish tagline &quot;Lights Change, Toh Vibe Change.&quot; The campaign introduces Kapoor as &quot;The Vibologist&quot; — a quirky character who diagnoses poor lighting and demonstrates how Ledure&#039;s LED accent, profile, and mood-setting solutions instantly transform living spaces. Moving beyond conventional product communication, Ledure positions lighting as a mood-defining interior essential rather than a functional afterthought. For Indian marketers and home lifestyle brands, this campaign offers a compelling lesson in category creation marketing and emotionally resonant brand storytelling targeted at urban Indian homeowners aged 25-40. ]]></description>
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<pubDate>Tue, 17 Mar 2026 12:52:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ledure Lightings, Ranbir Kapoor TVC, Lights Change Toh Vibe Change, Ledure campaign India, LED lighting India, mood lighting India, accent lighting India, home lighting India, Ledure brand ambassador, Vibologist campaign, Hinglish advertising India, category creation marketing India, home improvement India, interior lighting India, LED solutions India, Ankit Gupta Ledure, lighting brand India 2026, celebrity TVC India, brand storytelling India, lifestyle brand India</media:keywords>
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<item>
<title>Ember Cookware Appoints Amit Singh to Lead Supply Chain</title>
<link>https://brands.in/blogember-cookware-amit-singh-supply-chain-d2c-india</link>
<guid>https://brands.in/blogember-cookware-amit-singh-supply-chain-d2c-india</guid>
<description><![CDATA[ Ember Cookware, India&#039;s first 100% non-toxic non-stick kitchenware brand, has appointed Amit Singh as Chief of Supply Chain and Services. Singh brings over a decade of large-scale supply chain expertise from PharmEasy, API Holdings, and Giant Hypermarket. His mandate covers end-to-end operations including sourcing, logistics, last-mile delivery, and post-purchase service as Ember accelerates growth across direct-to-consumer, quick commerce, and offline retail channels. The appointment signals a broader shift in India&#039;s D2C landscape — where supply chain excellence is fast becoming a brand differentiator, not just a back-office function. Here&#039;s what this leadership hire means for Indian consumer brands scaling nationally. ]]></description>
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<pubDate>Tue, 17 Mar 2026 12:28:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ember Cookware, Amit Singh, Chief of Supply Chain, D2C India, non-toxic cookware India, quick commerce supply chain, Indian D2C brands, supply chain leadership India, PharmEasy supply chain, API Holdings, last-mile delivery India, kitchenware brand India, D2C supply chain strategy, Ember Cookware growth, non-stick cookware India, consumer brand India 2026, D2C operations India, fulfilment India, inventory management D2C, Siddharth Gadodia Ember</media:keywords>
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<item>
<title>UNIQLO India Signs Jasprit Bumrah as Brand Endorser</title>
<link>https://brands.in/bloguniqlo-india-jasprit-bumrah-brand-endorser-airism-campaign</link>
<guid>https://brands.in/bloguniqlo-india-jasprit-bumrah-brand-endorser-airism-campaign</guid>
<description><![CDATA[ UNIQLO India has named cricket star Jasprit Bumrah as its official brand endorser, launching a new campaign built around the brand&#039;s AIRism Oversized T-shirt and LifeWear philosophy. The campaign positions Bumrah in relaxed, everyday off-field moments — a deliberate contrast to his high-intensity cricket persona — drawing a parallel between his journey of quiet excellence and UNIQLO&#039;s functional, comfort-first approach to clothing. Currently live across digital, social media, in-store displays, and outdoor platforms, the partnership signals UNIQLO India&#039;s shift from brand awareness to deeper desire-building among urban Indian consumers in the premium casual wear segment. ]]></description>
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<pubDate>Tue, 17 Mar 2026 12:12:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>UNIQLO India, Jasprit Bumrah, UNIQLO brand endorser, AIRism T-shirt India, LifeWear philosophy, UNIQLO campaign India, cricket celebrity endorsement India, premium casual wear India, UNIQLO Bumrah campaign, apparel marketing India, comfort wear India, Indian cricket endorsement, UNIQLO AIRism, brand ambassador India 2026, Nidhi Rastogi UNIQLO, Japanese apparel brand India, urban fashion India, celebrity brand partnership India, lifestyle brand India, UNIQLO retail India</media:keywords>
</item>

<item>
<title>Tenable Names Dino DiMarino CRO to Lead AI Security Push</title>
<link>https://brands.in/blogtenable-dino-dimarino-cro-ai-cybersecurity-india</link>
<guid>https://brands.in/blogtenable-dino-dimarino-cro-ai-cybersecurity-india</guid>
<description><![CDATA[ Tenable Holdings has appointed Dino DiMarino as its new Chief Revenue Officer, succeeding Dave Feringa who retired after a long tenure at the company. Based in Boston, DiMarino will lead global sales, partner ecosystems, and revenue operations as Tenable accelerates its AI security and exposure management offerings for enterprise customers. With over 20 years of cybersecurity leadership across Snyk, Qualys, Mimecast, and AppViewX, his appointment signals Tenable&#039;s aggressive global expansion ambitions. For Indian enterprises navigating a rapidly expanding AI-driven attack surface, this leadership move highlights the urgency of investing in structured exposure management and enterprise cybersecurity strategy right now. ]]></description>
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<pubDate>Tue, 17 Mar 2026 11:51:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tenable CRO, Dino DiMarino, Tenable Holdings, Chief Revenue Officer cybersecurity, AI cybersecurity India, exposure management, enterprise cybersecurity India, Tenable AI security, cybersecurity leadership 2026, Snyk Qualys Mimecast, AI attack surface, cyber risk India, BFSI cybersecurity India, enterprise security India, cybersecurity market India, Mark Thurmond Tenable, Dave Feringa Tenable, AppViewX, RSA Security, Dell EMC cybersecurity</media:keywords>
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<item>
<title>YouTube TV&amp;apos;s Flexible Plans: What It Means for Indian Streaming</title>
<link>https://brands.in/blogyoutube-tv-flexible-plans-indian-streaming-impact</link>
<guid>https://brands.in/blogyoutube-tv-flexible-plans-indian-streaming-impact</guid>
<description><![CDATA[ YouTube TV has launched more than 10 new genre-specific subscription plans covering sports, news, entertainment, and family content — all priced below its existing $82.99 all-inclusive plan. The move replaces the traditional single-bundle model and gives subscribers greater control over what they pay for. For Indian OTT platforms like JioCinema, Zee5, SonyLIV, and Disney+ Hotstar, this global shift in streaming pricing strategy carries urgent lessons. As YouTube&#039;s flexible plan experiment plays out in the US, Indian media brands and advertisers need to rethink bundling, audience segmentation, and subscription value before the model arrives on Indian shores. ]]></description>
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<pubDate>Tue, 17 Mar 2026 11:29:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>YouTube TV flexible plans, YouTube TV subscription 2026, YouTube TV sports plan, YouTube TV entertainment plan, Indian OTT platforms, OTT subscription India, streaming pricing strategy India, JioCinema subscription, Disney Hotstar India, Zee5 pricing, SonyLIV plans, YouTube Premium India, OTT bundling India, streaming services India 2026, genre based streaming plans, cord cutting India, digital media India, OTT advertising India, streaming market India, YouTube TV vs cable</media:keywords>
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<item>
<title>Why Madhu Soman&amp;apos;s Exit Is a Wake&#45;Up Call for Indian Media</title>
<link>https://brands.in/blogmadhu-soman-exit-delhi-media-editorial-independence-india</link>
<guid>https://brands.in/blogmadhu-soman-exit-delhi-media-editorial-independence-india</guid>
<description><![CDATA[ Madhu Soman, former Chief Business Officer at WION and Zee Business under Zee Media Corporation, has announced his departure from Delhi NCR&#039;s media ecosystem, returning to Thiruvananthapuram. In a candid LinkedIn post, Soman described himself as a &quot;cultural misfit&quot; and reflected on two years of conversations with leading news networks that led nowhere. With decades of experience at Reuters and Bloomberg, his exit raises hard questions about editorial independence, talent retention, and brand safety in Indian news media. Here&#039;s what his departure means for Indian brands, media buyers, and the future of credible journalism in India. ]]></description>
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<pubDate>Tue, 17 Mar 2026 11:15:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Madhu Soman, WION, Zee Business, Zee Media, editorial independence India, media exit India, chief business officer media, Delhi NCR media ecosystem, Indian journalism credibility, Bloomberg media India, Reuters India, news media brand safety, media talent India, WION viewership decline, Indian news network, media industry India 2026, brand safety advertising India, news channel advertising, editorial integrity media</media:keywords>
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<item>
<title>JK Lakshmi Cement Backs Rajasthan Royals in IPL 2026 Deal</title>
<link>https://brands.in/blogjk-lakshmi-cement-rajasthan-royals-principal-sponsor-ipl-2026</link>
<guid>https://brands.in/blogjk-lakshmi-cement-rajasthan-royals-principal-sponsor-ipl-2026</guid>
<description><![CDATA[ JK Lakshmi Cement has been named the Principal Sponsor of Rajasthan Royals for IPL 2026, with the brand&#039;s logo featuring on the back of the team&#039;s match jersey. The deal also covers in-stadium branding, team gear, and match-day digital content throughout the season. Both brands share deep roots in Rajasthan, making this one of IPL 2026&#039;s most purpose-driven sponsorship stories. For Indian marketers and B2B brands eyeing national visibility, this partnership offers a powerful lesson in regional identity meeting national ambition. Here&#039;s what the deal means for Indian brand strategy. ]]></description>
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<pubDate>Tue, 17 Mar 2026 10:46:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JK Lakshmi Cement, Rajasthan Royals, IPL 2026, Principal Sponsor, IPL jersey sponsor, IPL 2026 sponsorship, Rajasthan Royals sponsor, cricket sponsorship India, B2B brand marketing IPL, regional brand national visibility, JK Lakshmi Cement Rajasthan Royals, IPL brand partnership, sports sponsorship India, cement brand marketing, Goafest 2026</media:keywords>
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<item>
<title>Abby Awards 2026 Gets a World&#45;Class Jury Chair</title>
<link>https://brands.in/blogabby-awards-2026-gaetan-du-peloux-jury-chair-still-print</link>
<guid>https://brands.in/blogabby-awards-2026-gaetan-du-peloux-jury-chair-still-print</guid>
<description><![CDATA[ Gaëtan du Peloux, Co-president and CCO at Marcel (Publicis Groupe), has been named Jury Chair for the Still Print category at Abby Awards 2026 Powered by The One Club | The One Show. With 400+ global awards and campaigns like &quot;Inglorious Fruits &amp; Vegetables&quot; to his name, his appointment raises the creative bar for Indian advertising. Here&#039;s what this means for Indian brands heading into Goafest 2026. ]]></description>
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<pubDate>Tue, 17 Mar 2026 10:20:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Abby Awards 2026, Gaëtan du Peloux, Marcel Publicis Groupe, Still Print jury chair, The One Club, The One Show, Goafest 2026, Indian advertising awards, print advertising India, French creative director, advertising jury chair, Cannes Lions Grand Prix, D&amp;AD Black Pencils, creative excellence India</media:keywords>
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<item>
<title>India Gate&amp;apos;s New Biryani Masala Campaign Is Pure Royal Gold</title>
<link>https://brands.in/blogindia-gate-classic-biryani-masala-campaign-ogilvy</link>
<guid>https://brands.in/blogindia-gate-classic-biryani-masala-campaign-ogilvy</guid>
<description><![CDATA[ India Gate has launched Classic Biryani Masala with the #AuthenticTasteWithIndiaGate campaign, conceptualised by Ogilvy India. The humour-led film, set in a medieval royal court, showcases how authentic biryani taste wins every time. Backed by a Zepto quick-commerce partnership, the product features a premix gravy base and aromatic seasoning pouch for effortless home cooking. A bold portfolio move for KRBL&#039;s flagship brand into India&#039;s competitive masala market. ]]></description>
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<pubDate>Tue, 17 Mar 2026 09:52:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India Gate Classic Biryani Masala, AuthenticTasteWithIndiaGate, India Gate campaign, Ogilvy India biryani campaign, KRBL biryani masala, biryani masala launch 2026, India Gate Foods, biryani masala India, quick commerce food launch, Zepto FMCG partnership, Indian food brand campaign, branded masala market India, biryani campaign Ogilvy, khaansama campaign, home cooking masala India</media:keywords>
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<item>
<title>Honey Singh&amp;apos;s My Story Tour: How NDTV Reinvented Live Concerts</title>
<link>https://brands.in/blogyo-yo-honey-singh-ndtv-good-times-my-story-world-tour-delhi</link>
<guid>https://brands.in/blogyo-yo-honey-singh-ndtv-good-times-my-story-world-tour-delhi</guid>
<description><![CDATA[ Yo Yo Honey Singh&#039;s NDTV Good Times My Story World Tour opens in Delhi with cinematic storytelling. Here&#039;s what this means for live entertainment marketing in India. ]]></description>
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<pubDate>Mon, 16 Mar 2026 18:02:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Yo Yo Honey Singh My Story tour, NDTV Good Times My Story World Tour, Honey Singh Delhi concert, NDTV Good Times concert India, My Story World Tour India, Honey Singh live concert 2026, NDTV Good Times live event, Honey Singh tour India, narrative concert format India, live entertainment marketing India, experiential marketing India 2026, Honey Singh NDTV</media:keywords>
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<item>
<title>Sony MAX&amp;apos;s Thamma Campaign Is Rewriting TV Premiere Marketing</title>
<link>https://brands.in/blogsony-max-thamma-tv-premiere-thammameter-campaign-india</link>
<guid>https://brands.in/blogsony-max-thamma-tv-premiere-thammameter-campaign-india</guid>
<description><![CDATA[ Sony MAX&#039;s Thammameter campaign for Thamma&#039;s TV premiere blends real-time data and gaming mechanics. Here&#039;s what this means for entertainment marketing in India. ]]></description>
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<pubDate>Mon, 16 Mar 2026 17:45:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sony MAX Thamma premiere, Thammameter campaign, Thamma World Television Premiere, Sony MAX marketing campaign, Thamma TV premiere India, Dekho Dil Thaam Kar, Maddock Horror Comedy Universe, Thamma Ayushmann Khurrana, Sony MAX 2026, TV premiere marketing India, entertainment marketing India, gamification TV campaign India</media:keywords>
</item>

<item>
<title>Lenovo&amp;apos;s &amp;apos;Pixel Deficiency&amp;apos; Campaign Is Reframing Monitor Marketing</title>
<link>https://brands.in/bloglenovo-pixel-deficiency-campaign-india-monitor-range</link>
<guid>https://brands.in/bloglenovo-pixel-deficiency-campaign-india-monitor-range</guid>
<description><![CDATA[ Lenovo&#039;s &#039;Pixel Deficiency&#039; campaign targets India&#039;s monitor market with a clever fictional condition. Here&#039;s what this creative strategy means for tech brands. ]]></description>
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<pubDate>Mon, 16 Mar 2026 17:29:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lenovo Pixel Deficiency campaign, Lenovo monitor India, Lenovo digital campaign 2026, Lenovo monitor marketing India, Pixel Deficiency campaign, Lenovo display campaign India, monitor marketing India, Lenovo brand campaign, tech brand campaign India, Lenovo consumer electronics India, monitor awareness campaign, Lenovo gaming monitor India</media:keywords>
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<item>
<title>Google India&amp;apos;s Power Hire: Kanika Kalra to Lead AI&#45;Driven Marketing</title>
<link>https://brands.in/bloggoogle-india-kanika-kalra-director-consumer-apps-platforms-marketing</link>
<guid>https://brands.in/bloggoogle-india-kanika-kalra-director-consumer-apps-platforms-marketing</guid>
<description><![CDATA[ Google India appoints Kanika Kalra as Director of Consumer Apps &amp; Platforms Marketing. Here&#039;s what this AI-focused hire means for India&#039;s digital marketing landscape. ]]></description>
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<pubDate>Mon, 16 Mar 2026 17:08:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kanika Kalra Google India, Google India marketing appointment, Director Consumer Apps Platforms Marketing, Google India AI marketing, Gemini Google India, Google Search AI India, consumer apps marketing India, Google India leadership 2026, AI-driven marketing India, Google Maps marketing strategy, digital marketing leadership India, Google India Shekhar Khosla</media:keywords>
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<item>
<title>Aga Aga Sunbai! Hits ZEE5 on Gudi Padwa — Smart OTT Move?</title>
<link>https://brands.in/blogaga-aga-sunbai-zee5-digital-premiere-marathi-ott</link>
<guid>https://brands.in/blogaga-aga-sunbai-zee5-digital-premiere-marathi-ott</guid>
<description><![CDATA[ Marathi hit Aga Aga Sunbai! streams on ZEE5 from March 19 on Gudi Padwa. Here&#039;s what this OTT debut means for regional content brands in India. ]]></description>
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<pubDate>Mon, 16 Mar 2026 16:31:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Marathi OTT content, ZEE5 Marathi, Gudi Padwa 2026, regional OTT India, Kedar Shinde film, Marathi family entertainer, saas-bahu Marathi film, Zee Studios Marathi, OTT regional content marketing, Marathi cinema digital release</media:keywords>
</item>

<item>
<title>JioStar vs Legends League Cricket: What India&amp;apos;s Sports Media Brands Must Watch</title>
<link>https://brands.in/blogjiostar-legends-league-cricket-delhi-high-court-dispute</link>
<guid>https://brands.in/blogjiostar-legends-league-cricket-delhi-high-court-dispute</guid>
<description><![CDATA[ Jiostar vs Legends League Cricket: Delhi High Court orders financial disclosure and mediation. Here&#039;s what this legal battle means for India&#039;s sports media brands. ]]></description>
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<pubDate>Mon, 16 Mar 2026 16:03:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Delhi High Court interim order, Absolute Legends Sports, sports media rights India, cricket broadcasting dispute, Arbitration and Conciliation Act Section 9, sports sponsorship risk India, Legends League Cricket 2026</media:keywords>
</item>

<item>
<title>Jaypee x Punjab Kings: When a Kitchen Brand Courts Cricket Fans</title>
<link>https://brands.in/blogjaypee-punjab-kings-ipl-2025-sponsor-houseware-brand-marketing</link>
<guid>https://brands.in/blogjaypee-punjab-kings-ipl-2025-sponsor-houseware-brand-marketing</guid>
<description><![CDATA[ Jaypee joins Punjab Kings as official IPL sponsor. Here&#039;s why a 40-year-old houseware brand betting on cricket is a masterclass in generational brand reboot. ]]></description>
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<pubDate>Mon, 16 Mar 2026 15:40:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL sponsorship India 2025, houseware brand cricket sponsorship, Punjab Kings brand partners, heritage brand marketing India, kitchenware brand IPL, consumer brand IPL activation, Indian Premier League sponsorship strategy, Jaypee brand marketing, sports sponsorship India, generational brand repositioning India</media:keywords>
</item>

<item>
<title>JSW Indian Open 2026 Scores 11 Brand Partners — Is Squash India&amp;apos;s Next Big Bet?</title>
<link>https://brands.in/blogjsw-indian-open-2026-sponsors-squash-brand-marketing</link>
<guid>https://brands.in/blogjsw-indian-open-2026-sponsors-squash-brand-marketing</guid>
<description><![CDATA[ JSW Indian Open 2026 lands 11 brand partners at CCI Brabourne Stadium. Here&#039;s what India&#039;s growing squash sponsorship story means for smart marketers. ]]></description>
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<pubDate>Mon, 16 Mar 2026 15:02:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>squash sponsorship India, niche sports marketing India, JSW Sports partnerships, Indian Open squash 2026, sports brand partnerships India, CCI Brabourne Stadium squash, LA 2028 Olympics squash India, FanCode squash streaming, Anahat Singh squash, premium sports sponsorship India</media:keywords>
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<item>
<title>Huella Bets Big With New Sales Leader and SEA Expansion</title>
<link>https://brands.in/bloghuella-pankajj-rai-svp-ad-sales-southeast-asia-expansion-2026</link>
<guid>https://brands.in/bloghuella-pankajj-rai-svp-ad-sales-southeast-asia-expansion-2026</guid>
<description><![CDATA[ Huella appoints Pankajj Rai as SVP Ad Sales and expands into Southeast Asia. What this dual move signals for India&#039;s interactive CTV and AI advertising market. ]]></description>
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<pubDate>Mon, 16 Mar 2026 14:00:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Huella Pankajj Rai, Huella SVP Ad Sales, Huella Services Singapore expansion, NEXad interactive CTV India, NewsroomAI Huella, Huella Southeast Asia, interactive CTV advertising India 2026, AI advertising platform India, Huella AIgnite, connected TV advertising India</media:keywords>
</item>

<item>
<title>NODWIN Gaming Eyes IPO With Bold Board Move and 42% Growth</title>
<link>https://brands.in/blognodwin-gaming-ipo-arnd-benninghoff-board-fundraising-2026</link>
<guid>https://brands.in/blognodwin-gaming-ipo-arnd-benninghoff-board-fundraising-2026</guid>
<description><![CDATA[ NODWIN Gaming launches pre-IPO round, appoints MTG&#039;s Arnd Benninghoff to its board, and posts 42% revenue growth. What this means for India&#039;s gaming industry. ]]></description>
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<pubDate>Mon, 16 Mar 2026 13:42:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NODWIN Gaming IPO, NODWIN Gaming pre-IPO round, Arnd Benninghoff NODWIN board, NODWIN Gaming revenue growth, esports India IPO, gaming industry India 2026, NODWIN Gaming UBS advisor, DreamHack India Comic Con India, Global South gaming market, youth entertainment India</media:keywords>
</item>

<item>
<title>Truemeds and Paresh Rawal Make Affordable Medicines Unmissable</title>
<link>https://brands.in/blogtruemeds-paresh-rawal-affordable-medicines-campaign-2026</link>
<guid>https://brands.in/blogtruemeds-paresh-rawal-affordable-medicines-campaign-2026</guid>
<description><![CDATA[ Truemeds launches an affordable medicines campaign featuring Paresh Rawal. What this move signals for healthcare marketing and pharma brand strategy in India. ]]></description>
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<pubDate>Mon, 16 Mar 2026 13:25:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Truemeds Paresh Rawal, Truemeds affordable medicines, substitute medicines India, e-pharmacy India 2026, generic medicines India, chronic care medicines India, Truemeds campaign 2026, affordable healthcare India, long-term medication cost India, D2C pharmacy India</media:keywords>
</item>

<item>
<title>Cheil SWA Bets on AI&#45;First Future With Kumar Awanish as COO</title>
<link>https://brands.in/blogcheil-swa-kumar-awanish-group-coo-ai-first-2026</link>
<guid>https://brands.in/blogcheil-swa-kumar-awanish-group-coo-ai-first-2026</guid>
<description><![CDATA[ Cheil SWA elevates Kumar Awanish as Group COO to lead its AI-first transformation. What this promotion signals for Indian advertising agencies embracing AI leadership. ]]></description>
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<pubDate>Mon, 16 Mar 2026 13:01:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cheil SWA Kumar Awanish COO, Cheil South West Asia leadership, Kumar Awanish Chief Operating Officer, AI-first advertising agency India, Cheil SWA AI strategy, advertising agency leadership India 2026, Sungkyoon Kim Cheil SWA, integrated media creative agency India, programmatic advertising India agency, full-funnel marketing India</media:keywords>
</item>

<item>
<title>MiQ Sigma Launches in India to Fix Programmatic Ad Chaos</title>
<link>https://brands.in/blogmiq-sigma-ai-platform-india-programmatic-advertising-2026</link>
<guid>https://brands.in/blogmiq-sigma-ai-platform-india-programmatic-advertising-2026</guid>
<description><![CDATA[ MiQ launches AI-powered MiQ Sigma in India to unify fragmented programmatic advertising. What this platform means for Indian brands navigating multi-screen media chaos. ]]></description>
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<pubDate>Mon, 16 Mar 2026 12:35:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MiQ Sigma India, MiQ AI platform India, programmatic advertising India 2026, ad-tech India, fragmented media buying India, connected TV advertising India, cross-screen measurement India, MiQ Gurman Hundal, digital advertising platform India, unified media planning India</media:keywords>
</item>

<item>
<title>The Paradox of Influence: Why Brands Are Failing Women Consumers</title>
<link>https://brands.in/blogherkey-havas-paradox-of-influence-women-marketing-india-2026</link>
<guid>https://brands.in/blogherkey-havas-paradox-of-influence-women-marketing-india-2026</guid>
<description><![CDATA[ HerKey and Havas Creative India reveal women influence 70–85% of purchases in India, yet most brands fail to engage them strategically. Key findings inside. ]]></description>
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<pubDate>Mon, 16 Mar 2026 11:58:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HerKey Havas Creative India report, Paradox of Influence report, women-centric marketing India, women purchase decisions India, women consumer influence India, occasion trap marketing, women-focused brand strategy, FMCG women marketing India, AI personalisation women consumers, community-led marketing India 2026</media:keywords>
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<item>
<title>Audi India Picks Wondrlab: A New Era for Luxury Auto Marketing</title>
<link>https://brands.in/blogaudi-india-appoints-wondrlab-brand-communication-partner-2026</link>
<guid>https://brands.in/blogaudi-india-appoints-wondrlab-brand-communication-partner-2026</guid>
<description><![CDATA[ Audi India appoints Wondrlab as brand communication partner after a multi-agency pitch. What this platform-first mandate means for luxury auto marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b79604c06aa.jpg" length="22546" type="image/jpeg"/>
<pubDate>Mon, 16 Mar 2026 11:23:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Audi India Wondrlab, Audi India brand communication partner, Wondrlab platform-first marketing, luxury auto marketing India, Audi India agency mandate, integrated brand communication India, platform-first approach India, luxury brand marketing 2026, Wondrlab agency win, full-funnel brand experience India</media:keywords>
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<item>
<title>Mana Projects Signs Ranbir Kapoor as Brand Ambassador, Unveils New Identity</title>
<link>https://brands.in/blogmana-projects-ranbir-kapoor-brand-ambassador-new-identity-2026</link>
<guid>https://brands.in/blogmana-projects-ranbir-kapoor-brand-ambassador-new-identity-2026</guid>
<description><![CDATA[ Mana Projects signs Ranbir Kapoor as brand ambassador and unveils a new identity. What this bold move means for real estate marketing in Bengaluru and beyond. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b79198b6abe.jpg" length="72662" type="image/jpeg"/>
<pubDate>Mon, 16 Mar 2026 11:02:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mana Projects Ranbir Kapoor, Mana Projects brand ambassador, Mana Projects new identity, real estate marketing India, Bengaluru real estate developer, millennial homebuyers India, sustainable housing Bengaluru, design-led living India, Sarjapur Road residential projects, real estate brand campaign India 2026</media:keywords>
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<item>
<title>Namita Jadhav Exits JioStar: What It Means for Media Comms</title>
<link>https://brands.in/blognamita-jadhav-exits-jiostar-corporate-communications-2026</link>
<guid>https://brands.in/blognamita-jadhav-exits-jiostar-corporate-communications-2026</guid>
<description><![CDATA[ Namita Jadhav, Vice President — Corporate Communications at JioStar, is set to move on from the company with April 1 as her last working day. A seasoned communications and reputation management leader with over 25 years of experience, Jadhav has worked across Weber Shandwick India, The Walt Disney Company India, and JioStar. Her role covered enterprise, sports, and policy communications at one of India&#039;s most powerful media entities. Her departure during JioStar&#039;s post-merger integration phase raises important questions about communications leadership continuity in India&#039;s fast-evolving media and entertainment sector. ]]></description>
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<pubDate>Mon, 16 Mar 2026 10:31:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Namita Jadhav JioStar, JioStar corporate communications, VP communications JioStar, media and entertainment India leadership, Disney India communications, Weber Shandwick India, reputation management India, corporate communications M&amp;E sector, JioStar leadership change, India media industry 2026</media:keywords>
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<item>
<title>Gillette India Gets a Power Move: A P&amp;amp;G Veteran Steps Up</title>
<link>https://brands.in/blogrohini-venkateswaran-gillette-india-executive-director-2026</link>
<guid>https://brands.in/blogrohini-venkateswaran-gillette-india-executive-director-2026</guid>
<description><![CDATA[ Rohini Laya Venkateswaran has been appointed Executive Director at Gillette India Pvt. Ltd., while continuing as Chief Sales Officer for P&amp;G&#039;s Indian Subcontinent business. A P&amp;G veteran with over two decades of experience across brands like Olay, Old Spice, and Ambipur, Venkateswaran brings deep commercial and strategic expertise to Gillette&#039;s board. Her dual-role appointment signals Gillette India&#039;s intent to aggressively grow in the booming men&#039;s grooming market. For Indian marketers, this move highlights the rising importance of operational leadership at the governance level — and a stronger push for women in top boardroom roles. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b78ab00e906.jpg" length="45920" type="image/jpeg"/>
<pubDate>Mon, 16 Mar 2026 10:14:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rohini Laya Venkateswaran, Gillette India Executive Director, P&amp;G India leadership, Procter and Gamble India, men&#039;s grooming India, Gillette India board appointment, Chief Sales Officer P&amp;G, India personal care market, women leadership FMCG India, grooming market India 2026</media:keywords>
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<item>
<title>Pernod Ricard India Bets Big on Internal Talent with New CHRO</title>
<link>https://brands.in/blognamita-bhardwaj-pernod-ricard-india-chro-appointment-2026</link>
<guid>https://brands.in/blognamita-bhardwaj-pernod-ricard-india-chro-appointment-2026</guid>
<description><![CDATA[ Pernod Ricard India has elevated Namita Bhardwaj as its new Chief Human Resources Officer, marking a strategic internal promotion within the alcobev major. With nearly four years at Pernod Ricard India and a prior tenure as Principal at Mercer Human Resource Consulting, Bhardwaj brings deep expertise in total rewards, executive compensation, performance analytics, and digital HR experience. Her appointment signals a shift towards data-driven, strategy-led HR leadership — a move that sets a strong benchmark for people management in India&#039;s competitive alcobev and FMCG sectors. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b53f5f6ec59.jpg" length="46893" type="image/jpeg"/>
<pubDate>Sat, 14 Mar 2026 16:54:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Namita Bhardwaj CHRO, Pernod Ricard India CHRO, Pernod Ricard HR leadership, CHRO appointment India 2026, total rewards HR strategy India, alcobev HR leadership India, Mercer Human Resource Consulting India, internal promotion CHRO, workforce analytics HR India, Pernod Ricard India people strategy</media:keywords>
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<item>
<title>Hardik Jhaveri Returns to Colgate: A Power Move for South ASEAN</title>
<link>https://brands.in/bloghardik-jhaveri-colgate-palmolive-senior-director-marketing-south-asean-hub-2026</link>
<guid>https://brands.in/bloghardik-jhaveri-colgate-palmolive-senior-director-marketing-south-asean-hub-2026</guid>
<description><![CDATA[ Hardik Jhaveri has rejoined Colgate-Palmolive as Senior Director – Marketing for its South ASEAN Hub, covering Malaysia, Indonesia, Singapore, and Brunei. Based in Kuala Lumpur, Jhaveri returns to the company after three years as General Manager at Hill&#039;s Pet Nutrition, where he held full P&amp;L responsibility for Taiwan. With over 13 years of prior experience at Colgate-Palmolive and stints at Unilever and Bates David Enterprise, this appointment signals a strategic push for regional marketing leadership across one of FMCG&#039;s most competitive growth corridors. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b53a7419d3f.jpg" length="44936" type="image/jpeg"/>
<pubDate>Sat, 14 Mar 2026 16:22:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hardik Jhaveri Colgate-Palmolive, Colgate-Palmolive South ASEAN Hub, Senior Director Marketing ASEAN, FMCG marketing appointment 2026, Hardik Jhaveri Hill&#039;s Pet Nutrition, Colgate-Palmolive APAC marketing, FMCG leadership India, boomerang hire FMCG, South ASEAN marketing strategy, Colgate marketing director Asia</media:keywords>
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<item>
<title>HCG&amp;apos;s #MirrorsDontLie: When a Mirror Becomes a Lifesaving Tool</title>
<link>https://brands.in/bloghcg-mirrorsdontlie-breast-cancer-awareness-campaign-womens-day-2026</link>
<guid>https://brands.in/bloghcg-mirrorsdontlie-breast-cancer-awareness-campaign-womens-day-2026</guid>
<description><![CDATA[ HCG&#039;s #MirrorsDontLie campaign transforms the everyday mirror into a breast cancer awareness tool. Launched on International Women&#039;s Day 2026 under the #GiveToGain theme, this nationwide initiative encourages Indian women aged 30–60 to take a monthly &quot;mirror minute&quot; to check for early signs of breast cancer. Rolling out across 24 hospitals in 21 cities, the campaign blends behavioural design with medical credibility. For marketers, it&#039;s a blueprint of purpose-driven advertising done right — simple, scalable, and genuinely actionable. ]]></description>
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<pubDate>Sat, 14 Mar 2026 15:37:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HCG MirrorsDontLie, breast cancer awareness India, HCG Women&#039;s Day campaign 2026, breast self-check campaign India, HealthCare Global Enterprises campaign, early breast cancer detection India, purpose-driven marketing India, Women&#039;s</media:keywords>
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<item>
<title>Supreme Court Backs Press Freedom: Fact Check Unit Stays Blocked</title>
<link>https://brands.in/blogsupreme-court-fact-check-unit-bombay-high-court-press-freedom-aim</link>
<guid>https://brands.in/blogsupreme-court-fact-check-unit-bombay-high-court-press-freedom-aim</guid>
<description><![CDATA[ The Supreme Court of India has declined to stay the Bombay High Court&#039;s March 2024 judgment striking down the government&#039;s proposed Fact Check Unit under the amended IT Rules. The Association of Indian Magazines, a petitioner in the case alongside the Editors Guild of India and Internet Freedom Foundation, welcomed the decision. The ruling prevents the government from operationalising a mechanism critics argued would have granted executive authority to label reporting about its own affairs as fake or misleading — a significant interim victory for press freedom and India&#039;s digital content ecosystem. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b52adb8b48f.jpg" length="23860" type="image/jpeg"/>
<pubDate>Sat, 14 Mar 2026 15:01:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fact Check Unit India Supreme Court, Bombay High Court Fact Check Unit, IT Rules Fact Check Unit struck down, Association of Indian Magazines press freedom, AIM Supreme Court ruling, government Fact Check Unit unconstitutional, press freedom India 2026, IT Rules digital media India, safe harbour protections India, Internet Freedom Foundation IT Rules case</media:keywords>
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<item>
<title>WPP Media Promotes Karthik Shankar to SVP Digital Investments</title>
<link>https://brands.in/blogwpp-media-karthik-shankar-svp-digital-investments-partnerships</link>
<guid>https://brands.in/blogwpp-media-karthik-shankar-svp-digital-investments-partnerships</guid>
<description><![CDATA[ WPP Media has elevated Karthik Shankar to Senior Vice President — Digital Investments and Partnerships. With over 17 years of experience across digital advertising technologies, Shankar previously led digital investments at GroupM from 2021 to 2025, focusing on video monetisation and Platform-as-a-Service business models. Before GroupM, he served as Senior Program Manager for Amazon DSP, building expertise in programmatic advertising solutions. His promotion signals WPP Media&#039;s intent to strengthen platform-driven digital investment capabilities at a time when programmatic buying, retail media and data-led advertising strategies are rapidly reshaping India&#039;s media agency landscape. ]]></description>
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<pubDate>Sat, 14 Mar 2026 13:43:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Karthik Shankar WPP Media, WPP Media SVP Digital Investments, WPP Media leadership appointment, digital investments partnerships India, GroupM digital investments head, Amazon DSP programmatic India, WPP Media digital strategy, platform-as-a-service media agency, programmatic advertising India 2026, digital media agency leadership India</media:keywords>
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<item>
<title>OMD USA Names Bradley Rogers CEO as Media Landscape Shifts</title>
<link>https://brands.in/blogomd-usa-bradley-rogers-ceo-chrissie-hanson-dentsu-omnicom-ipg</link>
<guid>https://brands.in/blogomd-usa-bradley-rogers-ceo-chrissie-hanson-dentsu-omnicom-ipg</guid>
<description><![CDATA[ OMD USA has appointed Bradley Rogers as its new Chief Executive Officer, effective March 23, 2026, succeeding Chrissie Hanson who departs to join Dentsu as North America Media CEO. Rogers brings over 25 years of experience across media, creative services, commerce and digital platforms, having previously led operations at Red Ventures, MRM McCann Worldgroup, Ogilvy and Mindshare. The appointment comes as Omnicom navigates its landmark integration of Interpublic Group — a merger that created the world&#039;s largest advertising holding company — making this leadership transition one of the most strategically significant in global media right now. ]]></description>
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<pubDate>Sat, 14 Mar 2026 13:21:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>OMD USA CEO Bradley Rogers, Chrissie Hanson Dentsu, OMD USA leadership change, Omnicom IPG merger media, Bradley Rogers OMD appointment, global media agency CEO 2026, Omnicom Media North America, OMD global media network, media agency consolidation 2026, Dentsu North America Media CEO</media:keywords>
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<item>
<title>India Today Conclave 2026: Breakthroughs, Breakdowns &amp;amp; Big Ideas</title>
<link>https://brands.in/blogindia-today-conclave-2026-new-delhi-breakthroughs-breakdowns-theme</link>
<guid>https://brands.in/blogindia-today-conclave-2026-new-delhi-breakthroughs-breakdowns-theme</guid>
<description><![CDATA[ The 23rd edition of the India Today Conclave takes place on March 13–14, 2026 in New Delhi under the theme &quot;Year of Breakthroughs and Breakdowns.&quot; Bringing together Union Ministers, global ambassadors, Indian business leaders, technology experts and cultural figures, the summit examines AI, geopolitics, climate policy and economic transformation. For Indian brand strategists and marketing leaders, the Conclave serves as a critical annual signal of where national priorities and global forces are heading — making it essential viewing for anyone shaping business strategy in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b4f292ee357.jpg" length="46150" type="image/jpeg"/>
<pubDate>Sat, 14 Mar 2026 13:02:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India Today Conclave 2026, India Today Conclave New Delhi, Year of Breakthroughs and Breakdowns, India Today Conclave theme 2026, India Today summit March 2026, geopolitics India business leaders, AI leadership India 2026, India Today Conclave speakers, thought leadership summit India, Indian brand strategy 2026</media:keywords>
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<item>
<title>GAP x Young Miko: Why &amp;apos;Sweats Like This&amp;apos; Is Fashion Marketing Done Right</title>
<link>https://brands.in/bloggap-young-miko-spring-2026-campaign-sweats-like-this-music-marketing</link>
<guid>https://brands.in/bloggap-young-miko-spring-2026-campaign-sweats-like-this-music-marketing</guid>
<description><![CDATA[ GAP has launched its Spring 2026 campaign &quot;Sweats Like This&quot; in partnership with GRAMMY-nominated Puerto Rican artist Young Miko. Built around a refreshed music video for her hit track &quot;WASSUP&quot; — which has surpassed 137 million Spotify streams — the campaign positions GAPSweats as a cultural canvas for creativity and self-expression. Directed by Bethany Vargas and featuring 26 Latin dancers, this music-video-led campaign is a masterclass in how fashion brands can earn cultural relevance by joining a movement rather than manufacturing one. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b4f2a1d56ff.jpg" length="64052" type="image/jpeg"/>
<pubDate>Sat, 14 Mar 2026 12:42:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>GAP Spring 2026 campaign, Young Miko GAP collaboration, Sweats Like This GAP, GAPSweats music video, WASSUP Young Miko Spotify, fashion brand music marketing, GAP brand campaign India, Latin music fashion collaboration, music led brand campaign, celebrity fashion collaboration strategy</media:keywords>
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<item>
<title>Publicis Acquires AdgeAI: The End of Creative Guesswork</title>
<link>https://brands.in/blogpublicis-groupe-adgeai-acquisition-creative-measurement-ai</link>
<guid>https://brands.in/blogpublicis-groupe-adgeai-acquisition-creative-measurement-ai</guid>
<description><![CDATA[ Publicis Groupe has acquired AdgeAI, a content intelligence and creative performance measurement firm, as part of its strategy to bring AI-driven analytics into its production ecosystem. AdgeAI&#039;s platform analyses engagement and conversion data to identify which creative elements drive results — moving brands from retrospective campaign reporting to real-time, predictive performance insights. Integrated into Publicis Production and its connected identity infrastructure, the acquisition signals a major shift in how creative decisions will be made. For Indian marketers managing high-volume digital campaigns, this development marks the beginning of a new, data-backed era in creative strategy. ]]></description>
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<pubDate>Sat, 14 Mar 2026 12:14:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Publicis Groupe AdgeAI acquisition, AdgeAI creative measurement, AI creative analytics advertising, Publicis Production AI integration, creative performance measurement tools, predictive creative insights brands, AI advertising technology 2026, content intelligence platform marketing, Publicis Groupe AI strategy, digital campaign performance measurement India</media:keywords>
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<item>
<title>Samsung Galaxy S26 Film: Why Human Stories Beat Tech Specs</title>
<link>https://brands.in/blogsamsung-galaxy-s26-film-tom-hooper-human-storytelling-brand-campaign</link>
<guid>https://brands.in/blogsamsung-galaxy-s26-film-tom-hooper-human-storytelling-brand-campaign</guid>
<description><![CDATA[ Samsung has launched a three-minute brand film for its Galaxy S26 series, directed by Academy Award-winning filmmaker Tom Hooper. The film follows two young friends navigating separation through imagination and creativity, with the Galaxy device appearing only briefly by deliberate creative choice. Developed by Cheil Korea and premiered at Galaxy Unpacked in San Francisco, the campaign positions Galaxy as a life companion rather than a technology product. For Indian marketers, it is a masterclass in emotion-first brand storytelling at a global scale. ]]></description>
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<pubDate>Sat, 14 Mar 2026 11:00:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Samsung Galaxy S26 film, Tom Hooper Samsung campaign, Galaxy brand film 2026, Samsung emotional brand storytelling, Cheil Korea Samsung, Galaxy Unpacked 2026, Samsung Galaxy S26 launch campaign, human storytelling brand marketing, emotion-first advertising India, Samsung brand philosophy India</media:keywords>
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<item>
<title>Krvvy&amp;apos;s &amp;apos;Shaq Tank&amp;apos; Calls Out Performative Inclusivity in Innerwear</title>
<link>https://brands.in/blogkrvvy-shaq-tank-campaign-mallika-dua-size-inclusivity-innerwear</link>
<guid>https://brands.in/blogkrvvy-shaq-tank-campaign-mallika-dua-size-inclusivity-innerwear</guid>
<description><![CDATA[ Here you go:

SLUG
/blog/krvvy-shaq-tank-campaign-mallika-dua-size-inclusivity-innerwear

SHORT DESCRIPTION
Krvvy, a Delhi-based function-first women&#039;s innerwear brand, has launched its debut digital campaign &#039;Shaq Tank&#039; featuring comedian Mallika Dua. Using a satirical startup pitch-room format, the campaign challenges performative body positivity in the innerwear category and questions whether brands actually engineer products for fuller bust sizes. Coinciding with the launch of its TrueForm Support Bra for C–F cup sizes, Krvvy is making a bold statement: real inclusivity lives in product design, not just marketing messaging. A sharp, culturally relevant campaign from a D2C brand that is clearly playing a long game. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b4eae6b39b8.jpg" length="81593" type="image/jpeg"/>
<pubDate>Sat, 14 Mar 2026 10:28:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Krvvy innerwear campaign, Shaq Tank Krvvy, Mallika Dua Krvvy, size inclusivity innerwear India, TrueForm Support Bra, C–F cup bra India, women&#039;s innerwear D2C India, body positivity innerwear brand, inclusive innerwear design India, D2C women&#039;s brand India</media:keywords>
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<item>
<title>BKT Tyres &amp;apos;Elevate Your Drive&amp;apos;: Ranveer Singh Powers Bold Market Entry</title>
<link>https://brands.in/blogbkt-tyres-elevate-your-drive-ranveer-singh-campaign-india</link>
<guid>https://brands.in/blogbkt-tyres-elevate-your-drive-ranveer-singh-campaign-india</guid>
<description><![CDATA[ BKT Tyres has launched &#039;Elevate Your Drive&#039;, its debut brand campaign in India&#039;s on-highway consumer tyre market, featuring Bollywood star Ranveer Singh. The television-led multimedia campaign is built around a human insight — that confidence replaces doubt and drives progress. Alongside the film, BKT has also introduced a sonic identity to strengthen brand recall across platforms. Conceptualised by Infectious Advertising and backed by Expereal&#039;s brand strategy, this campaign signals BKT&#039;s serious intent to build a lasting consumer brand in one of India&#039;s most competitive automotive categories. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b4e614a88f8.jpg" length="42836" type="image/jpeg"/>
<pubDate>Sat, 14 Mar 2026 10:07:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BKT Tyres India campaign, Elevate Your Drive BKT, Ranveer Singh tyre brand ambassador, BKT on-highway tyre market India, BKT consumer tyre launch India, tyre brand campaign India, Infectious Advertising BKT, sonic branding India, automotive brand marketing India, celebrity endorsement tyre brand India</media:keywords>
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<item>
<title>SiXiT Names Arshdeep Singh Brand Ambassador as It Eyes ₹300 Crore Target</title>
<link>https://brands.in/blogsixit-arshdeep-singh-brand-ambassador-cricket-equipment-expansion</link>
<guid>https://brands.in/blogsixit-arshdeep-singh-brand-ambassador-cricket-equipment-expansion</guid>
<description><![CDATA[ SiXiT, India&#039;s leading cricket tennis-ball brand, has signed fast bowler Arshdeep Singh as brand ambassador for its cricket ball category. The Madurai-based company is expanding into leather cricket balls, bats, kits and footwear as it targets ₹300 crore in revenue over the next three years. Built on a strong grassroots foundation and a distribution network spanning 50,000+ retail outlets, SiXiT is now repositioning itself as a full-stack cricket equipment brand for players at every level. ]]></description>
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<pubDate>Sat, 14 Mar 2026 09:38:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SiXiT cricket brand, Arshdeep Singh brand ambassador, cricket equipment India, grassroots cricket brand India, leather cricket ball India, cricket kit brand India, SiXiT revenue target, cricket tennis ball market leader, sports brand expansion India, cricket footwear India</media:keywords>
</item>

<item>
<title>Lenovo&amp;apos;s &amp;apos;Pixel Deficiency&amp;apos; Campaign Is Pure Marketing Genius</title>
<link>https://brands.in/bloglenovo-pixel-deficiency-monitor-campaign-india-2026</link>
<guid>https://brands.in/bloglenovo-pixel-deficiency-monitor-campaign-india-2026</guid>
<description><![CDATA[ Lenovo India has launched Pixel Deficiency, a bold four-part digital campaign that uses humour and a fictional condition to spotlight its monitor portfolio. Targeting professionals, gamers, designers, and students, the campaign dramatises how poor display quality silently kills productivity and creativity. Running mid-March to mid-April 2026, it&#039;s a sharp category creation play that goes far beyond spec-selling. Here&#039;s what Indian marketers can learn from Lenovo&#039;s most creative tech campaign yet. ]]></description>
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<pubDate>Fri, 13 Mar 2026 18:01:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lenovo Pixel Deficiency campaign, Lenovo monitor India 2026, Lenovo digital campaign India, monitor marketing campaign, category creation marketing India, Lenovo monitor range, display quality campaign, tech brand campaign India, gaming monitor India, Lenovo brand strategy</media:keywords>
</item>

<item>
<title>Moneycontrol Global Wealth Summit 2026: India&amp;apos;s Biggest Finance Event Is Here</title>
<link>https://brands.in/blogmoneycontrol-global-wealth-summit-2026-mumbai-capital-reset</link>
<guid>https://brands.in/blogmoneycontrol-global-wealth-summit-2026-mumbai-capital-reset</guid>
<description><![CDATA[ Moneycontrol is hosting the second edition of the IDFC FIRST Bank presents Moneycontrol Global Wealth Summit on March 14, 2026, at Jio World Convention Centre, Mumbai. Themed &#039;The Capital Reset — Building Wealth in a New World Order&#039;, the summit features 45-plus speakers, 15-plus sessions, and over 400 participants including SEBI Chairman Tuhin Kanta Pandey, global strategists from UBS and Aletheia Capital, and veteran Indian investors. Presented by IDFC FIRST Bank with Reliance Industries as Associate Partner, the summit addresses AI-driven investing, sustainable finance, and evolving global wealth strategies. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b3f9a9152d6.jpg" length="90645" type="image/jpeg"/>
<pubDate>Fri, 13 Mar 2026 17:53:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Moneycontrol Global Wealth Summit 2026, Capital Reset Moneycontrol summit, Moneycontrol summit Mumbai March 2026, IDFC FIRST Bank Moneycontrol summit, Tuhin Kanta Pandey SEBI summit, global wealth summit India 2026, Jio World Convention Centre summit, Indian financial summit 2026, Moneycontrol Network18 summit, wealth creation India 2026, AI investing summit India, Nalin Mehta Moneycontrol, global investors India summit, Ramesh Damani Ajit Dayal summit, Indian capital markets summit 2026</media:keywords>
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<title>Zee Music Company Signs Adnan Sami and QARAN in a Bold Non&#45;Film Music Bet</title>
<link>https://brands.in/blogzee-music-company-adnan-sami-qaran-non-film-music-signing</link>
<guid>https://brands.in/blogzee-music-company-adnan-sami-qaran-non-film-music-signing</guid>
<description><![CDATA[ Zee Music Company has signed Padma Shri awardee Adnan Sami and contemporary pop artist QARAN exclusively for non-film original music releases, marking a significant expansion of its artist-led music portfolio. Founded in 2014, the label is actively pivoting beyond Bollywood soundtracks toward independent artist-driven content. Adnan Sami — the first Asian artist to sell out Wembley Arena twice — brings legacy credibility, while QARAN represents modern Indian urban pop. Together, the dual signing signals Zee Music Company&#039;s serious ambition to build a globally relevant independent music platform rooted in Indian talent. ]]></description>
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<pubDate>Fri, 13 Mar 2026 17:37:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zee Music Company Adnan Sami QARAN, Zee Music Company non-film music, Adnan Sami new music 2026, QARAN Zee Music Company, Indian independent music label, Zee Music Company artist signing, non-film original music India, Adnan Sami Padma Shri singer, QARAN Indian pop artist, Sujal Parekh Zee Music Company, Indian music label expansion, Zee Music Company 2026, independent music India streaming, Adnan Sami Wembley Arena, Indian urban pop music</media:keywords>
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<title>Yes Madam Brings Back Chota Don — and It&amp;apos;s a Nostalgia Marketing Masterstroke</title>
<link>https://brands.in/blogyes-madam-chota-don-rajpal-yadav-tanya-mittal-campaign</link>
<guid>https://brands.in/blogyes-madam-chota-don-rajpal-yadav-tanya-mittal-campaign</guid>
<description><![CDATA[ Yes Madam has launched a digital campaign film reviving Rajpal Yadav&#039;s beloved Chota Don character from the 2007 Bollywood film Partner, paired with social media influencer and Bigg Boss contestant Tanya Mittal. Produced by Footloose Films, the campaign makes Yes Madam the first brand to collaborate with Rajpal Yadav following widespread public conversations about extending greater opportunities to the actor. Blending nostalgia, humour, and brand trust, the campaign highlights Yes Madam&#039;s reliable at-home salon services in a way that is both culturally resonant and strategically sharp. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b3e3b751e92.jpg" length="94898" type="image/jpeg"/>
<pubDate>Fri, 13 Mar 2026 17:06:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Yes Madam Chota Don campaign, Rajpal Yadav Yes Madam, Yes Madam digital campaign 2026, Chota Don Bollywood character, Tanya Mittal Yes Madam, Yes Madam home salon campaign, nostalgia marketing India, Rajpal Yadav brand ambassador, Yes Madam Footloose Films, D2C home services marketing India, at-home salon India, Yes Madam brand campaign, Mayank Arya Yes Madam, Akanksha Vishnoi Yes Madam, Indian D2C campaign 2026</media:keywords>
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<title>Pizza Hut India MD Rohan Pewekar Exits Yum! Brands After 6 Years</title>
<link>https://brands.in/blogrohan-pewekar-exits-pizza-hut-india-yum-brands-md</link>
<guid>https://brands.in/blogrohan-pewekar-exits-pizza-hut-india-yum-brands-md</guid>
<description><![CDATA[ Rohan Pewekar has stepped down as Managing Director of Pizza Hut Indian Subcontinent at Yum! Brands after more than six years with the global QSR giant. Overseeing operations across India, Nepal, Bangladesh, Sri Lanka, and the Maldives, Pewekar held multiple senior roles spanning strategy, finance, and operations before his elevation to MD in August 2024. An alumnus of IIM Calcutta and Wharton, his departure raises important questions about leadership succession and Pizza Hut&#039;s next strategic chapter in one of the world&#039;s fastest-growing QSR markets. ]]></description>
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<pubDate>Fri, 13 Mar 2026 16:10:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rohan Pewekar Pizza Hut India exit, Pizza Hut MD Indian Subcontinent, Yum Brands India leadership change, Pizza Hut India managing director, Rohan Pewekar Yum Brands, QSR leadership India 2026, Pizza Hut India strategy, Yum Brands Indian Subcontinent, Pizza Hut franchise India, QSR brand India leadership, Pizza Hut Nepal Bangladesh Sri Lanka, IIM Calcutta Wharton QSR leader, Pizza Hut India growth strategy, fast food brand leadership India, QSR market India 2026</media:keywords>
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<title>Pepsi Signs Ahaan Panday and Aneet Padda in a Gen Z Power Move</title>
<link>https://brands.in/blogpepsi-ahaan-panday-aneet-padda-campaign-vanity-trailer-2026</link>
<guid>https://brands.in/blogpepsi-ahaan-panday-aneet-padda-campaign-vanity-trailer-2026</guid>
<description><![CDATA[ PepsiCo India has signed Bollywood&#039;s two biggest 2025 debutants — Ahaan Panday and Aneet Padda — as its newest brand ambassadors. The partnership reveal used a clever social media misdirect, teasing the &quot;biggest trailer yet&quot; before unveiling a fully branded Pepsi Vanity Trailer as the campaign&#039;s digital launch centrepiece. Targeting Gen Z audiences through youth and pop culture positioning, Pepsi&#039;s latest move reinforces its strategy of backing emerging talent early. Here&#039;s why this campaign launch is one of the smartest brand announcements in Indian advertising so far in 2026. ]]></description>
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<pubDate>Fri, 13 Mar 2026 15:35:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pepsi Ahaan Panday Aneet Padda campaign, Pepsi brand ambassador 2026, Pepsi Vanity Trailer campaign, PepsiCo India Gen Z marketing, Ahaan Panday brand ambassador, Aneet Padda Pepsi, Pepsi India youth campaign, Pepsi new campaign 2026, Mohak Bhatia PepsiCo India, Gen Z brand marketing India, Pepsi pop culture campaign, Bollywood brand ambassador India, Pepsi India advertising 2026, youth beverage marketing India, celebrity brand launch India</media:keywords>
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<title>Centuary Mattresses&amp;apos; World Sleep Day Campaign Is Purpose Marketing Done Right</title>
<link>https://brands.in/blogcentuary-mattresses-world-sleep-day-better-moments-begin-here-campaign</link>
<guid>https://brands.in/blogcentuary-mattresses-world-sleep-day-better-moments-begin-here-campaign</guid>
<description><![CDATA[ Centuary Mattresses marked World Sleep Day with a dual initiative — donating 150 mattresses to four Hyderabad institutions supporting visually impaired children, special needs students, underprivileged youth, and elderly residents, while releasing a heartfelt digital campaign film titled &#039;Better Moments Begin Here&#039;. The film captures authentic moments of visually impaired children experiencing comfort and rest. Rooted in the insight that genuine comfort is felt rather than seen, this campaign offers Indian marketers a powerful blueprint for purpose-driven brand communication that connects product truth with real community impact. ]]></description>
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<pubDate>Fri, 13 Mar 2026 15:01:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Centuary Mattresses World Sleep Day, Better Moments Begin Here campaign, Centuary Mattresses CSR initiative, mattress donation Hyderabad, World Sleep Day campaign India, Devnar School for the Blind mattress donation, purpose marketing India, Centuary Mattresses digital campaign, sleep awareness campaign India, Uttam Malani Centuary Mattresses, DESIRE Society Hyderabad, Indian mattress brand campaign, CSR campaign India 2026, purpose driven marketing India, sleep health awareness India</media:keywords>
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<title>Compass Communications Wins FOCAL Mandate: Northeast India&amp;apos;s Cultural Moment</title>
<link>https://brands.in/blogcompass-communications-focal-mandate-duilf-northeast-india</link>
<guid>https://brands.in/blogcompass-communications-focal-mandate-duilf-northeast-india</guid>
<description><![CDATA[ Compass Communications has been appointed as the official communications partner for FOCAL — the Guwahati-based Foundation for Culture, Arts and Literature. The agency&#039;s first engagement covered the third edition of the Dibrugarh University International Literature Festival, which drew over 150 participants from 25 countries and approximately 12,000 attendees. Co-founded by Rohan Srinivasan and Rafi Q Khan, Compass Communications brings multi-sector expertise to this cultural mandate. The partnership signals a growing opportunity for agencies and brands to engage meaningfully with Northeast India&#039;s expanding creative and cultural economy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b3b812a8c1a.jpg" length="23683" type="image/jpeg"/>
<pubDate>Fri, 13 Mar 2026 13:03:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Compass Communications FOCAL mandate, Dibrugarh University International Literature Festival, DUILF 2026, Northeast India literature festival, FOCAL Guwahati non-profit, Rohan Srinivasan Compass Communications, Rafi Q Khan Compass Communications, PR agency cultural mandate India, Northeast India brand opportunity, literature festival communications India, Compass Communications agency portfolio, DUILF third edition, cultural communications India, PR mandate Northeast India, Indian literature fes</media:keywords>
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<title>Bigg Boss Bangla Is Here — And Sourav Ganguly Is at the Helm</title>
<link>https://brands.in/blogbigg-boss-bangla-star-jalsha-sourav-ganguly-host-launch</link>
<guid>https://brands.in/blogbigg-boss-bangla-star-jalsha-sourav-ganguly-host-launch</guid>
<description><![CDATA[ Star Jalsha has announced Bigg Boss Bangla, the Bengali language edition of India&#039;s most popular reality franchise, produced by EndemolShine India. Former Indian cricket captain Sourav Ganguly has been confirmed as host, bringing unmatched cultural credibility to the show. Announced at the iconic Eden Gardens with leading advertisers present, the launch expands the Bigg Boss franchise to seven languages across India. For brands and media planners targeting Bengali-speaking audiences, this marks the arrival of a major new premium entertainment vehicle in a high-potential regional market. ]]></description>
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<pubDate>Fri, 13 Mar 2026 12:38:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bigg Boss Bangla launch, Star Jalsha Bigg Boss, Sourav Ganguly Bigg Boss host, Bigg Boss Bengali edition, EndemolShine India Bigg Boss, Bigg Boss 7 languages India, Star Jalsha reality show, Bengali entertainment market, Bigg Boss Bangla Eden Gardens, JioStar Bengali content, regional reality TV India, Banijay Asia India, Bigg Boss regional franchise, Bengali television advertising, Sourav Ganguly host 2026</media:keywords>
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<title>Did Cars24&amp;apos;s Spoof Ad Campaign Cost Its CEO His Job?</title>
<link>https://brands.in/blogcars24-ceo-exit-spinny-spoof-campaign-t20-world-cup</link>
<guid>https://brands.in/blogcars24-ceo-exit-spinny-spoof-campaign-t20-world-cup</guid>
<description><![CDATA[ Cars24 CEO Himanshu Ratnoo has stepped down amid industry speculation linking his exit to a misfired spoof campaign targeting rival Spinny during the ICC Men&#039;s T20 World Cup. The parody ads — titled Mother Promise, Mother-in-law Promise and Sister Promise — attacked a campaign Spinny had already retired, while authenticity concerns over hired cast members triggered social media backlash. With Spinny dominating the World Cup final on air and Cars24 absent, the competitive brand war delivered a decisive verdict. Here&#039;s what every Indian marketer can learn from this high-stakes advertising misstep. ]]></description>
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<pubDate>Fri, 13 Mar 2026 12:18:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cars24 CEO exit Himanshu Ratnoo, Cars24 Spinny ad war, Cars24 spoof campaign T20 World Cup, Spinny God Promise campaign, Spinny The Master campaign, Sachin Tendulkar Spinny, Cars24 marketing strategy, competitive advertising India, used car market India, startup CEO brand ambassador, Cars24 vs Spinny, Indian startup brand war, T20 World Cup advertising, Cars24 brand crisis, competitive brand strategy India</media:keywords>
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<title>Rasna Nutri+ Is Back — And It Brought Prankies and Rakul Preet Singh</title>
<link>https://brands.in/blograsna-nutri-plus-prankies-campaign-rakul-preet-singh-2026</link>
<guid>https://brands.in/blograsna-nutri-plus-prankies-campaign-rakul-preet-singh-2026</guid>
<description><![CDATA[ Rasna has launched Nutri+, a nutrition-fortified drink concentrate packed with vitamins and minerals, alongside the revival of its beloved Prankies collectible toys. Bollywood actor Rakul Preet Singh fronts the 2026 summer campaign, which also marks the debut of seven-year-old Areez Khambatta as the new Rasna Boy. With a 70% market share and a target CAGR of 15–20%, Rasna is blending nostalgia, nutrition, and aggressive digital marketing to dominate India&#039;s fast-growing health drinks market this summer. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b3a46e714a6.jpg" length="74399" type="image/jpeg"/>
<pubDate>Fri, 13 Mar 2026 12:00:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rasna Nutri Plus launch, Rasna Prankies campaign 2026, Rakul Preet Singh Rasna, Rasna summer campaign 2026, Rasna Nutri+ health drink, Indian health drinks market, functional beverage India, Rasna concentrate market share, Piruz Khambatta Rasna, Areez Khambatta Rasna Boy, nutrition fortified drink India, FMCG summer campaign India, Rasna brand ambassador 2026, Indian drink concentrate market, Make in India beverages</media:keywords>
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<title>Netflix&amp;apos;s Eyeline Studios Hyderabad: India&amp;apos;s AVGC Moment Has Arrived</title>
<link>https://brands.in/blognetflix-eyeline-studios-hyderabad-india-avgc-ecosystem</link>
<guid>https://brands.in/blognetflix-eyeline-studios-hyderabad-india-avgc-ecosystem</guid>
<description><![CDATA[ Netflix has launched Eyeline Studios in Hyderabad — its fifth global production and innovation facility, spanning 32,000 sq ft with advanced VFX, virtual production, and hybrid cloud infrastructure. Joining its network in Los Angeles, Vancouver, Seoul, and London, the studio marks a defining long-term investment in India&#039;s AVGC ecosystem. Backed by the Telangana government and Ministry of Information &amp; Broadcasting, this launch positions Hyderabad as a serious global hub for creative technology, visual storytelling, and next-generation content production. ]]></description>
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<pubDate>Fri, 13 Mar 2026 11:34:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix Eyeline Studios Hyderabad, Eyeline Studios India launch, Netflix AVGC India, Hyderabad VFX studio, Netflix India production hub, AVGC ecosystem India, visual effects India, virtual production India, Netflix global studios, Jeff Shapiro Eyeline Studios, Hyderabad creative technology hub, India AVGC sector growth, Netflix Hyderabad investment, Rana Daggubati Netflix, Telangana film industry</media:keywords>
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<title>boAt x GIVA&amp;apos;s &amp;apos;Wear Your Charm&amp;apos; Is a Collab Indian Brands Need to Study</title>
<link>https://brands.in/blogboat-giva-wear-your-charm-campaign-chrome-ivory-smartwatch</link>
<guid>https://brands.in/blogboat-giva-wear-your-charm-campaign-chrome-ivory-smartwatch</guid>
<description><![CDATA[ boAt and GIVA have joined forces for the &#039;Wear Your Charm&#039; campaign, celebrating women&#039;s individuality through the Chrome Ivory Premium Smartwatch. The product pairs boAt&#039;s AMOLED display technology with a GIVA-crafted 925 pure silver charm accessory — blending wearable tech with fine jewellery for the first time in India. Fronted by five women from diverse professional backgrounds, the campaign champions confidence and self-expression. Here&#039;s why this D2C brand collaboration is a masterclass Indian marketers should study closely. ]]></description>
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<pubDate>Fri, 13 Mar 2026 11:14:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>boAt Chrome Ivory smartwatch, boAt GIVA collaboration, Wear Your Charm campaign, boAt smartwatch India, GIVA jewellery tech, 925 silver charm smartwatch, D2C brand collaboration India, women&#039;s smartwatch India, boAt wearables 2025, GIVA brand ambassador, smartwatch jewellery hybrid, Indian wearables market, boAt premium smartwatch, Resha Jain GIVA, brand collab India</media:keywords>
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<title>Lakmé&amp;apos;s &amp;apos;I Earned It&amp;apos; Campaign Is the Summer Brief Done Right</title>
<link>https://brands.in/bloglakme-i-earned-it-campaign-9to5-hya-beach-edit-aneet-padda</link>
<guid>https://brands.in/bloglakme-i-earned-it-campaign-9to5-hya-beach-edit-aneet-padda</guid>
<description><![CDATA[ Lakmé has launched &#039;I Earned It&#039;, a bold new campaign celebrating the modern Indian working woman through its first-ever SPF-infused makeup range — the Lakmé 9to5 Hya Beach Edit. Powered by hyaluronic acid and built for Indian heat and humidity, the range combines sun protection, hydration, and high-performance colour. Fronted by brand ambassador Aneet Padda and conceptualised by Ogilvy West, the campaign captures Gen Z&#039;s unapologetic attitude toward work and leisure. Here&#039;s what marketers can learn from this smart, culture-first beauty launch. ]]></description>
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<pubDate>Fri, 13 Mar 2026 10:42:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lakmé I Earned It campaign, Lakmé 9to5 Hya Beach Edit, Aneet Padda Lakmé, SPF infused makeup India, hyaluronic acid makeup, Lakmé new launch 2025, Indian beauty campaign, working women beauty brand, HUL Lakmé campaign, Ogilvy West beauty campaign, sweat proof makeup India, sun protection makeup, Gen Z beauty marketing, Indian skincare makeup hybrid, Lakmé brand ambassador</media:keywords>
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<title>Emraan Hashmi Powers AGREYAS: Raj Cooling&amp;apos;s Bold Appliance Play</title>
<link>https://brands.in/blogagreyas-launch-emraan-hashmi-raj-cooling-systems-brand-ambassador</link>
<guid>https://brands.in/blogagreyas-launch-emraan-hashmi-raj-cooling-systems-brand-ambassador</guid>
<description><![CDATA[ Raj Cooling Systems has launched AGREYAS, a new mid-premium consumer appliances brand covering air conditioners, washing machines, and geysers. Bollywood actor Emraan Hashmi has been signed as brand ambassador under Zoommantra Productions. With a $10 million investment and targets set on India&#039;s ₹1.5 lakh crore home appliances market, AGREYAS aims to capture urban and semi-urban consumers through energy-efficient, technology-forward products. Here&#039;s what this bold B2B-to-consumer pivot means for Indian brands and marketers. ]]></description>
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<pubDate>Fri, 13 Mar 2026 09:58:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AGREYAS, Raj Cooling Systems, Emraan Hashmi brand ambassador, home appliances brand India, mid-premium appliances, consumer electronics India, energy efficient appliances, Indian appliances market, AGREYAS launch, Kalpesh Ramoliya, Zoommantra Productions, Rohit Roy, white goods India, new appliance brand 2025, Indian consumer market</media:keywords>
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<title>Levi&amp;apos;s Bets on Alia Bhatt to Own India&amp;apos;s Women&amp;apos;s Denim Market</title>
<link>https://brands.in/bloglevis-behind-every-original-india-alia-bhatt</link>
<guid>https://brands.in/bloglevis-behind-every-original-india-alia-bhatt</guid>
<description><![CDATA[ Levi&#039;s has launched its 2026 global campaign, Behind Every Original, in India with actor and brand ambassador Alia Bhatt. The campaign celebrates originality, self-belief, and individuality while expanding the brand&#039;s women&#039;s denim line with two new relaxed-fit silhouettes — the Cinch Waist Jean and the Loose Boot. More than a product launch, it marks Levi&#039;s strategic push to lead India&#039;s fast-growing women&#039;s denim segment through culturally resonant storytelling and expressive, modern fits. ]]></description>
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<pubDate>Fri, 13 Mar 2026 09:39:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Levi&#039;s Behind Every Original India, Alia Bhatt Levi&#039;s campaign 2026, women&#039;s denim India, Levi&#039;s new jeans India, relaxed fit denim India, Cinch Waist Jean, Loose Boot Levi&#039;s, denim brand marketing India, Levi Strauss India campaign, Hiren Gor Levi&#039;s</media:keywords>
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<title>Yes Bank Gets New MD &amp;amp; CEO: What Vinay Tonse&amp;apos;s Arrival Means</title>
<link>https://brands.in/blogyes-bank-vinay-tonse-md-ceo-appointment-2026</link>
<guid>https://brands.in/blogyes-bank-vinay-tonse-md-ceo-appointment-2026</guid>
<description><![CDATA[ Yes Bank has appointed Vinay Muralidhar Tonse as its new Managing Director and Chief Executive Officer, following RBI approval. Tonse, a 35-year banking veteran who most recently served as Managing Director at State Bank of India overseeing a retail book of nearly USD 800 billion, will formally assume charge on April 6, 2026. He succeeds Prashant Kumar, who stabilised the bank following its 2020 restructuring. With international experience across Singapore and Japan and prior leadership of SBI Mutual Fund, Tonse&#039;s appointment signals Yes Bank&#039;s strategic shift from recovery to accelerated growth and competition within India&#039;s private banking sector. ]]></description>
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<pubDate>Thu, 12 Mar 2026 18:06:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Yes Bank MD CEO 2026, Vinay Tonse Yes Bank, Vinay Muralidhar Tonse, Yes Bank new CEO, Yes Bank leadership change, Prashant Kumar Yes Bank, Yes Bank appointment RBI, private sector bank India, State Bank of India MD, SBI Mutual Fund CEO, Yes Bank growth strategy, Indian banking leadership 2026, SMBC Yes Bank, Rama Subramaniam Gandhi Yes Bank, banking sector India 2026, Yes Bank recovery story, financial services India, RBI approved appointment, top private banks India, banking news India 2026</media:keywords>
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<title>Parle&#45;G&amp;apos;s Ugadi Campaign Turns Bitter&#45;Sweet Into Brand Gold</title>
<link>https://brands.in/blogparle-g-ugadi-campaign-bevu-bella-2026</link>
<guid>https://brands.in/blogparle-g-ugadi-campaign-bevu-bella-2026</guid>
<description><![CDATA[ Parle-G has launched a heartfelt Ugadi 2026 campaign film inspired by the traditional Bevu Bella ritual — the ceremonial combining of neem and jaggery that symbolises life&#039;s balance of bitter and sweet experiences. Targeting audiences across Karnataka, Andhra Pradesh, and Telangana, the campaign delivers the brand&#039;s core philosophy that true genius lies in finding joy through others&#039; happiness. Created by Thought Blurb Communications, the film uses authentic family storytelling to connect emotionally with South Indian consumers. For Indian marketers, it sets a compelling benchmark for culturally rooted, regionally specific festive advertising done right. ]]></description>
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<pubDate>Thu, 12 Mar 2026 17:53:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parle-G Ugadi campaign 2026, Parle-G Bevu Bella, Ugadi advertising India, Parle Products festive campaign, regional festive marketing India, South India brand campaigns, Thought Blurb Communications, Parle-G brand philosophy, FMCG festive advertising India, Karnataka Andhra Pradesh Telangana marketing, Ugadi 2026 brands, cultural marketing India, festive campaign India 2026, Parle-G new campaign, regional advertising India, Mayank Shah Parle Products, Vinod Kunj Thought Blurb, Indian festive adv</media:keywords>
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<title>Arvind R P Exits McDonald&amp;apos;s India After 7&#45;Year Leadership Run</title>
<link>https://brands.in/blogarvind-rp-steps-down-mcdonalds-india-cbo</link>
<guid>https://brands.in/blogarvind-rp-steps-down-mcdonalds-india-cbo</guid>
<description><![CDATA[ Arvind R P has stepped down as Chief Business Officer at McDonald&#039;s India after a tenure of over seven years, during which he held profit and loss responsibility for the brand&#039;s South India operations. With 25+ years of cross-industry experience spanning QSR, FMCG, beauty, fashion, and lifestyle sectors — including stints at Britannia Industries, Levi Strauss &amp; Co., TVS Motor Company, and Kaya — his departure marks a significant leadership transition for the brand. The move raises important questions about McDonald&#039;s South India growth strategy and its next CBO appointment in an increasingly competitive QSR market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b2ad2c49f8c.jpg" length="43034" type="image/jpeg"/>
<pubDate>Thu, 12 Mar 2026 17:40:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Arvind R P McDonald&#039;s India, McDonald&#039;s India CBO, Chief Business Officer McDonald&#039;s, McDonald&#039;s South India, QSR leadership India, McDonald&#039;s India leadership change, Hardcastle Restaurants, QSR industry India 2026, marketing leadership India, FMCG brand leaders India, Britannia Industries, Levi Strauss India, TVS Motor Company, Kaya brand, quick service restaurant India, brand leadership transition, CMO moves India, senior marketing exits India, McDonald&#039;s India strategy, Indian QSR market 202</media:keywords>
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<item>
<title>Amazon MX Player&amp;apos;s 150+ Show Slate: Free OTT Just Got Serious</title>
<link>https://brands.in/blogamazon-mx-player-2026-content-slate-free-ott-india</link>
<guid>https://brands.in/blogamazon-mx-player-2026-content-slate-free-ott-india</guid>
<description><![CDATA[ SHORT DESCRIPTION (97 words)
Amazon MX Player has unveiled its largest-ever content lineup with 150+ new and returning shows for 2026 — all completely free to viewers across India. The massive slate spans drama, action, thrillers, youth content, reality formats, and micro-dramas, featuring acclaimed actors including Naseeruddin Shah, Nana Patekar, Shaheer Sheikh, and Mouni Roy. With a reach of 250 million users and zero subscription fees, the platform is redefining premium OTT advertising in India. For brands and media planners, this represents one of the most significant free, ad-supported streaming opportunities available in the Indian market today. ]]></description>
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<pubDate>Thu, 12 Mar 2026 17:20:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player 2026, Amazon MX Player content slate, free OTT India, ad-supported streaming India, MX Fatafat micro drama, MX Vdesi, OTT advertising India, Amazon MX Player shows 2026, free premium streaming India, Connected TV advertising India, 250 million OTT users, Naseeruddin Shah web series, Nana Patekar OTT, Shaheer Sheikh new show, Raktanchal Season 3, Campus Beats Season 6, Rise and Fall Season 2, Girish Prabhu Amazon Ads, Karan Bedi Amazon MX Player, Indian OTT market 2026</media:keywords>
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<item>
<title>Tata Play Binge Hits VIDAA Smart TVs: OTT Just Got Simpler</title>
<link>https://brands.in/blogtata-play-binge-vidaa-smart-tv-india-ott</link>
<guid>https://brands.in/blogtata-play-binge-vidaa-smart-tv-india-ott</guid>
<description><![CDATA[ Tata Play Binge, India&#039;s largest OTT content aggregator, has launched on all VIDAA-powered Smart TVs in India, including Hisense and Toshiba devices. Viewers can now access 30+ national, international, and regional OTT platforms — including Prime Video, JioHotstar, Apple TV+, ZEE5, and more — directly from their Smart TV home screen, with no set-top box required. With a single login, universal search, and personalised recommendations, this partnership between Tata Play and VIDAA simplifies India&#039;s fragmented OTT landscape significantly. For brands and media planners, it signals a major shift in Connected TV advertising reach and audience accessibility across India. ]]></description>
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<pubDate>Thu, 12 Mar 2026 17:00:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tata Play Binge, VIDAA Smart TV, OTT aggregator India, Tata Play VIDAA partnership, Hisense Smart TV India, Toshiba Smart TV OTT, Connected TV India, CTV advertising India, OTT platforms India 2026, Smart TV OTT integration, JioHotstar, Prime Video India, ZEE5, Apple TV Plus India, OTT content aggregator, no set-top box OTT, India Smart TV market, Pallavi Puri Tata Play, VIDAA OS India, streaming platforms India</media:keywords>
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<item>
<title>MADDYS 2026 Gets Powerhouse Jury: 6 Ad Legends Take Charge</title>
<link>https://brands.in/blogmaddys-2026-jury-chairs-agnello-dias-preeti-vyas-ramsam</link>
<guid>https://brands.in/blogmaddys-2026-jury-chairs-agnello-dias-preeti-vyas-ramsam</guid>
<description><![CDATA[ The Advertising Club Madras has announced six powerhouse jury chairs for the 44th MADDYS 2026. Agnello Dias will lead Film &amp; Audio Craft, Preeti Vyas takes charge of Design &amp; Print Craft, and RamSam heads the Regional Pride (Tamil) jury. Joining previously announced chairs Ashish Khazanchi, Anisha Iyer, and Sabyasachi Mitter, the lineup reflects the club&#039;s commitment to domain-specific judging excellence. With early bird entries closing March 18 and the ceremony set for July 2026, MADDYS is shaping up to be India&#039;s most rigorously judged advertising awards this year. ]]></description>
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<pubDate>Thu, 12 Mar 2026 16:49:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MADDYS 2026, Advertising Club Madras, Agnello Dias, Preeti Vyas, RamSam, Rajesh Ramaswamy, Indian advertising awards, MADDYS jury chairs, Film and Audio Craft MADDYS, Design and Print Craft MADDYS, Regional Pride Tamil MADDYS, Ashish Khazanchi, Anisha Iyer, Sabyasachi Mitter, Indian advertising industry, advertising awards India 2026, Tamil advertising, creative awards India, Spinach Experience Design, Vyas Giannetti Creative, The Script Room, Coconut Films</media:keywords>
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<item>
<title>Kenstar Ropes In Rajkummar Rao &amp;amp; Patralekha for Air Cooler Campaign</title>
<link>https://brands.in/blogkenstar-rajkummar-rao-patralekha-air-cooler-campaign</link>
<guid>https://brands.in/blogkenstar-rajkummar-rao-patralekha-air-cooler-campaign</guid>
<description><![CDATA[ Kenstar has launched a new air cooler campaign featuring Bollywood couple Rajkummar Rao and Patralekha Paul as brand ambassadors. The campaign spotlights Kenstar&#039;s new air cooler range — claimed to be India&#039;s first with a 5-Star BEE energy rating — alongside an industry-leading 5-year warranty. Available across e-commerce, quick commerce, D2C, and offline retail, the campaign positions Kenstar as India&#039;s most energy-efficient and reliable cooling solution for the summer season ahead. ]]></description>
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<pubDate>Thu, 12 Mar 2026 15:49:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kenstar air cooler, Rajkummar Rao Kenstar, Patralekha Kenstar, Kenstar 5-star BEE rating, energy efficient air cooler India, Kenstar summer campaign 2026, air cooler brand India, Kenstar brand ambassador, Sunil Jain Kenstar, air cooler campaign India, Kenstar 5-year warranty, celebrity appliance campaign India, best air cooler India 2026, Kenstar new launch, cooling solutions India</media:keywords>
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<item>
<title>Gupshup Appoints Ravi Dugar as CFO to Power Its Next Growth Phase</title>
<link>https://brands.in/bloggupshup-appoints-ravi-dugar-chief-financial-officer</link>
<guid>https://brands.in/bloggupshup-appoints-ravi-dugar-chief-financial-officer</guid>
<description><![CDATA[ Gupshup has appointed Ravi Dugar as its Chief Financial Officer, bringing nearly two decades of financial leadership across Bharti Airtel, Livguard Energy Technologies, and Awfis — where he played a key role in the company&#039;s 2024 IPO. At Gupshup, Dugar will lead financial strategy, capital allocation, investor engagement, and evaluate strategic acquisitions as the conversational AI platform accelerates its global enterprise expansion and builds the financial infrastructure for its next major growth phase. ]]></description>
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<pubDate>Thu, 12 Mar 2026 15:09:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Gupshup CFO, Ravi Dugar Gupshup, Gupshup financial officer, conversational AI India, Gupshup growth 2026, Ravi Dugar Awfis IPO, Bharti Airtel finance, Gupshup enterprise AI, Beerud Sheth Gupshup, Gupshup leadership appointment, AI platform India CFO, Gupshup investor strategy, enterprise SaaS India, Gupshup acquisitions, conversational AI platform India</media:keywords>
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<item>
<title>Media Mantra Group Appoints Saahil Anant as Senior Director – Auto &amp;amp; Tech</title>
<link>https://brands.in/blogmedia-mantra-group-saahil-anant-senior-director-auto-tech</link>
<guid>https://brands.in/blogmedia-mantra-group-saahil-anant-senior-director-auto-tech</guid>
<description><![CDATA[ Media Mantra Group has appointed Saahil Anant as Senior Director to lead its Automotive and Technology communications practice. With over 16 years of experience across journalism, corporate communications, and PR — including roles at General Motors, Nissan, MG India, Samsung, Lava, and OPPO — Anant brings rare insider expertise to the agency. Based in Gurugram, his appointment strengthens Media Mantra&#039;s specialist positioning in two of India&#039;s most dynamic and communication-intensive industries. ]]></description>
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<pubDate>Thu, 12 Mar 2026 13:40:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Media Mantra Group, Saahil Anant, Senior Director Auto Tech, Media Mantra PR India, automotive communications India, technology PR India, MG India communications, PR agency India, Udit Pathak Media Mantra, Puja Pathak Media Mantra, Samsung PR India, OPPO communications India, auto tech PR agency, PR industry India 2026, integrated communications India</media:keywords>
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<item>
<title>NODWIN Gaming Appoints Sonal Varma as Global Director – Live Events</title>
<link>https://brands.in/blognodwin-gaming-sonal-varma-global-director-live-events</link>
<guid>https://brands.in/blognodwin-gaming-sonal-varma-global-director-live-events</guid>
<description><![CDATA[ NODWIN Gaming has appointed Sonal Varma as Global Director — Live Events, bringing over 15 years of fan community and live event expertise to the role. Previously Vice President at Comic Con India, Varma will lead strategy and execution across NODWIN&#039;s global live event portfolio — including DreamHack India, NH7 Weekender, Comic Con India, and the Battlegrounds Mobile India Series — as the company scales its presence across Asia, the Middle East, Africa, and beyond. ]]></description>
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<pubDate>Thu, 12 Mar 2026 13:24:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NODWIN Gaming, Sonal Varma, Global Director Live Events, NODWIN Gaming appointment, Comic Con India, DreamHack India, NH7 Weekender, BGMS, esports live events India, gaming events India, NODWIN Gaming 2026, Akshat Rathee NODWIN, esports sponsorship India, gaming brand partnerships, live events gaming India</media:keywords>
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<item>
<title>Visa Appoints Skand Swarup as Director of Strategy &amp;amp; Business Development</title>
<link>https://brands.in/blogvisa-appoints-skand-swarup-director-strategy-business-development</link>
<guid>https://brands.in/blogvisa-appoints-skand-swarup-director-strategy-business-development</guid>
<description><![CDATA[ Visa has appointed Skand Swarup as Director — Strategy and Business Development in India. With over 13 years of experience spanning JioStar, Disney Star, PwC, and Accenture, Swarup brings deep expertise in corporate strategy, data analytics, and business growth to one of the world&#039;s leading payment networks. His appointment signals Visa&#039;s intent to strengthen its strategic capabilities in India&#039;s increasingly competitive and rapidly evolving digital payments landscape. ]]></description>
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<pubDate>Thu, 12 Mar 2026 12:30:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Skand Swarup Visa, Visa India appointment, Visa strategy India, Skand Swarup JioStar, Visa business development India, fintech leadership India, Visa India 2026, corporate strategy fintech, JioStar senior director, Disney Star strategy, Visa India growth, payments industry India, fintech talent India, Visa director appointment, digital payments India leadership</media:keywords>
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<item>
<title>Canon India&amp;apos;s &amp;apos;EveryDay&amp;apos; Campaign Reframes Workplace Inclusion</title>
<link>https://brands.in/blogcanon-india-everyday-campaign-workplace-inclusion</link>
<guid>https://brands.in/blogcanon-india-everyday-campaign-workplace-inclusion</guid>
<description><![CDATA[ Canon India has launched &#039;EveryDay&#039;, a workplace inclusion campaign that challenges the tradition of limiting gender equality conversations to a single day. Built around a brand film shot inside real Canon offices, the campaign captures authentic moments of inclusive workplace culture — open conversations, merit-based recognition, and equal growth opportunities. Extending the existing &#039;She #CANwithCanon&#039; initiative, &#039;EveryDay&#039; positions inclusion as a consistent daily practice rather than a symbolic annual gesture, setting a new benchmark for purpose-led employer branding in India. ]]></description>
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<pubDate>Thu, 12 Mar 2026 11:51:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Canon India, EveryDay campaign, workplace inclusion India, She CANwithCanon, Canon India Women&#039;s Day, gender equality workplace, purpose-led marketing India, employer branding India, Toshiaki Nomura Canon, inclusive workplace culture, Canon India campaign 2026, women empowerment corporate India, DEI marketing India, brand film workplace, Canon India CSR</media:keywords>
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<item>
<title>Tommy Hilfiger Travel Gear Is IPL 2026&amp;apos;s Smartest Brand Move</title>
<link>https://brands.in/blogtommy-hilfiger-travel-gear-lucknow-super-giants-ipl-2026</link>
<guid>https://brands.in/blogtommy-hilfiger-travel-gear-lucknow-super-giants-ipl-2026</guid>
<description><![CDATA[ Brand Concepts Limited has announced Tommy Hilfiger Travel Gear as the Official Travel Accessories Partner of Lucknow Super Giants for IPL 2026. The partnership will see the team equipped with premium backpacks and luggage throughout the tournament&#039;s multi-city schedule. Beyond a simple logo deal, this collaboration positions Tommy Hilfiger Travel Gear as a lifestyle-driven, aspiration-led brand within India&#039;s most-watched sporting property — making it one of IPL 2026&#039;s smartest category-specific sponsorship moves. ]]></description>
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<pubDate>Thu, 12 Mar 2026 10:54:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tommy Hilfiger Travel Gear, Lucknow Super Giants, IPL 2026, Brand Concepts Limited, IPL sponsorship 2026, travel accessories India, premium luggage India, sports brand partnership India, Tommy Hilfiger India, LSG IPL 2026, cricket team sponsorship, lifestyle brand IPL, Abhinav Kumar Brand Concepts, travel gear brand India, IPL brand association</media:keywords>
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<item>
<title>Nike Littles &amp;amp; Jordan Land in India: What Apparel Group&amp;apos;s Big Bet Means</title>
<link>https://brands.in/blogapparel-group-nike-littles-jordan-india-launch</link>
<guid>https://brands.in/blogapparel-group-nike-littles-jordan-india-launch</guid>
<description><![CDATA[ Apparel Group India has expanded its portfolio with the addition of Nike Littles and Jordan, two of the world&#039;s most iconic youth-focused brands. Rolling out through a phased omnichannel strategy across retail stores and digital marketplaces, this move targets India&#039;s fast-growing premium kidswear and youth lifestyle segment. Nike Littles covers children aged 0–7, while Jordan extends up to age 20 — bringing global aspiration, sports culture, and brand-driven identity to India&#039;s next generation of consumers. ]]></description>
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<pubDate>Thu, 12 Mar 2026 10:34:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>pparel Group India, Nike Littles India, Jordan brand India, youth brand retail India, premium kidswear India, Nike kids India, Jordan apparel India, omnichannel retail India, Tushar Ved Apparel Group, youth lifestyle brands India, kids sportswear India, Jordan streetwear India, Gen Alpha brands India, Nike India expansion, children&#039;s fashion India</media:keywords>
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<item>
<title>TAM Sports Levels Up: Ad Tracking Now Covers CTV &amp;amp; Mobile Streaming</title>
<link>https://brands.in/blogtam-sports-ctv-mobile-ad-monitoring-sports-sponsorship</link>
<guid>https://brands.in/blogtam-sports-ctv-mobile-ad-monitoring-sports-sponsorship</guid>
<description><![CDATA[ TAM Sports, the sports intelligence division of TAM Media Research, has expanded its ad monitoring framework to include Live Streaming on Connected TV (CTV) and mobile platforms. This cross-platform upgrade allows sports sponsors, agencies, and franchise owners to track brand visibility across broadcast and streaming environments in one integrated system — making ROI measurement more accurate and competitive benchmarking finally possible in India&#039;s fragmented, multi-screen sports media landscape. ]]></description>
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<pubDate>Thu, 12 Mar 2026 10:19:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TAM Sports, TAM Media Research, CTV advertising India, sports sponsorship analytics, cross-platform ad monitoring, connected TV sports, mobile streaming ads, brand tracking sports, sports media measurement India, live streaming advertising, sports sponsorship ROI, IPL advertising measurement, OTT sports ads India, brand visibility sports, TAM Sports monitoring</media:keywords>
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<item>
<title>Rose Audio Visuals Bets Big on Branded Content With Connect NXT</title>
<link>https://brands.in/blogrose-audio-visuals-connect-nxt-branded-content-division-launch</link>
<guid>https://brands.in/blogrose-audio-visuals-connect-nxt-branded-content-division-launch</guid>
<description><![CDATA[ Rose Audio Visuals, the production house founded by Goldie Behl, has launched Connect NXT — a dedicated branded content division built for India&#039;s post-traditional-advertising era. Led by Megha Desai, who brings 25+ years of IP and content creation experience, and advised creatively by Arvind Menon, former Executive Creative Director at BBH India, Connect NXT focuses on story-driven, emotionally resonant brand narratives with end-to-end production execution. Backed by Rose Audio Visuals&#039; existing multi-format ecosystem including RosePod and Rose Kanakavalli, Connect NXT positions itself as a serious integrated branded storytelling studio for Indian brands. ]]></description>
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<pubDate>Wed, 11 Mar 2026 18:12:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Connect NXT branded content India, Rose Audio Visuals launch, Goldie Behl production house, Megha Desai content division, branded content agency India 2026, brand storytelling India, content marketing India, Arvind Menon BBH India, branded narrative studio India, integrated content production India</media:keywords>
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<item>
<title>Big Bowl Picks Lyxel&amp;amp;Flamingo to Power Its ₹150 Cr Growth Push</title>
<link>https://brands.in/blogbig-bowl-lyxel-flamingo-social-media-partner-qsr-growth</link>
<guid>https://brands.in/blogbig-bowl-lyxel-flamingo-social-media-partner-qsr-growth</guid>
<description><![CDATA[ Big Bowl, India&#039;s rapidly scaling bowl-format QSR brand from Lenexis Foodworks, has appointed Lyxel&amp;Flamingo as its integrated social and media partner. Having crossed ₹100 crore ARR in 2025 across 250+ kitchens in 50+ cities, the brand now targets ₹150 crore ARR in year five. Lyxel&amp;Flamingo — managing 350+ brands and $100 million+ in ad spend — will lead Big Bowl&#039;s social strategy, content, performance marketing and media planning. The partnership signals a deliberate shift from startup-scale growth to structured, digitally-driven brand building in India&#039;s booming food delivery ecosystem. ]]></description>
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<pubDate>Wed, 11 Mar 2026 17:56:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Big Bowl Lyxel&amp;Flamingo partnership, Big Bowl QSR India, bowl-format food brand India, Lenexis Foodworks digital marketing, QSR social media agency India, food delivery brand marketing 2026, digital performance marketing QSR, Lyxel&amp;Flamingo agency win, India bowl format restaurant growth, QSR brand building India</media:keywords>
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<item>
<title>Meta&amp;apos;s Tawana Burnett to Chair Abby Awards 2026 Jury</title>
<link>https://brands.in/blogtawana-burnett-jury-chair-abby-awards-2026-goafest</link>
<guid>https://brands.in/blogtawana-burnett-jury-chair-abby-awards-2026-goafest</guid>
<description><![CDATA[ Tawana Burnett, Meta&#039;s Head of Top Accounts &amp; Agencies for APAC, has been appointed Jury Chair for the newly introduced Social Content and Influencer Marketing category at Abby Awards 2026 Powered by The One Club | The One Show. With 25+ years of global brand experience across Meta, Johnson &amp; Johnson, Pfizer and Intuit, Burnett brings international creative rigour to India&#039;s most prestigious advertising awards. The Abby Awards 2026 will be held during Goafest from May 20-22 in Goa, marking a significant elevation of influencer and social content as a serious creative discipline in Indian advertising. ]]></description>
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<pubDate>Wed, 11 Mar 2026 17:45:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Abby Awards 2026 jury chair, Tawana Burnett Meta APAC, Goafest 2026 Goa, social content influencer marketing awards India, Abby Awards The One Club, Indian advertising awards 2026, influencer marketing India, Meta advertising India, Goafest advertising festival, creative awards India 2026</media:keywords>
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<title>JioHotstar&amp;apos;s Micro&#45;Drama Bet Could Reshape Indian Streaming</title>
<link>https://brands.in/blogjiohotstar-micro-dramas-ipl-2026-india-streaming</link>
<guid>https://brands.in/blogjiohotstar-micro-dramas-ipl-2026-india-streaming</guid>
<description><![CDATA[ JioHotstar is set to launch over 100 free micro-dramas during IPL 2026, spanning multiple genres and regional languages in a major push into bite-sized storytelling. Backed by an ad-supported model and potential brand integrations, the move targets India&#039;s booming micro-drama market — already at a $260 million annual run rate and projected to grow at 50-75% CAGR through FY2030. With 300 million subscribers and IPL-scale distribution, JioHotstar&#039;s entry is poised to mainstream the format and unlock significant new advertising inventory for Indian brands. ]]></description>
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<pubDate>Wed, 11 Mar 2026 17:16:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar micro-dramas IPL 2026, micro-drama India streaming, short-form content India, JioHotstar new content launch, India micro-drama market growth, vertical video advertising India, regional language OTT content, bite-sized storytelling India, JioStar digital entertainment, OTT advertising India 2026</media:keywords>
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<item>
<title>Arjun Rampal for Selected: Why &amp;apos;Choosing Well&amp;apos; Is the New Cool</title>
<link>https://brands.in/blogselected-art-of-choosing-well-campaign-arjun-rampal-ss26</link>
<guid>https://brands.in/blogselected-art-of-choosing-well-campaign-arjun-rampal-ss26</guid>
<description><![CDATA[ Selected, the Scandinavian menswear brand under Bestseller India, has launched its Spring Summer 2026 campaign titled The Art of Choosing Well, featuring Arjun Rampal as brand face. The campaign spotlights premium linen pieces in soft neutrals, muted greens and monochromatic tones — rooted in minimalist design and purposeful craftsmanship. More than a seasonal launch, this partnership signals a deliberate brand positioning move targeting India&#039;s growing tribe of discerning men who value quality, longevity and timeless style over fast fashion trends. ]]></description>
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<pubDate>Wed, 11 Mar 2026 17:01:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Selected Spring Summer 2026 campaign, Arjun Rampal Selected brand ambassador, The Art of Choosing Well campaign, Scandinavian menswear India, Bestseller India fashion campaign, premium linen menswear India, minimalist fashion India 2026, menswear brand ambassador India, Selected Homme India, Indian menswear premiumisation</media:keywords>
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<item>
<title>Aviva India&amp;apos;s New Marketing Head Is Thinking Beyond Insurance</title>
<link>https://brands.in/blogaviva-india-appoints-harshit-agrawal-head-of-marketing</link>
<guid>https://brands.in/blogaviva-india-appoints-harshit-agrawal-head-of-marketing</guid>
<description><![CDATA[ Aviva India has appointed Harshit Agrawal as Head of Marketing, bringing over 16 years of experience across fintech, digital transformation and agency-side strategy. Previously with Clix Capital, Muthoot Blue Group, Dentsu Webchutney and BC Web Wise, Agrawal steps in with a clear mandate — shift Aviva&#039;s brand narrative from protection to prevention. With India&#039;s life insurance penetration still under 4% of GDP, this appointment signals that Aviva is serious about building a modern, customer-first brand that resonates with the next generation of Indian insurance buyers. ]]></description>
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<pubDate>Wed, 11 Mar 2026 16:34:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aviva India Head of Marketing, Harshit Agrawal Aviva India, life insurance marketing India, insurance brand strategy 2026, digital marketing financial services India, prevention-led insurance marketing, NBFC brand leadership India, fintech marketing hire, Dentsu Webchutney alumni, insurance penetration India</media:keywords>
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<item>
<title>Hero FinCorp Bets Big on Communications: Spardha Pandey Takes the Lead</title>
<link>https://brands.in/bloghero-fincorp-appoints-spardha-pandey-lead-pr-communications</link>
<guid>https://brands.in/bloghero-fincorp-appoints-spardha-pandey-lead-pr-communications</guid>
<description><![CDATA[ Hero FinCorp has appointed Spardha Pandey as Lead – PR &amp; Communications, bringing in over 13 years of cross-sector experience spanning Meta, Paytm, HP Inc., Probo and Gensol Group. A former journalist with India Today Group and Hindustan Times, Pandey will spearhead Hero FinCorp&#039;s external communications strategy, media engagement and brand narrative across India&#039;s financial services landscape. Her appointment signals a growing recognition among NBFCs that credible, strategic communications is no longer optional — it&#039;s a core business advantage. ]]></description>
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<pubDate>Wed, 11 Mar 2026 16:07:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hero FinCorp PR appointment, Spardha Pandey Hero FinCorp, Lead PR Communications India, NBFC communications strategy, fintech brand communications India, Hero FinCorp news 2026, corporate communications hire India, PR leadership fintech, financial services brand narrative, India Today journalist turned PR</media:keywords>
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<title>Amazon Music Appoints Rashii Prabhakar as Content Lead India</title>
<link>https://brands.in/blogamazon-music-rashii-prabhakar-content-lead-india-2026</link>
<guid>https://brands.in/blogamazon-music-rashii-prabhakar-content-lead-india-2026</guid>
<description><![CDATA[ Amazon Music has appointed Rashii Prabhakar as Content Lead India, bringing over 17 years of cross-sector experience spanning music, entertainment, digital media, and brand partnerships. With previous roles at Saregama India, Viacom18, INNOCEAN, Triller, and Pixis, Prabhakar brings rare commercial and content depth to Amazon Music&#039;s India strategy. Her appointment signals the platform&#039;s growing ambition to build sophisticated brand partnership and content monetisation capabilities in one of the world&#039;s most competitive and rapidly expanding music streaming markets. ]]></description>
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<pubDate>Wed, 11 Mar 2026 15:08:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon Music Content Lead India 2026, Rashii Prabhakar Amazon Music, music streaming India leadership, audio advertising India 2026, Amazon Music India strategy, music streaming brand partnerships India, digital content leadership India, audio marketing India brands, music streaming market India, content monetisation streaming India</media:keywords>
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<title>Devika Prabhu Returns to SPNI as Business Head — Hindi Movies</title>
<link>https://brands.in/blogdevika-prabhu-spni-business-head-hindi-movies-2026</link>
<guid>https://brands.in/blogdevika-prabhu-spni-business-head-hindi-movies-2026</guid>
<description><![CDATA[ Sony Pictures Networks India has appointed Devika Prabhu as Business Head — Hindi Movies, marking a significant leadership hire for the network&#039;s broadcast vertical. Prabhu returns to SPNI after nearly 18 years at The Walt Disney Company, where she managed a ₹400 crore P&amp;L as VP and Business Head for Kids, Youth and Infotainment TV. With over 20 years of cross-functional media experience spanning content, acquisitions, marketing and strategic planning, her appointment signals SPNI&#039;s serious intent to strengthen and transform its Hindi movies channel in a rapidly shifting broadcast landscape. ]]></description>
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<pubDate>Wed, 11 Mar 2026 14:01:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Devika Prabhu SPNI Business Head Hindi Movies, Sony Pictures Networks India leadership 2026, Hindi movie channel India broadcast, SPNI senior appointment 2026, Disney Star media leadership India, Hindi movies broadcast strategy India, Sony LIV SPNI 2026, broadcast media leadership India, Hindi GEC movie channel advertising, Indian media entertainment appointment 2026</media:keywords>
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<title>Vivo India Promotes Mayank Prabhakar to Chief Media Officer</title>
<link>https://brands.in/blogvivo-india-mayank-prabhakar-chief-media-officer-2026</link>
<guid>https://brands.in/blogvivo-india-mayank-prabhakar-chief-media-officer-2026</guid>
<description><![CDATA[ Vivo India has promoted Mayank Prabhakar to Chief Media Officer effective February 2026, following his four-year tenure as General Manager and Head of Media and Digital Marketing. With over 17 years of experience across digital marketing, performance marketing, and e-commerce — including stints at Cheil Worldwide, Times Internet, and One97 Communications — Prabhakar brings deep cross-sector expertise to the role. The appointment signals Vivo India&#039;s growing investment in dedicated C-suite media leadership as India&#039;s digital advertising and e-commerce landscape intensifies. ]]></description>
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<pubDate>Wed, 11 Mar 2026 13:44:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vivo India Mayank Prabhakar Chief Media Officer, Vivo India C-suite appointment 2026, chief media officer India smartphone brand, digital marketing leadership India 2026, e-commerce marketing leadership India, Vivo India media strategy 2026, performance marketing C-suite India, smartphone brand media investment India, Vivo India leadership 2026, digital advertising India brand leadership</media:keywords>
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<title>Vivo India Elevates Geetaj Channana as Chief Corporate Comms Officer</title>
<link>https://brands.in/blogvivo-india-geetaj-channana-chief-corporate-communications-officer-2026</link>
<guid>https://brands.in/blogvivo-india-geetaj-channana-chief-corporate-communications-officer-2026</guid>
<description><![CDATA[ Vivo India has elevated Geetaj Channana to Chief Corporate Communications Officer, marking a significant C-suite investment in corporate reputation and brand storytelling. With nearly three decades of experience spanning technology journalism, PR consulting, and corporate communications, Channana brings rare cross-sector depth to the role. His promotion from Head of Corporate Communications after six years with Vivo signals the brand&#039;s long-term commitment to strategic communications leadership in one of the world&#039;s most competitive smartphone markets. ]]></description>
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<pubDate>Wed, 11 Mar 2026 13:26:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vivo India Geetaj Channana, Chief Corporate Communications Officer India, Vivo India leadership appointment 2026, corporate communications C-suite India, technology brand communications India, smartphone brand reputation management, Vivo India marketing strategy 2026, PR leadership India tech brands, corporate communications promotion India, brand communications strategy India</media:keywords>
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<title>Havas Acquires Eyesight: Luxury Brand Experiences Just Got Serious</title>
<link>https://brands.in/bloghavas-maison-betc-acquires-eyesight-luxury-events-2026</link>
<guid>https://brands.in/bloghavas-maison-betc-acquires-eyesight-luxury-events-2026</guid>
<description><![CDATA[ Havas has acquired Eyesight, a globally renowned luxury event production agency, through its luxury-focused network Maison BETC. Founded in 2002 by Thierry Dreyfus, Eyesight has staged over 3,000 fashion shows for iconic houses including Dior, YSL, and Fendi. The deal gives Maison BETC end-to-end luxury brand experience capabilities — from creative strategy to runway production — while both organisations explore AI integration in event experiences. For Indian luxury and premium brand marketers, this global consolidation signals where experiential marketing is heading next. ]]></description>
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<pubDate>Wed, 11 Mar 2026 13:04:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas Maison BETC Eyesight acquisition, luxury event production agency 2026, Maison BETC luxury network, fashion show production agency, luxury brand experiential marketing, Havas luxury strategy 2026, Thierry Dreyfus Eyesight agency, luxury marketing India 2026, global agency acquisition luxury, premium brand experience marketing India</media:keywords>
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<title>Prime Video&amp;apos;s &amp;apos;Local Times&amp;apos; Is the Tamil Original Indian OTT Needed</title>
<link>https://brands.in/blogprime-video-local-times-tamil-original-global-premiere-2026</link>
<guid>https://brands.in/blogprime-video-local-times-tamil-original-global-premiere-2026</guid>
<description><![CDATA[ Prime Video premieres Local Times, a seven-episode Tamil Original comedy-drama, globally on March 13, 2026 across 240 countries and territories. The show follows four friends fighting to save a struggling regional newspaper in a digital-first world — blending humour, friendship, and resilience into a universally relatable story. Produced by Fanboy Production and directed by Naveen George Thomas, the series signals how regional Indian storytelling has evolved from a local content play into a powerful global streaming strategy worth every Indian brand marketer&#039;s attention. ]]></description>
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<pubDate>Wed, 11 Mar 2026 12:29:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Prime Video Tamil Original 2026, Local Times Prime Video, Tamil comedy drama OTT India, regional Indian content global streaming, Prime Video India Originals March 2026, Tamil OTT series 2026, Indian regional language content strategy, OTT regional content India, Fanboy Production Prime Video, Tamil series with English subtitles</media:keywords>
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<title>Jivraj9&amp;apos;s New TVC With Neena Gupta Is a Bold Lesson in Brand Confidence</title>
<link>https://brands.in/blogjivraj9-neena-gupta-tvc-self-expression-campaign-2026</link>
<guid>https://brands.in/blogjivraj9-neena-gupta-tvc-self-expression-campaign-2026</guid>
<description><![CDATA[ Homegrown tea brand Jivraj9 has launched its fifth TVC featuring veteran actor Neena Gupta, celebrating bold self-expression and multigenerational confidence. The campaign pairs a grandmother and granddaughter in a lively, rhythmic exchange of generational banter, culminating in the brand message: My Choice, You Gotta Try. Rooted in Assam CTC quality and serialised storytelling, Jivraj9 is quietly rewriting the rules of Indian tea advertising — positioning confidence and individuality as its core brand identity rather than just comfort or warmth. ]]></description>
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<pubDate>Wed, 11 Mar 2026 11:56:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jivraj9 new TVC 2026, Neena Gupta Jivraj9 campaign, homegrown tea brand India, Indian tea advertising 2026, self-expression brand campaign India, multigenerational marketing India, Assam CTC tea brand, FMCG brand storytelling India, bold Indian brand campaigns, tea brand marketing strategy India</media:keywords>
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<title>Do Duniya Ek Dil: Why COLORS Just Raised the Bar for Indian TV</title>
<link>https://brands.in/blogcolors-do-duniya-ek-dil-cybercrime-awareness-india-2026</link>
<guid>https://brands.in/blogcolors-do-duniya-ek-dil-cybercrime-awareness-india-2026</guid>
<description><![CDATA[ COLORS has launched Do Duniya Ek Dil, a primetime romance drama that goes beyond entertainment by partnering with the Indian Cybercrime Coordination Centre to embed real fraud awareness into its storytelling. Airing Monday to Friday at 9:00 PM on COLORS and JioHotstar, the show tackles India&#039;s growing cybercrime crisis through narrative-integrated public messaging. For Indian brand marketers, it&#039;s a powerful blueprint for purpose-led content that informs, protects, and engages millions simultaneously. ]]></description>
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<pubDate>Wed, 11 Mar 2026 11:41:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Do Duniya Ek Dil COLORS, cybercrime awareness India 2026, COLORS JioHotstar new show, Indian Cybercrime Coordination Centre I4C, Hindi GEC primetime drama, entertainment for social good India, cyber fraud awareness campaign, COLORS new show March 2026, purpose-led brand content India, online fraud India television</media:keywords>
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<title>Cannes Lions Crowns Susan Credle With Its Highest Creative Honour</title>
<link>https://brands.in/blogsusan-credle-lion-of-st-mark-cannes-lions-2026</link>
<guid>https://brands.in/blogsusan-credle-lion-of-st-mark-cannes-lions-2026</guid>
<description><![CDATA[ Cannes Lions has named Susan Credle as the 2026 recipient of the Lion of St Mark, the festival&#039;s most prestigious lifetime achievement award. With a career spanning over 40 years across BBDO, Leo Burnett, and FCB, Credle built iconic campaigns and creative cultures that delivered consistent global excellence. For Indian agency leaders and brand marketers, her recognition is more than a celebration — it&#039;s a blueprint for sustained creative leadership that goes far beyond winning a single award. ]]></description>
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<pubDate>Wed, 11 Mar 2026 11:20:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Susan Credle Lion of St Mark, Cannes Lions 2026 lifetime achievement, Cannes Lions International Festival of Creativity, FCB global creative leadership, advertising industry awards 2026, creative culture advertising agencies, Cannes Lions India, global advertising honours, lifetime achievement advertising, creative leadership lessons India</media:keywords>
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<title>De Beers Bets on Cricket Gold: Abhishek Sharma Is Their New Diamond Voice</title>
<link>https://brands.in/blogde-beers-abhishek-sharma-natural-diamonds-india-2026</link>
<guid>https://brands.in/blogde-beers-abhishek-sharma-natural-diamonds-india-2026</guid>
<description><![CDATA[ De Beers Group has partnered with Indian cricketer Abhishek Sharma to promote natural diamonds in India, repositioning them as symbols of personal identity and everyday self-expression. Moving beyond traditional gifting and wedding narratives, the collaboration targets young, urban Indian men — a largely untapped luxury audience. With lab-grown diamonds rising in competition, De Beers is anchoring authenticity and emotional meaning at the heart of its India strategy. A sharp lesson for marketers on ambassador fit, category reframing, and cultural targeting. ]]></description>
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<pubDate>Wed, 11 Mar 2026 10:38:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>De Beers India natural diamonds, Abhishek Sharma De Beers partnership, natural diamonds India 2026, diamond jewellery marketing India, celebrity brand endorsement India, luxury jewellery India Gen Z, natural vs lab-grown diamonds India, diamond brand campaign India, De Beers marketing strategy, premium brand ambassador India</media:keywords>
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<title>Zee Keralam&amp;apos;s &amp;apos;Why Not?&amp;apos; Campaign Is Asking the Questions Indian Brands Should</title>
<link>https://brands.in/blogzee-keralam-why-not-womens-day-campaign-2026</link>
<guid>https://brands.in/blogzee-keralam-why-not-womens-day-campaign-2026</guid>
<description><![CDATA[ Zee Keralam&#039;s &#039;Why Not?&#039; Women&#039;s Day 2026 campaign challenges everyday gender assumptions through quiet, culturally rooted moments from Kerala life. Instead of grand gestures, the campaign uses simple, relatable scenarios to ask one powerful question — Why Not? From saying a mother&#039;s name first to equality at the dining table, each creative nudges audiences to rethink long-held social habits. A sharp lesson for Indian brand marketers on the power of specificity, cultural honesty, and question-led storytelling. ]]></description>
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<pubDate>Wed, 11 Mar 2026 10:24:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zee Keralam Women&#039;s Day campaign, Why Not campaign Zee Keralam, Women&#039;s Day 2026 India, gender equality campaign India, regional brand marketing India, Kerala Women&#039;s Day ad, women empowerment campaign, Indian brand campaigns 2026, Women&#039;s Day marketing strategy, culturally rooted advertising India</media:keywords>
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<title>India Ranks 5th Most Creative Nation: WARC Creative 100 Rankings 2026</title>
<link>https://brands.in/blogwarc-creative-100-rankings-2026-india-5th-most-creative-nation</link>
<guid>https://brands.in/blogwarc-creative-100-rankings-2026-india-5th-most-creative-nation</guid>
<description><![CDATA[ India has claimed 5th place in the WARC Creative 100 Rankings 2026, its strongest global creativity ranking yet. Ogilvy retained the top creative network title for the sixth consecutive year, with Ogilvy Mumbai contributing to the tally. WPP topped holding companies for the fourth year running, while Unilever became the number one advertiser globally. The campaign &#039;Three Words&#039; by Publicis Conseil for AXA won the most creative campaign award worldwide. A landmark moment for Indian advertising and global creativity. ]]></description>
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<pubDate>Tue, 10 Mar 2026 18:04:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WARC Creative 100 Rankings 2026, India creativity ranking, Ogilvy top creative network, WPP holding company, Unilever top advertiser, Three Words AXA campaign, LePub Milan, Publicis Conseil, global advertising awards 2026, Indian advertising industry, Heineken top brand, creative marketing India, WARC rankings 2026, best advertising campaigns 2025, brand creativity benchmark</media:keywords>
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<title>Sahara News Network Returns: Bharat Express Makes Bold Media Move</title>
<link>https://brands.in/blogsahara-news-network-relaunch-bharat-express-upendra-rai-2026</link>
<guid>https://brands.in/blogsahara-news-network-relaunch-bharat-express-upendra-rai-2026</guid>
<description><![CDATA[ Bharat Express CMD Upendra Rai has announced the full revival of the Sahara News Network at the channel&#039;s third anniversary conclave in Delhi. The combined network will hold 13 news channel licences, potentially becoming India&#039;s second or third largest news group. Rashtriya Sahara newspaper returns within a month across 20 cities, expanding to 30. A dedicated Gen Z channel, citizen journalism grid, and Bharat Express Bazaar business platform are also in the pipeline. A landmark moment for Indian media. ]]></description>
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<pubDate>Tue, 10 Mar 2026 17:41:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sahara News Network relaunch, Bharat Express, Upendra Rai, Rashtriya Sahara newspaper, Indian news media 2026, Bharat Express Bazaar, Gen Z news channel India, media consolidation India, Hindi news channels, regional news India, citizen journalism India, Viksit Bharat 2047, news channel licences India, Indian media industry, Sahara Shri Subrata Roy</media:keywords>
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<title>Havas Media India Wins Big: Modenik Lifestyle&amp;apos;s Full Media Mandate</title>
<link>https://brands.in/bloghavas-media-india-modenik-lifestyle-integrated-media-mandate-2026</link>
<guid>https://brands.in/bloghavas-media-india-modenik-lifestyle-integrated-media-mandate-2026</guid>
<description><![CDATA[ Havas Media India has been appointed as the Media Agency on Record for Modenik Lifestyle, the essential wear company behind Dixcy Scott and Enamor. The integrated mandate covers TV, Print, Radio, Cinema, Digital, OOH, Mobile, and BTL activations. The win also signals Havas Media India&#039;s growing strength in South India, where the agency has been building deep regional expertise. Here&#039;s what this full-spectrum media partnership means for Indian brand strategy in 2026. ]]></description>
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<pubDate>Tue, 10 Mar 2026 17:25:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas Media India, Modenik Lifestyle, integrated media mandate, Media Agency on Record, Dixcy Scott, Enamor, AOR India, media planning India, OOH advertising India, South India marketing, BTL activations, brand building India, essential wear brands, cross-channel media strategy, adtech 2026</media:keywords>
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<title>Reliance Bets Big on Himalayan Beauty with Pahadi Local Deal</title>
<link>https://brands.in/blogreliance-retail-acquires-pahadi-local-himalayan-beauty</link>
<guid>https://brands.in/blogreliance-retail-acquires-pahadi-local-himalayan-beauty</guid>
<description><![CDATA[ Reliance Retail has acquired Pahadi Local, a Himalayan-inspired clean beauty and wellness brand known for its apricot kernel oil formulations and women-led sourcing networks in Ladakh and Himachal Pradesh. With Isha Ambani leading the vision, Reliance plans to scale the brand across its omni-channel retail and digital commerce platforms — while keeping the founding team intact. For India&#039;s booming clean beauty market and D2C founders, this acquisition is more than a business deal. It&#039;s a blueprint. ]]></description>
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<pubDate>Tue, 10 Mar 2026 17:00:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reliance Retail Pahadi Local acquisition, Himalayan beauty brand India, clean beauty India 2026, Isha Ambani beauty brand, Pahadi Local apricot oil, D2C beauty brand acquisition India, natural skincare India, omni-channel beauty retail India, conscious beauty brands India, Reliance beauty portfolio</media:keywords>
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<title>Komerz + Glassbox: Is Creative Commerce India&amp;apos;s Next Big Bet?</title>
<link>https://brands.in/blogkomerz-glassbox-acquisition-creative-commerce-india</link>
<guid>https://brands.in/blogkomerz-glassbox-acquisition-creative-commerce-india</guid>
<description><![CDATA[ Komerz, a $330M global commerce platform, has acquired brand consultancy Glassbox in a deal that could reshape how Indian brands approach marketing. By merging brand strategy, AI-powered distribution, and real-time performance measurement into one platform, the combined entity targets India&#039;s $345 billion digital commerce opportunity by 2030. Here&#039;s what this &quot;creative commerce&quot; model means for D2C founders, CMOs, and brand managers navigating India&#039;s fragmented marketing ecosystem. ]]></description>
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<pubDate>Tue, 10 Mar 2026 16:29:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Komerz Glassbox acquisition, creative commerce India, brand marketing consultancy acquisition, digital commerce India 2030, AI-powered commerce platform, D2C brand strategy India, integrated marketing platform, brand equity ROAS, Komerz India, Glassbox brand consultancy</media:keywords>
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<title>Ventes Avenues Bets Big on Data, CTV &amp;amp; Martech in 2026</title>
<link>https://brands.in/blogventes-avenues-data-ctv-martech-leadership-2026</link>
<guid>https://brands.in/blogventes-avenues-data-ctv-martech-leadership-2026</guid>
<description><![CDATA[ Ventes Avenues is making a bold strategic shift toward first-party data, connected TV, and proprietary marketing technology. With Balamurugan Mani and Fauzan Abdul Rahim taking leadership, the Mumbai-based adtech firm is building an integrated, privacy-first advertising framework. Here&#039;s what this transition means for Indian brands navigating a cookie-less, measurement-driven digital landscape in 2026. ]]></description>
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<pubDate>Tue, 10 Mar 2026 16:01:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ventes Avenues, first-party data India, connected TV advertising India, adtech 2026, Balamurugan Mani, Fauzan Abdul Rahim, CTV marketing India, martech strategy, Social Tweebs, programmatic advertising India, influencer marketing platform, demand-side platform India, privacy-first advertising, digital advertising India 2026</media:keywords>
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<item>
<title>Netflix Hires Gaming Marketing Chief: What This Means for Indian Brands</title>
<link>https://brands.in/blognetflix-magali-huot-games-marketing-director-india-gaming-brand-strategy</link>
<guid>https://brands.in/blognetflix-magali-huot-games-marketing-director-india-gaming-brand-strategy</guid>
<description><![CDATA[ Netflix has appointed Magali Huot as Director of Games Marketing, Mainstream Games, joining from dentsu where she served as SVP of Global Gaming Strategy. With prior experience at YouTube and Warner Bros., Huot will lead marketing for Netflix&#039;s mainstream gaming portfolio alongside Dan Sutton. As India crosses 500 million gamers, this senior appointment signals that interactive entertainment is moving from experiment to core strategy — and Indian brands ignoring gaming as a mainstream media channel are falling behind fast. ]]></description>
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<pubDate>Tue, 10 Mar 2026 15:13:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix games marketing director, Magali Huot Netflix appointment, Netflix gaming strategy 2026, mainstream gaming marketing India, interactive entertainment brands India, Netflix gaming India, gaming brand strategy 2026, India gaming market brands, dentsu gaming strategy, Netflix interactive entertainment expansion</media:keywords>
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<title>ZEE5&amp;apos;s Pookie: Why South Indian Rom&#45;Coms Are OTT&amp;apos;s Smartest Bet Right Now</title>
<link>https://brands.in/blogzee5-pookie-multilingual-south-indian-romantic-comedy-ott-brand-strategy</link>
<guid>https://brands.in/blogzee5-pookie-multilingual-south-indian-romantic-comedy-ott-brand-strategy</guid>
<description><![CDATA[ ZEE5 has announced the digital premiere of Pookie, a Tamil romantic comedy directed by debut filmmaker Ganesh Chandra, streaming across Tamil, Telugu, Malayalam, and Kannada platforms from March 13th. Produced by Fatima Vijay Antony under Vijay Antony Film Corporation, the film stars Ajay Dhishan and debut actress R. K. Dhanusha alongside Lakshmi Manchu. This four-language simultaneous rollout signals how regional OTT platforms are building pan-South Indian audience reach — and what it means for brands targeting South Indian consumers in 2026. ]]></description>
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<pubDate>Tue, 10 Mar 2026 14:00:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5 Pookie premiere, South Indian romantic comedy OTT, multilingual OTT content strategy India, ZEE5 Tamil Telugu Malayalam Kannada, Vijay Antony Film Corporation, regional OTT brand advertising India, South Indian OTT content 2026, Ganesh Chandra directorial debut, ZEE5 regional content strategy, OTT multilingual release India</media:keywords>
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<title>Zee Entertainment&amp;apos;s 48% Fiction Share: What Regional TV Dominance Tells Indian Brands</title>
<link>https://brands.in/blogzee-entertainment-48-percent-fiction-share-regional-tv-brand-strategy-india</link>
<guid>https://brands.in/blogzee-entertainment-48-percent-fiction-share-regional-tv-brand-strategy-india</guid>
<description><![CDATA[ Zee Entertainment has captured 48% of Top 10 fiction rankings across six Indian language markets — Hindi, Marathi, Bangla, Odia, Kannada, and Telugu — based on BARC data for Weeks 4 through 7 of 2026. With Zee Kannada leading for seven consecutive years, Zee Marathi gaining 470 basis points, and Zee Bangla reclaiming West Bengal leadership, this performance signals that regional television remains a powerful and underleveraged brand-building platform for Indian advertisers in 2026. ]]></description>
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<pubDate>Tue, 10 Mar 2026 13:42:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zee Entertainment regional TV dominance, BARC data fiction rankings 2026, Zee Kannada market leadership, Zee Marathi market share 2026, regional GEC advertising India, Hindi fiction Top 10 BARC, Zee Bangla viewership 2026, regional television brand strategy India, GEC prime time advertising India, Zee Entertainment BARC Week 7 2026</media:keywords>
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<title>ChanaJor OTT Eyes English Content: What India&amp;apos;s Premium OTT Shift Means for Brands</title>
<link>https://brands.in/blogchanajor-ott-english-content-premium-ott-india-brand-strategy</link>
<guid>https://brands.in/blogchanajor-ott-english-content-premium-ott-india-brand-strategy</guid>
<description><![CDATA[ ChanaJor OTT, known for comedy-led Indian-language originals, is evaluating a selective entry into English-language content. Founder and CEO Pratap Jain describes the potential move as phased, curated, and premium — targeting India&#039;s small but intensely loyal urban English OTT audience. As India&#039;s streaming market bifurcates into mass regional and premium English segments, this strategic shift signals a broader industry realignment that every brand, media planner, and OTT advertiser in India needs to understand right now. ]]></description>
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<pubDate>Tue, 10 Mar 2026 13:23:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ChanaJor OTT English content, premium OTT India 2026, Indian OTT market strategy, English language OTT India, Pratap Jain ChanaJor OTT, OTT advertising India brands, premium digital video India, OTT content strategy India, streaming market India 2026, niche OTT platform brand partnerships</media:keywords>
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<item>
<title>Havas Acquires Styleheads: Why Cultural Marketing Is the New Battleground</title>
<link>https://brands.in/bloghavas-acquires-styleheads-cultural-marketing-havas-play-india-impact</link>
<guid>https://brands.in/bloghavas-acquires-styleheads-cultural-marketing-havas-play-india-impact</guid>
<description><![CDATA[ Havas has acquired Berlin-based cultural marketing agency Styleheads to strengthen its experiential arm Havas Play in Germany. Founded in 2001, Styleheads specialises in creator partnerships, live activations, and cultural campaigns across fashion, lifestyle, and entertainment. Under unified leadership of Eike Faecks, the combined entity merges cultural intelligence with Havas Media&#039;s data and strategy infrastructure. For Indian brands and agency networks, this global acquisition signals that cultural marketing capability is no longer optional — it is the next competitive frontier. ]]></description>
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<pubDate>Tue, 10 Mar 2026 13:08:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas acquires Styleheads, Havas Play cultural marketing, experiential marketing agency acquisition 2026, cultural marketing strategy India, creator marketing agency India, Havas Media Germany, live activation marketing, brand cultural strategy, influencer creator economy India, global agency acquisition impact India</media:keywords>
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<item>
<title>McDonald&amp;apos;s Buddy Meal: Why Nostalgia Marketing Is India&amp;apos;s Smartest Brand Play</title>
<link>https://brands.in/blogmcdonalds-buddy-meal-sara-arjun-nostalgia-marketing-india</link>
<guid>https://brands.in/blogmcdonalds-buddy-meal-sara-arjun-nostalgia-marketing-india</guid>
<description><![CDATA[ McDonald&#039;s India — North and East has appointed Sara Arjun as Brand Ambassador and launched the Buddy Meal at ₹119, featuring two burgers, two Cokes, and medium fries. The campaign recreates Sara&#039;s original childhood McDonald&#039;s commercial, building a powerful nostalgia loop for millennial consumers. With the tagline Khao Meal, Baat Ke, this campaign blends affordability with emotional storytelling — and delivers a masterclass in how Indian brands can use their own creative history to launch new products. ]]></description>
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<pubDate>Tue, 10 Mar 2026 11:50:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>McDonald&#039;s Buddy Meal India, Sara Arjun McDonald&#039;s brand ambassador, nostalgia marketing India, Khao Meal Baat Ke campaign, McDonald&#039;s India North East campaign 2026, QSR marketing strategy India, McAloo Tikki Buddy Meal, value meal campaign India, emotional brand storytelling India, celebrity brand ambassador QSR</media:keywords>
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<item>
<title>Avion India Picks BlackCab: Why Aviation Brands Need Smarter Digital Strategy</title>
<link>https://brands.in/blogavion-india-blackcab-agency-digital-brand-strategy-aviation-training</link>
<guid>https://brands.in/blogavion-india-blackcab-agency-digital-brand-strategy-aviation-training</guid>
<description><![CDATA[ Avion India, Mumbai&#039;s first DGCA-approved flight simulator training centre at Juhu Airport, has appointed BlackCab Agency Network as its digital strategy and brand building partner. BlackCab will manage social media, content creation, performance marketing, and digital campaigns across Instagram, Facebook, LinkedIn, and YouTube. As India&#039;s aviation sector expands rapidly, this partnership highlights why specialised education brands must invest in structured digital brand building to capture aspiring pilots before the category gets crowded. ]]></description>
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<pubDate>Tue, 10 Mar 2026 11:33:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Avion India BlackCab Agency, aviation training digital marketing India, DGCA approved flight simulator Mumbai, pilot training institute India, BlackCab Agency Network mandate, aviation education brand building, digital strategy aviation India 2026, Juhu Airport training centre, performance marketing education India, specialised education digital marketing</media:keywords>
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<item>
<title>Sting Energy&amp;apos;s World Cup Post: How One Instagram Creative Hit a Perfect Six</title>
<link>https://brands.in/blogsting-energy-india-world-cup-six-instagram-moment-marketing</link>
<guid>https://brands.in/blogsting-energy-india-world-cup-six-instagram-moment-marketing</guid>
<description><![CDATA[ Sting Energy&#039;s Instagram post celebrating India&#039;s six World Cup victories is a masterclass in reactive moment marketing. Built on the brand&#039;s existing &quot;Longer the Six, Louder the Sting Sonic&quot; campaign featuring Yuvraj Singh and Ravi Shastri, the creative lands a triple-meaning pun that feels earned, not forced. Shared on International Women&#039;s Day, it also acknowledged the 2025 Women&#039;s T20 World Cup win. Here is what every Indian brand can learn from this perfectly timed, minimal-copy cricket creative. ]]></description>
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<pubDate>Tue, 10 Mar 2026 11:04:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sting Energy World Cup campaign, moment marketing India, cricket brand marketing 2026, India World Cup six Instagram post, Sting Energy cricket campaign, reactive marketing India, sports marketing India 2026, Yuvraj Singh Sting campaign, Women&#039;s T20 World Cup brand campaign, IPL moment marketing strategy</media:keywords>
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<item>
<title>Titan Raga&amp;apos;s Bold New Campaign: Redefining What &amp;quot;Busy&amp;quot; Really Means for Women</title>
<link>https://brands.in/blogtitan-raga-campaign-women-reclaim-time-ogilvy-bangalore</link>
<guid>https://brands.in/blogtitan-raga-campaign-women-reclaim-time-ogilvy-bangalore</guid>
<description><![CDATA[ Titan Raga&#039;s latest campaign by Ogilvy Bangalore tackles the one emotion most women&#039;s brands ignore — guilt. Instead of celebrating hustle or sacrifice, the film follows a working professional, a mother, and a film director reclaiming small, joyful moments without apology. Built around the catchy track &quot;Haan hoon main busy… making some time for me,&quot; this campaign reframes what being busy truly means. Here is why this emotionally precise strategy is a masterclass for every Indian brand targeting women consumers. ]]></description>
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<pubDate>Tue, 10 Mar 2026 10:25:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Titan Raga campaign 2026, women reclaim time campaign, Ogilvy Bangalore Titan Raga, guilt-free self-care marketing, women&#039;s brand campaign India, Titan Company marketing strategy, emotional advertising India, women empowerment campaign 2026, Indian women advertising insight, self-permission brand storytelling</media:keywords>
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<title>Urban Ladder&amp;apos;s City&#45;First Campaign: 5 Smart Moves Indian Brands Must Learn</title>
<link>https://brands.in/blogurban-ladder-city-first-campaign-hyperlocal-marketing-india</link>
<guid>https://brands.in/blogurban-ladder-city-first-campaign-hyperlocal-marketing-india</guid>
<description><![CDATA[ Urban Ladder and Lowe Lintas have launched a city-first campaign built on regional cultural insights. Moving away from a single national narrative, the initiative crafts distinct stories for Mumbai, Delhi, Bengaluru, and Tier-2 markets. The campaign positions furniture as a reflection of personal aspirations shaped by geography. Here&#039;s what Indian brands and marketers can learn from this bold hyperlocal storytelling strategy and why regional relevance is now a brand imperative, not just a nice-to-have. ]]></description>
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<pubDate>Tue, 10 Mar 2026 09:58:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Urban Ladder campaign, hyperlocal marketing India, city-first brand strategy, Lowe Lintas State of States, regional marketing India, furniture brand campaign 2026, localised advertising India, Indian brand storytelling, Reliance Retail Urban Ladder, hyperlocal advertising strategy</media:keywords>
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