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<title>Brands.in &#45; : News</title>
<link>https://brands.in/rss/category/news-15</link>
<description>Brands.in &#45; : News</description>
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<item>
<title>Habits Over Marks: Glendale International School and Gozoop Creative&amp;apos;s Social Experiment Is Asking the Question Indian Education Has Been Avoiding</title>
<link>https://brands.in/blogglendale-international-school-gozoop-creative-habits-campaign-social-experiment</link>
<guid>https://brands.in/blogglendale-international-school-gozoop-creative-habits-campaign-social-experiment</guid>
<description><![CDATA[ Glendale International School and Gozoop Creative&#039;s &#039;The Habits&#039; campaign uses a social experiment to challenge India&#039;s marks-first education mindset and spark a vital conversation. ]]></description>
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<pubDate>Sat, 18 Apr 2026 17:46:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Glendale International School campaign, Gozoop Creative social experiment, The Habits campaign, Leader In Me programme, Global Schools Group, habit-based learning India, education marketing India, Stephen Covey schools, holistic education campaign, Hyderabad international school</media:keywords>
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<item>
<title>Amazon Prime Video&amp;apos;s Matka King Campaign with Artist Rob Is Rewriting the Rules of Content Promotion</title>
<link>https://brands.in/blogamazon-prime-video-matka-king-harun-robert-rob-art-installation-campaign</link>
<guid>https://brands.in/blogamazon-prime-video-matka-king-harun-robert-rob-art-installation-campaign</guid>
<description><![CDATA[ Amazon Prime Video partners with artist Rob for a first-of-its-kind 40ft art installation to promote Matka King, starring Vijay Verma — redefining OTT campaign storytelling in India. ]]></description>
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<pubDate>Sat, 18 Apr 2026 17:04:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon Prime Video Matka King, Harun Robert Rob artist, Vijay Verma series, OTT content promotion India, art installation campaign, branded storytelling India, creator economy, Amazon Prime Video campaign 2026, Rob Art Guy, innovative marketing</media:keywords>
</item>

<item>
<title>Freedom Sunflower Oil&amp;apos;s New TVC Puts Siddu Jonnalagadda Right in the Heart of the Telugu Kitchen</title>
<link>https://brands.in/blogfreedom-sunflower-oil-siddu-jonnalagadda-tvc-telugu-campaign</link>
<guid>https://brands.in/blogfreedom-sunflower-oil-siddu-jonnalagadda-tvc-telugu-campaign</guid>
<description><![CDATA[ Freedom Refined Sunflower Oil&#039;s new TVC with Siddu Jonnalagadda celebrates Telugu kitchen culture and family togetherness with a peppy jingle and emotional storytelling. ]]></description>
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<pubDate>Sat, 18 Apr 2026 16:37:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Freedom Sunflower Oil, Siddu Jonnalagadda, Freedom Refined Sunflower Oil TVC, Telugu kitchen campaign, Gemini Edibles Fats, FMCG advertising India, regional brand marketing, sunflower oil brand India, Freedom tho intinta, Telugu household campaign</media:keywords>
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<item>
<title>Philips OneBlade Taps Ahaan Panday to Tell Gen Z: Your Grooming Rules, Your Way</title>
<link>https://brands.in/blogphilips-oneblade-ahaan-panday-brand-ambassador-built-different-gen-z-grooming</link>
<guid>https://brands.in/blogphilips-oneblade-ahaan-panday-brand-ambassador-built-different-gen-z-grooming</guid>
<description><![CDATA[ Philips OneBlade appoints Ahaan Panday as Brand Ambassador and launches the &#039;Built Different&#039; campaign, targeting Gen Z grooming culture with a platform built on individuality and self-expression. ]]></description>
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<pubDate>Sat, 18 Apr 2026 16:20:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Philips OneBlade, Ahaan Panday, Built Different, Philips Personal Health India, Smit Shukla, Gen Z grooming, brand ambassador India, grooming campaign, personal care marketing, youth marketing India, OneBlade technology</media:keywords>
</item>

<item>
<title>Britannia Tiger Krunch&amp;apos;s Tiger Hero Hunt Turns Anti&#45;Bullying Awareness Into a Game Every Child Wants to Play</title>
<link>https://brands.in/blogbritannia-tiger-krunch-tiger-hero-hunt-bullying-awareness-campaign</link>
<guid>https://brands.in/blogbritannia-tiger-krunch-tiger-hero-hunt-bullying-awareness-campaign</guid>
<description><![CDATA[ Britannia Tiger Krunch launches Tiger Hero Hunt — a WhatsApp-based interactive campaign by VML helping children identify bullying through gamified storytelling and AI-personalised comic strips. ]]></description>
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<pubDate>Sat, 18 Apr 2026 13:00:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Britannia Tiger Krunch, Tiger Hero Hunt, bullying awareness campaign, VML India, Champak, WhatsApp campaign, AI personalisation, children&#039;s marketing, on-pack activation, interactive storytelling, FMCG India, purpose-led marketing</media:keywords>
</item>

<item>
<title>India&amp;apos;s Consumption Is No Longer One&#45;Size&#45;Fits&#45;All: MRSI Decodes the New Growth Reality</title>
<link>https://brands.in/blogmrsi-india-consumption-shift-rural-urban-brand-strategy</link>
<guid>https://brands.in/blogmrsi-india-consumption-shift-rural-urban-brand-strategy</guid>
<description><![CDATA[ MRSI webinar reveals India&#039;s consumption shift — rural volume growth, urban premiumisation, and why region-specific brand strategies are now essential for Indian marketers. ]]></description>
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<pubDate>Sat, 18 Apr 2026 12:45:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MRSI, India consumption shift, rural FMCG growth, urban premiumisation, NielsenIQ India, Worldpanel Numerator, RSPL, regional marketing strategy, rural India branding, income-led consumption, non-metro markets, hyperlocal marketing, pack size strategy, Indian consumer behaviour</media:keywords>
</item>

<item>
<title>HMD Signs Raghav Juyal as Brand Ambassador for Its Next Smartphone Wave</title>
<link>https://brands.in/bloghmd-raghav-juyal-brand-ambassador-smartphone-campaign-2026</link>
<guid>https://brands.in/bloghmd-raghav-juyal-brand-ambassador-smartphone-campaign-2026</guid>
<description><![CDATA[ HMD signs Raghav Juyal as brand ambassador for its new smartphone lineup, launching exclusively on Flipkart with a 360-degree Gen Z campaign built around reinvention and human-centric innovation. ]]></description>
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<pubDate>Sat, 18 Apr 2026 12:32:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HMD, Raghav Juyal, brand ambassador, HMD smartphones India, Gen Z marketing, Flipkart exclusive launch, smartphone campaign 2026, HMD reinvention, youth marketing India, Rajasthan Royals IPL, human-centric innovation, HMD India 2026</media:keywords>
</item>

<item>
<title>Rotoris Names Arshdeep Singh &amp;apos;The ROTORIS Man&amp;apos; for IPL 2026</title>
<link>https://brands.in/blogrotoris-arshdeep-singh-ipl-2026-campaign-rotoris-man</link>
<guid>https://brands.in/blogrotoris-arshdeep-singh-ipl-2026-campaign-rotoris-man</guid>
<description><![CDATA[ Rotoris names Arshdeep Singh as The ROTORIS Man and face of its IPL 2026 campaign, anchoring the partnership to his historic 100-wicket milestone for Punjab Kings. ]]></description>
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<pubDate>Sat, 18 Apr 2026 10:50:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rotoris, Arshdeep Singh, IPL 2026, The ROTORIS Man, Punjab Kings, premium watch brand India, cricket brand ambassador, IPL campaign 2026, moment marketing, sports brand partnership, luxury watch India, 100 wickets Punjab Kings</media:keywords>
</item>

<item>
<title>PEDIGREE Taps Jemimah Rodrigues to Redefine How India Feeds Its Dogs</title>
<link>https://brands.in/blogpedigree-jemimah-rodrigues-gravy-dog-food-campaign-india</link>
<guid>https://brands.in/blogpedigree-jemimah-rodrigues-gravy-dog-food-campaign-india</guid>
<description><![CDATA[ PEDIGREE® launches a digital-first campaign in India with Jemimah Rodrigues, positioning PEDIGREE® Gravy as a complete, science-backed everyday meal for dogs. ]]></description>
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<pubDate>Sat, 18 Apr 2026 10:24:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PEDIGREE Gravy, Jemimah Rodrigues, Mars Pet Nutrition, wet dog food India, pet nutrition campaign, dog food campaign, Waltham Petcare Science Institute, digital-first campaign, pet care India, complete balanced meal, cricket brand ambassador, PEDIGREE India 2026</media:keywords>
</item>

<item>
<title>Moloco Brings AI&#45;Powered Performance Advertising to CTV — and App Marketers Should Pay Attention</title>
<link>https://brands.in/blogmoloco-performance-ctv-app-marketers-ai-advertising-launch</link>
<guid>https://brands.in/blogmoloco-performance-ctv-app-marketers-ai-advertising-launch</guid>
<description><![CDATA[ Moloco launches AI-powered Performance CTV for app marketers — bringing real-time optimisation and mobile-level attribution to connected television advertising for the first time. ]]></description>
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<pubDate>Fri, 17 Apr 2026 11:23:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Moloco Performance CTV, CTV advertising app marketers, connected TV performance ads, AI advertising CTV, app install CTV campaigns, mobile measurement CTV, CTV ad spend 2026</media:keywords>
</item>

<item>
<title>Rado Names Smriti Mandhana as Friend of the Brand — And the Fit Is Flawless</title>
<link>https://brands.in/blogrado-smriti-mandhana-friend-of-the-brand-2026</link>
<guid>https://brands.in/blogrado-smriti-mandhana-friend-of-the-brand-2026</guid>
<description><![CDATA[ Rado names Smriti Mandhana as Friend of the Brand — a precision-matched partnership between Swiss watchmaking innovation and Indian cricket&#039;s most iconic athlete. ]]></description>
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<pubDate>Fri, 17 Apr 2026 11:17:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rado Smriti Mandhana, Friend of the Brand, Rado cricket partnership, women&#039;s cricket brand endorsement India, Rado True Square Open Heart, luxury watch India cricket, Smriti Mandhana brand ambassador</media:keywords>
</item>

<item>
<title>PV Sindhu, Harmanpreet Kaur, and PUMA Turn Bengaluru Into India&amp;apos;s Biggest HYROX Moment Yet</title>
<link>https://brands.in/blogpuma-hyrox-bengaluru-pv-sindhu-harmanpreet-kaur-fitness-race</link>
<guid>https://brands.in/blogpuma-hyrox-bengaluru-pv-sindhu-harmanpreet-kaur-fitness-race</guid>
<description><![CDATA[ PV Sindhu competes and Harmanpreet Kaur supports at PUMA x HYROX Bengaluru, which records 8,200+ participants and 166% growth. Here&#039;s what this fitness event means for Indian sports marketing. ]]></description>
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<pubDate>Wed, 15 Apr 2026 17:50:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PUMA HYROX India, PV Sindhu HYROX, Harmanpreet Kaur PUMA, HYROX Bengaluru, hybrid fitness race India, participative sport India, PUMA India marketing, fitness event Bengaluru, HYROX Deviate NITRO, sports marketing India</media:keywords>
</item>

<item>
<title>Shagun Seda Set to Join Apple India as Head of Marketing Communications After High&#45;Profile JioStar Exit</title>
<link>https://brands.in/blogshagun-seda-apple-india-head-marketing-communications-jiostar-exit</link>
<guid>https://brands.in/blogshagun-seda-apple-india-head-marketing-communications-jiostar-exit</guid>
<description><![CDATA[ Shagun Seda set to join Apple India as Head of Marketing Communications after high-profile JioStar exit. Former Netflix India leader brings billion-viewer IPL experience to Apple. Full story on brands.in. ]]></description>
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<pubDate>Wed, 15 Apr 2026 16:30:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shagun Seda, Apple India, Head Marketing Communications, JioStar, Netflix India, IPL 2025 marketing, Viacom18 Star India, technology brand India, premium marketing leadership, DDB Mudra, TBWA India, MullenLowe Lintas, Apple India 2026</media:keywords>
</item>

<item>
<title>Furlenco Brings Back Varun Krishnakumar as VP – Product &amp;amp; Technology to Power Rs. 1,000 Crore Growth Ambition</title>
<link>https://brands.in/blogfurlenco-varun-krishnakumar-vp-product-technology-ai-growth</link>
<guid>https://brands.in/blogfurlenco-varun-krishnakumar-vp-product-technology-ai-growth</guid>
<description><![CDATA[ Furlenco appoints Varun Krishnakumar as VP — Product and Technology to lead AI-first platform growth toward Rs. 1,000 crore revenue target. Full analysis and profile on brands.in. ]]></description>
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<pubDate>Wed, 15 Apr 2026 15:14:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Varun Krishnakumar, Furlenco, VP Product Technology, furniture rental India, AI platform innovation, IIM Kolkata, edtech AI, Furlenco revenue growth, consumer lifestyle brand, product leadership 2026, technology transformation India</media:keywords>
</item>

<item>
<title>JSW Sports Wins 3&#45;Year Bengal Pro T20 League Mandate: A Game&#45;Changer for Domestic Cricket Commerce</title>
<link>https://brands.in/blogjsw-sports-bengal-pro-t20-league-mandate-commercial-marketing-operations</link>
<guid>https://brands.in/blogjsw-sports-bengal-pro-t20-league-mandate-commercial-marketing-operations</guid>
<description><![CDATA[ JSW Sports secures a 3-year mandate to manage Bengal Pro T20 League&#039;s commercials, marketing and operations — here&#039;s what it means for Indian sports brand partnerships. ]]></description>
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<pubDate>Tue, 14 Apr 2026 13:45:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JSW Sports, Bengal Pro T20 League, Cricket Association of Bengal, Sourav Ganguly, sports sponsorship India, domestic T20 league, Divyanshu Singh, cricket marketing India, sports commerce 2026, regional cricket franchise India</media:keywords>
</item>

<item>
<title>MS Dhoni Joins Cars24&amp;apos;s Crashfree India as Goodwill Ambassador</title>
<link>https://brands.in/blogms-dhoni-cars24-crashfree-india-goodwill-ambassador</link>
<guid>https://brands.in/blogms-dhoni-cars24-crashfree-india-goodwill-ambassador</guid>
<description><![CDATA[ MS Dhoni joins Cars24&#039;s Crashfree India as Goodwill Ambassador. Here&#039;s what this road safety move means for Indian brands and cause-led marketing strategy. ]]></description>
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<pubDate>Tue, 14 Apr 2026 12:34:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MS Dhoni, Cars24, Crashfree India, road safety India, brand ambassador, cause marketing, Indian roads, traffic fatalities, Vikram Chopra, used car platform, road safety campaign, youth fatalities, responsible mobility, brand responsibility</media:keywords>
</item>

<item>
<title>Reel Se Real Star: How Birla Studios and Vi Are Rewriting India&amp;apos;s Talent Discovery Playbook</title>
<link>https://brands.in/blogreel-se-real-star-birla-studios-vi-mobile-talent-discovery-india</link>
<guid>https://brands.in/blogreel-se-real-star-birla-studios-vi-mobile-talent-discovery-india</guid>
<description><![CDATA[ Birla Studios and Vi launch Reel Se Real Star — India&#039;s first mobile-first acting talent discovery platform democratising cinema access for 200 million users nationwide. ]]></description>
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<pubDate>Tue, 14 Apr 2026 12:02:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reel Se Real Star, Birla Studios, Vodafone Idea Vi, mobile talent discovery India, acting talent platform, Ananya Birla, Abhijit Kishore, entertainment industry India, talent hunt 2026, democratising cinema India</media:keywords>
</item>

<item>
<title>Yami Gautam Dhar Joins Ofis Square: What This Move Says About India&amp;apos;s Coworking Boom</title>
<link>https://brands.in/blogofis-square-yami-gautam-dhar-brand-ambassador-coworking-india</link>
<guid>https://brands.in/blogofis-square-yami-gautam-dhar-brand-ambassador-coworking-india</guid>
<description><![CDATA[ Ofis Square appoints Yami Gautam Dhar as brand ambassador amid Delhi NCR expansion — here&#039;s what this move reveals about India&#039;s evolving coworking sector. ]]></description>
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<pubDate>Tue, 14 Apr 2026 10:00:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ofis Square, Yami Gautam Dhar, coworking India, flexible workspace Delhi NCR, brand ambassador 2026, managed office space, Saroj Mittal, India coworking sector, future of work India, workspace brand campaign</media:keywords>
</item>

<item>
<title>Coca&#45;Cola&amp;apos;s &amp;quot;Har Meal Aaaah&amp;quot; Campaign Turns Parotta into a Cultural Moment</title>
<link>https://brands.in/blogcoca-cola-har-meal-aaaah-mamitha-baiju-tamil-nadu-campaign</link>
<guid>https://brands.in/blogcoca-cola-har-meal-aaaah-mamitha-baiju-tamil-nadu-campaign</guid>
<description><![CDATA[ Coca-Cola&#039;s &quot;Har Meal Aaaah&quot; campaign featuring Mamitha Baiju uses Tamil Nadu&#039;s Parotta culture and the iconic &quot;Aaaah&quot; mnemonic to build hyperlocal brand resonance across India. ]]></description>
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<pubDate>Mon, 13 Apr 2026 18:00:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Coca-Cola Har Meal Aaaah, Mamitha Baiju Coca-Cola, Tamil Nadu food campaign, hyperlocal brand marketing India, Parotta Coca-Cola campaign, Ogilvy Studio X campaign, Coca-Cola India marketing, regional food storytelling, sonic brand identity, Karthik Subramanian Coca-Cola</media:keywords>
</item>

<item>
<title>Smriti Mandhana Joins ONE8 as Brand Ambassador in a Co&#45;Creation Partnership</title>
<link>https://brands.in/blogsmriti-mandhana-one8-brand-ambassador-agilitas-womens-sportswear</link>
<guid>https://brands.in/blogsmriti-mandhana-one8-brand-ambassador-agilitas-womens-sportswear</guid>
<description><![CDATA[ Agilitas onboards Smriti Mandhana as Brand Ambassador for ONE8 in a co-creation partnership focused on women&#039;s performance sportswear — joining Virat Kohli in the ONE8 ecosystem. ]]></description>
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<pubDate>Mon, 13 Apr 2026 17:45:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Smriti Mandhana ONE8 ambassador, Agilitas sportswear India, ONE8 women&#039;s performance wear, Virat Kohli Smriti Mandhana ONE8, women&#039;s cricket brand partnership, Indian sportswear brand, co-creation ambassador model, Abhishek Ganguly Agilitas, women&#039;s sports marketing India, WPL brand association</media:keywords>
</item>

<item>
<title>Raghuvar Seth Joins Allen Solly as AVP – Marketing at Aditya Birla Lifestyle Brands</title>
<link>https://brands.in/blograghuvar-seth-allen-solly-avp-marketing-aditya-birla-lifestyle-brands</link>
<guid>https://brands.in/blograghuvar-seth-allen-solly-avp-marketing-aditya-birla-lifestyle-brands</guid>
<description><![CDATA[ Aditya Birla Lifestyle Brands appoints Raghuvar Seth as AVP – Marketing for Allen Solly, bringing D2C, ecommerce, and omnichannel expertise to drive the fashion brand&#039;s next growth phase. ]]></description>
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<pubDate>Mon, 13 Apr 2026 17:35:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Raghuvar Seth Allen Solly, AVP Marketing appointment, Aditya Birla Lifestyle Brands, ABLBL marketing hire, TMRW D2C brands, omnichannel fashion marketing India, Allen Solly brand strategy, Tata Administrative Service, full-funnel performance marketing, fashion leadership India</media:keywords>
</item>

<item>
<title>WPP Explores Sale of PR Giant Burson in Major Restructuring Move</title>
<link>https://brands.in/blogwpp-burson-sale-restructuring-elevate28-pr-industry</link>
<guid>https://brands.in/blogwpp-burson-sale-restructuring-elevate28-pr-industry</guid>
<description><![CDATA[ WPP explores the sale of PR division Burson via Goldman Sachs as part of its Elevate28 restructuring — signalling a major shift in the global holding company model for marketers. ]]></description>
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<pubDate>Mon, 13 Apr 2026 17:09:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WPP Burson sale, Elevate28 strategy, Goldman Sachs WPP, PR agency restructuring, Cindy Rose WPP CEO, BCW Hill Knowlton merger, holding company model, WPP Creative division, PR industry consolidation, global advertising restructuring</media:keywords>
</item>

<item>
<title>Lubi Industries Renews SRH Partnership as Principal Sponsor for IPL 2026</title>
<link>https://brands.in/bloglubi-industries-srh-principal-sponsor-ipl-2026-partnership</link>
<guid>https://brands.in/bloglubi-industries-srh-principal-sponsor-ipl-2026-partnership</guid>
<description><![CDATA[ Lubi Industries renews principal sponsorship with SunRisers Hyderabad for IPL 2026 — featuring campaign films, on-ground activations, and cricket-led brand storytelling for a legacy manufacturer. ]]></description>
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<pubDate>Mon, 13 Apr 2026 16:58:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lubi Industries SRH partnership, SunRisers Hyderabad IPL 2026, principal sponsor IPL, Lubi pumps brand campaign, cricket sponsorship India, IPL brand activation, Ronak Porecha, manufacturing brand marketing, SRH campaign films, IPL fan engagement</media:keywords>
</item>

<item>
<title>Hero FinCorp&amp;apos;s &amp;apos;Nariyal Phodo, Sar Kyun?&amp;apos; Campaign Reframes AI Lending for IPL Audiences</title>
<link>https://brands.in/bloghero-fincorp-nariyal-phodo-sar-kyun-ipl-2026-campaign</link>
<guid>https://brands.in/bloghero-fincorp-nariyal-phodo-sar-kyun-ipl-2026-campaign</guid>
<description><![CDATA[ Hero FinCorp&#039;s IPL 2026 campaign &#039;Nariyal Phodo, Sar Kyun?&#039; uses humour and AI messaging to reframe lending — here&#039;s what marketers can learn from this fintech brand play. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc773c7601f.jpg" length="32286" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 10:33:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hero FinCorp IPL 2026, Nariyal Phodo Sar Kyun, Delhi Capitals Title Partner, AI lending India, Hero FinCorp campaign, fintech marketing IPL, AI-powered loans India, NBFC brand campaign 2026</media:keywords>
</item>

<item>
<title>Clinique India&amp;apos;s &amp;apos;Activate Your Glow&amp;apos; Campaign Champions the Power of Skincare Duos</title>
<link>https://brands.in/blogclinique-india-activate-your-glow-arjun-rampal-gabriella-demetriades</link>
<guid>https://brands.in/blogclinique-india-activate-your-glow-arjun-rampal-gabriella-demetriades</guid>
<description><![CDATA[ Clinique India&#039;s &#039;Activate Your Glow&#039; campaign features Arjun Rampal and Gabriella Demetriades promoting the Moisture Surge skincare duo. Here&#039;s the strategy behind it. ]]></description>
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<pubDate>Sat, 11 Apr 2026 17:25:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Clinique India, Activate Your Glow, Arjun Rampal, Gabriella Demetriades, Moisture Surge serum, 100H Auto-Replenishing Hydrator, premium skincare India, skincare duo campaign, science-backed beauty, hydration skincare 2026, Indian beauty marketing, prestige skincare</media:keywords>
</item>

<item>
<title>Tempest Advertising Wins Double Honours at IAA Olive Crown Awards 2026</title>
<link>https://brands.in/blogtempest-advertising-iaa-olive-crown-awards-2026-sustainability-campaigns</link>
<guid>https://brands.in/blogtempest-advertising-iaa-olive-crown-awards-2026-sustainability-campaigns</guid>
<description><![CDATA[ Tempest Advertising wins Gold and Silver at IAA Olive Crown Awards 2026 for campaigns on AI&#039;s water footprint and fish depletion. Here&#039;s what Indian brands can learn. ]]></description>
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<pubDate>Sat, 11 Apr 2026 17:16:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tempest Advertising, IAA Olive Crown Awards 2026, AI water consumption, sustainability advertising India, Surmai campaign, purposeful creativity, environmental campaigns, Indian advertising awards, Turab Lakdawala, green marketing India, AI environmental impact, press unreleased category</media:keywords>
</item>

<item>
<title>Reliance Jewels&amp;apos; Akshaya Tritiya Campaign Redefines Gold as a Smart Investment</title>
<link>https://brands.in/blogreliance-jewels-akshaya-tritiya-2026-smart-gold-campaign</link>
<guid>https://brands.in/blogreliance-jewels-akshaya-tritiya-2026-smart-gold-campaign</guid>
<description><![CDATA[ Reliance Jewels&#039; Akshaya Tritiya 2026 campaign featuring Gajraj Rao and Pratibha Ranta repositions gold as a smart investment. Here&#039;s what Indian brands can learn from this strategy. ]]></description>
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<pubDate>Sat, 11 Apr 2026 17:04:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reliance Jewels, Akshaya Tritiya 2026, Network Advertising, Gajraj Rao, Pratibha Ranta, smart gold investment India, festive jewellery campaign, gold price volatility, Laapataa Ladies, Indian jewellery marketing, traditional gold buying, brand campaigns 2026</media:keywords>
</item>

<item>
<title>Livpure Taps SW Network to Build a Lifestyle&#45;Led Digital Narrative Around Wellness</title>
<link>https://brands.in/bloglivpure-sw-network-digital-communications-wellness-2026</link>
<guid>https://brands.in/bloglivpure-sw-network-digital-communications-wellness-2026</guid>
<description><![CDATA[ Livpure appoints SW Network as digital communications partner to build a lifestyle-led wellness narrative — here&#039;s what this strategic shift means for Indian brand marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9dc197d85e.jpg" length="38390" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 12:00:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Livpure, SW Network, digital communications, wellness marketing India, lifestyle branding, social media agency, Nitin Malhotra, Pranav Agarwal, water purifier brand, conscious living, digital agency mandate, health marketing India</media:keywords>
</item>

<item>
<title>Dentsu&amp;apos;s &amp;apos;The Brand Reset&amp;apos;: Digital Video Finally Gets Its Brand&#45;Building Proof</title>
<link>https://brands.in/blogdentsu-brand-reset-study-digital-video-brand-building</link>
<guid>https://brands.in/blogdentsu-brand-reset-study-digital-video-brand-building</guid>
<description><![CDATA[ Dentsu&#039;s &#039;The Brand Reset&#039; study proves digital video drives multi-year brand growth. Key findings on attention, CTV, and skippable formats every Indian marketer needs to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8d4a7ce369.jpg" length="50750" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 17:25:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dentsu, The Brand Reset, digital video, brand building, attention economy, Connected TV, Kantar, Lumen Research, Les Binet, Amit Wadhwa, short-form video, media planning, marketing effectiveness, skippable ads, long-term brand growth</media:keywords>
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<item>
<title>8PM Packaged Drinking Water Makes Its IPL Move With Sunrisers Hyderabad</title>
<link>https://brands.in/blog8pm-packaged-drinking-water-sunrisers-hyderabad-ipl-2026-sponsor</link>
<guid>https://brands.in/blog8pm-packaged-drinking-water-sunrisers-hyderabad-ipl-2026-sponsor</guid>
<description><![CDATA[ 8PM Packaged Drinking Water partners with Sunrisers Hyderabad as Lead Trouser Sponsor for IPL 2026 — unpacking the surrogate strategy and campaign logic behind Radico Khaitan&#039;s boldest cricket move yet. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d88fe89171a.jpg" length="92025" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 12:05:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>8PM Packaged Drinking Water, Sunrisers Hyderabad, IPL 2026, Radico Khaitan, cricket sponsorship, surrogate advertising, sports marketing India, trouser sponsor, Rise in Orange Celebrate with Black, FMCG marketing, Indian Premier League, beverage brand, SRH, Kunal Madan</media:keywords>
</item>

<item>
<title>How FedEx and CSK Are Telling the Story Every Indian SME Needs to Hear</title>
<link>https://brands.in/blogfedex-the-move-india-needs-saatchi-saatchi-csk-campaign</link>
<guid>https://brands.in/blogfedex-the-move-india-needs-saatchi-saatchi-csk-campaign</guid>
<description><![CDATA[ Saatchi &amp; Saatchi India launches FedEx&#039;s &#039;The Move India Needs&#039; campaign featuring MS Dhoni and CSK — a smart B2B play targeting India&#039;s growing SME export ambitions. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d88fdc12de4.jpg" length="94978" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 11:37:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FedEx India, Saatchi &amp; Saatchi India, MS Dhoni, CSK, SME export, B2B marketing, logistics campaign, digital advertising India, Ruturaj Gaikwad, Urvil Patel, global trade, Indian businesses, Chennai Super Kings, FedEx campaign, brand storytelling</media:keywords>
</item>

<item>
<title>Myntra Bets on Alia Bhatt to Lead Its Fashion and Beauty Ambitions</title>
<link>https://brands.in/blogmyntra-alia-bhatt-brand-ambassador-myntra-beauty</link>
<guid>https://brands.in/blogmyntra-alia-bhatt-brand-ambassador-myntra-beauty</guid>
<description><![CDATA[ Myntra names Alia Bhatt as brand ambassador for Myntra and Myntra Beauty — unpacking the strategy behind India&#039;s boldest fashion-beauty ambassador move of 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d88a933c35c.jpg" length="63995" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 11:20:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Myntra, Alia Bhatt, Myntra Beauty, brand ambassador, Glow Up Days, fashion e-commerce India, beauty marketing, Gen Z, celebrity endorsement, Indian retail, digital beauty, Sunder Balasubramanian, online shopping India, beauty accessibility, millennial marketing</media:keywords>
</item>

<item>
<title>Crossbond Names Ranveer Singh Brand Ambassador in Bold Push for National Expansion</title>
<link>https://brands.in/blogcrossbond-ranveer-singh-brand-ambassador-interior-solutions-india</link>
<guid>https://brands.in/blogcrossbond-ranveer-singh-brand-ambassador-interior-solutions-india</guid>
<description><![CDATA[ Crossbond appoints Ranveer Singh as brand ambassador, launching an integrated April campaign featuring TVCs for HDMR Max and Boiltough in a major national expansion push. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d78f0cdbaba.jpg" length="75777" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 18:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crossbond, Ranveer Singh, brand ambassador, interior solutions India, building materials, HDMR Max, Boiltough, Metro Group, MDF boards, laminates, architects India, celebrity endorsement, brand campaign 2026, engineered wood, national expansion</media:keywords>
</item>

<item>
<title>Tanishq&amp;apos;s &amp;apos;Hues&amp;apos; Campaign With Triptii Dimri Redefines Natural Gemstone Jewellery in India</title>
<link>https://brands.in/blogtanishq-hues-collection-triptii-dimri-natural-gemstone-jewellery-akshaya-tritiya</link>
<guid>https://brands.in/blogtanishq-hues-collection-triptii-dimri-natural-gemstone-jewellery-akshaya-tritiya</guid>
<description><![CDATA[ Tanishq launches Hues collection with Triptii Dimri for Akshaya Tritiya, entering natural gemstone jewellery with a colour-led campaign by Lowe Lintas celebrating individuality and self-expression. ]]></description>
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<pubDate>Thu, 09 Apr 2026 17:48:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tanishq, Hues collection, Triptii Dimri, natural gemstone jewellery, Akshaya Tritiya 2026, Lowe Lintas, Titan Company, self-expression jewellery, emeralds amethysts tanzanites, Indian summer jewellery, 18kt gold, jewellery campaign India, brand storytelling, colour marketing</media:keywords>
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<item>
<title>Arjun Kalra Takes the Wheel at Uber India as New Head of Marketing</title>
<link>https://brands.in/blogarjun-kalra-uber-india-head-of-marketing-india-south-asia-2026</link>
<guid>https://brands.in/blogarjun-kalra-uber-india-head-of-marketing-india-south-asia-2026</guid>
<description><![CDATA[ Arjun Kalra joins Uber India as Head of Marketing for India and South Asia, bringing Apple and AB InBev brand expertise to one of mobility&#039;s most competitive markets. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d74d40ea303.jpg" length="49775" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 14:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Arjun Kalra, Uber India, Head of Marketing, India South Asia, mobility brand, Apple alumni, AB InBev, brand strategy, marketing leadership, consumer marketing</media:keywords>
</item>

<item>
<title>Pepe Jeans London and Shreyas Iyer Strike the Perfect Style Partnership for ELLE India</title>
<link>https://brands.in/blogpepe-jeans-london-shreyas-iyer-elle-india-april-2026</link>
<guid>https://brands.in/blogpepe-jeans-london-shreyas-iyer-elle-india-april-2026</guid>
<description><![CDATA[ Pepe Jeans London collaborates with Shreyas Iyer for ELLE India&#039;s April 2026 edition — a sport-meets-style cultural moment redefining Indian fashion brand partnerships. ]]></description>
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<pubDate>Thu, 09 Apr 2026 13:22:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pepe Jeans London, Shreyas Iyer, ELLE India, fashion collaboration, denim brand India, sport and style, cricket fashion, brand ambassador, contemporary fashion, cultural marketing</media:keywords>
</item>

<item>
<title>Shah Rukh Khan &amp;amp; Sanya Malhotra Bring Joy Ubtan Face Wash to Life in Charming New TVC</title>
<link>https://brands.in/blogjoy-personal-care-ubtan-face-wash-tvc-shah-rukh-khan-sanya-malhotra</link>
<guid>https://brands.in/blogjoy-personal-care-ubtan-face-wash-tvc-shah-rukh-khan-sanya-malhotra</guid>
<description><![CDATA[ Joy Personal Care launches new Ubtan Face Wash TVC featuring Shah Rukh Khan and Sanya Malhotra. Here&#039;s what Indian brands can learn from this smart summer skincare campaign. ]]></description>
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<pubDate>Wed, 08 Apr 2026 17:27:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Joy Personal Care, Shah Rukh Khan, Sanya Malhotra, Ubtan Face Wash, RSH Global, summer skincare India, turmeric saffron sandalwood, tan reduction, FMCG marketing India, Poulomi Roy, Sunil Agarwal, Indian skincare brand, ubtan ingredients, natural glow, skincare TVC 2026</media:keywords>
</item>

<item>
<title>Vedica&amp;apos;s &amp;apos;Life Full of Altitude&amp;apos; Campaign: When Premium Water Becomes a Lifestyle Statement</title>
<link>https://brands.in/blogvedica-life-full-of-altitude-rana-daggubati-premium-water-campaign</link>
<guid>https://brands.in/blogvedica-life-full-of-altitude-rana-daggubati-premium-water-campaign</guid>
<description><![CDATA[ Vedica launches Life Full of Altitude featuring Rana Daggubati, shifting from Himalayan origin storytelling to lifestyle-led premium positioning. Key brand strategy lessons inside. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d632ce7d2e3.jpg" length="71363" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 17:09:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vedica, Bisleri International, Life Full of Altitude, Rana Daggubati, premium water India, Himalayan water brand, luxury lifestyle marketing, Jayanti Khan Chauhan, bottled water market 2026, brand evolution, mindful living, understated luxury, FMCG premium India, altitude mindset, conscious consumerism India</media:keywords>
</item>

<item>
<title>West Asia Conflict Is Changing How Indians Shop, Spend, and Save — Ipsos Data Reveals</title>
<link>https://brands.in/blogwest-asia-conflict-india-consumer-sentiment-ipsos-survey-2026</link>
<guid>https://brands.in/blogwest-asia-conflict-india-consumer-sentiment-ipsos-survey-2026</guid>
<description><![CDATA[ Ipsos India&#039;s Consumer Pulse reveals 80% of Indians are tracking the West Asia conflict, with major implications for spending, savings, and brand expectations in 2026. ]]></description>
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<pubDate>Wed, 08 Apr 2026 17:04:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ipsos India, Consumer Pulse, West Asia conflict, Indian consumer sentiment, fuel prices India, LPG shortage, inflation India, discretionary spending, brand strategy 2026, Strait of Hormuz, household spending, FMCG India, Suresh Ramalingam, price stability, value marketing India</media:keywords>
</item>

<item>
<title>Ayushmann Khurrana Joins Finish as Brand Ambassador to Change How India Washes Dishes</title>
<link>https://brands.in/blogfinish-ayushmann-khurrana-brand-ambassador-right-way-to-dishwash</link>
<guid>https://brands.in/blogfinish-ayushmann-khurrana-brand-ambassador-right-way-to-dishwash</guid>
<description><![CDATA[ Finish appoints Ayushmann Khurrana as brand ambassador and launches The Right Way to Dishwash campaign to tackle India&#039;s pre-rinsing habit. Key marketing lessons inside. ]]></description>
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<pubDate>Wed, 08 Apr 2026 16:50:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Finish India, Ayushmann Khurrana, Reckitt, Right Way to Dishwash, Finish Ultimate Plus, Bosch dishwasher, pre-rinsing habit, FMCG marketing India, Leo Burnett, brand ambassador 2026, dishwasher tablets, kitchen cleaning, behaviour change marketing, Gautam Rishi, automatic dishwashing India</media:keywords>
</item>

<item>
<title>One Hand Clap Acquires Agenseed: The Agency That Wants to Own Both the Story and the Stage</title>
<link>https://brands.in/blogone-hand-clap-acquires-agenseed-distribution-full-stack-agency</link>
<guid>https://brands.in/blogone-hand-clap-acquires-agenseed-distribution-full-stack-agency</guid>
<description><![CDATA[ One Hand Clap acquires distribution firm Agenseed, projecting 15% revenue growth as it builds a full-stack creative and distribution agency model. Here&#039;s what it means for Indian brands. ]]></description>
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<pubDate>Wed, 08 Apr 2026 13:45:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>One Hand Clap, Agenseed, Aakash Shah, Monish Hardasani, content distribution, creative agency India, full-stack agency, campaign seeding, creator-led amplification, digital advertising India, agency acquisition, Nikhil Kamath</media:keywords>
</item>

<item>
<title>Aries Agro x Sourav Ganguly: When the Dada of Cricket Meets the Dada of Agri&#45;Inputs</title>
<link>https://brands.in/blogaries-agro-sourav-ganguly-brand-champion-farmer-rural-marketing</link>
<guid>https://brands.in/blogaries-agro-sourav-ganguly-brand-champion-farmer-rural-marketing</guid>
<description><![CDATA[ Aries Agro appoints Sourav Ganguly as Brand Champion to strengthen farmer engagement and rural market presence. Here&#039;s the strategic story behind this powerful agri-marketing move. ]]></description>
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<pubDate>Wed, 08 Apr 2026 13:13:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aries Agro, Sourav Ganguly, Brand Champion, agri-inputs India, farmer engagement, rural marketing, Rahul Mirchandani, plant nutrition, agricultural brand, Better Crops Better Future, rural India, celebrity endorsement agri</media:keywords>
</item>

<item>
<title>SLOVIC&amp;apos;s &amp;apos;Gym Ghar Lao&amp;apos;: Tiger Shroff Brings the Fitness Revolution Home</title>
<link>https://brands.in/blogslovic-tiger-shroff-brand-ambassador-gym-ghar-lao-campaign</link>
<guid>https://brands.in/blogslovic-tiger-shroff-brand-ambassador-gym-ghar-lao-campaign</guid>
<description><![CDATA[ SLOVIC appoints Tiger Shroff as brand ambassador and launches &#039;Gym Ghar Lao&#039; campaign, targeting India&#039;s 99% without gym access. Here&#039;s the marketing strategy behind it. ]]></description>
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<pubDate>Wed, 08 Apr 2026 12:42:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SLOVIC, Tiger Shroff, Gym Ghar Lao, home fitness India, brand ambassador, fitness equipment, resistance bands, dumbbells, Aqib Mohammed, affordable fitness, quick commerce fitness, home workout campaign</media:keywords>
</item>

<item>
<title>Ramsons Perfumes x Mrunal Thakur: Rewriting the Rules of Affordable Luxury</title>
<link>https://brands.in/blogramsons-perfumes-mrunal-thakur-brand-ambassador-exotica</link>
<guid>https://brands.in/blogramsons-perfumes-mrunal-thakur-brand-ambassador-exotica</guid>
<description><![CDATA[ Ramsons Perfumes appoints Mrunal Thakur as brand ambassador, repositioning fragrance as self-expression. Here&#039;s what this strategic move means for Indian consumer brands. ]]></description>
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<pubDate>Wed, 08 Apr 2026 12:18:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ramsons Perfumes, Mrunal Thakur, brand ambassador, Exotica fragrance, Vrijesh Pandey, fragrance marketing India, affordable luxury, self-expression, digital-first FMCG, celebrity endorsement, personal care India, quick commerce beauty</media:keywords>
</item>

<item>
<title>Shemaroo Acquires OHO Gujarati: A Bold Bet on Regional OTT Dominance</title>
<link>https://brands.in/blogshemaroo-acquires-oho-gujarati-shemaroo-me-regional-ott</link>
<guid>https://brands.in/blogshemaroo-acquires-oho-gujarati-shemaroo-me-regional-ott</guid>
<description><![CDATA[ Shemaroo Entertainment acquires OHO Gujarati&#039;s full content library for ShemarooMe, adding 30+ web series and 450+ actors. Here&#039;s what it means for regional OTT and brand strategy. ]]></description>
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<pubDate>Wed, 08 Apr 2026 12:00:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shemaroo Entertainment, OHO Gujarati, ShemarooMe, Gujarati web series, Pratik Gandhi, Vitthal Teedi, regional OTT India, OTT acquisition, Saurabh Srivastava, Gujarati content, digital entertainment, OTT consolidation India</media:keywords>
</item>

<item>
<title>Pee Safe Picks Smriti Mandhana: The Bold Brand Move Rewriting Feminine Hygiene</title>
<link>https://brands.in/blogpee-safe-smriti-mandhana-brand-ambassador-feminine-hygiene</link>
<guid>https://brands.in/blogpee-safe-smriti-mandhana-brand-ambassador-feminine-hygiene</guid>
<description><![CDATA[ Pee Safe appoints Smriti Mandhana as brand ambassador for its Comfort Range. Here&#039;s what this partnership means for feminine hygiene marketing in India. ]]></description>
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<pubDate>Tue, 07 Apr 2026 17:15:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pee Safe, Smriti Mandhana, brand ambassador, feminine hygiene India, Pee Safe Comfort Range, menstrual hygiene, women&#039;s wellness, intimate care products, sports ambassador, Vikas Bagaria</media:keywords>
</item>

<item>
<title>Butterfly x UTT: Japan&amp;apos;s Table Tennis Giant Bets Big on India&amp;apos;s Rise</title>
<link>https://brands.in/blogbutterfly-utt-title-sponsorship-india-table-tennis</link>
<guid>https://brands.in/blogbutterfly-utt-title-sponsorship-india-table-tennis</guid>
<description><![CDATA[ Butterfly signs a landmark 5-year title deal with UTT, rebranding India&#039;s premier table tennis league. Here&#039;s what it means for Indian sports marketing and brand strategy. ]]></description>
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<pubDate>Tue, 07 Apr 2026 16:44:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Butterfly Ultimate Table Tennis, UTT sponsorship, India table tennis league, Tamasu Butterfly, sports marketing India, grassroots table tennis, UTT Season 7, table tennis sponsorship, Butterfly UTT deal, Indian sports branding</media:keywords>
</item>

<item>
<title>Jana Small Finance Bank and RCB Unite — Two Bengaluru Brands, One Powerful IPL Partnership</title>
<link>https://brands.in/blogjana-small-finance-bank-rcb-ipl-2026-banking-partner</link>
<guid>https://brands.in/blogjana-small-finance-bank-rcb-ipl-2026-banking-partner</guid>
<description><![CDATA[ Jana Small Finance Bank partners with defending IPL champions RCB as exclusive banking partner for 2026 — here&#039;s why this Bengaluru-rooted association is one of the season&#039;s smartest sports marketing moves. ]]></description>
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<pubDate>Tue, 07 Apr 2026 16:10:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jana Small Finance Bank, Royal Challengers Bengaluru, RCB, IPL 2026, official banking partner, Bengaluru brands, Ajay Kanwal, Rajesh Menon, cricket sponsorship, sports marketing India, defending champions, small finance bank, brand partnership, IPL sponsorship</media:keywords>
</item>

<item>
<title>Saffola Masala Oats Turns Cricket Season Into a City&#45;by&#45;City Flavour War With Chef Kunal Kapur</title>
<link>https://brands.in/blogsaffola-masala-oats-bowl-apna-apna-chef-kunal-kapur-ipl-campaign</link>
<guid>https://brands.in/blogsaffola-masala-oats-bowl-apna-apna-chef-kunal-kapur-ipl-campaign</guid>
<description><![CDATA[ Saffola Masala Oats launches Bowl Apna Apna with Chef Kunal Kapur — a city-by-city flavour battle timed to IPL 2026 that turns consumer co-creation into a masterclass in regional Indian marketing. ]]></description>
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<pubDate>Tue, 07 Apr 2026 14:08:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Saffola Masala Oats, Bowl Apna Apna, Chef Kunal Kapur, Marico Limited, Vikram Karwal, IPL campaign, regional food marketing, consumer participation, WhatsApp marketing, city pride India, FMCG campaign, cricket season marketing, co-creation campaign, healthy breakfast India</media:keywords>
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<item>
<title>B&amp;apos;spoke Wellness Taps Malaika Arora to Lead Its Preventive Nutrition Push</title>
<link>https://brands.in/blogbspoke-wellness-malaika-arora-brand-ambassador-preventive-nutrition</link>
<guid>https://brands.in/blogbspoke-wellness-malaika-arora-brand-ambassador-preventive-nutrition</guid>
<description><![CDATA[ B&#039;spoke Wellness appoints Malaika Arora as brand ambassador to lead its preventive nutrition push — here&#039;s what Indian marketers can learn from this science-first brand move. ]]></description>
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<pubDate>Tue, 07 Apr 2026 10:49:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>B&#039;spoke Wellness, Malaika Arora, brand ambassador, preventive nutrition, wellness supplements India, nutraceuticals, functional foods, gut health, science-backed wellness, celebrity endorsement, Indian wellness market, daily health habits, supplement brands India, fitness lifestyle, Sid Das, integrated marketing campaign</media:keywords>
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<item>
<title>Farmley&amp;apos;s &amp;apos;Daily Fuel&amp;apos; Campaign: How Gamification Is Rewriting the Rules of Healthy Snacking in India</title>
<link>https://brands.in/blogfarmley-daily-fuel-campaign-gamification-healthy-snacking-india</link>
<guid>https://brands.in/blogfarmley-daily-fuel-campaign-gamification-healthy-snacking-india</guid>
<description><![CDATA[ Farmley launches the &#039;Daily Fuel&#039; gamified campaign with a 30-day bingo challenge and influencer-led UGC strategy. Discover how this healthy snacking brand is rewriting digital marketing rules in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0f0b9d99b2.jpg" length="108810" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 17:21:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Farmley Daily Fuel campaign, healthy snacking India 2026, Farmley bingo challenge, gamification marketing India, Gurkirat Singh MasterChef, user generated content FMCG, Farmley Daily Fuel Box, IPL snacking campaign, healthy eating digital campaign, Aman Gupta Farmley marketing</media:keywords>
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<item>
<title>ZEE News Takes on School Book Overpricing: A Campaign Every Indian Parent Needed</title>
<link>https://brands.in/blogzee-news-school-book-overpricing-campaign-india-education</link>
<guid>https://brands.in/blogzee-news-school-book-overpricing-campaign-india-education</guid>
<description><![CDATA[ ZEE News launches a nationwide campaign against school textbook overpricing in India. Discover how this media-led initiative is driving government action and empowering Indian parents. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0ae8576a2d.jpg" length="108037" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 13:04:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE News school book campaign, school textbook overpricing India, private school book pricing, education consumer rights India, Rahul Sinha ZEE News, back to school India 2026, school vendor monopoly, parent rights education India, textbook pricing scandal, education accountability India</media:keywords>
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<item>
<title>Bhumika Realty Signs Rohit Sharma &amp;amp; Ritika Sajdeh: A Power Move for North India&amp;apos;s Real Estate Market</title>
<link>https://brands.in/blogbhumika-realty-rohit-sharma-ritika-sajdeh-brand-ambassadors</link>
<guid>https://brands.in/blogbhumika-realty-rohit-sharma-ritika-sajdeh-brand-ambassadors</guid>
<description><![CDATA[ Bhumika Realty signs Rohit Sharma and Ritika Sajdeh as brand ambassadors. Discover what this dual-celebrity strategy means for North India&#039;s real estate market and Indian brand marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0aec2af313.jpg" length="99701" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 12:11:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bhumika Realty Rohit Sharma, Ritika Sajdeh brand ambassador, North India real estate, NCR real estate expansion, celebrity endorsement real estate, Bhumika Group Uddhav Poddar, real estate marketing India, property brand ambassador 2026, Delhi NCR real estate, real estate brand strategy</media:keywords>
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<item>
<title>CEAT Signs Yashasvi Jaiswal: What This Multi&#45;Year Deal Means for Indian Brand Strategy</title>
<link>https://brands.in/blogceat-yashasvi-jaiswal-multi-year-partnership-cricket</link>
<guid>https://brands.in/blogceat-yashasvi-jaiswal-multi-year-partnership-cricket</guid>
<description><![CDATA[ CEAT signs Yashasvi Jaiswal in a multi-year deal starting April 2026. Here&#039;s what this cricket partnership signals for Indian brand strategy and sports marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0a1d185b32.jpg" length="114004" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 11:46:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CEAT Yashasvi Jaiswal, CEAT cricket partnership, sports marketing India, athlete endorsement deal, RPG Group CEAT, cricket brand ambassador, Indian sports sponsorship, CEAT tyres 2026, brand strategy India, multi-year athlete deal, cricket marketing, Yashasvi Jaiswal CEAT deal</media:keywords>
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<item>
<title>Alstone x Punjab Kings: Why a Cladding Brand&amp;apos;s IPL Bet Is Smarter Than It Looks</title>
<link>https://brands.in/blogalstone-punjab-kings-ipl-2026-cladding-partner-sponsorship</link>
<guid>https://brands.in/blogalstone-punjab-kings-ipl-2026-cladding-partner-sponsorship</guid>
<description><![CDATA[ Alstone joins Punjab Kings as Official Cladding Partner for IPL 2026, marking its third cricket league association. Here is what this sponsorship means for B2B brand building in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf904a004b9.jpg" length="111394" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 15:42:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Alstone Punjab Kings IPL 2026, Alstone cladding partner IPL, Punjab Kings official sponsor 2026, B2B brand IPL sponsorship India, Alstone exterior cladding India, premium cladding brand cricket sponsorship, Alstone Sumit Gupta Punjab Kings, IPL brand partnership building materials, cricket sponsorship B2B India, Alstone VMZINC India</media:keywords>
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<item>
<title>Emami Bets Rs.200 Crore on Ayurveda Beverages With Axiom Acquisition</title>
<link>https://brands.in/blogemami-acquires-axiom-ayurveda-alofruit-beverage-fmcg</link>
<guid>https://brands.in/blogemami-acquires-axiom-ayurveda-alofruit-beverage-fmcg</guid>
<description><![CDATA[ Emami acquires full stake in Axiom Ayurveda for Rs.200 crore, bringing AloFrut under its wing. Here is what this bold beverage bet means for Indian FMCG brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf4ab2cbc34.jpg" length="45744" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 10:54:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Emami Axiom Ayurveda acquisition, AloFrut, Emami FMCG, ayurveda beverages India, health drinks brand India, Emami Rs 200 crore deal, functional beverages FMCG, Axiom Jeevan Ras, Indian wellness brands, FMCG acquisition 2026</media:keywords>
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<item>
<title>HDFC Life and KKR: Why This IPL Partnership Is Smarter Than It Looks</title>
<link>https://brands.in/bloghdfc-life-kolkata-knight-riders-kkr-ipl-2026-partnership</link>
<guid>https://brands.in/bloghdfc-life-kolkata-knight-riders-kkr-ipl-2026-partnership</guid>
<description><![CDATA[ HDFC Life partners with Kolkata Knight Riders for IPL 2026 — here&#039;s why this financial brand&#039;s cricket association is a masterclass in regional marketing strategy for Indian brands ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce5f45ee9cc.jpg" length="73679" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 18:04:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HDFC Life, Kolkata Knight Riders, KKR IPL 2026, cricket sponsorship India, HDFC Life KKR partnership, regional brand marketing, financial services IPL, Pritika Shah HDFC, Knight Riders Sports, eastern India brand strategy, insurance brand campaign, IPL official partner</media:keywords>
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<item>
<title>Dollar Lehar Goes Galactic: How a Baniyaan Beat the Aliens</title>
<link>https://brands.in/blogdollar-lehar-saif-ali-khan-sci-fi-summer-campaign-tbwa-lintas</link>
<guid>https://brands.in/blogdollar-lehar-saif-ali-khan-sci-fi-summer-campaign-tbwa-lintas</guid>
<description><![CDATA[ Dollar Lehar&#039;s sci-fi summer campaign with Saif Ali Khan blends dhaba drama and alien humour — here&#039;s why this innerwear ad is a masterclass in product storytelling for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce4d464cc9d.jpg" length="48833" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 17:35:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dollar Lehar, Saif Ali Khan, TBWA Lintas, sci-fi brand campaign, innerwear advertising India, Dollar Industries, summer campaign 2026, baniyaan wordplay, Uzer Khan director, mass market brand storytelling, dhaba campaign, celebrity endorsement India</media:keywords>
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<item>
<title>RVCJ Group Partners With CricTracker to Build an 85&#45;Million&#45;Strong Sports Content Empire</title>
<link>https://brands.in/blogrvcj-crictracker-partnership-digital-sports-content</link>
<guid>https://brands.in/blogrvcj-crictracker-partnership-digital-sports-content</guid>
<description><![CDATA[ RVCJ Group and CricTracker partner to build an 85-million-reach sports content ecosystem — here&#039;s what it means for Indian brands and digital marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cdfd6edccc7.jpg" length="73623" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 11:23:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>RVCJ Group, CricTracker, digital sports content, cricket marketing India, sports content partnership, branded content cricket, influencer marketing sports, digital media India, cricket audience reach, sports storytelling, brand engagement cricket, RVCJ CricTracker, sports content ecosystem, cricket journalism, digital entertainment India</media:keywords>
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<item>
<title>Britannia Jim Jam Brings Marvel Heroes to Highways, Cinemas and Colleges</title>
<link>https://brands.in/blogbritannia-jim-jam-marvel-on-ground-activation-no-twist-challenge</link>
<guid>https://brands.in/blogbritannia-jim-jam-marvel-on-ground-activation-no-twist-challenge</guid>
<description><![CDATA[ Britannia Jim Jam&#039;s Marvel-themed on-ground campaign activates across Mumbai highways, cinemas, colleges and offices. A masterclass in experiential FMCG marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cd03c2229b1.jpg" length="48808" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:48:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Britannia Jim Jam, Marvel activation, No Twist Challenge, on-ground marketing, experiential marketing India, OOH Mumbai, Coral Media, Miraj Cinemas, FMCG campaign, Marvel India, Bandra Reclamation, college activation, Hong Kong Disneyland, consumer engagement, brand experience</media:keywords>
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<item>
<title>PwC India Deals Practice Gets New Captain: What the Shashank Jain Exit Means</title>
<link>https://brands.in/blogshashank-jain-exits-pwc-india-deals-practice-mohit-chopra-leads</link>
<guid>https://brands.in/blogshashank-jain-exits-pwc-india-deals-practice-mohit-chopra-leads</guid>
<description><![CDATA[ Shashank Jain exits PwC India Deals practice after 30 years. Mohit Chopra takes sole leadership. Here&#039;s what this means for India&#039;s M&amp;A advisory landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf52af096f.jpg" length="45301" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 16:55:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PwC India, Shashank Jain, Mohit Chopra, Deals practice, M&amp;A advisory, leadership transition, Transaction Services, Big Four consulting, India mergers acquisitions, Dinesh Arora, PwC leadership change, consulting industry India, deal ecosystem, business transition, advisory firms India</media:keywords>
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<item>
<title>Livguard and Punjab Kings: How an Energy Brand Is Using IPL 2026 to Power a Bigger Conversation</title>
<link>https://brands.in/bloglivguard-punjab-kings-exclusive-power-partner-ipl-2026</link>
<guid>https://brands.in/bloglivguard-punjab-kings-exclusive-power-partner-ipl-2026</guid>
<description><![CDATA[ Livguard has joined Punjab Kings as the Exclusive Power Partner for IPL 2026, bringing jersey branding, player-led content, and on-ground fan activations to cricket&#039;s biggest stage. With a portfolio spanning inverters, batteries, and solar solutions available across 21,000 pin codes nationally, Livguard is using IPL&#039;s massive reach to take its future-ready energy solutions narrative into mainstream Indian consumer conversation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca7b401c7b.jpg" length="43180" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 11:47:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Livguard Punjab Kings IPL 2026, exclusive power partner IPL, Livguard energy solutions cricket, SAR Group IPL sponsorship, Punjab Kings sponsors 2026, energy brand IPL partnership, Livguard solar inverter India</media:keywords>
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<item>
<title>bigbasket and RCB: How a Quick Commerce Partnership Is Redefining Cricket Fan Engagement</title>
<link>https://brands.in/blogbigbasket-rcb-official-quick-commerce-partner-t20-2026</link>
<guid>https://brands.in/blogbigbasket-rcb-official-quick-commerce-partner-t20-2026</guid>
<description><![CDATA[ bigbasket has renewed its official quick commerce partnership with Royal Challengers Bengaluru for a third consecutive season in the 2026 T20 League. Featuring a culturally rooted digital campaign with Virat Kohli, Krunal Pandya, Devdutt Padikkal, and Danish Sait as Mr. Nags, the partnership now extends to the RCB women&#039;s team. A masterclass in consistent, values-driven sports brand building rooted in Bengaluru pride. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca7a992e0c.jpg" length="67652" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 11:25:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>bigbasket RCB partnership, quick commerce cricket sponsor, RCB official partner 2026, bigbasket Virat Kohli campaign, T20 League 2026 sponsors, quick commerce India cricket, Bengaluru brand partnership</media:keywords>
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<item>
<title>Skechers x Mumbai Indians: Why a Third&#45;Season Kit Deal Is Smarter Than It Looks</title>
<link>https://brands.in/blogskechers-mumbai-indians-kit-partner-third-season-ipl-2026</link>
<guid>https://brands.in/blogskechers-mumbai-indians-kit-partner-third-season-ipl-2026</guid>
<description><![CDATA[ Skechers has renewed its official kit partnership with Mumbai Indians for a third consecutive season ahead of IPL 2026. Featuring refined gold accent jerseys, fan merchandise, and a digital-first campaign with Tilak Varma, Shardul Thakur, and Ryan Rickelton, this deal signals how long-term sports partnerships build deeper brand equity than one-season sponsorships. A masterclass in consistent brand building. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca7a94b308.jpg" length="91986" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 11:02:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Skechers Mumbai Indians partnership, IPL 2026 kit partner, Mumbai Indians jersey 2026, Skechers India cricket, sports sponsorship India, Tilak Varma Skechers, cricket brand partnership</media:keywords>
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<item>
<title>Lenovo × Beckham: Why This AI&#45;Sports Deal Should Have Indian Brands Paying Attention</title>
<link>https://brands.in/bloglenovo-david-beckham-ai-sports-partnership-fifa-2026</link>
<guid>https://brands.in/bloglenovo-david-beckham-ai-sports-partnership-fifa-2026</guid>
<description><![CDATA[ Lenovo has announced a global partnership with David Beckham ahead of FIFA World Cup 2026. The collaboration focuses on AI-driven sports technology covering team performance, fan engagement, and operational efficiency. With Lenovo as Official Technology Partner for FIFA 2026 and Women&#039;s World Cup 2027, this deal redefines sports marketing. Indian brands must take note. ]]></description>
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<pubDate>Wed, 01 Apr 2026 10:24:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lenovo David Beckham partnership, FIFA World Cup 2026, AI sports technology, Lenovo FIFA partner, sports marketing India, AI fan engagement, Lenovo AI campaign</media:keywords>
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<item>
<title>Magnum&amp;apos;s Kwality Wall&amp;apos;s Acquisition: India&amp;apos;s Ice Cream Market Just Changed Forever</title>
<link>https://brands.in/blogmagnum-ice-cream-company-kwality-walls-india-acquisition-2026</link>
<guid>https://brands.in/blogmagnum-ice-cream-company-kwality-walls-india-acquisition-2026</guid>
<description><![CDATA[ The Magnum Ice Cream Company acquires 61.9% stake in Kwality Wall&#039;s India. Here&#039;s what this landmark FMCG acquisition means for India&#039;s ice cream market and brand strategy landscape ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb7bd795d75.jpg" length="33631" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 13:40:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Magnum Ice Cream Kwality Walls acquisition, TMICC India stake, Kwality Walls TMICC deal, Unilever ice cream India, India ice cream market growth, Abhijit Bhattacharya TMICC, FMCG acquisition India 2026, premium ice cream India, BSE NSE Kwality Walls</media:keywords>
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<item>
<title>Trosmic Sports Builds Its Global Voice With Two Powerful Comms Appointments</title>
<link>https://brands.in/blogtrosmic-sports-robin-chacko-stuti-singh-marketing-communications-2026</link>
<guid>https://brands.in/blogtrosmic-sports-robin-chacko-stuti-singh-marketing-communications-2026</guid>
<description><![CDATA[ Trosmic Sports appoints Robin Chacko as Global Head of Marketing and Stuti Singh as Director of Communications. Here&#039;s what these hires reveal about the company&#039;s $2B global ambitions. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb63db8a161.jpg" length="32125" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 13:19:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Trosmic Sports Robin Chacko, Stuti Singh Trosmic Sports, Flux Halo arena GCC, global sports marketing India, Trosmic Sports appointments 2026, combat sports brand strategy, sports holding company India, GCC arena project, India global sports expansion</media:keywords>
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<item>
<title>MobiKwik &amp;amp; Rajasthan Royals: Where UPI Meets IPL 2026</title>
<link>https://brands.in/blogmobikwik-rajasthan-royals-official-payments-partner-ipl-2026</link>
<guid>https://brands.in/blogmobikwik-rajasthan-royals-official-payments-partner-ipl-2026</guid>
<description><![CDATA[ MobiKwik becomes Rajasthan Royals&#039; Official Payments Partner for IPL 2026. Here&#039;s why this fintech-cricket partnership is one of the season&#039;s smartest brand strategies. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5859b6af6.jpg" length="45173" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 11:40:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MobiKwik Rajasthan Royals, IPL 2026 payments partner, MobiKwik UPI cricket, fintech IPL sponsorship, Bipin Preet Singh MobiKwik, RR official partner, digital payments IPL, MobiKwik personal loans, cricket brand partnership India</media:keywords>
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<item>
<title>Jana Small Finance Bank &amp;amp; RCB: IPL 2026&amp;apos;s Most Bengaluru Partnership</title>
<link>https://brands.in/blogjana-small-finance-bank-rcb-official-banking-partner-ipl-2026</link>
<guid>https://brands.in/blogjana-small-finance-bank-rcb-official-banking-partner-ipl-2026</guid>
<description><![CDATA[ Jana Small Finance Bank partners with RCB as Official Banking Partner for IPL 2026. Here&#039;s why this Bengaluru-rooted deal is one of the season&#039;s smartest brand moves. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5840e19fd.jpg" length="81433" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 11:22:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jana Small Finance Bank RCB, IPL 2026 banking partner, Royal Challengers Bengaluru sponsor, Ajay Kanwal Jana Bank, RCB official partner, Bengaluru brand partnership, IPL sponsorship 2026, small finance bank marketing, cricket brand association India</media:keywords>
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<item>
<title>&amp;apos;Every Way to Biscoff&amp;apos;: How Mondelez India Built a Creator Community Around a Caramel Cookie</title>
<link>https://brands.in/blogevery-way-to-biscoff-mondelez-india-creator-campaign-2026</link>
<guid>https://brands.in/blogevery-way-to-biscoff-mondelez-india-creator-campaign-2026</guid>
<description><![CDATA[ Mondelez India&#039;s &#039;Every Way to Biscoff&#039; creator event reveals the community-led growth playbook every FMCG brand entering India should study. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca5afac2281.jpg" length="110676" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 17:22:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lotus Biscoff, Mondelez India, Every Way to Biscoff, Biscoff Spread, creator marketing, food influencer India, Pooja Dhingra, Shivesh Bhatia, Saloni Kukreja, recipe challenge, community marketing, FMCG India, Zepto, caramelised cookie, premium food brand</media:keywords>
</item>

<item>
<title>JioMart&amp;apos;s &amp;apos;Fayda Meter&amp;apos;: Making Savings Visible with DeepVeer</title>
<link>https://brands.in/blogjiomart-fayda-meter-ranveer-deepika-campaign-2026</link>
<guid>https://brands.in/blogjiomart-fayda-meter-ranveer-deepika-campaign-2026</guid>
<description><![CDATA[ JioMart&#039;s Fayda Meter campaign with Ranveer Singh and Deepika Padukone makes savings visible — here&#039;s the marketing strategy Indian brands should study. ]]></description>
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<pubDate>Mon, 30 Mar 2026 16:00:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioMart, Fayda Meter, Ranveer Singh, Deepika Padukone, Time aur Paise Dono Bachaye, quick commerce India, grocery savings, Leo India, DeepVeer campaign, JioMart 2026, retail marketing, celebrity endorsement, savings visibility, Indian advertising</media:keywords>
</item>

<item>
<title>PADI&amp;apos;s &amp;apos;Dive Together&amp;apos; campaign makes scuba diving a shared adventure</title>
<link>https://brands.in/blogpadi-dive-together-campaign-india-recreational-diving</link>
<guid>https://brands.in/blogpadi-dive-together-campaign-india-recreational-diving</guid>
<description><![CDATA[ PADI&#039;s &#039;Dive Together&#039; campaign uses referral marketing to grow recreational diving in India. Here&#039;s what brands can learn from this community-led growth strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7c2cd6507d.jpg" length="103229" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 17:41:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PADI, Dive Together, recreational diving India, scuba diving campaign, Open Water Diver, community-led growth, adventure travel India, referral marketing, Andaman Islands diving, Lakshadweep, dive certification, experiential marketing, underwater tourism, PADI eLearning, adventure lifestyle 2026</media:keywords>
</item>

<item>
<title>Kingfisher joins IPL 2026 as Official Good Times Partner for BCCI</title>
<link>https://brands.in/blogkingfisher-bcci-official-good-times-partner-ipl-2026</link>
<guid>https://brands.in/blogkingfisher-bcci-official-good-times-partner-ipl-2026</guid>
<description><![CDATA[ Kingfisher joins TATA IPL 2026–28 as Official Good Times Partner with Bird Cam, Good Times Zone, and Fan Parks. Here&#039;s what marketers can learn from this experience-first strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7ad904983e.jpg" length="60685" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 16:56:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kingfisher IPL 2026, BCCI partnership, Official Good Times Partner, United Breweries, Bird Cam, Good Times Zone, IPL fan experience, sports sponsorship India, Heineken, Fan Parks, cricket marketing, brand activation, packaged drinking water, TATA IPL, three-year deal</media:keywords>
</item>

<item>
<title>Usha International renews 13&#45;year Mumbai Indians partnership ahead of IPL 2026</title>
<link>https://brands.in/blogusha-international-mumbai-indians-13-year-partnership-ipl-2026</link>
<guid>https://brands.in/blogusha-international-mumbai-indians-13-year-partnership-ipl-2026</guid>
<description><![CDATA[ Usha International renews its 13-year Mumbai Indians partnership for IPL 2026. Here&#039;s what marketers can learn from one of cricket&#039;s most consistent brand-franchise alliances. ]]></description>
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<pubDate>Sat, 28 Mar 2026 16:16:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Usha International, Mumbai Indians, IPL 2026, Usha Play, cricket sponsorship India, sports marketing, brand partnership, T20 season, Hardik Pandya, Wankhede Stadium, consumer durables, active lifestyle, indigenous sports, perimeter branding, long-term sponsorship</media:keywords>
</item>

<item>
<title>Colgate Total &amp;amp; Mumbai Indians: Oral health is the new fitness frontier</title>
<link>https://brands.in/blogcolgate-total-mumbai-indians-dental-performance-partner-ipl-2026-884</link>
<guid>https://brands.in/blogcolgate-total-mumbai-indians-dental-performance-partner-ipl-2026-884</guid>
<description><![CDATA[ Colgate Total partners with Mumbai Indians as Dental Performance Partner for IPL 2026, launching the PLOT initiative to integrate oral health into player performance science. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7836f49286.jpg" length="112713" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 13:24:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Colgate Total, Mumbai Indians, PLOT initiative, dental performance partner, IPL 2026, oral health athletes, sports science India, Colgate-Palmolive, cricket sponsorship, preventive oral care, brand partnership IPL, performance marketing, sports wellness India</media:keywords>
</item>

<item>
<title>JioStar&amp;apos;s Winning Edge: Live cricket delivers 10.8x purchase intent boost</title>
<link>https://brands.in/blogjiostar-winning-edge-live-cricket-advertising-playbook-2026</link>
<guid>https://brands.in/blogjiostar-winning-edge-live-cricket-advertising-playbook-2026</guid>
<description><![CDATA[ JioStar&#039;s Winning Edge playbook reveals live cricket delivers 10.8x purchase intent for new brands. Here&#039;s what every Indian media planner needs to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c77e7a2ad58.jpg" length="64963" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 12:59:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar, The Winning Edge, live cricket advertising, brand lift study, Kantar, purchase intent, cricket sponsorship, multi-screen campaign, sports marketing India, brand awareness cricket, IPL advertising, media planning India, connected TV, JioStar playbook 2026</media:keywords>
</item>

<item>
<title>Chakravyuh is back: NDTV&amp;apos;s boldest format returns after 14 years</title>
<link>https://brands.in/blogchakravyuh-ndtv-india-returns-2026-long-form-journalism</link>
<guid>https://brands.in/blogchakravyuh-ndtv-india-returns-2026-long-form-journalism</guid>
<description><![CDATA[ hakravyuh returns to NDTV India after 14 years — 60 minutes, no breaks, four anchors. Here&#039;s what it means for Indian media and brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c76c4271f23.jpg" length="80082" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 12:38:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chakravyuh, NDTV India, long-form journalism, uninterrupted news format, Rahul Kanwal, Rohit Vishwakarma, Indian news television, news format revival, brand advertising news TV, media strategy India, NDTV show 2026, journalism credibility, prime-time news India</media:keywords>
</item>

<item>
<title>boAt renews partnership with Royal Challengers Bengaluru for eighth year as Official Audio Partner</title>
<link>https://brands.in/blogboat-rcb-official-audio-partner-eighth-year-ipl-2026</link>
<guid>https://brands.in/blogboat-rcb-official-audio-partner-eighth-year-ipl-2026</guid>
<description><![CDATA[ boAt renews its Official Audio Partner deal with RCB for a landmark eighth year ahead of TATA IPL 2026. Here is what this long-term partnership signals for Indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c764cd1f44c.jpg" length="91786" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 11:20:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>boAt, Royal Challengers Bengaluru, RCB, Official Audio Partner, IPL 2026, TATA IPL, cricket sponsorship, boAt RCB partnership, audio wearables India, brand alliance, cricket marketing, fan engagement, defending champions, brands.in, sports sponsorship India</media:keywords>
</item>

<item>
<title>Akshay Kumar Joins JK Maxx Paints: Can Star Power Shake Up India&amp;apos;s Decorative Paints Market?</title>
<link>https://brands.in/blogjk-maxx-paints-akshay-kumar-brand-ambassador-2026</link>
<guid>https://brands.in/blogjk-maxx-paints-akshay-kumar-brand-ambassador-2026</guid>
<description><![CDATA[ JK Maxx Paints appoints Akshay Kumar as brand ambassador with a multi-platform campaign. Here&#039;s what it means for India&#039;s competitive decorative paints market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c67718853f4.jpg" length="70631" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 18:00:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JK Maxx Paints brand ambassador, Akshay Kumar paints brand, decorative paints India 2026, JK Group paints, JK WallMaxx Wall Putty, celebrity endorsement paints, India paints market, home beautification brands, Nitish Chopra JK Paints, paints category marketing India</media:keywords>
</item>

<item>
<title>Gujarat Titans&amp;apos; 37&#45;Partner IPL 2026 Roster Signals Franchise Maturity</title>
<link>https://brands.in/bloggujarat-titans-37-partners-ipl-2026-brand-ecosystem</link>
<guid>https://brands.in/bloggujarat-titans-37-partners-ipl-2026-brand-ecosystem</guid>
<description><![CDATA[ Gujarat Titans onboard 37 partners for IPL 2026 — from Birla Estates to Google Pixel. Here&#039;s what their commercial ecosystem signals for Indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c65bbe3ff92.jpg" length="32076" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 16:04:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Gujarat Titans IPL 2026, GT brand partners, IPL sponsorship India, Birla Estates Gujarat Titans, cricket franchise partnerships, IPL brand ecosystem, sports marketing India, Gujarat Titans sponsors, TATA IPL 2026, franchise commercial strategy</media:keywords>
</item>

<item>
<title>EcoLink Powers Up IPL 2026 With Sunrisers Hyderabad Partnership</title>
<link>https://brands.in/blogecolink-sunrisers-hyderabad-ipl-2026-official-partner-signify</link>
<guid>https://brands.in/blogecolink-sunrisers-hyderabad-ipl-2026-official-partner-signify</guid>
<description><![CDATA[ Signify&#039;s EcoLink joins Sunrisers Hyderabad as official IPL 2026 partner, gaining headgear branding and campaign visibility to build household brand trust across India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c62bc90674e.jpg" length="100101" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 13:24:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EcoLink IPL 2026, Sunrisers Hyderabad partner, Signify EcoLink, EcoLink cricket sponsorship, IPL 2026 partnerships, Sumit Joshi Signify, Nikhil Gupta Signify, SRH official partner, electrical brand IPL, EcoLink India, IPL brand visibility, Sunrisers Hyderabad 2026, cricket sponsorship India</media:keywords>
</item>

<item>
<title>Lauritz Knudsen x Mumbai Indians: Year Two Just Got Bigger</title>
<link>https://brands.in/bloglauritz-knudsen-mumbai-indians-ipl-partnership-renewed-powering-india</link>
<guid>https://brands.in/bloglauritz-knudsen-mumbai-indians-ipl-partnership-renewed-powering-india</guid>
<description><![CDATA[ Lauritz Knudsen renews Mumbai Indians IPL partnership for year two with jersey branding and fan activations, amplifying its Powering a Non-Stop India brand story. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c609d2e1bc4.jpg" length="96127" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 10:45:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lauritz Knudsen, Mumbai Indians, IPL 2026, IPL sponsorship, Powering a Non-Stop India, Lauritz Knudsen Mumbai Indians, IPL jersey sponsorship, electrical automation India, Rajat Abbi, brand partnership IPL, Mumbai Indians sponsor, B2B brand marketing, IPL brand visibility, cricket sponsorship India</media:keywords>
</item>

<item>
<title>Fossil&amp;apos;s Spring 2026 Campaign Stars Varun &amp;amp; Kriti: 5 Smart Brand Moves Worth Noting</title>
<link>https://brands.in/blogfossil-spring-2026-varun-dhawan-kriti-sanon-in-your-spring-dreams-campaign</link>
<guid>https://brands.in/blogfossil-spring-2026-varun-dhawan-kriti-sanon-in-your-spring-dreams-campaign</guid>
<description><![CDATA[ Fossil&#039;s Spring 2026 campaign &#039;In Your Spring Dreams&#039; features Varun Dhawan and Kriti Sanon — here&#039;s what this stylish launch means for premium watch marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c51fee629a3.jpg" length="105415" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 17:44:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fossil Spring 2026, In Your Spring Dreams, Varun Dhawan Fossil, Kriti Sanon Fossil, Fossil India campaign, premium watches India, Fossil Harlow, Fossil Machine, lifestyle accessories marketing, seasonal brand campaign India</media:keywords>
</item>

<item>
<title>Seclore Strengthens Cloud Leadership: What Ajit Kulkarni&amp;apos;s Appointment Signals for Enterprise Data Security</title>
<link>https://brands.in/blogseclore-ajit-kulkarni-director-cloud-operations-customer-support</link>
<guid>https://brands.in/blogseclore-ajit-kulkarni-director-cloud-operations-customer-support</guid>
<description><![CDATA[ Seclore appoints Ajit Kulkarni as Director of Cloud Operations and Customer Support — here&#039;s what this hire signals for enterprise data security in India&#039;s AI-driven landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c51689ba578.jpg" length="51084" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 17:30:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Seclore, Ajit Kulkarni, cloud operations, data security India, enterprise SaaS, Director Cloud Operations, Vishal Gauri, ARMOR platform, site reliability engineering, data protection India</media:keywords>
</item>

<item>
<title>Glucon&#45;D Recharge Launches: How Zydus Is Reinventing a Legacy Brand for Active India</title>
<link>https://brands.in/blogglucon-d-recharge-launch-milind-soman-brand-ambassador-zydus-wellness</link>
<guid>https://brands.in/blogglucon-d-recharge-launch-milind-soman-brand-ambassador-zydus-wellness</guid>
<description><![CDATA[ Zydus Wellness launches Glucon-D Recharge with Milind Soman as brand ambassador — here&#039;s what this bold repositioning means for India&#039;s booming hydration and wellness market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c506cd53d9f.jpg" length="106527" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 16:50:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Glucon-D Recharge, Zydus Wellness, Milind Soman, brand ambassador, performance hydration India, sports drink launch, everyday fitness, electrolyte drink, legacy brand repositioning, Indian wellness market</media:keywords>
</item>

<item>
<title>The Dhurandhar Effect: How Smart Brands Turned 6 Words Into a Marketing Movement</title>
<link>https://brands.in/blogdhurandhar-trend-brand-marketing-india-reactive-cultural-marketing</link>
<guid>https://brands.in/blogdhurandhar-trend-brand-marketing-india-reactive-cultural-marketing</guid>
<description><![CDATA[ How Indian brands used the Dhurandhar dialogue trend for reactive marketing — from mental health campaigns to civic messaging. Key lessons for Indian brand managers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4d1cd79c3c.jpg" length="125591" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 13:18:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dhurandhar marketing trend, reactive marketing India, Bollywood brand campaigns, cultural marketing India 2026, meme marketing brands, topical advertising India, brand communication strategy, pop culture marketing, viral trend brands India</media:keywords>
</item>

<item>
<title>Navi UPI Backs 3 IPL Teams: The Smartest Payments Play of the 2026 Season</title>
<link>https://brands.in/blognavi-upi-ipl-2026-rcb-csk-srh-official-payments-partner</link>
<guid>https://brands.in/blognavi-upi-ipl-2026-rcb-csk-srh-official-payments-partner</guid>
<description><![CDATA[ Navi UPI partners with RCB, CSK, and SRH as Official Payments Partner for IPL 2026. Here&#039;s the marketing strategy behind this multi-team cricket sponsorship play. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4ca745d995.jpg" length="87313" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 12:53:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navi UPI IPL 2026, Official Payments Partner IPL, RCB CSK SRH sponsor, fintech cricket sponsorship, UPI brand marketing India, IPL team partnerships, digital payments IPL, T20 brand activation, cricket sponsorship strategy India</media:keywords>
</item>

<item>
<title>Equitas SFB Doubles Down on IPL 2026 With CSK &amp;amp; GT</title>
<link>https://brands.in/blogequitas-sfb-ipl-2026-csk-gujarat-titans-partnership</link>
<guid>https://brands.in/blogequitas-sfb-ipl-2026-csk-gujarat-titans-partnership</guid>
<description><![CDATA[ Equitas SFB renews IPL 2026 deals with CSK &amp; Gujarat Titans. Here&#039;s what &#039;Bank Like a Champion&#039; means for regional banking brands in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c3b6499ebad.jpg" length="88469" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 17:09:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Equitas SFB, IPL 2026, CSK partnership, Gujarat Titans, Bank Like a Champion, small finance bank, cricket sponsorship, regional banking India, Equitas Small Finance Bank, IPL brand strategy, sports marketing India, CSK official banking partner, fixed deposits, savings account, Vignesh Murali</media:keywords>
</item>

<item>
<title>IPL media rights to plateau at $5.4 billion in 2028–32 cycle: MPA report</title>
<link>https://brands.in/blogipl-media-rights-plateau-5-4-billion-2028-32-mpa-report</link>
<guid>https://brands.in/blogipl-media-rights-plateau-5-4-billion-2028-32-mpa-report</guid>
<description><![CDATA[ IPL media rights projected to plateau at $5.4 billion in 2028–32 cycle per MPA report — signalling the end of compounded growth and a structural shift for brands, broadcasters, and franchise investors. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c38f53bacb1.jpg" length="64531" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 15:12:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL media rights 2028, IPL rights plateau, Media Partners Asia report, JioHotstar IPL, IPL franchise valuation, IPL advertising India, cricket media rights, IPL 2028-32 cycle, sports marketing India, IPL commercial slowdown</media:keywords>
</item>

<item>
<title>Pratik Gandhi named brand ambassador for TimBuckDo</title>
<link>https://brands.in/blogpratik-gandhi-brand-ambassador-timbuckdo-chief-bro-officer-2026</link>
<guid>https://brands.in/blogpratik-gandhi-brand-ambassador-timbuckdo-chief-bro-officer-2026</guid>
<description><![CDATA[ Pratik Gandhi named brand ambassador and Chief Bro Officer of TimBuckDo — a purpose-led, data-validated partnership redefining celebrity collaboration for India&#039;s gig economy platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c383b7563cb.jpg" length="63859" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 13:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pratik Gandhi, TimBuckDo, brand ambassador, Chief Bro Officer, gig economy India, student platform India, TimBuckDo Innovations, celebrity brand partnership, Ideabaaz, Indian startup marketing 2026</media:keywords>
</item>

<item>
<title>Captain Steel and Sourav Ganguly redefine how India builds strong homes</title>
<link>https://brands.in/blogcaptain-steel-sourav-ganguly-tvc-saatchi-saatchi-india-tmt-rebars</link>
<guid>https://brands.in/blogcaptain-steel-sourav-ganguly-tvc-saatchi-saatchi-india-tmt-rebars</guid>
<description><![CDATA[ Saatchi &amp; Saatchi India has launched a new TVC for Captain Steel featuring cricket legend Sourav Ganguly, targeting India&#039;s commoditised TMT rebars market. The campaign draws a smart parallel between cement and TMT rebars — educating homebuilders that structural strength depends equally on both materials. Carrying the brand platform &#039;Strong Home, Strong Nation,&#039; the film challenges consumers to apply the same diligence to choosing TMT rebars as they do to cement, marking a bold category-creation move in India&#039;s construction marketing landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c27e45220de.jpg" length="87638" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 17:36:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Captain Steel TVC 2026, Saatchi Saatchi India, Sourav Ganguly Captain Steel, TMT rebars India, construction marketing India, category creation advertising, Strong Home Strong Nation, steel brand campaign India, home construction awareness, TMT steel brand India</media:keywords>
</item>

<item>
<title>Why Duroflex Is Turning Its Stores Into a Marketing Channel</title>
<link>https://brands.in/blogduroflex-ullas-vijay-retail-experience-centres-brand-building-sleep-wellness</link>
<guid>https://brands.in/blogduroflex-ullas-vijay-retail-experience-centres-brand-building-sleep-wellness</guid>
<description><![CDATA[ Duroflex CMO Ullas Vijay on why experience stores are the new marketing frontier — and how &#039;Designed to De-Stress&#039; is rewriting India&#039;s sleep category playbook. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c234911a5c3.jpg" length="45536" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 12:59:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Duroflex experience store, Ullas Vijay Duroflex CMO, Designed to De-Stress, Duroflex retail expansion India, sleep wellness brand India, Duroflex Indiranagar store, mattress brand repositioning, retail as marketing channel India, Duroflex brand refresh, sleep tech India, stress management brand, Duroflex 2026 strategy</media:keywords>
</item>

<item>
<title>Livpure Renews Gujarat Titans Deal to Win India&amp;apos;s Kitchen Battle</title>
<link>https://brands.in/bloglivpure-gujarat-titans-ipl-2026-partnership-extended</link>
<guid>https://brands.in/bloglivpure-gujarat-titans-ipl-2026-partnership-extended</guid>
<description><![CDATA[ Livpure extends its Gujarat Titans IPL 2026 partnership — how a water purifier brand is using cricket to win India&#039;s kitchen appliance market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c21e31bdb0f.jpg" length="83046" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 11:06:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Livpure IPL 2026, Gujarat Titans partner, Livpure kitchen appliances, water purifier brand IPL, Livpure Gujarat Titans extension, IPL franchise sponsorship, home appliance brand cricket, Rakesh Kaul Livpure, brand expansion IPL, urban consumer marketing India</media:keywords>
</item>

<item>
<title>Scapia Bets Big on IPL 2026 With RCB &amp;amp; Gujarat Titans Deals</title>
<link>https://brands.in/blogscapia-rcb-gujarat-titans-ipl-2026-official-partner</link>
<guid>https://brands.in/blogscapia-rcb-gujarat-titans-ipl-2026-official-partner</guid>
<description><![CDATA[ Scapia partners with RCB and Gujarat Titans for IPL 2026 — here&#039;s how India&#039;s travel fintech is rewriting the rules of cricket fan engagement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2193763929.jpg" length="120304" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 10:46:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Scapia IPL 2026, RCB official partner, Gujarat Titans credit card partner, Scapia Royal Entourage, Day with the Titans, The Game is Yours, Scapia Supershot, IPL fan engagement, travel fintech India, franchise cricket sponsorship, brand partnerships IPL, Indian fintech marketing</media:keywords>
</item>

<item>
<title>Utkarsh Small Finance Bank Bets Big on Cricket With Mumbai Indians IPL 2026 Deal</title>
<link>https://brands.in/blogutkarsh-small-finance-bank-mumbai-indians-ipl-2026-partnership</link>
<guid>https://brands.in/blogutkarsh-small-finance-bank-mumbai-indians-ipl-2026-partnership</guid>
<description><![CDATA[ Utkarsh Small Finance Bank partners with Mumbai Indians as Official Banking Partner for IPL 2026. Here&#039;s why this sponsorship move is smarter than it looks. ]]></description>
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<pubDate>Mon, 23 Mar 2026 18:01:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Utkarsh Small Finance Bank, Mumbai Indians, IPL 2026, cricket sponsorship India, official banking partner, sports marketing, financial services branding, small finance bank, IPL partnerships, brand visibility India</media:keywords>
</item>

<item>
<title>Panda&amp;apos;s Box Wants Families to Go Offline for 9 Nights This Navratri</title>
<link>https://brands.in/blogpandas-box-screen-free-navratri-digital-detox-campaign</link>
<guid>https://brands.in/blogpandas-box-screen-free-navratri-digital-detox-campaign</guid>
<description><![CDATA[ Panda&#039;s Box launches #ScreenFreeNavratri — a 9-day digital detox campaign encouraging Indian families to swap screen time for cultural activities during Navratri. ]]></description>
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<pubDate>Mon, 23 Mar 2026 17:41:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ScreenFreeNavratri, Panda&#039;s Box, digital detox India, children screen time, Navratri campaign, digital wellness, festive marketing India, offline activities kids, parenting brands, purpose marketing 2025</media:keywords>
</item>

<item>
<title>HMD elevates Rajasthan royals partnership to associate sponsor in third consecutive season</title>
<link>https://brands.in/bloghmd-rajasthan-royals-associate-sponsor-2025-helmet-branding</link>
<guid>https://brands.in/bloghmd-rajasthan-royals-associate-sponsor-2025-helmet-branding</guid>
<description><![CDATA[ HMD upgrades its rajasthan royals partnership to associate sponsor in year three, with helmet branding and a smartphone launch timed to maximise cricket season visibility. ]]></description>
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<pubDate>Mon, 23 Mar 2026 15:13:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HMD rajasthan royals, associate sponsor, helmet branding cricket, franchise cricket sponsorship, HMD india, smartphone launch cricket, Ravi kunwar, Alok chitre, cricket brand partnership, sports sponsorship india, IPL sponsorship, consumer tech cricket, rajasthan royals 2025, brand visibility cricket, HMD APAC</media:keywords>
</item>

<item>
<title>India&amp;apos;s sports economy crosses $2 billion in 2025 — and the real game is just beginning</title>
<link>https://brands.in/blogindia-sports-economy-2-billion-2025-wpp-media-sporting-nation-report</link>
<guid>https://brands.in/blogindia-sports-economy-2-billion-2025-wpp-media-sporting-nation-report</guid>
<description><![CDATA[ India&#039;s sports economy crossed $2 billion in 2025, growing 13.4% as per WPP media&#039;s sporting nation report. Here is what it means for indian brand and media strategy. ]]></description>
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<pubDate>Mon, 23 Mar 2026 12:33:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India sports economy, WPP media report, sporting nation 2025, cricket sponsorship, IPL brand investment, digital sports advertising, athlete endorsements, sports sponsorship india, two billion dollar milestone, media spends, women&#039;s premier league, brand partnerships, sports marketing india, CAGR growth, fan engagement</media:keywords>
</item>

<item>
<title>More Than a Vehicle: DriveX&amp;apos;s World Consumer Day Campaign Puts the Everyday Rider at the Centre</title>
<link>https://brands.in/blogdrivex-world-consumer-rights-day-campaign-rider-trust-mobility-2026</link>
<guid>https://brands.in/blogdrivex-world-consumer-rights-day-campaign-rider-trust-mobility-2026</guid>
<description><![CDATA[ DriveX launches World Consumer Rights Day campaign celebrating India&#039;s everyday riders. Here&#039;s why this pre-owned two-wheeler brand is rewriting the trust playbook. ]]></description>
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<pubDate>Sat, 21 Mar 2026 17:21:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DriveX World Consumer Day campaign, pre-owned two-wheeler India, DriveX rider trust campaign, certified pre-owned two-wheeler brand, DriveX mobility campaign 2026</media:keywords>
</item>

<item>
<title>TECNO Got CSK&amp;apos;s Back — And This IPL Helmet Deal Is Smarter Than It Looks</title>
<link>https://brands.in/blogtecno-mobile-chennai-super-kings-ipl-2026-helmet-branding-backbone-bharat</link>
<guid>https://brands.in/blogtecno-mobile-chennai-super-kings-ipl-2026-helmet-branding-backbone-bharat</guid>
<description><![CDATA[ TECNO Mobile partners with Chennai Super Kings for IPL 2026 helmet branding. Here&#039;s why this #TECNOGotYourBack deal is one of the season&#039;s smartest brand plays. ]]></description>
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<pubDate>Sat, 21 Mar 2026 16:50:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TECNO Mobile Chennai Super Kings IPL 2026, TECNOGotYourBack helmet branding, TECNO CSK partnership, Backbone of Bharat TECNO, smartphone brand IPL sponsorship India</media:keywords>
</item>

<item>
<title>Captain Cool Picks 8: MS Dhoni Bats for Better Sleep — And India Is Listening</title>
<link>https://brands.in/blogms-dhoni-sleep-company-brand-ambassador-india-vs-peaceful-sleep-2026</link>
<guid>https://brands.in/blogms-dhoni-sleep-company-brand-ambassador-india-vs-peaceful-sleep-2026</guid>
<description><![CDATA[ MS Dhoni joins The Sleep Company as brand ambassador for &#039;India Vs Peaceful Sleep&#039; campaign. Here&#039;s why this partnership is a masterclass in cause-led brand building. ]]></description>
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<pubDate>Sat, 21 Mar 2026 15:15:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MS Dhoni Sleep Company, India Vs Peaceful Sleep campaign, The Sleep Company brand ambassador, sleep deprivation India 2026, SmartGRID mattress campaign</media:keywords>
</item>

<item>
<title>Mathrubhumi vs Fake News: Why This Print Campaign Is the Most Honest Ad of 2026</title>
<link>https://brands.in/blogmathrubhumi-fake-news-campaign-print-journalism-credibility-2026</link>
<guid>https://brands.in/blogmathrubhumi-fake-news-campaign-print-journalism-credibility-2026</guid>
<description><![CDATA[ Mathrubhumi&#039;s new campaign tackles fake news with humour and sharp storytelling. Here&#039;s why this print media campaign is a masterclass in brand credibility building. ]]></description>
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<pubDate>Sat, 21 Mar 2026 13:40:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mathrubhumi fake news campaign, print journalism credibility India, Mathrubhumi anti-misinformation ad, newspaper brand campaign 2026, Kerala media campaign fake news</media:keywords>
</item>

<item>
<title>Lufthansa Turned the Mumbai Sea Link Blue — And It Is the OOH Campaign Every Brand Should Study</title>
<link>https://brands.in/bloglufthansa-airlines-ooh-campaign-wpp-media-india-2026</link>
<guid>https://brands.in/bloglufthansa-airlines-ooh-campaign-wpp-media-india-2026</guid>
<description><![CDATA[ Lufthansa Airlines transforms India&#039;s iconic landmarks into travel inspiration with a landmark OOH campaign by WPP Media. Here&#039;s the brand strategy behind the spectacle. ]]></description>
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<pubDate>Sat, 21 Mar 2026 13:39:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lufthansa OOH campaign India, WPP Media Lufthansa, immersive outdoor advertising India, Lufthansa Mumbai Sea Link, premium travel brand campaign 2026</media:keywords>
</item>

<item>
<title>AnyMind&amp;apos;s AnyDigital Max: The AI Solution India&amp;apos;s Ad&#45;Fatigued Marketers Have Been Waiting For</title>
<link>https://brands.in/bloganymind-group-anydigital-max-ugc-ai-advertising-platform-2026</link>
<guid>https://brands.in/bloganymind-group-anydigital-max-ugc-ai-advertising-platform-2026</guid>
<description><![CDATA[ AnyMind Group launches AnyDigital Max — an AI-powered UGC advertising platform. Here&#039;s why this solves India&#039;s biggest digital marketing headache right now. ]]></description>
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<pubDate>Sat, 21 Mar 2026 13:25:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AnyDigital Max, AnyMind Group UGC advertising, AI-powered ad platform India, user-generated content marketing, ad fatigue solution 2026</media:keywords>
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<item>
<title>Vedanta Takes &amp;apos;From Earth to the Sky&amp;apos; to 1,000+ Screens — And It&amp;apos;s Bigger Than an Ad</title>
<link>https://brands.in/blogvedanta-from-earth-to-sky-ad-film-cinema-campaign-2026</link>
<guid>https://brands.in/blogvedanta-from-earth-to-sky-ad-film-cinema-campaign-2026</guid>
<description><![CDATA[ Vedanta&#039;s &#039;From Earth to the Sky&#039; ad film hits 1,035 theatres nationwide. Here&#039;s why this cinema campaign is a masterclass in B2B-to-consumer brand building. ]]></description>
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<pubDate>Sat, 21 Mar 2026 11:44:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vedanta ad film, From Earth to the Sky, Vedanta cinema campaign, Vedanta 2.0, industrial brand storytelling India</media:keywords>
</item>

<item>
<title>Alite Bets on Gen Z: Anushka Sen &amp;amp; Taaruk Raina Front India&amp;apos;s Next Skincare Brand</title>
<link>https://brands.in/blogalite-skincare-anushka-sen-taaruk-raina-brand-ambassadors-leeford</link>
<guid>https://brands.in/blogalite-skincare-anushka-sen-taaruk-raina-brand-ambassadors-leeford</guid>
<description><![CDATA[ Leeford Healthcare&#039;s Alite skincare onboards Anushka Sen &amp; Taaruk Raina as brand ambassadors. Here&#039;s what this Gen Z skincare bet means for Indian brands. ]]></description>
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<pubDate>Sat, 21 Mar 2026 11:06:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Anushka Sen Alite skincare ambassador, Taaruk Raina Leeford Healthcare, Alite anti-acne skincare India, Leeford Healthcare skincare brand 2026, Gen Z anti-acne brand India</media:keywords>
</item>

<item>
<title>GREW Solar Backs Two IPL 2026 Teams — Is This Clean Energy&amp;apos;s Biggest Brand Moment Yet?</title>
<link>https://brands.in/bloggrew-solar-mumbai-indians-gujarat-titans-official-solar-energy-partner-ipl-2026</link>
<guid>https://brands.in/bloggrew-solar-mumbai-indians-gujarat-titans-official-solar-energy-partner-ipl-2026</guid>
<description><![CDATA[ GREW Solar signs as Official Solar Energy Partner for Mumbai Indians and Gujarat Titans in IPL 2026. Here&#039;s the brand strategy story clean energy marketers need to read. ]]></description>
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<pubDate>Fri, 20 Mar 2026 17:18:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>GREW Solar, Mumbai Indians, Gujarat Titans, IPL 2026, Official Solar Energy Partner, solar energy brand India, GREW Solar IPL, cricket sponsorship 2026, clean energy marketing India, solar manufacturer India, Chiripal Group, Vinay Thadani, IPL 2026 sponsorship, GREW Solar Gujarat Titans, GREW Solar Mumbai Indians, Lead Headgear Partner IPL, renewable energy brand India, solar energy IPL 2026, Gujarat solar energy, Ahmedabad solar company, IPL brand partnerships 2026, clean energy awareness India</media:keywords>
</item>

<item>
<title>EcoLink Powers Up: Why the Rajasthan Royals Deal Is Smart Brand Strategy</title>
<link>https://brands.in/blogecolink-rajasthan-royals-ipl-associate-sponsor-brand-strategy</link>
<guid>https://brands.in/blogecolink-rajasthan-royals-ipl-associate-sponsor-brand-strategy</guid>
<description><![CDATA[ EcoLink partners with Rajasthan Royals as Associate Sponsor for IPL 2026. Here&#039;s what this cricket deal means for Indian brand strategy and BLDC fan marketing. ]]></description>
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<pubDate>Fri, 20 Mar 2026 16:51:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EcoLink, Rajasthan Royals, IPL 2026, Associate Sponsor, Signify India, BLDC fans, IPL sponsorship, cricket brand marketing, EcoLink BLDC fans, Rajasthan Royals sponsor, IPL 2026 brands, electrical brand India, home appliance marketing India, Signify EcoLink, IPL associate sponsor, cricket marketing India, brand sponsorship IPL, EcoLink Rajasthan Royals IPL, Riyan Parag, Kumar Sangakkara, IPL 2026 sponsorship deals, consumer electrical brands India, energy efficient fans India, BLDC fan India, IP</media:keywords>
</item>

<item>
<title>Tommy Hilfiger&amp;apos;s New Watch Collection Has a Formula 1 Driver and a Runway Model — and It Works</title>
<link>https://brands.in/blogtommy-hilfiger-spring-summer-2026-watch-collection-checo-perez-leni-klum-india</link>
<guid>https://brands.in/blogtommy-hilfiger-spring-summer-2026-watch-collection-checo-perez-leni-klum-india</guid>
<description><![CDATA[ Tommy Hilfiger&#039;s Spring Summer 2026 watch collection with Checo Pérez and Leni Klum blends motorsport energy with classic style — distributed in India via Titan. ]]></description>
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<pubDate>Fri, 20 Mar 2026 15:13:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tommy Hilfiger Spring Summer 2026 watches, Tommy Hilfiger watch collection India 2026, Checo Pérez Tommy Hilfiger campaign, Leni Klum Tommy Hilfiger watches, Tommy Hilfiger Bank chronograph, Tommy Hilfiger Norah watch, Tommy Hilfiger Mackenzie watch, Tommy Hilfiger TH Oxford watch, Titan Company Tommy Hilfiger India, Movado Group Tommy Hilfiger, premium watch collection India 2026, Tommy Hilfiger watches India, accessible luxury watches India, fashion watch brand India, Tommy Hilfiger Classic Am</media:keywords>
</item>

<item>
<title>Rapoo Is Bringing Mumbai Indians Energy to Your Work Desk</title>
<link>https://brands.in/blograpoo-mumbai-indians-official-computer-accessories-partner-ipl-2026</link>
<guid>https://brands.in/blograpoo-mumbai-indians-official-computer-accessories-partner-ipl-2026</guid>
<description><![CDATA[ Rapoo India partners with Mumbai Indians as official computer accessories partner — MI-edition keyboards, mice and mousepads bring cricket fan culture to your desk. ]]></description>
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<pubDate>Fri, 20 Mar 2026 13:58:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rapoo Mumbai Indians partnership, Rapoo India IPL 2026, Mumbai Indians official accessories partner, Rapoo MI edition accessories, Rapoo wireless keyboard Mumbai Indians, Mumbai Indians computer accessories, Rapoo India brand partnership, MI edition keyboard mouse mousepad, Mukesh Kumar Chaudhary Rapoo, Mumbai Indians official partner 2026, Rapoo IPL fan merchandise, cricket fan tech accessories India, computer accessories brand India IPL, Rapoo Mumbai Indians second year, MI Shop Rapoo accessor</media:keywords>
</item>

<item>
<title>Bajaj Electricals Just Bought What It Already Built for 24 Years</title>
<link>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026-767</link>
<guid>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026-767</guid>
<description><![CDATA[ Bajaj Electricals acquires Morphy Richards brand rights in India for ₹141.4 crore — here&#039;s why this is one of the smartest brand ownership moves in Indian consumer goods. ]]></description>
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<pubDate>Fri, 20 Mar 2026 13:27:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bajaj Electricals Morphy Richards acquisition, Morphy Richards India brand rights, Bajaj Electricals 141.4 crore acquisition, Morphy Richards intellectual property India, Bajaj Electricals multi-brand strategy, premium home appliances India, Morphy Richards South Asia acquisition, Glen Dimplex Bajaj Electricals deal, Sanjay Sachdeva Bajaj Electricals, Fergal Naughton Glen Dimplex, Bajaj Electricals brand ownership 2026, Morphy Richards brand history India, Indian consumer goods brand acquisition</media:keywords>
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<item>
<title>Bajaj Electricals Just Bought What It Already Built for 24 Years</title>
<link>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026</link>
<guid>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026</guid>
<description><![CDATA[ Bajaj Electricals acquires Morphy Richards brand rights in India for ₹141.4 crore — here&#039;s why this is one of the smartest brand ownership moves in Indian consumer goods. ]]></description>
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<pubDate>Fri, 20 Mar 2026 13:27:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bajaj Electricals Morphy Richards acquisition, Morphy Richards India brand rights, Bajaj Electricals 141.4 crore acquisition, Morphy Richards intellectual property India, Bajaj Electricals multi-brand strategy, premium home appliances India, Morphy Richards South Asia acquisition, Glen Dimplex Bajaj Electricals deal, Sanjay Sachdeva Bajaj Electricals, Fergal Naughton Glen Dimplex, Bajaj Electricals brand ownership 2026, Morphy Richards brand history India, Indian consumer goods brand acquisition</media:keywords>
</item>

<item>
<title>KKR Just Turned 18 Years of Cricket History Into a Jersey</title>
<link>https://brands.in/blogkkr-lines-of-legacy-jersey-campaign-ipl-2026-brand-strategy</link>
<guid>https://brands.in/blogkkr-lines-of-legacy-jersey-campaign-ipl-2026-brand-strategy</guid>
<description><![CDATA[ KKR&#039;s &#039;Lines of Legacy&#039; jersey campaign for IPL 2026 turns iconic cricket moments into wearable art — a masterclass in sports franchise brand storytelling. ]]></description>
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<pubDate>Fri, 20 Mar 2026 13:00:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KKR Lines of Legacy, Kolkata Knight Riders IPL 2026 jersey, KKR jersey 2026, Lines of Legacy campaign, Kya Line Hai campaign, KKR brand campaign 2026, IPL 2026 jersey launch, KKR jersey design, Venky Mysore Knight Riders, Binda Dey KKR marketing, Rajat Bedi KKR campaign, Anirban Dasgupta KKR, KKR fan engagement 2026, IPL franchise brand storytelling, cricket jersey marketing India, KKR Brendon McCullum 158, Rinku Singh five sixes KKR, LinesOfLegacy trending, KKR abstract linear art jersey, sport</media:keywords>
</item>

<item>
<title>Nippon Paint Bets Big on Punjab Kings for IPL 2026</title>
<link>https://brands.in/blognippon-paint-punjab-kings-ipl-2026-partnership-brand-strategy</link>
<guid>https://brands.in/blognippon-paint-punjab-kings-ipl-2026-partnership-brand-strategy</guid>
<description><![CDATA[ Nippon Paint joins Punjab Kings as official IPL 2026 partner — here&#039;s why this cricket sponsorship is a smart brand growth play for paint in India. ]]></description>
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<pubDate>Fri, 20 Mar 2026 11:14:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Nippon Paint India, Punjab Kings IPL 2026, Nippon Paint Punjab Kings, IPL 2026 brand sponsorship, cricket jersey advertising India, paint brand marketing India, IPL official partner 2026, Blobber Sher mascot, NayeIndiaKeNayeRang, Yuzvendra Chahal Punjab Kings, Shashank Singh Punjab Kings, IPL sponsorship strategy, Nippon Paint brand campaign, Punjab Kings jersey sponsor, cricket sponsorship India 2026, Sharad Malhotra Nippon Paint, Mark Titus Nippon Paint, Satish Menon Punjab Kings, IPL brand ac</media:keywords>
</item>

<item>
<title>Ajmal Dubai Bets Big on Ranveer Singh to Crack India&amp;apos;s Fragrance Market</title>
<link>https://brands.in/blogajmal-dubai-ranveer-singh-brand-ambassador-your-unseen-power</link>
<guid>https://brands.in/blogajmal-dubai-ranveer-singh-brand-ambassador-your-unseen-power</guid>
<description><![CDATA[ Ajmal Dubai appoints Ranveer Singh as brand ambassador for its &quot;Your Unseen Power&quot; campaign. Here&#039;s what this bold move means for luxury fragrance marketing in India. ]]></description>
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<pubDate>Thu, 19 Mar 2026 17:44:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ajmal Dubai, Ranveer Singh brand ambassador, Your Unseen Power campaign, Ajmal Dubai India, luxury fragrance India, premium perfume brand India, Ranveer Singh endorsement, Aristocrat perfume, Aurum Summer, Wisal Layl, oud fragrance India, Arabic perfume India, celebrity brand ambassador India, PVR cinema advertising, fragrance marketing India, heritage fragrance brand, Ajmal Group, Abdulla Ajmal, perfume campaign 2026, India fragrance market, brand ambassador 2026, cinema marketing India, luxury</media:keywords>
</item>

<item>
<title>Pure Nutrition x CSK: India&amp;apos;s Sports Nutrition Space Just Got Its Biggest IPL Moment</title>
<link>https://brands.in/blogpure-nutrition-chennai-super-kings-official-sports-nutrition-partner-ipl-2026</link>
<guid>https://brands.in/blogpure-nutrition-chennai-super-kings-official-sports-nutrition-partner-ipl-2026</guid>
<description><![CDATA[ Pure Nutrition becomes Official Sports Nutrition Partner of CSK ahead of IPL 2026. Here&#039;s what this deal means for India&#039;s booming sports nutrition market. ]]></description>
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<pubDate>Thu, 19 Mar 2026 17:20:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pure Nutrition Chennai Super Kings, Pure Nutrition CSK partnership, CSK Official Sports Nutrition Partner, Pure Nutrition IPL 2026, Pure Nutrition co-branded CSK, Chennai Super Kings nutrition partner, sports nutrition India IPL, Pure Nutrition Sushil Khaitan, Anmol Choubey Pure Nutrition, KS Viswanathan CSK, CSK brand partnership 2026, sports nutrition India 2026, IPL sports partnership India, co-branded supplement India, whey protein CSK, Indian sports nutrition market, Pure Nutrition suppleme</media:keywords>
</item>

<item>
<title>TechnoSport&amp;apos;s Bold Rebrand: India&amp;apos;s Activewear Giant Just Raised Its Visual Game</title>
<link>https://brands.in/blogtechnosport-new-brand-identity-rebrand-activewear-india-2026</link>
<guid>https://brands.in/blogtechnosport-new-brand-identity-rebrand-activewear-india-2026</guid>
<description><![CDATA[ TechnoSport unveils refreshed brand identity amid 40% CAGR growth. Here&#039;s what India&#039;s activewear giant&#039;s rebrand signals for performance wear marketing. ]]></description>
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<pubDate>Thu, 19 Mar 2026 17:00:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TechnoSport new brand identity, TechnoSport rebrand 2026, TechnoSport activewear India, TechnoSport brand refresh, Puspen Maity TechnoSport, Patralika Agrawal TechnoSport, activewear brand India 2026, performance wear India, accessible activewear India, TechnoSport CAGR 40 percent, TechnoSport 25 million units FY26, activewear rebrand India, Indian sportswear brand 2026, TechnoSport retail expansion, omnichannel activewear India, performance wear marketing India, TechnoSport wordmark redesign, a</media:keywords>
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<title>Wellbeing Nutrition Names Malavika Mohanan Ambassador: Beauty Eaten, Not Applied</title>
<link>https://brands.in/blogwellbeing-nutrition-malavika-mohanan-marine-collagen-ingestible-skincare-india</link>
<guid>https://brands.in/blogwellbeing-nutrition-malavika-mohanan-marine-collagen-ingestible-skincare-india</guid>
<description><![CDATA[ Wellbeing Nutrition appoints Malavika Mohanan as brand ambassador for Marine Collagen range. Here&#039;s what ingestible skincare means for Indian beauty brands. ]]></description>
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<pubDate>Thu, 19 Mar 2026 12:54:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wellbeing Nutrition Malavika Mohanan, Marine Collagen India, ingestible skincare India, Wellbeing Nutrition campaign 2026, collagen supplement India, beauty from within India, Skin Fuel Glutathione, Saurabh Kapoor Wellbeing Nutrition, ingestible beauty India, wellness marketing India</media:keywords>
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<title>BGMI Meets IPL: Why the KRAFTON&#45;CSK&#45;KKR Deal Is a Marketing Masterstroke</title>
<link>https://brands.in/blogkrafton-bgmi-csk-kkr-ipl-2026-collaboration-gaming-cricket</link>
<guid>https://brands.in/blogkrafton-bgmi-csk-kkr-ipl-2026-collaboration-gaming-cricket</guid>
<description><![CDATA[ KRAFTON India partners with CSK and KKR for BGMI 4.3 update ahead of IPL 2026. Here&#039;s what this gaming-cricket crossover means for Indian brand marketing. ]]></description>
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<pubDate>Thu, 19 Mar 2026 12:35:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KRAFTON BGMI CSK KKR collaboration, BGMI IPL 2026, Battlegrounds Mobile India CSK, BGMI KKR partnership, KRAFTON India IPL 2026, BGMI 4.3 update, Chennai Super Kings BGMI, Kolkata Knight Riders BGMI, gaming cricket crossover India, IPL brand partnerships 2026, mobile gaming marketing India, BGMI in-game content IPL, Seddharth Merrotra KRAFTON, cricket gaming collaboration India, IPL 2026 brand campaign, BGMI franchise collaboration, sports gaming marketing India, IPL fandom marketing, KRAFTON In</media:keywords>
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<title>Think9 Buys Whoppl, Launches Nova9: India&amp;apos;s Creator Economy Just Levelled Up</title>
<link>https://brands.in/blogthink9-acquires-whoppl-launches-nova9-creator-marketing-india</link>
<guid>https://brands.in/blogthink9-acquires-whoppl-launches-nova9-creator-marketing-india</guid>
<description><![CDATA[ Think9 acquires Whoppl and launches Nova9 — a culture-first storytelling unit. Here&#039;s what this means for creator marketing and brand strategy in India. ]]></description>
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<pubDate>Thu, 19 Mar 2026 12:13:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Think9 acquires Whoppl, Nova9 launch India, Think9 Nova9 creator marketing, Whoppl acquisition 2026, Ramya Ramachandran Nova9, Santosh Desai Think9, Ashni Biyani Avni Biyani Think9, creator economy India 2026, culture-first storytelling India, digital marketing acquisition India, influencer marketing India, platform-native content India, creator-led marketing, Nova9 cultural strategy, Think9 Consumer Technologies, Whoppl creator network, real-time cultural marketing, meme marketing India, AI dat</media:keywords>
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<title>Remembering Umesh Roy Chowdhury: A Regional Media Stalwart</title>
<link>https://brands.in/blogumesh-roy-chowdhury-mumbai-tarun-bharat-cbo-passes-away-tribute</link>
<guid>https://brands.in/blogumesh-roy-chowdhury-mumbai-tarun-bharat-cbo-passes-away-tribute</guid>
<description><![CDATA[ Indian media veteran Umesh Roy Chowdhury, CBO of Mumbai Tarun Bharat, passes away. A tribute to three decades of leadership in regional media and brand solutions. ]]></description>
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<pubDate>Wed, 18 Mar 2026 12:59:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Umesh Roy Chowdhury Mumbai Tarun Bharat, Mumbai Tarun Bharat CBO passes away, regional media veteran India, Umesh Roy Chowdhury obituary, Marathi media industry India, Sakal Media Group, Saamana Group publications, regional print media India, MediaValueWorks India, Indian media industry tribute</media:keywords>
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<title>MS Dhoni Doubles Down on House of Biryan Bet</title>
<link>https://brands.in/blogms-dhoni-house-of-biryan-brand-ambassador-cloud-kitchen-india</link>
<guid>https://brands.in/blogms-dhoni-house-of-biryan-brand-ambassador-cloud-kitchen-india</guid>
<description><![CDATA[ MS Dhoni becomes brand ambassador for House of Biryan. What this move reveals about cloud kitchen growth, consistency, and brand strategy in India. ]]></description>
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<pubDate>Tue, 17 Mar 2026 18:09:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MS Dhoni House of Biryan, House of Biryan brand ambassador, cloud kitchen India, food tech startups India, MS Dhoni investment, biryani brand India, cloud kitchen business model, food delivery India, HOB expansion India, celebrity endorsement food brand, Indian startup ecosystem, scalable food brands, biryani market India, QSR India trends, digital food brands India</media:keywords>
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<title>MS Dhoni Joins BHIM: A Smart Brand Move?</title>
<link>https://brands.in/blogbhim-ms-dhoni-brand-ambassador-digital-payments-india</link>
<guid>https://brands.in/blogbhim-ms-dhoni-brand-ambassador-digital-payments-india</guid>
<description><![CDATA[ BHIM Payments App appoints MS Dhoni as its brand ambassador, marking a strategic push to strengthen trust, preference, and nationwide adoption. As India’s digital payments ecosystem matures, BHIM is focusing on inclusion, accessibility, and user confidence—especially across Tier 2 and Tier 3 markets. The partnership aligns Dhoni’s credibility with BHIM’s positioning as “Bharat Ka Apna Payments App,” signaling a shift from utility-driven usage to brand-led engagement in a highly competitive UPI landscape. ]]></description>
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<pubDate>Tue, 17 Mar 2026 18:00:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BHIM Payments App, MS Dhoni brand ambassador, NPCI BHIM Services, UPI India, digital payments India, fintech marketing India, brand endorsement India, Tier 2 Tier 3 markets India, payment apps India, BHIM app strategy, Mahendra Singh Dhoni, digital adoption India, fintech branding, India UPI ecosystem, brand trust marketing</media:keywords>
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<title>Nippo Battery Brand Nippo Gets a New CMO: What It Signals</title>
<link>https://brands.in/blogarun-sriram-appointed-cmo-indo-national-nippo-brand-strategy-india</link>
<guid>https://brands.in/blogarun-sriram-appointed-cmo-indo-national-nippo-brand-strategy-india</guid>
<description><![CDATA[ Indo National appoints Arun Sriram as Chief Marketing Officer to lead the next phase of growth for its flagship Nippo battery brand. With a background spanning ITC, iD Fresh Food, and entrepreneurship, Sriram brings a strong focus on category building, premiumisation, and digital agility. The move signals a strategic shift from distribution-led growth to brand-led differentiation in India’s evolving battery market, particularly across Tier 2 and Tier 3 regions where demand continues to expand. ]]></description>
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<pubDate>Tue, 17 Mar 2026 17:50:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Arun Sriram, Indo National CMO, Nippo batteries, FMCG marketing India, CMO appointment India, battery market India, iD Fresh Food, ITC India marketing, category building strategy, brand strategy India, leadership appointment, consumer goods India, marketing leadership, brand transformation, dry cell battery market</media:keywords>
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<title>Magicrete Partners With RCB as Official Building Material Partner</title>
<link>https://brands.in/blogmagicrete-rcb-official-building-material-partner-ipl-2026</link>
<guid>https://brands.in/blogmagicrete-rcb-official-building-material-partner-ipl-2026</guid>
<description><![CDATA[ Magicrete, one of India&#039;s leading building materials companies known for its AAC blocks, construction chemicals, and precast systems, has been named the Official Building Material Partner of Royal Challengers Bengaluru for IPL 2026. The partnership connects a prominent B2B construction brand with one of cricket&#039;s most passionate and loyal fan communities, marking another significant entry of India&#039;s building materials sector into IPL sponsorship. As brands like JK Lakshmi Cement and Magicrete increasingly turn to cricket for national brand equity building, this partnership signals a broader shift in how Indian infrastructure and construction brands approach above-the-line marketing investment and consumer visibility. ]]></description>
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<pubDate>Tue, 17 Mar 2026 14:01:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Magicrete RCB, Magicrete Royal Challengers Bengaluru, IPL 2026 building material partner, Magicrete IPL sponsorship, RCB official partner 2026, AAC blocks India, construction materials IPL, building materials brand India, B2B cricket sponsorship India, IPL brand partnership 2026, Magicrete AAC blocks, RCB sponsorship 2026, construction brand marketing India, Sourabh Bansal Magicrete, Rajesh Menon RCB, IPL 2026 sponsors, building materials marketing India, cricket sponsorship B2B India, precast s</media:keywords>
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<title>Ember Cookware Appoints Amit Singh to Lead Supply Chain</title>
<link>https://brands.in/blogember-cookware-amit-singh-supply-chain-d2c-india</link>
<guid>https://brands.in/blogember-cookware-amit-singh-supply-chain-d2c-india</guid>
<description><![CDATA[ Ember Cookware, India&#039;s first 100% non-toxic non-stick kitchenware brand, has appointed Amit Singh as Chief of Supply Chain and Services. Singh brings over a decade of large-scale supply chain expertise from PharmEasy, API Holdings, and Giant Hypermarket. His mandate covers end-to-end operations including sourcing, logistics, last-mile delivery, and post-purchase service as Ember accelerates growth across direct-to-consumer, quick commerce, and offline retail channels. The appointment signals a broader shift in India&#039;s D2C landscape — where supply chain excellence is fast becoming a brand differentiator, not just a back-office function. Here&#039;s what this leadership hire means for Indian consumer brands scaling nationally. ]]></description>
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<pubDate>Tue, 17 Mar 2026 12:28:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ember Cookware, Amit Singh, Chief of Supply Chain, D2C India, non-toxic cookware India, quick commerce supply chain, Indian D2C brands, supply chain leadership India, PharmEasy supply chain, API Holdings, last-mile delivery India, kitchenware brand India, D2C supply chain strategy, Ember Cookware growth, non-stick cookware India, consumer brand India 2026, D2C operations India, fulfilment India, inventory management D2C, Siddharth Gadodia Ember</media:keywords>
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<title>UNIQLO India Signs Jasprit Bumrah as Brand Endorser</title>
<link>https://brands.in/bloguniqlo-india-jasprit-bumrah-brand-endorser-airism-campaign</link>
<guid>https://brands.in/bloguniqlo-india-jasprit-bumrah-brand-endorser-airism-campaign</guid>
<description><![CDATA[ UNIQLO India has named cricket star Jasprit Bumrah as its official brand endorser, launching a new campaign built around the brand&#039;s AIRism Oversized T-shirt and LifeWear philosophy. The campaign positions Bumrah in relaxed, everyday off-field moments — a deliberate contrast to his high-intensity cricket persona — drawing a parallel between his journey of quiet excellence and UNIQLO&#039;s functional, comfort-first approach to clothing. Currently live across digital, social media, in-store displays, and outdoor platforms, the partnership signals UNIQLO India&#039;s shift from brand awareness to deeper desire-building among urban Indian consumers in the premium casual wear segment. ]]></description>
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<pubDate>Tue, 17 Mar 2026 12:12:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>UNIQLO India, Jasprit Bumrah, UNIQLO brand endorser, AIRism T-shirt India, LifeWear philosophy, UNIQLO campaign India, cricket celebrity endorsement India, premium casual wear India, UNIQLO Bumrah campaign, apparel marketing India, comfort wear India, Indian cricket endorsement, UNIQLO AIRism, brand ambassador India 2026, Nidhi Rastogi UNIQLO, Japanese apparel brand India, urban fashion India, celebrity brand partnership India, lifestyle brand India, UNIQLO retail India</media:keywords>
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<title>JK Lakshmi Cement Backs Rajasthan Royals in IPL 2026 Deal</title>
<link>https://brands.in/blogjk-lakshmi-cement-rajasthan-royals-principal-sponsor-ipl-2026</link>
<guid>https://brands.in/blogjk-lakshmi-cement-rajasthan-royals-principal-sponsor-ipl-2026</guid>
<description><![CDATA[ JK Lakshmi Cement has been named the Principal Sponsor of Rajasthan Royals for IPL 2026, with the brand&#039;s logo featuring on the back of the team&#039;s match jersey. The deal also covers in-stadium branding, team gear, and match-day digital content throughout the season. Both brands share deep roots in Rajasthan, making this one of IPL 2026&#039;s most purpose-driven sponsorship stories. For Indian marketers and B2B brands eyeing national visibility, this partnership offers a powerful lesson in regional identity meeting national ambition. Here&#039;s what the deal means for Indian brand strategy. ]]></description>
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<pubDate>Tue, 17 Mar 2026 10:46:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JK Lakshmi Cement, Rajasthan Royals, IPL 2026, Principal Sponsor, IPL jersey sponsor, IPL 2026 sponsorship, Rajasthan Royals sponsor, cricket sponsorship India, B2B brand marketing IPL, regional brand national visibility, JK Lakshmi Cement Rajasthan Royals, IPL brand partnership, sports sponsorship India, cement brand marketing, Goafest 2026</media:keywords>
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<title>Google India&amp;apos;s Power Hire: Kanika Kalra to Lead AI&#45;Driven Marketing</title>
<link>https://brands.in/bloggoogle-india-kanika-kalra-director-consumer-apps-platforms-marketing</link>
<guid>https://brands.in/bloggoogle-india-kanika-kalra-director-consumer-apps-platforms-marketing</guid>
<description><![CDATA[ Google India appoints Kanika Kalra as Director of Consumer Apps &amp; Platforms Marketing. Here&#039;s what this AI-focused hire means for India&#039;s digital marketing landscape. ]]></description>
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<pubDate>Mon, 16 Mar 2026 17:08:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kanika Kalra Google India, Google India marketing appointment, Director Consumer Apps Platforms Marketing, Google India AI marketing, Gemini Google India, Google Search AI India, consumer apps marketing India, Google India leadership 2026, AI-driven marketing India, Google Maps marketing strategy, digital marketing leadership India, Google India Shekhar Khosla</media:keywords>
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<title>Jaypee x Punjab Kings: When a Kitchen Brand Courts Cricket Fans</title>
<link>https://brands.in/blogjaypee-punjab-kings-ipl-2025-sponsor-houseware-brand-marketing</link>
<guid>https://brands.in/blogjaypee-punjab-kings-ipl-2025-sponsor-houseware-brand-marketing</guid>
<description><![CDATA[ Jaypee joins Punjab Kings as official IPL sponsor. Here&#039;s why a 40-year-old houseware brand betting on cricket is a masterclass in generational brand reboot. ]]></description>
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<pubDate>Mon, 16 Mar 2026 15:40:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL sponsorship India 2025, houseware brand cricket sponsorship, Punjab Kings brand partners, heritage brand marketing India, kitchenware brand IPL, consumer brand IPL activation, Indian Premier League sponsorship strategy, Jaypee brand marketing, sports sponsorship India, generational brand repositioning India</media:keywords>
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<title>JSW Indian Open 2026 Scores 11 Brand Partners — Is Squash India&amp;apos;s Next Big Bet?</title>
<link>https://brands.in/blogjsw-indian-open-2026-sponsors-squash-brand-marketing</link>
<guid>https://brands.in/blogjsw-indian-open-2026-sponsors-squash-brand-marketing</guid>
<description><![CDATA[ JSW Indian Open 2026 lands 11 brand partners at CCI Brabourne Stadium. Here&#039;s what India&#039;s growing squash sponsorship story means for smart marketers. ]]></description>
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<pubDate>Mon, 16 Mar 2026 15:02:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>squash sponsorship India, niche sports marketing India, JSW Sports partnerships, Indian Open squash 2026, sports brand partnerships India, CCI Brabourne Stadium squash, LA 2028 Olympics squash India, FanCode squash streaming, Anahat Singh squash, premium sports sponsorship India</media:keywords>
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<title>NODWIN Gaming Eyes IPO With Bold Board Move and 42% Growth</title>
<link>https://brands.in/blognodwin-gaming-ipo-arnd-benninghoff-board-fundraising-2026</link>
<guid>https://brands.in/blognodwin-gaming-ipo-arnd-benninghoff-board-fundraising-2026</guid>
<description><![CDATA[ NODWIN Gaming launches pre-IPO round, appoints MTG&#039;s Arnd Benninghoff to its board, and posts 42% revenue growth. What this means for India&#039;s gaming industry. ]]></description>
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<pubDate>Mon, 16 Mar 2026 13:42:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NODWIN Gaming IPO, NODWIN Gaming pre-IPO round, Arnd Benninghoff NODWIN board, NODWIN Gaming revenue growth, esports India IPO, gaming industry India 2026, NODWIN Gaming UBS advisor, DreamHack India Comic Con India, Global South gaming market, youth entertainment India</media:keywords>
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<item>
<title>Audi India Picks Wondrlab: A New Era for Luxury Auto Marketing</title>
<link>https://brands.in/blogaudi-india-appoints-wondrlab-brand-communication-partner-2026</link>
<guid>https://brands.in/blogaudi-india-appoints-wondrlab-brand-communication-partner-2026</guid>
<description><![CDATA[ Audi India appoints Wondrlab as brand communication partner after a multi-agency pitch. What this platform-first mandate means for luxury auto marketing in India. ]]></description>
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<pubDate>Mon, 16 Mar 2026 11:23:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Audi India Wondrlab, Audi India brand communication partner, Wondrlab platform-first marketing, luxury auto marketing India, Audi India agency mandate, integrated brand communication India, platform-first approach India, luxury brand marketing 2026, Wondrlab agency win, full-funnel brand experience India</media:keywords>
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<title>Mana Projects Signs Ranbir Kapoor as Brand Ambassador, Unveils New Identity</title>
<link>https://brands.in/blogmana-projects-ranbir-kapoor-brand-ambassador-new-identity-2026</link>
<guid>https://brands.in/blogmana-projects-ranbir-kapoor-brand-ambassador-new-identity-2026</guid>
<description><![CDATA[ Mana Projects signs Ranbir Kapoor as brand ambassador and unveils a new identity. What this bold move means for real estate marketing in Bengaluru and beyond. ]]></description>
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<pubDate>Mon, 16 Mar 2026 11:02:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mana Projects Ranbir Kapoor, Mana Projects brand ambassador, Mana Projects new identity, real estate marketing India, Bengaluru real estate developer, millennial homebuyers India, sustainable housing Bengaluru, design-led living India, Sarjapur Road residential projects, real estate brand campaign India 2026</media:keywords>
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<title>India Today Conclave 2026: Breakthroughs, Breakdowns &amp;amp; Big Ideas</title>
<link>https://brands.in/blogindia-today-conclave-2026-new-delhi-breakthroughs-breakdowns-theme</link>
<guid>https://brands.in/blogindia-today-conclave-2026-new-delhi-breakthroughs-breakdowns-theme</guid>
<description><![CDATA[ The 23rd edition of the India Today Conclave takes place on March 13–14, 2026 in New Delhi under the theme &quot;Year of Breakthroughs and Breakdowns.&quot; Bringing together Union Ministers, global ambassadors, Indian business leaders, technology experts and cultural figures, the summit examines AI, geopolitics, climate policy and economic transformation. For Indian brand strategists and marketing leaders, the Conclave serves as a critical annual signal of where national priorities and global forces are heading — making it essential viewing for anyone shaping business strategy in 2026. ]]></description>
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<pubDate>Sat, 14 Mar 2026 13:02:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India Today Conclave 2026, India Today Conclave New Delhi, Year of Breakthroughs and Breakdowns, India Today Conclave theme 2026, India Today summit March 2026, geopolitics India business leaders, AI leadership India 2026, India Today Conclave speakers, thought leadership summit India, Indian brand strategy 2026</media:keywords>
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<title>SiXiT Names Arshdeep Singh Brand Ambassador as It Eyes ₹300 Crore Target</title>
<link>https://brands.in/blogsixit-arshdeep-singh-brand-ambassador-cricket-equipment-expansion</link>
<guid>https://brands.in/blogsixit-arshdeep-singh-brand-ambassador-cricket-equipment-expansion</guid>
<description><![CDATA[ SiXiT, India&#039;s leading cricket tennis-ball brand, has signed fast bowler Arshdeep Singh as brand ambassador for its cricket ball category. The Madurai-based company is expanding into leather cricket balls, bats, kits and footwear as it targets ₹300 crore in revenue over the next three years. Built on a strong grassroots foundation and a distribution network spanning 50,000+ retail outlets, SiXiT is now repositioning itself as a full-stack cricket equipment brand for players at every level. ]]></description>
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<pubDate>Sat, 14 Mar 2026 09:38:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SiXiT cricket brand, Arshdeep Singh brand ambassador, cricket equipment India, grassroots cricket brand India, leather cricket ball India, cricket kit brand India, SiXiT revenue target, cricket tennis ball market leader, sports brand expansion India, cricket footwear India</media:keywords>
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<title>Did Cars24&amp;apos;s Spoof Ad Campaign Cost Its CEO His Job?</title>
<link>https://brands.in/blogcars24-ceo-exit-spinny-spoof-campaign-t20-world-cup</link>
<guid>https://brands.in/blogcars24-ceo-exit-spinny-spoof-campaign-t20-world-cup</guid>
<description><![CDATA[ Cars24 CEO Himanshu Ratnoo has stepped down amid industry speculation linking his exit to a misfired spoof campaign targeting rival Spinny during the ICC Men&#039;s T20 World Cup. The parody ads — titled Mother Promise, Mother-in-law Promise and Sister Promise — attacked a campaign Spinny had already retired, while authenticity concerns over hired cast members triggered social media backlash. With Spinny dominating the World Cup final on air and Cars24 absent, the competitive brand war delivered a decisive verdict. Here&#039;s what every Indian marketer can learn from this high-stakes advertising misstep. ]]></description>
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<pubDate>Fri, 13 Mar 2026 12:18:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cars24 CEO exit Himanshu Ratnoo, Cars24 Spinny ad war, Cars24 spoof campaign T20 World Cup, Spinny God Promise campaign, Spinny The Master campaign, Sachin Tendulkar Spinny, Cars24 marketing strategy, competitive advertising India, used car market India, startup CEO brand ambassador, Cars24 vs Spinny, Indian startup brand war, T20 World Cup advertising, Cars24 brand crisis, competitive brand strategy India</media:keywords>
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<title>Emraan Hashmi Powers AGREYAS: Raj Cooling&amp;apos;s Bold Appliance Play</title>
<link>https://brands.in/blogagreyas-launch-emraan-hashmi-raj-cooling-systems-brand-ambassador</link>
<guid>https://brands.in/blogagreyas-launch-emraan-hashmi-raj-cooling-systems-brand-ambassador</guid>
<description><![CDATA[ Raj Cooling Systems has launched AGREYAS, a new mid-premium consumer appliances brand covering air conditioners, washing machines, and geysers. Bollywood actor Emraan Hashmi has been signed as brand ambassador under Zoommantra Productions. With a $10 million investment and targets set on India&#039;s ₹1.5 lakh crore home appliances market, AGREYAS aims to capture urban and semi-urban consumers through energy-efficient, technology-forward products. Here&#039;s what this bold B2B-to-consumer pivot means for Indian brands and marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b3913a1923b.jpg" length="89889" type="image/jpeg"/>
<pubDate>Fri, 13 Mar 2026 09:58:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AGREYAS, Raj Cooling Systems, Emraan Hashmi brand ambassador, home appliances brand India, mid-premium appliances, consumer electronics India, energy efficient appliances, Indian appliances market, AGREYAS launch, Kalpesh Ramoliya, Zoommantra Productions, Rohit Roy, white goods India, new appliance brand 2025, Indian consumer market</media:keywords>
</item>

<item>
<title>Arvind R P Exits McDonald&amp;apos;s India After 7&#45;Year Leadership Run</title>
<link>https://brands.in/blogarvind-rp-steps-down-mcdonalds-india-cbo</link>
<guid>https://brands.in/blogarvind-rp-steps-down-mcdonalds-india-cbo</guid>
<description><![CDATA[ Arvind R P has stepped down as Chief Business Officer at McDonald&#039;s India after a tenure of over seven years, during which he held profit and loss responsibility for the brand&#039;s South India operations. With 25+ years of cross-industry experience spanning QSR, FMCG, beauty, fashion, and lifestyle sectors — including stints at Britannia Industries, Levi Strauss &amp; Co., TVS Motor Company, and Kaya — his departure marks a significant leadership transition for the brand. The move raises important questions about McDonald&#039;s South India growth strategy and its next CBO appointment in an increasingly competitive QSR market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b2ad2c49f8c.jpg" length="43034" type="image/jpeg"/>
<pubDate>Thu, 12 Mar 2026 17:40:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Arvind R P McDonald&#039;s India, McDonald&#039;s India CBO, Chief Business Officer McDonald&#039;s, McDonald&#039;s South India, QSR leadership India, McDonald&#039;s India leadership change, Hardcastle Restaurants, QSR industry India 2026, marketing leadership India, FMCG brand leaders India, Britannia Industries, Levi Strauss India, TVS Motor Company, Kaya brand, quick service restaurant India, brand leadership transition, CMO moves India, senior marketing exits India, McDonald&#039;s India strategy, Indian QSR market 202</media:keywords>
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<item>
<title>Tommy Hilfiger Travel Gear Is IPL 2026&amp;apos;s Smartest Brand Move</title>
<link>https://brands.in/blogtommy-hilfiger-travel-gear-lucknow-super-giants-ipl-2026</link>
<guid>https://brands.in/blogtommy-hilfiger-travel-gear-lucknow-super-giants-ipl-2026</guid>
<description><![CDATA[ Brand Concepts Limited has announced Tommy Hilfiger Travel Gear as the Official Travel Accessories Partner of Lucknow Super Giants for IPL 2026. The partnership will see the team equipped with premium backpacks and luggage throughout the tournament&#039;s multi-city schedule. Beyond a simple logo deal, this collaboration positions Tommy Hilfiger Travel Gear as a lifestyle-driven, aspiration-led brand within India&#039;s most-watched sporting property — making it one of IPL 2026&#039;s smartest category-specific sponsorship moves. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b24e2782e42.jpg" length="71713" type="image/jpeg"/>
<pubDate>Thu, 12 Mar 2026 10:54:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tommy Hilfiger Travel Gear, Lucknow Super Giants, IPL 2026, Brand Concepts Limited, IPL sponsorship 2026, travel accessories India, premium luggage India, sports brand partnership India, Tommy Hilfiger India, LSG IPL 2026, cricket team sponsorship, lifestyle brand IPL, Abhinav Kumar Brand Concepts, travel gear brand India, IPL brand association</media:keywords>
</item>

<item>
<title>Nike Littles &amp;amp; Jordan Land in India: What Apparel Group&amp;apos;s Big Bet Means</title>
<link>https://brands.in/blogapparel-group-nike-littles-jordan-india-launch</link>
<guid>https://brands.in/blogapparel-group-nike-littles-jordan-india-launch</guid>
<description><![CDATA[ Apparel Group India has expanded its portfolio with the addition of Nike Littles and Jordan, two of the world&#039;s most iconic youth-focused brands. Rolling out through a phased omnichannel strategy across retail stores and digital marketplaces, this move targets India&#039;s fast-growing premium kidswear and youth lifestyle segment. Nike Littles covers children aged 0–7, while Jordan extends up to age 20 — bringing global aspiration, sports culture, and brand-driven identity to India&#039;s next generation of consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b2465f43647.jpg" length="72129" type="image/jpeg"/>
<pubDate>Thu, 12 Mar 2026 10:34:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>pparel Group India, Nike Littles India, Jordan brand India, youth brand retail India, premium kidswear India, Nike kids India, Jordan apparel India, omnichannel retail India, Tushar Ved Apparel Group, youth lifestyle brands India, kids sportswear India, Jordan streetwear India, Gen Alpha brands India, Nike India expansion, children&#039;s fashion India</media:keywords>
</item>

<item>
<title>De Beers Bets on Cricket Gold: Abhishek Sharma Is Their New Diamond Voice</title>
<link>https://brands.in/blogde-beers-abhishek-sharma-natural-diamonds-india-2026</link>
<guid>https://brands.in/blogde-beers-abhishek-sharma-natural-diamonds-india-2026</guid>
<description><![CDATA[ De Beers Group has partnered with Indian cricketer Abhishek Sharma to promote natural diamonds in India, repositioning them as symbols of personal identity and everyday self-expression. Moving beyond traditional gifting and wedding narratives, the collaboration targets young, urban Indian men — a largely untapped luxury audience. With lab-grown diamonds rising in competition, De Beers is anchoring authenticity and emotional meaning at the heart of its India strategy. A sharp lesson for marketers on ambassador fit, category reframing, and cultural targeting. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69b0f77aa5201.jpg" length="45841" type="image/jpeg"/>
<pubDate>Wed, 11 Mar 2026 10:38:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>De Beers India natural diamonds, Abhishek Sharma De Beers partnership, natural diamonds India 2026, diamond jewellery marketing India, celebrity brand endorsement India, luxury jewellery India Gen Z, natural vs lab-grown diamonds India, diamond brand campaign India, De Beers marketing strategy, premium brand ambassador India</media:keywords>
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<item>
<title>Reliance Bets Big on Himalayan Beauty with Pahadi Local Deal</title>
<link>https://brands.in/blogreliance-retail-acquires-pahadi-local-himalayan-beauty</link>
<guid>https://brands.in/blogreliance-retail-acquires-pahadi-local-himalayan-beauty</guid>
<description><![CDATA[ Reliance Retail has acquired Pahadi Local, a Himalayan-inspired clean beauty and wellness brand known for its apricot kernel oil formulations and women-led sourcing networks in Ladakh and Himachal Pradesh. With Isha Ambani leading the vision, Reliance plans to scale the brand across its omni-channel retail and digital commerce platforms — while keeping the founding team intact. For India&#039;s booming clean beauty market and D2C founders, this acquisition is more than a business deal. It&#039;s a blueprint. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69aff5f2c4522.jpg" length="65462" type="image/jpeg"/>
<pubDate>Tue, 10 Mar 2026 17:00:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reliance Retail Pahadi Local acquisition, Himalayan beauty brand India, clean beauty India 2026, Isha Ambani beauty brand, Pahadi Local apricot oil, D2C beauty brand acquisition India, natural skincare India, omni-channel beauty retail India, conscious beauty brands India, Reliance beauty portfolio</media:keywords>
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<item>
<title>Komerz + Glassbox: Is Creative Commerce India&amp;apos;s Next Big Bet?</title>
<link>https://brands.in/blogkomerz-glassbox-acquisition-creative-commerce-india</link>
<guid>https://brands.in/blogkomerz-glassbox-acquisition-creative-commerce-india</guid>
<description><![CDATA[ Komerz, a $330M global commerce platform, has acquired brand consultancy Glassbox in a deal that could reshape how Indian brands approach marketing. By merging brand strategy, AI-powered distribution, and real-time performance measurement into one platform, the combined entity targets India&#039;s $345 billion digital commerce opportunity by 2030. Here&#039;s what this &quot;creative commerce&quot; model means for D2C founders, CMOs, and brand managers navigating India&#039;s fragmented marketing ecosystem. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69aff5c050b60.jpg" length="28461" type="image/jpeg"/>
<pubDate>Tue, 10 Mar 2026 16:29:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Komerz Glassbox acquisition, creative commerce India, brand marketing consultancy acquisition, digital commerce India 2030, AI-powered commerce platform, D2C brand strategy India, integrated marketing platform, brand equity ROAS, Komerz India, Glassbox brand consultancy</media:keywords>
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<item>
<title>Ventes Avenues Bets Big on Data, CTV &amp;amp; Martech in 2026</title>
<link>https://brands.in/blogventes-avenues-data-ctv-martech-leadership-2026</link>
<guid>https://brands.in/blogventes-avenues-data-ctv-martech-leadership-2026</guid>
<description><![CDATA[ Ventes Avenues is making a bold strategic shift toward first-party data, connected TV, and proprietary marketing technology. With Balamurugan Mani and Fauzan Abdul Rahim taking leadership, the Mumbai-based adtech firm is building an integrated, privacy-first advertising framework. Here&#039;s what this transition means for Indian brands navigating a cookie-less, measurement-driven digital landscape in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69aff2e0b8d27.jpg" length="72459" type="image/jpeg"/>
<pubDate>Tue, 10 Mar 2026 16:01:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ventes Avenues, first-party data India, connected TV advertising India, adtech 2026, Balamurugan Mani, Fauzan Abdul Rahim, CTV marketing India, martech strategy, Social Tweebs, programmatic advertising India, influencer marketing platform, demand-side platform India, privacy-first advertising, digital advertising India 2026</media:keywords>
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<item>
<title>Matrix Names KATSEYE Global Ambassador: Hair Meets Performance</title>
<link>https://brands.in/blogmatrix-katseye-global-brand-ambassador-hairography-campaign-2026</link>
<guid>https://brands.in/blogmatrix-katseye-global-brand-ambassador-hairography-campaign-2026</guid>
<description><![CDATA[ Professional haircare brand Matrix has appointed global pop group KATSEYE as its new Global Brand Ambassador, anchoring the 2026 Matrix Moves campaign around the concept of Hairography — positioning hair as an extension of personal identity and stage performance. Featuring six Matrix products across ranges including Mega Smooth and Instacure, the campaign combines choreography-driven visuals with professional haircare storytelling. Here is what Indian beauty marketers and salon professionals can learn from Matrix&#039;s boldest brand move in years. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69aeb7134c7e0.jpg" length="84244" type="image/jpeg"/>
<pubDate>Mon, 09 Mar 2026 18:00:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Matrix Moves campaign 2026, Hairography concept Matrix, professional haircare brand ambassador, L&#039;Oréal Matrix campaign, KATSEYE beauty partnership, Matrix Mega Smooth Instacure, Gen Z beauty marketing India, professional haircare inclusivity campaign</media:keywords>
</item>

<item>
<title>Lotus Herbals Bets on Puja Singh to Lead Its Marketing Push</title>
<link>https://brands.in/bloglotus-herbals-puja-singh-agm-marketing-appointment-2026</link>
<guid>https://brands.in/bloglotus-herbals-puja-singh-agm-marketing-appointment-2026</guid>
<description><![CDATA[ Lotus Herbals has appointed Puja Singh as Assistant General Manager — Marketing, placing her in charge of the brand&#039;s full portfolio including Lotus Makeup, Lotus Organics+, Lotus Dermabotanics, Lotus Botanicals, and clinical skin-tech brand Dermacy. An ISB alumna and Gold Medalist MBA with over 15 years of beauty industry experience, Singh returns to Lotus Herbals having previously repositioned Lotus Makeup as a youth-focused aspirational brand. Here is what this strategic appointment signals for Indian beauty marketing in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69aeb7c6b7e63.jpg" length="50060" type="image/jpeg"/>
<pubDate>Mon, 09 Mar 2026 17:53:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lotus Herbals marketing leadership 2026, Dermacy skin-tech brand India, Lotus Organics marketing strategy, Indian beauty brand appointment, beauty personal care marketing India, Gen Z beauty marketing India, ISB marketing leader beauty, organic skincare brand India 2026</media:keywords>
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<item>
<title>Instamart Crashes Samsung&amp;apos;s S26 Ultra Launch — In the Best Way</title>
<link>https://brands.in/bloginstamart-samsung-galaxy-s26-ultra-instant-delivery-launch-campaign</link>
<guid>https://brands.in/bloginstamart-samsung-galaxy-s26-ultra-instant-delivery-launch-campaign</guid>
<description><![CDATA[ Instamart has partnered with Samsung to deliver the newly launched Galaxy S26 Ultra instantly across Indian metro cities on launch day — no queues, no waiting, just doorstep delivery. The digital campaign film by Moonshot reimagines the traditional tech launch event with Instamart delivery partners dramatically taking the device straight from the stage to a customer&#039;s home. Here is why this collaboration is rewriting India&#039;s product launch playbook and what it means for brands embracing quick-commerce as a distribution strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69aeb6d45b987.jpg" length="61688" type="image/jpeg"/>
<pubDate>Mon, 09 Mar 2026 17:40:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>quick-commerce premium products India, Swiggy Instamart Samsung partnership, Galaxy S26 Ultra launch India, instant delivery smartphone India, quick-commerce launch strategy, Moonshot campaign India, Instamart electronics delivery, quick-commerce brand collaboration India 2026</media:keywords>
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<item>
<title>IPL 2026 Ad Season: Why Cricket Is India&amp;apos;s Biggest Media Buy</title>
<link>https://brands.in/blogipl-2026-ad-season-cricket-viewership-economy-india</link>
<guid>https://brands.in/blogipl-2026-ad-season-cricket-viewership-economy-india</guid>
<description><![CDATA[ IPL 2026 starts March 15. With Ormax Trac20 tracking ad effectiveness and cricket&#039;s viewership economy booming, here&#039;s what Indian brands must know now. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ae707edf1d7.jpg" length="53800" type="image/jpeg"/>
<pubDate>Mon, 09 Mar 2026 12:32:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL 2026 advertising, IPL 2026 ad season India, cricket viewership economy, Ormax Trac20 IPL, IPL sponsor tracking, IPL brand campaigns 2026, cricket marketing India, IPL media planning, JioHotstar IPL advertising, cross-screen cricket measurement, IPL ad effectiveness, brand recall IPL 2026, IPL viewership data India</media:keywords>
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<item>
<title>Doritos Turns Up the Heat: Launches Cool Ranch and Jalapeño Salsa Mexicana in India</title>
<link>https://brands.in/doritos-turns-up-the-heat-launches-cool-ranch-and-jalapeno-salsa-mexicana-in-india</link>
<guid>https://brands.in/doritos-turns-up-the-heat-launches-cool-ranch-and-jalapeno-salsa-mexicana-in-india</guid>
<description><![CDATA[ Doritos spices up the Indian snack scene with the launch of Cool Ranch and Jalapeño Salsa Mexicana flavors. Discover how the brand blends bold global taste with local flair for a new generation of snack lovers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_68788712b5aff.jpg" length="75826" type="image/jpeg"/>
<pubDate>Thu, 17 Jul 2025 21:16:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Doritos India, Cool Ranch Doritos, Jalapeño Salsa Mexicana, new Doritos flavors, Doritos launch 2025, spicy snacks India, tortilla chips, bold snacking, PepsiCo India snacks</media:keywords>
</item>

<item>
<title>Rashmika Mandanna Joins ISOPURE as First Indian Brand Ambassador: A Fitness Era Redefined</title>
<link>https://brands.in/rashmika-mandanna-joins-isopure-as-first-indian-brand-ambassador-a-fitness-era-redefined</link>
<guid>https://brands.in/rashmika-mandanna-joins-isopure-as-first-indian-brand-ambassador-a-fitness-era-redefined</guid>
<description><![CDATA[ ISOPURE welcomes Indian actress Rashmika Mandanna as its first Indian brand ambassador, marking a bold step into India&#039;s fitness market. Discover how this strategic alliance is set to reshape conversations around health, strength, and clean nutrition. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_687885f45f2d4.jpg" length="50378" type="image/jpeg"/>
<pubDate>Thu, 17 Jul 2025 21:11:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ISOPURE India, Rashmika Mandanna ISOPURE, fitness supplements, protein for women, clean nutrition, Indian brand ambassador, fitness brand partnerships, celebrity fitness endorsements</media:keywords>
</item>

<item>
<title>SOCIAL’s Bold New Menu Redefines Itself as an All&#45;Day Hangout, Not Just a Meal Stop</title>
<link>https://brands.in/socials-bold-new-menu-redefines-itself-as-an-all-day-hangout-not-just-a-meal-stop</link>
<guid>https://brands.in/socials-bold-new-menu-redefines-itself-as-an-all-day-hangout-not-just-a-meal-stop</guid>
<description><![CDATA[ SOCIAL reinvents its identity with an all-new, versatile menu designed for round-the-clock cravings, turning it from a meal-time spot into an immersive, all-day lifestyle hangout. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6877399ca2902.jpg" length="98171" type="image/jpeg"/>
<pubDate>Wed, 16 Jul 2025 21:33:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SOCIAL India new menu, SOCIAL all-day hangout, SOCIAL café-lounge, SOCIAL restaurant relaunch, all-day dining India, SOCIAL food menu 2025, SOCIAL rebranding, SOCIAL food and drinks, café culture India, coworking café India</media:keywords>
</item>

<item>
<title>Safari and boAt Join Forces: Smart Luggage for Smart Travellers</title>
<link>https://brands.in/safari-and-boat-join-forces-smart-luggage-for-smart-travellers</link>
<guid>https://brands.in/safari-and-boat-join-forces-smart-luggage-for-smart-travellers</guid>
<description><![CDATA[ Safari and boAt collaborate to launch India’s next-gen smart luggage with a built-in tracking feature — blending innovative design with travel-ready tech for hassle-free journeys. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_68709e8937407.jpg" length="58486" type="image/jpeg"/>
<pubDate>Fri, 11 Jul 2025 21:18:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Safari boAt smart luggage, luggage with tracking, Safari boAt collaboration, smart travel gear India, new smart luggage launch</media:keywords>
</item>

<item>
<title>Third Wave Coffee Bets Big on Boba: A Fresh Sip for Gen Z Palates</title>
<link>https://brands.in/third-wave-coffee-bets-big-on-boba-a-fresh-sip-for-gen-z-palates</link>
<guid>https://brands.in/third-wave-coffee-bets-big-on-boba-a-fresh-sip-for-gen-z-palates</guid>
<description><![CDATA[ Third Wave Coffee adds Boba tea to its menu, targeting Gen Z with playful flavors and shareable drinks. Discover how this bet could shake up India’s café culture. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686f4d2ed07ae.jpg" length="94330" type="image/jpeg"/>
<pubDate>Thu, 10 Jul 2025 21:19:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Third Wave Coffee, Boba tea, bubble tea, café culture, Gen Z drinks, tapioca pearls, new café trends, artisanal café India, premium tea drinks, colorful beverages, customizable drinks, café menu innovation, cold brew tea, dessert drinks India, youth café trends</media:keywords>
</item>

<item>
<title>Casio Taps XG as Global Ambassador for G&#45;SHOCK: A Bold New Era for the Iconic Watch Brand</title>
<link>https://brands.in/casio-taps-xg-as-global-ambassador-for-g-shock-a-bold-new-era-for-the-iconic-watch-brand</link>
<guid>https://brands.in/casio-taps-xg-as-global-ambassador-for-g-shock-a-bold-new-era-for-the-iconic-watch-brand</guid>
<description><![CDATA[ Casio names XG as the new global ambassador for G-SHOCK. Discover why this music-meets-style collaboration marks a bold new chapter for the iconic watch brand. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686f4c016357d.jpg" length="97367" type="image/jpeg"/>
<pubDate>Thu, 10 Jul 2025 21:14:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>G-SHOCK, Casio, XG, streetwear, pop culture, music group, fan merchandise, watch collaboration, limited edition watches, youth marketing, fandom buzz, influencer campaign, urban style watches, rugged timepiece, cultural branding</media:keywords>
</item>

<item>
<title>NODWIN Gaming and Esports World Cup Foundation: Pioneering South Asia’s Biggest Esports Broadcast Push Yet</title>
<link>https://brands.in/NODWIN-Gaming-and-Esports-World-Cup-Foundation-South-Asia%E2%80%99s</link>
<guid>https://brands.in/NODWIN-Gaming-and-Esports-World-Cup-Foundation-South-Asia%E2%80%99s</guid>
<description><![CDATA[ NODWIN Gaming partners with the Esports World Cup Foundation to handle media rights sales across South Asia — a massive boost for the region’s esports growth story. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6868ba189eaf3.jpg" length="55390" type="image/jpeg"/>
<pubDate>Sat, 05 Jul 2025 21:37:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NODWIN Gaming Esports World Cup, South Asia gaming rights, India esports broadcast, competitive gaming South Asia, esports media deals India, NODWIN news, Esports World Cup South Asia</media:keywords>
</item>

<item>
<title>Simple Energy Accelerates the Neeraj Chopra Classic 2025 as Official EV Partner: A Leap for Sports and Sustainability</title>
<link>https://brands.in/simple-energy-accelerates-the-neeraj-chopra-classic-2025-as-official-ev-partner-a-leap-for-sports-and-sustainability</link>
<guid>https://brands.in/simple-energy-accelerates-the-neeraj-chopra-classic-2025-as-official-ev-partner-a-leap-for-sports-and-sustainability</guid>
<description><![CDATA[ The Neeraj Chopra Classic 2025 ropes in Simple Energy as its official EV partner, merging clean mobility with India’s premier athletics event and a rising culture of sustainable sports. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6868b8cd9c188.jpg" length="70244" type="image/jpeg"/>
<pubDate>Sat, 05 Jul 2025 21:32:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Neeraj Chopra, Simple Energy, electric vehicles, sustainability, athletics, India sports, EV scooters, green mobility, eco-friendly transport, sports sponsorship, track and field, Olympic champion, clean energy, youth sports India, EV startups India</media:keywords>
</item>

<item>
<title>How iQOO India Flipped the Script: When the Target Audience Comes to You</title>
<link>https://brands.in/how-iqoo-india-flipped-the-script-when-the-target-audience-comes-to-you</link>
<guid>https://brands.in/how-iqoo-india-flipped-the-script-when-the-target-audience-comes-to-you</guid>
<description><![CDATA[ iQOO India’s unique growth story proves that when you build the right product for the right audience, your target group comes to you first. Here’s how the brand is winning the premium smartphone game in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6867677284848.jpg" length="34269" type="image/jpeg"/>
<pubDate>Fri, 04 Jul 2025 21:32:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>iQOO India target group, premium gaming smartphones, youth smartphone trends India, iQOO marketing story, performance smartphones India, gaming phone community, iQOO India strategy</media:keywords>
</item>

<item>
<title>adidas and FC Bayern München Reveal Their 2025/26 Home Kit: Tradition, Innovation, and the Spirit of Bayern</title>
<link>https://brands.in/adidas-and-fc-bayern-munchen-reveal-their-202526-home-kit-tradition-innovation-and-the-spirit-of-bayern</link>
<guid>https://brands.in/adidas-and-fc-bayern-munchen-reveal-their-202526-home-kit-tradition-innovation-and-the-spirit-of-bayern</guid>
<description><![CDATA[ FC Bayern München and adidas reveal the 2025/26 home kit — a blend of tradition and modern performance. Discover the story behind the new jersey, design details, fan reactions, and what makes this kit special. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_6864bfa3b8532.jpg" length="87848" type="image/jpeg"/>
<pubDate>Wed, 02 Jul 2025 21:12:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bayern Munich, FC Bayern, Bayern fans, Allianz Arena, Bundesliga champions, German football club, football heritage, football kit design, team jersey, European football, sportswear partnership, adidas football, sustainable football kit, Bayern supporters, football culture</media:keywords>
</item>

<item>
<title>Zostel Turns 12: How India’s Favourite Backpacker Hostel Grew Without Celebs or Ads</title>
<link>https://brands.in/zostel-turns-12-how-indias-favourite-backpacker-hostel-grew-without-celebs-or-ads</link>
<guid>https://brands.in/zostel-turns-12-how-indias-favourite-backpacker-hostel-grew-without-celebs-or-ads</guid>
<description><![CDATA[ Discover how Zostel, India’s beloved backpacker hostel chain, turned 12 and built a travel community with zero celebrity endorsements or ads — just pure word-of-mouth magic. ]]></description>
<enclosure url="https://brands.in/uploads/images/202507/image_870x580_686373275fa96.jpg" length="119274" type="image/jpeg"/>
<pubDate>Tue, 01 Jul 2025 21:33:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zostel, Zostel hostel, Zostel turns 12, backpacker hostels India, budget travel India, Zostel community, travel tribe, Zostel franchise, sustainable travel India, Zostel story</media:keywords>
</item>

<item>
<title>Ixigo’s Big Bet: How AI and Cricket Are Powering a New Chapter in India’s $23 Billion Online Travel Market</title>
<link>https://brands.in/ixigos-big-bet-how-ai-and-cricket-are-powering-a-new-chapter-in-indias-23-billion-online-travel-market</link>
<guid>https://brands.in/ixigos-big-bet-how-ai-and-cricket-are-powering-a-new-chapter-in-indias-23-billion-online-travel-market</guid>
<description><![CDATA[ Discover how Ixigo is using AI and cricket to capture India’s $23 billion online travel market, targeting Bharat’s next billion travelers with smart technology and local trust. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68621d088a24c.jpg" length="147956" type="image/jpeg"/>
<pubDate>Mon, 30 Jun 2025 21:13:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ixigo, online travel India, AI in travel booking, cricket marketing, train ticket booking app, bus booking app India, budget travel India, Bharat travel trends</media:keywords>
</item>

<item>
<title>Perfetti’s ₹1 Candy Strategy: The Sweet Secret Behind 70% of Its Sales</title>
<link>https://brands.in/perfettis-1-candy-strategy-the-sweet-secret-behind-70-of-its-sales</link>
<guid>https://brands.in/perfettis-1-candy-strategy-the-sweet-secret-behind-70-of-its-sales</guid>
<description><![CDATA[ Despite premium offerings, ₹1 candies remain the bedrock of Perfetti’s India strategy. Here’s why these low-cost delights still account for 70% of the brand’s business. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685e2a48b039c.jpg" length="125995" type="image/jpeg"/>
<pubDate>Fri, 27 Jun 2025 21:21:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Perfetti India sales, ₹1 candy business, confectionery market in India, low-cost consumer products, Perfetti strategy 2025, Indian candy market, mass-market FMCG, candy brand strategy</media:keywords>
</item>

<item>
<title>Visa Taps Vicky Kaushal to Woo Affluent India: A New Chapter in Premium Payment Branding</title>
<link>https://brands.in/visa-taps-vicky-kaushal-to-woo-affluent-india-a-new-chapter-in-premium-payment-branding</link>
<guid>https://brands.in/visa-taps-vicky-kaushal-to-woo-affluent-india-a-new-chapter-in-premium-payment-branding</guid>
<description><![CDATA[ Visa India launches a premium brand campaign featuring Bollywood actor Vicky Kaushal to connect with India’s affluent and aspirational consumers. The campaign aims to redefine the luxury of payments with seamless, secure, and sophisticated experiences. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685ce0691376f.jpg" length="62904" type="image/jpeg"/>
<pubDate>Thu, 26 Jun 2025 21:54:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Visa India, Vicky Kaushal, premium payments, affluent consumers, luxury lifestyle campaign, Visa credit cards, digital payments India, Vicky Kaushal Visa campaign</media:keywords>
</item>

<item>
<title>Wow! Momo Launches Gluten&#45;Free Range Across 11 Metro Cities: A New Chapter in Healthy Indulgence</title>
<link>https://brands.in/wow-momo-launches-gluten-free-range-across-11-metro-cities-a-new-chapter-in-healthy-indulgence</link>
<guid>https://brands.in/wow-momo-launches-gluten-free-range-across-11-metro-cities-a-new-chapter-in-healthy-indulgence</guid>
<description><![CDATA[ Wow! Momo unveils its new gluten-free momo collection in 11 metro cities, catering to health-conscious food lovers with flavorful, safe, and inclusive dumplings made without gluten. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685b89f3c3a97.jpg" length="71305" type="image/jpeg"/>
<pubDate>Wed, 25 Jun 2025 21:32:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wow Momo gluten-free, gluten-free momos India, healthy momos, gluten-free street food, allergy-friendly fast food, Indian metro cities gluten-free food, Wow Momo new launch</media:keywords>
</item>

<item>
<title>Herbalife India Welcomes Smriti Mandhana and Manika Batra as Ambassadors for Vritilife Wellness Range</title>
<link>https://brands.in/herbalife-india-welcomes-smriti-mandhana-and-manika-batra-as-ambassadors-for-vritilife-wellness-range</link>
<guid>https://brands.in/herbalife-india-welcomes-smriti-mandhana-and-manika-batra-as-ambassadors-for-vritilife-wellness-range</guid>
<description><![CDATA[ Herbalife India onboards Smriti Mandhana and Manika Batra as ambassadors for Vritilife. Discover how the athletes champion wellness and redefine sports nutrition for the Indian market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685a3c998ee0d.jpg" length="65597" type="image/jpeg"/>
<pubDate>Tue, 24 Jun 2025 21:50:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Smriti Mandhana, Manika Batra, Herbalife India, Vritilife range, brand ambassadors, Indian wellness industry, health supplements India</media:keywords>
</item>

<item>
<title>IKEA India Celebrates Pride Month with Rainbow Welcome Mat: A Symbol of Inclusivity and Belonging</title>
<link>https://brands.in/ikea-india-celebrates-pride-month-with-rainbow-welcome-mat-a-symbol-of-inclusivity-and-belonging</link>
<guid>https://brands.in/ikea-india-celebrates-pride-month-with-rainbow-welcome-mat-a-symbol-of-inclusivity-and-belonging</guid>
<description><![CDATA[ IKEA India launches a rainbow-themed welcome mat to celebrate Pride Month, symbolizing inclusivity and support for the LGBTQIA+ community. Discover how this gesture aligns with the brand&#039;s core values. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6858e1a131318.jpg" length="76353" type="image/jpeg"/>
<pubDate>Mon, 23 Jun 2025 21:10:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IKEA India Pride 2025, rainbow welcome mat IKEA, LGBTQIA+ support India, IKEA inclusive products, brands supporting Pride, inclusive home decor, Pride Month campaigns India, IKEA Pride marketing, rainbow decor India, social impact brands India</media:keywords>
</item>

<item>
<title>The Bridal Retreat Welcomes Karan Johar as Brand Ambassador: A Perfect Match of Glamour and Celebration</title>
<link>https://brands.in/the-bridal-retreat-welcomes-karan-johar-as-brand-ambassador-a-perfect-match-of-glamour-and-celebration</link>
<guid>https://brands.in/the-bridal-retreat-welcomes-karan-johar-as-brand-ambassador-a-perfect-match-of-glamour-and-celebration</guid>
<description><![CDATA[ The Bridal Retreat brings onboard filmmaker Karan Johar as its brand ambassador, combining cinematic elegance with curated luxury for modern Indian weddings. Explore how this collaboration reshapes the bridal fashion and lifestyle space. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6854f73cf3c90.jpg" length="84278" type="image/jpeg"/>
<pubDate>Fri, 20 Jun 2025 21:53:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Bridal Retreat, Karan Johar brand ambassador, bridal fashion India, wedding trends 2025, luxury Indian weddings</media:keywords>
</item>

<item>
<title>Housefull 5’s Dual Endings: A New Cinematic Gimmick or Marketing Goldmine for Brands?</title>
<link>https://brands.in/housefull-5s-dual-endings-a-new-cinematic-gimmick-or-marketing-goldmine-for-brands</link>
<guid>https://brands.in/housefull-5s-dual-endings-a-new-cinematic-gimmick-or-marketing-goldmine-for-brands</guid>
<description><![CDATA[ Housefull 5 stuns audiences with its dual endings strategy, offering a split narrative experience in cinemas. But are brands truly benefiting from the buzz? Here’s a deep dive into the film’s marketing gamble. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6854f5be94800.jpg" length="80780" type="image/jpeg"/>
<pubDate>Fri, 20 Jun 2025 21:46:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Housefull 5 dual endings, Housefull 5 marketing strategy, Bollywood film promotions, brand integrations in cinema, Housefull 5 audience engagement</media:keywords>
</item>

<item>
<title>Bisleri Becomes Official Hydration Partner for GMR Rugby Premier League: A Strategic Union of Fitness and Hydration</title>
<link>https://brands.in/bisleri-becomes-official-hydration-partner-for-gmr-rugby-premier-league-a-strategic-union-of-fitness-and-hydration</link>
<guid>https://brands.in/bisleri-becomes-official-hydration-partner-for-gmr-rugby-premier-league-a-strategic-union-of-fitness-and-hydration</guid>
<description><![CDATA[ Bisleri Becomes Official Hydration Partner for GMR Rugby Premier League: A Strategic Union of Fitness and Hydration ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6854f37ec198b.jpg" length="63725" type="image/jpeg"/>
<pubDate>Fri, 20 Jun 2025 21:37:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bisleri hydration partner, GMR Rugby Premier League, Bisleri sports partnership, rugby sponsorship India, Bisleri athlete hydration</media:keywords>
</item>

<item>
<title>AbhiBus and Mahesh Babu: A Timeless Brand Partnership Enters Its Ninth Year</title>
<link>https://brands.in/abhibus-and-mahesh-babu-a-timeless-brand-partnership-enters-its-ninth-year</link>
<guid>https://brands.in/abhibus-and-mahesh-babu-a-timeless-brand-partnership-enters-its-ninth-year</guid>
<description><![CDATA[ AbhiBus renews its long-standing partnership with Telugu superstar Mahesh Babu for the ninth year, reinforcing the actor’s role as the face of smart bus travel in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68539b4e20fd6.jpg" length="61344" type="image/jpeg"/>
<pubDate>Thu, 19 Jun 2025 21:08:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AbhiBus, Mahesh Babu, AbhiBus brand ambassador, Telugu actor endorsements, online bus booking</media:keywords>
</item>

<item>
<title>Jio and KRAFTON Join Forces to Launch Exclusive Gaming Pack for Indian Gamers</title>
<link>https://brands.in/jio-and-krafton-join-forces-to-launch-exclusive-gaming-pack-for-indian-gamers</link>
<guid>https://brands.in/jio-and-krafton-join-forces-to-launch-exclusive-gaming-pack-for-indian-gamers</guid>
<description><![CDATA[ Jio partners with KRAFTON to unveil an exclusive gaming pack tailored for Indian users, enhancing mobile gaming with better access, value, and performance. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68539a63c9b4b.jpg" length="59219" type="image/jpeg"/>
<pubDate>Thu, 19 Jun 2025 21:04:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jio gaming pack, KRAFTON India, Jio mobile gaming, BGMI, mobile data for gamers, Jio gaming plans</media:keywords>
</item>

<item>
<title>Tinder Launches Double Date Feature: Matchmaking Gets a Social Twist</title>
<link>https://brands.in/tinder-launches-double-date-feature-matchmaking-gets-a-social-twist</link>
<guid>https://brands.in/tinder-launches-double-date-feature-matchmaking-gets-a-social-twist</guid>
<description><![CDATA[ Tinder introduces its latest innovation—Double Date. This new feature allows friends to swipe and match as pairs, adding a fun, social twist to online dating. Explore how it works and what it means for the dating landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685257a34d9e0.jpg" length="94472" type="image/jpeg"/>
<pubDate>Wed, 18 Jun 2025 22:07:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tinder Double Date, Tinder new feature, match with friends, group dating, dating app innovation, Tinder social feature, pair matching, online dating update</media:keywords>
</item>

<item>
<title>Titan’s New Chapter: Sobhita Dhulipala Leads the Charge in Women&#45;Centric Evolution</title>
<link>https://brands.in/titans-new-chapter-sobhita-dhulipala-leads-the-charge-in-women-centric-evolution</link>
<guid>https://brands.in/titans-new-chapter-sobhita-dhulipala-leads-the-charge-in-women-centric-evolution</guid>
<description><![CDATA[ Titan brings Sobhita Dhulipala onboard to redefine its narrative for women. Explore how the iconic brand is reshaping its identity with a focus on empowerment, individuality, and refined elegance for modern Indian women. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_685252992b559.jpg" length="47562" type="image/jpeg"/>
<pubDate>Wed, 18 Jun 2025 21:46:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Titan, Sobhita Dhulipala, women’s watches India, Titan campaigns, women-centric branding, Titan marketing strategy, Indian brand ambassadors, fashion and identity</media:keywords>
</item>

<item>
<title>Amway India Launches Nutrilite Triple Protect: A New Era in Immunity Boosting</title>
<link>https://brands.in/amway-india-launches-nutrilite-triple-protect-a-new-era-in-immunity-boosting</link>
<guid>https://brands.in/amway-india-launches-nutrilite-triple-protect-a-new-era-in-immunity-boosting</guid>
<description><![CDATA[ Discover how Amway India’s latest launch, Nutrilite Triple Protect, is redefining holistic wellness. Learn about its benefits, key ingredients, and why it&#039;s a game-changer in the world of immunity supplements. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6852512677253.jpg" length="50255" type="image/jpeg"/>
<pubDate>Wed, 18 Jun 2025 21:39:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amway India, Nutrilite Triple Protect, immunity booster, triple-action formula, health supplement, Amway nutrition, wellness product, multivitamin for immunity</media:keywords>
</item>

<item>
<title>Power Couple Joins Forces With Canara HSBC Life Insurance: Jasprit Bumrah &amp;amp; Sanjana Ganesan as New Brand Faces</title>
<link>https://brands.in/power-couple-joins-forces-with-canara-hsbc-life-insurance-jasprit-bumrah-sanjana-ganesan-as-new-brand-faces</link>
<guid>https://brands.in/power-couple-joins-forces-with-canara-hsbc-life-insurance-jasprit-bumrah-sanjana-ganesan-as-new-brand-faces</guid>
<description><![CDATA[ Canara HSBC Life Insurance appoints Jasprit Bumrah and Sanjana Ganesan as brand ambassadors to promote family-focused financial planning. Discover how this power couple champions the brand&#039;s message of trust, protection, and long-term security. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6850ff1735c5a.jpg" length="53063" type="image/jpeg"/>
<pubDate>Tue, 17 Jun 2025 21:39:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>life insurance, Canara HSBC, Jasprit Bumrah, Sanjana Ganesan, financial planning, Indian middle class, brand ambassadors, insurance awareness, family security, emotional marketing, digital campaigns, Indian households, millennial finance, insurance tools, financial literacy, modern Indian families, insurance storytelling, TVC campaign, investment planning, personal finance India</media:keywords>
</item>

<item>
<title>Speed Meets Style: How Quick Delivery is Transforming Fashion Retail in India</title>
<link>https://brands.in/Speed-Meets-Style-Fashion-Retail-in-India</link>
<guid>https://brands.in/Speed-Meets-Style-Fashion-Retail-in-India</guid>
<description><![CDATA[ Explore how fashion giants like Myntra and AJIO are revolutionizing Indian retail by integrating ultra-fast delivery models, reshaping shopper behavior, and raising the bar for customer expectations. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684faad4678b4.jpg" length="74031" type="image/jpeg"/>
<pubDate>Mon, 16 Jun 2025 21:26:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Myntra fast delivery, AJIO quick fashion delivery, fashion e-commerce trends India, express fashion shipping, Indian online fashion, next-day delivery, fashion logistics</media:keywords>
</item>

<item>
<title>Ranbir Kapoor’s ARKS Debuts Signature Fragrance on Instamart: A Bold Blend of Style and Scent</title>
<link>https://brands.in/ranbir-kapoors-arks-debuts-signature-fragrance-on-instamart-a-bold-blend-of-style-and-scent</link>
<guid>https://brands.in/ranbir-kapoors-arks-debuts-signature-fragrance-on-instamart-a-bold-blend-of-style-and-scent</guid>
<description><![CDATA[ Ranbir Kapoor&#039;s lifestyle label ARKS makes its fragrance debut with an exclusive launch on Instamart. Discover how this digital-first drop is shaking up the celebrity grooming game. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6846a7ba27ba6.jpg" length="48039" type="image/jpeg"/>
<pubDate>Tue, 10 Jun 2025 01:22:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ARKS, Ranbir Kapoor, ARKS perfume, celebrity perfume India, fragrance launch Instamart, male grooming brand, Swiggy Instamart fragrance, luxury grooming India, ARKS signature scent, modern men’s fragrance, Ranbir lifestyle brand, quick commerce fragrance, ARKS bottle design, ARKS scent review, grooming product launch India</media:keywords>
</item>

<item>
<title>The Microphone Revolution: How a Humble Device Transformed Communication, Creativity, and Culture</title>
<link>https://brands.in/the-microphone-revolution-how-a-humble-device-transformed-communication-creativity-and-culture</link>
<guid>https://brands.in/the-microphone-revolution-how-a-humble-device-transformed-communication-creativity-and-culture</guid>
<description><![CDATA[ From analog to AI, discover how microphones have reshaped music, content creation, remote work, and everyday life in a connected digital world. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6846718a465f3.jpg" length="43381" type="image/jpeg"/>
<pubDate>Mon, 09 Jun 2025 21:30:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>microphones, microphone history, dynamic microphone, condenser microphone, USB microphone, lavalier microphone, shotgun microphone, podcast mic, voice assistant mic, AI and microphones, microphone for Zoom, microphone in entertainment, home recording mic, wearable mic technology, microphone revolution</media:keywords>
</item>

<item>
<title>California Cracks Down: eCommerce Brands Get 3 Months to Eliminate Dark Patterns Under CCPA</title>
<link>https://brands.in/california-cracks-down-ecommerce-brands-get-3-months-to-eliminate-dark-patterns-under-ccpa</link>
<guid>https://brands.in/california-cracks-down-ecommerce-brands-get-3-months-to-eliminate-dark-patterns-under-ccpa</guid>
<description><![CDATA[ California regulators are giving online retailers a three-month window to eliminate manipulative &quot;dark patterns&quot; under CCPA. Here’s what brands must do now. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6846705cb11e5.jpg" length="59362" type="image/jpeg"/>
<pubDate>Mon, 09 Jun 2025 21:26:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CCPA, dark patterns, California privacy law, eCommerce compliance, deceptive design, UX audit, consumer data rights, privacy-first UX, UI design compliance, consent management, opt-out interface rules, digital regulation, online consent laws, privacy compliance checklist, data protection design</media:keywords>
</item>

<item>
<title>Vijay Shekhar Sharma: The Visionary Powering India’s Digital Transformation</title>
<link>https://brands.in/vijay-shekhar-sharma-the-visionary-powering-indias-digital-transformation</link>
<guid>https://brands.in/vijay-shekhar-sharma-the-visionary-powering-indias-digital-transformation</guid>
<description><![CDATA[ Explore how Vijay Shekhar Sharma revolutionized India’s digital economy through Paytm and his relentless push for fintech innovation and digital inclusion. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6843d6d72bd24.jpg" length="64119" type="image/jpeg"/>
<pubDate>Sat, 07 Jun 2025 22:06:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vijay Shekhar Sharma, Paytm, digital India, fintech, mobile wallet India, digital transformation, startup success story, Indian entrepreneurship, Paytm Payments Bank, financial technology India, tech entrepreneur India, digital finance, Paytm services, Indian startups, One97 Communications</media:keywords>
</item>

<item>
<title>Why Brand Salience is the Key Ingredient in the Chocolate Industry: Insights from Gopichandar Jagatheesan</title>
<link>https://brands.in/why-brand-salience-is-the-key-ingredient-in-the-chocolate-industry-insights-from-gopichandar-jagatheesan</link>
<guid>https://brands.in/why-brand-salience-is-the-key-ingredient-in-the-chocolate-industry-insights-from-gopichandar-jagatheesan</guid>
<description><![CDATA[ In the competitive chocolate market, brand salience plays a crucial role in consumer choice. Gopichandar Jagatheesan explains why being top-of-mind matters most. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6843d62a26178.jpg" length="56394" type="image/jpeg"/>
<pubDate>Sat, 07 Jun 2025 22:03:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>chocolate branding, brand salience, FMCG marketing, consumer behavior, digital advertising, packaging design, chocolate industry, brand visibility, impulse buying, marketing strategy, chocolate campaigns, brand loyalty, premium chocolate, online chocolate sales, emotional connection, storytelling, chocolate brands India, consumer engagement, product placement, marketing insights</media:keywords>
</item>

<item>
<title>Instamart Partners with Bharat Organics: Pioneering a Healthier Future in Quick Commerce</title>
<link>https://brands.in/instamart-partners-with-bharat-organics-pioneering-a-healthier-future-in-quick-commerce</link>
<guid>https://brands.in/instamart-partners-with-bharat-organics-pioneering-a-healthier-future-in-quick-commerce</guid>
<description><![CDATA[ Instamart partners with Bharat Organics to bring certified organic groceries directly to consumers’ doorsteps. A game-changing collaboration in India’s quick commerce space. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6842b87fc06f0.jpg" length="54313" type="image/jpeg"/>
<pubDate>Sat, 07 Jun 2025 01:44:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Instamart, Bharat Organics, organic groceries, quick commerce, Swiggy, health-conscious consumers, sustainable agriculture, organic farming India, eco-friendly groceries, grocery delivery app, wellness products, healthy eating, chemical-free produce, organic fruits, clean food habits, ethical consumption, Gen Z grocery trends, sustainable food choices, farm-to-table India, health and convenience, urban food delivery, grocery tech, food innovation India, Instamart integration, organic lifestyle</media:keywords>
</item>

<item>
<title>Fortune Brings Tradition to Life with ‘Achaar Maker Naani’ – A Heartwarming Brand Revival</title>
<link>https://brands.in/fortune-brings-tradition-to-life-with-achaar-maker-naani-a-heartwarming-brand-revival</link>
<guid>https://brands.in/fortune-brings-tradition-to-life-with-achaar-maker-naani-a-heartwarming-brand-revival</guid>
<description><![CDATA[ Fortune reintroduces the joy of pickle-making with a new mascot, ‘Achaar Maker Naani’, blending age-old culinary traditions with modern storytelling for a nostalgic brand experience. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68412eb4d4005.jpg" length="64675" type="image/jpeg"/>
<pubDate>Thu, 05 Jun 2025 21:44:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fortune oils, Indian achaar, mustard oil, groundnut oil, Indian kitchen traditions, cooking with nani, food and memory, Indian recipes, brand mascot, edible oil marketing, kitchen nostalgia, pickle-making, cultural storytelling, heritage cooking, culinary rituals, traditional recipes, Indian household cooking, modern food marketing, recipe sharing, family food stories, branded food content, Indian cuisine, digital food campaigns, culinary heritage, FMCG branding India</media:keywords>
</item>

<item>
<title>Coca&#45;Cola Charged Introduces Bold New Identity with Dynamic Mascot Reveal</title>
<link>https://brands.in/coca-cola-charged-introduces-bold-new-identity-with-dynamic-mascot-reveal</link>
<guid>https://brands.in/coca-cola-charged-introduces-bold-new-identity-with-dynamic-mascot-reveal</guid>
<description><![CDATA[ Coca-Cola’s Charged brand debuts a bold new identity, complete with a high-energy mascot, redefining the brand’s positioning in the youth energy drink market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_68412d4d92fb8.jpg" length="85702" type="image/jpeg"/>
<pubDate>Thu, 05 Jun 2025 21:38:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Coca-Cola, energy drinks, youth marketing, Gen Z, brand mascot, visual branding, digital campaigns, product rebranding, animated character, pop culture marketing, lifestyle branding, beverage industry trends, marketing to millennials, influencer marketing, AR filters, short-form content, branded merchandise, social media strategy, retail activation, product storytelling, sustainable packaging, interactive branding, cultural branding, gaming community engagement, brand experience</media:keywords>
</item>

<item>
<title>Alia Bhatt’s Cannes Saree: A Strategic Gucci Move to Win the Indian Market?</title>
<link>https://brands.in/alia-bhatts-cannes-saree-a-strategic-gucci-move-to-win-the-indian-market</link>
<guid>https://brands.in/alia-bhatts-cannes-saree-a-strategic-gucci-move-to-win-the-indian-market</guid>
<description><![CDATA[ Alia Bhatt&#039;s Cannes saree look may be more than a fashion statement. Explore how Gucci is using cultural resonance to connect with India’s luxury market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_683401cb533c3.jpg" length="62560" type="image/jpeg"/>
<pubDate>Mon, 26 May 2025 21:53:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Alia Bhatt, Gucci, Cannes Film Festival, Indian fashion, luxury branding, cultural fashion, brand ambassador, Indian consumers, fusion couture, red carpet looks, luxury retail India, designer sarees, Gen Z fashion, global fashion houses, fashion influencer, Indian identity, luxury retail expansion, cultural marketing, ethnic fashion trends, high-end fashion India</media:keywords>
</item>

<item>
<title>The Pulse&#45;Sating Journey: How Investing in Quality Sparked a Candy Revolution</title>
<link>https://brands.in/the-pulse-sating-journey-how-investing-in-quality-sparked-a-candy-revolution</link>
<guid>https://brands.in/the-pulse-sating-journey-how-investing-in-quality-sparked-a-candy-revolution</guid>
<description><![CDATA[ Discover the story behind Pulse Candy’s success — a ₹1 candy that conquered Indian tastebuds with no big advertising, just quality, flavor, and faith in the product. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6833ff8d647f3.jpg" length="78148" type="image/jpeg"/>
<pubDate>Mon, 26 May 2025 21:51:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pulse Candy, DS Group, raw mango, Indian candy, FMCG brand, spicy candy, tangy candy, confectionery, Indian flavors, word of mouth, flavor innovation, Indian snacks, product integrity, no advertising strategy, center-filled candy, mass-market candy, quality product, consumer loyalty, affordable sweets, flavor-driven brand</media:keywords>
</item>

<item>
<title>At Goafest 2025, HUL’s Tejas Apte Champions a Cleaner, Safer, and Smarter Digital Media Ecosystem</title>
<link>https://brands.in/at-goafest-2025-huls-tejas-apte-champions-a-cleaner-safer-and-smarter-digital-media-ecosystem</link>
<guid>https://brands.in/at-goafest-2025-huls-tejas-apte-champions-a-cleaner-safer-and-smarter-digital-media-ecosystem</guid>
<description><![CDATA[ At Goafest 2025, HUL’s Tejas Apte delivers a powerful message on building a cleaner, safer, and smarter digital media ecosystem. Here’s why his call matters for brands, platforms, and consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_6849493e6ec23.jpg" length="55845" type="image/jpeg"/>
<pubDate>Mon, 26 May 2025 21:50:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>digital advertising, brand safety, media transparency, responsible marketing, data privacy, ethical advertising, clean ad tech, audience intelligence, media planning, digital integrity, online content moderation, ad verification, brand reputation, contextual advertising, AI in marketing, media audits, digital brand trust, Goafest 2025, Indian advertising industry, media supply chain ethics</media:keywords>
</item>

<item>
<title>The Silent Power: Why Stillness and Mindful Disconnection Fuel Long&#45;Term Creativity</title>
<link>https://brands.in/the-silent-power-why-stillness-and-mindful-disconnection-fuel-long-term-creativity</link>
<guid>https://brands.in/the-silent-power-why-stillness-and-mindful-disconnection-fuel-long-term-creativity</guid>
<description><![CDATA[ Discover how stillness, presence, and mindful disconnection are the hidden ingredients behind lasting creative success. Learn why slowing down is the ultimate productivity strategy for the modern mind. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_683155218b3b2.jpg" length="47627" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 21:12:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>stillness, presence, creativity, mindfulness, disconnection, digital detox, focus, inspiration, solitude, reflection, burnout, mental health, productivity, single-tasking, habits, emotional well-being, reset, awareness, creative mindset, introspection</media:keywords>
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<item>
<title>7 in 10 Indians Admit to Misusing AI at Work: What This Means for the Future of Digital Ethics</title>
<link>https://brands.in/7-in-10-indians-admit-to-misusing-ai-at-work-what-this-means-for-the-future-of-digital-ethics</link>
<guid>https://brands.in/7-in-10-indians-admit-to-misusing-ai-at-work-what-this-means-for-the-future-of-digital-ethics</guid>
<description><![CDATA[ A new survey reveals that 7 in 10 Indian professionals admit to misusing AI tools in the workplace. Explore what this trend says about digital ethics, productivity, and the evolving role of artificial intelligence in corporate India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6831544f969e5.jpg" length="50576" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 21:08:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>artificial intelligence, AI tools, workplace ethics, employee behavior, digital responsibility, productivity tools, corporate culture, technology misuse, office automation, professional integrity, AI training, digital literacy, innovation, human values, workplace transparency, skill development, ethical leadership, Indian business, modern workplace, policy frameworks</media:keywords>
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<item>
<title>Shattering Old Beliefs: How i&#45;pill Daily Is Sparking a Health Revolution for Indian Women</title>
<link>https://brands.in/shattering-old-beliefs-how-i-pill-daily-is-sparking-a-health-revolution-for-indian-women</link>
<guid>https://brands.in/shattering-old-beliefs-how-i-pill-daily-is-sparking-a-health-revolution-for-indian-women</guid>
<description><![CDATA[ i-pill Daily’s bold campaign challenges outdated myths about contraception in India, promoting informed choices and empowering women to take charge of their reproductive health confidently. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68315386d4a7a.jpg" length="38064" type="image/jpeg"/>
<pubDate>Sat, 24 May 2025 21:05:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>contraception, women’s health, birth control, reproductive rights, Indian women, health empowerment, contraceptive pills, stigma, healthcare access, daily wellness, female health choices, reproductive education, digital health campaigns, wellness routine, gender equality, myth-busting, medical misinformation, informed choice, health awareness, urban Indian women</media:keywords>
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<item>
<title>Ranveer Singh’s SuperYou Ventures into Guilt&#45;Free Snacking with Multigrain Chips</title>
<link>https://brands.in/ranveer-singhs-superyou-ventures-into-guilt-free-snacking-with-multigrain-chips</link>
<guid>https://brands.in/ranveer-singhs-superyou-ventures-into-guilt-free-snacking-with-multigrain-chips</guid>
<description><![CDATA[ SuperYou, co-founded by Bollywood star Ranveer Singh, has launched its first snack product—multigrain chips—marking a bold step into the health-forward snacking segment in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6830034e662b5.jpg" length="63674" type="image/jpeg"/>
<pubDate>Fri, 23 May 2025 21:10:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ranveer Singh, SuperYou, multigrain chips, healthy snacks, wellness, nutrition, fitness, clean eating, plant-based, baked snacks, gluten-free, Indian market, Gen Z, millennials, e-commerce, smart snacking, lifestyle brand, packaging, celebrity brand, snack trends</media:keywords>
</item>

<item>
<title>Zepto Partners with Polycab to Deliver Energy&#45;Efficient Fans in Just 10 Minutes</title>
<link>https://brands.in/zepto-partners-with-polycab-to-deliver-energy-efficient-fans-in-just-10-minutes</link>
<guid>https://brands.in/zepto-partners-with-polycab-to-deliver-energy-efficient-fans-in-just-10-minutes</guid>
<description><![CDATA[ Zepto teams up with Polycab to offer ultra-fast 10-minute delivery of energy-efficient ceiling fans. This partnership marks a new era of speed, sustainability, and convenience for Indian consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6830026f0fa2d.jpg" length="70402" type="image/jpeg"/>
<pubDate>Fri, 23 May 2025 21:07:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zepto, Polycab, ceiling fans, quick commerce, energy efficiency, home appliances, instant delivery, smart shopping, urban living, power saving, online shopping, convenience, sustainability, micro-warehousing, logistics, e-commerce, smart homes, delivery innovation, appliance shopping, digital retail</media:keywords>
</item>

<item>
<title>Shahid Kapoor Joins Taapsee Pannu as the New Face of Vogue Eyewear India</title>
<link>https://brands.in/shahid-kapoor-joins-taapsee-pannu-as-the-new-face-of-vogue-eyewear-india</link>
<guid>https://brands.in/shahid-kapoor-joins-taapsee-pannu-as-the-new-face-of-vogue-eyewear-india</guid>
<description><![CDATA[ Bollywood star Shahid Kapoor joins Taapsee Pannu as brand ambassador for Vogue Eyewear India, marking a stylish new chapter for the iconic eyewear brand’s presence in the country. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682eb4aeafb24.jpg" length="62267" type="image/jpeg"/>
<pubDate>Thu, 22 May 2025 21:23:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vogue Eyewear, Shahid Kapoor, Taapsee Pannu, eyewear, fashion, sunglasses, glasses, style, campaign, India, accessories, optical frames, celebrity style, self-expression, fashion trends, urban wear, premium eyewear, fashion icons, unisex fashion, lifestyle branding</media:keywords>
</item>

<item>
<title>Evocus: From Curiosity to Credibility in India’s Black Water Revolution</title>
<link>https://brands.in/evocus-from-curiosity-to-credibility-in-indias-black-water-revolution</link>
<guid>https://brands.in/evocus-from-curiosity-to-credibility-in-indias-black-water-revolution</guid>
<description><![CDATA[ Discover how Evocus is transforming black alkaline water from a trend into a trusted wellness choice in India, bridging curiosity and credibility in a growing health-conscious market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682d6977e6e2f.jpg" length="29269" type="image/jpeg"/>
<pubDate>Wed, 21 May 2025 21:49:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Evocus, black water, alkaline water, Fulvic minerals, premium hydration, wellness brand, health-conscious consumers, sustainable packaging, fitness lifestyle, detox water, hydration support, influencer marketing, Indian wellness market, healthy living, wellness ritual, beverage innovation, mindful drinking, modern hydration, health drinks, lifestyle beverage</media:keywords>
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<item>
<title>When Personal Becomes Too Personal: The Hidden Cost of Hyper&#45;Personalization for Brands</title>
<link>https://brands.in/when-personal-becomes-too-personal-the-hidden-cost-of-hyper-personalization-for-brands</link>
<guid>https://brands.in/when-personal-becomes-too-personal-the-hidden-cost-of-hyper-personalization-for-brands</guid>
<description><![CDATA[ Is hyper-personalization pushing consumers away? Discover why brands need to rethink their approach to personal data and tailor experiences without compromising trust. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682acba817972.jpg" length="42685" type="image/jpeg"/>
<pubDate>Mon, 19 May 2025 22:12:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>personalization, hyper-personalization, consumer trust, data ethics, digital marketing, AI in marketing, marketing strategy, privacy concerns, brand transparency, personalization limits, ethical marketing, marketing automation, user data control, online behavior tracking, customer experience, marketing personalization tools, personalization challenges, customer loyalty, predictive analytics, marketing trends</media:keywords>
</item>

<item>
<title>Grounded Trust: How Flight Cancellations Can Make or Break Brand Loyalty</title>
<link>https://brands.in/grounded-trust-how-flight-cancellations-can-make-or-break-brand-loyalty</link>
<guid>https://brands.in/grounded-trust-how-flight-cancellations-can-make-or-break-brand-loyalty</guid>
<description><![CDATA[ Flight cancellations are no longer just an inconvenience—they’re brand-defining moments. Learn how the right response can turn travel disruptions into opportunities to earn customer trust. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682aca78c3044.jpg" length="73363" type="image/jpeg"/>
<pubDate>Mon, 19 May 2025 22:07:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>flight cancellations, travel disruptions, airline customer service, brand reputation, crisis response, customer loyalty, empathetic communication, digital travel tools, passenger support, brand resilience, travel crisis management, frontline staff, travel experience, travel industry, airline communication, customer-first approach, passenger trust, disruption handling, airline response time, travel brand image</media:keywords>
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<item>
<title>Mars Wrigley Doubles Down on Growth: Commits 30% of Turnover to Sales and Marketing in Competitive Push</title>
<link>https://brands.in/mars-wrigley-doubles-down-on-growth-commits-30-of-turnover-to-sales-and-marketing-in-competitive-push</link>
<guid>https://brands.in/mars-wrigley-doubles-down-on-growth-commits-30-of-turnover-to-sales-and-marketing-in-competitive-push</guid>
<description><![CDATA[ Mars Wrigley commits 30% of its turnover to sales and marketing, aiming to accelerate growth, boost brand engagement, and close the gap with fast-moving competitors. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682ac3b085977.jpg" length="141111" type="image/jpeg"/>
<pubDate>Mon, 19 May 2025 21:38:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mars Wrigley, marketing budget, sales strategy, confectionery industry, digital advertising, brand strategy, influencer partnerships, content creation, product launches, FMCG industry, retail marketing, customer engagement, brand visibility, marketing-led growth, consumer insights, brand loyalty, campaign strategy, shelf space competition, promotional tactics, market expansion</media:keywords>
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<item>
<title>Bisleri Teams Up with Mission: Impossible: The Final Reckoning for Limited Edition Bottle Launch</title>
<link>https://brands.in/bisleri-teams-up-with-mission-impossible-the-final-reckoning-for-limited-edition-bottle-launch</link>
<guid>https://brands.in/bisleri-teams-up-with-mission-impossible-the-final-reckoning-for-limited-edition-bottle-launch</guid>
<description><![CDATA[ Bisleri partners with Mission: Impossible – The Final Reckoning to launch limited-edition water bottles, blending action-packed cinema with refreshing hydration in an exciting branding collaboration. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682828f04dcd5.jpg" length="28236" type="image/jpeg"/>
<pubDate>Sat, 17 May 2025 22:13:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bisleri, Mission Impossible, limited edition bottles, hydration, movie collaboration, branded merchandise, QR code, AR experience, Gen Z consumers, digital marketing, retail strategy, pop culture branding, Indian cinema, collectible packaging, influencer marketing, FMCG innovation, product storytelling, fan engagement, movie partnerships, immersive branding</media:keywords>
</item>

<item>
<title>Sting® Energy Joins Forces with BGMI Power as the Official In&#45;Game Energy Drink</title>
<link>https://brands.in/sting-energy-joins-forces-with-bgmi-power-as-the-official-in-game-energy-drink</link>
<guid>https://brands.in/sting-energy-joins-forces-with-bgmi-power-as-the-official-in-game-energy-drink</guid>
<description><![CDATA[ Sting® Energy becomes the official energy drink of BGMI Power, marking a dynamic partnership that fuses high-octane gaming with electrifying refreshment for India’s gaming community. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826d4006288c.jpg" length="143270" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 22:00:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sting Energy, BGMI, mobile gaming, in-game branding, Gen Z gamers, esports India, virtual loot, game skins, influencer marketing, gaming merchandise, digital engagement, battle royale, India gaming market, product integration, gaming community, gaming and beverage partnership, interactive challenges, gaming culture, BGMI updates, brand storytelling</media:keywords>
</item>

<item>
<title>Why Eno Chose Vicky Kaushal as Its First&#45;Ever Brand Ambassador After 50 Years</title>
<link>https://brands.in/why-eno-chose-vicky-kaushal-as-its-first-ever-brand-ambassador-after-50-years</link>
<guid>https://brands.in/why-eno-chose-vicky-kaushal-as-its-first-ever-brand-ambassador-after-50-years</guid>
<description><![CDATA[ Eno India’s decision to appoint Vicky Kaushal as its first brand ambassador in 50 years reflects a major shift in marketing strategy. Here’s why the iconic antacid brand made the move and what it means for the future. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826d2c5a1eb0.jpg" length="48295" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 21:53:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Eno, Vicky Kaushal, acidity relief, digestion, GSK, brand ambassador, healthcare marketing, Bollywood endorsement, OTC products, Indian health brands, fast digestion, lifestyle health, food and digestion, Indian marketing trends, digestive solutions, celebrity branding, urban lifestyle remedies, health campaigns India, consumer trust, brand repositioning</media:keywords>
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<item>
<title>AB de Villiers Joins Forces with Sneaker LAB: A Fresh Step in Sustainable Style</title>
<link>https://brands.in/ab-de-villiers-joins-forces-with-sneaker-lab-a-fresh-step-in-sustainable-style</link>
<guid>https://brands.in/ab-de-villiers-joins-forces-with-sneaker-lab-a-fresh-step-in-sustainable-style</guid>
<description><![CDATA[ Cricket legend AB de Villiers becomes brand partner for Sneaker LAB, aligning with their mission of sustainable sneaker care and streetwear innovation. Read how this unique partnership fuses sport, fashion, and environmental consciousness. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6826d00c80526.jpg" length="61683" type="image/jpeg"/>
<pubDate>Fri, 16 May 2025 21:41:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AB de Villiers, Sneaker LAB, sneaker care, sustainable fashion, sneaker culture, shoe cleaning products, eco-friendly brand, biodegradable products, sneaker maintenance, celebrity brand partnership, sneaker cleaner, shoe wipes, sneaker cleaning India, Gen Z fashion, sneakerheads, eco-conscious consumers, IPL fans, streetwear trends, fashion and sustainability, shoe care routine</media:keywords>
</item>

<item>
<title>Reckitt Unveils New Campaign for Harpic DrainXpert: Targeting India’s Toughest Drain Clogs</title>
<link>https://brands.in/reckitt-unveils-new-campaign-for-harpic-drainxpert-targeting-indias-toughest-drain-clogs</link>
<guid>https://brands.in/reckitt-unveils-new-campaign-for-harpic-drainxpert-targeting-indias-toughest-drain-clogs</guid>
<description><![CDATA[ Reckitt introduces a powerful new campaign to promote Harpic DrainXpert, its latest innovation in the drain cleaning category. Discover how this product is redefining hygiene in Indian homes. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6824646ea89aa.jpg" length="62674" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 01:37:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>clogged drains, bathroom care, kitchen cleaning, home hygiene, Harpic product, Indian households, urban sanitation, drain blockage, plumbing solution, hygiene innovation, Reckitt campaign, bathroom maintenance, drain cleaning, household cleaning products, modern cleaning solutions</media:keywords>
</item>

<item>
<title>How Storytelling is Blending Creativity with Conscience for Societal Change</title>
<link>https://brands.in/how-storytelling-is-blending-creativity-with-conscience-for-societal-change</link>
<guid>https://brands.in/how-storytelling-is-blending-creativity-with-conscience-for-societal-change</guid>
<description><![CDATA[ Discover how modern storytelling is transforming into a powerful tool for social impact by blending creativity with conscience. Explore the intersection of empathy, innovation, and awareness in today’s narrative-driven world. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6824608c6843b.jpg" length="54670" type="image/jpeg"/>
<pubDate>Thu, 15 May 2025 01:22:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>storytelling, social impact, empathy, brand campaigns, emotional connection, inclusion, mental health, gender equality, sustainability, creativity, marketing strategy, ethical branding, digital storytelling, social justice, conscious content</media:keywords>
</item>

<item>
<title>The Post&#45;Kohli Playbook: How Brands Are Rethinking Endorsements in a Fragmented Influence Economy</title>
<link>https://brands.in/the-post-kohli-playbook-how-brands-are-rethinking-endorsements-in-a-fragmented-influence-economy</link>
<guid>https://brands.in/the-post-kohli-playbook-how-brands-are-rethinking-endorsements-in-a-fragmented-influence-economy</guid>
<description><![CDATA[ As the era of mega-celebrity endorsements wanes, brands are shifting towards diverse influencer strategies. Discover how India’s endorsement landscape is evolving beyond single-star dominance. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682438509f804.jpg" length="51787" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 22:29:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Virat Kohli, celebrity endorsements, influencer marketing, micro-influencers, brand strategy, Indian advertising, social media influencers, regional marketing, digital campaigns, consumer trust, Gen Z marketing, brand authenticity, endorsement trends, marketing evolution, fragmented attention</media:keywords>
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<item>
<title>The Power of Packaging: How Design Influences Consumer Buying Decisions</title>
<link>https://brands.in/the-power-of-packaging-how-design-influences-consumer-buying-decisions</link>
<guid>https://brands.in/the-power-of-packaging-how-design-influences-consumer-buying-decisions</guid>
<description><![CDATA[ Discover how packaging design influences consumer behavior, brand perception, and purchase decisions—combining strategy, creativity, and sustainability. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6824375e424ed.jpg" length="56850" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 22:25:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>packaging design, product branding, consumer psychology, visual packaging, sustainable design, packaging strategy, retail marketing, brand storytelling, e-commerce packaging, packaging innovation, shelf appeal, packaging functionality, packaging consistency, emotional branding, packaging impact</media:keywords>
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<item>
<title>Ad or Austerity? FMCG Giants Take Diverging Paths on FY25 Marketing Budgets</title>
<link>https://brands.in/ad-or-austerity-fmcg-giants-take-diverging-paths-on-fy25-marketing-budgets</link>
<guid>https://brands.in/ad-or-austerity-fmcg-giants-take-diverging-paths-on-fy25-marketing-budgets</guid>
<description><![CDATA[ As FY25 begins, India’s FMCG giants are divided between boosting ad spends and adopting austerity, reflecting different paths to consumer engagement and market growth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68242be670b78.jpg" length="99376" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 21:36:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FMCG sector, advertising spend, marketing budget, consumer behavior, digital marketing, performance marketing, rural demand, urban premiumization, brand storytelling, input cost inflation, e-commerce advertising, regional campaigns, AI in marketing, investor pressure, marketing ROI</media:keywords>
</item>

<item>
<title>How India Became a Key Growth Engine for Hell Energy’s Global Ascent</title>
<link>https://brands.in/how-india-became-a-key-growth-engine-for-hell-energys-global-ascent</link>
<guid>https://brands.in/how-india-became-a-key-growth-engine-for-hell-energys-global-ascent</guid>
<description><![CDATA[ Hell Energy’s rapid growth in India highlights smart localization, youth-focused branding, and premium quality at affordable pricing—powering its global ambitions. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682425c284df9.jpg" length="90812" type="image/jpeg"/>
<pubDate>Wed, 14 May 2025 21:10:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hell Energy, energy beverages, Indian consumer market, youth marketing, fitness culture India, gamer lifestyle India, beverage branding, FMCG India, international beverage brand, retail strategy, health-conscious drinks, caffeine drinks India, non-alcoholic beverages, Indian e-commerce, regional influencers</media:keywords>
</item>

<item>
<title>FanCode Secures Exclusive Multi&#45;Year Broadcasting Rights for LALIGA in India</title>
<link>https://brands.in/fancode-secures-exclusive-multi-year-broadcasting-rights-for-laliga-in-india</link>
<guid>https://brands.in/fancode-secures-exclusive-multi-year-broadcasting-rights-for-laliga-in-india</guid>
<description><![CDATA[ FanCode becomes the exclusive digital broadcaster of LALIGA in India, offering live matches, highlights, and multi-language commentary to Indian football fans. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6822e6fbc909f.jpg" length="73985" type="image/jpeg"/>
<pubDate>Tue, 13 May 2025 22:30:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FanCode, LALIGA, Spanish football, football streaming India, sports OTT platforms, Indian football fans, digital sports content, live football matches, Indian sports market, football viewership India, mobile sports streaming, football commentary in Indian languages, youth sports consumption, online football access, Indian sports streaming platforms</media:keywords>
</item>

<item>
<title>Samantha Ruth Prabhu Joins Casagrand as Brand Ambassador for Casagrand Belair in Hyderabad</title>
<link>https://brands.in/samantha-ruth-prabhu-joins-casagrand-as-brand-ambassador-for-casagrand-belair-in-hyderabad</link>
<guid>https://brands.in/samantha-ruth-prabhu-joins-casagrand-as-brand-ambassador-for-casagrand-belair-in-hyderabad</guid>
<description><![CDATA[ Casagrand launches Belair in Hyderabad with Samantha Ruth Prabhu as brand ambassador, combining luxury living with celebrity appeal in one of India’s most dynamic real estate markets. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6822e5efee43e.jpg" length="90153" type="image/jpeg"/>
<pubDate>Tue, 13 May 2025 22:25:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Casagrand, Samantha Ruth Prabhu, Kollur Hyderabad, gated community, premium real estate, Hyderabad housing, South India real estate, celebrity campaign, smart homes, lifestyle amenities, Outer Ring Road access, urban living, Telangana real estate, modern apartments, villas in Hyderabad, real estate marketing, Samantha endorsement, luxury living, digital campaign housing, real estate brand promotion</media:keywords>
</item>

<item>
<title>Uber Expands Courier Service to Handle Large Deliveries with 3&#45; and 4&#45;Wheelers</title>
<link>https://brands.in/uber-expands-courier-service-to-handle-large-deliveries-with-3-and-4-wheelers</link>
<guid>https://brands.in/uber-expands-courier-service-to-handle-large-deliveries-with-3-and-4-wheelers</guid>
<description><![CDATA[ Uber expands its courier service to include 3- and 4-wheelers, enabling fast and flexible large-item delivery across major Indian cities. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6822e2d6a223a.jpg" length="73985" type="image/jpeg"/>
<pubDate>Tue, 13 May 2025 22:12:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Uber, courier services, 3-wheeler delivery, 4-wheeler logistics, last-mile delivery, same-day delivery, gig economy, logistics expansion, parcel delivery, India delivery service, delivery app, urban transport, bulk delivery, mini trucks, electric vehicle delivery, business logistics, SME logistics, Uber app, city delivery, on-demand service</media:keywords>
</item>

<item>
<title>The Rise of One&#45;on&#45;One Campaigns: Personalisation at Scale with AI</title>
<link>https://brands.in/the-rise-of-one-on-one-campaigns-personalisation-at-scale-with-ai</link>
<guid>https://brands.in/the-rise-of-one-on-one-campaigns-personalisation-at-scale-with-ai</guid>
<description><![CDATA[ Explore how brands are using AI to deliver one-on-one personalised marketing experiences at scale—boosting engagement, retention, and conversions. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68219d0b9af5e.jpg" length="78287" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 23:02:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>personalisation, AI marketing, machine learning, customer engagement, digital marketing, CRM, chatbots, product recommendations, data privacy, algorithm bias, marketing automation, customer retention, dynamic content, user data, targeted messaging, email personalisation, predictive analytics, virtual assistants, personalised experiences, GDPR compliance</media:keywords>
</item>

<item>
<title>Salil Kapoor: Celebrating a Visionary Business Leader Who Continues to Inspire Generations</title>
<link>https://brands.in/salil-kapoor-celebrating-a-visionary-business-leader-who-continues-to-inspire-generations</link>
<guid>https://brands.in/salil-kapoor-celebrating-a-visionary-business-leader-who-continues-to-inspire-generations</guid>
<description><![CDATA[ Explore the inspiring journey of Salil Kapoor—a visionary business leader whose career in branding, innovation, and mentorship continues to shape modern India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68218f91ec555.jpg" length="72560" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 22:05:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Salil Kapoor, business leadership, digital transformation, brand building, marketing strategy, consumer behavior, Indian tech industry, OTT platforms, business mentor, people-centric leadership, startup advisory, keynote speaker, strategic innovation, corporate leadership, Indian entrepreneurs, business transformation, DTH services, consumer electronics, leadership development, cross-functional teams</media:keywords>
</item>

<item>
<title>K J Alphons to Attend 2nd e4m Do Good Summit &amp;amp; Awards as Chief Guest: A Celebration of Purpose&#45;Led Branding</title>
<link>https://brands.in/k-j-alphons-to-attend-2nd-e4m-do-good-summit-awards-as-chief-guest-a-celebration-of-purpose-led-branding</link>
<guid>https://brands.in/k-j-alphons-to-attend-2nd-e4m-do-good-summit-awards-as-chief-guest-a-celebration-of-purpose-led-branding</guid>
<description><![CDATA[ Former Union Minister K J Alphons to attend the 2nd e4m Do Good Summit &amp; Awards as Chief Guest, highlighting the rise of purpose-led branding in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682195e27b9f4.jpg" length="50507" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 21:45:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>e4m, Do Good Summit, CSR, ESG, sustainability, branding, social impact, K J Alphons, ethical leadership, corporate responsibility, public awareness, NGOs, brand purpose, social innovation, inclusive development, conscious consumerism, ethical storytelling, brand trust, social responsibility, responsible business</media:keywords>
</item>

<item>
<title>Why Likes and Impressions Aren’t the Full Story in Digital Marketing</title>
<link>https://brands.in/why-likes-and-impressions-arent-the-full-story-in-digital-marketing</link>
<guid>https://brands.in/why-likes-and-impressions-arent-the-full-story-in-digital-marketing</guid>
<description><![CDATA[ Likes and impressions might look impressive, but they don’t reflect true engagement. Discover the metrics that really matter for digital marketing success. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68218989b4b4d.jpg" length="59149" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 21:40:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>digital marketing, engagement metrics, CTR, conversion rate, social media strategy, influencer marketing, content performance, audience interaction, ROI, micro-influencers, social media analytics, click metrics, digital KPIs, customer loyalty, meaningful engagement, brand trust, content marketing, online visibility, audience retention, campaign success</media:keywords>
</item>

<item>
<title>India’s Beer Revolution: The Race to Become the Most Iconic Brew in the Country</title>
<link>https://brands.in/indias-beer-revolution-the-race-to-become-the-most-iconic-brew-in-the-country</link>
<guid>https://brands.in/indias-beer-revolution-the-race-to-become-the-most-iconic-brew-in-the-country</guid>
<description><![CDATA[ A new-age beer brand sets its sights on becoming India’s most iconic brew, blending taste, culture, sustainability, and storytelling into every pour. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68218861a9255.jpg" length="75445" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 21:34:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>beer brand, Indian millennials, craft beer, premium lager, urban consumers, beer marketing, local brews, brewery events, beer design, influencer marketing, beer and culture, weekend chill, beer and food pairings, DJ events, sustainable brewing, beer community, Indian nightlife, beer storytelling, cold chain beer, Indian street food</media:keywords>
</item>

<item>
<title>Why Prime Video’s Ad Strategy Is All Over Your Instagram and WhatsApp — Insights from Sonal Kabi</title>
<link>https://brands.in/why-prime-videos-ad-strategy-is-all-over-your-instagram-and-whatsapp-insights-from-sonal-kabi</link>
<guid>https://brands.in/why-prime-videos-ad-strategy-is-all-over-your-instagram-and-whatsapp-insights-from-sonal-kabi</guid>
<description><![CDATA[ Discover how Prime Video is revolutionizing entertainment marketing with shareable campaigns tailored for Instagram and WhatsApp. Sonal Kabi breaks down why designing content for personal feeds and private forwards is key to reaching today’s streaming audiences. This blog explores the shift toward mobile-first, viral-friendly promotions that blend cultural relevance with digital reach. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_682182b2bf242.jpg" length="66572" type="image/jpeg"/>
<pubDate>Mon, 12 May 2025 21:10:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>digital marketing, streaming content promotion, viral campaigns, meme sharing, WhatsApp forwards, Instagram storytelling, content discovery, OTT platform ads, Gen Z engagement, mobile-first content, emotional marketing hooks, influencer collaborations, behind-the-scenes content, social media strategy, visual campaigns India, regional digital campaigns</media:keywords>
</item>

<item>
<title>The Posh Monk Debuts with a Craft&#45;First Take on Modern Luxury in India</title>
<link>https://brands.in/the-posh-monk-debuts-with-a-craft-first-take-on-modern-luxury-in-india</link>
<guid>https://brands.in/the-posh-monk-debuts-with-a-craft-first-take-on-modern-luxury-in-india</guid>
<description><![CDATA[ The Posh Monk launches with a craft-first approach, blending timeless design, artisanal heritage, and sustainability to redefine modern Indian luxury. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681ef2f760ffc.jpg" length="50343" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 22:33:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Indian lifestyle brand, mindful fashion, ethical clothing, artisanal luxury, sustainable design, modern Indian fashion, heritage textiles, handcrafted garments, eco-conscious consumers, slow fashion movement, direct-to-consumer fashion, traditional Indian crafts, timeless fashion, fashion storytelling, small-batch clothing, minimal design India, refined fashion aesthetics</media:keywords>
</item>

<item>
<title>Swiggy’s Q4 Report Reveals Massive 135% Surge in Advertising Spend</title>
<link>https://brands.in/swiggys-q4-report-reveals-massive-135-surge-in-advertising-spend</link>
<guid>https://brands.in/swiggys-q4-report-reveals-massive-135-surge-in-advertising-spend</guid>
<description><![CDATA[ Swiggy&#039;s Q4 report reveals a 135% YoY rise in ad spends to ₹977.2 crore, highlighting the company’s aggressive marketing strategy and focus on customer acquisition amid growing competition. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6821916c8167f.jpg" length="75731" type="image/jpeg"/>
<pubDate>Sat, 10 May 2025 21:15:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>food delivery, quick commerce, online grocery delivery, digital marketing, advertising investment, customer loyalty, brand awareness, delivery services, e-commerce competition, influencer partnerships, festival campaigns, logistics technology, restaurant partnerships, marketing channels, Swiggy operations, user growth strategy, convenience services, hyperlocal delivery, Indian food tech, Q4 financial results</media:keywords>
</item>

<item>
<title>Pope Leo XIV Elected: A New Era for Spiritual Influence and Global Branding?</title>
<link>https://brands.in/pope-leo-xiv-elected-a-new-era-for-spiritual-influence-and-global-branding</link>
<guid>https://brands.in/pope-leo-xiv-elected-a-new-era-for-spiritual-influence-and-global-branding</guid>
<description><![CDATA[ Pope Leo XIV’s election signals a modern shift in spiritual branding—reshaping global influence, digital messaging, and institutional perception worldwide. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d9f2a42edf.jpg" length="66021" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 22:22:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Catholic Church, papal leadership, spiritual influence, digital communication, brand storytelling, interfaith dialogue, global branding, visual identity, institutional trust, religious modernization, moral leadership, cultural diplomacy, legacy brands, authenticity in messaging, youth engagement, Gen Z and religion, theology and media, modern papacy, value-based branding, Vatican communications</media:keywords>
</item>

<item>
<title>Digital Depth and Purpose&#45;Driven Branding to Define 2025 Marketing Priorities</title>
<link>https://brands.in/digital-depth-and-purpose-driven-branding-to-define-2025-marketing-priorities</link>
<guid>https://brands.in/digital-depth-and-purpose-driven-branding-to-define-2025-marketing-priorities</guid>
<description><![CDATA[ In 2025, brands will win by deepening digital engagement and embracing purpose-led strategies that build authentic, lasting consumer connections. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d9dc0ef90a.jpg" length="76657" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 22:16:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>digital marketing, brand strategy, consumer behavior, purpose-driven brands, interactive content, immersive experiences, community engagement, ethical branding, social impact, sustainable business, personalization tools, content strategy, brand storytelling, influencer partnerships, marketing KPIs, zero-party data, AI in marketing, values-based marketing, digital transformation, customer retention</media:keywords>
</item>

<item>
<title>Response India Pays Homage to Rabindranath Tagore’s Timeless Women Through a Poetic Campaign</title>
<link>https://brands.in/response-india-pays-homage-to-rabindranath-tagores-timeless-women-through-a-poetic-campaign</link>
<guid>https://brands.in/response-india-pays-homage-to-rabindranath-tagores-timeless-women-through-a-poetic-campaign</guid>
<description><![CDATA[ Response India honors Rabindranath Tagore’s iconic female characters with a poetic, modern tribute celebrating timeless strength, grace, and literary depth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681d9cb35f178.jpg" length="60019" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 22:12:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rabindranath Tagore, female literary characters, Indian literature, Tagore’s women, feminism in Indian literature, visual storytelling, creative campaigns India, poetic tribute, cultural heritage, minimalist design, Indian advertising, empowered womanhood, nostalgic campaigns, literary revival, brand storytelling, Indian feminism, art and literature, emotional storytelling, cultural tribute, advertising with purpose</media:keywords>
</item>

<item>
<title>Thomas Cook Partners with MoEngage to Elevate Customer Engagement with Data&#45;Driven Strategies</title>
<link>https://brands.in/thomas-cook-partners-with-moengage-to-elevate-customer-engagement-with-data-driven-strategies</link>
<guid>https://brands.in/thomas-cook-partners-with-moengage-to-elevate-customer-engagement-with-data-driven-strategies</guid>
<description><![CDATA[ Thomas Cook partners with MoEngage to deliver personalized, AI-driven customer engagement, enhancing digital travel experiences across multiple channels. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681c7dc414ed5.jpg" length="57828" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 01:48:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Thomas Cook India, MoEngage platform, digital travel trends, personalized customer journeys, travel tech innovation, travel customer retention, AI in travel, travel experience automation, online travel bookings India, travel industry updates, user journey optimization, travel marketing strategy, digital travel solutions, predictive travel insights, tech partnerships in tourism</media:keywords>
</item>

<item>
<title>Tata Tea Gold Care Launches AI&#45;Powered Personalized Packs for Mother’s Day Celebration</title>
<link>https://brands.in/tata-tea-gold-care-launches-ai-powered-personalized-packs-for-mothers-day-celebration</link>
<guid>https://brands.in/tata-tea-gold-care-launches-ai-powered-personalized-packs-for-mothers-day-celebration</guid>
<description><![CDATA[ Tata Tea Gold Care celebrates Mother’s Day with AI-powered personalized tea packs, blending emotion, innovation, and wellness in gifting. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681c7cd4f363f.jpg" length="57696" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 01:44:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mother’s Day India, personalized gifts for moms, wellness tea brands India, AI-generated tea pack design, Tata Tea campaign 2024, digital gifting experiences, emotional brand campaigns, Indian tea traditions, tech and tradition blend, AI in consumer products, thoughtful Mother’s Day presents, user-generated brand content, influencer campaigns India, tea as a gift, care-based branding India</media:keywords>
</item>

<item>
<title>McDonald’s India (North &amp;amp; East) Spices Up Menu with Chicken Puff and Exciting McDeal 1+1 Offers</title>
<link>https://brands.in/mcdonalds-india-north-east-spices-up-menu-with-chicken-puff-and-exciting-mcdeal-11-offers</link>
<guid>https://brands.in/mcdonalds-india-north-east-spices-up-menu-with-chicken-puff-and-exciting-mcdeal-11-offers</guid>
<description><![CDATA[ McDonald’s India (North &amp; East) launches Chicken Puff and McDeal 1+1, blending tasty innovation with unbeatable value offers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681c7bee11848.jpg" length="63321" type="image/jpeg"/>
<pubDate>Fri, 09 May 2025 01:40:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>McDonald’s India menu, Chicken Puff launch, value meal McDonald’s, McDonald’s special offers, fast food snacks India, McDonald’s dine-in deal, Indian fast food market, QSR trends India, food delivery platforms India, Swiggy McDonald’s deals, Zomato McDonald’s offers, McDelivery app India, regional food preferences, budget dining India, non-veg snack options</media:keywords>
</item>

<item>
<title>Chaaipani Acquires Exclusive Advertising &amp;amp; Brand Activation Rights for Jagannath Puri Rath Yatra 2025</title>
<link>https://brands.in/chaaipani-acquires-exclusive-advertising-brand-activation-rights-for-jagannath-puri-rath-yatra-2025</link>
<guid>https://brands.in/chaaipani-acquires-exclusive-advertising-brand-activation-rights-for-jagannath-puri-rath-yatra-2025</guid>
<description><![CDATA[ India’s storytelling and media platform Chaaipani has secured exclusive rights for advertising and brand activations during the Jagannath Puri Rath Yatra 2025, marking a significant step in spiritual event marketing. Here&#039;s how the partnership will shape brand presence during one of the world&#039;s largest religious gatherings. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681b484116e3e.jpg" length="132887" type="image/jpeg"/>
<pubDate>Thu, 08 May 2025 03:47:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rath Yatra, Jagannath Puri, religious tourism India, spiritual events, cultural branding, Chaaipani campaigns, community engagement, storytelling marketing, devotional audience, value-led marketing, spiritual branding, on-ground activations, live event coverage, heritage events India, religious event collaboration, Indian festivals, brand visibility, content-led marketing, emotional connection, faith marketing</media:keywords>
</item>

<item>
<title>Prega News Teams Up with Swiggy to Launch ‘Preggy’ Campaign for Expecting Moms</title>
<link>https://brands.in/prega-news-teams-up-with-swiggy-to-launch-preggy-campaign-for-expecting-moms</link>
<guid>https://brands.in/prega-news-teams-up-with-swiggy-to-launch-preggy-campaign-for-expecting-moms</guid>
<description><![CDATA[ Prega News has rolled out a unique initiative — the ‘Preggy’ campaign — in partnership with Swiggy. This thoughtful move aims to address the quirky and frequent cravings experienced by pregnant women, blending emotional insight with smart brand engagement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681b44c175929.jpg" length="42529" type="image/jpeg"/>
<pubDate>Thu, 08 May 2025 03:33:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>pregnancy cravings, expecting mothers, food delivery India, motherhood support, emotional branding, digital brand storytelling, Prega News campaign, pregnancy journey, Swiggy collaborations, curated food menu, influencer marketing, maternity marketing, women-centric campaigns, brand loyalty, pregnancy care, emotional consumer engagement, social media campaigns, food cravings during pregnancy, brand storytelling India, pregnancy lifestyle support</media:keywords>
</item>

<item>
<title>Dr. Fixit Steals Spotlight with Bold Branding Move at Pushpa 2 World Premiere on JioStar Network</title>
<link>https://brands.in/dr-fixit-steals-spotlight-with-bold-branding-move-at-pushpa-2-world-premiere-on-jiostar-network</link>
<guid>https://brands.in/dr-fixit-steals-spotlight-with-bold-branding-move-at-pushpa-2-world-premiere-on-jiostar-network</guid>
<description><![CDATA[ At the glittering world premiere of Pushpa 2 on JioStar, Dr. Fixit surprised audiences with a bold marketing statement — turning a star-studded movie night into a powerful brand moment that blended entertainment with waterproofing awareness. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681b2e03ca928.jpg" length="57536" type="image/jpeg"/>
<pubDate>Thu, 08 May 2025 01:55:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pushpa 2 premiere, Dr. Fixit campaign, movie-based branding, waterproofing solutions, construction marketing, audience engagement, emotional advertising, brand storytelling, OTT branding, social media campaign India, humorous brand messaging, integrated marketing, Indian advertising trends, homeowner marketing, product placement strategy, film partnerships, renovation product marketing, cinematic brand alignment, cultural branding moments, high-recall advertising</media:keywords>
</item>

<item>
<title>Why Kay Beauty Outshone 82°E: Experts Say the Difference Goes Beyond Skin&#45;Deep</title>
<link>https://brands.in/why-kay-beauty-outshone-82e-experts-say-the-difference-goes-beyond-skin-deep</link>
<guid>https://brands.in/why-kay-beauty-outshone-82e-experts-say-the-difference-goes-beyond-skin-deep</guid>
<description><![CDATA[ While both celebrity beauty brands made waves, Kay Beauty has gained more traction and long-term consumer trust compared to 82°E. Experts reveal that the success goes far beyond marketing — it lies in emotional connection, inclusivity, and authenticity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681b28c57a5b1.jpg" length="49311" type="image/jpeg"/>
<pubDate>Thu, 08 May 2025 01:33:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Indian beauty market, celebrity brands, beauty retail strategy, consumer loyalty, inclusive makeup, wellness skincare, clean beauty, Indian skin tones, cultural beauty norms, beauty brand storytelling, premium beauty pricing, D2C vs retail, brand positioning, customer engagement, product accessibility, makeup for Indian women, beauty consumer trends, modern Indian shoppers, beauty brand strategy, star-powered brands</media:keywords>
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<item>
<title>Can Lab&#45;Grown Diamonds Win the Hearts of India’s New&#45;Age Shoppers?</title>
<link>https://brands.in/can-lab-grown-diamonds-win-the-hearts-of-indias-new-age-shoppers</link>
<guid>https://brands.in/can-lab-grown-diamonds-win-the-hearts-of-indias-new-age-shoppers</guid>
<description><![CDATA[ Lab-grown diamonds are gaining ground in global luxury markets — but will India’s young and value-conscious consumers embrace them? Here&#039;s how affordability, ethics, and innovation are shaping a new sparkle in Indian jewelry preferences. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681b279266ea1.jpg" length="57538" type="image/jpeg"/>
<pubDate>Thu, 08 May 2025 01:28:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>lab-grown diamonds, Indian jewelry trends, sustainable luxury, ethical fashion, diamond alternatives, Gen Z consumers, millennial shoppers, customized jewelry, conflict-free diamonds, jewelry startups India, urban luxury market, responsible buying, digital jewelry shopping, green fashion, jewelry personalization, value-driven consumers, conscious consumerism, lab diamond awareness, wedding jewelry India, luxury with purpose</media:keywords>
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<title>SRK, Diljit Dosanjh &amp;amp; Kiara Advani Shine Bright at Their Met Gala Debuts in 2025</title>
<link>https://brands.in/srk-diljit-dosanjh-kiara-advani-shine-bright-at-their-met-gala-debuts-in-2025</link>
<guid>https://brands.in/srk-diljit-dosanjh-kiara-advani-shine-bright-at-their-met-gala-debuts-in-2025</guid>
<description><![CDATA[ Three of India’s most celebrated stars—Shah Rukh Khan, Diljit Dosanjh, and Kiara Advani—turned heads at the 2025 Met Gala as they made their grand debut. From regal outfits to global buzz, here&#039;s how they represented Indian glamour on the world’s most prestigious fashion stage. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681af1aed691c.jpg" length="61031" type="image/jpeg"/>
<pubDate>Wed, 07 May 2025 21:38:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Met Gala 2025, Indian celebrities, Shah Rukh Khan, Diljit Dosanjh, Kiara Advani, Bollywood fashion, global red carpet, Indian fashion designers, cultural fashion, celebrity style, Indian couture, fashion events, red carpet highlights, fashion through the ages, Indian heritage, international fashion, Indian pop culture, global fashion trends, fashion and tradition, cultural representation</media:keywords>
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<item>
<title>Miniklub Appoints Team Pumpkin to Lead Performance Marketing Strategy</title>
<link>https://brands.in/miniklub-appoints-team-pumpkin-to-lead-performance-marketing-strategy</link>
<guid>https://brands.in/miniklub-appoints-team-pumpkin-to-lead-performance-marketing-strategy</guid>
<description><![CDATA[ Premium kidswear brand Miniklub has appointed digital agency Team Pumpkin to spearhead its performance marketing efforts. The move signals the brand&#039;s commitment to strengthening its online presence and scaling digital growth in India’s booming kidswear market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681af01868f63.jpg" length="50990" type="image/jpeg"/>
<pubDate>Wed, 07 May 2025 21:31:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Miniklub, Team Pumpkin, kids fashion India, digital strategy, performance marketing, ecommerce growth, online kidswear shopping, digital branding, omnichannel marketing, brand awareness, retail marketing trends, parenting and ecommerce, data-backed marketing, digital consumer behavior, ad optimization, digital-first retail, marketing partnerships, targeted advertising, social media campaigns, kids apparel industry</media:keywords>
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<item>
<title>Why Entry&#45;Level Cars Are No Longer Affordable for Most Indians: Maruti Suzuki Chairman Speaks Out</title>
<link>https://brands.in/why-entry-level-cars-are-no-longer-affordable-for-most-indians-maruti-suzuki-chairman-speaks-out</link>
<guid>https://brands.in/why-entry-level-cars-are-no-longer-affordable-for-most-indians-maruti-suzuki-chairman-speaks-out</guid>
<description><![CDATA[ Maruti Suzuki’s chairman has raised concerns about the rising cost of small cars in India, warning that the dream of owning a four-wheeler is slipping out of reach for many middle-class families. What does this mean for India’s automotive future? ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681aeddbc5beb.jpg" length="50651" type="image/jpeg"/>
<pubDate>Wed, 07 May 2025 21:21:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>car ownership in India, auto industry trends, personal mobility, Maruti Suzuki, budget hatchbacks, compact cars, middle-class car buyers, inflation in auto sector, vehicle pricing, economic mobility, two-wheeler alternatives, Indian car market, small car models, affordable mobility, car financing issues, auto regulations, cost of ownership, rural transportation, car sales data India, automotive innovation</media:keywords>
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<title>CoinDCX Reports Explosive Growth: 800% Rise in User Acquisition and 400% Surge in Trading Volumes</title>
<link>https://brands.in/coindcx-reports-explosive-growth-800-rise-in-user-acquisition-and-400-surge-in-trading-volumes</link>
<guid>https://brands.in/coindcx-reports-explosive-growth-800-rise-in-user-acquisition-and-400-surge-in-trading-volumes</guid>
<description><![CDATA[ India’s leading crypto exchange, CoinDCX, has witnessed a remarkable growth spurt in 2024, marked by an 800% jump in user acquisition and a 400% increase in trading volumes. Prashant Verma, SVP of Marketing at CoinDCX, shared insights into the factors fueling this momentum. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6819b3c03ae73.jpg" length="32389" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 23:02:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CoinDCX, cryptocurrency, Bitcoin India, Ethereum investment, crypto trading volumes, Indian crypto users, digital assets, crypto taxation India, crypto education, user acquisition, secure trading, crypto regulations, retail investors, blockchain platforms, crypto finance tools, KYC process, digital wallets, regional language content, fintech India, crypto economy</media:keywords>
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<item>
<title>Ananya Panday Leads as IPL 18’s Top Celebrity Endorser, Says TAM Report</title>
<link>https://brands.in/ananya-panday-leads-as-ipl-18s-top-celebrity-endorser-says-tam-report</link>
<guid>https://brands.in/ananya-panday-leads-as-ipl-18s-top-celebrity-endorser-says-tam-report</guid>
<description><![CDATA[ As per the latest TAM AdEx report, Ananya Panday emerges as the top celebrity brand endorser during IPL 2024. Here&#039;s a closer look at her rise and what it means for celebrity branding in sports entertainment. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6818a28859336.jpg" length="55626" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 03:36:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL advertising, celebrity endorsements, Ananya Panday, brand ambassador, Gen Z marketing, Bollywood influence, cricket marketing, IPL ads, sports marketing, digital campaigns, TAM AdEx, IPL brand strategy, multi-platform marketing, FMCG advertising, influencer-led campaigns, youth branding, IPL broadcast ads, brand visibility, female celebrities in ads, advertising trends India</media:keywords>
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<title>Saif Ali Khan Becomes the Face of McPherson &amp;amp; Valentine as Premium Eyewear Brand Launches in India</title>
<link>https://brands.in/saif-ali-khan-becomes-the-face-of-mcpherson-valentine-as-premium-eyewear-brand-launches-in-india</link>
<guid>https://brands.in/saif-ali-khan-becomes-the-face-of-mcpherson-valentine-as-premium-eyewear-brand-launches-in-india</guid>
<description><![CDATA[ McPherson &amp; Valentine debuts in India with Saif Ali Khan as its brand ambassador. The global luxury eyewear brand aims to bring timeless style and innovation to Indian consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68188b053118f.jpg" length="57836" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 01:55:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>McPherson &amp; Valentine, Saif Ali Khan, luxury sunglasses, premium eyewear, fashion accessories, brand launch India, celebrity endorsement, designer frames, UV protection eyewear, eyewear technology, blue light glasses, acetate frames, optical fashion trends, urban lifestyle brands, eyewear innovation, Indian fashion market, luxury retail, eyewear personalization, fashion influencers India, eyewear as lifestyle</media:keywords>
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<item>
<title>Anchor Oral Care Welcomes Subhashree Ganguly as Brand Ambassador for West Bengal</title>
<link>https://brands.in/anchor-oral-care-welcomes-subhashree-ganguly-as-brand-ambassador-for-west-bengal</link>
<guid>https://brands.in/anchor-oral-care-welcomes-subhashree-ganguly-as-brand-ambassador-for-west-bengal</guid>
<description><![CDATA[ Anchor Oral Care appoints Bengali film star Subhashree Ganguly as its brand ambassador in West Bengal, aiming to boost regional visibility and promote healthier oral hygiene habits among consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681889bc407e3.jpg" length="54736" type="image/jpeg"/>
<pubDate>Tue, 06 May 2025 01:50:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Anchor Oral Care, Subhashree Ganguly, oral hygiene, herbal toothpaste, Bengali actress endorsement, natural dental care, regional branding, personal care marketing, toothpaste campaign India, Ayurveda in oral care, West Bengal consumers, celebrity marketing, daily dental routine, Indian personal care brands, smile campaign, clove toothpaste, neem oral care, trust in branding, family health habits, Indian FMCG brands</media:keywords>
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<title>From Sassy to Zany: How Q&#45;Comm Brands Are Winning With Quirky Campaigns</title>
<link>https://brands.in/from-sassy-to-zany-how-q-comm-brands-are-winning-with-quirky-campaigns</link>
<guid>https://brands.in/from-sassy-to-zany-how-q-comm-brands-are-winning-with-quirky-campaigns</guid>
<description><![CDATA[ Quick commerce brands like Swiggy Instamart, Zepto, and Blinkit are breaking the marketing mold with humor, memes, and bold creativity. Here&#039;s how quirky campaigns are reshaping the Q-comm playbook. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68185870bba34.jpg" length="73149" type="image/jpeg"/>
<pubDate>Mon, 05 May 2025 22:20:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>quick commerce, Swiggy Instamart, Zepto, Blinkit, digital marketing India, meme marketing, brand storytelling, social media engagement, Gen Z advertising, quirky content, fast delivery apps, humor in advertising, urban millennials, influencer marketing, advertising trends India, creative brand campaigns, online grocery delivery, marketing with memes, cultural branding, viral campaigns</media:keywords>
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<item>
<title>Analogue Paneer Controversy: Why Influencers Need to Stir with Caution, Not Clout</title>
<link>https://brands.in/analogue-paneer-controversy-why-influencers-need-to-stir-with-caution-not-clout</link>
<guid>https://brands.in/analogue-paneer-controversy-why-influencers-need-to-stir-with-caution-not-clout</guid>
<description><![CDATA[ The analogue paneer debate has sparked heated online conversations—but experts warn that influencer clout chasing without context can misinform consumers and harm credibility. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6815c0b20f528.jpg" length="102498" type="image/jpeg"/>
<pubDate>Sat, 03 May 2025 23:11:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>paneer, analogue paneer, food safety, social media influencers, food controversy, consumer trust, FSSAI guidelines, synthetic food, food content creators, health misinformation, influencer ethics, food labeling, viral videos, digital responsibility, public panic</media:keywords>
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<item>
<title>Delhi High Court Directs Baba Ramdev to Refrain from Communal Remarks, Demands Affidavit</title>
<link>https://brands.in/delhi-high-court-directs-baba-ramdev-to-refrain-from-communal-remarks-demands-affidavit</link>
<guid>https://brands.in/delhi-high-court-directs-baba-ramdev-to-refrain-from-communal-remarks-demands-affidavit</guid>
<description><![CDATA[ The Delhi High Court has instructed yoga guru Baba Ramdev to stop making communal statements and file an affidavit of compliance, emphasizing the need for responsible speech in public discourse. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6815b648924cf.jpg" length="74489" type="image/jpeg"/>
<pubDate>Sat, 03 May 2025 22:23:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Baba Ramdev, Delhi High Court, communal harmony, freedom of expression, hate speech, judiciary, secularism, public figures, responsible speech, legal directive, affidavit, Indian legal system, public discourse, communal remarks, court intervention</media:keywords>
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<item>
<title>Paul &amp;amp; Shark Signs KL Rahul as Global Brand Ambassador: A Fusion of Fashion and Sportsmanship</title>
<link>https://brands.in/paul-shark-signs-kl-rahul-as-global-brand-ambassador-a-fusion-of-fashion-and-sportsmanship</link>
<guid>https://brands.in/paul-shark-signs-kl-rahul-as-global-brand-ambassador-a-fusion-of-fashion-and-sportsmanship</guid>
<description><![CDATA[ Luxury Italian brand Paul &amp; Shark announces Indian cricketer KL Rahul as its new global ambassador, marking a unique crossover of athletic elegance and fashion sophistication. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6815aea8aaadf.jpg" length="58516" type="image/jpeg"/>
<pubDate>Sat, 03 May 2025 21:50:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Paul &amp; Shark, KL Rahul, Italian fashion brand, luxury clothing, menswear, celebrity endorsements, global fashion campaign, Indian cricketer brand ambassador, style icon, fashion collaboration, high-performance fabrics, Indian luxury market, sustainable fashion, modern menswear, digital fashion campaign</media:keywords>
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<item>
<title>Amitabh Bachchan Enters the Gaming Arena as Co&#45;Founder of Tara Gaming</title>
<link>https://brands.in/amitabh-bachchan-enters-the-gaming-arena-as-co-founder-of-tara-gaming</link>
<guid>https://brands.in/amitabh-bachchan-enters-the-gaming-arena-as-co-founder-of-tara-gaming</guid>
<description><![CDATA[ Bollywood icon Amitabh Bachchan ventures into India’s gaming industry by joining Tara Gaming as Co-Founder. Here’s how the megastar’s involvement could shape the future of homegrown gaming. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_681459dd30652.jpg" length="69715" type="image/jpeg"/>
<pubDate>Fri, 02 May 2025 21:37:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amitabh Bachchan, Indian cinema, gaming startups, narrative-based games, Indian folklore, mobile gaming growth, Indian internet users, Tara Gaming news, Bollywood and tech, cross-industry partnerships, digital innovation India, Gen Z gamers India, cinematic storytelling in games, India gaming investment, Indian tech icons, entertainment industry trends, gaming business India, mythological games, Bollywood tech ventures, gaming expansion India</media:keywords>
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<item>
<title>Lenovo Levels Up Marketing: Undercover Agents Convince Gamers to Upgrade Laptops in Immersive Gaming Campaign</title>
<link>https://brands.in/lenovo-levels-up-marketing-undercover-agents-convince-gamers-to-upgrade-laptops-in-immersive-gaming-campaign</link>
<guid>https://brands.in/lenovo-levels-up-marketing-undercover-agents-convince-gamers-to-upgrade-laptops-in-immersive-gaming-campaign</guid>
<description><![CDATA[ Lenovo and Leo Burnett India launch a thrilling undercover mission where real gamers unknowingly play with covert agents encouraging them to upgrade their laptops. A campaign that blends marketing with gameplay immersion. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6814590a83b1f.jpg" length="58076" type="image/jpeg"/>
<pubDate>Fri, 02 May 2025 21:33:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lenovo, Leo Burnett, gaming laptops, multiplayer games, stealth marketing, brand storytelling, audience engagement, tech marketing, digital campaign, gamer trust, influencer marketing, laptop upgrade, lag and load issues, in-game branding, creative advertising, online gaming, tech campaigns, social media buzz, campaign execution, brand integration</media:keywords>
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<item>
<title>Why Gen Z Trusts Creators Over Traditional Ads: Insights from KFC India</title>
<link>https://brands.in/why-gen-z-trusts-creators-over-traditional-ads-insights-from-kfc-india</link>
<guid>https://brands.in/why-gen-z-trusts-creators-over-traditional-ads-insights-from-kfc-india</guid>
<description><![CDATA[ Gen Z in India is reshaping consumer behavior by following digital creators instead of traditional advertising. Here’s how KFC India is adapting to this shift. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68132affee34c.jpg" length="65322" type="image/jpeg"/>
<pubDate>Fri, 02 May 2025 00:04:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Gen Z, influencer marketing, digital creators, KFC India, content personalization, micro influencers, peer recommendations, content marketing, meme campaigns, real-time marketing, social media strategy, youth engagement, creator economy, brand trust, digital storytelling</media:keywords>
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<item>
<title>Why FMCG Brands Continue to Dominate Indian Advertising: The ₹30,000 Crore Phenomenon</title>
<link>https://brands.in/why-fmcg-brands-continue-to-dominate-indian-advertising-the-30000-crore-phenomenon</link>
<guid>https://brands.in/why-fmcg-brands-continue-to-dominate-indian-advertising-the-30000-crore-phenomenon</guid>
<description><![CDATA[ FMCG brands continue to lead India’s advertising spend, contributing over ₹30,000 crore annually. This article explores why this sector remains the top advertiser and what drives their sustained dominance. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6813283175133.jpg" length="144064" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 23:52:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FMCG advertising, Indian ad market, mass consumer products, rural marketing, brand equity, TV and digital media, emotional branding, product visibility, media strategy, D2C competition, marketing budgets, traditional advertising, consumer trust, regional campaigns, advertising dominance India</media:keywords>
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<item>
<title>Gen Z Trusts Creators Over Commercials: KFC India’s CMO Unpacks a Cultural Shift in Marketing</title>
<link>https://brands.in/gen-z-trusts-creators-over-commercials-kfc-indias-cmo-unpacks-a-cultural-shift-in-marketing</link>
<guid>https://brands.in/gen-z-trusts-creators-over-commercials-kfc-indias-cmo-unpacks-a-cultural-shift-in-marketing</guid>
<description><![CDATA[ KFC India’s CMO highlights how Gen Z buyers value authentic influencer content over traditional advertisements. Explore what this means for the future of brand marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68131e974e9ae.jpg" length="77261" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 23:12:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KFC India, Gen Z, influencer marketing, content creators, digital-first campaigns, social media engagement, creator-led content, youth marketing, mobile content strategy, brand authenticity, short-form video, peer recommendations, food storytelling, regional marketing, digital brand evolution</media:keywords>
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<item>
<title>Philips Demonstrates Precision of AI&#45;Powered Shaver with Bold Blindfolded Shave</title>
<link>https://brands.in/philips-demonstrates-precision-of-ai-powered-shaver-with-bold-blindfolded-shave</link>
<guid>https://brands.in/philips-demonstrates-precision-of-ai-powered-shaver-with-bold-blindfolded-shave</guid>
<description><![CDATA[ Philips reveals its AI-powered i9000 Prestige Ultra shaver with a bold blindfolded live demo, showing off its smart precision, comfort-enhancing features, and real-time adaptability. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_68130e303a0b2.jpg" length="379231" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 22:01:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Philips, electric shaver, men’s grooming, AI grooming device, SkinIQ sensors, shaving technology, personal care, beard grooming, sensitive skin shave, smart grooming tools, India launch, shaving demo, personal care innovation, tech in grooming, grooming tools India</media:keywords>
</item>

<item>
<title>Pepperfry Joins Hands with Zepto for Lightning&#45;Fast Home Essentials Delivery</title>
<link>https://brands.in/pepperfry-joins-hands-with-zepto-for-lightning-fast-home-essentials-delivery</link>
<guid>https://brands.in/pepperfry-joins-hands-with-zepto-for-lightning-fast-home-essentials-delivery</guid>
<description><![CDATA[ Pepperfry teams up with Zepto to offer stylish home essentials with 10-minute delivery, merging interior design with ultra-fast convenience for modern urban shoppers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_68120d29d37bc.jpg" length="422570" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 03:44:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pepperfry, Zepto, 10-minute delivery, home décor, quick commerce, lifestyle shopping, instant delivery, home accessories, gifting items, decorative candles, aroma products, compact lighting, urban consumers, fast home shopping, stylish living</media:keywords>
</item>

<item>
<title>Rashmika Mandanna Joins Crocs as Global Ambassador, Launches New Campaign in India</title>
<link>https://brands.in/rashmika-mandanna-campaign-in-india</link>
<guid>https://brands.in/rashmika-mandanna-campaign-in-india</guid>
<description><![CDATA[ Rashmika Mandanna becomes Crocs&#039; global ambassador from India, leading the “Your Crocs. Your Story. Your World.” campaign focused on personalization and bold self-expression. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6812d363f354e.jpg" length="105287" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 01:09:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crocs, Rashmika Mandanna, fashion campaign, Jibbitz charms, Gen Z style, footwear brand, youth fashion, personal expression, comfort footwear, customization, brand ambassador, self-expression, creative fashion, casual shoes India, digital fashion marketing</media:keywords>
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<item>
<title>Reliance Jewels Collaborates with JioStar MegaBlast to Sparkle This Akshaya Tritiya</title>
<link>https://brands.in/reliance-jewels-collaborates-with-jiostar-megablast-to-sparkle-this-akshaya-tritiya</link>
<guid>https://brands.in/reliance-jewels-collaborates-with-jiostar-megablast-to-sparkle-this-akshaya-tritiya</guid>
<description><![CDATA[ Reliance Jewels partners with JioStar MegaBlast for a festive Akshaya Tritiya campaign that blends tradition with entertainment. Discover how this unique collaboration brings sparkle and celebration together. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6811e35dacea7.jpg" length="487121" type="image/jpeg"/>
<pubDate>Thu, 01 May 2025 00:46:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reliance Jewels, Akshaya Tritiya, JioStar MegaBlast, gold jewellery, festive shopping, Gen Z fashion, youth engagement, jewellery campaign, traditional meets modern, influencer marketing, digital film campaign, in-store events, jewellery storytelling, Indian festivals, jewellery offers</media:keywords>
</item>

<item>
<title>LG Electronics India Welcomes Chess Champion Vantika Agrawal as Brand Ambassador</title>
<link>https://brands.in/lg-electronics-india-welcomes-chess-champion-vantika-agrawal-as-brand-ambassador</link>
<guid>https://brands.in/lg-electronics-india-welcomes-chess-champion-vantika-agrawal-as-brand-ambassador</guid>
<description><![CDATA[ LG India names chess champion Vantika Agrawal as brand ambassador, celebrating her achievements and aligning with the brand’s focus on innovation, talent, and next-gen leadership. ]]></description>
<enclosure url="https://brands.in/uploads/images/202506/image_870x580_684bc0ffae0dc.jpg" length="69177" type="image/jpeg"/>
<pubDate>Wed, 30 Apr 2025 21:37:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>LG Electronics India, Vantika Agrawal, chess champion, brand ambassador, youth achievers, women in sports, innovation, lifestyle brand, technology and talent, brand collaboration, Indian athletes, consumer electronics, LG Life’s Good, strategic partnership, sports endorsement</media:keywords>
</item>

<item>
<title>Premier League Opens First Office in Mumbai to Expand Football Outreach in India</title>
<link>https://brands.in/premier-league-opens-first-office-in-mumbai-to-expand-football-outreach-in-india</link>
<guid>https://brands.in/premier-league-opens-first-office-in-mumbai-to-expand-football-outreach-in-india</guid>
<description><![CDATA[ The Premier League opens its first Indian office in Mumbai, aiming to deepen fan engagement, support grassroots football, and expand partnerships across India. ]]></description>
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<pubDate>Wed, 30 Apr 2025 21:29:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Premier League, Indian football, Mumbai office, ISL, grassroots football, football fans India, youth sports development, football training, sports partnerships, Next Gen Cup, sports ecosystem, Richard Masters, Reliance Foundation, JioStar, community engagement</media:keywords>
</item>

<item>
<title>Coca&#45;Cola India Reports Strong Q1 Growth, Boosted by Maha Kumbh and Cola Brand Demand</title>
<link>https://brands.in/coca-cola-india-reports-strong-q1-growth-boosted-by-maha-kumbh-and-cola-brand-demand</link>
<guid>https://brands.in/coca-cola-india-reports-strong-q1-growth-boosted-by-maha-kumbh-and-cola-brand-demand</guid>
<description><![CDATA[ Coca-Cola India posts double-digit growth in Q1 2025, driven by its activation during the Maha Kumbh Mela and continued demand for Coca-Cola and Thums Up across the country. ]]></description>
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<pubDate>Wed, 30 Apr 2025 21:18:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Coca-Cola India, Thums Up, Maha Kumbh Mela, beverage marketing, retail network, digital platform, festival engagement, brand growth, cultural marketing, cold drinks, Indian consumers, Q1 results, high-footfall events, on-ground activation, beverage sales India</media:keywords>
</item>

<item>
<title>The Future of Q&#45;Commerce: Cautious Optimism or a Fading Trend?</title>
<link>https://brands.in/the-future-of-q-commerce-cautious-optimism-or-a-fading-trend</link>
<guid>https://brands.in/the-future-of-q-commerce-cautious-optimism-or-a-fading-trend</guid>
<description><![CDATA[ Q-commerce is rapidly changing how we shop, but is it here to stay? GroupM’s Ritika Taneja shares a grounded view on the long-term viability of quick commerce platforms. ]]></description>
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<pubDate>Wed, 30 Apr 2025 21:10:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Q-commerce, quick commerce, instant delivery, e-commerce trends, urban retail, delivery logistics, supply chain, consumer behavior, hyperlocal marketing, D2C brands, delivery workforce, tech infrastructure, online retail, investor-funded startups, sustainable retail model</media:keywords>
</item>

<item>
<title>Truecaller Launches ‘Scamfeed’ to Help Users Detect and Report Digital Scams</title>
<link>https://brands.in/truecaller-launches-scamfeed-to-help-users-detect-and-report-digital-scams</link>
<guid>https://brands.in/truecaller-launches-scamfeed-to-help-users-detect-and-report-digital-scams</guid>
<description><![CDATA[ Truecaller introduces Scamfeed — a new feature that allows users to report, view, and discuss scam activity in real time, empowering communities to combat digital fraud together. ]]></description>
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<pubDate>Wed, 30 Apr 2025 21:10:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Truecaller, Scamfeed, digital fraud, online scams, scam alerts, community reporting, user safety, scam awareness, fraud prevention, scam reporting tool, digital security, phishing prevention, scam trends, mobile app security, online safety India</media:keywords>
</item>

<item>
<title>Instamart Partners with Kalyan Jewellers to Deliver Gold and Silver Coins for Akshaya Tritiya</title>
<link>https://brands.in/instamart-partners-with-kalyan-jewellers-to-deliver-gold-and-silver-coins-for-akshaya-tritiya</link>
<guid>https://brands.in/instamart-partners-with-kalyan-jewellers-to-deliver-gold-and-silver-coins-for-akshaya-tritiya</guid>
<description><![CDATA[ Instamart partners with Kalyan Jewellers to deliver certified gold and silver coins across 100 cities for Akshaya Tritiya, blending tradition with modern convenience. ]]></description>
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<pubDate>Wed, 30 Apr 2025 03:55:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Instamart, Kalyan Jewellers, gold coins, silver coins, Akshaya Tritiya, certified jewellery, BIS Hallmark, festive gifting, quick commerce, gold delivery, silver delivery, auspicious purchase, online gold shopping, InstaGold activation, traditional festival shopping</media:keywords>
</item>

<item>
<title>Inside Netflix India’s Dual Marketing Strategy: Early Promotions for Films, Long&#45;Tail Buzz for Series</title>
<link>https://brands.in/inside-netflix-indias-dual-marketing-strategy-early-promotions-for-films-long-tail-buzz-for-series</link>
<guid>https://brands.in/inside-netflix-indias-dual-marketing-strategy-early-promotions-for-films-long-tail-buzz-for-series</guid>
<description><![CDATA[ Netflix India adopts a two-pronged marketing strategy: early promotions drive films like The Archies, while series like Khakee build engagement post-launch to align with Indian OTT viewing patterns. ]]></description>
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<pubDate>Tue, 29 Apr 2025 22:18:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix India, OTT platforms, Indian streaming market, film promotions, series marketing, audience engagement, viewer insights, brand partnerships, influencer marketing, cultural marketing, fan-driven campaigns, teaser promotions, post-release buzz, binge-watch culture, content-specific strategy, Indian viewers, streaming content, digital campaigns, brand activations, online engagement</media:keywords>
</item>

<item>
<title>Bisleri Teams Up with Five IPL Franchises as Official Hydration Partner for 2024 Season</title>
<link>https://brands.in/bisleri-teams-up-with-five-ipl-franchises-as-official-hydration-partner-for-2024-season</link>
<guid>https://brands.in/bisleri-teams-up-with-five-ipl-franchises-as-official-hydration-partner-for-2024-season</guid>
<description><![CDATA[ Bisleri partners with five IPL teams as the official hydration partner for the 2024 season, launching a comprehensive #DrinkItUp campaign to promote health and hydration. ]]></description>
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<pubDate>Tue, 29 Apr 2025 22:04:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bisleri, IPL 2024, cricket sponsorship, sports marketing, hydration partner, brand visibility, digital marketing, fan engagement, influencer campaign, limited edition packaging, stadium branding, Indian sports events, marathons, football leagues, table tennis, tennis events, sports wellness, Bisleri branding, marketing campaign, Indian Premier League</media:keywords>
</item>

<item>
<title>Decathlon Joins Forces with Tata CLiQ Fashion to Expand Online Presence in India</title>
<link>https://brands.in/decathlon-joins-forces-with-tata-cliq-fashion-to-expand-online-presence-in-india</link>
<guid>https://brands.in/decathlon-joins-forces-with-tata-cliq-fashion-to-expand-online-presence-in-india</guid>
<description><![CDATA[ Decathlon partners with Tata CLiQ Fashion to bring over 5,000 sports products online, expanding accessibility to fitness and sporting gear across India’s 24,000+ pin codes. ]]></description>
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<pubDate>Tue, 29 Apr 2025 22:01:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Decathlon, Tata CLiQ Fashion, sportswear, fitness gear, online shopping, running equipment, trekking gear, swimming accessories, affordable sports products, digital retail, Indian e-commerce, sports culture, health and wellness, athletic lifestyle, Tier 3 city delivery</media:keywords>
</item>

<item>
<title>A Creamy Innovation in Frozen Desserts</title>
<link>https://brands.in/a-creamy-innovation-in-frozen-desserts</link>
<guid>https://brands.in/a-creamy-innovation-in-frozen-desserts</guid>
<description><![CDATA[ Kwality Wall’s launches The Dairy Factory, a new brand offering slow-churned ice creams in classic flavors, combining traditional methods with modern tastes.​ ]]></description>
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<pubDate>Tue, 29 Apr 2025 21:58:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kwality Wall’s, The Dairy Factory, slow-churned process, small batch ice cream, premium ingredients, fresh milk ice cream, Vanilla Butterscotch Mango Chocolate, dessert experience, ice cream innovation, retail ice cream availability, Indian frozen desserts, Hindustan Unilever Limited, real dairy ice cream, modern flavor profiles, accessible indulgence</media:keywords>
</item>

<item>
<title>Speed Meets Strategy in Zepto&amp;apos;s Marketing Playbook</title>
<link>https://brands.in/speed-meets-strategy-in-zeptos-marketing-playbook</link>
<guid>https://brands.in/speed-meets-strategy-in-zeptos-marketing-playbook</guid>
<description><![CDATA[ Discover how Zepto, under Chandan Mendiratta&#039;s leadership, revolutionized quick-commerce marketing by launching culturally resonant campaigns within seven days, integrating AI personalization, and forging impactful brand partnerships. ]]></description>
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<pubDate>Tue, 29 Apr 2025 21:53:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zepto, quick commerce, brand building, Chandan Mendiratta, marketing campaigns, co-branding, personalization, AI in marketing, festive campaigns, consumer engagement, Indian brands, customer loyalty, cultural integration, strategic partnerships, ecommerce innovation, product promotions, brand narrative, digital campaigns, generative AI, fast delivery</media:keywords>
</item>

<item>
<title>Most Brands Have Stopped Listening When the World is Shouting</title>
<link>https://brands.in/most-brands-have-stopped-listening-when-the-world-is-shouting</link>
<guid>https://brands.in/most-brands-have-stopped-listening-when-the-world-is-shouting</guid>
<description><![CDATA[ Brands that stop listening to their consumers risk falling behind in today&#039;s competitive market. Here&#039;s why listening matters and how companies can re-engage with their audience. ]]></description>
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<pubDate>Tue, 29 Apr 2025 21:47:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>brands, consumers, social media, feedback, customer loyalty, digital communication, marketing campaigns, audience engagement, listening, trust, online reviews, customer behavior, reputation, innovation, authenticity, sustainability, inclusivity, transparency, engagement, trends</media:keywords>
</item>

<item>
<title>AbhiBus Becomes Official Bus Travel Partner of Chennai Super Kings for IPL 2025</title>
<link>https://brands.in/abhibus-becomes-official-bus-travel-partner-of-chennai-super-kings-for-ipl-2025</link>
<guid>https://brands.in/abhibus-becomes-official-bus-travel-partner-of-chennai-super-kings-for-ipl-2025</guid>
<description><![CDATA[ AbhiBus joins Chennai Super Kings as the official bus travel partner for IPL 2025, ensuring smooth travel solutions for the team and fans alike. ]]></description>
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<pubDate>Sun, 27 Apr 2025 02:31:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL, Chennai Super Kings, AbhiBus, CSK fans, cricket travel India, team partnership, IPL logistics, online bus travel, sports sponsorship, IPL 2025 news, CSK promotions, cricket bus partner, Indian Premier League, travel discounts India, bus booking platform</media:keywords>
</item>

<item>
<title>Kriti Sanon Becomes Dreame India&amp;apos;s First Brand Ambassador</title>
<link>https://brands.in/kriti-sanon-dreame-brand-ambassador</link>
<guid>https://brands.in/kriti-sanon-dreame-brand-ambassador</guid>
<description><![CDATA[ Kriti Sanon has been announced as Dreame India’s first brand ambassador, marking a major step in the brand’s growth and deeper engagement with Indian consumers. ]]></description>
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<pubDate>Sun, 27 Apr 2025 02:18:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dreame, Kriti Sanon, brand ambassador, smart home devices, home cleaning technology, vacuum cleaners, India marketing, celebrity endorsements, smart living, Dreame products, modern home appliances, cleaning solutions, Bollywood endorsements, Dreame India, home automation, tech-savvy lifestyle, Indian households, innovation in cleaning, household gadgets, Dreame campaign</media:keywords>
</item>

<item>
<title>Mumbai Indians Announce DHL as New Principal Sponsor</title>
<link>https://brands.in/mumbai-indians-announce-dhl-as-new-principal-sponsor</link>
<guid>https://brands.in/mumbai-indians-announce-dhl-as-new-principal-sponsor</guid>
<description><![CDATA[ Mumbai Indians partner with DHL as their new Principal Sponsor, aligning two leading brands committed to performance, innovation, and global excellence. ]]></description>
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<pubDate>Sun, 27 Apr 2025 02:13:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mumbai Indians, DHL, IPL 2025, cricket sponsorship, sports marketing, IPL team sponsors, brand partnerships, cricket news India, jersey sponsor IPL, global logistics, fan engagement IPL, sports and logistics, IPL branding, team sponsorships, Mumbai Indians merchandise, DHL India, Indian Premier League, cricket fans India, community-driven initiatives, marketing collaboration</media:keywords>
</item>

<item>
<title>From Battlegrounds to Bridal Gowns: How Krafton Helped a BGMI Couple Tie the Knot</title>
<link>https://brands.in/from-battlegrounds-to-bridal-gowns-how-krafton-helped-a-bgmi-couple-tie-the-knot</link>
<guid>https://brands.in/from-battlegrounds-to-bridal-gowns-how-krafton-helped-a-bgmi-couple-tie-the-knot</guid>
<description><![CDATA[ Krafton helped a BGMI couple transform their virtual partnership into a real-world wedding, showing how gaming can spark genuine, lasting relationships. ]]></description>
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<pubDate>Sun, 27 Apr 2025 02:11:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BGMI, Krafton, gaming community, wedding celebration, gamer couple, battle royale game, India gaming news, online games and relationships, digital romance, gaming events, real-life love stories, gaming culture, BGMI players, gaming-inspired love, Krafton India, mobile gaming, gaming partnerships, community stories, BGMI universe, love stories in gaming</media:keywords>
</item>

<item>
<title>Gujarat Titans Welcome Haier India as Official Electronics Sponsor for 2025 Season</title>
<link>https://brands.in/gujarat-titans-welcome-haier-india-as-official-electronics-sponsor-for-2025-season</link>
<guid>https://brands.in/gujarat-titans-welcome-haier-india-as-official-electronics-sponsor-for-2025-season</guid>
<description><![CDATA[ Gujarat Titans announce Haier India as their official Electronics Sponsor for IPL 2025, marking a strategic partnership focused on innovation, excellence, and fan engagement. ]]></description>
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<pubDate>Sun, 27 Apr 2025 01:22:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Gujarat Titans, Haier India, IPL 2025, cricket sponsorship, brand partnership, sports marketing, team sponsor, electronics sponsor, cricket fans, branding visibility, jersey branding, Haier appliances, sports collaboration, IPL viewership, fan engagement</media:keywords>
</item>

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