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<title>Brands.in &#45; : Campaigns</title>
<link>https://brands.in/rss/category/campaigns</link>
<description>Brands.in &#45; : Campaigns</description>
<dc:language>en</dc:language>
<dc:rights>Brands.in</dc:rights>

<item>
<title>EDT&amp;apos;s &amp;apos;Return to Yourself&amp;apos; Is the Brand Film Indian Appliance Marketing Didn&amp;apos;t Know It Needed</title>
<link>https://brands.in/blogedt-return-to-yourself-brand-film-origin-orange-air-fryer</link>
<guid>https://brands.in/blogedt-return-to-yourself-brand-film-origin-orange-air-fryer</guid>
<description><![CDATA[ EDT&#039;s brand film &#039;Return to Yourself&#039; reframes appliance marketing through identity and design, launching the Origin Orange air fryer oven with India&#039;s most emotionally intelligent product film. ]]></description>
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<pubDate>Sat, 18 Apr 2026 13:15:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EDT, Return to Yourself, Origin Orange, EDT LUMA, Naiyya Saggi, brand film, air fryer India, identity-led marketing, home appliance branding, PureGlass air fryer, NutriRetain, design-first appliances, Indian brand storytelling</media:keywords>
</item>

<item>
<title>BKT Tyres&amp;apos; &amp;apos;Jurrat&amp;apos; Campaign: How a Tyre Brand Is Rewriting the Two&#45;Wheeler Playbook</title>
<link>https://brands.in/blogbkt-tyres-jurrat-campaign-two-wheeler-t20-2026</link>
<guid>https://brands.in/blogbkt-tyres-jurrat-campaign-two-wheeler-t20-2026</guid>
<description><![CDATA[ BKT Tyres launches &#039;Jurrat&#039; TVC with Ranveer Singh during T20 2026 — a bold move into India&#039;s two-wheeler segment built on courage, grip, and rider confidence. ]]></description>
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<pubDate>Sat, 11 Apr 2026 15:23:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BKT Tyres, Jurrat campaign, Ranveer Singh, two-wheeler tyres, T20 2026, tyre marketing India, BKT Tyres TVC, Elevate Your Drive, rider confidence, Balkrishna Industries, two-wheeler segment India, brand expansion, cricket advertising, road grip tyres, Indian mobility</media:keywords>
</item>

<item>
<title>Paragon Bets Big on Women&amp;apos;s Footwear With a Cashback Push and a 40% Category Target</title>
<link>https://brands.in/blogparagon-women-footwear-cashback-campaign-2026</link>
<guid>https://brands.in/blogparagon-women-footwear-cashback-campaign-2026</guid>
<description><![CDATA[ Paragon launches a QR-based cashback initiative on women&#039;s footwear and targets 40% category share in three years — here&#039;s what this strategic push means for Indian retail. ]]></description>
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<pubDate>Sat, 11 Apr 2026 14:00:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Paragon Footwear, women&#039;s footwear India, cashback offer, QR cashback, Indian footwear market, Sachin Joseph, women&#039;s category growth, fashion footwear India, retail strategy, accessible fashion, footwear marketing, Tier 2 market India</media:keywords>
</item>

<item>
<title>Blissclub Flips a Cultural Phrase Into a Power Statement With &amp;apos;Move Like A Maharani&amp;apos;</title>
<link>https://brands.in/blogblissclub-move-like-a-maharani-campaign-2026</link>
<guid>https://brands.in/blogblissclub-move-like-a-maharani-campaign-2026</guid>
<description><![CDATA[ Blissclub launches &quot;Move Like A Maharani&quot; — a culturally powerful campaign reclaiming confidence for Indian women, alongside three new collections. Here&#039;s what marketers can learn. ]]></description>
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<pubDate>Sat, 11 Apr 2026 13:38:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Blissclub, Move Like A Maharani, women&#039;s apparel India, athleisure India, EverFlow, Blissentials, Korean Pants, Minu Margeret, cultural marketing, empowerment campaign, movement apparel, women&#039;s lifestyle brand, direct to consumer India</media:keywords>
</item>

<item>
<title>UNIQLO India Signs Jasprit Bumrah in a Campaign Built on Calm, Not Celebrity</title>
<link>https://brands.in/bloguniqlo-india-jasprit-bumrah-brand-endorser-campaign-2026</link>
<guid>https://brands.in/bloguniqlo-india-jasprit-bumrah-brand-endorser-campaign-2026</guid>
<description><![CDATA[ UNIQLO India signs Jasprit Bumrah as brand endorser with a calm, authentic campaign by Creativeland Asia. Here&#039;s what this means for Indian brand and advertising strategy. ]]></description>
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<pubDate>Mon, 06 Apr 2026 16:53:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>UNIQLO India, Jasprit Bumrah, LifeWear philosophy, AIRism T-shirt, Creativeland Asia, Entourage Films, cricket endorsement India, brand ambassador 2026, authentic advertising India, Ishaan Nair, Nidhi Rastogi, celebrity branding India, minimalist advertising</media:keywords>
</item>

<item>
<title>Cheil India Unleashes Nostalgia and Biking Culture to Launch Samsung Galaxy M17e 5G&amp;apos;s Monster Campaign</title>
<link>https://brands.in/blogcheil-india-samsung-galaxy-m17e-5g-monster-campaign-biking-nostalgia</link>
<guid>https://brands.in/blogcheil-india-samsung-galaxy-m17e-5g-monster-campaign-biking-nostalgia</guid>
<description><![CDATA[ Cheil India&#039;s Samsung Galaxy M17e 5G campaign blends motorbiking culture and Gen MZ nostalgia with Rannvijay Singha and Nikhil Chinapa. Here&#039;s what marketers can learn from it. ]]></description>
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<pubDate>Thu, 02 Apr 2026 16:45:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Samsung Galaxy M17e 5G, Cheil India, Monster campaign, Rannvijay Singha, Nikhil Chinapa, Samsung campaign India, smartphone marketing India, nostalgia marketing, biking culture campaign, Gen Z marketing, Samsung Monster, mobile advertising India</media:keywords>
</item>

<item>
<title>VML India and Boost Milkshake Turn MS Dhoni&amp;apos;s Fan Energy Into a Brand Movement With &amp;apos;The New Secret of Mahi Energy&amp;apos;</title>
<link>https://brands.in/blogvml-india-boost-milkshake-mahi-energy-campaign-ipl</link>
<guid>https://brands.in/blogvml-india-boost-milkshake-mahi-energy-campaign-ipl</guid>
<description><![CDATA[ VML India launches Boost Milkshake&#039;s New Secret of Mahi Energy campaign, turning MS Dhoni&#039;s fan energy into a Gen Z brand movement. Here&#039;s what marketers can learn from it. ]]></description>
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<pubDate>Thu, 02 Apr 2026 16:20:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Boost Milkshake, VML India, MS Dhoni campaign, Mahi Energy, IPL advertising, Gen Z marketing India, cricket brand campaign, HUL campaign, celebrity endorsement India, fan marketing, ready to drink beverage, Boost campaign IPL</media:keywords>
</item>

<item>
<title>PharmEasy Bets on Cricket Season to Revive &amp;apos;On&#45;Time or Free&amp;apos; Campaign</title>
<link>https://brands.in/blogpharmeasy-on-time-or-free-campaign-bogo-health-checkup-cricket-season</link>
<guid>https://brands.in/blogpharmeasy-on-time-or-free-campaign-bogo-health-checkup-cricket-season</guid>
<description><![CDATA[ PharmEasy revives its On-Time or Free campaign with a BOGO health checkup offer during cricket season. Here is what this means for Indian health-tech marketing. ]]></description>
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<pubDate>Wed, 01 Apr 2026 17:08:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PharmEasy, On-Time or Free, BOGO health checkup, diagnostics India, preventive healthcare, cricket season campaign, home sample collection, health-tech marketing, API Holdings, Gaurav Verma, full body checkup, PharmEasy wallet, digital health India, connected TV campaign</media:keywords>
</item>

<item>
<title>Sunfeast Dark Fantasy turns a billboard into a live SRK party — and rewrites OOH rules</title>
<link>https://brands.in/blogsunfeast-dark-fantasy-srk-party-billboard-ooh-activation</link>
<guid>https://brands.in/blogsunfeast-dark-fantasy-srk-party-billboard-ooh-activation</guid>
<description><![CDATA[ Sunfeast Dark Fantasy&#039;s live billboard activation transforms OOH advertising with a SRK party reveal and 40 consumer winners. Here&#039;s what Indian marketers can learn from this bold campaign. ]]></description>
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<pubDate>Sat, 28 Mar 2026 17:29:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sunfeast Dark Fantasy, SRK party, 1 Million Fantasies, ITC Limited, OOH activation, billboard experience, Shah Rukh Khan, experiential marketing, outdoor advertising India, hoarding activation, Suraj Kathuria, premium cookies, live event marketing, consumer contest, brand experience</media:keywords>
</item>

<item>
<title>Sensodyne&amp;apos;s &amp;apos;Know Your Dental Age&amp;apos; campaign puts preventive oral care on India&amp;apos;s health map</title>
<link>https://brands.in/blogsensodyne-know-your-dental-age-campaign-india-2026</link>
<guid>https://brands.in/blogsensodyne-know-your-dental-age-campaign-india-2026</guid>
<description><![CDATA[ Sensodyne&#039;s &#039;Know Your Dental Age&#039; campaign uses a QR-based Dental Age Test, Vande Bharat screenings, and government backing to transform preventive oral care in India. ]]></description>
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<pubDate>Sat, 28 Mar 2026 15:43:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sensodyne India, Know Your Dental Age, Dental Age Test, Haleon, preventive oral care, Indian Dental Association, Ministry of Health, Vande Bharat, oral health awareness, QR code health tool, Kedar Lele, public health campaign, oral hygiene India, World Oral Health Day, Anupriya Patel</media:keywords>
</item>

<item>
<title>Voltas Beko brings &amp;apos;Factory of Happiness&amp;apos; to life through immersive consumer and creator engagement</title>
<link>https://brands.in/blogvoltas-beko-factory-of-happiness-creator-engagement-campaign-2026</link>
<guid>https://brands.in/blogvoltas-beko-factory-of-happiness-creator-engagement-campaign-2026</guid>
<description><![CDATA[ Voltas Beko&#039;s Factory of Happiness transforms its Sanand facility into an immersive creator experience. Here is what this participation-driven campaign means for Indian brand strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 11:40:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Voltas Beko, Factory of Happiness, experiential marketing, creator engagement, Barcode Entertainment, influencer marketing India, Kamya Jani, Sanand facility, brand experience, consumer durables, happiness campaign, Gen Z marketing, brands.in, participation marketing, immersive brand experience</media:keywords>
</item>

<item>
<title>Joy Hydra Refresh Gel TVC: Sanya Malhotra Beats the Heat</title>
<link>https://brands.in/blogjoy-hydra-refresh-gel-summer-tvc-sanya-malhotra-campaign</link>
<guid>https://brands.in/blogjoy-hydra-refresh-gel-summer-tvc-sanya-malhotra-campaign</guid>
<description><![CDATA[ Joy Personal Care launches Hydra Refresh Gel summer TVC featuring Sanya Malhotra, targeting India&#039;s skincare market with lightweight non-sticky hydration for intense heat. ]]></description>
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<pubDate>Fri, 27 Mar 2026 11:31:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Joy Personal Care, Hydra Refresh Gel, Sanya Malhotra, summer skincare India, Joy Personal Care TVC, RSH Global, non-sticky moisturiser, summer hydration India, Poulomi Roy, affordable skincare India, gel moisturiser, summer campaign 2026, face care India, Sunil Agarwal RSH Global</media:keywords>
</item>

<item>
<title>Thermocool turns railway stations into navratri storytelling canvases</title>
<link>https://brands.in/blogthermocool-navratri-campaign-railway-stations-vande-bharat-transit-media</link>
<guid>https://brands.in/blogthermocool-navratri-campaign-railway-stations-vande-bharat-transit-media</guid>
<description><![CDATA[ Thermocool&#039;s navratri campaign runs across railway stations and the vande bharat express, dedicating each of nine days to the nine forms of goddess durga through transit storytelling. ]]></description>
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<pubDate>Mon, 23 Mar 2026 13:32:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Thermocool navratri campaign, railway station advertising, vande bharat express, transit media india, festive brand campaign, cultural storytelling, digital screens railway, navratri marketing, home appliances india, Tanuj gupta, goddess durga, festive advertising india, brand activation, commuter media, nine day campaign</media:keywords>
</item>

<item>
<title>Jindal Panther&amp;apos;s &amp;apos;Shaant City&amp;apos; Campaign Tackles Urban Noise Crisis</title>
<link>https://brands.in/blogjindal-panther-shaant-city-safe-city-campaign-noise-pollution-road-safety</link>
<guid>https://brands.in/blogjindal-panther-shaant-city-safe-city-campaign-noise-pollution-road-safety</guid>
<description><![CDATA[ Jindal Panther&#039;s Shaant City Safe City campaign tackles noise pollution and road safety in India. Here&#039;s what this cause-led brand move means for Indian marketers. ]]></description>
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<pubDate>Wed, 18 Mar 2026 11:58:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jindal Panther Shaant City Safe City campaign, noise pollution India campaign, Jindal Steel brand campaign, road safety awareness India, traffic noise health risk India, YouGov noise pollution study India, cause-led marketing India, Tier-2 city brand campaign India, urban noise pollution India, purpose-driven marketing India 2026</media:keywords>
</item>

<item>
<title>HCG&amp;apos;s #MirrorsDontLie: When a Mirror Becomes a Lifesaving Tool</title>
<link>https://brands.in/bloghcg-mirrorsdontlie-breast-cancer-awareness-campaign-womens-day-2026</link>
<guid>https://brands.in/bloghcg-mirrorsdontlie-breast-cancer-awareness-campaign-womens-day-2026</guid>
<description><![CDATA[ HCG&#039;s #MirrorsDontLie campaign transforms the everyday mirror into a breast cancer awareness tool. Launched on International Women&#039;s Day 2026 under the #GiveToGain theme, this nationwide initiative encourages Indian women aged 30–60 to take a monthly &quot;mirror minute&quot; to check for early signs of breast cancer. Rolling out across 24 hospitals in 21 cities, the campaign blends behavioural design with medical credibility. For marketers, it&#039;s a blueprint of purpose-driven advertising done right — simple, scalable, and genuinely actionable. ]]></description>
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<pubDate>Sat, 14 Mar 2026 15:37:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HCG MirrorsDontLie, breast cancer awareness India, HCG Women&#039;s Day campaign 2026, breast self-check campaign India, HealthCare Global Enterprises campaign, early breast cancer detection India, purpose-driven marketing India, Women&#039;s</media:keywords>
</item>

<item>
<title>boAt x GIVA&amp;apos;s &amp;apos;Wear Your Charm&amp;apos; Is a Collab Indian Brands Need to Study</title>
<link>https://brands.in/blogboat-giva-wear-your-charm-campaign-chrome-ivory-smartwatch</link>
<guid>https://brands.in/blogboat-giva-wear-your-charm-campaign-chrome-ivory-smartwatch</guid>
<description><![CDATA[ boAt and GIVA have joined forces for the &#039;Wear Your Charm&#039; campaign, celebrating women&#039;s individuality through the Chrome Ivory Premium Smartwatch. The product pairs boAt&#039;s AMOLED display technology with a GIVA-crafted 925 pure silver charm accessory — blending wearable tech with fine jewellery for the first time in India. Fronted by five women from diverse professional backgrounds, the campaign champions confidence and self-expression. Here&#039;s why this D2C brand collaboration is a masterclass Indian marketers should study closely. ]]></description>
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<pubDate>Fri, 13 Mar 2026 11:14:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>boAt Chrome Ivory smartwatch, boAt GIVA collaboration, Wear Your Charm campaign, boAt smartwatch India, GIVA jewellery tech, 925 silver charm smartwatch, D2C brand collaboration India, women&#039;s smartwatch India, boAt wearables 2025, GIVA brand ambassador, smartwatch jewellery hybrid, Indian wearables market, boAt premium smartwatch, Resha Jain GIVA, brand collab India</media:keywords>
</item>

<item>
<title>Canon India&amp;apos;s &amp;apos;EveryDay&amp;apos; Campaign Reframes Workplace Inclusion</title>
<link>https://brands.in/blogcanon-india-everyday-campaign-workplace-inclusion</link>
<guid>https://brands.in/blogcanon-india-everyday-campaign-workplace-inclusion</guid>
<description><![CDATA[ Canon India has launched &#039;EveryDay&#039;, a workplace inclusion campaign that challenges the tradition of limiting gender equality conversations to a single day. Built around a brand film shot inside real Canon offices, the campaign captures authentic moments of inclusive workplace culture — open conversations, merit-based recognition, and equal growth opportunities. Extending the existing &#039;She #CANwithCanon&#039; initiative, &#039;EveryDay&#039; positions inclusion as a consistent daily practice rather than a symbolic annual gesture, setting a new benchmark for purpose-led employer branding in India. ]]></description>
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<pubDate>Thu, 12 Mar 2026 11:51:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Canon India, EveryDay campaign, workplace inclusion India, She CANwithCanon, Canon India Women&#039;s Day, gender equality workplace, purpose-led marketing India, employer branding India, Toshiaki Nomura Canon, inclusive workplace culture, Canon India campaign 2026, women empowerment corporate India, DEI marketing India, brand film workplace, Canon India CSR</media:keywords>
</item>

<item>
<title>Jivraj9&amp;apos;s New TVC With Neena Gupta Is a Bold Lesson in Brand Confidence</title>
<link>https://brands.in/blogjivraj9-neena-gupta-tvc-self-expression-campaign-2026</link>
<guid>https://brands.in/blogjivraj9-neena-gupta-tvc-self-expression-campaign-2026</guid>
<description><![CDATA[ Homegrown tea brand Jivraj9 has launched its fifth TVC featuring veteran actor Neena Gupta, celebrating bold self-expression and multigenerational confidence. The campaign pairs a grandmother and granddaughter in a lively, rhythmic exchange of generational banter, culminating in the brand message: My Choice, You Gotta Try. Rooted in Assam CTC quality and serialised storytelling, Jivraj9 is quietly rewriting the rules of Indian tea advertising — positioning confidence and individuality as its core brand identity rather than just comfort or warmth. ]]></description>
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<pubDate>Wed, 11 Mar 2026 11:56:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jivraj9 new TVC 2026, Neena Gupta Jivraj9 campaign, homegrown tea brand India, Indian tea advertising 2026, self-expression brand campaign India, multigenerational marketing India, Assam CTC tea brand, FMCG brand storytelling India, bold Indian brand campaigns, tea brand marketing strategy India</media:keywords>
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