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<title>Brands.in &#45; : Media</title>
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<description>Brands.in &#45; : Media</description>
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<title>Netflix&amp;apos;s &amp;apos;Chill Like A Champion&amp;apos; Campaign Is the Smartest Cricket Season Play You&amp;apos;ll See This IPL</title>
<link>https://brands.in/blognetflix-chill-like-a-champion-campaign-t20-cricket-india-2026</link>
<guid>https://brands.in/blognetflix-chill-like-a-champion-campaign-t20-cricket-india-2026</guid>
<description><![CDATA[ Netflix India&#039;s &#039;Chill Like A Champion&#039; campaign features Rohit Sharma, Bumrah, and Hardik Pandya unwinding post-match, positioning Netflix as India&#039;s ultimate T20 season entertainment partner. ]]></description>
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<pubDate>Sat, 18 Apr 2026 17:23:30 +0530</pubDate>
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<media:keywords>Netflix Chill Like A Champion, Netflix India T20 campaign, Mumbai Indians Netflix, Sunrisers Hyderabad Netflix, Rohit Sharma Netflix, IPL entertainment partner, OTT cricket marketing, Netflix India 2026, post-match entertainment, T20 season streaming</media:keywords>
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<title>&amp;apos;Bhalobasa Bengal – Inspiring Bharat&amp;apos;: CNN&#45;News18 Kolkata Town Hall Puts Bengal&amp;apos;s Legacy Centre Stage</title>
<link>https://brands.in/blogcnn-news18-kolkata-town-hall-bhalobasa-bengal-inspiring-bharat-2026</link>
<guid>https://brands.in/blogcnn-news18-kolkata-town-hall-bhalobasa-bengal-inspiring-bharat-2026</guid>
<description><![CDATA[ CNN-News18&#039;s Kolkata Town Hall &#039;Bhalobasa Bengal – Inspiring Bharat&#039; on April 20 celebrates Bengal&#039;s culture, creativity, and legacy with top speakers on the Hooghly River. ]]></description>
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<pubDate>Sat, 18 Apr 2026 16:52:53 +0530</pubDate>
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<media:keywords>CNN-News18 Kolkata Town Hall, Bhalobasa Bengal Inspiring Bharat, Bengal cultural legacy, Mithun Chakraborty, Network18, Hooghly River event, Bengali culture India, regional media storytelling, CNN-News18 Town Hall 2026, Bengal polls</media:keywords>
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<title>Zee Entertainment Invests ₹116 Crore in VFX Studio PhantomFX to Power AVGC Ambitions</title>
<link>https://brands.in/blogzee-entertainment-phantomfx-investment-avgc-vfx-animation-2026</link>
<guid>https://brands.in/blogzee-entertainment-phantomfx-investment-avgc-vfx-animation-2026</guid>
<description><![CDATA[ Zee Entertainment invests ₹116 crore in VFX and animation studio PhantomFX to build AI-powered content capabilities across OTT, gaming, animation, and mythology formats in India and globally. ]]></description>
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<pubDate>Sat, 18 Apr 2026 12:16:05 +0530</pubDate>
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<media:keywords>Zee Entertainment, PhantomFX, AVGC India, VFX animation studio, strategic investment, Phantom Digital Effects, OTT content India, Tippett Studio, Milk Visual Effects, animation gaming India, content IP, Zee Entertainment 2026</media:keywords>
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<title>Akash Sharma Joins Admerly as CSO — Publisher Monetisation Just Got a Serious Upgrade</title>
<link>https://brands.in/blogakash-sharma-admerly-cso-zee-media-publisher-monetisation</link>
<guid>https://brands.in/blogakash-sharma-admerly-cso-zee-media-publisher-monetisation</guid>
<description><![CDATA[ kash Sharma joins Admerly as Chief Strategy Officer after Zee Media. Here&#039;s what this leadership move means for publisher monetisation and India&#039;s adtech landscape. ]]></description>
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<pubDate>Fri, 17 Apr 2026 18:03:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Admerly, Akash Sharma, Chief Strategy Officer, Zee Media Corporation, publisher monetisation, BE Group, programmatic advertising, adtech India, digital advertising, yield management, Arun Raghav, BEdigitech, revenue strategy, enterprise publishers, digital media India</media:keywords>
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<item>
<title>Cannes Lions 2026 Jury Is Here — 10 Indians, First&#45;Ever Jurors from Dominican Republic and Venezuela, and the Most Diverse Line&#45;Up Yet</title>
<link>https://brands.in/blogcannes-lions-2026-jury-lineup-india-eleven-members-complete-list</link>
<guid>https://brands.in/blogcannes-lions-2026-jury-lineup-india-eleven-members-complete-list</guid>
<description><![CDATA[ Cannes Lions 2026 jury announced — India secures eleven positions across Creative Data, Strategy, Digital Craft, Entertainment, Sport, Health, Media, Outdoor and more in the festival&#039;s most diverse line-up yet. ]]></description>
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<pubDate>Fri, 17 Apr 2026 17:03:47 +0530</pubDate>
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<media:keywords>Cannes Lions 2026 jury India, Indian advertising Cannes jury, Cannes Lions 2026 full jury list, Kainaz Karmakar Cannes, Dheeraj Sinha Cannes, Anisha Iyer Cannes, Anupriya Acharya Cannes, India creative excellence global 2026</media:keywords>
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<title>NDTV Makes History at ACM SIGIR 2026 — The First Indian Media Company to Crack the World&amp;apos;s Top AI Research Conference</title>
<link>https://brands.in/blogndtv-acm-sigir-2026-ai-research-paper-indian-media-first</link>
<guid>https://brands.in/blogndtv-acm-sigir-2026-ai-research-paper-indian-media-first</guid>
<description><![CDATA[ NDTV becomes the first Indian media company accepted at ACM SIGIR 2026&#039;s Industry Track — a landmark AI research milestone that redefines what Indian newsroom technology ambition looks like. ]]></description>
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<pubDate>Fri, 17 Apr 2026 16:25:23 +0530</pubDate>
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<media:keywords>NDTV SIGIR 2026, ACM SIGIR India media, NDTV AI research paper, news retrieval AI India, NDTV machine learning, Indian media artificial intelligence, information retrieval newsroom India 2026</media:keywords>
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<title>India Gets Its First Workplace Happiness Awards — And the Jury Lineup Means Business</title>
<link>https://brands.in/bloghappiest-places-to-work-awards-india-launch-2026-workplace-happiness</link>
<guid>https://brands.in/bloghappiest-places-to-work-awards-india-launch-2026-workplace-happiness</guid>
<description><![CDATA[ India&#039;s first workplace happiness awards — the Happiest Places To Work Awards™ — launches with Harsh Goenka as chair and a jury of top HR leaders from PepsiCo, Nestlé, Wipro and Tata Play. ]]></description>
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<pubDate>Fri, 17 Apr 2026 15:05:34 +0530</pubDate>
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<media:keywords>Happiest Places to Work Awards India, workplace happiness awards India 2026, Harsh Goenka RPG Group awards, employer brand India, employee experience awards India, HR awards India 2026, Raj Nayak Happiest Places to Work</media:keywords>
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<title>News18 Network Launches News18 Delhi NCR — Hyper&#45;Local Journalism Gets Its Biggest Platform in the Capital</title>
<link>https://brands.in/blognews18-delhi-ncr-launch-rising-delhi-conclave-april-2026</link>
<guid>https://brands.in/blognews18-delhi-ncr-launch-rising-delhi-conclave-april-2026</guid>
<description><![CDATA[ News18 Network launches News18 Delhi NCR at the Rising Delhi Conclave on April 14, 2026 — a strategic regional media move that reshapes advertising and journalism for India&#039;s most influential urban market. ]]></description>
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<pubDate>Fri, 17 Apr 2026 14:00:05 +0530</pubDate>
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<media:keywords>News18 Delhi NCR launch, Rising Delhi Conclave 2026, News18 Network regional channel, Delhi NCR news channel, regional broadcast media India, hyper-local journalism Delhi, News18 Delhi launch Rekha Gupta</media:keywords>
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<item>
<title>Reed Hastings Steps Away from Netflix Board in June — The End of a Founder&amp;apos;s Era and What It Means for Streaming</title>
<link>https://brands.in/blogreed-hastings-steps-down-netflix-board-june-2026-streaming-impact-1224</link>
<guid>https://brands.in/blogreed-hastings-steps-down-netflix-board-june-2026-streaming-impact-1224</guid>
<description><![CDATA[ Reed Hastings steps down from Netflix&#039;s board in June 2026, ending a founder era — here&#039;s what his departure means for streaming strategy, advertising growth, and Indian brand marketers. ]]></description>
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<pubDate>Fri, 17 Apr 2026 13:15:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reed Hastings Netflix board exit, Netflix streaming strategy 2026, Netflix advertising revenue India, Netflix co-founder departure, Ted Sarandos Greg Peters Netflix, Netflix Warner Bros merger, OTT advertising India 2026</media:keywords>
</item>

<item>
<title>IPL 2026 Ad Recall Study: Why Creative Quality Is Beating Media Spend</title>
<link>https://brands.in/blogipl-2026-ad-recall-creative-effectiveness-cott-study</link>
<guid>https://brands.in/blogipl-2026-ad-recall-creative-effectiveness-cott-study</guid>
<description><![CDATA[ COTT&#039;s IPL 2026 study reveals creative quality beats media spend for ad recall. Tata Sierra leads with 8.3% recall on just 6.8% impressions. Key insights for Indian brands. ]]></description>
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<pubDate>Thu, 16 Apr 2026 14:02:24 +0530</pubDate>
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<media:keywords>IPL 2026 advertising, ad recall study, Chrome OTT COTT, Tata Sierra recall, creative effectiveness, recall efficiency, media spend India, Lloyd AC IPL, Campa Cola, Dr Pooja Shrivastava, GRP alternatives, brand recall, IPL marketing, advertising KPIs India</media:keywords>
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<item>
<title>CREX Names Vishal Sharma as Head of Media Sales to Power Cricket Brand Partnerships</title>
<link>https://brands.in/blogcrex-vishal-sharma-head-media-sales-cricket-brand-partnerships</link>
<guid>https://brands.in/blogcrex-vishal-sharma-head-media-sales-cricket-brand-partnerships</guid>
<description><![CDATA[ CREX appoints Vishal Sharma as Head of Media Sales. Here&#039;s what this strategic hire means for cricket advertising and brand partnerships in India. ]]></description>
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<pubDate>Thu, 16 Apr 2026 13:45:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CREX media sales, Vishal Sharma CREX, cricket advertising India, digital sports platform, brand partnerships cricket, second screen cricket, IPL advertising, Purshottam Rawat CREX</media:keywords>
</item>

<item>
<title>HBO Max Is Now in India — And JioHotstar Just Became Your One&#45;Stop Premium Streaming Destination</title>
<link>https://brands.in/blogjiohotstar-hbo-max-india-warner-bros-discovery-partnership</link>
<guid>https://brands.in/blogjiohotstar-hbo-max-india-warner-bros-discovery-partnership</guid>
<description><![CDATA[ JioHotstar becomes India&#039;s exclusive HBO Max home in a landmark Warner Bros. Discovery deal. What this means for Indian viewers, brands, and the OTT market. ]]></description>
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<pubDate>Thu, 16 Apr 2026 13:36:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar HBO Max, Warner Bros Discovery India, OTT streaming India, HBO Max India launch, JioHotstar partnership, premium streaming India, Euphoria Season 3 India, Harry Potter HBO series</media:keywords>
</item>

<item>
<title>PAI by Utopai Studios Gets 4K Upgrade That Could Change How Films Are Made</title>
<link>https://brands.in/blogutopai-studios-pai-4k-video-generation-ai-filmmaking</link>
<guid>https://brands.in/blogutopai-studios-pai-4k-video-generation-ai-filmmaking</guid>
<description><![CDATA[ Utopai Studios upgrades PAI with 4K video generation and an enhanced Story Agent. Here&#039;s what Indian filmmakers and brand content teams need to know. ]]></description>
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<pubDate>Thu, 16 Apr 2026 13:22:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Utopai Studios, PAI platform, 4K AI video, generative video, AI filmmaking, Story Agent, AI content production, OTT India, pre-visualisation, multimodal AI, film production tools, Indian content creators, Hollywood AI, Jie Yang, Zijian He</media:keywords>
</item>

<item>
<title>Network18 Names Mihir Bhatt Chief Content Officer of News18 Studios in Major Leadership Move</title>
<link>https://brands.in/blognetwork18-mihir-bhatt-chief-content-officer-news18-studios</link>
<guid>https://brands.in/blognetwork18-mihir-bhatt-chief-content-officer-news18-studios</guid>
<description><![CDATA[ Network18 appoints Mihir Bhatt as Chief Content Officer for News18 Studios. Former Times Network and Zee Business leader to head Studios execution and revenue verticals. Full analysis on brands.in. ]]></description>
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<pubDate>Wed, 15 Apr 2026 13:45:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mihir Bhatt, Network18, News18 Studios, Chief Content Officer, Times Network, India Economic Conclave, Times Now Summit, branded content India, media leadership 2026, Zee Business, OTT content strategy, S Shivakumar</media:keywords>
</item>

<item>
<title>Sony Pictures Networks India Adds Indian Football League Rights to Build India&amp;apos;s Most Complete Football Ecosystem</title>
<link>https://brands.in/blogsony-pictures-networks-india-indian-football-league-rights-2025-26</link>
<guid>https://brands.in/blogsony-pictures-networks-india-indian-football-league-rights-2025-26</guid>
<description><![CDATA[ Sony Pictures Networks India acquires Indian Football League rights for 2025–26, completing a football portfolio spanning IFL, ISL, UCL, Bundesliga and UEFA EURO 2028. Full analysis on brands.in. ]]></description>
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<pubDate>Wed, 15 Apr 2026 13:17:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sony Pictures Networks India, Indian Football League, SPNI football rights, IFL broadcast, Indian Super League, UEFA Champions League, Sony Sports, domestic football India, All India Football Federation, sports broadcasting 2026, Home of Football</media:keywords>
</item>

<item>
<title>VR Global Media Raises $250 Million to Build India&amp;apos;s First Global Entertainment Powerhouse</title>
<link>https://brands.in/blogvr-global-media-250-million-capital-indian-entertainment</link>
<guid>https://brands.in/blogvr-global-media-250-million-capital-indian-entertainment</guid>
<description><![CDATA[ VR Global Media launches a $250 million capital program to scale Indian entertainment globally. Here&#039;s what it means for brands, investors, and the future of film financing in India. ]]></description>
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<pubDate>Tue, 14 Apr 2026 14:07:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VR Global Media, $250 million entertainment funding, UV Creations, Indian film financing, entertainment capital program, Ravi Shankar Shastri, Vikram Srinivas Reddy, global entertainment platform, film production India, creative economy fintech, Saaho, Vishwambhara, Singapore media company, institutional entertainment investment</media:keywords>
</item>

<item>
<title>Palki Sharma Teases &amp;apos;India Global Review&amp;apos; — What&amp;apos;s Her Next Big Move?</title>
<link>https://brands.in/blogpalki-sharma-india-global-review-network18-exit</link>
<guid>https://brands.in/blogpalki-sharma-india-global-review-network18-exit</guid>
<description><![CDATA[ Palki Sharma teases India Global Review after Network18 exit. What her next move means for Indian digital media and brand partnership opportunities. ]]></description>
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<pubDate>Tue, 14 Apr 2026 13:31:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Palki Sharma, India Global Review, IGR, Network18, Firstpost, Vantage, WION, Gravitas, digital media India, independent journalism, news anchor, media venture, anchor-led platform, Indian media industry</media:keywords>
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<item>
<title>Samay Raina&amp;apos;s &amp;apos;Still Alive&amp;apos; Is More Than a Comeback — It&amp;apos;s a Creator Economy Case Study</title>
<link>https://brands.in/blogsamay-raina-still-alive-creator-economy-india-2026</link>
<guid>https://brands.in/blogsamay-raina-still-alive-creator-economy-india-2026</guid>
<description><![CDATA[ Samay Raina&#039;s Still Alive crossed 32M views and sparked brand activations, viral challenges, and meme floods — here&#039;s what the creator comeback means for Indian marketers. ]]></description>
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<pubDate>Mon, 13 Apr 2026 10:50:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Samay Raina Still Alive, creator economy India 2026, YouTube comedy special India, Still Alive views, creator comeback India, brand creator partnership, UGC marketing India, digital content engagement metrics</media:keywords>
</item>

<item>
<title>77 Actors, One Campaign: How Kuku TV&amp;apos;s #DhoniWatchesKukuTV Is Rewriting Microdrama Marketing</title>
<link>https://brands.in/blogkuku-tv-dhoni-watches-kukutv-campaign-77-actors-microdrama-india</link>
<guid>https://brands.in/blogkuku-tv-dhoni-watches-kukutv-campaign-77-actors-microdrama-india</guid>
<description><![CDATA[ Kuku TV&#039;s #DhoniWatchesKukuTV campaign features 77 actors in India&#039;s biggest microdrama social media push. Here&#039;s what it means for digital content marketing in India. ]]></description>
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<pubDate>Sat, 11 Apr 2026 18:00:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kuku TV, MS Dhoni, DhoniWatchesKukuTV, microdrama India, creator campaign, digital entertainment India, short-form content, influencer marketing 2026, vernacular content platforms, mobile-first entertainment, Sudhanshu Pandey, Sharad Malhotra, non-metro audiences India</media:keywords>
</item>

<item>
<title>SPNI Dedicates a &amp;apos;Wheel of Fortune&amp;apos; Episode to Its Distribution Partners — A First in Indian Television</title>
<link>https://brands.in/blogspni-wheel-of-fortune-distribution-partners-episode-india-first</link>
<guid>https://brands.in/blogspni-wheel-of-fortune-distribution-partners-episode-india-first</guid>
<description><![CDATA[ SPNI dedicates a special Wheel of Fortune episode to distribution partners in India&#039;s broadcasting first. Here&#039;s what this B2B relationship strategy means for Indian brands. ]]></description>
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<pubDate>Sat, 11 Apr 2026 17:53:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SPNI Wheel of Fortune, Sony Pictures Networks India, Akshay Kumar, distribution partners India, linear television India, broadcaster distributor relations, GTPL, Fastway, Makarand Palekar, trade partner engagement, non-fiction television India, media partnerships 2026</media:keywords>
</item>

<item>
<title>Doordarshan and ICCR Sign MoU to Take India&amp;apos;s Cultural Heritage Global</title>
<link>https://brands.in/blogdoordarshan-iccr-mou-india-cultural-content-global-digital</link>
<guid>https://brands.in/blogdoordarshan-iccr-mou-india-cultural-content-global-digital</guid>
<description><![CDATA[ Doordarshan and ICCR sign a three-year MoU to broadcast India&#039;s cultural heritage globally across TV, radio, OTT and digital platforms. Here&#039;s what it means for brands. ]]></description>
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<pubDate>Sat, 11 Apr 2026 17:44:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Doordarshan ICCR MoU, Prasar Bharati, Indian cultural diplomacy, India soft power, cultural content broadcasting, DD OTT platforms, K. Satish Nambudiripad, K. Nandini Singla, Indian heritage global, media partnerships India, digital cultural content, brand India 2026</media:keywords>
</item>

<item>
<title>India&amp;apos;s OTT Market Hits 1.45 Billion Users — YouTube Leads, Netflix Overtakes Prime Video</title>
<link>https://brands.in/blogindia-ott-market-1-45-billion-users-netflix-youtube-2026</link>
<guid>https://brands.in/blogindia-ott-market-1-45-billion-users-netflix-youtube-2026</guid>
<description><![CDATA[ India&#039;s OTT market reaches 1.45 billion users as Netflix overtakes Prime Video — here&#039;s what the latest streaming data means for Indian brands and media planners. ]]></description>
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<pubDate>Sat, 11 Apr 2026 12:50:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India OTT market, YouTube India, Netflix India, Amazon Prime Video, JioHotstar, ZEE5, OTT users, CLSA report, streaming market 2026, digital entertainment India, OTT advertising, MX Player, Sony LIV, subscription streaming</media:keywords>
</item>

<item>
<title>Cineflicks Prepares to Enter India&amp;apos;s Crowded OTT Arena With a Community&#45;First Streaming Model</title>
<link>https://brands.in/blogcineflicks-india-ott-launch-community-streaming-2026</link>
<guid>https://brands.in/blogcineflicks-india-ott-launch-community-streaming-2026</guid>
<description><![CDATA[ Cineflicks prepares to enter India&#039;s OTT market with a community-first streaming model — here&#039;s what marketers and brands need to know about this new digital entrant. ]]></description>
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<pubDate>Sat, 11 Apr 2026 12:32:41 +0530</pubDate>
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<media:keywords>Cineflicks, India OTT, streaming platform India, community streaming, digital entertainment India, OTT launch 2026, new OTT platform, Indian streaming market, content discovery, shared viewing, mobile streaming India, OTT competition</media:keywords>
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<item>
<title>Amazon Music India Goes Exclusive With Ashwin&amp;apos;s &amp;apos;Ash Ki Baat&amp;apos; — Cricket Just Got an Audio Upgrade</title>
<link>https://brands.in/blogamazon-music-india-ashwin-ash-ki-baat-exclusive-podcast-cricket-2026</link>
<guid>https://brands.in/blogamazon-music-india-ashwin-ash-ki-baat-exclusive-podcast-cricket-2026</guid>
<description><![CDATA[ Amazon Music India exclusively streams R. Ashwin&#039;s Ash Ki Baat podcast this cricket season. Here&#039;s what this content deal means for Indian brands and audio strategy. ]]></description>
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<pubDate>Fri, 10 Apr 2026 16:06:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon Music India, Ash Ki Baat, Ravichandran Ashwin, cricket podcast India, exclusive audio streaming, sports content marketing, podcast partnership India, cricket season 2026, audio entertainment, Amazon Music exclusive</media:keywords>
</item>

<item>
<title>Into Creative &amp;amp; Chupps Footwear Rewrite History at IAA Olive Crown Awards 2026</title>
<link>https://brands.in/bloginto-creative-chupps-footwear-iaa-olive-crown-awards-2026</link>
<guid>https://brands.in/bloginto-creative-chupps-footwear-iaa-olive-crown-awards-2026</guid>
<description><![CDATA[ Into Creative and Chupps Footwear win 12 awards at IAA Olive Crown Awards 2026, setting a 16-year record. Here&#039;s what it means for Indian brands. ]]></description>
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<pubDate>Fri, 10 Apr 2026 15:24:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IAA Olive Crown Awards 2026, Into Creative, Chupps Footwear, green advertising India, sustainability marketing, Green Agency of the Year, Santosh Padhi, Yashesh Mukhi, sustainable brand communication, advertising awards India</media:keywords>
</item>

<item>
<title>Banijay Entertainment Acquires Battleground: Fitness Entertainment Just Got a Global Stage</title>
<link>https://brands.in/blogbanijay-entertainment-acquires-battleground-rusk-media-fitness-format</link>
<guid>https://brands.in/blogbanijay-entertainment-acquires-battleground-rusk-media-fitness-format</guid>
<description><![CDATA[ Banijay Entertainment acquires global rights to Rusk Media&#039;s Battleground fitness format. Here&#039;s what this means for Indian brands and content strategy. ]]></description>
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<pubDate>Fri, 10 Apr 2026 13:50:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Banijay Entertainment, Battleground acquisition, Rusk Media, fitness entertainment India, digital-first format, creator economy, sportainment, global content rights, OTT formats, brand integration India</media:keywords>
</item>

<item>
<title>Government Opens Financial Bids for OTT Platform Empanelment: What It Means for Indian Brands</title>
<link>https://brands.in/bloggovernment-ott-platform-empanelment-financial-bids-2026</link>
<guid>https://brands.in/bloggovernment-ott-platform-empanelment-financial-bids-2026</guid>
<description><![CDATA[ Government opens financial bids for OTT platform empanelment on April 8, 2026. Here&#039;s what this means for Indian brands and media strategy. ]]></description>
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<pubDate>Fri, 10 Apr 2026 13:31:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Government OTT empanelment, OTT advertising India, Central Bureau of Communication, digital advertising policy 2026, streaming platforms India, CBC media buying, OTT financial bids, Ministry of Information Broadcasting, government digital advertising, OTT platform eligibility</media:keywords>
</item>

<item>
<title>News18 Odia Turns 90 Years of Odisha Into a Conversation the State Needed</title>
<link>https://brands.in/blognews18-odia-asmita-sammilani-2026-odisha-90-years-cultural-pride</link>
<guid>https://brands.in/blognews18-odia-asmita-sammilani-2026-odisha-90-years-cultural-pride</guid>
<description><![CDATA[ News18 Odia&#039;s &#039;Odia Asmita Sammilani 2026&#039; celebrates 90 years of Odisha with CM Mohan Charan Majhi, Sudarsan Pattnaik&#039;s award, and a powerful conversation on regional cultural identity. ]]></description>
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<pubDate>Fri, 10 Apr 2026 13:15:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>News18 Odia, Odia Asmita Sammilani 2026, Odisha 90 years, Mohan Charan Majhi, Sudarsan Pattnaik, Odia Asmita Award, regional media India, Odia language, cultural pride Odisha, Odia identity, Padma Shri, regional brand strategy, Odia cinema, Indian regional media</media:keywords>
</item>

<item>
<title>News18 India Builds a War Room on Live TV — And Major Gaurav Arya Is Running It</title>
<link>https://brands.in/blognews18-india-command-centre-major-gaurav-arya-war-explainer-show</link>
<guid>https://brands.in/blognews18-india-command-centre-major-gaurav-arya-war-explainer-show</guid>
<description><![CDATA[ News18 India launches Command Centre with Major Gaurav Arya — a war explainer show replacing panel debates with military-grade clarity, redefining Hindi news television in 2026. ]]></description>
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<pubDate>Fri, 10 Apr 2026 12:55:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>News18 India, Command Centre, Major Gaurav Arya, Hindi news television, war explainer show, Gaurav Shukla, Jyoti Kamal, West Asia conflict, defence analysis India, media launch 2026, Hindi news channel, military intelligence, television format, Indian news media</media:keywords>
</item>

<item>
<title>VDO.AI&amp;apos;s New Creative Suite Is Solving CTV&amp;apos;s Biggest Hidden Problem</title>
<link>https://brands.in/blogvdoai-interactive-creative-suite-ctv-ott-publishers-cpm-growth</link>
<guid>https://brands.in/blogvdoai-interactive-creative-suite-ctv-ott-publishers-cpm-growth</guid>
<description><![CDATA[ VDO.AI launches its Interactive Creative Suite for CTV and OTT publishers, delivering 5X CPM growth through contextual signals and interactive ad formats — a game-changer for Indian streaming monetisation. ]]></description>
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<pubDate>Fri, 10 Apr 2026 12:36:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VDO.AI, Interactive Creative Suite, CTV advertising India, OTT monetisation, CPM growth, AdTech India, streaming advertising, publisher technology, Arjit Sachdeva, programmatic advertising, connected TV India, DCO advertising, digital advertising 2026, CTV publishers, ad tech innovation</media:keywords>
</item>

<item>
<title>Everybody Loves Sohrab Handa: ZEE5 and Applause Entertainment Crack Open the Whodunnit</title>
<link>https://brands.in/blogeverybody-loves-sohrab-handa-zee5-applause-entertainment-rajat-kapoor-2026</link>
<guid>https://brands.in/blogeverybody-loves-sohrab-handa-zee5-applause-entertainment-rajat-kapoor-2026</guid>
<description><![CDATA[ ZEE5 and Applause Entertainment&#039;s latest collaboration, Everybody Loves Sohrab Handa, brings Rajat Kapoor&#039;s darkly comic whodunnit to Hindi OTT from April 10, 2026. ]]></description>
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<pubDate>Thu, 09 Apr 2026 13:00:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5, Applause Entertainment, Everybody Loves Sohrab Handa, Rajat Kapoor, Hindi OTT, whodunnit film, Vinay Pathak, direct-to-digital, OTT content strategy, murder mystery</media:keywords>
</item>

<item>
<title>Collective Artists Network Enters Fine Arts: What It Means for Indian Brand Culture</title>
<link>https://brands.in/blogcollective-artists-network-fine-arts-nikheel-aphale</link>
<guid>https://brands.in/blogcollective-artists-network-fine-arts-nikheel-aphale</guid>
<description><![CDATA[ Collective Artists Network enters fine arts by signing Nikheel Aphale. Here&#039;s what it means for Indian brands navigating culture-led partnerships in 2026. ]]></description>
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<pubDate>Wed, 08 Apr 2026 16:19:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Collective Artists Network, Nikheel Aphale, fine arts India, Indian contemporary art, brand culture partnerships, Artisera, Devanagari art, cultural marketing, talent ecosystem, Goldman Sachs art collection, Google art collection, Dhruv Chitgopekar, contemporary Indian artist, brand strategy India, creative ecosystem</media:keywords>
</item>

<item>
<title>Kargo&amp;apos;s Project KERA: The AI Engine That Writes Your Media Plan</title>
<link>https://brands.in/blogkargo-project-kera-agentic-media-buying-platform</link>
<guid>https://brands.in/blogkargo-project-kera-agentic-media-buying-platform</guid>
<description><![CDATA[ Kargo&#039;s Project KERA closed beta uses agentic AI to turn a campaign brief into a full media plan. Here&#039;s what Indian marketers need to know. ]]></description>
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<pubDate>Tue, 07 Apr 2026 17:29:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>agentic media buying, Project KERA, Kargo, AI media planning, creative performance platform, campaign optimisation, contextual targeting, programmatic advertising, media buying automation, Creative Science, cross-channel advertising, AI campaign brief, cookie-free targeting, brand marketing AI, media planning tool</media:keywords>
</item>

<item>
<title>TRAI Takes on FAST Platforms — India&amp;apos;s TV and OTT World Is About to Change</title>
<link>https://brands.in/blogtrai-fast-platforms-regulation-india-tv-ott-convergence</link>
<guid>https://brands.in/blogtrai-fast-platforms-regulation-india-tv-ott-convergence</guid>
<description><![CDATA[ TRAI initiates regulatory consultation on FAST and ALTD platforms in India — here&#039;s what it means for broadcasters, OTT players, MSOs, and brand advertisers in the converging TV landscape. ]]></description>
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<pubDate>Tue, 07 Apr 2026 12:51:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TRAI, FAST platforms, ALTD, OTT regulation India, Free Ad-Supported Streaming, connected TV India, MSO, broadcasting framework, MIB, linear TV streaming, cable TV regulation, digital platforms India, level playing field, smart TV apps, TRAI consultation 2026</media:keywords>
</item>

<item>
<title>BULLET Microdrama and ZEE5 Launch &amp;apos;Mom Talks&amp;apos; — And Parenting Content Will Never Be the Same</title>
<link>https://brands.in/blogbullet-microdrama-zee5-mom-talks-parineeti-chopra-parenting-content</link>
<guid>https://brands.in/blogbullet-microdrama-zee5-mom-talks-parineeti-chopra-parenting-content</guid>
<description><![CDATA[ BULLET microdrama and ZEE5 launch Mom Talks with Parineeti Chopra — a nine-episode parenting series with Johnson&#039;s Baby, GSK, and Aveeno Baby as brand partners. Here&#039;s why it matters. ]]></description>
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<pubDate>Tue, 07 Apr 2026 12:16:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mom Talks, BULLET microdrama, ZEE5, Parineeti Chopra, parenting content India, Johnson&#039;s Baby, GSK, Aveeno Baby, branded content OTT, AVOD streaming, celebrity parenting, digital series, content integration, ZEE5 AVOD, Indian parenting platform</media:keywords>
</item>

<item>
<title>VETO Partners With B4U Network to Deepen Its Family Entertainment Play</title>
<link>https://brands.in/blogveto-b4u-network-ctv-family-entertainment-india</link>
<guid>https://brands.in/blogveto-b4u-network-ctv-family-entertainment-india</guid>
<description><![CDATA[ VETO partners with B4U Network to add Bollywood, music, and Bhojpuri content to its CTV platform — here&#039;s what it means for family entertainment and brand advertisers in India. ]]></description>
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<pubDate>Tue, 07 Apr 2026 11:53:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO, B4U Network, CTV platform, OTT India, family entertainment, Bollywood content, Bhojpuri+, B4U Movies, B4U Music, connected TV India, ad-supported streaming, regional content, large-screen viewing, Ritu Dhawan, digital entertainment India</media:keywords>
</item>

<item>
<title>NDTV Profit Tops YouTube Business News in March 2026 with 51.7 Million Views</title>
<link>https://brands.in/blogndtv-profit-youtube-business-news-leader-march-2026</link>
<guid>https://brands.in/blogndtv-profit-youtube-business-news-leader-march-2026</guid>
<description><![CDATA[ NDTV Profit tops YouTube business news in March 2026 with 51.7 million views, ahead of CNBC and ET Now. Here&#039;s what this means for Indian media brands and advertisers. ]]></description>
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<pubDate>Mon, 06 Apr 2026 17:05:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NDTV Profit, YouTube business news India, March 2026 rankings, DataBeings, CNBC India, ET Now, Moneycontrol, Rahul Kanwal, Tamanna Inamdar, retail investor India, financial news YouTube, digital media leadership, business news credibility</media:keywords>
</item>

<item>
<title>CNN&#45;News18 Launches &amp;apos;Fury in the Gulf&amp;apos; Conclave to Decode the West Asia Crisis for India</title>
<link>https://brands.in/blogcnn-news18-fury-in-the-gulf-war-conclave-west-asia-india-2026</link>
<guid>https://brands.in/blogcnn-news18-fury-in-the-gulf-war-conclave-west-asia-india-2026</guid>
<description><![CDATA[ CNN-News18 hosts Fury in the Gulf War Conclave on April 7, featuring Shashi Tharoor and top voices on West Asia crisis. Here&#039;s what it means for Indian brands and media. ]]></description>
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<pubDate>Mon, 06 Apr 2026 17:05:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CNN-News18, Fury in the Gulf, War Conclave, West Asia crisis, India Gulf relations, Shashi Tharoor, Ram Madhav, Iran US conflict, Indian diaspora Gulf, energy security India, geopolitics India 2026, Network18, Smriti Mehra, Rahul Shivshankar</media:keywords>
</item>

<item>
<title>New I&amp;amp;B Secretary Chanchal Kumar Charts a Bold Digital Vision for Indian Media</title>
<link>https://brands.in/blogchanchal-kumar-ib-secretary-ftii-doordarshan-media-vision-2026</link>
<guid>https://brands.in/blogchanchal-kumar-ib-secretary-ftii-doordarshan-media-vision-2026</guid>
<description><![CDATA[ New I&amp;B Secretary Chanchal Kumar visits FTII, NFDC-NFAI and Doordarshan Pune. Here&#039;s what his digital media vision means for Indian brands and the content industry. ]]></description>
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<pubDate>Mon, 06 Apr 2026 13:23:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chanchal Kumar, I&amp;B Secretary, FTII, Doordarshan, NFDC-NFAI, Ministry of Information Broadcasting, FTII university status, National Film Heritage Mission, media policy India 2026, Sanjay Jaju, Pune media institutions, digital media India, public broadcasting India</media:keywords>
</item>

<item>
<title>DD Free Dish Anchors Prasar Bharati&amp;apos;s Revenue Even as Overall Income Declines in FY25</title>
<link>https://brands.in/blogdd-free-dish-prasar-bharati-fy25-revenue-analysis-india</link>
<guid>https://brands.in/blogdd-free-dish-prasar-bharati-fy25-revenue-analysis-india</guid>
<description><![CDATA[ DD Free Dish generates ₹1,060 crore and reaches 49 million households in FY25 even as Prasar Bharati&#039;s overall revenue declines. A deep dive into India&#039;s most powerful free-to-air platform. ]]></description>
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<pubDate>Sat, 04 Apr 2026 16:42:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DD Free Dish revenue FY25, Prasar Bharati annual report 2025, DD Free Dish 49 million households, Doordarshan commercial revenue decline, free-to-air DTH India, Prasar Bharati financials, DD Free Dish advertising, public broadcaster India revenue, MPEG-4 DVB-S2 DD Free Dish, rural media India</media:keywords>
</item>

<item>
<title>JioStar Terminates IPL &amp;amp; WPL Bangladesh Deals: What This Cross&#45;Border Rights Battle Means for Sports Media</title>
<link>https://brands.in/blogjiostar-terminates-ipl-wpl-bangladesh-media-rights-payment-default</link>
<guid>https://brands.in/blogjiostar-terminates-ipl-wpl-bangladesh-media-rights-payment-default</guid>
<description><![CDATA[ JioStar terminates IPL and WPL sub-licence deals in Bangladesh over payment defaults. Here&#039;s what this sports media rights dispute means for Indian brands and regional broadcasters. ]]></description>
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<pubDate>Sat, 04 Apr 2026 12:31:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar IPL Bangladesh, WPL media rights termination, sports media rights dispute, T-Sports Bangladesh, Excel Lead IT Solutions, IPL sublicence agreement, Gazi TV arbitration, cricket broadcast rights South Asia, JioStar legal action, cross-border sports media rights 2026</media:keywords>
</item>

<item>
<title>JioHotstar&amp;apos;s Tadka Is Here — And India&amp;apos;s Microdrama Wars Just Got Serious</title>
<link>https://brands.in/blogjiohotstar-tadka-micro-shows-launch-short-form-content-india</link>
<guid>https://brands.in/blogjiohotstar-tadka-micro-shows-launch-short-form-content-india</guid>
<description><![CDATA[ JioHotstar launches Tadka with 100+ micro shows on Day 1, entering India&#039;s booming microdrama segment. Here is what this means for Indian content, brands, and advertisers. ]]></description>
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<pubDate>Fri, 03 Apr 2026 18:01:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar Tadka micro shows launch, Tadka microdrama platform India, JioHotstar short-form content 2026, India microdrama market growth, JioStar Tadka IPL launch, micro show platform India mainstream, India microdrama billion dollar market 2030, JioHotstar content strategy 2026, short-form video India streaming, Redseer microdrama India market size</media:keywords>
</item>

<item>
<title>Pratilipi&amp;apos;s Double Tap Films: India&amp;apos;s Most Ambitious Microdrama Bet Just Launched</title>
<link>https://brands.in/blogpratilipi-double-tap-films-microdrama-studio-india-launch</link>
<guid>https://brands.in/blogpratilipi-double-tap-films-microdrama-studio-india-launch</guid>
<description><![CDATA[ Pratilipi launches Double Tap Films — India&#039;s first data-backed microdrama studio with 150+ titles across 10+ platforms. Here is what this means for Indian content and brand marketing. ]]></description>
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<pubDate>Fri, 03 Apr 2026 17:24:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Double Tap Films Pratilipi microdrama studio India, India first data-backed microdrama studio, Pratilipi Double Tap Films launch, microdrama market India 2026, short-form content India mobile-first, Pratilipi 800 million reads storytelling, microdrama OTT India Amazon Prime MX Player, India microdrama billion dollar market 2030, vertical content studio India, Ranjeet Pratap Singh Pratilipi Double Tap Films</media:keywords>
</item>

<item>
<title>Network18 Owns India&amp;apos;s Digital News Moment: Record YouTube Numbers in March 2026</title>
<link>https://brands.in/blognetwork18-youtube-viewership-record-march-2026-digital-news</link>
<guid>https://brands.in/blognetwork18-youtube-viewership-record-march-2026-digital-news</guid>
<description><![CDATA[ Network18 channels dominate YouTube news viewership in March 2026 with record numbers across English, Hindi &amp; business news. Here is what this means for Indian media brands. ]]></description>
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<pubDate>Fri, 03 Apr 2026 17:01:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Network18 YouTube viewership March 2026, CNN-News18 digital news leader India, News18 India Hindi news YouTube, CNBC-AWAAZ business news viewership, Network18 record digital views, Indian news channel YouTube ranking 2026, digital news consumption India, Hindi news YouTube March 2026, CNBC-TV18 English business news, India news media digital leadership 2026</media:keywords>
</item>

<item>
<title>TOI&amp;apos;s Bold New Chapter: India&amp;apos;s Most Trusted Media Brand Enters the Expo Business</title>
<link>https://brands.in/blogtimes-of-india-sfi-expo-sports-fitness-infrastructure-exhibition-2026</link>
<guid>https://brands.in/blogtimes-of-india-sfi-expo-sports-fitness-infrastructure-exhibition-2026</guid>
<description><![CDATA[ The Times of India launches its first exhibition — the SFI Expo in New Delhi, July 2026 — linking sports, fitness, tech &amp; infrastructure. Here is what this means for Indian brands. ]]></description>
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<pubDate>Fri, 03 Apr 2026 16:38:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Times of India SFI Expo 2026, TOI sports fitness infrastructure exhibition, Times of India exhibitions business, Bennett Coleman expo launch, India sports expo New Delhi July 2026, TOI SFI Expo sports infrastructure, Indian sports industry exhibition 2026, Surinder Chawla Times of India, Khelo India Fit India sports ecosystem, India sports marketing platform 2026</media:keywords>
</item>

<item>
<title>Truecaller&amp;apos;s Business Chat Goes Global: A New Era for Brand Communication</title>
<link>https://brands.in/blogtruecaller-business-chat-platform-global-partners-expansion</link>
<guid>https://brands.in/blogtruecaller-business-chat-platform-global-partners-expansion</guid>
<description><![CDATA[ Truecaller opens its Business Chat platform to global partners, enabling brands to reach 500M+ users with verified, media-rich messaging. Here is what this means for Indian marketers. ]]></description>
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<pubDate>Fri, 03 Apr 2026 15:13:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Truecaller Business Chat global expansion, Truecaller business messaging India, verified brand communication platform, Truecaller 500 million users brand outreach, enterprise messaging platform India, Gupshup Truecaller partner, business chat platform India 2026, SMS alternative brand communication, Truecaller marketing platform, conversational messaging India brands</media:keywords>
</item>

<item>
<title>Times Group&amp;apos;s Bold Editorial Shake&#45;Up: Navika Kumar Rises, Zakka Jacob Steps In</title>
<link>https://brands.in/blognavika-kumar-editor-in-chief-times-group-zakka-jacob-times-now</link>
<guid>https://brands.in/blognavika-kumar-editor-in-chief-times-group-zakka-jacob-times-now</guid>
<description><![CDATA[ Times Group elevates Navika Kumar as Editor-in-Chief and appoints Zakka Jacob as Managing Editor of Times Now. Here is what this leadership rejig means for Indian news media. ]]></description>
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<pubDate>Fri, 03 Apr 2026 13:29:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navika Kumar Editor-in-Chief Times Group, Zakka Jacob Times Now Managing Editor, Times Now leadership change, Times Group editorial restructuring, Indian news media leadership 2026, Times Now anchor Navika Kumar, CNN News18 Zakka Jacob, broadcast journalism India, Times Network editorial strategy, Indian television news 2026</media:keywords>
</item>

<item>
<title>Pratyush Khare Takes Charge of ZEE News Prime Time With Taal Thok Ke and Deshhit</title>
<link>https://brands.in/blogpratyush-khare-zee-news-taal-thok-ke-deshhit-prime-time</link>
<guid>https://brands.in/blogpratyush-khare-zee-news-taal-thok-ke-deshhit-prime-time</guid>
<description><![CDATA[ Pratyush Khare takes over ZEE News prime-time shows Taal Thok Ke and Deshhit. Here&#039;s what this anchor change means for Hindi news television and brand advertisers. ]]></description>
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<pubDate>Thu, 02 Apr 2026 12:15:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pratyush Khare, ZEE News, Taal Thok Ke, Deshhit, Hindi news television, prime time news India, ZEE News anchor, news debate show, Hindi news anchor, Zee Media, broadcast journalism India, prime time advertising</media:keywords>
</item>

<item>
<title>Bodhi Tree Multimedia Acquires Majority Stake in Moving Image Studios to Build India&amp;apos;s Next Digital Content Powerhouse</title>
<link>https://brands.in/blogbodhi-tree-multimedia-acquires-moving-image-studios-digital-content</link>
<guid>https://brands.in/blogbodhi-tree-multimedia-acquires-moving-image-studios-digital-content</guid>
<description><![CDATA[ Bodhi Tree Multimedia acquires 50.01% stake in Moving Image Studios to build India&#039;s digital-first unscripted content ecosystem. Here&#039;s what it means for brands and content partners. ]]></description>
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<pubDate>Thu, 02 Apr 2026 12:00:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bodhi Tree Multimedia, Moving Image Studios, unscripted content India, digital content acquisition, OTT content India, platform native content, IP creation India, digital storytelling, youth content India, content production India, BTML acquisition, digital media India</media:keywords>
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<item>
<title>Dainik Bhaskar Wins Ramnath Goenka Awards 2026 for Exposing Trafficking Rackets</title>
<link>https://brands.in/blogdainik-bhaskar-ramnath-goenka-awards-2026-investigative-journalism</link>
<guid>https://brands.in/blogdainik-bhaskar-ramnath-goenka-awards-2026-investigative-journalism</guid>
<description><![CDATA[ Dainik Bhaskar journalists win Ramnath Goenka Awards 2026 for exposing kidney and infant trafficking. Here is why this recognition matters for Indian media and brands. ]]></description>
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<pubDate>Wed, 01 Apr 2026 18:00:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dainik Bhaskar, Ramnath Goenka Awards 2026, investigative journalism India, Avadhesh Akodia, Vijaypal Dudi, kidney trafficking, infant trafficking Rajasthan, Hindi journalism, Girish Agarwal, RG Foundation, C.P. Radhakrishnan, journalism excellence, Indian Express Group, media credibility India</media:keywords>
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<item>
<title>Sony Sports Ten 4 Kannada Launch: Why Regional Sports TV Is India&amp;apos;s Next Big Battle</title>
<link>https://brands.in/blogsony-sports-ten-4-kannada-launch-regional-sports-broadcasting-india</link>
<guid>https://brands.in/blogsony-sports-ten-4-kannada-launch-regional-sports-broadcasting-india</guid>
<description><![CDATA[ Sony Sports Network launches Sony Sports Ten 4 Kannada, its 11th channel across 5 languages. Here is what this regional sports expansion means for Indian brands and advertisers. ]]></description>
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<pubDate>Wed, 01 Apr 2026 17:55:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sony Sports Ten 4 Kannada, Sony Sports Network, regional sports broadcasting, Kannada channel, Karnataka market, Rajesh Kaul, multilanguage sports, Asian Games 2026, UEFA Champions League, Indian Super League, Women&#039;s Asia Cup, language-first content, South India television, sports broadcaster India</media:keywords>
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<item>
<title>Balaji Digital&amp;apos;s New Show Uses Food, Family and Romance to Win Digital Audiences</title>
<link>https://brands.in/blogbalaji-digital-ishk-dum-aur-idli-rasam-youtube-original-shiny-doshi</link>
<guid>https://brands.in/blogbalaji-digital-ishk-dum-aur-idli-rasam-youtube-original-shiny-doshi</guid>
<description><![CDATA[ Balaji Digital announces Ishk Dum Aur Idli Rasam, its fifth YouTube Original starring Shiny Doshi. Here is what this South Indian drama means for digital content in India. ]]></description>
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<pubDate>Wed, 01 Apr 2026 17:34:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Balaji Digital, Ishk Dum Aur Idli Rasam, YouTube Original, Shiny Doshi, Surbhi Chandna, Feel Good Studios, Balaji Studios, Nitin Burman, South Indian drama, Meera Nair, digital content India, Balaji Telefilms, heritage restaurant, OTT India, family drama</media:keywords>
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<item>
<title>Burda Media Sells BurdaLuxury to Jaipur Capital in Southeast Asia Exit</title>
<link>https://brands.in/blogburda-media-sells-burdaluxury-jaipur-capital-southeast-asia-india</link>
<guid>https://brands.in/blogburda-media-sells-burdaluxury-jaipur-capital-southeast-asia-india</guid>
<description><![CDATA[ Burda Media sells BurdaLuxury to Jaipur Capital across Southeast Asia including India. Here is what this luxury media acquisition means for brands and marketers in the region. ]]></description>
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<pubDate>Wed, 01 Apr 2026 16:41:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BurdaLuxury, Jaipur Capital, Burda Media, luxury media Southeast Asia, media acquisition India, premium content Asia, luxury publishing, Jan Wachtel, Vikas Johari, digital media luxury, Southeast Asia media investment, luxury brand advertising</media:keywords>
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<item>
<title>The EPIC Company Unifies All Brands Under One Bold Identity</title>
<link>https://brands.in/blogepic-company-brand-consolidation-unified-identity-india-media</link>
<guid>https://brands.in/blogepic-company-brand-consolidation-unified-identity-india-media</guid>
<description><![CDATA[ The EPIC Company unifies all TV channels and digital platforms under one EPIC brand identity. Here is what this consolidation means for Indian media, advertisers, and content partners. ]]></description>
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<pubDate>Wed, 01 Apr 2026 16:23:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EPIC Company, brand consolidation India, EPIC TV, EPIC Bharat, IN10 Media Network, EPICON streaming, Aditya Pittie, Indian media network, channel rebranding, EPIC Studio, Juggernaut Productions, unified media identity India</media:keywords>
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<item>
<title>VETO Partners with B4U Network: How Free CTV Platforms Are Winning India&amp;apos;s Living Room Battle</title>
<link>https://brands.in/blogveto-b4u-network-partnership-ctv-bollywood-regional-content-india</link>
<guid>https://brands.in/blogveto-b4u-network-partnership-ctv-bollywood-regional-content-india</guid>
<description><![CDATA[ VETO, India&#039;s free connected TV platform, has partnered with B4U Network to add B4U Movies, B4U Music, B4U Kadak, and Bhojpuri Plus to its content catalogue. The collaboration strengthens VETO&#039;s regional entertainment offering for Hindi-speaking and Bhojpuri audiences across tier two and tier three markets, reinforcing the platform&#039;s vision of delivering free, unified, large-screen entertainment for Indian households nationwide. ]]></description>
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<pubDate>Wed, 01 Apr 2026 13:18:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO CTV platform India, B4U Network VETO partnership, free OTT India connected TV, Bhojpuri content streaming, Hindi movies free CTV, VETO B4U Movies, regional OTT India 2026</media:keywords>
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<item>
<title>Romance Meets the Scroll Era: How Harlequin and Dashverse Are Reinventing Storytelling for Mobile&#45;First India and Beyond</title>
<link>https://brands.in/blogharlequin-dashverse-animated-microdrama-partnership-2026</link>
<guid>https://brands.in/blogharlequin-dashverse-animated-microdrama-partnership-2026</guid>
<description><![CDATA[ Harlequin and Bengaluru-based Dashverse have announced a multi-year deal to co-produce 40 animated microdramas from Harlequin&#039;s Romance catalogue. Powered by Dashverse&#039;s AI-driven Frameo platform, the mobile-first series launches globally in April 2026 — signalling a major shift in how beloved literary IP is being reimagined for today&#039;s short-form, scroll-first content audiences. ]]></description>
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<pubDate>Tue, 31 Mar 2026 17:35:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Harlequin Dashverse microdrama, animated romance series 2026, Frameo platform, DashReels content, short form drama India, mobile first storytelling, AI content production, Harlequin romance adaptation</media:keywords>
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<item>
<title>Never Just One Thing: How Fastrack&amp;apos;s &amp;apos;Never Same. Never Sane.&amp;apos; Campaign Captures the Real Spirit of Gen Z India</title>
<link>https://brands.in/blogfastrack-never-same-never-sane-siddhant-chaturvedi-campaign</link>
<guid>https://brands.in/blogfastrack-never-same-never-sane-siddhant-chaturvedi-campaign</guid>
<description><![CDATA[ Fastrack launches &#039;Never Same. Never Sane.&#039; — a bold new brand philosophy campaign featuring Siddhant Chaturvedi that repositions the analogue watch as a Gen Z identity statement. Built around the Multiverse of Hyperfixations, the campaign celebrates fluid self-expression across 16 cities and 55-plus outdoor locations, redefining what youth brand marketing looks like in India today. ]]></description>
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<pubDate>Tue, 31 Mar 2026 17:15:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fastrack Never Same Never Sane, Siddhant Chaturvedi Fastrack, Gen Z brand marketing India, analogue watch fashion, Titan Company campaign, youth brand India, Multiverse of Hyperfixations, Fastrack 2025</media:keywords>
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<item>
<title>India&amp;apos;s Sporting Moment Has an Expo: Why the TOI SFI Expo 2026 Is a Big Deal for Brands, Athletes, and Investors</title>
<link>https://brands.in/blogtoi-sfi-expo-2026-sports-fitness-infrastructure-india</link>
<guid>https://brands.in/blogtoi-sfi-expo-2026-sports-fitness-infrastructure-india</guid>
<description><![CDATA[ The Times of India launches its first-ever exhibition — the TOI Sports, Fitness and Infrastructure Expo, scheduled for July 2026 in New Delhi. Uniting sports enterprises, infrastructure developers, fitness technology firms, and government bodies, the SFI Expo arrives at India&#039;s most commercially fertile moment in sport. Here is why every brand in the ecosystem needs to pay attention. ]]></description>
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<pubDate>Tue, 31 Mar 2026 16:52:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TOI SFI Expo 2026, Times of India exhibition, sports fitness infrastructure India, Khelo India, sports marketing India, fitness technology expo, Bennett Coleman, sports expo New Delhi</media:keywords>
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<item>
<title>Chetak SCREEN Awards 2026 Goes Live: Sony&amp;apos;s Boldest Broadcast Bet</title>
<link>https://brands.in/blogchetak-screen-awards-2026-sony-live-broadcast-april-5</link>
<guid>https://brands.in/blogchetak-screen-awards-2026-sony-live-broadcast-april-5</guid>
<description><![CDATA[ Chetak SCREEN Awards 2026 goes live on Sony Entertainment Television and Sony LIV on April 5 — here&#039;s why this multi-platform strategy matters for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca69bc77963.jpg" length="100779" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 18:00:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chetak SCREEN Awards 2026, Sony Entertainment Television, Sony LIV, SPNI, Alia Bhatt, Farah Khan, Sunil Grover, Zakir Khan, Indian Express Group, live awards India, Nachiket Pantvaidya, Anant Goenka, multi-platform broadcast, Indian cinema awards</media:keywords>
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<item>
<title>Tushar Dhingra&amp;apos;s Dual Cinema Play: Dhishoom + Rave Cinemas India</title>
<link>https://brands.in/blogtushar-dhingra-dhishoom-cinemas-rave-cinemas-india-mbo</link>
<guid>https://brands.in/blogtushar-dhingra-dhishoom-cinemas-rave-cinemas-india-mbo</guid>
<description><![CDATA[ Tushar Dhingra completes MBO of Dhishoom Cinemas and launches premium Rave Cinemas India — a dual-brand strategy targeting both heartland and metro audiences. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca2c3a9c728.jpg" length="78565" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 13:24:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tushar Dhingra, Dhishoom Cinemas, Rave Cinemas India, management buyout, premium cinema India, Tier 2 cinema, A&amp;R Mediaworks, cinema exhibition, Bhopal Patna Ranchi, heartland entertainment, Indian multiplex, cinema expansion 2026, entertainment brand India</media:keywords>
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<item>
<title>Sudhir Chaudhary&amp;apos;s &amp;apos;The Terror Report&amp;apos;: When Journalism Meets Cinema</title>
<link>https://brands.in/blogsudhir-chaudhary-terror-report-film-balaji-telefilms</link>
<guid>https://brands.in/blogsudhir-chaudhary-terror-report-film-balaji-telefilms</guid>
<description><![CDATA[ Sudhir Chaudhary debuts as film producer with The Terror Report, a sequel to The Sabarmati Report. Here&#039;s what it means for Indian media and content brands. ]]></description>
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<pubDate>Mon, 30 Mar 2026 12:51:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sudhir Chaudhary, The Terror Report, Balaji Telefilms, Ellipsis Entertainment, The Sabarmati Report sequel, Ekta Kapoor, fact-based cinema India, journalist film producer, Vishnu Varadhan, terror attacks India, Indian cinema 2026, media brand extension, content storytelling</media:keywords>
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<item>
<title>JioStar&amp;apos;s Hindi Digital Feed Is Changing How India Watches IPL 2026</title>
<link>https://brands.in/blogjiostar-hindi-digital-feed-ipl-2026</link>
<guid>https://brands.in/blogjiostar-hindi-digital-feed-ipl-2026</guid>
<description><![CDATA[ JioStar launches a first-ever Hindi digital feed for TATA IPL 2026 on JioHotstar — here&#039;s what it means for Indian brands and marketers. ]]></description>
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<pubDate>Mon, 30 Mar 2026 11:28:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar, IPL 2026, JioStar, Hindi digital feed, TATA IPL, cricket streaming, IPL broadcast, R Ashwin commentator, sports marketing India, multilingual IPL coverage, watch-along experience, IPL advertising, Star Sports, JioHotstar features, Indian cricket legends, MaxView, IPL 2026 brands</media:keywords>
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<item>
<title>CNBC India&amp;apos;s Bold New Logo: What the Rebrand Signals for Business Media</title>
<link>https://brands.in/blogcnbc-india-new-logo-brand-identity-refresh-2026</link>
<guid>https://brands.in/blogcnbc-india-new-logo-brand-identity-refresh-2026</guid>
<description><![CDATA[ CNBC India unveils a refreshed logo and brand identity across its entire network from March 30, 2026. Here&#039;s what the rebrand means for business media in India. ]]></description>
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<pubDate>Mon, 30 Mar 2026 10:53:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CNBC India new logo, CNBC-TV18 rebrand 2026, brand identity refresh, IBLA 2026, CNBC peacock logo, business news India, CNBC-AWAAZ, CNBC BAJAR, digital-first media, logo redesign India, media rebranding, CNBC-TV18 Prime, CNBCTV18.com, visual identity 2026</media:keywords>
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<item>
<title>TV Ratings Policy 2026: India rewrites the rules of audience measurement</title>
<link>https://brands.in/blogtv-ratings-policy-2026-india-cross-platform-measurement</link>
<guid>https://brands.in/blogtv-ratings-policy-2026-india-cross-platform-measurement</guid>
<description><![CDATA[ TV Ratings Policy 2026 ends landing page viewership, expands panels to 1.2 lakh homes, and mandates cross-platform measurement. Here&#039;s what Indian brands need to know. ]]></description>
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<pubDate>Sat, 28 Mar 2026 15:15:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TV Ratings Policy 2026, TRP India, cross-platform measurement, GRP calculation, BARC panel expansion, OTT viewership, landing page viewership, audience measurement India, MIB broadcasting policy, DPDP Act media, TV advertising India, ratings transparency, metered homes, media planning, Indian broadcasting reform</media:keywords>
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<item>
<title>VETO x B4U Network: Family CTV just got a major content upgrade</title>
<link>https://brands.in/blogveto-b4u-network-ctv-content-partnership-india-2026</link>
<guid>https://brands.in/blogveto-b4u-network-ctv-content-partnership-india-2026</guid>
<description><![CDATA[ VETO onboards B4U Network — adding Bollywood, music and Bhojpuri content to India&#039;s family-first free CTV platform. Here&#039;s what it means for Indian media buyers. ]]></description>
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<pubDate>Sat, 28 Mar 2026 13:41:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO, B4U Network, CTV platform India, ad-supported OTT, family entertainment India, Bhojpuri content, B4U Movies, connected TV advertising, free OTT India, regional content streaming, CTV media buying, Bollywood streaming, Ritu Dhawan, OTT partnership 2026</media:keywords>
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<item>
<title>Delhi High Court grants dynamic injunction to JioStar ahead of TATA IPL 2026</title>
<link>https://brands.in/blogdelhi-high-court-dynamic-injunction-jiostar-tata-ipl-2026</link>
<guid>https://brands.in/blogdelhi-high-court-dynamic-injunction-jiostar-tata-ipl-2026</guid>
<description><![CDATA[ Delhi High Court grants dynamic injunction to JioStar ahead of TATA IPL 2026, blocking rogue streaming sites and piracy apps. Here is what it means for brands and advertisers. ]]></description>
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<pubDate>Sat, 28 Mar 2026 11:00:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar, Delhi High Court, dynamic injunction, TATA IPL 2026, cricket piracy, broadcast rights, rogue websites, ISP blocking, digital streaming, IPL advertising, MeitY, DoT, anti-piracy, OTT India, brands.in</media:keywords>
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<item>
<title>Ad volumes rise 4% in T20 World Cup 2026 despite 63% fall in advertisers</title>
<link>https://brands.in/blogt20-world-cup-2026-ad-volumes-tam-sports-advertiser-consolidation</link>
<guid>https://brands.in/blogt20-world-cup-2026-ad-volumes-tam-sports-advertiser-consolidation</guid>
<description><![CDATA[ Ad volumes rose 4% in T20 World Cup 2026 even as advertisers fell 63%. Here is what TAM Sports data means for Indian brand strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 10:17:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TAM Sports, T20 World Cup 2026, cricket advertising, ad volumes, ICC T20 2026, advertiser consolidation, OpenAI cricket ad, sports marketing India, brands.in, cricket ad spend, CMO insights, India cricket viewership, Super 8 advertising, short ad formats, premium sports inventory</media:keywords>
</item>

<item>
<title>IPL Franchise Valuations: From Hundreds of Crores to Billions — Who Really Built This Empire?</title>
<link>https://brands.in/blogipl-franchise-valuation-surge-lalit-modi-2026</link>
<guid>https://brands.in/blogipl-franchise-valuation-surge-lalit-modi-2026</guid>
<description><![CDATA[ IPL franchise valuations have surged 25x since 2008 — RCB and Rajasthan Royals sold for billions in 2026. Here&#039;s what the numbers mean for Indian brands and investors. ]]></description>
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<pubDate>Fri, 27 Mar 2026 17:26:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL franchise valuation 2026, Lalit Modi IPL history, RCB sold Aditya Birla, Rajasthan Royals valuation, IPL brand value growth, cricket franchise investment India, IPL media rights, sports commercialisation India, IPL 2008 auction, global sports investment</media:keywords>
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<item>
<title>How Akshansh Yadav Engineered ITV Digital&amp;apos;s Remarkable Comeback</title>
<link>https://brands.in/blogitv-digital-growth-akshansh-yadav-ceo-india-news</link>
<guid>https://brands.in/blogitv-digital-growth-akshansh-yadav-ceo-india-news</guid>
<description><![CDATA[ ITV Digital CEO Akshansh Yadav has driven a major turnaround — India News now outranks Aaj Tak and NDTV. Here&#039;s what it means for Indian media buyers. ]]></description>
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<pubDate>Fri, 27 Mar 2026 17:07:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ITV Digital growth, Akshansh Yadav CEO, India News Comscore rankings, NewsX digital strategy, ITV Network turnaround, digital news India, media leadership India, news platform rankings 2026, branded content partnerships, digital newsroom transformation</media:keywords>
</item>

<item>
<title>Times Network Rebrands at 20: A New Identity for a New India</title>
<link>https://brands.in/blogtimes-network-rebrand-new-brand-identity-times-now-20-years-2026</link>
<guid>https://brands.in/blogtimes-network-rebrand-new-brand-identity-times-now-20-years-2026</guid>
<description><![CDATA[ Times Network unveils bold new brand identity at Times Now Summit 2026, endorsed by PM Modi, marking 20 years of Times Now and a global India-first media vision. ]]></description>
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<pubDate>Fri, 27 Mar 2026 12:59:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Times Network rebrand, Times Now 20 years, Times Now Summit 2026, Vineet Jain Times Group, Ashwini Vaishnaw Times Network, PM Modi Times Now, Times Network new logo, Indian media rebrand, Times Group brand identity, Viksit Bharat media, Times Now anniversary, Indian news network 2026</media:keywords>
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<item>
<title>IPL 2026: When 15&#45;Year&#45;Olds and 44&#45;Year&#45;Olds Share the Same Dressing Room</title>
<link>https://brands.in/blogipl-2026-age-squads-generational-divide-brand-marketing</link>
<guid>https://brands.in/blogipl-2026-age-squads-generational-divide-brand-marketing</guid>
<description><![CDATA[ IPL 2026 squads reveal a generational divide — from 15-year-old debutants to 44-year-old veterans. Here&#039;s what the age dynamics mean for Indian brands and marketers. ]]></description>
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<pubDate>Thu, 26 Mar 2026 14:12:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL 2026 squad age, generational divide IPL, youngest oldest IPL players, IPL franchise strategy, Vaibhav Suryavanshi IPL, MS Dhoni IPL 2026, IPL brand marketing, cricket sponsorship India, IPL squad analysis 2026</media:keywords>
</item>

<item>
<title>Hari Om OTT x Amazon MX Player: Is Devotional Content India&amp;apos;s Next Big Streaming Category?</title>
<link>https://brands.in/bloghari-om-ott-amazon-mx-player-devotional-content-india</link>
<guid>https://brands.in/bloghari-om-ott-amazon-mx-player-devotional-content-india</guid>
<description><![CDATA[ Hari Om OTT partners with Amazon MX Player for devotional content distribution in India and globally. Here&#039;s what this deal means for Indian brands and advertisers. ]]></description>
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<pubDate>Thu, 26 Mar 2026 11:25:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hari Om OTT, Amazon MX Player, devotional content India, mythological streaming, faith-based OTT, Indian spiritual content, Amazon Prime Video India, niche OTT platform, religious content streaming, Indian diaspora content</media:keywords>
</item>

<item>
<title>ZEE5 Goes Free on Samsung Smart TVs: 5 FAST Channels That Could Reshape India&amp;apos;s CTV Game</title>
<link>https://brands.in/blogzee5-samsung-tv-plus-fast-channels-india-ctv</link>
<guid>https://brands.in/blogzee5-samsung-tv-plus-fast-channels-india-ctv</guid>
<description><![CDATA[ ZEE5 launches 5 FAST channels on Samsung TV Plus India — free, no login needed. Here&#039;s what this CTV move means for Indian brands and advertisers. ]]></description>
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<pubDate>Thu, 26 Mar 2026 11:00:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5 FAST channels, Samsung TV Plus India, Connected TV advertising, CTV India 2026, free streaming India, OTT advertising, FAST channel launch, Samsung Smart TV content, ZEE5 Samsung partnership, digital entertainment India</media:keywords>
</item>

<item>
<title>TDSAT Steps In as Prasar Bharati&amp;apos;s WAVES OTT Plan Hits a Regulatory Wall</title>
<link>https://brands.in/blogtdsat-prasar-bharati-waves-ott-aidcf-dispute-india-broadcast-regulation</link>
<guid>https://brands.in/blogtdsat-prasar-bharati-waves-ott-aidcf-dispute-india-broadcast-regulation</guid>
<description><![CDATA[ TDSAT issues notice to Prasar Bharati over WAVES OTT onboarding dispute. Here is what the AIDCF petition means for India&#039;s broadcast and digital media landscape. ]]></description>
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<pubDate>Thu, 26 Mar 2026 10:45:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TDSAT Prasar Bharati WAVES OTT, AIDCF petition, programmatic DOOH India, broadcast regulation India, OTT onboarding dispute, Uplinking Downlinking Guidelines 2022, linear TV streaming India, hybrid content distribution, media regulatory India 2026, WAVES platform, broadcast digital convergence India</media:keywords>
</item>

<item>
<title>Arjun Rampal Stars in Billionaire — Amazon MX Player&amp;apos;s Boldest Bet Yet</title>
<link>https://brands.in/blogamazon-mx-player-billionaire-arjun-rampal-hansal-mehta-original-series</link>
<guid>https://brands.in/blogamazon-mx-player-billionaire-arjun-rampal-hansal-mehta-original-series</guid>
<description><![CDATA[ Amazon MX Player announces Billionaire starring Arjun Rampal, directed by Hansal Mehta. Here&#039;s what this means for India&#039;s free streaming wars in 2026. ]]></description>
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<pubDate>Wed, 25 Mar 2026 17:45:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player, Billionaire series, Arjun Rampal, Hansal Mehta, free streaming India, AVOD platform, Amazon originals, Robbie Grewal, OTT India 2026, ad-supported streaming, Amazon Ads Connected Worlds, premium content India, digital advertising, Almighty Motion Picture, Amogh Dusad</media:keywords>
</item>

<item>
<title>NDTV.com reinforces digital dominance as India&amp;apos;s most visited English news website</title>
<link>https://brands.in/blogndtv-com-india-most-visited-english-news-website-february-2026</link>
<guid>https://brands.in/blogndtv-com-india-most-visited-english-news-website-february-2026</guid>
<description><![CDATA[ NDTV.com records 37.3 million users in February 2026 per Comscore data, retaining its position as India&#039;s most visited English news website amid global AI-driven traffic disruption. ]]></description>
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<pubDate>Wed, 25 Mar 2026 15:37:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NDTV.com most visited, India English news website, NDTV February 2026, Comscore MMX data, digital news India, NDTV 37.3 million users, India homepage news, digital media leadership, news platform India, NDTV Rahul Kanwal</media:keywords>
</item>

<item>
<title>Pritish Nandy Communications marks 32 years with new brand film</title>
<link>https://brands.in/blogpritish-nandy-communications-32-years-brand-film-2026</link>
<guid>https://brands.in/blogpritish-nandy-communications-32-years-brand-film-2026</guid>
<description><![CDATA[ Pritish Nandy Communications marks 32 years with a brand film by White Turtle Studios — tracing its journey from 1993 terrestrial TV to global streaming across 240-plus countries. ]]></description>
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<pubDate>Wed, 25 Mar 2026 13:38:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pritish Nandy Communications, PNC brand film, 32 years PNC, White Turtle Studios, Indian entertainment legacy, Trailer Park Group, Four More Shots Please, Indian content company, media entertainment India, PNC 2026</media:keywords>
</item>

<item>
<title>JioStar vs Legends League: when sports media rights go to court</title>
<link>https://brands.in/blogjiostar-legends-league-delhi-hc-media-rights-breach-2026</link>
<guid>https://brands.in/blogjiostar-legends-league-delhi-hc-media-rights-breach-2026</guid>
<description><![CDATA[ JioStar India flagged an alleged breach of a Delhi High Court restraint order linked to the Legends League Cricket Masters T20 tournament. Despite a March 18, 2026 court order restricting Absolute Legends Sports and Blue God Entertainment from dealing with the tournament&#039;s media rights, the league allegedly continued broadcasting across multiple platforms. Sony halted its telecast following JioStar&#039;s communication, while a contempt application was filed for continued streaming elsewhere. The case highlights critical gaps in sports media rights compliance and brand safety for Indian advertisers and broadcast partners. ]]></description>
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<pubDate>Tue, 24 Mar 2026 17:51:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar Legends League court case, Delhi High Court media rights order, sports broadcasting rights India 2026, Absolute Legends Sports contempt, Sony broadcast halt Legends League, sports media rights dispute India, JioStar legal action cricket, brand safety sports sponsorship India, cricket broadcast rights violation, sports rights compliance India</media:keywords>
</item>

<item>
<title>India&amp;apos;s 15,000 AI scholarships: the creative economy just got serious</title>
<link>https://brands.in/blogmib-iict-google-youtube-ai-scholarships-india-creative-sector-2026</link>
<guid>https://brands.in/blogmib-iict-google-youtube-ai-scholarships-india-creative-sector-2026</guid>
<description><![CDATA[ India&#039;s Ministry of Information and Broadcasting, in partnership with IICT, Google, and YouTube, has launched a national AI skilling programme offering 15,000 scholarships to creators, storytellers, and digital professionals. Covering media, animation, gaming, and digital storytelling, the two-phase programme combines Google Career Certificates, Generative AI learning paths, and hands-on YouTube best practices. For Indian brands and agencies, this initiative signals a fundamental upgrade to the country&#039;s creative talent pipeline — making AI-fluent content professionals a near-term reality rather than a distant aspiration. ]]></description>
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<pubDate>Tue, 24 Mar 2026 17:45:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MIB AI scholarships 2026, IICT Google YouTube partnership, AI skilling India creators, national AI programme India, Google Career Certificates India, creator economy India 2026, digital storytelling AI India, Ministry of Information Broadcasting Google, generative AI creative sector, YouTube creator skills India</media:keywords>
</item>

<item>
<title>India&amp;apos;s ₹2.78 trillion M&amp;amp;E boom: why it&amp;apos;s an AND market now</title>
<link>https://brands.in/blogindia-me-industry-and-market-ficci-ey-report-2026</link>
<guid>https://brands.in/blogindia-me-industry-and-market-ficci-ey-report-2026</guid>
<description><![CDATA[ India&#039;s media and entertainment industry hit ₹2.78 trillion in 2025, outpacing GDP growth. At the FICCI–EY M&amp;E Report 2026 launch, JioStar&#039;s Kevin Vaz described India as an &quot;AND market&quot; — where digital, television, cinema, and live formats grow simultaneously rather than competing. With the sector projected to cross ₹3 trillion by 2027, brands must rethink channel strategy, sports sponsorship, and AI adoption to stay ahead in India&#039;s multi-screen media landscape. ]]></description>
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<pubDate>Tue, 24 Mar 2026 16:20:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India M&amp;E industry 2026, FICCI EY report 2026, Kevin Vaz JioStar, Indian media and entertainment growth, AND market India, digital media India, connected TV India, OTT advertising India, JioHotstar streaming, media convergence India</media:keywords>
</item>

<item>
<title>Amazon MX Player&amp;apos;s Fatafat Makes Micro&#45;Dramas Free for All Indians</title>
<link>https://brands.in/blogamazon-mx-player-fatafat-free-micro-drama-india-launch</link>
<guid>https://brands.in/blogamazon-mx-player-fatafat-free-micro-drama-india-launch</guid>
<description><![CDATA[ Amazon MX Player launches Fatafat — India&#039;s first free micro-drama platform. Here&#039;s why this changes the streaming game for brands and audiences alike. ]]></description>
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<pubDate>Tue, 24 Mar 2026 12:24:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player Fatafat, free micro-drama India, Fatafat launch, micro-drama platform India, mobile-first content India, Munawar Faruqui MX Player, free streaming India, short-form content advertising, Amazon MX Player content strategy, micro-drama brand opportunities India, ad-supported streaming India</media:keywords>
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<item>
<title>India&amp;apos;s Interactive Media Economy Hits $13.8 Billion — And Micro&#45;Dramas Are Just Getting Started</title>
<link>https://brands.in/blogindia-interactive-media-economy-micro-dramas-lumikai-2025</link>
<guid>https://brands.in/blogindia-interactive-media-economy-micro-dramas-lumikai-2025</guid>
<description><![CDATA[ India&#039;s interactive media market hits $13.8 billion as micro-dramas cross $300 million in year one. Lumikai&#039;s 2025 report reveals what it means for Indian brands. ]]></description>
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<pubDate>Mon, 23 Mar 2026 17:12:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India interactive media 2025, micro-dramas India, Lumikai report, gaming market India, mobile-first content, niche platforms, animation VFX India, interactive media economy, smartphone users India, brand marketing 2025</media:keywords>
</item>

<item>
<title>Marathi ZEE5 unveils &amp;apos;hey kay navin?&amp;apos; — a series about what happens after happily ever after</title>
<link>https://brands.in/blogzee5-marathi-hey-kay-navin-priya-bapat-umesh-kamat-trailer-march-2026</link>
<guid>https://brands.in/blogzee5-marathi-hey-kay-navin-priya-bapat-umesh-kamat-trailer-march-2026</guid>
<description><![CDATA[ Marathi ZEE5 releases the trailer for hey kay navin? starring Priya bapat and Umesh kamat. The original series premieres march 31 and explores marriage, identity, and ambition. ]]></description>
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<pubDate>Mon, 23 Mar 2026 16:13:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hey kay navin, Marathi ZEE5, Priya bapat, Umesh kamat, Varun narvekar, marathi original series, ZEE5 marathi, indian OTT content, marathi digital entertainment, relationship drama, slice of life series, streaming india, Hema VR, march 2026 premiere, marathi storytelling</media:keywords>
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<item>
<title>Micro&#45;dramas are rewriting india&amp;apos;s feed&#45;first marketing playbook</title>
<link>https://brands.in/blogmeta-ormax-micro-drama-india-report-feed-first-marketing</link>
<guid>https://brands.in/blogmeta-ormax-micro-drama-india-report-feed-first-marketing</guid>
<description><![CDATA[ Meta and ormax media&#039;s new report reveals 89% of india&#039;s micro-drama viewers discover content through social feeds. Here is what it means for indian brand strategy. ]]></description>
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<pubDate>Mon, 23 Mar 2026 11:59:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Micro-dramas india, Meta ormax report, feed-first marketing, social feed discovery, short-form video, mobile-first storytelling, episodic brand integration, indian digital entertainment, solo viewing, algorithm-led discovery, brand strategy india, OTT india, micro-drama platforms, content marketing, feed advertising</media:keywords>
</item>

<item>
<title>TOISA 2025 unites india&amp;apos;s finest sporting talent in lucknow</title>
<link>https://brands.in/blogtoisa-2025-lucknow-india-sports-awards-eighth-edition</link>
<guid>https://brands.in/blogtoisa-2025-lucknow-india-sports-awards-eighth-edition</guid>
<description><![CDATA[ TOISA 2025 celebrates india&#039;s top sporting talent in lucknow on march 21, 2026. Now open to the public for the first time, here is everything brands need to know. ]]></description>
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<pubDate>Mon, 23 Mar 2026 11:33:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TOISA 2025, times of india sports awards, lucknow, indian sports, Neeraj chopra, Smriti mandhana, Praggnanandhaa, sports awards india, sporting excellence, fan engagement, sports sponsorship, para sports, athletics india, cricket awards, eighth edition</media:keywords>
</item>

<item>
<title>Network18&amp;apos;s Next Generation Takes Charge — And the Restructure Is Bigger Than One Exit</title>
<link>https://brands.in/blognetwork18-next-gen-leadership-restructure-avinash-kaul-2026</link>
<guid>https://brands.in/blognetwork18-next-gen-leadership-restructure-avinash-kaul-2026</guid>
<description><![CDATA[ Network18 bets on next-gen leadership after Avinash Kaul&#039;s exit. Here&#039;s what this major organisational restructure means for India&#039;s media and marketing landscape. ]]></description>
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<pubDate>Sat, 21 Mar 2026 13:52:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Network18 leadership restructure, Avinash Kaul exit Network18, Rahul Joshi Network18 next gen, Network18 organisational rejig 2026, India media network restructure</media:keywords>
</item>

<item>
<title>Studio9&amp;apos;s OTT Debut: Jazz City Is Bengali Storytelling&amp;apos;s Biggest Moment Yet</title>
<link>https://brands.in/blogstudio9-jazz-city-sony-liv-ott-debut</link>
<guid>https://brands.in/blogstudio9-jazz-city-sony-liv-ott-debut</guid>
<description><![CDATA[ Studio9 makes a bold OTT debut with Jazz City on Sony LIV — a Bengali espionage thriller set in 1971 Calcutta. Here&#039;s what Indian brands must know. ]]></description>
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<pubDate>Sat, 21 Mar 2026 10:22:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Studio9 OTT debut, Jazz City Sony LIV, Bengali OTT series, Studio9 TV9 Network, Jazz City 2026, Bengali espionage thriller, Soumik Sen web series, Arifin Shuvoo Jazz City, Sony LIV new series March 2026, regional OTT India, Bengali language streaming, prestige OTT content India, Studio9 Jazz City review, Bangladesh Liberation War series, 1971 Calcutta drama, Indian OTT market 2026, StudioNext production, Arpita Chatterjee producer, Fan and Fanatics Asian Television Award, regional content market</media:keywords>
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<item>
<title>India&amp;apos;s Biggest Media&#45;Tech Pitch Fest Just Landed at IFFD 2026 — Here&amp;apos;s Why It Matters</title>
<link>https://brands.in/blogideabaaz-media-tech-pitch-fest-iffd-2026-delhi-film-festival</link>
<guid>https://brands.in/blogideabaaz-media-tech-pitch-fest-iffd-2026-delhi-film-festival</guid>
<description><![CDATA[ Ideabaaz launches India&#039;s biggest Media-Tech Pitch Fest at IFFD 2026. Discover what this means for media startups, creators, and India&#039;s growing digital entertainment economy. ]]></description>
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<pubDate>Fri, 20 Mar 2026 17:38:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ideabaaz, IFFD 2026, International Film Festival of Delhi 2026, Media-Tech Pitch Fest, India biggest pitch fest, Wizcraft Group, Delhi Tourism, DTTDC, Bharat Mandapam, Jeet Wagh Ideabaaz, Sabbas Joseph Wizcraft, Kapil Mishra Delhi Tourism, Suneel Anchipaka DTTDC, media tech startup India, AI in entertainment India, creator economy India, XR technology India, gaming startup India, film technology startup, digital IP India, media entrepreneurship India, Ideabaaz Season 2, startup pitch competition</media:keywords>
</item>

<item>
<title>Applause Entertainment Bets Big on India&amp;apos;s Microdrama Moment</title>
<link>https://brands.in/blogapplause-entertainment-story-tv-microdrama-partnership-india-2026</link>
<guid>https://brands.in/blogapplause-entertainment-story-tv-microdrama-partnership-india-2026</guid>
<description><![CDATA[ Applause Entertainment partners Story TV to develop premium microdramas for mobile India. Here&#039;s why this deal signals a major shift in Indian content consumption habits. ]]></description>
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<pubDate>Wed, 18 Mar 2026 13:26:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Applause Entertainment Story TV microdrama, microdrama India 2026, Story TV microdrama platform India, Applause Entertainment partnership, Hello Mini microdrama adaptation, mobile first content India, short form storytelling India, microdrama app India, vertical video content India, Indian microdrama market 2026</media:keywords>
</item>

<item>
<title>Coke Studio Bharat Season 4 Is Here — And It Goes Deeper</title>
<link>https://brands.in/blogcoke-studio-bharat-season-4-artist-lineup-regional-music-india-2026</link>
<guid>https://brands.in/blogcoke-studio-bharat-season-4-artist-lineup-regional-music-india-2026</guid>
<description><![CDATA[ Coke Studio Bharat Season 4 artist lineup is here. Here&#039;s why this cultural marketing powerhouse matters for Indian brands and the regional music economy in 2026. ]]></description>
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<pubDate>Wed, 18 Mar 2026 13:11:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Coke Studio Bharat Season 4, Coke Studio Bharat artist lineup 2026, Coca-Cola India cultural marketing, regional music brand platform India, Coke Studio Bharat The List, Indian folk music brand campaign, Universal Music Group India, regional music streaming India, cultural marketing India 2026, brand music platform India</media:keywords>
</item>

<item>
<title>Kamlesh Singh Wins Haldi Ghati Award for Journalism Excellence</title>
<link>https://brands.in/blogkamlesh-singh-haldi-ghati-award-india-today-group-journalism</link>
<guid>https://brands.in/blogkamlesh-singh-haldi-ghati-award-india-today-group-journalism</guid>
<description><![CDATA[ Kamlesh Singh, senior editorial leader at the India Today Group, has been conferred the prestigious Haldi Ghati Award by the Maharana of Mewar Charitable Foundation at its annual awards ceremony held in Udaipur on March 15. The national award, instituted in 1981-82, recognises journalism of permanent value that initiates an awakening in society. Singh leads key editorial initiatives including Aaj Tak Radio, The Lallantop, and the Teen Taal podcast community at India Today Group. His recognition alongside luminaries like Padma Vibhushan Pt Hari Prasad Chaurasia highlights three decades of credible, innovative, and community-driven journalism that has shaped India&#039;s digital media landscape. ]]></description>
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<pubDate>Tue, 17 Mar 2026 16:03:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kamlesh Singh, Haldi Ghati Award, India Today Group, MMCF award journalism, Maharana of Mewar Charitable Foundation, The Lallantop, Teen Taal podcast, Aaj Tak Radio, digital journalism India, journalism award India 2026, Lakshyaraj Singh Mewar, India Today journalism, Udaipur awards ceremony, journalism excellence India, Hindi digital media, credible journalism India, media award India, Indian journalism recognition, Teen Taal Tau, Kamlesh Singh India Today</media:keywords>
</item>

<item>
<title>Choice International &amp;amp; CNBC&#45;AWAAZ Launch Nivesh Nirnay Initiative</title>
<link>https://brands.in/blogchoice-international-cnbc-awaaz-nivesh-nirnay-investor-awareness-vadodara</link>
<guid>https://brands.in/blogchoice-international-cnbc-awaaz-nivesh-nirnay-investor-awareness-vadodara</guid>
<description><![CDATA[ Choice International Limited and CNBC-AWAAZ jointly hosted &#039;Nivesh Nirnay – Investment Mein No Confusion&#039;, an investor awareness initiative held at Sir Sayajirao Nagargruha Auditorium in Vadodara. The event brought together retail investors and market experts including Anuj Singhal of CNBC-AWAAZ, Kamal Poddar of Choice International, and Manish Jain of Choice Mutual Fund for discussions on wealth creation, disciplined investing, and long-term financial planning. As India&#039;s retail investor base continues its rapid expansion, this community-first financial literacy model offers a compelling blueprint for financial services brands looking to build credibility and trust beyond conventional advertising in Tier 2 and Tier 3 markets. ]]></description>
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<pubDate>Tue, 17 Mar 2026 15:07:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Choice International, CNBC-AWAAZ, Nivesh Nirnay, investor awareness India, retail investor education India, financial literacy India, Choice Mutual Fund, Kamal Poddar Choice International, Anuj Singhal CNBC-AWAAZ, Smriti Mehra Network18, Vadodara investor event, financial services brand India, wealth creation India, disciplined investing India, mutual fund awareness India, retail investor India 2026, financial services marketing India, investor empowerment India, CNBC BAJAR, Manish Jain Choice M</media:keywords>
</item>

<item>
<title>Honey Singh&amp;apos;s My Story Tour: How NDTV Reinvented Live Concerts</title>
<link>https://brands.in/blogyo-yo-honey-singh-ndtv-good-times-my-story-world-tour-delhi</link>
<guid>https://brands.in/blogyo-yo-honey-singh-ndtv-good-times-my-story-world-tour-delhi</guid>
<description><![CDATA[ Yo Yo Honey Singh&#039;s NDTV Good Times My Story World Tour opens in Delhi with cinematic storytelling. Here&#039;s what this means for live entertainment marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b7f850ba0b3.jpg" length="90040" type="image/jpeg"/>
<pubDate>Mon, 16 Mar 2026 18:02:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Yo Yo Honey Singh My Story tour, NDTV Good Times My Story World Tour, Honey Singh Delhi concert, NDTV Good Times concert India, My Story World Tour India, Honey Singh live concert 2026, NDTV Good Times live event, Honey Singh tour India, narrative concert format India, live entertainment marketing India, experiential marketing India 2026, Honey Singh NDTV</media:keywords>
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<item>
<title>Sony MAX&amp;apos;s Thamma Campaign Is Rewriting TV Premiere Marketing</title>
<link>https://brands.in/blogsony-max-thamma-tv-premiere-thammameter-campaign-india</link>
<guid>https://brands.in/blogsony-max-thamma-tv-premiere-thammameter-campaign-india</guid>
<description><![CDATA[ Sony MAX&#039;s Thammameter campaign for Thamma&#039;s TV premiere blends real-time data and gaming mechanics. Here&#039;s what this means for entertainment marketing in India. ]]></description>
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<pubDate>Mon, 16 Mar 2026 17:45:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sony MAX Thamma premiere, Thammameter campaign, Thamma World Television Premiere, Sony MAX marketing campaign, Thamma TV premiere India, Dekho Dil Thaam Kar, Maddock Horror Comedy Universe, Thamma Ayushmann Khurrana, Sony MAX 2026, TV premiere marketing India, entertainment marketing India, gamification TV campaign India</media:keywords>
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<item>
<title>Aga Aga Sunbai! Hits ZEE5 on Gudi Padwa — Smart OTT Move?</title>
<link>https://brands.in/blogaga-aga-sunbai-zee5-digital-premiere-marathi-ott</link>
<guid>https://brands.in/blogaga-aga-sunbai-zee5-digital-premiere-marathi-ott</guid>
<description><![CDATA[ Marathi hit Aga Aga Sunbai! streams on ZEE5 from March 19 on Gudi Padwa. Here&#039;s what this OTT debut means for regional content brands in India. ]]></description>
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<pubDate>Mon, 16 Mar 2026 16:31:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Marathi OTT content, ZEE5 Marathi, Gudi Padwa 2026, regional OTT India, Kedar Shinde film, Marathi family entertainer, saas-bahu Marathi film, Zee Studios Marathi, OTT regional content marketing, Marathi cinema digital release</media:keywords>
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<item>
<title>JioStar vs Legends League Cricket: What India&amp;apos;s Sports Media Brands Must Watch</title>
<link>https://brands.in/blogjiostar-legends-league-cricket-delhi-high-court-dispute</link>
<guid>https://brands.in/blogjiostar-legends-league-cricket-delhi-high-court-dispute</guid>
<description><![CDATA[ Jiostar vs Legends League Cricket: Delhi High Court orders financial disclosure and mediation. Here&#039;s what this legal battle means for India&#039;s sports media brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b7dc6468deb.jpg" length="21668" type="image/jpeg"/>
<pubDate>Mon, 16 Mar 2026 16:03:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Delhi High Court interim order, Absolute Legends Sports, sports media rights India, cricket broadcasting dispute, Arbitration and Conciliation Act Section 9, sports sponsorship risk India, Legends League Cricket 2026</media:keywords>
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<item>
<title>The Paradox of Influence: Why Brands Are Failing Women Consumers</title>
<link>https://brands.in/blogherkey-havas-paradox-of-influence-women-marketing-india-2026</link>
<guid>https://brands.in/blogherkey-havas-paradox-of-influence-women-marketing-india-2026</guid>
<description><![CDATA[ HerKey and Havas Creative India reveal women influence 70–85% of purchases in India, yet most brands fail to engage them strategically. Key findings inside. ]]></description>
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<pubDate>Mon, 16 Mar 2026 11:58:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HerKey Havas Creative India report, Paradox of Influence report, women-centric marketing India, women purchase decisions India, women consumer influence India, occasion trap marketing, women-focused brand strategy, FMCG women marketing India, AI personalisation women consumers, community-led marketing India 2026</media:keywords>
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<item>
<title>Supreme Court Backs Press Freedom: Fact Check Unit Stays Blocked</title>
<link>https://brands.in/blogsupreme-court-fact-check-unit-bombay-high-court-press-freedom-aim</link>
<guid>https://brands.in/blogsupreme-court-fact-check-unit-bombay-high-court-press-freedom-aim</guid>
<description><![CDATA[ The Supreme Court of India has declined to stay the Bombay High Court&#039;s March 2024 judgment striking down the government&#039;s proposed Fact Check Unit under the amended IT Rules. The Association of Indian Magazines, a petitioner in the case alongside the Editors Guild of India and Internet Freedom Foundation, welcomed the decision. The ruling prevents the government from operationalising a mechanism critics argued would have granted executive authority to label reporting about its own affairs as fake or misleading — a significant interim victory for press freedom and India&#039;s digital content ecosystem. ]]></description>
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<pubDate>Sat, 14 Mar 2026 15:01:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fact Check Unit India Supreme Court, Bombay High Court Fact Check Unit, IT Rules Fact Check Unit struck down, Association of Indian Magazines press freedom, AIM Supreme Court ruling, government Fact Check Unit unconstitutional, press freedom India 2026, IT Rules digital media India, safe harbour protections India, Internet Freedom Foundation IT Rules case</media:keywords>
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<item>
<title>Moneycontrol Global Wealth Summit 2026: India&amp;apos;s Biggest Finance Event Is Here</title>
<link>https://brands.in/blogmoneycontrol-global-wealth-summit-2026-mumbai-capital-reset</link>
<guid>https://brands.in/blogmoneycontrol-global-wealth-summit-2026-mumbai-capital-reset</guid>
<description><![CDATA[ Moneycontrol is hosting the second edition of the IDFC FIRST Bank presents Moneycontrol Global Wealth Summit on March 14, 2026, at Jio World Convention Centre, Mumbai. Themed &#039;The Capital Reset — Building Wealth in a New World Order&#039;, the summit features 45-plus speakers, 15-plus sessions, and over 400 participants including SEBI Chairman Tuhin Kanta Pandey, global strategists from UBS and Aletheia Capital, and veteran Indian investors. Presented by IDFC FIRST Bank with Reliance Industries as Associate Partner, the summit addresses AI-driven investing, sustainable finance, and evolving global wealth strategies. ]]></description>
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<pubDate>Fri, 13 Mar 2026 17:53:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Moneycontrol Global Wealth Summit 2026, Capital Reset Moneycontrol summit, Moneycontrol summit Mumbai March 2026, IDFC FIRST Bank Moneycontrol summit, Tuhin Kanta Pandey SEBI summit, global wealth summit India 2026, Jio World Convention Centre summit, Indian financial summit 2026, Moneycontrol Network18 summit, wealth creation India 2026, AI investing summit India, Nalin Mehta Moneycontrol, global investors India summit, Ramesh Damani Ajit Dayal summit, Indian capital markets summit 2026</media:keywords>
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<item>
<title>Zee Music Company Signs Adnan Sami and QARAN in a Bold Non&#45;Film Music Bet</title>
<link>https://brands.in/blogzee-music-company-adnan-sami-qaran-non-film-music-signing</link>
<guid>https://brands.in/blogzee-music-company-adnan-sami-qaran-non-film-music-signing</guid>
<description><![CDATA[ Zee Music Company has signed Padma Shri awardee Adnan Sami and contemporary pop artist QARAN exclusively for non-film original music releases, marking a significant expansion of its artist-led music portfolio. Founded in 2014, the label is actively pivoting beyond Bollywood soundtracks toward independent artist-driven content. Adnan Sami — the first Asian artist to sell out Wembley Arena twice — brings legacy credibility, while QARAN represents modern Indian urban pop. Together, the dual signing signals Zee Music Company&#039;s serious ambition to build a globally relevant independent music platform rooted in Indian talent. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b3f6df47e15.jpg" length="90879" type="image/jpeg"/>
<pubDate>Fri, 13 Mar 2026 17:37:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zee Music Company Adnan Sami QARAN, Zee Music Company non-film music, Adnan Sami new music 2026, QARAN Zee Music Company, Indian independent music label, Zee Music Company artist signing, non-film original music India, Adnan Sami Padma Shri singer, QARAN Indian pop artist, Sujal Parekh Zee Music Company, Indian music label expansion, Zee Music Company 2026, independent music India streaming, Adnan Sami Wembley Arena, Indian urban pop music</media:keywords>
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<item>
<title>Bigg Boss Bangla Is Here — And Sourav Ganguly Is at the Helm</title>
<link>https://brands.in/blogbigg-boss-bangla-star-jalsha-sourav-ganguly-host-launch</link>
<guid>https://brands.in/blogbigg-boss-bangla-star-jalsha-sourav-ganguly-host-launch</guid>
<description><![CDATA[ Star Jalsha has announced Bigg Boss Bangla, the Bengali language edition of India&#039;s most popular reality franchise, produced by EndemolShine India. Former Indian cricket captain Sourav Ganguly has been confirmed as host, bringing unmatched cultural credibility to the show. Announced at the iconic Eden Gardens with leading advertisers present, the launch expands the Bigg Boss franchise to seven languages across India. For brands and media planners targeting Bengali-speaking audiences, this marks the arrival of a major new premium entertainment vehicle in a high-potential regional market. ]]></description>
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<pubDate>Fri, 13 Mar 2026 12:38:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bigg Boss Bangla launch, Star Jalsha Bigg Boss, Sourav Ganguly Bigg Boss host, Bigg Boss Bengali edition, EndemolShine India Bigg Boss, Bigg Boss 7 languages India, Star Jalsha reality show, Bengali entertainment market, Bigg Boss Bangla Eden Gardens, JioStar Bengali content, regional reality TV India, Banijay Asia India, Bigg Boss regional franchise, Bengali television advertising, Sourav Ganguly host 2026</media:keywords>
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<title>Netflix&amp;apos;s Eyeline Studios Hyderabad: India&amp;apos;s AVGC Moment Has Arrived</title>
<link>https://brands.in/blognetflix-eyeline-studios-hyderabad-india-avgc-ecosystem</link>
<guid>https://brands.in/blognetflix-eyeline-studios-hyderabad-india-avgc-ecosystem</guid>
<description><![CDATA[ Netflix has launched Eyeline Studios in Hyderabad — its fifth global production and innovation facility, spanning 32,000 sq ft with advanced VFX, virtual production, and hybrid cloud infrastructure. Joining its network in Los Angeles, Vancouver, Seoul, and London, the studio marks a defining long-term investment in India&#039;s AVGC ecosystem. Backed by the Telangana government and Ministry of Information &amp; Broadcasting, this launch positions Hyderabad as a serious global hub for creative technology, visual storytelling, and next-generation content production. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b3a4651ae9a.jpg" length="70918" type="image/jpeg"/>
<pubDate>Fri, 13 Mar 2026 11:34:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix Eyeline Studios Hyderabad, Eyeline Studios India launch, Netflix AVGC India, Hyderabad VFX studio, Netflix India production hub, AVGC ecosystem India, visual effects India, virtual production India, Netflix global studios, Jeff Shapiro Eyeline Studios, Hyderabad creative technology hub, India AVGC sector growth, Netflix Hyderabad investment, Rana Daggubati Netflix, Telangana film industry</media:keywords>
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<item>
<title>Amazon MX Player&amp;apos;s 150+ Show Slate: Free OTT Just Got Serious</title>
<link>https://brands.in/blogamazon-mx-player-2026-content-slate-free-ott-india</link>
<guid>https://brands.in/blogamazon-mx-player-2026-content-slate-free-ott-india</guid>
<description><![CDATA[ SHORT DESCRIPTION (97 words)
Amazon MX Player has unveiled its largest-ever content lineup with 150+ new and returning shows for 2026 — all completely free to viewers across India. The massive slate spans drama, action, thrillers, youth content, reality formats, and micro-dramas, featuring acclaimed actors including Naseeruddin Shah, Nana Patekar, Shaheer Sheikh, and Mouni Roy. With a reach of 250 million users and zero subscription fees, the platform is redefining premium OTT advertising in India. For brands and media planners, this represents one of the most significant free, ad-supported streaming opportunities available in the Indian market today. ]]></description>
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<pubDate>Thu, 12 Mar 2026 17:20:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player 2026, Amazon MX Player content slate, free OTT India, ad-supported streaming India, MX Fatafat micro drama, MX Vdesi, OTT advertising India, Amazon MX Player shows 2026, free premium streaming India, Connected TV advertising India, 250 million OTT users, Naseeruddin Shah web series, Nana Patekar OTT, Shaheer Sheikh new show, Raktanchal Season 3, Campus Beats Season 6, Rise and Fall Season 2, Girish Prabhu Amazon Ads, Karan Bedi Amazon MX Player, Indian OTT market 2026</media:keywords>
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<item>
<title>Tata Play Binge Hits VIDAA Smart TVs: OTT Just Got Simpler</title>
<link>https://brands.in/blogtata-play-binge-vidaa-smart-tv-india-ott</link>
<guid>https://brands.in/blogtata-play-binge-vidaa-smart-tv-india-ott</guid>
<description><![CDATA[ Tata Play Binge, India&#039;s largest OTT content aggregator, has launched on all VIDAA-powered Smart TVs in India, including Hisense and Toshiba devices. Viewers can now access 30+ national, international, and regional OTT platforms — including Prime Video, JioHotstar, Apple TV+, ZEE5, and more — directly from their Smart TV home screen, with no set-top box required. With a single login, universal search, and personalised recommendations, this partnership between Tata Play and VIDAA simplifies India&#039;s fragmented OTT landscape significantly. For brands and media planners, it signals a major shift in Connected TV advertising reach and audience accessibility across India. ]]></description>
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<pubDate>Thu, 12 Mar 2026 17:00:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tata Play Binge, VIDAA Smart TV, OTT aggregator India, Tata Play VIDAA partnership, Hisense Smart TV India, Toshiba Smart TV OTT, Connected TV India, CTV advertising India, OTT platforms India 2026, Smart TV OTT integration, JioHotstar, Prime Video India, ZEE5, Apple TV Plus India, OTT content aggregator, no set-top box OTT, India Smart TV market, Pallavi Puri Tata Play, VIDAA OS India, streaming platforms India</media:keywords>
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<item>
<title>TAM Sports Levels Up: Ad Tracking Now Covers CTV &amp;amp; Mobile Streaming</title>
<link>https://brands.in/blogtam-sports-ctv-mobile-ad-monitoring-sports-sponsorship</link>
<guid>https://brands.in/blogtam-sports-ctv-mobile-ad-monitoring-sports-sponsorship</guid>
<description><![CDATA[ TAM Sports, the sports intelligence division of TAM Media Research, has expanded its ad monitoring framework to include Live Streaming on Connected TV (CTV) and mobile platforms. This cross-platform upgrade allows sports sponsors, agencies, and franchise owners to track brand visibility across broadcast and streaming environments in one integrated system — making ROI measurement more accurate and competitive benchmarking finally possible in India&#039;s fragmented, multi-screen sports media landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b24333359a9.jpg" length="24817" type="image/jpeg"/>
<pubDate>Thu, 12 Mar 2026 10:19:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TAM Sports, TAM Media Research, CTV advertising India, sports sponsorship analytics, cross-platform ad monitoring, connected TV sports, mobile streaming ads, brand tracking sports, sports media measurement India, live streaming advertising, sports sponsorship ROI, IPL advertising measurement, OTT sports ads India, brand visibility sports, TAM Sports monitoring</media:keywords>
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<item>
<title>JioHotstar&amp;apos;s Micro&#45;Drama Bet Could Reshape Indian Streaming</title>
<link>https://brands.in/blogjiohotstar-micro-dramas-ipl-2026-india-streaming</link>
<guid>https://brands.in/blogjiohotstar-micro-dramas-ipl-2026-india-streaming</guid>
<description><![CDATA[ JioHotstar is set to launch over 100 free micro-dramas during IPL 2026, spanning multiple genres and regional languages in a major push into bite-sized storytelling. Backed by an ad-supported model and potential brand integrations, the move targets India&#039;s booming micro-drama market — already at a $260 million annual run rate and projected to grow at 50-75% CAGR through FY2030. With 300 million subscribers and IPL-scale distribution, JioHotstar&#039;s entry is poised to mainstream the format and unlock significant new advertising inventory for Indian brands. ]]></description>
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<pubDate>Wed, 11 Mar 2026 17:16:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar micro-dramas IPL 2026, micro-drama India streaming, short-form content India, JioHotstar new content launch, India micro-drama market growth, vertical video advertising India, regional language OTT content, bite-sized storytelling India, JioStar digital entertainment, OTT advertising India 2026</media:keywords>
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<item>
<title>Prime Video&amp;apos;s &amp;apos;Local Times&amp;apos; Is the Tamil Original Indian OTT Needed</title>
<link>https://brands.in/blogprime-video-local-times-tamil-original-global-premiere-2026</link>
<guid>https://brands.in/blogprime-video-local-times-tamil-original-global-premiere-2026</guid>
<description><![CDATA[ Prime Video premieres Local Times, a seven-episode Tamil Original comedy-drama, globally on March 13, 2026 across 240 countries and territories. The show follows four friends fighting to save a struggling regional newspaper in a digital-first world — blending humour, friendship, and resilience into a universally relatable story. Produced by Fanboy Production and directed by Naveen George Thomas, the series signals how regional Indian storytelling has evolved from a local content play into a powerful global streaming strategy worth every Indian brand marketer&#039;s attention. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b10b356c419.jpg" length="125905" type="image/jpeg"/>
<pubDate>Wed, 11 Mar 2026 12:29:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Prime Video Tamil Original 2026, Local Times Prime Video, Tamil comedy drama OTT India, regional Indian content global streaming, Prime Video India Originals March 2026, Tamil OTT series 2026, Indian regional language content strategy, OTT regional content India, Fanboy Production Prime Video, Tamil series with English subtitles</media:keywords>
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<item>
<title>Do Duniya Ek Dil: Why COLORS Just Raised the Bar for Indian TV</title>
<link>https://brands.in/blogcolors-do-duniya-ek-dil-cybercrime-awareness-india-2026</link>
<guid>https://brands.in/blogcolors-do-duniya-ek-dil-cybercrime-awareness-india-2026</guid>
<description><![CDATA[ COLORS has launched Do Duniya Ek Dil, a primetime romance drama that goes beyond entertainment by partnering with the Indian Cybercrime Coordination Centre to embed real fraud awareness into its storytelling. Airing Monday to Friday at 9:00 PM on COLORS and JioHotstar, the show tackles India&#039;s growing cybercrime crisis through narrative-integrated public messaging. For Indian brand marketers, it&#039;s a powerful blueprint for purpose-led content that informs, protects, and engages millions simultaneously. ]]></description>
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<pubDate>Wed, 11 Mar 2026 11:41:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Do Duniya Ek Dil COLORS, cybercrime awareness India 2026, COLORS JioHotstar new show, Indian Cybercrime Coordination Centre I4C, Hindi GEC primetime drama, entertainment for social good India, cyber fraud awareness campaign, COLORS new show March 2026, purpose-led brand content India, online fraud India television</media:keywords>
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<item>
<title>Sahara News Network Returns: Bharat Express Makes Bold Media Move</title>
<link>https://brands.in/blogsahara-news-network-relaunch-bharat-express-upendra-rai-2026</link>
<guid>https://brands.in/blogsahara-news-network-relaunch-bharat-express-upendra-rai-2026</guid>
<description><![CDATA[ Bharat Express CMD Upendra Rai has announced the full revival of the Sahara News Network at the channel&#039;s third anniversary conclave in Delhi. The combined network will hold 13 news channel licences, potentially becoming India&#039;s second or third largest news group. Rashtriya Sahara newspaper returns within a month across 20 cities, expanding to 30. A dedicated Gen Z channel, citizen journalism grid, and Bharat Express Bazaar business platform are also in the pipeline. A landmark moment for Indian media. ]]></description>
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<pubDate>Tue, 10 Mar 2026 17:41:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sahara News Network relaunch, Bharat Express, Upendra Rai, Rashtriya Sahara newspaper, Indian news media 2026, Bharat Express Bazaar, Gen Z news channel India, media consolidation India, Hindi news channels, regional news India, citizen journalism India, Viksit Bharat 2047, news channel licences India, Indian media industry, Sahara Shri Subrata Roy</media:keywords>
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<item>
<title>Netflix Hires Gaming Marketing Chief: What This Means for Indian Brands</title>
<link>https://brands.in/blognetflix-magali-huot-games-marketing-director-india-gaming-brand-strategy</link>
<guid>https://brands.in/blognetflix-magali-huot-games-marketing-director-india-gaming-brand-strategy</guid>
<description><![CDATA[ Netflix has appointed Magali Huot as Director of Games Marketing, Mainstream Games, joining from dentsu where she served as SVP of Global Gaming Strategy. With prior experience at YouTube and Warner Bros., Huot will lead marketing for Netflix&#039;s mainstream gaming portfolio alongside Dan Sutton. As India crosses 500 million gamers, this senior appointment signals that interactive entertainment is moving from experiment to core strategy — and Indian brands ignoring gaming as a mainstream media channel are falling behind fast. ]]></description>
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<pubDate>Tue, 10 Mar 2026 15:13:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix games marketing director, Magali Huot Netflix appointment, Netflix gaming strategy 2026, mainstream gaming marketing India, interactive entertainment brands India, Netflix gaming India, gaming brand strategy 2026, India gaming market brands, dentsu gaming strategy, Netflix interactive entertainment expansion</media:keywords>
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<item>
<title>ZEE5&amp;apos;s Pookie: Why South Indian Rom&#45;Coms Are OTT&amp;apos;s Smartest Bet Right Now</title>
<link>https://brands.in/blogzee5-pookie-multilingual-south-indian-romantic-comedy-ott-brand-strategy</link>
<guid>https://brands.in/blogzee5-pookie-multilingual-south-indian-romantic-comedy-ott-brand-strategy</guid>
<description><![CDATA[ ZEE5 has announced the digital premiere of Pookie, a Tamil romantic comedy directed by debut filmmaker Ganesh Chandra, streaming across Tamil, Telugu, Malayalam, and Kannada platforms from March 13th. Produced by Fatima Vijay Antony under Vijay Antony Film Corporation, the film stars Ajay Dhishan and debut actress R. K. Dhanusha alongside Lakshmi Manchu. This four-language simultaneous rollout signals how regional OTT platforms are building pan-South Indian audience reach — and what it means for brands targeting South Indian consumers in 2026. ]]></description>
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<pubDate>Tue, 10 Mar 2026 14:00:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5 Pookie premiere, South Indian romantic comedy OTT, multilingual OTT content strategy India, ZEE5 Tamil Telugu Malayalam Kannada, Vijay Antony Film Corporation, regional OTT brand advertising India, South Indian OTT content 2026, Ganesh Chandra directorial debut, ZEE5 regional content strategy, OTT multilingual release India</media:keywords>
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<item>
<title>Zee Entertainment&amp;apos;s 48% Fiction Share: What Regional TV Dominance Tells Indian Brands</title>
<link>https://brands.in/blogzee-entertainment-48-percent-fiction-share-regional-tv-brand-strategy-india</link>
<guid>https://brands.in/blogzee-entertainment-48-percent-fiction-share-regional-tv-brand-strategy-india</guid>
<description><![CDATA[ Zee Entertainment has captured 48% of Top 10 fiction rankings across six Indian language markets — Hindi, Marathi, Bangla, Odia, Kannada, and Telugu — based on BARC data for Weeks 4 through 7 of 2026. With Zee Kannada leading for seven consecutive years, Zee Marathi gaining 470 basis points, and Zee Bangla reclaiming West Bengal leadership, this performance signals that regional television remains a powerful and underleveraged brand-building platform for Indian advertisers in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69afca6dd476c.jpg" length="71272" type="image/jpeg"/>
<pubDate>Tue, 10 Mar 2026 13:42:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zee Entertainment regional TV dominance, BARC data fiction rankings 2026, Zee Kannada market leadership, Zee Marathi market share 2026, regional GEC advertising India, Hindi fiction Top 10 BARC, Zee Bangla viewership 2026, regional television brand strategy India, GEC prime time advertising India, Zee Entertainment BARC Week 7 2026</media:keywords>
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<item>
<title>ChanaJor OTT Eyes English Content: What India&amp;apos;s Premium OTT Shift Means for Brands</title>
<link>https://brands.in/blogchanajor-ott-english-content-premium-ott-india-brand-strategy</link>
<guid>https://brands.in/blogchanajor-ott-english-content-premium-ott-india-brand-strategy</guid>
<description><![CDATA[ ChanaJor OTT, known for comedy-led Indian-language originals, is evaluating a selective entry into English-language content. Founder and CEO Pratap Jain describes the potential move as phased, curated, and premium — targeting India&#039;s small but intensely loyal urban English OTT audience. As India&#039;s streaming market bifurcates into mass regional and premium English segments, this strategic shift signals a broader industry realignment that every brand, media planner, and OTT advertiser in India needs to understand right now. ]]></description>
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<pubDate>Tue, 10 Mar 2026 13:23:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ChanaJor OTT English content, premium OTT India 2026, Indian OTT market strategy, English language OTT India, Pratap Jain ChanaJor OTT, OTT advertising India brands, premium digital video India, OTT content strategy India, streaming market India 2026, niche OTT platform brand partnerships</media:keywords>
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<item>
<title>IPL 2026 Ad Revenue at Risk: Middle East Crisis Threatens ₹250 Crore</title>
<link>https://brands.in/blogipl-2026-middle-east-conflict-ad-spend-risk-gulf-brands</link>
<guid>https://brands.in/blogipl-2026-middle-east-conflict-ad-spend-risk-gulf-brands</guid>
<description><![CDATA[ The Middle East conflict is threatening ₹200–250 crore of IPL 2026 advertising revenue as Gulf-based brands pause their spending commitments. Airlines, tourism boards, oil majors, and real estate developers from the region are holding back ahead of the March 26 tournament launch. Yet industry experts remain optimistic. Domestic Indian brands in automobiles, FMCG, and technology are already positioned to fill the gap. Here is what every Indian marketer and media planner needs to know right now. ]]></description>
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<pubDate>Mon, 09 Mar 2026 15:50:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Gulf brands IPL advertising, JioStar IPL revenue, Middle East crisis India marketing, IPL 2026 advertising revenue, Gulf advertisers India, BCCI sponsors 2026, IPL media rights advertising, Indian Premier League ad spends</media:keywords>
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<item>
<title>Nestlé India and Leo India Emerge as Top Winners at Effie India Awards 2025</title>
<link>https://brands.in/Effie-India-Awards-2025</link>
<guid>https://brands.in/Effie-India-Awards-2025</guid>
<description><![CDATA[ The **25th edition of the Effie India Awards 2025**, held on February 13, 2026, in Mumbai, celebrated marketing campaigns that delivered proven business impact. **Nestlé India** was named **Effie Client of the Year**, while **Leo India** won **Effie Agency of the Year**, taking home 31 awards across categories. The coveted **Grand Effie** was awarded to **McCann Gurugram** for Nestlé’s Maggi campaign. With participation from 89 agencies, the milestone edition reinforced the Effies’ focus on creativity that drives measurable results, highlighting strong performances by both large networks and independent agencies. ]]></description>
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<pubDate>Sun, 15 Feb 2026 12:01:34 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Effie India Awards 2025, Effie India Awards winners, Nestlé India Effie Client of the Year, Leo India Effie Agency of the Year, McCann Gurugram Grand Effie, Maggi Effie campaign, Indian advertising awards, marketing effectiveness awards India, Effie Awards India 25th edition, top advertising agencies India, brand marketing campaigns India, creative effectiveness awards, Indian marketing industry news, advertising industry India, Brands.in marketing news</media:keywords>
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<item>
<title>Yes Madam Rolls Out ‘Beauty With Brains’ Interactive Campaign Featuring Huma Qureshi</title>
<link>https://brands.in/yes-madam-huma-qureshi-beauty-with-brains-campaign</link>
<guid>https://brands.in/yes-madam-huma-qureshi-beauty-with-brains-campaign</guid>
<description><![CDATA[ Yes Madam has unveiled ‘Beauty With Brains’, a gamified in-app campaign featuring actor Huma Qureshi. The initiative combines skincare education with rewards, allowing users to unlock discounts and a complimentary Korean waxing service by answering quiz-based questions. The move reflects the company’s strategy to drive deeper app engagement while promoting informed beauty choices in India’s growing at-home wellness market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202602/image_870x580_698f0d5ed8862.jpg" length="44160" type="image/jpeg"/>
<pubDate>Fri, 13 Feb 2026 17:12:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Yes Madam, Huma Qureshi, Akanksha Vishnoi, Beauty With Brains campaign, at-home beauty services, home salon industry, digital marketing campaign, gamification strategy, skincare awareness, co-founder Akanksha Vishnoi, celebrity brand collaboration, beauty tech platform India, customer engagement strategy</media:keywords>
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<item>
<title>India Bans 25 OTT Platforms Over Obscene Content: A Wake&#45;Up Call for Digital Streaming Regulations</title>
<link>https://brands.in/India-Bans-25-OTT-Platforms-Over-Obscene-Content-A-Wake-Up-Call-for-Digital-Streaming-Regulations</link>
<guid>https://brands.in/India-Bans-25-OTT-Platforms-Over-Obscene-Content-A-Wake-Up-Call-for-Digital-Streaming-Regulations</guid>
<description><![CDATA[ India bans 25 OTT platforms over obscene content, citing violations of IT rules and cultural sensitivity. Explore the impact on digital streaming, creative freedom, and regulatory compliance in India’s booming entertainment industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_68846ca4bc60c.jpg" length="50842" type="image/jpeg"/>
<pubDate>Sat, 26 Jul 2025 21:50:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>OTT platform ban India, Indian government bans OTT apps, obscene content streaming India, OTT censorship 2025, digital content regulation India, Ministry of Information and Broadcasting OTT, banned streaming platforms India</media:keywords>
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<item>
<title>‘Kachahari’ with Shubhankar Mishra: NDTV India’s New Show Puts People First</title>
<link>https://brands.in/kachahari-with-shubhankar-mishra-ndtv-indias-new-show-puts-people-first</link>
<guid>https://brands.in/kachahari-with-shubhankar-mishra-ndtv-indias-new-show-puts-people-first</guid>
<description><![CDATA[ NDTV India’s latest show ‘Kachahari’, hosted by Shubhankar Mishra, focuses on amplifying everyday public interest issues through meaningful debate and community voices. Here’s what viewers can expect and why it matters. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686b5a9f26b82.jpg" length="55946" type="image/jpeg"/>
<pubDate>Mon, 07 Jul 2025 21:27:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kachahari NDTV India, Shubhankar Mishra new show, NDTV India debate show, public interest show India, NDTV news shows, Shubhankar Mishra anchor, Kachahari with Shubhankar, NDTV public issues, Kachahari news debate, Indian news anchor Shubhankar</media:keywords>
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<item>
<title>Nikunj Garg Bids Farewell to NDTV: A Look Back at His Journey and What’s Next</title>
<link>https://brands.in/nikunj-garg-bids-farewell-to-ndtv-a-look-back-at-his-journey-and-whats-next</link>
<guid>https://brands.in/nikunj-garg-bids-farewell-to-ndtv-a-look-back-at-his-journey-and-whats-next</guid>
<description><![CDATA[ Nikunj Garg moves on from NDTV, ending a major chapter in Indian broadcast journalism. What’s next for the trusted journalist, and what does his exit say about India’s changing media scene? ]]></description>
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<pubDate>Mon, 30 Jun 2025 21:21:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Nikunj Garg, NDTV, Indian journalism, newsroom exits, broadcast news India, trusted Indian journalists, media industry changes</media:keywords>
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<item>
<title>Inside Amazon’s OTT Advertising Playbook: From Product Placements to Pause Ads</title>
<link>https://brands.in/inside-amazons-ott-advertising-playbook-from-product-placements-to-pause-ads</link>
<guid>https://brands.in/inside-amazons-ott-advertising-playbook-from-product-placements-to-pause-ads</guid>
<description><![CDATA[ Amazon is transforming how brands advertise on streaming platforms. Explore how OTT innovations like product placements and pause ads are reshaping ad experiences in the age of Prime Video. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6858e91c5e70a.jpg" length="54760" type="image/jpeg"/>
<pubDate>Mon, 23 Jun 2025 21:41:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon OTT advertising, Prime Video ads, pause ads streaming, product placements on Prime Video, shoppable TV, Amazon brand integration, streaming platform marketing, AI-powered ads Amazon, interactive streaming ads, contextual advertising OTT</media:keywords>
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<item>
<title>ZEE5 Reveals Bold New Identity and Language&#45;First Strategy for the Next Era of Indian Streaming</title>
<link>https://brands.in/zee5-reveals-bold-new-identity-and-language-first-strategy-for-the-next-era-of-indian-streaming</link>
<guid>https://brands.in/zee5-reveals-bold-new-identity-and-language-first-strategy-for-the-next-era-of-indian-streaming</guid>
<description><![CDATA[ ZEE5 unveils a refreshed brand identity and a powerful language-first content strategy, aiming to become the go-to OTT platform for regional entertainment across India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6846ac6046247.jpg" length="35072" type="image/jpeg"/>
<pubDate>Tue, 10 Jun 2025 01:41:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5, OTT India, regional content, multilingual streaming, Indian languages OTT, ZEE5 app, language-first entertainment, Indian digital entertainment, vernacular OTT content, ZEE5 regional shows, hyperlocal content India, Indian streaming service, voice search OTT, ZEE5 creator labs, ZEE5 brand revamp</media:keywords>
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<item>
<title>Network18’s AI&#45;Powered Newsroom: Redefining the Future of Indian Journalism</title>
<link>https://brands.in/network18s-ai-powered-newsroom-redefining-the-future-of-indian-journalism</link>
<guid>https://brands.in/network18s-ai-powered-newsroom-redefining-the-future-of-indian-journalism</guid>
<description><![CDATA[ Network18 is pioneering AI integration in newsrooms across India, blending cutting-edge technology with editorial excellence. Discover how the media giant is reshaping journalism with artificial intelligence. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6846a9f7aa7c8.jpg" length="71198" type="image/jpeg"/>
<pubDate>Tue, 10 Jun 2025 01:31:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Network18, AI in journalism, media technology India, digital newsrooms, artificial intelligence, smart news content, AI reporting tools, AI-driven media, machine learning in news, AI content personalization, hybrid journalism model, AI media strategy, news automation, Indian media innovation, AI ethics in journalism</media:keywords>
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<item>
<title>India TV Steps into the Digital Arena with Launch of Its New OTT App</title>
<link>https://brands.in/india-tv-steps-into-the-digital-arena-with-launch-of-its-new-ott-app</link>
<guid>https://brands.in/india-tv-steps-into-the-digital-arena-with-launch-of-its-new-ott-app</guid>
<description><![CDATA[ India TV launches its own OTT platform, offering on-demand news and entertainment to digital-savvy viewers. Explore how this strategic move reshapes its presence in India&#039;s streaming landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6846a8b705391.jpg" length="89734" type="image/jpeg"/>
<pubDate>Tue, 10 Jun 2025 01:26:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India TV, OTT app, Rajat Sharma, Hindi news app, digital news India, live news streaming, India TV app review, mobile news app, on-demand news, Aap Ki Adalat app, news app for NRI, India TV user experience, cross-device news streaming, personalized news alerts, India TV smart TV app</media:keywords>
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<item>
<title>Supriya Prasad: The Calm Force Steering India’s Loudest Newsroom</title>
<link>https://brands.in/supriya-prasad-Newsroom</link>
<guid>https://brands.in/supriya-prasad-Newsroom</guid>
<description><![CDATA[ Explore how Supriya Prasad’s composed leadership style has shaped one of India’s most dynamic and high-pressure newsrooms into a hub of impactful journalism. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6848f0608398e.jpg" length="88786" type="image/jpeg"/>
<pubDate>Sat, 07 Jun 2025 22:12:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Supriya Prasad, Aaj Tak leadership, India Today editorial director, TV Today Network, Supriya Prasad journalism, Indian news media leadership, behind the scenes media, newsroom leadership India, calm leadership journalism, Supriya Prasad profile, Indian journalism, editorial integrity, digital journalism India, media ethics India, newsroom management India</media:keywords>
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<item>
<title>Carrying the Voice Forward: Rajil Sayani’s Mission to Preserve Ameen Sayani’s Iconic Legacy</title>
<link>https://brands.in/carrying-the-voice-forward-rajil-sayanis-mission-to-preserve-ameen-sayanis-iconic-legacy</link>
<guid>https://brands.in/carrying-the-voice-forward-rajil-sayanis-mission-to-preserve-ameen-sayanis-iconic-legacy</guid>
<description><![CDATA[ Rajil Sayani, son of legendary broadcaster Ameen Sayani, takes on the mantle of preserving his father’s iconic radio legacy through modern storytelling and digital preservation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6848ec0427839.jpg" length="44556" type="image/jpeg"/>
<pubDate>Sat, 07 Jun 2025 22:00:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ameen Sayani, Binaca Geetmala, Indian radio, audio preservation, Rajil Sayani, voice archive, storytelling, Indian media history, radio nostalgia, cultural legacy, podcast, analog tapes, voice AI, Indian broadcasting, legacy preservation, digital archive, radio host, archival project, sound restoration, media heritage</media:keywords>
</item>

<item>
<title>Nisha Narayanan: The Visionary Redefining the Future of Indian Radio</title>
<link>https://brands.in/nisha-narayanan-the-visionary-redefining-the-future-of-indian-radio</link>
<guid>https://brands.in/nisha-narayanan-the-visionary-redefining-the-future-of-indian-radio</guid>
<description><![CDATA[ As the Managing Director and COO of RED FM and Magic FM, Nisha Narayanan is not just leading—she’s transforming the Indian radio industry through innovation, inclusion, and content reinvention. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_683acaed5dc07.jpg" length="66872" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 22:06:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Nisha Narayanan, RED FM, Magic FM, radio evolution, FM radio India, podcasting, social campaigns, digital media, Indian broadcast industry, audio entertainment, mental health awareness, LGBTQ+ inclusion, climate change radio, regional content, indie musicians, live radio events, smart audio technology, women in media, inclusive storytelling, urban adult listeners</media:keywords>
</item>

<item>
<title>ITV Network Expands Digital Strategy with Mayur Sharma Appointed as VP – SEO</title>
<link>https://brands.in/itv-network-expands-digital-strategy-with-mayur-sharma-appointed-as-vp-seo</link>
<guid>https://brands.in/itv-network-expands-digital-strategy-with-mayur-sharma-appointed-as-vp-seo</guid>
<description><![CDATA[ ITV Network appoints Mayur Sharma as Vice President - SEO, signaling a strategic push to strengthen its digital presence across platforms. Here’s how this move aligns with the network’s growth vision. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_683a66c09847f.jpg" length="68136" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 21:57:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ITV Network, Mayur Sharma, SEO, digital media, audience acquisition, content discoverability, Indian media, search visibility, news platforms, organic traffic, mobile news apps, video optimization, regional content, digital transformation, editorial strategy, search behavior, digital journalism, news industry, media appointments, data-driven content</media:keywords>
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<item>
<title>TV Today Network Posts Rs 6.15 Crore Net Profit in Q4: A Snapshot of Stability Amid Industry Flux</title>
<link>https://brands.in/tv-today-network-posts-rs-615-crore-net-profit-in-q4-a-snapshot-of-stability-amid-industry-flux</link>
<guid>https://brands.in/tv-today-network-posts-rs-615-crore-net-profit-in-q4-a-snapshot-of-stability-amid-industry-flux</guid>
<description><![CDATA[ TV Today Network reports a net profit of Rs 6.15 crore for Q4 FY2024, reflecting steady performance in a competitive media environment. Here’s what the numbers say about its strategic direction. ]]></description>
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<pubDate>Sat, 24 May 2025 21:53:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TV Today Network, Aaj Tak, India Today TV, Indian news media, Q4 earnings report, digital media growth, advertising revenue, OTT news, broadcast vs digital, operational efficiency, audience engagement, mobile-first content, Indian elections media, regional news platforms, YouTube news strategy, AI in news delivery, media profitability, digital transformation, Indian media companies, media content personalization</media:keywords>
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<item>
<title>Rajdeep Sardesai at 60: Reflecting on a Legacy of Bold Journalism and Sharp Storytelling</title>
<link>https://brands.in/rajdeep-sardesai-at-60-reflecting-on-a-legacy-of-bold-journalism-and-sharp-storytelling</link>
<guid>https://brands.in/rajdeep-sardesai-at-60-reflecting-on-a-legacy-of-bold-journalism-and-sharp-storytelling</guid>
<description><![CDATA[ As Rajdeep Sardesai turns 60, we look back on his impactful journey in Indian journalism—from fearless reporting to newsroom leadership—and his enduring influence on public discourse. ]]></description>
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<pubDate>Sat, 24 May 2025 21:48:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rajdeep Sardesai, Indian journalism, political reporting, media freedom, news anchor, television journalism, press accountability, Indian elections, media ethics, editorial voice, CNN-IBN, NDTV, Aaj Tak, news storytelling, Babri Masjid, Gujarat riots, journalist profile, veteran journalist, newsroom values, journalistic integrity</media:keywords>
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<item>
<title>Varun Kohli: A New&#45;Age Leader Shaping Business Through Purpose, Impact, and Empathy</title>
<link>https://brands.in/varun-kohli-a-new-age-leader-shaping-business-through-purpose-impact-and-empathy</link>
<guid>https://brands.in/varun-kohli-a-new-age-leader-shaping-business-through-purpose-impact-and-empathy</guid>
<description><![CDATA[ Explore how Varun Kohli&#039;s leadership style—rooted in purpose, empathy, and impact—is inspiring a modern approach to innovation and transformation in India’s corporate sector. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_683a69f485009.jpg" length="42102" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 21:36:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Varun Kohli, leadership, empathy, business strategy, emotional intelligence, corporate growth, organizational change, sustainable impact, human-centric management, business reinvention, digital transformation, inclusive work culture, mentoring, purpose-driven strategy, team empowerment, modern leadership traits, leadership inspiration, corporate social responsibility, mental wellness advocacy, business values</media:keywords>
</item>

<item>
<title>Supreme Court Ruling: Broadcasters Must Pay Both Service and Luxury Tax</title>
<link>https://brands.in/supreme-court-ruling-broadcasters-must-pay-both-service-and-luxury-tax</link>
<guid>https://brands.in/supreme-court-ruling-broadcasters-must-pay-both-service-and-luxury-tax</guid>
<description><![CDATA[ In a landmark ruling, the Supreme Court of India confirms that broadcasters are liable to pay both service tax and luxury tax. The decision reinforces dual taxation norms for media services. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6831592f57e38.jpg" length="83506" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 21:29:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Supreme Court, broadcasters, service tax, luxury tax, GST, cable TV, DTH operators, tax liability, legal ruling, media regulation, Indian broadcasting, tax compliance, constitutional validity, tax audit, state government tax, tax framework, regulatory clarity, legal precedent, media law, broadcasting industry India</media:keywords>
</item>

<item>
<title>Zee Entertainment’s Bold Pivot: On the Path to Becoming a Digital Powerhouse?</title>
<link>https://brands.in/zee-entertainments-bold-pivot-on-the-path-to-becoming-a-digital-powerhouse</link>
<guid>https://brands.in/zee-entertainments-bold-pivot-on-the-path-to-becoming-a-digital-powerhouse</guid>
<description><![CDATA[ Zee Entertainment is transforming into a digital-first media company. Explore how Zee5, data-driven growth, and regional content are powering its journey to becoming a digital powerhouse. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682ac5b278471.jpg" length="49978" type="image/jpeg"/>
<pubDate>Mon, 19 May 2025 21:46:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zee Entertainment, Zee5, OTT platforms, digital streaming, Indian media, original content, regional content, subscription model, ad monetization, data-driven strategy, content personalization, digital advertising, media transformation, global expansion, viewer engagement, creator ecosystem, AVOD SVOD, smart TV distribution, brand repositioning, digital-first media</media:keywords>
</item>

<item>
<title>JioStar Expands Regional Sports Content to Strengthen Presence Ahead of IPL Season</title>
<link>https://brands.in/jiostar-expands-regional-sports-content-to-strengthen-presence-ahead-of-ipl-season</link>
<guid>https://brands.in/jiostar-expands-regional-sports-content-to-strengthen-presence-ahead-of-ipl-season</guid>
<description><![CDATA[ JioStar strengthens its regional sports content portfolio ahead of IPL to capture wider audiences, leveraging local languages, influencer partnerships, and digital integration. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682abcd770470.jpg" length="46238" type="image/jpeg"/>
<pubDate>Mon, 19 May 2025 21:10:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar, IPL 2025, regional content, sports media, cricket broadcasting, local language commentary, digital sports streaming, vernacular content, influencer marketing, regional talent, Indian media strategy, sports entertainment, fan engagement, regional advertising, digital integration, OTT content India, content localization, cricket in India, Tier II Tier III markets, regional viewership</media:keywords>
</item>

<item>
<title>The Press Club of India Demands Unconditional Release of Journalist Bahubali Shah</title>
<link>https://brands.in/the-press-club-of-india-demands-unconditional-release-of-journalist-bahubali-shah</link>
<guid>https://brands.in/the-press-club-of-india-demands-unconditional-release-of-journalist-bahubali-shah</guid>
<description><![CDATA[ The Press Club of India has strongly demanded the immediate and unconditional release of Bahubali Shah, a senior journalist from Gujarat Samachar. The arrest has raised serious concerns over press freedom in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68284df7c9358.jpg" length="68420" type="image/jpeg"/>
<pubDate>Sun, 18 May 2025 00:51:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bahubali Shah, Gujarat Samachar journalist arrest, Press Club of India statement, press freedom India, journalist rights, freedom of the press, media suppression, Bahubali Shah release, PCI on media freedom</media:keywords>
</item>

<item>
<title>Sudhir Chaudhary&amp;apos;s &amp;apos;Decode’ nears 1M views in 24 hrs, redefines DD News&amp;apos; reach</title>
<link>https://brands.in/sudhir-chaudharys-decode-nears-1m-views-in-24-hrs-redefines-dd-news-reach</link>
<guid>https://brands.in/sudhir-chaudharys-decode-nears-1m-views-in-24-hrs-redefines-dd-news-reach</guid>
<description><![CDATA[ Sudhir Chaudhary’s new show ‘Decode’ on DD News garners nearly 1 million views in just 24 hours, signaling a dramatic expansion in the reach and relevance of India’s public broadcaster. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68282e92cb9a5.jpg" length="59881" type="image/jpeg"/>
<pubDate>Sat, 17 May 2025 22:37:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DD News, Decode, Sudhir Chaudhary, Indian news, public broadcasting, news analysis, YouTube views, journalism, media landscape, government media, digital news, explainer show, media innovation, Indian broadcasting, social media engagement, news commentary, viewer reactions, storytelling, national debates, long-form journalism</media:keywords>
</item>

<item>
<title>OTTplay Premium and GTPL Hathway Launch GTPL Genie+: A Unified Entertainment Experience for Digital India</title>
<link>https://brands.in/ottplay-premium-and-gtpl-hathway-launch-gtpl-genie-a-unified-entertainment-experience-for-digital-india</link>
<guid>https://brands.in/ottplay-premium-and-gtpl-hathway-launch-gtpl-genie-a-unified-entertainment-experience-for-digital-india</guid>
<description><![CDATA[ OTTplay Premium partners with GTPL Hathway to introduce GTPL Genie+, an all-in-one OTT content platform offering access to multiple streaming services through a single subscription for cable and broadband users. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68282caa30c45.jpg" length="62674" type="image/jpeg"/>
<pubDate>Sat, 17 May 2025 22:29:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>GTPL Genie+, OTTplay Premium, OTT platforms, OTT subscription, cable TV India, broadband users, regional content, content aggregation, digital inclusion, India streaming, OTT bundle, unified dashboard, cable OTT integration, set-top box, AI recommendations, personalized streaming, OTT in semi-urban India, smart content access, India media landscape, broadband entertainment</media:keywords>
</item>

<item>
<title>ALTT Unveils ‘Kutingg’: A Bold New Vertical Content Category for Gen&#45;Z Viewers</title>
<link>https://brands.in/altt-unveils-kutingg-a-bold-new-vertical-content-category-for-gen-z-viewers</link>
<guid>https://brands.in/altt-unveils-kutingg-a-bold-new-vertical-content-category-for-gen-z-viewers</guid>
<description><![CDATA[ ALTT introduces &#039;Kutingg,&#039; a fresh vertical content format designed to engage India&#039;s mobile-first youth audience. Discover how this new launch blends snackable entertainment with social storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826e5b6982da.jpg" length="52694" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 23:14:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ALTT, vertical content, short videos, mobile entertainment, Gen-Z viewers, digital series, storytelling, app-based content, mobile-first video, short series, OTT platforms, digital consumption, quick binge content, mobile shows, youth-focused content, Indian OTT, content innovation, creator collaborations, video engagement, content trends India</media:keywords>
</item>

<item>
<title>LinkedIn Faces Job Cuts Amid Microsoft’s Global Workforce Restructuring</title>
<link>https://brands.in/linkedin-faces-job-cuts-amid-microsofts-global-workforce-restructuring</link>
<guid>https://brands.in/linkedin-faces-job-cuts-amid-microsofts-global-workforce-restructuring</guid>
<description><![CDATA[ Microsoft&#039;s latest round of layoffs has impacted LinkedIn globally. While the full extent in India is yet to be known, the move reflects Microsoft&#039;s shift toward AI and operational realignment. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68257d33e6e69.jpg" length="50772" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 21:36:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>LinkedIn, Microsoft, job cuts, tech layoffs, workforce restructuring, AI integration, cloud computing, LinkedIn India, job seekers, Satya Nadella, LinkedIn Learning, professional networking, employee transition, digital transformation, career tools, automation, post-pandemic hiring, engineering layoffs, operational efficiency, tech industry trends</media:keywords>
</item>

<item>
<title>FTA Channels on the Rise: Time for Pay TV to Rethink Its Strategy?</title>
<link>https://brands.in/fta-channels-on-the-rise-time-for-pay-tv-to-rethink-its-strategy</link>
<guid>https://brands.in/fta-channels-on-the-rise-time-for-pay-tv-to-rethink-its-strategy</guid>
<description><![CDATA[ As Free-to-Air (FTA) channels gain popularity among cost-conscious viewers, the Pay TV industry must rethink its value proposition to stay relevant in an evolving media landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68257999f1be5.jpg" length="160388" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 21:20:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FTA channels, Pay TV, DD Free Dish, OTT platforms, television broadcasting, subscription TV, rural entertainment, advertising revenue, content variety, regional programming, India TV industry, set-top box, viewer behavior, channel bundling, hybrid TV models, content strategy, TRPs, digital inclusion, media consumption trends, household budget entertainment</media:keywords>
</item>

<item>
<title>Honoring Kartikeya Sharma: A Visionary Leader Shaping India’s Media and Social Impact Landscape</title>
<link>https://brands.in/honoring-kartikeya-sharma-a-visionary-leader-shaping-indias-media-and-social-impact-landscape</link>
<guid>https://brands.in/honoring-kartikeya-sharma-a-visionary-leader-shaping-indias-media-and-social-impact-landscape</guid>
<description><![CDATA[ As Kartikeya Sharma celebrates his birthday, we reflect on his inspiring journey as a media entrepreneur, philanthropist, and thought leader driving transformation across sectors. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684965f273cbf.jpg" length="46118" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 22:50:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kartikeya Sharma, iTV Network, Indian media, public service, journalism, youth empowerment, civic rights, philanthropy, leadership, digital media, regional news, entrepreneurship, public policy, social impact, technology in media</media:keywords>
</item>

<item>
<title>Far from Obsolete: Why Television Remains a Powerful Economic Force in 2025</title>
<link>https://brands.in/far-from-obsolete-why-television-remains-a-powerful-economic-force-in-2025</link>
<guid>https://brands.in/far-from-obsolete-why-television-remains-a-powerful-economic-force-in-2025</guid>
<description><![CDATA[ Despite the rise of digital media, television remains a dominant force in advertising and content delivery. Discover why TV still works and continues to hold economic value in the modern media landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68242a632411a.jpg" length="59669" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 21:30:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>television, advertising, brand awareness, media strategy, digital marketing, TV commercials, mass communication, regional media, consumer trust, live events, media planning, influencer marketing, advertising ROI, brand equity, marketing integration</media:keywords>
</item>

<item>
<title>Prime Video India to Introduce Ads – Viewers Must Pay Extra to Stream Ad&#45;Free</title>
<link>https://brands.in/prime-video-india-to-introduce-ads-viewers-must-pay-extra-to-stream-ad-free</link>
<guid>https://brands.in/prime-video-india-to-introduce-ads-viewers-must-pay-extra-to-stream-ad-free</guid>
<description><![CDATA[ Amazon Prime Video users in India will now see ads during shows and movies unless they pay an additional ₹699 annually for an ad-free experience. Here&#039;s everything you need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682428d714748.jpg" length="45882" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 21:23:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Prime Video, Amazon India, OTT streaming, online entertainment, ad-supported streaming, Indian streaming services, Prime subscription, streaming ads, digital content India, Amazon Originals, Prime membership upgrade, entertainment choices, user experience streaming, subscription fatigue, media consumption India</media:keywords>
</item>

<item>
<title>Sudhir Chaudhary Flags Impersonation: Fake YouTube Channel Misuses His Name</title>
<link>https://brands.in/sudhir-chaudhary-flags-impersonation-fake-youtube-channel-misuses-his-name</link>
<guid>https://brands.in/sudhir-chaudhary-flags-impersonation-fake-youtube-channel-misuses-his-name</guid>
<description><![CDATA[ Senior journalist Sudhir Chaudhary has exposed a fake YouTube channel using his name and likeness without consent. The article explores how digital impersonation threatens journalistic credibility, the steps taken by Chaudhary to warn viewers, and tips to identify fraudulent online content. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68219e56900ca.jpg" length="58312" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 23:08:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sudhir Chaudhary, fake YouTube channel, impersonation, misinformation, cybercrime, YouTube policy, journalism ethics, media credibility, content verification, fake news, digital safety, public trust, cyber accountability, digital impersonation, online fraud, media literacy, social media identity theft, responsible content, verified accounts, online reputation management</media:keywords>
</item>

<item>
<title>IPL Chairman Hints at Immediate Restart: Signals Green Light for Cricket’s Return</title>
<link>https://brands.in/ipl-chairman-hints-at-immediate-restart-signals-green-light-for-crickets-return</link>
<guid>https://brands.in/ipl-chairman-hints-at-immediate-restart-signals-green-light-for-crickets-return</guid>
<description><![CDATA[ The IPL Chairman has hinted at an immediate restart of the tournament. Discover what this means for cricket fans, franchises, and the future of the league in 2025. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682184692777f.jpg" length="64100" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 21:19:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL, cricket news, Indian Premier League, BCCI, franchise cricket, cricket fans India, cricket tournament update, sports broadcasting, cricket schedule India, team owners IPL, IPL crowd management, IPL merchandise, cricket league operations, cricket matches India, sports event revival India</media:keywords>
</item>

<item>
<title>Digital Video Ad Spends to Surpass TV by 2026, Says Amazon MX Player’s Karan Bedi</title>
<link>https://brands.in/digital-video-ad-spends-to-surpass-tv-by-2026-says-amazon-mx-players-karan-bedi</link>
<guid>https://brands.in/digital-video-ad-spends-to-surpass-tv-by-2026-says-amazon-mx-players-karan-bedi</guid>
<description><![CDATA[ Amazon MX Player CEO Karan Bedi predicts digital video ad spending will surpass TV by 2026 in India, driven by mobile-first content, targeted ads, and real-time engagement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684a684b5e611.jpg" length="48851" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 22:08:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>digital advertising, video marketing, streaming platforms India, TV ad decline, mobile data usage, ad tech innovation, digital content consumption, regional content growth, OTT advertising, branded content, real-time campaign optimization, internet users India, audience targeting, digital transformation, media landscape shift</media:keywords>
</item>

<item>
<title>Prime Video Partners with CJ ENM to Boost Global Korean Content Lineup</title>
<link>https://brands.in/prime-video-partners-with-cj-enm-to-boost-global-korean-content-lineup</link>
<guid>https://brands.in/prime-video-partners-with-cj-enm-to-boost-global-korean-content-lineup</guid>
<description><![CDATA[ Amazon’s Prime Video has announced a strategic collaboration with South Korean entertainment powerhouse CJ ENM, aimed at expanding its lineup of Korean dramas, films, and reality shows to a broader global audience. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681eea37ee022.jpg" length="26125" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 21:55:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Korean dramas, Prime Video originals, global streaming, Korean content expansion, Studio Dragon, Hallyu wave, international K-content, Asian entertainment, streaming platforms, Korean reality shows, CJ ENM productions, Prime Video streaming, global content distribution, cross-border storytelling, entertainment partnerships, Korean TV shows, online streaming platforms, global media collaboration, Korean movies, premium K-content</media:keywords>
</item>

<item>
<title>Netflix Revamps Interface with Generative AI to Enhance Content Discovery Experience</title>
<link>https://brands.in/netflix-revamps-interface-with-generative-ai-to-enhance-content-discovery-experience-217</link>
<guid>https://brands.in/netflix-revamps-interface-with-generative-ai-to-enhance-content-discovery-experience-217</guid>
<description><![CDATA[ Netflix rolls out a redesigned interface with GenAI integration, enabling personalized content discovery, smarter search, and AI-curated playlists to enhance user engagement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681ee2d2f1b82.jpg" length="39590" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 21:23:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix redesign, AI in entertainment, GenAI Netflix, streaming user experience, content discovery, Netflix interface upgrade, smart TV navigation, personalized playlists, viewer engagement, digital content browsing, streaming innovation, Netflix product update, AI in UX design, user-friendly streaming platforms, interactive search</media:keywords>
</item>

<item>
<title>BCCI Temporarily Suspends TATA IPL 2025 for a Week Effective Immediately</title>
<link>https://brands.in/bcci-temporarily-suspends-tata-ipl-2025-for-a-week-effective-immediately</link>
<guid>https://brands.in/bcci-temporarily-suspends-tata-ipl-2025-for-a-week-effective-immediately</guid>
<description><![CDATA[ BCCI halts TATA IPL 2025 for a week with immediate effect, citing undisclosed reasons. Franchises and fans await updates as the league takes a temporary pause. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681ee1a729ecd.jpg" length="59868" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 21:18:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL 2025, Indian Premier League, BCCI update, cricket tournament delay, sports event management, player fitness, IPL fans, franchise training, cricket scheduling, match postponement, TATA IPL, India cricket news, cricket league suspension, sports broadcasting, team strategy, cricket fans reaction, live sports disruption, cricket logistics, international cricket updates, IPL cricket updates</media:keywords>
</item>

<item>
<title>Gaurav Sawant Commands Prime&#45;Time Spotlight Amid Indo&#45;Pak Tensions with &amp;apos;India First, Nation Always&amp;apos;</title>
<link>https://brands.in/gaurav-sawant-commands-prime-time-spotlight-amid-indo-pak-tensions-with-india-first-nation-always</link>
<guid>https://brands.in/gaurav-sawant-commands-prime-time-spotlight-amid-indo-pak-tensions-with-india-first-nation-always</guid>
<description><![CDATA[ Gaurav Sawant’s “India First” leads with credible, calm defense coverage during Indo-Pak tensions, spotlighting national security with clarity and responsibility. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684a6d116c159.jpg" length="39611" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 22:08:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>defense journalism, national security, India-Pakistan news, prime-time news India, responsible journalism, military updates, strategic affairs, Indian media, real-time news, factual reporting, expert commentary, Indo-Pak conflict, patriotic journalism, verified news, defense strategy, diplomatic analysis, fake news prevention, viewer trust, news credibility, geopolitical reporting</media:keywords>
</item>

<item>
<title>FY2025: A Mixed Bag of Results for India’s Leading Broadcasters</title>
<link>https://brands.in/fy2025-a-mixed-bag-of-results-for-indias-leading-broadcasters</link>
<guid>https://brands.in/fy2025-a-mixed-bag-of-results-for-indias-leading-broadcasters</guid>
<description><![CDATA[ India’s top broadcasters report mixed results in FY2025, with digital growth offsetting TV challenges amid shifting ad trends and evolving viewer habits. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d9749d6955.jpg" length="72181" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 21:49:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>broadcasting landscape, digital transformation, OTT platforms, Indian television, media consumption trends, ad revenue recovery, streaming services, consumer behavior, subscription revenue, advertising trends, content licensing, mobile data usage, regional entertainment, influencer marketing, election advertising, consolidation in media, media platform competition, personalized content, cross-platform strategies, Indian entertainment sector</media:keywords>
</item>

<item>
<title>Coldplay’s Ahmedabad Concert Lights Up India with a ₹641 Crore Powerhouse Performance</title>
<link>https://brands.in/coldplays-ahmedabad-concert-lights-up-india-with-a-641-crore-powerhouse-performance</link>
<guid>https://brands.in/coldplays-ahmedabad-concert-lights-up-india-with-a-641-crore-powerhouse-performance</guid>
<description><![CDATA[ Coldplay’s Ahmedabad concert drew massive crowds and ₹641 crore in impact, redefining India’s live music scene with scale, emotion, and sustainability. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d91788711f.jpg" length="70393" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 21:24:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Coldplay concert, Indian live music, international music tours, concert economy India, stadium concerts, Chris Martin live, live music experience, concert tourism, fan engagement, music merchandise, music sponsorships, event production India, global music events, sustainable concerts, eco-conscious performances, Indian concert venues, live entertainment industry, concert fan reactions, Coldplay India social buzz, live event marketing India</media:keywords>
</item>

<item>
<title>GroupM’s Ashwin Padmanabhan: OTTs Must Adopt a Tech&#45;Mindset to Monetize Effectively</title>
<link>https://brands.in/groupms-ashwin-padmanabhan-otts-must-adopt-a-tech-mindset-to-monetize-effectively</link>
<guid>https://brands.in/groupms-ashwin-padmanabhan-otts-must-adopt-a-tech-mindset-to-monetize-effectively</guid>
<description><![CDATA[ GroupM’s Ashwin Padmanabhan urges OTTs to adopt tech-company strategies—data, personalization, and innovation—to drive effective monetization in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684a732e0d59c.jpg" length="46101" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 20:54:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Indian OTT market, Ashwin Padmanabhan insights, GroupM India OTT, digital advertising India, streaming platforms India, content strategy for OTT, audience analytics, user engagement OTT, media and entertainment India, mobile-first viewers India, hybrid OTT models, viewer retention strategies, OTT vs traditional TV, technology in digital media, advertising ROI on OTT</media:keywords>
</item>

<item>
<title>Why TV Still Reigns Supreme in Ad Engagement Over Social Media</title>
<link>https://brands.in/why-tv-still-reigns-supreme-in-ad-engagement-over-social-media</link>
<guid>https://brands.in/why-tv-still-reigns-supreme-in-ad-engagement-over-social-media</guid>
<description><![CDATA[ Despite the rise of digital platforms, television remains the most effective medium for capturing consumer attention. A recent study shows that ad attentiveness on TV is 115% higher than on social media — a surprising insight in today’s screen-saturated world. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681aec6b33a0d.jpg" length="51603" type="image/jpeg"/>
<pubDate>Wed, 07 May 2025 21:15:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>television ads, social media marketing, digital advertising, consumer attention, ad engagement, marketing strategy, ad fatigue, brand messaging, TV commercials, multitasking behavior, ad recall, marketing channels, media mix, advertising effectiveness, audience targeting, video ads, prime time TV, marketing trends, content consumption habits, advertising platforms</media:keywords>
</item>

<item>
<title>Why Family&#45;Friendly Content Is Becoming the Next Big Opportunity for OTT Platforms in India</title>
<link>https://brands.in/why-family-friendly-content-is-becoming-the-next-big-opportunity-for-ott-platforms-in-india</link>
<guid>https://brands.in/why-family-friendly-content-is-becoming-the-next-big-opportunity-for-ott-platforms-in-india</guid>
<description><![CDATA[ India’s OTT landscape is evolving rapidly, and the next big opportunity lies in creating engaging, inclusive content for the whole family. Here&#039;s why family-oriented entertainment is set to become the key driver for OTT growth in the coming years. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681aeb87c8157.jpg" length="77872" type="image/jpeg"/>
<pubDate>Wed, 07 May 2025 21:12:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>OTT platforms India, digital entertainment, Indian web series, family viewing habits, semi-urban streaming audience, Indian household content, rural India OTT growth, multi-generational content, emotional drama, clean comedy shows, Indian family life, audience engagement, subscription trends, digital storytelling, regional content, nostalgia shows, animation for kids, Indian content strategy, OTT advertising, Indian streaming services</media:keywords>
</item>

<item>
<title>Monika Shergill: Competing with Global Giants like Netflix, Not Just Local Players</title>
<link>https://brands.in/monika-shergill-competing-with-global-giants-like-netflix-not-just-local-players</link>
<guid>https://brands.in/monika-shergill-competing-with-global-giants-like-netflix-not-just-local-players</guid>
<description><![CDATA[ Monika Shergill, Vice President of Content at Netflix India, discusses how the streaming giant views competition beyond India’s borders. Her statement reveals Netflix’s global vision and content strategy designed to keep India at the heart of global streaming innovation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684a88508b16e.jpg" length="47195" type="image/jpeg"/>
<pubDate>Wed, 07 May 2025 21:06:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix India, Indian OTT market, streaming platforms, global entertainment, content strategy, Indian series, OTT competition, original series, Indian filmmakers, cultural storytelling, global audience, international content, Netflix originals, regional creators, K-dramas, global streaming trends, storytelling quality, digital entertainment, Monika Shergill, OTT platform rivalry</media:keywords>
</item>

<item>
<title>Indian Media &amp;amp; Entertainment Industry Hits $29.4 Billion Milestone in 2024: EY&#45;MIB Report</title>
<link>https://brands.in/indian-media-entertainment-industry-hits-294-billion-milestone-in-2024-ey-mib-report</link>
<guid>https://brands.in/indian-media-entertainment-industry-hits-294-billion-milestone-in-2024-ey-mib-report</guid>
<description><![CDATA[ India&#039;s media and entertainment industry achieved a major milestone in 2024, touching $29.4 billion in value. This blog explores the key growth drivers including digital media expansion, regional content demand, advertising recovery, and policy support, as outlined in the latest EY-MIB report. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6819b0138d094.jpg" length="61200" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 22:45:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Indian M&amp;E industry 2024, media and entertainment sector growth, EY MIB report India, digital media in India, regional OTT platforms, advertising recovery 2024, India animation and gaming industry</media:keywords>
</item>

<item>
<title>Ashish Sehgal Bats for a Unified TV Rating System to Streamline Indian Broadcast Industry</title>
<link>https://brands.in/ashish-sehgal-bats-for-a-unified-tv-rating-system-to-streamline-indian-broadcast-industry</link>
<guid>https://brands.in/ashish-sehgal-bats-for-a-unified-tv-rating-system-to-streamline-indian-broadcast-industry</guid>
<description><![CDATA[ Zee Media’s Chief Growth Officer, Ashish Sehgal, has called for a unified TV rating currency to ensure transparency, consistency, and trust in India&#039;s broadcast measurement ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684a9606aeebf.jpg" length="37011" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 22:25:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords></media:keywords>
</item>

<item>
<title>Why Linear TV Ads Still Hold Power: Consumer Attention 115% Higher Than Social Media</title>
<link>https://brands.in/why-linear-tv-ads-still-hold-power-consumer-attention-115-higher-than-social-media</link>
<guid>https://brands.in/why-linear-tv-ads-still-hold-power-consumer-attention-115-higher-than-social-media</guid>
<description><![CDATA[ A recent study shows consumer attentiveness to ads is 115% higher on traditional linear TV compared to social media. Here&#039;s what that means for marketers rethinking their ad spend strategies. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68188c747c581.jpg" length="73293" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 02:01:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>linear TV, social media ads, attention metrics, ad recall, media planning, brand engagement, digital advertising, TV commercials, viewer behavior, emotional response, marketing strategy, hybrid media strategy, audience targeting, consumer attention, advertising trends 2024</media:keywords>
</item>

<item>
<title>Supriya Prasad Takes Charge Across India Today Group’s News Brands</title>
<link>https://brands.in/supriya-prasad-takes-charge-across-india-today-groups-news-brands</link>
<guid>https://brands.in/supriya-prasad-takes-charge-across-india-today-groups-news-brands</guid>
<description><![CDATA[ Veteran journalist Supriya Prasad has been appointed to lead editorial operations across all India Today news brands, signaling a unified leadership vision for one of India&#039;s top media houses. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6848f0608398e.jpg" length="88786" type="image/jpeg"/>
<pubDate>Mon, 05 May 2025 22:53:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India Today, Supriya Prasad, Aaj Tak, Indian journalism, newsroom leadership, broadcast news, editorial strategy, digital media, mobile news platforms, media industry changes, TV news anchors, news content innovation, news brand integration, trusted journalism, news platform leadership, media house transformation, short-form news, news credibility, Indian news brands, digital storytelling</media:keywords>
</item>

<item>
<title>NBDA Advises Indian News Channels to Avoid Featuring Pakistan&#45;Based Commentators</title>
<link>https://brands.in/nbda-advises-indian-news-channels-to-avoid-featuring-pakistan-based-commentators</link>
<guid>https://brands.in/nbda-advises-indian-news-channels-to-avoid-featuring-pakistan-based-commentators</guid>
<description><![CDATA[ The News Broadcasters and Digital Association (NBDA) has issued a new advisory discouraging Indian news channels from hosting Pakistan-based commentators. Here&#039;s what the move means for television news and public discourse. ]]></description>
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<pubDate>Mon, 05 May 2025 22:47:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NBDA, Indian news channels, Pakistan commentators, Indo-Pak relations, news broadcasting ethics, media guidelines, television debates, national security, public discourse, journalism standards, editorial responsibility, media polarization, cross-border discussions, fake news prevention, responsible news coverage, news advisory India, Indian media policy, news debate panelists, news credibility, misinformation in media</media:keywords>
</item>

<item>
<title>Why Storytelling Remains the North Star for Every Great Brand</title>
<link>https://brands.in/why-storytelling-remains-the-north-star-for-every-great-brand</link>
<guid>https://brands.in/why-storytelling-remains-the-north-star-for-every-great-brand</guid>
<description><![CDATA[ In a world of data, speed, and automation, storytelling still reigns as the most powerful compass guiding meaningful brand connections. Here&#039;s why it continues to be every brand&#039;s north star. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68185da501acc.jpg" length="64624" type="image/jpeg"/>
<pubDate>Mon, 05 May 2025 22:42:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>brand storytelling, marketing strategies, emotional branding, customer connection, narrative marketing, storytelling techniques, authentic brand voice, brand values, digital marketing trends, marketing communication, brand identity, brand loyalty, consumer engagement, marketing emotions, campaign storytelling, storytelling in advertising, purpose-driven brands, memorable branding, storytelling impact, brand trust</media:keywords>
</item>

<item>
<title>Global Eyes on India: 25% of Prime Video’s Indian Content Views Come from Abroad</title>
<link>https://brands.in/global-eyes-on-india-25-of-prime-videos-indian-content-views-come-from-abroad</link>
<guid>https://brands.in/global-eyes-on-india-25-of-prime-videos-indian-content-views-come-from-abroad</guid>
<description><![CDATA[ Prime Video reveals that nearly 25% of its Indian content is being streamed outside India, highlighting the growing global appetite for regional stories, Bollywood, and diverse Indian narratives. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68184a3299052.jpg" length="90047" type="image/jpeg"/>
<pubDate>Mon, 05 May 2025 21:19:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Indian content, Prime Video, OTT platforms, global streaming, Indian web series, Bollywood, regional drama, Indian diaspora, subtitles and dubbing, soft power, international audience, Indian originals, digital entertainment, cultural storytelling, Indian creators</media:keywords>
</item>

<item>
<title>India’s Spirit Is Captivating the World: Nita Ambani’s Vision of a Rising Nation</title>
<link>https://brands.in/indias-spirit-is-captivating-the-world-nita-ambanis-vision-of-a-rising-nation</link>
<guid>https://brands.in/indias-spirit-is-captivating-the-world-nita-ambanis-vision-of-a-rising-nation</guid>
<description><![CDATA[ Nita Ambani reflects on how India’s cultural confidence, innovation, and global leadership are inspiring the world like never before. A look at the spirit of modern India through her lens. ]]></description>
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<pubDate>Sat, 03 May 2025 23:35:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India, Nita Ambani, global influence, cultural roots, innovation, inclusive growth, women empowerment, youth progress, Indian diaspora, soft power, global citizenship, Indian traditions, entrepreneurship in India, leadership, India G20 role</media:keywords>
</item>

<item>
<title>India’s Pay TV Market Still Holds Strong, Says Media Veteran Uday Shankar</title>
<link>https://brands.in/indias-pay-tv-market-still-holds-strong-says-media-veteran-uday-shankar</link>
<guid>https://brands.in/indias-pay-tv-market-still-holds-strong-says-media-veteran-uday-shankar</guid>
<description><![CDATA[ Despite digital disruption, India&#039;s Pay TV market remains vibrant and full of potential. Uday Shankar shares insights into why the sector continues to be a critical part of the country&#039;s media ecosystem. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6815c633d77a3.jpg" length="63152" type="image/jpeg"/>
<pubDate>Sat, 03 May 2025 23:31:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pay TV, OTT platforms, cable TV India, Uday Shankar, Indian households, media consumption, TV advertising, rural entertainment, DTH services, Indian broadcast industry, family viewing habits, TV affordability, digital transformation, smart TV features, television relevance</media:keywords>
</item>

<item>
<title>India’s Rising Spotlight: How ICH Initiatives Are Drawing Global Filmmakers to the Country</title>
<link>https://brands.in/indias-rising-spotlight-how-ich-initiatives-are-drawing-global-filmmakers-to-the-country</link>
<guid>https://brands.in/indias-rising-spotlight-how-ich-initiatives-are-drawing-global-filmmakers-to-the-country</guid>
<description><![CDATA[ India’s Ministry of Information &amp; Broadcasting, through ICH initiatives, has successfully positioned the country as a preferred destination for international film productions. Discover how this shift is redefining India’s global film presence. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6815b91b4287a.jpg" length="97656" type="image/jpeg"/>
<pubDate>Sat, 03 May 2025 22:35:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India, filmmaking, international productions, film cooperation, co-productions, film subsidies, cultural heritage, foreign films, scenic locations India, film permits, government support, shooting in India, ICH cell, tourism and cinema, film facilitation</media:keywords>
</item>

<item>
<title>WAVES Bazaar 2025 Seals ₹250 Crore in Deals and Paves Path for Global Collaborations</title>
<link>https://brands.in/waves-bazaar-2025-seals-250-crore-in-deals-and-paves-path-for-global-collaborations</link>
<guid>https://brands.in/waves-bazaar-2025-seals-250-crore-in-deals-and-paves-path-for-global-collaborations</guid>
<description><![CDATA[ WAVES Bazaar 2025 closes with over ₹250 crore worth of business deals and multiple international partnerships, signaling India&#039;s growing influence in global media, entertainment, and digital content sectors. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6815b22aedbe1.jpg" length="79963" type="image/jpeg"/>
<pubDate>Sat, 03 May 2025 22:05:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WAVES Bazaar, Indian media industry, content summit, film co-productions, OTT platforms, animation studios, media deals, Indian broadcasters, content creators, digital publishing, cultural diplomacy, Sanjay Jaju, international media partnerships, India storytelling, regional cinema</media:keywords>
</item>

<item>
<title>Top Content Studios Unite to Launch Madlab Alpha: A New Era of Creative Innovation</title>
<link>https://brands.in/top-content-studios-unite-to-launch-madlab-alpha-a-new-era-of-creative-innovation</link>
<guid>https://brands.in/top-content-studios-unite-to-launch-madlab-alpha-a-new-era-of-creative-innovation</guid>
<description><![CDATA[ Madlab Alpha marks a bold new chapter in digital storytelling as top content studios collaborate to create a powerhouse dedicated to next-gen content, technology, and brand experiences. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6815b138ee606.jpg" length="83758" type="image/jpeg"/>
<pubDate>Sat, 03 May 2025 22:01:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Madlab Alpha, content creation, storytelling, Indian media industry, branded content, digital campaigns, OTT projects, advertising studios, creative collaboration, immersive formats, media innovation, cross-platform storytelling, original IP, content creators, content technology</media:keywords>
</item>

<item>
<title>One TV Rating System Isn’t Enough Anymore: Why India Needs a New Framework for the Digital Age</title>
<link>https://brands.in/one-tv-rating-system-isnt-enough-anymore-why-india-needs-a-new-framework-for-the-digital-age</link>
<guid>https://brands.in/one-tv-rating-system-isnt-enough-anymore-why-india-needs-a-new-framework-for-the-digital-age</guid>
<description><![CDATA[ As digital platforms disrupt traditional TV consumption, TRAI Chairman emphasizes the urgent need for new, inclusive audience measurement frameworks beyond a single TV rating agency. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681464c01e3bc.jpg" length="69598" type="image/jpeg"/>
<pubDate>Fri, 02 May 2025 22:23:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TRAI, TV ratings, audience measurement, digital entertainment, smart TVs, OTT platforms, streaming content, advertising, broadcasters, media industry, content creators, YouTube viewership, regulatory framework, transparency, multiple rating agencies, on-demand viewing, viewer behavior, India media ecosystem, mobile streaming, cross-device engagement</media:keywords>
</item>

<item>
<title>Collective Artists Network Launches &amp;apos;Collective Media Network&amp;apos; to Redefine Modern Storytelling</title>
<link>https://brands.in/collective-artists-network-launches-collective-media-network-to-redefine-modern-storytelling</link>
<guid>https://brands.in/collective-artists-network-launches-collective-media-network-to-redefine-modern-storytelling</guid>
<description><![CDATA[ Collective Artists Network launches Collective Media Network, unifying its content platforms to innovate in storytelling and audience engagement across India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6812cefc0806e.jpg" length="105034" type="image/jpeg"/>
<pubDate>Wed, 30 Apr 2025 00:24:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Collective Media Network, Collective Artists Network, content strategy, AI influencers, regional storytelling, youth engagement, Indian digital media, virtual content creators, content platforms India, cultural programming, content innovation, modern parenting content, new media India, content distribution, pop culture storytelling</media:keywords>
</item>

<item>
<title>JioStar Adds 1.5 Million TV Households in First 10 Days of IPL 2025, Aiming for 5 Million by Season&amp;apos;s End</title>
<link>https://brands.in/jiostar-adds-15-million-tv-households-in-first-10-days-of-ipl-2025-aiming-for-5-million-by-seasons-end</link>
<guid>https://brands.in/jiostar-adds-15-million-tv-households-in-first-10-days-of-ipl-2025-aiming-for-5-million-by-seasons-end</guid>
<description><![CDATA[ JioStar expands its pay-TV reach by 1.5 million households in the first 10 days of IPL 2025, aiming for 5 million by season&#039;s end, showcasing the enduring strength of traditional television in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6812d0b8f1bd1.jpg" length="91555" type="image/jpeg"/>
<pubDate>Tue, 29 Apr 2025 23:15:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar, JioHotstar, IPL 2025, pay-TV, digital streaming, India entertainment market, live sports content, OTT platforms, Disney, Reliance, streaming app, content library, sports broadcasting, viewer engagement, TV and digital integration</media:keywords>
</item>

<item>
<title>Netflix India Refines Content Marketing: Early Film Promotions and Post&#45;Launch Series Buzz</title>
<link>https://brands.in/netflix-india-refines-content-marketing-early-film-promotions-and-post-launch-series-buzz</link>
<guid>https://brands.in/netflix-india-refines-content-marketing-early-film-promotions-and-post-launch-series-buzz</guid>
<description><![CDATA[ Netflix India tailors its marketing approach with early promotions for films like The Archies and post-launch buzz strategies for series like Khakee, setting new trends in Indian OTT marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6812d01592bd9.jpg" length="164079" type="image/jpeg"/>
<pubDate>Tue, 29 Apr 2025 22:15:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix India, streaming service, OTT platforms India, film promotions, series marketing, audience engagement, brand collaborations, influencer campaigns, digital storytelling, cultural marketing, post-release buzz, teaser campaigns, content promotion, Indian viewer behavior, immersive experiences, fan engagement, data analytics, marketing strategy, Netflix originals, online and offline integration</media:keywords>
</item>

<item>
<title>Netflix India: Different Strategies for Films and Series Promotions</title>
<link>https://brands.in/netflix-india-different-strategies-for-films-and-series-promotions</link>
<guid>https://brands.in/netflix-india-different-strategies-for-films-and-series-promotions</guid>
<description><![CDATA[ Netflix India tailors its promotions: early campaigns boost films while series build buzz post-launch, aligning smartly with viewer behavior. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6812d1522049f.jpg" length="99550" type="image/jpeg"/>
<pubDate>Tue, 29 Apr 2025 22:08:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix India, Indian streaming market, content marketing, OTT platforms India, audience engagement, brand partnerships, social media promotions, pop-up events, meme marketing, viewer behavior, cultural relevance, digital marketing India, branded experiences, post-release buzz, Indian festivals marketing, adaptive marketing, promotional campaigns, content creators, influencer collaborations, long-term viewership</media:keywords>
</item>

<item>
<title>Jayaram Nair Launches JV with Tribes Communication: Industry Veteran Makes Strategic Move to Bengaluru</title>
<link>https://brands.in/jayaram-nair-launches-jv-with-tribes-communication-industry-veteran-makes-strategic-move-to-bengaluru</link>
<guid>https://brands.in/jayaram-nair-launches-jv-with-tribes-communication-industry-veteran-makes-strategic-move-to-bengaluru</guid>
<description><![CDATA[ Brand veteran Jayaram Nair launches Intensify, a strategic joint venture with award-winning Tribes Communication, while relocating to Bengaluru. This partnership aims to create integrated brand building opportunities across geographies, leveraging passionate teams and strong partner networks for collective growth in India&#039;s evolving marketing communications landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684bcfb715117.jpg" length="83228" type="image/jpeg"/>
<pubDate>Sun, 27 Apr 2025 03:19:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jayaram Nair, Tribes Communication, marketing joint venture, Intensify JV, Bengaluru relocation, integrated marketing communications, Indian advertising industry, brand building partnership, marketing agency collaboration, Nair Tribes partnership, communications industry news, marketing veteran move, award-winning agency, strategic marketing alliance, Indian media partnerships</media:keywords>
</item>

<item>
<title>NDTV Delivers 34% Revenue Growth in Q3 FY25, Strengthens Global Presence</title>
<link>https://brands.in/ndtvs-fy25-report</link>
<guid>https://brands.in/ndtvs-fy25-report</guid>
<description><![CDATA[ NDTV&#039;s FY25 financial report reveals impressive 32% revenue growth driven by digital transformation, despite temporary profit decline due to strategic investments. The media giant expands its premium subscription service, regional language offerings, and international presence while maintaining its commitment to quality journalism. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680d939e6afb8.jpg" length="457032" type="image/jpeg"/>
<pubDate>Sun, 27 Apr 2025 03:16:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NDTV financial results, FY25 media earnings, digital media transformation, NDTV revenue growth, Indian media companies, premium news subscription, regional language news, media industry analysis, digital-first strategy, NDTV profit analysis, media investment strategy, journalism quality metrics, Indian broadcasting evolution, news media monetization, NDTV leadership changes, media company future outlook</media:keywords>
</item>

<item>
<title>Snitch Seeks Media Agencies for Ambitious Multi&#45;Channel Campaign</title>
<link>https://brands.in/snitch-seeks-media-agencies-for-ambitious-multi-channel-campaign</link>
<guid>https://brands.in/snitch-seeks-media-agencies-for-ambitious-multi-channel-campaign</guid>
<description><![CDATA[ Snitch invites media agencies to pitch for its upcoming multi-channel campaign, aiming to boost brand visibility and sales across India.​ ]]></description>
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<pubDate>Sun, 27 Apr 2025 00:55:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Snitch, men&#039;s fashion, media agencies, brand campaign, marketing strategy, consumer engagement, multi-channel advertising, brand visibility, OOH, digital media, social media ads, OTT platforms, print advertising, radio marketing, media collaboration</media:keywords>
</item>

<item>
<title>RVCJ Media and Salt Media Launch Salt Media Entertainment: A New Era in Indian Storytelling</title>
<link>https://brands.in/rvcj-media-and-salt-media-launch-salt-media-entertainment-a-new-era-in-indian-storytelling</link>
<guid>https://brands.in/rvcj-media-and-salt-media-launch-salt-media-entertainment-a-new-era-in-indian-storytelling</guid>
<description><![CDATA[ RVCJ Media and Salt Media have launched Salt Media Entertainment, a joint venture offering comprehensive media solutions, including web series, branded content, and film production. ]]></description>
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<pubDate>Sun, 27 Apr 2025 00:50:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>RVCJ Media, Salt Media, digital content, web series, film production, First Copy, Munawar Faruqi, storytelling, OTT platforms, branded content, IP creation, cinematic, collaboration, entertainment, audience engagement, India, production house, media solutions, content creators, partnerships</media:keywords>
</item>

<item>
<title>Network18&amp;apos;s FY25 Performance: Doubling EBITDA Amid Advertising Challenges</title>
<link>https://brands.in/network18s-fy25-performance-doubling-ebitda-amid-advertising-challenges</link>
<guid>https://brands.in/network18s-fy25-performance-doubling-ebitda-amid-advertising-challenges</guid>
<description><![CDATA[ Network18&#039;s FY25 results highlight a near doubling of EBITDA to ₹33 crore, driven by digital and regional growth, despite challenges in advertising revenue. ]]></description>
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<pubDate>Sun, 27 Apr 2025 00:01:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Network18, Moneycontrol, News18, digital platforms, regional news, financial performance, EBITDA, subscription-based news, Indian media industry, TV news network, media earnings report, audience reach, language presence, news business growth, India news channels</media:keywords>
</item>

<item>
<title>​JioStar Unveils MegaBlast: Revolutionizing One&#45;Day Advertising in India</title>
<link>https://brands.in/jiostar-unveils-megablast-revolutionizing-one-day-advertising-in-india</link>
<guid>https://brands.in/jiostar-unveils-megablast-revolutionizing-one-day-advertising-in-india</guid>
<description><![CDATA[ Discover how JioStar&#039;s MegaBlast is transforming advertising by delivering over 400 million views and 4.5 billion ad impressions in just one day, combining television and digital platforms for maximum impact.​ ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680d9cf5a1f8f.jpg" length="73131" type="image/jpeg"/>
<pubDate>Sat, 26 Apr 2025 23:58:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>advertising, JioStar, MegaBlast, brand visibility, ad impressions, TV ads, digital ads, media strategy, ad formats, product launch, festive marketing, advertising innovation, marketing solutions, consumer engagement, cost-efficient campaigns</media:keywords>
</item>

<item>
<title>Netflix Projects Doubling of Ad Revenue in 2025 Amid Strategic Expansion</title>
<link>https://brands.in/netflix-projects-doubling-of-ad-revenue-in-2025-amid-strategic-expansion</link>
<guid>https://brands.in/netflix-projects-doubling-of-ad-revenue-in-2025-amid-strategic-expansion</guid>
<description><![CDATA[ Netflix anticipates doubling its advertising revenue in 2025, driven by the expansion of its proprietary ad platform and growing advertiser engagement, as part of its broader strategy to diversify income streams ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680d9d7e29fb5.jpg" length="89568" type="image/jpeg"/>
<pubDate>Sat, 26 Apr 2025 23:50:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix, advertising, ad-supported streaming, digital ads, earnings call, subscriber growth, streaming technology, global markets, media strategy, economic trends, market expansion, viewer engagement, OTT platforms, online advertising, content innovation</media:keywords>
</item>

<item>
<title>Meta Accelerates Push into Retail Media Space, Challenging E&#45;Commerce Giants for Advertising Dollars</title>
<link>https://brands.in/meta-accelerates-push-into-retail-media-space-challenging-e-commerce-giants-for-advertising-dollars</link>
<guid>https://brands.in/meta-accelerates-push-into-retail-media-space-challenging-e-commerce-giants-for-advertising-dollars</guid>
<description><![CDATA[ Meta Platforms is aggressively expanding into the booming retail media market with enhanced shopping features across Facebook and Instagram, strategic data partnerships with retailers, and specialized tools for businesses of all sizes, positioning itself as a crucial complement to existing retail networks by combining unparalleled user scale with sophisticated targeting capabilities as retail media spending is projected to exceed $100 billion globally in 2025. ]]></description>
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<pubDate>Tue, 22 Apr 2025 15:13:21 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Meta retail media strategy, Facebook shopping features, Instagram commerce tools, retail media budgets, social commerce evolution, Meta advertising partnerships, retail data collaboration, e-commerce platform competition, digital shopping journey, Meta vs Amazon advertising, retail media networks, social media shopping, first-party retail data, Meta attribution solutions, retail media growth</media:keywords>
</item>

<item>
<title>JioStar Revolutionizes Digital Entertainment Landscape with MegaBlast Platform Launch</title>
<link>https://brands.in/jiostar-revolutionizes-digital-entertainment-landscape-with-megablast-platform-launch</link>
<guid>https://brands.in/jiostar-revolutionizes-digital-entertainment-landscape-with-megablast-platform-launch</guid>
<description><![CDATA[ JioStar introduces MegaBlast, a revolutionary streaming platform featuring groundbreaking MegaVerse technology with interactive viewing experiences, original content in 12 Indian languages, and seamless integration with Jio&#039;s digital ecosystem, backed by a ₹3,500 crore investment to transform India&#039;s entertainment landscape while targeting global audiences. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6806926a37c0f.jpg" length="85127" type="image/jpeg"/>
<pubDate>Tue, 22 Apr 2025 10:43:46 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>JioStar MegaBlast, interactive streaming platform, MegaVerse technology, Reliance Jio entertainment, Indian streaming service, multilingual content, Akash Ambani, original Indian programming, MultiView streaming, StoryShift interactive content, LiveSync viewing, TalentConnect feature, premium Indian entertainment, Jio ecosystem integration, global Indian content</media:keywords>
</item>

<item>
<title>Meesho Slashes Ad Spending by 50% in FY24 as E&#45;commerce Platform Pivots to Profitability</title>
<link>https://brands.in/meesho-slashes-ad-spending-by-50-in-fy24-as-e-commerce-platform-pivots-to-profitability</link>
<guid>https://brands.in/meesho-slashes-ad-spending-by-50-in-fy24-as-e-commerce-platform-pivots-to-profitability</guid>
<description><![CDATA[ Meesho cuts advertising budget by half in FY24, spending Rs 459 crore compared to Rs 928 crore last year, signaling a strategic shift toward operational efficiency and sustainable growth as the e-commerce platform prioritizes profitability over aggressive expansion in India&#039;s competitive digital marketplace. ]]></description>
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<pubDate>Tue, 22 Apr 2025 08:06:51 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Meesho, ad spending reduction, e-commerce profitability, Indian startups, digital marketing ROI, FY24 financial strategy, SoftBank portfolio companies, social commerce, Tier 2 cities e-commerce, sustainable growth models, unit economics, Indian retail market, customer acquisition costs, e-commerce funding, Vidit Aatrey</media:keywords>
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<title>Stree 2 Smashes Records: 4.12 Crore Viewers Tune in for World TV Premiere on Star Gold</title>
<link>https://brands.in/stree-2-smashes-records</link>
<guid>https://brands.in/stree-2-smashes-records</guid>
<description><![CDATA[ Stree 2 makes television history with an extraordinary 4.12 crore viewers during its World TV Premiere on Star Gold. Discover how this horror-comedy sequel starring Rajkummar Rao and Shraddha Kapoor continues its record-breaking journey from box office sensation to television phenomenon, and what this means for the future of the franchise and Indian entertainment. ]]></description>
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<pubDate>Mon, 21 Apr 2025 08:35:29 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Stree 2 TV premiere, 4.12 crore viewers, Star Gold record viewership, Rajkummar Rao Shraddha Kapoor, Horror comedy India, Highest TV premiere ratings, Stree 2 television debut, Indian blockbuster TV premiere, Stree franchise success, Amar Kaushik director, Indian horror comedy viewership, Star Gold film premiere, Stree 2 audience record, Bollywood TV ratings, Hindi film television premiere</media:keywords>
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<title>CNN&#45;News18 Reinvents News Experience with Clarity&#45;Centric Strategy, Targets Double&#45;Digit Growth</title>
<link>https://brands.in/cnn-news18-double-digit-growth</link>
<guid>https://brands.in/cnn-news18-double-digit-growth</guid>
<description><![CDATA[ CNN-News18 is revamping its content delivery and monetisation with a cleaner, globally-inspired news format. The channel aims to improve viewer experience and ad engagement through less clutter, deeper storytelling, and platform-wide integration — setting the stage for ambitious double-digit growth in 2025. ]]></description>
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<pubDate>Mon, 21 Apr 2025 02:15:13 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>CNN-News18 news strategy, Smriti Mehra Network18, English news channel growth, clutter-free TV news, One Screen One Stream CNN-News18, digital news monetisation, advertising on news channels, premium ad space India, Network18 CEO, 2025 news media trends India</media:keywords>
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<item>
<title>Cricket Holds Strong as India’s Leading Sport: GroupM’s 2024 Report</title>
<link>https://brands.in/cricket--groupms-2024-report</link>
<guid>https://brands.in/cricket--groupms-2024-report</guid>
<description><![CDATA[ India’s sports industry grew by 6% in 2024, with endorsements and non-cricket sports driving major gains. GroupM’s latest report highlights cricket’s dominance, rising Olympic momentum, and the digital shift in sponsorship trends. ]]></description>
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<pubDate>Mon, 21 Apr 2025 01:31:58 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Indian sports market 2025, GroupM Sporting Nation report, cricket endorsements India, emerging sports India, Olympic athletes sponsorship, Neeraj Chopra brand deals, PV Sindhu endorsements, Indian fitness trends, sports digital advertising, non-cricket sports India</media:keywords>
</item>

<item>
<title>Rahul Kanwal Parts Ways with India Today Group After 22 Years</title>
<link>https://brands.in/rahul-kanwal-parts-ways-with-india-today-group-after-22-years</link>
<guid>https://brands.in/rahul-kanwal-parts-ways-with-india-today-group-after-22-years</guid>
<description><![CDATA[ Rahul Kanwal has stepped down from India Today Group after serving in senior editorial roles for more than 22 years. His departure was confirmed via an internal note from Vice-Chairperson Kalli Purie, recognizing his contributions and mentorship. His next role has not yet been disclosed. ]]></description>
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<pubDate>Mon, 21 Apr 2025 01:18:55 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Rahul Kanwal leaves India Today, Rahul Kanwal career update, TVTN news changes, Business Today editorial reshuffle, Kalli Purie statement, Rahul Kanwal resignation, Indian journalist exit news</media:keywords>
</item>

<item>
<title>🎬 Netflix India Brings The Great Khali Back to the Ring—Well, Almost! 🦁</title>
<link>https://brands.in/netflix-india-khali</link>
<guid>https://brands.in/netflix-india-khali</guid>
<description><![CDATA[ Netflix India has launched a lighthearted campaign featuring The Great Khali to promote WrestleMania 41. The campaign blends humor, nostalgia, and digital storytelling to engage WWE fans and highlight the event’s availability on the OTT platform. ]]></description>
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<pubDate>Mon, 21 Apr 2025 00:39:19 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Netflix India, The Great Khali, WrestleMania 41, WWE India, Netflix WWE, Khali Ka Fanmania, WWE on Netflix, WWE streaming India, OTT sports promotion, Indian wrestling news</media:keywords>
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