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<title>Brands.in &#45; : Brands</title>
<link>https://brands.in/rss/category/brands</link>
<description>Brands.in &#45; : Brands</description>
<dc:language>en</dc:language>
<dc:rights>Brands.in</dc:rights>

<item>
<title>Swiss Beauty Just Turned a 90s Sitcom Into a Makeup Collection</title>
<link>https://brands.in/blogswiss-beauty-friends-craze-collection-warner-bros-launch</link>
<guid>https://brands.in/blogswiss-beauty-friends-craze-collection-warner-bros-launch</guid>
<description><![CDATA[ Swiss Beauty launches a FRIENDS-inspired CRAZE makeup collection with Warner Bros. — here&#039;s why nostalgia-driven beauty is India&#039;s smartest brand play right now. ]]></description>
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<pubDate>Tue, 24 Mar 2026 12:42:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Swiss Beauty FRIENDS collection, CRAZE makeup collection, Warner Bros beauty collaboration India, FRIENDS inspired makeup India, Swiss Beauty CRAZE launch, nostalgia beauty marketing India, entertainment IP beauty collaboration, limited edition makeup India, Gen Z beauty brands India, pop culture beauty products, Swiss Beauty Warner Bros</media:keywords>
</item>

<item>
<title>Rose Audio Visuals Bets Big on Branded Content With Connect NXT</title>
<link>https://brands.in/blogrose-audio-visuals-connect-nxt-branded-content-division-launch</link>
<guid>https://brands.in/blogrose-audio-visuals-connect-nxt-branded-content-division-launch</guid>
<description><![CDATA[ Rose Audio Visuals, the production house founded by Goldie Behl, has launched Connect NXT — a dedicated branded content division built for India&#039;s post-traditional-advertising era. Led by Megha Desai, who brings 25+ years of IP and content creation experience, and advised creatively by Arvind Menon, former Executive Creative Director at BBH India, Connect NXT focuses on story-driven, emotionally resonant brand narratives with end-to-end production execution. Backed by Rose Audio Visuals&#039; existing multi-format ecosystem including RosePod and Rose Kanakavalli, Connect NXT positions itself as a serious integrated branded storytelling studio for Indian brands. ]]></description>
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<pubDate>Wed, 11 Mar 2026 18:12:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Connect NXT branded content India, Rose Audio Visuals launch, Goldie Behl production house, Megha Desai content division, branded content agency India 2026, brand storytelling India, content marketing India, Arvind Menon BBH India, branded narrative studio India, integrated content production India</media:keywords>
</item>

<item>
<title>Tira Brings Ahaan Panday on Board as Brand Ambassador in Strategic Inclusivity Push</title>
<link>https://brands.in/tira-appoints-ahaan-panday-male-brand-ambassador</link>
<guid>https://brands.in/tira-appoints-ahaan-panday-male-brand-ambassador</guid>
<description><![CDATA[ Tira has named actor Ahaan Panday as its brand ambassador, marking the platform’s first association with a male celebrity. The move reflects shifting consumer attitudes in India’s fast-growing beauty and personal care market, where grooming and skincare are increasingly viewed as gender-neutral categories. By expanding representation, Tira aims to connect with younger, digitally engaged audiences and reinforce its positioning in the competitive omnichannel beauty retail landscape. ]]></description>
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<pubDate>Tue, 17 Feb 2026 15:11:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tira, Ahaan Panday, Reliance Retail Ventures, beauty retail industry India, brand ambassador appointment, male celebrity endorsement, omnichannel beauty platform, skincare market India, personal care industry, Gen Z marketing, retail branding strategy</media:keywords>
</item>

<item>
<title>Thums Up Ignites India–Pakistan T20 Showdown with Electrifying Hanumankind Stadium Anthem Performance</title>
<link>https://brands.in/thums-up-hanumankind-india-pakistan-t20-world-cup-activation</link>
<guid>https://brands.in/thums-up-hanumankind-india-pakistan-t20-world-cup-activation</guid>
<description><![CDATA[ Thums Up elevated the India–Pakistan ICC Men’s T20 World Cup clash with a high-impact live performance by Hanumankind, bringing its “Taste the Thunder” anthem to the stadium stage. Backed by immersive visuals, synchronized lighting and a finale featuring Kings United India, the activation blended sport, music and youth culture into a large-scale brand spectacle. The initiative reinforces Thums Up’s positioning around high-adrenaline moments and experiential marketing within India’s cricket ecosystem. ]]></description>
<enclosure url="https://brands.in/uploads/images/202602/image_870x580_6994332a36d9d.jpg" length="94701" type="image/jpeg"/>
<pubDate>Tue, 17 Feb 2026 14:52:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Thums Up, Hanumankind, Vishal Dadlani, Sumeli Chatterjee, Coca-Cola India, ICC Men’s T20 World Cup, India vs Pakistan match, sports marketing India, experiential marketing, brand activation, live performance marketing, beverage industry India, youth culture branding, cricket sponsorship</media:keywords>
</item>

<item>
<title>KreditBee Partners with Truecaller to Enhance Verified Customer Communication and Strengthen Loan Operations</title>
<link>https://brands.in/kreditbee-truecaller-partnership-verified-caller-id-loan-collections</link>
<guid>https://brands.in/kreditbee-truecaller-partnership-verified-caller-id-loan-collections</guid>
<description><![CDATA[ KreditBee has partnered with Truecaller to strengthen authenticated customer communication across loan disbursement and collections. By deploying Verified Business Caller ID, contextual call identification, and scheduled call-back features, the digital lender aims to improve transparency, enhance borrower trust, and increase engagement efficiency. The collaboration reflects a broader shift in India’s fintech sector toward secure, outcome-driven communication frameworks that support operational performance while mitigating fraud risks. ]]></description>
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<pubDate>Tue, 17 Feb 2026 12:35:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KreditBee, Truecaller, Ajeet Kumar, Priyam Bose, fintech India, digital lending, Chief Operating Officer KreditBee, Global Head GTM Truecaller, verified caller ID, customer experience solutions, loan disbursement, loan collections, financial technology, secure communication, fintech partnerships</media:keywords>
</item>

<item>
<title>Lay’s India Unveils Major Brand Refresh with Ranbir Kapoor&#45;Led ‘Ke Liye Kuchh Bhi’ Campaign</title>
<link>https://brands.in/lays-india-brand-refresh-ranbir-kapoor-campaign</link>
<guid>https://brands.in/lays-india-brand-refresh-ranbir-kapoor-campaign</guid>
<description><![CDATA[ Lay’s India, owned by PepsiCo, has unveiled a major brand refresh as part of its global redesign initiative. The updated identity highlights farm-to-bag sourcing, enhanced on-pack quality cues and recycle-ready packaging innovation. Fronted by brand ambassador Ranbir Kapoor, the ‘Lay’s Ke Liye Kuchh Bhi’ campaign celebrates consumers’ playful devotion to the snack. The refreshed packs will roll out nationwide from early March across retail and digital commerce platforms. ]]></description>
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<pubDate>Tue, 17 Feb 2026 11:23:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lay’s, PepsiCo India, Ranbir Kapoor, Saakshi Verma Menon, Aastha Bhasin, Chief Marketing Officer Foods PepsiCo India, Marketing Director Potato Chips Category, FMCG industry, snack food industry, brand refresh India, packaging innovation, sustainable packaging, farm to bag sourcing, integrated marketing campaign, food and beverage branding</media:keywords>
</item>

<item>
<title>Carysil Celebrates Everyday Love with Valentine’s Campaign Featuring Chunky and Bhavana Pandey</title>
<link>https://brands.in/carysil-valentines-day-campaign-chunky-bhavana-panday</link>
<guid>https://brands.in/carysil-valentines-day-campaign-chunky-bhavana-panday</guid>
<description><![CDATA[ Carysil has rolled out its Valentine’s Day campaign featuring Chunky Panday and Bhavana Pandey, highlighting everyday expressions of love within modern kitchens. The film positions intuitive, tech-enabled appliances as tools that empower confidence and challenge traditional gender roles. Led by Rhea Parekh, VP – International Marketing, the campaign reinforces Carysil’s branding around innovation, accessibility and contemporary lifestyle integration. The initiative is being promoted across major digital platforms. ]]></description>
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<pubDate>Tue, 17 Feb 2026 11:08:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Carysil, Chunky Panday, Bhavana Pandey, Rhea Parekh, VP International Marketing Carysil, kitchen appliances industry, Valentine’s Day campaign, brand marketing strategy, German engineered appliances, digital campaign launch, home appliances brand, lifestyle branding, celebrity campaign India</media:keywords>
</item>

<item>
<title>Kia India Launches FIFA World Cup 2026™ Consumer Campaigns, Offers Pitch&#45;Side and Match Travel Experiences</title>
<link>https://brands.in/kia-india-fifa-world-cup-2026-customer-campaign</link>
<guid>https://brands.in/kia-india-fifa-world-cup-2026-customer-campaign</guid>
<description><![CDATA[ Kia India has introduced two customer initiatives linked to the FIFA World Cup 2026™, offering select buyers match travel and Official Match Ball Carrier experiences in the United States. Open to customers purchasing eligible Kia models during the campaign window, the programmes extend the brand’s long-standing global FIFA partnership to Indian consumers. Winners will be selected through an independently audited draw process, with Kia managing travel and hospitality arrangements. ]]></description>
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<pubDate>Mon, 16 Feb 2026 14:24:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kia India, Atul Sood, automotive industry India, Senior Vice President Sales and Marketing, FIFA World Cup 2026, customer engagement campaign, sports marketing partnership, Carens Clavis, Seltos, Sonet, Syros, global mobility partner</media:keywords>
</item>

<item>
<title>Bodhi Tree Multimedia Reports 124% Q3 Revenue Surge as It Accelerates Shift to IP&#45;Led Content Model</title>
<link>https://brands.in/bodhi-tree-multimedia-q3fy26-results-ip-led-content-strategy</link>
<guid>https://brands.in/bodhi-tree-multimedia-q3fy26-results-ip-led-content-strategy</guid>
<description><![CDATA[ Bodhi Tree Multimedia Ltd. reported a 124% year-on-year surge in Q3FY26 consolidated revenue to ₹39.57 crore, driven by higher production scale and a strategic shift toward IP ownership. EBITDA rose 43% YoY, while nine-month profit nearly doubled. The company strengthened its content ecosystem through the acquisition of Moving Images, launch of Bodhi AI, and a strategic stake in Lahren Networks, reinforcing its transition to a multi-platform, IP-led growth model. ]]></description>
<enclosure url="https://brands.in/uploads/images/202602/image_870x580_6992c6029beac.jpg" length="14600" type="image/jpeg"/>
<pubDate>Mon, 16 Feb 2026 12:54:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bodhi Tree Multimedia Ltd, Mautik Tolia, Managing Director and CEO, media and entertainment industry India, Q3FY26 results, IP-led content strategy, television production, OTT content India, digital monetisation, Moving Images acquisition, Bodhi AI Cast AI, Lahren Networks, content production company, FAST platforms, media business growth</media:keywords>
</item>

<item>
<title>Sony Pictures Networks India Secures ISL 2025&#45;26 Television Rights in FanCode Deal</title>
<link>https://brands.in/sony-pictures-networks-india-isl-2025-26-tv-rights-fancode-deal</link>
<guid>https://brands.in/sony-pictures-networks-india-isl-2025-26-tv-rights-fancode-deal</guid>
<description><![CDATA[ Sony Pictures Networks India has acquired the television broadcast rights for the Indian Super League 2025-26 season through a sublicensing agreement with FanCode. The network will air matches primarily on Sony Sports Ten 2, holding exclusive TV rights in India and non-exclusive rights across select South Asian markets. The partnership strengthens SPNI’s football portfolio and enhances multi-platform access for ISL fans ahead of the season’s 14 February 2026 kickoff. ]]></description>
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<pubDate>Mon, 16 Feb 2026 11:50:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sony Pictures Networks India, SPNI, Rajesh Kaul, Chief Revenue Officer, FanCode, Yannick Colaco, AIFF, M Satyanarayan, Indian Super League 2025-26, ISL broadcast rights, sports media industry, football broadcasting India, sports television rights, Sony Sports Ten 2, sports business India</media:keywords>
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<item>
<title>Aditya Birla Group Partners JOE &amp;amp; THE JUICE to Debut Danish Café Chain in India</title>
<link>https://brands.in/aditya-birla-group-partners-joe-and-the-juice-india-launch</link>
<guid>https://brands.in/aditya-birla-group-partners-joe-and-the-juice-india-launch</guid>
<description><![CDATA[ Aditya Birla Group has partnered with JOE &amp; THE JUICE to introduce the Danish café chain to India through its hospitality arm, Aditya Birla New Age Hospitality (ABNAH). The collaboration marks the Group’s entry into scalable café and quick-service formats, with the first flagship outlet planned for H2 2026. The move strengthens its premium food services portfolio and signals growing global interest in India’s evolving, health-focused consumer market. ]]></description>
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<pubDate>Fri, 13 Feb 2026 16:54:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aditya Birla Group, JOE &amp; THE JUICE, Aryaman Vikram Birla, Thomas Noroxe, Aditya Birla New Age Hospitality, ABNAH, hospitality industry, food services, café chain expansion, India market entry, premium dining, quick service restaurant, global brand launch, business expansion strategy</media:keywords>
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<item>
<title>CNBC Awaaz Dominates Union Budget 2026 Coverage, Secures Clear Lead Over Zee Business</title>
<link>https://brands.in/cnbc-awaaz-union-budget-2026-ratings-lead-zee-business</link>
<guid>https://brands.in/cnbc-awaaz-union-budget-2026-ratings-lead-zee-business</guid>
<description><![CDATA[ CNBC Awaaz secured a decisive lead in Hindi business news viewership during Union Budget 2026, outperforming Zee Business across live speech coverage, full-day programming, Budget Week ratings, and digital streaming. BARC data shows the channel capturing dominant market share during Finance Minister Nirmala Sitharaman’s Budget address, while digital metrics indicate significantly higher peak concurrency. The performance reinforces CNBC Awaaz’s leadership in India’s business news broadcasting segment during one of the most closely tracked financial events of the year. ]]></description>
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<pubDate>Fri, 13 Feb 2026 16:38:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CNBC Awaaz, Zee Business, Nirmala Sitharaman, Finance Minister, Broadcast Audience Research Council, BARC ratings, Hindi business news, television news industry, digital news streaming, Union Budget 2026, media market share, business news leadership, Indian news broadcasting, budget coverage ratings</media:keywords>
</item>

<item>
<title>Mobavenue AI Tech Reports Strong Q3 FY26 Earnings with Revenue Surge and Margin Expansion</title>
<link>https://brands.in/mobavenue-ai-tech-q3-fy26-results-revenue-profit-growth</link>
<guid>https://brands.in/mobavenue-ai-tech-q3-fy26-results-revenue-profit-growth</guid>
<description><![CDATA[ Mobavenue AI Tech Limited reported a strong performance for Q3 FY26, with revenue rising 67.2% year-on-year to ₹5,512 lakh and EBITDA more than doubling to ₹1,225 lakh. Profit after tax grew 107.4% to ₹761 lakh, supported by expanding advertiser demand across quick commerce, BFSI, fintech and retail, along with continued traction in CTV and video platforms. For the nine months ended December 2025, revenue stood at ₹15,585 lakh. The board declared an interim dividend and approved a preferential share allotment to strengthen capital for future expansion. ]]></description>
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<pubDate>Fri, 13 Feb 2026 15:23:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mobavenue AI Tech Limited, Ishank Joshi, Managing Director and CEO, adtech industry, AI marketing platforms, Q3 FY26 results, quarterly earnings, revenue growth, EBITDA margin expansion, profit after tax, connected TV advertising, digital advertising India, preferential allotment, interim dividend, business news India</media:keywords>
</item>

<item>
<title>Media Corridors Secures Strategic Communications Mandate for Luxury Bath Brand GADOTT</title>
<link>https://brands.in/media-corridors-wins-pr-branding-mandate-for-gadott</link>
<guid>https://brands.in/media-corridors-wins-pr-branding-mandate-for-gadott</guid>
<description><![CDATA[ Media Corridors has been appointed to manage the PR and branding mandate for GADOTT, the premium bath and wellness brand from VMS Bathware. The agency will lead brand strategy, media relations, and integrated communications to strengthen visibility among architects, interior designers, trade stakeholders, and affluent consumers. The partnership builds on Media Corridors’ earlier collaboration with VMS Bathware and signals GADOTT’s focused expansion within India’s luxury bathware segment. ]]></description>
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<pubDate>Fri, 13 Feb 2026 15:05:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Media Corridors, GADOTT, VMS Bathware, Vinay Jain, Ayushi Arora Gulyani, PR mandate, branding agency, luxury bathware, bath and wellness industry, brand strategy, public relations, media outreach, integrated communications, premium home solutions, India interior design market</media:keywords>
</item>

<item>
<title>Django Wins Digital Mandate for Snabbit to Power Brand’s Urban Expansion</title>
<link>https://brands.in/django-wins-digital-mandate-for-snabbit-india</link>
<guid>https://brands.in/django-wins-digital-mandate-for-snabbit-india</guid>
<description><![CDATA[ Django has secured the digital communications mandate for Snabbit, India’s emerging hyperlocal home-services platform. The agency will lead brand strategy, social media, and digital storytelling as Snabbit accelerates expansion across urban markets. Founded in 2024, Snabbit offers app-based, on-demand household services delivered by vetted in-house professionals within minutes. The partnership aims to strengthen brand visibility, enhance consumer engagement, and position Snabbit as a trusted solution in India’s fast-growing convenience services sector. ]]></description>
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<pubDate>Fri, 13 Feb 2026 11:58:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Django, Snabbit, Aashay Shah, Aayush Vyas, digital mandate, digital marketing agency, hyperlocal services, home services platform, brand strategy, social media marketing, India startup ecosystem, quick service platform, urban consumers, creative agency partnership</media:keywords>
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<item>
<title>Panasonic India Rolls Out ‘India Ka Captain Cool’ Campaign with MS Dhoni to Boost AC Portfolio</title>
<link>https://brands.in/panasonic-india-captain-cool-campaign-ms-dhoni-air-conditioners</link>
<guid>https://brands.in/panasonic-india-captain-cool-campaign-ms-dhoni-air-conditioners</guid>
<description><![CDATA[ Panasonic Life Solutions India has launched its new ‘India Ka Captain Cool’ campaign featuring MS Dhoni to promote its residential air conditioner portfolio. The initiative highlights advanced cooling technologies, AI-enabled smart controls, and air purification features tailored for Indian homes. Supported by a multi-platform marketing rollout including IPL 2026 visibility and digital engagement, the campaign aims to strengthen Panasonic’s presence in the HVAC segment while reinforcing brand trust, performance reliability, and premium positioning in the competitive air conditioning market. ]]></description>
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<pubDate>Fri, 13 Feb 2026 11:19:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Panasonic Life Solutions India, MS Dhoni, Dhiraj Sharma, Head Marketing and PR, HVAC industry, residential air conditioners, brand ambassador, India Ka Captain Cool campaign, air conditioning market India, smart cooling technology, AI-enabled air conditioners, Panasonic AC portfolio, sports marketing India</media:keywords>
</item>

<item>
<title>Skoda Auto Volkswagen India Expands Horizons: Bentley Joins the Portfolio</title>
<link>https://brands.in/skoda-auto-volkswagen-india-expands-horizons-bentley-joins-the-portfolio</link>
<guid>https://brands.in/skoda-auto-volkswagen-india-expands-horizons-bentley-joins-the-portfolio</guid>
<description><![CDATA[ Skoda Auto Volkswagen India now adds luxury powerhouse Bentley to its Indian portfolio. Discover what this expansion means for India’s premium car market, luxury buyers, and the evolving strategy of the VW Group. ]]></description>
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<pubDate>Tue, 08 Jul 2025 21:22:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Skoda Auto Volkswagen India Bentley, Bentley luxury cars India, VW Group premium cars, Bentley dealership India, luxury car market India.</media:keywords>
</item>

<item>
<title>The Wedding Filmer: Vishal Punjabi’s New Chapter in Queer Storytelling</title>
<link>https://brands.in/the-wedding-filmer-vishal-punjabis-new-chapter-in-queer-storytelling</link>
<guid>https://brands.in/the-wedding-filmer-vishal-punjabis-new-chapter-in-queer-storytelling</guid>
<description><![CDATA[ Explore how Vishal Punjabi’s The Wedding Filmer is championing queer love through a groundbreaking same-sex wedding film, rewriting norms in India’s wedding industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685f7d3696703.jpg" length="88967" type="image/jpeg"/>
<pubDate>Sat, 28 Jun 2025 21:27:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vishal Punjabi, The Wedding Filmer, LGBTQ weddings India, queer wedding planning India, inclusive wedding stories India, wedding cinematography India, modern Indian wedding films, Indian wedding industry, cinematic wedding videography India, queer love stories India</media:keywords>
</item>

<item>
<title>McDonald’s India Drives Buzz with ‘The Ranveer Singh Meal’ and Bold Cab Branding Across North &amp;amp; East</title>
<link>https://brands.in/mcdonalds-india-drives-buzz-with-the-ranveer-singh-meal-and-bold-cab-branding-across-north-east</link>
<guid>https://brands.in/mcdonalds-india-drives-buzz-with-the-ranveer-singh-meal-and-bold-cab-branding-across-north-east</guid>
<description><![CDATA[ McDonald’s India (North &amp; East) partners with Ranveer Singh for a star-powered meal and rolls out a striking cab branding campaign. Discover how the QSR giant is mixing celebrity influence with local marketing to reach millions on the move. ]]></description>
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<pubDate>Sat, 28 Jun 2025 21:09:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>McDonald’s Ranveer Singh Meal, McDonald’s cab branding, India North East McDonald’s campaign, celebrity fast food meal, Ranveer Singh McDonald’s ad, McDelivery India, McDonald’s India marketing strategy</media:keywords>
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<item>
<title>Google’s Podcast&#45;Style Ad Playfully Jabs Apple’s iOS 26: A New Era in Tech Rivalry Marketing</title>
<link>https://brands.in/googles-podcast-style-ad-playfully-jabs-apples-ios-26-a-new-era-in-tech-rivalry-marketing</link>
<guid>https://brands.in/googles-podcast-style-ad-playfully-jabs-apples-ios-26-a-new-era-in-tech-rivalry-marketing</guid>
<description><![CDATA[ Google pokes fun at Apple’s newly announced iOS 26 through a creative podcast-style ad, blending satire and branding to elevate the Android vs. iOS narrative. ]]></description>
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<pubDate>Thu, 19 Jun 2025 21:23:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Google ad mocks iOS 26, iOS 26 parody, Android vs Apple ad, Google podcast ad, Apple iOS features</media:keywords>
</item>

<item>
<title>David Beckham Steps into the Snack Industry with New Honey&#45;Based Brand ‘BEEUP’</title>
<link>https://brands.in/david-beckham-steps-into-the-snack-industry-with-new-honey-based-brand-beeup</link>
<guid>https://brands.in/david-beckham-steps-into-the-snack-industry-with-new-honey-based-brand-beeup</guid>
<description><![CDATA[ David Beckham launches BEEUP, a honey-infused healthy snack brand focused on clean ingredients, sustainability, and natural energy, aimed at redefining the wellness snacking category. ]]></description>
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<pubDate>Thu, 19 Jun 2025 21:14:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BEEUP by David Beckham, David Beckham snack brand, honey-based snacks, healthy snack alternatives</media:keywords>
</item>

<item>
<title>Dabur Launches Siens: A Bold Entry into India’s Growing Nutraceutical Market</title>
<link>https://brands.in/dabur-launches-siens-a-bold-entry-into-indias-growing-nutraceutical-market</link>
<guid>https://brands.in/dabur-launches-siens-a-bold-entry-into-indias-growing-nutraceutical-market</guid>
<description><![CDATA[ Dabur India expands its health and wellness portfolio by launching Siens, a premium nutraceutical brand. Discover how this strategic move positions Dabur at the forefront of India&#039;s wellness revolution. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6852548aa1734.jpg" length="54476" type="image/jpeg"/>
<pubDate>Wed, 18 Jun 2025 21:54:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dabur Siens, nutraceutical brand India, Dabur health supplements, wellness market India, functional foods, Dabur innovation, Indian health industry, Siens supplement</media:keywords>
</item>

<item>
<title>VIRGIO and Anjali Anand Team Up to Launch Inclusive Fashion Line for Curvy Women</title>
<link>https://brands.in/virgio-and-anjali-anand-team-up-to-launch-inclusive-fashion-line-for-curvy-women</link>
<guid>https://brands.in/virgio-and-anjali-anand-team-up-to-launch-inclusive-fashion-line-for-curvy-women</guid>
<description><![CDATA[ VIRGIO collaborates with actor Anjali Anand to unveil a new fashion line designed specifically for curvy women, promoting body positivity and style inclusivity in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6842e45301151.jpg" length="59705" type="image/jpeg"/>
<pubDate>Sat, 07 Jun 2025 04:51:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>plus size fashion, Anjali Anand, VIRGIO, inclusive clothing, curvy fashion, sustainable fashion, Indian fashion, size diversity, body positivity, fashion collaboration, slow fashion, women empowerment, fashion trends India, real body fashion, eco-friendly fashion, ethical clothing, style inclusivity, social fashion campaigns, Indian fashion news, curvy collection</media:keywords>
</item>

<item>
<title>Celebrity Branding at Its Wildest: From Blood Vials to Bottled Bathwater</title>
<link>https://brands.in/celebrity-branding-at-its-wildest-from-blood-vials-to-bottled-bathwater</link>
<guid>https://brands.in/celebrity-branding-at-its-wildest-from-blood-vials-to-bottled-bathwater</guid>
<description><![CDATA[ From perfume lines to bizarre personal products, celebrities are turning their bodies into brands. Explore the extremes of celebrity merchandising in today&#039;s fame economy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68428e74e1f9f.jpg" length="165656" type="image/jpeg"/>
<pubDate>Fri, 06 Jun 2025 22:45:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>celebrity culture, internet fame, fan engagement, personal branding, viral marketing, influencer economy, celebrity business models, celebrity merchandise, pop culture trends, brand identity, digital fandom, luxury branding, shock marketing, celebrity entrepreneurship, social media buzz, brand storytelling, performance marketing, cultural marketing, influencer trends, fame economy, celebrity lifestyle products, unconventional marketing, virtual influencers, fan psychology</media:keywords>
</item>

<item>
<title>Amazon India Introduces ₹5 Marketplace Fee, Aligns with Industry Shift</title>
<link>https://brands.in/amazon-india-introduces-5-marketplace-fee-aligns-with-industry-shift</link>
<guid>https://brands.in/amazon-india-introduces-5-marketplace-fee-aligns-with-industry-shift</guid>
<description><![CDATA[ Amazon India introduces a ₹5 flat marketplace fee for every order, signaling a strategic alignment with industry trends while addressing rising operational costs and competitive pricing structures. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68412f6426b0f.jpg" length="40109" type="image/jpeg"/>
<pubDate>Thu, 05 Jun 2025 21:47:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon India, e-commerce, seller fee, online marketplace, Amazon sellers, ₹5 fee, operational cost, small business, MSMEs, fulfillment center, Amazon strategy, product pricing, Amazon logistics, seller tools, order fee, Flipkart, Meesho, Snapdeal, digital retail, seller commission, marketplace changes, customer impact, delivery cost, Amazon Prime, online retail India</media:keywords>
</item>

<item>
<title>Meet Labubu – The Eerie&#45;Cute Doll Taking Pop Culture by Storm</title>
<link>https://brands.in/meet-labubu-the-eerie-cute-doll-taking-pop-culture-by-storm</link>
<guid>https://brands.in/meet-labubu-the-eerie-cute-doll-taking-pop-culture-by-storm</guid>
<description><![CDATA[ Discover Labubu, the eerie-cute designer doll that’s captivating collectors worldwide. Explore why this quirky character has become a viral sensation in pop culture and toy communities alike. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_683fd77ba74ad.jpg" length="45503" type="image/jpeg"/>
<pubDate>Wed, 04 Jun 2025 21:20:11 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Labubu, Pop Mart, Kasing Lung, collectible toys, art toy, eerie cute, blind box, toy collector, designer figure, unboxing, fashion toy, viral dolls, quirky toy, Gen Z collectibles, urban lifestyle, pop culture, creepy cute, fan merch, niche toy market, toy community</media:keywords>
</item>

<item>
<title>Zepto Cafe Temporarily Pauses Operations in 44 Locations Amid Strategic Realignment</title>
<link>https://brands.in/zepto-cafe-temporarily-pauses-operations-in-44-locations-amid-strategic-realignment</link>
<guid>https://brands.in/zepto-cafe-temporarily-pauses-operations-in-44-locations-amid-strategic-realignment</guid>
<description><![CDATA[ Zepto Cafe has temporarily paused operations at 44 stores as it reassesses its strategy. Learn how this move reflects a broader plan to optimize performance and relaunch stronger in Q2. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6833fb0b9a5c5.jpg" length="73990" type="image/jpeg"/>
<pubDate>Mon, 26 May 2025 21:24:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zepto, Zepto Cafe, QSR India, food delivery, quick commerce, retail tech, urban consumers, cloud kitchens, delivery innovation, food startups India, customer experience, smart packaging, cafe logistics, operational efficiency, digital food brands, last-mile delivery, menu optimization, food tech news, cafe operations, Indian startup strategy</media:keywords>
</item>

<item>
<title>Zara Celebrates 50 Years of Fashion with ‘50 Years 50 Icons’ Campaign Featuring Global Style Legends</title>
<link>https://brands.in/zara-celebrates-50-years-of-fashion-with-50-years-50-icons-campaign-featuring-global-style-legends</link>
<guid>https://brands.in/zara-celebrates-50-years-of-fashion-with-50-years-50-icons-campaign-featuring-global-style-legends</guid>
<description><![CDATA[ Zara marks its 50th anniversary with the powerful campaign “50 Years 50 Icons,” featuring supermodels and fashion pioneers across generations. A tribute to timeless style, inclusivity, and the future of fast fashion. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826d5b54fcb5.jpg" length="66572" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 22:05:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zara, fashion icons, brand campaign, 50 years of fashion, anniversary celebration, fashion storytelling, global fashion, inclusive style, fast fashion, cultural influence, iconic models, modern fashion, influencer marketing, fashion evolution, fashion history, diverse fashion, style legacy, fashion milestones, brand storytelling, fashion marketing</media:keywords>
</item>

<item>
<title>Ixigo, Cleartrip &amp;amp; Air India: How Travel Brands Are Adapting Amid India&#45;Pakistan Tensions</title>
<link>https://brands.in/ixigo-cleartrip-air-india-how-travel-brands-are-adapting-amid-india-pakistan-tensions</link>
<guid>https://brands.in/ixigo-cleartrip-air-india-how-travel-brands-are-adapting-amid-india-pakistan-tensions</guid>
<description><![CDATA[ As tensions rise between India and Pakistan, brands like Ixigo, Cleartrip, and Air India are adjusting travel operations with safety, flexibility, and transparency. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682186ec3e89c.jpg" length="75950" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 21:28:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>travel industry India, cross-border tensions, travel safety, geopolitical impact on tourism, flight rescheduling, travel alerts, airline route updates, travel booking platforms, international travel India, customer support travel brands, travel sentiment India, crisis communication, refund policy airlines, travel advisory updates, tourism during conflict</media:keywords>
</item>

<item>
<title>Lux Cozi Expands Into Women’s Wear with New Brand ‘Pynk’; Shraddha Kapoor Onboard as Brand Ambassador</title>
<link>https://brands.in/lux-cozi-expands-into-womens-wear-with-new-brand-pynk-shraddha-kapoor-onboard-as-brand-ambassador</link>
<guid>https://brands.in/lux-cozi-expands-into-womens-wear-with-new-brand-pynk-shraddha-kapoor-onboard-as-brand-ambassador</guid>
<description><![CDATA[ Lux Cozi launches women’s wear brand Pynk and names Shraddha Kapoor as brand ambassador, targeting comfort, affordability, and modern fashion needs. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d8d1e89193.jpg" length="39227" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 21:05:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lux Industries, Pynk launch, Shraddha Kapoor brand ambassador, women’s fashion India, casual wear for women, innerwear market India, Indian apparel brands, celebrity brand endorsements, women’s loungewear, fashion for Indian homemakers, modern Indian women clothing, affordable fashion India, women-centric apparel, fashion brand diversification, Indian fashion marketing</media:keywords>
</item>

<item>
<title>Publicis Groupe Strengthens Sports Marketing Footprint with Acquisition of Adopt</title>
<link>https://brands.in/publicis-groupe-strengthens-sports-marketing-footprint-with-acquisition-of-adopt</link>
<guid>https://brands.in/publicis-groupe-strengthens-sports-marketing-footprint-with-acquisition-of-adopt</guid>
<description><![CDATA[ Publicis Groupe has acquired sports marketing agency Adopt in a strategic move to deepen its presence in the fast-growing sports and experiential marketing space. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68145b24e6978.jpg" length="67414" type="image/jpeg"/>
<pubDate>Fri, 02 May 2025 21:42:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Publicis Groupe, Adopt India, experiential branding, cricket campaigns, fan experience marketing, sports fandom India, brand storytelling, influencer tie-ups, sports team partnerships, live event marketing, stadium activations, sports culture, Indian advertising industry, global marketing agencies, content-led campaigns, Gen Z engagement, millennial marketing, sports business growth, football marketing India, marketing innovation</media:keywords>
</item>

<item>
<title>Duolingo Adopts AI&#45;First Approach, Scales Down Contract Workforce</title>
<link>https://brands.in/duolingo-adopts-ai-first-approach-scales-down-contract-workforce</link>
<guid>https://brands.in/duolingo-adopts-ai-first-approach-scales-down-contract-workforce</guid>
<description><![CDATA[ Duolingo shifts toward becoming an AI-first company, scaling back contract-based roles while integrating artificial intelligence into content creation and platform operations. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6811c5df5cb14.jpg" length="498188" type="image/jpeg"/>
<pubDate>Wed, 30 Apr 2025 22:41:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Duolingo, artificial intelligence, language learning, automation, contract workforce, content creation, translation, edtech, AI tools, workforce transformation, hybrid workflow, education technology, AI in education, productivity, digital platforms</media:keywords>
</item>

<item>
<title>Virat Kohli&amp;apos;s Game&#45;Changing Move: From PUMA Partnership to Building a Global Indian Brand</title>
<link>https://brands.in/virat-kohlis-game-changing-move-from-puma-partnership-to-building-a-global-indian-brand</link>
<guid>https://brands.in/virat-kohlis-game-changing-move-from-puma-partnership-to-building-a-global-indian-brand</guid>
<description><![CDATA[ ricket icon Virat Kohli ends his eight-year, Rs 100 crore partnership with PUMA despite a Rs 300 crore renewal offer, joining Indian sportswear brand Agilitas as an investor instead of ambassador, signaling his vision to build a global Indian brand through his One8 label while challenging PUMA to reimagine its marketing strategy after losing the influential star who generated Rs 250 crore through the PUMA One8 collaboration. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6806d50a0e310.jpg" length="464981" type="image/jpeg"/>
<pubDate>Tue, 22 Apr 2025 15:28:54 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Virat Kohli PUMA split, Agilitas sportswear, One8 brand expansion, Indian sportswear industry, celebrity brand investors, Abhishek Ganguly Agilitas, sports marketing India, Virat Kohli business ventures, PUMA India strategy, athlete entrepreneurs, Anushka Sharma PUMA ambassador, sportswear brand building, digital influencer marketing, cricket star endorsements, global Indian brands</media:keywords>
</item>

<item>
<title>Behind the Label: Chinese Manufacturers Reveal True Costs of Luxury Goods Amid Escalating Trade Tensions</title>
<link>https://brands.in/behind-the-label-chinese-manufacturers-reveal-true-costs-of-luxury-goods-amid-escalating-trade-tensions</link>
<guid>https://brands.in/behind-the-label-chinese-manufacturers-reveal-true-costs-of-luxury-goods-amid-escalating-trade-tensions</guid>
<description><![CDATA[ Chinese luxury goods manufacturers are pulling back the curtain on industry pricing, revealing that items like $34,000 Birkin bags cost just $1,400 to produce, and are now selling identical unbranded products directly to consumers at 80-90% discounts, a move accelerated by escalating US-China trade tensions and tariffs reaching 145% that challenges traditional luxury market dynamics and &quot;Made in China&quot; stereotypes. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6806ce7216c33.jpg" length="164888" type="image/jpeg"/>
<pubDate>Tue, 22 Apr 2025 14:56:26 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>luxury goods real cost, Chinese manufacturers direct sales, Birkin bag actual price, luxury markup exposed, US-China trade war, unbranded luxury items, Chinese craftsmanship, designer bag manufacturing costs, luxury industry disruption, Made in China luxury, direct-to-consumer luxury, tariff impact luxury goods, luxury supply chain exposed, designer goods markup, authentic luxury without logo</media:keywords>
</item>

<item>
<title>Motorola Enters Laptop Market with Bold New Range, Partners with Rasha Thadani</title>
<link>https://brands.in/motorola-enters-laptop-market-with-bold-new-range-partners-with-rasha-thadani</link>
<guid>https://brands.in/motorola-enters-laptop-market-with-bold-new-range-partners-with-rasha-thadani</guid>
<description><![CDATA[ Motorola partners with Rasha Thadani to launch its first laptop range featuring the Moto Tab 60 Pro and Moto Book 60, marking the tech giant&#039;s strategic expansion beyond smartphones into the competitive laptop market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680690b270805.jpg" length="75349" type="image/jpeg"/>
<pubDate>Tue, 22 Apr 2025 10:28:55 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Motorola laptops, Rasha Thadani, Moto Tab 60 Pro, Moto Book 60, tech launch, brand ambassador, new laptop range, Motorola expansion, tech partnership, smartphone manufacturer, tech diversification</media:keywords>
</item>

<item>
<title>Singapore&amp;apos;s Temasek Makes Strategic $1 Billion Investment in Indian Snack Giant Haldiram&amp;apos;s</title>
<link>https://brands.in/singapores-temasek-investment-haldirams</link>
<guid>https://brands.in/singapores-temasek-investment-haldirams</guid>
<description><![CDATA[ Singapore&#039;s Temasek Holdings has invested $1 billion for a minority stake in iconic Indian snack maker Haldiram&#039;s, valuing the company at $10 billion. This landmark deal marks one of the largest foreign investments in India&#039;s snack food industry and positions Haldiram&#039;s for accelerated global expansion. The investment reflects growing international confidence in established Indian consumer brands and comes as the country&#039;s packaged food market is projected to reach $83 billion by 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680550763167d.jpg" length="91600" type="image/jpeg"/>
<pubDate>Mon, 21 Apr 2025 11:40:28 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Temasek Haldiram&#039;s investment, Singapore India investment, $1 billion food deal, Haldiram&#039;s valuation, Indian snack industry, foreign investment in India, packaged food market, sovereign wealth fund India, Haldiram&#039;s global expansion, family business institutional investment, consumer sector investment, Indian food brands, Temasek portfolio India, Agarwal family business, Indian FMCG sector</media:keywords>
</item>

<item>
<title>Kusha Kapila Masterfully Teases New Brand UnderNeat Through &amp;apos;What Are You Wearing Under?&amp;apos; Series</title>
<link>https://brands.in/kusha-kapila-underneat</link>
<guid>https://brands.in/kusha-kapila-underneat</guid>
<description><![CDATA[ Social media star Kusha Kapila brilliantly teases her upcoming fashion brand UnderNeat through the &quot;What Are You Wearing Under?&quot; content series, masterfully blending humor with strategic marketing. The campaign gradually revealed UnderNeat as a comfort-focused intimate apparel brand emphasizing body positivity and breaking taboos. Kapila&#039;s innovative approach has generated millions of views and hundreds of thousands of pre-registrations, setting new standards for influencer-led brand launches. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680549b13398c.jpg" length="91392" type="image/jpeg"/>
<pubDate>Mon, 21 Apr 2025 11:20:51 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Kusha Kapila UnderNeat, What Are You Wearing Under series, influencer fashion brand, intimate apparel startup, social media marketing campaign, Kusha Kapila entrepreneur, body positive lingerie, comfort intimate wear, guerrilla marketing fashion, influencer brand launch, digital content marketing, UnderNeat brand reveal, social media teaser campaign, Indian influencer fashion, inclusive intimatewear brand</media:keywords>
</item>

<item>
<title>Prada Shocks Fashion Industry with Acquisition of Versace from Capri Holdings</title>
<link>https://brands.in/prada-shocks-fashion-industry-with-acquisition-of-versace-from-capri-holdings</link>
<guid>https://brands.in/prada-shocks-fashion-industry-with-acquisition-of-versace-from-capri-holdings</guid>
<description><![CDATA[ Prada Group has acquired iconic fashion house Versace from Capri Holdings in a landmark $2.6 billion deal that unites two Italian luxury powerhouses. The strategic acquisition expands Prada&#039;s global presence, diversifies its portfolio with Versace&#039;s bold aesthetic, and creates operational synergies valued at $150-200 million annually. While maintaining creative independence for both brands, the merger positions Prada to better compete against French luxury conglomerates while allowing Capri Holdings to refocus on Michael Kors and Jimmy Choo. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6805476923f55.jpg" length="119997" type="image/jpeg"/>
<pubDate>Mon, 21 Apr 2025 11:09:00 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Prada acquires Versace, fashion industry acquisition, luxury brand merger, Prada Versace deal, Capri Holdings divestiture, Italian fashion houses, luxury conglomerate consolidation, Versace sale price, fashion industry news, Donatella Versace future, luxury fashion mergers, Prada Group expansion, Versace acquisition 2025, luxury fashion industry trends, Italian luxury brands</media:keywords>
</item>

<item>
<title>Amigos Food Partners with Orion Digital to Revolutionize Digital Marketing Strategy</title>
<link>https://brands.in/amigos-food-partners-with-orion-digital</link>
<guid>https://brands.in/amigos-food-partners-with-orion-digital</guid>
<description><![CDATA[ Amigos Food has partnered with digital marketing expert Orion Digital to revolutionize its online presence and brand visibility. This strategic collaboration will implement comprehensive digital marketing solutions including social media amplification, SEO optimization, content marketing, influencer partnerships, and e-commerce integration—all powered by data-driven analytics to expand market reach and connect with modern consumers across digital platforms. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_68052b807a71f.jpg" length="88064" type="image/jpeg"/>
<pubDate>Mon, 21 Apr 2025 09:12:37 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Amigos Food digital marketing, Orion Digital partnership, food brand digital strategy, Mexican food online presence, digital marketing food industry, social media food marketing, food brand visibility, digital food marketing analytics, Amigos Food expansion, food influencer partnerships, food e-commerce strategy, data-driven food marketing, authentic Mexican food online, food digital transformation, integrated digital food marketing</media:keywords>
</item>

<item>
<title>Creativefuel Acquires MissMalini Entertainment from Good Glamm Group for ₹6 Crore</title>
<link>https://brands.in/creativefuel-acquires-missmalini</link>
<guid>https://brands.in/creativefuel-acquires-missmalini</guid>
<description><![CDATA[ **Small Description (SEO-friendly):**  
Creativefuel has acquired MissMalini Entertainment from the Good Glamm Group for ₹6 crore, marking a strategic move to expand its digital content and influencer marketing presence. The acquisition aims to revamp the iconic pop culture brand with a focus on video storytelling and Gen Z engagement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6805257b832b0.jpg" length="47586" type="image/jpeg"/>
<pubDate>Mon, 21 Apr 2025 07:29:24 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>MissMalini acquisition, Creativefuel buys MissMalini, Good Glamm Group content sale, influencer marketing news India, MissMalini brand update, digital media acquisition India, MissMalini new ownership, Creativefuel MissMalini deal</media:keywords>
</item>

<item>
<title>Network18 Appoints Nalin Mehta as Chief AI Officer – A Bold Leap into AI&#45;Driven Journalism</title>
<link>https://brands.in/network18-nalin-mehta-chief-ai-officer</link>
<guid>https://brands.in/network18-nalin-mehta-chief-ai-officer</guid>
<description><![CDATA[ Network18 has appointed Nalin Mehta as its first Chief AI Officer – Editorial Operations, to lead AI integration across its news channels and digital platforms. He will drive innovation using the network’s proprietary AI tool ‘Answers’, ensuring ethical, efficient, and cutting-edge journalism. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6804c39872530.jpg" length="89878" type="image/jpeg"/>
<pubDate>Sun, 20 Apr 2025 23:31:01 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Nalin Mehta Network18, Chief AI Officer India, AI in journalism, editorial AI tools, Network18 AI transformation, AI-powered newsrooms, Newsroom automation India, Answers AI tool, Moneycontrol AI integration, digital media innovation India, AI in Indian media, Network18 news update, AI in news content creation, media industry AI leadership</media:keywords>
</item>

<item>
<title>ITC to Acquire Remaining Stake in Natural Baby Care Brand Mother Sparsh</title>
<link>https://brands.in/itc-to-acquire-remaining-stake-in-natural-baby-care-brand-mother-sparsh</link>
<guid>https://brands.in/itc-to-acquire-remaining-stake-in-natural-baby-care-brand-mother-sparsh</guid>
<description><![CDATA[ ITC is set to fully acquire Ayurvedic baby care brand Mother Sparsh by investing ₹126 crore over 2–3 years. The move aligns with ITC’s vision to expand into high-growth, digital-first, and wellness-driven consumer segments. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680478e535b91.jpg" length="147862" type="image/jpeg"/>
<pubDate>Sun, 20 Apr 2025 20:24:25 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>ITC Mother Sparsh acquisition, Ayurvedic baby care products India, ITC investment Mother Sparsh, natural baby products India, digital-first baby brands, chemical-free baby care, Mother Sparsh founder Himanshu, ITC Next strategy, Indian D2C brands, wellness consumer goods, organic baby care market India, baby hygiene products, ITC personal care brands, ITC news 2025</media:keywords>
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