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<title>Brands.in &#45; : OTT</title>
<link>https://brands.in/rss/category/ott</link>
<description>Brands.in &#45; : OTT</description>
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<title>Netflix&amp;apos;s &amp;apos;Chill Like A Champion&amp;apos; Campaign Is the Smartest Cricket Season Play You&amp;apos;ll See This IPL</title>
<link>https://brands.in/blognetflix-chill-like-a-champion-campaign-t20-cricket-india-2026</link>
<guid>https://brands.in/blognetflix-chill-like-a-champion-campaign-t20-cricket-india-2026</guid>
<description><![CDATA[ Netflix India&#039;s &#039;Chill Like A Champion&#039; campaign features Rohit Sharma, Bumrah, and Hardik Pandya unwinding post-match, positioning Netflix as India&#039;s ultimate T20 season entertainment partner. ]]></description>
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<pubDate>Sat, 18 Apr 2026 17:23:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix Chill Like A Champion, Netflix India T20 campaign, Mumbai Indians Netflix, Sunrisers Hyderabad Netflix, Rohit Sharma Netflix, IPL entertainment partner, OTT cricket marketing, Netflix India 2026, post-match entertainment, T20 season streaming</media:keywords>
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<title>IPL 2026 Ad Recall Study: Why Creative Quality Is Beating Media Spend</title>
<link>https://brands.in/blogipl-2026-ad-recall-creative-effectiveness-cott-study</link>
<guid>https://brands.in/blogipl-2026-ad-recall-creative-effectiveness-cott-study</guid>
<description><![CDATA[ COTT&#039;s IPL 2026 study reveals creative quality beats media spend for ad recall. Tata Sierra leads with 8.3% recall on just 6.8% impressions. Key insights for Indian brands. ]]></description>
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<pubDate>Thu, 16 Apr 2026 14:02:24 +0530</pubDate>
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<media:keywords>IPL 2026 advertising, ad recall study, Chrome OTT COTT, Tata Sierra recall, creative effectiveness, recall efficiency, media spend India, Lloyd AC IPL, Campa Cola, Dr Pooja Shrivastava, GRP alternatives, brand recall, IPL marketing, advertising KPIs India</media:keywords>
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<title>India&amp;apos;s OTT Market Hits 1.45 Billion Users — YouTube Leads, Netflix Overtakes Prime Video</title>
<link>https://brands.in/blogindia-ott-market-1-45-billion-users-netflix-youtube-2026</link>
<guid>https://brands.in/blogindia-ott-market-1-45-billion-users-netflix-youtube-2026</guid>
<description><![CDATA[ India&#039;s OTT market reaches 1.45 billion users as Netflix overtakes Prime Video — here&#039;s what the latest streaming data means for Indian brands and media planners. ]]></description>
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<pubDate>Sat, 11 Apr 2026 12:50:10 +0530</pubDate>
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<media:keywords>India OTT market, YouTube India, Netflix India, Amazon Prime Video, JioHotstar, ZEE5, OTT users, CLSA report, streaming market 2026, digital entertainment India, OTT advertising, MX Player, Sony LIV, subscription streaming</media:keywords>
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<item>
<title>Cineflicks Prepares to Enter India&amp;apos;s Crowded OTT Arena With a Community&#45;First Streaming Model</title>
<link>https://brands.in/blogcineflicks-india-ott-launch-community-streaming-2026</link>
<guid>https://brands.in/blogcineflicks-india-ott-launch-community-streaming-2026</guid>
<description><![CDATA[ Cineflicks prepares to enter India&#039;s OTT market with a community-first streaming model — here&#039;s what marketers and brands need to know about this new digital entrant. ]]></description>
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<pubDate>Sat, 11 Apr 2026 12:32:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cineflicks, India OTT, streaming platform India, community streaming, digital entertainment India, OTT launch 2026, new OTT platform, Indian streaming market, content discovery, shared viewing, mobile streaming India, OTT competition</media:keywords>
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<item>
<title>Everybody Loves Sohrab Handa: ZEE5 and Applause Entertainment Crack Open the Whodunnit</title>
<link>https://brands.in/blogeverybody-loves-sohrab-handa-zee5-applause-entertainment-rajat-kapoor-2026</link>
<guid>https://brands.in/blogeverybody-loves-sohrab-handa-zee5-applause-entertainment-rajat-kapoor-2026</guid>
<description><![CDATA[ ZEE5 and Applause Entertainment&#039;s latest collaboration, Everybody Loves Sohrab Handa, brings Rajat Kapoor&#039;s darkly comic whodunnit to Hindi OTT from April 10, 2026. ]]></description>
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<pubDate>Thu, 09 Apr 2026 13:00:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5, Applause Entertainment, Everybody Loves Sohrab Handa, Rajat Kapoor, Hindi OTT, whodunnit film, Vinay Pathak, direct-to-digital, OTT content strategy, murder mystery</media:keywords>
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<item>
<title>BULLET Microdrama and ZEE5 Launch &amp;apos;Mom Talks&amp;apos; — And Parenting Content Will Never Be the Same</title>
<link>https://brands.in/blogbullet-microdrama-zee5-mom-talks-parineeti-chopra-parenting-content</link>
<guid>https://brands.in/blogbullet-microdrama-zee5-mom-talks-parineeti-chopra-parenting-content</guid>
<description><![CDATA[ BULLET microdrama and ZEE5 launch Mom Talks with Parineeti Chopra — a nine-episode parenting series with Johnson&#039;s Baby, GSK, and Aveeno Baby as brand partners. Here&#039;s why it matters. ]]></description>
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<pubDate>Tue, 07 Apr 2026 12:16:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mom Talks, BULLET microdrama, ZEE5, Parineeti Chopra, parenting content India, Johnson&#039;s Baby, GSK, Aveeno Baby, branded content OTT, AVOD streaming, celebrity parenting, digital series, content integration, ZEE5 AVOD, Indian parenting platform</media:keywords>
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<item>
<title>VETO Partners With B4U Network to Deepen Its Family Entertainment Play</title>
<link>https://brands.in/blogveto-b4u-network-ctv-family-entertainment-india</link>
<guid>https://brands.in/blogveto-b4u-network-ctv-family-entertainment-india</guid>
<description><![CDATA[ VETO partners with B4U Network to add Bollywood, music, and Bhojpuri content to its CTV platform — here&#039;s what it means for family entertainment and brand advertisers in India. ]]></description>
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<pubDate>Tue, 07 Apr 2026 11:53:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO, B4U Network, CTV platform, OTT India, family entertainment, Bollywood content, Bhojpuri+, B4U Movies, B4U Music, connected TV India, ad-supported streaming, regional content, large-screen viewing, Ritu Dhawan, digital entertainment India</media:keywords>
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<title>JioHotstar&amp;apos;s Tadka Is Here — And India&amp;apos;s Microdrama Wars Just Got Serious</title>
<link>https://brands.in/blogjiohotstar-tadka-micro-shows-launch-short-form-content-india</link>
<guid>https://brands.in/blogjiohotstar-tadka-micro-shows-launch-short-form-content-india</guid>
<description><![CDATA[ JioHotstar launches Tadka with 100+ micro shows on Day 1, entering India&#039;s booming microdrama segment. Here is what this means for Indian content, brands, and advertisers. ]]></description>
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<pubDate>Fri, 03 Apr 2026 18:01:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar Tadka micro shows launch, Tadka microdrama platform India, JioHotstar short-form content 2026, India microdrama market growth, JioStar Tadka IPL launch, micro show platform India mainstream, India microdrama billion dollar market 2030, JioHotstar content strategy 2026, short-form video India streaming, Redseer microdrama India market size</media:keywords>
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<item>
<title>VETO Partners with B4U Network: How Free CTV Platforms Are Winning India&amp;apos;s Living Room Battle</title>
<link>https://brands.in/blogveto-b4u-network-partnership-ctv-bollywood-regional-content-india</link>
<guid>https://brands.in/blogveto-b4u-network-partnership-ctv-bollywood-regional-content-india</guid>
<description><![CDATA[ VETO, India&#039;s free connected TV platform, has partnered with B4U Network to add B4U Movies, B4U Music, B4U Kadak, and Bhojpuri Plus to its content catalogue. The collaboration strengthens VETO&#039;s regional entertainment offering for Hindi-speaking and Bhojpuri audiences across tier two and tier three markets, reinforcing the platform&#039;s vision of delivering free, unified, large-screen entertainment for Indian households nationwide. ]]></description>
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<pubDate>Wed, 01 Apr 2026 13:18:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO CTV platform India, B4U Network VETO partnership, free OTT India connected TV, Bhojpuri content streaming, Hindi movies free CTV, VETO B4U Movies, regional OTT India 2026</media:keywords>
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<item>
<title>JioStar&amp;apos;s Hindi Digital Feed Is Changing How India Watches IPL 2026</title>
<link>https://brands.in/blogjiostar-hindi-digital-feed-ipl-2026</link>
<guid>https://brands.in/blogjiostar-hindi-digital-feed-ipl-2026</guid>
<description><![CDATA[ JioStar launches a first-ever Hindi digital feed for TATA IPL 2026 on JioHotstar — here&#039;s what it means for Indian brands and marketers. ]]></description>
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<pubDate>Mon, 30 Mar 2026 11:28:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar, IPL 2026, JioStar, Hindi digital feed, TATA IPL, cricket streaming, IPL broadcast, R Ashwin commentator, sports marketing India, multilingual IPL coverage, watch-along experience, IPL advertising, Star Sports, JioHotstar features, Indian cricket legends, MaxView, IPL 2026 brands</media:keywords>
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<item>
<title>ZEE5 Goes Free on Samsung Smart TVs: 5 FAST Channels That Could Reshape India&amp;apos;s CTV Game</title>
<link>https://brands.in/blogzee5-samsung-tv-plus-fast-channels-india-ctv</link>
<guid>https://brands.in/blogzee5-samsung-tv-plus-fast-channels-india-ctv</guid>
<description><![CDATA[ ZEE5 launches 5 FAST channels on Samsung TV Plus India — free, no login needed. Here&#039;s what this CTV move means for Indian brands and advertisers. ]]></description>
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<pubDate>Thu, 26 Mar 2026 11:00:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5 FAST channels, Samsung TV Plus India, Connected TV advertising, CTV India 2026, free streaming India, OTT advertising, FAST channel launch, Samsung Smart TV content, ZEE5 Samsung partnership, digital entertainment India</media:keywords>
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<item>
<title>Arjun Rampal Stars in Billionaire — Amazon MX Player&amp;apos;s Boldest Bet Yet</title>
<link>https://brands.in/blogamazon-mx-player-billionaire-arjun-rampal-hansal-mehta-original-series</link>
<guid>https://brands.in/blogamazon-mx-player-billionaire-arjun-rampal-hansal-mehta-original-series</guid>
<description><![CDATA[ Amazon MX Player announces Billionaire starring Arjun Rampal, directed by Hansal Mehta. Here&#039;s what this means for India&#039;s free streaming wars in 2026. ]]></description>
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<pubDate>Wed, 25 Mar 2026 17:45:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player, Billionaire series, Arjun Rampal, Hansal Mehta, free streaming India, AVOD platform, Amazon originals, Robbie Grewal, OTT India 2026, ad-supported streaming, Amazon Ads Connected Worlds, premium content India, digital advertising, Almighty Motion Picture, Amogh Dusad</media:keywords>
</item>

<item>
<title>Amazon MX Player&amp;apos;s Fatafat Makes Micro&#45;Dramas Free for All Indians</title>
<link>https://brands.in/blogamazon-mx-player-fatafat-free-micro-drama-india-launch</link>
<guid>https://brands.in/blogamazon-mx-player-fatafat-free-micro-drama-india-launch</guid>
<description><![CDATA[ Amazon MX Player launches Fatafat — India&#039;s first free micro-drama platform. Here&#039;s why this changes the streaming game for brands and audiences alike. ]]></description>
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<pubDate>Tue, 24 Mar 2026 12:24:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player Fatafat, free micro-drama India, Fatafat launch, micro-drama platform India, mobile-first content India, Munawar Faruqui MX Player, free streaming India, short-form content advertising, Amazon MX Player content strategy, micro-drama brand opportunities India, ad-supported streaming India</media:keywords>
</item>

<item>
<title>Studio9&amp;apos;s OTT Debut: Jazz City Is Bengali Storytelling&amp;apos;s Biggest Moment Yet</title>
<link>https://brands.in/blogstudio9-jazz-city-sony-liv-ott-debut</link>
<guid>https://brands.in/blogstudio9-jazz-city-sony-liv-ott-debut</guid>
<description><![CDATA[ Studio9 makes a bold OTT debut with Jazz City on Sony LIV — a Bengali espionage thriller set in 1971 Calcutta. Here&#039;s what Indian brands must know. ]]></description>
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<pubDate>Sat, 21 Mar 2026 10:22:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Studio9 OTT debut, Jazz City Sony LIV, Bengali OTT series, Studio9 TV9 Network, Jazz City 2026, Bengali espionage thriller, Soumik Sen web series, Arifin Shuvoo Jazz City, Sony LIV new series March 2026, regional OTT India, Bengali language streaming, prestige OTT content India, Studio9 Jazz City review, Bangladesh Liberation War series, 1971 Calcutta drama, Indian OTT market 2026, StudioNext production, Arpita Chatterjee producer, Fan and Fanatics Asian Television Award, regional content market</media:keywords>
</item>

<item>
<title>Aga Aga Sunbai! Hits ZEE5 on Gudi Padwa — Smart OTT Move?</title>
<link>https://brands.in/blogaga-aga-sunbai-zee5-digital-premiere-marathi-ott</link>
<guid>https://brands.in/blogaga-aga-sunbai-zee5-digital-premiere-marathi-ott</guid>
<description><![CDATA[ Marathi hit Aga Aga Sunbai! streams on ZEE5 from March 19 on Gudi Padwa. Here&#039;s what this OTT debut means for regional content brands in India. ]]></description>
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<pubDate>Mon, 16 Mar 2026 16:31:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Marathi OTT content, ZEE5 Marathi, Gudi Padwa 2026, regional OTT India, Kedar Shinde film, Marathi family entertainer, saas-bahu Marathi film, Zee Studios Marathi, OTT regional content marketing, Marathi cinema digital release</media:keywords>
</item>

<item>
<title>Netflix&amp;apos;s Eyeline Studios Hyderabad: India&amp;apos;s AVGC Moment Has Arrived</title>
<link>https://brands.in/blognetflix-eyeline-studios-hyderabad-india-avgc-ecosystem</link>
<guid>https://brands.in/blognetflix-eyeline-studios-hyderabad-india-avgc-ecosystem</guid>
<description><![CDATA[ Netflix has launched Eyeline Studios in Hyderabad — its fifth global production and innovation facility, spanning 32,000 sq ft with advanced VFX, virtual production, and hybrid cloud infrastructure. Joining its network in Los Angeles, Vancouver, Seoul, and London, the studio marks a defining long-term investment in India&#039;s AVGC ecosystem. Backed by the Telangana government and Ministry of Information &amp; Broadcasting, this launch positions Hyderabad as a serious global hub for creative technology, visual storytelling, and next-generation content production. ]]></description>
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<pubDate>Fri, 13 Mar 2026 11:34:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix Eyeline Studios Hyderabad, Eyeline Studios India launch, Netflix AVGC India, Hyderabad VFX studio, Netflix India production hub, AVGC ecosystem India, visual effects India, virtual production India, Netflix global studios, Jeff Shapiro Eyeline Studios, Hyderabad creative technology hub, India AVGC sector growth, Netflix Hyderabad investment, Rana Daggubati Netflix, Telangana film industry</media:keywords>
</item>

<item>
<title>Amazon MX Player&amp;apos;s 150+ Show Slate: Free OTT Just Got Serious</title>
<link>https://brands.in/blogamazon-mx-player-2026-content-slate-free-ott-india</link>
<guid>https://brands.in/blogamazon-mx-player-2026-content-slate-free-ott-india</guid>
<description><![CDATA[ SHORT DESCRIPTION (97 words)
Amazon MX Player has unveiled its largest-ever content lineup with 150+ new and returning shows for 2026 — all completely free to viewers across India. The massive slate spans drama, action, thrillers, youth content, reality formats, and micro-dramas, featuring acclaimed actors including Naseeruddin Shah, Nana Patekar, Shaheer Sheikh, and Mouni Roy. With a reach of 250 million users and zero subscription fees, the platform is redefining premium OTT advertising in India. For brands and media planners, this represents one of the most significant free, ad-supported streaming opportunities available in the Indian market today. ]]></description>
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<pubDate>Thu, 12 Mar 2026 17:20:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player 2026, Amazon MX Player content slate, free OTT India, ad-supported streaming India, MX Fatafat micro drama, MX Vdesi, OTT advertising India, Amazon MX Player shows 2026, free premium streaming India, Connected TV advertising India, 250 million OTT users, Naseeruddin Shah web series, Nana Patekar OTT, Shaheer Sheikh new show, Raktanchal Season 3, Campus Beats Season 6, Rise and Fall Season 2, Girish Prabhu Amazon Ads, Karan Bedi Amazon MX Player, Indian OTT market 2026</media:keywords>
</item>

<item>
<title>Tata Play Binge Hits VIDAA Smart TVs: OTT Just Got Simpler</title>
<link>https://brands.in/blogtata-play-binge-vidaa-smart-tv-india-ott</link>
<guid>https://brands.in/blogtata-play-binge-vidaa-smart-tv-india-ott</guid>
<description><![CDATA[ Tata Play Binge, India&#039;s largest OTT content aggregator, has launched on all VIDAA-powered Smart TVs in India, including Hisense and Toshiba devices. Viewers can now access 30+ national, international, and regional OTT platforms — including Prime Video, JioHotstar, Apple TV+, ZEE5, and more — directly from their Smart TV home screen, with no set-top box required. With a single login, universal search, and personalised recommendations, this partnership between Tata Play and VIDAA simplifies India&#039;s fragmented OTT landscape significantly. For brands and media planners, it signals a major shift in Connected TV advertising reach and audience accessibility across India. ]]></description>
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<pubDate>Thu, 12 Mar 2026 17:00:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tata Play Binge, VIDAA Smart TV, OTT aggregator India, Tata Play VIDAA partnership, Hisense Smart TV India, Toshiba Smart TV OTT, Connected TV India, CTV advertising India, OTT platforms India 2026, Smart TV OTT integration, JioHotstar, Prime Video India, ZEE5, Apple TV Plus India, OTT content aggregator, no set-top box OTT, India Smart TV market, Pallavi Puri Tata Play, VIDAA OS India, streaming platforms India</media:keywords>
</item>

<item>
<title>Prime Video&amp;apos;s &amp;apos;Local Times&amp;apos; Is the Tamil Original Indian OTT Needed</title>
<link>https://brands.in/blogprime-video-local-times-tamil-original-global-premiere-2026</link>
<guid>https://brands.in/blogprime-video-local-times-tamil-original-global-premiere-2026</guid>
<description><![CDATA[ Prime Video premieres Local Times, a seven-episode Tamil Original comedy-drama, globally on March 13, 2026 across 240 countries and territories. The show follows four friends fighting to save a struggling regional newspaper in a digital-first world — blending humour, friendship, and resilience into a universally relatable story. Produced by Fanboy Production and directed by Naveen George Thomas, the series signals how regional Indian storytelling has evolved from a local content play into a powerful global streaming strategy worth every Indian brand marketer&#039;s attention. ]]></description>
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<pubDate>Wed, 11 Mar 2026 12:29:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Prime Video Tamil Original 2026, Local Times Prime Video, Tamil comedy drama OTT India, regional Indian content global streaming, Prime Video India Originals March 2026, Tamil OTT series 2026, Indian regional language content strategy, OTT regional content India, Fanboy Production Prime Video, Tamil series with English subtitles</media:keywords>
</item>

<item>
<title>Netflix Hires Gaming Marketing Chief: What This Means for Indian Brands</title>
<link>https://brands.in/blognetflix-magali-huot-games-marketing-director-india-gaming-brand-strategy</link>
<guid>https://brands.in/blognetflix-magali-huot-games-marketing-director-india-gaming-brand-strategy</guid>
<description><![CDATA[ Netflix has appointed Magali Huot as Director of Games Marketing, Mainstream Games, joining from dentsu where she served as SVP of Global Gaming Strategy. With prior experience at YouTube and Warner Bros., Huot will lead marketing for Netflix&#039;s mainstream gaming portfolio alongside Dan Sutton. As India crosses 500 million gamers, this senior appointment signals that interactive entertainment is moving from experiment to core strategy — and Indian brands ignoring gaming as a mainstream media channel are falling behind fast. ]]></description>
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<pubDate>Tue, 10 Mar 2026 15:13:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix games marketing director, Magali Huot Netflix appointment, Netflix gaming strategy 2026, mainstream gaming marketing India, interactive entertainment brands India, Netflix gaming India, gaming brand strategy 2026, India gaming market brands, dentsu gaming strategy, Netflix interactive entertainment expansion</media:keywords>
</item>

<item>
<title>ZEE5&amp;apos;s Pookie: Why South Indian Rom&#45;Coms Are OTT&amp;apos;s Smartest Bet Right Now</title>
<link>https://brands.in/blogzee5-pookie-multilingual-south-indian-romantic-comedy-ott-brand-strategy</link>
<guid>https://brands.in/blogzee5-pookie-multilingual-south-indian-romantic-comedy-ott-brand-strategy</guid>
<description><![CDATA[ ZEE5 has announced the digital premiere of Pookie, a Tamil romantic comedy directed by debut filmmaker Ganesh Chandra, streaming across Tamil, Telugu, Malayalam, and Kannada platforms from March 13th. Produced by Fatima Vijay Antony under Vijay Antony Film Corporation, the film stars Ajay Dhishan and debut actress R. K. Dhanusha alongside Lakshmi Manchu. This four-language simultaneous rollout signals how regional OTT platforms are building pan-South Indian audience reach — and what it means for brands targeting South Indian consumers in 2026. ]]></description>
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<pubDate>Tue, 10 Mar 2026 14:00:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5 Pookie premiere, South Indian romantic comedy OTT, multilingual OTT content strategy India, ZEE5 Tamil Telugu Malayalam Kannada, Vijay Antony Film Corporation, regional OTT brand advertising India, South Indian OTT content 2026, Ganesh Chandra directorial debut, ZEE5 regional content strategy, OTT multilingual release India</media:keywords>
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<item>
<title>ChanaJor OTT Eyes English Content: What India&amp;apos;s Premium OTT Shift Means for Brands</title>
<link>https://brands.in/blogchanajor-ott-english-content-premium-ott-india-brand-strategy</link>
<guid>https://brands.in/blogchanajor-ott-english-content-premium-ott-india-brand-strategy</guid>
<description><![CDATA[ ChanaJor OTT, known for comedy-led Indian-language originals, is evaluating a selective entry into English-language content. Founder and CEO Pratap Jain describes the potential move as phased, curated, and premium — targeting India&#039;s small but intensely loyal urban English OTT audience. As India&#039;s streaming market bifurcates into mass regional and premium English segments, this strategic shift signals a broader industry realignment that every brand, media planner, and OTT advertiser in India needs to understand right now. ]]></description>
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<pubDate>Tue, 10 Mar 2026 13:23:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ChanaJor OTT English content, premium OTT India 2026, Indian OTT market strategy, English language OTT India, Pratap Jain ChanaJor OTT, OTT advertising India brands, premium digital video India, OTT content strategy India, streaming market India 2026, niche OTT platform brand partnerships</media:keywords>
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<item>
<title>OTTplay Premium and GTPL Hathway Launch GTPL Genie+: A Unified Entertainment Experience for Digital India</title>
<link>https://brands.in/ottplay-premium-and-gtpl-hathway-launch-gtpl-genie-a-unified-entertainment-experience-for-digital-india</link>
<guid>https://brands.in/ottplay-premium-and-gtpl-hathway-launch-gtpl-genie-a-unified-entertainment-experience-for-digital-india</guid>
<description><![CDATA[ OTTplay Premium partners with GTPL Hathway to introduce GTPL Genie+, an all-in-one OTT content platform offering access to multiple streaming services through a single subscription for cable and broadband users. ]]></description>
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<pubDate>Sat, 17 May 2025 22:29:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>GTPL Genie+, OTTplay Premium, OTT platforms, OTT subscription, cable TV India, broadband users, regional content, content aggregation, digital inclusion, India streaming, OTT bundle, unified dashboard, cable OTT integration, set-top box, AI recommendations, personalized streaming, OTT in semi-urban India, smart content access, India media landscape, broadband entertainment</media:keywords>
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<item>
<title>ALTT Unveils ‘Kutingg’: A Bold New Vertical Content Category for Gen&#45;Z Viewers</title>
<link>https://brands.in/altt-unveils-kutingg-a-bold-new-vertical-content-category-for-gen-z-viewers</link>
<guid>https://brands.in/altt-unveils-kutingg-a-bold-new-vertical-content-category-for-gen-z-viewers</guid>
<description><![CDATA[ ALTT introduces &#039;Kutingg,&#039; a fresh vertical content format designed to engage India&#039;s mobile-first youth audience. Discover how this new launch blends snackable entertainment with social storytelling. ]]></description>
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<pubDate>Fri, 16 May 2025 23:14:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ALTT, vertical content, short videos, mobile entertainment, Gen-Z viewers, digital series, storytelling, app-based content, mobile-first video, short series, OTT platforms, digital consumption, quick binge content, mobile shows, youth-focused content, Indian OTT, content innovation, creator collaborations, video engagement, content trends India</media:keywords>
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<item>
<title>Digital Video Ad Spends to Surpass TV by 2026, Says Amazon MX Player’s Karan Bedi</title>
<link>https://brands.in/digital-video-ad-spends-to-surpass-tv-by-2026-says-amazon-mx-players-karan-bedi</link>
<guid>https://brands.in/digital-video-ad-spends-to-surpass-tv-by-2026-says-amazon-mx-players-karan-bedi</guid>
<description><![CDATA[ Amazon MX Player CEO Karan Bedi predicts digital video ad spending will surpass TV by 2026 in India, driven by mobile-first content, targeted ads, and real-time engagement. ]]></description>
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<pubDate>Sat, 10 May 2025 22:08:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>digital advertising, video marketing, streaming platforms India, TV ad decline, mobile data usage, ad tech innovation, digital content consumption, regional content growth, OTT advertising, branded content, real-time campaign optimization, internet users India, audience targeting, digital transformation, media landscape shift</media:keywords>
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<item>
<title>Prime Video Partners with CJ ENM to Boost Global Korean Content Lineup</title>
<link>https://brands.in/prime-video-partners-with-cj-enm-to-boost-global-korean-content-lineup</link>
<guid>https://brands.in/prime-video-partners-with-cj-enm-to-boost-global-korean-content-lineup</guid>
<description><![CDATA[ Amazon’s Prime Video has announced a strategic collaboration with South Korean entertainment powerhouse CJ ENM, aimed at expanding its lineup of Korean dramas, films, and reality shows to a broader global audience. ]]></description>
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<pubDate>Sat, 10 May 2025 21:55:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Korean dramas, Prime Video originals, global streaming, Korean content expansion, Studio Dragon, Hallyu wave, international K-content, Asian entertainment, streaming platforms, Korean reality shows, CJ ENM productions, Prime Video streaming, global content distribution, cross-border storytelling, entertainment partnerships, Korean TV shows, online streaming platforms, global media collaboration, Korean movies, premium K-content</media:keywords>
</item>

<item>
<title>Top Content Studios Unite to Launch Madlab Alpha: A New Era of Creative Innovation</title>
<link>https://brands.in/top-content-studios-unite-to-launch-madlab-alpha-a-new-era-of-creative-innovation</link>
<guid>https://brands.in/top-content-studios-unite-to-launch-madlab-alpha-a-new-era-of-creative-innovation</guid>
<description><![CDATA[ Madlab Alpha marks a bold new chapter in digital storytelling as top content studios collaborate to create a powerhouse dedicated to next-gen content, technology, and brand experiences. ]]></description>
<enclosure url="https://brands.in/uploads/images/202505/image_870x580_6815b138ee606.jpg" length="83758" type="image/jpeg"/>
<pubDate>Sat, 03 May 2025 22:01:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Madlab Alpha, content creation, storytelling, Indian media industry, branded content, digital campaigns, OTT projects, advertising studios, creative collaboration, immersive formats, media innovation, cross-platform storytelling, original IP, content creators, content technology</media:keywords>
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<item>
<title>Stree 2 Smashes Records: 4.12 Crore Viewers Tune in for World TV Premiere on Star Gold</title>
<link>https://brands.in/stree-2-smashes-records</link>
<guid>https://brands.in/stree-2-smashes-records</guid>
<description><![CDATA[ Stree 2 makes television history with an extraordinary 4.12 crore viewers during its World TV Premiere on Star Gold. Discover how this horror-comedy sequel starring Rajkummar Rao and Shraddha Kapoor continues its record-breaking journey from box office sensation to television phenomenon, and what this means for the future of the franchise and Indian entertainment. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_6805240e7bfb3.jpg" length="85055" type="image/jpeg"/>
<pubDate>Mon, 21 Apr 2025 08:35:29 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Stree 2 TV premiere, 4.12 crore viewers, Star Gold record viewership, Rajkummar Rao Shraddha Kapoor, Horror comedy India, Highest TV premiere ratings, Stree 2 television debut, Indian blockbuster TV premiere, Stree franchise success, Amar Kaushik director, Indian horror comedy viewership, Star Gold film premiere, Stree 2 audience record, Bollywood TV ratings, Hindi film television premiere</media:keywords>
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<item>
<title>🎬 Netflix India Brings The Great Khali Back to the Ring—Well, Almost! 🦁</title>
<link>https://brands.in/netflix-india-khali</link>
<guid>https://brands.in/netflix-india-khali</guid>
<description><![CDATA[ Netflix India has launched a lighthearted campaign featuring The Great Khali to promote WrestleMania 41. The campaign blends humor, nostalgia, and digital storytelling to engage WWE fans and highlight the event’s availability on the OTT platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202504/image_870x580_680524cb3ad41.jpg" length="96754" type="image/jpeg"/>
<pubDate>Mon, 21 Apr 2025 00:39:19 +0530</pubDate>
<dc:creator>Shyamli Chugh</dc:creator>
<media:keywords>Netflix India, The Great Khali, WrestleMania 41, WWE India, Netflix WWE, Khali Ka Fanmania, WWE on Netflix, WWE streaming India, OTT sports promotion, Indian wrestling news</media:keywords>
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