https://brands.in/rss/category/digital Brands.in - : Digital en Brands.in https://brands.in/blogdigitale-sun-bangla-digital-mandate-tv-audience-growth-2026 https://brands.in/blogdigitale-sun-bangla-digital-mandate-tv-audience-growth-2026 Thu, 16 Apr 2026 12:59:40 +0530 Editor Sun Bangla digital mandate, Digitale Lookad India, regional television digital strategy India, digital to TV funnel, Bengali channel marketing, Sun Bangla agency 2026 https://brands.in/blogmeta-ai-shopping-reels-creator-commerce-india-2026 https://brands.in/blogmeta-ai-shopping-reels-creator-commerce-india-2026 Sat, 11 Apr 2026 12:16:04 +0530 Editor Meta, AI shopping tools, shoppable Reels, creator commerce, Instagram Reels, Partnership Ads, Advantage Plus, GenAI advertising, Reels Trending Ads, influencer marketing India, Creator Marketplace, Meta India, generative AI marketing https://brands.in/blognetflix-playground-kids-gaming-app-launch-family-content-expansion 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https://brands.in/blogyaap-digital-acquires-gozoop-india-digital-agency-consolidation https://brands.in/blogyaap-digital-acquires-gozoop-india-digital-agency-consolidation Wed, 01 Apr 2026 10:44:53 +0530 Editor Yaap Digital Gozoop acquisition, India digital agency merger, Gozoop Online subsidiary, digital marketing consolidation India, SPSHA deal, independent agency India, Yaap Digital stake https://brands.in/blogyoutube-creator-partnerships-india-brands https://brands.in/blogyoutube-creator-partnerships-india-brands Fri, 27 Mar 2026 15:25:19 +0530 Editor YouTube Creator Partnerships, BrandConnect replacement, influencer marketing India, YouTube Studio brands, Gemini AI creator discovery, Google Ads creators, brand-creator collaboration, influencer campaigns India, YouTube Partner Programme, creator marketing platform https://brands.in/blogfifa-youtube-partnership-world-cup-2026-digital-sports-media-strategy https://brands.in/blogfifa-youtube-partnership-world-cup-2026-digital-sports-media-strategy Fri, 20 Mar 2026 18:00:03 +0530 Editor FIFA YouTube partnership, FIFA World Cup 2026, YouTube preferred platform FIFA, World Cup 2026 digital streaming, FIFA 2026 creator content, YouTube World Cup live streaming, FIFA World Cup YouTube India, sports media digital shift, World Cup 2026 brand strategy, YouTube creators FIFA, FIFA Secretary General Mattias Grafstrom, World Cup 2026 Canada Mexico USA, digital sports rights 2026, YouTube Shorts FIFA, World Cup 2026 highlights YouTube, sports marketing digital India, FIFA World Cup stream https://brands.in/blogyoutube-tv-flexible-plans-indian-streaming-impact https://brands.in/blogyoutube-tv-flexible-plans-indian-streaming-impact Tue, 17 Mar 2026 11:29:03 +0530 Editor YouTube TV flexible plans, YouTube TV subscription 2026, YouTube TV sports plan, YouTube TV entertainment plan, Indian OTT platforms, OTT subscription India, streaming pricing strategy India, JioCinema subscription, Disney Hotstar India, Zee5 pricing, SonyLIV plans, YouTube Premium India, OTT bundling India, streaming services India 2026, genre based streaming plans, cord cutting India, digital media India, OTT advertising India, streaming market India, YouTube TV vs cable https://brands.in/blogbarc-nielsen-one-ads-cross-screen-ad-measurement-india https://brands.in/blogbarc-nielsen-one-ads-cross-screen-ad-measurement-india Mon, 09 Mar 2026 11:30:21 +0530 Editor BARC Nielsen ONE Ads, cross-screen ad measurement India, unified TV digital measurement, BARC India Nielsen launch, JioHotstar ad measurement, deduplicated reach India, cross-media measurement tool, TV digital advertising India, media planning India 2026, ICC T20 World Cup advertising https://brands.in/amol-parashar-invests-house-of-biryan-joins-ms-dhoni https://brands.in/amol-parashar-invests-house-of-biryan-joins-ms-dhoni Tue, 17 Feb 2026 23:04:41 +0530 Editor House of Biryan, Amol Parashar, MS Dhoni, Mohit Goyal, cloud kitchen industry, food delivery sector India, celebrity investor, equity participation, consumer food brand, brand partnership strategy, Swiggy, Zomato, startup investment India https://brands.in/crocs-siddhant-chaturvedi-echo-range-india-campaign https://brands.in/crocs-siddhant-chaturvedi-echo-range-india-campaign Tue, 17 Feb 2026 21:52:09 +0530 Editor Crocs, Siddhant Chaturvedi, Yann Le Bozec, Homegrown, Echo range, Let Them Talk campaign, lifestyle footwear industry, brand ambassador India, footwear marketing strategy, streetwear culture, retail marketing, omnichannel campaign https://brands.in/blissclub-launches-menswear-dual-digital-campaign https://brands.in/blissclub-launches-menswear-dual-digital-campaign Tue, 17 Feb 2026 13:33:52 +0530 Editor Blissclub, Minu Margaret, Sushma R Rao, menswear launch India, apparel industry India, fashion marketing campaign, digital marketing strategy, D2C fashion brand, Legendary Collection Blissclub, retail expansion, movement-focused apparel, Indian fashion startup, brand campaign strategy https://brands.in/libas-purple-days-sale-moveonwithlibas-campaign-record-traffic https://brands.in/libas-purple-days-sale-moveonwithlibas-campaign-record-traffic Tue, 17 Feb 2026 12:46:07 +0530 Editor Libas, Nisha Khatri, Head of Marketing Libas, Purple Days Sale, MoveOnWithLibas campaign, fast fashion India, retail marketing strategy, fashion ecommerce India, Valentine’s Day marketing, omnichannel retail, brand collaborations, digital commerce surge, Indian fashion industry https://brands.in/akshay-chaturvedi-vdoai-ctv-performance-marketing-india https://brands.in/akshay-chaturvedi-vdoai-ctv-performance-marketing-india Tue, 17 Feb 2026 11:41:33 +0530 Editor VDO.AI, Akshay Chaturvedi, Chief Business Officer VDO.AI, connected TV India, CTV advertising, adtech industry India, performance marketing, digital video advertising, OTT advertising, cross device measurement, household targeting, marketing technology, Indian advertising ecosystem, brand outcomes https://brands.in/tata-communications-together-limitless-brand-identity-launch https://brands.in/tata-communications-together-limitless-brand-identity-launch Tue, 17 Feb 2026 10:43:46 +0530 Editor Tata Communications, A.S. Lakshminarayanan, Sumeet Walia, Stephen Meade, McCann, global telecommunications industry, brand identity launch, corporate rebranding, enterprise technology, digital transformation, executive leadership, B2B communications, global brand positioning, integrated technology solutions https://brands.in/kalli-purie-9-point-ai-charter-fair-value-journalism-india-ai-summit https://brands.in/kalli-purie-9-point-ai-charter-fair-value-journalism-india-ai-summit Tue, 17 Feb 2026 10:13:43 +0530 Editor India Today Group, Kalli Purie, Artificial Intelligence, AI governance, Media Industry, Journalism, Vice-Chairperson, Executive Editor-in-Chief, AI regulation, News Publishers, Technology Platforms, Digital Media Policy, AI Summit India, Media Sustainability, Content Licensing https://brands.in/wework-india-gurugram-ooh-campaign-atrium-place-launch https://brands.in/wework-india-gurugram-ooh-campaign-atrium-place-launch Mon, 16 Feb 2026 13:20:10 +0530 Editor WeWork India, Debosmita Majumder, flexible workspace industry, Chief Marketing Officer, out-of-home advertising, OOH campaign, enterprise workspace, commercial real estate India, Gurugram office market, Atrium Place launch https://brands.in/boat-enters-dashcam-market-with-hive-range-launch https://brands.in/boat-enters-dashcam-market-with-hive-range-launch Mon, 16 Feb 2026 13:06:17 +0530 Editor boAt, boAt Hive Dashcam, boAt spokesperson, consumer electronics industry, automotive technology, dashcam segment, vehicle safety solutions, product launch, digital campaign, Indian consumer tech market https://brands.in/ndtv-ind-ai-summit-2026-new-delhi-ai-governance https://brands.in/ndtv-ind-ai-summit-2026-new-delhi-ai-governance Mon, 16 Feb 2026 12:20:29 +0530 Editor NDTV, Rahul Kanwal, CEO and Editor-in-Chief, Startup Policy Forum, Rishi Sunak, Former UK Prime Minister, Chris Lehane, OpenAI, Stuart Russell, UC Berkeley, James Manyika, Google, Hemant Taneja, General Catalyst, artificial intelligence industry, AI governance, AI policy India, technology leadership summit, AI sovereignty, digital public infrastructure India https://brands.in/upgrad-ai-love-you-valentines-campaign-ai-upskilling https://brands.in/upgrad-ai-love-you-valentines-campaign-ai-upskilling Mon, 16 Feb 2026 12:03:47 +0530 Editor upGrad, Anuj Vishwakarma, CEO Higher Education Programs, Manik Singla, AVP Marketing, edtech industry, AI upskilling, artificial intelligence education, AI learning programs, career development, digital campaign India, brand marketing strategy, professional education, AI skilling India https://brands.in/kwality-walls-listing-bse-nse-hul-ice-cream-demerger https://brands.in/kwality-walls-listing-bse-nse-hul-ice-cream-demerger Mon, 16 Feb 2026 11:04:52 +0530 Editor Hindustan Unilever Limited, HUL, Unilever, Kwality Walls, ice cream business demerger, FMCG industry India, stock market listing, BSE listing, NSE listing, corporate restructuring, business spin-off, equity markets India, shareholder entitlement, 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integration, OTT platform India, regional marketing strategy, streaming subscription growth https://brands.in/frido-red-flags-hurt-valentines-day-ergonomics-campaign-india https://brands.in/frido-red-flags-hurt-valentines-day-ergonomics-campaign-india Fri, 13 Feb 2026 14:40:56 +0530 Editor Frido, Ganesh Sonawane, D2C ergonomics brand, Red Flags Hurt campaign, Valentine’s Day marketing, outdoor advertising India, influencer marketing, musculoskeletal health awareness, comfort solutions brand, CEO statement, Indian startup branding, posture awareness campaign https://brands.in/a-new-era-for-instagram-search-engines-can-now-index-public-posts https://brands.in/a-new-era-for-instagram-search-engines-can-now-index-public-posts Fri, 11 Jul 2025 21:22:51 +0530 Editor Instagram SEO, Instagram public posts indexed, search engine Instagram, Instagram content visibility, SEO for Instagram posts https://brands.in/youtubes-new-crackdown-no-ad-revenue-for-low-quality-ai-videos-from-july-15 https://brands.in/youtubes-new-crackdown-no-ad-revenue-for-low-quality-ai-videos-from-july-15 Thu, 10 Jul 2025 01:17:32 +0530 Editor YouTube policy 2024, AI videos demonetization, low-quality content YouTube, AI-generated videos rules, YouTube ad revenue changes, creator monetization, AI in video content, YouTube algorithm update, AI spam videos, content quality guidelines https://brands.in/how-bollywood-found-a-place-on-us-ballot-boxes-inside-the-zohran-mamdani-campaign https://brands.in/how-bollywood-found-a-place-on-us-ballot-boxes-inside-the-zohran-mamdani-campaign Mon, 30 Jun 2025 21:03:27 +0530 Editor Zohran Mamdani, Bollywood campaign, South Asian American politics, immigrant voters, Astoria Queens, grassroots organizing, cultural representation https://brands.in/how-ai-cross-border-growth-omnichannel-strategies-are-transforming-indias-startup-landscape https://brands.in/how-ai-cross-border-growth-omnichannel-strategies-are-transforming-indias-startup-landscape Sat, 28 Jun 2025 21:17:24 +0530 Editor Indian startup ecosystem, Indian unicorns, India tech startups, India SaaS growth, AI innovation India, cross-border SaaS India, omnichannel retail India, Indian D2C brands, Indian fintech startups, Indian edtech innovation, healthtech India startups, startup funding India, Indian startup founders tips, India startup success stories, India startup opportunities, AI tools for startups India https://brands.in/embracing-the-algorithm-how-brands-are-adapting-to-metas-fully-automated-advertising-future https://brands.in/embracing-the-algorithm-how-brands-are-adapting-to-metas-fully-automated-advertising-future Mon, 23 Jun 2025 21:30:15 +0530 Editor Meta automated ads, AI advertising strategy, Meta Performance 5, creative automation, Advantage+ campaigns, automated digital marketing, Meta marketing future, AI-powered campaign optimization, automated media planning, machine learning ad strategy https://brands.in/inr-2000-crore-and-growing-how-connected-tv-is-redefining-advertising-in-india https://brands.in/inr-2000-crore-and-growing-how-connected-tv-is-redefining-advertising-in-india Mon, 09 Jun 2025 21:44:35 +0530 Editor Connected TV, CTV India, smart TV advertising, CTV ad strategy, digital advertising India, television and digital merge, CTV ad formats, CTV audience targeting, India OTT advertising, CTV campaign planning, CTV for brands, CTV ad analytics, CTV vs traditional TV, programmatic TV buying, CTV ad performance https://brands.in/netflix-and-balaji-telefilms-a-strategic-creative-partnership-redefining-indian-entertainment https://brands.in/netflix-and-balaji-telefilms-a-strategic-creative-partnership-redefining-indian-entertainment Mon, 09 Jun 2025 21:37:04 +0530 Editor Netflix, Balaji Telefilms, Ekta Kapoor, Netflix India, ALTBalaji, Indian OTT market, Netflix originals India, Indian digital content, OTT collaborations, Indian web series, Netflix Hindi content, Netflix Balaji deal, Indian entertainment industry, content partnership India, regional storytelling India https://brands.in/duolingo-ceo-clarifies-ai-remarks-assures-employees-their-jobs-are-safe https://brands.in/duolingo-ceo-clarifies-ai-remarks-assures-employees-their-jobs-are-safe Fri, 06 Jun 2025 22:18:59 +0530 Editor Duolingo, artificial intelligence, edtech, Luis von Ahn, language learning, education technology, AI tools, GPT-4, Duolingo Max, chatbot conversations, content creators, personalized feedback, employee reassurance, automation in education, human-centered tech, AI lesson development, education professionals, transparency in AI, online learning platforms, education innovation, smart learning, virtual tutoring, language app trends, ethical AI deployment https://brands.in/game-on-how-mobile-gaming-became-the-next-frontier-for-smartphone-and-telecom-brands https://brands.in/game-on-how-mobile-gaming-became-the-next-frontier-for-smartphone-and-telecom-brands Thu, 05 Jun 2025 21:57:50 +0530 Editor mobile gaming, smartphone gaming, 5G gaming, gaming phones, gaming influencers, cloud gaming, esports, game streaming, telecom brands, gaming content creators, mobile gaming India, gaming audience, mobile gamers, smartphone performance, gaming accessories, gaming community, digital entertainment, online games, video game industry, gamer engagement, in-app purchases, gaming apps, gaming platforms, mobile game monetization, gaming device strategy https://brands.in/retail-media-goes-mainstream-why-its-now-central-to-every-brand-strategy https://brands.in/retail-media-goes-mainstream-why-its-now-central-to-every-brand-strategy Mon, 26 May 2025 22:02:00 +0530 Editor retail media, digital commerce, brand strategy, e-commerce platforms, shopper marketing, consumer targeting, retail data, advertising strategy, online shopping behavior, retail ad platforms, customer engagement, performance marketing, media buying, retail campaigns, omnichannel marketing, creative advertising, brand building, digital transformation, media landscape India, retail technology https://brands.in/from-boardrooms-to-living-rooms-why-b2b-brands-in-india-are-tapping-into-the-ctv-boom https://brands.in/from-boardrooms-to-living-rooms-why-b2b-brands-in-india-are-tapping-into-the-ctv-boom Mon, 26 May 2025 21:58:18 +0530 Editor connected TV, B2B marketing, digital advertising, OTT platforms, smart TVs, business decision-makers, brand recall, media consumption, targeted advertising, storytelling ads, video marketing, digital transformation, Indian advertising trends, omnichannel campaigns, CTV media planning, marketing innovation, prime-time ads, ad engagement, audience targeting, enterprise campaigns https://brands.in/adlift-unveils-tesseract-a-game-changing-tool-for-precision-digital-marketing https://brands.in/adlift-unveils-tesseract-a-game-changing-tool-for-precision-digital-marketing Sat, 24 May 2025 22:00:33 +0530 Editor AdLift, Tesseract, digital marketing, marketing analytics, campaign optimization, content strategy, performance marketing, media execution, audience insights, SEO tools, marketing dashboards, predictive analytics, brand campaigns, advertising intelligence, marketing automation, ROI measurement, campaign planning, creative optimization, data science in marketing, Indian adtech industry https://brands.in/youtuber-jyoti-malhotra-arrested-amid-allegations-of-espionage https://brands.in/youtuber-jyoti-malhotra-arrested-amid-allegations-of-espionage Mon, 19 May 2025 21:50:58 +0530 Editor Jyoti Malhotra, YouTuber arrest, espionage case, digital creator, national security, cybercrime, social media reaction, influencer controversy, content regulation, surveillance, YouTube suspension, Indian legal system, freedom of speech, political content, digital journalism, creator responsibility, government investigation, intelligence agencies, creator censorship, content monetization https://brands.in/the-rise-of-spam-fatigue-why-trust-has-become-the-true-currency-in-mobile-advertising https://brands.in/the-rise-of-spam-fatigue-why-trust-has-become-the-true-currency-in-mobile-advertising Fri, 16 May 2025 23:23:18 +0530 Editor mobile marketing, push notifications, user engagement, app uninstalls, spam fatigue, digital advertising, ad blockers, mobile apps, personalized messaging, data transparency, user consent, trust in marketing, mobile user experience, marketing ethics, mobile notification strategy, marketing automation, user behavior analytics, smart messaging, privacy-first branding, mobile ad strategy https://brands.in/indian-creators-are-earning-up-to-rs-15-lakh-monthlyjust-through-subscriptions https://brands.in/indian-creators-are-earning-up-to-rs-15-lakh-monthlyjust-through-subscriptions Fri, 16 May 2025 23:20:57 +0530 Editor content creators, subscription model, monetisation, influencer marketing, premium content, loyal audience, digital income, online revenue, creator platforms, social media, paid content, micro-payments, fan engagement, online courses, niche audience, content strategy, creator economy, platform earnings, pricing model, content marketing https://brands.in/microsoft-announces-over-6000-job-cuts-as-part-of-global-restructuring-strategy https://brands.in/microsoft-announces-over-6000-job-cuts-as-part-of-global-restructuring-strategy Thu, 15 May 2025 21:48:50 +0530 Editor Microsoft, tech layoffs, AI integration, cloud computing, digital transformation, enterprise tools, Satya Nadella, OpenAI, GitHub Copilot, Azure, Microsoft 365, job restructuring, workforce strategy, technology trends, employee support, career transition, post-pandemic economy, automation, cybersecurity, economic pressures https://brands.in/how-artificial-intelligence-is-redefining-the-marketing-landscape https://brands.in/how-artificial-intelligence-is-redefining-the-marketing-landscape Thu, 15 May 2025 01:27:46 +0530 Editor artificial intelligence, marketing technology, digital marketing trends, chatbots, machine learning, customer behavior analysis, automation, voice search, SEO, email campaigns, customer insights, virtual assistants, content generation, marketing analytics, personalization https://brands.in/what-take-rates-reveal-about-roi-on-brand-ad-spends https://brands.in/what-take-rates-reveal-about-roi-on-brand-ad-spends Mon, 12 May 2025 23:14:25 +0530 Editor take rate, digital marketing, ROI, ad spend, e-commerce platforms, marketplaces, commission, performance marketing, CPC, ad-driven sales, brand visibility, paid listings, advertising cost, online retail margins, platform fees, attribution gaps, net profit, organic growth, digital commerce, media budget https://brands.in/x-blocks-8000-accounts-following-indian-government-request-a-deep-dive-into-digital-governance-and-free-speech https://brands.in/x-blocks-8000-accounts-following-indian-government-request-a-deep-dive-into-digital-governance-and-free-speech Sat, 10 May 2025 22:19:10 +0530 Editor social media platforms, indian government policies, digital regulation, civil rights online, online content takedown, tech company compliance, freedom of expression, national security, legal frameworks india, user data laws, privacy and censorship, twitter in india, content moderation policy, digital rights activism, legal compliance tech platforms, free speech concerns, online public discourse, content takedown law, grievance redressal mechanisms, intermediary laws https://brands.in/whatsapps-musical-status-update-a-subtle-step-into-indias-most-personal-ad-space https://brands.in/whatsapps-musical-status-update-a-subtle-step-into-indias-most-personal-ad-space Fri, 09 May 2025 21:53:00 +0530 Editor WhatsApp status update, digital engagement, music and messaging apps, private social media, micro-influencer strategy, mobile marketing trends, user-generated content, audio-visual branding, WhatsApp in India, ambient marketing, music-based content, regional content marketing, emotional storytelling, digital advertising, content personalization, creative expression, mobile-first campaigns, marketing with intimacy, subtle advertising, visual communication tools https://brands.in/jiostar-unveils-jiostarverse-a-data-driven-platform-to-transform-influencer-marketing https://brands.in/jiostar-unveils-jiostarverse-a-data-driven-platform-to-transform-influencer-marketing Thu, 08 May 2025 01:19:50 +0530 Editor influencer marketing, JioStar, creator economy, digital marketing tools, influencer campaign management, brand collaborations, audience behavior insights, campaign forecasting, influencer discovery, data-first marketing, real-time reporting, campaign optimization, marketing technology, brand engagement, AI in digital marketing, influencer targeting, platform launch India, content creators, social media marketing tools, performance measurement https://brands.in/reimagining-leadership-7-ai-habits-driving-the-future-of-management https://brands.in/reimagining-leadership-7-ai-habits-driving-the-future-of-management Thu, 08 May 2025 01:13:14 +0530 Editor AI in leadership, business transformation, adaptive leaders, modern leadership practices, digital leadership, AI tools, machine learning, ethical leadership, data analytics, organizational agility, technology in business, employee empowerment, future of work, AI ethics, leadership innovation, strategic planning, decision support systems, team communication, HR automation, executive mindset https://brands.in/why-hyper-local-is-becoming-the-new-national-in-digital-advertising https://brands.in/why-hyper-local-is-becoming-the-new-national-in-digital-advertising Thu, 08 May 2025 01:02:21 +0530 Editor digital marketing, local consumers, mobile ads, personalization, neighborhood targeting, online promotions, geographic segmentation, consumer engagement, retail offers, small business marketing, ad tech, geolocation data, smart speaker ads, local trends, user intent, proximity marketing, programmatic platforms, regional messaging, mobile-first strategy, advertising innovation https://brands.in/openai-set-to-acquire-ai-coding-startup-windsurf-in-a-3-billion-milestone-deal https://brands.in/openai-set-to-acquire-ai-coding-startup-windsurf-in-a-3-billion-milestone-deal Thu, 08 May 2025 00:56:10 +0530 Editor OpenAI, Windsurf, AI coding, machine learning, software development, developer tools, AI acquisition, programming assistant, debugging tools, enterprise software, artificial intelligence, AI integration, coding optimization, developer community, Codex, ChatGPT, Replit, GitHub Copilot, automation tools, AI in tech industry https://brands.in/when-ai-steps-in-how-chatgpt-helped-save-a-life-and-what-it-means-for-the-future-of-healthcare-and-marketing https://brands.in/when-ai-steps-in-how-chatgpt-helped-save-a-life-and-what-it-means-for-the-future-of-healthcare-and-marketing Tue, 06 May 2025 23:36:41 +0530 Editor artificial intelligence, ChatGPT, healthcare technology, patient empowerment, digital health tools, medical diagnosis support, health tech innovation, responsible AI use, symptom checker AI, healthcare marketing, AI content personalization, health awareness campaigns, AI and patient safety, healthcare access, telemedicine, human-centric marketing, medical case studies, data-driven health insights, AI trust and transparency, digital healthcare trends https://brands.in/taboola-partners-with-samsung-to-power-native-content-across-samsung-devices https://brands.in/taboola-partners-with-samsung-to-power-native-content-across-samsung-devices Tue, 06 May 2025 23:29:58 +0530 Editor Taboola, Samsung, content discovery, native advertising, content recommendation, mobile browsing, user engagement, advertising revenue, digital publishers, personalized content, browser integration, mobile content experience, content platforms, ad monetization, tech partnerships, mobile user experience, global content reach, advertising technology, online publishing, digital marketing tools https://brands.in/indias-creator-economy-projected-to-reach-500-billion-by-2030-ey-report https://brands.in/indias-creator-economy-projected-to-reach-500-billion-by-2030-ey-report Tue, 06 May 2025 23:23:55 +0530 Editor creator economy, digital content creators, influencers, brand collaborations, affiliate marketing, monetization platforms, social media content, Indian creators, mobile-first content, digital economy India, vernacular content, creator platforms India, content strategy, digital marketing, YouTubers India, short-form video, fan subscriptions, platform dependency, influencer ecosystem, creator support systems https://brands.in/martech-day-2025-insights-from-the-past-visions-for-the-future https://brands.in/martech-day-2025-insights-from-the-past-visions-for-the-future Tue, 06 May 2025 23:18:46 +0530 Editor MarTech, marketing automation, customer data, digital marketing, AI in marketing, first-party data, predictive modeling, personalization, cross-channel engagement, data compliance, marketing tools, marketing stack, digital transformation, marketing trends, content marketing, OTT marketing, voice marketing, connected devices, tech-driven marketing, B2B marketing tools https://brands.in/braving-2025-headwinds-how-the-digital-ad-economy-is-striking-a-balance-between-cost-cutting-and-growth https://brands.in/braving-2025-headwinds-how-the-digital-ad-economy-is-striking-a-balance-between-cost-cutting-and-growth Tue, 06 May 2025 22:40:08 +0530 Editor digital advertising, performance marketing, AI optimization, advertising trends, ad tech, customer acquisition, programmatic media, first-party data, privacy regulations, influencer campaigns, user-generated content, regional targeting, vernacular content, budget optimization, marketing automation, ad spending, ethical marketing, mobile apps, digital marketing tools, website traffic https://brands.in/indias-connected-tv-ad-market-triples-in-two-years-hits-1500-crore-in-2024 https://brands.in/indias-connected-tv-ad-market-triples-in-two-years-hits-1500-crore-in-2024 Mon, 05 May 2025 22:06:16 +0530 Editor CTV, connected tv, digital ads, OTT platforms, smart tv, digital marketing, ad spend, India advertising market, audience targeting, video streaming, urban consumers, adtech, brand storytelling, binge-worthy content, digital strategy https://brands.in/ai-chatbots-are-boosting-user-engagement-says-instagrams-co-founder https://brands.in/ai-chatbots-are-boosting-user-engagement-says-instagrams-co-founder Mon, 05 May 2025 21:49:36 +0530 Editor AI chatbots, user engagement, digital apps, Kevin Systrom, social media innovation, real-time interaction, personalized tech, chatbot design, app retention, conversational design, online engagement, interactive features, chatbot marketing, digital experience, attention economy https://brands.in/amfi-calls-for-fresh-creative-pitches-to-take-mutual-fund-sahi-hai-campaign-into-its-next-phase https://brands.in/amfi-calls-for-fresh-creative-pitches-to-take-mutual-fund-sahi-hai-campaign-into-its-next-phase Mon, 05 May 2025 21:33:55 +0530 Editor mutual funds, SIP accounts, AMFI, investment education, financial literacy, creative agency pitch, finfluencers, DIY investing, digital investment trends, youth investment habits, Indian finance campaigns, regional language content, financial inclusion, financial storytelling, mutual fund promotion https://brands.in/mark-zuckerbergs-ai-first-ad-future-are-agencies-being-left-behind https://brands.in/mark-zuckerbergs-ai-first-ad-future-are-agencies-being-left-behind Mon, 05 May 2025 21:28:08 +0530 Editor Meta AI ads, Zuckerberg ad vision, ad agency disruption, digital marketing trends, AI in marketing, advertising future, brand storytelling, creative strategy, emotional branding, media planning evolution, automated media buying, marketing automation, ad campaign tools, agency roles, influencer marketing strategy https://brands.in/google-faces-landmark-antitrust-trial-could-this-mean-the-end-of-its-adtech-monopoly https://brands.in/google-faces-landmark-antitrust-trial-could-this-mean-the-end-of-its-adtech-monopoly Sat, 03 May 2025 23:46:06 +0530 Editor Google, antitrust, DOJ, digital advertising, adtech, ad buying, ad selling, publishers, programmatic ads, online advertising tools, ad exchange, platform monopoly, data privacy, market competition, regulatory action https://brands.in/reels-memes-relatability-shraddha-kapoor-and-adam-mosseri-break-down-instagrams-winning-formula https://brands.in/reels-memes-relatability-shraddha-kapoor-and-adam-mosseri-break-down-instagrams-winning-formula Sat, 03 May 2025 22:57:34 +0530 Editor Instagram Reels, Shraddha Kapoor, Adam Mosseri, Indian creators, meme culture, social media authenticity, Instagram algorithm, digital storytelling, viral content, creator economy, Bollywood social media, Instagram engagement, mobile-first content, personal branding, influencer marketing https://brands.in/madhuri-dixit-goes-3d-for-smart-bazaars-latest-sale-campaign https://brands.in/madhuri-dixit-goes-3d-for-smart-bazaars-latest-sale-campaign Sat, 03 May 2025 22:48:54 +0530 Editor retail marketing, Madhuri Dixit, 3D display technology, in-store campaigns, celebrity endorsements, shopper engagement, brick-and-mortar innovation, Indian retail trends, holographic display, experiential marketing, tech-driven retail, customer interaction, Bollywood retail tie-ups, visual merchandising, smart bazaar India https://brands.in/eco-intelligence-in-martech-using-ai-for-cleaner-smarter-campaigns https://brands.in/eco-intelligence-in-martech-using-ai-for-cleaner-smarter-campaigns Sat, 03 May 2025 22:41:25 +0530 Editor marketing technology, artificial intelligence, digital sustainability, personalized campaigns, predictive analytics, email automation, digital carbon emissions, ethical AI, inclusive marketing, customer engagement, campaign optimization, conversational AI, marketing automation tools, marketing efficiency, retention strategies https://brands.in/linkedin-elevates-video-marketing-with-brandlink-a-new-era-for-creators-and-advertisers https://brands.in/linkedin-elevates-video-marketing-with-brandlink-a-new-era-for-creators-and-advertisers Sat, 03 May 2025 21:36:11 +0530 Editor LinkedIn, BrandLink, video advertising, B2B marketing, professional content, digital advertising, content monetization, in-stream ads, professional audience, marketing ROI, business influencers, ad targeting, video engagement, brand partnerships, creator economy https://brands.in/youtube-commits-over-850-crore-to-strengthen-indias-creator-economy-neal-mohan https://brands.in/youtube-commits-over-850-crore-to-strengthen-indias-creator-economy-neal-mohan Fri, 02 May 2025 22:52:04 +0530 Editor YouTube India, Neal Mohan, Indian content creators, YouTube investment, creator ecosystem, regional language content, YouTube Shorts, monetization tools, fan memberships, creator education, digital storytelling, Indian YouTubers, influencer economy, content economy, video platform India https://brands.in/how-brands-are-using-ai-to-fight-fakes-frauds-and-click-farms https://brands.in/how-brands-are-using-ai-to-fight-fakes-frauds-and-click-farms Fri, 02 May 2025 22:47:02 +0530 Editor brand protection, artificial intelligence, counterfeit detection, ad fraud, influencer marketing, click farms, fake followers, e-commerce fraud, digital trust, AI tools, brand integrity, smart algorithms, fake products, engagement authenticity, fraud prevention https://brands.in/creators-are-the-new-enterprises-and-ideas-the-new-currency-shantanu-narayen-at-waves-summit-2025 https://brands.in/creators-are-the-new-enterprises-and-ideas-the-new-currency-shantanu-narayen-at-waves-summit-2025 Fri, 02 May 2025 22:40:27 +0530 Editor digital creators, content monetization, creative tools, Adobe platform, AI creative tools, design and innovation, entrepreneurship, creative storytelling, creator platforms, SaaS products, digital transformation, business innovation, global audiences, creative freedom, online content platforms, scalable creativity, user-generated content, remote content creation, educational reform, creator empowerment https://brands.in/indias-film-industry-steps-into-the-global-spotlight-at-waves-summit-2025 https://brands.in/indias-film-industry-steps-into-the-global-spotlight-at-waves-summit-2025 Fri, 02 May 2025 22:32:59 +0530 Editor Indian cinema, Indian filmmakers, Bollywood, regional Indian films, OTT platforms India, streaming services, cultural storytelling, Indian film legacy, cinematic traditions, digital film platforms, global cinema trends, movie industry India, Indian actors, content creators India, creative economy, global storytelling, Indian film policy, international film festivals, Indian content, storytelling culture https://brands.in/amazons-advertising-business-surges-19-in-q1-2025-reinforcing-its-dominance-in-digital-ads https://brands.in/amazons-advertising-business-surges-19-in-q1-2025-reinforcing-its-dominance-in-digital-ads Fri, 02 May 2025 22:06:16 +0530 Editor Amazon, advertising, digital marketing, ecommerce, retail media, video advertising, AI targeting tools, connected TV, marketing strategy, ad performance, brand visibility, shopper behavior, online ads, machine learning, campaign optimization, Prime Video, Freevee, Sponsored Brands, ad formats, voice-enabled ads https://brands.in/meta-posts-4231-billion-in-q1-2025-ai-and-ads-fuel-record-revenue-surge https://brands.in/meta-posts-4231-billion-in-q1-2025-ai-and-ads-fuel-record-revenue-surge Thu, 01 May 2025 23:17:46 +0530 Editor Meta, Facebook, Instagram, WhatsApp, digital advertising, AI integration, tech earnings, generative AI, ad monetization, personalized marketing, Mark Zuckerberg, AI for business, mobile ad strategy, content moderation, data privacy https://brands.in/fundamental-appoints-ambalika-sen-as-managing-partner-to-drive-strategic-growth https://brands.in/fundamental-appoints-ambalika-sen-as-managing-partner-to-drive-strategic-growth Tue, 29 Apr 2025 22:43:36 +0530 Editor Fundamental agency, Ambalika Sen, managing partner, creative agency, leadership appointment, advertising agency, branding, business growth, strategic leadership, agency news, marketing professionals, advertising leadership, brand strategy, creative leadership, team expansion, agency development, branding solutions, business management, marketing executive, leadership evolution https://brands.in/chatgpt-launches-new-shopping-features-to-revolutionize-online-commerce https://brands.in/chatgpt-launches-new-shopping-features-to-revolutionize-online-commerce Tue, 29 Apr 2025 22:28:47 +0530 Editor ChatGPT, OpenAI, conversational commerce, e-commerce, online shopping, product discovery, AI assistant, shopping features, product comparisons, user experience, personalization, organic results, digital commerce, customer trust, ad-free experience, product ratings, AI tools, shopping innovation, consumer behavior, retail disruption https://brands.in/instagram-revolutionizes-content-creation-with-blend-for-reels-tests-new-storylines-feature https://brands.in/instagram-revolutionizes-content-creation-with-blend-for-reels-tests-new-storylines-feature Tue, 22 Apr 2025 14:21:58 +0530 Shyamli Chugh Instagram Blend feature, Instagram Storylines, Reels collaboration tools, Meta social media innovation, Instagram creator features, multi-creator content, episodic Instagram content, social media storytelling, Adam Mosseri announcement, Instagram content creation, AI-powered video editing, Instagram narrative tools, Instagram feature update, social media collaboration, Instagram 2025 updates https://brands.in/swiggy-disrupts-service-industry-with-launch-of-pyng-ai-powered-platform-for-verified-professional-services https://brands.in/swiggy-disrupts-service-industry-with-launch-of-pyng-ai-powered-platform-for-verified-professional-services Mon, 21 Apr 2025 10:54:33 +0530 Shyamli Chugh Swiggy Pyng launch, AI professional services platform, verified service providers India, Swiggy new service marketplace, professional services booking app, AI-powered service matching, home services platform India, Swiggy business expansion, verified professionals marketplace, service provider verification, AI scheduling services, Swiggy ecosystem integration, professional services app, service industry disruption, on-demand professional services