https://brands.in/rss/category/news-17 Brands.in - : News en Brands.in https://brands.in/blogcnn-news18-kolkata-town-hall-bhalobasa-bengal-inspiring-bharat-2026 https://brands.in/blogcnn-news18-kolkata-town-hall-bhalobasa-bengal-inspiring-bharat-2026 Sat, 18 Apr 2026 16:52:53 +0530 Editor CNN-News18 Kolkata Town Hall, Bhalobasa Bengal Inspiring Bharat, Bengal cultural legacy, Mithun Chakraborty, Network18, Hooghly River event, Bengali culture India, regional media storytelling, CNN-News18 Town Hall 2026, Bengal polls https://brands.in/blogzee-entertainment-phantomfx-investment-avgc-vfx-animation-2026 https://brands.in/blogzee-entertainment-phantomfx-investment-avgc-vfx-animation-2026 Sat, 18 Apr 2026 12:16:05 +0530 Editor Zee Entertainment, PhantomFX, AVGC India, VFX animation studio, strategic investment, Phantom Digital Effects, OTT content India, Tippett Studio, Milk Visual Effects, animation gaming India, content IP, Zee Entertainment 2026 https://brands.in/blogakash-sharma-admerly-cso-zee-media-publisher-monetisation https://brands.in/blogakash-sharma-admerly-cso-zee-media-publisher-monetisation Fri, 17 Apr 2026 18:03:43 +0530 Editor Admerly, Akash Sharma, Chief Strategy Officer, Zee Media Corporation, publisher monetisation, BE Group, programmatic advertising, adtech India, digital advertising, yield management, Arun Raghav, BEdigitech, revenue strategy, enterprise publishers, digital media India https://brands.in/blogcannes-lions-2026-jury-lineup-india-eleven-members-complete-list https://brands.in/blogcannes-lions-2026-jury-lineup-india-eleven-members-complete-list Fri, 17 Apr 2026 17:03:47 +0530 Editor Cannes Lions 2026 jury India, Indian advertising Cannes jury, Cannes Lions 2026 full jury list, Kainaz Karmakar Cannes, Dheeraj Sinha Cannes, Anisha Iyer Cannes, Anupriya Acharya Cannes, India creative excellence global 2026 https://brands.in/blogndtv-acm-sigir-2026-ai-research-paper-indian-media-first https://brands.in/blogndtv-acm-sigir-2026-ai-research-paper-indian-media-first Fri, 17 Apr 2026 16:25:23 +0530 Editor NDTV SIGIR 2026, ACM SIGIR India media, NDTV AI research paper, news retrieval AI India, NDTV machine learning, Indian media artificial intelligence, information retrieval newsroom India 2026 https://brands.in/bloghappiest-places-to-work-awards-india-launch-2026-workplace-happiness https://brands.in/bloghappiest-places-to-work-awards-india-launch-2026-workplace-happiness Fri, 17 Apr 2026 15:05:34 +0530 Editor Happiest Places to Work Awards India, workplace happiness awards India 2026, Harsh Goenka RPG Group awards, employer brand India, employee experience awards India, HR awards India 2026, Raj Nayak Happiest Places to Work https://brands.in/blognews18-delhi-ncr-launch-rising-delhi-conclave-april-2026 https://brands.in/blognews18-delhi-ncr-launch-rising-delhi-conclave-april-2026 Fri, 17 Apr 2026 14:00:05 +0530 Editor News18 Delhi NCR launch, Rising Delhi Conclave 2026, News18 Network regional channel, Delhi NCR news channel, regional broadcast media India, hyper-local journalism Delhi, News18 Delhi launch Rekha Gupta https://brands.in/blogreed-hastings-steps-down-netflix-board-june-2026-streaming-impact-1224 https://brands.in/blogreed-hastings-steps-down-netflix-board-june-2026-streaming-impact-1224 Fri, 17 Apr 2026 13:15:51 +0530 Editor Reed Hastings Netflix board exit, Netflix streaming strategy 2026, Netflix advertising revenue India, Netflix co-founder departure, Ted Sarandos Greg Peters Netflix, Netflix Warner Bros merger, OTT advertising India 2026 https://brands.in/blogcrex-vishal-sharma-head-media-sales-cricket-brand-partnerships https://brands.in/blogcrex-vishal-sharma-head-media-sales-cricket-brand-partnerships Thu, 16 Apr 2026 13:45:37 +0530 Editor CREX media sales, Vishal Sharma CREX, cricket advertising India, digital sports platform, brand partnerships cricket, second screen cricket, IPL advertising, Purshottam Rawat CREX https://brands.in/blogjiohotstar-hbo-max-india-warner-bros-discovery-partnership https://brands.in/blogjiohotstar-hbo-max-india-warner-bros-discovery-partnership Thu, 16 Apr 2026 13:36:16 +0530 Editor JioHotstar HBO Max, Warner Bros Discovery India, OTT streaming India, HBO Max India launch, JioHotstar partnership, premium streaming India, Euphoria Season 3 India, Harry Potter HBO series https://brands.in/blogutopai-studios-pai-4k-video-generation-ai-filmmaking https://brands.in/blogutopai-studios-pai-4k-video-generation-ai-filmmaking Thu, 16 Apr 2026 13:22:17 +0530 Editor Utopai Studios, PAI platform, 4K AI video, generative video, AI filmmaking, Story Agent, AI content production, OTT India, pre-visualisation, multimodal AI, film production tools, Indian content creators, Hollywood AI, Jie Yang, Zijian He https://brands.in/blognetwork18-mihir-bhatt-chief-content-officer-news18-studios https://brands.in/blognetwork18-mihir-bhatt-chief-content-officer-news18-studios Wed, 15 Apr 2026 13:45:13 +0530 Editor Mihir Bhatt, Network18, News18 Studios, Chief Content Officer, Times Network, India Economic Conclave, Times Now Summit, branded content India, media leadership 2026, Zee Business, OTT content strategy, S Shivakumar https://brands.in/blogsony-pictures-networks-india-indian-football-league-rights-2025-26 https://brands.in/blogsony-pictures-networks-india-indian-football-league-rights-2025-26 Wed, 15 Apr 2026 13:17:32 +0530 Editor Sony Pictures Networks India, Indian Football League, SPNI football rights, IFL broadcast, Indian Super League, UEFA Champions League, Sony Sports, domestic football India, All India Football Federation, sports broadcasting 2026, Home of Football https://brands.in/blogvr-global-media-250-million-capital-indian-entertainment https://brands.in/blogvr-global-media-250-million-capital-indian-entertainment Tue, 14 Apr 2026 14:07:34 +0530 Editor VR Global Media, $250 million entertainment funding, UV Creations, Indian film financing, entertainment capital program, Ravi Shankar Shastri, Vikram Srinivas Reddy, global entertainment platform, film production India, creative economy fintech, Saaho, Vishwambhara, Singapore media company, institutional entertainment investment https://brands.in/blogpalki-sharma-india-global-review-network18-exit https://brands.in/blogpalki-sharma-india-global-review-network18-exit Tue, 14 Apr 2026 13:31:47 +0530 Editor Palki Sharma, India Global Review, IGR, Network18, Firstpost, Vantage, WION, Gravitas, digital media India, independent journalism, news anchor, media venture, anchor-led platform, Indian media industry https://brands.in/blogsamay-raina-still-alive-creator-economy-india-2026 https://brands.in/blogsamay-raina-still-alive-creator-economy-india-2026 Mon, 13 Apr 2026 10:50:35 +0530 Editor Samay Raina Still Alive, creator economy India 2026, YouTube comedy special India, Still Alive views, creator comeback India, brand creator partnership, UGC marketing India, digital content engagement metrics https://brands.in/blogkuku-tv-dhoni-watches-kukutv-campaign-77-actors-microdrama-india https://brands.in/blogkuku-tv-dhoni-watches-kukutv-campaign-77-actors-microdrama-india Sat, 11 Apr 2026 18:00:07 +0530 Editor Kuku TV, MS Dhoni, DhoniWatchesKukuTV, microdrama India, creator campaign, digital entertainment India, short-form content, influencer marketing 2026, vernacular content platforms, mobile-first entertainment, Sudhanshu Pandey, Sharad Malhotra, non-metro audiences India https://brands.in/blogspni-wheel-of-fortune-distribution-partners-episode-india-first https://brands.in/blogspni-wheel-of-fortune-distribution-partners-episode-india-first Sat, 11 Apr 2026 17:53:48 +0530 Editor SPNI Wheel of Fortune, Sony Pictures Networks India, Akshay Kumar, distribution partners India, linear television India, broadcaster distributor relations, GTPL, Fastway, Makarand Palekar, trade partner engagement, non-fiction television India, media partnerships 2026 https://brands.in/blogdoordarshan-iccr-mou-india-cultural-content-global-digital https://brands.in/blogdoordarshan-iccr-mou-india-cultural-content-global-digital Sat, 11 Apr 2026 17:44:07 +0530 Editor Doordarshan ICCR MoU, Prasar Bharati, Indian cultural diplomacy, India soft power, cultural content broadcasting, DD OTT platforms, K. Satish Nambudiripad, K. Nandini Singla, Indian heritage global, media partnerships India, digital cultural content, brand India 2026 https://brands.in/blogamazon-music-india-ashwin-ash-ki-baat-exclusive-podcast-cricket-2026 https://brands.in/blogamazon-music-india-ashwin-ash-ki-baat-exclusive-podcast-cricket-2026 Fri, 10 Apr 2026 16:06:49 +0530 Editor Amazon Music India, Ash Ki Baat, Ravichandran Ashwin, cricket podcast India, exclusive audio streaming, sports content marketing, podcast partnership India, cricket season 2026, audio entertainment, Amazon Music exclusive https://brands.in/bloginto-creative-chupps-footwear-iaa-olive-crown-awards-2026 https://brands.in/bloginto-creative-chupps-footwear-iaa-olive-crown-awards-2026 Fri, 10 Apr 2026 15:24:44 +0530 Editor IAA Olive Crown Awards 2026, Into Creative, Chupps Footwear, green advertising India, sustainability marketing, Green Agency of the Year, Santosh Padhi, Yashesh Mukhi, sustainable brand communication, advertising awards India https://brands.in/blogbanijay-entertainment-acquires-battleground-rusk-media-fitness-format https://brands.in/blogbanijay-entertainment-acquires-battleground-rusk-media-fitness-format Fri, 10 Apr 2026 13:50:56 +0530 Editor Banijay Entertainment, Battleground acquisition, Rusk Media, fitness entertainment India, digital-first format, creator economy, sportainment, global content rights, OTT formats, brand integration India https://brands.in/bloggovernment-ott-platform-empanelment-financial-bids-2026 https://brands.in/bloggovernment-ott-platform-empanelment-financial-bids-2026 Fri, 10 Apr 2026 13:31:10 +0530 Editor Government OTT empanelment, OTT advertising India, Central Bureau of Communication, digital advertising policy 2026, streaming platforms India, CBC media buying, OTT financial bids, Ministry of Information Broadcasting, government digital advertising, OTT platform eligibility https://brands.in/blognews18-odia-asmita-sammilani-2026-odisha-90-years-cultural-pride https://brands.in/blognews18-odia-asmita-sammilani-2026-odisha-90-years-cultural-pride Fri, 10 Apr 2026 13:15:06 +0530 Editor News18 Odia, Odia Asmita Sammilani 2026, Odisha 90 years, Mohan Charan Majhi, Sudarsan Pattnaik, Odia Asmita Award, regional media India, Odia language, cultural pride Odisha, Odia identity, Padma Shri, regional brand strategy, Odia cinema, Indian regional media https://brands.in/blognews18-india-command-centre-major-gaurav-arya-war-explainer-show https://brands.in/blognews18-india-command-centre-major-gaurav-arya-war-explainer-show Fri, 10 Apr 2026 12:55:29 +0530 Editor News18 India, Command Centre, Major Gaurav Arya, Hindi news television, war explainer show, Gaurav Shukla, Jyoti Kamal, West Asia conflict, defence analysis India, media launch 2026, Hindi news channel, military intelligence, television format, Indian news media https://brands.in/blogvdoai-interactive-creative-suite-ctv-ott-publishers-cpm-growth https://brands.in/blogvdoai-interactive-creative-suite-ctv-ott-publishers-cpm-growth Fri, 10 Apr 2026 12:36:46 +0530 Editor VDO.AI, Interactive Creative Suite, CTV advertising India, OTT monetisation, CPM growth, AdTech India, streaming advertising, publisher technology, Arjit Sachdeva, programmatic advertising, connected TV India, DCO advertising, digital advertising 2026, CTV publishers, ad tech innovation https://brands.in/blogcollective-artists-network-fine-arts-nikheel-aphale https://brands.in/blogcollective-artists-network-fine-arts-nikheel-aphale Wed, 08 Apr 2026 16:19:36 +0530 Editor Collective Artists Network, Nikheel Aphale, fine arts India, Indian contemporary art, brand culture partnerships, Artisera, Devanagari art, cultural marketing, talent ecosystem, Goldman Sachs art collection, Google art collection, Dhruv Chitgopekar, contemporary Indian artist, brand strategy India, creative ecosystem https://brands.in/blogkargo-project-kera-agentic-media-buying-platform https://brands.in/blogkargo-project-kera-agentic-media-buying-platform Tue, 07 Apr 2026 17:29:00 +0530 Editor agentic media buying, Project KERA, Kargo, AI media planning, creative performance platform, campaign optimisation, contextual targeting, programmatic advertising, media buying automation, Creative Science, cross-channel advertising, AI campaign brief, cookie-free targeting, brand marketing AI, media planning tool https://brands.in/blogtrai-fast-platforms-regulation-india-tv-ott-convergence https://brands.in/blogtrai-fast-platforms-regulation-india-tv-ott-convergence Tue, 07 Apr 2026 12:51:31 +0530 Editor TRAI, FAST platforms, ALTD, OTT regulation India, Free Ad-Supported Streaming, connected TV India, MSO, broadcasting framework, MIB, linear TV streaming, cable TV regulation, digital platforms India, level playing field, smart TV apps, TRAI consultation 2026 https://brands.in/blogndtv-profit-youtube-business-news-leader-march-2026 https://brands.in/blogndtv-profit-youtube-business-news-leader-march-2026 Mon, 06 Apr 2026 17:05:25 +0530 Editor NDTV Profit, YouTube business news India, March 2026 rankings, DataBeings, CNBC India, ET Now, Moneycontrol, Rahul Kanwal, Tamanna Inamdar, retail investor India, financial news YouTube, digital media leadership, business news credibility https://brands.in/blogcnn-news18-fury-in-the-gulf-war-conclave-west-asia-india-2026 https://brands.in/blogcnn-news18-fury-in-the-gulf-war-conclave-west-asia-india-2026 Mon, 06 Apr 2026 17:05:21 +0530 Editor CNN-News18, Fury in the Gulf, War Conclave, West Asia crisis, India Gulf relations, Shashi Tharoor, Ram Madhav, Iran US conflict, Indian diaspora Gulf, energy security India, geopolitics India 2026, Network18, Smriti Mehra, Rahul Shivshankar https://brands.in/blogchanchal-kumar-ib-secretary-ftii-doordarshan-media-vision-2026 https://brands.in/blogchanchal-kumar-ib-secretary-ftii-doordarshan-media-vision-2026 Mon, 06 Apr 2026 13:23:58 +0530 Editor Chanchal Kumar, I&B Secretary, FTII, Doordarshan, NFDC-NFAI, Ministry of Information Broadcasting, FTII university status, National Film Heritage Mission, media policy India 2026, Sanjay Jaju, Pune media institutions, digital media India, public broadcasting India https://brands.in/blogdd-free-dish-prasar-bharati-fy25-revenue-analysis-india https://brands.in/blogdd-free-dish-prasar-bharati-fy25-revenue-analysis-india Sat, 04 Apr 2026 16:42:35 +0530 Editor DD Free Dish revenue FY25, Prasar Bharati annual report 2025, DD Free Dish 49 million households, Doordarshan commercial revenue decline, free-to-air DTH India, Prasar Bharati financials, DD Free Dish advertising, public broadcaster India revenue, MPEG-4 DVB-S2 DD Free Dish, rural media India https://brands.in/blogjiostar-terminates-ipl-wpl-bangladesh-media-rights-payment-default https://brands.in/blogjiostar-terminates-ipl-wpl-bangladesh-media-rights-payment-default Sat, 04 Apr 2026 12:31:50 +0530 Editor JioStar IPL Bangladesh, WPL media rights termination, sports media rights dispute, T-Sports Bangladesh, Excel Lead IT Solutions, IPL sublicence agreement, Gazi TV arbitration, cricket broadcast rights South Asia, JioStar legal action, cross-border sports media rights 2026 https://brands.in/blogpratilipi-double-tap-films-microdrama-studio-india-launch https://brands.in/blogpratilipi-double-tap-films-microdrama-studio-india-launch Fri, 03 Apr 2026 17:24:38 +0530 Editor Double Tap Films Pratilipi microdrama studio India, India first data-backed microdrama studio, Pratilipi Double Tap Films launch, microdrama market India 2026, short-form content India mobile-first, Pratilipi 800 million reads storytelling, microdrama OTT India Amazon Prime MX Player, India microdrama billion dollar market 2030, vertical content studio India, Ranjeet Pratap Singh Pratilipi Double Tap Films https://brands.in/blognetwork18-youtube-viewership-record-march-2026-digital-news https://brands.in/blognetwork18-youtube-viewership-record-march-2026-digital-news Fri, 03 Apr 2026 17:01:49 +0530 Editor Network18 YouTube viewership March 2026, CNN-News18 digital news leader India, News18 India Hindi news YouTube, CNBC-AWAAZ business news viewership, Network18 record digital views, Indian news channel YouTube ranking 2026, digital news consumption India, Hindi news YouTube March 2026, CNBC-TV18 English business news, India news media digital leadership 2026 https://brands.in/blogtimes-of-india-sfi-expo-sports-fitness-infrastructure-exhibition-2026 https://brands.in/blogtimes-of-india-sfi-expo-sports-fitness-infrastructure-exhibition-2026 Fri, 03 Apr 2026 16:38:29 +0530 Editor Times of India SFI Expo 2026, TOI sports fitness infrastructure exhibition, Times of India exhibitions business, Bennett Coleman expo launch, India sports expo New Delhi July 2026, TOI SFI Expo sports infrastructure, Indian sports industry exhibition 2026, Surinder Chawla Times of India, Khelo India Fit India sports ecosystem, India sports marketing platform 2026 https://brands.in/blogtruecaller-business-chat-platform-global-partners-expansion https://brands.in/blogtruecaller-business-chat-platform-global-partners-expansion Fri, 03 Apr 2026 15:13:45 +0530 Editor Truecaller Business Chat global expansion, Truecaller business messaging India, verified brand communication platform, Truecaller 500 million users brand outreach, enterprise messaging platform India, Gupshup Truecaller partner, business chat platform India 2026, SMS alternative brand communication, Truecaller marketing platform, conversational messaging India brands https://brands.in/blognavika-kumar-editor-in-chief-times-group-zakka-jacob-times-now https://brands.in/blognavika-kumar-editor-in-chief-times-group-zakka-jacob-times-now Fri, 03 Apr 2026 13:29:24 +0530 Editor Navika Kumar Editor-in-Chief Times Group, Zakka Jacob Times Now Managing Editor, Times Now leadership change, Times Group editorial restructuring, Indian news media leadership 2026, Times Now anchor Navika Kumar, CNN News18 Zakka Jacob, broadcast journalism India, Times Network editorial strategy, Indian television news 2026 https://brands.in/blogpratyush-khare-zee-news-taal-thok-ke-deshhit-prime-time https://brands.in/blogpratyush-khare-zee-news-taal-thok-ke-deshhit-prime-time Thu, 02 Apr 2026 12:15:29 +0530 Editor Pratyush Khare, ZEE News, Taal Thok Ke, Deshhit, Hindi news television, prime time news India, ZEE News anchor, news debate show, Hindi news anchor, Zee Media, broadcast journalism India, prime time advertising https://brands.in/blogbodhi-tree-multimedia-acquires-moving-image-studios-digital-content https://brands.in/blogbodhi-tree-multimedia-acquires-moving-image-studios-digital-content Thu, 02 Apr 2026 12:00:22 +0530 Editor Bodhi Tree Multimedia, Moving Image Studios, unscripted content India, digital content acquisition, OTT content India, platform native content, IP creation India, digital storytelling, youth content India, content production India, BTML acquisition, digital media India https://brands.in/blogdainik-bhaskar-ramnath-goenka-awards-2026-investigative-journalism https://brands.in/blogdainik-bhaskar-ramnath-goenka-awards-2026-investigative-journalism Wed, 01 Apr 2026 18:00:44 +0530 Editor Dainik Bhaskar, Ramnath Goenka Awards 2026, investigative journalism India, Avadhesh Akodia, Vijaypal Dudi, kidney trafficking, infant trafficking Rajasthan, Hindi journalism, Girish Agarwal, RG Foundation, C.P. Radhakrishnan, journalism excellence, Indian Express Group, media credibility India https://brands.in/blogsony-sports-ten-4-kannada-launch-regional-sports-broadcasting-india https://brands.in/blogsony-sports-ten-4-kannada-launch-regional-sports-broadcasting-india Wed, 01 Apr 2026 17:55:43 +0530 Editor Sony Sports Ten 4 Kannada, Sony Sports Network, regional sports broadcasting, Kannada channel, Karnataka market, Rajesh Kaul, multilanguage sports, Asian Games 2026, UEFA Champions League, Indian Super League, Women's Asia Cup, language-first content, South India television, sports broadcaster India https://brands.in/blogbalaji-digital-ishk-dum-aur-idli-rasam-youtube-original-shiny-doshi https://brands.in/blogbalaji-digital-ishk-dum-aur-idli-rasam-youtube-original-shiny-doshi Wed, 01 Apr 2026 17:34:32 +0530 Editor Balaji Digital, Ishk Dum Aur Idli Rasam, YouTube Original, Shiny Doshi, Surbhi Chandna, Feel Good Studios, Balaji Studios, Nitin Burman, South Indian drama, Meera Nair, digital content India, Balaji Telefilms, heritage restaurant, OTT India, family drama https://brands.in/blogburda-media-sells-burdaluxury-jaipur-capital-southeast-asia-india https://brands.in/blogburda-media-sells-burdaluxury-jaipur-capital-southeast-asia-india Wed, 01 Apr 2026 16:41:03 +0530 Editor BurdaLuxury, Jaipur Capital, Burda Media, luxury media Southeast Asia, media acquisition India, premium content Asia, luxury publishing, Jan Wachtel, Vikas Johari, digital media luxury, Southeast Asia media investment, luxury brand advertising https://brands.in/blogepic-company-brand-consolidation-unified-identity-india-media https://brands.in/blogepic-company-brand-consolidation-unified-identity-india-media Wed, 01 Apr 2026 16:23:35 +0530 Editor EPIC Company, brand consolidation India, EPIC TV, EPIC Bharat, IN10 Media Network, EPICON streaming, Aditya Pittie, Indian media network, channel rebranding, EPIC Studio, Juggernaut Productions, unified media identity India https://brands.in/blogharlequin-dashverse-animated-microdrama-partnership-2026 https://brands.in/blogharlequin-dashverse-animated-microdrama-partnership-2026 Tue, 31 Mar 2026 17:35:24 +0530 Editor Harlequin Dashverse microdrama, animated romance series 2026, Frameo platform, DashReels content, short form drama India, mobile first storytelling, AI content production, Harlequin romance adaptation https://brands.in/blogfastrack-never-same-never-sane-siddhant-chaturvedi-campaign https://brands.in/blogfastrack-never-same-never-sane-siddhant-chaturvedi-campaign Tue, 31 Mar 2026 17:15:24 +0530 Editor Fastrack Never Same Never Sane, Siddhant Chaturvedi Fastrack, Gen Z brand marketing India, analogue watch fashion, Titan Company campaign, youth brand India, Multiverse of Hyperfixations, Fastrack 2025 https://brands.in/blogtoi-sfi-expo-2026-sports-fitness-infrastructure-india https://brands.in/blogtoi-sfi-expo-2026-sports-fitness-infrastructure-india Tue, 31 Mar 2026 16:52:59 +0530 Editor TOI SFI Expo 2026, Times of India exhibition, sports fitness infrastructure India, Khelo India, sports marketing India, fitness technology expo, Bennett Coleman, sports expo New Delhi https://brands.in/blogchetak-screen-awards-2026-sony-live-broadcast-april-5 https://brands.in/blogchetak-screen-awards-2026-sony-live-broadcast-april-5 Mon, 30 Mar 2026 18:00:02 +0530 Editor Chetak SCREEN Awards 2026, Sony Entertainment Television, Sony LIV, SPNI, Alia Bhatt, Farah Khan, Sunil Grover, Zakir Khan, Indian Express Group, live awards India, Nachiket Pantvaidya, Anant Goenka, multi-platform broadcast, Indian cinema awards https://brands.in/blogtushar-dhingra-dhishoom-cinemas-rave-cinemas-india-mbo https://brands.in/blogtushar-dhingra-dhishoom-cinemas-rave-cinemas-india-mbo Mon, 30 Mar 2026 13:24:40 +0530 Editor Tushar Dhingra, Dhishoom Cinemas, Rave Cinemas India, management buyout, premium cinema India, Tier 2 cinema, A&R Mediaworks, cinema exhibition, Bhopal Patna Ranchi, heartland entertainment, Indian multiplex, cinema expansion 2026, entertainment brand India https://brands.in/blogsudhir-chaudhary-terror-report-film-balaji-telefilms https://brands.in/blogsudhir-chaudhary-terror-report-film-balaji-telefilms Mon, 30 Mar 2026 12:51:57 +0530 Editor Sudhir Chaudhary, The Terror Report, Balaji Telefilms, Ellipsis Entertainment, The Sabarmati Report sequel, Ekta Kapoor, fact-based cinema India, journalist film producer, Vishnu Varadhan, terror attacks India, Indian cinema 2026, media brand extension, content storytelling https://brands.in/blogcnbc-india-new-logo-brand-identity-refresh-2026 https://brands.in/blogcnbc-india-new-logo-brand-identity-refresh-2026 Mon, 30 Mar 2026 10:53:24 +0530 Editor CNBC India new logo, CNBC-TV18 rebrand 2026, brand identity refresh, IBLA 2026, CNBC peacock logo, business news India, CNBC-AWAAZ, CNBC BAJAR, digital-first media, logo redesign India, media rebranding, CNBC-TV18 Prime, CNBCTV18.com, visual identity 2026 https://brands.in/blogtv-ratings-policy-2026-india-cross-platform-measurement https://brands.in/blogtv-ratings-policy-2026-india-cross-platform-measurement Sat, 28 Mar 2026 15:15:47 +0530 Editor TV Ratings Policy 2026, TRP India, cross-platform measurement, GRP calculation, BARC panel expansion, OTT viewership, landing page viewership, audience measurement India, MIB broadcasting policy, DPDP Act media, TV advertising India, ratings transparency, metered homes, media planning, Indian broadcasting reform https://brands.in/blogveto-b4u-network-ctv-content-partnership-india-2026 https://brands.in/blogveto-b4u-network-ctv-content-partnership-india-2026 Sat, 28 Mar 2026 13:41:38 +0530 Editor VETO, B4U Network, CTV platform India, ad-supported OTT, family entertainment India, Bhojpuri content, B4U Movies, connected TV advertising, free OTT India, regional content streaming, CTV media buying, Bollywood streaming, Ritu Dhawan, OTT partnership 2026 https://brands.in/blogdelhi-high-court-dynamic-injunction-jiostar-tata-ipl-2026 https://brands.in/blogdelhi-high-court-dynamic-injunction-jiostar-tata-ipl-2026 Sat, 28 Mar 2026 11:00:07 +0530 Editor JioStar, Delhi High Court, dynamic injunction, TATA IPL 2026, cricket piracy, broadcast rights, rogue websites, ISP blocking, digital streaming, IPL advertising, MeitY, DoT, anti-piracy, OTT India, brands.in https://brands.in/blogt20-world-cup-2026-ad-volumes-tam-sports-advertiser-consolidation https://brands.in/blogt20-world-cup-2026-ad-volumes-tam-sports-advertiser-consolidation Sat, 28 Mar 2026 10:17:09 +0530 Editor TAM Sports, T20 World Cup 2026, cricket advertising, ad volumes, ICC T20 2026, advertiser consolidation, OpenAI cricket ad, sports marketing India, brands.in, cricket ad spend, CMO insights, India cricket viewership, Super 8 advertising, short ad formats, premium sports inventory https://brands.in/blogipl-franchise-valuation-surge-lalit-modi-2026 https://brands.in/blogipl-franchise-valuation-surge-lalit-modi-2026 Fri, 27 Mar 2026 17:26:26 +0530 Editor IPL franchise valuation 2026, Lalit Modi IPL history, RCB sold Aditya Birla, Rajasthan Royals valuation, IPL brand value growth, cricket franchise investment India, IPL media rights, sports commercialisation India, IPL 2008 auction, global sports investment https://brands.in/blogitv-digital-growth-akshansh-yadav-ceo-india-news https://brands.in/blogitv-digital-growth-akshansh-yadav-ceo-india-news Fri, 27 Mar 2026 17:07:32 +0530 Editor ITV Digital growth, Akshansh Yadav CEO, India News Comscore rankings, NewsX digital strategy, ITV Network turnaround, digital news India, media leadership India, news platform rankings 2026, branded content partnerships, digital newsroom transformation https://brands.in/blogtimes-network-rebrand-new-brand-identity-times-now-20-years-2026 https://brands.in/blogtimes-network-rebrand-new-brand-identity-times-now-20-years-2026 Fri, 27 Mar 2026 12:59:45 +0530 Editor Times Network rebrand, Times Now 20 years, Times Now Summit 2026, Vineet Jain Times Group, Ashwini Vaishnaw Times Network, PM Modi Times Now, Times Network new logo, Indian media rebrand, Times Group brand identity, Viksit Bharat media, Times Now anniversary, Indian news network 2026 https://brands.in/blogipl-2026-age-squads-generational-divide-brand-marketing https://brands.in/blogipl-2026-age-squads-generational-divide-brand-marketing Thu, 26 Mar 2026 14:12:55 +0530 Editor IPL 2026 squad age, generational divide IPL, youngest oldest IPL players, IPL franchise strategy, Vaibhav Suryavanshi IPL, MS Dhoni IPL 2026, IPL brand marketing, cricket sponsorship India, IPL squad analysis 2026 https://brands.in/bloghari-om-ott-amazon-mx-player-devotional-content-india https://brands.in/bloghari-om-ott-amazon-mx-player-devotional-content-india Thu, 26 Mar 2026 11:25:28 +0530 Editor Hari Om OTT, Amazon MX Player, devotional content India, mythological streaming, faith-based OTT, Indian spiritual content, Amazon Prime Video India, niche OTT platform, religious content streaming, Indian diaspora content https://brands.in/blogtdsat-prasar-bharati-waves-ott-aidcf-dispute-india-broadcast-regulation https://brands.in/blogtdsat-prasar-bharati-waves-ott-aidcf-dispute-india-broadcast-regulation Thu, 26 Mar 2026 10:45:08 +0530 Editor TDSAT Prasar Bharati WAVES OTT, AIDCF petition, programmatic DOOH India, broadcast regulation India, OTT onboarding dispute, Uplinking Downlinking Guidelines 2022, linear TV streaming India, hybrid content distribution, media regulatory India 2026, WAVES platform, broadcast digital convergence India https://brands.in/blogndtv-com-india-most-visited-english-news-website-february-2026 https://brands.in/blogndtv-com-india-most-visited-english-news-website-february-2026 Wed, 25 Mar 2026 15:37:08 +0530 Editor NDTV.com most visited, India English news website, NDTV February 2026, Comscore MMX data, digital news India, NDTV 37.3 million users, India homepage news, digital media leadership, news platform India, NDTV Rahul Kanwal https://brands.in/blogpritish-nandy-communications-32-years-brand-film-2026 https://brands.in/blogpritish-nandy-communications-32-years-brand-film-2026 Wed, 25 Mar 2026 13:38:23 +0530 Editor Pritish Nandy Communications, PNC brand film, 32 years PNC, White Turtle Studios, Indian entertainment legacy, Trailer Park Group, Four More Shots Please, Indian content company, media entertainment India, PNC 2026 https://brands.in/blogjiostar-legends-league-delhi-hc-media-rights-breach-2026 https://brands.in/blogjiostar-legends-league-delhi-hc-media-rights-breach-2026 Tue, 24 Mar 2026 17:51:10 +0530 Editor JioStar Legends League court case, Delhi High Court media rights order, sports broadcasting rights India 2026, Absolute Legends Sports contempt, Sony broadcast halt Legends League, sports media rights dispute India, JioStar legal action cricket, brand safety sports sponsorship India, cricket broadcast rights violation, sports rights compliance India https://brands.in/blogmib-iict-google-youtube-ai-scholarships-india-creative-sector-2026 https://brands.in/blogmib-iict-google-youtube-ai-scholarships-india-creative-sector-2026 Tue, 24 Mar 2026 17:45:02 +0530 Editor MIB AI scholarships 2026, IICT Google YouTube partnership, AI skilling India creators, national AI programme India, Google Career Certificates India, creator economy India 2026, digital storytelling AI India, Ministry of Information Broadcasting Google, generative AI creative sector, YouTube creator skills India https://brands.in/blogindia-me-industry-and-market-ficci-ey-report-2026 https://brands.in/blogindia-me-industry-and-market-ficci-ey-report-2026 Tue, 24 Mar 2026 16:20:02 +0530 Editor India M&E industry 2026, FICCI EY report 2026, Kevin Vaz JioStar, Indian media and entertainment growth, AND market India, digital media India, connected TV India, OTT advertising India, JioHotstar streaming, media convergence India https://brands.in/blogindia-interactive-media-economy-micro-dramas-lumikai-2025 https://brands.in/blogindia-interactive-media-economy-micro-dramas-lumikai-2025 Mon, 23 Mar 2026 17:12:05 +0530 Editor India interactive media 2025, micro-dramas India, Lumikai report, gaming market India, mobile-first content, niche platforms, animation VFX India, interactive media economy, smartphone users India, brand marketing 2025 https://brands.in/blogzee5-marathi-hey-kay-navin-priya-bapat-umesh-kamat-trailer-march-2026 https://brands.in/blogzee5-marathi-hey-kay-navin-priya-bapat-umesh-kamat-trailer-march-2026 Mon, 23 Mar 2026 16:13:23 +0530 Editor Hey kay navin, Marathi ZEE5, Priya bapat, Umesh kamat, Varun narvekar, marathi original series, ZEE5 marathi, indian OTT content, marathi digital entertainment, relationship drama, slice of life series, streaming india, Hema VR, march 2026 premiere, marathi storytelling https://brands.in/blogmeta-ormax-micro-drama-india-report-feed-first-marketing https://brands.in/blogmeta-ormax-micro-drama-india-report-feed-first-marketing Mon, 23 Mar 2026 11:59:04 +0530 Editor Micro-dramas india, Meta ormax report, feed-first marketing, social feed discovery, short-form video, mobile-first storytelling, episodic brand integration, indian digital entertainment, solo viewing, algorithm-led discovery, brand strategy india, OTT india, micro-drama platforms, content marketing, feed advertising https://brands.in/blogtoisa-2025-lucknow-india-sports-awards-eighth-edition https://brands.in/blogtoisa-2025-lucknow-india-sports-awards-eighth-edition Mon, 23 Mar 2026 11:33:05 +0530 Editor TOISA 2025, times of india sports awards, lucknow, indian sports, Neeraj chopra, Smriti mandhana, Praggnanandhaa, sports awards india, sporting excellence, fan engagement, sports sponsorship, para sports, athletics india, cricket awards, eighth edition https://brands.in/blognetwork18-next-gen-leadership-restructure-avinash-kaul-2026 https://brands.in/blognetwork18-next-gen-leadership-restructure-avinash-kaul-2026 Sat, 21 Mar 2026 13:52:33 +0530 Editor Network18 leadership restructure, Avinash Kaul exit Network18, Rahul Joshi Network18 next gen, Network18 organisational rejig 2026, India media network restructure https://brands.in/blogideabaaz-media-tech-pitch-fest-iffd-2026-delhi-film-festival https://brands.in/blogideabaaz-media-tech-pitch-fest-iffd-2026-delhi-film-festival Fri, 20 Mar 2026 17:38:03 +0530 Editor Ideabaaz, IFFD 2026, International Film Festival of Delhi 2026, Media-Tech Pitch Fest, India biggest pitch fest, Wizcraft Group, Delhi Tourism, DTTDC, Bharat Mandapam, Jeet Wagh Ideabaaz, Sabbas Joseph Wizcraft, Kapil Mishra Delhi Tourism, Suneel Anchipaka DTTDC, media tech startup India, AI in entertainment India, creator economy India, XR technology India, gaming startup India, film technology startup, digital IP India, media entrepreneurship India, Ideabaaz Season 2, startup pitch competition https://brands.in/blogapplause-entertainment-story-tv-microdrama-partnership-india-2026 https://brands.in/blogapplause-entertainment-story-tv-microdrama-partnership-india-2026 Wed, 18 Mar 2026 13:26:51 +0530 Editor Applause Entertainment Story TV microdrama, microdrama India 2026, Story TV microdrama platform India, Applause Entertainment partnership, Hello Mini microdrama adaptation, mobile first content India, short form storytelling India, microdrama app India, vertical video content India, Indian microdrama market 2026 https://brands.in/blogcoke-studio-bharat-season-4-artist-lineup-regional-music-india-2026 https://brands.in/blogcoke-studio-bharat-season-4-artist-lineup-regional-music-india-2026 Wed, 18 Mar 2026 13:11:44 +0530 Editor Coke Studio Bharat Season 4, Coke Studio Bharat artist lineup 2026, Coca-Cola India cultural marketing, regional music brand platform India, Coke Studio Bharat The List, Indian folk music brand campaign, Universal Music Group India, regional music streaming India, cultural marketing India 2026, brand music platform India https://brands.in/blogkamlesh-singh-haldi-ghati-award-india-today-group-journalism https://brands.in/blogkamlesh-singh-haldi-ghati-award-india-today-group-journalism Tue, 17 Mar 2026 16:03:48 +0530 Editor Kamlesh Singh, Haldi Ghati Award, India Today Group, MMCF award journalism, Maharana of Mewar Charitable Foundation, The Lallantop, Teen Taal podcast, Aaj Tak Radio, digital journalism India, journalism award India 2026, Lakshyaraj Singh Mewar, India Today journalism, Udaipur awards ceremony, journalism excellence India, Hindi digital media, credible journalism India, media award India, Indian journalism recognition, Teen Taal Tau, Kamlesh Singh India Today https://brands.in/blogchoice-international-cnbc-awaaz-nivesh-nirnay-investor-awareness-vadodara https://brands.in/blogchoice-international-cnbc-awaaz-nivesh-nirnay-investor-awareness-vadodara Tue, 17 Mar 2026 15:07:00 +0530 Editor Choice International, CNBC-AWAAZ, Nivesh Nirnay, investor awareness India, retail investor education India, financial literacy India, Choice Mutual Fund, Kamal Poddar Choice International, Anuj Singhal CNBC-AWAAZ, Smriti Mehra Network18, Vadodara investor event, financial services brand India, wealth creation India, disciplined investing India, mutual fund awareness India, retail investor India 2026, financial services marketing India, investor empowerment India, CNBC BAJAR, Manish Jain Choice M https://brands.in/blogyo-yo-honey-singh-ndtv-good-times-my-story-world-tour-delhi https://brands.in/blogyo-yo-honey-singh-ndtv-good-times-my-story-world-tour-delhi Mon, 16 Mar 2026 18:02:22 +0530 Editor Yo Yo Honey Singh My Story tour, NDTV Good Times My Story World Tour, Honey Singh Delhi concert, NDTV Good Times concert India, My Story World Tour India, Honey Singh live concert 2026, NDTV Good Times live event, Honey Singh tour India, narrative concert format India, live entertainment marketing India, experiential marketing India 2026, Honey Singh NDTV https://brands.in/blogsony-max-thamma-tv-premiere-thammameter-campaign-india https://brands.in/blogsony-max-thamma-tv-premiere-thammameter-campaign-india Mon, 16 Mar 2026 17:45:10 +0530 Editor Sony MAX Thamma premiere, Thammameter campaign, Thamma World Television Premiere, Sony MAX marketing campaign, Thamma TV premiere India, Dekho Dil Thaam Kar, Maddock Horror Comedy Universe, Thamma Ayushmann Khurrana, Sony MAX 2026, TV premiere marketing India, entertainment marketing India, gamification TV campaign India https://brands.in/blogjiostar-legends-league-cricket-delhi-high-court-dispute https://brands.in/blogjiostar-legends-league-cricket-delhi-high-court-dispute Mon, 16 Mar 2026 16:03:28 +0530 Editor Delhi High Court interim order, Absolute Legends Sports, sports media rights India, cricket broadcasting dispute, Arbitration and Conciliation Act Section 9, sports sponsorship risk India, Legends League Cricket 2026 https://brands.in/blogherkey-havas-paradox-of-influence-women-marketing-india-2026 https://brands.in/blogherkey-havas-paradox-of-influence-women-marketing-india-2026 Mon, 16 Mar 2026 11:58:35 +0530 Editor HerKey Havas Creative India report, Paradox of Influence report, women-centric marketing India, women purchase decisions India, women consumer influence India, occasion trap marketing, women-focused brand strategy, FMCG women marketing India, AI personalisation women consumers, community-led marketing India 2026 https://brands.in/blogsupreme-court-fact-check-unit-bombay-high-court-press-freedom-aim https://brands.in/blogsupreme-court-fact-check-unit-bombay-high-court-press-freedom-aim Sat, 14 Mar 2026 15:01:34 +0530 Editor Fact Check Unit India Supreme Court, Bombay High Court Fact Check Unit, IT Rules Fact Check Unit struck down, Association of Indian Magazines press freedom, AIM Supreme Court ruling, government Fact Check Unit unconstitutional, press freedom India 2026, IT Rules digital media India, safe harbour protections India, Internet Freedom Foundation IT Rules case https://brands.in/blogmoneycontrol-global-wealth-summit-2026-mumbai-capital-reset https://brands.in/blogmoneycontrol-global-wealth-summit-2026-mumbai-capital-reset Fri, 13 Mar 2026 17:53:01 +0530 Editor Moneycontrol Global Wealth Summit 2026, Capital Reset Moneycontrol summit, Moneycontrol summit Mumbai March 2026, IDFC FIRST Bank Moneycontrol summit, Tuhin Kanta Pandey SEBI summit, global wealth summit India 2026, Jio World Convention Centre summit, Indian financial summit 2026, Moneycontrol Network18 summit, wealth creation India 2026, AI investing summit India, Nalin Mehta Moneycontrol, global investors India summit, Ramesh Damani Ajit Dayal summit, Indian capital markets summit 2026 https://brands.in/blogzee-music-company-adnan-sami-qaran-non-film-music-signing https://brands.in/blogzee-music-company-adnan-sami-qaran-non-film-music-signing Fri, 13 Mar 2026 17:37:42 +0530 Editor Zee Music Company Adnan Sami QARAN, Zee Music Company non-film music, Adnan Sami new music 2026, QARAN Zee Music Company, Indian independent music label, Zee Music Company artist signing, non-film original music India, Adnan Sami Padma Shri singer, QARAN Indian pop artist, Sujal Parekh Zee Music Company, Indian music label expansion, Zee Music Company 2026, independent music India streaming, Adnan Sami Wembley Arena, Indian urban pop music https://brands.in/blogbigg-boss-bangla-star-jalsha-sourav-ganguly-host-launch https://brands.in/blogbigg-boss-bangla-star-jalsha-sourav-ganguly-host-launch Fri, 13 Mar 2026 12:38:53 +0530 Editor Bigg Boss Bangla launch, Star Jalsha Bigg Boss, Sourav Ganguly Bigg Boss host, Bigg Boss Bengali edition, EndemolShine India Bigg Boss, Bigg Boss 7 languages India, Star Jalsha reality show, Bengali entertainment market, Bigg Boss Bangla Eden Gardens, JioStar Bengali content, regional reality TV India, Banijay Asia India, Bigg Boss regional franchise, Bengali television advertising, Sourav Ganguly host 2026 https://brands.in/blogtam-sports-ctv-mobile-ad-monitoring-sports-sponsorship https://brands.in/blogtam-sports-ctv-mobile-ad-monitoring-sports-sponsorship Thu, 12 Mar 2026 10:19:10 +0530 Editor TAM Sports, TAM Media Research, CTV advertising India, sports sponsorship analytics, cross-platform ad monitoring, connected TV sports, mobile streaming ads, brand tracking sports, sports media measurement India, live streaming advertising, sports sponsorship ROI, IPL advertising measurement, OTT sports ads India, brand visibility sports, TAM Sports monitoring https://brands.in/blogjiohotstar-micro-dramas-ipl-2026-india-streaming https://brands.in/blogjiohotstar-micro-dramas-ipl-2026-india-streaming Wed, 11 Mar 2026 17:16:20 +0530 Editor JioHotstar micro-dramas IPL 2026, micro-drama India streaming, short-form content India, JioHotstar new content launch, India micro-drama market growth, vertical video advertising India, regional language OTT content, bite-sized storytelling India, JioStar digital entertainment, OTT advertising India 2026 https://brands.in/blogipl-2026-middle-east-conflict-ad-spend-risk-gulf-brands https://brands.in/blogipl-2026-middle-east-conflict-ad-spend-risk-gulf-brands Mon, 09 Mar 2026 15:50:15 +0530 Editor Gulf brands IPL advertising, JioStar IPL revenue, Middle East crisis India marketing, IPL 2026 advertising revenue, Gulf advertisers India, BCCI sponsors 2026, IPL media rights advertising, Indian Premier League ad spends https://brands.in/Effie-India-Awards-2025 https://brands.in/Effie-India-Awards-2025 Sun, 15 Feb 2026 12:01:34 +0530 Shyamli Chugh Effie India Awards 2025, Effie India Awards winners, Nestlé India Effie Client of the Year, Leo India Effie Agency of the Year, McCann Gurugram Grand Effie, Maggi Effie campaign, Indian advertising awards, marketing effectiveness awards India, Effie Awards India 25th edition, top advertising agencies India, brand marketing campaigns India, creative effectiveness awards, Indian marketing industry news, advertising industry India, Brands.in marketing news https://brands.in/yes-madam-huma-qureshi-beauty-with-brains-campaign https://brands.in/yes-madam-huma-qureshi-beauty-with-brains-campaign Fri, 13 Feb 2026 17:12:15 +0530 Editor Yes Madam, Huma Qureshi, Akanksha Vishnoi, Beauty With Brains campaign, at-home beauty services, home salon industry, digital marketing campaign, gamification strategy, skincare awareness, co-founder Akanksha Vishnoi, celebrity brand collaboration, beauty tech platform India, customer engagement strategy https://brands.in/India-Bans-25-OTT-Platforms-Over-Obscene-Content-A-Wake-Up-Call-for-Digital-Streaming-Regulations https://brands.in/India-Bans-25-OTT-Platforms-Over-Obscene-Content-A-Wake-Up-Call-for-Digital-Streaming-Regulations Sat, 26 Jul 2025 21:50:34 +0530 Editor OTT platform ban India, Indian government bans OTT apps, obscene content streaming India, OTT censorship 2025, digital content regulation India, Ministry of Information and Broadcasting OTT, banned streaming platforms India https://brands.in/nikunj-garg-bids-farewell-to-ndtv-a-look-back-at-his-journey-and-whats-next https://brands.in/nikunj-garg-bids-farewell-to-ndtv-a-look-back-at-his-journey-and-whats-next Mon, 30 Jun 2025 21:21:03 +0530 Editor Nikunj Garg, NDTV, Indian journalism, newsroom exits, broadcast news India, trusted Indian journalists, media industry changes https://brands.in/inside-amazons-ott-advertising-playbook-from-product-placements-to-pause-ads https://brands.in/inside-amazons-ott-advertising-playbook-from-product-placements-to-pause-ads Mon, 23 Jun 2025 21:41:55 +0530 Editor Amazon OTT advertising, Prime Video ads, pause ads streaming, product placements on Prime Video, shoppable TV, Amazon brand integration, streaming platform marketing, AI-powered ads Amazon, interactive streaming ads, contextual advertising OTT https://brands.in/zee5-reveals-bold-new-identity-and-language-first-strategy-for-the-next-era-of-indian-streaming https://brands.in/zee5-reveals-bold-new-identity-and-language-first-strategy-for-the-next-era-of-indian-streaming Tue, 10 Jun 2025 01:41:59 +0530 Editor ZEE5, OTT India, regional content, multilingual streaming, Indian languages OTT, ZEE5 app, language-first entertainment, Indian digital entertainment, vernacular OTT content, ZEE5 regional shows, hyperlocal content India, Indian streaming service, voice search OTT, ZEE5 creator labs, ZEE5 brand revamp https://brands.in/network18s-ai-powered-newsroom-redefining-the-future-of-indian-journalism https://brands.in/network18s-ai-powered-newsroom-redefining-the-future-of-indian-journalism Tue, 10 Jun 2025 01:31:48 +0530 Editor Network18, AI in journalism, media technology India, digital newsrooms, artificial intelligence, smart news content, AI reporting tools, AI-driven media, machine learning in news, AI content personalization, hybrid journalism model, AI media strategy, news automation, Indian media innovation, AI ethics in journalism https://brands.in/india-tv-steps-into-the-digital-arena-with-launch-of-its-new-ott-app https://brands.in/india-tv-steps-into-the-digital-arena-with-launch-of-its-new-ott-app Tue, 10 Jun 2025 01:26:34 +0530 Editor India TV, OTT app, Rajat Sharma, Hindi news app, digital news India, live news streaming, India TV app review, mobile news app, on-demand news, Aap Ki Adalat app, news app for NRI, India TV user experience, cross-device news streaming, personalized news alerts, India TV smart TV app https://brands.in/carrying-the-voice-forward-rajil-sayanis-mission-to-preserve-ameen-sayanis-iconic-legacy https://brands.in/carrying-the-voice-forward-rajil-sayanis-mission-to-preserve-ameen-sayanis-iconic-legacy Sat, 07 Jun 2025 22:00:01 +0530 Editor Ameen Sayani, Binaca Geetmala, Indian radio, audio preservation, Rajil Sayani, voice archive, storytelling, Indian media history, radio nostalgia, cultural legacy, podcast, analog tapes, voice AI, Indian broadcasting, legacy preservation, digital archive, radio host, archival project, sound restoration, media heritage https://brands.in/nisha-narayanan-the-visionary-redefining-the-future-of-indian-radio https://brands.in/nisha-narayanan-the-visionary-redefining-the-future-of-indian-radio Sat, 24 May 2025 22:06:43 +0530 Editor Nisha Narayanan, RED FM, Magic FM, radio evolution, FM radio India, podcasting, social campaigns, digital media, Indian broadcast industry, audio entertainment, mental health awareness, LGBTQ+ inclusion, climate change radio, regional content, indie musicians, live radio events, smart audio technology, women in media, inclusive storytelling, urban adult listeners https://brands.in/jiostar-expands-regional-sports-content-to-strengthen-presence-ahead-of-ipl-season https://brands.in/jiostar-expands-regional-sports-content-to-strengthen-presence-ahead-of-ipl-season Mon, 19 May 2025 21:10:10 +0530 Editor JioStar, IPL 2025, regional content, sports media, cricket broadcasting, local language commentary, digital sports streaming, vernacular content, influencer marketing, regional talent, Indian media strategy, sports entertainment, fan engagement, regional advertising, digital integration, OTT content India, content localization, cricket in India, Tier II Tier III markets, regional viewership https://brands.in/the-press-club-of-india-demands-unconditional-release-of-journalist-bahubali-shah https://brands.in/the-press-club-of-india-demands-unconditional-release-of-journalist-bahubali-shah Sun, 18 May 2025 00:51:44 +0530 Editor Bahubali Shah, Gujarat Samachar journalist arrest, Press Club of India statement, press freedom India, journalist rights, freedom of the press, media suppression, Bahubali Shah release, PCI on media freedom https://brands.in/sudhir-chaudharys-decode-nears-1m-views-in-24-hrs-redefines-dd-news-reach https://brands.in/sudhir-chaudharys-decode-nears-1m-views-in-24-hrs-redefines-dd-news-reach Sat, 17 May 2025 22:37:44 +0530 Editor DD News, Decode, Sudhir Chaudhary, Indian news, public broadcasting, news analysis, YouTube views, journalism, media landscape, government media, digital news, explainer show, media innovation, Indian broadcasting, social media engagement, news commentary, viewer reactions, storytelling, national debates, long-form journalism https://brands.in/linkedin-faces-job-cuts-amid-microsofts-global-workforce-restructuring https://brands.in/linkedin-faces-job-cuts-amid-microsofts-global-workforce-restructuring Thu, 15 May 2025 21:36:17 +0530 Editor LinkedIn, Microsoft, job cuts, tech layoffs, workforce restructuring, AI integration, cloud computing, LinkedIn India, job seekers, Satya Nadella, LinkedIn Learning, professional networking, employee transition, digital transformation, career tools, automation, post-pandemic hiring, engineering layoffs, operational efficiency, tech industry trends https://brands.in/fta-channels-on-the-rise-time-for-pay-tv-to-rethink-its-strategy https://brands.in/fta-channels-on-the-rise-time-for-pay-tv-to-rethink-its-strategy Thu, 15 May 2025 21:20:31 +0530 Editor FTA channels, Pay TV, DD Free Dish, OTT platforms, television broadcasting, subscription TV, rural entertainment, advertising revenue, content variety, regional programming, India TV industry, set-top box, viewer behavior, channel bundling, hybrid TV models, content strategy, TRPs, digital inclusion, media consumption trends, household budget entertainment https://brands.in/honoring-kartikeya-sharma-a-visionary-leader-shaping-indias-media-and-social-impact-landscape https://brands.in/honoring-kartikeya-sharma-a-visionary-leader-shaping-indias-media-and-social-impact-landscape Wed, 14 May 2025 22:50:44 +0530 Editor Kartikeya Sharma, iTV Network, Indian media, public service, journalism, youth empowerment, civic rights, philanthropy, leadership, digital media, regional news, entrepreneurship, public policy, social impact, technology in media https://brands.in/far-from-obsolete-why-television-remains-a-powerful-economic-force-in-2025 https://brands.in/far-from-obsolete-why-television-remains-a-powerful-economic-force-in-2025 Wed, 14 May 2025 21:30:20 +0530 Editor television, advertising, brand awareness, media strategy, digital marketing, TV commercials, mass communication, regional media, consumer trust, live events, media planning, influencer marketing, advertising ROI, brand equity, marketing integration https://brands.in/prime-video-india-to-introduce-ads-viewers-must-pay-extra-to-stream-ad-free https://brands.in/prime-video-india-to-introduce-ads-viewers-must-pay-extra-to-stream-ad-free Wed, 14 May 2025 21:23:48 +0530 Editor Prime Video, Amazon India, OTT streaming, online entertainment, ad-supported streaming, Indian streaming services, Prime subscription, streaming ads, digital content India, Amazon Originals, Prime membership upgrade, entertainment choices, user experience streaming, subscription fatigue, media consumption India https://brands.in/ipl-chairman-hints-at-immediate-restart-signals-green-light-for-crickets-return https://brands.in/ipl-chairman-hints-at-immediate-restart-signals-green-light-for-crickets-return Mon, 12 May 2025 21:19:10 +0530 Editor IPL, cricket news, Indian Premier League, BCCI, franchise cricket, cricket fans India, cricket tournament update, sports broadcasting, cricket schedule India, team owners IPL, IPL crowd management, IPL merchandise, cricket league operations, cricket matches India, sports event revival India https://brands.in/netflix-revamps-interface-with-generative-ai-to-enhance-content-discovery-experience-217 https://brands.in/netflix-revamps-interface-with-generative-ai-to-enhance-content-discovery-experience-217 Sat, 10 May 2025 21:23:46 +0530 Editor Netflix redesign, AI in entertainment, GenAI Netflix, streaming user experience, content discovery, Netflix interface upgrade, smart TV navigation, personalized playlists, viewer engagement, digital content browsing, streaming innovation, Netflix product update, AI in UX design, user-friendly streaming platforms, interactive search https://brands.in/bcci-temporarily-suspends-tata-ipl-2025-for-a-week-effective-immediately https://brands.in/bcci-temporarily-suspends-tata-ipl-2025-for-a-week-effective-immediately Sat, 10 May 2025 21:18:38 +0530 Editor IPL 2025, Indian Premier League, BCCI update, cricket tournament delay, sports event management, player fitness, IPL fans, franchise training, cricket scheduling, match postponement, TATA IPL, India cricket news, cricket league suspension, sports broadcasting, team strategy, cricket fans reaction, live sports disruption, cricket logistics, international cricket updates, IPL cricket updates https://brands.in/gaurav-sawant-commands-prime-time-spotlight-amid-indo-pak-tensions-with-india-first-nation-always https://brands.in/gaurav-sawant-commands-prime-time-spotlight-amid-indo-pak-tensions-with-india-first-nation-always Fri, 09 May 2025 22:08:38 +0530 Editor defense journalism, national security, India-Pakistan news, prime-time news India, responsible journalism, military updates, strategic affairs, Indian media, real-time news, factual reporting, expert commentary, Indo-Pak conflict, patriotic journalism, verified news, defense strategy, diplomatic analysis, fake news prevention, viewer trust, news credibility, geopolitical reporting https://brands.in/fy2025-a-mixed-bag-of-results-for-indias-leading-broadcasters https://brands.in/fy2025-a-mixed-bag-of-results-for-indias-leading-broadcasters Fri, 09 May 2025 21:49:16 +0530 Editor broadcasting landscape, digital transformation, OTT platforms, Indian television, media consumption trends, ad revenue recovery, streaming services, consumer behavior, subscription revenue, advertising trends, content licensing, mobile data usage, regional entertainment, influencer marketing, election advertising, consolidation in media, media platform competition, personalized content, cross-platform strategies, Indian entertainment sector https://brands.in/coldplays-ahmedabad-concert-lights-up-india-with-a-641-crore-powerhouse-performance https://brands.in/coldplays-ahmedabad-concert-lights-up-india-with-a-641-crore-powerhouse-performance Fri, 09 May 2025 21:24:35 +0530 Editor Coldplay concert, Indian live music, international music tours, concert economy India, stadium concerts, Chris Martin live, live music experience, concert tourism, fan engagement, music merchandise, music sponsorships, event production India, global music events, sustainable concerts, eco-conscious performances, Indian concert venues, live entertainment industry, concert fan reactions, Coldplay India social buzz, live event marketing India https://brands.in/groupms-ashwin-padmanabhan-otts-must-adopt-a-tech-mindset-to-monetize-effectively https://brands.in/groupms-ashwin-padmanabhan-otts-must-adopt-a-tech-mindset-to-monetize-effectively Fri, 09 May 2025 20:54:07 +0530 Editor Indian OTT market, Ashwin Padmanabhan insights, GroupM India OTT, digital advertising India, streaming platforms India, content strategy for OTT, audience analytics, user engagement OTT, media and entertainment India, mobile-first viewers India, hybrid OTT models, viewer retention strategies, OTT vs traditional TV, technology in digital media, advertising ROI on OTT https://brands.in/why-tv-still-reigns-supreme-in-ad-engagement-over-social-media https://brands.in/why-tv-still-reigns-supreme-in-ad-engagement-over-social-media Wed, 07 May 2025 21:15:31 +0530 Editor television ads, social media marketing, digital advertising, consumer attention, ad engagement, marketing strategy, ad fatigue, brand messaging, TV commercials, multitasking behavior, ad recall, marketing channels, media mix, advertising effectiveness, audience targeting, video ads, prime time TV, marketing trends, content consumption habits, advertising platforms https://brands.in/why-family-friendly-content-is-becoming-the-next-big-opportunity-for-ott-platforms-in-india https://brands.in/why-family-friendly-content-is-becoming-the-next-big-opportunity-for-ott-platforms-in-india Wed, 07 May 2025 21:12:02 +0530 Editor OTT platforms India, digital entertainment, Indian web series, family viewing habits, semi-urban streaming audience, Indian household content, rural India OTT growth, multi-generational content, emotional drama, clean comedy shows, Indian family life, audience engagement, subscription trends, digital storytelling, regional content, nostalgia shows, animation for kids, Indian content strategy, OTT advertising, Indian streaming services https://brands.in/monika-shergill-competing-with-global-giants-like-netflix-not-just-local-players https://brands.in/monika-shergill-competing-with-global-giants-like-netflix-not-just-local-players Wed, 07 May 2025 21:06:40 +0530 Editor Netflix India, Indian OTT market, streaming platforms, global entertainment, content strategy, Indian series, OTT competition, original series, Indian filmmakers, cultural storytelling, global audience, international content, Netflix originals, regional creators, K-dramas, global streaming trends, storytelling quality, digital entertainment, Monika Shergill, OTT platform rivalry https://brands.in/indian-media-entertainment-industry-hits-294-billion-milestone-in-2024-ey-mib-report https://brands.in/indian-media-entertainment-industry-hits-294-billion-milestone-in-2024-ey-mib-report Tue, 06 May 2025 22:45:53 +0530 Editor Indian M&E industry 2024, media and entertainment sector growth, EY MIB report India, digital media in India, regional OTT platforms, advertising recovery 2024, India animation and gaming industry https://brands.in/ashish-sehgal-bats-for-a-unified-tv-rating-system-to-streamline-indian-broadcast-industry https://brands.in/ashish-sehgal-bats-for-a-unified-tv-rating-system-to-streamline-indian-broadcast-industry Tue, 06 May 2025 22:25:50 +0530 Editor https://brands.in/why-linear-tv-ads-still-hold-power-consumer-attention-115-higher-than-social-media https://brands.in/why-linear-tv-ads-still-hold-power-consumer-attention-115-higher-than-social-media Tue, 06 May 2025 02:01:35 +0530 Editor linear TV, social media ads, attention metrics, ad recall, media planning, brand engagement, digital advertising, TV commercials, viewer behavior, emotional response, marketing strategy, hybrid media strategy, audience targeting, consumer attention, advertising trends 2024 https://brands.in/supriya-prasad-takes-charge-across-india-today-groups-news-brands https://brands.in/supriya-prasad-takes-charge-across-india-today-groups-news-brands Mon, 05 May 2025 22:53:20 +0530 Editor India Today, Supriya Prasad, Aaj Tak, Indian journalism, newsroom leadership, broadcast news, editorial strategy, digital media, mobile news platforms, media industry changes, TV news anchors, news content innovation, news brand integration, trusted journalism, news platform leadership, media house transformation, short-form news, news credibility, Indian news brands, digital storytelling https://brands.in/nbda-advises-indian-news-channels-to-avoid-featuring-pakistan-based-commentators https://brands.in/nbda-advises-indian-news-channels-to-avoid-featuring-pakistan-based-commentators Mon, 05 May 2025 22:47:44 +0530 Editor NBDA, Indian news channels, Pakistan commentators, Indo-Pak relations, news broadcasting ethics, media guidelines, television debates, national security, public discourse, journalism standards, editorial responsibility, media polarization, cross-border discussions, fake news prevention, responsible news coverage, news advisory India, Indian media policy, news debate panelists, news credibility, misinformation in media https://brands.in/why-storytelling-remains-the-north-star-for-every-great-brand https://brands.in/why-storytelling-remains-the-north-star-for-every-great-brand Mon, 05 May 2025 22:42:01 +0530 Editor brand storytelling, marketing strategies, emotional branding, customer connection, narrative marketing, storytelling techniques, authentic brand voice, brand values, digital marketing trends, marketing communication, brand identity, brand loyalty, consumer engagement, marketing emotions, campaign storytelling, storytelling in advertising, purpose-driven brands, memorable branding, storytelling impact, brand trust https://brands.in/global-eyes-on-india-25-of-prime-videos-indian-content-views-come-from-abroad https://brands.in/global-eyes-on-india-25-of-prime-videos-indian-content-views-come-from-abroad Mon, 05 May 2025 21:19:34 +0530 Editor Indian content, Prime Video, OTT platforms, global streaming, Indian web series, Bollywood, regional drama, Indian diaspora, subtitles and dubbing, soft power, international audience, Indian originals, digital entertainment, cultural storytelling, Indian creators https://brands.in/indias-spirit-is-captivating-the-world-nita-ambanis-vision-of-a-rising-nation https://brands.in/indias-spirit-is-captivating-the-world-nita-ambanis-vision-of-a-rising-nation Sat, 03 May 2025 23:35:42 +0530 Editor India, Nita Ambani, global influence, cultural roots, innovation, inclusive growth, women empowerment, youth progress, Indian diaspora, soft power, global citizenship, Indian traditions, entrepreneurship in India, leadership, India G20 role https://brands.in/indias-pay-tv-market-still-holds-strong-says-media-veteran-uday-shankar https://brands.in/indias-pay-tv-market-still-holds-strong-says-media-veteran-uday-shankar Sat, 03 May 2025 23:31:29 +0530 Editor Pay TV, OTT platforms, cable TV India, Uday Shankar, Indian households, media consumption, TV advertising, rural entertainment, DTH services, Indian broadcast industry, family viewing habits, TV affordability, digital transformation, smart TV features, television relevance https://brands.in/indias-rising-spotlight-how-ich-initiatives-are-drawing-global-filmmakers-to-the-country https://brands.in/indias-rising-spotlight-how-ich-initiatives-are-drawing-global-filmmakers-to-the-country Sat, 03 May 2025 22:35:21 +0530 Editor India, filmmaking, international productions, film cooperation, co-productions, film subsidies, cultural heritage, foreign films, scenic locations India, film permits, government support, shooting in India, ICH cell, tourism and cinema, film facilitation https://brands.in/waves-bazaar-2025-seals-250-crore-in-deals-and-paves-path-for-global-collaborations https://brands.in/waves-bazaar-2025-seals-250-crore-in-deals-and-paves-path-for-global-collaborations Sat, 03 May 2025 22:05:45 +0530 Editor WAVES Bazaar, Indian media industry, content summit, film co-productions, OTT platforms, animation studios, media deals, Indian broadcasters, content creators, digital publishing, cultural diplomacy, Sanjay Jaju, international media partnerships, India storytelling, regional cinema https://brands.in/one-tv-rating-system-isnt-enough-anymore-why-india-needs-a-new-framework-for-the-digital-age https://brands.in/one-tv-rating-system-isnt-enough-anymore-why-india-needs-a-new-framework-for-the-digital-age Fri, 02 May 2025 22:23:07 +0530 Editor TRAI, TV ratings, audience measurement, digital entertainment, smart TVs, OTT platforms, streaming content, advertising, broadcasters, media industry, content creators, YouTube viewership, regulatory framework, transparency, multiple rating agencies, on-demand viewing, viewer behavior, India media ecosystem, mobile streaming, cross-device engagement https://brands.in/collective-artists-network-launches-collective-media-network-to-redefine-modern-storytelling https://brands.in/collective-artists-network-launches-collective-media-network-to-redefine-modern-storytelling Wed, 30 Apr 2025 00:24:47 +0530 Editor Collective Media Network, Collective Artists Network, content strategy, AI influencers, regional storytelling, youth engagement, Indian digital media, virtual content creators, content platforms India, cultural programming, content innovation, modern parenting content, new media India, content distribution, pop culture storytelling https://brands.in/jiostar-adds-15-million-tv-households-in-first-10-days-of-ipl-2025-aiming-for-5-million-by-seasons-end https://brands.in/jiostar-adds-15-million-tv-households-in-first-10-days-of-ipl-2025-aiming-for-5-million-by-seasons-end Tue, 29 Apr 2025 23:15:21 +0530 Editor JioStar, JioHotstar, IPL 2025, pay-TV, digital streaming, India entertainment market, live sports content, OTT platforms, Disney, Reliance, streaming app, content library, sports broadcasting, viewer engagement, TV and digital integration https://brands.in/netflix-india-refines-content-marketing-early-film-promotions-and-post-launch-series-buzz https://brands.in/netflix-india-refines-content-marketing-early-film-promotions-and-post-launch-series-buzz Tue, 29 Apr 2025 22:15:23 +0530 Editor Netflix India, streaming service, OTT platforms India, film promotions, series marketing, audience engagement, brand collaborations, influencer campaigns, digital storytelling, cultural marketing, post-release buzz, teaser campaigns, content promotion, Indian viewer behavior, immersive experiences, fan engagement, data analytics, marketing strategy, Netflix originals, online and offline integration https://brands.in/netflix-india-different-strategies-for-films-and-series-promotions https://brands.in/netflix-india-different-strategies-for-films-and-series-promotions Tue, 29 Apr 2025 22:08:52 +0530 Editor Netflix India, Indian streaming market, content marketing, OTT platforms India, audience engagement, brand partnerships, social media promotions, pop-up events, meme marketing, viewer behavior, cultural relevance, digital marketing India, branded experiences, post-release buzz, Indian festivals marketing, adaptive marketing, promotional campaigns, content creators, influencer collaborations, long-term viewership https://brands.in/jayaram-nair-launches-jv-with-tribes-communication-industry-veteran-makes-strategic-move-to-bengaluru https://brands.in/jayaram-nair-launches-jv-with-tribes-communication-industry-veteran-makes-strategic-move-to-bengaluru Sun, 27 Apr 2025 03:19:06 +0530 Editor Jayaram Nair, Tribes Communication, marketing joint venture, Intensify JV, Bengaluru relocation, integrated marketing communications, Indian advertising industry, brand building partnership, marketing agency collaboration, Nair Tribes partnership, communications industry news, marketing veteran move, award-winning agency, strategic marketing alliance, Indian media partnerships https://brands.in/ndtvs-fy25-report https://brands.in/ndtvs-fy25-report Sun, 27 Apr 2025 03:16:09 +0530 Editor NDTV financial results, FY25 media earnings, digital media transformation, NDTV revenue growth, Indian media companies, premium news subscription, regional language news, media industry analysis, digital-first strategy, NDTV profit analysis, media investment strategy, journalism quality metrics, Indian broadcasting evolution, news media monetization, NDTV leadership changes, media company future outlook https://brands.in/snitch-seeks-media-agencies-for-ambitious-multi-channel-campaign https://brands.in/snitch-seeks-media-agencies-for-ambitious-multi-channel-campaign Sun, 27 Apr 2025 00:55:24 +0530 Editor Snitch, men's fashion, media agencies, brand campaign, marketing strategy, consumer engagement, multi-channel advertising, brand visibility, OOH, digital media, social media ads, OTT platforms, print advertising, radio marketing, media collaboration https://brands.in/rvcj-media-and-salt-media-launch-salt-media-entertainment-a-new-era-in-indian-storytelling https://brands.in/rvcj-media-and-salt-media-launch-salt-media-entertainment-a-new-era-in-indian-storytelling Sun, 27 Apr 2025 00:50:21 +0530 Editor RVCJ Media, Salt Media, digital content, web series, film production, First Copy, Munawar Faruqi, storytelling, OTT platforms, branded content, IP creation, cinematic, collaboration, entertainment, audience engagement, India, production house, media solutions, content creators, partnerships https://brands.in/network18s-fy25-performance-doubling-ebitda-amid-advertising-challenges https://brands.in/network18s-fy25-performance-doubling-ebitda-amid-advertising-challenges Sun, 27 Apr 2025 00:01:01 +0530 Editor Network18, Moneycontrol, News18, digital platforms, regional news, financial performance, EBITDA, subscription-based news, Indian media industry, TV news network, media earnings report, audience reach, language presence, news business growth, India news channels https://brands.in/jiostar-unveils-megablast-revolutionizing-one-day-advertising-in-india https://brands.in/jiostar-unveils-megablast-revolutionizing-one-day-advertising-in-india Sat, 26 Apr 2025 23:58:13 +0530 Editor advertising, JioStar, MegaBlast, brand visibility, ad impressions, TV ads, digital ads, media strategy, ad formats, product launch, festive marketing, advertising innovation, marketing solutions, consumer engagement, cost-efficient campaigns https://brands.in/netflix-projects-doubling-of-ad-revenue-in-2025-amid-strategic-expansion https://brands.in/netflix-projects-doubling-of-ad-revenue-in-2025-amid-strategic-expansion Sat, 26 Apr 2025 23:50:42 +0530 Editor Netflix, advertising, ad-supported streaming, digital ads, earnings call, subscriber growth, streaming technology, global markets, media strategy, economic trends, market expansion, viewer engagement, OTT platforms, online advertising, content innovation https://brands.in/meta-accelerates-push-into-retail-media-space-challenging-e-commerce-giants-for-advertising-dollars https://brands.in/meta-accelerates-push-into-retail-media-space-challenging-e-commerce-giants-for-advertising-dollars Tue, 22 Apr 2025 15:13:21 +0530 Shyamli Chugh Meta retail media strategy, Facebook shopping features, Instagram commerce tools, retail media budgets, social commerce evolution, Meta advertising partnerships, retail data collaboration, e-commerce platform competition, digital shopping journey, Meta vs Amazon advertising, retail media networks, social media shopping, first-party retail data, Meta attribution solutions, retail media growth https://brands.in/jiostar-revolutionizes-digital-entertainment-landscape-with-megablast-platform-launch https://brands.in/jiostar-revolutionizes-digital-entertainment-landscape-with-megablast-platform-launch Tue, 22 Apr 2025 10:43:46 +0530 Shyamli Chugh JioStar MegaBlast, interactive streaming platform, MegaVerse technology, Reliance Jio entertainment, Indian streaming service, multilingual content, Akash Ambani, original Indian programming, MultiView streaming, StoryShift interactive content, LiveSync viewing, TalentConnect feature, premium Indian entertainment, Jio ecosystem integration, global Indian content https://brands.in/meesho-slashes-ad-spending-by-50-in-fy24-as-e-commerce-platform-pivots-to-profitability https://brands.in/meesho-slashes-ad-spending-by-50-in-fy24-as-e-commerce-platform-pivots-to-profitability Tue, 22 Apr 2025 08:06:51 +0530 Shyamli Chugh Meesho, ad spending reduction, e-commerce profitability, Indian startups, digital marketing ROI, FY24 financial strategy, SoftBank portfolio companies, social commerce, Tier 2 cities e-commerce, sustainable growth models, unit economics, Indian retail market, customer acquisition costs, e-commerce funding, Vidit Aatrey