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<title>Brands.in &#45; : News</title>
<link>https://brands.in/rss/category/news-12</link>
<description>Brands.in &#45; : News</description>
<dc:language>en</dc:language>
<dc:rights>Brands.in</dc:rights>

<item>
<title>Birla Opus Paints&amp;apos; &amp;apos;Main Bhi…&amp;apos; IPL 2026 Campaign Is a Masterclass in Cultural Brand Building</title>
<link>https://brands.in/blogbirla-opus-paints-main-bhi-ipl-2026-jiostar-campaign</link>
<guid>https://brands.in/blogbirla-opus-paints-main-bhi-ipl-2026-jiostar-campaign</guid>
<description><![CDATA[ Birla Opus Paints&#039; &#039;Main Bhi…&#039; IPL 2026 campaign features 10 cricketers in a multi-platform JioStar strategy, driving brand adoption and cultural relevance across India. ]]></description>
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<pubDate>Sat, 18 Apr 2026 17:31:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Birla Opus Paints IPL 2026, Main Bhi campaign, JioStar Tata IPL, Wavemaker India, Birla Opus cricketers, paint brand IPL marketing, Duniya Ko Rang Do, IPL brand association, Indian paint brand, cricket sponsorship 2026</media:keywords>
</item>

<item>
<title>Dish TV&amp;apos;s &amp;apos;Always&#45;On&amp;apos; Campaign Proves That Small Decisions Make the Biggest Difference at Home</title>
<link>https://brands.in/blogdish-tv-always-on-campaign-enormous-freedom-pack-hassle-free-viewing</link>
<guid>https://brands.in/blogdish-tv-always-on-campaign-enormous-freedom-pack-hassle-free-viewing</guid>
<description><![CDATA[ Dish TV&#039;s &#039;Always-On&#039; campaign by Enormous uses slice-of-life humour and a ₹99 Freedom Pack to position the brand as India&#039;s most reliable, hassle-free TV viewing solution. ]]></description>
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<pubDate>Sat, 18 Apr 2026 13:29:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dish TV, Always-On campaign, Freedom Pack, Enormous, Manoj Dobhal, Kuch chhota sa karne par, DTH India, slice-of-life advertising, hassle-free TV, Indian television marketing, 360-degree campaign, free-to-air channels</media:keywords>
</item>

<item>
<title>BNW Developments Signs Yuvraj Singh for a Campaign Built on Grit</title>
<link>https://brands.in/blogbnw-developments-yuvraj-singh-against-all-odds-campaign</link>
<guid>https://brands.in/blogbnw-developments-yuvraj-singh-against-all-odds-campaign</guid>
<description><![CDATA[ BNW Developments launches the Against All Odds campaign with Yuvraj Singh as brand ambassador, targeting aspirational luxury real estate buyers in the UAE with a story of grit and self-made success. ]]></description>
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<pubDate>Sat, 18 Apr 2026 10:03:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BNW Developments, Yuvraj Singh, Against All Odds campaign, UAE luxury real estate, brand ambassador, Indian cricket, NRI property investment, real estate marketing, celebrity endorsement, Own Your Success, sports branding, Dubai real estate, brand campaign 2026</media:keywords>
</item>

<item>
<title>PUMA India&amp;apos;s #RCBEverywhere Turns the RCB Jersey Into a Lifestyle Statement</title>
<link>https://brands.in/blogpuma-india-rcb-everywhere-campaign-ipL-2026</link>
<guid>https://brands.in/blogpuma-india-rcb-everywhere-campaign-ipL-2026</guid>
<description><![CDATA[ PUMA India&#039;s #RCBEverywhere campaign turns the RCB jersey into everyday identity wear — with 300% sales growth and a fan-first strategy worth studying. ]]></description>
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<pubDate>Sat, 18 Apr 2026 09:45:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PUMA India, RCBEverywhere, RCB jersey, IPL 2026, Virat Kohli, fan campaign, sports merchandise India, Royal Challengers Bengaluru, PUMA RCB campaign, cricket fandom, fan engagement, sports marketing India</media:keywords>
</item>

<item>
<title>PCG Wins drivebuddyAI&amp;apos;s India Comms Mandate — A Power Move in Deep&#45;Tech PR</title>
<link>https://brands.in/blogpcg-drivebuddyai-india-communications-mandate-deep-tech-pr</link>
<guid>https://brands.in/blogpcg-drivebuddyai-india-communications-mandate-deep-tech-pr</guid>
<description><![CDATA[ PCG secures drivebuddyAI&#039;s India communications mandate. Here&#039;s what this deep-tech PR win means for AI mobility, road safety, and strategic brand communications in India. ]]></description>
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<pubDate>Fri, 17 Apr 2026 17:45:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PCG, Pepper Communications Group, drivebuddyAI, India communications mandate, ADAS, Driver Monitoring System, AI mobility, road safety, deep-tech PR, Roadzen, Nisarg Pandya, Roshan Mohan, fleet safety, communications strategy, intelligent mobility India</media:keywords>
</item>

<item>
<title>Santoor Picks Tilt Brand Solutions as Creative AOR — A Strategic Bet on Fresh Storytelling</title>
<link>https://brands.in/blogsantoor-tilt-brand-solutions-creative-aor-appointment</link>
<guid>https://brands.in/blogsantoor-tilt-brand-solutions-creative-aor-appointment</guid>
<description><![CDATA[ Santoor appoints Tilt Brand Solutions as Creative AOR. Here&#039;s what this agency change means for Wipro&#039;s flagship brand and Indian FMCG marketing. ]]></description>
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<pubDate>Fri, 17 Apr 2026 17:29:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Santoor, Tilt Brand Solutions, Creative AOR, Wipro Consumer Care, FMCG marketing, agency on record, Indian advertising, brand strategy, personal care India, Joseph George, S. Prasanna Rai, soap brand India, marketing mandate, brand communication, creative agency India</media:keywords>
</item>

<item>
<title>Asian Paints&amp;apos; &amp;apos;Rangon Ki Warranty&amp;apos; Turns a Product Promise into a Cultural Truth</title>
<link>https://brands.in/blogasian-paints-rangon-ki-warranty-campaign-2026-colour-identity-india</link>
<guid>https://brands.in/blogasian-paints-rangon-ki-warranty-campaign-2026-colour-identity-india</guid>
<description><![CDATA[ Asian Paints&#039; Rangon Ki Warranty campaign turns colour durability into a cultural truth — here&#039;s why this IPL-launched brand film is one of India&#039;s most emotionally resonant campaigns of 2026. ]]></description>
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<pubDate>Fri, 17 Apr 2026 13:45:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asian Paints Rangon Ki Warranty, Asian Paints IPL campaign 2026, colour warranty India, Asian Paints corporate campaign, Ogilvy India Asian Paints, Indian home colour identity, paint brand campaign India 2026</media:keywords>
</item>

<item>
<title>ONN Innerwear Taps Hrithik Roshan and the Power of Dance to Redefine Premium Comfort</title>
<link>https://brands.in/blogonn-innerwear-hrithik-roshan-always-on-campaign-2026</link>
<guid>https://brands.in/blogonn-innerwear-hrithik-roshan-always-on-campaign-2026</guid>
<description><![CDATA[ ONN Innerwear launches a dance-led campaign with Hrithik Roshan, built around the Always On brand thought — a creative masterclass in making functional comfort feel genuinely aspirational for Indian men. ]]></description>
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<pubDate>Fri, 17 Apr 2026 13:31:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ONN Innerwear Hrithik Roshan campaign, Lux Industries ONN brand, premium innerwear India, Always On ONN campaign, Rediffusion ONN campaign, innerwear advertising India, Hrithik Roshan brand ambassador innerwear</media:keywords>
</item>

<item>
<title>India Sends Its Strongest Cannes Lions Jury Cohort Yet in 2026 — Here&amp;apos;s Who Made the Cut</title>
<link>https://brands.in/blogindia-cannes-lions-2026-jury-members-list</link>
<guid>https://brands.in/blogindia-cannes-lions-2026-jury-members-list</guid>
<description><![CDATA[ Ten Indian leaders join the Cannes Lions 2026 jury across Creative Strategy, Media, Health, Digital Craft and more — here&#039;s who they are and why it matters for Indian brands. ]]></description>
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<pubDate>Fri, 17 Apr 2026 10:54:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cannes Lions 2026 India jury, Indian advertising Cannes, Kainaz Karmakar, Dheeraj Sinha, Anisha Iyer, Indian creative industry global, Cannes Lions jury India</media:keywords>
</item>

<item>
<title>Waaree Energies Bets Big on Cricket Trust: &amp;apos;Don&amp;apos;t Worry, Trust Waaree&amp;apos; Is the Solar Campaign India Needed</title>
<link>https://brands.in/blogwaaree-energies-dont-worry-trust-waaree-rajasthan-royals-ipl-2026</link>
<guid>https://brands.in/blogwaaree-energies-dont-worry-trust-waaree-rajasthan-royals-ipl-2026</guid>
<description><![CDATA[ Waaree Energies launches &#039;Don&#039;t Worry, Trust Waaree&#039; with Rajasthan Royals in IPL 2026 — a bold move that repositions solar energy as a household aspiration for every Indian. ]]></description>
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<pubDate>Fri, 17 Apr 2026 10:09:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Waaree Energies campaign, Don&#039;t Worry Trust Waaree, Rajasthan Royals IPL 2026, solar energy India, clean energy brand campaign, IPL sponsorship solar, rooftop solar India</media:keywords>
</item>

<item>
<title>Jackie Shroff Goes Full Water Guru: Atomberg&amp;apos;s Smartest Campaign Move Yet</title>
<link>https://brands.in/blogatomberg-jackie-shroff-water-purifier-campaign</link>
<guid>https://brands.in/blogatomberg-jackie-shroff-water-purifier-campaign</guid>
<description><![CDATA[ Atomberg&#039;s Jackie Shroff water purifier campaign blends nostalgia, humour, and adaptive tech storytelling — here&#039;s what Indian brands can learn from it. ]]></description>
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<pubDate>Fri, 17 Apr 2026 09:38:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Atomberg water purifier, Jackie Shroff campaign, adaptive purification, Indian appliance marketing, brand campaign India, TDS water purifier, no AMC water purifier</media:keywords>
</item>

<item>
<title>Pee Safe Names Smriti Mandhana as Comfort Range Ambassador in Bold Intimate Hygiene Campaign</title>
<link>https://brands.in/blogpee-safe-smriti-mandhana-comfort-range-beinYourComfortZone-campaign</link>
<guid>https://brands.in/blogpee-safe-smriti-mandhana-comfort-range-beinYourComfortZone-campaign</guid>
<description><![CDATA[ Pee Safe appoints Smriti Mandhana as Comfort Range ambassador and launches &#039;#BeInYourComfortZone&#039; campaign. Key lessons in intimate hygiene marketing for Indian brands. ]]></description>
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<pubDate>Thu, 16 Apr 2026 18:00:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pee Safe, Smriti Mandhana, BeInYourComfortZone, Comfort Range, intimate hygiene India, feminine hygiene campaign, period care India, Vikas Bagaria, women empowerment, digital campaign, menstrual hygiene, women health brands, personal care India, brand ambassador, hygiene marketing</media:keywords>
</item>

<item>
<title>AZORTE&amp;apos;s &amp;apos;AZ by AZORTE&amp;apos; Campaign Puts Gen Z Fashion Expression Front and Centre</title>
<link>https://brands.in/blogazorte-az-by-azorte-gen-z-campaign-creator-fit-check-fashion</link>
<guid>https://brands.in/blogazorte-az-by-azorte-gen-z-campaign-creator-fit-check-fashion</guid>
<description><![CDATA[ AZORTE launches AZ by AZORTE campaign with Gen Z creators and fit check films. A masterclass in youth fashion marketing for Indian brands targeting younger consumers. ]]></description>
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<pubDate>Thu, 16 Apr 2026 17:46:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AZORTE, AZ by AZORTE, Gen Z fashion India, creator-led campaign, fit check fashion, youth fashion marketing, digital creator campaign, Indian fashion brand, Manoj Rajpurohit, individuality fashion, Gen Z marketing India</media:keywords>
</item>

<item>
<title>Cleartrip&amp;apos;s New Campaign Turns Booking Savings Into Permission to Splurge on Experiences</title>
<link>https://brands.in/blogcleartrip-bachao-udao-campaign-fcb-kinnect-travel-experience-marketing</link>
<guid>https://brands.in/blogcleartrip-bachao-udao-campaign-fcb-kinnect-travel-experience-marketing</guid>
<description><![CDATA[ Cleartrip&#039;s new FCB Kinnect campaign &#039;Cleartrip pe Bachao, Trip pe Udao!&#039; shifts from discount messaging to experience-led storytelling. Key lessons for Indian travel brands. ]]></description>
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<pubDate>Thu, 16 Apr 2026 16:39:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cleartrip campaign, FCB Kinnect, Cleartrip pe Bachao Trip pe Udao, travel marketing India, OTA advertising, experience-led marketing, Pallavi Saxena, Govind Bansal, Neville Shah, urban millennial travel, Gen Z travellers, Flipkart Cleartrip, travel brand India</media:keywords>
</item>

<item>
<title>Paragon Footwear Taps Into Relatable Shopping Moments for Women&amp;apos;s Collection Campaign</title>
<link>https://brands.in/blogparagon-footwear-womens-collection-campaign-turmeriq</link>
<guid>https://brands.in/blogparagon-footwear-womens-collection-campaign-turmeriq</guid>
<description><![CDATA[ Paragon Footwear launches a relatable women&#039;s collection campaign by Turmeriq, using everyday shopping humour and a QR cashback feature across 7 languages. ]]></description>
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<pubDate>Thu, 16 Apr 2026 09:48:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Paragon Footwear campaign, women&#039;s footwear India, Turmeriq, relatable advertising India, footwear marketing campaign 2026, QR cashback retail</media:keywords>
</item>

<item>
<title>Santoor Remixes Sandalwood for a New Generation With Sreeleela and a Bold New Campaign</title>
<link>https://brands.in/blogsantoor-shower-gels-sreeleela-sandalwood-ka-remix-campaign</link>
<guid>https://brands.in/blogsantoor-shower-gels-sreeleela-sandalwood-ka-remix-campaign</guid>
<description><![CDATA[ Santoor Shower Gels launches &#039;Sandalwood Ka Remix&#039; campaign with Sreeleela as brand ambassador. Discover what this Ogilvy-crafted campaign means for heritage FMCG brands in India. ]]></description>
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<pubDate>Wed, 15 Apr 2026 18:00:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Santoor Shower Gels, Sandalwood Ka Remix, Sreeleela brand ambassador, Wipro Consumer Care, Ogilvy campaign, sandalwood body wash India, heritage FMCG India, personal care campaign, shower gel India, Santoor campaign 2026</media:keywords>
</item>

<item>
<title>JACK&amp;amp;JONES Spring Summer &amp;apos;26 Goes Beyond Fashion With a Three&#45;Chapter Cultural Campaign</title>
<link>https://brands.in/blogjack-and-jones-spring-summer-26-campaign-music-rush-travel</link>
<guid>https://brands.in/blogjack-and-jones-spring-summer-26-campaign-music-rush-travel</guid>
<description><![CDATA[ JACK&amp;JONES Spring Summer &#039;26 campaign spans Music, Rush, and Travel chapters, rooted in Indian indie culture. Here&#039;s what marketers can learn from this youth-first fashion strategy. ]]></description>
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<pubDate>Wed, 15 Apr 2026 17:44:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JACK&amp;JONES SS26, Spring Summer 26 campaign, indie music fashion India, youth fashion campaign, UN40 festival, denim collection India, fashion marketing India, cultural brand campaign, Wazir Patar, music and fashion</media:keywords>
</item>

<item>
<title>Coca&#45;Cola&amp;apos;s &amp;apos;Halftime&amp;apos; Campaign With Diljit and Janhvi Finds Magic in Everyday Pauses</title>
<link>https://brands.in/blogcoca-cola-india-halftime-campaign-diljit-dosanjh-janhvi-kapoor</link>
<guid>https://brands.in/blogcoca-cola-india-halftime-campaign-diljit-dosanjh-janhvi-kapoor</guid>
<description><![CDATA[ Coca-Cola India&#039;s Halftime campaign with Diljit Dosanjh and Janhvi Kapoor redefines everyday breaks as moments of reconnection. Here&#039;s what Indian marketers can learn from it. ]]></description>
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<pubDate>Wed, 15 Apr 2026 17:34:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Coca-Cola India campaign, Halftime campaign, Diljit Dosanjh Coca-Cola, Janhvi Kapoor campaign, VML India, WPP Open X, FMCG advertising India, micro-moment marketing, beverage brand campaign, celebrity brand campaign India</media:keywords>
</item>

<item>
<title>Sebamed&amp;apos;s &amp;apos;Dab Dab No More&amp;apos; Turns Oily Skin Frustration Into Summer&amp;apos;s Smartest Campaign</title>
<link>https://brands.in/blogsebamed-dab-dab-no-more-campaign-leo-india-oily-skin</link>
<guid>https://brands.in/blogsebamed-dab-dab-no-more-campaign-leo-india-oily-skin</guid>
<description><![CDATA[ Sebamed&#039;s Dab Dab No More campaign by Leo India uses humour to tackle oily skin this summer. Here&#039;s what Indian marketers can learn from this insight-led skincare campaign. ]]></description>
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<pubDate>Wed, 15 Apr 2026 17:11:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sebamed campaign, Dab Dab No More, Leo India, oily skin skincare, summer skincare India, Sebamed Gentle Facial Cleanser, pH 5.5 skincare, skincare advertising India, FMCG campaign, humour in advertising</media:keywords>
</item>

<item>
<title>FirstClub&amp;apos;s &amp;apos;If It&amp;apos;s Not Good, It&amp;apos;s Not Here&amp;apos; Campaign Puts Children in Charge of India&amp;apos;s Food Quality Conversation</title>
<link>https://brands.in/blogfirstclub-if-its-not-good-its-not-here-campaign-kraantikari-kids-conscious-eating</link>
<guid>https://brands.in/blogfirstclub-if-its-not-good-its-not-here-campaign-kraantikari-kids-conscious-eating</guid>
<description><![CDATA[ FirstClub launches &#039;If It&#039;s Not Good, It&#039;s Not Here&#039; campaign featuring Kraantikari Kids to drive conscious food choices in India. Full creative and strategy breakdown on brands.in. ]]></description>
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<pubDate>Wed, 15 Apr 2026 16:15:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FirstClub, If It&#039;s Not Good It&#039;s Not Here, Kraantikari Kids, conscious eating India, food quality campaign, Folklore agency, ingredient transparency, grocery platform marketing, mindful consumption, Ayyappan R, brand campaign 2026, clean eating India</media:keywords>
</item>

<item>
<title>Publicis Conseil and AXA Rule the ACT Good Report 2026 — And India Makes the Top Five</title>
<link>https://brands.in/blogpublicis-conseil-axa-act-good-report-2026-india-times-of-india</link>
<guid>https://brands.in/blogpublicis-conseil-axa-act-good-report-2026-india-times-of-india</guid>
<description><![CDATA[ Publicis Conseil and AXA top the ACT Good Report 2026. India ranks fourth globally with Times of India&#039;s Ink of Democracy campaign finishing second. Full analysis on brands.in. ]]></description>
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<pubDate>Wed, 15 Apr 2026 12:35:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ACT Good Report 2026, Publicis Conseil, AXA, Three Words for AXA, Ink of Democracy, Times of India, Havas Worldwide India, purpose-led creativity, WARC rankings, social good advertising, France creative country, India global rankings 2026</media:keywords>
</item>

<item>
<title>Publicis Groupe Posts 6.4% Organic Growth in Q1 2026, Holds Firm on Full&#45;Year Guidance</title>
<link>https://brands.in/blogpublicis-groupe-q1-2026-organic-growth-india-performance</link>
<guid>https://brands.in/blogpublicis-groupe-q1-2026-organic-growth-india-performance</guid>
<description><![CDATA[ Publicis Groupe reports 6.4% organic growth in Q1 2026, with India delivering 11.7%. Full-year guidance reaffirmed. Read the complete breakdown on brands.in. ]]></description>
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<pubDate>Wed, 15 Apr 2026 10:40:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Publicis Groupe, Q1 2026 results, organic revenue growth, Publicis India, holding group performance, AI marketing services, 160over90 acquisition, Arthur Sadoun, Adge.AI, APAC growth, integrated marketing 2026, advertising holding group</media:keywords>
</item>

<item>
<title>Tetmosol Taps Pankaj Tripathi to Champion Skin Infection Solutions in India</title>
<link>https://brands.in/blogtetmosol-pankaj-tripathi-brand-ambassador-skin-infection-expert-solution</link>
<guid>https://brands.in/blogtetmosol-pankaj-tripathi-brand-ambassador-skin-infection-expert-solution</guid>
<description><![CDATA[ Tetmosol appoints Pankaj Tripathi as brand ambassador and repositions as India&#039;s skin infection expert solution. Read the full brand strategy breakdown on brands.in. ]]></description>
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<pubDate>Wed, 15 Apr 2026 10:26:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tetmosol, Pankaj Tripathi, Piramal Consumer Healthcare, skin infection expert solution, brand ambassador India, prickly heat powder, medicated skincare India, Tetmosol campaign 2026, consumer healthcare marketing, efficacy skincare, Skin Infection ka Expert Solution</media:keywords>
</item>

<item>
<title>HELL Energy Drink Bets Big on dentsu India for Integrated Marketing Push</title>
<link>https://brands.in/bloghell-energy-drink-dentsu-india-integrated-marketing-partner</link>
<guid>https://brands.in/bloghell-energy-drink-dentsu-india-integrated-marketing-partner</guid>
<description><![CDATA[ HELL Energy Drink appoints dentsu India as integrated marketing partner covering creative, media and PR. Here&#039;s what this mandate means for Indian brand strategy. ]]></description>
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<pubDate>Wed, 15 Apr 2026 10:05:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HELL Energy Drink, dentsu India, integrated marketing partner, agency mandate India, Carat media, Dentsu Creative Isobar, energy drink brand strategy, multi-agency pitch, Mumbai agency, brand communications India, IMC partner 2026, HELL Energy India</media:keywords>
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<item>
<title>Milind Soman and Bluetyga Redefine Sun Protection with a Wearable Sunscreen Jacket</title>
<link>https://brands.in/blogbluetyga-sunscreen-jacket-milind-soman-campaign</link>
<guid>https://brands.in/blogbluetyga-sunscreen-jacket-milind-soman-campaign</guid>
<description><![CDATA[ Bluetyga launches India&#039;s first Sunscreen Jacket with Milind Soman — UPF 50+ protection redefined as functional fashion for urban consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69de1cc135c21.jpg" length="41939" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 16:23:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bluetyga, Sunscreen Jacket, Milind Soman, UPF 50+, functional fashion, sun protection apparel, performance wear India, wearable sunscreen, urban lifestyle brand, campaign launch 2025</media:keywords>
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<item>
<title>Casio India&amp;apos;s Baisakhi Campaign Reminds Us That the Best Moments Are the Ones We Almost Missed</title>
<link>https://brands.in/blogcasio-india-baisakhi-campaign-ltp-sn6-watch-series-moments-that-matter</link>
<guid>https://brands.in/blogcasio-india-baisakhi-campaign-ltp-sn6-watch-series-moments-that-matter</guid>
<description><![CDATA[ Casio India&#039;s Baisakhi campaign for the LTP-SN6 watch series blends cultural authenticity with emotional storytelling — here&#039;s what Indian brand marketers can learn from it. ]]></description>
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<pubDate>Tue, 14 Apr 2026 13:15:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Casio India, Baisakhi campaign, LTP-SN6 series, festive marketing India, Casio watches India, Takuto Kimura, analogue watch India, making moments that matter, festive brand campaign 2026, Indian festive advertising</media:keywords>
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<item>
<title>Zindagi Ka Frame Wide Karo: OPPO India&amp;apos;s F33 Campaign Makes KL Rahul Your Trek Buddy</title>
<link>https://brands.in/blogoppo-india-zindagi-ka-frame-wide-karo-f33-campaign-kl-rahul</link>
<guid>https://brands.in/blogoppo-india-zindagi-ka-frame-wide-karo-f33-campaign-kl-rahul</guid>
<description><![CDATA[ OPPO India launches &#039;Zindagi Ka Frame Wide Karo&#039; campaign with KL Rahul for the F33 Series — here&#039;s what marketers can learn from this bold, front-camera-first strategy. ]]></description>
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<pubDate>Tue, 14 Apr 2026 09:40:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>OPPO F33 Series, Zindagi Ka Frame Wide Karo, OPPO India campaign, KL Rahul OPPO, front camera smartphone India, mid-range smartphone 2026, OPPO F33 launch, brand campaign India, Satish Ray, smartphone marketing India</media:keywords>
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<item>
<title>Everyuth Naturals Enters Daily Face Wash with Tan Removal Launch</title>
<link>https://brands.in/blogeveryuth-tan-removal-face-wash-zydus-wellness-gen-z-skincare</link>
<guid>https://brands.in/blogeveryuth-tan-removal-face-wash-zydus-wellness-gen-z-skincare</guid>
<description><![CDATA[ Zydus Wellness launches Everyuth Tan Removal Face Wash targeting India&#039;s $500M face wash market — a daily-use, clinically tested cleanser built for Gen Z skincare routines. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dccbdbaa4d3.jpg" length="120205" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 16:37:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Everyuth Tan Removal Face Wash, Zydus Wellness skincare, Gen Z skincare India, benefit-led face wash, Ab Roz Tan Ghatega, chocolate cherry face wash, Indian face wash market, Tisca Chopra Kashmira Pardeshi, daily tan removal, Everyuth Naturals launch</media:keywords>
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<title>Too Yumm! Rides the Korean Wave with Varun Dhawan and Korean Karare</title>
<link>https://brands.in/blogtoo-yumm-korean-karare-varun-dhawan-ipl-campaign</link>
<guid>https://brands.in/blogtoo-yumm-korean-karare-varun-dhawan-ipl-campaign</guid>
<description><![CDATA[ Too Yumm! launches Korean Karare with Varun Dhawan during IPL 2026 — a culture-led snacking campaign blending Korean flavours, pop-culture storytelling, and better-for-you positioning for Indian consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dcc7be53926.jpg" length="69994" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 16:15:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Too Yumm Korean Karare, Varun Dhawan snack campaign, Korean flavours India, IPL 2026 brand campaign, better-for-you snacking, RP-Sanjiv Goenka Group, spicy umami snack, Korean wave India, Too Yumm marketing, rice bran oil snack</media:keywords>
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<item>
<title>Netflix Joins Mumbai Indians as Official Entertainment Partner for IPL 2026</title>
<link>https://brands.in/blognetflix-mumbai-indians-ipl-2026-entertainment-partner</link>
<guid>https://brands.in/blognetflix-mumbai-indians-ipl-2026-entertainment-partner</guid>
<description><![CDATA[ Netflix partners with Mumbai Indians for IPL 2026, launching a Sunil Grover parody inspired by Rohit Sharma&#039;s viral meme — here&#039;s the marketing strategy behind it. ]]></description>
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<pubDate>Mon, 13 Apr 2026 10:00:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix Mumbai Indians, IPL 2026 partnership, Sunil Grover Rohit Sharma parody, Garden mein aaya hai kya, Netflix IPL campaign, meme marketing IPL, social media content partner, cricket entertainment marketing</media:keywords>
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<title>Davidoff Names Ahaan Panday as Its First India Brand Ambassador</title>
<link>https://brands.in/blogdavidoff-ahaan-panday-india-brand-ambassador</link>
<guid>https://brands.in/blogdavidoff-ahaan-panday-india-brand-ambassador</guid>
<description><![CDATA[ Davidoff names Ahaan Panday as its first India brand ambassador alongside the Cool Elixir launch — here&#039;s what it means for fragrance and brand marketing in India. ]]></description>
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<pubDate>Mon, 13 Apr 2026 09:33:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Davidoff India, Ahaan Panday brand ambassador, Cool Water India, Cool Elixir New Oud Treasure, premium fragrance India, Gen Z marketing India, Davidoff ambassador 2026, fragrance brand India</media:keywords>
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<title>Pond&amp;apos;s &amp;apos;Sun Portraits&amp;apos;: When Rajasthan&amp;apos;s Walls Became a Skincare Wake&#45;Up Call</title>
<link>https://brands.in/blogponds-sun-portraits-rajasthan-uv-campaign-skincare-india</link>
<guid>https://brands.in/blogponds-sun-portraits-rajasthan-uv-campaign-skincare-india</guid>
<description><![CDATA[ Pond&#039;s Sun Portraits campaign in Phalodi uses UV-sensitive Phad wall art to visualise sun damage. Here&#039;s what Indian brands can learn from this bold skincare initiative. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69da2dcbc59d9.jpg" length="89661" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 16:47:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pond&#039;s Sun Portraits, Ogilvy India, UV skin damage, Phalodi Rajasthan, suncare campaign India, Phad art, HUL skincare, sunscreen penetration India, rural marketing, FMCG campaigns 2026, sun protection awareness, skincare marketing India</media:keywords>
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<item>
<title>Bata India Reinvents the Everyday Sandal With Taapsee Pannu and 2 Million Reasons to Believe</title>
<link>https://brands.in/blogbata-india-taapsee-pannu-everyday-essentials-campaign-2026</link>
<guid>https://brands.in/blogbata-india-taapsee-pannu-everyday-essentials-campaign-2026</guid>
<description><![CDATA[ Bata India launches &quot;Everyday Essentials. Reinvented&quot; campaign with Taapsee Pannu, backed by 2 million pairs sold in 2025 — here&#039;s what marketers can learn from this category-led strategy. ]]></description>
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<pubDate>Sat, 11 Apr 2026 13:14:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bata India, Taapsee Pannu, Everyday Essentials Reinvented, open footwear India, sandals campaign, women&#039;s footwear, Bata campaign 2026, Indian footwear market, Badri Beriwal, comfort footwear, accessible fashion, footwear marketing India</media:keywords>
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<title>Himalaya BabyCare&amp;apos;s Summer Campaign Gives Babies a Voice — and Parents a Regimen</title>
<link>https://brands.in/bloghimalaya-babycare-summer-campaign-regimen-india-2026</link>
<guid>https://brands.in/bloghimalaya-babycare-summer-campaign-regimen-india-2026</guid>
<description><![CDATA[ Himalaya BabyCare launches India&#039;s first baby Summer Care Regimen with a charming protest-themed digital film — here&#039;s what marketers can learn from this behaviour-shifting campaign. ]]></description>
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<pubDate>Sat, 11 Apr 2026 10:43:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Himalaya BabyCare, summer baby care, baby skincare India, Summer Care Regimen, baby rash, infant care, seasonal baby care, Himalaya Wellness, digital campaign, Indian parenting, baby protest film, gentle baby care</media:keywords>
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<item>
<title>DBS Bank India Bets on Badminton and Bollywood for Its Boldest Campaign Yet</title>
<link>https://brands.in/blogdbs-bank-india-farah-khan-badminton-campaign-2026</link>
<guid>https://brands.in/blogdbs-bank-india-farah-khan-badminton-campaign-2026</guid>
<description><![CDATA[ DBS Bank India launches a new brand campaign with Farah Khan and India&#039;s top badminton stars — here&#039;s what marketers can learn from this trust-led storytelling strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9cfffe16c2.jpg" length="82954" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 10:27:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DBS Bank India, Farah Khan, Lakshya Sen, badminton campaign, brand film, Leo India, integrated campaign, Asia&#039;s Safest Bank, trust marketing, Indian banking, Live More Bank Less, Satwiksairaj Rankireddy, Chirag Shetty</media:keywords>
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<title>UNIQLO Taps Kriti Sanon for Premium Linen Campaign This Summer</title>
<link>https://brands.in/bloguniqlo-india-kriti-sanon-premium-linen-campaign-2026</link>
<guid>https://brands.in/bloguniqlo-india-kriti-sanon-premium-linen-campaign-2026</guid>
<description><![CDATA[ UNIQLO India launches its Premium Linen Collection campaign featuring Kriti Sanon — here&#039;s what Indian marketers can learn from this fabric-forward summer strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9cd8be3cc4.jpg" length="66853" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 09:58:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>UNIQLO India, Kriti Sanon, Premium Linen Collection, summer fashion India, linen campaign 2026, brand ambassador, breathable fabric, Indian fashion retail, casual wear, UNIQLO linen shirt, summer styling, Bollywood fashion</media:keywords>
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<item>
<title>Abby Awards 2026: Six Jury Chairs Named, Indian Advertising&amp;apos;s A&#45;List Steps Up</title>
<link>https://brands.in/blogabby-awards-2026-jury-chairs-goafest</link>
<guid>https://brands.in/blogabby-awards-2026-jury-chairs-goafest</guid>
<description><![CDATA[ Abby Awards 2026 names six jury chairs including Senthil Kumar, Raj Kamble, and Niraj Ruparel. Here&#039;s what their appointments mean for Indian advertising at Goafest 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8d495cb279.jpg" length="86770" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 17:14:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Abby Awards 2026, Goafest 2026, Senthil Kumar, Raj Kamble, Niraj Ruparel, The Ad Club, The One Club, jury chairs, Indian advertising, Rajdeepak Das, Anupama Ramaswamy, Ashish Khazanchi, creative awards, Famous Innovations, WPP India</media:keywords>
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<item>
<title>Blue Star Skips IPL 2025: Why India&amp;apos;s AC Major Is Betting Big on Digital</title>
<link>https://brands.in/blogblue-star-skips-ipl-2025-digital-media-strategy</link>
<guid>https://brands.in/blogblue-star-skips-ipl-2025-digital-media-strategy</guid>
<description><![CDATA[ Blue Star skips IPL 2025, shifting 50% of summer ad spend to digital. Learn why the AC brand is betting on YouTube, micro-influencers, and real-time agility. ]]></description>
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<pubDate>Fri, 10 Apr 2026 16:40:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Blue Star, IPL 2025, digital advertising, Girish Hingorani, air conditioner marketing, summer media strategy, YouTube, Virat Kohli, Garmi Ki Chhutti, CTV advertising, consumer durables, media mix, micro-influencers, Tier 2 markets, seasonal marketing</media:keywords>
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<item>
<title>Policybazaar&amp;apos;s &amp;apos;Baat To Sahi Hai&amp;apos; Campaign: When Your Founder Becomes Your Best Ad</title>
<link>https://brands.in/blogpolicybazaar-baat-to-sahi-hai-campaign-yashish-dahiya</link>
<guid>https://brands.in/blogpolicybazaar-baat-to-sahi-hai-campaign-yashish-dahiya</guid>
<description><![CDATA[ Policybazaar&#039;s &#039;Baat To Sahi Hai&#039; campaign features founder Yashish Dahiya in a 200M-view digital push on insurance and financial planning in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8d48f3dde5.jpg" length="55438" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 16:26:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Policybazaar, Baat To Sahi Hai, Yashish Dahiya, insurance marketing, financial planning, health insurance India, retirement planning, child savings, founder-led marketing, digital campaign, IRDAI 2047, brand awareness, Samir Sethi, fintech marketing, consumer education</media:keywords>
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<item>
<title>Limca Hands Ananya Panday the Keys — and the Feed</title>
<link>https://brands.in/bloglimca-ananya-panday-social-media-manager-feel-the-taazgi</link>
<guid>https://brands.in/bloglimca-ananya-panday-social-media-manager-feel-the-taazgi</guid>
<description><![CDATA[ Limca appoints Ananya Panday as brand face and Social Media Manager for its &#039;Feel the Taazgi&#039; campaign — a first-of-its-kind move reshaping Indian brand ambassadorship in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d88fdf15792.jpg" length="92694" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 11:51:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Limca, Ananya Panday, Feel the Taazgi, brand ambassador, social media manager, Coca-Cola India, beverage marketing, summer campaign 2026, Gen Z marketing, digital brand strategy, Atom Network, social-first campaign, Indian advertising, lime drink India, taazgi</media:keywords>
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<item>
<title>Remembering Piyush Pandey: The Man Who Gave India Its Advertising Voice</title>
<link>https://brands.in/blogremembering-piyush-pandey-indian-advertising-legend</link>
<guid>https://brands.in/blogremembering-piyush-pandey-indian-advertising-legend</guid>
<description><![CDATA[ Remembering Piyush Pandey on his 71st birth anniversary — the creative legend who transformed Indian advertising with Fevicol, Cadbury, and Vodafone ZooZoos. ]]></description>
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<pubDate>Fri, 10 Apr 2026 11:04:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Piyush Pandey, Indian advertising, Ogilvy India, Cadbury Dairy Milk, Fevicol, Vodafone ZooZoos, brand storytelling, advertising legacy, Padma Shri, Cannes Lions, Godfather of Indian Advertising, creative advertising India, Piyush Pandey birthday, Indian ad campaigns, marketing inspiration</media:keywords>
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<item>
<title>Asaya&amp;apos;s &amp;apos;Down to the Molecule&amp;apos; Film Puts Hyperpigmentation and Melanin&#45;Rich Skin Centre Stage</title>
<link>https://brands.in/blogasaya-down-to-the-molecule-brand-film-hyperpigmentation-melanin-rich-skin</link>
<guid>https://brands.in/blogasaya-down-to-the-molecule-brand-film-hyperpigmentation-melanin-rich-skin</guid>
<description><![CDATA[ Asaya launches brand film Down to the Molecule, celebrating melanin-rich skin and spotlighting hyperpigmentation with science-backed storytelling and proprietary molecule MelaMe™. ]]></description>
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<pubDate>Thu, 09 Apr 2026 17:44:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asaya, Down to the Molecule, hyperpigmentation, melanin-rich skin, MelaMe, inclusive beauty India, skincare brand film, brand storytelling, beauty marketing India, pigmentation skincare, melanated skin, science-backed skincare, skincare campaign 2026, Indian beauty brands</media:keywords>
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<item>
<title>AAAI&amp;apos;s New Tiered Membership Model: A Game&#45;Changer for Small and Digital Agencies</title>
<link>https://brands.in/blogaaai-tiered-membership-model-2026-small-digital-agencies-india</link>
<guid>https://brands.in/blogaaai-tiered-membership-model-2026-small-digital-agencies-india</guid>
<description><![CDATA[ AAAI introduces a tiered membership fee model for 2026–27, lowering costs for smaller and digital-first agencies to make India&#039;s top ad body more inclusive and representative. ]]></description>
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<pubDate>Thu, 09 Apr 2026 17:38:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AAAI, tiered membership model, advertising agencies India, digital-first agencies, independent agencies, Srinivasan Swamy, agency fees 2026, ad industry reform, emerging agencies, regional agencies, RK Swamy, membership fee structure, inclusive advertising, marketing industry India</media:keywords>
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<item>
<title>Snitch&amp;apos;s &amp;apos;Style Recognises Style&amp;apos; Campaign Turns Everyday Banter Into Brand Moments</title>
<link>https://brands.in/blogsnitch-style-recognises-style-campaign-verve-media-men-fashion-india</link>
<guid>https://brands.in/blogsnitch-style-recognises-style-campaign-verve-media-men-fashion-india</guid>
<description><![CDATA[ Snitch launches Style Recognises Style, a three-film campaign by Verve Media using everyday humour to show how shared style creates instant human connection across daily moments. ]]></description>
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<pubDate>Thu, 09 Apr 2026 17:17:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Snitch, Style Recognises Style, Verve Media, men&#039;s fashion India, brand campaign 2026, fashion advertising, Chetan Siyal, Mayur Gole, lifestyle brand India, humour advertising, cinema advertising, brand storytelling, everyday moments, men&#039;s lifestyle campaign</media:keywords>
</item>

<item>
<title>Maxposure Appoints Sasha Somya as CEO: An Insider&amp;apos;s Rise to the Top</title>
<link>https://brands.in/blogmaxposure-sasha-somya-ceo-appointment-experiential-marketing</link>
<guid>https://brands.in/blogmaxposure-sasha-somya-ceo-appointment-experiential-marketing</guid>
<description><![CDATA[ Maxposure Limited appoints Sasha Somya as CEO from April 2026, marking an internal succession after 18 years, as the company expands into experiential marketing globally. ]]></description>
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<pubDate>Thu, 09 Apr 2026 17:04:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Maxposure Limited, Sasha Somya, CEO appointment, experiential marketing, content marketing, media company India, Neutral Digital London, brand storytelling, aviation marketing, IndiGo, Oberoi Hotels, government communication, leadership 2026, New Delhi media</media:keywords>
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<item>
<title>super.money Flips the IPL Ad Script With Salman and Arbaaz Khan&amp;apos;s Cashback Chaos</title>
<link>https://brands.in/blogsuper-money-salman-arbaaz-khan-ipl-2026-campaign-tilt-brand-solutions</link>
<guid>https://brands.in/blogsuper-money-salman-arbaaz-khan-ipl-2026-campaign-tilt-brand-solutions</guid>
<description><![CDATA[ super.money&#039;s IPL 2026 campaign with Salman and Arbaaz Khan flips the script on fintech advertising — here&#039;s why this entertainment-first approach is a masterclass in brand storytelling. ]]></description>
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<pubDate>Thu, 09 Apr 2026 15:11:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>super.money, Salman Khan, Arbaaz Khan, IPL 2026, fintech marketing, Tilt Brand Solutions, cashback campaign, entertainment marketing, brand film, IPL advertising</media:keywords>
</item>

<item>
<title>Amaron&amp;apos;s &amp;apos;The Long Game&amp;apos; Campaign Proves Silence Can Be the Loudest IPL Strategy</title>
<link>https://brands.in/blogamaron-long-game-campaign-ipl-2026-delhi-capitals-kkr</link>
<guid>https://brands.in/blogamaron-long-game-campaign-ipl-2026-delhi-capitals-kkr</guid>
<description><![CDATA[ Amaron partners with Delhi Capitals and KKR for IPL 2026 with &#039;The Long Game is Played in the Quiet&#039; — a masterclass in contrarian sports sponsorship strategy. ]]></description>
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<pubDate>Thu, 09 Apr 2026 11:50:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amaron, IPL 2026, The Long Game, Delhi Capitals, Kolkata Knight Riders, Amara Raja Energy, helmet sponsorship, sports marketing India, battery brand, brand campaign</media:keywords>
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<item>
<title>Slurrp Farm&amp;apos;s Back to School Campaign Makes the Empty Tiffin a Victory Moment</title>
<link>https://brands.in/blogslurrp-farm-back-to-school-campaign-empty-tiffin-2026</link>
<guid>https://brands.in/blogslurrp-farm-back-to-school-campaign-empty-tiffin-2026</guid>
<description><![CDATA[ Slurrp Farm&#039;s Back to School 2026 campaign turns the empty tiffin into a powerful emotional win for Indian parents — here&#039;s what every marketer can learn from it. ]]></description>
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<pubDate>Thu, 09 Apr 2026 11:27:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Slurrp Farm, Back to School, millet food, children&#039;s nutrition, Wholsum Foods, tiffin campaign, Indian parenting, FMCG marketing, Real Food Really Easy, brand storytelling</media:keywords>
</item>

<item>
<title>Built with All Heart: Birla Estates and Gujarat Titans Unite for IPL 2026</title>
<link>https://brands.in/blogbirla-estates-built-with-all-heart-gujarat-titans-ipl-2026</link>
<guid>https://brands.in/blogbirla-estates-built-with-all-heart-gujarat-titans-ipl-2026</guid>
<description><![CDATA[ Birla Estates launches &#039;Built with All Heart&#039; with Gujarat Titans for IPL 2026 — a campaign redefining real estate brand strategy through experience-led fan engagement. ]]></description>
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<pubDate>Thu, 09 Apr 2026 11:07:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Birla Estates, Gujarat Titans, IPL 2026, Built with All Heart, real estate marketing, sports sponsorship, fan engagement, Aditya Birla Real Estate, experiential marketing, brand campaign</media:keywords>
</item>

<item>
<title>Kalyan Jewellers&amp;apos; Nimah Campaign: When Temple Jewellery Becomes a Cultural Statement</title>
<link>https://brands.in/blogkalyan-jewellers-nimah-collection-campaign-priyadarshan-sreeleela</link>
<guid>https://brands.in/blogkalyan-jewellers-nimah-collection-campaign-priyadarshan-sreeleela</guid>
<description><![CDATA[ Kalyan Jewellers launches the Nimah Collection campaign directed by Priyadarshan, featuring Sreeleela and Kalyani Priyadarshan. A deep dive into heritage jewellery marketing done right. ]]></description>
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<pubDate>Wed, 08 Apr 2026 17:19:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kalyan Jewellers, Nimah Collection, Priyadarshan, Sreeleela, Kalyani Priyadarshan, temple jewellery India, Nakashi craftsmanship, South Indian jewellery, heritage jewellery campaign, bridal jewellery 2026, A Legacy You Wear, jewellery brand strategy, 4-Level Assurance, festive jewellery India, luxury jewellery marketing</media:keywords>
</item>

<item>
<title>Nick India &amp;amp; Ananya Panday Team Up to Tackle Exam Stress in Indian Homes</title>
<link>https://brands.in/blognick-india-ananya-panday-pressure-ko-bolo-bye-exam-stress</link>
<guid>https://brands.in/blognick-india-ananya-panday-pressure-ko-bolo-bye-exam-stress</guid>
<description><![CDATA[ Nick India and Ananya Panday&#039;s So Positive launch &#039;Pressure Ko Bolo Bye&#039; to tackle exam stress in Indian families. Here&#039;s what marketers can learn from this campaign. ]]></description>
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<pubDate>Wed, 08 Apr 2026 16:32:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Nick India, Ananya Panday, So Positive, Pressure Ko Bolo Bye, exam stress, children&#039;s mental health, family wellness, Pariksha Pe Charcha, kids campaign India, academic pressure, Chikoo Bunty, brand partnerships, emotional wellbeing, children&#039;s entertainment, exam season marketing</media:keywords>
</item>

<item>
<title>Madison Media Crosses ₹500 Crore in New Business: What&amp;apos;s Powering India&amp;apos;s Independent Agency Giant</title>
<link>https://brands.in/blogmadison-media-500-crore-new-business-mbrain-gps-growth</link>
<guid>https://brands.in/blogmadison-media-500-crore-new-business-mbrain-gps-growth</guid>
<description><![CDATA[ Madison Media crosses ₹500 crore in new business in six months, adding BCCI, Tata Consumer, Omega Watches and more. Here&#039;s what&#039;s powering India&#039;s third-largest independent media agency. ]]></description>
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<pubDate>Wed, 08 Apr 2026 16:04:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Madison Media, MbrAIn, GPS planning, new business India, independent media agency, RECMA ranking, BCCI media mandate, Tata Consumer Products, media agency of the year, Madison World, AI media planning</media:keywords>
</item>

<item>
<title>Agilus Diagnostics x WPP Media: A High&#45;Stakes Partnership Built for Post&#45;Rebrand Growth</title>
<link>https://brands.in/blogagilus-diagnostics-wpp-media-integrated-partner-rebrand-strategy</link>
<guid>https://brands.in/blogagilus-diagnostics-wpp-media-integrated-partner-rebrand-strategy</guid>
<description><![CDATA[ Agilus Diagnostics appoints WPP Media as integrated media partner post-SRL rebrand, targeting pan-India expansion through data-led, integrated campaign strategy. Here&#039;s the marketing story behind it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d62b2a98c86.jpg" length="34157" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 15:47:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Agilus Diagnostics, WPP Media, SRL rebrand, integrated media partner, Deepak Narang, Priti Murthy, healthcare marketing India, diagnostics brand, programmatic advertising, data-led media, pan-India expansion, brand transformation</media:keywords>
</item>

<item>
<title>Dentsu India x IWMBuzz: The OTT Partnership Every Brand Should Watch</title>
<link>https://brands.in/blogdentsu-india-iwmbuzz-ott-partnership-digital-awards</link>
<guid>https://brands.in/blogdentsu-india-iwmbuzz-ott-partnership-digital-awards</guid>
<description><![CDATA[ Dentsu India and IWMBuzz Media announce a multi-year OTT awards and industry report partnership. Here&#039;s what it means for brands investing in India&#039;s digital entertainment economy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d5ec5d68cef.jpg" length="26761" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 11:47:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dentsu India, IWMBuzz, OTT partnership, IWMBuzz Digital Awards, OTT report, Harsha Razdan, Narayan Devanathan, digital entertainment India, brand sponsorship OTT, Nestlé India, content monetisation, OTT ecosystem India</media:keywords>
</item>

<item>
<title>KITKAT India x One Piece: When Chocolate Meets Anime Culture</title>
<link>https://brands.in/blogkitkat-india-one-piece-anime-collaboration-campaign</link>
<guid>https://brands.in/blogkitkat-india-one-piece-anime-collaboration-campaign</guid>
<description><![CDATA[ KITKAT India partners with anime giant One Piece for a character-led packaging and digital campaign targeting India&#039;s booming anime fandom. Here&#039;s the marketing story behind it. ]]></description>
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<pubDate>Wed, 08 Apr 2026 11:24:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KITKAT India, One Piece, anime collaboration, Nestlé India, character packaging, anime marketing, KITKAT campaign 2026, Gopichandar Jagatheesan, anime fandom India, FMCG marketing, digital campaign, confectionery brand</media:keywords>
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<item>
<title>KISNA&amp;apos;s &amp;apos;Khushiyon Mein Nivesh&amp;apos; Redefines Akshaya Tritiya Marketing</title>
<link>https://brands.in/blogkisna-khushiyon-mein-nivesh-akshaya-tritiya-campaign</link>
<guid>https://brands.in/blogkisna-khushiyon-mein-nivesh-akshaya-tritiya-campaign</guid>
<description><![CDATA[ KISNA&#039;s Akshaya Tritiya campaign &#039;Khushiyon Mein Nivesh&#039; uses a child&#039;s curiosity to reframe jewellery as emotional investment. Here&#039;s what marketers can learn from it. ]]></description>
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<pubDate>Wed, 08 Apr 2026 11:05:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KISNA, Akshaya Tritiya 2026, Khushiyon Mein Nivesh, jewellery campaign India, festive marketing, emotional advertising, diamond jewellery, brand strategy, Paritosh Tripathi, Hari Krishna Group, jewellery investment, festive campaign 2026</media:keywords>
</item>

<item>
<title>BFSI Advertising in 2025: Digital Surges 5X While TV Loses Ground</title>
<link>https://brands.in/blogbfsi-advertising-2025-digital-surge-tv-decline-tam-adex-report</link>
<guid>https://brands.in/blogbfsi-advertising-2025-digital-surge-tv-decline-tam-adex-report</guid>
<description><![CDATA[ TAM AdEx 2025 reveals BFSI digital ad impressions surged 5X while TV volumes declined. Here is what India&#039;s financial sector media shift means for your brand. ]]></description>
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<pubDate>Tue, 07 Apr 2026 17:45:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BFSI advertising 2025, TAM AdEx report, digital ad impressions, programmatic advertising, TV ad decline, LIC advertising, BFSI media strategy, fintech marketing, insurance advertising India, banking digital ads, print advertising BFSI, media planning India</media:keywords>
</item>

<item>
<title>Crocs India Brings Jameel Jamali to Its Latest Campaign — And the Internet Is Loving It</title>
<link>https://brands.in/blogcrocs-india-rakesh-bedi-dhurandhar-crocshake-campaign</link>
<guid>https://brands.in/blogcrocs-india-rakesh-bedi-dhurandhar-crocshake-campaign</guid>
<description><![CDATA[ Crocs India teams up with Rakesh Bedi of Dhurandhar fame for its Crocshake digital campaign — here&#039;s why this nostalgia-led, character-driven marketing move is a masterclass in cultural timing. ]]></description>
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<pubDate>Tue, 07 Apr 2026 15:09:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crocs India, Rakesh Bedi, Dhurandhar, Jameel Jamali, Crocshake, One Hand Clap, Manoj Juneja, nostalgia marketing, digital campaign India, character-led content, meme marketing, cultural branding, footwear campaign India, humour advertising, viral marketing India</media:keywords>
</item>

<item>
<title>Asian Paints Makes Waterproofing a Cultural Moment With Its South India &amp;apos;Superstar&amp;apos; Campaign</title>
<link>https://brands.in/blogasian-paints-damp-proof-superstar-waterproofing-south-india-campaign</link>
<guid>https://brands.in/blogasian-paints-damp-proof-superstar-waterproofing-south-india-campaign</guid>
<description><![CDATA[ Asian Paints launches a music-led South India campaign for Damp Proof, positioning it as the Superstar of Waterproofing — here&#039;s why this culturally rooted regional strategy is a masterclass for Indian marketers. ]]></description>
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<pubDate>Tue, 07 Apr 2026 13:40:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asian Paints, Damp Proof, waterproofing India, South India campaign, Superstar of Waterproofing, Rowdy Baby, Ogilvy India, Amit Syngle, Prem Narayan, regional marketing, heat reflective coating, integrated campaign, culturally resonant advertising, construction chemicals India</media:keywords>
</item>

<item>
<title>Google and Tiger Telly Bring &amp;apos;A Perfect Match&amp;apos; to IPL Season — Branded Storytelling Just Levelled Up</title>
<link>https://brands.in/bloggoogle-tiger-telly-a-perfect-match-micro-drama-ipl-2026</link>
<guid>https://brands.in/bloggoogle-tiger-telly-a-perfect-match-micro-drama-ipl-2026</guid>
<description><![CDATA[ Google and Tiger Telly launch A Perfect Match micro-drama for IPL 2026, written by Zoya Akhtar and starring Ishaan Khatter — here&#039;s why this branded content sets a new benchmark for Indian marketing. ]]></description>
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<pubDate>Tue, 07 Apr 2026 13:07:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Google, Tiger Telly, A Perfect Match, Zoya Akhtar, Ishaan Khatter, Sara Arjun, micro-drama IPL 2026, Tiger Baby, branded content India, Arjun Varain Singh, Google Search integration, IPL marketing, brand storytelling India, Reema Kagti</media:keywords>
</item>

<item>
<title>Advertising Rocks Season 4 Is Back — And Goafest 2026 Just Got a Whole Lot Louder</title>
<link>https://brands.in/blogadvertising-rocks-season-4-goafest-2026</link>
<guid>https://brands.in/blogadvertising-rocks-season-4-goafest-2026</guid>
<description><![CDATA[ Advertising Rocks Season 4 returns to Goafest 2026 with bigger prizes and a live finale — here&#039;s everything marketing professionals need to know before the April 30 deadline. ]]></description>
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<pubDate>Tue, 07 Apr 2026 12:34:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Advertising Rocks Season 4, Goafest 2026, Subhash Kamath, Mohit Joshi, Havas Media India, advertising talent competition, music marketing industry, AAAI, Advertising Club, Goa festival, solo duet performers, creative industry event, ad festival India</media:keywords>
</item>

<item>
<title>From Ad Briefs to Crime Plots: Ogilvy&amp;apos;s Mohan Menon Writes a Thriller</title>
<link>https://brands.in/blogmohan-menon-ogilvy-crime-fiction-ninja-never-knocks-2026</link>
<guid>https://brands.in/blogmohan-menon-ogilvy-crime-fiction-ninja-never-knocks-2026</guid>
<description><![CDATA[ Ogilvy veteran Mohan Menon debuts in crime fiction with The Ninja Never Knocks. What his creative shift means for Indian advertising and brand storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d383a852388.jpg" length="46108" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 15:28:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mohan Menon, Ogilvy India, The Ninja Never Knocks, crime fiction India, advertising veterans, Indian authors 2026, brand storytelling, creative writing advertising</media:keywords>
</item>

<item>
<title>Centrum&amp;apos;s &amp;apos;Har Din Ko Kar Recharge&amp;apos; Campaign: How a ₹10 Sachet Is Democratising Daily Nutrition for India</title>
<link>https://brands.in/blogcentrum-har-din-ko-kar-recharge-campaign-haleon-india</link>
<guid>https://brands.in/blogcentrum-har-din-ko-kar-recharge-campaign-haleon-india</guid>
<description><![CDATA[ Centrum launches &#039;Har Din Ko Kar Recharge&#039; campaign for Centrum Recharge at ₹10 per sachet. Discover how Haleon is democratising daily nutrition for millions of Indian consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0f09cb2ea6.jpg" length="97068" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 17:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Centrum Recharge campaign India, Har Din Ko Kar Recharge, Haleon India wellness, multivitamin sachet India, Centrum effervescent drink, daily nutrition India 2026, micronutrient deficiency India, wellness marketing campaign, Deepali Agarwal Haleon, affordable health supplement India</media:keywords>
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<item>
<title>Fiesta India&amp;apos;s &amp;apos;Unwrap the Fun&amp;apos; Campaign: How a Neon Party Bus Just Rewrote Sexual Wellness Marketing</title>
<link>https://brands.in/blogfiesta-india-unwrap-the-fun-campaign-tonic-worldwide-gen-z</link>
<guid>https://brands.in/blogfiesta-india-unwrap-the-fun-campaign-tonic-worldwide-gen-z</guid>
<description><![CDATA[ Fiesta India&#039;s &#039;Unwrap the Fun&#039; campaign hits 50 million Instagram views. Discover how DKT India and Tonic Worldwide are redefining sexual wellness marketing for Indian Gen Z. ]]></description>
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<pubDate>Sat, 04 Apr 2026 12:43:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fiesta India Condoms, Unwrap the Fun campaign, DKT India, Tonic Worldwide, Gen Z marketing India, sexual wellness advertising, Baseer Bob campaign, condom brand India 2026, pop culture marketing, youth brand campaign India</media:keywords>
</item>

<item>
<title>Spykar&amp;apos;s Ikemen Fit Is Here — And Vidyut Jammwal Is Keeping It Loose</title>
<link>https://brands.in/blogspykar-ikemen-denim-fit-vidyut-jammwal-stay-hip-stay-loose</link>
<guid>https://brands.in/blogspykar-ikemen-denim-fit-vidyut-jammwal-stay-hip-stay-loose</guid>
<description><![CDATA[ Spykar launches Ikemen denim fit with Vidyut Jammwal and &#039;Stay Hip, Stay Loose&#039; campaign — here&#039;s what Indian marketers can learn from this Gen Z-focused fashion move. ]]></description>
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<pubDate>Sat, 04 Apr 2026 11:28:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Spykar Ikemen, Stay Hip Stay Loose, Vidyut Jammwal, relaxed denim fit, Gen Z fashion India, Spykar denim 2026, baggy denim trend, Indian denim market, Sanjay Vakharia, youth fashion campaign</media:keywords>
</item>

<item>
<title>The Body Shop Turns 50 With &amp;apos;Rebellious by Nature&amp;apos; — And India Is Listening</title>
<link>https://brands.in/blogthe-body-shop-50-years-rebellious-by-nature-campaign-india</link>
<guid>https://brands.in/blogthe-body-shop-50-years-rebellious-by-nature-campaign-india</guid>
<description><![CDATA[ The Body Shop marks 50 years with its bold &#039;Rebellious by Nature&#039; campaign in India — here&#039;s what marketers can learn from this culturally sharp anniversary strategy. ]]></description>
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<pubDate>Sat, 04 Apr 2026 11:00:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Body Shop, Rebellious by Nature, 50th anniversary, Ban the Gyaan, Mandira Bedi, ethical beauty India, Body Shop campaign 2026, Hinglish marketing, natural beauty brand, Quest Retail</media:keywords>
</item>

<item>
<title>Red Chief Says &amp;apos;No Shortcuts&amp;apos; — And Ayushmann Khurrana Is Walking the Talk</title>
<link>https://brands.in/blogred-chief-no-shortcuts-campaign-ayushmann-khurrana</link>
<guid>https://brands.in/blogred-chief-no-shortcuts-campaign-ayushmann-khurrana</guid>
<description><![CDATA[ Red Chief launches &#039;No Shortcuts&#039; brand campaign with Ayushmann Khurrana — here&#039;s what Indian marketers can learn from this bold, purpose-driven footwear play. ]]></description>
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<pubDate>Sat, 04 Apr 2026 10:30:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Red Chief, No Shortcuts campaign, Ayushmann Khurrana, Indian footwear brand, brand campaign 2026, Leayan Global, footwear marketing India, brand positioning, sports shoes India, celebrity endorsement</media:keywords>
</item>

<item>
<title>FedEx And CSK: How MS Dhoni Is Making Logistics Actually Interesting</title>
<link>https://brands.in/blogfedex-csk-the-move-india-needs-campaign-ms-dhoni-logistics</link>
<guid>https://brands.in/blogfedex-csk-the-move-india-needs-campaign-ms-dhoni-logistics</guid>
<description><![CDATA[ FedEx partners with CSK for its &quot;The Move India Needs&quot; campaign featuring MS Dhoni, using cricket to simplify complex logistics. Here is what this campaign means for B2B marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf928578de9.jpg" length="99017" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 16:00:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FedEx CSK campaign 2026, FedEx The Move India Needs, MS Dhoni FedEx logistics campaign, Chennai Super Kings FedEx IPL, B2B logistics marketing India, FedEx India digital campaign, cricket logistics brand campaign, FedEx all-rounder campaign IPL, Ruturaj Gaikwad FedEx, IPL brand campaign B2B India 2026</media:keywords>
</item>

<item>
<title>OZi Signs Parineeti Chopra: The Smartest Baby Brand Move of 2026</title>
<link>https://brands.in/blogparineeti-chopra-ozi-brand-ambassador-baby-kids-quick-commerce</link>
<guid>https://brands.in/blogparineeti-chopra-ozi-brand-ambassador-baby-kids-quick-commerce</guid>
<description><![CDATA[ OZi appoints Parineeti Chopra as brand ambassador for its baby and kids&#039; quick commerce platform. Here is what this campaign means for Indian parenting brands and D2C marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf76c3bf80e.jpg" length="42976" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 13:45:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>OZi Parineeti Chopra brand ambassador, OZi baby kids quick commerce India, OZi platform Gurugram Noida, baby products quick delivery India, OZi Series A funding RTP Global, D2C parenting brand India 2026, Amit Sah OZi founder, kids quick commerce platform India, baby care delivery app India, parenting commerce startup India</media:keywords>
</item>

<item>
<title>ABBY Awards 2026: Meet the 3 Creative Leaders Judging India&amp;apos;s Best Ads</title>
<link>https://brands.in/blogabby-awards-2026-jury-chairs-goafest-may</link>
<guid>https://brands.in/blogabby-awards-2026-jury-chairs-goafest-may</guid>
<description><![CDATA[ ABBY Awards 2026 reveals jury chairs Das, Khazanchi &amp; Ramaswamy for Goafest in May. Discover what this power-packed lineup means for Indian brand creativity. ]]></description>
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<pubDate>Fri, 03 Apr 2026 10:29:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ABBY Awards 2026, Goafest 2026, jury chairs, Rajdeepak Das, Ashish Khazanchi, Anupama Ramaswamy, Indian advertising awards, The One Club, Leo Burnett, Havas Creative India, Enormous, Advertising Club India, AV Film category, Direct category, Indian brand creativity, Cannes Lions India</media:keywords>
</item>

<item>
<title>Philips Avent Asks: Is Boiling Really Enough for Your Baby&amp;apos;s Bottles?</title>
<link>https://brands.in/blogphilips-avent-yami-gautam-dhar-sterilisation-baby-care-campaign-india</link>
<guid>https://brands.in/blogphilips-avent-yami-gautam-dhar-sterilisation-baby-care-campaign-india</guid>
<description><![CDATA[ Philips Avent challenges boiling as infant hygiene with science-backed sterilisation — Yami Gautam Dhar fronts a campaign blending Indian tradition with modern baby care for today&#039;s parents. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce5794b1261.jpg" length="91865" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 17:57:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Philips Avent, Yami Gautam Dhar, baby bottle sterilisation India, infant hygiene campaign, boiling vs sterilisation, Philips Personal Health, new mother ambassador, nazar cultural marketing, baby care India 2026, Smit Shukla Philips, parenting brand campaign</media:keywords>
</item>

<item>
<title>Hyundai EXTER&amp;apos;s Drive to Shine: Selling a Car by Selling a Feeling</title>
<link>https://brands.in/bloghyundai-exter-drive-to-shine-campaign-india-2026</link>
<guid>https://brands.in/bloghyundai-exter-drive-to-shine-campaign-india-2026</guid>
<description><![CDATA[ Hyundai EXTER&#039;s Drive to Shine campaign blends emotional storytelling with multi-platform media — here&#039;s why this compact SUV launch is a blueprint for modern automotive marketing in India. ]]></description>
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<pubDate>Thu, 02 Apr 2026 17:51:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hyundai EXTER, Drive to Shine, Hyundai Motor India, compact SUV campaign, automotive marketing India, multi-platform media strategy, emotional brand storytelling, HMIL campaign 2026, SUV advertising India, Virat Khullar Hyundai, generational marketing, IPL advertising</media:keywords>
</item>

<item>
<title>28 Years, 500 Juries, One Constant: Bipin Pandit&amp;apos;s Ad Club Story</title>
<link>https://brands.in/blogbipin-pandit-28-years-advertising-club-india</link>
<guid>https://brands.in/blogbipin-pandit-28-years-advertising-club-india</guid>
<description><![CDATA[ Bipin Pandit completes 28 remarkable years at The Advertising Club — a journey that shaped India&#039;s biggest ad awards and built careers across generations of marketers. ]]></description>
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<pubDate>Thu, 02 Apr 2026 17:13:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bipin Pandit, The Advertising Club India, Effies India, Emvies awards, Abby Awards, Goafest, Indian advertising industry, TAC COO, Khumaar Mumbai, advertising milestone 2026, jury leadership, ad industry recognition</media:keywords>
</item>

<item>
<title>KFC&amp;apos;s ShaWOWrma With Sharma: Why This Campaign Hits Like a Six</title>
<link>https://brands.in/blogkfc-crispy-shawarma-wrap-jitesh-sharma-campaign</link>
<guid>https://brands.in/blogkfc-crispy-shawarma-wrap-jitesh-sharma-campaign</guid>
<description><![CDATA[ KFC&#039;s Crispy ShaWOWrma Wrap campaign with cricketer Jitesh Sharma blends sport, humour and food — here&#039;s why this celebrity collab is a smart play for Indian QSR brands. ]]></description>
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<pubDate>Thu, 02 Apr 2026 17:02:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KFC India, Jitesh Sharma, ShaWOWrma campaign, Crispy ShaWOWrma Wrap, QSR marketing India, celebrity brand endorsement, cricket influencer marketing, KFC campaign 2026, digital food marketing, snackable content strategy, quick service restaurant India</media:keywords>
</item>

<item>
<title>Clovia&amp;apos;s AstroFit: When the Stars Sell Lingerie</title>
<link>https://brands.in/blogclovia-astrofit-april-fools-astrology-marketing-campaign</link>
<guid>https://brands.in/blogclovia-astrofit-april-fools-astrology-marketing-campaign</guid>
<description><![CDATA[ Clovia&#039;s AstroFit April Fools&#039; prank blended astrology with lingerie personalisation — here&#039;s why this campaign is a masterclass in cultural marketing for Indian brands. ]]></description>
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<pubDate>Thu, 02 Apr 2026 16:32:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Clovia AstroFit, April Fools campaign India, astrology marketing, lingerie personalisation, zodiac brand campaign, D2C marketing India, cultural content marketing, horoscope consumer trend, Clovia campaign 2026, Indian brand strategy, hyper-personalisation, digital marketing India</media:keywords>
</item>

<item>
<title>Auto Advertising Shifts Gears in 2025: TV Loses Ground as Print and Digital Rewrite the Media Mix</title>
<link>https://brands.in/blogauto-sector-advertising-trends-2025-tam-adex-tv-print-digital</link>
<guid>https://brands.in/blogauto-sector-advertising-trends-2025-tam-adex-tv-print-digital</guid>
<description><![CDATA[ TAM AdEx 2025 data shows auto sector TV ad volumes down 22% since 2021 while print surges 50%. Here&#039;s what India&#039;s auto advertising shift means for brands and media planners. ]]></description>
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<pubDate>Thu, 02 Apr 2026 11:45:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TAM AdEx, auto sector advertising, TV ad volumes India, print advertising auto, digital ad impressions, media mix India, automobile advertising 2025, cross media advertising, auto marketing India, Maruti Suzuki advertising, EV advertising India, media planning auto</media:keywords>
</item>

<item>
<title>Tissot Gentleman 38mm: Why &amp;apos;Confidence Whispers&amp;apos; Is the Watch Campaign Everyone&amp;apos;s Talking About</title>
<link>https://brands.in/blogtissot-gentleman-38mm-daniel-ings-campaign</link>
<guid>https://brands.in/blogtissot-gentleman-38mm-daniel-ings-campaign</guid>
<description><![CDATA[ Tissot&#039;s &#039;When Confidence Whispers from the Wrist&#039; campaign features Daniel Ings and a talking watch. Here&#039;s what Indian marketers can learn from this luxury campaign. ]]></description>
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<pubDate>Thu, 02 Apr 2026 11:03:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tissot, Gentleman collection, 38mm watch, Daniel Ings, When Confidence Whispers from the Wrist, luxury watch campaign, Swiss watch India, premium advertising, watch marketing 2026, Tissot Gentleman, brands.in, luxury brand storytelling, men&#039;s fashion India, horology marketing, digital campaign</media:keywords>
</item>

<item>
<title>&amp;apos;This Is It&amp;apos;: How Navin&amp;apos;s Starwood Towers 3.0 Campaign Is Redefining the Homebuying Moment</title>
<link>https://brands.in/blognavins-starwood-towers-3-this-is-it-campaign</link>
<guid>https://brands.in/blognavins-starwood-towers-3-this-is-it-campaign</guid>
<description><![CDATA[ Navin&#039;s &#039;This Is It&#039; campaign for Starwood Towers 3.0 in Medavakkam reframes homebuying as an emotional milestone. Here&#039;s what marketers can learn from it. ]]></description>
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<pubDate>Thu, 02 Apr 2026 10:34:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navin&#039;s, Starwood Towers 3.0, This Is It campaign, Medavakkam homes, Chennai real estate, ready-to-move homes, 2BHK Chennai, 3BHK Medavakkam, homebuyer campaign India, real estate advertising, Navin Kumar, emotional marketing, 360-degree campaign, affordable luxury Chennai, brands.in</media:keywords>
</item>

<item>
<title>Super.money Keeps It Real: Salman Khan&amp;apos;s &amp;apos;No Drama&amp;apos; Campaign Is a Masterclass in Anti&#45;Hype Marketing</title>
<link>https://brands.in/blogsuper-money-no-drama-salman-khan-ipl-campaign</link>
<guid>https://brands.in/blogsuper-money-no-drama-salman-khan-ipl-campaign</guid>
<description><![CDATA[ Super.money&#039;s &#039;No Drama, Only Cashback&#039; campaign with Salman Khan redefines IPL advertising with minimalist storytelling and a bold fintech value proposition. ]]></description>
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<pubDate>Thu, 02 Apr 2026 10:08:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>super.money, No Drama Only Cashback, Salman Khan campaign, UPI cashback app, IPL advertising 2026, fintech marketing India, Quotient Ventures, minimalist advertising, digital payments India, Flipkart fintech, UPI platform, cashback rewards, IPL campaign, brand marketing, Indian fintech</media:keywords>
</item>

<item>
<title>Bold Care and Samay Raina Use IPL 2026 to Make Men&amp;apos;s Wellness Conversations Hit a Six</title>
<link>https://brands.in/blogbold-care-samay-raina-protect-whats-precious-ipl-2026-campaign</link>
<guid>https://brands.in/blogbold-care-samay-raina-protect-whats-precious-ipl-2026-campaign</guid>
<description><![CDATA[ Bold Care launches &#039;Protect What&#039;s Precious&#039; with Samay Raina during IPL 2026. Here is how cricket humour is reshaping men&#039;s wellness marketing in India. ]]></description>
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<pubDate>Wed, 01 Apr 2026 17:23:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bold Care, Samay Raina, Protect What&#039;s Precious, IPL 2026, men&#039;s wellness India, sexual health campaign, creator marketing, Instagram carousel, Rajat Jadhav, men&#039;s intimate health, cricket marketing, digital campaign India, influencer partnership, men&#039;s health awareness</media:keywords>
</item>

<item>
<title>Wipro Consumer Care Consolidates Media Mandate With Wavemaker</title>
<link>https://brands.in/blogwipro-consumer-care-media-mandate-wavemaker-wpp-media-consolidation</link>
<guid>https://brands.in/blogwipro-consumer-care-media-mandate-wavemaker-wpp-media-consolidation</guid>
<description><![CDATA[ Wipro Consumer Care consolidates its media mandate with Wavemaker under WPP Media. Here is what this strategic move means for Indian FMCG brands and media planning. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf2d2db28d.jpg" length="33160" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 16:06:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wipro Consumer Care, Wavemaker, WPP Media, media mandate consolidation, FMCG media strategy India, integrated media planning, Neeraj Khatri, Prasanth Kumar, digital media FMCG, consumer care advertising, media agency India, data-driven marketing</media:keywords>
</item>

<item>
<title>HiveMinds Playbook 2026: The Great Digital Shift Is Here</title>
<link>https://brands.in/bloghiveminds-ecommerce-playbook-2026-great-digital-shift-india</link>
<guid>https://brands.in/bloghiveminds-ecommerce-playbook-2026-great-digital-shift-india</guid>
<description><![CDATA[ HiveMinds Ecommerce Playbook 2026 maps India&#039;s Great Digital Shift — AI, personalization, and storytelling are rewriting digital commerce rules for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cce9ed5d9bd.jpg" length="29500" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 15:24:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HiveMinds Playbook 2026, Great Digital Shift, ecommerce marketing India, AI marketing automation, digital commerce trends, personalization strategy, Madison World, Deepti Bhadauria, brand storytelling, performance marketing India, creator content strategy, digital brand building</media:keywords>
</item>

<item>
<title>Bullying Decoder: How AI Is Making Verbal Bullying Visible in Indian Classrooms</title>
<link>https://brands.in/blogbullying-decoder-dentsu-lab-dav-school-ai-verbal-bullying-india</link>
<guid>https://brands.in/blogbullying-decoder-dentsu-lab-dav-school-ai-verbal-bullying-india</guid>
<description><![CDATA[ Dentsu Lab and D.A.V. School launch Bullying Decoder, an AI tool using CCTV audio to detect verbal bullying. Here is what it means for Indian brands and ed-tech innovation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccd1ee34d4f.jpg" length="59163" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 14:00:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bullying Decoder, Dentsu Lab, D.A.V. Public School, verbal bullying AI, Classteacher Learning Systems, AI in education India, school safety technology, CCTV audio analysis, student wellbeing, behavioural science schools, ed-tech innovation India, classroom bullying detection</media:keywords>
</item>

<item>
<title>Omnicom Media Tops RECMA Rankings: #1 in APAC and Global Leader</title>
<link>https://brands.in/blogomnicom-media-recma-number-one-apac-global-media-group-2026</link>
<guid>https://brands.in/blogomnicom-media-recma-number-one-apac-global-media-group-2026</guid>
<description><![CDATA[ Omnicom Media tops RECMA rankings as #1 in Asia Pacific and best global media group. Here is what this means for Indian brands and the media agency landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccd0b371a17.jpg" length="23869" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 13:45:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Omnicom Media, RECMA rankings, APAC media group, OMD global ranking, IPG Mediabrands merger, media agency India, quali-share, PHD agency, global media network, digital media capabilities, media agency benchmark, Kartik Sharma Omnicom</media:keywords>
</item>

<item>
<title>Experience Commerce Wins ICONIQA Hotels&amp;apos; Social Media Mandate</title>
<link>https://brands.in/blogexperience-commerce-iconiqa-hotels-social-media-mandate</link>
<guid>https://brands.in/blogexperience-commerce-iconiqa-hotels-social-media-mandate</guid>
<description><![CDATA[ Experience Commerce wins ICONIQA Hotels&#039; social media mandate. Here&#039;s what this partnership means for India&#039;s premium hospitality brands and digital marketers. ]]></description>
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<pubDate>Wed, 01 Apr 2026 13:30:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Experience Commerce, ICONIQA Hotels, social media mandate, Cheil SWA Group, Royal Orchid Hotels, digital marketing India, luxury hospitality branding, hotel social media strategy, premium brand marketing, Indian travel marketing, content storytelling, lifestyle hotel digital presence</media:keywords>
</item>

<item>
<title>GharLelo: How Aadhar Housing Finance Is Rewriting the Home Loan Story for Real India</title>
<link>https://brands.in/bloggharlelo-aadhar-housing-finance-home-loan-campaign</link>
<guid>https://brands.in/bloggharlelo-aadhar-housing-finance-home-loan-campaign</guid>
<description><![CDATA[ Aadhar Housing Finance&#039;s GharLelo campaign tackles the real emotional and financial barriers of home loans for EWS and LIG buyers. Here&#039;s what marketers must learn. ]]></description>
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<pubDate>Wed, 01 Apr 2026 10:00:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>GharLelo campaign, Aadhar Housing Finance, home loan marketing India, EWS LIG housing, affordable housing finance, AHFL brand campaign, homeownership India, housing finance advertising, financial brand storytelling, NBFC marketing strategy</media:keywords>
</item>

<item>
<title>Ancient Wisdom, Premium Ambition: How Himalaya Ayurveda Secrets Is Rewriting the Rules of Luxury Beauty in India</title>
<link>https://brands.in/bloghimalaya-ayurveda-secrets-premium-beauty-launch-india</link>
<guid>https://brands.in/bloghimalaya-ayurveda-secrets-premium-beauty-launch-india</guid>
<description><![CDATA[ Himalaya Wellness enters India&#039;s premium beauty segment with Himalaya Ayurveda Secrets — a range built on traditional Ayurvedic vidhis that elevate ingredient potency at the formulation level. Spanning hair and body care, the launch marks Himalaya&#039;s boldest upward repositioning yet, arriving precisely when Indian consumers are demanding authenticity, efficacy, and heritage in their premium beauty choices. ]]></description>
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<pubDate>Tue, 31 Mar 2026 18:02:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Himalaya Ayurveda Secrets, premium Ayurveda beauty India, Himalaya Wellness launch, Ayurvedic vidhis skincare, clean beauty India, heritage beauty brand, Himalaya hair care, premium personal care India 2026</media:keywords>
</item>

<item>
<title>Slice Maar: How Olio Pizza and Rajasthan Royals Are Turning Match Night Into a Food Ritual for Every Indian Fan</title>
<link>https://brands.in/blogolio-pizza-rajasthan-royals-slice-maar-ipl-2026</link>
<guid>https://brands.in/blogolio-pizza-rajasthan-royals-slice-maar-ipl-2026</guid>
<description><![CDATA[ Olio Pizza renews its Rajasthan Royals partnership for IPL 2026 with the high-energy &#039;Slice Maar&#039; campaign and a new ₹99 Royal Pizza Slice designed for match-night consumption. From stadium kiosks to the Olio Dugout fan hub in Jaipur, this is one of IPL 2026&#039;s smartest food and cricket brand activations. ]]></description>
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<pubDate>Tue, 31 Mar 2026 17:45:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Olio Pizza IPL 2026, Slice Maar campaign, Rajasthan Royals partnership, Royal Pizza Slice, Curefoods cricket sponsorship, IPL food brand activation, pizza match night India, Olio Dugout Jaipur</media:keywords>
</item>

<item>
<title>Spaces That Feel: How Interio by Godrej&amp;apos;s &amp;apos;Moments That Matter&amp;apos; Campaign Is Changing the Way India Thinks About Home Design</title>
<link>https://brands.in/bloginterio-godrej-moments-that-matter-campaign-home-design</link>
<guid>https://brands.in/bloginterio-godrej-moments-that-matter-campaign-home-design</guid>
<description><![CDATA[ Interio by Godrej&#039;s &#039;Moments That Matter&#039; campaign reveals how thoughtfully designed spaces shape Indian emotions and relationships. Backed by a study of 2,600 respondents across eight cities, the social experiment film proves that great design goes far beyond aesthetics — it actively shapes how we feel, connect, and live. ]]></description>
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<pubDate>Tue, 31 Mar 2026 16:29:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Interio by Godrej, Moments That Matter, home design India, furniture brand campaign, emotional wellbeing spaces, Godrej Enterprises, Indian home décor marketing, space and emotion</media:keywords>
</item>

<item>
<title>Keep Walking, Keep Building: How Johnnie Walker &amp;amp; Virat Kohli Are Rewriting India&amp;apos;s Success Story</title>
<link>https://brands.in/blogjohnnie-walker-virat-kohli-keep-walking-campaign-india</link>
<guid>https://brands.in/blogjohnnie-walker-virat-kohli-keep-walking-campaign-india</guid>
<description><![CDATA[ Johnnie Walker Luxe Blended Water and Virat Kohli relaunch the iconic Keep Walking campaign for a new India that builds beyond success. Featuring YUNGBLUD&#039;s reimagined anthem, this campaign redefines ambition, evolution, and premium brand storytelling for India&#039;s next generation of self-driven achievers. ]]></description>
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<pubDate>Tue, 31 Mar 2026 15:31:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Johnnie Walker Keep Walking, Virat Kohli brand campaign, Diageo India premium, YUNGBLUD India, Keep Walking India 2025, premium spirits India, Indian brand marketing</media:keywords>
</item>

<item>
<title>JioStar&amp;apos;s &amp;apos;Ek Hoke Dekh&amp;apos; Is the IPL 2026 Campaign India Needed Right Now</title>
<link>https://brands.in/blogjiostar-ek-hoke-dekh-ipl-2026-campaign-unity-cricket</link>
<guid>https://brands.in/blogjiostar-ek-hoke-dekh-ipl-2026-campaign-unity-cricket</guid>
<description><![CDATA[ JioStar unveils &#039;Ek Hoke Dekh&#039; for IPL 2026 featuring Ruturaj Gaikwad, Shreyas Iyer and more. Here&#039;s why this unity campaign is a masterclass in Indian sports broadcast storytelling. ]]></description>
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<pubDate>Tue, 31 Mar 2026 14:20:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar Ek Hoke Dekh IPL 2026, JioStar IPL campaign, Ruturaj Gaikwad campaign, IPL unity campaign India, ZeroFifty JioStar, Shreyas Iyer Krunal Pandya ad, TATA IPL 2026 broadcast, JioHotstar IPL campaign, cricket unity advertising India</media:keywords>
</item>

<item>
<title>Angel One&amp;apos;s &amp;apos;The Intelligent One&amp;apos; Campaign Reframes Who Investing Is Really For</title>
<link>https://brands.in/blogangel-one-intelligent-one-campaign-ipl-2026-investing-app</link>
<guid>https://brands.in/blogangel-one-intelligent-one-campaign-ipl-2026-investing-app</guid>
<description><![CDATA[ Angel One launches &#039;The Intelligent One&#039; campaign for IPL 2026, positioning its app as an intelligent investing platform for first-time investors. Here&#039;s the full brand strategy breakdown ]]></description>
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<pubDate>Tue, 31 Mar 2026 14:07:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Angel One Intelligent One campaign, Angel One IPL 2026, fintech brand campaign India, first-time investor marketing, Arief Mohamad Angel One, investing app India, Trading Signals Smart Discovery, Angel One brand strategy, retail investing India campaign</media:keywords>
</item>

<item>
<title>Parle&#45;G&amp;apos;s Bihu Campaign: When a Biscuit Brand Becomes a Cultural Storyteller</title>
<link>https://brands.in/blogparle-g-bihu-campaign-cultural-storytelling-assam-2026</link>
<guid>https://brands.in/blogparle-g-bihu-campaign-cultural-storytelling-assam-2026</guid>
<description><![CDATA[ Parle-G&#039;s two-part Bihu campaign by Thought Blurb Communications earns 12M+ views in a week. Here&#039;s why this culturally intelligent campaign is a masterclass in regional brand storytelling. ]]></description>
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<pubDate>Tue, 31 Mar 2026 13:01:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parle-G Bihu campaign, Bihu festival marketing, Thought Blurb Communications, regional brand campaign India, Parle Products Assam, Nilotpal Bora music, cultural storytelling FMCG, Northeast India marketing, Mayank Shah Parle, Zubeen Garg Assam campaign</media:keywords>
</item>

<item>
<title>Havas Media Network India Wins Aakash Educational Services AOR Mandate</title>
<link>https://brands.in/bloghavas-media-network-india-aakash-educational-services-aor-mandate-2026</link>
<guid>https://brands.in/bloghavas-media-network-india-aakash-educational-services-aor-mandate-2026</guid>
<description><![CDATA[ Havas Media Network India wins integrated media AOR for Aakash Educational Services. PivotRoots leads digital, Arena Media handles traditional — here&#039;s the full strategy breakdown. ]]></description>
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<pubDate>Tue, 31 Mar 2026 12:47:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas Media Network India AESL, Aakash Educational Services AOR, PivotRoots Arena Media mandate, education marketing India, Mohit Joshi Havas, integrated media mandate 2026, Converged AI platform, test preparation brand strategy, Shibu Shivanandan PivotRoots</media:keywords>
</item>

<item>
<title>Astrotalk&amp;apos;s IPL Campaign Turns Everyday Doubt Into Compelling Storytelling</title>
<link>https://brands.in/blogastrotalk-ipl-campaign-nitesh-tiwari-everyday-uncertainty</link>
<guid>https://brands.in/blogastrotalk-ipl-campaign-nitesh-tiwari-everyday-uncertainty</guid>
<description><![CDATA[ Astrotalk&#039;s IPL campaign directed by Nitesh Tiwari uses three emotional films to reposition astrology as a clarity tool for modern India. Here&#039;s the brand strategy breakdown. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5421a5776.jpg" length="91188" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 10:50:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Astrotalk IPL campaign, Nitesh Tiwari ad film, astrology app India, everyday uncertainty marketing, IPL advertising 2026, Puneet Gupta Astrotalk, digital campaign India, relationship anxiety marketing, small business advertising, brand repositioning India</media:keywords>
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<item>
<title>Joy Hydra Refresh Gel TVC: Sanya Malhotra Beats the Summer Heat</title>
<link>https://brands.in/blogjoy-hydra-refresh-gel-tvc-sanya-malhotra-summer-skincare</link>
<guid>https://brands.in/blogjoy-hydra-refresh-gel-tvc-sanya-malhotra-summer-skincare</guid>
<description><![CDATA[ Joy Personal Care launches Hydra Refresh Gel TVC with Sanya Malhotra targeting India&#039;s summer skincare market. Here&#039;s what marketers need to know. ]]></description>
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<pubDate>Tue, 31 Mar 2026 10:21:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Joy Hydra Refresh Gel, Sanya Malhotra TVC, Joy Personal Care campaign, summer skincare India, RSH Global, lightweight gel moisturiser, non-sticky hydration, Indian skincare market, summer beauty routine, brand ambassador campaign, FMCG skincare marketing, Poulomi Roy, hydration gel India</media:keywords>
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<item>
<title>COMvergence 2025: WPP Leads India, But the Real Story is Local</title>
<link>https://brands.in/blogcomvergence-2025-india-new-business-barometer-wpp-essencemediacom</link>
<guid>https://brands.in/blogcomvergence-2025-india-new-business-barometer-wpp-essencemediacom</guid>
<description><![CDATA[ COMvergence 2025 India rankings reveal WPP and EssenceMediacom on top — but the real story is 79% local pitches reshaping media agency strategy. ]]></description>
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<pubDate>Mon, 30 Mar 2026 17:46:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>COMvergence 2025, WPP Media, EssenceMediacom, Publicis Media, Omnicom Media Group, Wavemaker India, media agency rankings, New Business Barometer, India media market, local pitch, PHD Starcom, Havas Media, OMD India, media spend India</media:keywords>
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<item>
<title>Cadbury&amp;apos;s #TheKhaasSeat: Why First&#45;Timer Experiences Win India&amp;apos;s Heart</title>
<link>https://brands.in/blogcadbury-dairy-milk-khaas-seat-mumbai-indians-ipl-2026</link>
<guid>https://brands.in/blogcadbury-dairy-milk-khaas-seat-mumbai-indians-ipl-2026</guid>
<description><![CDATA[ Cadbury Dairy Milk&#039;s #TheKhaasSeat campaign with Mumbai Indians offers first-time IPL fans a Wankhede experience — here&#039;s why it&#039;s 2026&#039;s smartest brand activation. ]]></description>
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<pubDate>Mon, 30 Mar 2026 16:29:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cadbury Dairy Milk, Khaas Seat, Mumbai Indians, IPL 2026, Mondelez, Wankhede Stadium, first-time fan experience, FMCG IPL campaign, cricket brand activation, QR code marketing, limited edition packaging, experiential marketing India, Nitin Saini</media:keywords>
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<item>
<title>Garnier Color Naturals&amp;apos; Trust Campaign: Why Mother–Daughter Marketing Works</title>
<link>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani</link>
<guid>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani</guid>
<description><![CDATA[ Garnier Color Naturals&#039; Trust Campaign with Raveena and Rasha Thadani is a masterclass in generational beauty marketing. Here&#039;s what Indian brands can learn. ]]></description>
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<pubDate>Mon, 30 Mar 2026 12:28:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Garnier Color Naturals, Trust Campaign, Raveena Tandon, Rasha Thadani, at-home hair colour, mother-daughter marketing, beauty campaign India, Garnier India, hair colour brand, generational marketing, celebrity endorsement, personal care India, beauty trust, family marketing</media:keywords>
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<item>
<title>Garnier Color Naturals&amp;apos; Trust Campaign: Why Mother–Daughter Marketing Works</title>
<link>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani-899</link>
<guid>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani-899</guid>
<description><![CDATA[ Garnier Color Naturals&#039; Trust Campaign with Raveena and Rasha Thadani is a masterclass in generational beauty marketing. Here&#039;s what Indian brands can learn. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca11289edae.jpg" length="48445" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 12:28:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Garnier Color Naturals, Trust Campaign, Raveena Tandon, Rasha Thadani, at-home hair colour, mother-daughter marketing, beauty campaign India, Garnier India, hair colour brand, generational marketing, celebrity endorsement, personal care India, beauty trust, family marketing</media:keywords>
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<item>
<title>VIDA x KKR &amp;apos;6 For 6&amp;apos;: When Every Six Builds India&amp;apos;s EV Future</title>
<link>https://brands.in/blogvida-kkr-6-for-6-ev-charging-campaign-ipl-2026</link>
<guid>https://brands.in/blogvida-kkr-6-for-6-ev-charging-campaign-ipl-2026</guid>
<description><![CDATA[ VIDA and KKR&#039;s &#039;6 for 6&#039; campaign turns every IPL six into a new EV fast charger — here&#039;s why Indian brands should take notes. ]]></description>
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<pubDate>Mon, 30 Mar 2026 11:51:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VIDA, KKR, 6 for 6, IPL 2026, Hero MotoCorp, EV charging, electric vehicle India, Kolkata Knight Riders, fast charger, EV infrastructure, purpose-led marketing, cricket sponsorship, sustainable mobility, VIDA charger, green campaign, sports marketing</media:keywords>
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<title>Havas Life Mumbai &amp;amp; Shobiz Redefine Healthcare Experiential Engagement</title>
<link>https://brands.in/bloghavas-life-mumbai-shobiz-healthcare-experiential-engagement-india</link>
<guid>https://brands.in/bloghavas-life-mumbai-shobiz-healthcare-experiential-engagement-india</guid>
<description><![CDATA[ Havas Life Mumbai and Shobiz launch integrated experiential engagement for Indian healthcare brands — blending medical science with immersive tech. Here&#039;s why it matters. ]]></description>
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<pubDate>Mon, 30 Mar 2026 10:32:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas Life Mumbai, Shobiz, healthcare experiential marketing, pharma engagement India, Havas India, HCP engagement, immersive healthcare, VR pharma, medical communications India, experiential pharma solutions, healthcare advertising India, AR MR pharma, Dorelle Kulkarni, Sameer Tobaccowala, integrated healthcare engagement</media:keywords>
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<item>
<title>Forest Essentials bets on &amp;apos;slow beauty&amp;apos; with &amp;apos;Take Your Time&amp;apos; campaign</title>
<link>https://brands.in/blogforest-essentials-take-your-time-slow-beauty-campaign</link>
<guid>https://brands.in/blogforest-essentials-take-your-time-slow-beauty-campaign</guid>
<description><![CDATA[ Forest Essentials&#039; &#039;Take Your Time&#039; campaign bets on slow beauty and Ayurvedic rituals. Here&#039;s what Indian brands can learn from this bold positioning move. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7bca6bdd00.jpg" length="91017" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 18:00:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Forest Essentials, Take Your Time, slow beauty, Ayurvedic skincare, luxury beauty India, beauty rituals, mindful beauty, Mira Kulkarni, Ayurveda campaign, Indian beauty brands, wellness marketing, ritual skincare, brand strategy India, slow living, premium beauty 2026</media:keywords>
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<title>Tefal India&amp;apos;s &amp;apos;Because Bangalore Waits Enough&amp;apos; campaign turns city frustration into kitchen freedom</title>
<link>https://brands.in/blogtefal-india-because-bangalore-waits-enough-ooh-campaign</link>
<guid>https://brands.in/blogtefal-india-because-bangalore-waits-enough-ooh-campaign</guid>
<description><![CDATA[ Tefal India&#039;s &#039;Because Bangalore Waits Enough&#039; OOH campaign targets urban time pressure with hyperlocal storytelling. Here&#039;s what marketers can learn from this city-first strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 16:41:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tefal India, Because Bangalore Waits Enough, OOH campaign, hyperlocal marketing, Bengaluru urban consumers, Groupe SEB India, Powelix technology, Thermo-Signal cookware, kitchen appliances, out-of-home advertising, metro branding, time-saving products, premium cookware, influencer marketing, city-specific campaign</media:keywords>
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<item>
<title>SG&amp;apos;s &amp;apos;Ready is overrated&amp;apos; campaign: Why Adarsh Gourav is the right call</title>
<link>https://brands.in/blogsg-ready-is-overrated-adarsh-gourav-campaign</link>
<guid>https://brands.in/blogsg-ready-is-overrated-adarsh-gourav-campaign</guid>
<description><![CDATA[ SG&#039;s &#039;Ready Is Overrated&#039; campaign with Adarsh Gourav marks a bold shift into performance apparel. Here&#039;s what Indian brand managers should take away. ]]></description>
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<pubDate>Sat, 28 Mar 2026 12:20:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SG campaign, Ready Is Overrated, Adarsh Gourav, Sanspareils Greenlands, Indian sportswear, performance apparel, movement lifestyle brand, sports marketing India, brand repositioning, cricket brand evolution, SG apparel, sports fitness India, heritage brand reinvention, sportswear campaign 2026, brand ambassador marketing</media:keywords>
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<title>Flipkart blends cinema and commerce in &amp;apos;Cooling Days&amp;apos; campaign with pop culture twist</title>
<link>https://brands.in/blogflipkart-cooling-days-campaign-regional-cinema-commerce-2026</link>
<guid>https://brands.in/blogflipkart-cooling-days-campaign-regional-cinema-commerce-2026</guid>
<description><![CDATA[ Flipkart&#039;s Cooling Days campaign blends Malayalam cinema nostalgia and pan-India humour to drive content-led commerce. Here is what Indian brands can learn from this dual creative strategy. ]]></description>
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<pubDate>Sat, 28 Mar 2026 11:59:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Flipkart, Cooling Days, regional marketing, Malayalam campaign, Sarvam Maya, Aju Varghese, Althaf Salim, 22feet Tribal Worldwide, Digitally Inspired Media, content-led commerce, summer sale, AC deals, brands.in, pop culture marketing, e-commerce India</media:keywords>
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<item>
<title>Parag Bhatia elevated to Director – Media Buying at Zenith</title>
<link>https://brands.in/blogparag-bhatia-director-media-buying-zenith-promotion</link>
<guid>https://brands.in/blogparag-bhatia-director-media-buying-zenith-promotion</guid>
<description><![CDATA[ Parag Bhatia promoted to Director – Media Buying at Zenith. Know his career journey and what this leadership move signals for India&#039;s media buying landscape. ]]></description>
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<pubDate>Sat, 28 Mar 2026 10:38:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parag Bhatia, Zenith, Director Media Buying, Mindshare India, media buying India, advertising agency, Publicis Groupe, media trading, investment strategy, digital advertising, agency leadership, media planning, ad tech, brands.in, marketing news India</media:keywords>
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<item>
<title>Pringles Pops Into ATL: India&amp;apos;s First Big Campaign Is Here</title>
<link>https://brands.in/blogpringles-first-atl-campaign-india-digital-film-pop-crunch</link>
<guid>https://brands.in/blogpringles-first-atl-campaign-india-digital-film-pop-crunch</guid>
<description><![CDATA[ Pringles launches its first ATL campaign in India with a digital film built around its iconic can pop and crunch, marking a major shift from BTL to mass storytelling. ]]></description>
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<pubDate>Fri, 27 Mar 2026 11:56:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pringles India, Pringles ATL campaign, Pringles digital film, Kellanova India, above-the-line marketing India, Pringles first campaign India, Rachit Vohra Kellanova, FMCG marketing India, snacks brand campaign, BTL to ATL shift, premium snacks India, Pringles pop crunch, snack brand storytelling</media:keywords>
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<item>
<title>Crunchyroll&amp;apos;s &amp;apos;Ready to Anime?&amp;apos; Returns With Rashmika &amp;amp; Gill</title>
<link>https://brands.in/blogcrunchyroll-ready-to-anime-rashmika-mandanna-shubman-gill-india-campaign</link>
<guid>https://brands.in/blogcrunchyroll-ready-to-anime-rashmika-mandanna-shubman-gill-india-campaign</guid>
<description><![CDATA[ Crunchyroll&#039;s new &#039;Ready to Anime?&#039; film features Rashmika Mandanna and Shubman Gill. Here&#039;s what Indian brands can learn from this bold anime campaign strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c609c9cc921.jpg" length="68492" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 10:26:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crunchyroll India, Ready to Anime, Rashmika Mandanna, Shubman Gill, anime streaming India, Crunchyroll campaign, anime marketing India, OTT platform India, anime dubbed Hindi, brand campaign 2026, Tilt Brand Solutions, anime audience India, One Piece India, BLUE LOCK, Black Clover, Crunchyroll subscription</media:keywords>
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<item>
<title>Amazon Ads at 10: how AI is finally making digital advertising simpler for Indian brands</title>
<link>https://brands.in/blogamazon-ads-10-years-india-ai-tools-creative-agent</link>
<guid>https://brands.in/blogamazon-ads-10-years-india-ai-tools-creative-agent</guid>
<description><![CDATA[ Amazon Ads turns 10 in India and launches AI tools Creative Agent and Ads Agent. Here&#039;s what it means for Indian brands and marketers in 2026. ]]></description>
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<pubDate>Fri, 27 Mar 2026 09:53:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords></media:keywords>
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<item>
<title>CaratLane&amp;apos;s first brand ambassador move: why Yami Gautam Dhar makes perfect sense</title>
<link>https://brands.in/blogcaratlane-yami-gautam-dhar-brand-ambassador</link>
<guid>https://brands.in/blogcaratlane-yami-gautam-dhar-brand-ambassador</guid>
<description><![CDATA[ CaratLane appoints Yami Gautam Dhar as its first brand ambassador. Here&#039;s what this bold marketing move means for Indian fine jewellery brands in 2026. ]]></description>
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<pubDate>Fri, 27 Mar 2026 09:32:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CaratLane, Yami Gautam Dhar, brand ambassador, Tata Group jewellery, everyday fine jewellery India, accessible luxury, celebrity endorsement India, CaratLane 2026, Indian jewellery brands, fine jewellery marketing, Saumen Bhaumik, modern Indian woman, jewellery brand strategy, Tata jewellery, everyday luxury India</media:keywords>
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<item>
<title>Foxtale Signs Tilak Varma: Why This Skincare Move Is Bigger Than Cricket</title>
<link>https://brands.in/blogfoxtale-tilak-varma-brand-ambassador-glow-sunscreen</link>
<guid>https://brands.in/blogfoxtale-tilak-varma-brand-ambassador-glow-sunscreen</guid>
<description><![CDATA[ Foxtale signs Tilak Varma as brand ambassador for its Glow Sunscreen campaign — here&#039;s what this smart move means for D2C skincare brands in India. ]]></description>
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<pubDate>Thu, 26 Mar 2026 16:36:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Foxtale, Tilak Varma, brand ambassador, Glow Sunscreen, D2C skincare India, Play On Till The Sun&#039;s Gone, sunscreen campaign, Indian skincare brand, celebrity endorsement, grooming India</media:keywords>
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<item>
<title>Unilever Bets Big on Influencer Marketing: What the SAMY Mandate Means for Global Brands</title>
<link>https://brands.in/blogunilever-samy-global-influencer-strategy-knorr-hellmanns</link>
<guid>https://brands.in/blogunilever-samy-global-influencer-strategy-knorr-hellmanns</guid>
<description><![CDATA[ Unilever appoints SAMY for global influencer strategy across Knorr and Hellmann&#039;s in 13 markets. Here&#039;s what this mandate means for brands and marketers worldwide. ]]></description>
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<pubDate>Thu, 26 Mar 2026 14:28:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Unilever SAMY influencer strategy, global influencer marketing, Knorr Hellmanns creator marketing, SAMY Maia platform, influencer marketing 2026, glocal brand strategy, creator partnerships FMCG, social-first agency Unilever, influencer marketing scale</media:keywords>
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<item>
<title>Omnicom Clears The Trade Desk: What This Audit Verdict Means for Programmatic Advertising</title>
<link>https://brands.in/blogomnicom-audit-trade-desk-programmatic-transparency-india</link>
<guid>https://brands.in/blogomnicom-audit-trade-desk-programmatic-transparency-india</guid>
<description><![CDATA[ Omnicom&#039;s independent audit of The Trade Desk found zero billing issues. Here&#039;s what this verdict means for programmatic advertising transparency in India and globally. ]]></description>
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<pubDate>Thu, 26 Mar 2026 11:57:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Omnicom audit Trade Desk, programmatic advertising transparency, DSP billing India, The Trade Desk India, Publicis Trade Desk dispute, ad tech transparency, programmatic media buying, demand-side platform audit, digital advertising India 2026</media:keywords>
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<item>
<title>Tribes Bets Big on Data&#45;Led OOH: Why This Investment Changes Outdoor Advertising in India</title>
<link>https://brands.in/blogtribes-invests-dgtoohl-programmatic-dooh-india-ooh-advertising</link>
<guid>https://brands.in/blogtribes-invests-dgtoohl-programmatic-dooh-india-ooh-advertising</guid>
<description><![CDATA[ Tribes invests in DGTOOHL to bring programmatic DOOH and real-time audience intelligence to Indian brands. Here is what this deal means for outdoor advertising. ]]></description>
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<pubDate>Thu, 26 Mar 2026 10:29:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tribes DGTOOHL investment, programmatic DOOH India, data-driven OOH advertising, digital out-of-home India, OOH media technology, Mobiyoung, audience intelligence, outdoor advertising India 2026, programmatic outdoor media, OOH measurement, Tribes agency India, DOOH campaign optimisation</media:keywords>
</item>

<item>
<title>Airbnb&amp;apos;s Smartest India Move Yet: Group Travel, Real Emotions, Big Stars</title>
<link>https://brands.in/blogairbnb-vijay-deverakonda-rashmika-group-travel-india-campaign</link>
<guid>https://brands.in/blogairbnb-vijay-deverakonda-rashmika-group-travel-india-campaign</guid>
<description><![CDATA[ Airbnb&#039;s new India campaign with Vijay Deverakonda &amp; Rashmika Mandanna spotlights group travel culture. Here&#039;s what every Indian marketer needs to know. ]]></description>
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<pubDate>Thu, 26 Mar 2026 10:02:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Airbnb India campaign, Vijay Deverakonda Rashmika Mandanna Airbnb, group travel India, buddymoon trend, Airbnb group stays, Indian travel marketing, brand campaign 2026, celebrity endorsement India, shared travel experience, Koh Samui villa, Indian consumer behaviour, travel advertising India</media:keywords>
</item>

<item>
<title>Kareena Kapoor Khan fronts Organic Tattva&amp;apos;s new wellness campaign built around &amp;apos;Shuddhasana&amp;apos;</title>
<link>https://brands.in/blogorganic-tattva-shuddhasana-kareena-kapoor-khan-wellness-campaign-2026</link>
<guid>https://brands.in/blogorganic-tattva-shuddhasana-kareena-kapoor-khan-wellness-campaign-2026</guid>
<description><![CDATA[ Organic Tattva launches &#039;Shuddhasana&#039; wellness campaign with Kareena Kapoor Khan — positioning organic eating alongside yoga as an equal pillar of holistic health for urban Indian households. ]]></description>
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<pubDate>Wed, 25 Mar 2026 17:30:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Organic Tattva, Shuddhasana campaign, Kareena Kapoor Khan, organic food India, wellness marketing, FMCG branding, organic rice and pulses, clean eating, QR traceability, food transparency, holistic wellness, yoga lifestyle integration, Indian organic market, health conscious consumers, brand campaign India</media:keywords>
</item>

<item>
<title>GD Foods TOPS unveils &amp;apos;Foodies Ka Choice&amp;apos; campaign featuring Kareena Kapoor</title>
<link>https://brands.in/bloggd-foods-tops-foodies-ka-choice-kareena-kapoor-campaign-2026</link>
<guid>https://brands.in/bloggd-foods-tops-foodies-ka-choice-kareena-kapoor-campaign-2026</guid>
<description><![CDATA[ GD Foods TOPS launches &#039;Foodies Ka Choice&#039; campaign with Kareena Kapoor — a taste-first brand repositioning backed by AWL Agri Business across a 360-degree media rollout in 2026. ]]></description>
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<pubDate>Wed, 25 Mar 2026 14:00:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TOPS Foodies Ka Choice, Kareena Kapoor TOPS, GD Foods campaign, AWL Agri Business, TOPS sauces India, FMCG brand campaign 2026, Indian condiments market, taste-first brand, celebrity FMCG campaign, TOPS pickles ketchup</media:keywords>
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<item>
<title>Škoda Auto India and BBH India launch &amp;apos;Easy to Love&amp;apos; campaign for new Škoda Kushaq</title>
<link>https://brands.in/blogskoda-kushaq-easy-to-love-campaign-bbh-india-2026</link>
<guid>https://brands.in/blogskoda-kushaq-easy-to-love-campaign-bbh-india-2026</guid>
<description><![CDATA[ Škoda Auto India and BBH India launch &#039;Easy to Love&#039; campaign for new Škoda Kushaq — blending DDLJ nostalgia, humour, and cinematic storytelling across a 360-degree media rollout. ]]></description>
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<pubDate>Wed, 25 Mar 2026 13:15:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Škoda Kushaq, Easy to Love campaign, BBH India, Škoda Auto India, Dilwale Dulhania Le Jayenge, Indian SUV campaign, Škoda Kushaq launch, automotive advertising India, nostalgia marketing, integrated campaign 2026</media:keywords>
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<item>
<title>SW Network bags social media mandate for Lava Mobiles</title>
<link>https://brands.in/blogsw-network-social-media-mandate-lava-mobiles-2026</link>
<guid>https://brands.in/blogsw-network-social-media-mandate-lava-mobiles-2026</guid>
<description><![CDATA[ SW Network wins Lava Mobiles&#039; social media mandate — leading creative campaigns, cultural storytelling, and community engagement for India&#039;s homegrown mobile brand in 2026. ]]></description>
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<pubDate>Wed, 25 Mar 2026 12:40:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SW Network, Lava Mobiles, social media mandate, Lava International, homegrown Indian brand, creative agency India, mobile brand marketing, digital storytelling India, agency win 2026, Indian technology brand</media:keywords>
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<item>
<title>Experience Commerce wins social media mandate for FiatPe</title>
<link>https://brands.in/blogexperience-commerce-social-media-mandate-fiatpe-2026</link>
<guid>https://brands.in/blogexperience-commerce-social-media-mandate-fiatpe-2026</guid>
<description><![CDATA[ Experience Commerce wins FiatPe&#039;s annual social media mandate after a multi-agency pitch — covering Instagram, LinkedIn, YouTube strategy for India&#039;s merchant-first fintech platform. ]]></description>
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<pubDate>Wed, 25 Mar 2026 12:16:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Experience Commerce, FiatPe, social media mandate, fintech social media, Cheil SWA Group, digital payments India, merchant-first fintech, FiatPe marketing, social media strategy India, fintech brand building 2026</media:keywords>
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<title>Cleartrip&amp;apos;s &amp;apos;Chidhiya Udd&amp;apos; campaign turns childhood nostalgia into summer travel bookings</title>
<link>https://brands.in/blogcleartrip-chidhiya-udd-nation-on-vacation-campaign-2026</link>
<guid>https://brands.in/blogcleartrip-chidhiya-udd-nation-on-vacation-campaign-2026</guid>
<description><![CDATA[ Cleartrip&#039;s #NationOnVacation 2026 campaign uses the childhood game Chidhiya Udd to inspire summer travel bookings. Here&#039;s what marketers can learn from this nostalgia-led strategy. ]]></description>
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<pubDate>Wed, 25 Mar 2026 11:04:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cleartrip, NationOnVacation, Chidhiya Udd, summer sale, nostalgia marketing, travel campaign India, Flipkart travel, NoVac 2026</media:keywords>
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<title>Navin&amp;apos;s &amp;apos;This Is It&amp;apos; Campaign Redefines Ready&#45;to&#45;Move Home Buying</title>
<link>https://brands.in/blognavins-this-is-it-campaign-ready-to-move-homes-chennai</link>
<guid>https://brands.in/blognavins-this-is-it-campaign-ready-to-move-homes-chennai</guid>
<description><![CDATA[ Navin&#039;s &#039;This Is It&#039; campaign promotes ready-to-move homes in Chennai with a 360° rollout. Here&#039;s what Indian marketers can learn from this bold real estate campaign. ]]></description>
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<pubDate>Wed, 25 Mar 2026 10:40:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navin&#039;s campaign, ready-to-move homes, Starwood Towers 3.0, Medavakkam real estate, Chennai housing, real estate marketing India</media:keywords>
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<item>
<title>Polycab moves from wires to fans: a masterclass in brand extension</title>
<link>https://brands.in/blogpolycab-fans-campaign-brand-extension-wires-cables-india-2026</link>
<guid>https://brands.in/blogpolycab-fans-campaign-brand-extension-wires-cables-india-2026</guid>
<description><![CDATA[ Polycab India expands into the fans category with a strategic brand campaign leveraging trust built in wires and cables. The initiative highlights “trust transfer,” positioning fans as a natural extension of Polycab-powered homes while targeting performance-driven, quality-conscious Indian consumers. ]]></description>
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<pubDate>Tue, 24 Mar 2026 18:00:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Polycab fans, brand extension, trust transfer, electrical appliances, India fans market, home solutions</media:keywords>
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<item>
<title>Publicis Production Goes Global With Varun Shah&amp;apos;s Expanded Role</title>
<link>https://brands.in/blogvarun-shah-publicis-production-global-creative-transformation-lead</link>
<guid>https://brands.in/blogvarun-shah-publicis-production-global-creative-transformation-lead</guid>
<description><![CDATA[ Publicis Production elevates Varun Shah to Global Creative Transformation Lead — what this means for the future of scaled content production across markets. ]]></description>
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<pubDate>Tue, 24 Mar 2026 11:51:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Varun Shah Publicis Production, Global Creative Transformation Lead, Publicis Groupe India, Prodigious Content Factory, scaled craft production, creator ecosystem advertising, production transformation global, Dharma 2.0 branded content, Indian advertising global leadership, always-on content production, tech-enabled creative workflows</media:keywords>
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<title>ABBY Awards 2026 Gets a Global Creative Powerhouse as Jury Chair</title>
<link>https://brands.in/blogabby-awards-2026-bianca-guimaraes-jury-chair-still-digital</link>
<guid>https://brands.in/blogabby-awards-2026-bianca-guimaraes-jury-chair-still-digital</guid>
<description><![CDATA[ ABBY Awards 2026 names Bianca Guimaraes jury chair for Still Digital — here&#039;s why this global appointment matters for India&#039;s creative industry. ]]></description>
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<pubDate>Tue, 24 Mar 2026 10:10:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ABBY Awards 2026, Bianca Guimaraes, Still Digital jury, Goafest 2026, Mischief USA, Indian advertising awards, The One Club, independent agency, digital creative, WARC, brand strategy India, Effies, creative jury chair, Ad Age, Indian marketing industry</media:keywords>
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<item>
<title>Godrej Flips Indian Hospitality on Its Head to Fight Mosquito&#45;Borne Diseases</title>
<link>https://brands.in/bloggodrej-machar-hai-mehman-nahi-csr-campaign-mosquito-prevention</link>
<guid>https://brands.in/bloggodrej-machar-hai-mehman-nahi-csr-campaign-mosquito-prevention</guid>
<description><![CDATA[ Godrej Consumer Products launches &#039;Machar Hai, Mehman Nahi&#039; — a CSR film under its EMBED initiative that flips India&#039;s hospitality culture to drive mosquito prevention awareness. The campaign targets dengue, malaria and chikungunya through community outreach, school programmes, wall art and digital storytelling across India. ]]></description>
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<pubDate>Mon, 23 Mar 2026 17:23:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Godrej Consumer Products, EMBED initiative, mosquito prevention India, CSR campaign 2025, dengue awareness, purpose marketing, behavioural change, GCPL campaign, public health India, Indian advertising</media:keywords>
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<title>Liqvd Asia Wins 4 New Mandates, Eyes ₹35 Crore Pipeline Boost</title>
<link>https://brands.in/blogliqvd-asia-four-new-mandates-2026-pipeline</link>
<guid>https://brands.in/blogliqvd-asia-four-new-mandates-2026-pipeline</guid>
<description><![CDATA[ Liqvd Asia secures four new mandates — Origami, Kasturi Foods, Sama.live, and Woodland — adding ₹35 crore to its 2026 business pipeline. The Mumbai digital-first agency signals a strong Q1 with integrated, data-led brand partnerships across diverse categories. ]]></description>
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<pubDate>Mon, 23 Mar 2026 16:43:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Liqvd Asia, new mandates 2026, digital marketing agency India, integrated marketing, brand mandates, Woodland, Kasturi Foods, Sama.live, Origami, agency pipeline India</media:keywords>
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<title>Organic tattva and Kareena kapoor khan introduce &amp;apos;shuddhasana&amp;apos; — where yoga meets clean eating</title>
<link>https://brands.in/blogorganic-tattva-shuddhasana-campaign-kareena-kapoor-khan-clean-eating</link>
<guid>https://brands.in/blogorganic-tattva-shuddhasana-campaign-kareena-kapoor-khan-clean-eating</guid>
<description><![CDATA[ Organic tattva launches shuddhasana campaign with Kareena kapoor khan, linking clean organic eating to yoga and wellness for modern indian families. Here is the full story. ]]></description>
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<pubDate>Mon, 23 Mar 2026 14:06:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Organic tattva, shuddhasana campaign, Kareena kapoor khan, clean eating india, organic food brand, wellness campaign, QR traceability, rice pulses organic, holistic wellness india, pure food, yoga wellness, indian households, Rohit mehrotra, organic lifestyle, festive brand campaign</media:keywords>
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<title>Ogilvy and IBM Part Ways After 32 Years — And the Story Behind the Split Is Bigger Than One Account</title>
<link>https://brands.in/blogogilvy-ibm-32-year-partnership-ends-wpp-elevate28-restructure-2026</link>
<guid>https://brands.in/blogogilvy-ibm-32-year-partnership-ends-wpp-elevate28-restructure-2026</guid>
<description><![CDATA[ Ogilvy ends its 32-year partnership with IBM as WPP restructures under Elevate28. Here&#039;s what this historic agency split means for Indian and global marketing teams. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be8ae07c056.jpg" length="26117" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 18:00:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ogilvy IBM partnership ends, WPP Elevate28 restructure, Ogilvy 32-year IBM split, WPP Creative consolidation, advertising agency holding company 2026</media:keywords>
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<title>Every Hangout Needs Doritos: How PepsiCo&amp;apos;s Bold Snack Brand Is Owning India&amp;apos;s Social Moment</title>
<link>https://brands.in/blogdoritos-every-hangout-needs-doritos-campaign-india-social-snacking-2026</link>
<guid>https://brands.in/blogdoritos-every-hangout-needs-doritos-campaign-india-social-snacking-2026</guid>
<description><![CDATA[ Doritos launches &#039;Every Hangout Needs Doritos&#039; campaign tapping India&#039;s social snacking culture. Here&#039;s why this global snack brand&#039;s India strategy is worth studying. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be70e12580a.jpg" length="89021" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 17:40:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Doritos Every Hangout Needs Doritos, Doritos India campaign 2026, PepsiCo India snacking campaign, social snacking culture India, Doritos hangout marketing India</media:keywords>
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<title>Beyond Discounts: How SMART Bazaar&amp;apos;s Eid Film Found &amp;apos;Barkat&amp;apos; in the Places No Retail Ad Has Looked Before</title>
<link>https://brands.in/blogsmart-bazaar-eid-campaign-barkat-emotional-storytelling-2026</link>
<guid>https://brands.in/blogsmart-bazaar-eid-campaign-barkat-emotional-storytelling-2026</guid>
<description><![CDATA[ SMART Bazaar&#039;s Eid 2026 campaign explores &#039;Barkat&#039; through a child&#039;s perspective. Here&#039;s why this emotional festive film is redefining how retail brands tell stories. ]]></description>
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<pubDate>Sat, 21 Mar 2026 16:06:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SMART Bazaar Eid campaign 2026, Barkat-e-Eid film, SMART Bazaar emotional storytelling, retail festive advertising India, SMART Bazaar ke SMART Parivaar</media:keywords>
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<title>Pizza Hut&amp;apos;s Crafted Flatzz Is Bolder Than a Round Pizza — And Smarter Than Most QSR Launches</title>
<link>https://brands.in/blogpizza-hut-crafted-flatzz-cricket-campaign-ipl-2026</link>
<guid>https://brands.in/blogpizza-hut-crafted-flatzz-cricket-campaign-ipl-2026</guid>
<description><![CDATA[ Pizza Hut&#039;s Crafted Flatzz launches with a cricket-led campaign featuring Shivam Dube, Varun Chakravarthy &amp; Harshit Rana. Here&#039;s the brand strategy behind the buzz. ]]></description>
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<pubDate>Sat, 21 Mar 2026 12:30:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pizza Hut Crafted Flatzz, cricket campaign IPL 2026, QSR product launch India, Pizza Hut India marketing, oval pizza brand innovation</media:keywords>
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<title>More Than Clean: How Surf Excel Turned Ramadan Into India&amp;apos;s Most Powerful Brand Story</title>
<link>https://brands.in/blogsurf-excel-ramadan-campaign-daag-achhe-hain-brand-storytelling</link>
<guid>https://brands.in/blogsurf-excel-ramadan-campaign-daag-achhe-hain-brand-storytelling</guid>
<description><![CDATA[ Surf Excel&#039;s Ramadan campaigns redefine detergent advertising in India. Here&#039;s how &#039;Daag Achhe Hain&#039; turned stains into stories that Indian brands must study. ]]></description>
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<pubDate>Sat, 21 Mar 2026 12:07:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Surf Excel Ramadan campaign, Daag Achhe Hain, Surf Excel brand storytelling, FMCG emotional advertising India, Ramadan ad film India</media:keywords>
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<item>
<title>Oaksmith Joins Rajasthan Royals: Why This IPL Deal Is About Culture, Not Just Cricket</title>
<link>https://brands.in/blogoaksmith-rajasthan-royals-ipl-2026-official-partner</link>
<guid>https://brands.in/blogoaksmith-rajasthan-royals-ipl-2026-official-partner</guid>
<description><![CDATA[ Oaksmith Packaged Drinking Water partners with Rajasthan Royals for IPL 2026. Here&#039;s what this cricket-culture brand play means for Indian marketers. ]]></description>
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<pubDate>Sat, 21 Mar 2026 10:45:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Oaksmith Packaged Drinking Water, Rajasthan Royals IPL 2026, Oaksmith Rajasthan Royals partnership, Suntory Global Spirits India, Oaksmith Style Studio, IPL 2026 official partner, cricket sponsorship India, IPL jersey sponsor 2026, Rajasthan Royals sponsor, FMCG cricket sponsorship, Neeraj Kumar Suntory, Rishi Walli Suntory, Alok Chitre Rajasthan Royals, Riyan Parag, Ravindra Jadeja IPL 2026, Yashasvi Jaiswal, Jofra Archer Rajasthan Royals, IPL brand marketing, cricket fandom India, lifestyle br</media:keywords>
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<item>
<title>Myntra Tells Indian Women: Stop Dressing for Everyone Else</title>
<link>https://brands.in/blogmyntra-fashion-as-you-like-it-kiara-advani-campaign-india-2026</link>
<guid>https://brands.in/blogmyntra-fashion-as-you-like-it-kiara-advani-campaign-india-2026</guid>
<description><![CDATA[ Myntra&#039;s &#039;Fashion As YOU Like It&#039; campaign with Kiara Advani champions personal style over trends — here&#039;s why this is India&#039;s most relevant fashion statement of 2026. ]]></description>
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<pubDate>Fri, 20 Mar 2026 12:35:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Myntra Fashion As YOU Like It, Kiara Advani Myntra campaign, Myntra brand campaign 2026, personal style campaign India, fashion individuality marketing India, Myntra international brands, Myntra D2C brands India, Freshly Found Myntra, Karan Johar Myntra campaign, Orry Myntra campaign, Neha Gulati Myntra, Tilt Brand Solutions campaign, fashion self expression India, women fashion campaign India, Myntra Kiara Advani 2026, anti trend fashion marketing, Indian fashion ecommerce campaign, D2C fashion</media:keywords>
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<item>
<title>Redcliffe Labs Wants India to Check Its Health Like It Checks Its Phone</title>
<link>https://brands.in/blogredcliffe-labs-faceittoday-campaign-malaika-arora-ishita-dutta-ai-health</link>
<guid>https://brands.in/blogredcliffe-labs-faceittoday-campaign-malaika-arora-ishita-dutta-ai-health</guid>
<description><![CDATA[ Redcliffe Labs&#039; #FaceItToday campaign with Malaika Arora and Ishita Dutta puts AI-powered preventive health on every Indian&#039;s smartphone — here&#039;s why it matters. ]]></description>
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<pubDate>Fri, 20 Mar 2026 12:12:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Redcliffe Labs, FaceItToday campaign, Malaika Arora health campaign, Ishita Dutta Redcliffe Labs, Face Scan tool India, AI health scan India, preventive healthcare India, Redcliffe Labs Face Scan, digital health awareness India, AI powered health tool, remote photoplethysmography India, health monitoring smartphone India, Aditya Kandoi Redcliffe Labs, celebrity health campaign India 2026, preventive health marketing India, blood pressure awareness India, stress level monitoring India, heart rate</media:keywords>
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<item>
<title>Wakefit&amp;apos;s &amp;apos;Dhamki Squad&amp;apos; Is the Most Indian Sleep Campaign Ever</title>
<link>https://brands.in/blogwakefit-dhamki-squad-world-sleep-day-campaign-india-2026</link>
<guid>https://brands.in/blogwakefit-dhamki-squad-world-sleep-day-campaign-india-2026</guid>
<description><![CDATA[ Wakefit&#039;s &#039;Dhamki Squad&#039; campaign on World Sleep Day turns Indian mom bedtime warnings into a ₹50,000 contest — a masterclass in cultural nostalgia marketing. ]]></description>
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<pubDate>Fri, 20 Mar 2026 11:25:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wakefit Dhamki Squad, World Sleep Day 2026, Wakefit campaign India, maa ki dhamki campaign, Wakefit sleep campaign, cultural nostalgia marketing India, World Sleep Day brand activation, sleep health awareness India, Wakefit UGC campaign, Wakefit 50000 prize contest, Chaitanya Ramalingegowda Wakefit, Indian D2C brand marketing, Wakefit brand strategy 2026, sleep awareness campaign India, user generated content campaign India, Wakefit Instagram campaign, The New Thing agency, Good Take Studio, Wak</media:keywords>
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<title>Hyundai Verna to Gen Z India: Your Time Is Already Now</title>
<link>https://brands.in/bloghyundai-verna-respect-the-young-gen-z-automotive-marketing-india</link>
<guid>https://brands.in/bloghyundai-verna-respect-the-young-gen-z-automotive-marketing-india</guid>
<description><![CDATA[ Hyundai Verna&#039;s &#039;Respect the Young&#039; campaign is rewriting automotive marketing rules for Gen Z India — what every brand marketer must learn right now. ]]></description>
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<pubDate>Fri, 20 Mar 2026 10:49:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hyundai Verna, Respect the Young, Gen Z marketing India, Hyundai Motor India campaign, youth car buying India, sedan marketing 2026, Gen Z automotive India, Hyundai Verna 2026, young consumer brand campaign, full funnel media strategy India, youth-focused advertising India, Virat Khullar Hyundai, Indian automotive marketing, Gen Z decision makers India, Hyundai brand campaign India</media:keywords>
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<item>
<title>Royal Canin&amp;apos;s New Film Is Rewriting Pet Nutrition Marketing</title>
<link>https://brands.in/blogroyal-canin-brand-film-unique-needs-precise-nutrition-india</link>
<guid>https://brands.in/blogroyal-canin-brand-film-unique-needs-precise-nutrition-india</guid>
<description><![CDATA[ Royal Canin&#039;s new brand film reframes pet nutrition as precision science — and it&#039;s a masterclass in how pet care brands should market in India 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bcd3b3abc00.jpg" length="65507" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 10:27:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>precision pet nutrition, tailored pet food India, breed-specific dog food, cat nutrition India, pet care marketing India, veterinary nutrition, kibble design, pet food brand campaign, dog food science, cat food formulation, health-through-nutrition pets</media:keywords>
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<item>
<title>Dhurandhar 2 Is India&amp;apos;s Hottest Ad Platform of 2026</title>
<link>https://brands.in/blogdhurandhar-2-cinema-advertising-india-2026</link>
<guid>https://brands.in/blogdhurandhar-2-cinema-advertising-india-2026</guid>
<description><![CDATA[ How Dhurandhar 2 became Indian cinema&#039;s biggest ad platform in 2026 — 400+ brands, full-funnel marketing, and a new era for cinema advertising. ]]></description>
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<pubDate>Fri, 20 Mar 2026 09:56:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dhurandhar 2, cinema advertising India, blockbuster brand activation, intermission advertising, Ranveer Singh film brands, Hindi box office 2026, cinema ad inventory, full-funnel marketing India, annual cinema deals, multiplex advertising, FMCG cinema campaigns, UGC marketing, brand film strategy, Bollywood advertising, Indian marketing 2026, brands.in, Dhurandhar The Revenge, cinema media planning</media:keywords>
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<item>
<title>Zed Black&amp;apos;s &amp;apos;Sab Shubh Hoga&amp;apos;: MS Dhoni Leads a Camphor Revolution</title>
<link>https://brands.in/blogzed-black-sab-shubh-hoga-ms-dhoni-camphor-campaign</link>
<guid>https://brands.in/blogzed-black-sab-shubh-hoga-ms-dhoni-camphor-campaign</guid>
<description><![CDATA[ Zed Black launches &#039;Sab Shubh Hoga&#039; with MS Dhoni to enter the camphor segment — here&#039;s what Indian brands can learn from this strategic devotional push. ]]></description>
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<pubDate>Thu, 19 Mar 2026 17:46:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zed Black Sab Shubh Hoga campaign, MS Dhoni Zed Black advertisement, Zed Black camphor launch 2025, Mysore Deep Perfumery House camphor, Zed Black Samarpan Pure Camphor, Bhimseni Camphor India, Zed Black MS Dhoni TVC, Zed Black Navratri campaign</media:keywords>
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<title>ABBY Awards 2026 Names Mauro Ramalho Jury Chair: Global Creative Meets Goafest</title>
<link>https://brands.in/blogmauro-ramalho-publicis-brazil-jury-chair-abby-awards-2026-goafest</link>
<guid>https://brands.in/blogmauro-ramalho-publicis-brazil-jury-chair-abby-awards-2026-goafest</guid>
<description><![CDATA[ Mauro Ramalho of Publicis Brazil named Jury Chair at ABBY Awards 2026. Here&#039;s what his appointment means for Indian advertising&#039;s global creative ambitions. ]]></description>
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<pubDate>Thu, 19 Mar 2026 16:24:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mauro Ramalho ABBY Awards 2026, ABBY Awards 2026 Jury Chair, Goafest 2026 ABBY Awards, Mauro Ramalho Publicis Brazil, ABBY Awards Creative Commerce, The One Club India 2026, The One Show ABBY Awards, Goafest 2026 Goa, Creative Commerce advertising India, Use of Data advertising India, B2B advertising awards India, Indian advertising awards 2026, Publicis Brazil CCO, ABBY Awards 2026 categories, Goafest May 2026, Indian creative awards global standard, advertising jury India 2026, R/GA São Paulo</media:keywords>
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<title>Kalyan Jewellers&amp;apos; Gudi Padwa Film Is a Masterclass in Emotion Marketing</title>
<link>https://brands.in/blogkalyan-jewellers-gudi-padwa-campaign-pooja-sawant-family-bonds</link>
<guid>https://brands.in/blogkalyan-jewellers-gudi-padwa-campaign-pooja-sawant-family-bonds</guid>
<description><![CDATA[ Kalyan Jewellers&#039; Gudi Padwa campaign featuring Pooja Sawant redefines family bonds in festive advertising. Here&#039;s what Indian jewellery brands can learn from it. ]]></description>
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<pubDate>Thu, 19 Mar 2026 11:51:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kalyan Jewellers Gudi Padwa campaign, Pooja Sawant Kalyan Jewellers, Gudi Padwa advertising 2026, jewellery festive campaign India, family bond jewellery ad, Kalyan Jewellers 2026, festive advertising India, regional festive marketing, emotion marketing India, jewellery brand storytelling India</media:keywords>
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<title>Crocs Bets on KL Rahul: India&amp;apos;s Boldest Sports Brand Move?</title>
<link>https://brands.in/blogcrocs-kl-rahul-brand-ambassador-play-hard-rest-easy-campaign</link>
<guid>https://brands.in/blogcrocs-kl-rahul-brand-ambassador-play-hard-rest-easy-campaign</guid>
<description><![CDATA[ Crocs names KL Rahul its first Indian Global Brand Ambassador. Here&#039;s what the &#039;Play Hard. Rest Easy.&#039; campaign means for sports marketing in India. ]]></description>
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<pubDate>Thu, 19 Mar 2026 11:27:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crocs KL Rahul brand ambassador, KL Rahul Crocs campaign, Play Hard Rest Easy campaign, Crocs India 2026, KL Rahul global brand ambassador, Crocs first Indian ambassador, Daftar Creative Room, sports marketing India, lifestyle footwear India, Crocs Classic Clog campaign, athletic brand ambassador India, Manoj Juneja Crocs India, Sidhant Mago Daftar Creative Room, Crocs India growth market, male audience footwear marketing, sports culture India, KL Rahul off-field campaign, celebrity endorsement</media:keywords>
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<title>Flipkart&amp;apos;s Ugadi vs Yugadi Debate Is Brilliant Regional Marketing</title>
<link>https://brands.in/blogflipkart-ugadi-yugadi-campaign-regional-marketing</link>
<guid>https://brands.in/blogflipkart-ugadi-yugadi-campaign-regional-marketing</guid>
<description><![CDATA[ Flipkart&#039;s Ugadi campaign by 22feet turns a regional pronunciation debate into a festive shopping moment. Here&#039;s what Indian brands can learn from it. ]]></description>
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<pubDate>Thu, 19 Mar 2026 11:08:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Flipkart Ugadi campaign, Ugadi vs Yugadi, 22feet Tribal Worldwide, regional marketing India, festive campaign India, South India e-commerce, cultural marketing India, Flipkart festive campaign 2026, Ugadi marketing campaign, regional brand campaigns India, Vishnu Srivatsav 22feet, Flipkart campaign 2026, Indian festive advertising, hyperlocal marketing India, Yugadi campaign, Andhra Pradesh Telangana Karnataka campaign, brands.in marketing news, Indian advertising campaigns, festive shopping Ind</media:keywords>
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<title>Lux Cozi Goes Premium: Varun Dhawan Stars in Micro Modal Push</title>
<link>https://brands.in/bloglux-cozi-micro-modal-campaign-varun-dhawan-innerwear-india</link>
<guid>https://brands.in/bloglux-cozi-micro-modal-campaign-varun-dhawan-innerwear-india</guid>
<description><![CDATA[ Lux Cozi launches Micro Modal campaign with Varun Dhawan targeting younger Indian consumers. Here&#039;s what this fabric-first strategy means for Indian innerwear brands. ]]></description>
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<pubDate>Wed, 18 Mar 2026 12:36:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lux Cozi Micro Modal campaign, Varun Dhawan Lux Cozi, Cozi Micro Modal innerwear India, premium innerwear India, Lux Industries brand campaign, innerwear premiumisation India, fabric innovation innerwear India, Lux Cozi luxury collection, digital campaign innerwear India, Indian innerwear market 2026</media:keywords>
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<title>ASCI&amp;apos;s Gen Alpha Study: When Kids Can&amp;apos;t Tell Ads from Content</title>
<link>https://brands.in/blogasci-gen-alpha-content-commerce-study-what-the-sigma-advertising-india</link>
<guid>https://brands.in/blogasci-gen-alpha-content-commerce-study-what-the-sigma-advertising-india</guid>
<description><![CDATA[ ASCI&#039;s What the Sigma study reveals how Gen Alpha children in India navigate a world where ads, entertainment and commerce are completely indistinguishable. ]]></description>
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<pubDate>Wed, 18 Mar 2026 12:16:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ASCI Gen Alpha study India, What the Sigma ASCI report, Gen Alpha advertising India, children digital content India, ASCI AdTrust Summit 2026, kids advertising ethics India, influencer marketing children India, Gen Alpha content consumption, digital advertising children India, ASCI Futurebrands study</media:keywords>
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<title>Karnataka&amp;apos;s Hoarding Bill 2026: What Every Brand Must Know</title>
<link>https://brands.in/blogkarnataka-hoarding-regulation-bill-2026-outdoor-advertising-brands</link>
<guid>https://brands.in/blogkarnataka-hoarding-regulation-bill-2026-outdoor-advertising-brands</guid>
<description><![CDATA[ Karnataka&#039;s new hoarding regulation Bill changes outdoor advertising rules forever. Here&#039;s what Indian brands and OOH planners must know before their next campaign. ]]></description>
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<pubDate>Wed, 18 Mar 2026 11:46:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Karnataka hoarding regulation Bill 2026, outdoor advertising Karnataka, Karnataka municipalities amendment Bill, OOH advertising India regulation, hoarding fees Karnataka, Bengaluru outdoor advertising rules, municipal advertisement fees Karnataka, unauthorised hoardings Karnataka, outdoor media planning India, OOH campaign compliance India</media:keywords>
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<title>Dabur&amp;apos;s Miswaknama: When an Ingredient Becomes a Journey</title>
<link>https://brands.in/blogdabur-miswaknama-influencer-content-ip-miswak-storytelling</link>
<guid>https://brands.in/blogdabur-miswaknama-influencer-content-ip-miswak-storytelling</guid>
<description><![CDATA[ Dabur&#039;s Miswaknama turns Miswak into a cultural travel series. Here&#039;s why this influencer-led content IP is a masterclass in ingredient storytelling for Indian brands. ]]></description>
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<pubDate>Wed, 18 Mar 2026 10:22:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dabur Miswaknama, Miswak ingredient storytelling, Dabur Meswak toothpaste, influencer content IP India, heritage ingredient marketing, regional influencer marketing India, natural oral care India, FMCG influencer campaign India, cultural marketing India, wellness brand storytelling India</media:keywords>
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<title>Aqualogica Bets on Rebel Kid to Own the Sunscreen Game</title>
<link>https://brands.in/blogaqualogica-rebel-kid-sunscreen-ambassador-brand-film</link>
<guid>https://brands.in/blogaqualogica-rebel-kid-sunscreen-ambassador-brand-film</guid>
<description><![CDATA[ Aqualogica names Rebel Kid as sunscreen ambassador in a witty new brand film. Here&#039;s what this Gen Z move means for Indian skincare brands. ]]></description>
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<pubDate>Wed, 18 Mar 2026 09:58:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aqualogica sunscreen ambassador, Rebel Kid Aqualogica, Apoorva Mukhija brand ambassador, Aqualogica brand film, Gen Z skincare India, Honasa Consumer skincare, Glow+ Dewy Gel Sunscreen, influencer marketing India, Indian sunscreen brand, lightweight sunscreen India</media:keywords>
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<title>Lizol Enters Bathroom Cleaning: What It Means for India&amp;apos;s Hygiene Market</title>
<link>https://brands.in/bloglizol-fresh-clean-bathroom-cleaner-india-launch</link>
<guid>https://brands.in/bloglizol-fresh-clean-bathroom-cleaner-india-launch</guid>
<description><![CDATA[ Lizol, Reckitt&#039;s flagship surface cleaning brand, has entered India&#039;s bathroom cleaning segment with the launch of Lizol Fresh &amp; Clean Bathroom Cleaner. The product claims 10X better cleaning than detergents, eliminates 99.9% bacteria, and delivers 12-hour fragrance. Available across general trade, modern retail, and quick-commerce platforms, the launch targets India&#039;s fast-growing household hygiene market — projected to reach USD 11.95 billion by 2033 — signalling a strategic shift from single-category brand to full-spectrum home hygiene platform. ]]></description>
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<pubDate>Tue, 17 Mar 2026 17:29:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lizol bathroom cleaner, Lizol Fresh &amp; Clean, Reckitt India, bathroom cleaning products India, household hygiene market India, FMCG product launch India, bathroom cleaner launch 2026, home care market India, specialised cleaning products, hygiene awareness India</media:keywords>
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<title>Flipkart Bets Big on Discovery Shopping With 2 Bold TVCs</title>
<link>https://brands.in/blogflipkart-discovery-shopping-tvc-fashion-home</link>
<guid>https://brands.in/blogflipkart-discovery-shopping-tvc-fashion-home</guid>
<description><![CDATA[ Flipkart&#039;s latest two-film TV campaign for fashion and home categories taps into India&#039;s discovery-led shopping behaviour. Built around joint family dynamics and neighbourhood community moments, the Leo Burnett-conceptualised films prioritise cultural relatability over aspirational aesthetics. Rather than pushing deals or delivery speed, Flipkart is investing in emotional brand equity — signalling a strategic shift toward category-level storytelling that mirrors how Indian women actually make purchase decisions. ]]></description>
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<pubDate>Tue, 17 Mar 2026 16:54:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Flipkart campaign, discovery commerce, fashion TVC, home TVC, Leo Burnett, Indian e-commerce marketing, discovery-led shopping, cultural storytelling, Indian women shoppers, brand building India</media:keywords>
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<title>Asian Paints Damp Proof Goes Big With Ranbir Kapoor TVC</title>
<link>https://brands.in/blogasian-paints-damp-proof-ranbir-kapoor-qawwali-campaign-india</link>
<guid>https://brands.in/blogasian-paints-damp-proof-ranbir-kapoor-qawwali-campaign-india</guid>
<description><![CDATA[ Asian Paints has launched a new campaign for its Damp Proof waterproofing solution featuring actors Ranbir Kapoor and Saurabh Shukla in a Qawwali-format film conceptualised by Ogilvy India. The campaign addresses two of India&#039;s most common homeowner anxieties — monsoon terrace leakages and peak summer rooftop heat — while highlighting the product&#039;s heat-reflective coating that reduces surface temperatures by up to 10°C and its 10-year waterproofing warranty. Rolling out across TV, digital, OTT, cinema, and cricket platforms, the campaign sets a new creative benchmark for functional home improvement categories in Indian advertising. Here&#039;s what marketers need to know. ]]></description>
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<pubDate>Tue, 17 Mar 2026 13:46:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asian Paints Damp Proof, Ranbir Kapoor Asian Paints, Asian Paints waterproofing campaign, Damp Proof TVC India, Qawwali campaign India, Ogilvy India campaign, terrace waterproofing India, Asian Paints campaign 2026, waterproofing solutions India, heat reflective coating India, Saurabh Shukla Asian Paints, home improvement India, monsoon waterproofing India, Asian Paints Damp Proof warranty, Amit Syngle Asian Paints, Sukesh Nayak Ogilvy, building materials marketing India, home maintenance India</media:keywords>
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<title>Pilgrim&amp;apos;s &amp;apos;Nani Ka Secret&amp;apos; Blends Nostalgia With K&#45;Beauty Science</title>
<link>https://brands.in/blogpilgrim-nani-ka-secret-rashmika-mandanna-korean-black-rice-hair-serum</link>
<guid>https://brands.in/blogpilgrim-nani-ka-secret-rashmika-mandanna-korean-black-rice-hair-serum</guid>
<description><![CDATA[ Pilgrim has launched &#039;Nani Ka Secret&#039;, a new digital-first campaign featuring brand ambassador Rashmika Mandanna, promoting its Advanced Hair Growth Serum formulated with Korean black rice. The campaign blends the nostalgic warmth of Indian grandmother beauty wisdom with the science of K-beauty ingredients, using cultural bridging as its core storytelling strategy. With the serum reportedly selling one bottle every five minutes since its 2021 launch, the campaign marks Pilgrim&#039;s shift toward brand equity building beyond performance marketing. Running across Instagram, Facebook, YouTube, OTT, and outdoor platforms in Hindi and regional languages, this is Indian beauty marketing at its most culturally intelligent. ]]></description>
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<pubDate>Tue, 17 Mar 2026 13:24:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pilgrim Nani Ka Secret, Rashmika Mandanna Pilgrim, Pilgrim hair serum, Korean black rice hair serum India, K-beauty India, Pilgrim Advanced Hair Growth Serum, Pilgrim campaign 2026, D2C beauty brand India, Indian beauty marketing, cultural bridging beauty India, nani ka nuske campaign, K-beauty ingredients India, Pilgrim brand ambassador, hair care India, beauty brand campaign India, Konark Gaur Pilgrim, Pilgrim digital campaign, OTT beauty campaign India, heritage beauty India, beauty storytell</media:keywords>
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<title>Bark Out Loud&amp;apos;s Huma Qureshi Campaign Reframes Pet Parenting</title>
<link>https://brands.in/blogbark-out-loud-huma-qureshi-thrive-shared-journey-pet-food-india</link>
<guid>https://brands.in/blogbark-out-loud-huma-qureshi-thrive-shared-journey-pet-food-india</guid>
<description><![CDATA[ Bark Out Loud by Vivaldis has launched #ThriveSharedJourney, a new campaign for its Thrive pet food range featuring actor and real-life pet parent Huma Qureshi. The campaign challenges Indian pet parents to move beyond habitual feeding routines and approach everyday pet nutrition with the same conscious intentionality they apply to their own wellness journeys. Positioned as an ongoing narrative platform rather than a one-time product launch, the initiative will run across digital films, creator collaborations, and community conversations. For Indian marketers in pet care, lifestyle, and D2C sectors, this purpose-driven campaign offers a masterclass in conscious consumer positioning and authentic celebrity partnerships. ]]></description>
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<pubDate>Tue, 17 Mar 2026 13:05:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bark Out Loud, Vivaldis, Thrive pet food, ThriveSharedJourney, Huma Qureshi pet campaign, conscious pet parenting India, pet food India, pet care brand India, pet nutrition India, D2C pet brand India, pet humanisation India, premium pet food India, Indian pet care market, pet food campaign India, Kunal Khanna Bark Out Loud, Devika Khanna Vivaldis, pet wellness India, pet parent India, lifestyle brand India, pet food marketing India 2026</media:keywords>
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<title>Ledure Lightings&amp;apos; Ranbir Kapoor TVC Reframes Lighting Choices</title>
<link>https://brands.in/blogledure-lightings-ranbir-kapoor-tvc-lights-change-vibe-change</link>
<guid>https://brands.in/blogledure-lightings-ranbir-kapoor-tvc-lights-change-vibe-change</guid>
<description><![CDATA[ Ledure Lightings Limited has launched a new television commercial featuring brand ambassador Ranbir Kapoor, built around the Hinglish tagline &quot;Lights Change, Toh Vibe Change.&quot; The campaign introduces Kapoor as &quot;The Vibologist&quot; — a quirky character who diagnoses poor lighting and demonstrates how Ledure&#039;s LED accent, profile, and mood-setting solutions instantly transform living spaces. Moving beyond conventional product communication, Ledure positions lighting as a mood-defining interior essential rather than a functional afterthought. For Indian marketers and home lifestyle brands, this campaign offers a compelling lesson in category creation marketing and emotionally resonant brand storytelling targeted at urban Indian homeowners aged 25-40. ]]></description>
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<pubDate>Tue, 17 Mar 2026 12:52:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ledure Lightings, Ranbir Kapoor TVC, Lights Change Toh Vibe Change, Ledure campaign India, LED lighting India, mood lighting India, accent lighting India, home lighting India, Ledure brand ambassador, Vibologist campaign, Hinglish advertising India, category creation marketing India, home improvement India, interior lighting India, LED solutions India, Ankit Gupta Ledure, lighting brand India 2026, celebrity TVC India, brand storytelling India, lifestyle brand India</media:keywords>
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<title>Abby Awards 2026 Gets a World&#45;Class Jury Chair</title>
<link>https://brands.in/blogabby-awards-2026-gaetan-du-peloux-jury-chair-still-print</link>
<guid>https://brands.in/blogabby-awards-2026-gaetan-du-peloux-jury-chair-still-print</guid>
<description><![CDATA[ Gaëtan du Peloux, Co-president and CCO at Marcel (Publicis Groupe), has been named Jury Chair for the Still Print category at Abby Awards 2026 Powered by The One Club | The One Show. With 400+ global awards and campaigns like &quot;Inglorious Fruits &amp; Vegetables&quot; to his name, his appointment raises the creative bar for Indian advertising. Here&#039;s what this means for Indian brands heading into Goafest 2026. ]]></description>
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<pubDate>Tue, 17 Mar 2026 10:20:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Abby Awards 2026, Gaëtan du Peloux, Marcel Publicis Groupe, Still Print jury chair, The One Club, The One Show, Goafest 2026, Indian advertising awards, print advertising India, French creative director, advertising jury chair, Cannes Lions Grand Prix, D&amp;AD Black Pencils, creative excellence India</media:keywords>
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<title>India Gate&amp;apos;s New Biryani Masala Campaign Is Pure Royal Gold</title>
<link>https://brands.in/blogindia-gate-classic-biryani-masala-campaign-ogilvy</link>
<guid>https://brands.in/blogindia-gate-classic-biryani-masala-campaign-ogilvy</guid>
<description><![CDATA[ India Gate has launched Classic Biryani Masala with the #AuthenticTasteWithIndiaGate campaign, conceptualised by Ogilvy India. The humour-led film, set in a medieval royal court, showcases how authentic biryani taste wins every time. Backed by a Zepto quick-commerce partnership, the product features a premix gravy base and aromatic seasoning pouch for effortless home cooking. A bold portfolio move for KRBL&#039;s flagship brand into India&#039;s competitive masala market. ]]></description>
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<pubDate>Tue, 17 Mar 2026 09:52:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India Gate Classic Biryani Masala, AuthenticTasteWithIndiaGate, India Gate campaign, Ogilvy India biryani campaign, KRBL biryani masala, biryani masala launch 2026, India Gate Foods, biryani masala India, quick commerce food launch, Zepto FMCG partnership, Indian food brand campaign, branded masala market India, biryani campaign Ogilvy, khaansama campaign, home cooking masala India</media:keywords>
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<title>Lenovo&amp;apos;s &amp;apos;Pixel Deficiency&amp;apos; Campaign Is Reframing Monitor Marketing</title>
<link>https://brands.in/bloglenovo-pixel-deficiency-campaign-india-monitor-range</link>
<guid>https://brands.in/bloglenovo-pixel-deficiency-campaign-india-monitor-range</guid>
<description><![CDATA[ Lenovo&#039;s &#039;Pixel Deficiency&#039; campaign targets India&#039;s monitor market with a clever fictional condition. Here&#039;s what this creative strategy means for tech brands. ]]></description>
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<pubDate>Mon, 16 Mar 2026 17:29:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lenovo Pixel Deficiency campaign, Lenovo monitor India, Lenovo digital campaign 2026, Lenovo monitor marketing India, Pixel Deficiency campaign, Lenovo display campaign India, monitor marketing India, Lenovo brand campaign, tech brand campaign India, Lenovo consumer electronics India, monitor awareness campaign, Lenovo gaming monitor India</media:keywords>
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<title>Truemeds and Paresh Rawal Make Affordable Medicines Unmissable</title>
<link>https://brands.in/blogtruemeds-paresh-rawal-affordable-medicines-campaign-2026</link>
<guid>https://brands.in/blogtruemeds-paresh-rawal-affordable-medicines-campaign-2026</guid>
<description><![CDATA[ Truemeds launches an affordable medicines campaign featuring Paresh Rawal. What this move signals for healthcare marketing and pharma brand strategy in India. ]]></description>
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<pubDate>Mon, 16 Mar 2026 13:25:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Truemeds Paresh Rawal, Truemeds affordable medicines, substitute medicines India, e-pharmacy India 2026, generic medicines India, chronic care medicines India, Truemeds campaign 2026, affordable healthcare India, long-term medication cost India, D2C pharmacy India</media:keywords>
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<title>Cheil SWA Bets on AI&#45;First Future With Kumar Awanish as COO</title>
<link>https://brands.in/blogcheil-swa-kumar-awanish-group-coo-ai-first-2026</link>
<guid>https://brands.in/blogcheil-swa-kumar-awanish-group-coo-ai-first-2026</guid>
<description><![CDATA[ Cheil SWA elevates Kumar Awanish as Group COO to lead its AI-first transformation. What this promotion signals for Indian advertising agencies embracing AI leadership. ]]></description>
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<pubDate>Mon, 16 Mar 2026 13:01:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cheil SWA Kumar Awanish COO, Cheil South West Asia leadership, Kumar Awanish Chief Operating Officer, AI-first advertising agency India, Cheil SWA AI strategy, advertising agency leadership India 2026, Sungkyoon Kim Cheil SWA, integrated media creative agency India, programmatic advertising India agency, full-funnel marketing India</media:keywords>
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<title>WPP Media Promotes Karthik Shankar to SVP Digital Investments</title>
<link>https://brands.in/blogwpp-media-karthik-shankar-svp-digital-investments-partnerships</link>
<guid>https://brands.in/blogwpp-media-karthik-shankar-svp-digital-investments-partnerships</guid>
<description><![CDATA[ WPP Media has elevated Karthik Shankar to Senior Vice President — Digital Investments and Partnerships. With over 17 years of experience across digital advertising technologies, Shankar previously led digital investments at GroupM from 2021 to 2025, focusing on video monetisation and Platform-as-a-Service business models. Before GroupM, he served as Senior Program Manager for Amazon DSP, building expertise in programmatic advertising solutions. His promotion signals WPP Media&#039;s intent to strengthen platform-driven digital investment capabilities at a time when programmatic buying, retail media and data-led advertising strategies are rapidly reshaping India&#039;s media agency landscape. ]]></description>
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<pubDate>Sat, 14 Mar 2026 13:43:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Karthik Shankar WPP Media, WPP Media SVP Digital Investments, WPP Media leadership appointment, digital investments partnerships India, GroupM digital investments head, Amazon DSP programmatic India, WPP Media digital strategy, platform-as-a-service media agency, programmatic advertising India 2026, digital media agency leadership India</media:keywords>
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<title>GAP x Young Miko: Why &amp;apos;Sweats Like This&amp;apos; Is Fashion Marketing Done Right</title>
<link>https://brands.in/bloggap-young-miko-spring-2026-campaign-sweats-like-this-music-marketing</link>
<guid>https://brands.in/bloggap-young-miko-spring-2026-campaign-sweats-like-this-music-marketing</guid>
<description><![CDATA[ GAP has launched its Spring 2026 campaign &quot;Sweats Like This&quot; in partnership with GRAMMY-nominated Puerto Rican artist Young Miko. Built around a refreshed music video for her hit track &quot;WASSUP&quot; — which has surpassed 137 million Spotify streams — the campaign positions GAPSweats as a cultural canvas for creativity and self-expression. Directed by Bethany Vargas and featuring 26 Latin dancers, this music-video-led campaign is a masterclass in how fashion brands can earn cultural relevance by joining a movement rather than manufacturing one. ]]></description>
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<pubDate>Sat, 14 Mar 2026 12:42:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>GAP Spring 2026 campaign, Young Miko GAP collaboration, Sweats Like This GAP, GAPSweats music video, WASSUP Young Miko Spotify, fashion brand music marketing, GAP brand campaign India, Latin music fashion collaboration, music led brand campaign, celebrity fashion collaboration strategy</media:keywords>
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<title>Publicis Acquires AdgeAI: The End of Creative Guesswork</title>
<link>https://brands.in/blogpublicis-groupe-adgeai-acquisition-creative-measurement-ai</link>
<guid>https://brands.in/blogpublicis-groupe-adgeai-acquisition-creative-measurement-ai</guid>
<description><![CDATA[ Publicis Groupe has acquired AdgeAI, a content intelligence and creative performance measurement firm, as part of its strategy to bring AI-driven analytics into its production ecosystem. AdgeAI&#039;s platform analyses engagement and conversion data to identify which creative elements drive results — moving brands from retrospective campaign reporting to real-time, predictive performance insights. Integrated into Publicis Production and its connected identity infrastructure, the acquisition signals a major shift in how creative decisions will be made. For Indian marketers managing high-volume digital campaigns, this development marks the beginning of a new, data-backed era in creative strategy. ]]></description>
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<pubDate>Sat, 14 Mar 2026 12:14:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Publicis Groupe AdgeAI acquisition, AdgeAI creative measurement, AI creative analytics advertising, Publicis Production AI integration, creative performance measurement tools, predictive creative insights brands, AI advertising technology 2026, content intelligence platform marketing, Publicis Groupe AI strategy, digital campaign performance measurement India</media:keywords>
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<title>Samsung Galaxy S26 Film: Why Human Stories Beat Tech Specs</title>
<link>https://brands.in/blogsamsung-galaxy-s26-film-tom-hooper-human-storytelling-brand-campaign</link>
<guid>https://brands.in/blogsamsung-galaxy-s26-film-tom-hooper-human-storytelling-brand-campaign</guid>
<description><![CDATA[ Samsung has launched a three-minute brand film for its Galaxy S26 series, directed by Academy Award-winning filmmaker Tom Hooper. The film follows two young friends navigating separation through imagination and creativity, with the Galaxy device appearing only briefly by deliberate creative choice. Developed by Cheil Korea and premiered at Galaxy Unpacked in San Francisco, the campaign positions Galaxy as a life companion rather than a technology product. For Indian marketers, it is a masterclass in emotion-first brand storytelling at a global scale. ]]></description>
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<pubDate>Sat, 14 Mar 2026 11:00:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Samsung Galaxy S26 film, Tom Hooper Samsung campaign, Galaxy brand film 2026, Samsung emotional brand storytelling, Cheil Korea Samsung, Galaxy Unpacked 2026, Samsung Galaxy S26 launch campaign, human storytelling brand marketing, emotion-first advertising India, Samsung brand philosophy India</media:keywords>
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<title>Krvvy&amp;apos;s &amp;apos;Shaq Tank&amp;apos; Calls Out Performative Inclusivity in Innerwear</title>
<link>https://brands.in/blogkrvvy-shaq-tank-campaign-mallika-dua-size-inclusivity-innerwear</link>
<guid>https://brands.in/blogkrvvy-shaq-tank-campaign-mallika-dua-size-inclusivity-innerwear</guid>
<description><![CDATA[ Here you go:

SLUG
/blog/krvvy-shaq-tank-campaign-mallika-dua-size-inclusivity-innerwear

SHORT DESCRIPTION
Krvvy, a Delhi-based function-first women&#039;s innerwear brand, has launched its debut digital campaign &#039;Shaq Tank&#039; featuring comedian Mallika Dua. Using a satirical startup pitch-room format, the campaign challenges performative body positivity in the innerwear category and questions whether brands actually engineer products for fuller bust sizes. Coinciding with the launch of its TrueForm Support Bra for C–F cup sizes, Krvvy is making a bold statement: real inclusivity lives in product design, not just marketing messaging. A sharp, culturally relevant campaign from a D2C brand that is clearly playing a long game. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b4eae6b39b8.jpg" length="81593" type="image/jpeg"/>
<pubDate>Sat, 14 Mar 2026 10:28:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Krvvy innerwear campaign, Shaq Tank Krvvy, Mallika Dua Krvvy, size inclusivity innerwear India, TrueForm Support Bra, C–F cup bra India, women&#039;s innerwear D2C India, body positivity innerwear brand, inclusive innerwear design India, D2C women&#039;s brand India</media:keywords>
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<title>BKT Tyres &amp;apos;Elevate Your Drive&amp;apos;: Ranveer Singh Powers Bold Market Entry</title>
<link>https://brands.in/blogbkt-tyres-elevate-your-drive-ranveer-singh-campaign-india</link>
<guid>https://brands.in/blogbkt-tyres-elevate-your-drive-ranveer-singh-campaign-india</guid>
<description><![CDATA[ BKT Tyres has launched &#039;Elevate Your Drive&#039;, its debut brand campaign in India&#039;s on-highway consumer tyre market, featuring Bollywood star Ranveer Singh. The television-led multimedia campaign is built around a human insight — that confidence replaces doubt and drives progress. Alongside the film, BKT has also introduced a sonic identity to strengthen brand recall across platforms. Conceptualised by Infectious Advertising and backed by Expereal&#039;s brand strategy, this campaign signals BKT&#039;s serious intent to build a lasting consumer brand in one of India&#039;s most competitive automotive categories. ]]></description>
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<pubDate>Sat, 14 Mar 2026 10:07:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BKT Tyres India campaign, Elevate Your Drive BKT, Ranveer Singh tyre brand ambassador, BKT on-highway tyre market India, BKT consumer tyre launch India, tyre brand campaign India, Infectious Advertising BKT, sonic branding India, automotive brand marketing India, celebrity endorsement tyre brand India</media:keywords>
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<title>Lenovo&amp;apos;s &amp;apos;Pixel Deficiency&amp;apos; Campaign Is Pure Marketing Genius</title>
<link>https://brands.in/bloglenovo-pixel-deficiency-monitor-campaign-india-2026</link>
<guid>https://brands.in/bloglenovo-pixel-deficiency-monitor-campaign-india-2026</guid>
<description><![CDATA[ Lenovo India has launched Pixel Deficiency, a bold four-part digital campaign that uses humour and a fictional condition to spotlight its monitor portfolio. Targeting professionals, gamers, designers, and students, the campaign dramatises how poor display quality silently kills productivity and creativity. Running mid-March to mid-April 2026, it&#039;s a sharp category creation play that goes far beyond spec-selling. Here&#039;s what Indian marketers can learn from Lenovo&#039;s most creative tech campaign yet. ]]></description>
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<pubDate>Fri, 13 Mar 2026 18:01:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lenovo Pixel Deficiency campaign, Lenovo monitor India 2026, Lenovo digital campaign India, monitor marketing campaign, category creation marketing India, Lenovo monitor range, display quality campaign, tech brand campaign India, gaming monitor India, Lenovo brand strategy</media:keywords>
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<title>Yes Madam Brings Back Chota Don — and It&amp;apos;s a Nostalgia Marketing Masterstroke</title>
<link>https://brands.in/blogyes-madam-chota-don-rajpal-yadav-tanya-mittal-campaign</link>
<guid>https://brands.in/blogyes-madam-chota-don-rajpal-yadav-tanya-mittal-campaign</guid>
<description><![CDATA[ Yes Madam has launched a digital campaign film reviving Rajpal Yadav&#039;s beloved Chota Don character from the 2007 Bollywood film Partner, paired with social media influencer and Bigg Boss contestant Tanya Mittal. Produced by Footloose Films, the campaign makes Yes Madam the first brand to collaborate with Rajpal Yadav following widespread public conversations about extending greater opportunities to the actor. Blending nostalgia, humour, and brand trust, the campaign highlights Yes Madam&#039;s reliable at-home salon services in a way that is both culturally resonant and strategically sharp. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b3e3b751e92.jpg" length="94898" type="image/jpeg"/>
<pubDate>Fri, 13 Mar 2026 17:06:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Yes Madam Chota Don campaign, Rajpal Yadav Yes Madam, Yes Madam digital campaign 2026, Chota Don Bollywood character, Tanya Mittal Yes Madam, Yes Madam home salon campaign, nostalgia marketing India, Rajpal Yadav brand ambassador, Yes Madam Footloose Films, D2C home services marketing India, at-home salon India, Yes Madam brand campaign, Mayank Arya Yes Madam, Akanksha Vishnoi Yes Madam, Indian D2C campaign 2026</media:keywords>
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<title>Pepsi Signs Ahaan Panday and Aneet Padda in a Gen Z Power Move</title>
<link>https://brands.in/blogpepsi-ahaan-panday-aneet-padda-campaign-vanity-trailer-2026</link>
<guid>https://brands.in/blogpepsi-ahaan-panday-aneet-padda-campaign-vanity-trailer-2026</guid>
<description><![CDATA[ PepsiCo India has signed Bollywood&#039;s two biggest 2025 debutants — Ahaan Panday and Aneet Padda — as its newest brand ambassadors. The partnership reveal used a clever social media misdirect, teasing the &quot;biggest trailer yet&quot; before unveiling a fully branded Pepsi Vanity Trailer as the campaign&#039;s digital launch centrepiece. Targeting Gen Z audiences through youth and pop culture positioning, Pepsi&#039;s latest move reinforces its strategy of backing emerging talent early. Here&#039;s why this campaign launch is one of the smartest brand announcements in Indian advertising so far in 2026. ]]></description>
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<pubDate>Fri, 13 Mar 2026 15:35:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pepsi Ahaan Panday Aneet Padda campaign, Pepsi brand ambassador 2026, Pepsi Vanity Trailer campaign, PepsiCo India Gen Z marketing, Ahaan Panday brand ambassador, Aneet Padda Pepsi, Pepsi India youth campaign, Pepsi new campaign 2026, Mohak Bhatia PepsiCo India, Gen Z brand marketing India, Pepsi pop culture campaign, Bollywood brand ambassador India, Pepsi India advertising 2026, youth beverage marketing India, celebrity brand launch India</media:keywords>
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<title>Centuary Mattresses&amp;apos; World Sleep Day Campaign Is Purpose Marketing Done Right</title>
<link>https://brands.in/blogcentuary-mattresses-world-sleep-day-better-moments-begin-here-campaign</link>
<guid>https://brands.in/blogcentuary-mattresses-world-sleep-day-better-moments-begin-here-campaign</guid>
<description><![CDATA[ Centuary Mattresses marked World Sleep Day with a dual initiative — donating 150 mattresses to four Hyderabad institutions supporting visually impaired children, special needs students, underprivileged youth, and elderly residents, while releasing a heartfelt digital campaign film titled &#039;Better Moments Begin Here&#039;. The film captures authentic moments of visually impaired children experiencing comfort and rest. Rooted in the insight that genuine comfort is felt rather than seen, this campaign offers Indian marketers a powerful blueprint for purpose-driven brand communication that connects product truth with real community impact. ]]></description>
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<pubDate>Fri, 13 Mar 2026 15:01:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Centuary Mattresses World Sleep Day, Better Moments Begin Here campaign, Centuary Mattresses CSR initiative, mattress donation Hyderabad, World Sleep Day campaign India, Devnar School for the Blind mattress donation, purpose marketing India, Centuary Mattresses digital campaign, sleep awareness campaign India, Uttam Malani Centuary Mattresses, DESIRE Society Hyderabad, Indian mattress brand campaign, CSR campaign India 2026, purpose driven marketing India, sleep health awareness India</media:keywords>
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<title>Compass Communications Wins FOCAL Mandate: Northeast India&amp;apos;s Cultural Moment</title>
<link>https://brands.in/blogcompass-communications-focal-mandate-duilf-northeast-india</link>
<guid>https://brands.in/blogcompass-communications-focal-mandate-duilf-northeast-india</guid>
<description><![CDATA[ Compass Communications has been appointed as the official communications partner for FOCAL — the Guwahati-based Foundation for Culture, Arts and Literature. The agency&#039;s first engagement covered the third edition of the Dibrugarh University International Literature Festival, which drew over 150 participants from 25 countries and approximately 12,000 attendees. Co-founded by Rohan Srinivasan and Rafi Q Khan, Compass Communications brings multi-sector expertise to this cultural mandate. The partnership signals a growing opportunity for agencies and brands to engage meaningfully with Northeast India&#039;s expanding creative and cultural economy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b3b812a8c1a.jpg" length="23683" type="image/jpeg"/>
<pubDate>Fri, 13 Mar 2026 13:03:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Compass Communications FOCAL mandate, Dibrugarh University International Literature Festival, DUILF 2026, Northeast India literature festival, FOCAL Guwahati non-profit, Rohan Srinivasan Compass Communications, Rafi Q Khan Compass Communications, PR agency cultural mandate India, Northeast India brand opportunity, literature festival communications India, Compass Communications agency portfolio, DUILF third edition, cultural communications India, PR mandate Northeast India, Indian literature fes</media:keywords>
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<title>Rasna Nutri+ Is Back — And It Brought Prankies and Rakul Preet Singh</title>
<link>https://brands.in/blograsna-nutri-plus-prankies-campaign-rakul-preet-singh-2026</link>
<guid>https://brands.in/blograsna-nutri-plus-prankies-campaign-rakul-preet-singh-2026</guid>
<description><![CDATA[ Rasna has launched Nutri+, a nutrition-fortified drink concentrate packed with vitamins and minerals, alongside the revival of its beloved Prankies collectible toys. Bollywood actor Rakul Preet Singh fronts the 2026 summer campaign, which also marks the debut of seven-year-old Areez Khambatta as the new Rasna Boy. With a 70% market share and a target CAGR of 15–20%, Rasna is blending nostalgia, nutrition, and aggressive digital marketing to dominate India&#039;s fast-growing health drinks market this summer. ]]></description>
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<pubDate>Fri, 13 Mar 2026 12:00:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rasna Nutri Plus launch, Rasna Prankies campaign 2026, Rakul Preet Singh Rasna, Rasna summer campaign 2026, Rasna Nutri+ health drink, Indian health drinks market, functional beverage India, Rasna concentrate market share, Piruz Khambatta Rasna, Areez Khambatta Rasna Boy, nutrition fortified drink India, FMCG summer campaign India, Rasna brand ambassador 2026, Indian drink concentrate market, Make in India beverages</media:keywords>
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<title>Lakmé&amp;apos;s &amp;apos;I Earned It&amp;apos; Campaign Is the Summer Brief Done Right</title>
<link>https://brands.in/bloglakme-i-earned-it-campaign-9to5-hya-beach-edit-aneet-padda</link>
<guid>https://brands.in/bloglakme-i-earned-it-campaign-9to5-hya-beach-edit-aneet-padda</guid>
<description><![CDATA[ Lakmé has launched &#039;I Earned It&#039;, a bold new campaign celebrating the modern Indian working woman through its first-ever SPF-infused makeup range — the Lakmé 9to5 Hya Beach Edit. Powered by hyaluronic acid and built for Indian heat and humidity, the range combines sun protection, hydration, and high-performance colour. Fronted by brand ambassador Aneet Padda and conceptualised by Ogilvy West, the campaign captures Gen Z&#039;s unapologetic attitude toward work and leisure. Here&#039;s what marketers can learn from this smart, culture-first beauty launch. ]]></description>
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<pubDate>Fri, 13 Mar 2026 10:42:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lakmé I Earned It campaign, Lakmé 9to5 Hya Beach Edit, Aneet Padda Lakmé, SPF infused makeup India, hyaluronic acid makeup, Lakmé new launch 2025, Indian beauty campaign, working women beauty brand, HUL Lakmé campaign, Ogilvy West beauty campaign, sweat proof makeup India, sun protection makeup, Gen Z beauty marketing, Indian skincare makeup hybrid, Lakmé brand ambassador</media:keywords>
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<title>Levi&amp;apos;s Bets on Alia Bhatt to Own India&amp;apos;s Women&amp;apos;s Denim Market</title>
<link>https://brands.in/bloglevis-behind-every-original-india-alia-bhatt</link>
<guid>https://brands.in/bloglevis-behind-every-original-india-alia-bhatt</guid>
<description><![CDATA[ Levi&#039;s has launched its 2026 global campaign, Behind Every Original, in India with actor and brand ambassador Alia Bhatt. The campaign celebrates originality, self-belief, and individuality while expanding the brand&#039;s women&#039;s denim line with two new relaxed-fit silhouettes — the Cinch Waist Jean and the Loose Boot. More than a product launch, it marks Levi&#039;s strategic push to lead India&#039;s fast-growing women&#039;s denim segment through culturally resonant storytelling and expressive, modern fits. ]]></description>
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<pubDate>Fri, 13 Mar 2026 09:39:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Levi&#039;s Behind Every Original India, Alia Bhatt Levi&#039;s campaign 2026, women&#039;s denim India, Levi&#039;s new jeans India, relaxed fit denim India, Cinch Waist Jean, Loose Boot Levi&#039;s, denim brand marketing India, Levi Strauss India campaign, Hiren Gor Levi&#039;s</media:keywords>
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<title>Yes Bank Gets New MD &amp;amp; CEO: What Vinay Tonse&amp;apos;s Arrival Means</title>
<link>https://brands.in/blogyes-bank-vinay-tonse-md-ceo-appointment-2026</link>
<guid>https://brands.in/blogyes-bank-vinay-tonse-md-ceo-appointment-2026</guid>
<description><![CDATA[ Yes Bank has appointed Vinay Muralidhar Tonse as its new Managing Director and Chief Executive Officer, following RBI approval. Tonse, a 35-year banking veteran who most recently served as Managing Director at State Bank of India overseeing a retail book of nearly USD 800 billion, will formally assume charge on April 6, 2026. He succeeds Prashant Kumar, who stabilised the bank following its 2020 restructuring. With international experience across Singapore and Japan and prior leadership of SBI Mutual Fund, Tonse&#039;s appointment signals Yes Bank&#039;s strategic shift from recovery to accelerated growth and competition within India&#039;s private banking sector. ]]></description>
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<pubDate>Thu, 12 Mar 2026 18:06:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Yes Bank MD CEO 2026, Vinay Tonse Yes Bank, Vinay Muralidhar Tonse, Yes Bank new CEO, Yes Bank leadership change, Prashant Kumar Yes Bank, Yes Bank appointment RBI, private sector bank India, State Bank of India MD, SBI Mutual Fund CEO, Yes Bank growth strategy, Indian banking leadership 2026, SMBC Yes Bank, Rama Subramaniam Gandhi Yes Bank, banking sector India 2026, Yes Bank recovery story, financial services India, RBI approved appointment, top private banks India, banking news India 2026</media:keywords>
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<title>Parle&#45;G&amp;apos;s Ugadi Campaign Turns Bitter&#45;Sweet Into Brand Gold</title>
<link>https://brands.in/blogparle-g-ugadi-campaign-bevu-bella-2026</link>
<guid>https://brands.in/blogparle-g-ugadi-campaign-bevu-bella-2026</guid>
<description><![CDATA[ Parle-G has launched a heartfelt Ugadi 2026 campaign film inspired by the traditional Bevu Bella ritual — the ceremonial combining of neem and jaggery that symbolises life&#039;s balance of bitter and sweet experiences. Targeting audiences across Karnataka, Andhra Pradesh, and Telangana, the campaign delivers the brand&#039;s core philosophy that true genius lies in finding joy through others&#039; happiness. Created by Thought Blurb Communications, the film uses authentic family storytelling to connect emotionally with South Indian consumers. For Indian marketers, it sets a compelling benchmark for culturally rooted, regionally specific festive advertising done right. ]]></description>
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<pubDate>Thu, 12 Mar 2026 17:53:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parle-G Ugadi campaign 2026, Parle-G Bevu Bella, Ugadi advertising India, Parle Products festive campaign, regional festive marketing India, South India brand campaigns, Thought Blurb Communications, Parle-G brand philosophy, FMCG festive advertising India, Karnataka Andhra Pradesh Telangana marketing, Ugadi 2026 brands, cultural marketing India, festive campaign India 2026, Parle-G new campaign, regional advertising India, Mayank Shah Parle Products, Vinod Kunj Thought Blurb, Indian festive adv</media:keywords>
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<title>MADDYS 2026 Gets Powerhouse Jury: 6 Ad Legends Take Charge</title>
<link>https://brands.in/blogmaddys-2026-jury-chairs-agnello-dias-preeti-vyas-ramsam</link>
<guid>https://brands.in/blogmaddys-2026-jury-chairs-agnello-dias-preeti-vyas-ramsam</guid>
<description><![CDATA[ The Advertising Club Madras has announced six powerhouse jury chairs for the 44th MADDYS 2026. Agnello Dias will lead Film &amp; Audio Craft, Preeti Vyas takes charge of Design &amp; Print Craft, and RamSam heads the Regional Pride (Tamil) jury. Joining previously announced chairs Ashish Khazanchi, Anisha Iyer, and Sabyasachi Mitter, the lineup reflects the club&#039;s commitment to domain-specific judging excellence. With early bird entries closing March 18 and the ceremony set for July 2026, MADDYS is shaping up to be India&#039;s most rigorously judged advertising awards this year. ]]></description>
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<pubDate>Thu, 12 Mar 2026 16:49:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MADDYS 2026, Advertising Club Madras, Agnello Dias, Preeti Vyas, RamSam, Rajesh Ramaswamy, Indian advertising awards, MADDYS jury chairs, Film and Audio Craft MADDYS, Design and Print Craft MADDYS, Regional Pride Tamil MADDYS, Ashish Khazanchi, Anisha Iyer, Sabyasachi Mitter, Indian advertising industry, advertising awards India 2026, Tamil advertising, creative awards India, Spinach Experience Design, Vyas Giannetti Creative, The Script Room, Coconut Films</media:keywords>
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<title>Kenstar Ropes In Rajkummar Rao &amp;amp; Patralekha for Air Cooler Campaign</title>
<link>https://brands.in/blogkenstar-rajkummar-rao-patralekha-air-cooler-campaign</link>
<guid>https://brands.in/blogkenstar-rajkummar-rao-patralekha-air-cooler-campaign</guid>
<description><![CDATA[ Kenstar has launched a new air cooler campaign featuring Bollywood couple Rajkummar Rao and Patralekha Paul as brand ambassadors. The campaign spotlights Kenstar&#039;s new air cooler range — claimed to be India&#039;s first with a 5-Star BEE energy rating — alongside an industry-leading 5-year warranty. Available across e-commerce, quick commerce, D2C, and offline retail, the campaign positions Kenstar as India&#039;s most energy-efficient and reliable cooling solution for the summer season ahead. ]]></description>
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<pubDate>Thu, 12 Mar 2026 15:49:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kenstar air cooler, Rajkummar Rao Kenstar, Patralekha Kenstar, Kenstar 5-star BEE rating, energy efficient air cooler India, Kenstar summer campaign 2026, air cooler brand India, Kenstar brand ambassador, Sunil Jain Kenstar, air cooler campaign India, Kenstar 5-year warranty, celebrity appliance campaign India, best air cooler India 2026, Kenstar new launch, cooling solutions India</media:keywords>
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<title>Big Bowl Picks Lyxel&amp;amp;Flamingo to Power Its ₹150 Cr Growth Push</title>
<link>https://brands.in/blogbig-bowl-lyxel-flamingo-social-media-partner-qsr-growth</link>
<guid>https://brands.in/blogbig-bowl-lyxel-flamingo-social-media-partner-qsr-growth</guid>
<description><![CDATA[ Big Bowl, India&#039;s rapidly scaling bowl-format QSR brand from Lenexis Foodworks, has appointed Lyxel&amp;Flamingo as its integrated social and media partner. Having crossed ₹100 crore ARR in 2025 across 250+ kitchens in 50+ cities, the brand now targets ₹150 crore ARR in year five. Lyxel&amp;Flamingo — managing 350+ brands and $100 million+ in ad spend — will lead Big Bowl&#039;s social strategy, content, performance marketing and media planning. The partnership signals a deliberate shift from startup-scale growth to structured, digitally-driven brand building in India&#039;s booming food delivery ecosystem. ]]></description>
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<pubDate>Wed, 11 Mar 2026 17:56:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Big Bowl Lyxel&amp;Flamingo partnership, Big Bowl QSR India, bowl-format food brand India, Lenexis Foodworks digital marketing, QSR social media agency India, food delivery brand marketing 2026, digital performance marketing QSR, Lyxel&amp;Flamingo agency win, India bowl format restaurant growth, QSR brand building India</media:keywords>
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<item>
<title>Meta&amp;apos;s Tawana Burnett to Chair Abby Awards 2026 Jury</title>
<link>https://brands.in/blogtawana-burnett-jury-chair-abby-awards-2026-goafest</link>
<guid>https://brands.in/blogtawana-burnett-jury-chair-abby-awards-2026-goafest</guid>
<description><![CDATA[ Tawana Burnett, Meta&#039;s Head of Top Accounts &amp; Agencies for APAC, has been appointed Jury Chair for the newly introduced Social Content and Influencer Marketing category at Abby Awards 2026 Powered by The One Club | The One Show. With 25+ years of global brand experience across Meta, Johnson &amp; Johnson, Pfizer and Intuit, Burnett brings international creative rigour to India&#039;s most prestigious advertising awards. The Abby Awards 2026 will be held during Goafest from May 20-22 in Goa, marking a significant elevation of influencer and social content as a serious creative discipline in Indian advertising. ]]></description>
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<pubDate>Wed, 11 Mar 2026 17:45:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Abby Awards 2026 jury chair, Tawana Burnett Meta APAC, Goafest 2026 Goa, social content influencer marketing awards India, Abby Awards The One Club, Indian advertising awards 2026, influencer marketing India, Meta advertising India, Goafest advertising festival, creative awards India 2026</media:keywords>
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<item>
<title>Arjun Rampal for Selected: Why &amp;apos;Choosing Well&amp;apos; Is the New Cool</title>
<link>https://brands.in/blogselected-art-of-choosing-well-campaign-arjun-rampal-ss26</link>
<guid>https://brands.in/blogselected-art-of-choosing-well-campaign-arjun-rampal-ss26</guid>
<description><![CDATA[ Selected, the Scandinavian menswear brand under Bestseller India, has launched its Spring Summer 2026 campaign titled The Art of Choosing Well, featuring Arjun Rampal as brand face. The campaign spotlights premium linen pieces in soft neutrals, muted greens and monochromatic tones — rooted in minimalist design and purposeful craftsmanship. More than a seasonal launch, this partnership signals a deliberate brand positioning move targeting India&#039;s growing tribe of discerning men who value quality, longevity and timeless style over fast fashion trends. ]]></description>
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<pubDate>Wed, 11 Mar 2026 17:01:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Selected Spring Summer 2026 campaign, Arjun Rampal Selected brand ambassador, The Art of Choosing Well campaign, Scandinavian menswear India, Bestseller India fashion campaign, premium linen menswear India, minimalist fashion India 2026, menswear brand ambassador India, Selected Homme India, Indian menswear premiumisation</media:keywords>
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<item>
<title>Havas Acquires Eyesight: Luxury Brand Experiences Just Got Serious</title>
<link>https://brands.in/bloghavas-maison-betc-acquires-eyesight-luxury-events-2026</link>
<guid>https://brands.in/bloghavas-maison-betc-acquires-eyesight-luxury-events-2026</guid>
<description><![CDATA[ Havas has acquired Eyesight, a globally renowned luxury event production agency, through its luxury-focused network Maison BETC. Founded in 2002 by Thierry Dreyfus, Eyesight has staged over 3,000 fashion shows for iconic houses including Dior, YSL, and Fendi. The deal gives Maison BETC end-to-end luxury brand experience capabilities — from creative strategy to runway production — while both organisations explore AI integration in event experiences. For Indian luxury and premium brand marketers, this global consolidation signals where experiential marketing is heading next. ]]></description>
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<pubDate>Wed, 11 Mar 2026 13:04:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas Maison BETC Eyesight acquisition, luxury event production agency 2026, Maison BETC luxury network, fashion show production agency, luxury brand experiential marketing, Havas luxury strategy 2026, Thierry Dreyfus Eyesight agency, luxury marketing India 2026, global agency acquisition luxury, premium brand experience marketing India</media:keywords>
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<item>
<title>Cannes Lions Crowns Susan Credle With Its Highest Creative Honour</title>
<link>https://brands.in/blogsusan-credle-lion-of-st-mark-cannes-lions-2026</link>
<guid>https://brands.in/blogsusan-credle-lion-of-st-mark-cannes-lions-2026</guid>
<description><![CDATA[ Cannes Lions has named Susan Credle as the 2026 recipient of the Lion of St Mark, the festival&#039;s most prestigious lifetime achievement award. With a career spanning over 40 years across BBDO, Leo Burnett, and FCB, Credle built iconic campaigns and creative cultures that delivered consistent global excellence. For Indian agency leaders and brand marketers, her recognition is more than a celebration — it&#039;s a blueprint for sustained creative leadership that goes far beyond winning a single award. ]]></description>
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<pubDate>Wed, 11 Mar 2026 11:20:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Susan Credle Lion of St Mark, Cannes Lions 2026 lifetime achievement, Cannes Lions International Festival of Creativity, FCB global creative leadership, advertising industry awards 2026, creative culture advertising agencies, Cannes Lions India, global advertising honours, lifetime achievement advertising, creative leadership lessons India</media:keywords>
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<item>
<title>Zee Keralam&amp;apos;s &amp;apos;Why Not?&amp;apos; Campaign Is Asking the Questions Indian Brands Should</title>
<link>https://brands.in/blogzee-keralam-why-not-womens-day-campaign-2026</link>
<guid>https://brands.in/blogzee-keralam-why-not-womens-day-campaign-2026</guid>
<description><![CDATA[ Zee Keralam&#039;s &#039;Why Not?&#039; Women&#039;s Day 2026 campaign challenges everyday gender assumptions through quiet, culturally rooted moments from Kerala life. Instead of grand gestures, the campaign uses simple, relatable scenarios to ask one powerful question — Why Not? From saying a mother&#039;s name first to equality at the dining table, each creative nudges audiences to rethink long-held social habits. A sharp lesson for Indian brand marketers on the power of specificity, cultural honesty, and question-led storytelling. ]]></description>
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<pubDate>Wed, 11 Mar 2026 10:24:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zee Keralam Women&#039;s Day campaign, Why Not campaign Zee Keralam, Women&#039;s Day 2026 India, gender equality campaign India, regional brand marketing India, Kerala Women&#039;s Day ad, women empowerment campaign, Indian brand campaigns 2026, Women&#039;s Day marketing strategy, culturally rooted advertising India</media:keywords>
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<title>India Ranks 5th Most Creative Nation: WARC Creative 100 Rankings 2026</title>
<link>https://brands.in/blogwarc-creative-100-rankings-2026-india-5th-most-creative-nation</link>
<guid>https://brands.in/blogwarc-creative-100-rankings-2026-india-5th-most-creative-nation</guid>
<description><![CDATA[ India has claimed 5th place in the WARC Creative 100 Rankings 2026, its strongest global creativity ranking yet. Ogilvy retained the top creative network title for the sixth consecutive year, with Ogilvy Mumbai contributing to the tally. WPP topped holding companies for the fourth year running, while Unilever became the number one advertiser globally. The campaign &#039;Three Words&#039; by Publicis Conseil for AXA won the most creative campaign award worldwide. A landmark moment for Indian advertising and global creativity. ]]></description>
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<pubDate>Tue, 10 Mar 2026 18:04:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WARC Creative 100 Rankings 2026, India creativity ranking, Ogilvy top creative network, WPP holding company, Unilever top advertiser, Three Words AXA campaign, LePub Milan, Publicis Conseil, global advertising awards 2026, Indian advertising industry, Heineken top brand, creative marketing India, WARC rankings 2026, best advertising campaigns 2025, brand creativity benchmark</media:keywords>
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<title>Havas Media India Wins Big: Modenik Lifestyle&amp;apos;s Full Media Mandate</title>
<link>https://brands.in/bloghavas-media-india-modenik-lifestyle-integrated-media-mandate-2026</link>
<guid>https://brands.in/bloghavas-media-india-modenik-lifestyle-integrated-media-mandate-2026</guid>
<description><![CDATA[ Havas Media India has been appointed as the Media Agency on Record for Modenik Lifestyle, the essential wear company behind Dixcy Scott and Enamor. The integrated mandate covers TV, Print, Radio, Cinema, Digital, OOH, Mobile, and BTL activations. The win also signals Havas Media India&#039;s growing strength in South India, where the agency has been building deep regional expertise. Here&#039;s what this full-spectrum media partnership means for Indian brand strategy in 2026. ]]></description>
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<pubDate>Tue, 10 Mar 2026 17:25:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas Media India, Modenik Lifestyle, integrated media mandate, Media Agency on Record, Dixcy Scott, Enamor, AOR India, media planning India, OOH advertising India, South India marketing, BTL activations, brand building India, essential wear brands, cross-channel media strategy, adtech 2026</media:keywords>
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<item>
<title>Havas Acquires Styleheads: Why Cultural Marketing Is the New Battleground</title>
<link>https://brands.in/bloghavas-acquires-styleheads-cultural-marketing-havas-play-india-impact</link>
<guid>https://brands.in/bloghavas-acquires-styleheads-cultural-marketing-havas-play-india-impact</guid>
<description><![CDATA[ Havas has acquired Berlin-based cultural marketing agency Styleheads to strengthen its experiential arm Havas Play in Germany. Founded in 2001, Styleheads specialises in creator partnerships, live activations, and cultural campaigns across fashion, lifestyle, and entertainment. Under unified leadership of Eike Faecks, the combined entity merges cultural intelligence with Havas Media&#039;s data and strategy infrastructure. For Indian brands and agency networks, this global acquisition signals that cultural marketing capability is no longer optional — it is the next competitive frontier. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69afb90a4a2df.jpg" length="74263" type="image/jpeg"/>
<pubDate>Tue, 10 Mar 2026 13:08:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas acquires Styleheads, Havas Play cultural marketing, experiential marketing agency acquisition 2026, cultural marketing strategy India, creator marketing agency India, Havas Media Germany, live activation marketing, brand cultural strategy, influencer creator economy India, global agency acquisition impact India</media:keywords>
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<item>
<title>McDonald&amp;apos;s Buddy Meal: Why Nostalgia Marketing Is India&amp;apos;s Smartest Brand Play</title>
<link>https://brands.in/blogmcdonalds-buddy-meal-sara-arjun-nostalgia-marketing-india</link>
<guid>https://brands.in/blogmcdonalds-buddy-meal-sara-arjun-nostalgia-marketing-india</guid>
<description><![CDATA[ McDonald&#039;s India — North and East has appointed Sara Arjun as Brand Ambassador and launched the Buddy Meal at ₹119, featuring two burgers, two Cokes, and medium fries. The campaign recreates Sara&#039;s original childhood McDonald&#039;s commercial, building a powerful nostalgia loop for millennial consumers. With the tagline Khao Meal, Baat Ke, this campaign blends affordability with emotional storytelling — and delivers a masterclass in how Indian brands can use their own creative history to launch new products. ]]></description>
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<pubDate>Tue, 10 Mar 2026 11:50:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>McDonald&#039;s Buddy Meal India, Sara Arjun McDonald&#039;s brand ambassador, nostalgia marketing India, Khao Meal Baat Ke campaign, McDonald&#039;s India North East campaign 2026, QSR marketing strategy India, McAloo Tikki Buddy Meal, value meal campaign India, emotional brand storytelling India, celebrity brand ambassador QSR</media:keywords>
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<item>
<title>Avion India Picks BlackCab: Why Aviation Brands Need Smarter Digital Strategy</title>
<link>https://brands.in/blogavion-india-blackcab-agency-digital-brand-strategy-aviation-training</link>
<guid>https://brands.in/blogavion-india-blackcab-agency-digital-brand-strategy-aviation-training</guid>
<description><![CDATA[ Avion India, Mumbai&#039;s first DGCA-approved flight simulator training centre at Juhu Airport, has appointed BlackCab Agency Network as its digital strategy and brand building partner. BlackCab will manage social media, content creation, performance marketing, and digital campaigns across Instagram, Facebook, LinkedIn, and YouTube. As India&#039;s aviation sector expands rapidly, this partnership highlights why specialised education brands must invest in structured digital brand building to capture aspiring pilots before the category gets crowded. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69afb43636cb3.jpg" length="66858" type="image/jpeg"/>
<pubDate>Tue, 10 Mar 2026 11:33:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Avion India BlackCab Agency, aviation training digital marketing India, DGCA approved flight simulator Mumbai, pilot training institute India, BlackCab Agency Network mandate, aviation education brand building, digital strategy aviation India 2026, Juhu Airport training centre, performance marketing education India, specialised education digital marketing</media:keywords>
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<item>
<title>Sting Energy&amp;apos;s World Cup Post: How One Instagram Creative Hit a Perfect Six</title>
<link>https://brands.in/blogsting-energy-india-world-cup-six-instagram-moment-marketing</link>
<guid>https://brands.in/blogsting-energy-india-world-cup-six-instagram-moment-marketing</guid>
<description><![CDATA[ Sting Energy&#039;s Instagram post celebrating India&#039;s six World Cup victories is a masterclass in reactive moment marketing. Built on the brand&#039;s existing &quot;Longer the Six, Louder the Sting Sonic&quot; campaign featuring Yuvraj Singh and Ravi Shastri, the creative lands a triple-meaning pun that feels earned, not forced. Shared on International Women&#039;s Day, it also acknowledged the 2025 Women&#039;s T20 World Cup win. Here is what every Indian brand can learn from this perfectly timed, minimal-copy cricket creative. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69afa7b5efd4f.jpg" length="57762" type="image/jpeg"/>
<pubDate>Tue, 10 Mar 2026 11:04:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sting Energy World Cup campaign, moment marketing India, cricket brand marketing 2026, India World Cup six Instagram post, Sting Energy cricket campaign, reactive marketing India, sports marketing India 2026, Yuvraj Singh Sting campaign, Women&#039;s T20 World Cup brand campaign, IPL moment marketing strategy</media:keywords>
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<item>
<title>Titan Raga&amp;apos;s Bold New Campaign: Redefining What &amp;quot;Busy&amp;quot; Really Means for Women</title>
<link>https://brands.in/blogtitan-raga-campaign-women-reclaim-time-ogilvy-bangalore</link>
<guid>https://brands.in/blogtitan-raga-campaign-women-reclaim-time-ogilvy-bangalore</guid>
<description><![CDATA[ Titan Raga&#039;s latest campaign by Ogilvy Bangalore tackles the one emotion most women&#039;s brands ignore — guilt. Instead of celebrating hustle or sacrifice, the film follows a working professional, a mother, and a film director reclaiming small, joyful moments without apology. Built around the catchy track &quot;Haan hoon main busy… making some time for me,&quot; this campaign reframes what being busy truly means. Here is why this emotionally precise strategy is a masterclass for every Indian brand targeting women consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69afa22a64f0a.jpg" length="80715" type="image/jpeg"/>
<pubDate>Tue, 10 Mar 2026 10:25:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Titan Raga campaign 2026, women reclaim time campaign, Ogilvy Bangalore Titan Raga, guilt-free self-care marketing, women&#039;s brand campaign India, Titan Company marketing strategy, emotional advertising India, women empowerment campaign 2026, Indian women advertising insight, self-permission brand storytelling</media:keywords>
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<item>
<title>Urban Ladder&amp;apos;s City&#45;First Campaign: 5 Smart Moves Indian Brands Must Learn</title>
<link>https://brands.in/blogurban-ladder-city-first-campaign-hyperlocal-marketing-india</link>
<guid>https://brands.in/blogurban-ladder-city-first-campaign-hyperlocal-marketing-india</guid>
<description><![CDATA[ Urban Ladder and Lowe Lintas have launched a city-first campaign built on regional cultural insights. Moving away from a single national narrative, the initiative crafts distinct stories for Mumbai, Delhi, Bengaluru, and Tier-2 markets. The campaign positions furniture as a reflection of personal aspirations shaped by geography. Here&#039;s what Indian brands and marketers can learn from this bold hyperlocal storytelling strategy and why regional relevance is now a brand imperative, not just a nice-to-have. ]]></description>
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<pubDate>Tue, 10 Mar 2026 09:58:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Urban Ladder campaign, hyperlocal marketing India, city-first brand strategy, Lowe Lintas State of States, regional marketing India, furniture brand campaign 2026, localised advertising India, Indian brand storytelling, Reliance Retail Urban Ladder, hyperlocal advertising strategy</media:keywords>
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<item>
<title>Agilus Diagnostics TVC: SRL&amp;apos;s Bold Rebrand With Anil Kapoor</title>
<link>https://brands.in/blogagilus-diagnostics-tvc-anil-kapoor-srl-rebrand-campaign</link>
<guid>https://brands.in/blogagilus-diagnostics-tvc-anil-kapoor-srl-rebrand-campaign</guid>
<description><![CDATA[ Agilus Diagnostics, formerly SRL Diagnostics, has launched a nationwide TVC featuring brand ambassador Anil Kapoor to communicate its rebrand to Indian consumers. Built around the reassuring message that the trusted organisation behind SRL remains unchanged, the campaign retains the beloved tagline Khud Ko Test Kartey Raho while introducing the new identity. Running across television, digital, and outdoor media, this is one of India&#039;s most strategically important healthcare rebrands of 2026. Here is what every Indian marketer can learn from it. ]]></description>
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<pubDate>Mon, 09 Mar 2026 17:27:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SRL Diagnostics rebrand India, Anil Kapoor Agilus Diagnostics, healthcare brand rebrand India, Khud Ko Test Kartey Raho, diagnostic brand campaign 2026, healthcare marketing India, brand transition campaign, preventive healthcare advertising India</media:keywords>
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<item>
<title>Woodland Picks Liqvd Asia to Power Its Digital Comeback</title>
<link>https://brands.in/blogliqvd-asia-woodland-digital-mandate-social-media-influencer-marketing</link>
<guid>https://brands.in/blogliqvd-asia-woodland-digital-mandate-social-media-influencer-marketing</guid>
<description><![CDATA[ Liqvd Asia has won the full digital communications mandate for Woodland, one of India&#039;s most iconic outdoor lifestyle brands. The agency will lead social media management, influencer collaborations, platform-first content strategies, and creator community building — all aimed at connecting Woodland&#039;s powerful legacy with younger digital-native Indian audiences. Here is what this partnership means for Indian lifestyle brands navigating the shift from offline brand equity to active digital engagement in 2026. ]]></description>
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<pubDate>Mon, 09 Mar 2026 17:07:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Woodland digital marketing India, influencer marketing lifestyle brands, digital communications mandate India, creator economy outdoor brands, social media agency India 2026, Woodland brand strategy, digital-first agency India, outdoor lifestyle brand marketing</media:keywords>
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<item>
<title>Kurkure&amp;apos;s Cricket Tribute: The Ad Made a Year Before the Win</title>
<link>https://brands.in/blogkurkure-cricket-victory-campaign-front-page-tribute-jowar-puffs</link>
<guid>https://brands.in/blogkurkure-cricket-victory-campaign-front-page-tribute-jowar-puffs</guid>
<description><![CDATA[ Kurkure marked India&#039;s historic cricket victory with a front-page newspaper tribute carrying a bold claim — the ad was made a full year before the win. Featuring the newly launched Kurkure Jowar Puffs in blue and orange packaging, the campaign blends 25 years of Indian brand heritage with cultural moment marketing at its sharpest. Here is what every Indian marketer can learn from Kurkure&#039;s most talked-about campaign creative of 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69aea4abbc041.jpg" length="70316" type="image/jpeg"/>
<pubDate>Mon, 09 Mar 2026 16:31:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kurkure Jowar Puffs, India cricket win advertising, cultural moment marketing India, front page newspaper ad India, PepsiCo India campaign 2026, millet snack brand India, FMCG brand cricket celebration, Indian brand cultural marketing</media:keywords>
</item>

<item>
<title>Women Are Rewriting Finance: Edelweiss MF&amp;apos;s Bold Campaign</title>
<link>https://brands.in/blogedelweiss-mutual-fund-womens-day-campaign-women-investors-india</link>
<guid>https://brands.in/blogedelweiss-mutual-fund-womens-day-campaign-women-investors-india</guid>
<description><![CDATA[ Edelweiss Mutual Fund has launched a bold Women&#039;s Day digital campaign celebrating women as India&#039;s fastest-growing investor segment. Produced by agency All In and anchored by CEO Radhika Gupta, the campaign shifts the narrative from participation gaps to unstoppable momentum. Across SIPs, equity markets, and mutual funds, Indian women are investing earlier and building stronger long-term financial habits. Here is what this campaign means for BFSI brands and Indian marketers targeting women as a primary audience. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69aea1fb5ce6c.jpg" length="75506" type="image/jpeg"/>
<pubDate>Mon, 09 Mar 2026 16:03:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>women investors India, women in finance India, SIP investment women, BFSI marketing India, Radhika Gupta Edelweiss, women mutual fund investors, purpose-led brand campaign India, women financial participation India 2026</media:keywords>
</item>

<item>
<title>Vivo V70 Campaign: Sidharth &amp;amp; Kiara Turn Memories Into Marketing Gold</title>
<link>https://brands.in/blogvivo-v70-campaign-sidharth-malhotra-kiara-advani-india</link>
<guid>https://brands.in/blogvivo-v70-campaign-sidharth-malhotra-kiara-advani-india</guid>
<description><![CDATA[ Vivo India&#039;s latest digital campaign for the V70 and V70 Elite features real-life couple Sidharth Malhotra and Kiara Advani capturing life&#039;s most precious milestones. Built around a 50MP Night Telephoto camera and 4K video recording, the campaign blends emotional storytelling with premium smartphone technology. Here&#039;s what Indian marketers and brand strategists can learn from Vivo&#039;s smartest campaign move yet. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ae9a95c0535.jpg" length="62611" type="image/jpeg"/>
<pubDate>Mon, 09 Mar 2026 15:32:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sidharth Malhotra Kiara Advani Vivo, Vivo V70 Elite India, 50MP Night Telephoto camera, smartphone emotional marketing India, Vivo brand ambassador campaign, Indian smartphone advertising 2026, mid-premium smartphone India, celebrity couple brand campaign</media:keywords>
</item>

<item>
<title>Goafest 2026: The Advertising Club&amp;apos;s Bold 71&#45;Year Legacy Reset</title>
<link>https://brands.in/bloggoafest-2026-advertising-club-rebrand-abby-new-categories</link>
<guid>https://brands.in/bloggoafest-2026-advertising-club-rebrand-abby-new-categories</guid>
<description><![CDATA[ The Advertising Club rebrands with Landor, adds Social Content &amp; Influencer Marketing to ABBY 2026 categories. Submissions open till April 6. Here&#039;s what&#039;s new. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ae7531be0d3.jpg" length="28872" type="image/jpeg"/>
<pubDate>Mon, 09 Mar 2026 12:52:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Goafest 2026, ABBY Awards 2026, Advertising Club rebrand, ABBY new categories 2026, Social Content Influencer Marketing ABBY, Client of the Year award ABBY, Landor Advertising Club, Indian advertising awards 2026, ABBY submissions April 2026, influencer marketing award India, creative excellence India, Goafest 2026 dates</media:keywords>
</item>

<item>
<title>Women&amp;apos;s Day 2026: Brands Finally Move Beyond Flowers &amp;amp; Filters</title>
<link>https://brands.in/blogwomens-day-2026-campaigns-brands-everyday-bias-india</link>
<guid>https://brands.in/blogwomens-day-2026-campaigns-brands-everyday-bias-india</guid>
<description><![CDATA[ Women&#039;s Day 2026 campaigns by Zomato, BIBA, PregaNews &amp; Zepto tackle real bias — postpartum depression, glass ceilings &amp; gendered language. Here&#039;s the brand breakdown. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ae6c67a23fe.jpg" length="83560" type="image/jpeg"/>
<pubDate>Mon, 09 Mar 2026 12:15:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Women&#039;s Day 2026 campaigns India, brand campaigns Women&#039;s Day, Zomato Women&#039;s Day campaign, everyday bias advertising India, purpose-driven marketing India, postpartum depression campaign, glass ceiling brand campaign, gendered language advertising, BIBA Women&#039;s Day 2026, gender equality brand campaigns India, performative marketing India, women-focused brand strategy</media:keywords>
</item>

<item>
<title>Holi 2026: Why Regional Creators Beat Big&#45;Budget Brand Blasts</title>
<link>https://brands.in/blogholi-2026-brand-campaigns-regional-creators-india</link>
<guid>https://brands.in/blogholi-2026-brand-campaigns-regional-creators-india</guid>
<description><![CDATA[ Holi 2026 brand campaigns prove regional creators deliver 3x engagement at lower cost. Here&#039;s what Surf Excel, Swiggy &amp; Fanta got right this festive season. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ae66fce78d5.jpg" length="75857" type="image/jpeg"/>
<pubDate>Mon, 09 Mar 2026 11:51:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Holi 2026 brand campaigns, regional creators India, influencer marketing India 2026, regional influencer ROI, festive marketing India, Surf Excel Holi campaign, Swiggy Holi creator campaign, Instamart pichkari OOH, cost-per-view regional creators, purchase intent influencer marketing, micro-influencer strategy India, creator marketing Holi</media:keywords>
</item>

<item>
<title>Bigbasket Brings Star Power Home: Karisma and Kareena Kapoor Headline Fresh New Campaign</title>
<link>https://brands.in/Bigbasket-Brings-Star-Power-Home-karisma-and-Kareena-Kapoor-Headline-Fresh-New-Campaign</link>
<guid>https://brands.in/Bigbasket-Brings-Star-Power-Home-karisma-and-Kareena-Kapoor-Headline-Fresh-New-Campaign</guid>
<description><![CDATA[ Bigbasket launches a new campaign starring Bollywood sisters Karisma Kapoor and Kareena Kapoor Khan. Discover how the online grocery brand blends celebrity appeal with everyday convenience to reach modern Indian households. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_68846b2854ab2.jpg" length="71080" type="image/jpeg"/>
<pubDate>Sat, 26 Jul 2025 21:45:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bigbasket campaign 2025, Karisma Kareena Bigbasket ad, Bigbasket celebrity endorsement, Bigbasket new advertisement, Bigbasket grocery delivery India, Bigbasket Bollywood campaign, Bigbasket online grocery shopping</media:keywords>
</item>

<item>
<title>From Heist to Housework: How Instamart’s Hilarious New Ad Flips the Script on Burglars</title>
<link>https://brands.in/From-Heist-to-Housework%3A-How-Instamart%E2%80%99s-Hilarious-New-Ad-Flips-the-Script-on-Burglars</link>
<guid>https://brands.in/From-Heist-to-Housework%3A-How-Instamart%E2%80%99s-Hilarious-New-Ad-Flips-the-Script-on-Burglars</guid>
<description><![CDATA[ Discover how Instamart’s latest ad campaign turns burglars into house helpers in a quirky, comedic twist that highlights the brand’s promise of fast, convenient grocery delivery. A deep dive into messaging, storytelling, and brand creativity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_687b2ac420a20.jpg" length="57998" type="image/jpeg"/>
<pubDate>Sat, 19 Jul 2025 21:19:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Instamart ad campaign, quirky advertising, burglars turn helpers, Instamart marketing, grocery delivery, funny Indian ads, Swiggy Instamart, home delivery convenience, house help humor, brand storytelling</media:keywords>
</item>

<item>
<title>Kareena Kapoor Khan Joins Hands with Marriott International: A Glamorous Collaboration for the Luxury Traveler</title>
<link>https://brands.in/Kareena-Kapoor-Khan-Joins-Hands-with-Marriott-International%3A-A-Glamorous-Collaboration-for-the-Luxury-Traveler</link>
<guid>https://brands.in/Kareena-Kapoor-Khan-Joins-Hands-with-Marriott-International%3A-A-Glamorous-Collaboration-for-the-Luxury-Traveler</guid>
<description><![CDATA[ Discover how Bollywood icon Kareena Kapoor Khan joins Marriott International for an inspiring new campaign that celebrates luxurious hospitality and global Indian travelers. A perfect blend of glamour, culture, and sophistication. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_687b28fa35c09.jpg" length="58918" type="image/jpeg"/>
<pubDate>Sat, 19 Jul 2025 21:11:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kareena Kapoor Khan, Marriott International, luxury hospitality, celebrity brand ambassador, Indian travelers, hotel campaign, Marriott Bonvoy, global travel trends, Bollywood travel campaign, premium hotel experience.</media:keywords>
</item>

<item>
<title>Google&amp;apos;s Gemini Pro Now Free for Indian Students: A New Era of Learning Begins</title>
<link>https://brands.in/googles-gemini-pro-now-free-for-indian-students-a-new-era-of-learning-begins</link>
<guid>https://brands.in/googles-gemini-pro-now-free-for-indian-students-a-new-era-of-learning-begins</guid>
<description><![CDATA[ Google offers its AI-powered Gemini Pro model free to Indian students. Explore how this initiative transforms education, boosts digital inclusion, and empowers future talent. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6879d6d813e14.jpg" length="51917" type="image/jpeg"/>
<pubDate>Fri, 18 Jul 2025 21:09:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Google Gemini Pro, Indian student learning tools, AI for schoolchildren, Google AI app for education, digital learning India, AI-powered homework support, classroom technology India, coding support for students, AI-assisted learning, Google AI in rural education.</media:keywords>
</item>

<item>
<title>Kaun Banega Crorepati Season 17: When Intelligence Becomes the New Swagger</title>
<link>https://brands.in/kaun-banega-crorepati-season-17-when-intelligence-becomes-the-new-swagger</link>
<guid>https://brands.in/kaun-banega-crorepati-season-17-when-intelligence-becomes-the-new-swagger</guid>
<description><![CDATA[ The latest promos for Kaun Banega Crorepati Season 17 position intellect as the ultimate power. Amitabh Bachchan returns with a compelling twist—where brainpower is no longer just admirable, it’s enviable. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6878836ac7981.jpg" length="64301" type="image/jpeg"/>
<pubDate>Thu, 17 Jul 2025 21:01:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kaun Banega Crorepati 17, KBC 2025, Amitabh Bachchan KBC, KBC new season promo, Sony TV quiz show, brainpower advertising, Indian game shows, smart is stylish</media:keywords>
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<item>
<title>Samsung Revives Nostalgia to Showcase the Future: A Closer Look at Its Latest Foldables</title>
<link>https://brands.in/samsung-revives-nostalgia-to-showcase-the-future-a-closer-look-at-its-latest-foldables</link>
<guid>https://brands.in/samsung-revives-nostalgia-to-showcase-the-future-a-closer-look-at-its-latest-foldables</guid>
<description><![CDATA[ Samsung masterfully blends retro charm and futuristic innovation to launch its latest Galaxy Z Fold and Z Flip smartphones. Discover how this nostalgia-driven campaign redefines the foldable category. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6878822610728.jpg" length="78550" type="image/jpeg"/>
<pubDate>Thu, 17 Jul 2025 20:55:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Samsung foldables, Galaxy Z Fold, Galaxy Z Flip, nostalgia marketing, Samsung retro campaign, foldable smartphones, tech innovation</media:keywords>
</item>

<item>
<title>CaratLane Celebrates Love and Tradition with Teej Campaign Featuring Divyanka Tripathi and Vivek Dahiya</title>
<link>https://brands.in/caratlane-celebrates-love-and-tradition-with-teej-campaign-featuring-divyanka-tripathi-and-vivek-dahiya</link>
<guid>https://brands.in/caratlane-celebrates-love-and-tradition-with-teej-campaign-featuring-divyanka-tripathi-and-vivek-dahiya</guid>
<description><![CDATA[ CaratLane’s new Teej campaign brings together the real-life couple Divyanka Tripathi Dahiya and Vivek Dahiya to celebrate tradition, love, and meaningful gifting. Discover how this campaign beautifully captures modern Indian relationships and timeless customs. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_68773a9fe7bae.jpg" length="76386" type="image/jpeg"/>
<pubDate>Wed, 16 Jul 2025 21:37:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CaratLane Teej campaign, Divyanka Tripathi, Vivek Dahiya, Teej jewelry, CaratLane ad, festive gifting, Indian festivals, couple campaign, modern tradition, jewelry for Teej</media:keywords>
</item>

<item>
<title>Zomato’s Bold New Campaign Shifts Focus from Food to the Hustle Behind the Hunger</title>
<link>https://brands.in/zomatos-bold-new-campaign-shifts-focus-from-food-to-the-hustle-behind-the-hunger</link>
<guid>https://brands.in/zomatos-bold-new-campaign-shifts-focus-from-food-to-the-hustle-behind-the-hunger</guid>
<description><![CDATA[ Zomato’s latest campaign flips the script—celebrating the hustle, not the hunger. Discover how India’s leading food tech brand explores ambition, perseverance, and the grind in a bold storytelling shift. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6877377dc4fc3.jpg" length="51775" type="image/jpeg"/>
<pubDate>Wed, 16 Jul 2025 21:25:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zomato campaign 2025, food delivery India, Zomato grind ad, hustle culture branding, Zomato motivational film, food tech campaigns, delivery partner stories, Zomato brand narrative, Indian advertising 2025</media:keywords>
</item>

<item>
<title>MuscleBlaze Unleashes Action and Adrenaline with Larry Wheels and Garuda Ram in Power&#45;Packed Campaign Film</title>
<link>https://brands.in/muscleblaze-unleashes-action-and-adrenaline-with-larry-wheels-and-garuda-ram-in-power-packed-campaign-film</link>
<guid>https://brands.in/muscleblaze-unleashes-action-and-adrenaline-with-larry-wheels-and-garuda-ram-in-power-packed-campaign-film</guid>
<description><![CDATA[ MuscleBlaze’s newest action-themed film features fitness icons Larry Wheels and Garuda Ram, celebrating strength, dedication, and raw athletic power in a high-octane brand narrative. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_687736931b1c3.jpg" length="112023" type="image/jpeg"/>
<pubDate>Wed, 16 Jul 2025 21:20:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MuscleBlaze campaign, Larry Wheels MuscleBlaze, Garuda Ram fitness, action fitness film India, MuscleBlaze film, bodybuilding campaign India, strength branding, fitness influencer campaign, MuscleBlaze protein, fitness motivation India</media:keywords>
</item>

<item>
<title>Plush and Instamart’s Bold New Campaign Eases Period Struggles with a Timely and Thoughtful Fix</title>
<link>https://brands.in/plush-and-instamarts-bold-new-campaign-eases-period-struggles-with-a-timely-and-thoughtful-fix</link>
<guid>https://brands.in/plush-and-instamarts-bold-new-campaign-eases-period-struggles-with-a-timely-and-thoughtful-fix</guid>
<description><![CDATA[ Plush and Instamart’s latest campaign smartly addresses period pain points with empathy, convenience, and fast solutions. Discover how this collaboration changes the conversation around menstrual care. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6871f4cb31c32.jpg" length="62698" type="image/jpeg"/>
<pubDate>Sat, 12 Jul 2025 21:38:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Plush pads, Instamart period delivery, menstrual care campaign India, period struggle ad, Plush sanitary pads, period quick fix, Instamart ad campaign, women’s health marketing, fast period relief, comfort-first advertising</media:keywords>
</item>

<item>
<title>Tic Tac and Yashraj Mukhate Spark a Fresh Wave of Creativity with User&#45;Generated Music Campaign</title>
<link>https://brands.in/tic-tac-and-yashraj-mukhate-spark-a-fresh-wave-of-creativity-with-user-generated-music-campaign</link>
<guid>https://brands.in/tic-tac-and-yashraj-mukhate-spark-a-fresh-wave-of-creativity-with-user-generated-music-campaign</guid>
<description><![CDATA[ Tic Tac partners with Yashraj Mukhate to launch a vibrant user-generated music campaign that encourages young creators to remix, dance, and vibe with minty freshness. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6871f2da46028.jpg" length="68419" type="image/jpeg"/>
<pubDate>Sat, 12 Jul 2025 21:30:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tic Tac India campaign, Yashraj Mukhate collaboration, user-generated content, music marketing India, viral campaigns, UGC brand campaigns, Gen Z marketing, Tic Tac freshness, Yashraj Mukhate reels, Tic Tac remix challenge</media:keywords>
</item>

<item>
<title>Beauty Meets Her Perfect Match in KFC India’s Quirky New Campaign: A Love Story with a Crispy Twist</title>
<link>https://brands.in/beauty-meets-her-perfect-match-in-kfc-indias-quirky-new-campaign-a-love-story-with-a-crispy-twist</link>
<guid>https://brands.in/beauty-meets-her-perfect-match-in-kfc-indias-quirky-new-campaign-a-love-story-with-a-crispy-twist</guid>
<description><![CDATA[ KFC India’s latest campaign adds a flavorful spin to love and beauty. Dive into the fun, food-filled romance that’s redefining brand storytelling through humor, relatability, and crispy cravings. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6871f0bf7a8ef.jpg" length="50873" type="image/jpeg"/>
<pubDate>Sat, 12 Jul 2025 21:21:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KFC India, KFC campaign 2025, beauty and fried chicken, KFC love story ad, quirky ad campaigns India, fast food marketing, brand storytelling, humorous commercials, food and emotion, KFC crispy chicken</media:keywords>
</item>

<item>
<title>Kareena Kapoor Khan Champions Clean Eating in Organic Tattva’s Latest Campaign on Trust and Wellness</title>
<link>https://brands.in/kareena-kapoor-khan-champions-clean-eating-in-organic-tattvas-latest-campaign-on-trust-and-wellness</link>
<guid>https://brands.in/kareena-kapoor-khan-champions-clean-eating-in-organic-tattvas-latest-campaign-on-trust-and-wellness</guid>
<description><![CDATA[ Discover Kareena Kapoor Khan’s collaboration with Organic Tattva in a new campaign celebrating trust, transparency, and the benefits of clean eating. A powerful message on health and conscious food choices. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6871eff427a8b.jpg" length="75330" type="image/jpeg"/>
<pubDate>Sat, 12 Jul 2025 21:17:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kareena Kapoor Khan, Organic Tattva campaign, clean eating, organic lifestyle, food transparency, wellness, healthy living, celebrity endorsements, organic products India</media:keywords>
</item>

<item>
<title>The Ranveer Singh Meal: McDonald’s India Rolls Out a Blockbuster Bite</title>
<link>https://brands.in/the-ranveer-singh-meal-mcdonalds-india-rolls-out-a-blockbuster-bite</link>
<guid>https://brands.in/the-ranveer-singh-meal-mcdonalds-india-rolls-out-a-blockbuster-bite</guid>
<description><![CDATA[ McDonald’s India (North &amp; East) launches an all-new campaign with Bollywood superstar Ranveer Singh, inviting fans to savour The Ranveer Singh Meal — a delicious combo celebrating energy, fun, and his unique style. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_68709d83058f7.jpg" length="83893" type="image/jpeg"/>
<pubDate>Fri, 11 Jul 2025 21:13:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ranveer Singh McDonald’s meal, McDonald’s India celebrity meal, The Ranveer Singh Meal campaign, McDonald’s new launch, Bollywood celebrity endorsement</media:keywords>
</item>

<item>
<title>Celebrating Unbreakable Bonds: Anushka Sharma’s Heartwarming Raksha Bandhan Campaign with GIVA</title>
<link>https://brands.in/celebrating-unbreakable-bonds-anushka-sharmas-heartwarming-raksha-bandhan-campaign-with-giva</link>
<guid>https://brands.in/celebrating-unbreakable-bonds-anushka-sharmas-heartwarming-raksha-bandhan-campaign-with-giva</guid>
<description><![CDATA[ Discover how GIVA’s new Raksha Bandhan film starring Anushka Sharma beautifully redefines sibling love by tying a rakhi on a furry friend, celebrating bonds beyond blood. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_68709cb063922.jpg" length="69429" type="image/jpeg"/>
<pubDate>Fri, 11 Jul 2025 21:10:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Anushka Sharma Raksha Bandhan ad, GIVA Rakhi campaign, rakhi for pets, Raksha Bandhan 2025, GIVA jewellery ad, unique rakhi celebrations</media:keywords>
</item>

<item>
<title>WPP’s New Reality Check: Lower Profit Forecast Reflects Shifting Client Priorities and Tougher Pitch Battles</title>
<link>https://brands.in/wpps-new-reality-check-lower-profit-forecast-reflects-shifting-client-priorities-and-tougher-pitch-battles</link>
<guid>https://brands.in/wpps-new-reality-check-lower-profit-forecast-reflects-shifting-client-priorities-and-tougher-pitch-battles</guid>
<description><![CDATA[ WPP lowers its profit forecast amid shrinking client spending and tougher new business wins. Explore what this means for the ad giant, its clients, and the global marketing industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686f49a39e1c5.jpg" length="65606" type="image/jpeg"/>
<pubDate>Thu, 10 Jul 2025 21:03:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WPP, profit forecast, advertising industry, marketing agencies, creative services, media buying, PR agencies, agency mergers, digital marketing, data analytics, brand campaigns, tech clients, client budgets, agency competition, influencer marketing</media:keywords>
</item>

<item>
<title>Imtiaz Ali &amp;amp; Technical Guruji Join Hands to Amplify boAt’s New Era: Nirvana Zenith Pro &amp;amp; Ivy Pro</title>
<link>https://brands.in/imtiaz-ali-technical-guruji-join-hands-to-amplify-boats-new-era-nirvana-zenith-pro-ivy-pro</link>
<guid>https://brands.in/imtiaz-ali-technical-guruji-join-hands-to-amplify-boats-new-era-nirvana-zenith-pro-ivy-pro</guid>
<description><![CDATA[ Discover how boAt’s new Nirvana Zenith Pro and Ivy Pro blend storytelling and tech with Imtiaz Ali and Technical Guruji leading the charge. A fresh chapter in India’s audio wearables journey. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686f47580c780.jpg" length="71295" type="image/jpeg"/>
<pubDate>Thu, 10 Jul 2025 20:54:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>boAt, Nirvana Zenith Pro, Ivy Pro, Technical Guruji, Imtiaz Ali, earbuds, smartwatch, noise cancelling earbuds, TWS, wearable tech, audio devices India, lifestyle tech India, smart gadgets India, youth culture brands India, Indian tech YouTubers</media:keywords>
</item>

<item>
<title>When Tech Meets Taste: ASUS and KFC Join Forces for Exclusive Branded Burgers and Collector’s Keycaps</title>
<link>https://brands.in/when-tech-meets-taste-asus-and-kfc-join-forces-for-exclusive-branded-burgers-and-collectors-keycaps</link>
<guid>https://brands.in/when-tech-meets-taste-asus-and-kfc-join-forces-for-exclusive-branded-burgers-and-collectors-keycaps</guid>
<description><![CDATA[ Discover how ASUS and KFC are merging fast food and gaming with branded burgers and limited-edition keycaps. Explore the buzz around this innovative collaboration. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686e32d54b179.jpg" length="81558" type="image/jpeg"/>
<pubDate>Thu, 10 Jul 2025 01:14:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ASUS KFC collaboration, branded burgers, limited-edition keycaps, gaming merchandise, KFC gaming, ASUS partnership, tech meets food, exclusive keycaps, fast food marketing, gaming culture</media:keywords>
</item>

<item>
<title>How ‘Thanda Matlab Coca&#45;Cola’ Became Iconic: Aamir Khan Credits Ashutosh Gowariker</title>
<link>https://brands.in/how-thanda-matlab-coca-cola-became-iconic-aamir-khan-credits-ashutosh-gowariker</link>
<guid>https://brands.in/how-thanda-matlab-coca-cola-became-iconic-aamir-khan-credits-ashutosh-gowariker</guid>
<description><![CDATA[ Aamir Khan recently revealed that the legendary ‘Thanda Matlab Coca-Cola’ campaign was the brainchild of filmmaker Ashutosh Gowariker. Dive into how this slogan transformed advertising in India and left a legacy that still echoes in pop culture. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686ca8c51a091.jpg" length="66071" type="image/jpeg"/>
<pubDate>Tue, 08 Jul 2025 21:12:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Thanda Matlab Coca-Cola, Aamir Khan Coca-Cola ads, Ashutosh Gowariker campaigns, iconic Indian advertising, Coke slogan India.</media:keywords>
</item>

<item>
<title>How Superman’s Global Promotions Are Uniting Fans — From Mumbai to Paris</title>
<link>https://brands.in/how-supermans-global-promotions-are-uniting-fans-from-mumbai-to-paris</link>
<guid>https://brands.in/how-supermans-global-promotions-are-uniting-fans-from-mumbai-to-paris</guid>
<description><![CDATA[ From Mumbai’s skyline to Parisian streets, discover how the new Superman movie is making waves with dazzling global promotions, fan events, and larger-than-life spectacles. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686ca7579db35.jpg" length="62466" type="image/jpeg"/>
<pubDate>Tue, 08 Jul 2025 21:06:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Superman global promotions, superhero movie marketing, Superman Mumbai event, Paris Superman premiere, worldwide movie campaigns.</media:keywords>
</item>

<item>
<title>Betty Booze’s New Vodka Iced Teas: Blake Lively Brews Up Nostalgia and Fun</title>
<link>https://brands.in/betty-boozes-new-vodka-iced-teas-blake-lively-brews-up-nostalgia-and-fun</link>
<guid>https://brands.in/betty-boozes-new-vodka-iced-teas-blake-lively-brews-up-nostalgia-and-fun</guid>
<description><![CDATA[ Blake Lively’s Betty Booze enters the summer drinks scene with refreshing vodka iced teas — a playful nod to her ‘Gossip Girl’ days and her signature, stylish spin on cocktail culture. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686ca603bb8c9.jpg" length="70187" type="image/jpeg"/>
<pubDate>Tue, 08 Jul 2025 21:01:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Blake Lively Betty Booze, vodka iced teas, Gossip Girl nostalgia, celebrity beverage brands, summer drinks trends.</media:keywords>
</item>

<item>
<title>Sharvari Wagh Becomes Nykaa’s New Face: A Fresh Spark for the Beauty Giant</title>
<link>https://brands.in/sharvari-wagh-becomes-nykaas-new-face-a-fresh-spark-for-the-beauty-giant</link>
<guid>https://brands.in/sharvari-wagh-becomes-nykaas-new-face-a-fresh-spark-for-the-beauty-giant</guid>
<description><![CDATA[ Rising Bollywood star Sharvari Wagh steps in as Nykaa’s latest brand icon. Discover what this means for the beauty brand, its audience, and the evolving landscape of celebrity-led campaigns. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686ca4fd5da06.jpg" length="41692" type="image/jpeg"/>
<pubDate>Tue, 08 Jul 2025 20:56:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sharvari Wagh Nykaa, Nykaa brand icon, Bollywood celebrity brand tie-ups, beauty trends India, Nykaa marketing 2025.</media:keywords>
</item>

<item>
<title>Rajkummar Rao Goes Undercover: MR.DIY’s New Campaign Film Redefines Affordable Shopping</title>
<link>https://brands.in/rajkummar-rao-goes-undercover-mrdiys-new-campaign-film-redefines-affordable-shopping</link>
<guid>https://brands.in/rajkummar-rao-goes-undercover-mrdiys-new-campaign-film-redefines-affordable-shopping</guid>
<description><![CDATA[ In MR.DIY’s new campaign, Rajkummar Rao becomes an undercover reporter to reveal how everyday Indians shop smartly and save big. Discover how this witty campaign connects with shoppers and strengthens MR.DIY’s positioning as India’s go-to for affordable essentials. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686b570e43735.jpg" length="97195" type="image/jpeg"/>
<pubDate>Mon, 07 Jul 2025 21:11:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rajkummar Rao MR.DIY, MR.DIY new campaign, MR.DIY India, MR.DIY ad film, MR.DIY affordable shopping, Rajkummar Rao reporter ad, MR.DIY household essentials India, Rajkummar Rao brand campaigns, budget shopping India, smart shopping India</media:keywords>
</item>

<item>
<title>Myntra Unveils Glamstream: A New Age of Shoppable Entertainment</title>
<link>https://brands.in/myntra-unveils-glamstream-a-new-age-of-shoppable-entertainment</link>
<guid>https://brands.in/myntra-unveils-glamstream-a-new-age-of-shoppable-entertainment</guid>
<description><![CDATA[ Myntra’s Glamstream is transforming online shopping in India by blending entertainment and e-commerce through interactive, shoppable videos and live streams. Discover how it works and why it matters. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686b553396a91.jpg" length="76913" type="image/jpeg"/>
<pubDate>Mon, 07 Jul 2025 21:04:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Myntra Glamstream, shoppable content India, live shopping Myntra, Myntra new platform, Glamstream shopping India, interactive video shopping, shop live Myntra, Myntra commerce innovation, social commerce India, live shopping trends</media:keywords>
</item>

<item>
<title>Sachin Tendulkar Bats for Organic India: A New Era of Organic Label Awareness</title>
<link>https://brands.in/sachin-tendulkar-bats-for-organic-india-a-new-era-of-organic-label-awareness</link>
<guid>https://brands.in/sachin-tendulkar-bats-for-organic-india-a-new-era-of-organic-label-awareness</guid>
<description><![CDATA[ Discover how Sachin Tendulkar and Organic India are teaming up to spread awareness about authentic organic products, sustainable farming, and conscious consumption. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686b53f7168c6.jpg" length="74902" type="image/jpeg"/>
<pubDate>Mon, 07 Jul 2025 20:58:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sachin Tendulkar Organic India, Organic India campaign, organic label awareness, organic farming India, sustainable agriculture India, organic products India, Sachin Tendulkar organic ambassador, Organic India tea, Organic India supplements, buy organic India</media:keywords>
</item>

<item>
<title>SRK’s Signature Moves Meet Lifebuoy’s Iconic Jingle: How a Classic Brand Got a Superstar Twist</title>
<link>https://brands.in/srks-signature-moves-meet-lifebuoys-iconic-jingle-how-a-classic-brand-got-a-superstar-twist</link>
<guid>https://brands.in/srks-signature-moves-meet-lifebuoys-iconic-jingle-how-a-classic-brand-got-a-superstar-twist</guid>
<description><![CDATA[ Shah Rukh Khan brings his charm and dance moves to Lifebuoy’s new campaign, giving the age-old hygiene brand a fresh, catchy twist with its iconic jingle. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6868b7b3c0a68.jpg" length="71625" type="image/jpeg"/>
<pubDate>Sat, 05 Jul 2025 21:27:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lifebuoy, Shah Rukh Khan, SRK, celebrity endorsement, hygiene, soap brand, dance challenge, jingle, India ads, handwashing, marketing campaign, nostalgic ads, hygiene habits, family health, Unilever</media:keywords>
</item>

<item>
<title>Glow &amp;amp; Lovely Launches ‘The Glow Up Academy’: Fueling India’s Next Generation of Women Digital Creators</title>
<link>https://brands.in/glow-lovely-launches-the-glow-up-academy-fueling-indias-next-generation-of-women-digital-creators</link>
<guid>https://brands.in/glow-lovely-launches-the-glow-up-academy-fueling-indias-next-generation-of-women-digital-creators</guid>
<description><![CDATA[ Glow &amp; Lovely’s new initiative, The Glow Up Academy, aims to empower aspiring women digital creators across India with skills, mentorship, and growth opportunities. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6868b6d4548df.jpg" length="48231" type="image/jpeg"/>
<pubDate>Sat, 05 Jul 2025 21:23:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Glow Up Academy, women empowerment, digital learning, online creator program, influencer academy, content creation, social media training, women influencers, digital skills India, Indian creators, creator training, online earning, mentorship program, women entrepreneurs, digital storytelling</media:keywords>
</item>

<item>
<title>Casagrand’s New Power Duo: Genelia &amp;amp; Riteish Deshmukh Join as Brand Ambassadors for West India</title>
<link>https://brands.in/casagrands-new-power-duo-genelia-riteish-deshmukh-join-as-brand-ambassadors-for-west-india</link>
<guid>https://brands.in/casagrands-new-power-duo-genelia-riteish-deshmukh-join-as-brand-ambassadors-for-west-india</guid>
<description><![CDATA[ Casagrand ropes in Bollywood’s favorite couple, Genelia and Riteish Deshmukh, as its new faces for West India. Explore how this partnership aims to reshape the region’s real estate story. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6868b4e51eeac.jpg" length="80641" type="image/jpeg"/>
<pubDate>Sat, 05 Jul 2025 21:15:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>real estate, Casagrand, Riteish Deshmukh, Genelia Deshmukh, celebrity endorsement, Mumbai housing market, Pune real estate, Maharashtra properties, Indian homebuyers, luxury villas, residential projects, housing communities, family homes, urban living India, property buyers</media:keywords>
</item>

<item>
<title>Ananya Panday Takes Center Stage as Too Yumm!’s K&#45;Bomb Ambassador: A Fresh Twist on Guilt&#45;Free Snacking</title>
<link>https://brands.in/ananya-panday-takes-center-stage-as-too-yumms-k-bomb-ambassador-a-fresh-twist-on-guilt-free-snacking</link>
<guid>https://brands.in/ananya-panday-takes-center-stage-as-too-yumms-k-bomb-ambassador-a-fresh-twist-on-guilt-free-snacking</guid>
<description><![CDATA[ Too Yumm! unveils Ananya Panday as the new face of its K-Bomb range, blending Bollywood star power with a new-age snacking revolution. Here’s how this collaboration aims to reshape India’s snack aisle. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686765e9f1134.jpg" length="59408" type="image/jpeg"/>
<pubDate>Fri, 04 Jul 2025 21:26:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords></media:keywords>
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<item>
<title>Kerala Tourism’s New Ad Takes Flight: How an Unexpected Mascot is Redefining Jet&#45;Set Luxury</title>
<link>https://brands.in/kerala-tourisms-new-ad-takes-flight-how-an-unexpected-mascot-is-redefining-jet-set-luxury</link>
<guid>https://brands.in/kerala-tourisms-new-ad-takes-flight-how-an-unexpected-mascot-is-redefining-jet-set-luxury</guid>
<description><![CDATA[ Kerala Tourism’s latest ad is winning hearts worldwide by mixing luxury travel dreams with an unexpected animal mascot. Discover how this creative twist turns God’s Own Country into the ultimate jet-set escape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686764f61110c.jpg" length="68678" type="image/jpeg"/>
<pubDate>Fri, 04 Jul 2025 21:22:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kerala Tourism new ad, jet-set travel India, unexpected mascot tourism, luxury Kerala experiences, Kerala travel inspiration, sustainable tourism India, God’s Own Country marketing</media:keywords>
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<item>
<title>From Swipes to Stadiums: How Tinder’s New Campaign Blends Love, Football, and Modern Romance</title>
<link>https://brands.in/from-swipes-to-stadiums-how-tinders-new-campaign-blends-love-football-and-modern-romance</link>
<guid>https://brands.in/from-swipes-to-stadiums-how-tinders-new-campaign-blends-love-football-and-modern-romance</guid>
<description><![CDATA[ Discover how Tinder’s latest ad brilliantly combines the energy of football with the thrill of modern dating, transforming swipes into stadium cheers and redefining how young people connect today. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686761f1b0ca5.jpg" length="83602" type="image/jpeg"/>
<pubDate>Fri, 04 Jul 2025 21:09:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tinder football ad, modern dating trends, Tinder campaign love football, football dating stories, swipe to stadium, Tinder real love stories, sports marketing, dating app success stories</media:keywords>
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<item>
<title>Samuel L. Jackson and the Adidas Superstar: Why He Calls Them the Modern Pyramids of Culture</title>
<link>https://brands.in/samuel-l-jackson-and-the-adidas-superstar-why-he-calls-them-the-modern-pyramids-of-culture</link>
<guid>https://brands.in/samuel-l-jackson-and-the-adidas-superstar-why-he-calls-them-the-modern-pyramids-of-culture</guid>
<description><![CDATA[ Explore how Samuel L. Jackson’s bold statement about the Adidas Superstar being the ‘modern pyramids’ reflects this iconic sneaker’s enduring influence on fashion, music, and global street culture. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686760b5c212b.jpg" length="82538" type="image/jpeg"/>
<pubDate>Fri, 04 Jul 2025 21:05:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Samuel L. Jackson Adidas Superstar, Adidas Superstar legacy, iconic sneakers, sneaker culture history, Adidas Run DMC, modern pyramids of streetwear, celebrity sneaker endorsements</media:keywords>
</item>

<item>
<title>Snitch Turns Five: A Fashion Brand’s Bold Confession Booth for India’s Style Rebels</title>
<link>https://brands.in/snitch-turns-five-a-fashion-brands-bold-confession-booth-for-indias-style-rebels</link>
<guid>https://brands.in/snitch-turns-five-a-fashion-brands-bold-confession-booth-for-indias-style-rebels</guid>
<description><![CDATA[ Snitch turns five and flips its birthday into an anonymous style confession booth for fans. Here’s how the brand’s bold new campaign celebrates India’s messy, fun relationship with fashion. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_68661510d8b64.jpg" length="80102" type="image/jpeg"/>
<pubDate>Thu, 03 Jul 2025 21:29:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Snitch, men’s fashion, Indian streetwear, youth fashion India, Gen Z clothing brand, style community India, fashion confessions, raw fashion campaign, street-style menswear, edgy fashion India, quirky fashion brand, Snitch capsule collection, new streetwear drop, experimental men’s style, honest fashion stories</media:keywords>
</item>

<item>
<title>Aditya Roy Kapur Champions Wellness: Swisse Brings Magnesium Power to India</title>
<link>https://brands.in/aditya-roy-kapur-champions-wellness-swisse-brings-magnesium-power-to-india</link>
<guid>https://brands.in/aditya-roy-kapur-champions-wellness-swisse-brings-magnesium-power-to-india</guid>
<description><![CDATA[ Swisse launches its magnesium range in India with Aditya Roy Kapur as the face of the campaign. Discover why magnesium matters, how the brand’s relatable approach works, and what makes this launch different. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686613fcd01e1.jpg" length="58152" type="image/jpeg"/>
<pubDate>Thu, 03 Jul 2025 21:24:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Swisse, magnesium, wellness India, health supplements, nutrition India, daily wellness, fitness recovery, stress relief supplements, sleep support India, Bollywood wellness brand, celebrity health campaign, balanced living India, healthy lifestyle India, wellness influencer India, mindful supplementation</media:keywords>
</item>

<item>
<title>When Healing Needs a Home: St. Jude India’s Campaign Sheds Light on Families Battling Childhood Cancer</title>
<link>https://brands.in/when-healing-needs-a-home-st-jude-indias-campaign-sheds-light-on-families-battling-childhood-cancer</link>
<guid>https://brands.in/when-healing-needs-a-home-st-jude-indias-campaign-sheds-light-on-families-battling-childhood-cancer</guid>
<description><![CDATA[ St. Jude India’s new “When Healing Needs a Home” campaign highlights the hidden struggles of families battling childhood cancer far from home — and invites us to help provide hope and shelter. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686612f6df84d.jpg" length="116710" type="image/jpeg"/>
<pubDate>Thu, 03 Jul 2025 21:19:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>St. Jude India, child cancer, pediatric cancer, childhood cancer India, child care centre, healing home, donate for kids cancer, non-profit cancer support, cancer awareness India, child health charity, cancer kids shelter, family support cancer India, free child care cancer, community care India, cancer recovery support</media:keywords>
</item>

<item>
<title>Dexogrow’s New Child Development Campaign: Growing Healthy Futures, One Family at a Time</title>
<link>https://brands.in/dexogrows-new-child-development-campaign-growing-healthy-futures-one-family-at-a-time</link>
<guid>https://brands.in/dexogrows-new-child-development-campaign-growing-healthy-futures-one-family-at-a-time</guid>
<description><![CDATA[ Dexogrow’s new campaign “Grow Right, Grow Bright” focuses on child development awareness through real stories, free tools, expert advice, and a gentle nudge for better nutrition. Here’s how it helps parents across India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686610e7bc8e0.jpg" length="76226" type="image/jpeg"/>
<pubDate>Thu, 03 Jul 2025 21:11:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dexogrow, child nutrition, child development, healthy kids, parenting tips, child milestone tracker, pediatrician advice, child health guide, parental support India, kids balanced diet, undernutrition awareness, early intervention, child wellness, nutrition kits India, family health</media:keywords>
</item>

<item>
<title>Practo’s ‘Who Is a Doctor?’ Campaign: A Heartfelt Tribute on National Doctor’s Day</title>
<link>https://brands.in/practos-who-is-a-doctor-campaign-a-heartfelt-tribute-on-national-doctors-day</link>
<guid>https://brands.in/practos-who-is-a-doctor-campaign-a-heartfelt-tribute-on-national-doctors-day</guid>
<description><![CDATA[ Practo’s ‘Who Is a Doctor?’ campaign for National Doctor’s Day 2025 is a moving tribute that asks India to reflect on the true meaning of being a doctor. Discover how this simple question sparked heartfelt conversations. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6864c1f9e3654.jpg" length="60007" type="image/jpeg"/>
<pubDate>Wed, 02 Jul 2025 21:22:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Practo, National Doctor’s Day, doctors India, healthcare respect, medical gratitude, doctor stories, patient testimonials, real doctors, digital health India, doctor appreciation, medical professionals India, healthcare tribute, doctor empathy, trusted doctors, human side of medicine</media:keywords>
</item>

<item>
<title>How Goibibo’s New AI&#45;Powered Campaign with Rishabh Pant is Changing the Way India Travels</title>
<link>https://brands.in/how-goibibos-new-ai-powered-campaign-with-rishabh-pant-is-changing-the-way-india-travels</link>
<guid>https://brands.in/how-goibibos-new-ai-powered-campaign-with-rishabh-pant-is-changing-the-way-india-travels</guid>
<description><![CDATA[ Goibibo’s new campaign with Rishabh Pant uses AI to simplify trip planning for Indian travellers. Discover how the travel assistant works, what makes it unique, and why it’s more than just another chatbot. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6864c11257691.jpg" length="50755" type="image/jpeg"/>
<pubDate>Wed, 02 Jul 2025 21:18:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Goibibo, Rishabh Pant, travel booking, AI travel, India travel app, travel deals, cricket endorsement, online travel assistant, travel discounts India, smart bookings, last-minute travel, Indian travel tech, digital travel buddy, budget travel India, mobile travel booking</media:keywords>
</item>

<item>
<title>When Brands Meet Faith: The Story of Rath Yatra 2025</title>
<link>https://brands.in/when-brands-meet-faith-the-story-of-rath-yatra-2025</link>
<guid>https://brands.in/when-brands-meet-faith-the-story-of-rath-yatra-2025</guid>
<description><![CDATA[ Explore how Rath Yatra 2025 became a thoughtful blend of faith and branding. Learn how companies added value without overshadowing tradition and what it means for cultural marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6864bdfef15c9.jpg" length="143434" type="image/jpeg"/>
<pubDate>Wed, 02 Jul 2025 21:05:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Puri Rath Yatra, Jagannath temple, chariot festival India, pilgrims India, Indian cultural heritage, festival sustainability, local businesses Puri, live stream Rath Yatra, festival storytelling, spiritual tourism, festival crowd services, brand goodwill, community partnerships India, cultural sensitivity marketing, Indian traditions</media:keywords>
</item>

<item>
<title>Kylian Mbappé’s Electrifying Nike Ad: A Fearless Reminder That Legends Are Made, Not Born</title>
<link>https://brands.in/kylian-mbappes-electrifying-nike-ad-a-fearless-reminder-that-legends-are-made-not-born</link>
<guid>https://brands.in/kylian-mbappes-electrifying-nike-ad-a-fearless-reminder-that-legends-are-made-not-born</guid>
<description><![CDATA[ Nike’s latest ad starring Kylian Mbappé is more than just a commercial — it’s an electrifying celebration of raw talent, street football roots, and fearless ambition. Discover how “Scary Good” cements Mbappé’s legend while inspiring a new generation of dreamers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6864bcf2952d8.jpg" length="69706" type="image/jpeg"/>
<pubDate>Wed, 02 Jul 2025 21:00:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mbappé, Nike ad, football boots, street football, sports inspiration, young athletes, football mindset, fearlessness, sports storytelling, celebrity endorsements, football legacy, pitch dreams, unstoppable runs, urban playground football, iconic footballers</media:keywords>
</item>

<item>
<title>Centerfruit’s Clever AI Voice Challenge Bridges Rural India Without Internet</title>
<link>https://brands.in/centerfruits-clever-ai-voice-challenge-bridges-rural-india-without-internet</link>
<guid>https://brands.in/centerfruits-clever-ai-voice-challenge-bridges-rural-india-without-internet</guid>
<description><![CDATA[ Centerfruit’s new AI voice challenge connects with India’s rural heartland without needing internet — a clever marketing masterstroke that blends old-school phone calls with smart voice AI. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686376278ee5e.jpg" length="94438" type="image/jpeg"/>
<pubDate>Tue, 01 Jul 2025 21:46:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Centerfruit AI challenge, rural India marketing, offline marketing India, missed call campaign, AI voice game, Centerfruit chewing gum, rural engagement, FMCG marketing India, Centerfruit brand story, interactive rural campaigns</media:keywords>
</item>

<item>
<title>Truecaller Ads Unveils ‘Truecaller Play’: A Fresh Take on Interactive Mobile Advertising</title>
<link>https://brands.in/truecaller-ads-unveils-truecaller-play-a-fresh-take-on-interactive-mobile-advertising</link>
<guid>https://brands.in/truecaller-ads-unveils-truecaller-play-a-fresh-take-on-interactive-mobile-advertising</guid>
<description><![CDATA[ Truecaller Ads launches ‘Truecaller Play’ — an interactive mobile ad suite designed to make ads engaging, rewarding, and less intrusive for smartphone users worldwide. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686374f44a9bb.jpg" length="53810" type="image/jpeg"/>
<pubDate>Tue, 01 Jul 2025 21:41:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Truecaller Play, Truecaller Ads, interactive mobile ads, Truecaller advertising, mobile ad innovation, engaging ads, India mobile ads, digital marketing, mobile marketing suite, Truecaller ad campaign</media:keywords>
</item>

<item>
<title>Luxor Schneider’s New ‘For The All&#45;Rounder In You’ Campaign Celebrates Everyday Versatility with LX Max Pens</title>
<link>https://brands.in/luxor-schneiders-new-for-the-all-rounder-in-you-campaign-celebrates-everyday-versatility-with-lx-max-pens</link>
<guid>https://brands.in/luxor-schneiders-new-for-the-all-rounder-in-you-campaign-celebrates-everyday-versatility-with-lx-max-pens</guid>
<description><![CDATA[ Luxor Schneider’s new ‘For The All-Rounder In You’ campaign for LX Max Pens honors everyday multitaskers with reliable, stylish, and sustainable writing tools for students, artists, and professionals. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6863742d13b10.jpg" length="70307" type="image/jpeg"/>
<pubDate>Tue, 01 Jul 2025 21:38:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Luxor Schneider, LX Max Pens, all-rounder pen, Luxor Schneider campaign, writing instruments India, best pens for students, multipurpose pen, Luxor LX Max, everyday pens, new Luxor ad campaign</media:keywords>
</item>

<item>
<title>A Galactic Twist: Coca&#45;Cola Bottles Transform into Star Wars Lightsabers in Dazzling New Campaign</title>
<link>https://brands.in/a-galactic-twist-coca-cola-bottles-transform-into-star-wars-lightsabers-in-dazzling-new-campaign</link>
<guid>https://brands.in/a-galactic-twist-coca-cola-bottles-transform-into-star-wars-lightsabers-in-dazzling-new-campaign</guid>
<description><![CDATA[ Coca-Cola’s new campaign reimagines classic Coke bottles as Star Wars lightsabers, blending nostalgic branding with sci-fi magic. See how this iconic ad connects with fans worldwide. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_68637261893b7.jpg" length="46599" type="image/jpeg"/>
<pubDate>Tue, 01 Jul 2025 21:30:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Coca-Cola, Star Wars, lightsaber bottles, Coke ad campaign, Coca-Cola marketing, Star Wars fans, Coke Star Wars collaboration, Coca-Cola limited edition, Coke collectible bottles, brand partnership, fandom marketing</media:keywords>
</item>

<item>
<title>Ad Giants Slammed! Why Activists Are Calling WPP and Publicis “Climate Criminals”</title>
<link>https://brands.in/ad-giants-slammed-why-activists-are-calling-wpp-and-publicis-climate-criminals</link>
<guid>https://brands.in/ad-giants-slammed-why-activists-are-calling-wpp-and-publicis-climate-criminals</guid>
<description><![CDATA[ Activists slam WPP and Publicis as “climate criminals” for their fossil fuel ties. Inside the protests pushing ad giants to break up with oil and gas for good. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68621b8bd22da.jpg" length="83692" type="image/jpeg"/>
<pubDate>Mon, 30 Jun 2025 21:07:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WPP, Publicis Groupe, climate protests, fossil fuel advertising, greenwashing, Clean Creatives, anti-oil campaigns, climate activism</media:keywords>
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<title>Elon Musk’s Next Big Move: X to Drop Hashtags from Ads — Here’s What It Means for Brands and Users</title>
<link>https://brands.in/elon-musks-next-big-move-x-to-drop-hashtags-from-ads-heres-what-it-means-for-brands-and-users</link>
<guid>https://brands.in/elon-musks-next-big-move-x-to-drop-hashtags-from-ads-heres-what-it-means-for-brands-and-users</guid>
<description><![CDATA[ Elon Musk announces that X (formerly Twitter) will remove hashtags from all paid ads. Explore what this bold shift means for digital marketers, brand campaigns, and the future of social advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685f77892ef2f.jpg" length="38952" type="image/jpeg"/>
<pubDate>Sat, 28 Jun 2025 21:03:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Elon Musk X platform, hashtags removed from X ads, Twitter ad changes 2025, social media advertising trends, X marketing updates, Elon Musk social media strategy, hashtags in digital marketing</media:keywords>
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<title>OPPO Unveils the Complete ‘Aawara Gang’ Saga with Ranbir, Siddhant, Ishaan &amp;amp; Pooja — A Masterclass in Storytelling and Smartphone Innovation</title>
<link>https://brands.in/oppo-unveils-the-complete-aawara-gang-saga-with-ranbir-siddhant-ishaan-pooja-a-masterclass-in-storytelling-and-smartphone-innovation</link>
<guid>https://brands.in/oppo-unveils-the-complete-aawara-gang-saga-with-ranbir-siddhant-ishaan-pooja-a-masterclass-in-storytelling-and-smartphone-innovation</guid>
<description><![CDATA[ OPPO releases the full ‘Aawara Gang’ campaign story starring Ranbir Kapoor, Siddhant Chaturvedi, Ishaan Khatter, and Pooja Hegde. Discover how the brand mixes cinematic flair and smartphone tech to connect with India’s young and restless. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685f764a85ff1.jpg" length="94053" type="image/jpeg"/>
<pubDate>Sat, 28 Jun 2025 20:58:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>OPPO Aawara Gang, Ranbir Kapoor OPPO ad, OPPO campaign 2025, Siddhant Chaturvedi OPPO, Ishaan Khatter OPPO, Pooja Hegde OPPO ad, OPPO smartphone story, Aawara Gang OPPO India</media:keywords>
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<title>Hershey’s Crafts a Giant Chocolate Billboard to Celebrate Zepto’s Fourth Anniversary</title>
<link>https://brands.in/hersheys-crafts-a-giant-chocolate-billboard-to-celebrate-zeptos-fourth-anniversary</link>
<guid>https://brands.in/hersheys-crafts-a-giant-chocolate-billboard-to-celebrate-zeptos-fourth-anniversary</guid>
<description><![CDATA[ Hershey’s surprises Zepto on its 4th birthday with a massive chocolate billboard, blending edible creativity with heartfelt branding. Discover how this unique campaign unfolded. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685e2a6289b14.jpg" length="104915" type="image/jpeg"/>
<pubDate>Fri, 27 Jun 2025 21:17:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hershey’s India, Zepto birthday, chocolate billboard, edible advertising, Zepto 4th anniversary, experiential marketing, Hershey’s campaign India, Zepto celebration</media:keywords>
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<title>HINT Returns with a High&#45;Flying Sequel to ‘Bade Aaram Se’ Featuring Tiger Shroff and Tara Sutaria</title>
<link>https://brands.in/hint-returns-with-a-high-flying-sequel-to-bade-aaram-se-featuring-tiger-shroff-and-tara-sutaria</link>
<guid>https://brands.in/hint-returns-with-a-high-flying-sequel-to-bade-aaram-se-featuring-tiger-shroff-and-tara-sutaria</guid>
<description><![CDATA[ Tiger Shroff and Tara Sutaria reunite for HINT’s high-energy sequel to the &#039;Bade Aaram Se&#039; campaign, blending thrill with relaxation to redefine the beverage brand’s youthful identity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685e27a150b9f.jpg" length="81879" type="image/jpeg"/>
<pubDate>Fri, 27 Jun 2025 21:10:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HINT campaign 2025, Tiger Shroff Tara Sutaria ad, Bade Aaram Se sequel, HINT beverage marketing, celebrity brand campaigns, lifestyle ad campaigns India, youth marketing, sparkling water ads, wellness beverage trends</media:keywords>
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<title>Sleepyhead Celebrates Pride Month With Bold Campaign: ‘Straight Isn’t The Default’</title>
<link>https://brands.in/sleepyhead-celebrates-pride-month-with-bold-campaign-straight-isnt-the-default</link>
<guid>https://brands.in/sleepyhead-celebrates-pride-month-with-bold-campaign-straight-isnt-the-default</guid>
<description><![CDATA[ In honor of Pride Month, Sleepyhead launches its bold and inclusive campaign, ‘Straight Isn’t the Default’, spotlighting individuality, self-expression, and comfort for all. Discover how the mattress brand challenges norms and champions diversity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685e26f48d3d0.jpg" length="80121" type="image/jpeg"/>
<pubDate>Fri, 27 Jun 2025 21:07:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sleepyhead Pride campaign, Straight isn’t the default, LGBTQ+ brand campaigns, Pride Month 2025, inclusive advertising India, mattress brand LGBTQ support, Sleepyhead inclusivity</media:keywords>
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<title>Vidya Balan Champions Restful Sleep and Innovation in Sleepfresh’s New Campaign</title>
<link>https://brands.in/vidya-balan-champions-restful-sleep-and-innovation-in-sleepfreshs-new-campaign</link>
<guid>https://brands.in/vidya-balan-champions-restful-sleep-and-innovation-in-sleepfreshs-new-campaign</guid>
<description><![CDATA[ Sleepfresh collaborates with Vidya Balan in a powerful new campaign that promotes mattress innovation and the importance of quality sleep. Discover how the brand merges comfort with technology for a healthier lifestyle. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685e23e0548e3.jpg" length="66892" type="image/jpeg"/>
<pubDate>Fri, 27 Jun 2025 20:54:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sleepfresh mattress campaign, Vidya Balan Sleepfresh ad, mattress innovation India, Sleepfresh comfort technology, celebrity mattress endorsements, Sleepfresh brand ambassador</media:keywords>
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<title>When K&#45;Drama Met Bollywood: Crocs Unveils Monsoon Romance With Chae Soobin &amp;amp; Siddhant Chaturvedi</title>
<link>https://brands.in/when-k-drama-met-bollywood-crocs-unveils-monsoon-romance-with-chae-soobin-siddhant-chaturvedi</link>
<guid>https://brands.in/when-k-drama-met-bollywood-crocs-unveils-monsoon-romance-with-chae-soobin-siddhant-chaturvedi</guid>
<description><![CDATA[ Crocs blends Bollywood charm and K-Drama elegance in its latest monsoon campaign starring Siddhant Chaturvedi and Chae Soobin. A romantic downpour, global flair, and stylish comfort redefine seasonal fashion in this visually stunning collaboration. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685cde0ba1d12.jpg" length="66948" type="image/jpeg"/>
<pubDate>Thu, 26 Jun 2025 21:44:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crocs monsoon campaign, Chae Soobin, Siddhant Chaturvedi, K-drama meets Bollywood, footwear fashion India, monsoon styling, brand collaboration 2025, Korean-Indian campaign</media:keywords>
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<title>Vidya Launches &amp;apos;Ek Se Badhkar Ek&amp;apos; Campaign to Simplify Course Selection for Students</title>
<link>https://brands.in/vidya-launches-ek-se-badhkar-ek-campaign-to-simplify-course-selection-for-students</link>
<guid>https://brands.in/vidya-launches-ek-se-badhkar-ek-campaign-to-simplify-course-selection-for-students</guid>
<description><![CDATA[ Explore how College Vidya&#039;s &#039;Ek Se Badhkar Ek&#039; campaign is transforming course selection for students by offering a simplified, transparent, and AI-driven solution for online education. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685cdcc721e08.jpg" length="60338" type="image/jpeg"/>
<pubDate>Thu, 26 Jun 2025 21:38:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>College Vidya, Ek Se Badhkar Ek, online education platform, course selection, career guidance, online universities, higher education in India</media:keywords>
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<title>Parle Joins Forces with Britannia for &amp;apos;Flavours of Equality&amp;apos; – A Colourful Tribute to Pride Month</title>
<link>https://brands.in/parle-joins-forces-with-britannia-for-flavours-of-equality-a-colourful-tribute-to-pride-month</link>
<guid>https://brands.in/parle-joins-forces-with-britannia-for-flavours-of-equality-a-colourful-tribute-to-pride-month</guid>
<description><![CDATA[ Discover how Parle and Britannia co-created the ‘Flavours of Equality’ pack for Pride Month 2025—a powerful, collaborative campaign promoting inclusion, diversity, and brand unity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685cda3a44587.jpg" length="95426" type="image/jpeg"/>
<pubDate>Thu, 26 Jun 2025 21:27:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parle Pride Month, Britannia Flavours of Equality, Pride 2025 biscuits, Parle Britannia collaboration, LGBTQIA marketing India, Pride Month FMCG campaign, Flavours of Equality pack, inclusive brand campaigns, diversity in advertising, equality biscuit pack</media:keywords>
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<title>Domino’s Spices Up Its Non&#45;Veg Offerings with the Bold and Flavor&#45;Packed Double Chicken Burst Pizza</title>
<link>https://brands.in/dominos-spices-up-its-non-veg-offerings-with-the-bold-and-flavor-packed-double-chicken-burst-pizza</link>
<guid>https://brands.in/dominos-spices-up-its-non-veg-offerings-with-the-bold-and-flavor-packed-double-chicken-burst-pizza</guid>
<description><![CDATA[ Domino’s India adds a sizzling new item to its non-veg menu—the Double Chicken Burst Pizza. A meaty, cheesy delight that promises to satisfy all chicken lovers with double the flavor and indulgence. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685cd8d5dcd83.jpg" length="112576" type="image/jpeg"/>
<pubDate>Thu, 26 Jun 2025 21:21:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Domino’s Double Chicken Burst Pizza, new Domino’s pizza launch, non-veg Domino’s menu, chicken pizza Domino’s, Double Chicken Burst, Domino’s India 2025</media:keywords>
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<title>Dove Unveils Powerful Brand Film to Launch its New Hair Bond Repair Range</title>
<link>https://brands.in/dove-unveils-powerful-brand-film-to-launch-its-new-hair-bond-repair-range</link>
<guid>https://brands.in/dove-unveils-powerful-brand-film-to-launch-its-new-hair-bond-repair-range</guid>
<description><![CDATA[ Dove launches an emotional and empowering brand film to introduce its new Hair Bond Repair Range, spotlighting hair damage recovery and self-confidence. Discover how the campaign redefines beauty and care. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685b8a9cadc2a.jpg" length="57783" type="image/jpeg"/>
<pubDate>Wed, 25 Jun 2025 21:22:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dove Hair Bond Repair, Dove brand film, hair damage recovery, new Dove hair care range, Dove hair campaign, Dove hair commercial</media:keywords>
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<title>Aditi Rao Hydari Embodies Celestial Grace in Indriya’s New ‘Aasmaniyat’ Collection Campaign</title>
<link>https://brands.in/aditi-rao-hydari-embodies-celestial-grace-in-indriyas-new-aasmaniyat-collection-campaign</link>
<guid>https://brands.in/aditi-rao-hydari-embodies-celestial-grace-in-indriyas-new-aasmaniyat-collection-campaign</guid>
<description><![CDATA[ Bollywood star Aditi Rao Hydari stars in Indriya’s ‘Aasmaniyat’ campaign, a celestial-themed jewellery collection celebrating cosmic inspiration through handcrafted elegance and timeless Indian artistry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685b867127954.jpg" length="45231" type="image/jpeg"/>
<pubDate>Wed, 25 Jun 2025 21:20:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aditi Rao Hydari, Indriya Jewellery, Aasmaniyat collection, celestial jewellery India, cosmic jewellery campaign, luxury handcrafted jewellery, Bollywood fashion campaigns</media:keywords>
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<title>Casio Calculators Celebrates 60 Years of Innovation and Impact with a Powerful New Campaign</title>
<link>https://brands.in/casio-calculators-celebrates-60-years-of-innovation-and-impact-with-a-powerful-new-campaign</link>
<guid>https://brands.in/casio-calculators-celebrates-60-years-of-innovation-and-impact-with-a-powerful-new-campaign</guid>
<description><![CDATA[ Celebrating six decades of innovation, Casio Calculators launches a new campaign marking 60 years of making mathematics accessible and inspiring generations through technology. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685b85016281f.jpg" length="85453" type="image/jpeg"/>
<pubDate>Wed, 25 Jun 2025 21:11:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Casio Calculators 60 years, Casio anniversary campaign, Casio innovation, calculator history, Casio education tools, Casio digital learning</media:keywords>
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<title>Kareena Kapoor Khan Shines Bright as the Face of Malabar Gold &amp;amp; Diamonds’ New Diamond</title>
<link>https://brands.in/kareena-kapoor-khan-shines-bright-as-the-face-of-malabar-gold-diamonds-new-diamond</link>
<guid>https://brands.in/kareena-kapoor-khan-shines-bright-as-the-face-of-malabar-gold-diamonds-new-diamond</guid>
<description><![CDATA[ Bollywood icon Kareena Kapoor Khan collaborates with Malabar Gold &amp; Diamonds to unveil their stunning new diamond collection, symbolizing timeless grace and brilliance. Explore the inspiration, craftsmanship, and elegance behind this radiant campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685b83f38e606.jpg" length="46284" type="image/jpeg"/>
<pubDate>Wed, 25 Jun 2025 21:07:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kareena Kapoor Khan, Malabar Gold and Diamonds, diamond collection, celebrity endorsements, Indian jewellery trends, bridal diamonds, luxury jewellery campaign</media:keywords>
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<title>Spinny Drives Connection with New Outdoor Campaign Focused on Trust and Transparency</title>
<link>https://brands.in/spinny-drives-connection-with-new-outdoor-campaign-focused-on-trust-and-transparency</link>
<guid>https://brands.in/spinny-drives-connection-with-new-outdoor-campaign-focused-on-trust-and-transparency</guid>
<description><![CDATA[ Spinny’s new outdoor campaign blends emotion, simplicity, and trust to reshape how Indians view used car buying. Learn how the brand is making mobility human again. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685a418116134.jpg" length="94196" type="image/jpeg"/>
<pubDate>Tue, 24 Jun 2025 22:11:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Spinny outdoor ads, used car billboard India, Spinny customer campaign, Spinny marketing, car buying experience, used car branding, automotive trust, Spinny stories, Spinny hoardings, used cars India</media:keywords>
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<title>Tally Champions the Spirit of MSMEs with #StartsWithOne Campaign</title>
<link>https://brands.in/tally-champions-the-spirit-of-msmes-with-startswithone-campaign</link>
<guid>https://brands.in/tally-champions-the-spirit-of-msmes-with-startswithone-campaign</guid>
<description><![CDATA[ Tally’s #StartsWithOne campaign celebrates the entrepreneurial spirit of India’s MSMEs by highlighting their small beginnings and resilient journeys. Discover how this heartfelt tribute connects deeply with the startup community. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685a3fa70849d.jpg" length="66506" type="image/jpeg"/>
<pubDate>Tue, 24 Jun 2025 22:04:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MSME India, Tally Solutions campaign, #StartsWithOne, MSME stories, Indian entrepreneurship, startup journey, small business growth, Tally business software, MSME motivation, Tally MSME support</media:keywords>
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<title>Meta Brings Ads to WhatsApp: A New Era for Brand Engagement?</title>
<link>https://brands.in/meta-brings-ads-to-whatsapp-a-new-era-for-brand-engagement</link>
<guid>https://brands.in/meta-brings-ads-to-whatsapp-a-new-era-for-brand-engagement</guid>
<description><![CDATA[ Meta introduces ads on WhatsApp, signaling a shift in digital marketing. Discover what this change means for brands, users, and the future of private messaging. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685a3acda1f28.jpg" length="64654" type="image/jpeg"/>
<pubDate>Tue, 24 Jun 2025 21:42:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WhatsApp advertising, Meta WhatsApp update, marketing on messaging apps, business tools on WhatsApp, customer engagement strategies, direct messaging marketing</media:keywords>
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<title>Wes Anderson Reimagines Luxury with Montblanc: A Cinematic Collaboration</title>
<link>https://brands.in/wes-anderson-reimagines-luxury-with-montblanc-a-cinematic-collaboration</link>
<guid>https://brands.in/wes-anderson-reimagines-luxury-with-montblanc-a-cinematic-collaboration</guid>
<description><![CDATA[ Discover how filmmaker Wes Anderson reimagined Montblanc’s iconic pens with whimsical design, cinematic storytelling, and timeless elegance. A collaboration where luxury meets imagination. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685a3929e011f.jpg" length="88550" type="image/jpeg"/>
<pubDate>Tue, 24 Jun 2025 21:35:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wes Anderson, Montblanc pens, luxury writing tools, Montblanc campaign 2025, cinematic design, director collaborations, limited edition pens</media:keywords>
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<title>From Food Labels to Sound Waves: Why FoodPharmer Reviewed boAt’s Earbuds</title>
<link>https://brands.in/from-food-labels-to-sound-waves-why-foodpharmer-reviewed-boats-earbuds</link>
<guid>https://brands.in/from-food-labels-to-sound-waves-why-foodpharmer-reviewed-boats-earbuds</guid>
<description><![CDATA[ Why is FoodPharmer, known for honest food label reviews, now talking about boAt earbuds? Discover how India’s favorite food critic expands his lens to lifestyle tech with a sharp health perspective. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6858e088d8092.jpg" length="54216" type="image/jpeg"/>
<pubDate>Mon, 23 Jun 2025 21:05:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FoodPharmer boAt review, boAt earbuds review, FoodPharmer lifestyle review, health influencer tech, mindful tech consumption, boAt tech products, wellness tech review, earbuds health impact, influencer integrity, critical consumer choices</media:keywords>
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<title>Burger King India and ZEE5’s Detective Sherdil Team Up for a Tasty Mystery Combo</title>
<link>https://brands.in/burger-king-india-and-zee5s-detective-sherdil-team-up-for-a-tasty-mystery-combo</link>
<guid>https://brands.in/burger-king-india-and-zee5s-detective-sherdil-team-up-for-a-tasty-mystery-combo</guid>
<description><![CDATA[ Burger King India joins hands with ZEE5’s original series Detective Sherdil to create a limited-edition combo meal that celebrates mystery, drama, and indulgence—served with a flavorful twist. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68563d983b418.jpg" length="71743" type="image/jpeg"/>
<pubDate>Sat, 21 Jun 2025 21:05:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Burger King India, Detective Sherdil, ZEE5, combo meal, mystery burger, food and entertainment, OTT series promotion, campaign marketing, interactive meals, gamified food experience, AR filter, fast-food marketing, digital engagement, influencer campaign, pop culture marketing, food storytelling, Indian OTT content, fast food meets fiction, youth marketing, limited-time offer</media:keywords>
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<title>Vivo&amp;apos;s &amp;apos;Dreamchasers&amp;apos; Campaign with Suhana Khan: A Bold Tribute to Gen Z Dreams</title>
<link>https://brands.in/vivos-dreamchasers-campaign-with-suhana-khan-a-bold-tribute-to-gen-z-dreams</link>
<guid>https://brands.in/vivos-dreamchasers-campaign-with-suhana-khan-a-bold-tribute-to-gen-z-dreams</guid>
<description><![CDATA[ Vivo teams up with Suhana Khan for its new ‘Dreamchasers’ campaign, celebrating Gen Z’s fearless spirit, ambition, and drive. Explore how the campaign aligns with Vivo’s innovation-first strategy and Gen Z aspirations. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68563c0290249.jpg" length="59593" type="image/jpeg"/>
<pubDate>Sat, 21 Jun 2025 20:59:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vivo, Suhana Khan, Gen Z, Dreamchasers, smartphone, content creation, mobile technology, social media campaign, influencer marketing, youth storytelling, digital campaign, identity branding, cinematic ad, mobile photography, lifestyle smartphone, video editing phone, real-life storytelling, motivational campaign, young dreamers, Indian digital ads</media:keywords>
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<title>Marico’s New Digital Campaign for Kaya: A Bold Leap into Skincare Personalization</title>
<link>https://brands.in/maricos-new-digital-campaign-for-kaya-a-bold-leap-into-skincare-personalization</link>
<guid>https://brands.in/maricos-new-digital-campaign-for-kaya-a-bold-leap-into-skincare-personalization</guid>
<description><![CDATA[ Discover how Marico is redefining skincare with Kaya’s new digital campaign that promotes personalization, dermatological innovation, and self-love through tech-forward beauty experiences. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68563b3013494.jpg" length="72935" type="image/jpeg"/>
<pubDate>Sat, 21 Jun 2025 20:54:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kaya, Marico, skincare campaign, personalized skincare, dermatology, Indian skincare brand, AI skincare, skin health, influencer marketing, digital skincare tools, skin diagnostics, Kaya skin products, skincare for Gen Z, dermatologist skincare, beauty influencers, skin confidence, self-care, facial cleanser, anti-aging serum, sunscreen cream</media:keywords>
</item>

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<title>Vir Das and Hush Puppies Step into the Future of Workwear with Comfort&#45;Driven Sneakers</title>
<link>https://brands.in/vir-das-and-hush-puppies-step-into-the-future-of-workwear-with-comfort-driven-sneakers</link>
<guid>https://brands.in/vir-das-and-hush-puppies-step-into-the-future-of-workwear-with-comfort-driven-sneakers</guid>
<description><![CDATA[ Comedian and actor Vir Das collaborates with Hush Puppies to spotlight their comfort-first workwear sneakers, redefining style and ease in the modern workplace. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6856395d817a2.jpg" length="73468" type="image/jpeg"/>
<pubDate>Sat, 21 Jun 2025 20:47:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vir Das, Hush Puppies India, workwear sneakers, comfort-first shoes, casual office fashion, sneaker trends 2025, men’s office shoes, comfy work shoes, celebrity endorsements sneakers, stylish office sneakers</media:keywords>
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<item>
<title>Jeep Unleashes a Bold 360&#45;Degree Campaign for ‘Jurassic World Rebirth’</title>
<link>https://brands.in/jeep-unleashes-a-bold-360-degree-campaign-for-jurassic-world-rebirth</link>
<guid>https://brands.in/jeep-unleashes-a-bold-360-degree-campaign-for-jurassic-world-rebirth</guid>
<description><![CDATA[ Jeep kicks off a massive 360-degree marketing blitz to promote its collaboration with ‘Jurassic World Rebirth,’ blending adventure, nostalgia, and cinematic appeal across platforms. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6854f1a466953.jpg" length="100384" type="image/jpeg"/>
<pubDate>Fri, 20 Jun 2025 21:29:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jeep campaign Jurassic World, Jeep advertising strategy, Jurassic World Rebirth partnership, 360-degree brand campaign, Jeep marketing blitz</media:keywords>
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<item>
<title>Google’s Classic Search Ads Make a Stylish Comeback</title>
<link>https://brands.in/googles-classic-search-ads-make-a-stylish-comeback</link>
<guid>https://brands.in/googles-classic-search-ads-make-a-stylish-comeback</guid>
<description><![CDATA[ Google revives the charm of classic advertising with its new Search ads campaign, combining vintage appeal with modern tech. Here’s how it’s reshaping digital marketing strategies. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6854f0dbbd77f.jpg" length="91950" type="image/jpeg"/>
<pubDate>Fri, 20 Jun 2025 21:25:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Google Search ads, digital advertising, vintage marketing, classic advertising comeback, retro ad style, Google marketing strategy</media:keywords>
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<item>
<title>Boomer and Bumrah Bring Back the Cool: Chewing Gum Gets Its Swagger Back</title>
<link>https://brands.in/boomer-and-bumrah-bring-back-the-cool-chewing-gum-gets-its-swagger-back</link>
<guid>https://brands.in/boomer-and-bumrah-bring-back-the-cool-chewing-gum-gets-its-swagger-back</guid>
<description><![CDATA[ Boomer India has teamed up with cricket superstar Jasprit Bumrah to reignite the fun and swagger of chewing gum. Their latest campaign blends nostalgia, style, and youth culture, reminding audiences of gum&#039;s iconic role in pop culture. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68539fd58e7d1.jpg" length="70030" type="image/jpeg"/>
<pubDate>Thu, 19 Jun 2025 21:28:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Boomer gum, Jasprit Bumrah, Boomer ad campaign, Indian chewing gum market, youth marketing, Boomer nostalgia, fun candy brands India, cricket endorsements, brand revival India, chewing gum advertising</media:keywords>
</item>

<item>
<title>BMW&amp;apos;s &amp;apos;Octowaltz&amp;apos; Campaign Redefines Luxury Car Advertising Beyond the Fast Lane</title>
<link>https://brands.in/bmws-octowaltz-campaign-redefines-luxury-car-advertising-beyond-the-fast-lane</link>
<guid>https://brands.in/bmws-octowaltz-campaign-redefines-luxury-car-advertising-beyond-the-fast-lane</guid>
<description><![CDATA[ BMW’s latest campaign, Octowaltz, reinvents the traditional image of luxury car advertising. Moving away from speed, it focuses on grace, control, and emotional experience. Explore how BMW is changing the narrative of premium mobility. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6852504bca8fa.jpg" length="54779" type="image/jpeg"/>
<pubDate>Wed, 18 Jun 2025 21:37:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BMW Octowaltz, BMW luxury campaign 2025, BMW car ads, new BMW commercial, luxury automotive marketing, BMW brand storytelling, BMW i7 Octowaltz, BMW electric car marketing</media:keywords>
</item>

<item>
<title>Flipkart Revamps ‘Plus’ Loyalty Program with Exciting New Benefits and Fresh Campaign</title>
<link>https://brands.in/flipkart-revamps-plus-loyalty-program-with-exciting-new-benefits-and-fresh-campaign</link>
<guid>https://brands.in/flipkart-revamps-plus-loyalty-program-with-exciting-new-benefits-and-fresh-campaign</guid>
<description><![CDATA[ Flipkart launches its enhanced &#039;Plus&#039; loyalty program with added perks, free delivery, early access to deals, and a brand-new campaign targeting India’s growing online shopper base. Discover everything about the updated Flipkart Plus. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68524e7632762.jpg" length="52918" type="image/jpeg"/>
<pubDate>Wed, 18 Jun 2025 21:28:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Flipkart Plus loyalty program, Flipkart Plus upgrade, Flipkart Plus campaign, Flipkart rewards, loyalty program India, online shopping perks, Flipkart free delivery, Flipkart membership 2025</media:keywords>
</item>

<item>
<title>Hettich Honors the Unsung Heroes: Celebrating the Silent Strength of Fathers</title>
<link>https://brands.in/hettich-honors-the-unsung-heroes-celebrating-the-silent-strength-of-fathers</link>
<guid>https://brands.in/hettich-honors-the-unsung-heroes-celebrating-the-silent-strength-of-fathers</guid>
<description><![CDATA[ Explore how Hettich pays tribute to fathers with a heartwarming campaign that celebrates their silent strength, unconditional love, and steady presence in our lives. A soulful reflection of fatherhood through design, comfort, and quiet resilience. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68524d9f0c3de.jpg" length="59565" type="image/jpeg"/>
<pubDate>Wed, 18 Jun 2025 21:24:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Father’s Day, Hettich, furniture fittings, emotional storytelling, brand loyalty, Indian fathers, consumer connection, marketing strategy, campaign visuals, minimalistic advertising, real dads, heartfelt campaign, brand values, customer emotion, social media campaign, human emotions, Indian branding trends, visual storytelling, advertising impact, subtle marketing</media:keywords>
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<item>
<title>IPL 2025 Advertising Trends: SRK and Dhoni Steal the Spotlight as Celebrity Endorsements Decline</title>
<link>https://brands.in/ipl-2025-advertising-trends-srk-and-dhoni-steal-the-spotlight-as-celebrity-endorsements-decline</link>
<guid>https://brands.in/ipl-2025-advertising-trends-srk-and-dhoni-steal-the-spotlight-as-celebrity-endorsements-decline</guid>
<description><![CDATA[ IPL 2025 witnessed a major shift in advertising trends, with Shah Rukh Khan and MS Dhoni dominating the screens while overall celebrity endorsements fell by 13%. Explore the full breakdown of this year&#039;s brand strategies, star power, and industry insights. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68524c91c7dd4.jpg" length="67669" type="image/jpeg"/>
<pubDate>Wed, 18 Jun 2025 21:20:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL 2025 ads, MS Dhoni IPL 2025, Shah Rukh Khan IPL, celebrity endorsements 2025, IPL ad trends, TAM report IPL, IPL marketing strategy, cricket advertising, IPL sponsorship, brand strategy India</media:keywords>
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<item>
<title>Servotech Renewable’s New TVC Champions Solar Power as the Solution to Soaring Electricity Bills</title>
<link>https://brands.in/servotech-renewables-new-tvc-champions-solar-power-as-the-solution-to-soaring-electricity-bills</link>
<guid>https://brands.in/servotech-renewables-new-tvc-champions-solar-power-as-the-solution-to-soaring-electricity-bills</guid>
<description><![CDATA[ Servotech Renewable Energy’s latest TV commercial spotlights the everyday burden of high electricity bills and positions solar energy as the clean, affordable alternative. Learn how the campaign blends real-life storytelling with green innovation to drive India’s energy transition. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6850fde64debe.jpg" length="98833" type="image/jpeg"/>
<pubDate>Tue, 17 Jun 2025 21:32:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Servotech Renewable TVC, solar power India, reduce electricity bills, solar energy campaign, green energy commercial, affordable solar solutions, sustainable living, clean energy TV ad, Servotech solar campaign, solar energy awareness</media:keywords>
</item>

<item>
<title>PETA’s Bold Dog Milk Campaign Sparks Debate and Attention Across India</title>
<link>https://brands.in/petas-bold-dog-milk-campaign-sparks-debate-and-attention-across-india</link>
<guid>https://brands.in/petas-bold-dog-milk-campaign-sparks-debate-and-attention-across-india</guid>
<description><![CDATA[ PETA’s latest dog milk out-of-home (OOH) campaign challenges societal norms around dairy consumption. Discover how the provocative billboard stunt ignited debate, raised eyebrows, and opened fresh dialogue on animal rights and veganism. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6850fcdc075b9.jpg" length="48356" type="image/jpeg"/>
<pubDate>Tue, 17 Jun 2025 21:28:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PETA, veganism, billboard campaign, dairy ethics, animal rights, controversial ads, vegan lifestyle, plant-based milk, ethical marketing, OOH advertising, shock value campaigns, India milk debate, cruelty-free choices, activism, pattern disruption, cow protection, vegan alternatives, digital advocacy, social media engagement, marketing psychology</media:keywords>
</item>

<item>
<title>Anytime Fitness Unveils New Wellness Campaign Ahead of International Yoga Day</title>
<link>https://brands.in/anytime-fitness-unveils-new-wellness-campaign-ahead-of-international-yoga-day</link>
<guid>https://brands.in/anytime-fitness-unveils-new-wellness-campaign-ahead-of-international-yoga-day</guid>
<description><![CDATA[ Ahead of International Yoga Day, Anytime Fitness has launched a new wellness campaign designed to inspire holistic well-being, flexibility, and consistency in fitness routines. Discover how the brand is reshaping yoga and fitness culture across India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6850fa0aaf5d1.jpg" length="72074" type="image/jpeg"/>
<pubDate>Tue, 17 Jun 2025 21:16:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>yoga, mindfulness, fitness, wellness, meditation, flexibility, breathing exercises, strength training, gym workouts, women’s health, yoga instructors, digital fitness, online yoga, fitness campaign, Anytime Fitness India, gym programs, holistic wellness, wellness influencers, yoga community, fitness lifestyle</media:keywords>
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<item>
<title>Del Monte India’s “The Better Can” Campaign: A Bold Packaging Revolution in the Beverage Industry</title>
<link>https://brands.in/del-monte-indias-the-better-can-campaign-a-bold-packaging-revolution-in-the-beverage-industry</link>
<guid>https://brands.in/del-monte-indias-the-better-can-campaign-a-bold-packaging-revolution-in-the-beverage-industry</guid>
<description><![CDATA[ Explore how Del Monte India’s “The Better Can” campaign is reshaping consumer perceptions with its bold packaging, fresh messaging, and millennial appeal. Discover why the humble can is now the hero. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6850f8c4be7e6.jpg" length="48980" type="image/jpeg"/>
<pubDate>Tue, 17 Jun 2025 21:11:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Del Monte India, The Better Can campaign, juice in cans, beverage packaging, youth marketing, juice branding, aluminum packaging, marketing campaign, Enormous agency, Indian beverage brands</media:keywords>
</item>

<item>
<title>Pepsi’s New Campaign Serves a Food&#45;Lover’s Delight with a Fresh Twist on Personalization</title>
<link>https://brands.in/pepsis-new-campaign-serves-a-food-lovers-delight-with-a-fresh-twist-on-personalization</link>
<guid>https://brands.in/pepsis-new-campaign-serves-a-food-lovers-delight-with-a-fresh-twist-on-personalization</guid>
<description><![CDATA[ Pepsi reimagines Coca-Cola’s famous &#039;Share a Coke&#039; concept by launching a food-centric campaign that celebrates India&#039;s favorite meals and snack moments. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684fa7ff01cf9.jpg" length="59710" type="image/jpeg"/>
<pubDate>Mon, 16 Jun 2025 21:13:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pepsi food campaign, Share a Coke, Pepsi India 2025, food and beverage branding, personalized Pepsi bottles, Pepsi food twist, Indian food pairing campaign</media:keywords>
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<item>
<title>India Makes a Mark at Cannes Lions 2025: Over 50 Shortlists and Rising Creative Power</title>
<link>https://brands.in/india-makes-a-mark-at-cannes-lions-2025-over-50-shortlists-and-rising-creative-power</link>
<guid>https://brands.in/india-makes-a-mark-at-cannes-lions-2025-over-50-shortlists-and-rising-creative-power</guid>
<description><![CDATA[ India surpasses 50 shortlists at Cannes Lions 2025, reflecting its growing dominance in global advertising with strong entries from top creative agencies and bold brand campaigns. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684fa714034d5.jpg" length="97628" type="image/jpeg"/>
<pubDate>Mon, 16 Jun 2025 21:09:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cannes Lions 2025, Indian advertising industry, Indian shortlists Cannes, creative agencies India, global advertising awards, brand campaigns, India Cannes Lions</media:keywords>
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<item>
<title>Shemaroo’s Heartfelt Father’s Day Campaign Pays Tribute to the Silent Pillars of Strength</title>
<link>https://brands.in/shemaroos-heartfelt-fathers-day-campaign-pays-tribute-to-the-silent-pillars-of-strength</link>
<guid>https://brands.in/shemaroos-heartfelt-fathers-day-campaign-pays-tribute-to-the-silent-pillars-of-strength</guid>
<description><![CDATA[ Shemaroo&#039;s Father&#039;s Day campaign honors the silent sacrifices of fathers through an emotional storytelling ad that celebrates unconditional love, responsibility, and fatherhood’s quiet strength. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684fa62f4e797.jpg" length="67263" type="image/jpeg"/>
<pubDate>Mon, 16 Jun 2025 21:06:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shemaroo Father&#039;s Day ad, Father’s Day campaign 2025, emotional Father’s Day commercial, tribute to fathers, brand storytelling, Indian digital ad, fatherhood, Shemaroo Entertainment</media:keywords>
</item>

<item>
<title>Meta AI Inspires Daily Curiosity with the ‘Aaj Kya Karoge?’ Campaign</title>
<link>https://brands.in/meta-ai-inspires-daily-curiosity-with-the-aaj-kya-karoge-campaign</link>
<guid>https://brands.in/meta-ai-inspires-daily-curiosity-with-the-aaj-kya-karoge-campaign</guid>
<description><![CDATA[ Meta AI’s new India campaign “Aaj Kya Karoge?” makes AI part of your daily life — from cooking ideas to weekend plans. Discover how Meta is driving curiosity, personalization, and discovery with a desi twist. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684be7519298a.jpg" length="88036" type="image/jpeg"/>
<pubDate>Sat, 14 Jun 2025 00:54:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Meta AI India, Aaj Kya Karoge campaign, Meta campaign India, Meta AI WhatsApp, AI-powered discovery, Meta daily assistant, WhatsApp AI India, Messenger AI India, Meta AI daily use, Meta Instagram AI</media:keywords>
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<item>
<title>Papa Ka Batua Gets a Makeover in Instamart’s Heartwarming Father’s Day Campaign</title>
<link>https://brands.in/papa-ka-batua-gets-a-makeover-in-instamarts-heartwarming-fathers-day-campaign</link>
<guid>https://brands.in/papa-ka-batua-gets-a-makeover-in-instamarts-heartwarming-fathers-day-campaign</guid>
<description><![CDATA[ Celebrate Father’s Day with Instamart’s heartwarming ad — “Papa Ka Batua 2.0” — a nostalgic yet modern take on Indian dads and their timeless wallets. Discover how Swiggy Instamart blends emotion and tech in this feel-good campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684be55657f6b.jpg" length="74715" type="image/jpeg"/>
<pubDate>Sat, 14 Jun 2025 00:46:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Papa ka batua, Father’s Day ad, Swiggy Instamart campaign, Indian dads wallet, digital shopping for elders, emotional ad campaigns India, modern Indian fathers, Instamart grocery delivery, Father’s Day 2025 India, heartwarming Indian advertisements</media:keywords>
</item>

<item>
<title>Hrithik Roshan Revs Up the Legacy: Hero Karizma’s Comeback Campaign Hits with Nostalgia and Power</title>
<link>https://brands.in/hrithik-roshan-revs-up-the-legacy-hero-karizmas-comeback-campaign-hits-with-nostalgia-and-power</link>
<guid>https://brands.in/hrithik-roshan-revs-up-the-legacy-hero-karizmas-comeback-campaign-hits-with-nostalgia-and-power</guid>
<description><![CDATA[ Hero’s legendary Karizma motorcycle returns in a bold campaign featuring Hrithik Roshan. The ad blends nostalgia, style, and speed to recapture India’s love for two-wheelers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6847ceeda539c.jpg" length="71938" type="image/jpeg"/>
<pubDate>Tue, 10 Jun 2025 22:21:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hero MotoCorp’s latest campaign featuring Hrithik Roshan marks the powerful return of the Hero Karizma XMR, blending nostalgia with next-gen performance. Known as the original face of the Karizma, Hrithik’s comeback in this new motorcycle advertisement revives emotional memories for many Indian riders. The ad showcases the sleek design and technical upgrades of the new Karizma 2025, including a 210cc liquid-cooled engine and dual-channel ABS. As India’s iconic bike reclaims the spotlight, this c</media:keywords>
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<item>
<title>Ram Madhvani&amp;apos;s Vision: Making Advertisements Matter Again</title>
<link>https://brands.in/ram-madhvanis-vision-making-advertisements-matter-again</link>
<guid>https://brands.in/ram-madhvanis-vision-making-advertisements-matter-again</guid>
<description><![CDATA[ Ram Madhvani, acclaimed filmmaker and ad visionary, shares his mission to bring back the soul of advertising—using stories that spark dialogue and cultural impact. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6848eeafc5eb8.jpg" length="86340" type="image/jpeg"/>
<pubDate>Tue, 10 Jun 2025 22:17:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ram Madhvani, Indian ads, storytelling ads, creative campaigns, advertising trends India, emotional advertising, ad filmmaking, Madhvani advertising philosophy, Happydent ad, Airtel friendship ad, ICICI Prudential ad, advertising purpose, brand identity, cultural storytelling, cinematic commercials</media:keywords>
</item>

<item>
<title>Karan Johar and ‘Skinsurance’: Oxylife’s Bold Skincare Campaign Redefines Protection</title>
<link>https://brands.in/karan-johar-and-skinsurance-oxylifes-bold-skincare-campaign-redefines-protection</link>
<guid>https://brands.in/karan-johar-and-skinsurance-oxylifes-bold-skincare-campaign-redefines-protection</guid>
<description><![CDATA[ Karan Johar leads Oxylife&#039;s new campaign introducing the concept of ‘Skinsurance’—a fresh take on skincare protection that merges glamour with real dermatological care. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6846a735e8f82.jpg" length="39626" type="image/jpeg"/>
<pubDate>Tue, 10 Jun 2025 01:20:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Oxylife, Skinsurance, Karan Johar, skincare campaign India, Dabur skincare, Oxylife facial cream, oxygen facial cream, skincare protection, skincare marketing strategy, celebrity beauty campaigns, men’s skincare India, skincare awareness India, urban skincare routine, skin insurance concept, skincare influencer content</media:keywords>
</item>

<item>
<title>Royal Enfield Meteor 350: A Journey of Pure Motorcycling Joy</title>
<link>https://brands.in/royal-enfield-meteor-350-a-journey-of-pure-motorcycling-joy</link>
<guid>https://brands.in/royal-enfield-meteor-350-a-journey-of-pure-motorcycling-joy</guid>
<description><![CDATA[ Discover the soul of cruising with Royal Enfield’s latest Meteor 350 campaign. A celebration of freedom, connection, and timeless riding pleasure. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68466e266410c.jpg" length="80054" type="image/jpeg"/>
<pubDate>Mon, 09 Jun 2025 21:16:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Royal Enfield, Meteor 350, cruiser bike, motorcycle road trip, emotional motorcycle ad, bike for long rides, two-wheeler campaign, tripper navigation, Royal Enfield friends ad, Meteor 350 variants, Fireball Stellar Supernova, Enfield motorcycle features, motorcycle storytelling, biker lifestyle India, Royal Enfield brand values</media:keywords>
</item>

<item>
<title>Milkbasket Champions Silent Mornings with New No&#45;Knock Delivery Campaign</title>
<link>https://brands.in/milkbasket-champions-silent-mornings-with-new-no-knock-delivery-campaign</link>
<guid>https://brands.in/milkbasket-champions-silent-mornings-with-new-no-knock-delivery-campaign</guid>
<description><![CDATA[ Milkbasket introduces a no-knock delivery campaign aimed at providing a peaceful start to your mornings. Discover how this hyperlocal grocery app is redefining doorstep convenience. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68466d4a4652e.jpg" length="35718" type="image/jpeg"/>
<pubDate>Mon, 09 Jun 2025 21:12:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Milkbasket, Milkbasket delivery, Milkbasket no-knock delivery, Milkbasket campaign, Milkbasket ad, Milkbasket app, Milkbasket subscription, Milkbasket silent delivery, Milkbasket early morning delivery, Milkbasket grocery delivery</media:keywords>
</item>

<item>
<title>Lisa Haydon Brings Global Glamour to Nykaa Luxe’s Latest Beauty Campaign</title>
<link>https://brands.in/lisa-haydon-brings-global-glamour-to-nykaa-luxes-latest-beauty-campaign</link>
<guid>https://brands.in/lisa-haydon-brings-global-glamour-to-nykaa-luxes-latest-beauty-campaign</guid>
<description><![CDATA[ Discover how Lisa Haydon embodies elegance and empowerment in Nykaa Luxe’s latest campaign, showcasing global beauty brands that redefine luxury and style. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684417b0763f6.jpg" length="43015" type="image/jpeg"/>
<pubDate>Sun, 08 Jun 2025 02:43:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Nykaa Luxe, Lisa Haydon, luxury beauty, premium skincare, international beauty brands, global makeup, Nykaa campaign, Indian beauty market, luxury cosmetics, celebrity beauty campaign, curated beauty, high-end beauty products, women empowerment through beauty, self-care, beauty for Indian women, luxury makeup brands, Nykaa flagship stores, skincare rituals, Lisa Haydon style, beauty lifestyle India, Nykaa photoshoot, modern Indian woman, premium personal care, global skincare trends, makeup for</media:keywords>
</item>

<item>
<title>Hit or Miss: A Weekly Review of Ads That Captured (or Lost) Our Attention</title>
<link>https://brands.in/hit-or-miss-a-weekly-review-of-ads-that-captured-or-lost-our-attention</link>
<guid>https://brands.in/hit-or-miss-a-weekly-review-of-ads-that-captured-or-lost-our-attention</guid>
<description><![CDATA[ Explore this week&#039;s biggest advertising hits and misses — from emotional storytelling to campaigns that fell flat. What worked, what didn’t, and why it matters. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6843d77da5f3d.jpg" length="92450" type="image/jpeg"/>
<pubDate>Sat, 07 Jun 2025 22:09:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>advertising, brand campaigns, digital ads, marketing trends, storytelling, influencers, nostalgia, healthcare marketing, sustainability, social media ads, fashion advertising, tech marketing, car commercials, seasonal marketing, emotional appeal, video ads, branding strategy, consumer engagement, campaign review, advertising roundup</media:keywords>
</item>

<item>
<title>Spotify Launches Multi&#45;Lingual Ad Campaign Celebrating India’s Daily Commute Culture</title>
<link>https://brands.in/spotify-launches-multi-lingual-ad-campaign-celebrating-indias-daily-commute-culture</link>
<guid>https://brands.in/spotify-launches-multi-lingual-ad-campaign-celebrating-indias-daily-commute-culture</guid>
<description><![CDATA[ Spotify India’s new ad campaign embraces the spirit of daily commutes through regional storytelling and personalized playlists, connecting with audiences across languages and lifestyles. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6842e3b74ad5f.jpg" length="70875" type="image/jpeg"/>
<pubDate>Sat, 07 Jun 2025 04:48:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Spotify, music streaming, personalized playlists, daily commute, regional ads, India campaign, urban commuters, AI-driven music, music habits, local language, emotional branding, Gen Z music, millennial listeners, travel playlists, OTT ads, influencer marketing, digital audio, music and mood, mobile music apps, content localization</media:keywords>
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<title>RummyCircle Unveils Star&#45;Studded Campaign for National Rummy Series with Sourav Ganguly</title>
<link>https://brands.in/rummycircle-unveils-star-studded-campaign-for-national-rummy-series-with-sourav-ganguly</link>
<guid>https://brands.in/rummycircle-unveils-star-studded-campaign-for-national-rummy-series-with-sourav-ganguly</guid>
<description><![CDATA[ RummyCircle launches its latest campaign for the National Rummy Series, featuring cricket legend Sourav Ganguly. A perfect blend of strategy, skill, and celebrity appeal. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6842b99c382f9.jpg" length="46997" type="image/jpeg"/>
<pubDate>Sat, 07 Jun 2025 01:49:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sourav Ganguly, RummyCircle, National Rummy Series, online rummy, digital gaming India, card game apps, Indian gaming celebrities, cricket and strategy, mobile games India, rummy skills, gaming influencers India, rummy prizes, meet Sourav Ganguly, strategic gameplay, rummy champions, real-time leaderboard, secure gaming, interactive gaming campaigns, branded card tournaments, online mind games, community-driven rummy, hashtag campaign, fair play card game, game of skill India, competitive entert</media:keywords>
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<title>Varun Dhawan Joins Forces with KFC to Launch the ‘Epic Savers’ Deal in Style</title>
<link>https://brands.in/varun-dhawan-joins-forces-with-kfc-to-launch-the-epic-savers-deal-in-style</link>
<guid>https://brands.in/varun-dhawan-joins-forces-with-kfc-to-launch-the-epic-savers-deal-in-style</guid>
<description><![CDATA[ Varun Dhawan collaborates with KFC India to unveil the new &#039;Epic Savers&#039; deal. A fresh campaign, quirky moves, and affordable combos steal the spotlight. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6842b6d8d850e.jpg" length="78625" type="image/jpeg"/>
<pubDate>Sat, 07 Jun 2025 01:37:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KFC India, Varun Dhawan, Epic Savers, fast food, crispy chicken, chicken popcorn, college canteen ad, food marketing, Instagram challenge, influencer marketing, Gen Z food trends, affordable meals, QSR campaign, brand storytelling, meme marketing, TikTok challenge, Indian fast food deals, food advertising, food value marketing, budget food combos, urban food trends, millennial food habits, quirky ads India, KFC dance campaign</media:keywords>
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<title>‘Achha Kiya Insurance Liya’: General Insurance Council Rolls Out Engaging Video Campaign to Promote Awareness</title>
<link>https://brands.in/achha-kiya-insurance-liya-general-insurance-council-rolls-out-engaging-video-campaign-to-promote-awareness</link>
<guid>https://brands.in/achha-kiya-insurance-liya-general-insurance-council-rolls-out-engaging-video-campaign-to-promote-awareness</guid>
<description><![CDATA[ The General Insurance Council launches a video series titled ‘Achha Kiya Insurance Liya’ to raise awareness about general insurance through relatable storytelling and digital-first content. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684132fa7c5f3.jpg" length="87174" type="image/jpeg"/>
<pubDate>Thu, 05 Jun 2025 22:02:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>insurance, health coverage, motor policy, travel protection, home insurance, digital campaign, General Insurance Council, financial safety net, policy awareness, emotional advertising, video storytelling, social media campaign, insurance for young adults, public interest message, India insurance sector, consumer education, regulatory body, mobile-first outreach, regional language content, trust in insurance, campaign effectiveness, real-life insurance scenarios, empathy-driven marketing, persona</media:keywords>
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<title>Nykaa Fashion Unveils New Brand Ambassadors: Ishaan Khatter and Shanaya Kapoor Take Center Stage</title>
<link>https://brands.in/nykaa-fashion-unveils-new-brand-ambassadors-ishaan-khatter-and-shanaya-kapoor-take-center-stage</link>
<guid>https://brands.in/nykaa-fashion-unveils-new-brand-ambassadors-ishaan-khatter-and-shanaya-kapoor-take-center-stage</guid>
<description><![CDATA[ Nykaa Fashion announces actors Ishaan Khatter and Shanaya Kapoor as the new faces of its brand, marking a bold step toward youth-driven style and modern expression in Indian fashion. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68412c79917fb.jpg" length="56793" type="image/jpeg"/>
<pubDate>Thu, 05 Jun 2025 21:34:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Nykaa Fashion, Ishaan Khatter, Shanaya Kapoor, Gen Z style, millennial fashion, fashion campaign, celebrity endorsement, fashion identity, online fashion, social media influencers, fashion retail, brand storytelling, youth marketing, fashion trends, ethnic wear, western fashion, fashion branding, personal style, Instagram fashion, digital-first fashion, Indian celebrities, style inspiration, fashion lifestyle, fashion marketing strategy</media:keywords>
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<title>What Really Makes Creative Agencies Tick: An Industry Veteran’s &amp;apos;Ohriginal&amp;apos; Perspective</title>
<link>https://brands.in/what-really-makes-creative-agencies-tick-an-industry-veterans-ohriginal-perspective</link>
<guid>https://brands.in/what-really-makes-creative-agencies-tick-an-industry-veterans-ohriginal-perspective</guid>
<description><![CDATA[ Explore a fresh perspective on what drives successful creative agencies, based on insights from industry veteran Rohit Ohri. Discover the principles behind agency excellence. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6849021d6e6ad.jpg" length="64239" type="image/jpeg"/>
<pubDate>Thu, 05 Jun 2025 21:31:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>creative agency, Rohit Ohri, advertising industry, agency leadership, agency culture, storytelling, emotional intelligence, creative talent, branding, mentorship, agency strategy, agency-client relationships, innovation, business partnerships, content creation, design thinking, ad agency insights, collaboration, agency management, organizational culture, employee engagement, reinvention, digital transformation, creative direction, agency value</media:keywords>
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<title>Vaseline&amp;apos;s New &amp;apos;Screen Block&amp;apos; Launch: A Game&#45;Changer for Gamers Across Asia</title>
<link>https://brands.in/vaselines-new-screen-block-launch-a-game-changer-for-gamers-across-asia</link>
<guid>https://brands.in/vaselines-new-screen-block-launch-a-game-changer-for-gamers-across-asia</guid>
<description><![CDATA[ Vaseline introduces &#039;Screen Block&#039;, a revolutionary skincare product designed specifically for gamers in Asia. Explore its unique benefits, tech-focused formulation, and impact on screen-induced skin stress. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68412ae65f7a4.jpg" length="47218" type="image/jpeg"/>
<pubDate>Thu, 05 Jun 2025 21:28:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vaseline, skincare innovation, blue light, gaming culture, screen exposure, esports, Gen Z skincare, digital lifestyle, skin hydration, dermatology, product launch, influencer marketing, Twitch campaign, YouTube skincare, skincare and technology, modern skincare routine, skincare for millennials, skincare in Asia, skincare for screen users, personal care trends, Vaseline product campaign, skincare habits, screen fatigue, lifestyle skincare, gamer wellness</media:keywords>
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<title>Himalaya BabyCare’s ‘Maa Ka Bharosa’ Campaign: A Beautiful Ode to a Mother’s Trust</title>
<link>https://brands.in/himalaya-babycares-maa-ka-bharosa-campaign-a-beautiful-ode-to-a-mothers-trust</link>
<guid>https://brands.in/himalaya-babycares-maa-ka-bharosa-campaign-a-beautiful-ode-to-a-mothers-trust</guid>
<description><![CDATA[ Himalaya BabyCare’s new ‘Maa Ka Bharosa’ campaign honors the deep trust mothers place in their choices. Discover how the brand connects with emotional roots. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6841299ee194f.jpg" length="96932" type="image/jpeg"/>
<pubDate>Thu, 05 Jun 2025 21:22:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Himalaya BabyCare, baby care, parenting, motherhood, baby products, emotional campaign, baby wipes, baby lotion, diaper rash cream, baby shampoo, herbal products, skincare, Indian mothers, parenting choices, baby routines, newborn care, trust, brand loyalty, digital parenting, baby hygiene, mother and baby, Indian families, baby health, campaign storytelling, brand values</media:keywords>
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<title>Apple’s Latest Mac Ad Reimagines the Study Struggle with a Clever Twist</title>
<link>https://brands.in/apples-latest-mac-ad-reimagines-the-study-struggle-with-a-clever-twist</link>
<guid>https://brands.in/apples-latest-mac-ad-reimagines-the-study-struggle-with-a-clever-twist</guid>
<description><![CDATA[ Apple’s latest Mac advertisement transforms common student struggles into smart, innovative solutions with the help of Mac. Here’s how the tech giant creatively connects with the youth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684127f9a48f5.jpg" length="71520" type="image/jpeg"/>
<pubDate>Thu, 05 Jun 2025 21:15:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MacBook, Apple ad, student life, education technology, productivity, online learning, student tools, student discount, Apple ecosystem, laptop for students, MacBook features, college life, multitasking, digital education, campus tech, academic tools, Apple campaign, tech for students, exam season, visual storytelling, marketing campaign, creativity, humor in ads, study support, student challenges</media:keywords>
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<title>Gauri Khan Shines Light on Hidden Kitchen Dangers in Specta Quartz’s Latest Campaign</title>
<link>https://brands.in/gauri-khan-shines-light-on-hidden-kitchen-dangers-in-specta-quartzs-latest-campaign</link>
<guid>https://brands.in/gauri-khan-shines-light-on-hidden-kitchen-dangers-in-specta-quartzs-latest-campaign</guid>
<description><![CDATA[ Discover how Gauri Khan and Specta Quartz are transforming kitchen design with a focus on safety, hygiene, and elegance in their bold new campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_683fdcad8e810.jpg" length="55432" type="image/jpeg"/>
<pubDate>Wed, 04 Jun 2025 21:42:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Specta Quartz, Gauri Khan, kitchen design, Indian kitchen, kitchen safety, antimicrobial surfaces, countertop hygiene, kitchen interiors, home wellness, luxury kitchens, kitchen slabs, non-toxic materials, sustainable home products, designer kitchens, food-safe surfaces, kitchen durability, cooking surfaces, stylish kitchen ideas, kitchen trends India, responsible design, modern home materials, home improvement, kitchen renovation, celebrity endorsement, healthy home choices</media:keywords>
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<title>Godrej Industries and Bhamla Foundation Launch ‘Be Earth&#45;sensible’ Campaign for World Environment Day 2025</title>
<link>https://brands.in/godrej-industries-and-bhamla-foundation-launch-be-earth-sensible-campaign-for-world-environment-day-2025</link>
<guid>https://brands.in/godrej-industries-and-bhamla-foundation-launch-be-earth-sensible-campaign-for-world-environment-day-2025</guid>
<description><![CDATA[ Godrej Industries Group and the Bhamla Foundation join forces for an inspiring World Environment Day 2025 campaign, driving eco-awareness with star power and sustainable messaging. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_683fd8ab9abac.jpg" length="86393" type="image/jpeg"/>
<pubDate>Wed, 04 Jun 2025 21:25:11 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>World Environment Day, Godrej, Bhamla Foundation, Be Earth-sensible, sustainability, climate action, CSR, India, green marketing, youth activism, environmental anthem, celebrity campaign, eco-consciousness, public awareness, social impact, green innovation, environmental education, music campaign, recycling, water conservation, urban sustainability, influencer campaign, plastic reduction, corporate responsibility, circular economy</media:keywords>
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<title>RCB’s Historic IPL 2025 Victory Sparks Nationwide Brand Celebration</title>
<link>https://brands.in/rcbs-historic-ipl-2025-victory-sparks-nationwide-brand-celebration</link>
<guid>https://brands.in/rcbs-historic-ipl-2025-victory-sparks-nationwide-brand-celebration</guid>
<description><![CDATA[ RCB’s first-ever IPL championship win in 2025 sparked a wave of brand campaigns and marketing buzz. Discover how top brands are celebrating and cashing in on this iconic moment. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_683fd54cea1d5.jpg" length="109998" type="image/jpeg"/>
<pubDate>Wed, 04 Jun 2025 21:10:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>RCB, IPL 2025, Royal Challengers Bangalore, cricket win, fan celebration, merchandise, brand campaigns, social media marketing, Bangalore, influencer marketing, moment marketing, real-time ads, cricket fans, limited edition, campaign hashtags, food offers, digital marketing, sports marketing, e-commerce campaigns, regional branding</media:keywords>
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<title>Leo&amp;apos;s CEO Bets on Company Culture to Navigate the Consolidation Storm</title>
<link>https://brands.in/leos-ceo-bets-on-company-culture-to-navigate-the-consolidation-storm</link>
<guid>https://brands.in/leos-ceo-bets-on-company-culture-to-navigate-the-consolidation-storm</guid>
<description><![CDATA[ Leo’s CEO places company culture at the heart of his strategy to navigate the challenges of agency consolidation and industry change. Discover how leadership and values shape success in a turbulent market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_683fd41b20d5e.jpg" length="76608" type="image/jpeg"/>
<pubDate>Wed, 04 Jun 2025 21:05:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Leo agency, advertising industry, agency culture, creative leadership, talent retention, marketing strategy, digital transformation, employee engagement, brand alignment, team collaboration, agency mergers, creative innovation, internal communication, agency values, hybrid workplace, CEO leadership, branding, corporate culture, marketing trends, advertising consolidation</media:keywords>
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<title>Motilal Oswal’s Bold New Campaign Calls Out the Dangers of Bad Financial Advice</title>
<link>https://brands.in/motilal-oswals-bold-new-campaign-calls-out-the-dangers-of-bad-financial-advice</link>
<guid>https://brands.in/motilal-oswals-bold-new-campaign-calls-out-the-dangers-of-bad-financial-advice</guid>
<description><![CDATA[ Motilal Oswal’s latest campaign warns against bad financial advice with humor and realism. Discover how this ad empowers investors to make smarter choices by trusting experts. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6833fa011b469.jpg" length="75561" type="image/jpeg"/>
<pubDate>Mon, 26 May 2025 21:20:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Motilal Oswal, financial planning, investment advice, personal finance, mutual funds, stock broking, portfolio management, financial literacy, Gen Z investors, financial myths, WhatsApp forwards, digital influencers, smart investing, humorous ad campaign, responsible finance, SEBI, AMFI, financial content creators, urban professionals, young investors</media:keywords>
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<title>After Winning Big at ABBY Awards, Tribes Communication Questions the Very System It Triumphed In</title>
<link>https://brands.in/after-winning-big-at-abby-awards-tribes-communication-questions-the-very-system-it-triumphed-in</link>
<guid>https://brands.in/after-winning-big-at-abby-awards-tribes-communication-questions-the-very-system-it-triumphed-in</guid>
<description><![CDATA[ Tribes Communication wins Grand Prix at ABBY Awards but sparks debate by questioning ad industry’s award system. Read why their critique could lead to meaningful reform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6833f9512ffa0.jpg" length="37883" type="image/jpeg"/>
<pubDate>Mon, 26 May 2025 21:17:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tribes Communication, ABBY Awards, Goafest 2025, ad industry, creative campaigns, ad agency, advertising recognition, award bias, jury transparency, independent agencies, campaign impact, social awareness, cultural campaigns, media ethics, creative reform, storytelling in advertising, grassroots representation, Indian advertising, marketing awards, advertising landscape</media:keywords>
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<title>Asian Paints Reunites Comedy Icons Krushna and Kiku for a Whimsical ‘Batwara’ Campaign</title>
<link>https://brands.in/asian-paints-reunites-comedy-icons-krushna-and-kiku-for-a-whimsical-batwara-campaign</link>
<guid>https://brands.in/asian-paints-reunites-comedy-icons-krushna-and-kiku-for-a-whimsical-batwara-campaign</guid>
<description><![CDATA[ Asian Paints launches a witty new campaign featuring comedians Krushna Abhishek and Kiku Sharda in a hilarious ‘batwara’ ad that highlights the power of personalized interior design. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6833f8a943825.jpg" length="63990" type="image/jpeg"/>
<pubDate>Mon, 26 May 2025 21:14:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asian Paints, batwara ad, Krushna Abhishek, Kiku Sharda, home decor, interior design, paint solutions, wall colors, modular furniture, SmartCare, ColorNext, Indian families, home personalization, design tools, digital campaign, television commercial, humor in ads, creative storytelling, Indian households, brand campaign</media:keywords>
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<title>Tamannaah Bhatia&amp;apos;s Endorsement of Mysore Sandal Soap Stirs Regional Sentiment</title>
<link>https://brands.in/tamannaah-bhatias-endorsement-of-mysore-sandal-soap-stirs-regional-sentiment</link>
<guid>https://brands.in/tamannaah-bhatias-endorsement-of-mysore-sandal-soap-stirs-regional-sentiment</guid>
<description><![CDATA[ Mysore Sandal Soap faces backlash after choosing Tamannaah Bhatia as its brand ambassador. Explore the cultural significance behind the reaction and what it means for heritage branding. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6833f79698804.jpg" length="49844" type="image/jpeg"/>
<pubDate>Mon, 26 May 2025 21:09:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mysore Sandal Soap, Tamannaah Bhatia, brand ambassador, Karnataka, heritage brand, sandalwood oil, Kannada pride, regional representation, public sector brand, cultural identity, endorsement backlash, Indian advertising, celebrity marketing, local vs national branding, South Indian cinema, brand loyalty, legacy products, cultural authenticity, marketing controversy, Indian skincare products</media:keywords>
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<title>Sara Ali Khan’s Radiant Smile Gets a Boost with Colgate’s Visible White Purple</title>
<link>https://brands.in/sara-ali-khans-radiant-smile-gets-a-boost-with-colgates-visible-white-purple</link>
<guid>https://brands.in/sara-ali-khans-radiant-smile-gets-a-boost-with-colgates-visible-white-purple</guid>
<description><![CDATA[ Sara Ali Khan reveals her secret to a whiter smile with Colgate Visible White Purple. Discover how this innovative toothpaste adds instant brightness and confidence to your beauty routine. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6833f65d4b6a7.jpg" length="51428" type="image/jpeg"/>
<pubDate>Mon, 26 May 2025 21:04:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sara Ali Khan, Colgate, whitening toothpaste, purple toothpaste, instant smile brightening, beauty routine, dental hygiene, Colgate innovation, smile confidence, purple toning technology, oral care, enamel-safe toothpaste, beauty influencer products, Bollywood beauty essentials, Colgate Visible White range, smile makeover, celebrity grooming, Colgate India campaign, teeth whitening solution, confident smile</media:keywords>
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<title>CCI Flags Possible Cartelisation Among Global Ad Agencies in India: A Wake&#45;Up Call for the Industry</title>
<link>https://brands.in/cci-flags-possible-cartelisation-among-global-ad-agencies-in-india-a-wake-up-call-for-the-industry</link>
<guid>https://brands.in/cci-flags-possible-cartelisation-among-global-ad-agencies-in-india-a-wake-up-call-for-the-industry</guid>
<description><![CDATA[ India’s Competition Commission has accused major international ad agencies of fee collusion. The investigation uncovers possible cartel-like practices that could reshape advertising industry norms in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_683157f81d5b1.jpg" length="76899" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 21:24:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>advertising agencies, CCI, cartelisation, pricing strategies, agency ethics, India media industry, competition law, client trust, antitrust laws, brand marketing, digital advertising, media buying, marketing compliance, vendor transparency, agency regulation, Indian advertising market, legal investigation, business ethics, advertising reform, fair pricing</media:keywords>
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<item>
<title>Celebrating Navroze Dhondy: The Maverick Who Helped Shape Modern Indian Advertising</title>
<link>https://brands.in/celebrating-navroze-dhondy-the-maverick-who-helped-shape-modern-indian-advertising</link>
<guid>https://brands.in/celebrating-navroze-dhondy-the-maverick-who-helped-shape-modern-indian-advertising</guid>
<description><![CDATA[ Navroze Dhondy’s trailblazing journey through Indian advertising is a story of bold ideas, cultural insight, and creative leadership. Discover how he left a lasting imprint on the advertising industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_683a6b1f35e42.jpg" length="61804" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 21:18:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>advertising, branding, storytelling, creativity, Indian culture, marketing, mentorship, inclusion, legacy, advertising campaigns, brand strategy, emotional connection, cultural relevance, leadership, innovation, narrative, communication, advertising industry, creative thinking, advertising evolution</media:keywords>
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<item>
<title>Britannia Partners with World Chess Champion Gukesh D. for Milk Bikis Campaign</title>
<link>https://brands.in/britannia-partners-with-world-chess-champion-gukesh-d-for-milk-bikis-campaign</link>
<guid>https://brands.in/britannia-partners-with-world-chess-champion-gukesh-d-for-milk-bikis-campaign</guid>
<description><![CDATA[ Britannia enlists World Chess Champion Gukesh D. as the new face of its Milk Bikis campaign, aligning the brand with precision, focus, and the intellect of one of India&#039;s brightest chess stars. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6831519720278.jpg" length="99305" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 20:57:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Britannia, Milk Bikis, Gukesh D, chess, campaign, biscuits, nutrition, focus, youth, energy, brand ambassador, advertising, marketing, endorsement, snacks, children, India, strategy, branding, product launch</media:keywords>
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<item>
<title>Shubman Gill Joins Oakley as New Brand Ambassador: A Fusion of Vision, Performance, and Style</title>
<link>https://brands.in/shubman-gill-joins-oakley-as-new-brand-ambassador-a-fusion-of-vision-performance-and-style</link>
<guid>https://brands.in/shubman-gill-joins-oakley-as-new-brand-ambassador-a-fusion-of-vision-performance-and-style</guid>
<description><![CDATA[ Indian cricketer Shubman Gill partners with Oakley as their latest brand ambassador, reflecting a powerful combination of youthful energy, sports excellence, and premium eyewear innovation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68315013a5aa6.jpg" length="42794" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 20:50:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Oakley, Shubman Gill, sunglasses, eyewear, brand ambassador, cricket, fashion, sports, India, campaign, performance, style, athletes, collaboration, marketing, youth, vision, innovation, lifestyle, branding</media:keywords>
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<item>
<title>redBus Reimagines Travel with Witty New Campaign: ‘Bass! &#45; Bus Karo, redBus Karo’</title>
<link>https://brands.in/redbus-reimagines-travel-with-witty-new-campaign-bass-bus-karo-redbus-karo</link>
<guid>https://brands.in/redbus-reimagines-travel-with-witty-new-campaign-bass-bus-karo-redbus-karo</guid>
<description><![CDATA[ Discover how redBus’ witty new campaign, ‘Bass! - Bus Karo, redBus Karo’, cleverly turns a common Hindi expression into a travel revolution. A fresh marketing move designed to connect deeply with Indian travelers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68314f3da713b.jpg" length="44134" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 20:47:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>redBus, bus booking, travel app, campaign, advertising, humor, India, marketing, bus travel, digital ads, slogan, language, journey, storytelling, mobile booking, commuters, intercity, online platform, campaign strategy, travel solutions</media:keywords>
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<item>
<title>Malaika Arora Steals the Spotlight as Air Hostess in SpiceJet and MX Player’s Bold New Campaign</title>
<link>https://brands.in/malaika-arora-steals-the-spotlight-as-air-hostess-in-spicejet-and-mx-players-bold-new-campaign</link>
<guid>https://brands.in/malaika-arora-steals-the-spotlight-as-air-hostess-in-spicejet-and-mx-players-bold-new-campaign</guid>
<description><![CDATA[ SpiceJet and MX Player team up to unveil a bold, entertaining campaign starring Malaika Arora as an air hostess. Discover how this creative move blends glamour with airline promotion. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68304f10c866b.jpg" length="75491" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 02:34:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SpiceJet, Malaika Arora, MX Player, airline campaign, advertising, Bollywood, marketing, aviation, digital content, OTT, branded entertainment, India, celebrity endorsement, viral video, travel, fashion, lifestyle, storytelling, content marketing, influencer collaboration</media:keywords>
</item>

<item>
<title>Karan Johar’s ‘The Traitors’ Set to Premiere on Prime Video June 12: A Psychological Reality Game Like Never Before</title>
<link>https://brands.in/karan-johars-the-traitors-set-to-premiere-on-prime-video-june-12-a-psychological-reality-game-like-never-before</link>
<guid>https://brands.in/karan-johars-the-traitors-set-to-premiere-on-prime-video-june-12-a-psychological-reality-game-like-never-before</guid>
<description><![CDATA[ Prime Video’s new reality thriller The Traitors, hosted by Karan Johar, launches June 12. Explore what makes this psychological strategy show the most anticipated Indian adaptation of the global hit. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68304d5816c97.jpg" length="53798" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 02:26:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Traitors, Prime Video, Karan Johar, reality show, psychological thriller, Indian television, streaming, betrayal, strategy, suspense, game show, contestants, entertainment, drama, bluff, trust, deception, OTT content, mind games, Indian audiences</media:keywords>
</item>

<item>
<title>Zeel Rainwear’s New Campaign Proves That Functionality Can Be Fashionable</title>
<link>https://brands.in/zeel-rainwears-new-campaign-proves-that-functionality-can-be-fashionable</link>
<guid>https://brands.in/zeel-rainwears-new-campaign-proves-that-functionality-can-be-fashionable</guid>
<description><![CDATA[ Zeel’s latest campaign redefines rainwear by blending smart functionality with effortless style. Discover how the brand is setting new standards for monsoon fashion in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68304c64b5065.jpg" length="117078" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 02:22:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>rainwear, monsoon, India, fashion, sustainability, Zeel, waterproof, jackets, urban wear, breathable fabric, eco-friendly, style, Gen Z, millennials, streetwear, raincoats, functional fashion, lifestyle, commuters, travel</media:keywords>
</item>

<item>
<title>Fortune Whole Wheat’s New Campaign Connects with Maharashtra and Gujarat Homes</title>
<link>https://brands.in/fortune-whole-wheats-new-campaign-connects-with-maharashtra-and-gujarat-homes</link>
<guid>https://brands.in/fortune-whole-wheats-new-campaign-connects-with-maharashtra-and-gujarat-homes</guid>
<description><![CDATA[ Fortune Whole Wheat launches a regionally tailored ad campaign in Maharashtra and Gujarat, focusing on tradition, nutrition, and the emotional bond of family meals. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68304b4d3f788.jpg" length="64170" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 02:18:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>roti, atta, wheat flour, nutrition, health, tradition, Gujarat, Maharashtra, Fortune, regional campaign, family meals, food heritage, digestion, fiber, Indian kitchens, emotional marketing, local culture, cooking, homemade, storytelling</media:keywords>
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<item>
<title>Vidya Balan Champions Financial Confidence in Federal Bank’s New Campaign on Deposits</title>
<link>https://brands.in/vidya-balan-champions-financial-confidence-in-federal-banks-new-campaign-on-deposits</link>
<guid>https://brands.in/vidya-balan-champions-financial-confidence-in-federal-banks-new-campaign-on-deposits</guid>
<description><![CDATA[ Federal Bank launches a new deposit campaign featuring actress Vidya Balan, encouraging customers to save smarter with confidence and clarity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68304a0017919.jpg" length="60011" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 02:12:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Federal Bank, Vidya Balan, savings, deposits, fixed deposit, recurring deposit, tax-saving, senior citizen scheme, interest rates, banking, financial planning, campaign, India, investment, security, trust, saving habits, personal finance, bank products, financial awareness</media:keywords>
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<item>
<title>Big Ideas &amp;amp; Gen Z Energy: How Toaster’s Women&#45;Led Culture is Redefining Creativity</title>
<link>https://brands.in/big-ideas-gen-z-energy-how-toasters-women-led-culture-is-redefining-creativity</link>
<guid>https://brands.in/big-ideas-gen-z-energy-how-toasters-women-led-culture-is-redefining-creativity</guid>
<description><![CDATA[ Explore how Toaster, a women-led creative agency, is embracing Gen Z energy, bold storytelling, and inclusive leadership to redefine the creative industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6830018aed7d1.jpg" length="68891" type="image/jpeg"/>
<pubDate>Fri, 23 May 2025 21:03:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Toaster, creative agency, women leadership, Gen Z, inclusion, diversity, storytelling, advertising, digital marketing, culture, branding, mentorship, emotional intelligence, work culture, campaign strategy, innovation, youth marketing, collaboration, social impact, intersectionality</media:keywords>
</item>

<item>
<title>Truecaller Unveils ‘Masthead’: A Bold New Ad Format to Attract Advertisers</title>
<link>https://brands.in/truecaller-unveils-masthead-a-bold-new-ad-format-to-attract-advertisers</link>
<guid>https://brands.in/truecaller-unveils-masthead-a-bold-new-ad-format-to-attract-advertisers</guid>
<description><![CDATA[ Truecaller launches Masthead, a high-visibility ad format, to strengthen its digital advertising offerings and appeal to brands looking for immersive user engagement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6830002ec01f1.jpg" length="29862" type="image/jpeg"/>
<pubDate>Fri, 23 May 2025 20:57:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Truecaller, Masthead, mobile advertising, in-app ads, banner ads, ad engagement, digital marketing, campaign visibility, mobile platforms, app monetization, brand awareness, ad format, CTR, impressions, targeting, India, mobile users, marketing strategy, ad performance, user engagement</media:keywords>
</item>

<item>
<title>SRK Brings The Drama, Kiara Sparks The Fun: Inside Myntra’s End Of Reason Sale Ad Extravaganza</title>
<link>https://brands.in/srk-brings-the-drama-kiara-sparks-the-fun-inside-myntras-end-of-reason-sale-ad-extravaganza</link>
<guid>https://brands.in/srk-brings-the-drama-kiara-sparks-the-fun-inside-myntras-end-of-reason-sale-ad-extravaganza</guid>
<description><![CDATA[ Myntra’s End of Reason Sale ad featuring Shah Rukh Khan and Kiara Advani blends humor and style, capturing attention with everyday chaos turned into glam. Here’s a look into how this star-studded campaign redefines online shopping engagement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682ffee097ed4.jpg" length="84362" type="image/jpeg"/>
<pubDate>Fri, 23 May 2025 20:52:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Myntra, Shah Rukh Khan, Kiara Advani, EORS, fashion sale, online shopping, fashion campaign, Bollywood, lifestyle, beauty products, mobile app shopping, digital marketing, celebrity endorsement, ecommerce India, discount shopping, festive sale, fashion influencers, shopping trends, menswear, womenswear</media:keywords>
</item>

<item>
<title>Kareena Kapoor Partners with Laxmi Dental to Launch ‘Illusion Aligners Teen’: A Smile Revolution for the Next Generation</title>
<link>https://brands.in/kareena-kapoor-partners-with-laxmi-dental-to-launch-illusion-aligners-teen-a-smile-revolution-for-the-next-generation</link>
<guid>https://brands.in/kareena-kapoor-partners-with-laxmi-dental-to-launch-illusion-aligners-teen-a-smile-revolution-for-the-next-generation</guid>
<description><![CDATA[ Bollywood star Kareena Kapoor partners with Laxmi Dental to launch Illusion Aligners Teen—a stylish, modern solution for teenage dental correction that’s discreet, effective, and empowering. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682eb70bd5dce.jpg" length="42277" type="image/jpeg"/>
<pubDate>Thu, 22 May 2025 21:33:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Laxmi Dental, Kareena Kapoor, dental aligners, teen orthodontics, clear braces, invisible aligners, oral health, dental innovation, teenage self-esteem, orthodontic treatment, celebrity endorsement, smile correction, Indian dental care, teen health, dental confidence, digital dentistry, 3D dental technology, lifestyle upgrade, youth wellness, dental awareness</media:keywords>
</item>

<item>
<title>Why Vulnerability is the New Strength in Advertising: Dheeraj Sinha’s Take on a Changing Industry</title>
<link>https://brands.in/why-vulnerability-is-the-new-strength-in-advertising-dheeraj-sinhas-take-on-a-changing-industry</link>
<guid>https://brands.in/why-vulnerability-is-the-new-strength-in-advertising-dheeraj-sinhas-take-on-a-changing-industry</guid>
<description><![CDATA[ As advertising evolves, FCB India’s Dheeraj Sinha highlights why vulnerability is a strength in brand building, leadership, and storytelling. Read how empathy and authenticity are reshaping adland. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_683a4ede55040.jpg" length="38553" type="image/jpeg"/>
<pubDate>Thu, 22 May 2025 21:20:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dheeraj Sinha, FCB India, emotional intelligence, creative culture, advertising shift, vulnerability, brand empathy, Gen Z audience, marketing evolution, storytelling, purpose-led campaigns, inclusive marketing, brand honesty, psychological safety, advertising trends India, creative leadership, authenticity in marketing, audience engagement, real advertising, brand evolution</media:keywords>
</item>

<item>
<title>Wavemaker and ABP Steal the Spotlight at Goafest 2025 ABBY Awards</title>
<link>https://brands.in/wavemaker-and-abp-steal-the-spotlight-at-goafest-2025-abby-awards</link>
<guid>https://brands.in/wavemaker-and-abp-steal-the-spotlight-at-goafest-2025-abby-awards</guid>
<description><![CDATA[ Goafest 2025 saw Wavemaker and ABP Network emerge as big winners at the ABBY Awards. Read how their innovative campaigns made an impact and what trends are shaping Indian advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682eb2f94eef9.jpg" length="145545" type="image/jpeg"/>
<pubDate>Thu, 22 May 2025 21:15:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Goafest, ABBY Awards, Wavemaker, ABP Network, Indian media industry, brand storytelling, creative campaigns, data-driven advertising, influencer collaborations, regional language content, civic awareness, youth engagement, AI in media, generative content, social impact campaigns, traditional and digital media, advertising innovation, campaign strategy, content personalization, creative excellence</media:keywords>
</item>

<item>
<title>PUMA Brings Together Ibrahim Ali Khan and Shanaya Kapoor for Stylish Palermo Sneaker Campaign</title>
<link>https://brands.in/puma-brings-together-ibrahim-ali-khan-and-shanaya-kapoor-for-stylish-palermo-sneaker-campaign</link>
<guid>https://brands.in/puma-brings-together-ibrahim-ali-khan-and-shanaya-kapoor-for-stylish-palermo-sneaker-campaign</guid>
<description><![CDATA[ PUMA’s latest campaign features Ibrahim Ali Khan and Shanaya Kapoor as the faces of the classic Palermo sneakers. Discover how this stylish duo brings new life to a vintage icon in a fresh, youth-driven film. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682eb1ebdcceb.jpg" length="50419" type="image/jpeg"/>
<pubDate>Thu, 22 May 2025 21:11:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PUMA, Palermo sneakers, Ibrahim Ali Khan, Shanaya Kapoor, Bollywood fashion, Gen Z influencers, street style India, fashion campaign, retro streetwear, sneaker styling, youth culture, digital fashion marketing, celebrity brand ambassadors, Indian fashion trends, casual sneakers, influencer culture, sneaker aesthetics, fashion-forward youth, Bollywood debut style, sneakerhead favorites</media:keywords>
</item>

<item>
<title>Tira and Maybelline New York Unveil ‘Talk Beauty To Me’ Featuring Suhana Khan: A Bold Step into India’s Beauty Dialogue</title>
<link>https://brands.in/tira-and-maybelline-new-york-unveil-talk-beauty-to-me-featuring-suhana-khan-a-bold-step-into-indias-beauty-dialogue</link>
<guid>https://brands.in/tira-and-maybelline-new-york-unveil-talk-beauty-to-me-featuring-suhana-khan-a-bold-step-into-indias-beauty-dialogue</guid>
<description><![CDATA[ Tira and Maybelline New York join forces to launch &quot;Talk Beauty To Me,&quot; a digital-first beauty series hosted by Suhana Khan. Discover how the collaboration empowers beauty enthusiasts and modern consumers across India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682d6e0e12218.jpg" length="39011" type="image/jpeg"/>
<pubDate>Wed, 21 May 2025 22:09:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Suhana Khan, Tira beauty, Maybelline New York, Indian beauty industry, beauty education, Gen Z consumers, makeup tutorials, skincare tips, beauty influencers, digital-first beauty campaign, storytelling in beauty, beauty with diversity, beauty content creation, pop culture beauty, self-expression through makeup, millennial beauty trends, female empowerment, beauty and mental health, celebrity campaigns India, Indian beauty web series</media:keywords>
</item>

<item>
<title>Mukesh Khanna Revives Iconic Hero Shaktimaan in Pocket FM’s New Audio Series</title>
<link>https://brands.in/mukesh-khanna-revives-iconic-hero-shaktimaan-in-pocket-fms-new-audio-series</link>
<guid>https://brands.in/mukesh-khanna-revives-iconic-hero-shaktimaan-in-pocket-fms-new-audio-series</guid>
<description><![CDATA[ Legendary actor Mukesh Khanna returns as Shaktimaan in a groundbreaking audio format with Pocket FM. Explore how this nostalgic superhero is getting a modern-day voice reboot for today’s digital generation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682d6c8f047c1.jpg" length="46815" type="image/jpeg"/>
<pubDate>Wed, 21 May 2025 22:03:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shaktimaan, Pocket FM, Mukesh Khanna, Indian superheroes, audio series India, fiction podcast, 90s nostalgia, Doordarshan shows, spiritual superhero, Indian mythology, superhero comeback, Indian podcast platforms, streaming generation, mobile entertainment, Indian content revival, cultural icons India, Indian superhero legacy, desi podcast content, audio-first storytelling, regional content India</media:keywords>
</item>

<item>
<title>Pepsi Reignites Football Fever with Legends Pelé, Ronaldinho, and Beckham in New Campaign</title>
<link>https://brands.in/pepsi-reignites-football-fever-with-legends-pele-ronaldinho-and-beckham-in-new-campaign</link>
<guid>https://brands.in/pepsi-reignites-football-fever-with-legends-pele-ronaldinho-and-beckham-in-new-campaign</guid>
<description><![CDATA[ Pepsi revives nostalgia and football flair with iconic legends Pelé, Ronaldinho, and David Beckham in its latest Max campaign. Discover how this epic reunion celebrates timeless greatness and the brand’s bold energy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682d679f03a73.jpg" length="84394" type="image/jpeg"/>
<pubDate>Wed, 21 May 2025 21:42:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pepsi Max, Pelé, Ronaldinho, David Beckham, football legends, sports advertising, nostalgic campaign, brand endorsement, pop culture, emotional marketing, visual storytelling, youth branding, legacy marketing, iconic footballers, global sports culture, Pepsi brand history, football campaign, advertising strategy, cultural icons, modern football fans</media:keywords>
</item>

<item>
<title>Myntra’s Bold Appeal to Gen Z: Say Goodbye to Sketchy Shopping Sites</title>
<link>https://brands.in/myntras-bold-appeal-to-gen-z-say-goodbye-to-sketchy-shopping-sites</link>
<guid>https://brands.in/myntras-bold-appeal-to-gen-z-say-goodbye-to-sketchy-shopping-sites</guid>
<description><![CDATA[ Myntra launches a quirky campaign targeting Gen Z, urging them to avoid unreliable websites and embrace trusted online fashion with humor, flair, and influencer power. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682d619f08ed9.jpg" length="143050" type="image/jpeg"/>
<pubDate>Wed, 21 May 2025 21:16:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Myntra, Gen Z shoppers, influencer campaign, fashion e-commerce, shopping scams, humorous ads, safe online shopping, digital marketing trends, Indian fashion influencers, satirical advertising, relatable brand content, Awez Darbar, Nagma Mirajkar, online shopping awareness, meme culture in ads, fashion storytelling, youth marketing, campaign strategy India, authentic fashion sites, online retail safety</media:keywords>
</item>

<item>
<title>After 36 Years, Elephant Unveils a Bold New Brand Identity Reflecting Its Evolution</title>
<link>https://brands.in/after-36-years-elephant-unveils-a-bold-new-brand-identity-reflecting-its-evolution</link>
<guid>https://brands.in/after-36-years-elephant-unveils-a-bold-new-brand-identity-reflecting-its-evolution</guid>
<description><![CDATA[ After 36 years, renowned Indian design consultancy Elephant unveils a bold new brand identity that reflects its evolution, purpose, and future-focused approach to design. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682ac17d14e62.jpg" length="121265" type="image/jpeg"/>
<pubDate>Mon, 19 May 2025 21:30:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Elephant design, brand identity, design consultancy, rebranding, visual storytelling, modular branding, design systems, brand evolution, digital branding, creative agency, minimalist design, branding strategy, typography and color palette, design innovation, Indian design industry, brand purpose, motion design, design workshops, brand transformation, clarity in branding</media:keywords>
</item>

<item>
<title>Netflix Plans to Transform Advertising with Gen&#45;AI Powered In&#45;Show Integrations by 2026</title>
<link>https://brands.in/netflix-plans-to-transform-advertising-with-gen-ai-powered-in-show-integrations-by-2026</link>
<guid>https://brands.in/netflix-plans-to-transform-advertising-with-gen-ai-powered-in-show-integrations-by-2026</guid>
<description><![CDATA[ Netflix is set to launch Gen-AI powered immersive in-show advertising by 2026, blending product placements into content using AI for a seamless and personalized viewer experience. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682abfa09150c.jpg" length="67507" type="image/jpeg"/>
<pubDate>Mon, 19 May 2025 21:20:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix, generative AI, streaming advertising, in-show ads, personalized marketing, AI in media, digital product placement, content personalization, ad targeting, entertainment technology, viewer experience, streaming platforms, immersive advertising, brand storytelling, AI-powered video, ad-supported streaming, Netflix innovation, user privacy, digital monetization, advertising trends</media:keywords>
</item>

<item>
<title>Garnier Strikes Back with John Abraham in Witty Face Wash Campaign Response to Anubhav Singh Bassi</title>
<link>https://brands.in/garnier-strikes-back-with-john-abraham-in-witty-face-wash-campaign-response-to-anubhav-singh-bassi</link>
<guid>https://brands.in/garnier-strikes-back-with-john-abraham-in-witty-face-wash-campaign-response-to-anubhav-singh-bassi</guid>
<description><![CDATA[ Garnier Men features John Abraham in a witty new campaign responding to comedian Bassi’s face wash joke, blending humor and grooming with brand authenticity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682abee32f998.jpg" length="59876" type="image/jpeg"/>
<pubDate>Mon, 19 May 2025 21:17:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Garnier Men, John Abraham, Anubhav Singh Bassi, face wash ad, skincare marketing, grooming brands, celebrity endorsements, digital campaign, humorous advertising, brand storytelling, influencer marketing, pop culture ads, social media campaigns, product placement, men&#039;s skincare, viral marketing, cultural relevance, modern advertising trends, content-driven branding, Gen Z marketing</media:keywords>
</item>

<item>
<title>Goafest 2025 Heads to Taj Cidade de Goa: A Community Celebration of Creativity</title>
<link>https://brands.in/goafest-2025-heads-to-taj-cidade-de-goa-a-community-celebration-of-creativity</link>
<guid>https://brands.in/goafest-2025-heads-to-taj-cidade-de-goa-a-community-celebration-of-creativity</guid>
<description><![CDATA[ Goafest 2025 relocates to Taj Cidade de Goa, embracing the theme “It Takes a Village” to celebrate community-driven creativity in India’s advertising and media industries. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682abe0ee633c.jpg" length="116284" type="image/jpeg"/>
<pubDate>Mon, 19 May 2025 21:14:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Goafest, advertising festival, marketing conference, creative collaboration, Taj Cidade de Goa, Young Abbys, Indian advertising, media excellence, creative workshops, AI in marketing, storytelling, content creation, networking event, digital tools, branding strategy, wellness sessions, industry panels, interdisciplinary teamwork, creative community, future of advertising</media:keywords>
</item>

<item>
<title>Hit or Miss: Breaking Down the Week’s Most Talked&#45;About Ads</title>
<link>https://brands.in/hit-or-miss-breaking-down-the-weeks-most-talked-about-ads</link>
<guid>https://brands.in/hit-or-miss-breaking-down-the-weeks-most-talked-about-ads</guid>
<description><![CDATA[ Explore the week’s biggest advertising hits and misses. From clever brand storytelling to campaigns that failed to connect, we break down the trends, lessons, and creative choices behind the top ads of the week. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68285b41da765.jpg" length="137340" type="image/jpeg"/>
<pubDate>Sun, 18 May 2025 01:48:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>weekly ad roundup, hit or miss ads, brand campaigns, advertising highlights, best and worst ads, marketing strategies, ad analysis, creative ads, failed ad campaigns, brand storytelling</media:keywords>
</item>

<item>
<title>Emami Boosts Brand Presence with 4.8% Rise in Q4 FY25 Ad Spends, Touches Rs 188.9 Crore</title>
<link>https://brands.in/emami-boosts-brand-presence-with-48-rise-in-q4-fy25-ad-spends-touches-rs-1889-crore</link>
<guid>https://brands.in/emami-boosts-brand-presence-with-48-rise-in-q4-fy25-ad-spends-touches-rs-1889-crore</guid>
<description><![CDATA[ Emami reports a 4.8% YoY increase in advertising spend for Q4 FY25, signaling renewed focus on brand-building and market expansion across India’s personal care and FMCG segments. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68282779d5c37.jpg" length="62688" type="image/jpeg"/>
<pubDate>Sat, 17 May 2025 22:07:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Emami, FMCG India, advertising spend, brand building, digital marketing, influencer campaigns, Q4 earnings, rural marketing, personal care brands, Ayurveda skincare, programmatic ads, mobile advertising, ad-to-revenue ratio, marketing innovation, content marketing, brand equity, Gen Z marketing, Indian consumers, social media ads, campaign strategy</media:keywords>
</item>

<item>
<title>Canon&amp;apos;s &amp;apos;Go Beyond&amp;apos; Campaign Inspires a New Wave of Creative Young India</title>
<link>https://brands.in/canons-go-beyond-campaign-inspires-a-new-wave-of-creative-young-india</link>
<guid>https://brands.in/canons-go-beyond-campaign-inspires-a-new-wave-of-creative-young-india</guid>
<description><![CDATA[ Canon India launches its &quot;Go Beyond&quot; campaign, empowering young Indian creators to explore visual storytelling, creativity, and self-expression using Canon&#039;s advanced imaging technology. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6828264dd0460.jpg" length="58794" type="image/jpeg"/>
<pubDate>Sat, 17 May 2025 22:01:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>canon india, content creation, visual storytelling, photography gear, vlogging, mirrorless cameras, filmmaking, gen z creators, digital storytelling, instagram reels, youtube shorts, social media influencers, entry-level cameras, youth engagement, creator workshops, photo contests, canon image square, urban creators, camera demos, storytelling tools</media:keywords>
</item>

<item>
<title>YouTube to Use AI for Smarter Ad Placements at Peak Moments in Videos</title>
<link>https://brands.in/youtube-to-use-ai-for-smarter-ad-placements-at-peak-moments-in-videos</link>
<guid>https://brands.in/youtube-to-use-ai-for-smarter-ad-placements-at-peak-moments-in-videos</guid>
<description><![CDATA[ YouTube announces plans to implement AI-driven ad placement, targeting the most engaging moments—called ‘peak points’—in videos to enhance viewer engagement and advertising performance. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6828257479ba2.jpg" length="125752" type="image/jpeg"/>
<pubDate>Sat, 17 May 2025 21:58:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>YouTube, digital advertising, video monetization, ad strategy, content creators, viewer engagement, AI algorithms, machine learning, advertising technology, online video ads, video content marketing, peak engagement, ad revenue, ad targeting, user experience, YouTube features, content monetization, digital media trends, advertising platforms, creator economy</media:keywords>
</item>

<item>
<title>Sachin and Sara Tendulkar Celebrate Family, Fur, and Freedom in Spinny&amp;apos;s Heartwarming New Ad</title>
<link>https://brands.in/sachin-and-sara-tendulkar-celebrate-family-fur-and-freedom-in-spinnys-heartwarming-new-ad</link>
<guid>https://brands.in/sachin-and-sara-tendulkar-celebrate-family-fur-and-freedom-in-spinnys-heartwarming-new-ad</guid>
<description><![CDATA[ Spinny’s latest ad campaign features Sachin Tendulkar and daughter Sara, capturing their emotional bond with their dogs while emphasizing the brand’s vision of trust, family values, and joyful journeys. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68282419bae90.jpg" length="73540" type="image/jpeg"/>
<pubDate>Sat, 17 May 2025 21:52:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Spinny, Sachin Tendulkar, Sara Tendulkar, used cars, car ads, Indian car buyers, family road trips, pet travel, emotional advertising, celebrity brand campaigns, digital marketing, Indian families, car lifestyle, Gen Z consumers, trusted brands, automobile storytelling, cinematic ads, dog lovers, women drivers, influencer marketing</media:keywords>
</item>

<item>
<title>Mission Accepted: Jeep Teams Up with Mission: Impossible Finale in High&#45;Octane Style</title>
<link>https://brands.in/mission-accepted-jeep-teams-up-with-mission-impossible-finale-in-high-octane-style</link>
<guid>https://brands.in/mission-accepted-jeep-teams-up-with-mission-impossible-finale-in-high-octane-style</guid>
<description><![CDATA[ Jeep partners with the epic Mission: Impossible finale, delivering a thrilling campaign that combines rugged automotive performance with cinematic excitement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682822e2839f4.jpg" length="76563" type="image/jpeg"/>
<pubDate>Sat, 17 May 2025 21:47:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jeep, Mission Impossible, action movie cars, branded content, film collaborations, Jeep Wrangler, Jeep Grand Cherokee, automotive advertising, off-road vehicles, car marketing strategy, AR car features, movie product placement, cinematic storytelling, vehicle stunts, stunt cars, car brand campaigns, digital marketing, adventure vehicles, automotive brand identity, global brand exposure</media:keywords>
</item>

<item>
<title>Godrej’s AI&#45;Powered Refrigerators: The Future of Cooling Begins Now</title>
<link>https://brands.in/godrejs-ai-powered-refrigerators-the-future-of-cooling-begins-now</link>
<guid>https://brands.in/godrejs-ai-powered-refrigerators-the-future-of-cooling-begins-now</guid>
<description><![CDATA[ Godrej introduces a new generation of AI-powered premium refrigerators, combining intelligent cooling technology with modern design to redefine kitchen experiences for Indian households. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682821ee83aaa.jpg" length="35349" type="image/jpeg"/>
<pubDate>Sat, 17 May 2025 21:43:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Godrej Appliances, smart refrigerator, AI technology, home appliances, kitchen innovation, food freshness, energy efficiency, Indian households, smart kitchen, modern fridge, digital campaign, user-centric design, smart home, environmentally friendly products, connected appliances, mobile-controlled fridge, fridge features, Indian consumer tech, sustainable living, smart appliance launch</media:keywords>
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<item>
<title>Aai Jaisi Mumbai: Mother Dairy Celebrates the Nurturing Heart of the City</title>
<link>https://brands.in/aai-jaisi-mumbai-mother-dairy-celebrates-the-nurturing-heart-of-the-city</link>
<guid>https://brands.in/aai-jaisi-mumbai-mother-dairy-celebrates-the-nurturing-heart-of-the-city</guid>
<description><![CDATA[ Mother Dairy’s ‘Aai Jaisi Mumbai’ campaign pays tribute to the city’s motherly spirit, showcasing stories of care, compassion, and community resilience through a heartfelt tribute to Mumbaikars. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682820c1d9030.jpg" length="98545" type="image/jpeg"/>
<pubDate>Sat, 17 May 2025 21:38:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mother Dairy, Mumbai, emotional branding, storytelling campaign, Indian advertising, local heroes, FMCG brand campaign, consumer engagement, social media buzz, brand loyalty, marketing strategy, city pride, brand purpose, influencer stories, heartfelt advertising, community marketing, dairy products, urban empathy, campaign engagement, brand values</media:keywords>
</item>

<item>
<title>S.K. Swamy Discusses the Shift from Big Creative Agencies to Boutique Powerhouses</title>
<link>https://brands.in/sk-swamy-discusses-the-shift-from-big-creative-agencies-to-boutique-powerhouses</link>
<guid>https://brands.in/sk-swamy-discusses-the-shift-from-big-creative-agencies-to-boutique-powerhouses</guid>
<description><![CDATA[ S.K. Swamy explores why the advertising world is shifting from large creative agencies to agile boutique firms. Discover insights into mergers, marketing trends, and the future of brand storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_683acc61877cf.jpg" length="45350" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 21:33:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>advertising, boutique agencies, marketing, digital transformation, creative industry, brand strategy, agency model, collaboration, speed, creativity, client relationships, media landscape, influencer marketing, entrepreneurial mindset, marketing partnerships, brand communication, marketing trends, storytelling, agency ecosystem, innovation in advertising</media:keywords>
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<item>
<title>BGMI Teams Up with YouTuber Fukra Insaan to Launch Its Latest Update Through an Entertaining Sketch</title>
<link>https://brands.in/bgmi-teams-up-with-youtuber-fukra-insaan-to-launch-its-latest-update-through-an-entertaining-sketch</link>
<guid>https://brands.in/bgmi-teams-up-with-youtuber-fukra-insaan-to-launch-its-latest-update-through-an-entertaining-sketch</guid>
<description><![CDATA[ Battlegrounds Mobile India (BGMI) partners with YouTube sensation Fukra Insaan to unveil its latest update in a humorous sketch, blending gaming thrills with viral comedy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826cd9879c3b.jpg" length="51843" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 21:31:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BGMI, gaming, influencer marketing, Fukra Insaan, YouTube gaming, mobile games, battle royale, comedy sketch, gaming update, Gen Z gamers, content marketing, game promotion, Indian YouTubers, BGMI update, new weapons, Indian gaming culture, gaming content, mobile game marketing, influencer collaboration, game performance boost</media:keywords>
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<item>
<title>Mrunal Thakur and Danish Sait Star in KFC India’s Bold New Campaign for Epic Savers Deal</title>
<link>https://brands.in/mrunal-thakur-and-danish-sait-star-in-kfc-indias-bold-new-campaign-for-epic-savers-deal</link>
<guid>https://brands.in/mrunal-thakur-and-danish-sait-star-in-kfc-indias-bold-new-campaign-for-epic-savers-deal</guid>
<description><![CDATA[ KFC India teams up with Mrunal Thakur and Danish Sait to launch an energetic new campaign promoting its Epic Savers Deal. A fusion of humor, value, and delicious bites. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826cc12585c0.jpg" length="78851" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 21:24:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KFC, fast food, combo deals, Mrunal Thakur, Danish Sait, influencer marketing, food campaign, value meals, budget-friendly food, Gen Z consumers, digital advertising, food delivery, comedy ads, India marketing, affordable meals, food offers, celebrity endorsements, food and humor, youth marketing, quick bites</media:keywords>
</item>

<item>
<title>Baskin Robbins India Introduces New Italian Gelato Scoops and Sundaes</title>
<link>https://brands.in/baskin-robbins-india-introduces-new-italian-gelato-scoops-and-sundaes</link>
<guid>https://brands.in/baskin-robbins-india-introduces-new-italian-gelato-scoops-and-sundaes</guid>
<description><![CDATA[ Baskin Robbins India launches an all-new range of Italian Gelato scoops and sundaes, blending international flair with local indulgence to elevate the dessert experience. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826cb2d1e1ec.jpg" length="75780" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 21:20:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Baskin Robbins Italian Gelato India, Baskin Robbins gelato flavors, premium gelato in India, best gelato sundaes India, Baskin Robbins new gelato menu, Italian gelato near me, gelato vs ice cream India, affordable luxury desserts India, where to buy gelato in India, Baskin Robbins gelato price, gelato delivery Swiggy Zomato, best frozen desserts 2025, Indian dessert trends 2025, creamy gelato sundaes, artisanal gelato India, international desserts in India, pistachio gelato India, stracciatella</media:keywords>
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<item>
<title>Muthoot FinCorp&amp;apos;s New Campaign Shines Brighter Than Bollywood’s Biggest Star</title>
<link>https://brands.in/muthoot-fincorps-new-campaign-shines-brighter-than-bollywoods-biggest-star</link>
<guid>https://brands.in/muthoot-fincorps-new-campaign-shines-brighter-than-bollywoods-biggest-star</guid>
<description><![CDATA[ Muthoot FinCorp’s latest campaign highlights the unmatched value of its easy gold loans — even superstar Shah Rukh Khan can’t steal the spotlight. Discover how accessibility and speed redefine gold loans in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826caa6d1aff.jpg" length="59087" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 21:18:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>gold loan, Muthoot FinCorp, Shah Rukh Khan, financial services, personal finance, emergency funds, business loans, secured loans, affordable credit, quick loans, financial inclusion, low interest loan, celebrity endorsement, Indian financial market, middle-income support, loan disbursement, trusted lender, branch network, marketing strategy, customer success stories</media:keywords>
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<item>
<title>Kriti Sanon Joins Forces with Pedigree India to Promote Their Delicious New Gravy Range for Dogs</title>
<link>https://brands.in/kriti-sanon-joins-forces-with-pedigree-india-to-promote-their-delicious-new-gravy-range-for-dogs</link>
<guid>https://brands.in/kriti-sanon-joins-forces-with-pedigree-india-to-promote-their-delicious-new-gravy-range-for-dogs</guid>
<description><![CDATA[ Bollywood star Kriti Sanon partners with Pedigree India to launch their new gravy range for dogs, emphasizing nutrition and love in every bite. Discover how the campaign connects pet parents with better food choices. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826c8c4baec8.jpg" length="70228" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 21:10:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pedigree, dog food, pet nutrition, Kriti Sanon, pet care, gravy meals, pet campaign, animal lovers, pet food India, wet dog food, dog health, pet parenting, celebrity endorsement, dog owners, pet lifestyle, healthy pets, dog digestion, pet market India, pet bonding, pet wellness</media:keywords>
</item>

<item>
<title>Stirred Creative Clinches Victory at Ad Club Bangalore&amp;apos;s 5&#45;a&#45;side Football Tournament</title>
<link>https://brands.in/stirred-creative-clinches-victory-at-ad-club-bangalores-5-a-side-football-tournament</link>
<guid>https://brands.in/stirred-creative-clinches-victory-at-ad-club-bangalores-5-a-side-football-tournament</guid>
<description><![CDATA[ Stirred Creative emerges victorious in the Ad Club Bangalore 5-a-side football tournament, showcasing teamwork, strategy, and agency sportsmanship. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826c82cb9c07.jpg" length="137057" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 21:08:11 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Stirred Creative, Ad Club Bangalore, football tournament, creative agencies, team spirit, sports event, Bangalore advertising, employee engagement, ad agency culture, collaboration, marketing community, networking, sportsmanship, agency pride, industry event, branding, digital marketing, team bonding, workplace culture, offline events</media:keywords>
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<item>
<title>Janhvi Kapoor Becomes the New Face of Sugar Free in VML India&amp;apos;s Health&#45;Forward Campaign</title>
<link>https://brands.in/janhvi-kapoor-becomes-the-new-face-of-sugar-free-in-vml-indias-health-forward-campaign</link>
<guid>https://brands.in/janhvi-kapoor-becomes-the-new-face-of-sugar-free-in-vml-indias-health-forward-campaign</guid>
<description><![CDATA[ Janhvi Kapoor joins hands with Sugar Free in a dynamic new campaign by VML India, promoting healthy living with mindful sweetness. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6825a18699eb1.jpg" length="53179" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 00:10:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Janhvi Kapoor, Sugar Free, sugar substitutes, Stevia, fitness lifestyle, wellness choices, health-conscious living, Indian consumers, VML India, Bollywood endorsement, healthy sweetness, sugar free recipes, brand campaign, guilt-free indulgence, sweetener options, digital campaign, influencer marketing, Indian health trends, sugar alternatives, balanced lifestyle</media:keywords>
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<item>
<title>Netflix Expands Its Advertising Tier to 12 Countries by June, Eyes EMEA Next</title>
<link>https://brands.in/netflix-expands-its-advertising-tier-to-12-countries-by-june-eyes-emea-next</link>
<guid>https://brands.in/netflix-expands-its-advertising-tier-to-12-countries-by-june-eyes-emea-next</guid>
<description><![CDATA[ Netflix is ramping up its global ad-supported strategy, expanding its ads suite to 12 countries by June and preparing for a broader EMEA rollout. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68259db5a4757.jpg" length="19087" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 23:54:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix, ad-supported streaming, digital advertising, streaming platforms, subscription models, EMEA markets, global streaming trends, online video ads, advertiser engagement, media consumption, affordable entertainment, content monetization, streaming audience, international advertising, subscription growth, streaming competition, content strategy, OTT platforms, ad campaign targeting, digital ad platforms</media:keywords>
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<item>
<title>Amazon’s New Ad Turns Silent Balcony Rivalry into a Heartwarming Tale of Friendship</title>
<link>https://brands.in/amazons-new-ad-turns-silent-balcony-rivalry-into-a-heartwarming-tale-of-friendship</link>
<guid>https://brands.in/amazons-new-ad-turns-silent-balcony-rivalry-into-a-heartwarming-tale-of-friendship</guid>
<description><![CDATA[ Amazon’s latest ad transforms a subtle rivalry between neighbors into a touching story of empathy and connection, showcasing the joy of giving and the power of small gestures. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6825779aea8cf.jpg" length="68676" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 21:12:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon, emotional ad, storytelling, brand campaign, balcony friendship, elderly characters, human connection, advertising strategy, kindness, empathy, digital marketing, visual storytelling, thoughtful gesture, silent commercial, brand identity, campaign engagement, relatable content, social media activation, viewer emotion, universal messaging</media:keywords>
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<item>
<title>Times of India Unveils ‘SIP’: A Bold Step Against Fake News and Sensationalism</title>
<link>https://brands.in/times-of-india-unveils-sip-a-bold-step-against-fake-news-and-sensationalism</link>
<guid>https://brands.in/times-of-india-unveils-sip-a-bold-step-against-fake-news-and-sensationalism</guid>
<description><![CDATA[ Times of India has introduced a new initiative, SIP (Stay Informed Programme), targeting misinformation and over-sensationalized television news. This move underlines TOI’s commitment to responsible journalism and truth-driven content. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6825767324c62.jpg" length="134340" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 21:07:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Times of India, SIP, journalism, fake news, media literacy, responsible reporting, digital journalism, news reform, editorial integrity, TV news critique, unbiased news, fact-checking, media education, truth in journalism, Indian news culture, content credibility, misinformation, reader trust, news campaigns, modern journalism trends</media:keywords>
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<item>
<title>Apple and Olivia Wilde Team Up for 4K Ad Series Exploring Academic Pressure and Modern Identity</title>
<link>https://brands.in/apple-and-olivia-wilde-team-up-for-4k-ad-series-exploring-academic-pressure-and-modern-identity</link>
<guid>https://brands.in/apple-and-olivia-wilde-team-up-for-4k-ad-series-exploring-academic-pressure-and-modern-identity</guid>
<description><![CDATA[ Apple partners with Olivia Wilde for a powerful new ad campaign that blends cinematic storytelling with themes of academic stress, ambition, and the digital age—shot entirely in stunning 4K. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6825755360df8.jpg" length="44371" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 21:02:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Apple, Olivia Wilde, ad campaign, 4K visuals, academic pressure, student life, mental health, storytelling, cinematic ads, emotional marketing, Gen Z, education, creativity, self-expression, technology in education, student anxiety, resilience, artistic advertising, short film ad, digital campaign</media:keywords>
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<item>
<title>Mountain Dew Unveils ‘Peaks of Courage’ Campaign Honoring Nepal’s Mountaineering Spirit</title>
<link>https://brands.in/mountain-dew-unveils-peaks-of-courage-campaign-honoring-nepals-mountaineering-spirit</link>
<guid>https://brands.in/mountain-dew-unveils-peaks-of-courage-campaign-honoring-nepals-mountaineering-spirit</guid>
<description><![CDATA[ Mountain Dew launches the &#039;Peaks of Courage&#039; campaign to celebrate Nepal&#039;s rich mountaineering legacy, honoring fearless climbers who defy limits and inspire the world. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682574653e940.jpg" length="135531" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 20:58:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mountain Dew, Peaks of Courage, Nepal, mountaineers, Everest, Himalayas, Sherpas, adventure, courage, resilience, brand campaign, storytelling, real climbers, outdoor advertising, drone visuals, influencer marketing, CSR, youth inspiration, cultural tribute, brand identity</media:keywords>
</item>

<item>
<title>Tata Coffee Grand Cold Coffee’s New Campaign Celebrates Instant Connections and Youthful Energy</title>
<link>https://brands.in/tata-coffee-grand-cold-coffees-new-campaign-celebrates-instant-connections-and-youthful-energy</link>
<guid>https://brands.in/tata-coffee-grand-cold-coffees-new-campaign-celebrates-instant-connections-and-youthful-energy</guid>
<description><![CDATA[ Tata Coffee Grand Cold Coffee launches a refreshing new ad film that celebrates the joy of spontaneous connections and shared moments, capturing the spirit of today&#039;s youth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682572f5a5d1e.jpg" length="89022" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 20:52:11 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tata Coffee, cold coffee, ad film, youth culture, Gen Z, millennials, instant connections, urban lifestyle, digital campaign, social media ads, influencer marketing, ready-to-drink beverage, slice-of-life advertising, emotional branding, Indian cold beverage market</media:keywords>
</item>

<item>
<title>FCB Ulka Bags Creative Mandate for Sensodent Group: A Bold New Chapter in Oral Care Branding</title>
<link>https://brands.in/fcb-ulka-bags-creative-mandate-for-sensodent-group-a-bold-new-chapter-in-oral-care-branding</link>
<guid>https://brands.in/fcb-ulka-bags-creative-mandate-for-sensodent-group-a-bold-new-chapter-in-oral-care-branding</guid>
<description><![CDATA[ FCB Ulka wins the creative mandate for Sensodent Group, signaling a strategic shift in the brand’s marketing approach. Discover how this partnership aims to elevate the oral care brand in a competitive market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68245e3e12c3a.jpg" length="55561" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 01:11:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sensodent, FCB Ulka, oral care, tooth sensitivity, dental hygiene, brand partnership, creative agency, healthcare marketing, Indian consumers, brand storytelling, product marketing, consumer engagement, digital campaigns, influencer marketing, advertising strategy</media:keywords>
</item>

<item>
<title>Crompton’s ‘Sculpted, Not Made’ Campaign Sets a New Benchmark for Premium Fan Design</title>
<link>https://brands.in/cromptons-sculpted-not-made-campaign-sets-a-new-benchmark-for-premium-fan-design</link>
<guid>https://brands.in/cromptons-sculpted-not-made-campaign-sets-a-new-benchmark-for-premium-fan-design</guid>
<description><![CDATA[ Crompton Greaves unveils its latest premium range—Fluido Fans—backed by the striking ‘Sculpted, Not Made’ campaign, focusing on luxury aesthetics and innovation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682427ff8a338.jpg" length="65983" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 21:20:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crompton fans, premium home appliances, Fluido range, home decor India, modern interiors, lifestyle appliances, ceiling fan design, Crompton marketing campaign, sculptural home products, interior decor solutions, fan with silent operation, fan aesthetics, Indian home innovations, smart home appliances, contemporary ceiling fans</media:keywords>
</item>

<item>
<title>Apple Collaborates with Palme d&amp;apos;Or Winner Hirokazu Kore&#45;eda for iPhone&#45;Shot Short Film</title>
<link>https://brands.in/apple-collaborates-with-palme-dor-winner-hirokazu-kore-eda-for-iphone-shot-short-film</link>
<guid>https://brands.in/apple-collaborates-with-palme-dor-winner-hirokazu-kore-eda-for-iphone-shot-short-film</guid>
<description><![CDATA[ Award-winning filmmaker Hirokazu Kore-eda creates a compelling short film using only the iPhone, showcasing Apple’s powerful camera technology through cinematic storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6824267c2ef7c.jpg" length="44345" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 21:13:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Apple, iPhone 15 Pro, mobile filmmaking, digital storytelling, smartphone video production, Hirokazu Kore-eda, Apple creative project, cinematic mobile video, behind-the-scenes Apple film, indie filmmaking tools, film shot on phone, creative technology, storytelling innovation, cinematic smartphone, Apple video campaign</media:keywords>
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<item>
<title>Parle Biscuits Leads Brand Visibility During IPL 2025: Tops Charts in First 57 Matches</title>
<link>https://brands.in/parle-biscuits-leads-brand-visibility-during-ipl-2025-tops-charts-in-first-57-matches</link>
<guid>https://brands.in/parle-biscuits-leads-brand-visibility-during-ipl-2025-tops-charts-in-first-57-matches</guid>
<description><![CDATA[ Parle Biscuits emerges as the most visible brand during IPL 18’s first 57 matches, leading the ad charts with consistent, consumer-centric campaigns. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682338915e9a6.jpg" length="83650" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 04:18:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parle Biscuits, IPL advertising, cricket and snacking, TAM Sports report, brand visibility in IPL, FMCG advertising India, TV ad placements, IPL marketing insights, cricket advertising India, mass media strategy, consumer engagement during IPL, regional language advertising, Parle-G, brand storytelling, snack brand promotions</media:keywords>
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<item>
<title>Goafest 2025 Introduces ‘Advertising Plays’: A Bold New Chapter in Brand Storytelling</title>
<link>https://brands.in/goafest-2025-introduces-advertising-plays-a-bold-new-chapter-in-brand-storytelling</link>
<guid>https://brands.in/goafest-2025-introduces-advertising-plays-a-bold-new-chapter-in-brand-storytelling</guid>
<description><![CDATA[ Goafest 2025 introduces ‘Advertising Plays,’ turning ad campaigns into live theatre performances that celebrate creativity, storytelling, and brand emotion. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6823377d5f29c.jpg" length="56152" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 04:13:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Goafest, Advertising Plays, brand storytelling, creative festivals India, advertising innovation, performing arts in advertising, immersive brand experiences, theatrical advertising, copywriting and theatre, student ad scripts, campaign reinterpretation, marketing festivals, advertising creativity, emotional brand stories, interactive marketing experiences</media:keywords>
</item>

<item>
<title>PayPal Introduces Offsite Ads to Help Brands Reach Shoppers Beyond Checkout</title>
<link>https://brands.in/paypal-introduces-offsite-ads-to-help-brands-reach-shoppers-beyond-checkout</link>
<guid>https://brands.in/paypal-introduces-offsite-ads-to-help-brands-reach-shoppers-beyond-checkout</guid>
<description><![CDATA[ PayPal launches Offsite Ads to help merchants reach customers across the web using first-party data and performance-based advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6823021fca018.jpg" length="73078" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 00:26:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PayPal, Offsite Ads, digital advertising, merchant tools, performance marketing, first-party data, PayPal marketing platform, eCommerce advertising, targeted ad campaigns, CPA model, SMB marketing tools, D2C brand growth, PayPal integrations, online business tools, transaction-based targeting</media:keywords>
</item>

<item>
<title>Apollo Hospitals Launches Heartfelt Film Celebrating the Role of Nurses in Healthcare</title>
<link>https://brands.in/apollo-hospitals-launches-heartfelt-film-celebrating-the-role-of-nurses-in-healthcare</link>
<guid>https://brands.in/apollo-hospitals-launches-heartfelt-film-celebrating-the-role-of-nurses-in-healthcare</guid>
<description><![CDATA[ Apollo Hospitals launches a heartfelt short film to honor the vital role of nurses, highlighting compassion, resilience, and the human side of healthcare. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6823014fdedf9.jpg" length="58009" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 00:22:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Apollo Hospitals, nurses in India, healthcare storytelling, nurse tribute film, hospital CSR initiative, emotional healthcare stories, medical profession appreciation, frontline healthcare workers, nurse recognition, compassion in medicine, hospital campaign India, nursing in modern healthcare, support for healthcare staff, empathy in hospitals, nurse appreciation India</media:keywords>
</item>

<item>
<title>Godrej Interio Launches ‘Summer Chill’ Campaign: Bringing Cool Comfort, Style &amp;amp; Savings Home</title>
<link>https://brands.in/godrej-interio-launches-summer-chill-campaign-bringing-cool-comfort-style-savings-home</link>
<guid>https://brands.in/godrej-interio-launches-summer-chill-campaign-bringing-cool-comfort-style-savings-home</guid>
<description><![CDATA[ Godrej Interio launches its ‘Summer Chill’ campaign with breathable designs, light-toned furniture, and cool savings—offering style and comfort for modern Indian homes. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6822da75149d5.jpg" length="77686" type="image/jpeg"/>
<pubDate>Tue, 13 May 2025 21:37:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Godrej Interio, summer collection, interior solutions, modular furniture, breathable upholstery, pastel decor, recliners, mattresses, sustainable materials, virtual shopping, furniture discounts, home makeover, space-saving furniture, hybrid work furniture, compact apartment decor, home styling, eco-conscious furniture, Indian summer interiors, multi-functional furniture, design and comfort</media:keywords>
</item>

<item>
<title>Kapil Sharma Returns for Policybazaar as Gen Z Embraces Term Plans: A Fresh Wave of Financial Awareness</title>
<link>https://brands.in/kapil-sharma-returns-for-policybazaar-as-gen-z-embraces-term-plans-a-fresh-wave-of-financial-awareness</link>
<guid>https://brands.in/kapil-sharma-returns-for-policybazaar-as-gen-z-embraces-term-plans-a-fresh-wave-of-financial-awareness</guid>
<description><![CDATA[ Kapil Sharma teams up with Policybazaar to promote term insurance as Gen Z embraces financial security early. Discover how humor and smart storytelling are reshaping India’s insurance market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6822d6cd25a63.jpg" length="59526" type="image/jpeg"/>
<pubDate>Tue, 13 May 2025 21:21:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kapil Sharma, Policybazaar, term insurance, Gen Z, financial literacy, online insurance, life insurance plans, insurance campaign, digital financial planning, affordable insurance, insurance for young professionals, fintech awareness, gig economy, paperless insurance, insurance for freelancers, policy comparison tools, term plan features, celebrity endorsement, insurance buying trends, responsible adulthood</media:keywords>
</item>

<item>
<title>Carlsberg Reunites Liverpool Legends to Celebrate the Iconic 2005 Champions League Victory</title>
<link>https://brands.in/carlsberg-reunites-liverpool-legends-to-celebrate-the-iconic-2005-champions-league-victory</link>
<guid>https://brands.in/carlsberg-reunites-liverpool-legends-to-celebrate-the-iconic-2005-champions-league-victory</guid>
<description><![CDATA[ Carlsberg reunites Liverpool legends to celebrate the unforgettable 2005 Champions League win in Istanbul, blending nostalgia with brand storytelling in a powerful tribute to football history. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6822d47237a63.jpg" length="97467" type="image/jpeg"/>
<pubDate>Tue, 13 May 2025 21:11:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Carlsberg, Liverpool FC, UEFA Champions League, Istanbul final, football comeback, Steven Gerrard, football sponsorship, limited edition cans, football legends, sports branding, nostalgic campaigns, fan engagement, football heritage, brand loyalty, football community, emotional marketing, Liverpool supporters, iconic moments, storytelling, memorabilia</media:keywords>
</item>

<item>
<title>Rajasthan Tourism Unveils ₹50,000 Tagline Contest to Promote State’s Cultural Identity</title>
<link>https://brands.in/rajasthan-tourism-unveils-50000-tagline-contest-to-promote-states-cultural-identity</link>
<guid>https://brands.in/rajasthan-tourism-unveils-50000-tagline-contest-to-promote-states-cultural-identity</guid>
<description><![CDATA[ Rajasthan Tourism invites Indians to submit a creative tagline that defines the state’s rich culture. Winner gets ₹50,000 and national recognition. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6822d240e73f9.jpg" length="103153" type="image/jpeg"/>
<pubDate>Tue, 13 May 2025 21:02:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rajasthan tourism, tourism contest, government initiative, branding competition, tagline contest, Indian tourism, cultural heritage, Rajasthan travel, Jaipur tourism, Udaipur tourism, desert festivals, folk music Rajasthan, Ranthambore wildlife, citizen participation, public engagement, slogan contest, Indian travel campaign, Rajasthan culture, travel contest India, tourism development</media:keywords>
</item>

<item>
<title>Madison Media Alpha Secures Media Mandate for Zouk: A Strategic Partnership in Lifestyle Branding</title>
<link>https://brands.in/madison-media-alpha-secures-media-mandate-for-zouk-a-strategic-partnership-in-lifestyle-branding</link>
<guid>https://brands.in/madison-media-alpha-secures-media-mandate-for-zouk-a-strategic-partnership-in-lifestyle-branding</guid>
<description><![CDATA[ Madison Media Alpha secures the media AOR for Zouk, a fast-growing Indian D2C brand. Discover how this partnership will drive performance and brand growth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68219be6031f4.jpg" length="75598" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 22:57:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zouk, Madison Media Alpha, media agency, D2C brand, ethical fashion, vegan handbags, Indian lifestyle brand, digital marketing, media planning, influencer partnerships, brand visibility, performance marketing, PETA-approved, Indian fashion, omnichannel strategy, conscious consumers, online branding, offline expansion, Indian fashion startup, brand storytelling</media:keywords>
</item>

<item>
<title>Shashi Sinha: The Steady Leader Guiding IPG Mediabrands Through Change</title>
<link>https://brands.in/shashi-sinha-the-steady-leader-guiding-ipg-mediabrands-through-change</link>
<guid>https://brands.in/shashi-sinha-the-steady-leader-guiding-ipg-mediabrands-through-change</guid>
<description><![CDATA[ Discover how Shashi Sinha is guiding IPG Mediabrands India through change with calm, strategic leadership, fostering innovation and integration across the network. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684a60cedc5fb.jpg" length="69146" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 22:51:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shashi Sinha, IPG Mediabrands, media agency, advertising leadership, Indian marketing, CEO profile, digital media, media strategy, content marketing, data-driven marketing, media innovation, martech, adtech, talent development, media transformation, inclusive leadership, advertising ecosystem, media planning, marketing leadership, Indian advertising trends</media:keywords>
</item>

<item>
<title>Amardeep Singh: The Quiet Strategist Driving IPG India’s Digital Evolution</title>
<link>https://brands.in/amardeep-singh-the-quiet-strategist-driving-ipg-indias-digital-evolution</link>
<guid>https://brands.in/amardeep-singh-the-quiet-strategist-driving-ipg-indias-digital-evolution</guid>
<description><![CDATA[ Amardeep Singh, a seasoned strategist, has played a transformative role in driving IPG India&#039;s digital evolution. This article explores his quiet leadership style, the strategic initiatives he&#039;s championed, and how he&#039;s reshaped IPG’s approach to digital marketing, talent upskilling, and data integration—positioning the agency for long-term success in a tech-driven landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684a62923f1bc.jpg" length="58905" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 22:27:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amardeep Singh, IPG India, digital transformation, advertising strategy, marketing leadership, media agency, digital innovation, MarTech, AI tools, programmatic advertising, digital-first culture, influencer marketing, upskilling, omnichannel marketing, media planning, creative strategy, data intelligence, leadership in advertising, inclusive leadership, digital marketing trends</media:keywords>
</item>

<item>
<title>Ad World Review: Star Power Dominates This Week&amp;apos;s Campaigns – But Did It Work?</title>
<link>https://brands.in/ad-world-review-star-power-dominates-this-weeks-campaigns-but-did-it-work</link>
<guid>https://brands.in/ad-world-review-star-power-dominates-this-weeks-campaigns-but-did-it-work</guid>
<description><![CDATA[ A roundup of this week’s celebrity-led ad campaigns in India—see which brands got it right, which missed the mark, and why star power alone isn’t enough for ad success. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681ef4f6a0068.jpg" length="75399" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 22:42:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>celebrity advertising, Indian ad review, brand campaigns, influencer marketing India, storytelling in ads, Bollywood campaigns, endorsement analysis, Indian consumer behavior, ad campaign hits and misses, marketing with stars, ad industry insights, brand-celebrity alignment, product promotion strategies, advertising effectiveness, emotional appeal in advertising</media:keywords>
</item>

<item>
<title>Snitch’s Mother’s Day Campaign Celebrates Real Moments Over Social Media Likes</title>
<link>https://brands.in/snitchs-mothers-day-campaign-celebrates-real-moments-over-social-media-likes</link>
<guid>https://brands.in/snitchs-mothers-day-campaign-celebrates-real-moments-over-social-media-likes</guid>
<description><![CDATA[ Snitch’s new Mother’s Day campaign urges men to focus on real, offline moments with their moms instead of online validation, with a moving message about authentic connections. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681ee8ace70b1.jpg" length="64836" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 21:48:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mother’s Day, Snitch brand, emotional marketing, social media detox, men’s fashion India, influencer campaigns, offline celebration, authentic storytelling, heartfelt advertising, personal connection, micro-influencer marketing, real moments campaign, digital wellbeing, millennial lifestyle branding, men and emotional wellness</media:keywords>
</item>

<item>
<title>ICICI Prudential Encourages Smart Financial Planning in Heartfelt Mother’s Day Campaign</title>
<link>https://brands.in/icici-prudential-encourages-smart-financial-planning-in-heartfelt-mothers-day-campaign-223</link>
<guid>https://brands.in/icici-prudential-encourages-smart-financial-planning-in-heartfelt-mothers-day-campaign-223</guid>
<description><![CDATA[ ICICI Prudential’s Mother’s Day 2025 campaign urges families to show love by securing their mothers’ financial future through smart investments and long-term planning. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681ee7bf5853d.jpg" length="72833" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 21:44:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mother’s Day 2025, Indian moms, financial security, life insurance India, retirement savings, term insurance, emotional storytelling, financial independence, women’s investment plans, personal finance India, family protection, insurance awareness, digital marketing campaign, financial literacy, working professionals India, financial well-being, emotional marketing, ICICI campaign, smart investments, family financial planning</media:keywords>
</item>

<item>
<title>RedBus Launches Heartwarming Campaign Celebrating Mother&#45;Child Journeys</title>
<link>https://brands.in/redbus-launches-heartwarming-campaign-celebrating-mother-child-journeys</link>
<guid>https://brands.in/redbus-launches-heartwarming-campaign-celebrating-mother-child-journeys</guid>
<description><![CDATA[ redBus launches an emotional Mother’s Day campaign titled “Make New Memories with Maa,” encouraging users to celebrate their bond with moms through travel and shared journeys. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681ee7060c1bf.jpg" length="70725" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 21:41:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mother&#039;s Day India, bus travel memories, emotional brand messaging, redBus booking platform, storytelling in advertising, family travel, Indian travel campaigns, social media engagement, travel with loved ones, campaign for moms, meaningful journeys, bonding through travel, redBus journey ideas, celebrating motherhood, travel content marketing, nostalgic travel, digital storytelling India, user-generated content, redBus travel experience, emotional advertising India</media:keywords>
</item>

<item>
<title>Philips Launches Fresh Campaign Showcasing Its Latest Trimmer Lineup</title>
<link>https://brands.in/philips-launches-fresh-campaign-showcasing-its-latest-trimmer-lineup</link>
<guid>https://brands.in/philips-launches-fresh-campaign-showcasing-its-latest-trimmer-lineup</guid>
<description><![CDATA[ Philips India unveils a stylish new campaign for its latest range of trimmers, targeting modern men with precision grooming tools, digital-first messaging, and influencer collaborations. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681ee5f839eef.jpg" length="44552" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 21:37:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>male grooming, beard styling, men’s personal care, grooming routines, trimmer attachments, ergonomic trimmer design, self-care for men, Gen Z lifestyle, influencer marketing, digital grooming campaign, Philips personal care, modern masculinity, lifestyle electronics brand, shaving products, premium grooming tools, trimmer sale India, online grooming products, personal care campaign, grooming confidence, Philips brand messaging</media:keywords>
</item>

<item>
<title>Kenstar Celebrates Mother&amp;apos;s Day with &amp;apos;A Salute to GOAT Moms&amp;apos; Campaign</title>
<link>https://brands.in/kenstar-celebrates-mothers-day-with-a-salute-to-goat-moms-campaign</link>
<guid>https://brands.in/kenstar-celebrates-mothers-day-with-a-salute-to-goat-moms-campaign</guid>
<description><![CDATA[ Kenstar launches its Mother’s Day 2025 campaign “A Salute to GOAT Moms,” honoring mothers as the greatest of all time through emotional storytelling and digital outreach. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681ee5291abfe.jpg" length="54548" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 21:33:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mother’s Day 2025, Indian moms, motherhood tribute, emotional storytelling, brand campaigns India, digital marketing campaign, influencer collaboration, kitchen appliances India, home appliance brands, user-generated stories, social media campaign, Indian brand marketing, real-life moms, campaign engagement, Tier 1 Tier 2 audiences, parenting inspiration, women empowerment, family lifestyle, daily life heroes, emotional brand connect</media:keywords>
</item>

<item>
<title>Six Indian Creative Visionaries Selected for Cannes Lions 2025 Shortlisting Jury</title>
<link>https://brands.in/six-indian-creative-visionaries-selected-for-cannes-lions-2025-shortlisting-jury</link>
<guid>https://brands.in/six-indian-creative-visionaries-selected-for-cannes-lions-2025-shortlisting-jury</guid>
<description><![CDATA[ Six Indian creative leaders have been selected for the Cannes Lions 2025 shortlisting jury, reinforcing India’s growing influence in global advertising and brand innovation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681ee438d9071.jpg" length="64654" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 21:29:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>creative industry India, advertising professionals, global creative recognition, marketing awards, Indian media talent, content creation, brand strategy, Indian advertising agencies, storytelling innovation, media innovation, creative leadership, digital marketing India, agency founders India, Cannes Lions festival, creative excellence, global advertising stage, creative collaboration, Indian marketing talent, brand communication, South Asian storytelling</media:keywords>
</item>

<item>
<title>AI Is Transforming Ad Measurement, But ROI Still Eludes Many Brands: WARC Report</title>
<link>https://brands.in/ai-is-transforming-ad-measurement-but-roi-still-eludes-many-brands-warc-report</link>
<guid>https://brands.in/ai-is-transforming-ad-measurement-but-roi-still-eludes-many-brands-warc-report</guid>
<description><![CDATA[ AI boosts ad measurement efficiency, but most advertisers still lack a full ROI view, reveals WARC’s latest global marketing effectiveness report. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d9967ac5a9.jpg" length="64128" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 21:58:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>artificial intelligence, advertising strategy, media planning, campaign performance, marketing analytics, ROI tracking, predictive modeling, creative testing, business intelligence, cross-platform metrics, short-term KPIs, brand growth, marketing technology, data-driven marketing, advertising tools, ad optimization, campaign personalization, customer lifetime value, digital marketing trends, hybrid marketing models</media:keywords>
</item>

<item>
<title>Tensions Between India and Pakistan Prompt Brands to Hit Pause on Advertising Plans</title>
<link>https://brands.in/tensions-between-india-and-pakistan-prompt-brands-to-hit-pause-on-advertising-plans</link>
<guid>https://brands.in/tensions-between-india-and-pakistan-prompt-brands-to-hit-pause-on-advertising-plans</guid>
<description><![CDATA[ Amid rising India-Pak tensions, brands pause or adapt ad campaigns to avoid backlash, showing sensitivity to public sentiment and geopolitical climate. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d94a30ecd5.jpg" length="66973" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 21:37:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>advertising pause, geopolitical tensions, brand strategy, marketing sensitivity, social media backlash, cricket advertising, cross-border branding, political climate marketing, corporate responsibility, ad placement strategy, digital ad campaigns, public sentiment, conflict-sensitive marketing, campaign messaging, media planning, brand image protection, empathy in advertising, advertising risk management, diplomatic tensions, community-focused messaging</media:keywords>
</item>

<item>
<title>Sun Pharma Unveils New Corporate Brand Campaign to Reinforce Trust and Innovation in India</title>
<link>https://brands.in/sun-pharma-unveils-new-corporate-brand-campaign-to-reinforce-trust-and-innovation-in-india</link>
<guid>https://brands.in/sun-pharma-unveils-new-corporate-brand-campaign-to-reinforce-trust-and-innovation-in-india</guid>
<description><![CDATA[ Sun Pharma launches a new brand campaign in India, highlighting trust, innovation, and its commitment to making healthcare accessible and impactful nationwide. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d8f5a54382.jpg" length="147053" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 21:15:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>pharmaceutical marketing, healthcare campaign, brand identity, patient-centric storytelling, pharma innovation, corporate branding, medical trust, emotional marketing, pharma communication, healthcare awareness, post-pandemic branding, medicine accessibility, pharma leadership, Indian pharma sector, R&amp;D in healthcare, wellness branding, digital pharma strategy, pharmaceutical CSR, healthcare industry India, Sun Pharma initiatives</media:keywords>
</item>

<item>
<title>boAt &amp;amp; Blinkit’s Witty Mother’s Day Campaign Reminds Us: Likes Aren’t Gifts</title>
<link>https://brands.in/boat-blinkits-witty-mothers-day-campaign-reminds-us-likes-arent-gifts</link>
<guid>https://brands.in/boat-blinkits-witty-mothers-day-campaign-reminds-us-likes-arent-gifts</guid>
<description><![CDATA[ boAt and Blinkit’s witty Mother’s Day campaign urges people to go beyond likes and give real, thoughtful gifts to their moms. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d8e11a4157.jpg" length="67756" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 21:09:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mother’s Day 2025, boAt products, Blinkit delivery, digital gifting habits, social media vs real love, Gen Z gifting, youth campaigns India, gifting behavior, instant delivery, online campaigns, PSA video campaign, millennial audience, emotional marketing, last-minute gifts India, cultural commentary advertising, online gifting solutions, fast delivery platforms, Mother&#039;s Day advertising, meaningful celebrations, online gifting campaigns</media:keywords>
</item>

<item>
<title>Titan’s ‘Aage Badhegi’ Campaign Shines Light on Mothers Returning to Education</title>
<link>https://brands.in/titans-aage-badhegi-campaign-shines-light-on-mothers-returning-to-education</link>
<guid>https://brands.in/titans-aage-badhegi-campaign-shines-light-on-mothers-returning-to-education</guid>
<description><![CDATA[ Titan’s ‘Aage Badhegi’ campaign honors mothers returning to education, inspiring families to support women’s lifelong learning and empowerment. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d8bd0ee2c6.jpg" length="66504" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 21:00:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Titan brand campaign, Aage Badhegi meaning, women empowerment India, adult education India, inspirational ads India, Indian lifestyle brands, education and empowerment, mother’s journey to education, socially driven marketing, Titan brand storytelling, women-centric initiatives, Indian advertising campaigns, uplifting women stories, emotional branding, gender equality messaging</media:keywords>
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<item>
<title>BIBA&amp;apos;s Heartfelt Mother&amp;apos;s Day Campaign Sheds Light on the Silent Struggles of New Moms</title>
<link>https://brands.in/bibas-heartfelt-mothers-day-campaign-sheds-light-on-the-silent-struggles-of-new-moms</link>
<guid>https://brands.in/bibas-heartfelt-mothers-day-campaign-sheds-light-on-the-silent-struggles-of-new-moms</guid>
<description><![CDATA[ BIBA’s Mother’s Day campaign captures the quiet struggles of new moms, offering an emotional, realistic look at early motherhood. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681c7ac378f2f.jpg" length="47079" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 01:35:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BIBA campaign 2024, Mother’s Day India, motherhood challenges, postpartum emotions, new mother experience, Indian brand advertising, women-centric storytelling, emotional brand campaign, supporting new moms, motherhood awareness, cultural campaigns India, empathy in advertising, social impact campaigns, brand storytelling India, Indian fashion brands</media:keywords>
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<item>
<title>Creative Abby Awards 2025: Top Agencies Set the Stage for India’s Biggest Creative Showcase</title>
<link>https://brands.in/creative-abby-awards-2025-top-agencies-set-the-stage-for-indias-biggest-creative-showcase</link>
<guid>https://brands.in/creative-abby-awards-2025-top-agencies-set-the-stage-for-indias-biggest-creative-showcase</guid>
<description><![CDATA[ Creative Abby Awards 2025 shortlist features top agencies like Leo, FCB, VML, and Havas, spotlighting India&#039;s best campaigns. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681c79dc50b64.jpg" length="60044" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 01:31:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Creative Abby Awards, Goafest, Indian advertising, brand campaigns, creative storytelling, digital marketing, integrated campaigns, advertising trends, creative agencies, India 2025, media and marketing, agency nominations, award-winning campaigns, creativity in advertising, cultural insights, brand engagement, advertising innovation, content creation, marketing festivals, Indian creative industry</media:keywords>
</item>

<item>
<title>Emami’s Dermicool Campaign Battles &amp;apos;Ghamoriya Monsters&amp;apos; Using AI for a Summer Skincare Revolution</title>
<link>https://brands.in/emamis-dermicool-campaign-battles-ghamoriya-monsters-using-ai-for-a-summer-skincare-revolution</link>
<guid>https://brands.in/emamis-dermicool-campaign-battles-ghamoriya-monsters-using-ai-for-a-summer-skincare-revolution</guid>
<description><![CDATA[ Emami’s Dermicool uses AI-generated &#039;Ghamoriya Monsters&#039; to creatively highlight summer skin irritation and promote fast-acting relief. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681c42ec57da0.jpg" length="73355" type="image/jpeg"/>
<pubDate>Thu, 08 May 2025 21:37:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Emami, Dermicool, prickly heat, skincare, summer heat, cooling powder, AI advertising, digital marketing, brand storytelling, Gen Z audience, influencer campaigns, FMCG branding, summer skin problems, animated monsters, AI visuals, social media ads, skincare innovation, youth engagement, product relief, skin irritation</media:keywords>
</item>

<item>
<title>Dabur Sees Slight Dip in Q4 Advertising Spend Amid Strategic Brand Prioritization</title>
<link>https://brands.in/dabur-sees-slight-dip-in-q4-advertising-spend-amid-strategic-brand-prioritization</link>
<guid>https://brands.in/dabur-sees-slight-dip-in-q4-advertising-spend-amid-strategic-brand-prioritization</guid>
<description><![CDATA[ Dabur trims Q4 advertising spend by 3.9% to ₹176.4 crore, focusing on efficient, targeted, and strategic brand messaging. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681c40e22a19e.jpg" length="61131" type="image/jpeg"/>
<pubDate>Thu, 08 May 2025 21:28:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dabur India, Q4 financials, advertising expenses, FMCG industry, digital marketing, cost management, brand engagement, marketing strategy, consumer goods, promotional budget, traditional media, digital platforms, rural marketing, health supplements, oral care products, campaign effectiveness, media planning, consumer behavior, marketing ROI, advertising trends</media:keywords>
</item>

<item>
<title>Domino’s Greece Launches ‘Crashed Pizzas’ Campaign to Champion Delivery Driver Safety</title>
<link>https://brands.in/dominos-greece-launches-crashed-pizzas-campaign-to-champion-delivery-driver-safety</link>
<guid>https://brands.in/dominos-greece-launches-crashed-pizzas-campaign-to-champion-delivery-driver-safety</guid>
<description><![CDATA[ Domino’s Greece delivers intentionally damaged pizzas to raise awareness about road safety risks faced by delivery drivers daily. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681c3c3a41d85.jpg" length="62914" type="image/jpeg"/>
<pubDate>Thu, 08 May 2025 21:08:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Domino’s Greece, Crashed Pizzas, road safety, delivery drivers, purpose-driven marketing, advertising campaign, brand activism, customer awareness, food delivery, viral campaign, driver training, marketing strategy, urban traffic, social media buzz, public safety, marketing with empathy, brand responsibility, customer engagement, rider protection, pizza delivery</media:keywords>
</item>

<item>
<title>Why Godrej Consumer’s Sudhir Sitapati Strongly Believes in the Power of Advertising</title>
<link>https://brands.in/why-godrej-consumers-sudhir-sitapati-strongly-believes-in-the-power-of-advertising</link>
<guid>https://brands.in/why-godrej-consumers-sudhir-sitapati-strongly-believes-in-the-power-of-advertising</guid>
<description><![CDATA[ Sudhir Sitapati of GCPL champions consistent advertising as a strategic investment to build long-term consumer trust and brand equity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684a7e4a403be.jpg" length="53872" type="image/jpeg"/>
<pubDate>Thu, 08 May 2025 21:01:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sudhir Sitapati, GCPL, Godrej Consumer Products, FMCG marketing, brand strategy, advertising investment, brand equity, consumer trust, marketing insights, emotional branding, data-led campaigns, long-term marketing, performance tracking, media investments, personal care brands, Indian advertising, economic slowdown marketing, consumer engagement, storytelling in advertising, marketing consistency</media:keywords>
</item>

<item>
<title>Naukri’s IPL Campaign: A Bold Nod to Gen Z’s Job&#45;Hopping Culture</title>
<link>https://brands.in/naukris-ipl-campaign-a-bold-nod-to-gen-zs-job-hopping-culture</link>
<guid>https://brands.in/naukris-ipl-campaign-a-bold-nod-to-gen-zs-job-hopping-culture</guid>
<description><![CDATA[ Naukri’s IPL campaign embraces Gen Z’s job-hopping culture, highlighting career flexibility, ambition, and modern professional values with bold messaging. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681c399cc6c22.jpg" length="57525" type="image/jpeg"/>
<pubDate>Thu, 08 May 2025 20:57:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Naukri, job-hopping, Gen Z, IPL ads, career growth, professional freedom, employee mindset, job platforms, new-age professionals, Indian job market, career choices, workplace culture, job ads, job seekers, young professionals, employer branding, work-life values, job switching, corporate culture, recruitment trends</media:keywords>
</item>

<item>
<title>Shreyas Iyer Joins InCred to Lead New Campaign on Financial Wisdom</title>
<link>https://brands.in/shreyas-iyer-joins-incred-to-lead-new-campaign-on-financial-wisdom</link>
<guid>https://brands.in/shreyas-iyer-joins-incred-to-lead-new-campaign-on-financial-wisdom</guid>
<description><![CDATA[ InCred collaborates with cricket star Shreyas Iyer to roll out a new digital campaign aimed at spreading financial knowledge and smart money habits among young Indians. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681b0c7fb8803.jpg" length="54733" type="image/jpeg"/>
<pubDate>Wed, 07 May 2025 23:32:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>InCred, Shreyas Iyer, financial literacy, personal finance, financial awareness, digital campaign, investing, saving, money management, financial education, Gen Z finance, smart money moves, cricket and finance, budgeting tips, wealth solutions, tech-driven finance, young investors, digital storytelling, financial planning, money advice</media:keywords>
</item>

<item>
<title>Cosmo Sunshield Unveils #SweatWhereItCounts Campaign to Redefine Summer Comfort</title>
<link>https://brands.in/cosmo-sunshield-unveils-sweatwhereitcounts-campaign-to-redefine-summer-comfort</link>
<guid>https://brands.in/cosmo-sunshield-unveils-sweatwhereitcounts-campaign-to-redefine-summer-comfort</guid>
<description><![CDATA[ Cosmo Sunshield has launched its bold new campaign, #SweatWhereItCounts, focusing on real summer comfort and challenging the idea that sweating is always bad. The campaign promotes confidence, skin protection, and a feel-good summer experience. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681af3d259c8e.jpg" length="56955" type="image/jpeg"/>
<pubDate>Wed, 07 May 2025 21:47:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cosmo Sunshield, sunscreen, SPF 50+, summer skincare, sun protection, sweat-resistant, oily skin, comfort skincare, Indian climate, skincare routine, Gen Z skincare, beauty campaign, skincare empowerment, outdoor protection, daily sunscreen, skincare awareness, skincare marketing, conscious consumers, social media campaign, skin health</media:keywords>
</item>

<item>
<title>WPP Plans to Rebrand GroupM to WPP Media: A Strategic Shift in Global Media Operations</title>
<link>https://brands.in/wpp-plans-to-rebrand-groupm-to-wpp-media-a-strategic-shift-in-global-media-operations</link>
<guid>https://brands.in/wpp-plans-to-rebrand-groupm-to-wpp-media-a-strategic-shift-in-global-media-operations</guid>
<description><![CDATA[ WPP, one of the world’s largest advertising and communications companies, is reportedly planning to rebrand its media investment arm, GroupM, to &quot;WPP Media.&quot; This strategic move marks a new chapter in the company&#039;s efforts to streamline its brand architecture and consolidate its global influence in the media landscape ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6819b2b196245.jpg" length="74782" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 22:57:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WPP, GroupM, media rebranding, advertising agencies, WPP media division, branding strategy, digital media transformation, integrated media services, global advertising trends, media agency network, client communication, brand identity, marketing technology, media investments, media strategy, creative and media integration, advertising holding company, WPP leadership, agency structure, media innovation</media:keywords>
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<item>
<title>Atom Turns 5: India’s First Lockdown&#45;Launched Ad Agency Marks Strong 40% Annual Revenue Growth</title>
<link>https://brands.in/atom-turns-5-indias-first-lockdown-launched-ad-agency-marks-strong-40-annual-revenue-growth</link>
<guid>https://brands.in/atom-turns-5-indias-first-lockdown-launched-ad-agency-marks-strong-40-annual-revenue-growth</guid>
<description><![CDATA[ Born during India’s 2020 lockdown, Atom has emerged as a creative powerhouse, recording 40% annual revenue growth in just five years. This blog explores its journey, campaigns, culture, and future plans — proving that innovation and purpose can drive long-term success in the ad world. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6819b17c70be9.jpg" length="62889" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 22:52:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Atom agency, creative agency, advertising in India, digital campaigns, remote work culture, hybrid teams, influencer-led marketing, short-form content, branded content, creative innovation, mental health marketing, India advertising trends, digital transformation, Gen Z campaigns, content lab, immersive storytelling, award-winning campaigns, social impact marketing, brand storytelling, agency culture</media:keywords>
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<item>
<title>Urban Company Launches ‘Lambi Judai’ Campaign to Disrupt RO Servicing with Native RO</title>
<link>https://brands.in/urban-company-launches-lambi-judai-campaign-to-disrupt-ro-servicing-with-native-ro</link>
<guid>https://brands.in/urban-company-launches-lambi-judai-campaign-to-disrupt-ro-servicing-with-native-ro</guid>
<description><![CDATA[ Urban Company’s ‘Lambi Judai’ campaign takes a creative jab at outdated RO servicing with its innovative Native RO product—bringing timely service and better water quality to the forefront. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6819a155acb12.jpg" length="56149" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 21:42:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>RO service, Urban Company, Native RO, water purifier repair, RO maintenance, transparent pricing, technician visit, annual maintenance contract, RO filters, app booking service, water purifier brand comparison, service-first appliances, D2C appliances, home appliance servicing, campaign storytelling, humor in advertising, urban household needs, Indian water purifier brands, RO servicing issues, digital brand disruption</media:keywords>
</item>

<item>
<title>Amer Jaleel Raises Questions on Creative Originality in Recent Tea Ad Campaign</title>
<link>https://brands.in/amer-jaleel-raises-questions-on-creative-originality-in-recent-tea-ad-campaign</link>
<guid>https://brands.in/amer-jaleel-raises-questions-on-creative-originality-in-recent-tea-ad-campaign</guid>
<description><![CDATA[ Veteran adman Amer Jaleel has pointed out striking similarities between a Curativity pitch and Wagh Bakri’s released campaign, stirring debate on creative ethics and intellectual property in advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6819a03d8d723.jpg" length="79609" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 21:38:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>advertising controversy, campaign overlap, idea ownership, creative integrity, agency-client trust, pitch protection, ad industry ethics, original campaign concepts, intellectual capital, creative industry best practices, NDA agreements, ad pitch disputes, ad agency contracts, storytelling in ads, creative collaboration, Indian advertising news, marketing industry debate, agency pitch vulnerabilities, brand campaigns, idea plagiarism in ads</media:keywords>
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<item>
<title>Swiggy Instamart’s Mother’s Day Campaign Reminds Moms to “Add Themselves to the Cart”</title>
<link>https://brands.in/swiggy-instamarts-mothers-day-campaign-reminds-moms-to-add-themselves-to-the-cart</link>
<guid>https://brands.in/swiggy-instamarts-mothers-day-campaign-reminds-moms-to-add-themselves-to-the-cart</guid>
<description><![CDATA[ Swiggy Instamart’s heartwarming Mother’s Day ad flips the script on gifting by encouraging moms to prioritize self-care. The campaign urges mothers to take a moment for themselves—literally and metaphorically. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68199ee5cfc62.jpg" length="69918" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 21:32:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Swiggy Instamart, Mother&#039;s Day, self-care, digital campaign, gifting, ecommerce, emotional marketing, wellness products, online grocery shopping, women empowerment, user-generated content, brand storytelling, campaign strategy, app experience, push notifications, social media campaign, purpose-driven marketing, product curation, brand engagement, personal shopping experience</media:keywords>
</item>

<item>
<title>Parle Products Reinvents Marie Biscuits With a Name Recall Mission</title>
<link>https://brands.in/parle-products-reinvents-marie-biscuits-with-a-name-recall-mission</link>
<guid>https://brands.in/parle-products-reinvents-marie-biscuits-with-a-name-recall-mission</guid>
<description><![CDATA[ Parle Products is aiming to make ‘Parle Marie’ a household phrase with a renewed marketing push focused on brand recall, emotional connections, and consumer trust. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68199bad21767.jpg" length="67718" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 21:18:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parle Marie, biscuit branding, FMCG marketing, Indian snacks, brand recall, consumer loyalty, Parle Products, rural marketing, biscuit category India, digital advertising, emotional storytelling, shelf visibility, TV commercials, brand identity, food marketing strategy, packaging design, brand name repetition, brand competition, habitual purchase behavior, Indian household snacks</media:keywords>
</item>

<item>
<title>PharmEasy Returns to TV with Diagnostics Campaign After Three&#45;Year Gap</title>
<link>https://brands.in/pharmeasy-returns-to-tv-with-diagnostics-campaign-after-three-year-gap</link>
<guid>https://brands.in/pharmeasy-returns-to-tv-with-diagnostics-campaign-after-three-year-gap</guid>
<description><![CDATA[ PharmEasy re-enters the TV ad space after a three-year hiatus, unveiling a new diagnostics campaign aimed at building trust, awareness, and accessibility across Indian households. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681856b50744f.jpg" length="73731" type="image/jpeg"/>
<pubDate>Mon, 05 May 2025 22:12:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PharmEasy, diagnostics campaign, healthcare advertising, TV ads India, online pharmacy, digital health platforms, preventive care India, lab test booking, medical checkups, health awareness, home healthcare services, accredited labs, Indian healthcare startups, post-COVID health trends, wellness apps India, e-pharmacy, healthcare brand strategy, multilingual healthcare campaign, regional healthcare outreach, 360-degree media strategy</media:keywords>
</item>

<item>
<title>Bang in the Middle Turns 13: Still Wild, Still Growing, and Proudly Unconventional</title>
<link>https://brands.in/bang-in-the-middle-turns-13-still-wild-still-growing-and-proudly-unconventional</link>
<guid>https://brands.in/bang-in-the-middle-turns-13-still-wild-still-growing-and-proudly-unconventional</guid>
<description><![CDATA[ As Bang in the Middle celebrates 13 years, Co-founder Prathap Suthan reflects on the agency’s creative rebellion, unconventional spirit, and why it doesn’t need to “grow up” to stay relevant. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6815b4e7976a7.jpg" length="85171" type="image/jpeg"/>
<pubDate>Sat, 03 May 2025 22:17:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bang in the Middle, Prathap Suthan, creative agency, advertising, Indian ad agency, branding, storytelling, marketing strategy, campaign innovation, independent agency, creative freedom, ad industry India, agency anniversary, brand communication, unconventional marketing</media:keywords>
</item>

<item>
<title>AJIO&amp;apos;s &amp;apos;Offended Moms&amp;apos; Campaign Turns Bad Gifting into a Bold Fashion Statement</title>
<link>https://brands.in/ajios-offended-moms-campaign-turns-bad-gifting-into-a-bold-fashion-statement</link>
<guid>https://brands.in/ajios-offended-moms-campaign-turns-bad-gifting-into-a-bold-fashion-statement</guid>
<description><![CDATA[ AJIO&#039;s latest Mother’s Day campaign, “Offended Moms,” humorously calls out bad gifting habits and encourages thoughtful shopping with quirky storytelling and relatable moments. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6814b45b0df5b.jpg" length="58696" type="image/jpeg"/>
<pubDate>Sat, 03 May 2025 04:05:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AJIO, Offended Moms, Mother’s Day, fashion gifts, Indian moms, gifting ideas, lifestyle gifts, humorous ad campaigns, Indian e-commerce, modern motherhood, self-expression, gift better, thoughtful gifting, digital campaign, gifting culture in India</media:keywords>
</item>

<item>
<title>Siddhant Chaturvedi Drops Bars, Not Sales Pitches, in American Tourister’s Bold New Campaign</title>
<link>https://brands.in/siddhant-chaturvedi-drops-bars-not-sales-pitches-in-american-touristers-bold-new-campaign</link>
<guid>https://brands.in/siddhant-chaturvedi-drops-bars-not-sales-pitches-in-american-touristers-bold-new-campaign</guid>
<description><![CDATA[ American Tourister breaks the mold with a genre-defying campaign starring Bollywood actor Siddhant Chaturvedi. Discover how this rap-infused ad redefines celebrity endorsements by blending music, emotion, and modern branding. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68145819808ef.jpg" length="63124" type="image/jpeg"/>
<pubDate>Fri, 02 May 2025 21:29:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Siddhant Chaturvedi, American Tourister, music video ad, luggage brand, celebrity endorsement, brand storytelling, cultural marketing, Gen Z, millennial audience, creative campaign, advertising strategy, brand collaboration, emotional branding, influencer marketing, youth culture, rap marketing, digital content, campaign innovation, music and marketing, artistic advertising</media:keywords>
</item>

<item>
<title>Tilt Brand Solutions Sets New Standard: No More Than Two Agencies at a Pitch</title>
<link>https://brands.in/tilt-brand-solutions-sets-new-standard-no-more-than-two-agencies-at-a-pitch</link>
<guid>https://brands.in/tilt-brand-solutions-sets-new-standard-no-more-than-two-agencies-at-a-pitch</guid>
<description><![CDATA[ Tilt Brand Solutions challenges industry norms with a new pitch policy—limiting participation to just two agencies. The move emphasizes quality, transparency, and creative respect in agency-brand partnerships. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681456686b049.jpg" length="515157" type="image/jpeg"/>
<pubDate>Fri, 02 May 2025 21:22:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tilt Brand Solutions, creative agency, advertising pitches, pitch culture, branding consultancy, ethical practices, marketing industry, agency selection process, client engagement, strategic collaboration, creative time, pitch process, advertising reforms, agency participation, branding strategy, pitch evaluation, pitch fatigue, marketing ethics, pitch competition, agency-client relationships</media:keywords>
</item>

<item>
<title>Shah Rukh Khan Opens His Arms for a Cleaner India with Harpic</title>
<link>https://brands.in/shah-rukh-khan-opens-his-arms-for-a-cleaner-india-with-harpic</link>
<guid>https://brands.in/shah-rukh-khan-opens-his-arms-for-a-cleaner-india-with-harpic</guid>
<description><![CDATA[ Bollywood icon Shah Rukh Khan joins hands with Harpic to promote hygiene awareness in India. His signature gesture takes on a new meaning in a campaign that blends star power with social purpose. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6814544538be4.jpg" length="63969" type="image/jpeg"/>
<pubDate>Fri, 02 May 2025 21:12:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shah Rukh Khan, Harpic, toilet hygiene, sanitation, celebrity endorsement, cleanliness campaign, health awareness, Swachh Bharat, hygiene products, Indian households, mass marketing, germ-free toilets, toilet cleaning, responsible cleaning, public health messaging, brand purpose, rural hygiene, campaign film, community sanitation, household health</media:keywords>
</item>

<item>
<title>Cheil Unveils New Identity: Introducing Cheil SWA Group</title>
<link>https://brands.in/cheil-unveils-new-identity-introducing-cheil-swa-group</link>
<guid>https://brands.in/cheil-unveils-new-identity-introducing-cheil-swa-group</guid>
<description><![CDATA[ Cheil India rebrands as Cheil SWA Group, reflecting its expanded role across South-West Asia. Learn how this strategic shift strengthens its regional positioning and future growth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681329dacc28f.jpg" length="74367" type="image/jpeg"/>
<pubDate>Fri, 02 May 2025 00:00:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cheil India, Cheil SWA Group, South-West Asia marketing, regional branding, agency rebranding, cross-border collaboration, advertising network, marketing agency transformation, creative campaigns, digital strategy, multi-country marketing, brand storytelling, data-driven advertising, marketing leadership, integrated communications</media:keywords>
</item>

<item>
<title>Celebrating Inclusion: Godrej Consumer Products Unveils Inspiring Labour Day Film</title>
<link>https://brands.in/celebrating-inclusion-godrej-consumer-products-unveils-inspiring-labour-day-film</link>
<guid>https://brands.in/celebrating-inclusion-godrej-consumer-products-unveils-inspiring-labour-day-film</guid>
<description><![CDATA[ To mark Labour Day 2025, Godrej Consumer Products released a heartfelt film that champions diversity and inclusion in the Indian workforce. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68132d1241e3a.jpg" length="85242" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 23:37:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Godrej Consumer Products, Labour Day 2025, inclusive workforce, workplace diversity, employee appreciation, equal opportunity, sustainability, blue-collar workforce, employee dignity, social impact campaigns, HR inclusion policies, real people in brand films, corporate values, workplace representation, Indian brands and CSR</media:keywords>
</item>

<item>
<title>Rising Star Vaibhav Suryavanshi: What Brands Make the Perfect Fit for a Young Cricket Icon?</title>
<link>https://brands.in/rising-star-vaibhav-suryavanshi-cricket-icon</link>
<guid>https://brands.in/rising-star-vaibhav-suryavanshi-cricket-icon</guid>
<description><![CDATA[ As young cricket sensation Vaibhav Suryavanshi makes waves, brands from sportswear to education are eyeing partnerships. Here’s a look at what endorsements suit his age and image. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684bb8eb8956c.jpg" length="66461" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 23:20:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vaibhav Suryavanshi, young cricketer, brand endorsements, youth athletes, health and nutrition, kids fitness, sportswear brands, cricket gear, EdTech platforms, dairy products, energy food, family-friendly branding, responsible marketing, child influencers, brand ambassador opportunities</media:keywords>
</item>

<item>
<title>Joe Jonas and Heineken Tackle Digital Fatigue in a Refreshing New Campaign</title>
<link>https://brands.in/joe-jonas-new-campaign</link>
<guid>https://brands.in/joe-jonas-new-campaign</guid>
<description><![CDATA[ Joe Jonas partners with Heineken in the “Social Off Socials” campaign, encouraging people to unplug from social media and rediscover real-life connections. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68132eb2a54bd.jpg" length="81433" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 23:10:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Heineken, Joe Jonas, digital detox, social media burnout, offline lifestyle, screen-free events, social commentary, influencer culture, real-world connection, pop culture marketing, music campaign, brand awareness, lifestyle branding, phone addiction, modern socializing</media:keywords>
</item>

<item>
<title>Jordan Brand Blends Courtroom Drama with Basketball in New Luka Dončić Short Film</title>
<link>https://brands.in/jordan-brand-doncic-short-film</link>
<guid>https://brands.in/jordan-brand-doncic-short-film</guid>
<description><![CDATA[ Jordan Brand releases a creative short film featuring Luka Dončić in a mock courtroom trial, highlighting the launch of the Jordan Luka 4 sneakers with humor and storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684bb66ea941d.jpg" length="47536" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 22:47:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Luka Dončić, Jordan Brand, basketball marketing, sneaker culture, courtroom ad campaign, NBA lifestyle, Jordan sneakers, sports storytelling, basketball culture, signature shoes, brand campaign, athlete endorsement, sports advertising, basketball fashion, entertainment marketing</media:keywords>
</item>

<item>
<title>Sugee Group Celebrates Labour Day with Musical Tribute to Construction Workers</title>
<link>https://brands.in/sugee-group-celebrates-labour-day-with-musical-tribute-to-construction-workers</link>
<guid>https://brands.in/sugee-group-celebrates-labour-day-with-musical-tribute-to-construction-workers</guid>
<description><![CDATA[ On Labour Day, Sugee Group releases a heartfelt musical tribute celebrating the contribution of construction workers, combining music and real-life site sounds to honor the workforce that builds our cities. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6812d1e6827a6.jpg" length="115910" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 05:09:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sugee Group, construction workers, Labour Day, musical tribute, real estate campaign, worker appreciation, urban development, CSR initiative, building community, emotional branding, unsung heroes, infrastructure tribute, brand storytelling, construction life, industry acknowledgment</media:keywords>
</item>

<item>
<title>Deconstruct Launches Campaign to Make Sunscreen a Daily Skincare Habit</title>
<link>https://brands.in/deconstruct-launches-campaign-to-make-sunscreen-a-daily-skincare-habit</link>
<guid>https://brands.in/deconstruct-launches-campaign-to-make-sunscreen-a-daily-skincare-habit</guid>
<description><![CDATA[ Deconstruct encourages daily sunscreen use through an educational campaign and accessible product range, reshaping how sun protection fits into everyday skincare routines. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_68121957f3d15.jpg" length="358832" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 04:36:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Deconstruct, sunscreen, daily skincare, SPF, sun protection, skincare routine, oily skin, sensitive skin, anti-aging, environmental stress, public sun safety, sunscreen innovation, gel-based sunscreen, sunscreen habits, UV damage prevention</media:keywords>
</item>

<item>
<title>Mahindra Uses Mumbai’s Potholes as a Real&#45;World Test Track for Thar ROXX</title>
<link>https://brands.in/mahindra-turns-mumbais-potholes-into-a-test-track-for-the-thar-roxx-suv</link>
<guid>https://brands.in/mahindra-turns-mumbais-potholes-into-a-test-track-for-the-thar-roxx-suv</guid>
<description><![CDATA[ Mahindra uses Mumbai&#039;s pothole-ridden roads as a test track for the Thar ROXX SUV, showcasing its rugged performance and real-world durability in an innovative urban campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_68120afc21adf.jpg" length="576843" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 03:35:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mahindra, Thar ROXX, SUV, test drive, pothole roads, Mumbai monsoon, real-world conditions, off-road vehicle, city SUV, suspension, ground clearance, rugged build, driving experience, Indian roads, creative campaign</media:keywords>
</item>

<item>
<title>CashKaro&amp;apos;s #CoinsVSCashback Campaign Takes Aim at Complicated Reward Systems</title>
<link>https://brands.in/cashkaros-coinsvscashback-campaign-takes-aim-at-complicated-reward-systems</link>
<guid>https://brands.in/cashkaros-coinsvscashback-campaign-takes-aim-at-complicated-reward-systems</guid>
<description><![CDATA[ CashKaro’s #CoinsVSCashback campaign highlights the benefits of real cashback over virtual coins, calling for transparency and simplicity in online reward systems. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6811c28c6ecb8.jpg" length="435136" type="image/jpeg"/>
<pubDate>Wed, 30 Apr 2025 22:26:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CashKaro, cashback, reward coins, digital shopping, online rewards, ecommerce savings, transparent offers, shopping apps India, customer trust, savings platform, Swati Bhargava, digital campaigns, shopper education, Indian ecommerce, parody ad campaign</media:keywords>
</item>

<item>
<title>Stake Launches Bold New Ad Featuring Puneet Superstar, Poonam Pandey &amp;amp; Deepak Kalal</title>
<link>https://brands.in/stake-launches-bold-new-ad-featuring-puneet-superstar-poonam-pandey-deepak-kalal</link>
<guid>https://brands.in/stake-launches-bold-new-ad-featuring-puneet-superstar-poonam-pandey-deepak-kalal</guid>
<description><![CDATA[ Stake&#039;s latest ad campaign features viral stars Puneet Superstar, Poonam Pandey, and Deepak Kalal in a comedic sketch that blends internet culture with online betting buzz. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6811be83bd9a9.jpg" length="522227" type="image/jpeg"/>
<pubDate>Wed, 30 Apr 2025 22:09:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Stake, online betting, viral campaign, Puneet Superstar, Poonam Pandey, Deepak Kalal, influencer marketing, Gen Z humor, meme culture, digital advertising, controversial marketing, internet personalities, cricket and betting, short-form content, social media ads</media:keywords>
</item>

<item>
<title>Havas Media India Secures Integrated Media Mandate for Magicbricks</title>
<link>https://brands.in/havas-media-india-secures-integrated-media-mandate-for-magicbricks</link>
<guid>https://brands.in/havas-media-india-secures-integrated-media-mandate-for-magicbricks</guid>
<description><![CDATA[ Havas Media India wins the media duties for Magicbricks, signaling a strategic push in real estate advertising. Learn how this partnership could reshape property marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6811b45298c48.jpg" length="73819" type="image/jpeg"/>
<pubDate>Wed, 30 Apr 2025 21:26:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Magicbricks, Havas Media India, real estate marketing, property portals, digital advertising, media mandate, performance marketing, integrated media strategy, consumer engagement, Indian property market, real estate advertising, omnichannel campaigns, media planning, property search trends, brand outreach</media:keywords>
</item>

<item>
<title>DP World and Delhi Capitals Celebrate the Transformative Power of Cricket</title>
<link>https://brands.in/dp-world-and-delhi-capitals-celebrate-the-transformative-power-of-cricket</link>
<guid>https://brands.in/dp-world-and-delhi-capitals-celebrate-the-transformative-power-of-cricket</guid>
<description><![CDATA[ DP World and Delhi Capitals launch a campaign celebrating cricket&#039;s transformative impact, using technology and storytelling to inspire young players and empower communities. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6812d2aa5c730.jpg" length="86848" type="image/jpeg"/>
<pubDate>Wed, 30 Apr 2025 04:42:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DP World, Delhi Capitals, cricket, mentorship, grassroots sports, young athletes, community programs, innovation in cricket, cricket storytelling, cricket stars, sports technology, youth empowerment, cricket campaign, Indian cricket, sports and social impact</media:keywords>
</item>

<item>
<title>Alcon Launches PRECISION1® Contact Lenses in India with Focus on Comfort and Innovation</title>
<link>https://brands.in/alcon-launches-precision1-contact-lenses-in-india-with-focus-on-comfort-and-innovation</link>
<guid>https://brands.in/alcon-launches-precision1-contact-lenses-in-india-with-focus-on-comfort-and-innovation</guid>
<description><![CDATA[ Alcon introduces PRECISION1® contact lenses in India, featuring SMARTSURFACE® Technology for superior all-day comfort, alongside the lifestyle-focused &#039;Switch to PRECISION1&#039; campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68133019b08b3.jpg" length="82452" type="image/jpeg"/>
<pubDate>Wed, 30 Apr 2025 04:38:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Alcon, PRECISION1, contact lenses, daily disposables, SMARTSURFACE, silicone hydrogel, vision care, digital eye strain, lifestyle lenses, eye health, optical products, screen time, comfort lenses, moisture retention, marketing campaign India</media:keywords>
</item>

<item>
<title>DP World and Delhi Capitals Release New Film Celebrating Cricket’s Transformative Power</title>
<link>https://brands.in/dp-world-and-delhi-capitals-release-new-film-celebrating-crickets-transformative-power</link>
<guid>https://brands.in/dp-world-and-delhi-capitals-release-new-film-celebrating-crickets-transformative-power</guid>
<description><![CDATA[ DP World and Delhi Capitals launch a powerful new film highlighting cricket’s role in inspiring young talent and building inclusive communities through innovation and mentorship. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681331515c1a1.jpg" length="80042" type="image/jpeg"/>
<pubDate>Wed, 30 Apr 2025 04:33:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DP World, Delhi Capitals, cricket film, grassroots cricket, youth empowerment, cricket mentorship, social impact, Indian cricket, holographic technology, cricket innovation, sports storytelling, community development, cricket legends, cricket sponsorship, inspiring sports content</media:keywords>
</item>

<item>
<title>ASCI Updates Influencer Guidelines: Clarifying Roles in Health and Finance Sectors</title>
<link>https://brands.in/asci-updates-influencer-guidelines-clarifying-roles-in-health-and-finance-sectors</link>
<guid>https://brands.in/asci-updates-influencer-guidelines-clarifying-roles-in-health-and-finance-sectors</guid>
<description><![CDATA[ ASCI revises influencer guidelines, distinguishing between general promotions and technical advice in health and finance sectors, emphasizing the need for appropriate qualifications and clear disclosures ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68131d2de0739.jpg" length="436999" type="image/jpeg"/>
<pubDate>Tue, 29 Apr 2025 23:04:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ASCI, influencer marketing, health influencers, finance influencers, content disclosure, promotional content, technical advice, SEBI registration, nutrition advice, medical credentials, influencer qualifications, advertising transparency, social media content rules, brand collaboration, influencer content compliance</media:keywords>
</item>

<item>
<title>Britannia Unveils “One More Please” Campaign for The Laughing Cow Cheese</title>
<link>https://brands.in/britannia-unveils-one-more-please-campaign-for-the-laughing-cow-cheese</link>
<guid>https://brands.in/britannia-unveils-one-more-please-campaign-for-the-laughing-cow-cheese</guid>
<description><![CDATA[ Britannia launches the “One More Please” campaign for The Laughing Cow cheese, emphasizing its enhanced creaminess and smoother texture, tailored for Indian consumers.​ ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68130cf2377f2.jpg" length="478711" type="image/jpeg"/>
<pubDate>Tue, 29 Apr 2025 22:57:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Laughing Cow, Britannia Industries, cheese campaign, creamier cheese, Indian snacks, cheese varieties, cheese nutrition, Schbang agency, Abhishek Sinha, dairy innovation, cheese texture, cheese in India, cheese spreads, cheese cubes, cheese for Indian households</media:keywords>
</item>

<item>
<title>ZOIL Welcomes Milind Soman as Brand Ambassador to Promote Health&#45;First Cooking</title>
<link>https://brands.in/zoil-welcomes-milind-soman-as-brand-ambassador-to-promote-health-first-cooking</link>
<guid>https://brands.in/zoil-welcomes-milind-soman-as-brand-ambassador-to-promote-health-first-cooking</guid>
<description><![CDATA[ ZOIL partners with Milind Soman to promote zero-oil cooking in India, encouraging a shift toward flavorful, healthier meals prepared without oil, cream, or butter. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68130c52dd8a1.jpg" length="399888" type="image/jpeg"/>
<pubDate>Tue, 29 Apr 2025 22:53:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Milind Soman, ZOIL, zero oil cooking, oil-free meals, healthy food, Indian wellness brands, fitness ambassador, clean eating, culinary wellness, mindful eating, Suman Bharti, Indian food innovation, health campaigns India, food without oil, oil-free lifestyle</media:keywords>
</item>

<item>
<title>Kriti Sanon and Zouk&amp;apos;s &amp;apos;A Bagful of You&amp;apos; Campaign Celebrate the Spirit of the Modern Indian Woman</title>
<link>https://brands.in/kriti-sanon-and-zouks-a-bagful-of-you-campaign-celebrate-the-spirit-of-the-modern-indian-woman</link>
<guid>https://brands.in/kriti-sanon-and-zouks-a-bagful-of-you-campaign-celebrate-the-spirit-of-the-modern-indian-woman</guid>
<description><![CDATA[ Zouk teams up with Kriti Sanon for the &quot;A Bagful of You&quot; campaign, celebrating the strength, individuality, and evolving spirit of the modern Indian woman through cruelty-free, stylish bags. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680da154b613f.jpg" length="103215" type="image/jpeg"/>
<pubDate>Sun, 27 Apr 2025 01:10:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zouk, Kriti Sanon, handbags, cruelty-free fashion, Indian craftsmanship, sustainable style, women&#039;s accessories, fashion campaign, individuality, ethical fashion, personal style, women empowerment, modern lifestyle, stylish bags, Indian fashion brand</media:keywords>
</item>

<item>
<title>Bhumi Pednekar Teams Up with PEDIGREE® to Champion Pet Nutrition as an Act of Love</title>
<link>https://brands.in/bhumi-pednekar-teams-up-with-pedigree-to-champion-pet-nutrition-as-an-act-of-love</link>
<guid>https://brands.in/bhumi-pednekar-teams-up-with-pedigree-to-champion-pet-nutrition-as-an-act-of-love</guid>
<description><![CDATA[ Bollywood actress Bhumi Pednekar partners with PEDIGREE® India in a heartwarming campaign that celebrates pet nutrition as an expression of love, promoting the importance of complete and balanced meals for dogs. ]]></description>
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<pubDate>Sat, 26 Apr 2025 23:35:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>pet care, dog food, Bhumi Pednekar, PEDIGREE India, pet nutrition, pet campaign, wet dog food, dog lovers, Indian pet parents, dog meals, pet wellness, pet food marketing, MARS Petcare, pet bonding, dog-friendly parks</media:keywords>
</item>

<item>
<title>Britannia Gobbles&amp;apos; New Ad: Iconic TV Detectives Join the &amp;apos;Cakes Investigation Department&amp;apos;</title>
<link>https://brands.in/britannia-gobbles-new-ad-iconic-tv-detectives-join-the-cakes-investigation-department</link>
<guid>https://brands.in/britannia-gobbles-new-ad-iconic-tv-detectives-join-the-cakes-investigation-department</guid>
<description><![CDATA[ Britannia Gobbles&#039; new ad transforms iconic TV detectives into cake investigators, showcasing the irresistible softness and new flavors of Gobbles cakes in a fun, playful campaign. ]]></description>
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<pubDate>Sat, 26 Apr 2025 23:27:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Britannia, Gobbles, cakes, CID, detectives, advertising, marketing, nostalgia, flavor, softness, packaging, humor, television, chocolate, fruit, pineapple, orange, milk, butter, snack, India</media:keywords>
</item>

<item>
<title>Riding the K&#45;Wave: LOTTE Brings Korean&#45;Inspired 4D Ice Cream &amp;apos;Krunch&amp;apos; to India</title>
<link>https://brands.in/riding-the-k-wave-lotte-brings-korean-inspired-4d-ice-cream-krunch-to-india</link>
<guid>https://brands.in/riding-the-k-wave-lotte-brings-korean-inspired-4d-ice-cream-krunch-to-india</guid>
<description><![CDATA[ LOTTE launches Krunch, a Korean-inspired 4D ice cream bar in India, offering a multi-sensory, bold flavor experience with yogurt, berry, and chocolate flavors. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680da4bf218da.jpg" length="108583" type="image/jpeg"/>
<pubDate>Sat, 26 Apr 2025 23:23:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Krunch, ice cream, LOTTE, K-wave, Korean food, yogurt berry, choco berry, choco vanilla, Gen Z, millennials, texture, flavor, retail, Blinkit, Swiggy Instamart, Zepto, influencer marketing, dessert trends, food innovation, digital campaign, India</media:keywords>
</item>

<item>
<title>ABBY Awards 2025: Five New Jury Chairs Announced for Major Categories</title>
<link>https://brands.in/abby-awards-2025-36</link>
<guid>https://brands.in/abby-awards-2025-36</guid>
<description><![CDATA[ The ABBY Awards 2025 names five new jury chairs across key categories, including broadcasting, technology, PR, green advertising, and healthcare. Discover who will be leading the panels at India’s biggest advertising celebration. ]]></description>
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<pubDate>Sat, 26 Apr 2025 23:09:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ABBY Awards, advertising, creativity, Goafest, jury chairs, media, public relations, sustainability, technology, healthcare, broadcasting, innovation, recognition, communications, campaigns, creative industry, India, marketing, awards event, storytelling</media:keywords>
</item>

<item>
<title>Pepsi and David Beckham Celebrate the Power of Personal Choices in New Campaign</title>
<link>https://brands.in/pepsi-and-david-beckham-celebrate-the-power-of-personal-choices-in-new-campaign</link>
<guid>https://brands.in/pepsi-and-david-beckham-celebrate-the-power-of-personal-choices-in-new-campaign</guid>
<description><![CDATA[ Pepsi’s latest campaign with David Beckham celebrates the power of personal choices, focusing on individuality, authenticity, and self-expression. Learn more about the refreshing new move. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680da617634de.jpg" length="87498" type="image/jpeg"/>
<pubDate>Sat, 26 Apr 2025 22:27:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pepsi new campaign, David Beckham Pepsi ad, Pepsi personal choices campaign, Pepsi 2025 campaign, Pepsi Beckham collaboration, Pepsi individuality campaign</media:keywords>
</item>

<item>
<title>Alia Bhatt Collaborates with Her Mimic Chandni for L&amp;apos;Oréal: A Groundbreaking Brand Partnership</title>
<link>https://brands.in/alia-bhatt-collaborates-with-her-mimic-chandni-for-loreal-a-groundbreaking-brand-partnership</link>
<guid>https://brands.in/alia-bhatt-collaborates-with-her-mimic-chandni-for-loreal-a-groundbreaking-brand-partnership</guid>
<description><![CDATA[ In a groundbreaking marketing move, Bollywood star Alia Bhatt has partnered with social media sensation Chandni, known for her spot-on impersonations of the actress, for L&#039;Oréal&#039;s innovative &quot;Original You, Extraordinary You&quot; campaign. This unique collaboration bridges traditional celebrity endorsements with digital influence, celebrating both authenticity and creative imitation. The multi-platform campaign features the duo in playful scenarios that highlight their similarities while embracing their distinct identities, generating substantial buzz across social media with hashtags like #OriginalExtraordinary and #AliaMeetsChandni trending shortly after launch. Beyond its commercial appeal, the partnership sparks meaningful conversations about originality, imitation as art, and the evolving landscape of celebrity culture in the digital age. ]]></description>
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<pubDate>Fri, 25 Apr 2025 09:13:13 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Alia Bhatt L&#039;Oréal campaign, Chandni mimic collaboration, celebrity impersonator partnership, Original You Extraordinary You, Bollywood beauty endorsement, L&#039;Oréal India influencer marketing, Alia Bhatt Chandni duo, social media impersonation, digital celebrity culture, beauty brand innovation, Bollywood brand collaboration, authentic marketing campaign, celebrity mimic endorsement, beauty influencer partnership, viral marketing India, celebrity doppelgänger campaign, female talent celebration</media:keywords>
</item>

<item>
<title>Agoda and Atlys Partner to Revolutionize International Travel Experience</title>
<link>https://brands.in/agoda-and-atlys-partner-to-revolutionize-international-travel-experience</link>
<guid>https://brands.in/agoda-and-atlys-partner-to-revolutionize-international-travel-experience</guid>
<description><![CDATA[ Agoda and Atlys announce a groundbreaking partnership that integrates visa processing directly into travel booking, eliminating bureaucratic hurdles and allowing travelers to focus on discovery and exploration through an innovative platform that automatically checks requirements, simplifies documentation, and provides personalized guidance based on nationality and destination. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6806cb53487ee.jpg" length="82658" type="image/jpeg"/>
<pubDate>Tue, 22 Apr 2025 14:45:15 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Agoda Atlys partnership, simplified travel booking, visa integration travel, international travel streamlined, digital travel solutions, travel booking innovation, seamless visa process, Omri Morgenshtern, Mohak Nahta, travel technology integration, global travel simplified, vacation planning tools, travel bureaucracy solutions, frictionless international travel, travel booking ecosystem</media:keywords>
</item>

<item>
<title>Global Sports Icons Messi and Dhoni Unite for Lay&amp;apos;s Epic &amp;apos;No Lay&amp;apos;s, No Game&amp;apos; Campaign</title>
<link>https://brands.in/messi-and-dhoni-unite</link>
<guid>https://brands.in/messi-and-dhoni-unite</guid>
<description><![CDATA[ Lay&#039;s historic &#039;No Lay&#039;s, No Game&#039; ad campaign brings together football icon Lionel Messi and cricket legend MS Dhoni for the first time on screen. The digital-first campaign showcases both sports stars in a humorous scenario where their games cannot begin without Lay&#039;s chips, creating a cultural moment that bridges football and cricket fandoms globally. The ad has generated millions of views and significant social media engagement while setting new standards for cross-sport marketing collaborations. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_68054ad94026d.jpg" length="116421" type="image/jpeg"/>
<pubDate>Mon, 21 Apr 2025 11:26:02 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Messi Dhoni Lay&#039;s ad, No Lay&#039;s No Game campaign, Lionel Messi MS Dhoni commercial, Lay&#039;s sports marketing, cricket football collaboration, PepsiCo advertising, global sports icons ad, cross-sport marketing, Lay&#039;s digital campaign, Messi Dhoni together, sports celebrity endorsement, viral sports advertisement, Lay&#039;s brand campaign 2025, international sports collaboration, football cricket marketing</media:keywords>
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<title>GANT India Announces Strategic Partnership with Emporiom Digital to Accelerate Digital Transformation</title>
<link>https://brands.in/gant-india-announces-strategic-partnership-with-emporiom-digital-to-accelerate-digital-transformation</link>
<guid>https://brands.in/gant-india-announces-strategic-partnership-with-emporiom-digital-to-accelerate-digital-transformation</guid>
<description><![CDATA[ Premium lifestyle brand GANT India has formed a strategic partnership with Emporiom Digital to revolutionize its digital presence across the Indian market. This comprehensive collaboration focuses on enhancing e-commerce capabilities, implementing data-driven marketing strategies, reimagining content approaches, and creating seamless omnichannel experiences. The partnership aims to capture growth in India&#039;s rapidly expanding premium fashion segment by combining GANT&#039;s heritage and brand prestige with Emporiom Digital&#039;s technological expertise to deliver sophisticated digital experiences that resonate with India&#039;s discerning consumers. ]]></description>
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<pubDate>Mon, 21 Apr 2025 10:59:50 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>GANT India digital transformation, Emporiom Digital partnership, premium fashion e-commerce India, luxury brand digital strategy, GANT online growth, fashion digital marketing India, omnichannel retail strategy, premium lifestyle brands India, e-commerce optimization, data-driven fashion marketing, GANT brand digital presence, fashion retail technology, premium consumer experience, digital transformation fashion brands, GANT Emporiom collaboration</media:keywords>
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<item>
<title>VDO.AI Launches Innovative Cricket&#45;Themed Ad Formats to Boost IPL Campaigns</title>
<link>https://brands.in/vdoai-launches-innovative-cricket-themed-ad-formats-to-boost-ipl-campaigns</link>
<guid>https://brands.in/vdoai-launches-innovative-cricket-themed-ad-formats-to-boost-ipl-campaigns</guid>
<description><![CDATA[ VDO.AI introduces innovative cricket-themed advertising formats specifically designed for IPL campaigns, featuring dynamic scoreboard overlays, player metrics, and match-triggered ads that deliver significantly higher engagement rates. Discover how these AI-powered solutions are helping brands capitalize on cricket fever while enhancing viewer experience across digital platforms. ]]></description>
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<pubDate>Mon, 21 Apr 2025 08:59:14 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>VDO.AI cricket ads, IPL advertising formats, cricket-themed digital ads, IPL marketing solutions, sports advertising technology, dynamic cricket ad formats, real-time IPL advertising, cricket scoreboard overlays, match moment triggers, IPL campaign optimization, fantasy cricket advertising, sports contextual advertising, AI-powered ad formats, IPL season marketing, cricket advertising innovations, digital IPL campaigns</media:keywords>
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