<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:dc="http://purl.org/dc/elements/1.1/"
     xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
     xmlns:admin="http://webns.net/mvcb/"
     xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:media="http://search.yahoo.com/mrss/">
<channel>
<title>Brands.in &#45; Latest Posts</title>
<link>https://brands.in/rss/latest-posts</link>
<description>Brands.in &#45; Latest Posts</description>
<dc:language>en</dc:language>
<dc:rights>Brands.in</dc:rights>

<item>
<title>Habits Over Marks: Glendale International School and Gozoop Creative&amp;apos;s Social Experiment Is Asking the Question Indian Education Has Been Avoiding</title>
<link>https://brands.in/blogglendale-international-school-gozoop-creative-habits-campaign-social-experiment</link>
<guid>https://brands.in/blogglendale-international-school-gozoop-creative-habits-campaign-social-experiment</guid>
<description><![CDATA[ Glendale International School and Gozoop Creative&#039;s &#039;The Habits&#039; campaign uses a social experiment to challenge India&#039;s marks-first education mindset and spark a vital conversation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e36c7343b66.jpg" length="98486" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 17:46:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Glendale International School campaign, Gozoop Creative social experiment, The Habits campaign, Leader In Me programme, Global Schools Group, habit-based learning India, education marketing India, Stephen Covey schools, holistic education campaign, Hyderabad international school</media:keywords>
</item>

<item>
<title>Birla Opus Paints&amp;apos; &amp;apos;Main Bhi…&amp;apos; IPL 2026 Campaign Is a Masterclass in Cultural Brand Building</title>
<link>https://brands.in/blogbirla-opus-paints-main-bhi-ipl-2026-jiostar-campaign</link>
<guid>https://brands.in/blogbirla-opus-paints-main-bhi-ipl-2026-jiostar-campaign</guid>
<description><![CDATA[ Birla Opus Paints&#039; &#039;Main Bhi…&#039; IPL 2026 campaign features 10 cricketers in a multi-platform JioStar strategy, driving brand adoption and cultural relevance across India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e35f50815e3.jpg" length="90469" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 17:31:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Birla Opus Paints IPL 2026, Main Bhi campaign, JioStar Tata IPL, Wavemaker India, Birla Opus cricketers, paint brand IPL marketing, Duniya Ko Rang Do, IPL brand association, Indian paint brand, cricket sponsorship 2026</media:keywords>
</item>

<item>
<title>Netflix&amp;apos;s &amp;apos;Chill Like A Champion&amp;apos; Campaign Is the Smartest Cricket Season Play You&amp;apos;ll See This IPL</title>
<link>https://brands.in/blognetflix-chill-like-a-champion-campaign-t20-cricket-india-2026</link>
<guid>https://brands.in/blognetflix-chill-like-a-champion-campaign-t20-cricket-india-2026</guid>
<description><![CDATA[ Netflix India&#039;s &#039;Chill Like A Champion&#039; campaign features Rohit Sharma, Bumrah, and Hardik Pandya unwinding post-match, positioning Netflix as India&#039;s ultimate T20 season entertainment partner. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e35ef0eb8c4.jpg" length="97257" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 17:23:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix Chill Like A Champion, Netflix India T20 campaign, Mumbai Indians Netflix, Sunrisers Hyderabad Netflix, Rohit Sharma Netflix, IPL entertainment partner, OTT cricket marketing, Netflix India 2026, post-match entertainment, T20 season streaming</media:keywords>
</item>

<item>
<title>Amazon Prime Video&amp;apos;s Matka King Campaign with Artist Rob Is Rewriting the Rules of Content Promotion</title>
<link>https://brands.in/blogamazon-prime-video-matka-king-harun-robert-rob-art-installation-campaign</link>
<guid>https://brands.in/blogamazon-prime-video-matka-king-harun-robert-rob-art-installation-campaign</guid>
<description><![CDATA[ Amazon Prime Video partners with artist Rob for a first-of-its-kind 40ft art installation to promote Matka King, starring Vijay Verma — redefining OTT campaign storytelling in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e35ef2be219.jpg" length="94427" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 17:04:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon Prime Video Matka King, Harun Robert Rob artist, Vijay Verma series, OTT content promotion India, art installation campaign, branded storytelling India, creator economy, Amazon Prime Video campaign 2026, Rob Art Guy, innovative marketing</media:keywords>
</item>

<item>
<title>&amp;apos;Bhalobasa Bengal – Inspiring Bharat&amp;apos;: CNN&#45;News18 Kolkata Town Hall Puts Bengal&amp;apos;s Legacy Centre Stage</title>
<link>https://brands.in/blogcnn-news18-kolkata-town-hall-bhalobasa-bengal-inspiring-bharat-2026</link>
<guid>https://brands.in/blogcnn-news18-kolkata-town-hall-bhalobasa-bengal-inspiring-bharat-2026</guid>
<description><![CDATA[ CNN-News18&#039;s Kolkata Town Hall &#039;Bhalobasa Bengal – Inspiring Bharat&#039; on April 20 celebrates Bengal&#039;s culture, creativity, and legacy with top speakers on the Hooghly River. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e35efbb0e46.jpg" length="70992" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 16:52:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CNN-News18 Kolkata Town Hall, Bhalobasa Bengal Inspiring Bharat, Bengal cultural legacy, Mithun Chakraborty, Network18, Hooghly River event, Bengali culture India, regional media storytelling, CNN-News18 Town Hall 2026, Bengal polls</media:keywords>
</item>

<item>
<title>Freedom Sunflower Oil&amp;apos;s New TVC Puts Siddu Jonnalagadda Right in the Heart of the Telugu Kitchen</title>
<link>https://brands.in/blogfreedom-sunflower-oil-siddu-jonnalagadda-tvc-telugu-campaign</link>
<guid>https://brands.in/blogfreedom-sunflower-oil-siddu-jonnalagadda-tvc-telugu-campaign</guid>
<description><![CDATA[ Freedom Refined Sunflower Oil&#039;s new TVC with Siddu Jonnalagadda celebrates Telugu kitchen culture and family togetherness with a peppy jingle and emotional storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e35e2be4c98.jpg" length="32709" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 16:37:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Freedom Sunflower Oil, Siddu Jonnalagadda, Freedom Refined Sunflower Oil TVC, Telugu kitchen campaign, Gemini Edibles Fats, FMCG advertising India, regional brand marketing, sunflower oil brand India, Freedom tho intinta, Telugu household campaign</media:keywords>
</item>

<item>
<title>Philips OneBlade Taps Ahaan Panday to Tell Gen Z: Your Grooming Rules, Your Way</title>
<link>https://brands.in/blogphilips-oneblade-ahaan-panday-brand-ambassador-built-different-gen-z-grooming</link>
<guid>https://brands.in/blogphilips-oneblade-ahaan-panday-brand-ambassador-built-different-gen-z-grooming</guid>
<description><![CDATA[ Philips OneBlade appoints Ahaan Panday as Brand Ambassador and launches the &#039;Built Different&#039; campaign, targeting Gen Z grooming culture with a platform built on individuality and self-expression. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e35179886bd.jpg" length="89787" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 16:20:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Philips OneBlade, Ahaan Panday, Built Different, Philips Personal Health India, Smit Shukla, Gen Z grooming, brand ambassador India, grooming campaign, personal care marketing, youth marketing India, OneBlade technology</media:keywords>
</item>

<item>
<title>bigbasket Brings in Google Pay&amp;apos;s Growth Expert Arpit Jaiswal as Chief Growth Officer</title>
<link>https://brands.in/blogbigbasket-arpit-jaiswal-chief-growth-officer-google-pay-tata</link>
<guid>https://brands.in/blogbigbasket-arpit-jaiswal-chief-growth-officer-google-pay-tata</guid>
<description><![CDATA[ bigbasket appoints Arpit Jaiswal, former Google Pay Head of Growth, as Chief Growth Officer to lead user acquisition, retention, and market expansion for the Tata-backed grocery platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e351781bbb7.jpg" length="39546" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 16:03:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>bigbasket, Arpit Jaiswal, Chief Growth Officer, Google Pay, Tata Group, Hari Menon, quick commerce India, online grocery, user acquisition, AI-led growth, IIM Ahmedabad, bigbasket leadership, e-commerce India</media:keywords>
</item>

<item>
<title>Dish TV Secures 99.49% Shareholder Approval for Three New Independent Directors in Strong Governance Signal</title>
<link>https://brands.in/blogdish-tv-independent-directors-shareholder-approval-vzy-watcho-shopzop</link>
<guid>https://brands.in/blogdish-tv-independent-directors-shareholder-approval-vzy-watcho-shopzop</guid>
<description><![CDATA[ Dish TV appoints three Independent Directors — Arun Kumar Kapoor, Heena Naishadh Bhatt, and Ashok Anant Paranjpe — with 99.49% shareholder approval, reinforcing governance as it expands into connected TV, OTT, and B2B e-commerce. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e32c9e322f5.jpg" length="21961" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 13:59:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dish TV, Independent Directors, Arun Kumar Kapoor, Heena Naishadh Bhatt, Ashok Anant Paranjpe, Manoj Dobhal, VZY, Watcho, ShopZop, DTH India, connected TV, shareholder approval, corporate governance India</media:keywords>
</item>

<item>
<title>ASSOCHAM Appoints Milind Hardikar as Maharashtra Chairman as State Eyes $1 Trillion Economy by 2030</title>
<link>https://brands.in/blogassocham-milind-hardikar-maharashtra-chairman-trillion-dollar-economy-2030</link>
<guid>https://brands.in/blogassocham-milind-hardikar-maharashtra-chairman-trillion-dollar-economy-2030</guid>
<description><![CDATA[ ASSOCHAM appoints Milind Hardikar of Welspun Group as Maharashtra State Council Chairman as the state targets a USD 1 trillion economy by 2030 with record FDI and 10% CAGR growth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e32cc94a11e.jpg" length="51009" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 13:45:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ASSOCHAM, Milind Hardikar, Maharashtra State Council, Welspun Group, Maharashtra GSDP, trillion dollar economy, FDI Maharashtra, Indian economy 2030, logistics infrastructure defence, ASSOCHAM Maharashtra, industry policy advocacy</media:keywords>
</item>

<item>
<title>Dish TV&amp;apos;s &amp;apos;Always&#45;On&amp;apos; Campaign Proves That Small Decisions Make the Biggest Difference at Home</title>
<link>https://brands.in/blogdish-tv-always-on-campaign-enormous-freedom-pack-hassle-free-viewing</link>
<guid>https://brands.in/blogdish-tv-always-on-campaign-enormous-freedom-pack-hassle-free-viewing</guid>
<description><![CDATA[ Dish TV&#039;s &#039;Always-On&#039; campaign by Enormous uses slice-of-life humour and a ₹99 Freedom Pack to position the brand as India&#039;s most reliable, hassle-free TV viewing solution. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e32cb22bb52.jpg" length="87465" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 13:29:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dish TV, Always-On campaign, Freedom Pack, Enormous, Manoj Dobhal, Kuch chhota sa karne par, DTH India, slice-of-life advertising, hassle-free TV, Indian television marketing, 360-degree campaign, free-to-air channels</media:keywords>
</item>

<item>
<title>EDT&amp;apos;s &amp;apos;Return to Yourself&amp;apos; Is the Brand Film Indian Appliance Marketing Didn&amp;apos;t Know It Needed</title>
<link>https://brands.in/blogedt-return-to-yourself-brand-film-origin-orange-air-fryer</link>
<guid>https://brands.in/blogedt-return-to-yourself-brand-film-origin-orange-air-fryer</guid>
<description><![CDATA[ EDT&#039;s brand film &#039;Return to Yourself&#039; reframes appliance marketing through identity and design, launching the Origin Orange air fryer oven with India&#039;s most emotionally intelligent product film. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e328c076d65.jpg" length="47599" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 13:15:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EDT, Return to Yourself, Origin Orange, EDT LUMA, Naiyya Saggi, brand film, air fryer India, identity-led marketing, home appliance branding, PureGlass air fryer, NutriRetain, design-first appliances, Indian brand storytelling</media:keywords>
</item>

<item>
<title>Britannia Tiger Krunch&amp;apos;s Tiger Hero Hunt Turns Anti&#45;Bullying Awareness Into a Game Every Child Wants to Play</title>
<link>https://brands.in/blogbritannia-tiger-krunch-tiger-hero-hunt-bullying-awareness-campaign</link>
<guid>https://brands.in/blogbritannia-tiger-krunch-tiger-hero-hunt-bullying-awareness-campaign</guid>
<description><![CDATA[ Britannia Tiger Krunch launches Tiger Hero Hunt — a WhatsApp-based interactive campaign by VML helping children identify bullying through gamified storytelling and AI-personalised comic strips. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e31dc3707e0.jpg" length="101799" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 13:00:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Britannia Tiger Krunch, Tiger Hero Hunt, bullying awareness campaign, VML India, Champak, WhatsApp campaign, AI personalisation, children&#039;s marketing, on-pack activation, interactive storytelling, FMCG India, purpose-led marketing</media:keywords>
</item>

<item>
<title>India&amp;apos;s Consumption Is No Longer One&#45;Size&#45;Fits&#45;All: MRSI Decodes the New Growth Reality</title>
<link>https://brands.in/blogmrsi-india-consumption-shift-rural-urban-brand-strategy</link>
<guid>https://brands.in/blogmrsi-india-consumption-shift-rural-urban-brand-strategy</guid>
<description><![CDATA[ MRSI webinar reveals India&#039;s consumption shift — rural volume growth, urban premiumisation, and why region-specific brand strategies are now essential for Indian marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e31c35120cf.jpg" length="45944" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 12:45:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MRSI, India consumption shift, rural FMCG growth, urban premiumisation, NielsenIQ India, Worldpanel Numerator, RSPL, regional marketing strategy, rural India branding, income-led consumption, non-metro markets, hyperlocal marketing, pack size strategy, Indian consumer behaviour</media:keywords>
</item>

<item>
<title>HMD Signs Raghav Juyal as Brand Ambassador for Its Next Smartphone Wave</title>
<link>https://brands.in/bloghmd-raghav-juyal-brand-ambassador-smartphone-campaign-2026</link>
<guid>https://brands.in/bloghmd-raghav-juyal-brand-ambassador-smartphone-campaign-2026</guid>
<description><![CDATA[ HMD signs Raghav Juyal as brand ambassador for its new smartphone lineup, launching exclusively on Flipkart with a 360-degree Gen Z campaign built around reinvention and human-centric innovation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e31c279734a.jpg" length="75377" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 12:32:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HMD, Raghav Juyal, brand ambassador, HMD smartphones India, Gen Z marketing, Flipkart exclusive launch, smartphone campaign 2026, HMD reinvention, youth marketing India, Rajasthan Royals IPL, human-centric innovation, HMD India 2026</media:keywords>
</item>

<item>
<title>Zee Entertainment Invests ₹116 Crore in VFX Studio PhantomFX to Power AVGC Ambitions</title>
<link>https://brands.in/blogzee-entertainment-phantomfx-investment-avgc-vfx-animation-2026</link>
<guid>https://brands.in/blogzee-entertainment-phantomfx-investment-avgc-vfx-animation-2026</guid>
<description><![CDATA[ Zee Entertainment invests ₹116 crore in VFX and animation studio PhantomFX to build AI-powered content capabilities across OTT, gaming, animation, and mythology formats in India and globally. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e31c211dc57.jpg" length="20094" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 12:16:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zee Entertainment, PhantomFX, AVGC India, VFX animation studio, strategic investment, Phantom Digital Effects, OTT content India, Tippett Studio, Milk Visual Effects, animation gaming India, content IP, Zee Entertainment 2026</media:keywords>
</item>

<item>
<title>Origen Realty Appoints Poulomi Ray as Chief Marketing Officer</title>
<link>https://brands.in/blogorigen-realty-poulomi-ray-chief-marketing-officer-appointment-2026</link>
<guid>https://brands.in/blogorigen-realty-poulomi-ray-chief-marketing-officer-appointment-2026</guid>
<description><![CDATA[ Origen Realty appoints Poulomi Ray as Chief Marketing Officer, bringing nearly two decades of real estate and hospitality brand experience to lead its Gurgaon development journey. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e31374648a8.jpg" length="82015" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 12:00:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Origen Realty, Poulomi Ray, Chief Marketing Officer, real estate marketing India, Gurgaon real estate, DLF, Signature Global, Hilton Hotels, luxury real estate branding, CMO appointment 2026, integrated development Gurgaon, real estate leadership</media:keywords>
</item>

<item>
<title>bigbasket Appoints Arpit Jaiswal as Chief Growth Officer</title>
<link>https://brands.in/blogbigbasket-arpit-jaiswal-chief-growth-officer-appointment-2026</link>
<guid>https://brands.in/blogbigbasket-arpit-jaiswal-chief-growth-officer-appointment-2026</guid>
<description><![CDATA[ bigbasket appoints Arpit Jaiswal as Chief Growth Officer, bringing Google Pay&#039;s growth and product expertise to lead user acquisition, retention, and market expansion for the Tata-backed platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e3135d48c6f.jpg" length="33993" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 11:46:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>bigbasket, Arpit Jaiswal, Chief Growth Officer, Tata Enterprise, Google Pay, quick commerce India, online grocery platform, user acquisition, IIM Ahmedabad, bigbasket appointment 2026, consumer platform growth, grocery delivery India</media:keywords>
</item>

<item>
<title>Zelio E&#45;Mobility Appoints 26&#45;Year&#45;Old CA Divyanshu Agarwal as CEO</title>
<link>https://brands.in/blogzelio-e-mobility-divyanshu-agarwal-ceo-appointment-2026</link>
<guid>https://brands.in/blogzelio-e-mobility-divyanshu-agarwal-ceo-appointment-2026</guid>
<description><![CDATA[ Zelio E-Mobility appoints 26-year-old CA Divyanshu Agarwal as CEO, bringing fintech scaling experience from Navi to lead the EV brand&#039;s next phase of disciplined growth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e31355d4687.jpg" length="38978" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 11:28:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zelio E-Mobility, Divyanshu Agarwal, CEO appointment, electric vehicle India, EV manufacturer, Navi Limited, Sachin Bansal, IPO 2026, electric two-wheeler, Tanga electric three-wheeler, EV leadership India, Zelio brand 2026</media:keywords>
</item>

<item>
<title>Dosti Realty Appoints Palak Dani Mansotra as Chief Brand, Comms &amp;amp; Revenue Officer</title>
<link>https://brands.in/blogdosti-realty-palak-dani-mansotra-chief-brand-communications-revenue-officer</link>
<guid>https://brands.in/blogdosti-realty-palak-dani-mansotra-chief-brand-communications-revenue-officer</guid>
<description><![CDATA[ Dosti Realty appoints Palak Dani Mansotra as Chief Brand, Communications and Revenue Officer, unifying brand strategy and pre-sales under single leadership. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e3135586b6b.jpg" length="81299" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 11:13:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dosti Realty, Palak Dani Mansotra, chief brand officer, real estate marketing India, senior appointment, brand communications, pre-sales revenue, Mumbai real estate, marketing leadership, Suraj Estate Developers, Runwal Group, real estate branding 2026</media:keywords>
</item>

<item>
<title>Rotoris Names Arshdeep Singh &amp;apos;The ROTORIS Man&amp;apos; for IPL 2026</title>
<link>https://brands.in/blogrotoris-arshdeep-singh-ipl-2026-campaign-rotoris-man</link>
<guid>https://brands.in/blogrotoris-arshdeep-singh-ipl-2026-campaign-rotoris-man</guid>
<description><![CDATA[ Rotoris names Arshdeep Singh as The ROTORIS Man and face of its IPL 2026 campaign, anchoring the partnership to his historic 100-wicket milestone for Punjab Kings. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e30e9394f71.jpg" length="87716" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 10:50:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rotoris, Arshdeep Singh, IPL 2026, The ROTORIS Man, Punjab Kings, premium watch brand India, cricket brand ambassador, IPL campaign 2026, moment marketing, sports brand partnership, luxury watch India, 100 wickets Punjab Kings</media:keywords>
</item>

<item>
<title>PEDIGREE Taps Jemimah Rodrigues to Redefine How India Feeds Its Dogs</title>
<link>https://brands.in/blogpedigree-jemimah-rodrigues-gravy-dog-food-campaign-india</link>
<guid>https://brands.in/blogpedigree-jemimah-rodrigues-gravy-dog-food-campaign-india</guid>
<description><![CDATA[ PEDIGREE® launches a digital-first campaign in India with Jemimah Rodrigues, positioning PEDIGREE® Gravy as a complete, science-backed everyday meal for dogs. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e30e9235c9d.jpg" length="105595" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 10:24:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PEDIGREE Gravy, Jemimah Rodrigues, Mars Pet Nutrition, wet dog food India, pet nutrition campaign, dog food campaign, Waltham Petcare Science Institute, digital-first campaign, pet care India, complete balanced meal, cricket brand ambassador, PEDIGREE India 2026</media:keywords>
</item>

<item>
<title>BNW Developments Signs Yuvraj Singh for a Campaign Built on Grit</title>
<link>https://brands.in/blogbnw-developments-yuvraj-singh-against-all-odds-campaign</link>
<guid>https://brands.in/blogbnw-developments-yuvraj-singh-against-all-odds-campaign</guid>
<description><![CDATA[ BNW Developments launches the Against All Odds campaign with Yuvraj Singh as brand ambassador, targeting aspirational luxury real estate buyers in the UAE with a story of grit and self-made success. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e309a59cfe3.jpg" length="73935" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 10:03:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BNW Developments, Yuvraj Singh, Against All Odds campaign, UAE luxury real estate, brand ambassador, Indian cricket, NRI property investment, real estate marketing, celebrity endorsement, Own Your Success, sports branding, Dubai real estate, brand campaign 2026</media:keywords>
</item>

<item>
<title>PUMA India&amp;apos;s #RCBEverywhere Turns the RCB Jersey Into a Lifestyle Statement</title>
<link>https://brands.in/blogpuma-india-rcb-everywhere-campaign-ipL-2026</link>
<guid>https://brands.in/blogpuma-india-rcb-everywhere-campaign-ipL-2026</guid>
<description><![CDATA[ PUMA India&#039;s #RCBEverywhere campaign turns the RCB jersey into everyday identity wear — with 300% sales growth and a fan-first strategy worth studying. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e305599c464.jpg" length="102549" type="image/jpeg"/>
<pubDate>Sat, 18 Apr 2026 09:45:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PUMA India, RCBEverywhere, RCB jersey, IPL 2026, Virat Kohli, fan campaign, sports merchandise India, Royal Challengers Bengaluru, PUMA RCB campaign, cricket fandom, fan engagement, sports marketing India</media:keywords>
</item>

<item>
<title>Akash Sharma Joins Admerly as CSO — Publisher Monetisation Just Got a Serious Upgrade</title>
<link>https://brands.in/blogakash-sharma-admerly-cso-zee-media-publisher-monetisation</link>
<guid>https://brands.in/blogakash-sharma-admerly-cso-zee-media-publisher-monetisation</guid>
<description><![CDATA[ kash Sharma joins Admerly as Chief Strategy Officer after Zee Media. Here&#039;s what this leadership move means for publisher monetisation and India&#039;s adtech landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e211fbd581f.jpg" length="85113" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 18:03:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Admerly, Akash Sharma, Chief Strategy Officer, Zee Media Corporation, publisher monetisation, BE Group, programmatic advertising, adtech India, digital advertising, yield management, Arun Raghav, BEdigitech, revenue strategy, enterprise publishers, digital media India</media:keywords>
</item>

<item>
<title>PCG Wins drivebuddyAI&amp;apos;s India Comms Mandate — A Power Move in Deep&#45;Tech PR</title>
<link>https://brands.in/blogpcg-drivebuddyai-india-communications-mandate-deep-tech-pr</link>
<guid>https://brands.in/blogpcg-drivebuddyai-india-communications-mandate-deep-tech-pr</guid>
<description><![CDATA[ PCG secures drivebuddyAI&#039;s India communications mandate. Here&#039;s what this deep-tech PR win means for AI mobility, road safety, and strategic brand communications in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e211ca11cd2.jpg" length="21265" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 17:45:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PCG, Pepper Communications Group, drivebuddyAI, India communications mandate, ADAS, Driver Monitoring System, AI mobility, road safety, deep-tech PR, Roadzen, Nisarg Pandya, Roshan Mohan, fleet safety, communications strategy, intelligent mobility India</media:keywords>
</item>

<item>
<title>Santoor Picks Tilt Brand Solutions as Creative AOR — A Strategic Bet on Fresh Storytelling</title>
<link>https://brands.in/blogsantoor-tilt-brand-solutions-creative-aor-appointment</link>
<guid>https://brands.in/blogsantoor-tilt-brand-solutions-creative-aor-appointment</guid>
<description><![CDATA[ Santoor appoints Tilt Brand Solutions as Creative AOR. Here&#039;s what this agency change means for Wipro&#039;s flagship brand and Indian FMCG marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e211c8a1b38.jpg" length="34687" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 17:29:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Santoor, Tilt Brand Solutions, Creative AOR, Wipro Consumer Care, FMCG marketing, agency on record, Indian advertising, brand strategy, personal care India, Joseph George, S. Prasanna Rai, soap brand India, marketing mandate, brand communication, creative agency India</media:keywords>
</item>

<item>
<title>Cannes Lions 2026 Jury Is Here — 10 Indians, First&#45;Ever Jurors from Dominican Republic and Venezuela, and the Most Diverse Line&#45;Up Yet</title>
<link>https://brands.in/blogcannes-lions-2026-jury-lineup-india-eleven-members-complete-list</link>
<guid>https://brands.in/blogcannes-lions-2026-jury-lineup-india-eleven-members-complete-list</guid>
<description><![CDATA[ Cannes Lions 2026 jury announced — India secures eleven positions across Creative Data, Strategy, Digital Craft, Entertainment, Sport, Health, Media, Outdoor and more in the festival&#039;s most diverse line-up yet. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1fefa7cec2.jpg" length="46427" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 17:03:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cannes Lions 2026 jury India, Indian advertising Cannes jury, Cannes Lions 2026 full jury list, Kainaz Karmakar Cannes, Dheeraj Sinha Cannes, Anisha Iyer Cannes, Anupriya Acharya Cannes, India creative excellence global 2026</media:keywords>
</item>

<item>
<title>NDTV Makes History at ACM SIGIR 2026 — The First Indian Media Company to Crack the World&amp;apos;s Top AI Research Conference</title>
<link>https://brands.in/blogndtv-acm-sigir-2026-ai-research-paper-indian-media-first</link>
<guid>https://brands.in/blogndtv-acm-sigir-2026-ai-research-paper-indian-media-first</guid>
<description><![CDATA[ NDTV becomes the first Indian media company accepted at ACM SIGIR 2026&#039;s Industry Track — a landmark AI research milestone that redefines what Indian newsroom technology ambition looks like. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1fef6d2a18.jpg" length="19256" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 16:25:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NDTV SIGIR 2026, ACM SIGIR India media, NDTV AI research paper, news retrieval AI India, NDTV machine learning, Indian media artificial intelligence, information retrieval newsroom India 2026</media:keywords>
</item>

<item>
<title>India Gets Its First Workplace Happiness Awards — And the Jury Lineup Means Business</title>
<link>https://brands.in/bloghappiest-places-to-work-awards-india-launch-2026-workplace-happiness</link>
<guid>https://brands.in/bloghappiest-places-to-work-awards-india-launch-2026-workplace-happiness</guid>
<description><![CDATA[ India&#039;s first workplace happiness awards — the Happiest Places To Work Awards™ — launches with Harsh Goenka as chair and a jury of top HR leaders from PepsiCo, Nestlé, Wipro and Tata Play. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1e8fc35c00.jpg" length="29647" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 15:05:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Happiest Places to Work Awards India, workplace happiness awards India 2026, Harsh Goenka RPG Group awards, employer brand India, employee experience awards India, HR awards India 2026, Raj Nayak Happiest Places to Work</media:keywords>
</item>

<item>
<title>News18 Network Launches News18 Delhi NCR — Hyper&#45;Local Journalism Gets Its Biggest Platform in the Capital</title>
<link>https://brands.in/blognews18-delhi-ncr-launch-rising-delhi-conclave-april-2026</link>
<guid>https://brands.in/blognews18-delhi-ncr-launch-rising-delhi-conclave-april-2026</guid>
<description><![CDATA[ News18 Network launches News18 Delhi NCR at the Rising Delhi Conclave on April 14, 2026 — a strategic regional media move that reshapes advertising and journalism for India&#039;s most influential urban market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1de43f02eb.jpg" length="46952" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 14:00:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>News18 Delhi NCR launch, Rising Delhi Conclave 2026, News18 Network regional channel, Delhi NCR news channel, regional broadcast media India, hyper-local journalism Delhi, News18 Delhi launch Rekha Gupta</media:keywords>
</item>

<item>
<title>Asian Paints&amp;apos; &amp;apos;Rangon Ki Warranty&amp;apos; Turns a Product Promise into a Cultural Truth</title>
<link>https://brands.in/blogasian-paints-rangon-ki-warranty-campaign-2026-colour-identity-india</link>
<guid>https://brands.in/blogasian-paints-rangon-ki-warranty-campaign-2026-colour-identity-india</guid>
<description><![CDATA[ Asian Paints&#039; Rangon Ki Warranty campaign turns colour durability into a cultural truth — here&#039;s why this IPL-launched brand film is one of India&#039;s most emotionally resonant campaigns of 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1de340d7b3.jpg" length="93593" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 13:45:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asian Paints Rangon Ki Warranty, Asian Paints IPL campaign 2026, colour warranty India, Asian Paints corporate campaign, Ogilvy India Asian Paints, Indian home colour identity, paint brand campaign India 2026</media:keywords>
</item>

<item>
<title>ONN Innerwear Taps Hrithik Roshan and the Power of Dance to Redefine Premium Comfort</title>
<link>https://brands.in/blogonn-innerwear-hrithik-roshan-always-on-campaign-2026</link>
<guid>https://brands.in/blogonn-innerwear-hrithik-roshan-always-on-campaign-2026</guid>
<description><![CDATA[ ONN Innerwear launches a dance-led campaign with Hrithik Roshan, built around the Always On brand thought — a creative masterclass in making functional comfort feel genuinely aspirational for Indian men. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1cb1ee0b72.jpg" length="35903" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 13:31:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ONN Innerwear Hrithik Roshan campaign, Lux Industries ONN brand, premium innerwear India, Always On ONN campaign, Rediffusion ONN campaign, innerwear advertising India, Hrithik Roshan brand ambassador innerwear</media:keywords>
</item>

<item>
<title>Reed Hastings Steps Away from Netflix Board in June — The End of a Founder&amp;apos;s Era and What It Means for Streaming</title>
<link>https://brands.in/blogreed-hastings-steps-down-netflix-board-june-2026-streaming-impact-1224</link>
<guid>https://brands.in/blogreed-hastings-steps-down-netflix-board-june-2026-streaming-impact-1224</guid>
<description><![CDATA[ Reed Hastings steps down from Netflix&#039;s board in June 2026, ending a founder era — here&#039;s what his departure means for streaming strategy, advertising growth, and Indian brand marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1cb1743c38.jpg" length="52933" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 13:15:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reed Hastings Netflix board exit, Netflix streaming strategy 2026, Netflix advertising revenue India, Netflix co-founder departure, Ted Sarandos Greg Peters Netflix, Netflix Warner Bros merger, OTT advertising India 2026</media:keywords>
</item>

<item>
<title>MMTC&#45;PAMP Appoints Abhishek Kumar as Head of Consumer Business — Gold&amp;apos;s Digital Future Gets a Seasoned Architect</title>
<link>https://brands.in/blogmmtc-pamp-abhishek-kumar-head-consumer-business-appointment-2026</link>
<guid>https://brands.in/blogmmtc-pamp-abhishek-kumar-head-consumer-business-appointment-2026</guid>
<description><![CDATA[ MMTC-PAMP appoints Abhishek Kumar as Head of Consumer Business — a nearly two-decade premium consumer veteran takes charge of digital gold, e-commerce, and general trade for India&#039;s only LBMA-accredited refiner. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1cb0e0730b.jpg" length="35964" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 13:02:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MMTC-PAMP Abhishek Kumar, Head Consumer Business gold India, MMTC-PAMP digital gold, LBMA accredited refiner India, gold consumer business India, minted coins bars India, digital gold e-commerce India 2026</media:keywords>
</item>

<item>
<title>General Mills Names Anjali Singh Head of Global Business Solutions — India&amp;apos;s GCC Moment Gets Another Milestone</title>
<link>https://brands.in/bloggeneral-mills-anjali-singh-head-global-business-solutions-india-center-2026</link>
<guid>https://brands.in/bloggeneral-mills-anjali-singh-head-global-business-solutions-india-center-2026</guid>
<description><![CDATA[ General Mills appoints Anjali Singh as Head of Global Business Solutions and India Center Site Lead — a dual mandate that signals India&#039;s GCC evolution from support hub to global strategic command centre. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1cb0989583.jpg" length="50478" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 12:45:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>General Mills Anjali Singh, Head Global Business Solutions, General Mills India Center, GCC India leadership, Fortune 500 India GCC, Global Capability Centre India, Anjali Singh Ericsson General Mills</media:keywords>
</item>

<item>
<title>LT Foods Appoints Ritesh Sud as CMO — A Power Hire for India&amp;apos;s Most Trusted Rice Brand</title>
<link>https://brands.in/bloglt-foods-ritesh-sud-cmo-india-far-east-appointment-2026</link>
<guid>https://brands.in/bloglt-foods-ritesh-sud-cmo-india-far-east-appointment-2026</guid>
<description><![CDATA[ LT Foods appoints Ritesh Sud as CMO — India and Far East, bringing 20 years of FMCG expertise from Tata Consumer Products and Perfetti Van Melle to drive premiumisation and brand growth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1cd8c13703.jpg" length="37728" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 12:25:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>LT Foods CMO appointment, Ritesh Sud LT Foods, Daawat basmati brand strategy, FMCG marketing leadership India, Tata Consumer Products marketing, LT Foods premiumisation, Indian food brand marketing 2026</media:keywords>
</item>

<item>
<title>Amrita Bharadwaj Moves from JioStar to Reliance Consumer Products — A Decade of Sports Marketing Finds a New Stage</title>
<link>https://brands.in/blogamrita-bharadwaj-jiostar-reliance-consumer-products-marketing-lead-2026</link>
<guid>https://brands.in/blogamrita-bharadwaj-jiostar-reliance-consumer-products-marketing-lead-2026</guid>
<description><![CDATA[ Amrita Bharadwaj exits JioStar after nearly a decade in sports marketing and joins Reliance Consumer Products as marketing lead — a transition that signals the growing convergence of sports media and consumer brand strategy in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1befd9a589.jpg" length="85003" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 12:03:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amrita Bharadwaj Reliance Consumer Products, JioStar marketing exit, sports marketing India leadership, Reliance Consumer Products CMO, Star Sports brand solutions, IPL marketing India, FMCG marketing appointment India</media:keywords>
</item>

<item>
<title>Allied Blenders and Distillers Names Pradipta Basu as CMO — A Seasoned Bet for a Competitive Spirits Market</title>
<link>https://brands.in/blogallied-blenders-distillers-pradipta-basu-cmo-appointment-2026</link>
<guid>https://brands.in/blogallied-blenders-distillers-pradipta-basu-cmo-appointment-2026</guid>
<description><![CDATA[ Allied Blenders and Distillers appoints Pradipta Basu as CMO — a 25-year FMCG and beverages veteran stepping in as India&#039;s alcobev premiumisation race accelerates. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1beed7c68d.jpg" length="37674" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 11:45:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Allied Blenders Distillers CMO, Pradipta Basu ABD, alcobev marketing India, spirits industry leadership India, FMCG CMO appointment India, Officer&#039;s Choice whisky, Indian alcobev premiumisation</media:keywords>
</item>

<item>
<title>Moloco Brings AI&#45;Powered Performance Advertising to CTV — and App Marketers Should Pay Attention</title>
<link>https://brands.in/blogmoloco-performance-ctv-app-marketers-ai-advertising-launch</link>
<guid>https://brands.in/blogmoloco-performance-ctv-app-marketers-ai-advertising-launch</guid>
<description><![CDATA[ Moloco launches AI-powered Performance CTV for app marketers — bringing real-time optimisation and mobile-level attribution to connected television advertising for the first time. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1bee05671c.jpg" length="24634" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 11:23:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Moloco Performance CTV, CTV advertising app marketers, connected TV performance ads, AI advertising CTV, app install CTV campaigns, mobile measurement CTV, CTV ad spend 2026</media:keywords>
</item>

<item>
<title>Rado Names Smriti Mandhana as Friend of the Brand — And the Fit Is Flawless</title>
<link>https://brands.in/blogrado-smriti-mandhana-friend-of-the-brand-2026</link>
<guid>https://brands.in/blogrado-smriti-mandhana-friend-of-the-brand-2026</guid>
<description><![CDATA[ Rado names Smriti Mandhana as Friend of the Brand — a precision-matched partnership between Swiss watchmaking innovation and Indian cricket&#039;s most iconic athlete. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1bedd2e6b5.jpg" length="59343" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 11:17:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rado Smriti Mandhana, Friend of the Brand, Rado cricket partnership, women&#039;s cricket brand endorsement India, Rado True Square Open Heart, luxury watch India cricket, Smriti Mandhana brand ambassador</media:keywords>
</item>

<item>
<title>India Sends Its Strongest Cannes Lions Jury Cohort Yet in 2026 — Here&amp;apos;s Who Made the Cut</title>
<link>https://brands.in/blogindia-cannes-lions-2026-jury-members-list</link>
<guid>https://brands.in/blogindia-cannes-lions-2026-jury-members-list</guid>
<description><![CDATA[ Ten Indian leaders join the Cannes Lions 2026 jury across Creative Strategy, Media, Health, Digital Craft and more — here&#039;s who they are and why it matters for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1b7a5a83fa.jpg" length="64779" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 10:54:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cannes Lions 2026 India jury, Indian advertising Cannes, Kainaz Karmakar, Dheeraj Sinha, Anisha Iyer, Indian creative industry global, Cannes Lions jury India</media:keywords>
</item>

<item>
<title>Waaree Energies Bets Big on Cricket Trust: &amp;apos;Don&amp;apos;t Worry, Trust Waaree&amp;apos; Is the Solar Campaign India Needed</title>
<link>https://brands.in/blogwaaree-energies-dont-worry-trust-waaree-rajasthan-royals-ipl-2026</link>
<guid>https://brands.in/blogwaaree-energies-dont-worry-trust-waaree-rajasthan-royals-ipl-2026</guid>
<description><![CDATA[ Waaree Energies launches &#039;Don&#039;t Worry, Trust Waaree&#039; with Rajasthan Royals in IPL 2026 — a bold move that repositions solar energy as a household aspiration for every Indian. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1b45c4600b.jpg" length="99970" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 10:09:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Waaree Energies campaign, Don&#039;t Worry Trust Waaree, Rajasthan Royals IPL 2026, solar energy India, clean energy brand campaign, IPL sponsorship solar, rooftop solar India</media:keywords>
</item>

<item>
<title>Jackie Shroff Goes Full Water Guru: Atomberg&amp;apos;s Smartest Campaign Move Yet</title>
<link>https://brands.in/blogatomberg-jackie-shroff-water-purifier-campaign</link>
<guid>https://brands.in/blogatomberg-jackie-shroff-water-purifier-campaign</guid>
<description><![CDATA[ Atomberg&#039;s Jackie Shroff water purifier campaign blends nostalgia, humour, and adaptive tech storytelling — here&#039;s what Indian brands can learn from it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e1b234eb802.jpg" length="77897" type="image/jpeg"/>
<pubDate>Fri, 17 Apr 2026 09:38:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Atomberg water purifier, Jackie Shroff campaign, adaptive purification, Indian appliance marketing, brand campaign India, TDS water purifier, no AMC water purifier</media:keywords>
</item>

<item>
<title>Pee Safe Names Smriti Mandhana as Comfort Range Ambassador in Bold Intimate Hygiene Campaign</title>
<link>https://brands.in/blogpee-safe-smriti-mandhana-comfort-range-beinYourComfortZone-campaign</link>
<guid>https://brands.in/blogpee-safe-smriti-mandhana-comfort-range-beinYourComfortZone-campaign</guid>
<description><![CDATA[ Pee Safe appoints Smriti Mandhana as Comfort Range ambassador and launches &#039;#BeInYourComfortZone&#039; campaign. Key lessons in intimate hygiene marketing for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e0c9606d7e0.jpg" length="52424" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 18:00:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pee Safe, Smriti Mandhana, BeInYourComfortZone, Comfort Range, intimate hygiene India, feminine hygiene campaign, period care India, Vikas Bagaria, women empowerment, digital campaign, menstrual hygiene, women health brands, personal care India, brand ambassador, hygiene marketing</media:keywords>
</item>

<item>
<title>AZORTE&amp;apos;s &amp;apos;AZ by AZORTE&amp;apos; Campaign Puts Gen Z Fashion Expression Front and Centre</title>
<link>https://brands.in/blogazorte-az-by-azorte-gen-z-campaign-creator-fit-check-fashion</link>
<guid>https://brands.in/blogazorte-az-by-azorte-gen-z-campaign-creator-fit-check-fashion</guid>
<description><![CDATA[ AZORTE launches AZ by AZORTE campaign with Gen Z creators and fit check films. A masterclass in youth fashion marketing for Indian brands targeting younger consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e0c95b3331f.jpg" length="91476" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 17:46:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AZORTE, AZ by AZORTE, Gen Z fashion India, creator-led campaign, fit check fashion, youth fashion marketing, digital creator campaign, Indian fashion brand, Manoj Rajpurohit, individuality fashion, Gen Z marketing India</media:keywords>
</item>

<item>
<title>Agrizy Elevates Markish Arun to Co&#45;Founder, Betting Big on AI&#45;Led Food Supply Chain Innovation</title>
<link>https://brands.in/blogagrizy-markish-arun-co-founder-cto-ai-food-supply-chain</link>
<guid>https://brands.in/blogagrizy-markish-arun-co-founder-cto-ai-food-supply-chain</guid>
<description><![CDATA[ Agrizy elevates Markish Arun to Co-Founder and CTO, reinforcing its AI-led food and wellness supply chain strategy. Key insights for agri-tech brands and global food manufacturers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e0b03bad94b.jpg" length="44164" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 17:30:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Agrizy, Markish Arun, Co-Founder CTO, agri-tech India, AI food supply chain, Vicky Dodani, CRDMO, Agrizy-AI platform, NPD engine, food wellness technology, traceable supply chain, MagicRooms Yatra, food tech leadership, applied AI, supply chain India</media:keywords>
</item>

<item>
<title>Reach Group Appoints Ashish Tandon as CBO to Drive Next Phase of Real Estate Expansion</title>
<link>https://brands.in/blogreach-group-ashish-tandon-chief-business-officer-real-estate-expansion</link>
<guid>https://brands.in/blogreach-group-ashish-tandon-chief-business-officer-real-estate-expansion</guid>
<description><![CDATA[ Reach Group appoints Ashish Tandon as Chief Business Officer. With experience at DLF, Tata Housing, Adani and Emaar, here&#039;s what this hire signals for Indian real estate brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e0b053c55f6.jpg" length="48612" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 17:04:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reach Group, Ashish Tandon, Chief Business Officer, real estate India, DLF, Tata Housing, Adani, Emaar, Harinder Singh Hora, real estate expansion, brand strategy, CBO appointment, Indian realty, market expansion, business leadership India</media:keywords>
</item>

<item>
<title>Cleartrip&amp;apos;s New Campaign Turns Booking Savings Into Permission to Splurge on Experiences</title>
<link>https://brands.in/blogcleartrip-bachao-udao-campaign-fcb-kinnect-travel-experience-marketing</link>
<guid>https://brands.in/blogcleartrip-bachao-udao-campaign-fcb-kinnect-travel-experience-marketing</guid>
<description><![CDATA[ Cleartrip&#039;s new FCB Kinnect campaign &#039;Cleartrip pe Bachao, Trip pe Udao!&#039; shifts from discount messaging to experience-led storytelling. Key lessons for Indian travel brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e0b0035c075.jpg" length="88178" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 16:39:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cleartrip campaign, FCB Kinnect, Cleartrip pe Bachao Trip pe Udao, travel marketing India, OTA advertising, experience-led marketing, Pallavi Saxena, Govind Bansal, Neville Shah, urban millennial travel, Gen Z travellers, Flipkart Cleartrip, travel brand India</media:keywords>
</item>

<item>
<title>Priya Mohan Joins JoulesToWatts as COO, Bringing VC Perspective to Enterprise AI Execution</title>
<link>https://brands.in/blogpriya-mohan-joulestoWatts-coo-enterprise-ai-gcc-transformation</link>
<guid>https://brands.in/blogpriya-mohan-joulestoWatts-coo-enterprise-ai-gcc-transformation</guid>
<description><![CDATA[ Priya Mohan joins JoulesToWatts as COO, bringing VC and enterprise AI expertise to India&#039;s largest GCC-focused transformation firm. Key implications for enterprise AI adoption. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e0aee791c8f.jpg" length="49986" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 15:12:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JoulesToWatts, Priya Mohan, COO appointment, GCC transformation India, enterprise AI, General Catalyst, Priti Sawant, AI consulting India, GCC ecosystem, venture capital operations, AI implementation, J2W, Vidyartha BYJU&#039;S, enterprise technology, AI execution</media:keywords>
</item>

<item>
<title>IPL 2026 Ad Recall Study: Why Creative Quality Is Beating Media Spend</title>
<link>https://brands.in/blogipl-2026-ad-recall-creative-effectiveness-cott-study</link>
<guid>https://brands.in/blogipl-2026-ad-recall-creative-effectiveness-cott-study</guid>
<description><![CDATA[ COTT&#039;s IPL 2026 study reveals creative quality beats media spend for ad recall. Tata Sierra leads with 8.3% recall on just 6.8% impressions. Key insights for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e09e66a42f4.jpg" length="70874" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 14:02:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL 2026 advertising, ad recall study, Chrome OTT COTT, Tata Sierra recall, creative effectiveness, recall efficiency, media spend India, Lloyd AC IPL, Campa Cola, Dr Pooja Shrivastava, GRP alternatives, brand recall, IPL marketing, advertising KPIs India</media:keywords>
</item>

<item>
<title>CREX Names Vishal Sharma as Head of Media Sales to Power Cricket Brand Partnerships</title>
<link>https://brands.in/blogcrex-vishal-sharma-head-media-sales-cricket-brand-partnerships</link>
<guid>https://brands.in/blogcrex-vishal-sharma-head-media-sales-cricket-brand-partnerships</guid>
<description><![CDATA[ CREX appoints Vishal Sharma as Head of Media Sales. Here&#039;s what this strategic hire means for cricket advertising and brand partnerships in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e08ee003e22.jpg" length="36707" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 13:45:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CREX media sales, Vishal Sharma CREX, cricket advertising India, digital sports platform, brand partnerships cricket, second screen cricket, IPL advertising, Purshottam Rawat CREX</media:keywords>
</item>

<item>
<title>HBO Max Is Now in India — And JioHotstar Just Became Your One&#45;Stop Premium Streaming Destination</title>
<link>https://brands.in/blogjiohotstar-hbo-max-india-warner-bros-discovery-partnership</link>
<guid>https://brands.in/blogjiohotstar-hbo-max-india-warner-bros-discovery-partnership</guid>
<description><![CDATA[ JioHotstar becomes India&#039;s exclusive HBO Max home in a landmark Warner Bros. Discovery deal. What this means for Indian viewers, brands, and the OTT market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e07b1c4ffff.jpg" length="119959" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 13:36:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar HBO Max, Warner Bros Discovery India, OTT streaming India, HBO Max India launch, JioHotstar partnership, premium streaming India, Euphoria Season 3 India, Harry Potter HBO series</media:keywords>
</item>

<item>
<title>PAI by Utopai Studios Gets 4K Upgrade That Could Change How Films Are Made</title>
<link>https://brands.in/blogutopai-studios-pai-4k-video-generation-ai-filmmaking</link>
<guid>https://brands.in/blogutopai-studios-pai-4k-video-generation-ai-filmmaking</guid>
<description><![CDATA[ Utopai Studios upgrades PAI with 4K video generation and an enhanced Story Agent. Here&#039;s what Indian filmmakers and brand content teams need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e07b0e49c94.jpg" length="69432" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 13:22:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Utopai Studios, PAI platform, 4K AI video, generative video, AI filmmaking, Story Agent, AI content production, OTT India, pre-visualisation, multimodal AI, film production tools, Indian content creators, Hollywood AI, Jie Yang, Zijian He</media:keywords>
</item>

<item>
<title>Digitale Wins Sun Bangla&amp;apos;s Digital Mandate — and the Brief Is to Make TV Cool Again Online</title>
<link>https://brands.in/blogdigitale-sun-bangla-digital-mandate-tv-audience-growth-2026</link>
<guid>https://brands.in/blogdigitale-sun-bangla-digital-mandate-tv-audience-growth-2026</guid>
<description><![CDATA[ Digitale wins Sun Bangla&#039;s digital mandate, building a digital-to-TV funnel through short-form content, influencer campaigns, and real-time engagement to grow regional viewership. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e07b04d573b.jpg" length="41164" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 12:59:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sun Bangla digital mandate, Digitale Lookad India, regional television digital strategy India, digital to TV funnel, Bengali channel marketing, Sun Bangla agency 2026</media:keywords>
</item>

<item>
<title>ABP Digital Promotes Ankit Gulati to Revenue Head — A Signal of Serious Digital Growth Intent</title>
<link>https://brands.in/blogabp-digital-ankit-gulati-revenue-head-digital-promotion-2026</link>
<guid>https://brands.in/blogabp-digital-ankit-gulati-revenue-head-digital-promotion-2026</guid>
<description><![CDATA[ ABP Digital promotes Ankit Gulati to Revenue Head — Digital, backing a media sales veteran with experience across TV, radio, and digital content to lead its commercial growth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e07afa00393.jpg" length="47668" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 12:49:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ABP Digital revenue head, Ankit Gulati ABP Digital, digital media sales India 2026, ABP Digital promotion, Indian digital publishing leadership, media monetisation India</media:keywords>
</item>

<item>
<title>Sandeep Sharma Retires from R K Swamy Media Group After 14 Years — But Is Far from Done</title>
<link>https://brands.in/blogsandeep-sharma-retires-rk-swamy-media-group-2026</link>
<guid>https://brands.in/blogsandeep-sharma-retires-rk-swamy-media-group-2026</guid>
<description><![CDATA[ Sandeep Sharma retires as Head of R K Swamy Media Group after 14 years, continuing as Senior Consultant while exploring an AI SaaS entrepreneurial venture next. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e07aed4985f.jpg" length="44734" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 12:27:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sandeep Sharma R K Swamy, R K Swamy Media Group leadership, Indian media industry retirement 2026, media advertising veteran India, AI SaaS media entrepreneur, MRUC board member</media:keywords>
</item>

<item>
<title>Sony LIV Poaches Netflix&amp;apos;s Marketing Director to Lead Its Next Growth Chapter</title>
<link>https://brands.in/blogsonyliv-prashant-iyer-head-marketing-netflix-appointment-2026</link>
<guid>https://brands.in/blogsonyliv-prashant-iyer-head-marketing-netflix-appointment-2026</guid>
<description><![CDATA[ Sony LIV appoints Prashant Iyer, former Netflix India Marketing Director, as Head of Marketing — a transformative hire signalling a bold new digital push for the OTT platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e073bb1a4f8.jpg" length="35377" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 12:10:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sony LIV Head of Marketing, Prashant Iyer Sony LIV, Netflix India marketing director, OTT marketing India 2026, streaming platform marketing leadership, Sony LIV Netflix</media:keywords>
</item>

<item>
<title>BajajCapital Insurance Bets on an AI&#45;First Marketing Leader to Close India&amp;apos;s Insurance Trust Gap</title>
<link>https://brands.in/blogbajajcapital-insurance-anuj-saraf-svp-head-marketing-appointment</link>
<guid>https://brands.in/blogbajajcapital-insurance-anuj-saraf-svp-head-marketing-appointment</guid>
<description><![CDATA[ BajajCapital Insurance appoints Anuj Saraf as SVP &amp; Head of Marketing, bringing AI-first ambitions and cross-sector brand expertise to close India&#039;s insurance trust gap. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e06fe1dad01.jpg" length="50502" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 11:51:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BajajCapital Insurance marketing head, Anuj Saraf BajajCapital, insurance marketing India 2026, AI-first marketing insurance, ACKO marketing leader, financial services brand strategy India</media:keywords>
</item>

<item>
<title>FICCI Names Anant Swarup as Secretary General in a Policy&#45;Heavyweight Appointment</title>
<link>https://brands.in/blogficci-anant-swarup-secretary-general-appointment-2026</link>
<guid>https://brands.in/blogficci-anant-swarup-secretary-general-appointment-2026</guid>
<description><![CDATA[ FICCI appoints Anant Swarup as Secretary General from April 2026, bringing 30+ years of trade policy, WTO negotiation, and infrastructure expertise to India&#039;s apex industry body. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e06fd5e0178.jpg" length="68303" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 11:29:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FICCI Secretary General 2026, Anant Swarup FICCI, Indian trade policy leadership, FICCI appointment April 2026, India FTA negotiations, apex industry body India</media:keywords>
</item>

<item>
<title>PRCI Delhi Gets a New Chairman: Baldev Raj&amp;apos;s Appointment Is a Signal, Not Just a Succession</title>
<link>https://brands.in/blogprci-delhi-baldev-raj-chairman-appointment-ai-communications</link>
<guid>https://brands.in/blogprci-delhi-baldev-raj-chairman-appointment-ai-communications</guid>
<description><![CDATA[ PRCI Delhi appoints Baldev Raj as Chairman in a fast-track transition, launching an AI ethics framework and C-suite advisory agenda to future-proof India&#039;s PR profession. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e06fcadd301.jpg" length="50445" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 11:21:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PRCI Delhi chairman, Baldev Raj PRCI, public relations India 2026, AI ethics communications, PR industry leadership India, Prius Communications</media:keywords>
</item>

<item>
<title>NDTV Appoints Siddharth Raj Dengre as Head of Digital Commerce in a Strategic Media&#45;Commerce Play</title>
<link>https://brands.in/blogndtv-siddharth-raj-dengre-head-digital-commerce-appointment</link>
<guid>https://brands.in/blogndtv-siddharth-raj-dengre-head-digital-commerce-appointment</guid>
<description><![CDATA[ NDTV appoints Siddharth Raj Dengre as Head of Digital Commerce, signalling a bold push into media-commerce convergence backed by 12+ years of platform expertise. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e06fc52454d.jpg" length="47381" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 10:59:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NDTV digital commerce, Siddharth Raj Dengre NDTV, media commerce India, NDTV appointment 2026, digital media monetisation India, creator commerce strategy</media:keywords>
</item>

<item>
<title>JK Tyre &amp;amp; Industries Names Mandar Deo as President — India in a High&#45;Stakes Leadership Move</title>
<link>https://brands.in/blogjk-tyre-mandar-deo-president-india-appointment</link>
<guid>https://brands.in/blogjk-tyre-mandar-deo-president-india-appointment</guid>
<description><![CDATA[ JK Tyre appoints Mandar Deo, former Exide Energy CEO, as President — India. A strategic leadership hire signalling growth ambitions in India&#039;s evolving auto sector. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e0658b67873.jpg" length="32137" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 10:09:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JK Tyre appointment, Mandar Deo JK Tyre, President India JK Tyre, Indian tyre industry leadership, Exide Energy CEO, automotive brand strategy India</media:keywords>
</item>

<item>
<title>Paragon Footwear Taps Into Relatable Shopping Moments for Women&amp;apos;s Collection Campaign</title>
<link>https://brands.in/blogparagon-footwear-womens-collection-campaign-turmeriq</link>
<guid>https://brands.in/blogparagon-footwear-womens-collection-campaign-turmeriq</guid>
<description><![CDATA[ Paragon Footwear launches a relatable women&#039;s collection campaign by Turmeriq, using everyday shopping humour and a QR cashback feature across 7 languages. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69e0630f1d144.jpg" length="29022" type="image/jpeg"/>
<pubDate>Thu, 16 Apr 2026 09:48:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Paragon Footwear campaign, women&#039;s footwear India, Turmeriq, relatable advertising India, footwear marketing campaign 2026, QR cashback retail</media:keywords>
</item>

<item>
<title>Santoor Remixes Sandalwood for a New Generation With Sreeleela and a Bold New Campaign</title>
<link>https://brands.in/blogsantoor-shower-gels-sreeleela-sandalwood-ka-remix-campaign</link>
<guid>https://brands.in/blogsantoor-shower-gels-sreeleela-sandalwood-ka-remix-campaign</guid>
<description><![CDATA[ Santoor Shower Gels launches &#039;Sandalwood Ka Remix&#039; campaign with Sreeleela as brand ambassador. Discover what this Ogilvy-crafted campaign means for heritage FMCG brands in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df798bbfbca.jpg" length="67948" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 18:00:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Santoor Shower Gels, Sandalwood Ka Remix, Sreeleela brand ambassador, Wipro Consumer Care, Ogilvy campaign, sandalwood body wash India, heritage FMCG India, personal care campaign, shower gel India, Santoor campaign 2026</media:keywords>
</item>

<item>
<title>PV Sindhu, Harmanpreet Kaur, and PUMA Turn Bengaluru Into India&amp;apos;s Biggest HYROX Moment Yet</title>
<link>https://brands.in/blogpuma-hyrox-bengaluru-pv-sindhu-harmanpreet-kaur-fitness-race</link>
<guid>https://brands.in/blogpuma-hyrox-bengaluru-pv-sindhu-harmanpreet-kaur-fitness-race</guid>
<description><![CDATA[ PV Sindhu competes and Harmanpreet Kaur supports at PUMA x HYROX Bengaluru, which records 8,200+ participants and 166% growth. Here&#039;s what this fitness event means for Indian sports marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df799bf26ec.jpg" length="83025" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 17:50:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PUMA HYROX India, PV Sindhu HYROX, Harmanpreet Kaur PUMA, HYROX Bengaluru, hybrid fitness race India, participative sport India, PUMA India marketing, fitness event Bengaluru, HYROX Deviate NITRO, sports marketing India</media:keywords>
</item>

<item>
<title>JACK&amp;amp;JONES Spring Summer &amp;apos;26 Goes Beyond Fashion With a Three&#45;Chapter Cultural Campaign</title>
<link>https://brands.in/blogjack-and-jones-spring-summer-26-campaign-music-rush-travel</link>
<guid>https://brands.in/blogjack-and-jones-spring-summer-26-campaign-music-rush-travel</guid>
<description><![CDATA[ JACK&amp;JONES Spring Summer &#039;26 campaign spans Music, Rush, and Travel chapters, rooted in Indian indie culture. Here&#039;s what marketers can learn from this youth-first fashion strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df7983ca33e.jpg" length="90521" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 17:44:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JACK&amp;JONES SS26, Spring Summer 26 campaign, indie music fashion India, youth fashion campaign, UN40 festival, denim collection India, fashion marketing India, cultural brand campaign, Wazir Patar, music and fashion</media:keywords>
</item>

<item>
<title>Coca&#45;Cola&amp;apos;s &amp;apos;Halftime&amp;apos; Campaign With Diljit and Janhvi Finds Magic in Everyday Pauses</title>
<link>https://brands.in/blogcoca-cola-india-halftime-campaign-diljit-dosanjh-janhvi-kapoor</link>
<guid>https://brands.in/blogcoca-cola-india-halftime-campaign-diljit-dosanjh-janhvi-kapoor</guid>
<description><![CDATA[ Coca-Cola India&#039;s Halftime campaign with Diljit Dosanjh and Janhvi Kapoor redefines everyday breaks as moments of reconnection. Here&#039;s what Indian marketers can learn from it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df6fee9dc4e.jpg" length="69611" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 17:34:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Coca-Cola India campaign, Halftime campaign, Diljit Dosanjh Coca-Cola, Janhvi Kapoor campaign, VML India, WPP Open X, FMCG advertising India, micro-moment marketing, beverage brand campaign, celebrity brand campaign India</media:keywords>
</item>

<item>
<title>Sebamed&amp;apos;s &amp;apos;Dab Dab No More&amp;apos; Turns Oily Skin Frustration Into Summer&amp;apos;s Smartest Campaign</title>
<link>https://brands.in/blogsebamed-dab-dab-no-more-campaign-leo-india-oily-skin</link>
<guid>https://brands.in/blogsebamed-dab-dab-no-more-campaign-leo-india-oily-skin</guid>
<description><![CDATA[ Sebamed&#039;s Dab Dab No More campaign by Leo India uses humour to tackle oily skin this summer. Here&#039;s what Indian marketers can learn from this insight-led skincare campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df6fe6d3a12.jpg" length="55727" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 17:11:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sebamed campaign, Dab Dab No More, Leo India, oily skin skincare, summer skincare India, Sebamed Gentle Facial Cleanser, pH 5.5 skincare, skincare advertising India, FMCG campaign, humour in advertising</media:keywords>
</item>

<item>
<title>Pocketful Names Prateek Singh CEO to Power Its Next Growth Leap</title>
<link>https://brands.in/blogpocketful-prateek-singh-ceo-appointment-fintech-india</link>
<guid>https://brands.in/blogpocketful-prateek-singh-ceo-appointment-fintech-india</guid>
<description><![CDATA[ Pocketful appoints Prateek Singh as CEO to scale India&#039;s retail investing platform. Explore what this leadership move means for fintech growth and digital investing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df6fe3110e5.jpg" length="54841" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 17:00:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pocketful, Prateek Singh, CEO appointment, discount brokerage India, fintech leadership, Bajaj Broking, Pace Group, digital investing, retail investors, Pocketful GPT, zero brokerage, Indian capital markets, wealth tech, investment platform India</media:keywords>
</item>

<item>
<title>Brandman Retail Bets Big on Devendra Singh Negi as New CEO</title>
<link>https://brands.in/blogbrandman-retail-devendra-singh-negi-ceo-appointment</link>
<guid>https://brands.in/blogbrandman-retail-devendra-singh-negi-ceo-appointment</guid>
<description><![CDATA[ Brandman Retail appoints Devendra Singh Negi as CEO after NSE listing. Discover what his 28-year retail career means for India&#039;s sports and lifestyle brand landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df6c522e315.jpg" length="55805" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 16:48:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Brandman Retail, Devendra Singh Negi, CEO appointment, sports retail India, NSE listing, international brand distribution, omni-channel retail, retail leadership, lifestyle brands India, Tata CLiQ, HOKA India launch, Arun Malhotra</media:keywords>
</item>

<item>
<title>Shagun Seda Set to Join Apple India as Head of Marketing Communications After High&#45;Profile JioStar Exit</title>
<link>https://brands.in/blogshagun-seda-apple-india-head-marketing-communications-jiostar-exit</link>
<guid>https://brands.in/blogshagun-seda-apple-india-head-marketing-communications-jiostar-exit</guid>
<description><![CDATA[ Shagun Seda set to join Apple India as Head of Marketing Communications after high-profile JioStar exit. Former Netflix India leader brings billion-viewer IPL experience to Apple. Full story on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df42aaf1dc6.jpg" length="70667" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 16:30:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shagun Seda, Apple India, Head Marketing Communications, JioStar, Netflix India, IPL 2025 marketing, Viacom18 Star India, technology brand India, premium marketing leadership, DDB Mudra, TBWA India, MullenLowe Lintas, Apple India 2026</media:keywords>
</item>

<item>
<title>FirstClub&amp;apos;s &amp;apos;If It&amp;apos;s Not Good, It&amp;apos;s Not Here&amp;apos; Campaign Puts Children in Charge of India&amp;apos;s Food Quality Conversation</title>
<link>https://brands.in/blogfirstclub-if-its-not-good-its-not-here-campaign-kraantikari-kids-conscious-eating</link>
<guid>https://brands.in/blogfirstclub-if-its-not-good-its-not-here-campaign-kraantikari-kids-conscious-eating</guid>
<description><![CDATA[ FirstClub launches &#039;If It&#039;s Not Good, It&#039;s Not Here&#039; campaign featuring Kraantikari Kids to drive conscious food choices in India. Full creative and strategy breakdown on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df5f0b42388.jpg" length="70676" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 16:15:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FirstClub, If It&#039;s Not Good It&#039;s Not Here, Kraantikari Kids, conscious eating India, food quality campaign, Folklore agency, ingredient transparency, grocery platform marketing, mindful consumption, Ayyappan R, brand campaign 2026, clean eating India</media:keywords>
</item>

<item>
<title>Furlenco Brings Back Varun Krishnakumar as VP – Product &amp;amp; Technology to Power Rs. 1,000 Crore Growth Ambition</title>
<link>https://brands.in/blogfurlenco-varun-krishnakumar-vp-product-technology-ai-growth</link>
<guid>https://brands.in/blogfurlenco-varun-krishnakumar-vp-product-technology-ai-growth</guid>
<description><![CDATA[ Furlenco appoints Varun Krishnakumar as VP — Product and Technology to lead AI-first platform growth toward Rs. 1,000 crore revenue target. Full analysis and profile on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df3ea3c3ff8.jpg" length="53899" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 15:14:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Varun Krishnakumar, Furlenco, VP Product Technology, furniture rental India, AI platform innovation, IIM Kolkata, edtech AI, Furlenco revenue growth, consumer lifestyle brand, product leadership 2026, technology transformation India</media:keywords>
</item>

<item>
<title>Network18 Names Mihir Bhatt Chief Content Officer of News18 Studios in Major Leadership Move</title>
<link>https://brands.in/blognetwork18-mihir-bhatt-chief-content-officer-news18-studios</link>
<guid>https://brands.in/blognetwork18-mihir-bhatt-chief-content-officer-news18-studios</guid>
<description><![CDATA[ Network18 appoints Mihir Bhatt as Chief Content Officer for News18 Studios. Former Times Network and Zee Business leader to head Studios execution and revenue verticals. Full analysis on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df348b2f3b9.jpg" length="32669" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 13:45:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mihir Bhatt, Network18, News18 Studios, Chief Content Officer, Times Network, India Economic Conclave, Times Now Summit, branded content India, media leadership 2026, Zee Business, OTT content strategy, S Shivakumar</media:keywords>
</item>

<item>
<title>Sony Pictures Networks India Adds Indian Football League Rights to Build India&amp;apos;s Most Complete Football Ecosystem</title>
<link>https://brands.in/blogsony-pictures-networks-india-indian-football-league-rights-2025-26</link>
<guid>https://brands.in/blogsony-pictures-networks-india-indian-football-league-rights-2025-26</guid>
<description><![CDATA[ Sony Pictures Networks India acquires Indian Football League rights for 2025–26, completing a football portfolio spanning IFL, ISL, UCL, Bundesliga and UEFA EURO 2028. Full analysis on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df347eb2a21.jpg" length="26166" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 13:17:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sony Pictures Networks India, Indian Football League, SPNI football rights, IFL broadcast, Indian Super League, UEFA Champions League, Sony Sports, domestic football India, All India Football Federation, sports broadcasting 2026, Home of Football</media:keywords>
</item>

<item>
<title>Ravikant Sabnavis Exits AHA After Three Years of Steering a Regional OTT Turnaround</title>
<link>https://brands.in/blogravikant-sabnavis-exits-aha-ceo-arha-media-regional-ott-turnaround</link>
<guid>https://brands.in/blogravikant-sabnavis-exits-aha-ceo-arha-media-regional-ott-turnaround</guid>
<description><![CDATA[ Ravikant Sabnavis steps down as AHA CEO after a three-year financial turnaround at Arha Media. No successor named yet. Full career profile and industry analysis on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df27e9770dc.jpg" length="42829" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 13:00:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ravikant Sabnavis, AHA OTT, Arha Media Broadcasting, regional OTT India, CEO exit, Telugu Tamil streaming, OTT leadership transition, media turnaround 2026, Kingfisher Airlines, regional streaming platform, AHA platform India</media:keywords>
</item>

<item>
<title>Publicis Conseil and AXA Rule the ACT Good Report 2026 — And India Makes the Top Five</title>
<link>https://brands.in/blogpublicis-conseil-axa-act-good-report-2026-india-times-of-india</link>
<guid>https://brands.in/blogpublicis-conseil-axa-act-good-report-2026-india-times-of-india</guid>
<description><![CDATA[ Publicis Conseil and AXA top the ACT Good Report 2026. India ranks fourth globally with Times of India&#039;s Ink of Democracy campaign finishing second. Full analysis on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df27d97742d.jpg" length="35357" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 12:35:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ACT Good Report 2026, Publicis Conseil, AXA, Three Words for AXA, Ink of Democracy, Times of India, Havas Worldwide India, purpose-led creativity, WARC rankings, social good advertising, France creative country, India global rankings 2026</media:keywords>
</item>

<item>
<title>JK Tyre &amp;amp; Industries Appoints Mandar Deo as President – India to Drive Next Growth Phase</title>
<link>https://brands.in/blogjk-tyre-industries-mandar-deo-president-india-appointment</link>
<guid>https://brands.in/blogjk-tyre-industries-mandar-deo-president-india-appointment</guid>
<description><![CDATA[ JK Tyre appoints Mandar Deo as President – India. Former Exide Energy CEO and Cummins veteran brings two decades of industrial leadership to drive JK Tyre&#039;s next growth phase. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df23247ae55.jpg" length="31857" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 12:17:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mandar Deo, JK Tyre Industries, President India, Exide Energy Solutions, Cummins India, tyre industry leadership, automotive India 2026, EV tyre strategy, Raghupati Singhania, industrial appointment, Pennsylvania State University, Delhi leadership</media:keywords>
</item>

<item>
<title>KFC India Gets a New CMO: Suhayl Limbada Takes the Helm to Shape Marketing for 1.4 Billion</title>
<link>https://brands.in/blogkfc-india-suhayl-limbada-chief-marketing-officer-cmo-appointment</link>
<guid>https://brands.in/blogkfc-india-suhayl-limbada-chief-marketing-officer-cmo-appointment</guid>
<description><![CDATA[ KFC India appoints Suhayl Limbada as Chief Marketing Officer. Former KFC Thailand CMO brings global QSR marketing expertise to India&#039;s 1.4 billion consumer market. Full story on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df23188effc.jpg" length="44138" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 12:00:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Suhayl Limbada, KFC India CMO, chief marketing officer, QSR marketing India, KFC Thailand, Mondelēz International, Kraft Foods, fast food brand strategy, KFC franchise India, restaurant marketing 2026, QSR leadership appointment</media:keywords>
</item>

<item>
<title>iNova Pharmaceuticals Names Sarvesh Sahni Marketing Director for Skincare and Women&amp;apos;s Health Across AMENA</title>
<link>https://brands.in/bloginova-pharmaceuticals-sarvesh-sahni-marketing-director-skincare-womens-health-amena</link>
<guid>https://brands.in/bloginova-pharmaceuticals-sarvesh-sahni-marketing-director-skincare-womens-health-amena</guid>
<description><![CDATA[ iNova Pharmaceuticals appoints Sarvesh Sahni as Marketing Director for Skincare and Women&#039;s Health across AMENA. Betadine, Dermaveen, Acne-Aid portfolio strategy on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df2313c5523.jpg" length="43351" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 11:45:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sarvesh Sahni, iNova Pharmaceuticals, Betadine, Dermaveen, Acne-Aid, AMENA region, marketing director, Kenvue, Johnson and Johnson, skincare marketing, women&#039;s health brands, pharmaceutical marketing 2026, Singapore leadership</media:keywords>
</item>

<item>
<title>VIPShaadi Brings in Ritika Gupta as Director of Marketing to Power Premium Matrimony Growth</title>
<link>https://brands.in/blogvipshaadi-ritika-gupta-director-marketing-premium-matrimony</link>
<guid>https://brands.in/blogvipshaadi-ritika-gupta-director-marketing-premium-matrimony</guid>
<description><![CDATA[ VIPShaadi appoints Ritika Gupta as Director of Marketing to lead growth strategy in India&#039;s premium matrimony segment. Full profile and industry analysis on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df1ca35f22d.jpg" length="39365" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 11:23:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ritika Gupta, VIPShaadi, Shaadi.com, Director Marketing, premium matrimony India, performance marketing, StayVista, digital marketing leadership, matrimony platform strategy, growth marketing 2026, Kalkifashion, brand appointment India</media:keywords>
</item>

<item>
<title>Preeti S Nayyar Closes a Defining Chapter at Universal Music Group After Eight&#45;Plus Years</title>
<link>https://brands.in/blogpreeti-s-nayyar-exits-universal-music-group-umg-for-brands-india</link>
<guid>https://brands.in/blogpreeti-s-nayyar-exits-universal-music-group-umg-for-brands-india</guid>
<description><![CDATA[ Preeti S Nayyar exits Universal Music Group after 8+ years as SVP, UMG For Brands India. Now advising Billboard India. Full career breakdown on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df1c97dd140.jpg" length="50149" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 11:02:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Preeti S Nayyar, Universal Music Group India, UMG For Brands, Billboard India, music brand marketing, SVP exit, entertainment marketing India, leadership transition, music marketing 2026, brand solutions, South Asia music industry</media:keywords>
</item>

<item>
<title>Publicis Groupe Posts 6.4% Organic Growth in Q1 2026, Holds Firm on Full&#45;Year Guidance</title>
<link>https://brands.in/blogpublicis-groupe-q1-2026-organic-growth-india-performance</link>
<guid>https://brands.in/blogpublicis-groupe-q1-2026-organic-growth-india-performance</guid>
<description><![CDATA[ Publicis Groupe reports 6.4% organic growth in Q1 2026, with India delivering 11.7%. Full-year guidance reaffirmed. Read the complete breakdown on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df1c907509e.jpg" length="31818" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 10:40:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Publicis Groupe, Q1 2026 results, organic revenue growth, Publicis India, holding group performance, AI marketing services, 160over90 acquisition, Arthur Sadoun, Adge.AI, APAC growth, integrated marketing 2026, advertising holding group</media:keywords>
</item>

<item>
<title>Tetmosol Taps Pankaj Tripathi to Champion Skin Infection Solutions in India</title>
<link>https://brands.in/blogtetmosol-pankaj-tripathi-brand-ambassador-skin-infection-expert-solution</link>
<guid>https://brands.in/blogtetmosol-pankaj-tripathi-brand-ambassador-skin-infection-expert-solution</guid>
<description><![CDATA[ Tetmosol appoints Pankaj Tripathi as brand ambassador and repositions as India&#039;s skin infection expert solution. Read the full brand strategy breakdown on brands.in. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df175baa796.jpg" length="99614" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 10:26:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tetmosol, Pankaj Tripathi, Piramal Consumer Healthcare, skin infection expert solution, brand ambassador India, prickly heat powder, medicated skincare India, Tetmosol campaign 2026, consumer healthcare marketing, efficacy skincare, Skin Infection ka Expert Solution</media:keywords>
</item>

<item>
<title>HELL Energy Drink Bets Big on dentsu India for Integrated Marketing Push</title>
<link>https://brands.in/bloghell-energy-drink-dentsu-india-integrated-marketing-partner</link>
<guid>https://brands.in/bloghell-energy-drink-dentsu-india-integrated-marketing-partner</guid>
<description><![CDATA[ HELL Energy Drink appoints dentsu India as integrated marketing partner covering creative, media and PR. Here&#039;s what this mandate means for Indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69df157a95d62.jpg" length="52666" type="image/jpeg"/>
<pubDate>Wed, 15 Apr 2026 10:05:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HELL Energy Drink, dentsu India, integrated marketing partner, agency mandate India, Carat media, Dentsu Creative Isobar, energy drink brand strategy, multi-agency pitch, Mumbai agency, brand communications India, IMC partner 2026, HELL Energy India</media:keywords>
</item>

<item>
<title>Brandman Retail Appoints Devendra Singh Negi as CEO After NSE Listing Milestone</title>
<link>https://brands.in/blogbrandman-retail-devendra-singh-negi-ceo-appointment-nse-listing</link>
<guid>https://brands.in/blogbrandman-retail-devendra-singh-negi-ceo-appointment-nse-listing</guid>
<description><![CDATA[ Brandman Retail appoints Devendra Singh Negi as CEO post NSE listing — 28 years of Nike, Tata CLiQ, and Reliance Retail experience to drive India&#039;s sports retail expansion. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69de3148ead24.jpg" length="59233" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 18:04:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Brandman Retail, Devendra Singh Negi, CEO appointment, NSE listing, sports retail India, international lifestyle brands, omnichannel retail, Tata CLiQ, Nike India, quick commerce retail</media:keywords>
</item>

<item>
<title>The Script Room Adds Shivani Gairola as Executive Creative Consultant in Its Eighth Year</title>
<link>https://brands.in/blogscript-room-shivani-gairola-executive-creative-consultant-appointment</link>
<guid>https://brands.in/blogscript-room-shivani-gairola-executive-creative-consultant-appointment</guid>
<description><![CDATA[ The Script Room appoints Shivani Gairola as Executive Creative Consultant in year eight — formalising a four-year creative partnership as the agency scales its storytelling ambition. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69de2aa27774a.jpg" length="47138" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 17:50:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Script Room, Shivani Gairola, Executive Creative Consultant, independent advertising agency India, creative leadership, MICA alumna, Leo Burnett Mumbai, storytelling agency, Ayyappan Raj, Indian advertising</media:keywords>
</item>

<item>
<title>Blue Dart Chairman Prakash Apte Steps Down on Health Grounds, Board Restructuring Underway</title>
<link>https://brands.in/blogblue-dart-chairman-prakash-apte-resignation-board-restructuring</link>
<guid>https://brands.in/blogblue-dart-chairman-prakash-apte-resignation-board-restructuring</guid>
<description><![CDATA[ Blue Dart Chairman Prakash Apte resigns on health grounds — board restructuring underway as five key committees face reconstitution at India&#039;s top logistics brand. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69de2125c71b2.jpg" length="43128" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 17:46:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Blue Dart Express, Prakash Apte, chairman resignation, board restructuring, independent director India, logistics brand governance, SEBI compliance, corporate leadership, DHL India, audit committee reconstitution</media:keywords>
</item>

<item>
<title>BharatPe Founder Shashvat Nakrani Steps Back from Operations, Eyes IPO from the Boardroom</title>
<link>https://brands.in/blogbharatpe-shashvat-nakrani-strategic-advisor-ipo-transition</link>
<guid>https://brands.in/blogbharatpe-shashvat-nakrani-strategic-advisor-ipo-transition</guid>
<description><![CDATA[ BharatPe founder Shashvat Nakrani transitions to Strategic Advisor from May 2026 — stays invested as largest shareholder while focusing on IPO and long-term growth strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69de211c56375.jpg" length="52059" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 17:22:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BharatPe, Shashvat Nakrani, Strategic Advisor, fintech India, BharatPe IPO, founder transition, startup leadership, COO to advisor, Indian fintech growth, operating revenue FY25</media:keywords>
</item>

<item>
<title>Wagh Bakri Tea Group Appoints Tushar Tripathi as CEO in Strategic Leadership Transition</title>
<link>https://brands.in/blogwagh-bakri-tea-group-tushar-tripathi-ceo-appointment</link>
<guid>https://brands.in/blogwagh-bakri-tea-group-tushar-tripathi-ceo-appointment</guid>
<description><![CDATA[ Wagh Bakri Tea Group appoints Tushar Tripathi as CEO after 17 years — an internal succession that signals operational strength as India&#039;s tea market heats up. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69de1e24aa453.jpg" length="61276" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 16:58:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wagh Bakri Tea Group, Tushar Tripathi, CEO appointment, FMCG leadership India, packaged tea market, tea industry India, internal succession, supply chain leadership, brand strategy, Ahmedabad FMCG</media:keywords>
</item>

<item>
<title>Milind Soman and Bluetyga Redefine Sun Protection with a Wearable Sunscreen Jacket</title>
<link>https://brands.in/blogbluetyga-sunscreen-jacket-milind-soman-campaign</link>
<guid>https://brands.in/blogbluetyga-sunscreen-jacket-milind-soman-campaign</guid>
<description><![CDATA[ Bluetyga launches India&#039;s first Sunscreen Jacket with Milind Soman — UPF 50+ protection redefined as functional fashion for urban consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69de1cc135c21.jpg" length="41939" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 16:23:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bluetyga, Sunscreen Jacket, Milind Soman, UPF 50+, functional fashion, sun protection apparel, performance wear India, wearable sunscreen, urban lifestyle brand, campaign launch 2025</media:keywords>
</item>

<item>
<title>VR Global Media Raises $250 Million to Build India&amp;apos;s First Global Entertainment Powerhouse</title>
<link>https://brands.in/blogvr-global-media-250-million-capital-indian-entertainment</link>
<guid>https://brands.in/blogvr-global-media-250-million-capital-indian-entertainment</guid>
<description><![CDATA[ VR Global Media launches a $250 million capital program to scale Indian entertainment globally. Here&#039;s what it means for brands, investors, and the future of film financing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddf48f00580.jpg" length="23220" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 14:07:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VR Global Media, $250 million entertainment funding, UV Creations, Indian film financing, entertainment capital program, Ravi Shankar Shastri, Vikram Srinivas Reddy, global entertainment platform, film production India, creative economy fintech, Saaho, Vishwambhara, Singapore media company, institutional entertainment investment</media:keywords>
</item>

<item>
<title>JSW Sports Wins 3&#45;Year Bengal Pro T20 League Mandate: A Game&#45;Changer for Domestic Cricket Commerce</title>
<link>https://brands.in/blogjsw-sports-bengal-pro-t20-league-mandate-commercial-marketing-operations</link>
<guid>https://brands.in/blogjsw-sports-bengal-pro-t20-league-mandate-commercial-marketing-operations</guid>
<description><![CDATA[ JSW Sports secures a 3-year mandate to manage Bengal Pro T20 League&#039;s commercials, marketing and operations — here&#039;s what it means for Indian sports brand partnerships. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddf48095344.jpg" length="89119" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 13:45:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JSW Sports, Bengal Pro T20 League, Cricket Association of Bengal, Sourav Ganguly, sports sponsorship India, domestic T20 league, Divyanshu Singh, cricket marketing India, sports commerce 2026, regional cricket franchise India</media:keywords>
</item>

<item>
<title>Palki Sharma Teases &amp;apos;India Global Review&amp;apos; — What&amp;apos;s Her Next Big Move?</title>
<link>https://brands.in/blogpalki-sharma-india-global-review-network18-exit</link>
<guid>https://brands.in/blogpalki-sharma-india-global-review-network18-exit</guid>
<description><![CDATA[ Palki Sharma teases India Global Review after Network18 exit. What her next move means for Indian digital media and brand partnership opportunities. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddf0ba55629.jpg" length="86870" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 13:31:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Palki Sharma, India Global Review, IGR, Network18, Firstpost, Vantage, WION, Gravitas, digital media India, independent journalism, news anchor, media venture, anchor-led platform, Indian media industry</media:keywords>
</item>

<item>
<title>Casio India&amp;apos;s Baisakhi Campaign Reminds Us That the Best Moments Are the Ones We Almost Missed</title>
<link>https://brands.in/blogcasio-india-baisakhi-campaign-ltp-sn6-watch-series-moments-that-matter</link>
<guid>https://brands.in/blogcasio-india-baisakhi-campaign-ltp-sn6-watch-series-moments-that-matter</guid>
<description><![CDATA[ Casio India&#039;s Baisakhi campaign for the LTP-SN6 watch series blends cultural authenticity with emotional storytelling — here&#039;s what Indian brand marketers can learn from it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddd8703123a.jpg" length="93000" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 13:15:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Casio India, Baisakhi campaign, LTP-SN6 series, festive marketing India, Casio watches India, Takuto Kimura, analogue watch India, making moments that matter, festive brand campaign 2026, Indian festive advertising</media:keywords>
</item>

<item>
<title>Sameer Nair Exits Applause Entertainment: The End of an Era in India&amp;apos;s Premium Content Story</title>
<link>https://brands.in/blogsameer-nair-exits-applause-entertainment-ceo-india-ott-content</link>
<guid>https://brands.in/blogsameer-nair-exits-applause-entertainment-ceo-india-ott-content</guid>
<description><![CDATA[ Sameer Nair steps down as CEO of Applause Entertainment after a decade — what this leadership exit signals for India&#039;s OTT content and streaming landscape in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddcb4c32280.jpg" length="33784" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 13:05:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sameer Nair, Applause Entertainment, CEO exit India, OTT content studio, Aditya Birla Group, India streaming landscape, premium content India, Kaun Banega Crorepati, media leadership transition, Indian entertainment industry 2026</media:keywords>
</item>

<item>
<title>MS Dhoni Joins Cars24&amp;apos;s Crashfree India as Goodwill Ambassador</title>
<link>https://brands.in/blogms-dhoni-cars24-crashfree-india-goodwill-ambassador</link>
<guid>https://brands.in/blogms-dhoni-cars24-crashfree-india-goodwill-ambassador</guid>
<description><![CDATA[ MS Dhoni joins Cars24&#039;s Crashfree India as Goodwill Ambassador. Here&#039;s what this road safety move means for Indian brands and cause-led marketing strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddcb3a17761.jpg" length="68237" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 12:34:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MS Dhoni, Cars24, Crashfree India, road safety India, brand ambassador, cause marketing, Indian roads, traffic fatalities, Vikram Chopra, used car platform, road safety campaign, youth fatalities, responsible mobility, brand responsibility</media:keywords>
</item>

<item>
<title>Reel Se Real Star: How Birla Studios and Vi Are Rewriting India&amp;apos;s Talent Discovery Playbook</title>
<link>https://brands.in/blogreel-se-real-star-birla-studios-vi-mobile-talent-discovery-india</link>
<guid>https://brands.in/blogreel-se-real-star-birla-studios-vi-mobile-talent-discovery-india</guid>
<description><![CDATA[ Birla Studios and Vi launch Reel Se Real Star — India&#039;s first mobile-first acting talent discovery platform democratising cinema access for 200 million users nationwide. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddcb3536b76.jpg" length="44999" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 12:02:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reel Se Real Star, Birla Studios, Vodafone Idea Vi, mobile talent discovery India, acting talent platform, Ananya Birla, Abhijit Kishore, entertainment industry India, talent hunt 2026, democratising cinema India</media:keywords>
</item>

<item>
<title>Vikram Vijay Chandan Exits Sony Pictures Networks India After 16 Years: A Leadership Transition Worth Noting</title>
<link>https://brands.in/blogvikram-vijay-chandan-exits-sony-pictures-networks-india-vp-sales</link>
<guid>https://brands.in/blogvikram-vijay-chandan-exits-sony-pictures-networks-india-vp-sales</guid>
<description><![CDATA[ Vikram Vijay Chandan exits Sony Pictures Networks India after 16 years as VP of Sales — what this leadership transition means for Indian broadcast media. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddcb34ef893.jpg" length="38490" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 10:52:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vikram Vijay Chandan, Sony Pictures Networks India, VP Sales exit, broadcast media India, SPNI leadership change, media sales executive, affiliate partnerships, North India distribution, IMT Ghaziabad, Indian media industry 2026</media:keywords>
</item>

<item>
<title>SuperStuff.ai Appoints Sonia Khurana as COO: Why This Hire Is a Turning Point for AI&#45;Powered Marketing in India</title>
<link>https://brands.in/blogsuperstuff-ai-sonia-khurana-coo-partner-ai-marketing-india</link>
<guid>https://brands.in/blogsuperstuff-ai-sonia-khurana-coo-partner-ai-marketing-india</guid>
<description><![CDATA[ SuperStuff.ai appoints ex-Digitas COO Sonia Khurana as COO and Partner — here&#039;s what this hire means for AI-powered marketing discovery in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddc30e1b65b.jpg" length="47925" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 10:35:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SuperStuff.ai, Sonia Khurana, COO appointment, AI marketing platform India, Digitas India, Pranay Swarup, marketer discovery platform, agency partnerships India, martech 2026, AI-powered marketing</media:keywords>
</item>

<item>
<title>Enormous Appoints Ananya Varma as Strategy Planning Director in a Sharp Senior Hire</title>
<link>https://brands.in/blogenormous-ananya-varma-strategy-planning-director-droga5-uk</link>
<guid>https://brands.in/blogenormous-ananya-varma-strategy-planning-director-droga5-uk</guid>
<description><![CDATA[ Enormous appoints Ananya Varma as Strategy Planning Director from Droga5 UK — what this senior hire signals for indie agencies and brand strategy in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddc30b22c62.jpg" length="45482" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 10:20:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Enormous agency, Ananya Varma, Strategy Planning Director, Droga5 UK, indie advertising agency, brand strategy 2026, Ashish Khazanchi, creative agency hire, culture-led strategy, independent agency India</media:keywords>
</item>

<item>
<title>Yami Gautam Dhar Joins Ofis Square: What This Move Says About India&amp;apos;s Coworking Boom</title>
<link>https://brands.in/blogofis-square-yami-gautam-dhar-brand-ambassador-coworking-india</link>
<guid>https://brands.in/blogofis-square-yami-gautam-dhar-brand-ambassador-coworking-india</guid>
<description><![CDATA[ Ofis Square appoints Yami Gautam Dhar as brand ambassador amid Delhi NCR expansion — here&#039;s what this move reveals about India&#039;s evolving coworking sector. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddbfafc5aa6.jpg" length="46799" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 10:00:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ofis Square, Yami Gautam Dhar, coworking India, flexible workspace Delhi NCR, brand ambassador 2026, managed office space, Saroj Mittal, India coworking sector, future of work India, workspace brand campaign</media:keywords>
</item>

<item>
<title>Zindagi Ka Frame Wide Karo: OPPO India&amp;apos;s F33 Campaign Makes KL Rahul Your Trek Buddy</title>
<link>https://brands.in/blogoppo-india-zindagi-ka-frame-wide-karo-f33-campaign-kl-rahul</link>
<guid>https://brands.in/blogoppo-india-zindagi-ka-frame-wide-karo-f33-campaign-kl-rahul</guid>
<description><![CDATA[ OPPO India launches &#039;Zindagi Ka Frame Wide Karo&#039; campaign with KL Rahul for the F33 Series — here&#039;s what marketers can learn from this bold, front-camera-first strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ddbe3411cd9.jpg" length="122652" type="image/jpeg"/>
<pubDate>Tue, 14 Apr 2026 09:40:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>OPPO F33 Series, Zindagi Ka Frame Wide Karo, OPPO India campaign, KL Rahul OPPO, front camera smartphone India, mid-range smartphone 2026, OPPO F33 launch, brand campaign India, Satish Ray, smartphone marketing India</media:keywords>
</item>

<item>
<title>Coca&#45;Cola&amp;apos;s &amp;quot;Har Meal Aaaah&amp;quot; Campaign Turns Parotta into a Cultural Moment</title>
<link>https://brands.in/blogcoca-cola-har-meal-aaaah-mamitha-baiju-tamil-nadu-campaign</link>
<guid>https://brands.in/blogcoca-cola-har-meal-aaaah-mamitha-baiju-tamil-nadu-campaign</guid>
<description><![CDATA[ Coca-Cola&#039;s &quot;Har Meal Aaaah&quot; campaign featuring Mamitha Baiju uses Tamil Nadu&#039;s Parotta culture and the iconic &quot;Aaaah&quot; mnemonic to build hyperlocal brand resonance across India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dcdc33f1ca6.jpg" length="80483" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 18:00:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Coca-Cola Har Meal Aaaah, Mamitha Baiju Coca-Cola, Tamil Nadu food campaign, hyperlocal brand marketing India, Parotta Coca-Cola campaign, Ogilvy Studio X campaign, Coca-Cola India marketing, regional food storytelling, sonic brand identity, Karthik Subramanian Coca-Cola</media:keywords>
</item>

<item>
<title>Smriti Mandhana Joins ONE8 as Brand Ambassador in a Co&#45;Creation Partnership</title>
<link>https://brands.in/blogsmriti-mandhana-one8-brand-ambassador-agilitas-womens-sportswear</link>
<guid>https://brands.in/blogsmriti-mandhana-one8-brand-ambassador-agilitas-womens-sportswear</guid>
<description><![CDATA[ Agilitas onboards Smriti Mandhana as Brand Ambassador for ONE8 in a co-creation partnership focused on women&#039;s performance sportswear — joining Virat Kohli in the ONE8 ecosystem. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dcdc1d8d251.jpg" length="39874" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 17:45:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Smriti Mandhana ONE8 ambassador, Agilitas sportswear India, ONE8 women&#039;s performance wear, Virat Kohli Smriti Mandhana ONE8, women&#039;s cricket brand partnership, Indian sportswear brand, co-creation ambassador model, Abhishek Ganguly Agilitas, women&#039;s sports marketing India, WPL brand association</media:keywords>
</item>

<item>
<title>Raghuvar Seth Joins Allen Solly as AVP – Marketing at Aditya Birla Lifestyle Brands</title>
<link>https://brands.in/blograghuvar-seth-allen-solly-avp-marketing-aditya-birla-lifestyle-brands</link>
<guid>https://brands.in/blograghuvar-seth-allen-solly-avp-marketing-aditya-birla-lifestyle-brands</guid>
<description><![CDATA[ Aditya Birla Lifestyle Brands appoints Raghuvar Seth as AVP – Marketing for Allen Solly, bringing D2C, ecommerce, and omnichannel expertise to drive the fashion brand&#039;s next growth phase. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dcd078b77a6.jpg" length="37165" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 17:35:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Raghuvar Seth Allen Solly, AVP Marketing appointment, Aditya Birla Lifestyle Brands, ABLBL marketing hire, TMRW D2C brands, omnichannel fashion marketing India, Allen Solly brand strategy, Tata Administrative Service, full-funnel performance marketing, fashion leadership India</media:keywords>
</item>

<item>
<title>Zee Music Company Brings Back Neha Malhotra as SVP – Marketing</title>
<link>https://brands.in/blogzee-music-company-neha-malhotra-svp-marketing-appointment</link>
<guid>https://brands.in/blogzee-music-company-neha-malhotra-svp-marketing-appointment</guid>
<description><![CDATA[ Zee Music Company appoints Neha Malhotra as SVP – Marketing, bringing back a seasoned music and content strategist after her entrepreneurial journey with OneNative Content Studio. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dccfd078e32.jpg" length="39137" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 17:23:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Neha Malhotra Zee Music Company, SVP Marketing appointment, Zee Music marketing head, OneNative Content Studio, music industry leadership India, Saregama India marketing, artist-led brand growth, digital music marketing, media entertainment hiring, Indian music label strategy</media:keywords>
</item>

<item>
<title>WPP Explores Sale of PR Giant Burson in Major Restructuring Move</title>
<link>https://brands.in/blogwpp-burson-sale-restructuring-elevate28-pr-industry</link>
<guid>https://brands.in/blogwpp-burson-sale-restructuring-elevate28-pr-industry</guid>
<description><![CDATA[ WPP explores the sale of PR division Burson via Goldman Sachs as part of its Elevate28 restructuring — signalling a major shift in the global holding company model for marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dccfc776664.jpg" length="37578" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 17:09:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WPP Burson sale, Elevate28 strategy, Goldman Sachs WPP, PR agency restructuring, Cindy Rose WPP CEO, BCW Hill Knowlton merger, holding company model, WPP Creative division, PR industry consolidation, global advertising restructuring</media:keywords>
</item>

<item>
<title>Lubi Industries Renews SRH Partnership as Principal Sponsor for IPL 2026</title>
<link>https://brands.in/bloglubi-industries-srh-principal-sponsor-ipl-2026-partnership</link>
<guid>https://brands.in/bloglubi-industries-srh-principal-sponsor-ipl-2026-partnership</guid>
<description><![CDATA[ Lubi Industries renews principal sponsorship with SunRisers Hyderabad for IPL 2026 — featuring campaign films, on-ground activations, and cricket-led brand storytelling for a legacy manufacturer. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dccbe045c9b.jpg" length="101223" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 16:58:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lubi Industries SRH partnership, SunRisers Hyderabad IPL 2026, principal sponsor IPL, Lubi pumps brand campaign, cricket sponsorship India, IPL brand activation, Ronak Porecha, manufacturing brand marketing, SRH campaign films, IPL fan engagement</media:keywords>
</item>

<item>
<title>Everyuth Naturals Enters Daily Face Wash with Tan Removal Launch</title>
<link>https://brands.in/blogeveryuth-tan-removal-face-wash-zydus-wellness-gen-z-skincare</link>
<guid>https://brands.in/blogeveryuth-tan-removal-face-wash-zydus-wellness-gen-z-skincare</guid>
<description><![CDATA[ Zydus Wellness launches Everyuth Tan Removal Face Wash targeting India&#039;s $500M face wash market — a daily-use, clinically tested cleanser built for Gen Z skincare routines. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dccbdbaa4d3.jpg" length="120205" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 16:37:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Everyuth Tan Removal Face Wash, Zydus Wellness skincare, Gen Z skincare India, benefit-led face wash, Ab Roz Tan Ghatega, chocolate cherry face wash, Indian face wash market, Tisca Chopra Kashmira Pardeshi, daily tan removal, Everyuth Naturals launch</media:keywords>
</item>

<item>
<title>Too Yumm! Rides the Korean Wave with Varun Dhawan and Korean Karare</title>
<link>https://brands.in/blogtoo-yumm-korean-karare-varun-dhawan-ipl-campaign</link>
<guid>https://brands.in/blogtoo-yumm-korean-karare-varun-dhawan-ipl-campaign</guid>
<description><![CDATA[ Too Yumm! launches Korean Karare with Varun Dhawan during IPL 2026 — a culture-led snacking campaign blending Korean flavours, pop-culture storytelling, and better-for-you positioning for Indian consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dcc7be53926.jpg" length="69994" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 16:15:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Too Yumm Korean Karare, Varun Dhawan snack campaign, Korean flavours India, IPL 2026 brand campaign, better-for-you snacking, RP-Sanjiv Goenka Group, spicy umami snack, Korean wave India, Too Yumm marketing, rice bran oil snack</media:keywords>
</item>

<item>
<title>Government Appoints IOFS Officer Devinder Kumar as Prasar Bharati&amp;apos;s CVO</title>
<link>https://brands.in/blogdevinder-kumar-cvo-prasar-bharati-doordarshan-all-india-radio</link>
<guid>https://brands.in/blogdevinder-kumar-cvo-prasar-bharati-doordarshan-all-india-radio</guid>
<description><![CDATA[ Devinder Kumar appointed Chief Vigilance Officer of Prasar Bharati for three years. Here&#039;s what stronger public broadcaster governance means for Indian media and brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc9a3718e0e.jpg" length="48632" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 14:01:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Devinder Kumar, Prasar Bharati CVO, Chief Vigilance Officer, Doordarshan, All India Radio, DoPT appointment, Central Vigilance Commission, public broadcaster India, Ministry Information Broadcasting, IOFS officer, Prasar Bharati governance, media accountability India</media:keywords>
</item>

<item>
<title>Ragini Babbar Joins Republic World as GM – TV Ad Sales for R Bharat</title>
<link>https://brands.in/blogragini-babbar-republic-world-gm-tv-ad-sales-r-bharat</link>
<guid>https://brands.in/blogragini-babbar-republic-world-gm-tv-ad-sales-r-bharat</guid>
<description><![CDATA[ Ragini Babbar joins Republic World as GM, TV Ad Sales for R Bharat. With 18 years of media sales expertise, here&#039;s what this means for Hindi news advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc9a259022a.jpg" length="52549" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 13:42:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ragini Babbar, Republic World, R Bharat TV ad sales, General Manager appointment, TV Today Network, Hindi news television, media sales India, FMCG advertising, news channel ad sales, integrated marketing, key account management, Republic World 2026</media:keywords>
</item>

<item>
<title>Ankit Desai Joins Mondelez India as Senior Director, Marketing</title>
<link>https://brands.in/blogankit-desai-mondelez-india-senior-director-marketing</link>
<guid>https://brands.in/blogankit-desai-mondelez-india-senior-director-marketing</guid>
<description><![CDATA[ Ankit Desai joins Mondelez India as Senior Director Marketing, leading Cadbury Dairy Milk, Silk &amp; Bournville. Here&#039;s what this FMCG appointment means for Indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc9a0fc80bc.jpg" length="34850" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 13:31:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ankit Desai, Mondelez International India, Senior Director Marketing, Cadbury Dairy Milk, Cadbury Silk, Bournville, Hershey Company APAC, FMCG marketing India, chocolate brands India, confectionery marketing, Mondelez India appointment, premiumisation strategy</media:keywords>
</item>

<item>
<title>Gurjeev Singh Kapoor Named CEO of Hathway Cable and Datacom</title>
<link>https://brands.in/bloggurjeev-singh-kapoor-ceo-hathway-cable-datacom</link>
<guid>https://brands.in/bloggurjeev-singh-kapoor-ceo-hathway-cable-datacom</guid>
<description><![CDATA[ Gurjeev Singh Kapoor appointed CEO of Hathway Cable and Datacom. With 30 years at Disney Star and Sony, here&#039;s what this means for India&#039;s media distribution landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc99f35f8f4.jpg" length="41375" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 13:15:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Gurjeev Singh Kapoor, Hathway Cable and Datacom, CEO appointment, Disney Star distribution, Sony Pictures Networks India, media distribution India, cable broadband leadership, OTT disruption, Hathway broadband, Indian media industry, content distribution, Reliance media</media:keywords>
</item>

<item>
<title>ZEEL Shakes Up Senior Leadership: Somani Exits, Parekh Gets Elevated</title>
<link>https://brands.in/blogzeel-vikas-somani-exit-sujal-parekh-elevated-2026</link>
<guid>https://brands.in/blogzeel-vikas-somani-exit-sujal-parekh-elevated-2026</guid>
<description><![CDATA[ ZEEL announces senior management changes as Vikas Somani exits after 11 years and Sujal Parekh is elevated. Here&#039;s what it means for Indian media and brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc86e574c27.jpg" length="60946" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 12:53:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEEL senior management, Vikas Somani resignation, Sujal Parekh elevation, Zee Entertainment Enterprises, Zee Music, Warner Music India, media leadership India, ZEEL 2026, M&amp;A strategy, Indian entertainment industry, media brand partnerships, regulatory filing ZEEL</media:keywords>
</item>

<item>
<title>Manishaa Sharma Takes the Helm at Hyatt Regency Gurgaon</title>
<link>https://brands.in/blogmanishaa-sharma-general-manager-hyatt-regency-gurgaon</link>
<guid>https://brands.in/blogmanishaa-sharma-general-manager-hyatt-regency-gurgaon</guid>
<description><![CDATA[ Hyatt Regency Gurgaon appoints Manishaa Sharma as General Manager. With 21 years across Oberoi, Marriott &amp; more, here&#039;s what it means for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc86aa914b0.jpg" length="70740" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 12:34:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Manishaa Sharma, Hyatt Regency Gurgaon, General Manager appointment, Indian hospitality leadership, Marriott International, Oberoi Hotels, MICE partnerships, hotel leadership India, Hyatt Gurgaon GM, NCR luxury hotels, women in hospitality, brand partnerships Gurgaon</media:keywords>
</item>

<item>
<title>Dentsu India Appoints Paroma Dayal as VP — Sports, Gaming, eSports &amp;amp; Live Experiences</title>
<link>https://brands.in/blogdentsu-india-paroma-dayal-vp-sports-gaming-esports-live-experiences</link>
<guid>https://brands.in/blogdentsu-india-paroma-dayal-vp-sports-gaming-esports-live-experiences</guid>
<description><![CDATA[ Dentsu India appoints Paroma Dayal as VP — Sports, Gaming, eSports &amp; Live Experiences, strengthening its dedicated Sports &amp; Entertainment division with 17 years of cross-platform partnership expertise. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc7d54b27f3.jpg" length="42509" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 12:10:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Paroma Dayal Dentsu India, VP Sports Gaming Esports, Dentsu Sports Entertainment India, sports marketing India 2026, esports brand partnerships India, Dentsu India appointment, sports sponsorship India, brand IP integration India</media:keywords>
</item>

<item>
<title>Apoorva Singh Exits JSW One Platforms After Four&#45;Plus Years</title>
<link>https://brands.in/blogapoorva-singh-exits-jsw-one-platforms-2026</link>
<guid>https://brands.in/blogapoorva-singh-exits-jsw-one-platforms-2026</guid>
<description><![CDATA[ Apoorva Singh exits JSW One Platforms after 4+ years as Senior Manager — Category, reflecting on a formative journey from early employee to scaled platform contributor. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc7d4c55e26.jpg" length="63742" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 11:53:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Apoorva Singh JSW One Platforms, JSW One Platforms exit, B2B commerce India talent, Senior Manager Category JSW, JSW Group platform commerce, Flipkart Britannia professional, B2B platform leadership India, industrial commerce India 2026</media:keywords>
</item>

<item>
<title>Swati Borda Joins JioStar as Associate Director — Key Accounts, Influencer Marketing</title>
<link>https://brands.in/blogswati-borda-jiostar-associate-director-influencer-marketing</link>
<guid>https://brands.in/blogswati-borda-jiostar-associate-director-influencer-marketing</guid>
<description><![CDATA[ Swati Borda joins JioStar as Associate Director — Key Accounts, Influencer Marketing, bringing 10+ years of cross-platform experience as the platform deepens its creator partnership capabilities. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc7d3dc39fd.jpg" length="46197" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 11:30:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Swati Borda JioStar, Associate Director Influencer Marketing, JioStar brand solutions, influencer marketing India 2026, ShareChat Moj brand solutions, creator marketing platform India, JioStar key accounts, digital influencer strategy India</media:keywords>
</item>

<item>
<title>Reedisha Rathi Joins Fortune India as Lead — Content &amp;amp; IPs</title>
<link>https://brands.in/blogreedisha-rathi-fortune-india-lead-content-ips</link>
<guid>https://brands.in/blogreedisha-rathi-fortune-india-lead-content-ips</guid>
<description><![CDATA[ Reedisha Rathi joins Fortune India as Lead — Content &amp; IPs, bringing cross-platform media expertise from Forbes India, ShareChat, and beyond — here&#039;s what it signals for brand partnerships. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc7916224f5.jpg" length="39739" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 11:10:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reedisha Rathi Fortune India, Lead Content IPs, Forbes India media appointment, RP Sanjiv Goenka Group media, content IP monetisation India, branded content media India, Fortune India 2026, media leadership appointment India</media:keywords>
</item>

<item>
<title>Samay Raina&amp;apos;s &amp;apos;Still Alive&amp;apos; Is More Than a Comeback — It&amp;apos;s a Creator Economy Case Study</title>
<link>https://brands.in/blogsamay-raina-still-alive-creator-economy-india-2026</link>
<guid>https://brands.in/blogsamay-raina-still-alive-creator-economy-india-2026</guid>
<description><![CDATA[ Samay Raina&#039;s Still Alive crossed 32M views and sparked brand activations, viral challenges, and meme floods — here&#039;s what the creator comeback means for Indian marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc773d50298.jpg" length="54080" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 10:50:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Samay Raina Still Alive, creator economy India 2026, YouTube comedy special India, Still Alive views, creator comeback India, brand creator partnership, UGC marketing India, digital content engagement metrics</media:keywords>
</item>

<item>
<title>Hero FinCorp&amp;apos;s &amp;apos;Nariyal Phodo, Sar Kyun?&amp;apos; Campaign Reframes AI Lending for IPL Audiences</title>
<link>https://brands.in/bloghero-fincorp-nariyal-phodo-sar-kyun-ipl-2026-campaign</link>
<guid>https://brands.in/bloghero-fincorp-nariyal-phodo-sar-kyun-ipl-2026-campaign</guid>
<description><![CDATA[ Hero FinCorp&#039;s IPL 2026 campaign &#039;Nariyal Phodo, Sar Kyun?&#039; uses humour and AI messaging to reframe lending — here&#039;s what marketers can learn from this fintech brand play. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc773c7601f.jpg" length="32286" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 10:33:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hero FinCorp IPL 2026, Nariyal Phodo Sar Kyun, Delhi Capitals Title Partner, AI lending India, Hero FinCorp campaign, fintech marketing IPL, AI-powered loans India, NBFC brand campaign 2026</media:keywords>
</item>

<item>
<title>Westlife Foodworld Appoints Natasha Kini as DGM, Corporate Communications</title>
<link>https://brands.in/blogwestlife-foodworld-natasha-kini-dgm-corporate-communications</link>
<guid>https://brands.in/blogwestlife-foodworld-natasha-kini-dgm-corporate-communications</guid>
<description><![CDATA[ Westlife Foodworld appoints Natasha Kini as DGM Corporate Communications — a strategic hire as India&#039;s QSR sector faces rising scrutiny around food transparency and consumer trust. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc6ef974af1.jpg" length="65744" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 10:15:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Westlife Foodworld, Natasha Kini DGM, McDonald&#039;s India communications, QSR corporate communications India, L&#039;Oréal communications leader, reputation management QSR, Westlife Foodworld appointment 2026, food brand communications India</media:keywords>
</item>

<item>
<title>Netflix Joins Mumbai Indians as Official Entertainment Partner for IPL 2026</title>
<link>https://brands.in/blognetflix-mumbai-indians-ipl-2026-entertainment-partner</link>
<guid>https://brands.in/blognetflix-mumbai-indians-ipl-2026-entertainment-partner</guid>
<description><![CDATA[ Netflix partners with Mumbai Indians for IPL 2026, launching a Sunil Grover parody inspired by Rohit Sharma&#039;s viral meme — here&#039;s the marketing strategy behind it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc6be7ee6de.jpg" length="52614" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 10:00:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix Mumbai Indians, IPL 2026 partnership, Sunil Grover Rohit Sharma parody, Garden mein aaya hai kya, Netflix IPL campaign, meme marketing IPL, social media content partner, cricket entertainment marketing</media:keywords>
</item>

<item>
<title>Davidoff Names Ahaan Panday as Its First India Brand Ambassador</title>
<link>https://brands.in/blogdavidoff-ahaan-panday-india-brand-ambassador</link>
<guid>https://brands.in/blogdavidoff-ahaan-panday-india-brand-ambassador</guid>
<description><![CDATA[ Davidoff names Ahaan Panday as its first India brand ambassador alongside the Cool Elixir launch — here&#039;s what it means for fragrance and brand marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69dc6af62d7be.jpg" length="82274" type="image/jpeg"/>
<pubDate>Mon, 13 Apr 2026 09:33:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Davidoff India, Ahaan Panday brand ambassador, Cool Water India, Cool Elixir New Oud Treasure, premium fragrance India, Gen Z marketing India, Davidoff ambassador 2026, fragrance brand India</media:keywords>
</item>

<item>
<title>77 Actors, One Campaign: How Kuku TV&amp;apos;s #DhoniWatchesKukuTV Is Rewriting Microdrama Marketing</title>
<link>https://brands.in/blogkuku-tv-dhoni-watches-kukutv-campaign-77-actors-microdrama-india</link>
<guid>https://brands.in/blogkuku-tv-dhoni-watches-kukutv-campaign-77-actors-microdrama-india</guid>
<description><![CDATA[ Kuku TV&#039;s #DhoniWatchesKukuTV campaign features 77 actors in India&#039;s biggest microdrama social media push. Here&#039;s what it means for digital content marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69da349fa84e9.jpg" length="81200" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 18:00:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kuku TV, MS Dhoni, DhoniWatchesKukuTV, microdrama India, creator campaign, digital entertainment India, short-form content, influencer marketing 2026, vernacular content platforms, mobile-first entertainment, Sudhanshu Pandey, Sharad Malhotra, non-metro audiences India</media:keywords>
</item>

<item>
<title>SPNI Dedicates a &amp;apos;Wheel of Fortune&amp;apos; Episode to Its Distribution Partners — A First in Indian Television</title>
<link>https://brands.in/blogspni-wheel-of-fortune-distribution-partners-episode-india-first</link>
<guid>https://brands.in/blogspni-wheel-of-fortune-distribution-partners-episode-india-first</guid>
<description><![CDATA[ SPNI dedicates a special Wheel of Fortune episode to distribution partners in India&#039;s broadcasting first. Here&#039;s what this B2B relationship strategy means for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69da34967ec89.jpg" length="101840" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 17:53:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SPNI Wheel of Fortune, Sony Pictures Networks India, Akshay Kumar, distribution partners India, linear television India, broadcaster distributor relations, GTPL, Fastway, Makarand Palekar, trade partner engagement, non-fiction television India, media partnerships 2026</media:keywords>
</item>

<item>
<title>Doordarshan and ICCR Sign MoU to Take India&amp;apos;s Cultural Heritage Global</title>
<link>https://brands.in/blogdoordarshan-iccr-mou-india-cultural-content-global-digital</link>
<guid>https://brands.in/blogdoordarshan-iccr-mou-india-cultural-content-global-digital</guid>
<description><![CDATA[ Doordarshan and ICCR sign a three-year MoU to broadcast India&#039;s cultural heritage globally across TV, radio, OTT and digital platforms. Here&#039;s what it means for brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69da343fe2618.jpg" length="77336" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 17:44:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Doordarshan ICCR MoU, Prasar Bharati, Indian cultural diplomacy, India soft power, cultural content broadcasting, DD OTT platforms, K. Satish Nambudiripad, K. Nandini Singla, Indian heritage global, media partnerships India, digital cultural content, brand India 2026</media:keywords>
</item>

<item>
<title>Clinique India&amp;apos;s &amp;apos;Activate Your Glow&amp;apos; Campaign Champions the Power of Skincare Duos</title>
<link>https://brands.in/blogclinique-india-activate-your-glow-arjun-rampal-gabriella-demetriades</link>
<guid>https://brands.in/blogclinique-india-activate-your-glow-arjun-rampal-gabriella-demetriades</guid>
<description><![CDATA[ Clinique India&#039;s &#039;Activate Your Glow&#039; campaign features Arjun Rampal and Gabriella Demetriades promoting the Moisture Surge skincare duo. Here&#039;s the strategy behind it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69da343c8507a.jpg" length="45056" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 17:25:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Clinique India, Activate Your Glow, Arjun Rampal, Gabriella Demetriades, Moisture Surge serum, 100H Auto-Replenishing Hydrator, premium skincare India, skincare duo campaign, science-backed beauty, hydration skincare 2026, Indian beauty marketing, prestige skincare</media:keywords>
</item>

<item>
<title>Tempest Advertising Wins Double Honours at IAA Olive Crown Awards 2026</title>
<link>https://brands.in/blogtempest-advertising-iaa-olive-crown-awards-2026-sustainability-campaigns</link>
<guid>https://brands.in/blogtempest-advertising-iaa-olive-crown-awards-2026-sustainability-campaigns</guid>
<description><![CDATA[ Tempest Advertising wins Gold and Silver at IAA Olive Crown Awards 2026 for campaigns on AI&#039;s water footprint and fish depletion. Here&#039;s what Indian brands can learn. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69da3141830eb.jpg" length="111248" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 17:16:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tempest Advertising, IAA Olive Crown Awards 2026, AI water consumption, sustainability advertising India, Surmai campaign, purposeful creativity, environmental campaigns, Indian advertising awards, Turab Lakdawala, green marketing India, AI environmental impact, press unreleased category</media:keywords>
</item>

<item>
<title>Reliance Jewels&amp;apos; Akshaya Tritiya Campaign Redefines Gold as a Smart Investment</title>
<link>https://brands.in/blogreliance-jewels-akshaya-tritiya-2026-smart-gold-campaign</link>
<guid>https://brands.in/blogreliance-jewels-akshaya-tritiya-2026-smart-gold-campaign</guid>
<description><![CDATA[ Reliance Jewels&#039; Akshaya Tritiya 2026 campaign featuring Gajraj Rao and Pratibha Ranta repositions gold as a smart investment. Here&#039;s what Indian brands can learn from this strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69da2ef81297d.jpg" length="83900" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 17:04:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Reliance Jewels, Akshaya Tritiya 2026, Network Advertising, Gajraj Rao, Pratibha Ranta, smart gold investment India, festive jewellery campaign, gold price volatility, Laapataa Ladies, Indian jewellery marketing, traditional gold buying, brand campaigns 2026</media:keywords>
</item>

<item>
<title>Pond&amp;apos;s &amp;apos;Sun Portraits&amp;apos;: When Rajasthan&amp;apos;s Walls Became a Skincare Wake&#45;Up Call</title>
<link>https://brands.in/blogponds-sun-portraits-rajasthan-uv-campaign-skincare-india</link>
<guid>https://brands.in/blogponds-sun-portraits-rajasthan-uv-campaign-skincare-india</guid>
<description><![CDATA[ Pond&#039;s Sun Portraits campaign in Phalodi uses UV-sensitive Phad wall art to visualise sun damage. Here&#039;s what Indian brands can learn from this bold skincare initiative. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69da2dcbc59d9.jpg" length="89661" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 16:47:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pond&#039;s Sun Portraits, Ogilvy India, UV skin damage, Phalodi Rajasthan, suncare campaign India, Phad art, HUL skincare, sunscreen penetration India, rural marketing, FMCG campaigns 2026, sun protection awareness, skincare marketing India</media:keywords>
</item>

<item>
<title>Anupam Sengupta Joins L&amp;amp;T&amp;apos;s LTM Division to Lead AI&#45;Driven Media Tech Growth</title>
<link>https://brands.in/bloganupam-sengupta-lt-ltm-ai-media-tech-strategy</link>
<guid>https://brands.in/bloganupam-sengupta-lt-ltm-ai-media-tech-strategy</guid>
<description><![CDATA[ Anupam Sengupta joins L&amp;T&#039;s LTM division to lead AI-driven media tech growth and global strategy in the CMT vertical. Here&#039;s what it means for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69da20e23d659.jpg" length="40077" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 15:52:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Anupam Sengupta, L&amp;T LTM, AI media technology, LTM CMT vertical, deep tech partnerships, enterprise AI India, Voice AI, Larsen and Toubro LTM, media tech leadership, global GTM strategy, consulting-led growth, SaaS media, AI transformation India, Camb.ai, media technology 2026</media:keywords>
</item>

<item>
<title>BKT Tyres&amp;apos; &amp;apos;Jurrat&amp;apos; Campaign: How a Tyre Brand Is Rewriting the Two&#45;Wheeler Playbook</title>
<link>https://brands.in/blogbkt-tyres-jurrat-campaign-two-wheeler-t20-2026</link>
<guid>https://brands.in/blogbkt-tyres-jurrat-campaign-two-wheeler-t20-2026</guid>
<description><![CDATA[ BKT Tyres launches &#039;Jurrat&#039; TVC with Ranveer Singh during T20 2026 — a bold move into India&#039;s two-wheeler segment built on courage, grip, and rider confidence. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69da1a0a7ed06.jpg" length="84361" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 15:23:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BKT Tyres, Jurrat campaign, Ranveer Singh, two-wheeler tyres, T20 2026, tyre marketing India, BKT Tyres TVC, Elevate Your Drive, rider confidence, Balkrishna Industries, two-wheeler segment India, brand expansion, cricket advertising, road grip tyres, Indian mobility</media:keywords>
</item>

<item>
<title>Paragon Bets Big on Women&amp;apos;s Footwear With a Cashback Push and a 40% Category Target</title>
<link>https://brands.in/blogparagon-women-footwear-cashback-campaign-2026</link>
<guid>https://brands.in/blogparagon-women-footwear-cashback-campaign-2026</guid>
<description><![CDATA[ Paragon launches a QR-based cashback initiative on women&#039;s footwear and targets 40% category share in three years — here&#039;s what this strategic push means for Indian retail. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9fc437e4aa.jpg" length="85694" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 14:00:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Paragon Footwear, women&#039;s footwear India, cashback offer, QR cashback, Indian footwear market, Sachin Joseph, women&#039;s category growth, fashion footwear India, retail strategy, accessible fashion, footwear marketing, Tier 2 market India</media:keywords>
</item>

<item>
<title>Blissclub Flips a Cultural Phrase Into a Power Statement With &amp;apos;Move Like A Maharani&amp;apos;</title>
<link>https://brands.in/blogblissclub-move-like-a-maharani-campaign-2026</link>
<guid>https://brands.in/blogblissclub-move-like-a-maharani-campaign-2026</guid>
<description><![CDATA[ Blissclub launches &quot;Move Like A Maharani&quot; — a culturally powerful campaign reclaiming confidence for Indian women, alongside three new collections. Here&#039;s what marketers can learn. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9f28b67b9b.jpg" length="70826" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 13:38:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Blissclub, Move Like A Maharani, women&#039;s apparel India, athleisure India, EverFlow, Blissentials, Korean Pants, Minu Margeret, cultural marketing, empowerment campaign, movement apparel, women&#039;s lifestyle brand, direct to consumer India</media:keywords>
</item>

<item>
<title>Bata India Reinvents the Everyday Sandal With Taapsee Pannu and 2 Million Reasons to Believe</title>
<link>https://brands.in/blogbata-india-taapsee-pannu-everyday-essentials-campaign-2026</link>
<guid>https://brands.in/blogbata-india-taapsee-pannu-everyday-essentials-campaign-2026</guid>
<description><![CDATA[ Bata India launches &quot;Everyday Essentials. Reinvented&quot; campaign with Taapsee Pannu, backed by 2 million pairs sold in 2025 — here&#039;s what marketers can learn from this category-led strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9f28f31d8e.jpg" length="91872" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 13:14:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bata India, Taapsee Pannu, Everyday Essentials Reinvented, open footwear India, sandals campaign, women&#039;s footwear, Bata campaign 2026, Indian footwear market, Badri Beriwal, comfort footwear, accessible fashion, footwear marketing India</media:keywords>
</item>

<item>
<title>India&amp;apos;s OTT Market Hits 1.45 Billion Users — YouTube Leads, Netflix Overtakes Prime Video</title>
<link>https://brands.in/blogindia-ott-market-1-45-billion-users-netflix-youtube-2026</link>
<guid>https://brands.in/blogindia-ott-market-1-45-billion-users-netflix-youtube-2026</guid>
<description><![CDATA[ India&#039;s OTT market reaches 1.45 billion users as Netflix overtakes Prime Video — here&#039;s what the latest streaming data means for Indian brands and media planners. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9e8dcb8e01.jpg" length="46718" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 12:50:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India OTT market, YouTube India, Netflix India, Amazon Prime Video, JioHotstar, ZEE5, OTT users, CLSA report, streaming market 2026, digital entertainment India, OTT advertising, MX Player, Sony LIV, subscription streaming</media:keywords>
</item>

<item>
<title>Cineflicks Prepares to Enter India&amp;apos;s Crowded OTT Arena With a Community&#45;First Streaming Model</title>
<link>https://brands.in/blogcineflicks-india-ott-launch-community-streaming-2026</link>
<guid>https://brands.in/blogcineflicks-india-ott-launch-community-streaming-2026</guid>
<description><![CDATA[ Cineflicks prepares to enter India&#039;s OTT market with a community-first streaming model — here&#039;s what marketers and brands need to know about this new digital entrant. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9e8cdf0b26.jpg" length="39117" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 12:32:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cineflicks, India OTT, streaming platform India, community streaming, digital entertainment India, OTT launch 2026, new OTT platform, Indian streaming market, content discovery, shared viewing, mobile streaming India, OTT competition</media:keywords>
</item>

<item>
<title>Meta Rewrites the Rules of Digital Shopping With AI, Reels, and Creator Commerce</title>
<link>https://brands.in/blogmeta-ai-shopping-reels-creator-commerce-india-2026</link>
<guid>https://brands.in/blogmeta-ai-shopping-reels-creator-commerce-india-2026</guid>
<description><![CDATA[ Meta launches AI-powered shopping tools, shoppable Reels, and GenAI creative capabilities — here&#039;s what Indian brands and marketers need to know right now. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9e5fe84478.jpg" length="27702" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 12:16:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Meta, AI shopping tools, shoppable Reels, creator commerce, Instagram Reels, Partnership Ads, Advantage Plus, GenAI advertising, Reels Trending Ads, influencer marketing India, Creator Marketplace, Meta India, generative AI marketing</media:keywords>
</item>

<item>
<title>Livpure Taps SW Network to Build a Lifestyle&#45;Led Digital Narrative Around Wellness</title>
<link>https://brands.in/bloglivpure-sw-network-digital-communications-wellness-2026</link>
<guid>https://brands.in/bloglivpure-sw-network-digital-communications-wellness-2026</guid>
<description><![CDATA[ Livpure appoints SW Network as digital communications partner to build a lifestyle-led wellness narrative — here&#039;s what this strategic shift means for Indian brand marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9dc197d85e.jpg" length="38390" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 12:00:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Livpure, SW Network, digital communications, wellness marketing India, lifestyle branding, social media agency, Nitin Malhotra, Pranav Agarwal, water purifier brand, conscious living, digital agency mandate, health marketing India</media:keywords>
</item>

<item>
<title>Piyush Thakur Exits Inshorts After a Decade — A Key Revenue Leader Moves On</title>
<link>https://brands.in/blogpiyush-thakur-exits-inshorts-cro-2026</link>
<guid>https://brands.in/blogpiyush-thakur-exits-inshorts-cro-2026</guid>
<description><![CDATA[ Piyush Thakur exits Inshorts as CRO after nearly a decade — here&#039;s what his departure means for India&#039;s digital media advertising landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9d7747c90a.jpg" length="44590" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 11:44:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Inshorts, Piyush Thakur, Chief Revenue Officer, CRO exit, digital media India, Inshorts leadership, media transition, Indian advertising, news aggregator, revenue leadership, digital news platform, media industry 2026</media:keywords>
</item>

<item>
<title>WPP Names Anne&#45;Isabelle Choueiri Chief Transformation Officer to Drive Elevate28 Strategy</title>
<link>https://brands.in/blogwpp-anne-isabelle-choueiri-chief-transformation-officer-elevate28-2026-1108</link>
<guid>https://brands.in/blogwpp-anne-isabelle-choueiri-chief-transformation-officer-elevate28-2026-1108</guid>
<description><![CDATA[ WPP appoints Anne-Isabelle Choueiri as Chief Transformation Officer to lead Elevate28 — here&#039;s what this landmark hire means for the future of global advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9d76a620d7.jpg" length="65363" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 11:25:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>WPP, Anne-Isabelle Choueiri, Chief Transformation Officer, Elevate28, WPP leadership, AI advertising, holding company, Cindy Rose, Estée Lauder, marketing transformation, GroupM, Ogilvy, enterprise technology</media:keywords>
</item>

<item>
<title>The Indian Express Names Shobhit Singhal as Chief Technology and Product Officer</title>
<link>https://brands.in/blog-indian-express-shobhit-singhal-chief-technology-product-officer-2026</link>
<guid>https://brands.in/blog-indian-express-shobhit-singhal-chief-technology-product-officer-2026</guid>
<description><![CDATA[ The Indian Express appoints Shobhit Singhal as Chief Technology and Product Officer — here&#039;s what this strategic hire means for India&#039;s digital news and media landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9dc08d9785.jpg" length="75062" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 10:57:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Indian Express, Shobhit Singhal, Chief Technology Product Officer, digital media India, media leadership, Moloco, Disney+ Hotstar, Google, digital publishing, subscription media, Nandagopal Rajan, news media transformation</media:keywords>
</item>

<item>
<title>Himalaya BabyCare&amp;apos;s Summer Campaign Gives Babies a Voice — and Parents a Regimen</title>
<link>https://brands.in/bloghimalaya-babycare-summer-campaign-regimen-india-2026</link>
<guid>https://brands.in/bloghimalaya-babycare-summer-campaign-regimen-india-2026</guid>
<description><![CDATA[ Himalaya BabyCare launches India&#039;s first baby Summer Care Regimen with a charming protest-themed digital film — here&#039;s what marketers can learn from this behaviour-shifting campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9cffa7f432.jpg" length="113527" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 10:43:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Himalaya BabyCare, summer baby care, baby skincare India, Summer Care Regimen, baby rash, infant care, seasonal baby care, Himalaya Wellness, digital campaign, Indian parenting, baby protest film, gentle baby care</media:keywords>
</item>

<item>
<title>DBS Bank India Bets on Badminton and Bollywood for Its Boldest Campaign Yet</title>
<link>https://brands.in/blogdbs-bank-india-farah-khan-badminton-campaign-2026</link>
<guid>https://brands.in/blogdbs-bank-india-farah-khan-badminton-campaign-2026</guid>
<description><![CDATA[ DBS Bank India launches a new brand campaign with Farah Khan and India&#039;s top badminton stars — here&#039;s what marketers can learn from this trust-led storytelling strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9cfffe16c2.jpg" length="82954" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 10:27:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DBS Bank India, Farah Khan, Lakshya Sen, badminton campaign, brand film, Leo India, integrated campaign, Asia&#039;s Safest Bank, trust marketing, Indian banking, Live More Bank Less, Satwiksairaj Rankireddy, Chirag Shetty</media:keywords>
</item>

<item>
<title>UNIQLO Taps Kriti Sanon for Premium Linen Campaign This Summer</title>
<link>https://brands.in/bloguniqlo-india-kriti-sanon-premium-linen-campaign-2026</link>
<guid>https://brands.in/bloguniqlo-india-kriti-sanon-premium-linen-campaign-2026</guid>
<description><![CDATA[ UNIQLO India launches its Premium Linen Collection campaign featuring Kriti Sanon — here&#039;s what Indian marketers can learn from this fabric-forward summer strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d9cd8be3cc4.jpg" length="66853" type="image/jpeg"/>
<pubDate>Sat, 11 Apr 2026 09:58:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>UNIQLO India, Kriti Sanon, Premium Linen Collection, summer fashion India, linen campaign 2026, brand ambassador, breathable fabric, Indian fashion retail, casual wear, UNIQLO linen shirt, summer styling, Bollywood fashion</media:keywords>
</item>

<item>
<title>Nandagopal Rajan Elevated to CEO Digital at The Indian Express: A Builder Takes the Corner Office</title>
<link>https://brands.in/blognandagopal-rajan-ceo-digital-indian-express</link>
<guid>https://brands.in/blognandagopal-rajan-ceo-digital-indian-express</guid>
<description><![CDATA[ Nandagopal Rajan elevated to CEO Digital at The Indian Express after 12+ years building its digital operation from 30 to 550+ people. What this means for Indian media. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8e8d9a3ecf.jpg" length="60511" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 18:02:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Indian Express, Nandagopal Rajan, CEO Digital, Indian media, digital journalism, media leadership, Anant Goenka, George Varghese, content-led strategy, digital news India, India Today Group, Hindustan Times, media transformation, digital publishing, news platform India</media:keywords>
</item>

<item>
<title>Varun Anchan Joins Eureka Forbes: When a Creative Veteran Crosses to the Brand Side</title>
<link>https://brands.in/blogvarun-anchan-eureka-forbes-head-brand-communications</link>
<guid>https://brands.in/blogvarun-anchan-eureka-forbes-head-brand-communications</guid>
<description><![CDATA[ Varun Anchan joins Eureka Forbes as Head of Brand Communications and Content after 17 years at MullenLowe Lintas, Dentsu Webchutney, and The Glitch. Here&#039;s what it means. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8e00894bbe.jpg" length="22467" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 17:51:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Eureka Forbes, Varun Anchan, Head of Brand Communications, MullenLowe Lintas, Dentsu Webchutney, The Glitch, Studio X, Coca-Cola India, agency to brand, creative leadership, brand content, Flipkart, ScoopWhoop, home solutions, Indian marketing</media:keywords>
</item>

<item>
<title>Punit Dharamsi Elevated to EVP at AMFI: A Decade of Investor Education Pays Off</title>
<link>https://brands.in/blogpunit-dharamsi-evp-amfi-promotion</link>
<guid>https://brands.in/blogpunit-dharamsi-evp-amfi-promotion</guid>
<description><![CDATA[ Punit Dharamsi elevated to Executive Vice President at AMFI after 9+ years in marketing and investor education. What this promotion means for India&#039;s mutual fund industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8e003f08e6.jpg" length="55683" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 17:40:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AMFI, Punit Dharamsi, Executive Vice President, mutual funds India, investor education, Mutual Funds Sahi Hai, BFSI marketing, financial literacy, SIP India, DHFL Pramerica, ICICI Bank, asset management, marketing leadership, retail investors, fintech India</media:keywords>
</item>

<item>
<title>Dentsu&amp;apos;s &amp;apos;The Brand Reset&amp;apos;: Digital Video Finally Gets Its Brand&#45;Building Proof</title>
<link>https://brands.in/blogdentsu-brand-reset-study-digital-video-brand-building</link>
<guid>https://brands.in/blogdentsu-brand-reset-study-digital-video-brand-building</guid>
<description><![CDATA[ Dentsu&#039;s &#039;The Brand Reset&#039; study proves digital video drives multi-year brand growth. Key findings on attention, CTV, and skippable formats every Indian marketer needs to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8d4a7ce369.jpg" length="50750" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 17:25:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dentsu, The Brand Reset, digital video, brand building, attention economy, Connected TV, Kantar, Lumen Research, Les Binet, Amit Wadhwa, short-form video, media planning, marketing effectiveness, skippable ads, long-term brand growth</media:keywords>
</item>

<item>
<title>Abby Awards 2026: Six Jury Chairs Named, Indian Advertising&amp;apos;s A&#45;List Steps Up</title>
<link>https://brands.in/blogabby-awards-2026-jury-chairs-goafest</link>
<guid>https://brands.in/blogabby-awards-2026-jury-chairs-goafest</guid>
<description><![CDATA[ Abby Awards 2026 names six jury chairs including Senthil Kumar, Raj Kamble, and Niraj Ruparel. Here&#039;s what their appointments mean for Indian advertising at Goafest 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8d495cb279.jpg" length="86770" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 17:14:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Abby Awards 2026, Goafest 2026, Senthil Kumar, Raj Kamble, Niraj Ruparel, The Ad Club, The One Club, jury chairs, Indian advertising, Rajdeepak Das, Anupama Ramaswamy, Ashish Khazanchi, creative awards, Famous Innovations, WPP India</media:keywords>
</item>

<item>
<title>Burson Appoints Munavar Attari as Chief Client Officer India: A Strategic Power Move</title>
<link>https://brands.in/blogburson-munavar-attari-chief-client-officer-india</link>
<guid>https://brands.in/blogburson-munavar-attari-chief-client-officer-india</guid>
<description><![CDATA[ Burson appoints Munavar Attari as Chief Client Officer India. With 20+ years across Edelman and FleishmanHillard, here&#039;s what this hire means for India&#039;s PR landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8d769046f0.jpg" length="42515" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 17:02:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Burson, Munavar Attari, Chief Client Officer, PR industry India, Edelman, FleishmanHillard, Weber Shandwick, Adfactors PR, corporate reputation, crisis management, communications leadership, stakeholder engagement, integrated PR, AI transformation, India PR firms</media:keywords>
</item>

<item>
<title>Blue Star Skips IPL 2025: Why India&amp;apos;s AC Major Is Betting Big on Digital</title>
<link>https://brands.in/blogblue-star-skips-ipl-2025-digital-media-strategy</link>
<guid>https://brands.in/blogblue-star-skips-ipl-2025-digital-media-strategy</guid>
<description><![CDATA[ Blue Star skips IPL 2025, shifting 50% of summer ad spend to digital. Learn why the AC brand is betting on YouTube, micro-influencers, and real-time agility. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8d493e332d.jpg" length="39174" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 16:40:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Blue Star, IPL 2025, digital advertising, Girish Hingorani, air conditioner marketing, summer media strategy, YouTube, Virat Kohli, Garmi Ki Chhutti, CTV advertising, consumer durables, media mix, micro-influencers, Tier 2 markets, seasonal marketing</media:keywords>
</item>

<item>
<title>Policybazaar&amp;apos;s &amp;apos;Baat To Sahi Hai&amp;apos; Campaign: When Your Founder Becomes Your Best Ad</title>
<link>https://brands.in/blogpolicybazaar-baat-to-sahi-hai-campaign-yashish-dahiya</link>
<guid>https://brands.in/blogpolicybazaar-baat-to-sahi-hai-campaign-yashish-dahiya</guid>
<description><![CDATA[ Policybazaar&#039;s &#039;Baat To Sahi Hai&#039; campaign features founder Yashish Dahiya in a 200M-view digital push on insurance and financial planning in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8d48f3dde5.jpg" length="55438" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 16:26:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Policybazaar, Baat To Sahi Hai, Yashish Dahiya, insurance marketing, financial planning, health insurance India, retirement planning, child savings, founder-led marketing, digital campaign, IRDAI 2047, brand awareness, Samir Sethi, fintech marketing, consumer education</media:keywords>
</item>

<item>
<title>Amazon Music India Goes Exclusive With Ashwin&amp;apos;s &amp;apos;Ash Ki Baat&amp;apos; — Cricket Just Got an Audio Upgrade</title>
<link>https://brands.in/blogamazon-music-india-ashwin-ash-ki-baat-exclusive-podcast-cricket-2026</link>
<guid>https://brands.in/blogamazon-music-india-ashwin-ash-ki-baat-exclusive-podcast-cricket-2026</guid>
<description><![CDATA[ Amazon Music India exclusively streams R. Ashwin&#039;s Ash Ki Baat podcast this cricket season. Here&#039;s what this content deal means for Indian brands and audio strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8cbf7ca543.jpg" length="72825" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 16:06:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon Music India, Ash Ki Baat, Ravichandran Ashwin, cricket podcast India, exclusive audio streaming, sports content marketing, podcast partnership India, cricket season 2026, audio entertainment, Amazon Music exclusive</media:keywords>
</item>

<item>
<title>Into Creative &amp;amp; Chupps Footwear Rewrite History at IAA Olive Crown Awards 2026</title>
<link>https://brands.in/bloginto-creative-chupps-footwear-iaa-olive-crown-awards-2026</link>
<guid>https://brands.in/bloginto-creative-chupps-footwear-iaa-olive-crown-awards-2026</guid>
<description><![CDATA[ Into Creative and Chupps Footwear win 12 awards at IAA Olive Crown Awards 2026, setting a 16-year record. Here&#039;s what it means for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8c8ddbc9ed.jpg" length="122272" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 15:24:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IAA Olive Crown Awards 2026, Into Creative, Chupps Footwear, green advertising India, sustainability marketing, Green Agency of the Year, Santosh Padhi, Yashesh Mukhi, sustainable brand communication, advertising awards India</media:keywords>
</item>

<item>
<title>Banijay Entertainment Acquires Battleground: Fitness Entertainment Just Got a Global Stage</title>
<link>https://brands.in/blogbanijay-entertainment-acquires-battleground-rusk-media-fitness-format</link>
<guid>https://brands.in/blogbanijay-entertainment-acquires-battleground-rusk-media-fitness-format</guid>
<description><![CDATA[ Banijay Entertainment acquires global rights to Rusk Media&#039;s Battleground fitness format. Here&#039;s what this means for Indian brands and content strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8a5fc977b0.jpg" length="28883" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 13:50:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Banijay Entertainment, Battleground acquisition, Rusk Media, fitness entertainment India, digital-first format, creator economy, sportainment, global content rights, OTT formats, brand integration India</media:keywords>
</item>

<item>
<title>Government Opens Financial Bids for OTT Platform Empanelment: What It Means for Indian Brands</title>
<link>https://brands.in/bloggovernment-ott-platform-empanelment-financial-bids-2026</link>
<guid>https://brands.in/bloggovernment-ott-platform-empanelment-financial-bids-2026</guid>
<description><![CDATA[ Government opens financial bids for OTT platform empanelment on April 8, 2026. Here&#039;s what this means for Indian brands and media strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8a5f674e09.jpg" length="80944" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 13:31:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Government OTT empanelment, OTT advertising India, Central Bureau of Communication, digital advertising policy 2026, streaming platforms India, CBC media buying, OTT financial bids, Ministry of Information Broadcasting, government digital advertising, OTT platform eligibility</media:keywords>
</item>

<item>
<title>News18 Odia Turns 90 Years of Odisha Into a Conversation the State Needed</title>
<link>https://brands.in/blognews18-odia-asmita-sammilani-2026-odisha-90-years-cultural-pride</link>
<guid>https://brands.in/blognews18-odia-asmita-sammilani-2026-odisha-90-years-cultural-pride</guid>
<description><![CDATA[ News18 Odia&#039;s &#039;Odia Asmita Sammilani 2026&#039; celebrates 90 years of Odisha with CM Mohan Charan Majhi, Sudarsan Pattnaik&#039;s award, and a powerful conversation on regional cultural identity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d8969f94939.jpg" length="85373" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 13:15:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>News18 Odia, Odia Asmita Sammilani 2026, Odisha 90 years, Mohan Charan Majhi, Sudarsan Pattnaik, Odia Asmita Award, regional media India, Odia language, cultural pride Odisha, Odia identity, Padma Shri, regional brand strategy, Odia cinema, Indian regional media</media:keywords>
</item>

<item>
<title>News18 India Builds a War Room on Live TV — And Major Gaurav Arya Is Running It</title>
<link>https://brands.in/blognews18-india-command-centre-major-gaurav-arya-war-explainer-show</link>
<guid>https://brands.in/blognews18-india-command-centre-major-gaurav-arya-war-explainer-show</guid>
<description><![CDATA[ News18 India launches Command Centre with Major Gaurav Arya — a war explainer show replacing panel debates with military-grade clarity, redefining Hindi news television in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d893cc5ee2f.jpg" length="115514" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 12:55:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>News18 India, Command Centre, Major Gaurav Arya, Hindi news television, war explainer show, Gaurav Shukla, Jyoti Kamal, West Asia conflict, defence analysis India, media launch 2026, Hindi news channel, military intelligence, television format, Indian news media</media:keywords>
</item>

<item>
<title>VDO.AI&amp;apos;s New Creative Suite Is Solving CTV&amp;apos;s Biggest Hidden Problem</title>
<link>https://brands.in/blogvdoai-interactive-creative-suite-ctv-ott-publishers-cpm-growth</link>
<guid>https://brands.in/blogvdoai-interactive-creative-suite-ctv-ott-publishers-cpm-growth</guid>
<description><![CDATA[ VDO.AI launches its Interactive Creative Suite for CTV and OTT publishers, delivering 5X CPM growth through contextual signals and interactive ad formats — a game-changer for Indian streaming monetisation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d893cabdc51.jpg" length="94647" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 12:36:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VDO.AI, Interactive Creative Suite, CTV advertising India, OTT monetisation, CPM growth, AdTech India, streaming advertising, publisher technology, Arjit Sachdeva, programmatic advertising, connected TV India, DCO advertising, digital advertising 2026, CTV publishers, ad tech innovation</media:keywords>
</item>

<item>
<title>8PM Packaged Drinking Water Makes Its IPL Move With Sunrisers Hyderabad</title>
<link>https://brands.in/blog8pm-packaged-drinking-water-sunrisers-hyderabad-ipl-2026-sponsor</link>
<guid>https://brands.in/blog8pm-packaged-drinking-water-sunrisers-hyderabad-ipl-2026-sponsor</guid>
<description><![CDATA[ 8PM Packaged Drinking Water partners with Sunrisers Hyderabad as Lead Trouser Sponsor for IPL 2026 — unpacking the surrogate strategy and campaign logic behind Radico Khaitan&#039;s boldest cricket move yet. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d88fe89171a.jpg" length="92025" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 12:05:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>8PM Packaged Drinking Water, Sunrisers Hyderabad, IPL 2026, Radico Khaitan, cricket sponsorship, surrogate advertising, sports marketing India, trouser sponsor, Rise in Orange Celebrate with Black, FMCG marketing, Indian Premier League, beverage brand, SRH, Kunal Madan</media:keywords>
</item>

<item>
<title>Limca Hands Ananya Panday the Keys — and the Feed</title>
<link>https://brands.in/bloglimca-ananya-panday-social-media-manager-feel-the-taazgi</link>
<guid>https://brands.in/bloglimca-ananya-panday-social-media-manager-feel-the-taazgi</guid>
<description><![CDATA[ Limca appoints Ananya Panday as brand face and Social Media Manager for its &#039;Feel the Taazgi&#039; campaign — a first-of-its-kind move reshaping Indian brand ambassadorship in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d88fdf15792.jpg" length="92694" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 11:51:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Limca, Ananya Panday, Feel the Taazgi, brand ambassador, social media manager, Coca-Cola India, beverage marketing, summer campaign 2026, Gen Z marketing, digital brand strategy, Atom Network, social-first campaign, Indian advertising, lime drink India, taazgi</media:keywords>
</item>

<item>
<title>How FedEx and CSK Are Telling the Story Every Indian SME Needs to Hear</title>
<link>https://brands.in/blogfedex-the-move-india-needs-saatchi-saatchi-csk-campaign</link>
<guid>https://brands.in/blogfedex-the-move-india-needs-saatchi-saatchi-csk-campaign</guid>
<description><![CDATA[ Saatchi &amp; Saatchi India launches FedEx&#039;s &#039;The Move India Needs&#039; campaign featuring MS Dhoni and CSK — a smart B2B play targeting India&#039;s growing SME export ambitions. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d88fdc12de4.jpg" length="94978" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 11:37:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FedEx India, Saatchi &amp; Saatchi India, MS Dhoni, CSK, SME export, B2B marketing, logistics campaign, digital advertising India, Ruturaj Gaikwad, Urvil Patel, global trade, Indian businesses, Chennai Super Kings, FedEx campaign, brand storytelling</media:keywords>
</item>

<item>
<title>Myntra Bets on Alia Bhatt to Lead Its Fashion and Beauty Ambitions</title>
<link>https://brands.in/blogmyntra-alia-bhatt-brand-ambassador-myntra-beauty</link>
<guid>https://brands.in/blogmyntra-alia-bhatt-brand-ambassador-myntra-beauty</guid>
<description><![CDATA[ Myntra names Alia Bhatt as brand ambassador for Myntra and Myntra Beauty — unpacking the strategy behind India&#039;s boldest fashion-beauty ambassador move of 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d88a933c35c.jpg" length="63995" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 11:20:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Myntra, Alia Bhatt, Myntra Beauty, brand ambassador, Glow Up Days, fashion e-commerce India, beauty marketing, Gen Z, celebrity endorsement, Indian retail, digital beauty, Sunder Balasubramanian, online shopping India, beauty accessibility, millennial marketing</media:keywords>
</item>

<item>
<title>Remembering Piyush Pandey: The Man Who Gave India Its Advertising Voice</title>
<link>https://brands.in/blogremembering-piyush-pandey-indian-advertising-legend</link>
<guid>https://brands.in/blogremembering-piyush-pandey-indian-advertising-legend</guid>
<description><![CDATA[ Remembering Piyush Pandey on his 71st birth anniversary — the creative legend who transformed Indian advertising with Fevicol, Cadbury, and Vodafone ZooZoos. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d88a91afede.jpg" length="90819" type="image/jpeg"/>
<pubDate>Fri, 10 Apr 2026 11:04:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Piyush Pandey, Indian advertising, Ogilvy India, Cadbury Dairy Milk, Fevicol, Vodafone ZooZoos, brand storytelling, advertising legacy, Padma Shri, Cannes Lions, Godfather of Indian Advertising, creative advertising India, Piyush Pandey birthday, Indian ad campaigns, marketing inspiration</media:keywords>
</item>

<item>
<title>Crossbond Names Ranveer Singh Brand Ambassador in Bold Push for National Expansion</title>
<link>https://brands.in/blogcrossbond-ranveer-singh-brand-ambassador-interior-solutions-india</link>
<guid>https://brands.in/blogcrossbond-ranveer-singh-brand-ambassador-interior-solutions-india</guid>
<description><![CDATA[ Crossbond appoints Ranveer Singh as brand ambassador, launching an integrated April campaign featuring TVCs for HDMR Max and Boiltough in a major national expansion push. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d78f0cdbaba.jpg" length="75777" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 18:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crossbond, Ranveer Singh, brand ambassador, interior solutions India, building materials, HDMR Max, Boiltough, Metro Group, MDF boards, laminates, architects India, celebrity endorsement, brand campaign 2026, engineered wood, national expansion</media:keywords>
</item>

<item>
<title>Tanishq&amp;apos;s &amp;apos;Hues&amp;apos; Campaign With Triptii Dimri Redefines Natural Gemstone Jewellery in India</title>
<link>https://brands.in/blogtanishq-hues-collection-triptii-dimri-natural-gemstone-jewellery-akshaya-tritiya</link>
<guid>https://brands.in/blogtanishq-hues-collection-triptii-dimri-natural-gemstone-jewellery-akshaya-tritiya</guid>
<description><![CDATA[ Tanishq launches Hues collection with Triptii Dimri for Akshaya Tritiya, entering natural gemstone jewellery with a colour-led campaign by Lowe Lintas celebrating individuality and self-expression. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d78f071b0a1.jpg" length="66953" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 17:48:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tanishq, Hues collection, Triptii Dimri, natural gemstone jewellery, Akshaya Tritiya 2026, Lowe Lintas, Titan Company, self-expression jewellery, emeralds amethysts tanzanites, Indian summer jewellery, 18kt gold, jewellery campaign India, brand storytelling, colour marketing</media:keywords>
</item>

<item>
<title>Asaya&amp;apos;s &amp;apos;Down to the Molecule&amp;apos; Film Puts Hyperpigmentation and Melanin&#45;Rich Skin Centre Stage</title>
<link>https://brands.in/blogasaya-down-to-the-molecule-brand-film-hyperpigmentation-melanin-rich-skin</link>
<guid>https://brands.in/blogasaya-down-to-the-molecule-brand-film-hyperpigmentation-melanin-rich-skin</guid>
<description><![CDATA[ Asaya launches brand film Down to the Molecule, celebrating melanin-rich skin and spotlighting hyperpigmentation with science-backed storytelling and proprietary molecule MelaMe™. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d78ee7ccbdc.jpg" length="66056" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 17:44:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asaya, Down to the Molecule, hyperpigmentation, melanin-rich skin, MelaMe, inclusive beauty India, skincare brand film, brand storytelling, beauty marketing India, pigmentation skincare, melanated skin, science-backed skincare, skincare campaign 2026, Indian beauty brands</media:keywords>
</item>

<item>
<title>AAAI&amp;apos;s New Tiered Membership Model: A Game&#45;Changer for Small and Digital Agencies</title>
<link>https://brands.in/blogaaai-tiered-membership-model-2026-small-digital-agencies-india</link>
<guid>https://brands.in/blogaaai-tiered-membership-model-2026-small-digital-agencies-india</guid>
<description><![CDATA[ AAAI introduces a tiered membership fee model for 2026–27, lowering costs for smaller and digital-first agencies to make India&#039;s top ad body more inclusive and representative. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d77f0be06c8.jpg" length="38867" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 17:38:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AAAI, tiered membership model, advertising agencies India, digital-first agencies, independent agencies, Srinivasan Swamy, agency fees 2026, ad industry reform, emerging agencies, regional agencies, RK Swamy, membership fee structure, inclusive advertising, marketing industry India</media:keywords>
</item>

<item>
<title>Snitch&amp;apos;s &amp;apos;Style Recognises Style&amp;apos; Campaign Turns Everyday Banter Into Brand Moments</title>
<link>https://brands.in/blogsnitch-style-recognises-style-campaign-verve-media-men-fashion-india</link>
<guid>https://brands.in/blogsnitch-style-recognises-style-campaign-verve-media-men-fashion-india</guid>
<description><![CDATA[ Snitch launches Style Recognises Style, a three-film campaign by Verve Media using everyday humour to show how shared style creates instant human connection across daily moments. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d78ef1483cf.jpg" length="101782" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 17:17:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Snitch, Style Recognises Style, Verve Media, men&#039;s fashion India, brand campaign 2026, fashion advertising, Chetan Siyal, Mayur Gole, lifestyle brand India, humour advertising, cinema advertising, brand storytelling, everyday moments, men&#039;s lifestyle campaign</media:keywords>
</item>

<item>
<title>Maxposure Appoints Sasha Somya as CEO: An Insider&amp;apos;s Rise to the Top</title>
<link>https://brands.in/blogmaxposure-sasha-somya-ceo-appointment-experiential-marketing</link>
<guid>https://brands.in/blogmaxposure-sasha-somya-ceo-appointment-experiential-marketing</guid>
<description><![CDATA[ Maxposure Limited appoints Sasha Somya as CEO from April 2026, marking an internal succession after 18 years, as the company expands into experiential marketing globally. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d77f02173d2.jpg" length="95229" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 17:04:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Maxposure Limited, Sasha Somya, CEO appointment, experiential marketing, content marketing, media company India, Neutral Digital London, brand storytelling, aviation marketing, IndiGo, Oberoi Hotels, government communication, leadership 2026, New Delhi media</media:keywords>
</item>

<item>
<title>foundit Appoints Tarun Sinha as CEO to Drive AI&#45;Led Talent Platform Growth</title>
<link>https://brands.in/blogfoundit-appoints-tarun-sinha-ceo-ai-hr-tech-apac</link>
<guid>https://brands.in/blogfoundit-appoints-tarun-sinha-ceo-ai-hr-tech-apac</guid>
<description><![CDATA[ foundit appoints Tarun Sinha as CEO to accelerate AI-led innovation and market expansion across APAC and Middle East talent platforms, formerly known as Monster. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d77eff8a048.jpg" length="34315" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 16:40:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>foundit, Tarun Sinha, CEO appointment, HR Tech India, talent platform, AI recruitment, APAC hiring, Monster APAC, BetterPlace, OLX, Times Internet, job seekers, employer branding, personalisation, leadership 2026</media:keywords>
</item>

<item>
<title>VerSe Innovation Names Prasanna Prasad as CPTO to Power AI&#45;First Growth</title>
<link>https://brands.in/blogverse-innovation-prasanna-prasad-cpto-ai-innovation-dailyhunt-josh</link>
<guid>https://brands.in/blogverse-innovation-prasanna-prasad-cpto-ai-innovation-dailyhunt-josh</guid>
<description><![CDATA[ VerSe Innovation appoints Prasanna Prasad as CPTO to lead AI-driven innovation across Dailyhunt, Josh, and its full platform portfolio, signalling a major tech growth push. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d77a60cd590.jpg" length="50888" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 16:23:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VerSe Innovation, Prasanna Prasad, CPTO, Dailyhunt, Josh, NexVerse.ai, AI innovation, digital advertising, content platforms India, ad tech, product engineering, data science, creator ecosystem, personalisation, leadership appointment 2026</media:keywords>
</item>

<item>
<title>EBG Group Bets Big on Leadership: Ranjitha M Takes CEO Role at Brillen Space Engineering</title>
<link>https://brands.in/blogebg-group-ranjitha-m-ceo-brillen-space-engineering-suresh-goyal-ebg-foundation</link>
<guid>https://brands.in/blogebg-group-ranjitha-m-ceo-brillen-space-engineering-suresh-goyal-ebg-foundation</guid>
<description><![CDATA[ EBG Group appoints Ranjitha M as CEO of Brillen Space Engineering and Suresh Goyal as Director at EBG Foundation, signalling national expansion and social impact goals. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d777b5c56a1.jpg" length="69344" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 15:49:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EBG Group, Brillen Space Engineering, Ranjitha M, CEO appointment, Suresh Goyal, EBG Foundation, infrastructure India, modular construction, precast systems, leadership appointment, Model Village Telangana, CSR India, prefabricated structures, Hyderabad construction, brand leadership 2026</media:keywords>
</item>

<item>
<title>super.money Flips the IPL Ad Script With Salman and Arbaaz Khan&amp;apos;s Cashback Chaos</title>
<link>https://brands.in/blogsuper-money-salman-arbaaz-khan-ipl-2026-campaign-tilt-brand-solutions</link>
<guid>https://brands.in/blogsuper-money-salman-arbaaz-khan-ipl-2026-campaign-tilt-brand-solutions</guid>
<description><![CDATA[ super.money&#039;s IPL 2026 campaign with Salman and Arbaaz Khan flips the script on fintech advertising — here&#039;s why this entertainment-first approach is a masterclass in brand storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d75ad16d472.jpg" length="79177" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 15:11:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>super.money, Salman Khan, Arbaaz Khan, IPL 2026, fintech marketing, Tilt Brand Solutions, cashback campaign, entertainment marketing, brand film, IPL advertising</media:keywords>
</item>

<item>
<title>Arjun Kalra Takes the Wheel at Uber India as New Head of Marketing</title>
<link>https://brands.in/blogarjun-kalra-uber-india-head-of-marketing-india-south-asia-2026</link>
<guid>https://brands.in/blogarjun-kalra-uber-india-head-of-marketing-india-south-asia-2026</guid>
<description><![CDATA[ Arjun Kalra joins Uber India as Head of Marketing for India and South Asia, bringing Apple and AB InBev brand expertise to one of mobility&#039;s most competitive markets. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d74d40ea303.jpg" length="49775" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 14:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Arjun Kalra, Uber India, Head of Marketing, India South Asia, mobility brand, Apple alumni, AB InBev, brand strategy, marketing leadership, consumer marketing</media:keywords>
</item>

<item>
<title>Pepe Jeans London and Shreyas Iyer Strike the Perfect Style Partnership for ELLE India</title>
<link>https://brands.in/blogpepe-jeans-london-shreyas-iyer-elle-india-april-2026</link>
<guid>https://brands.in/blogpepe-jeans-london-shreyas-iyer-elle-india-april-2026</guid>
<description><![CDATA[ Pepe Jeans London collaborates with Shreyas Iyer for ELLE India&#039;s April 2026 edition — a sport-meets-style cultural moment redefining Indian fashion brand partnerships. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d74d335662b.jpg" length="62257" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 13:22:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pepe Jeans London, Shreyas Iyer, ELLE India, fashion collaboration, denim brand India, sport and style, cricket fashion, brand ambassador, contemporary fashion, cultural marketing</media:keywords>
</item>

<item>
<title>Everybody Loves Sohrab Handa: ZEE5 and Applause Entertainment Crack Open the Whodunnit</title>
<link>https://brands.in/blogeverybody-loves-sohrab-handa-zee5-applause-entertainment-rajat-kapoor-2026</link>
<guid>https://brands.in/blogeverybody-loves-sohrab-handa-zee5-applause-entertainment-rajat-kapoor-2026</guid>
<description><![CDATA[ ZEE5 and Applause Entertainment&#039;s latest collaboration, Everybody Loves Sohrab Handa, brings Rajat Kapoor&#039;s darkly comic whodunnit to Hindi OTT from April 10, 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d74671a0217.jpg" length="88634" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 13:00:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5, Applause Entertainment, Everybody Loves Sohrab Handa, Rajat Kapoor, Hindi OTT, whodunnit film, Vinay Pathak, direct-to-digital, OTT content strategy, murder mystery</media:keywords>
</item>

<item>
<title>Ixigo Elevates Its Marketing Game With Ameya Velankar as Group SVP</title>
<link>https://brands.in/blogixigo-appoints-ameya-velankar-group-svp-marketing-2026</link>
<guid>https://brands.in/blogixigo-appoints-ameya-velankar-group-svp-marketing-2026</guid>
<description><![CDATA[ Ixigo appoints Ameya Velankar as Group SVP — Marketing, bringing Uber India&#039;s former marketing head on board to drive bold, culture-defining brand growth. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d7466e34e9e.jpg" length="73339" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 12:41:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ixigo, Ameya Velankar, Group SVP Marketing, Uber India, travel marketing, marketing leadership, brand strategy, consumer marketing, Indian travel platform, senior appointment</media:keywords>
</item>

<item>
<title>Policybazaar Names Sajja Praveen Chowdary as New CEO After Tarun Mathur&amp;apos;s 18&#45;Year Journey Ends</title>
<link>https://brands.in/blogpolicybazaar-ceo-tarun-mathur-steps-down-sajja-praveen-chowdary-appointed-2026</link>
<guid>https://brands.in/blogpolicybazaar-ceo-tarun-mathur-steps-down-sajja-praveen-chowdary-appointed-2026</guid>
<description><![CDATA[ Tarun Mathur steps down as Policybazaar CEO after 18 years; Sajja Praveen Chowdary takes charge — what this leadership transition means for India&#039;s insurtech landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d73ecd8c073.jpg" length="75016" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 12:24:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Policybazaar, Tarun Mathur, Sajja Praveen Chowdary, PB Fintech, insurtech India, CEO appointment, leadership transition, IRDAI, insurance marketplace, fintech news</media:keywords>
</item>

<item>
<title>Amaron&amp;apos;s &amp;apos;The Long Game&amp;apos; Campaign Proves Silence Can Be the Loudest IPL Strategy</title>
<link>https://brands.in/blogamaron-long-game-campaign-ipl-2026-delhi-capitals-kkr</link>
<guid>https://brands.in/blogamaron-long-game-campaign-ipl-2026-delhi-capitals-kkr</guid>
<description><![CDATA[ Amaron partners with Delhi Capitals and KKR for IPL 2026 with &#039;The Long Game is Played in the Quiet&#039; — a masterclass in contrarian sports sponsorship strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d73ec2b7e86.jpg" length="46310" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 11:50:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amaron, IPL 2026, The Long Game, Delhi Capitals, Kolkata Knight Riders, Amara Raja Energy, helmet sponsorship, sports marketing India, battery brand, brand campaign</media:keywords>
</item>

<item>
<title>Slurrp Farm&amp;apos;s Back to School Campaign Makes the Empty Tiffin a Victory Moment</title>
<link>https://brands.in/blogslurrp-farm-back-to-school-campaign-empty-tiffin-2026</link>
<guid>https://brands.in/blogslurrp-farm-back-to-school-campaign-empty-tiffin-2026</guid>
<description><![CDATA[ Slurrp Farm&#039;s Back to School 2026 campaign turns the empty tiffin into a powerful emotional win for Indian parents — here&#039;s what every marketer can learn from it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d73bc686393.jpg" length="64897" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 11:27:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Slurrp Farm, Back to School, millet food, children&#039;s nutrition, Wholsum Foods, tiffin campaign, Indian parenting, FMCG marketing, Real Food Really Easy, brand storytelling</media:keywords>
</item>

<item>
<title>Built with All Heart: Birla Estates and Gujarat Titans Unite for IPL 2026</title>
<link>https://brands.in/blogbirla-estates-built-with-all-heart-gujarat-titans-ipl-2026</link>
<guid>https://brands.in/blogbirla-estates-built-with-all-heart-gujarat-titans-ipl-2026</guid>
<description><![CDATA[ Birla Estates launches &#039;Built with All Heart&#039; with Gujarat Titans for IPL 2026 — a campaign redefining real estate brand strategy through experience-led fan engagement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d73af35f994.jpg" length="86550" type="image/jpeg"/>
<pubDate>Thu, 09 Apr 2026 11:07:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Birla Estates, Gujarat Titans, IPL 2026, Built with All Heart, real estate marketing, sports sponsorship, fan engagement, Aditya Birla Real Estate, experiential marketing, brand campaign</media:keywords>
</item>

<item>
<title>Continental Tires India Names Nevin Aslan&#45;Özkan as Managing Director Amid Major Growth Push</title>
<link>https://brands.in/blogcontinental-tires-india-nevin-aslan-ozkan-managing-director-2026</link>
<guid>https://brands.in/blogcontinental-tires-india-nevin-aslan-ozkan-managing-director-2026</guid>
<description><![CDATA[ Continental Tires India appoints Nevin Aslan-Özkan as Managing Director from April 2026, backed by a €10.5 million investment in the passenger vehicle segment. Full strategic analysis inside. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d63d7954215.jpg" length="38426" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 18:00:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Continental Tires India, Nevin Aslan-Özkan, Managing Director 2026, Samir Gupta, premium tyre India, UUHP tyres, CrossContact AT2, automotive India, passenger vehicle segment, tyre market India, €10.5 million investment, continental India strategy, CFO to MD, EMEA APAC leadership, ultra high performance tyres</media:keywords>
</item>

<item>
<title>Knauf India Appoints Pallavi Poddar as CHRO to Strengthen Its People Strategy for Scale</title>
<link>https://brands.in/blogknauf-india-pallavi-poddar-chro-appointment-hr-leadership-2026-1063</link>
<guid>https://brands.in/blogknauf-india-pallavi-poddar-chro-appointment-hr-leadership-2026-1063</guid>
<description><![CDATA[ Knauf India appoints Pallavi Poddar as CHRO to lead people strategy and organisational capability as the company scales its building materials operations across India in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d63d6c05c71.jpg" length="75033" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 17:55:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Knauf India, Pallavi Poddar, CHRO appointment, HR leadership India, building materials India, drywall ceiling solutions, Sumit Bidani, Fenesta Windows, Ingersoll Rand, talent strategy India, organisational development, HR transformation 2026, SCMHRD, people strategy, construction sector India</media:keywords>
</item>

<item>
<title>Beacon Group Appoints Dr. Rajesh Patel as Group CEO to Lead Its Next Phase of Diagnostics Growth</title>
<link>https://brands.in/blogbeacon-group-dr-rajesh-patel-group-ceo-appointment-diagnostics-india</link>
<guid>https://brands.in/blogbeacon-group-dr-rajesh-patel-group-ceo-appointment-diagnostics-india</guid>
<description><![CDATA[ Beacon Group appoints Dr. Rajesh Patel as Group CEO effective April 2026 to lead Beacon Diagnostics, Vector Biotek, and Biogeny Diagnostics. Key insights into India&#039;s IVD growth strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d63d5fb0f8f.jpg" length="51988" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 17:50:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Beacon Group, Dr. Rajesh Patel, Group CEO, Beacon Diagnostics, Vector Biotek, Biogeny Diagnostics, IVD India, diagnostics sector India, Dr. D.K. Joshi, healthcare leadership 2026, in-vitro diagnostics, Chain Labs India, standalone laboratories, diagnostics market growth, healthcare strategy India</media:keywords>
</item>

<item>
<title>Numeros Motors Names Arun Srivastava as CEO to Drive Its Next Phase of EV Growth</title>
<link>https://brands.in/blognumeros-motors-arun-srivastava-ceo-appointment-ev-two-wheeler-india</link>
<guid>https://brands.in/blognumeros-motors-arun-srivastava-ceo-appointment-ev-two-wheeler-india</guid>
<description><![CDATA[ Numeros Motors appoints Arun Srivastava as CEO effective April 2026, succeeding founder Shreyas Shibulal. A deep dive into what this leadership shift means for India&#039;s EV two-wheeler market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d63d4f848a2.jpg" length="39037" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 17:42:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Numeros Motors, Arun Srivastava, CEO appointment, Shreyas Shibulal, electric two-wheeler India, EV startup Bengaluru, Greaves Group, Ampere electric scooters, IIT Kharagpur, electric mobility India, EV leadership 2026, mass market EV, Indian EV market, two-wheeler manufacturer, EV growth strategy</media:keywords>
</item>

<item>
<title>Shah Rukh Khan &amp;amp; Sanya Malhotra Bring Joy Ubtan Face Wash to Life in Charming New TVC</title>
<link>https://brands.in/blogjoy-personal-care-ubtan-face-wash-tvc-shah-rukh-khan-sanya-malhotra</link>
<guid>https://brands.in/blogjoy-personal-care-ubtan-face-wash-tvc-shah-rukh-khan-sanya-malhotra</guid>
<description><![CDATA[ Joy Personal Care launches new Ubtan Face Wash TVC featuring Shah Rukh Khan and Sanya Malhotra. Here&#039;s what Indian brands can learn from this smart summer skincare campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d63d48df41b.jpg" length="87328" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 17:27:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Joy Personal Care, Shah Rukh Khan, Sanya Malhotra, Ubtan Face Wash, RSH Global, summer skincare India, turmeric saffron sandalwood, tan reduction, FMCG marketing India, Poulomi Roy, Sunil Agarwal, Indian skincare brand, ubtan ingredients, natural glow, skincare TVC 2026</media:keywords>
</item>

<item>
<title>Kalyan Jewellers&amp;apos; Nimah Campaign: When Temple Jewellery Becomes a Cultural Statement</title>
<link>https://brands.in/blogkalyan-jewellers-nimah-collection-campaign-priyadarshan-sreeleela</link>
<guid>https://brands.in/blogkalyan-jewellers-nimah-collection-campaign-priyadarshan-sreeleela</guid>
<description><![CDATA[ Kalyan Jewellers launches the Nimah Collection campaign directed by Priyadarshan, featuring Sreeleela and Kalyani Priyadarshan. A deep dive into heritage jewellery marketing done right. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d635d2c9bd5.jpg" length="110989" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 17:19:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kalyan Jewellers, Nimah Collection, Priyadarshan, Sreeleela, Kalyani Priyadarshan, temple jewellery India, Nakashi craftsmanship, South Indian jewellery, heritage jewellery campaign, bridal jewellery 2026, A Legacy You Wear, jewellery brand strategy, 4-Level Assurance, festive jewellery India, luxury jewellery marketing</media:keywords>
</item>

<item>
<title>Vedica&amp;apos;s &amp;apos;Life Full of Altitude&amp;apos; Campaign: When Premium Water Becomes a Lifestyle Statement</title>
<link>https://brands.in/blogvedica-life-full-of-altitude-rana-daggubati-premium-water-campaign</link>
<guid>https://brands.in/blogvedica-life-full-of-altitude-rana-daggubati-premium-water-campaign</guid>
<description><![CDATA[ Vedica launches Life Full of Altitude featuring Rana Daggubati, shifting from Himalayan origin storytelling to lifestyle-led premium positioning. Key brand strategy lessons inside. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d632ce7d2e3.jpg" length="71363" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 17:09:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vedica, Bisleri International, Life Full of Altitude, Rana Daggubati, premium water India, Himalayan water brand, luxury lifestyle marketing, Jayanti Khan Chauhan, bottled water market 2026, brand evolution, mindful living, understated luxury, FMCG premium India, altitude mindset, conscious consumerism India</media:keywords>
</item>

<item>
<title>West Asia Conflict Is Changing How Indians Shop, Spend, and Save — Ipsos Data Reveals</title>
<link>https://brands.in/blogwest-asia-conflict-india-consumer-sentiment-ipsos-survey-2026</link>
<guid>https://brands.in/blogwest-asia-conflict-india-consumer-sentiment-ipsos-survey-2026</guid>
<description><![CDATA[ Ipsos India&#039;s Consumer Pulse reveals 80% of Indians are tracking the West Asia conflict, with major implications for spending, savings, and brand expectations in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d62b726d9ab.jpg" length="79241" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 17:04:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ipsos India, Consumer Pulse, West Asia conflict, Indian consumer sentiment, fuel prices India, LPG shortage, inflation India, discretionary spending, brand strategy 2026, Strait of Hormuz, household spending, FMCG India, Suresh Ramalingam, price stability, value marketing India</media:keywords>
</item>

<item>
<title>Ayushmann Khurrana Joins Finish as Brand Ambassador to Change How India Washes Dishes</title>
<link>https://brands.in/blogfinish-ayushmann-khurrana-brand-ambassador-right-way-to-dishwash</link>
<guid>https://brands.in/blogfinish-ayushmann-khurrana-brand-ambassador-right-way-to-dishwash</guid>
<description><![CDATA[ Finish appoints Ayushmann Khurrana as brand ambassador and launches The Right Way to Dishwash campaign to tackle India&#039;s pre-rinsing habit. Key marketing lessons inside. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d62b62db40a.jpg" length="75247" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 16:50:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Finish India, Ayushmann Khurrana, Reckitt, Right Way to Dishwash, Finish Ultimate Plus, Bosch dishwasher, pre-rinsing habit, FMCG marketing India, Leo Burnett, brand ambassador 2026, dishwasher tablets, kitchen cleaning, behaviour change marketing, Gautam Rishi, automatic dishwashing India</media:keywords>
</item>

<item>
<title>Nick India &amp;amp; Ananya Panday Team Up to Tackle Exam Stress in Indian Homes</title>
<link>https://brands.in/blognick-india-ananya-panday-pressure-ko-bolo-bye-exam-stress</link>
<guid>https://brands.in/blognick-india-ananya-panday-pressure-ko-bolo-bye-exam-stress</guid>
<description><![CDATA[ Nick India and Ananya Panday&#039;s So Positive launch &#039;Pressure Ko Bolo Bye&#039; to tackle exam stress in Indian families. Here&#039;s what marketers can learn from this campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d62b5388940.jpg" length="79877" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 16:32:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Nick India, Ananya Panday, So Positive, Pressure Ko Bolo Bye, exam stress, children&#039;s mental health, family wellness, Pariksha Pe Charcha, kids campaign India, academic pressure, Chikoo Bunty, brand partnerships, emotional wellbeing, children&#039;s entertainment, exam season marketing</media:keywords>
</item>

<item>
<title>Collective Artists Network Enters Fine Arts: What It Means for Indian Brand Culture</title>
<link>https://brands.in/blogcollective-artists-network-fine-arts-nikheel-aphale</link>
<guid>https://brands.in/blogcollective-artists-network-fine-arts-nikheel-aphale</guid>
<description><![CDATA[ Collective Artists Network enters fine arts by signing Nikheel Aphale. Here&#039;s what it means for Indian brands navigating culture-led partnerships in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d62b4aac256.jpg" length="79997" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 16:19:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Collective Artists Network, Nikheel Aphale, fine arts India, Indian contemporary art, brand culture partnerships, Artisera, Devanagari art, cultural marketing, talent ecosystem, Goldman Sachs art collection, Google art collection, Dhruv Chitgopekar, contemporary Indian artist, brand strategy India, creative ecosystem</media:keywords>
</item>

<item>
<title>Madison Media Crosses ₹500 Crore in New Business: What&amp;apos;s Powering India&amp;apos;s Independent Agency Giant</title>
<link>https://brands.in/blogmadison-media-500-crore-new-business-mbrain-gps-growth</link>
<guid>https://brands.in/blogmadison-media-500-crore-new-business-mbrain-gps-growth</guid>
<description><![CDATA[ Madison Media crosses ₹500 crore in new business in six months, adding BCCI, Tata Consumer, Omega Watches and more. Here&#039;s what&#039;s powering India&#039;s third-largest independent media agency. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d62b3eebf8b.jpg" length="32641" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 16:04:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Madison Media, MbrAIn, GPS planning, new business India, independent media agency, RECMA ranking, BCCI media mandate, Tata Consumer Products, media agency of the year, Madison World, AI media planning</media:keywords>
</item>

<item>
<title>Agilus Diagnostics x WPP Media: A High&#45;Stakes Partnership Built for Post&#45;Rebrand Growth</title>
<link>https://brands.in/blogagilus-diagnostics-wpp-media-integrated-partner-rebrand-strategy</link>
<guid>https://brands.in/blogagilus-diagnostics-wpp-media-integrated-partner-rebrand-strategy</guid>
<description><![CDATA[ Agilus Diagnostics appoints WPP Media as integrated media partner post-SRL rebrand, targeting pan-India expansion through data-led, integrated campaign strategy. Here&#039;s the marketing story behind it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d62b2a98c86.jpg" length="34157" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 15:47:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Agilus Diagnostics, WPP Media, SRL rebrand, integrated media partner, Deepak Narang, Priti Murthy, healthcare marketing India, diagnostics brand, programmatic advertising, data-led media, pan-India expansion, brand transformation</media:keywords>
</item>

<item>
<title>Wondrlab Network Brings Anju Sharma on Board as Creative Lead — Content</title>
<link>https://brands.in/blogwondrlab-network-anju-sharma-creative-lead-content-appointment</link>
<guid>https://brands.in/blogwondrlab-network-anju-sharma-creative-lead-content-appointment</guid>
<description><![CDATA[ Wondrlab Network appoints Anju Sharma as Creative Lead — Content to drive design-led, culturally resonant brand storytelling across platforms. Here&#039;s why this hire matters for Indian marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d60ec232d6e.jpg" length="64956" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 15:12:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wondrlab Network, Anju Sharma, Creative Lead Content, Hemant Shringy, FCB Ulka, Leo Burnett, design-led storytelling, content marketing India, integrated agency, moment marketing, brand storytelling, creative appointment India</media:keywords>
</item>

<item>
<title>One Hand Clap Acquires Agenseed: The Agency That Wants to Own Both the Story and the Stage</title>
<link>https://brands.in/blogone-hand-clap-acquires-agenseed-distribution-full-stack-agency</link>
<guid>https://brands.in/blogone-hand-clap-acquires-agenseed-distribution-full-stack-agency</guid>
<description><![CDATA[ One Hand Clap acquires distribution firm Agenseed, projecting 15% revenue growth as it builds a full-stack creative and distribution agency model. Here&#039;s what it means for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d5f617f1405.jpg" length="74877" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 13:45:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>One Hand Clap, Agenseed, Aakash Shah, Monish Hardasani, content distribution, creative agency India, full-stack agency, campaign seeding, creator-led amplification, digital advertising India, agency acquisition, Nikhil Kamath</media:keywords>
</item>

<item>
<title>Aries Agro x Sourav Ganguly: When the Dada of Cricket Meets the Dada of Agri&#45;Inputs</title>
<link>https://brands.in/blogaries-agro-sourav-ganguly-brand-champion-farmer-rural-marketing</link>
<guid>https://brands.in/blogaries-agro-sourav-ganguly-brand-champion-farmer-rural-marketing</guid>
<description><![CDATA[ Aries Agro appoints Sourav Ganguly as Brand Champion to strengthen farmer engagement and rural market presence. Here&#039;s the strategic story behind this powerful agri-marketing move. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d5f60cc303a.jpg" length="89518" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 13:13:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aries Agro, Sourav Ganguly, Brand Champion, agri-inputs India, farmer engagement, rural marketing, Rahul Mirchandani, plant nutrition, agricultural brand, Better Crops Better Future, rural India, celebrity endorsement agri</media:keywords>
</item>

<item>
<title>SLOVIC&amp;apos;s &amp;apos;Gym Ghar Lao&amp;apos;: Tiger Shroff Brings the Fitness Revolution Home</title>
<link>https://brands.in/blogslovic-tiger-shroff-brand-ambassador-gym-ghar-lao-campaign</link>
<guid>https://brands.in/blogslovic-tiger-shroff-brand-ambassador-gym-ghar-lao-campaign</guid>
<description><![CDATA[ SLOVIC appoints Tiger Shroff as brand ambassador and launches &#039;Gym Ghar Lao&#039; campaign, targeting India&#039;s 99% without gym access. Here&#039;s the marketing strategy behind it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d5f5fff31ea.jpg" length="57817" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 12:42:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SLOVIC, Tiger Shroff, Gym Ghar Lao, home fitness India, brand ambassador, fitness equipment, resistance bands, dumbbells, Aqib Mohammed, affordable fitness, quick commerce fitness, home workout campaign</media:keywords>
</item>

<item>
<title>Ramsons Perfumes x Mrunal Thakur: Rewriting the Rules of Affordable Luxury</title>
<link>https://brands.in/blogramsons-perfumes-mrunal-thakur-brand-ambassador-exotica</link>
<guid>https://brands.in/blogramsons-perfumes-mrunal-thakur-brand-ambassador-exotica</guid>
<description><![CDATA[ Ramsons Perfumes appoints Mrunal Thakur as brand ambassador, repositioning fragrance as self-expression. Here&#039;s what this strategic move means for Indian consumer brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d5ed7dc0d23.jpg" length="108665" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 12:18:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ramsons Perfumes, Mrunal Thakur, brand ambassador, Exotica fragrance, Vrijesh Pandey, fragrance marketing India, affordable luxury, self-expression, digital-first FMCG, celebrity endorsement, personal care India, quick commerce beauty</media:keywords>
</item>

<item>
<title>Shemaroo Acquires OHO Gujarati: A Bold Bet on Regional OTT Dominance</title>
<link>https://brands.in/blogshemaroo-acquires-oho-gujarati-shemaroo-me-regional-ott</link>
<guid>https://brands.in/blogshemaroo-acquires-oho-gujarati-shemaroo-me-regional-ott</guid>
<description><![CDATA[ Shemaroo Entertainment acquires OHO Gujarati&#039;s full content library for ShemarooMe, adding 30+ web series and 450+ actors. Here&#039;s what it means for regional OTT and brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d5ec66c568e.jpg" length="30451" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 12:00:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shemaroo Entertainment, OHO Gujarati, ShemarooMe, Gujarati web series, Pratik Gandhi, Vitthal Teedi, regional OTT India, OTT acquisition, Saurabh Srivastava, Gujarati content, digital entertainment, OTT consolidation India</media:keywords>
</item>

<item>
<title>Dentsu India x IWMBuzz: The OTT Partnership Every Brand Should Watch</title>
<link>https://brands.in/blogdentsu-india-iwmbuzz-ott-partnership-digital-awards</link>
<guid>https://brands.in/blogdentsu-india-iwmbuzz-ott-partnership-digital-awards</guid>
<description><![CDATA[ Dentsu India and IWMBuzz Media announce a multi-year OTT awards and industry report partnership. Here&#039;s what it means for brands investing in India&#039;s digital entertainment economy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d5ec5d68cef.jpg" length="26761" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 11:47:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dentsu India, IWMBuzz, OTT partnership, IWMBuzz Digital Awards, OTT report, Harsha Razdan, Narayan Devanathan, digital entertainment India, brand sponsorship OTT, Nestlé India, content monetisation, OTT ecosystem India</media:keywords>
</item>

<item>
<title>KITKAT India x One Piece: When Chocolate Meets Anime Culture</title>
<link>https://brands.in/blogkitkat-india-one-piece-anime-collaboration-campaign</link>
<guid>https://brands.in/blogkitkat-india-one-piece-anime-collaboration-campaign</guid>
<description><![CDATA[ KITKAT India partners with anime giant One Piece for a character-led packaging and digital campaign targeting India&#039;s booming anime fandom. Here&#039;s the marketing story behind it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d5ea33e8eff.jpg" length="67225" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 11:24:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KITKAT India, One Piece, anime collaboration, Nestlé India, character packaging, anime marketing, KITKAT campaign 2026, Gopichandar Jagatheesan, anime fandom India, FMCG marketing, digital campaign, confectionery brand</media:keywords>
</item>

<item>
<title>KISNA&amp;apos;s &amp;apos;Khushiyon Mein Nivesh&amp;apos; Redefines Akshaya Tritiya Marketing</title>
<link>https://brands.in/blogkisna-khushiyon-mein-nivesh-akshaya-tritiya-campaign</link>
<guid>https://brands.in/blogkisna-khushiyon-mein-nivesh-akshaya-tritiya-campaign</guid>
<description><![CDATA[ KISNA&#039;s Akshaya Tritiya campaign &#039;Khushiyon Mein Nivesh&#039; uses a child&#039;s curiosity to reframe jewellery as emotional investment. Here&#039;s what marketers can learn from it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d5e92edda73.jpg" length="77210" type="image/jpeg"/>
<pubDate>Wed, 08 Apr 2026 11:05:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KISNA, Akshaya Tritiya 2026, Khushiyon Mein Nivesh, jewellery campaign India, festive marketing, emotional advertising, diamond jewellery, brand strategy, Paritosh Tripathi, Hari Krishna Group, jewellery investment, festive campaign 2026</media:keywords>
</item>

<item>
<title>Netflix Playground and Kids Slate Expansion: What Every Family Needs to Know</title>
<link>https://brands.in/blognetflix-playground-kids-gaming-app-launch-family-content-expansion</link>
<guid>https://brands.in/blognetflix-playground-kids-gaming-app-launch-family-content-expansion</guid>
<description><![CDATA[ Netflix launches Playground gaming app for kids and expands its family content slate. Here is what Indian parents and marketers need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4e71956121.jpg" length="81489" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 18:00:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Netflix Playground, kids gaming app, Netflix kids content, children&#039;s entertainment, family streaming, Peppa Pig, Sesame Street, Netflix expansion, kids EdTech, parental controls, interactive kids games, subscription streaming, Netflix India, children&#039;s media, family content platform</media:keywords>
</item>

<item>
<title>BFSI Advertising in 2025: Digital Surges 5X While TV Loses Ground</title>
<link>https://brands.in/blogbfsi-advertising-2025-digital-surge-tv-decline-tam-adex-report</link>
<guid>https://brands.in/blogbfsi-advertising-2025-digital-surge-tv-decline-tam-adex-report</guid>
<description><![CDATA[ TAM AdEx 2025 reveals BFSI digital ad impressions surged 5X while TV volumes declined. Here is what India&#039;s financial sector media shift means for your brand. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4f5440e865.jpg" length="132601" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 17:45:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BFSI advertising 2025, TAM AdEx report, digital ad impressions, programmatic advertising, TV ad decline, LIC advertising, BFSI media strategy, fintech marketing, insurance advertising India, banking digital ads, print advertising BFSI, media planning India</media:keywords>
</item>

<item>
<title>Kargo&amp;apos;s Project KERA: The AI Engine That Writes Your Media Plan</title>
<link>https://brands.in/blogkargo-project-kera-agentic-media-buying-platform</link>
<guid>https://brands.in/blogkargo-project-kera-agentic-media-buying-platform</guid>
<description><![CDATA[ Kargo&#039;s Project KERA closed beta uses agentic AI to turn a campaign brief into a full media plan. Here&#039;s what Indian marketers need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4e6d791eed.jpg" length="38079" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 17:29:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>agentic media buying, Project KERA, Kargo, AI media planning, creative performance platform, campaign optimisation, contextual targeting, programmatic advertising, media buying automation, Creative Science, cross-channel advertising, AI campaign brief, cookie-free targeting, brand marketing AI, media planning tool</media:keywords>
</item>

<item>
<title>Pee Safe Picks Smriti Mandhana: The Bold Brand Move Rewriting Feminine Hygiene</title>
<link>https://brands.in/blogpee-safe-smriti-mandhana-brand-ambassador-feminine-hygiene</link>
<guid>https://brands.in/blogpee-safe-smriti-mandhana-brand-ambassador-feminine-hygiene</guid>
<description><![CDATA[ Pee Safe appoints Smriti Mandhana as brand ambassador for its Comfort Range. Here&#039;s what this partnership means for feminine hygiene marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4e27225cb4.jpg" length="79473" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 17:15:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pee Safe, Smriti Mandhana, brand ambassador, feminine hygiene India, Pee Safe Comfort Range, menstrual hygiene, women&#039;s wellness, intimate care products, sports ambassador, Vikas Bagaria</media:keywords>
</item>

<item>
<title>Butterfly x UTT: Japan&amp;apos;s Table Tennis Giant Bets Big on India&amp;apos;s Rise</title>
<link>https://brands.in/blogbutterfly-utt-title-sponsorship-india-table-tennis</link>
<guid>https://brands.in/blogbutterfly-utt-title-sponsorship-india-table-tennis</guid>
<description><![CDATA[ Butterfly signs a landmark 5-year title deal with UTT, rebranding India&#039;s premier table tennis league. Here&#039;s what it means for Indian sports marketing and brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4e174ba9a2.jpg" length="73405" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 16:44:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Butterfly Ultimate Table Tennis, UTT sponsorship, India table tennis league, Tamasu Butterfly, sports marketing India, grassroots table tennis, UTT Season 7, table tennis sponsorship, Butterfly UTT deal, Indian sports branding</media:keywords>
</item>

<item>
<title>Jana Small Finance Bank and RCB Unite — Two Bengaluru Brands, One Powerful IPL Partnership</title>
<link>https://brands.in/blogjana-small-finance-bank-rcb-ipl-2026-banking-partner</link>
<guid>https://brands.in/blogjana-small-finance-bank-rcb-ipl-2026-banking-partner</guid>
<description><![CDATA[ Jana Small Finance Bank partners with defending IPL champions RCB as exclusive banking partner for 2026 — here&#039;s why this Bengaluru-rooted association is one of the season&#039;s smartest sports marketing moves. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4d0d749638.jpg" length="56822" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 16:10:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jana Small Finance Bank, Royal Challengers Bengaluru, RCB, IPL 2026, official banking partner, Bengaluru brands, Ajay Kanwal, Rajesh Menon, cricket sponsorship, sports marketing India, defending champions, small finance bank, brand partnership, IPL sponsorship</media:keywords>
</item>

<item>
<title>Crocs India Brings Jameel Jamali to Its Latest Campaign — And the Internet Is Loving It</title>
<link>https://brands.in/blogcrocs-india-rakesh-bedi-dhurandhar-crocshake-campaign</link>
<guid>https://brands.in/blogcrocs-india-rakesh-bedi-dhurandhar-crocshake-campaign</guid>
<description><![CDATA[ Crocs India teams up with Rakesh Bedi of Dhurandhar fame for its Crocshake digital campaign — here&#039;s why this nostalgia-led, character-driven marketing move is a masterclass in cultural timing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4d0bc11f61.jpg" length="85984" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 15:09:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crocs India, Rakesh Bedi, Dhurandhar, Jameel Jamali, Crocshake, One Hand Clap, Manoj Juneja, nostalgia marketing, digital campaign India, character-led content, meme marketing, cultural branding, footwear campaign India, humour advertising, viral marketing India</media:keywords>
</item>

<item>
<title>Saffola Masala Oats Turns Cricket Season Into a City&#45;by&#45;City Flavour War With Chef Kunal Kapur</title>
<link>https://brands.in/blogsaffola-masala-oats-bowl-apna-apna-chef-kunal-kapur-ipl-campaign</link>
<guid>https://brands.in/blogsaffola-masala-oats-bowl-apna-apna-chef-kunal-kapur-ipl-campaign</guid>
<description><![CDATA[ Saffola Masala Oats launches Bowl Apna Apna with Chef Kunal Kapur — a city-by-city flavour battle timed to IPL 2026 that turns consumer co-creation into a masterclass in regional Indian marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4b769366bd.jpg" length="67552" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 14:08:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Saffola Masala Oats, Bowl Apna Apna, Chef Kunal Kapur, Marico Limited, Vikram Karwal, IPL campaign, regional food marketing, consumer participation, WhatsApp marketing, city pride India, FMCG campaign, cricket season marketing, co-creation campaign, healthy breakfast India</media:keywords>
</item>

<item>
<title>Asian Paints Makes Waterproofing a Cultural Moment With Its South India &amp;apos;Superstar&amp;apos; Campaign</title>
<link>https://brands.in/blogasian-paints-damp-proof-superstar-waterproofing-south-india-campaign</link>
<guid>https://brands.in/blogasian-paints-damp-proof-superstar-waterproofing-south-india-campaign</guid>
<description><![CDATA[ Asian Paints launches a music-led South India campaign for Damp Proof, positioning it as the Superstar of Waterproofing — here&#039;s why this culturally rooted regional strategy is a masterclass for Indian marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4b0a94e739.jpg" length="102975" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 13:40:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Asian Paints, Damp Proof, waterproofing India, South India campaign, Superstar of Waterproofing, Rowdy Baby, Ogilvy India, Amit Syngle, Prem Narayan, regional marketing, heat reflective coating, integrated campaign, culturally resonant advertising, construction chemicals India</media:keywords>
</item>

<item>
<title>NeoLiv Elevates Chandan Kar to CMO — Real Estate Marketing Just Got Smarter</title>
<link>https://brands.in/blogneoliv-chandan-kar-chief-marketing-officer-real-estate-india</link>
<guid>https://brands.in/blogneoliv-chandan-kar-chief-marketing-officer-real-estate-india</guid>
<description><![CDATA[ NeoLiv elevates founding member Chandan Kar to Chief Marketing Officer — here&#039;s what his AI-led, revenue-integrated mandate means for India&#039;s evolving real estate marketing landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4b09984d1e.jpg" length="58074" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 13:20:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NeoLiv, Chandan Kar, Chief Marketing Officer, CMO appointment India, fund-led real estate, AI marketing, brand strategy, Mohit Malhotra, real estate India, customer centricity, integrated marketing, property developer India, micro-markets, NeoLiv expansion, real estate branding</media:keywords>
</item>

<item>
<title>Google and Tiger Telly Bring &amp;apos;A Perfect Match&amp;apos; to IPL Season — Branded Storytelling Just Levelled Up</title>
<link>https://brands.in/bloggoogle-tiger-telly-a-perfect-match-micro-drama-ipl-2026</link>
<guid>https://brands.in/bloggoogle-tiger-telly-a-perfect-match-micro-drama-ipl-2026</guid>
<description><![CDATA[ Google and Tiger Telly launch A Perfect Match micro-drama for IPL 2026, written by Zoya Akhtar and starring Ishaan Khatter — here&#039;s why this branded content sets a new benchmark for Indian marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4a31f01309.jpg" length="63579" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 13:07:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Google, Tiger Telly, A Perfect Match, Zoya Akhtar, Ishaan Khatter, Sara Arjun, micro-drama IPL 2026, Tiger Baby, branded content India, Arjun Varain Singh, Google Search integration, IPL marketing, brand storytelling India, Reema Kagti</media:keywords>
</item>

<item>
<title>TRAI Takes on FAST Platforms — India&amp;apos;s TV and OTT World Is About to Change</title>
<link>https://brands.in/blogtrai-fast-platforms-regulation-india-tv-ott-convergence</link>
<guid>https://brands.in/blogtrai-fast-platforms-regulation-india-tv-ott-convergence</guid>
<description><![CDATA[ TRAI initiates regulatory consultation on FAST and ALTD platforms in India — here&#039;s what it means for broadcasters, OTT players, MSOs, and brand advertisers in the converging TV landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4a3104fe37.jpg" length="20741" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 12:51:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TRAI, FAST platforms, ALTD, OTT regulation India, Free Ad-Supported Streaming, connected TV India, MSO, broadcasting framework, MIB, linear TV streaming, cable TV regulation, digital platforms India, level playing field, smart TV apps, TRAI consultation 2026</media:keywords>
</item>

<item>
<title>Advertising Rocks Season 4 Is Back — And Goafest 2026 Just Got a Whole Lot Louder</title>
<link>https://brands.in/blogadvertising-rocks-season-4-goafest-2026</link>
<guid>https://brands.in/blogadvertising-rocks-season-4-goafest-2026</guid>
<description><![CDATA[ Advertising Rocks Season 4 returns to Goafest 2026 with bigger prizes and a live finale — here&#039;s everything marketing professionals need to know before the April 30 deadline. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d49d0bb507e.jpg" length="67827" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 12:34:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Advertising Rocks Season 4, Goafest 2026, Subhash Kamath, Mohit Joshi, Havas Media India, advertising talent competition, music marketing industry, AAAI, Advertising Club, Goa festival, solo duet performers, creative industry event, ad festival India</media:keywords>
</item>

<item>
<title>BULLET Microdrama and ZEE5 Launch &amp;apos;Mom Talks&amp;apos; — And Parenting Content Will Never Be the Same</title>
<link>https://brands.in/blogbullet-microdrama-zee5-mom-talks-parineeti-chopra-parenting-content</link>
<guid>https://brands.in/blogbullet-microdrama-zee5-mom-talks-parineeti-chopra-parenting-content</guid>
<description><![CDATA[ BULLET microdrama and ZEE5 launch Mom Talks with Parineeti Chopra — a nine-episode parenting series with Johnson&#039;s Baby, GSK, and Aveeno Baby as brand partners. Here&#039;s why it matters. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d4a07034b7b.jpg" length="65022" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 12:16:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mom Talks, BULLET microdrama, ZEE5, Parineeti Chopra, parenting content India, Johnson&#039;s Baby, GSK, Aveeno Baby, branded content OTT, AVOD streaming, celebrity parenting, digital series, content integration, ZEE5 AVOD, Indian parenting platform</media:keywords>
</item>

<item>
<title>VETO Partners With B4U Network to Deepen Its Family Entertainment Play</title>
<link>https://brands.in/blogveto-b4u-network-ctv-family-entertainment-india</link>
<guid>https://brands.in/blogveto-b4u-network-ctv-family-entertainment-india</guid>
<description><![CDATA[ VETO partners with B4U Network to add Bollywood, music, and Bhojpuri content to its CTV platform — here&#039;s what it means for family entertainment and brand advertisers in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d49cfaeeda2.jpg" length="45930" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 11:53:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO, B4U Network, CTV platform, OTT India, family entertainment, Bollywood content, Bhojpuri+, B4U Movies, B4U Music, connected TV India, ad-supported streaming, regional content, large-screen viewing, Ritu Dhawan, digital entertainment India</media:keywords>
</item>

<item>
<title>Numeros Motors Names Arun Srivastava CEO to Power Its Next Growth Chapter</title>
<link>https://brands.in/blognumeros-motors-arun-srivastava-ceo-ev-expansion-india</link>
<guid>https://brands.in/blognumeros-motors-arun-srivastava-ceo-ev-expansion-india</guid>
<description><![CDATA[ Numeros Motors appoints Arun Srivastava as CEO to accelerate EV expansion in India — here&#039;s what this leadership shift means for the electric two-wheeler market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d497171f8cc.jpg" length="41348" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 11:32:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Numeros Motors, Arun Srivastava, CEO appointment, electric two-wheeler India, EV startup, Bengaluru EV, Shreyas Shibulal, Greaves Group, Ampere, electric scooter, IIT Kharagpur, EV expansion, automobile leadership, India mobility, operational scaling</media:keywords>
</item>

<item>
<title>VML Bolsters India Leadership With Shikhar Khanna as Chief Strategy Officer</title>
<link>https://brands.in/blogshikhar-khanna-vml-india-chief-strategy-officer</link>
<guid>https://brands.in/blogshikhar-khanna-vml-india-chief-strategy-officer</guid>
<description><![CDATA[ VML India appoints Shikhar Khanna as Chief Strategy Officer — a seasoned APAC strategist and third-time WPP returnee set to strengthen VML&#039;s strategic leadership in Mumbai. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d497112fa70.jpg" length="34025" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 11:08:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VML India, Shikhar Khanna, Chief Strategy Officer, WPP India, Dentsu India, integrated strategy, APAC marketing, advertising agency India, network agency leadership, Mumbai advertising, MediaCom, Mindshare, brand strategy, agency appointments, communications planning</media:keywords>
</item>

<item>
<title>B&amp;apos;spoke Wellness Taps Malaika Arora to Lead Its Preventive Nutrition Push</title>
<link>https://brands.in/blogbspoke-wellness-malaika-arora-brand-ambassador-preventive-nutrition</link>
<guid>https://brands.in/blogbspoke-wellness-malaika-arora-brand-ambassador-preventive-nutrition</guid>
<description><![CDATA[ B&#039;spoke Wellness appoints Malaika Arora as brand ambassador to lead its preventive nutrition push — here&#039;s what Indian marketers can learn from this science-first brand move. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d493c61a8ba.jpg" length="77533" type="image/jpeg"/>
<pubDate>Tue, 07 Apr 2026 10:49:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>B&#039;spoke Wellness, Malaika Arora, brand ambassador, preventive nutrition, wellness supplements India, nutraceuticals, functional foods, gut health, science-backed wellness, celebrity endorsement, Indian wellness market, daily health habits, supplement brands India, fitness lifestyle, Sid Das, integrated marketing campaign</media:keywords>
</item>

<item>
<title>NDTV Profit Tops YouTube Business News in March 2026 with 51.7 Million Views</title>
<link>https://brands.in/blogndtv-profit-youtube-business-news-leader-march-2026</link>
<guid>https://brands.in/blogndtv-profit-youtube-business-news-leader-march-2026</guid>
<description><![CDATA[ NDTV Profit tops YouTube business news in March 2026 with 51.7 million views, ahead of CNBC and ET Now. Here&#039;s what this means for Indian media brands and advertisers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d38ed5bc03d.jpg" length="66319" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 17:05:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NDTV Profit, YouTube business news India, March 2026 rankings, DataBeings, CNBC India, ET Now, Moneycontrol, Rahul Kanwal, Tamanna Inamdar, retail investor India, financial news YouTube, digital media leadership, business news credibility</media:keywords>
</item>

<item>
<title>CNN&#45;News18 Launches &amp;apos;Fury in the Gulf&amp;apos; Conclave to Decode the West Asia Crisis for India</title>
<link>https://brands.in/blogcnn-news18-fury-in-the-gulf-war-conclave-west-asia-india-2026</link>
<guid>https://brands.in/blogcnn-news18-fury-in-the-gulf-war-conclave-west-asia-india-2026</guid>
<description><![CDATA[ CNN-News18 hosts Fury in the Gulf War Conclave on April 7, featuring Shashi Tharoor and top voices on West Asia crisis. Here&#039;s what it means for Indian brands and media. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d38eca82072.jpg" length="114423" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 17:05:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CNN-News18, Fury in the Gulf, War Conclave, West Asia crisis, India Gulf relations, Shashi Tharoor, Ram Madhav, Iran US conflict, Indian diaspora Gulf, energy security India, geopolitics India 2026, Network18, Smriti Mehra, Rahul Shivshankar</media:keywords>
</item>

<item>
<title>UNIQLO India Signs Jasprit Bumrah in a Campaign Built on Calm, Not Celebrity</title>
<link>https://brands.in/bloguniqlo-india-jasprit-bumrah-brand-endorser-campaign-2026</link>
<guid>https://brands.in/bloguniqlo-india-jasprit-bumrah-brand-endorser-campaign-2026</guid>
<description><![CDATA[ UNIQLO India signs Jasprit Bumrah as brand endorser with a calm, authentic campaign by Creativeland Asia. Here&#039;s what this means for Indian brand and advertising strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d38ea103139.jpg" length="99365" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 16:53:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>UNIQLO India, Jasprit Bumrah, LifeWear philosophy, AIRism T-shirt, Creativeland Asia, Entourage Films, cricket endorsement India, brand ambassador 2026, authentic advertising India, Ishaan Nair, Nidhi Rastogi, celebrity branding India, minimalist advertising</media:keywords>
</item>

<item>
<title>Akasa Air Strengthens Brand Leadership with Aditi Roy as Comms and CSR Head</title>
<link>https://brands.in/blogakasa-air-aditi-roy-corporate-communications-csr-head-2026</link>
<guid>https://brands.in/blogakasa-air-aditi-roy-corporate-communications-csr-head-2026</guid>
<description><![CDATA[ Akasa Air appoints Aditi Roy as Head of Corporate Communications and CSR. With a Novartis and agency background, here&#039;s what this hire means for India&#039;s aviation brand landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d38a5c56ee0.jpg" length="67735" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 16:39:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Akasa Air, Aditi Roy, corporate communications, CSR India, aviation brand strategy, Novartis India, Fleishman-Hillard, MullenLowe Lintas, airline PR India, stakeholder engagement, reputation management, aviation sector India 2026, brand leadership appointment</media:keywords>
</item>

<item>
<title>Times of India Strengthens Legal Bench: Pankaj Jain Named Director – Legal</title>
<link>https://brands.in/blogpankaj-jain-times-of-india-bccl-director-legal-2026</link>
<guid>https://brands.in/blogpankaj-jain-times-of-india-bccl-director-legal-2026</guid>
<description><![CDATA[ Pankaj Jain joins Bennett Coleman BCCL as Director Legal. What his 25-year cross-sector legal career means for Times of India and Indian media brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d38a57859e5.jpg" length="47543" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 16:09:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pankaj Jain, BCCL Director Legal, Times of India, Bennett Coleman, media governance India, legal strategy, AstraZeneca India, IP protection media, TOI Group 2026</media:keywords>
</item>

<item>
<title>YRF Entertainment Appoints Saugata Mukherjee as Head of Content</title>
<link>https://brands.in/blogyrf-entertainment-saugata-mukherjee-head-of-content-2026</link>
<guid>https://brands.in/blogyrf-entertainment-saugata-mukherjee-head-of-content-2026</guid>
<description><![CDATA[ YRF Entertainment appoints Saugata Mukherjee as Head of Content. The SonyLIV and Hotstar veteran is now steering Yash Raj&#039;s streaming ambitions. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d38a573c48d.jpg" length="47702" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 15:59:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>YRF Entertainment, Saugata Mukherjee, Yash Raj Films streaming, Head of Content, Indian OTT 2026, SonyLIV originals, Hotstar, content strategy India, Akshaye Widhani</media:keywords>
</item>

<item>
<title>From Ad Briefs to Crime Plots: Ogilvy&amp;apos;s Mohan Menon Writes a Thriller</title>
<link>https://brands.in/blogmohan-menon-ogilvy-crime-fiction-ninja-never-knocks-2026</link>
<guid>https://brands.in/blogmohan-menon-ogilvy-crime-fiction-ninja-never-knocks-2026</guid>
<description><![CDATA[ Ogilvy veteran Mohan Menon debuts in crime fiction with The Ninja Never Knocks. What his creative shift means for Indian advertising and brand storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d383a852388.jpg" length="46108" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 15:28:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mohan Menon, Ogilvy India, The Ninja Never Knocks, crime fiction India, advertising veterans, Indian authors 2026, brand storytelling, creative writing advertising</media:keywords>
</item>

<item>
<title>BitDelta India Bets Big on Trust: Vikaas M Sachdeva Named CEO</title>
<link>https://brands.in/blogbitdelta-india-vikaas-sachdeva-ceo-digital-assets-2026</link>
<guid>https://brands.in/blogbitdelta-india-vikaas-sachdeva-ceo-digital-assets-2026</guid>
<description><![CDATA[ BitDelta India names Vikaas M Sachdeva as CEO ahead of platform launch. Here&#039;s what his appointment means for India&#039;s digital asset market and brands. (157 characters)Suggested URL Slug: /blog/bitdelta-india-vikaas-sachdeva-ceo-digital-assets-2026 ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d360c75245e.jpg" length="69222" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 14:01:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BitDelta India CEO, Vikaas M Sachdeva, crypto platform India, digital assets India, SEBI compliance crypto, institutional crypto platform, fintech leadership India</media:keywords>
</item>

<item>
<title>YES Bank Names Vinay Tonse as New MD &amp;amp; CEO — What It Means for India&amp;apos;s Banking Sector</title>
<link>https://brands.in/blogyes-bank-vinay-tonse-ceo-leadership-change-2026</link>
<guid>https://brands.in/blogyes-bank-vinay-tonse-ceo-leadership-change-2026</guid>
<description><![CDATA[ YES Bank appoints Vinay Tonse as MD &amp; CEO from April 6, 2026. Here&#039;s what this SBI veteran&#039;s leadership means for Indian brands and banking. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d360c39c28a.jpg" length="68245" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 13:52:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>YES Bank CEO, Vinay Tonse, Prashant Kumar, MD &amp; CEO appointment, YES Bank leadership, SBI veteran, Indian banking 2026, YES Bank reconstruction, RBI approval, banking transition, retail banking India, YES Bank news, bank leadership change, BFSI sector</media:keywords>
</item>

<item>
<title>New I&amp;amp;B Secretary Chanchal Kumar Charts a Bold Digital Vision for Indian Media</title>
<link>https://brands.in/blogchanchal-kumar-ib-secretary-ftii-doordarshan-media-vision-2026</link>
<guid>https://brands.in/blogchanchal-kumar-ib-secretary-ftii-doordarshan-media-vision-2026</guid>
<description><![CDATA[ New I&amp;B Secretary Chanchal Kumar visits FTII, NFDC-NFAI and Doordarshan Pune. Here&#039;s what his digital media vision means for Indian brands and the content industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d3545986f20.jpg" length="119628" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 13:23:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chanchal Kumar, I&amp;B Secretary, FTII, Doordarshan, NFDC-NFAI, Ministry of Information Broadcasting, FTII university status, National Film Heritage Mission, media policy India 2026, Sanjay Jaju, Pune media institutions, digital media India, public broadcasting India</media:keywords>
</item>

<item>
<title>Lenexis Foodworks Bets Big with McDonald&amp;apos;s Veteran Arvind RP as New CEO</title>
<link>https://brands.in/bloglenexis-foodworks-arvind-rp-ceo-qsr-india-2026</link>
<guid>https://brands.in/bloglenexis-foodworks-arvind-rp-ceo-qsr-india-2026</guid>
<description><![CDATA[ Lenexis Foodworks appoints McDonald&#039;s ex-CBO Arvind RP as CEO. With a 500-store target by 2028, here&#039;s what this leadership move means for Indian QSR brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d351ba53b71.jpg" length="50214" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 12:42:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lenexis Foodworks, Arvind RP, Chinese Wok, Big Bowl, The Momo Co, QSR India 2026, McDonald&#039;s India, CEO appointment, desi Chinese QSR, momo brand India, food services expansion, QSR leadership, brand building India, 500 stores 2026</media:keywords>
</item>

<item>
<title>Devyani International Gets New Leaders for Pizza Hut and Costa Coffee</title>
<link>https://brands.in/blogdevyani-international-pizza-hut-costa-coffee-leadership-2026</link>
<guid>https://brands.in/blogdevyani-international-pizza-hut-costa-coffee-leadership-2026</guid>
<description><![CDATA[ Devyani International appoints Sandeep Anand as Pizza Hut CMO &amp; Business Head and Robinder Singh as Costa Coffee Head. Here&#039;s what it means for Indian QSR brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d351b621662.jpg" length="73792" type="image/jpeg"/>
<pubDate>Mon, 06 Apr 2026 11:54:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords></media:keywords>
</item>

<item>
<title>SanchiConnect Appoints Vijay Bawra as VP – New Initiatives &amp;amp; Growth: Fuelling India&amp;apos;s Deep Tech Startup Ecosystem</title>
<link>https://brands.in/blogsanchiconnect-vijay-bawra-vp-new-initiatives-growth-deeptech</link>
<guid>https://brands.in/blogsanchiconnect-vijay-bawra-vp-new-initiatives-growth-deeptech</guid>
<description><![CDATA[ SanchiConnect appoints Vijay Bawra as VP – New Initiatives &amp; Growth, bringing 19 years of ecosystem building experience from T-Hub, NASSCOM, and Amazon to India&#039;s deep tech startup platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d1036fc7ea8.jpg" length="147841" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 18:04:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vijay Bawra SanchiConnect, SanchiConnect VP appointment 2026, deep tech startup India, T-Hub Senior Director, NASSCOM 10000 Startups, enterprise startup collaboration India, SanchiConnect Baring Private Equity, deep tech ecosystem India, startup innovation platform, Sunil Shekhawat SanchiConnect CEO</media:keywords>
</item>

<item>
<title>AIDA Appoints Bharati Balaji as Deputy Director General: A Strategic Leadership Move for India&amp;apos;s Distillery and Biofuel Ecosystem</title>
<link>https://brands.in/blogaida-bharati-balaji-deputy-director-general-ethanol-biofuel-india</link>
<guid>https://brands.in/blogaida-bharati-balaji-deputy-director-general-ethanol-biofuel-india</guid>
<description><![CDATA[ AIDA appoints Bharati Balaji as Deputy Director General, bringing 25+ years of legal and bioenergy policy expertise. A key leadership move for India&#039;s distillery and ethanol sector. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d101da9b3a0.jpg" length="35416" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 17:56:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bharati Balaji AIDA appointment, All India Distillers Association Deputy Director General, AIDA leadership 2026, India ethanol blending programme, biofuel policy India, ISMA bio-energy association, distillery sector India, ethanol industry advocacy, India energy security biofuel, potable alcohol sector India</media:keywords>
</item>

<item>
<title>Yes Bank Appoints S. Anantharaman as Chief Risk Officer: Strengthening the Risk Architecture for the Next Growth Phase</title>
<link>https://brands.in/blogyes-bank-s-anantharaman-chief-risk-officer-appointment-2026</link>
<guid>https://brands.in/blogyes-bank-s-anantharaman-chief-risk-officer-appointment-2026</guid>
<description><![CDATA[ Yes Bank appoints S. Anantharaman as Chief Risk Officer, bringing 30+ years of risk leadership from Jio Financial Services and Bank of Baroda. A key move in Yes Bank&#039;s growth strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0f2304d146.jpg" length="46700" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 17:49:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>S Anantharaman Yes Bank CRO, Yes Bank Chief Risk Officer 2026, Yes Bank leadership appointment, enterprise risk management India, Jio Financial Services Group CRO, Bank of Baroda risk officer, HDFC Bank risk management, Yes Bank recovery strategy, banking risk governance India, credit risk management India</media:keywords>
</item>

<item>
<title>Farmley&amp;apos;s &amp;apos;Daily Fuel&amp;apos; Campaign: How Gamification Is Rewriting the Rules of Healthy Snacking in India</title>
<link>https://brands.in/blogfarmley-daily-fuel-campaign-gamification-healthy-snacking-india</link>
<guid>https://brands.in/blogfarmley-daily-fuel-campaign-gamification-healthy-snacking-india</guid>
<description><![CDATA[ Farmley launches the &#039;Daily Fuel&#039; gamified campaign with a 30-day bingo challenge and influencer-led UGC strategy. Discover how this healthy snacking brand is rewriting digital marketing rules in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0f0b9d99b2.jpg" length="108810" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 17:21:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Farmley Daily Fuel campaign, healthy snacking India 2026, Farmley bingo challenge, gamification marketing India, Gurkirat Singh MasterChef, user generated content FMCG, Farmley Daily Fuel Box, IPL snacking campaign, healthy eating digital campaign, Aman Gupta Farmley marketing</media:keywords>
</item>

<item>
<title>Centrum&amp;apos;s &amp;apos;Har Din Ko Kar Recharge&amp;apos; Campaign: How a ₹10 Sachet Is Democratising Daily Nutrition for India</title>
<link>https://brands.in/blogcentrum-har-din-ko-kar-recharge-campaign-haleon-india</link>
<guid>https://brands.in/blogcentrum-har-din-ko-kar-recharge-campaign-haleon-india</guid>
<description><![CDATA[ Centrum launches &#039;Har Din Ko Kar Recharge&#039; campaign for Centrum Recharge at ₹10 per sachet. Discover how Haleon is democratising daily nutrition for millions of Indian consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0f09cb2ea6.jpg" length="97068" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 17:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Centrum Recharge campaign India, Har Din Ko Kar Recharge, Haleon India wellness, multivitamin sachet India, Centrum effervescent drink, daily nutrition India 2026, micronutrient deficiency India, wellness marketing campaign, Deepali Agarwal Haleon, affordable health supplement India</media:keywords>
</item>

<item>
<title>DD Free Dish Anchors Prasar Bharati&amp;apos;s Revenue Even as Overall Income Declines in FY25</title>
<link>https://brands.in/blogdd-free-dish-prasar-bharati-fy25-revenue-analysis-india</link>
<guid>https://brands.in/blogdd-free-dish-prasar-bharati-fy25-revenue-analysis-india</guid>
<description><![CDATA[ DD Free Dish generates ₹1,060 crore and reaches 49 million households in FY25 even as Prasar Bharati&#039;s overall revenue declines. A deep dive into India&#039;s most powerful free-to-air platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0e9c63b307.jpg" length="38916" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 16:42:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DD Free Dish revenue FY25, Prasar Bharati annual report 2025, DD Free Dish 49 million households, Doordarshan commercial revenue decline, free-to-air DTH India, Prasar Bharati financials, DD Free Dish advertising, public broadcaster India revenue, MPEG-4 DVB-S2 DD Free Dish, rural media India</media:keywords>
</item>

<item>
<title>Ambit Appoints Skanda Jayaraman as Co&#45;Head of Investment Banking: A Strategic Leadership Move for India&amp;apos;s M&amp;amp;A Landscape</title>
<link>https://brands.in/blogambit-skanda-jayaraman-co-head-investment-banking-appointment</link>
<guid>https://brands.in/blogambit-skanda-jayaraman-co-head-investment-banking-appointment</guid>
<description><![CDATA[ Ambit appoints Skanda Jayaraman as Co-Head of Investment Banking alongside strategic ECM restructuring. Discover what this leadership move means for India&#039;s M&amp;A and capital markets landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0efbc135e6.jpg" length="42190" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 16:32:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Skanda Jayaraman Ambit, Ambit Investment Banking Co-Head, Ambit Private Limited 2026, Indian investment banking leadership, Rahul Mody Ambit, Vikas Khattar ECM Ambit, Ashok Wadhwa Ambit Group CEO, India M&amp;A advisory, equity capital markets India, BFSI investment banking India</media:keywords>
</item>

<item>
<title>OpenAI CMO Kate Rouch Steps Down After Leading Through Breast Cancer Treatment: A Story of Courage and Limits</title>
<link>https://brands.in/blogopenai-cmo-kate-rouch-steps-down-breast-cancer-recovery</link>
<guid>https://brands.in/blogopenai-cmo-kate-rouch-steps-down-breast-cancer-recovery</guid>
<description><![CDATA[ OpenAI CMO Kate Rouch steps down after leading through late-stage breast cancer treatment. A powerful story of leadership courage, human limits, and authentic communication. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0dd67eee29.jpg" length="48153" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 15:14:11 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kate Rouch OpenAI CMO, OpenAI marketing leadership, Kate Rouch breast cancer, CMO resignation OpenAI 2026, OpenAI brand strategy, Coinbase CMO Kate Rouch, Meta marketing executive, AI company leadership change, authentic leadership marketing, technology CMO India</media:keywords>
</item>

<item>
<title>Lavanya Hatwalne Elevated to Senior Director – Integrated Operations at Coca&#45;Cola India: A Strategic Leadership Move</title>
<link>https://brands.in/bloglavanya-hatwalne-coca-cola-india-senior-director-integrated-operations</link>
<guid>https://brands.in/bloglavanya-hatwalne-coca-cola-india-senior-director-integrated-operations</guid>
<description><![CDATA[ Lavanya Hatwalne elevated to Senior Director – Integrated Operations at Coca-Cola India. Discover what this FMCG leadership appointment means for India&#039;s beverage marketing landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0c4f8e4eb2.jpg" length="53778" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 14:01:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lavanya Hatwalne Coca-Cola India, Senior Director Integrated Operations, Coca-Cola India leadership 2026, Maaza billion dollar brand, FMCG leadership India, revenue growth management, Coca-Cola India marketing, beverage brand strategy India, integrated operations FMCG, Hindustan Coca-Cola Beverages</media:keywords>
</item>

<item>
<title>Hyundai Motor India Elevates Ankit Kumar to Department Head – Customer Experience: A Digital&#45;First CX Vision</title>
<link>https://brands.in/blogankit-kumar-hyundai-motor-india-department-head-customer-experience</link>
<guid>https://brands.in/blogankit-kumar-hyundai-motor-india-department-head-customer-experience</guid>
<description><![CDATA[ Hyundai Motor India elevates Ankit Kumar to Department Head – Customer Experience. Discover what this digital-first CX appointment means for India&#039;s automotive marketing landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0c4ee663cf.jpg" length="39745" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 13:41:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ankit Kumar Hyundai Motor India, Department Head Customer Experience, Hyundai CX strategy India, automotive digital transformation, myHyundai app, omnichannel automotive India, Hyundai Beyond Mobility, car buying experience India, automotive brand strategy 2026, Maruti Suzuki Hyundai leadership</media:keywords>
</item>

<item>
<title>Keshvi Kastuar Joins 9X Media as AVP – Sales, North: A Strategic Appointment for Music Broadcasting</title>
<link>https://brands.in/blogkeshvi-kastuar-9x-media-avp-sales-north-appointment</link>
<guid>https://brands.in/blogkeshvi-kastuar-9x-media-avp-sales-north-appointment</guid>
<description><![CDATA[ Keshvi Kastuar joins 9X Media as AVP – Sales, North, bringing 20+ years of media sales expertise. Discover what this appointment means for North India&#039;s advertising market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0ae946b905.jpg" length="47354" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 13:29:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Keshvi Kastuar 9X Media, AVP Sales North India, 9X Media appointment 2026, media sales leadership India, branded content sales India, North India advertising market, music channel advertising, media industry appointments, ZEE News regional head, integrated media solutions India</media:keywords>
</item>

<item>
<title>ZEE News Takes on School Book Overpricing: A Campaign Every Indian Parent Needed</title>
<link>https://brands.in/blogzee-news-school-book-overpricing-campaign-india-education</link>
<guid>https://brands.in/blogzee-news-school-book-overpricing-campaign-india-education</guid>
<description><![CDATA[ ZEE News launches a nationwide campaign against school textbook overpricing in India. Discover how this media-led initiative is driving government action and empowering Indian parents. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0ae8576a2d.jpg" length="108037" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 13:04:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE News school book campaign, school textbook overpricing India, private school book pricing, education consumer rights India, Rahul Sinha ZEE News, back to school India 2026, school vendor monopoly, parent rights education India, textbook pricing scandal, education accountability India</media:keywords>
</item>

<item>
<title>Fiesta India&amp;apos;s &amp;apos;Unwrap the Fun&amp;apos; Campaign: How a Neon Party Bus Just Rewrote Sexual Wellness Marketing</title>
<link>https://brands.in/blogfiesta-india-unwrap-the-fun-campaign-tonic-worldwide-gen-z</link>
<guid>https://brands.in/blogfiesta-india-unwrap-the-fun-campaign-tonic-worldwide-gen-z</guid>
<description><![CDATA[ Fiesta India&#039;s &#039;Unwrap the Fun&#039; campaign hits 50 million Instagram views. Discover how DKT India and Tonic Worldwide are redefining sexual wellness marketing for Indian Gen Z. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0ae8510992.jpg" length="96800" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 12:43:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fiesta India Condoms, Unwrap the Fun campaign, DKT India, Tonic Worldwide, Gen Z marketing India, sexual wellness advertising, Baseer Bob campaign, condom brand India 2026, pop culture marketing, youth brand campaign India</media:keywords>
</item>

<item>
<title>JioStar Terminates IPL &amp;amp; WPL Bangladesh Deals: What This Cross&#45;Border Rights Battle Means for Sports Media</title>
<link>https://brands.in/blogjiostar-terminates-ipl-wpl-bangladesh-media-rights-payment-default</link>
<guid>https://brands.in/blogjiostar-terminates-ipl-wpl-bangladesh-media-rights-payment-default</guid>
<description><![CDATA[ JioStar terminates IPL and WPL sub-licence deals in Bangladesh over payment defaults. Here&#039;s what this sports media rights dispute means for Indian brands and regional broadcasters. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0a88dd3a51.jpg" length="25938" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 12:31:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar IPL Bangladesh, WPL media rights termination, sports media rights dispute, T-Sports Bangladesh, Excel Lead IT Solutions, IPL sublicence agreement, Gazi TV arbitration, cricket broadcast rights South Asia, JioStar legal action, cross-border sports media rights 2026</media:keywords>
</item>

<item>
<title>Bhumika Realty Signs Rohit Sharma &amp;amp; Ritika Sajdeh: A Power Move for North India&amp;apos;s Real Estate Market</title>
<link>https://brands.in/blogbhumika-realty-rohit-sharma-ritika-sajdeh-brand-ambassadors</link>
<guid>https://brands.in/blogbhumika-realty-rohit-sharma-ritika-sajdeh-brand-ambassadors</guid>
<description><![CDATA[ Bhumika Realty signs Rohit Sharma and Ritika Sajdeh as brand ambassadors. Discover what this dual-celebrity strategy means for North India&#039;s real estate market and Indian brand marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0aec2af313.jpg" length="99701" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 12:11:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bhumika Realty Rohit Sharma, Ritika Sajdeh brand ambassador, North India real estate, NCR real estate expansion, celebrity endorsement real estate, Bhumika Group Uddhav Poddar, real estate marketing India, property brand ambassador 2026, Delhi NCR real estate, real estate brand strategy</media:keywords>
</item>

<item>
<title>CEAT Signs Yashasvi Jaiswal: What This Multi&#45;Year Deal Means for Indian Brand Strategy</title>
<link>https://brands.in/blogceat-yashasvi-jaiswal-multi-year-partnership-cricket</link>
<guid>https://brands.in/blogceat-yashasvi-jaiswal-multi-year-partnership-cricket</guid>
<description><![CDATA[ CEAT signs Yashasvi Jaiswal in a multi-year deal starting April 2026. Here&#039;s what this cricket partnership signals for Indian brand strategy and sports marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0a1d185b32.jpg" length="114004" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 11:46:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CEAT Yashasvi Jaiswal, CEAT cricket partnership, sports marketing India, athlete endorsement deal, RPG Group CEAT, cricket brand ambassador, Indian sports sponsorship, CEAT tyres 2026, brand strategy India, multi-year athlete deal, cricket marketing, Yashasvi Jaiswal CEAT deal</media:keywords>
</item>

<item>
<title>Spykar&amp;apos;s Ikemen Fit Is Here — And Vidyut Jammwal Is Keeping It Loose</title>
<link>https://brands.in/blogspykar-ikemen-denim-fit-vidyut-jammwal-stay-hip-stay-loose</link>
<guid>https://brands.in/blogspykar-ikemen-denim-fit-vidyut-jammwal-stay-hip-stay-loose</guid>
<description><![CDATA[ Spykar launches Ikemen denim fit with Vidyut Jammwal and &#039;Stay Hip, Stay Loose&#039; campaign — here&#039;s what Indian marketers can learn from this Gen Z-focused fashion move. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d0a1c766625.jpg" length="103378" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 11:28:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Spykar Ikemen, Stay Hip Stay Loose, Vidyut Jammwal, relaxed denim fit, Gen Z fashion India, Spykar denim 2026, baggy denim trend, Indian denim market, Sanjay Vakharia, youth fashion campaign</media:keywords>
</item>

<item>
<title>The Body Shop Turns 50 With &amp;apos;Rebellious by Nature&amp;apos; — And India Is Listening</title>
<link>https://brands.in/blogthe-body-shop-50-years-rebellious-by-nature-campaign-india</link>
<guid>https://brands.in/blogthe-body-shop-50-years-rebellious-by-nature-campaign-india</guid>
<description><![CDATA[ The Body Shop marks 50 years with its bold &#039;Rebellious by Nature&#039; campaign in India — here&#039;s what marketers can learn from this culturally sharp anniversary strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d09b3608c0a.jpg" length="153482" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 11:00:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>The Body Shop, Rebellious by Nature, 50th anniversary, Ban the Gyaan, Mandira Bedi, ethical beauty India, Body Shop campaign 2026, Hinglish marketing, natural beauty brand, Quest Retail</media:keywords>
</item>

<item>
<title>Red Chief Says &amp;apos;No Shortcuts&amp;apos; — And Ayushmann Khurrana Is Walking the Talk</title>
<link>https://brands.in/blogred-chief-no-shortcuts-campaign-ayushmann-khurrana</link>
<guid>https://brands.in/blogred-chief-no-shortcuts-campaign-ayushmann-khurrana</guid>
<description><![CDATA[ Red Chief launches &#039;No Shortcuts&#039; brand campaign with Ayushmann Khurrana — here&#039;s what Indian marketers can learn from this bold, purpose-driven footwear play. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69d099703013c.jpg" length="95516" type="image/jpeg"/>
<pubDate>Sat, 04 Apr 2026 10:30:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Red Chief, No Shortcuts campaign, Ayushmann Khurrana, Indian footwear brand, brand campaign 2026, Leayan Global, footwear marketing India, brand positioning, sports shoes India, celebrity endorsement</media:keywords>
</item>

<item>
<title>JioHotstar&amp;apos;s Tadka Is Here — And India&amp;apos;s Microdrama Wars Just Got Serious</title>
<link>https://brands.in/blogjiohotstar-tadka-micro-shows-launch-short-form-content-india</link>
<guid>https://brands.in/blogjiohotstar-tadka-micro-shows-launch-short-form-content-india</guid>
<description><![CDATA[ JioHotstar launches Tadka with 100+ micro shows on Day 1, entering India&#039;s booming microdrama segment. Here is what this means for Indian content, brands, and advertisers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cfaf22cd621.jpg" length="98634" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 18:01:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar Tadka micro shows launch, Tadka microdrama platform India, JioHotstar short-form content 2026, India microdrama market growth, JioStar Tadka IPL launch, micro show platform India mainstream, India microdrama billion dollar market 2030, JioHotstar content strategy 2026, short-form video India streaming, Redseer microdrama India market size</media:keywords>
</item>

<item>
<title>Apurva Mishra Returns to DHL Express India in a Senior Communications Leadership Role</title>
<link>https://brands.in/blogapurva-mishra-dhl-express-india-head-corporate-communications-csr</link>
<guid>https://brands.in/blogapurva-mishra-dhl-express-india-head-corporate-communications-csr</guid>
<description><![CDATA[ Apurva Mishra joins DHL Express India as Head of Corporate Communications &amp; CSR, returning for a second stint after roles at MSLGROUP, Mondelēz &amp; Edelman. Here is what this means. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cfaf1da11ab.jpg" length="38071" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 17:55:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Apurva Mishra DHL Express India, Head Corporate Communications CSR DHL India, MSLGROUP India Vice President, DHL Express India communications leadership, corporate communications appointment India 2026, Mondelez Edelman communications India, logistics brand communications India, ESG communications India global brands, DHL India reputation management, corporate communications CSR India 2026</media:keywords>
</item>

<item>
<title>LINC Limited Makes a Sharp Marketing Move: Hitesh Singla Named Head of Marketing</title>
<link>https://brands.in/bloglinc-limited-hitesh-singla-head-of-marketing-appointment</link>
<guid>https://brands.in/bloglinc-limited-hitesh-singla-head-of-marketing-appointment</guid>
<description><![CDATA[ LINC Limited appoints Hitesh Singla as Head of Marketing, bringing 20+ years from KAI India, Godrej &amp; Boyce and Stabilo. Here is what this hire means for India&#039;s stationery brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf9fc2939f8.jpg" length="31901" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 17:44:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hitesh Singla LINC Limited Head of Marketing, LINC Limited marketing appointment 2026, LINC writing instruments brand India, KAI India marketing head, Stabilo UHU Rapid India brand building, LINC stationery brand strategy, consumer goods marketing India 2026, writing instruments category India, Godrej Boyce Avantha Group marketing, LINC international markets stationery</media:keywords>
</item>

<item>
<title>Pratilipi&amp;apos;s Double Tap Films: India&amp;apos;s Most Ambitious Microdrama Bet Just Launched</title>
<link>https://brands.in/blogpratilipi-double-tap-films-microdrama-studio-india-launch</link>
<guid>https://brands.in/blogpratilipi-double-tap-films-microdrama-studio-india-launch</guid>
<description><![CDATA[ Pratilipi launches Double Tap Films — India&#039;s first data-backed microdrama studio with 150+ titles across 10+ platforms. Here is what this means for Indian content and brand marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf966dc07b6.jpg" length="56456" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 17:24:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Double Tap Films Pratilipi microdrama studio India, India first data-backed microdrama studio, Pratilipi Double Tap Films launch, microdrama market India 2026, short-form content India mobile-first, Pratilipi 800 million reads storytelling, microdrama OTT India Amazon Prime MX Player, India microdrama billion dollar market 2030, vertical content studio India, Ranjeet Pratap Singh Pratilipi Double Tap Films</media:keywords>
</item>

<item>
<title>Network18 Owns India&amp;apos;s Digital News Moment: Record YouTube Numbers in March 2026</title>
<link>https://brands.in/blognetwork18-youtube-viewership-record-march-2026-digital-news</link>
<guid>https://brands.in/blognetwork18-youtube-viewership-record-march-2026-digital-news</guid>
<description><![CDATA[ Network18 channels dominate YouTube news viewership in March 2026 with record numbers across English, Hindi &amp; business news. Here is what this means for Indian media brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf92962efd1.jpg" length="58036" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 17:01:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Network18 YouTube viewership March 2026, CNN-News18 digital news leader India, News18 India Hindi news YouTube, CNBC-AWAAZ business news viewership, Network18 record digital views, Indian news channel YouTube ranking 2026, digital news consumption India, Hindi news YouTube March 2026, CNBC-TV18 English business news, India news media digital leadership 2026</media:keywords>
</item>

<item>
<title>TOI&amp;apos;s Bold New Chapter: India&amp;apos;s Most Trusted Media Brand Enters the Expo Business</title>
<link>https://brands.in/blogtimes-of-india-sfi-expo-sports-fitness-infrastructure-exhibition-2026</link>
<guid>https://brands.in/blogtimes-of-india-sfi-expo-sports-fitness-infrastructure-exhibition-2026</guid>
<description><![CDATA[ The Times of India launches its first exhibition — the SFI Expo in New Delhi, July 2026 — linking sports, fitness, tech &amp; infrastructure. Here is what this means for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf92861b3d7.jpg" length="85951" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 16:38:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Times of India SFI Expo 2026, TOI sports fitness infrastructure exhibition, Times of India exhibitions business, Bennett Coleman expo launch, India sports expo New Delhi July 2026, TOI SFI Expo sports infrastructure, Indian sports industry exhibition 2026, Surinder Chawla Times of India, Khelo India Fit India sports ecosystem, India sports marketing platform 2026</media:keywords>
</item>

<item>
<title>FedEx And CSK: How MS Dhoni Is Making Logistics Actually Interesting</title>
<link>https://brands.in/blogfedex-csk-the-move-india-needs-campaign-ms-dhoni-logistics</link>
<guid>https://brands.in/blogfedex-csk-the-move-india-needs-campaign-ms-dhoni-logistics</guid>
<description><![CDATA[ FedEx partners with CSK for its &quot;The Move India Needs&quot; campaign featuring MS Dhoni, using cricket to simplify complex logistics. Here is what this campaign means for B2B marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf928578de9.jpg" length="99017" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 16:00:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FedEx CSK campaign 2026, FedEx The Move India Needs, MS Dhoni FedEx logistics campaign, Chennai Super Kings FedEx IPL, B2B logistics marketing India, FedEx India digital campaign, cricket logistics brand campaign, FedEx all-rounder campaign IPL, Ruturaj Gaikwad FedEx, IPL brand campaign B2B India 2026</media:keywords>
</item>

<item>
<title>Alstone x Punjab Kings: Why a Cladding Brand&amp;apos;s IPL Bet Is Smarter Than It Looks</title>
<link>https://brands.in/blogalstone-punjab-kings-ipl-2026-cladding-partner-sponsorship</link>
<guid>https://brands.in/blogalstone-punjab-kings-ipl-2026-cladding-partner-sponsorship</guid>
<description><![CDATA[ Alstone joins Punjab Kings as Official Cladding Partner for IPL 2026, marking its third cricket league association. Here is what this sponsorship means for B2B brand building in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf904a004b9.jpg" length="111394" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 15:42:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Alstone Punjab Kings IPL 2026, Alstone cladding partner IPL, Punjab Kings official sponsor 2026, B2B brand IPL sponsorship India, Alstone exterior cladding India, premium cladding brand cricket sponsorship, Alstone Sumit Gupta Punjab Kings, IPL brand partnership building materials, cricket sponsorship B2B India, Alstone VMZINC India</media:keywords>
</item>

<item>
<title>Truecaller&amp;apos;s Business Chat Goes Global: A New Era for Brand Communication</title>
<link>https://brands.in/blogtruecaller-business-chat-platform-global-partners-expansion</link>
<guid>https://brands.in/blogtruecaller-business-chat-platform-global-partners-expansion</guid>
<description><![CDATA[ Truecaller opens its Business Chat platform to global partners, enabling brands to reach 500M+ users with verified, media-rich messaging. Here is what this means for Indian marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf8bcbcccb9.jpg" length="59256" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 15:13:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Truecaller Business Chat global expansion, Truecaller business messaging India, verified brand communication platform, Truecaller 500 million users brand outreach, enterprise messaging platform India, Gupshup Truecaller partner, business chat platform India 2026, SMS alternative brand communication, Truecaller marketing platform, conversational messaging India brands</media:keywords>
</item>

<item>
<title>OZi Signs Parineeti Chopra: The Smartest Baby Brand Move of 2026</title>
<link>https://brands.in/blogparineeti-chopra-ozi-brand-ambassador-baby-kids-quick-commerce</link>
<guid>https://brands.in/blogparineeti-chopra-ozi-brand-ambassador-baby-kids-quick-commerce</guid>
<description><![CDATA[ OZi appoints Parineeti Chopra as brand ambassador for its baby and kids&#039; quick commerce platform. Here is what this campaign means for Indian parenting brands and D2C marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf76c3bf80e.jpg" length="42976" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 13:45:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>OZi Parineeti Chopra brand ambassador, OZi baby kids quick commerce India, OZi platform Gurugram Noida, baby products quick delivery India, OZi Series A funding RTP Global, D2C parenting brand India 2026, Amit Sah OZi founder, kids quick commerce platform India, baby care delivery app India, parenting commerce startup India</media:keywords>
</item>

<item>
<title>Times Group&amp;apos;s Bold Editorial Shake&#45;Up: Navika Kumar Rises, Zakka Jacob Steps In</title>
<link>https://brands.in/blognavika-kumar-editor-in-chief-times-group-zakka-jacob-times-now</link>
<guid>https://brands.in/blognavika-kumar-editor-in-chief-times-group-zakka-jacob-times-now</guid>
<description><![CDATA[ Times Group elevates Navika Kumar as Editor-in-Chief and appoints Zakka Jacob as Managing Editor of Times Now. Here is what this leadership rejig means for Indian news media. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf7028282cd.jpg" length="81655" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 13:29:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navika Kumar Editor-in-Chief Times Group, Zakka Jacob Times Now Managing Editor, Times Now leadership change, Times Group editorial restructuring, Indian news media leadership 2026, Times Now anchor Navika Kumar, CNN News18 Zakka Jacob, broadcast journalism India, Times Network editorial strategy, Indian television news 2026</media:keywords>
</item>

<item>
<title>YAAP x GOZOOP: India&amp;apos;s Most Ambitious Independent Agency Deal Is Here</title>
<link>https://brands.in/blogyaap-gozoop-acquisition-independent-agency-india-deal</link>
<guid>https://brands.in/blogyaap-gozoop-acquisition-independent-agency-india-deal</guid>
<description><![CDATA[ YAAP acquires 60.2% stake in GOZOOP in a deal valued over Rs 125 crore — India&#039;s largest independent digital agency transaction. Here is what this means for Indian advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf6bcb6aab8.jpg" length="86931" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 13:15:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>YAAP GOZOOP acquisition, India independent agency deal, YAAP Digital GOZOOP merger, largest digital agency deal India, GOZOOP Online YAAP partnership, Indian independent advertising agency, Rs 150 crore agency deal India, Ahmed Aftab Naqvi GOZOOP, homegrown Indian advertising network, independent agency consolidation India 2026</media:keywords>
</item>

<item>
<title>37 Years, One Industry: Damian Blackden&amp;apos;s Remarkable Advertising Journey Ends</title>
<link>https://brands.in/blogdamian-blackden-retires-wpp-media-37-year-advertising-career</link>
<guid>https://brands.in/blogdamian-blackden-retires-wpp-media-37-year-advertising-career</guid>
<description><![CDATA[ Damian Blackden retires from WPP Media after 37 years, closing a landmark career spanning GroupM, Essence, Omnicom &amp; Zenith. Here is what his legacy means for global advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf58097ec42.jpg" length="40584" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 12:56:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Damian Blackden WPP Media retirement, Global Chief Strategy Officer WPP, GroupM strategy leadership, Essence Maxus Omnicom Annalect, advertising career 37 years, WPP Media leadership transition, global agency strategy India, media industry veteran retirement, GroupM Google Media Futures, advertising industry leadership 2026</media:keywords>
</item>

<item>
<title>Rohan Mehta&amp;apos;s Next Chapter: From Kinnect Founder to Omnicom&amp;apos;s Transformation Chief</title>
<link>https://brands.in/blogrohan-mehta-chief-transformation-officer-omnicom-advertising-india</link>
<guid>https://brands.in/blogrohan-mehta-chief-transformation-officer-omnicom-advertising-india</guid>
<description><![CDATA[ Rohan Mehta named Chief Transformation Officer at Omnicom Advertising India after 14 years building Kinnect. Here is what this landmark appointment means for Indian advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf5593e12e7.jpg" length="41841" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 12:32:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rohan Mehta Omnicom Advertising India, Chief Transformation Officer India, Kinnect founder Omnicom, Omnicom IPG merger India, Indian advertising network integration, Omnicom agency India 2026, digital advertising transformation India, BBDO India Kinnect, agency network capability building, Indian advertising leadership 2026</media:keywords>
</item>

<item>
<title>End of an Era: Kaacon Sethi Exits Dainik Bhaskar After 12 Defining Years</title>
<link>https://brands.in/blogkaacon-sethi-retires-dainik-bhaskar-cmo-urban-bharat</link>
<guid>https://brands.in/blogkaacon-sethi-retires-dainik-bhaskar-cmo-urban-bharat</guid>
<description><![CDATA[ Kaacon Sethi retires as CMO of Dainik Bhaskar Group after 12 years, leaving behind the Urban Bharat legacy. Here is what her exit means for Indian media marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf55868f466.jpg" length="41882" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 12:10:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kaacon Sethi Dainik Bhaskar CMO, Dainik Bhaskar marketing leadership, Urban Bharat strategy, print media marketing India, CMO retirement India 2026, regional media advertising India, Dainik Bhaskar Group, non-metro brand strategy, Indian media industry leadership, vernacular media marketing</media:keywords>
</item>

<item>
<title>Medanta Bets Big on Brand: Kedar Apte Named Chief Marketing &amp;amp; Growth Officer</title>
<link>https://brands.in/blogkedar-apte-medanta-chief-marketing-growth-officer</link>
<guid>https://brands.in/blogkedar-apte-medanta-chief-marketing-growth-officer</guid>
<description><![CDATA[ Kedar Apte joins Medanta as Chief Marketing &amp; Growth Officer, bringing 20+ years from HUL, Castrol, Jio-bp &amp; Mahindra. Here is what this hire means for Indian healthcare marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf51cc6841a.jpg" length="34394" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 11:49:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kedar Apte Medanta CMO, Medanta Chief Marketing Officer, healthcare marketing India, Medanta brand strategy, hospital marketing India, Kedar Apte Mahindra Jio-bp, patient experience branding, Indian healthcare leadership 2026, Medanta Group appointment, healthcare CMO India</media:keywords>
</item>

<item>
<title>Croma Gets a Digital Powerhouse: Suman Guha Named CDO</title>
<link>https://brands.in/blogsuman-guha-croma-chief-digital-officer-tata-cliq</link>
<guid>https://brands.in/blogsuman-guha-croma-chief-digital-officer-tata-cliq</guid>
<description><![CDATA[ Suman Guha joins Croma as Chief Digital Officer, bringing 20+ years of tech leadership from Tata CLiQ, Reliance Retail &amp; Cisco. Here is what this means for Indian retail. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf4c308f830.jpg" length="53061" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 11:21:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Suman Guha Croma CDO, Croma Chief Digital Officer, Tata CLiQ CPTO, omnichannel retail India, Croma digital transformation, Tata Digital leadership, retail technology India, electronics retail CDO, Indian retail tech 2026, Croma Tata Group</media:keywords>
</item>

<item>
<title>Emami Bets Rs.200 Crore on Ayurveda Beverages With Axiom Acquisition</title>
<link>https://brands.in/blogemami-acquires-axiom-ayurveda-alofruit-beverage-fmcg</link>
<guid>https://brands.in/blogemami-acquires-axiom-ayurveda-alofruit-beverage-fmcg</guid>
<description><![CDATA[ Emami acquires full stake in Axiom Ayurveda for Rs.200 crore, bringing AloFrut under its wing. Here is what this bold beverage bet means for Indian FMCG brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf4ab2cbc34.jpg" length="45744" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 10:54:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Emami Axiom Ayurveda acquisition, AloFrut, Emami FMCG, ayurveda beverages India, health drinks brand India, Emami Rs 200 crore deal, functional beverages FMCG, Axiom Jeevan Ras, Indian wellness brands, FMCG acquisition 2026</media:keywords>
</item>

<item>
<title>ABBY Awards 2026: Meet the 3 Creative Leaders Judging India&amp;apos;s Best Ads</title>
<link>https://brands.in/blogabby-awards-2026-jury-chairs-goafest-may</link>
<guid>https://brands.in/blogabby-awards-2026-jury-chairs-goafest-may</guid>
<description><![CDATA[ ABBY Awards 2026 reveals jury chairs Das, Khazanchi &amp; Ramaswamy for Goafest in May. Discover what this power-packed lineup means for Indian brand creativity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cf493702dac.jpg" length="69686" type="image/jpeg"/>
<pubDate>Fri, 03 Apr 2026 10:29:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ABBY Awards 2026, Goafest 2026, jury chairs, Rajdeepak Das, Ashish Khazanchi, Anupama Ramaswamy, Indian advertising awards, The One Club, Leo Burnett, Havas Creative India, Enormous, Advertising Club India, AV Film category, Direct category, Indian brand creativity, Cannes Lions India</media:keywords>
</item>

<item>
<title>HDFC Life and KKR: Why This IPL Partnership Is Smarter Than It Looks</title>
<link>https://brands.in/bloghdfc-life-kolkata-knight-riders-kkr-ipl-2026-partnership</link>
<guid>https://brands.in/bloghdfc-life-kolkata-knight-riders-kkr-ipl-2026-partnership</guid>
<description><![CDATA[ HDFC Life partners with Kolkata Knight Riders for IPL 2026 — here&#039;s why this financial brand&#039;s cricket association is a masterclass in regional marketing strategy for Indian brands ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce5f45ee9cc.jpg" length="73679" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 18:04:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HDFC Life, Kolkata Knight Riders, KKR IPL 2026, cricket sponsorship India, HDFC Life KKR partnership, regional brand marketing, financial services IPL, Pritika Shah HDFC, Knight Riders Sports, eastern India brand strategy, insurance brand campaign, IPL official partner</media:keywords>
</item>

<item>
<title>Philips Avent Asks: Is Boiling Really Enough for Your Baby&amp;apos;s Bottles?</title>
<link>https://brands.in/blogphilips-avent-yami-gautam-dhar-sterilisation-baby-care-campaign-india</link>
<guid>https://brands.in/blogphilips-avent-yami-gautam-dhar-sterilisation-baby-care-campaign-india</guid>
<description><![CDATA[ Philips Avent challenges boiling as infant hygiene with science-backed sterilisation — Yami Gautam Dhar fronts a campaign blending Indian tradition with modern baby care for today&#039;s parents. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce5794b1261.jpg" length="91865" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 17:57:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Philips Avent, Yami Gautam Dhar, baby bottle sterilisation India, infant hygiene campaign, boiling vs sterilisation, Philips Personal Health, new mother ambassador, nazar cultural marketing, baby care India 2026, Smit Shukla Philips, parenting brand campaign</media:keywords>
</item>

<item>
<title>Hyundai EXTER&amp;apos;s Drive to Shine: Selling a Car by Selling a Feeling</title>
<link>https://brands.in/bloghyundai-exter-drive-to-shine-campaign-india-2026</link>
<guid>https://brands.in/bloghyundai-exter-drive-to-shine-campaign-india-2026</guid>
<description><![CDATA[ Hyundai EXTER&#039;s Drive to Shine campaign blends emotional storytelling with multi-platform media — here&#039;s why this compact SUV launch is a blueprint for modern automotive marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce576c5c8b9.jpg" length="82209" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 17:51:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hyundai EXTER, Drive to Shine, Hyundai Motor India, compact SUV campaign, automotive marketing India, multi-platform media strategy, emotional brand storytelling, HMIL campaign 2026, SUV advertising India, Virat Khullar Hyundai, generational marketing, IPL advertising</media:keywords>
</item>

<item>
<title>Dollar Lehar Goes Galactic: How a Baniyaan Beat the Aliens</title>
<link>https://brands.in/blogdollar-lehar-saif-ali-khan-sci-fi-summer-campaign-tbwa-lintas</link>
<guid>https://brands.in/blogdollar-lehar-saif-ali-khan-sci-fi-summer-campaign-tbwa-lintas</guid>
<description><![CDATA[ Dollar Lehar&#039;s sci-fi summer campaign with Saif Ali Khan blends dhaba drama and alien humour — here&#039;s why this innerwear ad is a masterclass in product storytelling for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce4d464cc9d.jpg" length="48833" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 17:35:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dollar Lehar, Saif Ali Khan, TBWA Lintas, sci-fi brand campaign, innerwear advertising India, Dollar Industries, summer campaign 2026, baniyaan wordplay, Uzer Khan director, mass market brand storytelling, dhaba campaign, celebrity endorsement India</media:keywords>
</item>

<item>
<title>28 Years, 500 Juries, One Constant: Bipin Pandit&amp;apos;s Ad Club Story</title>
<link>https://brands.in/blogbipin-pandit-28-years-advertising-club-india</link>
<guid>https://brands.in/blogbipin-pandit-28-years-advertising-club-india</guid>
<description><![CDATA[ Bipin Pandit completes 28 remarkable years at The Advertising Club — a journey that shaped India&#039;s biggest ad awards and built careers across generations of marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce4d454b3cc.jpg" length="54385" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 17:13:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bipin Pandit, The Advertising Club India, Effies India, Emvies awards, Abby Awards, Goafest, Indian advertising industry, TAC COO, Khumaar Mumbai, advertising milestone 2026, jury leadership, ad industry recognition</media:keywords>
</item>

<item>
<title>KFC&amp;apos;s ShaWOWrma With Sharma: Why This Campaign Hits Like a Six</title>
<link>https://brands.in/blogkfc-crispy-shawarma-wrap-jitesh-sharma-campaign</link>
<guid>https://brands.in/blogkfc-crispy-shawarma-wrap-jitesh-sharma-campaign</guid>
<description><![CDATA[ KFC&#039;s Crispy ShaWOWrma Wrap campaign with cricketer Jitesh Sharma blends sport, humour and food — here&#039;s why this celebrity collab is a smart play for Indian QSR brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce497465f47.jpg" length="86236" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 17:02:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KFC India, Jitesh Sharma, ShaWOWrma campaign, Crispy ShaWOWrma Wrap, QSR marketing India, celebrity brand endorsement, cricket influencer marketing, KFC campaign 2026, digital food marketing, snackable content strategy, quick service restaurant India</media:keywords>
</item>

<item>
<title>Cheil India Unleashes Nostalgia and Biking Culture to Launch Samsung Galaxy M17e 5G&amp;apos;s Monster Campaign</title>
<link>https://brands.in/blogcheil-india-samsung-galaxy-m17e-5g-monster-campaign-biking-nostalgia</link>
<guid>https://brands.in/blogcheil-india-samsung-galaxy-m17e-5g-monster-campaign-biking-nostalgia</guid>
<description><![CDATA[ Cheil India&#039;s Samsung Galaxy M17e 5G campaign blends motorbiking culture and Gen MZ nostalgia with Rannvijay Singha and Nikhil Chinapa. Here&#039;s what marketers can learn from it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce495a34c4d.jpg" length="73151" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 16:45:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Samsung Galaxy M17e 5G, Cheil India, Monster campaign, Rannvijay Singha, Nikhil Chinapa, Samsung campaign India, smartphone marketing India, nostalgia marketing, biking culture campaign, Gen Z marketing, Samsung Monster, mobile advertising India</media:keywords>
</item>

<item>
<title>Clovia&amp;apos;s AstroFit: When the Stars Sell Lingerie</title>
<link>https://brands.in/blogclovia-astrofit-april-fools-astrology-marketing-campaign</link>
<guid>https://brands.in/blogclovia-astrofit-april-fools-astrology-marketing-campaign</guid>
<description><![CDATA[ Clovia&#039;s AstroFit April Fools&#039; prank blended astrology with lingerie personalisation — here&#039;s why this campaign is a masterclass in cultural marketing for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce49d497ae5.jpg" length="56257" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 16:32:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Clovia AstroFit, April Fools campaign India, astrology marketing, lingerie personalisation, zodiac brand campaign, D2C marketing India, cultural content marketing, horoscope consumer trend, Clovia campaign 2026, Indian brand strategy, hyper-personalisation, digital marketing India</media:keywords>
</item>

<item>
<title>VML India and Boost Milkshake Turn MS Dhoni&amp;apos;s Fan Energy Into a Brand Movement With &amp;apos;The New Secret of Mahi Energy&amp;apos;</title>
<link>https://brands.in/blogvml-india-boost-milkshake-mahi-energy-campaign-ipl</link>
<guid>https://brands.in/blogvml-india-boost-milkshake-mahi-energy-campaign-ipl</guid>
<description><![CDATA[ VML India launches Boost Milkshake&#039;s New Secret of Mahi Energy campaign, turning MS Dhoni&#039;s fan energy into a Gen Z brand movement. Here&#039;s what marketers can learn from it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce49482b3c8.jpg" length="117894" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 16:20:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Boost Milkshake, VML India, MS Dhoni campaign, Mahi Energy, IPL advertising, Gen Z marketing India, cricket brand campaign, HUL campaign, celebrity endorsement India, fan marketing, ready to drink beverage, Boost campaign IPL</media:keywords>
</item>

<item>
<title>Ashwin Kumar Returns to Nike India as Brand Lead, Bringing a Decade of Cultural Brand Building Back Home</title>
<link>https://brands.in/blogashwin-kumar-rejoins-nike-india-brand-lead</link>
<guid>https://brands.in/blogashwin-kumar-rejoins-nike-india-brand-lead</guid>
<description><![CDATA[ Ashwin Kumar rejoins Nike India as Brand Lead after a decade away. Here&#039;s what his return signals for Nike&#039;s cultural brand strategy and India&#039;s sportswear market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce21d125d46.jpg" length="67708" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 15:49:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ashwin Kumar, Nike India, brand lead Nike, sportswear marketing India, Nike brand strategy, cultural marketing India, sneaker culture India, athleisure marketing, sports branding India, Nike marketing, influencer marketing sports, brand building India</media:keywords>
</item>

<item>
<title>Microsoft Brings in Aparajita Puri as Managing Director for India and South Asia</title>
<link>https://brands.in/blogmicrosoft-aparajita-puri-managing-director-india-south-asia</link>
<guid>https://brands.in/blogmicrosoft-aparajita-puri-managing-director-india-south-asia</guid>
<description><![CDATA[ Microsoft appoints Aparajita Puri as MD for India and South Asia to lead enterprise AI and cloud strategy. Here&#039;s what it means for Indian businesses and brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce1b6f4807b.jpg" length="49344" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 15:10:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aparajita Puri, Microsoft India, managing director Microsoft, AI cloud India, Microsoft South Asia, enterprise AI India, McKinsey Microsoft, cloud adoption India, Microsoft leadership, strategic pursuits, business transformation India, technology leadership India</media:keywords>
</item>

<item>
<title>Lentra Names Rajesh Kumar Rathanchand as CEO to Drive Its Next Phase of Global Lending Innovation</title>
<link>https://brands.in/bloglentra-appoints-rajesh-kumar-rathanchand-ceo-digital-lending</link>
<guid>https://brands.in/bloglentra-appoints-rajesh-kumar-rathanchand-ceo-digital-lending</guid>
<description><![CDATA[ Lentra appoints Rajesh Kumar Rathanchand as CEO, bringing 30 years of credit and risk expertise. Here&#039;s what it means for India&#039;s AI-native digital lending landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce1b40cefc3.jpg" length="40827" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 14:02:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rajesh Kumar Rathanchand, Lentra, digital lending India, AI lending platform, fintech leadership, TransUnion CIBIL, HDFC Bank, credit risk analytics, lending technology, fintech CEO India, NBFC platform, retail credit India</media:keywords>
</item>

<item>
<title>Aman Srivastava Parts Ways With SonyLIV After a Decade&#45;Long Run</title>
<link>https://brands.in/blogaman-srivastava-exits-sonyliv-ott-marketing-leadership</link>
<guid>https://brands.in/blogaman-srivastava-exits-sonyliv-ott-marketing-leadership</guid>
<description><![CDATA[ Aman Srivastava exits SonyLIV after 10 years, closing a chapter in Indian OTT marketing. Here&#039;s what his departure means for brands and the streaming industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cdfd7fd91ca.jpg" length="47596" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 13:29:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Aman Srivastava, SonyLIV, OTT marketing India, streaming platform leadership, Sony Pictures Networks, digital marketing OTT, SonyLIV exit, OTT industry India, streaming marketing head, media leadership change, Indian OTT platforms, digital business marketing</media:keywords>
</item>

<item>
<title>Sidharth Kedia Returns to NODWIN Gaming as Chief Strategy and Investments Officer</title>
<link>https://brands.in/blogsidharth-kedia-nodwin-gaming-chief-strategy-investments-officer</link>
<guid>https://brands.in/blogsidharth-kedia-nodwin-gaming-chief-strategy-investments-officer</guid>
<description><![CDATA[ Sidharth Kedia returns to NODWIN Gaming as Chief Strategy and Investments Officer. Here&#039;s what his appointment means for brands, investors, and India&#039;s gaming industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cdffca40fdb.jpg" length="78980" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 13:00:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sidharth Kedia, NODWIN Gaming, esports India, gaming industry India, chief strategy officer, youth media, gaming IPO India, esports marketing, NODWIN IPO, gaming investments, youth entertainment, esports leadership, Indian gaming ecosystem</media:keywords>
</item>

<item>
<title>Avinash Kaul Steps Down From Network18 After 12 Years at the Helm</title>
<link>https://brands.in/blogavinash-kaul-exits-network18-media-leadership</link>
<guid>https://brands.in/blogavinash-kaul-exits-network18-media-leadership</guid>
<description><![CDATA[ Avinash Kaul exits Network18 after 12 years, leaving behind 20 channels, 700M+ viewers, and a leadership legacy. Here&#039;s what it means for Indian media and brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cdfd6f2f70e.jpg" length="42531" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 12:41:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Avinash Kaul, Network18, CEO Network18, media leadership India, broadcast industry, A+E Networks TV18, Indian media exit, television network India, media industry news, broadcasting CEO, Network18 channels, media transition, Indian broadcast media</media:keywords>
</item>

<item>
<title>Pratyush Khare Takes Charge of ZEE News Prime Time With Taal Thok Ke and Deshhit</title>
<link>https://brands.in/blogpratyush-khare-zee-news-taal-thok-ke-deshhit-prime-time</link>
<guid>https://brands.in/blogpratyush-khare-zee-news-taal-thok-ke-deshhit-prime-time</guid>
<description><![CDATA[ Pratyush Khare takes over ZEE News prime-time shows Taal Thok Ke and Deshhit. Here&#039;s what this anchor change means for Hindi news television and brand advertisers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce04d489ec6.jpg" length="77662" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 12:15:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pratyush Khare, ZEE News, Taal Thok Ke, Deshhit, Hindi news television, prime time news India, ZEE News anchor, news debate show, Hindi news anchor, Zee Media, broadcast journalism India, prime time advertising</media:keywords>
</item>

<item>
<title>Bodhi Tree Multimedia Acquires Majority Stake in Moving Image Studios to Build India&amp;apos;s Next Digital Content Powerhouse</title>
<link>https://brands.in/blogbodhi-tree-multimedia-acquires-moving-image-studios-digital-content</link>
<guid>https://brands.in/blogbodhi-tree-multimedia-acquires-moving-image-studios-digital-content</guid>
<description><![CDATA[ Bodhi Tree Multimedia acquires 50.01% stake in Moving Image Studios to build India&#039;s digital-first unscripted content ecosystem. Here&#039;s what it means for brands and content partners. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce0446bafc5.jpg" length="26462" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 12:00:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bodhi Tree Multimedia, Moving Image Studios, unscripted content India, digital content acquisition, OTT content India, platform native content, IP creation India, digital storytelling, youth content India, content production India, BTML acquisition, digital media India</media:keywords>
</item>

<item>
<title>Auto Advertising Shifts Gears in 2025: TV Loses Ground as Print and Digital Rewrite the Media Mix</title>
<link>https://brands.in/blogauto-sector-advertising-trends-2025-tam-adex-tv-print-digital</link>
<guid>https://brands.in/blogauto-sector-advertising-trends-2025-tam-adex-tv-print-digital</guid>
<description><![CDATA[ TAM AdEx 2025 data shows auto sector TV ad volumes down 22% since 2021 while print surges 50%. Here&#039;s what India&#039;s auto advertising shift means for brands and media planners. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ce0448a6f9d.jpg" length="63432" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 11:45:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TAM AdEx, auto sector advertising, TV ad volumes India, print advertising auto, digital ad impressions, media mix India, automobile advertising 2025, cross media advertising, auto marketing India, Maruti Suzuki advertising, EV advertising India, media planning auto</media:keywords>
</item>

<item>
<title>RVCJ Group Partners With CricTracker to Build an 85&#45;Million&#45;Strong Sports Content Empire</title>
<link>https://brands.in/blogrvcj-crictracker-partnership-digital-sports-content</link>
<guid>https://brands.in/blogrvcj-crictracker-partnership-digital-sports-content</guid>
<description><![CDATA[ RVCJ Group and CricTracker partner to build an 85-million-reach sports content ecosystem — here&#039;s what it means for Indian brands and digital marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cdfd6edccc7.jpg" length="73623" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 11:23:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>RVCJ Group, CricTracker, digital sports content, cricket marketing India, sports content partnership, branded content cricket, influencer marketing sports, digital media India, cricket audience reach, sports storytelling, brand engagement cricket, RVCJ CricTracker, sports content ecosystem, cricket journalism, digital entertainment India</media:keywords>
</item>

<item>
<title>Tissot Gentleman 38mm: Why &amp;apos;Confidence Whispers&amp;apos; Is the Watch Campaign Everyone&amp;apos;s Talking About</title>
<link>https://brands.in/blogtissot-gentleman-38mm-daniel-ings-campaign</link>
<guid>https://brands.in/blogtissot-gentleman-38mm-daniel-ings-campaign</guid>
<description><![CDATA[ Tissot&#039;s &#039;When Confidence Whispers from the Wrist&#039; campaign features Daniel Ings and a talking watch. Here&#039;s what Indian marketers can learn from this luxury campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cdf7b5a0d10.jpg" length="74429" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 11:03:50 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tissot, Gentleman collection, 38mm watch, Daniel Ings, When Confidence Whispers from the Wrist, luxury watch campaign, Swiss watch India, premium advertising, watch marketing 2026, Tissot Gentleman, brands.in, luxury brand storytelling, men&#039;s fashion India, horology marketing, digital campaign</media:keywords>
</item>

<item>
<title>&amp;apos;This Is It&amp;apos;: How Navin&amp;apos;s Starwood Towers 3.0 Campaign Is Redefining the Homebuying Moment</title>
<link>https://brands.in/blognavins-starwood-towers-3-this-is-it-campaign</link>
<guid>https://brands.in/blognavins-starwood-towers-3-this-is-it-campaign</guid>
<description><![CDATA[ Navin&#039;s &#039;This Is It&#039; campaign for Starwood Towers 3.0 in Medavakkam reframes homebuying as an emotional milestone. Here&#039;s what marketers can learn from it. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cdf7b32ca26.jpg" length="91080" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 10:34:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navin&#039;s, Starwood Towers 3.0, This Is It campaign, Medavakkam homes, Chennai real estate, ready-to-move homes, 2BHK Chennai, 3BHK Medavakkam, homebuyer campaign India, real estate advertising, Navin Kumar, emotional marketing, 360-degree campaign, affordable luxury Chennai, brands.in</media:keywords>
</item>

<item>
<title>Super.money Keeps It Real: Salman Khan&amp;apos;s &amp;apos;No Drama&amp;apos; Campaign Is a Masterclass in Anti&#45;Hype Marketing</title>
<link>https://brands.in/blogsuper-money-no-drama-salman-khan-ipl-campaign</link>
<guid>https://brands.in/blogsuper-money-no-drama-salman-khan-ipl-campaign</guid>
<description><![CDATA[ Super.money&#039;s &#039;No Drama, Only Cashback&#039; campaign with Salman Khan redefines IPL advertising with minimalist storytelling and a bold fintech value proposition. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cdf2ad29a88.jpg" length="78513" type="image/jpeg"/>
<pubDate>Thu, 02 Apr 2026 10:08:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>super.money, No Drama Only Cashback, Salman Khan campaign, UPI cashback app, IPL advertising 2026, fintech marketing India, Quotient Ventures, minimalist advertising, digital payments India, Flipkart fintech, UPI platform, cashback rewards, IPL campaign, brand marketing, Indian fintech</media:keywords>
</item>

<item>
<title>Dainik Bhaskar Wins Ramnath Goenka Awards 2026 for Exposing Trafficking Rackets</title>
<link>https://brands.in/blogdainik-bhaskar-ramnath-goenka-awards-2026-investigative-journalism</link>
<guid>https://brands.in/blogdainik-bhaskar-ramnath-goenka-awards-2026-investigative-journalism</guid>
<description><![CDATA[ Dainik Bhaskar journalists win Ramnath Goenka Awards 2026 for exposing kidney and infant trafficking. Here is why this recognition matters for Indian media and brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cd09b3663f9.jpg" length="79564" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 18:00:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dainik Bhaskar, Ramnath Goenka Awards 2026, investigative journalism India, Avadhesh Akodia, Vijaypal Dudi, kidney trafficking, infant trafficking Rajasthan, Hindi journalism, Girish Agarwal, RG Foundation, C.P. Radhakrishnan, journalism excellence, Indian Express Group, media credibility India</media:keywords>
</item>

<item>
<title>Sony Sports Ten 4 Kannada Launch: Why Regional Sports TV Is India&amp;apos;s Next Big Battle</title>
<link>https://brands.in/blogsony-sports-ten-4-kannada-launch-regional-sports-broadcasting-india</link>
<guid>https://brands.in/blogsony-sports-ten-4-kannada-launch-regional-sports-broadcasting-india</guid>
<description><![CDATA[ Sony Sports Network launches Sony Sports Ten 4 Kannada, its 11th channel across 5 languages. Here is what this regional sports expansion means for Indian brands and advertisers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cd09ade9195.jpg" length="27047" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:55:43 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sony Sports Ten 4 Kannada, Sony Sports Network, regional sports broadcasting, Kannada channel, Karnataka market, Rajesh Kaul, multilanguage sports, Asian Games 2026, UEFA Champions League, Indian Super League, Women&#039;s Asia Cup, language-first content, South India television, sports broadcaster India</media:keywords>
</item>

<item>
<title>Britannia Jim Jam Brings Marvel Heroes to Highways, Cinemas and Colleges</title>
<link>https://brands.in/blogbritannia-jim-jam-marvel-on-ground-activation-no-twist-challenge</link>
<guid>https://brands.in/blogbritannia-jim-jam-marvel-on-ground-activation-no-twist-challenge</guid>
<description><![CDATA[ Britannia Jim Jam&#039;s Marvel-themed on-ground campaign activates across Mumbai highways, cinemas, colleges and offices. A masterclass in experiential FMCG marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cd03c2229b1.jpg" length="48808" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:48:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Britannia Jim Jam, Marvel activation, No Twist Challenge, on-ground marketing, experiential marketing India, OOH Mumbai, Coral Media, Miraj Cinemas, FMCG campaign, Marvel India, Bandra Reclamation, college activation, Hong Kong Disneyland, consumer engagement, brand experience</media:keywords>
</item>

<item>
<title>Balaji Digital&amp;apos;s New Show Uses Food, Family and Romance to Win Digital Audiences</title>
<link>https://brands.in/blogbalaji-digital-ishk-dum-aur-idli-rasam-youtube-original-shiny-doshi</link>
<guid>https://brands.in/blogbalaji-digital-ishk-dum-aur-idli-rasam-youtube-original-shiny-doshi</guid>
<description><![CDATA[ Balaji Digital announces Ishk Dum Aur Idli Rasam, its fifth YouTube Original starring Shiny Doshi. Here is what this South Indian drama means for digital content in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cd03c0963be.jpg" length="74932" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:34:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Balaji Digital, Ishk Dum Aur Idli Rasam, YouTube Original, Shiny Doshi, Surbhi Chandna, Feel Good Studios, Balaji Studios, Nitin Burman, South Indian drama, Meera Nair, digital content India, Balaji Telefilms, heritage restaurant, OTT India, family drama</media:keywords>
</item>

<item>
<title>Bold Care and Samay Raina Use IPL 2026 to Make Men&amp;apos;s Wellness Conversations Hit a Six</title>
<link>https://brands.in/blogbold-care-samay-raina-protect-whats-precious-ipl-2026-campaign</link>
<guid>https://brands.in/blogbold-care-samay-raina-protect-whats-precious-ipl-2026-campaign</guid>
<description><![CDATA[ Bold Care launches &#039;Protect What&#039;s Precious&#039; with Samay Raina during IPL 2026. Here is how cricket humour is reshaping men&#039;s wellness marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf9ef4ecbc.jpg" length="76343" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:23:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bold Care, Samay Raina, Protect What&#039;s Precious, IPL 2026, men&#039;s wellness India, sexual health campaign, creator marketing, Instagram carousel, Rajat Jadhav, men&#039;s intimate health, cricket marketing, digital campaign India, influencer partnership, men&#039;s health awareness</media:keywords>
</item>

<item>
<title>PharmEasy Bets on Cricket Season to Revive &amp;apos;On&#45;Time or Free&amp;apos; Campaign</title>
<link>https://brands.in/blogpharmeasy-on-time-or-free-campaign-bogo-health-checkup-cricket-season</link>
<guid>https://brands.in/blogpharmeasy-on-time-or-free-campaign-bogo-health-checkup-cricket-season</guid>
<description><![CDATA[ PharmEasy revives its On-Time or Free campaign with a BOGO health checkup offer during cricket season. Here is what this means for Indian health-tech marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf745ba2b8.jpg" length="80333" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 17:08:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PharmEasy, On-Time or Free, BOGO health checkup, diagnostics India, preventive healthcare, cricket season campaign, home sample collection, health-tech marketing, API Holdings, Gaurav Verma, full body checkup, PharmEasy wallet, digital health India, connected TV campaign</media:keywords>
</item>

<item>
<title>PwC India Deals Practice Gets New Captain: What the Shashank Jain Exit Means</title>
<link>https://brands.in/blogshashank-jain-exits-pwc-india-deals-practice-mohit-chopra-leads</link>
<guid>https://brands.in/blogshashank-jain-exits-pwc-india-deals-practice-mohit-chopra-leads</guid>
<description><![CDATA[ Shashank Jain exits PwC India Deals practice after 30 years. Mohit Chopra takes sole leadership. Here&#039;s what this means for India&#039;s M&amp;A advisory landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf52af096f.jpg" length="45301" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 16:55:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PwC India, Shashank Jain, Mohit Chopra, Deals practice, M&amp;A advisory, leadership transition, Transaction Services, Big Four consulting, India mergers acquisitions, Dinesh Arora, PwC leadership change, consulting industry India, deal ecosystem, business transition, advisory firms India</media:keywords>
</item>

<item>
<title>Burda Media Sells BurdaLuxury to Jaipur Capital in Southeast Asia Exit</title>
<link>https://brands.in/blogburda-media-sells-burdaluxury-jaipur-capital-southeast-asia-india</link>
<guid>https://brands.in/blogburda-media-sells-burdaluxury-jaipur-capital-southeast-asia-india</guid>
<description><![CDATA[ Burda Media sells BurdaLuxury to Jaipur Capital across Southeast Asia including India. Here is what this luxury media acquisition means for brands and marketers in the region. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf2f9d1311.jpg" length="27014" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 16:41:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BurdaLuxury, Jaipur Capital, Burda Media, luxury media Southeast Asia, media acquisition India, premium content Asia, luxury publishing, Jan Wachtel, Vikas Johari, digital media luxury, Southeast Asia media investment, luxury brand advertising</media:keywords>
</item>

<item>
<title>The EPIC Company Unifies All Brands Under One Bold Identity</title>
<link>https://brands.in/blogepic-company-brand-consolidation-unified-identity-india-media</link>
<guid>https://brands.in/blogepic-company-brand-consolidation-unified-identity-india-media</guid>
<description><![CDATA[ The EPIC Company unifies all TV channels and digital platforms under one EPIC brand identity. Here is what this consolidation means for Indian media, advertisers, and content partners. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf2dbbb19d.jpg" length="63527" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 16:23:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EPIC Company, brand consolidation India, EPIC TV, EPIC Bharat, IN10 Media Network, EPICON streaming, Aditya Pittie, Indian media network, channel rebranding, EPIC Studio, Juggernaut Productions, unified media identity India</media:keywords>
</item>

<item>
<title>Wipro Consumer Care Consolidates Media Mandate With Wavemaker</title>
<link>https://brands.in/blogwipro-consumer-care-media-mandate-wavemaker-wpp-media-consolidation</link>
<guid>https://brands.in/blogwipro-consumer-care-media-mandate-wavemaker-wpp-media-consolidation</guid>
<description><![CDATA[ Wipro Consumer Care consolidates its media mandate with Wavemaker under WPP Media. Here is what this strategic move means for Indian FMCG brands and media planning. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccf2d2db28d.jpg" length="33160" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 16:06:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wipro Consumer Care, Wavemaker, WPP Media, media mandate consolidation, FMCG media strategy India, integrated media planning, Neeraj Khatri, Prasanth Kumar, digital media FMCG, consumer care advertising, media agency India, data-driven marketing</media:keywords>
</item>

<item>
<title>HiveMinds Playbook 2026: The Great Digital Shift Is Here</title>
<link>https://brands.in/bloghiveminds-ecommerce-playbook-2026-great-digital-shift-india</link>
<guid>https://brands.in/bloghiveminds-ecommerce-playbook-2026-great-digital-shift-india</guid>
<description><![CDATA[ HiveMinds Ecommerce Playbook 2026 maps India&#039;s Great Digital Shift — AI, personalization, and storytelling are rewriting digital commerce rules for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cce9ed5d9bd.jpg" length="29500" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 15:24:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HiveMinds Playbook 2026, Great Digital Shift, ecommerce marketing India, AI marketing automation, digital commerce trends, personalization strategy, Madison World, Deepti Bhadauria, brand storytelling, performance marketing India, creator content strategy, digital brand building</media:keywords>
</item>

<item>
<title>Bullying Decoder: How AI Is Making Verbal Bullying Visible in Indian Classrooms</title>
<link>https://brands.in/blogbullying-decoder-dentsu-lab-dav-school-ai-verbal-bullying-india</link>
<guid>https://brands.in/blogbullying-decoder-dentsu-lab-dav-school-ai-verbal-bullying-india</guid>
<description><![CDATA[ Dentsu Lab and D.A.V. School launch Bullying Decoder, an AI tool using CCTV audio to detect verbal bullying. Here is what it means for Indian brands and ed-tech innovation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccd1ee34d4f.jpg" length="59163" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 14:00:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bullying Decoder, Dentsu Lab, D.A.V. Public School, verbal bullying AI, Classteacher Learning Systems, AI in education India, school safety technology, CCTV audio analysis, student wellbeing, behavioural science schools, ed-tech innovation India, classroom bullying detection</media:keywords>
</item>

<item>
<title>Omnicom Media Tops RECMA Rankings: #1 in APAC and Global Leader</title>
<link>https://brands.in/blogomnicom-media-recma-number-one-apac-global-media-group-2026</link>
<guid>https://brands.in/blogomnicom-media-recma-number-one-apac-global-media-group-2026</guid>
<description><![CDATA[ Omnicom Media tops RECMA rankings as #1 in Asia Pacific and best global media group. Here is what this means for Indian brands and the media agency landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccd0b371a17.jpg" length="23869" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 13:45:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Omnicom Media, RECMA rankings, APAC media group, OMD global ranking, IPG Mediabrands merger, media agency India, quali-share, PHD agency, global media network, digital media capabilities, media agency benchmark, Kartik Sharma Omnicom</media:keywords>
</item>

<item>
<title>Experience Commerce Wins ICONIQA Hotels&amp;apos; Social Media Mandate</title>
<link>https://brands.in/blogexperience-commerce-iconiqa-hotels-social-media-mandate</link>
<guid>https://brands.in/blogexperience-commerce-iconiqa-hotels-social-media-mandate</guid>
<description><![CDATA[ Experience Commerce wins ICONIQA Hotels&#039; social media mandate. Here&#039;s what this partnership means for India&#039;s premium hospitality brands and digital marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cccdf5bdcd7.jpg" length="51138" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 13:30:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Experience Commerce, ICONIQA Hotels, social media mandate, Cheil SWA Group, Royal Orchid Hotels, digital marketing India, luxury hospitality branding, hotel social media strategy, premium brand marketing, Indian travel marketing, content storytelling, lifestyle hotel digital presence</media:keywords>
</item>

<item>
<title>VETO Partners with B4U Network: How Free CTV Platforms Are Winning India&amp;apos;s Living Room Battle</title>
<link>https://brands.in/blogveto-b4u-network-partnership-ctv-bollywood-regional-content-india</link>
<guid>https://brands.in/blogveto-b4u-network-partnership-ctv-bollywood-regional-content-india</guid>
<description><![CDATA[ VETO, India&#039;s free connected TV platform, has partnered with B4U Network to add B4U Movies, B4U Music, B4U Kadak, and Bhojpuri Plus to its content catalogue. The collaboration strengthens VETO&#039;s regional entertainment offering for Hindi-speaking and Bhojpuri audiences across tier two and tier three markets, reinforcing the platform&#039;s vision of delivering free, unified, large-screen entertainment for Indian households nationwide. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccb3b6d9b78.jpg" length="49053" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 13:18:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO CTV platform India, B4U Network VETO partnership, free OTT India connected TV, Bhojpuri content streaming, Hindi movies free CTV, VETO B4U Movies, regional OTT India 2026</media:keywords>
</item>

<item>
<title>Cipla&amp;apos;s Leadership Transition: What Umang Vohra Built and What Achin Gupta Inherits</title>
<link>https://brands.in/blogumang-vohra-steps-down-cipla-achin-gupta-new-ceo-2026</link>
<guid>https://brands.in/blogumang-vohra-steps-down-cipla-achin-gupta-new-ceo-2026</guid>
<description><![CDATA[ Umang Vohra has stepped down as Cipla&#039;s Managing Director and Global CEO after a decade-long tenure, with Achin Gupta taking over effective April 1, 2026. Gupta, formerly Cipla&#039;s Global COO overseeing three billion dollars in revenue, brings deep operational expertise from Glenmark, Abbott, and A.T. Kearney. A masterclass in structured succession planning from one of India&#039;s most trusted pharmaceutical brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccadf75bdf4.jpg" length="38384" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 12:59:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Umang Vohra Cipla resignation, Achin Gupta Cipla CEO, Cipla leadership transition 2026, Cipla MD Global CEO, Indian pharma leadership change, Cipla succession planning, Glenmark Abbott pharmaceutical executive</media:keywords>
</item>

<item>
<title>Angela Zepeda Exits X: What Her Departure Reveals About the Platform&amp;apos;s Ongoing Brand Identity Crisis</title>
<link>https://brands.in/blogangela-zepeda-exits-x-global-marketing-head-steps-down-2026</link>
<guid>https://brands.in/blogangela-zepeda-exits-x-global-marketing-head-steps-down-2026</guid>
<description><![CDATA[ Angela Zepeda has stepped down as Global Marketing Head at X in February 2026, just eighteen months after joining the platform. Her departure follows a two-year vacancy in the same role since Elon Musk&#039;s 2022 acquisition. With over 25 years of marketing experience including Hyundai and TBWA, her exit raises fresh questions about X&#039;s brand stability and advertiser confidence. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccadebd11ec.jpg" length="33788" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 12:38:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Angela Zepeda X resignation, X global marketing head exit, Twitter rebranding marketing leadership, Elon Musk X advertising, X platform brand strategy 2026, social media marketing leadership, X advertiser confidence</media:keywords>
</item>

<item>
<title>Hansa Entertainment Appoints Sujatha Narayanan as CEO: What This Means for India&amp;apos;s Content Economy</title>
<link>https://brands.in/bloghansa-entertainment-appoints-sujatha-narayanan-ceo-ott-content</link>
<guid>https://brands.in/bloghansa-entertainment-appoints-sujatha-narayanan-ceo-ott-content</guid>
<description><![CDATA[ Hansa Entertainment has appointed Sujatha Narayanan as CEO, bringing over two decades of film and OTT content expertise to the newly formed production house. Founded by Sruti Swamy and Siddharth Swamy, Hansa Entertainment will produce multi-language content across OTT, theatrical, vertical drama, and podcast formats. A significant leadership move shaping India&#039;s evolving content production and streaming landscape in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69ccade934944.jpg" length="63170" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 12:10:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hansa Entertainment CEO, Sujatha Narayanan appointment, Indian OTT production house, multi-language content India, Hansa Originals vertical drama, Hansa Spotlight podcast, Indian content production 2026</media:keywords>
</item>

<item>
<title>Livguard and Punjab Kings: How an Energy Brand Is Using IPL 2026 to Power a Bigger Conversation</title>
<link>https://brands.in/bloglivguard-punjab-kings-exclusive-power-partner-ipl-2026</link>
<guid>https://brands.in/bloglivguard-punjab-kings-exclusive-power-partner-ipl-2026</guid>
<description><![CDATA[ Livguard has joined Punjab Kings as the Exclusive Power Partner for IPL 2026, bringing jersey branding, player-led content, and on-ground fan activations to cricket&#039;s biggest stage. With a portfolio spanning inverters, batteries, and solar solutions available across 21,000 pin codes nationally, Livguard is using IPL&#039;s massive reach to take its future-ready energy solutions narrative into mainstream Indian consumer conversation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca7b401c7b.jpg" length="43180" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 11:47:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Livguard Punjab Kings IPL 2026, exclusive power partner IPL, Livguard energy solutions cricket, SAR Group IPL sponsorship, Punjab Kings sponsors 2026, energy brand IPL partnership, Livguard solar inverter India</media:keywords>
</item>

<item>
<title>bigbasket and RCB: How a Quick Commerce Partnership Is Redefining Cricket Fan Engagement</title>
<link>https://brands.in/blogbigbasket-rcb-official-quick-commerce-partner-t20-2026</link>
<guid>https://brands.in/blogbigbasket-rcb-official-quick-commerce-partner-t20-2026</guid>
<description><![CDATA[ bigbasket has renewed its official quick commerce partnership with Royal Challengers Bengaluru for a third consecutive season in the 2026 T20 League. Featuring a culturally rooted digital campaign with Virat Kohli, Krunal Pandya, Devdutt Padikkal, and Danish Sait as Mr. Nags, the partnership now extends to the RCB women&#039;s team. A masterclass in consistent, values-driven sports brand building rooted in Bengaluru pride. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca7a992e0c.jpg" length="67652" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 11:25:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>bigbasket RCB partnership, quick commerce cricket sponsor, RCB official partner 2026, bigbasket Virat Kohli campaign, T20 League 2026 sponsors, quick commerce India cricket, Bengaluru brand partnership</media:keywords>
</item>

<item>
<title>Skechers x Mumbai Indians: Why a Third&#45;Season Kit Deal Is Smarter Than It Looks</title>
<link>https://brands.in/blogskechers-mumbai-indians-kit-partner-third-season-ipl-2026</link>
<guid>https://brands.in/blogskechers-mumbai-indians-kit-partner-third-season-ipl-2026</guid>
<description><![CDATA[ Skechers has renewed its official kit partnership with Mumbai Indians for a third consecutive season ahead of IPL 2026. Featuring refined gold accent jerseys, fan merchandise, and a digital-first campaign with Tilak Varma, Shardul Thakur, and Ryan Rickelton, this deal signals how long-term sports partnerships build deeper brand equity than one-season sponsorships. A masterclass in consistent brand building. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca7a94b308.jpg" length="91986" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 11:02:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Skechers Mumbai Indians partnership, IPL 2026 kit partner, Mumbai Indians jersey 2026, Skechers India cricket, sports sponsorship India, Tilak Varma Skechers, cricket brand partnership</media:keywords>
</item>

<item>
<title>Yaap Digital Acquires Gozoop: Why This Deal Is Reshaping India&amp;apos;s Digital Agency Landscape</title>
<link>https://brands.in/blogyaap-digital-acquires-gozoop-india-digital-agency-consolidation</link>
<guid>https://brands.in/blogyaap-digital-acquires-gozoop-india-digital-agency-consolidation</guid>
<description><![CDATA[ Yaap Digital has acquired a 60.20% stake in Gozoop Online for Rs. 36.96 crore, making it India&#039;s largest independent digital agency acquisition. Structured across three tranches with a total deal value of Rs. 356.62 crore, this move signals a major consolidation shift in India&#039;s digital marketing landscape. Brands and agencies must take note. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca3612f45b.jpg" length="20216" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 10:44:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Yaap Digital Gozoop acquisition, India digital agency merger, Gozoop Online subsidiary, digital marketing consolidation India, SPSHA deal, independent agency India, Yaap Digital stake</media:keywords>
</item>

<item>
<title>Lenovo × Beckham: Why This AI&#45;Sports Deal Should Have Indian Brands Paying Attention</title>
<link>https://brands.in/bloglenovo-david-beckham-ai-sports-partnership-fifa-2026</link>
<guid>https://brands.in/bloglenovo-david-beckham-ai-sports-partnership-fifa-2026</guid>
<description><![CDATA[ Lenovo has announced a global partnership with David Beckham ahead of FIFA World Cup 2026. The collaboration focuses on AI-driven sports technology covering team performance, fan engagement, and operational efficiency. With Lenovo as Official Technology Partner for FIFA 2026 and Women&#039;s World Cup 2027, this deal redefines sports marketing. Indian brands must take note. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cca35f67de4.jpg" length="41571" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 10:24:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lenovo David Beckham partnership, FIFA World Cup 2026, AI sports technology, Lenovo FIFA partner, sports marketing India, AI fan engagement, Lenovo AI campaign</media:keywords>
</item>

<item>
<title>GharLelo: How Aadhar Housing Finance Is Rewriting the Home Loan Story for Real India</title>
<link>https://brands.in/bloggharlelo-aadhar-housing-finance-home-loan-campaign</link>
<guid>https://brands.in/bloggharlelo-aadhar-housing-finance-home-loan-campaign</guid>
<description><![CDATA[ Aadhar Housing Finance&#039;s GharLelo campaign tackles the real emotional and financial barriers of home loans for EWS and LIG buyers. Here&#039;s what marketers must learn. ]]></description>
<enclosure url="https://brands.in/uploads/images/202604/image_870x580_69cc9de88c719.jpg" length="78533" type="image/jpeg"/>
<pubDate>Wed, 01 Apr 2026 10:00:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>GharLelo campaign, Aadhar Housing Finance, home loan marketing India, EWS LIG housing, affordable housing finance, AHFL brand campaign, homeownership India, housing finance advertising, financial brand storytelling, NBFC marketing strategy</media:keywords>
</item>

<item>
<title>Ancient Wisdom, Premium Ambition: How Himalaya Ayurveda Secrets Is Rewriting the Rules of Luxury Beauty in India</title>
<link>https://brands.in/bloghimalaya-ayurveda-secrets-premium-beauty-launch-india</link>
<guid>https://brands.in/bloghimalaya-ayurveda-secrets-premium-beauty-launch-india</guid>
<description><![CDATA[ Himalaya Wellness enters India&#039;s premium beauty segment with Himalaya Ayurveda Secrets — a range built on traditional Ayurvedic vidhis that elevate ingredient potency at the formulation level. Spanning hair and body care, the launch marks Himalaya&#039;s boldest upward repositioning yet, arriving precisely when Indian consumers are demanding authenticity, efficacy, and heritage in their premium beauty choices. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cba96a68650.jpg" length="81210" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 18:02:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Himalaya Ayurveda Secrets, premium Ayurveda beauty India, Himalaya Wellness launch, Ayurvedic vidhis skincare, clean beauty India, heritage beauty brand, Himalaya hair care, premium personal care India 2026</media:keywords>
</item>

<item>
<title>Slice Maar: How Olio Pizza and Rajasthan Royals Are Turning Match Night Into a Food Ritual for Every Indian Fan</title>
<link>https://brands.in/blogolio-pizza-rajasthan-royals-slice-maar-ipl-2026</link>
<guid>https://brands.in/blogolio-pizza-rajasthan-royals-slice-maar-ipl-2026</guid>
<description><![CDATA[ Olio Pizza renews its Rajasthan Royals partnership for IPL 2026 with the high-energy &#039;Slice Maar&#039; campaign and a new ₹99 Royal Pizza Slice designed for match-night consumption. From stadium kiosks to the Olio Dugout fan hub in Jaipur, this is one of IPL 2026&#039;s smartest food and cricket brand activations. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cbb8b053849.jpg" length="127827" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 17:45:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Olio Pizza IPL 2026, Slice Maar campaign, Rajasthan Royals partnership, Royal Pizza Slice, Curefoods cricket sponsorship, IPL food brand activation, pizza match night India, Olio Dugout Jaipur</media:keywords>
</item>

<item>
<title>Romance Meets the Scroll Era: How Harlequin and Dashverse Are Reinventing Storytelling for Mobile&#45;First India and Beyond</title>
<link>https://brands.in/blogharlequin-dashverse-animated-microdrama-partnership-2026</link>
<guid>https://brands.in/blogharlequin-dashverse-animated-microdrama-partnership-2026</guid>
<description><![CDATA[ Harlequin and Bengaluru-based Dashverse have announced a multi-year deal to co-produce 40 animated microdramas from Harlequin&#039;s Romance catalogue. Powered by Dashverse&#039;s AI-driven Frameo platform, the mobile-first series launches globally in April 2026 — signalling a major shift in how beloved literary IP is being reimagined for today&#039;s short-form, scroll-first content audiences. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cba92f0dc38.jpg" length="122912" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 17:35:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Harlequin Dashverse microdrama, animated romance series 2026, Frameo platform, DashReels content, short form drama India, mobile first storytelling, AI content production, Harlequin romance adaptation</media:keywords>
</item>

<item>
<title>Never Just One Thing: How Fastrack&amp;apos;s &amp;apos;Never Same. Never Sane.&amp;apos; Campaign Captures the Real Spirit of Gen Z India</title>
<link>https://brands.in/blogfastrack-never-same-never-sane-siddhant-chaturvedi-campaign</link>
<guid>https://brands.in/blogfastrack-never-same-never-sane-siddhant-chaturvedi-campaign</guid>
<description><![CDATA[ Fastrack launches &#039;Never Same. Never Sane.&#039; — a bold new brand philosophy campaign featuring Siddhant Chaturvedi that repositions the analogue watch as a Gen Z identity statement. Built around the Multiverse of Hyperfixations, the campaign celebrates fluid self-expression across 16 cities and 55-plus outdoor locations, redefining what youth brand marketing looks like in India today. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cba4a0eec79.jpg" length="90987" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 17:15:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fastrack Never Same Never Sane, Siddhant Chaturvedi Fastrack, Gen Z brand marketing India, analogue watch fashion, Titan Company campaign, youth brand India, Multiverse of Hyperfixations, Fastrack 2025</media:keywords>
</item>

<item>
<title>India&amp;apos;s Sporting Moment Has an Expo: Why the TOI SFI Expo 2026 Is a Big Deal for Brands, Athletes, and Investors</title>
<link>https://brands.in/blogtoi-sfi-expo-2026-sports-fitness-infrastructure-india</link>
<guid>https://brands.in/blogtoi-sfi-expo-2026-sports-fitness-infrastructure-india</guid>
<description><![CDATA[ The Times of India launches its first-ever exhibition — the TOI Sports, Fitness and Infrastructure Expo, scheduled for July 2026 in New Delhi. Uniting sports enterprises, infrastructure developers, fitness technology firms, and government bodies, the SFI Expo arrives at India&#039;s most commercially fertile moment in sport. Here is why every brand in the ecosystem needs to pay attention. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb9fe1863df.jpg" length="90744" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 16:52:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TOI SFI Expo 2026, Times of India exhibition, sports fitness infrastructure India, Khelo India, sports marketing India, fitness technology expo, Bennett Coleman, sports expo New Delhi</media:keywords>
</item>

<item>
<title>Spaces That Feel: How Interio by Godrej&amp;apos;s &amp;apos;Moments That Matter&amp;apos; Campaign Is Changing the Way India Thinks About Home Design</title>
<link>https://brands.in/bloginterio-godrej-moments-that-matter-campaign-home-design</link>
<guid>https://brands.in/bloginterio-godrej-moments-that-matter-campaign-home-design</guid>
<description><![CDATA[ Interio by Godrej&#039;s &#039;Moments That Matter&#039; campaign reveals how thoughtfully designed spaces shape Indian emotions and relationships. Backed by a study of 2,600 respondents across eight cities, the social experiment film proves that great design goes far beyond aesthetics — it actively shapes how we feel, connect, and live. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb9fdb278c5.jpg" length="34028" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 16:29:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Interio by Godrej, Moments That Matter, home design India, furniture brand campaign, emotional wellbeing spaces, Godrej Enterprises, Indian home décor marketing, space and emotion</media:keywords>
</item>

<item>
<title>Keep Walking, Keep Building: How Johnnie Walker &amp;amp; Virat Kohli Are Rewriting India&amp;apos;s Success Story</title>
<link>https://brands.in/blogjohnnie-walker-virat-kohli-keep-walking-campaign-india</link>
<guid>https://brands.in/blogjohnnie-walker-virat-kohli-keep-walking-campaign-india</guid>
<description><![CDATA[ Johnnie Walker Luxe Blended Water and Virat Kohli relaunch the iconic Keep Walking campaign for a new India that builds beyond success. Featuring YUNGBLUD&#039;s reimagined anthem, this campaign redefines ambition, evolution, and premium brand storytelling for India&#039;s next generation of self-driven achievers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb960131e01.jpg" length="70383" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 15:31:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Johnnie Walker Keep Walking, Virat Kohli brand campaign, Diageo India premium, YUNGBLUD India, Keep Walking India 2025, premium spirits India, Indian brand marketing</media:keywords>
</item>

<item>
<title>JioStar&amp;apos;s &amp;apos;Ek Hoke Dekh&amp;apos; Is the IPL 2026 Campaign India Needed Right Now</title>
<link>https://brands.in/blogjiostar-ek-hoke-dekh-ipl-2026-campaign-unity-cricket</link>
<guid>https://brands.in/blogjiostar-ek-hoke-dekh-ipl-2026-campaign-unity-cricket</guid>
<description><![CDATA[ JioStar unveils &#039;Ek Hoke Dekh&#039; for IPL 2026 featuring Ruturaj Gaikwad, Shreyas Iyer and more. Here&#039;s why this unity campaign is a masterclass in Indian sports broadcast storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb7c3e8ac99.jpg" length="128033" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 14:20:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar Ek Hoke Dekh IPL 2026, JioStar IPL campaign, Ruturaj Gaikwad campaign, IPL unity campaign India, ZeroFifty JioStar, Shreyas Iyer Krunal Pandya ad, TATA IPL 2026 broadcast, JioHotstar IPL campaign, cricket unity advertising India</media:keywords>
</item>

<item>
<title>Angel One&amp;apos;s &amp;apos;The Intelligent One&amp;apos; Campaign Reframes Who Investing Is Really For</title>
<link>https://brands.in/blogangel-one-intelligent-one-campaign-ipl-2026-investing-app</link>
<guid>https://brands.in/blogangel-one-intelligent-one-campaign-ipl-2026-investing-app</guid>
<description><![CDATA[ Angel One launches &#039;The Intelligent One&#039; campaign for IPL 2026, positioning its app as an intelligent investing platform for first-time investors. Here&#039;s the full brand strategy breakdown ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb7c2d1fd16.jpg" length="69308" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 14:07:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Angel One Intelligent One campaign, Angel One IPL 2026, fintech brand campaign India, first-time investor marketing, Arief Mohamad Angel One, investing app India, Trading Signals Smart Discovery, Angel One brand strategy, retail investing India campaign</media:keywords>
</item>

<item>
<title>Magnum&amp;apos;s Kwality Wall&amp;apos;s Acquisition: India&amp;apos;s Ice Cream Market Just Changed Forever</title>
<link>https://brands.in/blogmagnum-ice-cream-company-kwality-walls-india-acquisition-2026</link>
<guid>https://brands.in/blogmagnum-ice-cream-company-kwality-walls-india-acquisition-2026</guid>
<description><![CDATA[ The Magnum Ice Cream Company acquires 61.9% stake in Kwality Wall&#039;s India. Here&#039;s what this landmark FMCG acquisition means for India&#039;s ice cream market and brand strategy landscape ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb7bd795d75.jpg" length="33631" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 13:40:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Magnum Ice Cream Kwality Walls acquisition, TMICC India stake, Kwality Walls TMICC deal, Unilever ice cream India, India ice cream market growth, Abhijit Bhattacharya TMICC, FMCG acquisition India 2026, premium ice cream India, BSE NSE Kwality Walls</media:keywords>
</item>

<item>
<title>Trosmic Sports Builds Its Global Voice With Two Powerful Comms Appointments</title>
<link>https://brands.in/blogtrosmic-sports-robin-chacko-stuti-singh-marketing-communications-2026</link>
<guid>https://brands.in/blogtrosmic-sports-robin-chacko-stuti-singh-marketing-communications-2026</guid>
<description><![CDATA[ Trosmic Sports appoints Robin Chacko as Global Head of Marketing and Stuti Singh as Director of Communications. Here&#039;s what these hires reveal about the company&#039;s $2B global ambitions. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb63db8a161.jpg" length="32125" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 13:19:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Trosmic Sports Robin Chacko, Stuti Singh Trosmic Sports, Flux Halo arena GCC, global sports marketing India, Trosmic Sports appointments 2026, combat sports brand strategy, sports holding company India, GCC arena project, India global sports expansion</media:keywords>
</item>

<item>
<title>Parle&#45;G&amp;apos;s Bihu Campaign: When a Biscuit Brand Becomes a Cultural Storyteller</title>
<link>https://brands.in/blogparle-g-bihu-campaign-cultural-storytelling-assam-2026</link>
<guid>https://brands.in/blogparle-g-bihu-campaign-cultural-storytelling-assam-2026</guid>
<description><![CDATA[ Parle-G&#039;s two-part Bihu campaign by Thought Blurb Communications earns 12M+ views in a week. Here&#039;s why this culturally intelligent campaign is a masterclass in regional brand storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb63c66d5f5.jpg" length="48205" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 13:01:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parle-G Bihu campaign, Bihu festival marketing, Thought Blurb Communications, regional brand campaign India, Parle Products Assam, Nilotpal Bora music, cultural storytelling FMCG, Northeast India marketing, Mayank Shah Parle, Zubeen Garg Assam campaign</media:keywords>
</item>

<item>
<title>Havas Media Network India Wins Aakash Educational Services AOR Mandate</title>
<link>https://brands.in/bloghavas-media-network-india-aakash-educational-services-aor-mandate-2026</link>
<guid>https://brands.in/bloghavas-media-network-india-aakash-educational-services-aor-mandate-2026</guid>
<description><![CDATA[ Havas Media Network India wins integrated media AOR for Aakash Educational Services. PivotRoots leads digital, Arena Media handles traditional — here&#039;s the full strategy breakdown. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb63c1f1a61.jpg" length="50307" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 12:47:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas Media Network India AESL, Aakash Educational Services AOR, PivotRoots Arena Media mandate, education marketing India, Mohit Joshi Havas, integrated media mandate 2026, Converged AI platform, test preparation brand strategy, Shibu Shivanandan PivotRoots</media:keywords>
</item>

<item>
<title>Hansgrohe India Bets on Design&#45;Led Marketing With Shrinivas Jyoti</title>
<link>https://brands.in/bloghansgrohe-india-shrinivas-jyoti-head-of-marketing-appointment-2026</link>
<guid>https://brands.in/bloghansgrohe-india-shrinivas-jyoti-head-of-marketing-appointment-2026</guid>
<description><![CDATA[ Hansgrohe India appoints Shrinivas Jyoti as Head of Marketing for Axor and Hansgrohe brands. Here&#039;s what this hire signals for India&#039;s luxury bath and kitchen fittings market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5f75bc24d.jpg" length="43104" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 12:19:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Shrinivas Jyoti Hansgrohe India, Hansgrohe Head of Marketing, Axor India marketing, luxury bath fittings India, Hansgrohe Group appointment, premium sanitaryware India, design-led brand strategy, luxury home market India, Liebherr Appliances marketing</media:keywords>
</item>

<item>
<title>Kotak Mahindra Prime Gets a Homegrown CEO: Suraj Rajappan Takes Charge</title>
<link>https://brands.in/blogkotak-mahindra-prime-suraj-rajappan-md-ceo-appointment-2026</link>
<guid>https://brands.in/blogkotak-mahindra-prime-suraj-rajappan-md-ceo-appointment-2026</guid>
<description><![CDATA[ Kotak Mahindra Prime appoints 24-year veteran Suraj Rajappan as MD and CEO from June 2026, succeeding Shahrukh Todiwala. Here&#039;s what this leadership shift means for Indian vehicle finance. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5f5c316b2.jpg" length="54360" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 11:58:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Suraj Rajappan Kotak Mahindra Prime, KMPL MD CEO 2026, Kotak Mahindra Prime leadership, Shahrukh Todiwala retirement, vehicle finance India, Kotak Mahindra Bank subsidiary, internal succession strategy, auto finance CEO appointment, Ashok Vaswani Kotak</media:keywords>
</item>

<item>
<title>MobiKwik &amp;amp; Rajasthan Royals: Where UPI Meets IPL 2026</title>
<link>https://brands.in/blogmobikwik-rajasthan-royals-official-payments-partner-ipl-2026</link>
<guid>https://brands.in/blogmobikwik-rajasthan-royals-official-payments-partner-ipl-2026</guid>
<description><![CDATA[ MobiKwik becomes Rajasthan Royals&#039; Official Payments Partner for IPL 2026. Here&#039;s why this fintech-cricket partnership is one of the season&#039;s smartest brand strategies. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5859b6af6.jpg" length="45173" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 11:40:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MobiKwik Rajasthan Royals, IPL 2026 payments partner, MobiKwik UPI cricket, fintech IPL sponsorship, Bipin Preet Singh MobiKwik, RR official partner, digital payments IPL, MobiKwik personal loans, cricket brand partnership India</media:keywords>
</item>

<item>
<title>Jana Small Finance Bank &amp;amp; RCB: IPL 2026&amp;apos;s Most Bengaluru Partnership</title>
<link>https://brands.in/blogjana-small-finance-bank-rcb-official-banking-partner-ipl-2026</link>
<guid>https://brands.in/blogjana-small-finance-bank-rcb-official-banking-partner-ipl-2026</guid>
<description><![CDATA[ Jana Small Finance Bank partners with RCB as Official Banking Partner for IPL 2026. Here&#039;s why this Bengaluru-rooted deal is one of the season&#039;s smartest brand moves. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5840e19fd.jpg" length="81433" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 11:22:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Jana Small Finance Bank RCB, IPL 2026 banking partner, Royal Challengers Bengaluru sponsor, Ajay Kanwal Jana Bank, RCB official partner, Bengaluru brand partnership, IPL sponsorship 2026, small finance bank marketing, cricket brand association India</media:keywords>
</item>

<item>
<title>Astrotalk&amp;apos;s IPL Campaign Turns Everyday Doubt Into Compelling Storytelling</title>
<link>https://brands.in/blogastrotalk-ipl-campaign-nitesh-tiwari-everyday-uncertainty</link>
<guid>https://brands.in/blogastrotalk-ipl-campaign-nitesh-tiwari-everyday-uncertainty</guid>
<description><![CDATA[ Astrotalk&#039;s IPL campaign directed by Nitesh Tiwari uses three emotional films to reposition astrology as a clarity tool for modern India. Here&#039;s the brand strategy breakdown. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb5421a5776.jpg" length="91188" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 10:50:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Astrotalk IPL campaign, Nitesh Tiwari ad film, astrology app India, everyday uncertainty marketing, IPL advertising 2026, Puneet Gupta Astrotalk, digital campaign India, relationship anxiety marketing, small business advertising, brand repositioning India</media:keywords>
</item>

<item>
<title>Joy Hydra Refresh Gel TVC: Sanya Malhotra Beats the Summer Heat</title>
<link>https://brands.in/blogjoy-hydra-refresh-gel-tvc-sanya-malhotra-summer-skincare</link>
<guid>https://brands.in/blogjoy-hydra-refresh-gel-tvc-sanya-malhotra-summer-skincare</guid>
<description><![CDATA[ Joy Personal Care launches Hydra Refresh Gel TVC with Sanya Malhotra targeting India&#039;s summer skincare market. Here&#039;s what marketers need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69cb52ad85e0e.jpg" length="81479" type="image/jpeg"/>
<pubDate>Tue, 31 Mar 2026 10:21:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Joy Hydra Refresh Gel, Sanya Malhotra TVC, Joy Personal Care campaign, summer skincare India, RSH Global, lightweight gel moisturiser, non-sticky hydration, Indian skincare market, summer beauty routine, brand ambassador campaign, FMCG skincare marketing, Poulomi Roy, hydration gel India</media:keywords>
</item>

<item>
<title>Chetak SCREEN Awards 2026 Goes Live: Sony&amp;apos;s Boldest Broadcast Bet</title>
<link>https://brands.in/blogchetak-screen-awards-2026-sony-live-broadcast-april-5</link>
<guid>https://brands.in/blogchetak-screen-awards-2026-sony-live-broadcast-april-5</guid>
<description><![CDATA[ Chetak SCREEN Awards 2026 goes live on Sony Entertainment Television and Sony LIV on April 5 — here&#039;s why this multi-platform strategy matters for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca69bc77963.jpg" length="100779" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 18:00:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chetak SCREEN Awards 2026, Sony Entertainment Television, Sony LIV, SPNI, Alia Bhatt, Farah Khan, Sunil Grover, Zakir Khan, Indian Express Group, live awards India, Nachiket Pantvaidya, Anant Goenka, multi-platform broadcast, Indian cinema awards</media:keywords>
</item>

<item>
<title>COMvergence 2025: WPP Leads India, But the Real Story is Local</title>
<link>https://brands.in/blogcomvergence-2025-india-new-business-barometer-wpp-essencemediacom</link>
<guid>https://brands.in/blogcomvergence-2025-india-new-business-barometer-wpp-essencemediacom</guid>
<description><![CDATA[ COMvergence 2025 India rankings reveal WPP and EssenceMediacom on top — but the real story is 79% local pitches reshaping media agency strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca5cb925a10.jpg" length="24043" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 17:46:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>COMvergence 2025, WPP Media, EssenceMediacom, Publicis Media, Omnicom Media Group, Wavemaker India, media agency rankings, New Business Barometer, India media market, local pitch, PHD Starcom, Havas Media, OMD India, media spend India</media:keywords>
</item>

<item>
<title>&amp;apos;Every Way to Biscoff&amp;apos;: How Mondelez India Built a Creator Community Around a Caramel Cookie</title>
<link>https://brands.in/blogevery-way-to-biscoff-mondelez-india-creator-campaign-2026</link>
<guid>https://brands.in/blogevery-way-to-biscoff-mondelez-india-creator-campaign-2026</guid>
<description><![CDATA[ Mondelez India&#039;s &#039;Every Way to Biscoff&#039; creator event reveals the community-led growth playbook every FMCG brand entering India should study. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca5afac2281.jpg" length="110676" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 17:22:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lotus Biscoff, Mondelez India, Every Way to Biscoff, Biscoff Spread, creator marketing, food influencer India, Pooja Dhingra, Shivesh Bhatia, Saloni Kukreja, recipe challenge, community marketing, FMCG India, Zepto, caramelised cookie, premium food brand</media:keywords>
</item>

<item>
<title>Cadbury&amp;apos;s #TheKhaasSeat: Why First&#45;Timer Experiences Win India&amp;apos;s Heart</title>
<link>https://brands.in/blogcadbury-dairy-milk-khaas-seat-mumbai-indians-ipl-2026</link>
<guid>https://brands.in/blogcadbury-dairy-milk-khaas-seat-mumbai-indians-ipl-2026</guid>
<description><![CDATA[ Cadbury Dairy Milk&#039;s #TheKhaasSeat campaign with Mumbai Indians offers first-time IPL fans a Wankhede experience — here&#039;s why it&#039;s 2026&#039;s smartest brand activation. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca4ab5c72c0.jpg" length="88849" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 16:29:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cadbury Dairy Milk, Khaas Seat, Mumbai Indians, IPL 2026, Mondelez, Wankhede Stadium, first-time fan experience, FMCG IPL campaign, cricket brand activation, QR code marketing, limited edition packaging, experiential marketing India, Nitin Saini</media:keywords>
</item>

<item>
<title>JioMart&amp;apos;s &amp;apos;Fayda Meter&amp;apos;: Making Savings Visible with DeepVeer</title>
<link>https://brands.in/blogjiomart-fayda-meter-ranveer-deepika-campaign-2026</link>
<guid>https://brands.in/blogjiomart-fayda-meter-ranveer-deepika-campaign-2026</guid>
<description><![CDATA[ JioMart&#039;s Fayda Meter campaign with Ranveer Singh and Deepika Padukone makes savings visible — here&#039;s the marketing strategy Indian brands should study. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca4a98273db.jpg" length="88557" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 16:00:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioMart, Fayda Meter, Ranveer Singh, Deepika Padukone, Time aur Paise Dono Bachaye, quick commerce India, grocery savings, Leo India, DeepVeer campaign, JioMart 2026, retail marketing, celebrity endorsement, savings visibility, Indian advertising</media:keywords>
</item>

<item>
<title>Kiran Mani Leaves JioStar for OpenAI: What This Move Signals</title>
<link>https://brands.in/blogkiran-mani-jiostar-openai-apac-managing-director</link>
<guid>https://brands.in/blogkiran-mani-jiostar-openai-apac-managing-director</guid>
<description><![CDATA[ JioHotstar founding CEO Kiran Mani joins OpenAI as APAC Managing Director from June 2026 — here&#039;s what this landmark move means for Indian brands and AI adoption. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca44e88f09e.jpg" length="44156" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 15:09:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kiran Mani, OpenAI, JioStar, JioHotstar, APAC Managing Director, OpenAI India, generative AI, Asia Pacific expansion, Jason Kwon, Uday Shankar, AI leadership, streaming to AI, OpenAI Singapore, tech talent India 2026</media:keywords>
</item>

<item>
<title>Tushar Dhingra&amp;apos;s Dual Cinema Play: Dhishoom + Rave Cinemas India</title>
<link>https://brands.in/blogtushar-dhingra-dhishoom-cinemas-rave-cinemas-india-mbo</link>
<guid>https://brands.in/blogtushar-dhingra-dhishoom-cinemas-rave-cinemas-india-mbo</guid>
<description><![CDATA[ Tushar Dhingra completes MBO of Dhishoom Cinemas and launches premium Rave Cinemas India — a dual-brand strategy targeting both heartland and metro audiences. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca2c3a9c728.jpg" length="78565" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 13:24:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tushar Dhingra, Dhishoom Cinemas, Rave Cinemas India, management buyout, premium cinema India, Tier 2 cinema, A&amp;R Mediaworks, cinema exhibition, Bhopal Patna Ranchi, heartland entertainment, Indian multiplex, cinema expansion 2026, entertainment brand India</media:keywords>
</item>

<item>
<title>Sudhir Chaudhary&amp;apos;s &amp;apos;The Terror Report&amp;apos;: When Journalism Meets Cinema</title>
<link>https://brands.in/blogsudhir-chaudhary-terror-report-film-balaji-telefilms</link>
<guid>https://brands.in/blogsudhir-chaudhary-terror-report-film-balaji-telefilms</guid>
<description><![CDATA[ Sudhir Chaudhary debuts as film producer with The Terror Report, a sequel to The Sabarmati Report. Here&#039;s what it means for Indian media and content brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca1f3ac915d.jpg" length="99879" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 12:51:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sudhir Chaudhary, The Terror Report, Balaji Telefilms, Ellipsis Entertainment, The Sabarmati Report sequel, Ekta Kapoor, fact-based cinema India, journalist film producer, Vishnu Varadhan, terror attacks India, Indian cinema 2026, media brand extension, content storytelling</media:keywords>
</item>

<item>
<title>Garnier Color Naturals&amp;apos; Trust Campaign: Why Mother–Daughter Marketing Works</title>
<link>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani</link>
<guid>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani</guid>
<description><![CDATA[ Garnier Color Naturals&#039; Trust Campaign with Raveena and Rasha Thadani is a masterclass in generational beauty marketing. Here&#039;s what Indian brands can learn. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca11289edae.jpg" length="48445" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 12:28:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Garnier Color Naturals, Trust Campaign, Raveena Tandon, Rasha Thadani, at-home hair colour, mother-daughter marketing, beauty campaign India, Garnier India, hair colour brand, generational marketing, celebrity endorsement, personal care India, beauty trust, family marketing</media:keywords>
</item>

<item>
<title>Garnier Color Naturals&amp;apos; Trust Campaign: Why Mother–Daughter Marketing Works</title>
<link>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani-899</link>
<guid>https://brands.in/bloggarnier-color-naturals-trust-campaign-raveena-rasha-thadani-899</guid>
<description><![CDATA[ Garnier Color Naturals&#039; Trust Campaign with Raveena and Rasha Thadani is a masterclass in generational beauty marketing. Here&#039;s what Indian brands can learn. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca11289edae.jpg" length="48445" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 12:28:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Garnier Color Naturals, Trust Campaign, Raveena Tandon, Rasha Thadani, at-home hair colour, mother-daughter marketing, beauty campaign India, Garnier India, hair colour brand, generational marketing, celebrity endorsement, personal care India, beauty trust, family marketing</media:keywords>
</item>

<item>
<title>VIDA x KKR &amp;apos;6 For 6&amp;apos;: When Every Six Builds India&amp;apos;s EV Future</title>
<link>https://brands.in/blogvida-kkr-6-for-6-ev-charging-campaign-ipl-2026</link>
<guid>https://brands.in/blogvida-kkr-6-for-6-ev-charging-campaign-ipl-2026</guid>
<description><![CDATA[ VIDA and KKR&#039;s &#039;6 for 6&#039; campaign turns every IPL six into a new EV fast charger — here&#039;s why Indian brands should take notes. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca0d047a606.jpg" length="80795" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 11:51:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VIDA, KKR, 6 for 6, IPL 2026, Hero MotoCorp, EV charging, electric vehicle India, Kolkata Knight Riders, fast charger, EV infrastructure, purpose-led marketing, cricket sponsorship, sustainable mobility, VIDA charger, green campaign, sports marketing</media:keywords>
</item>

<item>
<title>JioStar&amp;apos;s Hindi Digital Feed Is Changing How India Watches IPL 2026</title>
<link>https://brands.in/blogjiostar-hindi-digital-feed-ipl-2026</link>
<guid>https://brands.in/blogjiostar-hindi-digital-feed-ipl-2026</guid>
<description><![CDATA[ JioStar launches a first-ever Hindi digital feed for TATA IPL 2026 on JioHotstar — here&#039;s what it means for Indian brands and marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca08d7a839f.jpg" length="112540" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 11:28:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioHotstar, IPL 2026, JioStar, Hindi digital feed, TATA IPL, cricket streaming, IPL broadcast, R Ashwin commentator, sports marketing India, multilingual IPL coverage, watch-along experience, IPL advertising, Star Sports, JioHotstar features, Indian cricket legends, MaxView, IPL 2026 brands</media:keywords>
</item>

<item>
<title>CNBC India&amp;apos;s Bold New Logo: What the Rebrand Signals for Business Media</title>
<link>https://brands.in/blogcnbc-india-new-logo-brand-identity-refresh-2026</link>
<guid>https://brands.in/blogcnbc-india-new-logo-brand-identity-refresh-2026</guid>
<description><![CDATA[ CNBC India unveils a refreshed logo and brand identity across its entire network from March 30, 2026. Here&#039;s what the rebrand means for business media in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca05a81bf0b.jpg" length="61587" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 10:53:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CNBC India new logo, CNBC-TV18 rebrand 2026, brand identity refresh, IBLA 2026, CNBC peacock logo, business news India, CNBC-AWAAZ, CNBC BAJAR, digital-first media, logo redesign India, media rebranding, CNBC-TV18 Prime, CNBCTV18.com, visual identity 2026</media:keywords>
</item>

<item>
<title>Havas Life Mumbai &amp;amp; Shobiz Redefine Healthcare Experiential Engagement</title>
<link>https://brands.in/bloghavas-life-mumbai-shobiz-healthcare-experiential-engagement-india</link>
<guid>https://brands.in/bloghavas-life-mumbai-shobiz-healthcare-experiential-engagement-india</guid>
<description><![CDATA[ Havas Life Mumbai and Shobiz launch integrated experiential engagement for Indian healthcare brands — blending medical science with immersive tech. Here&#039;s why it matters. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69ca03f7e2153.jpg" length="23717" type="image/jpeg"/>
<pubDate>Mon, 30 Mar 2026 10:32:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Havas Life Mumbai, Shobiz, healthcare experiential marketing, pharma engagement India, Havas India, HCP engagement, immersive healthcare, VR pharma, medical communications India, experiential pharma solutions, healthcare advertising India, AR MR pharma, Dorelle Kulkarni, Sameer Tobaccowala, integrated healthcare engagement</media:keywords>
</item>

<item>
<title>Forest Essentials bets on &amp;apos;slow beauty&amp;apos; with &amp;apos;Take Your Time&amp;apos; campaign</title>
<link>https://brands.in/blogforest-essentials-take-your-time-slow-beauty-campaign</link>
<guid>https://brands.in/blogforest-essentials-take-your-time-slow-beauty-campaign</guid>
<description><![CDATA[ Forest Essentials&#039; &#039;Take Your Time&#039; campaign bets on slow beauty and Ayurvedic rituals. Here&#039;s what Indian brands can learn from this bold positioning move. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7bca6bdd00.jpg" length="91017" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 18:00:54 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Forest Essentials, Take Your Time, slow beauty, Ayurvedic skincare, luxury beauty India, beauty rituals, mindful beauty, Mira Kulkarni, Ayurveda campaign, Indian beauty brands, wellness marketing, ritual skincare, brand strategy India, slow living, premium beauty 2026</media:keywords>
</item>

<item>
<title>PADI&amp;apos;s &amp;apos;Dive Together&amp;apos; campaign makes scuba diving a shared adventure</title>
<link>https://brands.in/blogpadi-dive-together-campaign-india-recreational-diving</link>
<guid>https://brands.in/blogpadi-dive-together-campaign-india-recreational-diving</guid>
<description><![CDATA[ PADI&#039;s &#039;Dive Together&#039; campaign uses referral marketing to grow recreational diving in India. Here&#039;s what brands can learn from this community-led growth strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7c2cd6507d.jpg" length="103229" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 17:41:40 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>PADI, Dive Together, recreational diving India, scuba diving campaign, Open Water Diver, community-led growth, adventure travel India, referral marketing, Andaman Islands diving, Lakshadweep, dive certification, experiential marketing, underwater tourism, PADI eLearning, adventure lifestyle 2026</media:keywords>
</item>

<item>
<title>Sunfeast Dark Fantasy turns a billboard into a live SRK party — and rewrites OOH rules</title>
<link>https://brands.in/blogsunfeast-dark-fantasy-srk-party-billboard-ooh-activation</link>
<guid>https://brands.in/blogsunfeast-dark-fantasy-srk-party-billboard-ooh-activation</guid>
<description><![CDATA[ Sunfeast Dark Fantasy&#039;s live billboard activation transforms OOH advertising with a SRK party reveal and 40 consumer winners. Here&#039;s what Indian marketers can learn from this bold campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7a9c060f47.jpg" length="101800" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 17:29:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sunfeast Dark Fantasy, SRK party, 1 Million Fantasies, ITC Limited, OOH activation, billboard experience, Shah Rukh Khan, experiential marketing, outdoor advertising India, hoarding activation, Suraj Kathuria, premium cookies, live event marketing, consumer contest, brand experience</media:keywords>
</item>

<item>
<title>Kingfisher joins IPL 2026 as Official Good Times Partner for BCCI</title>
<link>https://brands.in/blogkingfisher-bcci-official-good-times-partner-ipl-2026</link>
<guid>https://brands.in/blogkingfisher-bcci-official-good-times-partner-ipl-2026</guid>
<description><![CDATA[ Kingfisher joins TATA IPL 2026–28 as Official Good Times Partner with Bird Cam, Good Times Zone, and Fan Parks. Here&#039;s what marketers can learn from this experience-first strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7ad904983e.jpg" length="60685" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 16:56:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kingfisher IPL 2026, BCCI partnership, Official Good Times Partner, United Breweries, Bird Cam, Good Times Zone, IPL fan experience, sports sponsorship India, Heineken, Fan Parks, cricket marketing, brand activation, packaged drinking water, TATA IPL, three-year deal</media:keywords>
</item>

<item>
<title>Tefal India&amp;apos;s &amp;apos;Because Bangalore Waits Enough&amp;apos; campaign turns city frustration into kitchen freedom</title>
<link>https://brands.in/blogtefal-india-because-bangalore-waits-enough-ooh-campaign</link>
<guid>https://brands.in/blogtefal-india-because-bangalore-waits-enough-ooh-campaign</guid>
<description><![CDATA[ Tefal India&#039;s &#039;Because Bangalore Waits Enough&#039; OOH campaign targets urban time pressure with hyperlocal storytelling. Here&#039;s what marketers can learn from this city-first strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7ad84c4d65.jpg" length="128225" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 16:41:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tefal India, Because Bangalore Waits Enough, OOH campaign, hyperlocal marketing, Bengaluru urban consumers, Groupe SEB India, Powelix technology, Thermo-Signal cookware, kitchen appliances, out-of-home advertising, metro branding, time-saving products, premium cookware, influencer marketing, city-specific campaign</media:keywords>
</item>

<item>
<title>Usha International renews 13&#45;year Mumbai Indians partnership ahead of IPL 2026</title>
<link>https://brands.in/blogusha-international-mumbai-indians-13-year-partnership-ipl-2026</link>
<guid>https://brands.in/blogusha-international-mumbai-indians-13-year-partnership-ipl-2026</guid>
<description><![CDATA[ Usha International renews its 13-year Mumbai Indians partnership for IPL 2026. Here&#039;s what marketers can learn from one of cricket&#039;s most consistent brand-franchise alliances. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7ad7d28b82.jpg" length="66304" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 16:16:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Usha International, Mumbai Indians, IPL 2026, Usha Play, cricket sponsorship India, sports marketing, brand partnership, T20 season, Hardik Pandya, Wankhede Stadium, consumer durables, active lifestyle, indigenous sports, perimeter branding, long-term sponsorship</media:keywords>
</item>

<item>
<title>Sensodyne&amp;apos;s &amp;apos;Know Your Dental Age&amp;apos; campaign puts preventive oral care on India&amp;apos;s health map</title>
<link>https://brands.in/blogsensodyne-know-your-dental-age-campaign-india-2026</link>
<guid>https://brands.in/blogsensodyne-know-your-dental-age-campaign-india-2026</guid>
<description><![CDATA[ Sensodyne&#039;s &#039;Know Your Dental Age&#039; campaign uses a QR-based Dental Age Test, Vande Bharat screenings, and government backing to transform preventive oral care in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7ad6bef24a.jpg" length="69656" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 15:43:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sensodyne India, Know Your Dental Age, Dental Age Test, Haleon, preventive oral care, Indian Dental Association, Ministry of Health, Vande Bharat, oral health awareness, QR code health tool, Kedar Lele, public health campaign, oral hygiene India, World Oral Health Day, Anupriya Patel</media:keywords>
</item>

<item>
<title>TV Ratings Policy 2026: India rewrites the rules of audience measurement</title>
<link>https://brands.in/blogtv-ratings-policy-2026-india-cross-platform-measurement</link>
<guid>https://brands.in/blogtv-ratings-policy-2026-india-cross-platform-measurement</guid>
<description><![CDATA[ TV Ratings Policy 2026 ends landing page viewership, expands panels to 1.2 lakh homes, and mandates cross-platform measurement. Here&#039;s what Indian brands need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7a347d30df.jpg" length="65716" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 15:15:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TV Ratings Policy 2026, TRP India, cross-platform measurement, GRP calculation, BARC panel expansion, OTT viewership, landing page viewership, audience measurement India, MIB broadcasting policy, DPDP Act media, TV advertising India, ratings transparency, metered homes, media planning, Indian broadcasting reform</media:keywords>
</item>

<item>
<title>VETO x B4U Network: Family CTV just got a major content upgrade</title>
<link>https://brands.in/blogveto-b4u-network-ctv-content-partnership-india-2026</link>
<guid>https://brands.in/blogveto-b4u-network-ctv-content-partnership-india-2026</guid>
<description><![CDATA[ VETO onboards B4U Network — adding Bollywood, music and Bhojpuri content to India&#039;s family-first free CTV platform. Here&#039;s what it means for Indian media buyers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7894858535.jpg" length="65634" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 13:41:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>VETO, B4U Network, CTV platform India, ad-supported OTT, family entertainment India, Bhojpuri content, B4U Movies, connected TV advertising, free OTT India, regional content streaming, CTV media buying, Bollywood streaming, Ritu Dhawan, OTT partnership 2026</media:keywords>
</item>

<item>
<title>Colgate Total &amp;amp; Mumbai Indians: Oral health is the new fitness frontier</title>
<link>https://brands.in/blogcolgate-total-mumbai-indians-dental-performance-partner-ipl-2026-884</link>
<guid>https://brands.in/blogcolgate-total-mumbai-indians-dental-performance-partner-ipl-2026-884</guid>
<description><![CDATA[ Colgate Total partners with Mumbai Indians as Dental Performance Partner for IPL 2026, launching the PLOT initiative to integrate oral health into player performance science. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7836f49286.jpg" length="112713" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 13:24:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Colgate Total, Mumbai Indians, PLOT initiative, dental performance partner, IPL 2026, oral health athletes, sports science India, Colgate-Palmolive, cricket sponsorship, preventive oral care, brand partnership IPL, performance marketing, sports wellness India</media:keywords>
</item>

<item>
<title>JioStar&amp;apos;s Winning Edge: Live cricket delivers 10.8x purchase intent boost</title>
<link>https://brands.in/blogjiostar-winning-edge-live-cricket-advertising-playbook-2026</link>
<guid>https://brands.in/blogjiostar-winning-edge-live-cricket-advertising-playbook-2026</guid>
<description><![CDATA[ JioStar&#039;s Winning Edge playbook reveals live cricket delivers 10.8x purchase intent for new brands. Here&#039;s what every Indian media planner needs to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c77e7a2ad58.jpg" length="64963" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 12:59:31 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar, The Winning Edge, live cricket advertising, brand lift study, Kantar, purchase intent, cricket sponsorship, multi-screen campaign, sports marketing India, brand awareness cricket, IPL advertising, media planning India, connected TV, JioStar playbook 2026</media:keywords>
</item>

<item>
<title>Chakravyuh is back: NDTV&amp;apos;s boldest format returns after 14 years</title>
<link>https://brands.in/blogchakravyuh-ndtv-india-returns-2026-long-form-journalism</link>
<guid>https://brands.in/blogchakravyuh-ndtv-india-returns-2026-long-form-journalism</guid>
<description><![CDATA[ hakravyuh returns to NDTV India after 14 years — 60 minutes, no breaks, four anchors. Here&#039;s what it means for Indian media and brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c76c4271f23.jpg" length="80082" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 12:38:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chakravyuh, NDTV India, long-form journalism, uninterrupted news format, Rahul Kanwal, Rohit Vishwakarma, Indian news television, news format revival, brand advertising news TV, media strategy India, NDTV show 2026, journalism credibility, prime-time news India</media:keywords>
</item>

<item>
<title>SG&amp;apos;s &amp;apos;Ready is overrated&amp;apos; campaign: Why Adarsh Gourav is the right call</title>
<link>https://brands.in/blogsg-ready-is-overrated-adarsh-gourav-campaign</link>
<guid>https://brands.in/blogsg-ready-is-overrated-adarsh-gourav-campaign</guid>
<description><![CDATA[ SG&#039;s &#039;Ready Is Overrated&#039; campaign with Adarsh Gourav marks a bold shift into performance apparel. Here&#039;s what Indian brand managers should take away. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c76c2f00152.jpg" length="44742" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 12:20:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SG campaign, Ready Is Overrated, Adarsh Gourav, Sanspareils Greenlands, Indian sportswear, performance apparel, movement lifestyle brand, sports marketing India, brand repositioning, cricket brand evolution, SG apparel, sports fitness India, heritage brand reinvention, sportswear campaign 2026, brand ambassador marketing</media:keywords>
</item>

<item>
<title>Flipkart blends cinema and commerce in &amp;apos;Cooling Days&amp;apos; campaign with pop culture twist</title>
<link>https://brands.in/blogflipkart-cooling-days-campaign-regional-cinema-commerce-2026</link>
<guid>https://brands.in/blogflipkart-cooling-days-campaign-regional-cinema-commerce-2026</guid>
<description><![CDATA[ Flipkart&#039;s Cooling Days campaign blends Malayalam cinema nostalgia and pan-India humour to drive content-led commerce. Here is what Indian brands can learn from this dual creative strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c76725b4154.jpg" length="94939" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 11:59:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Flipkart, Cooling Days, regional marketing, Malayalam campaign, Sarvam Maya, Aju Varghese, Althaf Salim, 22feet Tribal Worldwide, Digitally Inspired Media, content-led commerce, summer sale, AC deals, brands.in, pop culture marketing, e-commerce India</media:keywords>
</item>

<item>
<title>Voltas Beko brings &amp;apos;Factory of Happiness&amp;apos; to life through immersive consumer and creator engagement</title>
<link>https://brands.in/blogvoltas-beko-factory-of-happiness-creator-engagement-campaign-2026</link>
<guid>https://brands.in/blogvoltas-beko-factory-of-happiness-creator-engagement-campaign-2026</guid>
<description><![CDATA[ Voltas Beko&#039;s Factory of Happiness transforms its Sanand facility into an immersive creator experience. Here is what this participation-driven campaign means for Indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c764d3b8e30.jpg" length="106069" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 11:40:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Voltas Beko, Factory of Happiness, experiential marketing, creator engagement, Barcode Entertainment, influencer marketing India, Kamya Jani, Sanand facility, brand experience, consumer durables, happiness campaign, Gen Z marketing, brands.in, participation marketing, immersive brand experience</media:keywords>
</item>

<item>
<title>boAt renews partnership with Royal Challengers Bengaluru for eighth year as Official Audio Partner</title>
<link>https://brands.in/blogboat-rcb-official-audio-partner-eighth-year-ipl-2026</link>
<guid>https://brands.in/blogboat-rcb-official-audio-partner-eighth-year-ipl-2026</guid>
<description><![CDATA[ boAt renews its Official Audio Partner deal with RCB for a landmark eighth year ahead of TATA IPL 2026. Here is what this long-term partnership signals for Indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c764cd1f44c.jpg" length="91786" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 11:20:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>boAt, Royal Challengers Bengaluru, RCB, Official Audio Partner, IPL 2026, TATA IPL, cricket sponsorship, boAt RCB partnership, audio wearables India, brand alliance, cricket marketing, fan engagement, defending champions, brands.in, sports sponsorship India</media:keywords>
</item>

<item>
<title>Delhi High Court grants dynamic injunction to JioStar ahead of TATA IPL 2026</title>
<link>https://brands.in/blogdelhi-high-court-dynamic-injunction-jiostar-tata-ipl-2026</link>
<guid>https://brands.in/blogdelhi-high-court-dynamic-injunction-jiostar-tata-ipl-2026</guid>
<description><![CDATA[ Delhi High Court grants dynamic injunction to JioStar ahead of TATA IPL 2026, blocking rogue streaming sites and piracy apps. Here is what it means for brands and advertisers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c7625ce3b82.jpg" length="47437" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 11:00:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar, Delhi High Court, dynamic injunction, TATA IPL 2026, cricket piracy, broadcast rights, rogue websites, ISP blocking, digital streaming, IPL advertising, MeitY, DoT, anti-piracy, OTT India, brands.in</media:keywords>
</item>

<item>
<title>Parag Bhatia elevated to Director – Media Buying at Zenith</title>
<link>https://brands.in/blogparag-bhatia-director-media-buying-zenith-promotion</link>
<guid>https://brands.in/blogparag-bhatia-director-media-buying-zenith-promotion</guid>
<description><![CDATA[ Parag Bhatia promoted to Director – Media Buying at Zenith. Know his career journey and what this leadership move signals for India&#039;s media buying landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c75d54ec83b.jpg" length="50408" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 10:38:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Parag Bhatia, Zenith, Director Media Buying, Mindshare India, media buying India, advertising agency, Publicis Groupe, media trading, investment strategy, digital advertising, agency leadership, media planning, ad tech, brands.in, marketing news India</media:keywords>
</item>

<item>
<title>Ad volumes rise 4% in T20 World Cup 2026 despite 63% fall in advertisers</title>
<link>https://brands.in/blogt20-world-cup-2026-ad-volumes-tam-sports-advertiser-consolidation</link>
<guid>https://brands.in/blogt20-world-cup-2026-ad-volumes-tam-sports-advertiser-consolidation</guid>
<description><![CDATA[ Ad volumes rose 4% in T20 World Cup 2026 even as advertisers fell 63%. Here is what TAM Sports data means for Indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c75abbe780b.jpg" length="121189" type="image/jpeg"/>
<pubDate>Sat, 28 Mar 2026 10:17:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TAM Sports, T20 World Cup 2026, cricket advertising, ad volumes, ICC T20 2026, advertiser consolidation, OpenAI cricket ad, sports marketing India, brands.in, cricket ad spend, CMO insights, India cricket viewership, Super 8 advertising, short ad formats, premium sports inventory</media:keywords>
</item>

<item>
<title>Akshay Kumar Joins JK Maxx Paints: Can Star Power Shake Up India&amp;apos;s Decorative Paints Market?</title>
<link>https://brands.in/blogjk-maxx-paints-akshay-kumar-brand-ambassador-2026</link>
<guid>https://brands.in/blogjk-maxx-paints-akshay-kumar-brand-ambassador-2026</guid>
<description><![CDATA[ JK Maxx Paints appoints Akshay Kumar as brand ambassador with a multi-platform campaign. Here&#039;s what it means for India&#039;s competitive decorative paints market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c67718853f4.jpg" length="70631" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 18:00:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JK Maxx Paints brand ambassador, Akshay Kumar paints brand, decorative paints India 2026, JK Group paints, JK WallMaxx Wall Putty, celebrity endorsement paints, India paints market, home beautification brands, Nitish Chopra JK Paints, paints category marketing India</media:keywords>
</item>

<item>
<title>IPL Franchise Valuations: From Hundreds of Crores to Billions — Who Really Built This Empire?</title>
<link>https://brands.in/blogipl-franchise-valuation-surge-lalit-modi-2026</link>
<guid>https://brands.in/blogipl-franchise-valuation-surge-lalit-modi-2026</guid>
<description><![CDATA[ IPL franchise valuations have surged 25x since 2008 — RCB and Rajasthan Royals sold for billions in 2026. Here&#039;s what the numbers mean for Indian brands and investors. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c67063316c0.jpg" length="92348" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 17:26:26 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL franchise valuation 2026, Lalit Modi IPL history, RCB sold Aditya Birla, Rajasthan Royals valuation, IPL brand value growth, cricket franchise investment India, IPL media rights, sports commercialisation India, IPL 2008 auction, global sports investment</media:keywords>
</item>

<item>
<title>How Akshansh Yadav Engineered ITV Digital&amp;apos;s Remarkable Comeback</title>
<link>https://brands.in/blogitv-digital-growth-akshansh-yadav-ceo-india-news</link>
<guid>https://brands.in/blogitv-digital-growth-akshansh-yadav-ceo-india-news</guid>
<description><![CDATA[ ITV Digital CEO Akshansh Yadav has driven a major turnaround — India News now outranks Aaj Tak and NDTV. Here&#039;s what it means for Indian media buyers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c65d5ac3963.jpg" length="34363" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 17:07:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ITV Digital growth, Akshansh Yadav CEO, India News Comscore rankings, NewsX digital strategy, ITV Network turnaround, digital news India, media leadership India, news platform rankings 2026, branded content partnerships, digital newsroom transformation</media:keywords>
</item>

<item>
<title>Gujarat Titans&amp;apos; 37&#45;Partner IPL 2026 Roster Signals Franchise Maturity</title>
<link>https://brands.in/bloggujarat-titans-37-partners-ipl-2026-brand-ecosystem</link>
<guid>https://brands.in/bloggujarat-titans-37-partners-ipl-2026-brand-ecosystem</guid>
<description><![CDATA[ Gujarat Titans onboard 37 partners for IPL 2026 — from Birla Estates to Google Pixel. Here&#039;s what their commercial ecosystem signals for Indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c65bbe3ff92.jpg" length="32076" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 16:04:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Gujarat Titans IPL 2026, GT brand partners, IPL sponsorship India, Birla Estates Gujarat Titans, cricket franchise partnerships, IPL brand ecosystem, sports marketing India, Gujarat Titans sponsors, TATA IPL 2026, franchise commercial strategy</media:keywords>
</item>

<item>
<title>YouTube Launches Creator Partnerships: What Indian Brands Need to Know</title>
<link>https://brands.in/blogyoutube-creator-partnerships-india-brands</link>
<guid>https://brands.in/blogyoutube-creator-partnerships-india-brands</guid>
<description><![CDATA[ YouTube replaces BrandConnect with Creator Partnerships — an AI-powered platform for brands to discover, manage, and scale creator campaigns. Here&#039;s what Indian marketers need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c653e4ea264.jpg" length="18346" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 15:25:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>YouTube Creator Partnerships, BrandConnect replacement, influencer marketing India, YouTube Studio brands, Gemini AI creator discovery, Google Ads creators, brand-creator collaboration, influencer campaigns India, YouTube Partner Programme, creator marketing platform</media:keywords>
</item>

<item>
<title>EcoLink Powers Up IPL 2026 With Sunrisers Hyderabad Partnership</title>
<link>https://brands.in/blogecolink-sunrisers-hyderabad-ipl-2026-official-partner-signify</link>
<guid>https://brands.in/blogecolink-sunrisers-hyderabad-ipl-2026-official-partner-signify</guid>
<description><![CDATA[ Signify&#039;s EcoLink joins Sunrisers Hyderabad as official IPL 2026 partner, gaining headgear branding and campaign visibility to build household brand trust across India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c62bc90674e.jpg" length="100101" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 13:24:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EcoLink IPL 2026, Sunrisers Hyderabad partner, Signify EcoLink, EcoLink cricket sponsorship, IPL 2026 partnerships, Sumit Joshi Signify, Nikhil Gupta Signify, SRH official partner, electrical brand IPL, EcoLink India, IPL brand visibility, Sunrisers Hyderabad 2026, cricket sponsorship India</media:keywords>
</item>

<item>
<title>Times Network Rebrands at 20: A New Identity for a New India</title>
<link>https://brands.in/blogtimes-network-rebrand-new-brand-identity-times-now-20-years-2026</link>
<guid>https://brands.in/blogtimes-network-rebrand-new-brand-identity-times-now-20-years-2026</guid>
<description><![CDATA[ Times Network unveils bold new brand identity at Times Now Summit 2026, endorsed by PM Modi, marking 20 years of Times Now and a global India-first media vision. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c629b4e5321.jpg" length="54175" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 12:59:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Times Network rebrand, Times Now 20 years, Times Now Summit 2026, Vineet Jain Times Group, Ashwini Vaishnaw Times Network, PM Modi Times Now, Times Network new logo, Indian media rebrand, Times Group brand identity, Viksit Bharat media, Times Now anniversary, Indian news network 2026</media:keywords>
</item>

<item>
<title>Monks Appoints Bharti Agrawal as APAC CFO: What It Signals</title>
<link>https://brands.in/blogmonks-bharti-agrawal-apac-cfo-marketing-services-dentsu</link>
<guid>https://brands.in/blogmonks-bharti-agrawal-apac-cfo-marketing-services-dentsu</guid>
<description><![CDATA[ Monks appoints Bharti Agrawal as APAC CFO for Marketing Services in March 2026, bringing over 20 years of financial expertise from dentsu and KPMG across global markets. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c61d34e54f1.jpg" length="36164" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 12:33:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Monks APAC CFO, Bharti Agrawal Monks, dentsu Bharti Agrawal, Monks marketing services, S4 Capital APAC, CFO appointment 2026, marketing services APAC, Kellanova India, agency leadership Asia Pacific, KPMG M&amp;A, dentsu CFO Southeast Asia, Monks Singapore, marketing industry appointments</media:keywords>
</item>

<item>
<title>Pringles Pops Into ATL: India&amp;apos;s First Big Campaign Is Here</title>
<link>https://brands.in/blogpringles-first-atl-campaign-india-digital-film-pop-crunch</link>
<guid>https://brands.in/blogpringles-first-atl-campaign-india-digital-film-pop-crunch</guid>
<description><![CDATA[ Pringles launches its first ATL campaign in India with a digital film built around its iconic can pop and crunch, marking a major shift from BTL to mass storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c61751b86f9.jpg" length="70415" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 11:56:39 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pringles India, Pringles ATL campaign, Pringles digital film, Kellanova India, above-the-line marketing India, Pringles first campaign India, Rachit Vohra Kellanova, FMCG marketing India, snacks brand campaign, BTL to ATL shift, premium snacks India, Pringles pop crunch, snack brand storytelling</media:keywords>
</item>

<item>
<title>Joy Hydra Refresh Gel TVC: Sanya Malhotra Beats the Heat</title>
<link>https://brands.in/blogjoy-hydra-refresh-gel-summer-tvc-sanya-malhotra-campaign</link>
<guid>https://brands.in/blogjoy-hydra-refresh-gel-summer-tvc-sanya-malhotra-campaign</guid>
<description><![CDATA[ Joy Personal Care launches Hydra Refresh Gel summer TVC featuring Sanya Malhotra, targeting India&#039;s skincare market with lightweight non-sticky hydration for intense heat. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c613e820045.jpg" length="63542" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 11:31:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Joy Personal Care, Hydra Refresh Gel, Sanya Malhotra, summer skincare India, Joy Personal Care TVC, RSH Global, non-sticky moisturiser, summer hydration India, Poulomi Roy, affordable skincare India, gel moisturiser, summer campaign 2026, face care India, Sunil Agarwal RSH Global</media:keywords>
</item>

<item>
<title>Boldfit x RCB: Why &amp;apos;Champions #TrainBold&amp;apos; Changes the Game</title>
<link>https://brands.in/blogboldfit-rcb-champions-trainbold-campaign-ipl-co-creation</link>
<guid>https://brands.in/blogboldfit-rcb-champions-trainbold-campaign-ipl-co-creation</guid>
<description><![CDATA[ Boldfit launches Champions TrainBold campaign with RCB in year three, introducing co-created merchandise and authenticated memorabilia rewards for Indian cricket fans. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c60e7521899.jpg" length="91799" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 11:06:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Boldfit RCB, Champions TrainBold, Royal Challengers Bengaluru, IPL 2026, Boldfit campaign, RCB merchandise, co-created fitness products, Pallav Bihani, IPL sponsorship, fitness brand India, RCB partnership, D2C fitness brand, sports memorabilia India, Boldfit IPL, cricket fitness campaign</media:keywords>
</item>

<item>
<title>Lauritz Knudsen x Mumbai Indians: Year Two Just Got Bigger</title>
<link>https://brands.in/bloglauritz-knudsen-mumbai-indians-ipl-partnership-renewed-powering-india</link>
<guid>https://brands.in/bloglauritz-knudsen-mumbai-indians-ipl-partnership-renewed-powering-india</guid>
<description><![CDATA[ Lauritz Knudsen renews Mumbai Indians IPL partnership for year two with jersey branding and fan activations, amplifying its Powering a Non-Stop India brand story. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c609d2e1bc4.jpg" length="96127" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 10:45:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lauritz Knudsen, Mumbai Indians, IPL 2026, IPL sponsorship, Powering a Non-Stop India, Lauritz Knudsen Mumbai Indians, IPL jersey sponsorship, electrical automation India, Rajat Abbi, brand partnership IPL, Mumbai Indians sponsor, B2B brand marketing, IPL brand visibility, cricket sponsorship India</media:keywords>
</item>

<item>
<title>Crunchyroll&amp;apos;s &amp;apos;Ready to Anime?&amp;apos; Returns With Rashmika &amp;amp; Gill</title>
<link>https://brands.in/blogcrunchyroll-ready-to-anime-rashmika-mandanna-shubman-gill-india-campaign</link>
<guid>https://brands.in/blogcrunchyroll-ready-to-anime-rashmika-mandanna-shubman-gill-india-campaign</guid>
<description><![CDATA[ Crunchyroll&#039;s new &#039;Ready to Anime?&#039; film features Rashmika Mandanna and Shubman Gill. Here&#039;s what Indian brands can learn from this bold anime campaign strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c609c9cc921.jpg" length="68492" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 10:26:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Crunchyroll India, Ready to Anime, Rashmika Mandanna, Shubman Gill, anime streaming India, Crunchyroll campaign, anime marketing India, OTT platform India, anime dubbed Hindi, brand campaign 2026, Tilt Brand Solutions, anime audience India, One Piece India, BLUE LOCK, Black Clover, Crunchyroll subscription</media:keywords>
</item>

<item>
<title>Amazon Ads at 10: how AI is finally making digital advertising simpler for Indian brands</title>
<link>https://brands.in/blogamazon-ads-10-years-india-ai-tools-creative-agent</link>
<guid>https://brands.in/blogamazon-ads-10-years-india-ai-tools-creative-agent</guid>
<description><![CDATA[ Amazon Ads turns 10 in India and launches AI tools Creative Agent and Ads Agent. Here&#039;s what it means for Indian brands and marketers in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c604dd95c63.jpg" length="102168" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 09:53:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords></media:keywords>
</item>

<item>
<title>CaratLane&amp;apos;s first brand ambassador move: why Yami Gautam Dhar makes perfect sense</title>
<link>https://brands.in/blogcaratlane-yami-gautam-dhar-brand-ambassador</link>
<guid>https://brands.in/blogcaratlane-yami-gautam-dhar-brand-ambassador</guid>
<description><![CDATA[ CaratLane appoints Yami Gautam Dhar as its first brand ambassador. Here&#039;s what this bold marketing move means for Indian fine jewellery brands in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c6013330b51.jpg" length="49315" type="image/jpeg"/>
<pubDate>Fri, 27 Mar 2026 09:32:01 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>CaratLane, Yami Gautam Dhar, brand ambassador, Tata Group jewellery, everyday fine jewellery India, accessible luxury, celebrity endorsement India, CaratLane 2026, Indian jewellery brands, fine jewellery marketing, Saumen Bhaumik, modern Indian woman, jewellery brand strategy, Tata jewellery, everyday luxury India</media:keywords>
</item>

<item>
<title>Times Now Summit 2026: Why This Two&#45;Day Event Is India&amp;apos;s Most Important Brand Conversation Right Now</title>
<link>https://brands.in/blogtimes-now-summit-2026-india-100-new-delhi-times-network</link>
<guid>https://brands.in/blogtimes-now-summit-2026-india-100-new-delhi-times-network</guid>
<description><![CDATA[ Times Now Summit 2026 brings top policymakers, global leaders, and industry voices to New Delhi on March 26-27 — here&#039;s why this event matters for India&#039;s brand story. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c5200bddd04.jpg" length="63905" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 18:05:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Times Now Summit 2026, Times Network, India at 100, Shaping India 100, New Delhi summit, Amit Shah Times Now, Times Now 20 years, India leadership summit, brand identity Times Network, India 2047 vision</media:keywords>
</item>

<item>
<title>Fossil&amp;apos;s Spring 2026 Campaign Stars Varun &amp;amp; Kriti: 5 Smart Brand Moves Worth Noting</title>
<link>https://brands.in/blogfossil-spring-2026-varun-dhawan-kriti-sanon-in-your-spring-dreams-campaign</link>
<guid>https://brands.in/blogfossil-spring-2026-varun-dhawan-kriti-sanon-in-your-spring-dreams-campaign</guid>
<description><![CDATA[ Fossil&#039;s Spring 2026 campaign &#039;In Your Spring Dreams&#039; features Varun Dhawan and Kriti Sanon — here&#039;s what this stylish launch means for premium watch marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c51fee629a3.jpg" length="105415" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 17:44:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Fossil Spring 2026, In Your Spring Dreams, Varun Dhawan Fossil, Kriti Sanon Fossil, Fossil India campaign, premium watches India, Fossil Harlow, Fossil Machine, lifestyle accessories marketing, seasonal brand campaign India</media:keywords>
</item>

<item>
<title>Seclore Strengthens Cloud Leadership: What Ajit Kulkarni&amp;apos;s Appointment Signals for Enterprise Data Security</title>
<link>https://brands.in/blogseclore-ajit-kulkarni-director-cloud-operations-customer-support</link>
<guid>https://brands.in/blogseclore-ajit-kulkarni-director-cloud-operations-customer-support</guid>
<description><![CDATA[ Seclore appoints Ajit Kulkarni as Director of Cloud Operations and Customer Support — here&#039;s what this hire signals for enterprise data security in India&#039;s AI-driven landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c51689ba578.jpg" length="51084" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 17:30:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Seclore, Ajit Kulkarni, cloud operations, data security India, enterprise SaaS, Director Cloud Operations, Vishal Gauri, ARMOR platform, site reliability engineering, data protection India</media:keywords>
</item>

<item>
<title>Keventers Names Insider CEO: What Shaurya Prabhat&amp;apos;s Rise Means for the Brand&amp;apos;s Next Chapter</title>
<link>https://brands.in/blogkeventers-shaurya-prabhat-ceo-appointment-agastya-dalmia</link>
<guid>https://brands.in/blogkeventers-shaurya-prabhat-ceo-appointment-agastya-dalmia</guid>
<description><![CDATA[ Keventers appoints Shaurya Prabhat as CEO, succeeding founder Agastya Dalmia. Here&#039;s what this leadership shift means for the iconic milkshake brand&#039;s next growth chapter. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c506d912eef.jpg" length="59952" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 17:15:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Keventers CEO, Shaurya Prabhat, Agastya Dalmia, Keventers expansion, milkshake brand India, QSR leadership India, Keventers new outlets, food and beverage brands India, quick commerce QSR, consumer brand scaling</media:keywords>
</item>

<item>
<title>Glucon&#45;D Recharge Launches: How Zydus Is Reinventing a Legacy Brand for Active India</title>
<link>https://brands.in/blogglucon-d-recharge-launch-milind-soman-brand-ambassador-zydus-wellness</link>
<guid>https://brands.in/blogglucon-d-recharge-launch-milind-soman-brand-ambassador-zydus-wellness</guid>
<description><![CDATA[ Zydus Wellness launches Glucon-D Recharge with Milind Soman as brand ambassador — here&#039;s what this bold repositioning means for India&#039;s booming hydration and wellness market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c506cd53d9f.jpg" length="106527" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 16:50:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Glucon-D Recharge, Zydus Wellness, Milind Soman, brand ambassador, performance hydration India, sports drink launch, everyday fitness, electrolyte drink, legacy brand repositioning, Indian wellness market</media:keywords>
</item>

<item>
<title>Foxtale Signs Tilak Varma: Why This Skincare Move Is Bigger Than Cricket</title>
<link>https://brands.in/blogfoxtale-tilak-varma-brand-ambassador-glow-sunscreen</link>
<guid>https://brands.in/blogfoxtale-tilak-varma-brand-ambassador-glow-sunscreen</guid>
<description><![CDATA[ Foxtale signs Tilak Varma as brand ambassador for its Glow Sunscreen campaign — here&#039;s what this smart move means for D2C skincare brands in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c5037bd295a.jpg" length="50502" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 16:36:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Foxtale, Tilak Varma, brand ambassador, Glow Sunscreen, D2C skincare India, Play On Till The Sun&#039;s Gone, sunscreen campaign, Indian skincare brand, celebrity endorsement, grooming India</media:keywords>
</item>

<item>
<title>WPP Names New APAC Creative CEO: 5 Things Indian Brands Should Know</title>
<link>https://brands.in/blogwpp-kyoko-matsushita-apac-ceo-wpp-creative</link>
<guid>https://brands.in/blogwpp-kyoko-matsushita-apac-ceo-wpp-creative</guid>
<description><![CDATA[ WPP names Kyoko Matsushita as APAC CEO of WPP Creative — here&#039;s what this bold leadership move means for brands and agencies across India and Asia-Pacific. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4fe94d7154.jpg" length="39439" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 15:43:18 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Kyoko Matsushita WPP, WPP Creative APAC CEO, WPP Asia Pacific leadership, advertising agency India 2026, integrated creative strategy, WPP Ogilvy India, APAC marketing leadership, ad holding company India, creative agency appointment</media:keywords>
</item>

<item>
<title>Simplilearn&amp;apos;s Power Trio: 3 Senior Hires That Signal Serious Global Ambition</title>
<link>https://brands.in/blogsimplilearn-senior-appointments-harish-rawat-nikhil-sinha-saurabh-jain</link>
<guid>https://brands.in/blogsimplilearn-senior-appointments-harish-rawat-nikhil-sinha-saurabh-jain</guid>
<description><![CDATA[ Simplilearn appoints Harish Rawat, Nikhil Sinha, and Saurabh Jain to senior roles as it accelerates global expansion. Here&#039;s what these hires signal for edtech brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4fe90004d7.jpg" length="23409" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 15:28:44 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Simplilearn senior appointments, Harish Rawat Simplilearn, edtech leadership India, digital upskilling platform, Simplilearn global expansion, Blackstone edtech, AI skills training India, edtech brand strategy 2026, upskilling platform growth</media:keywords>
</item>

<item>
<title>Unilever Bets Big on Influencer Marketing: What the SAMY Mandate Means for Global Brands</title>
<link>https://brands.in/blogunilever-samy-global-influencer-strategy-knorr-hellmanns</link>
<guid>https://brands.in/blogunilever-samy-global-influencer-strategy-knorr-hellmanns</guid>
<description><![CDATA[ Unilever appoints SAMY for global influencer strategy across Knorr and Hellmann&#039;s in 13 markets. Here&#039;s what this mandate means for brands and marketers worldwide. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4df25d5ccd.jpg" length="66251" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 14:28:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Unilever SAMY influencer strategy, global influencer marketing, Knorr Hellmanns creator marketing, SAMY Maia platform, influencer marketing 2026, glocal brand strategy, creator partnerships FMCG, social-first agency Unilever, influencer marketing scale</media:keywords>
</item>

<item>
<title>IPL 2026: When 15&#45;Year&#45;Olds and 44&#45;Year&#45;Olds Share the Same Dressing Room</title>
<link>https://brands.in/blogipl-2026-age-squads-generational-divide-brand-marketing</link>
<guid>https://brands.in/blogipl-2026-age-squads-generational-divide-brand-marketing</guid>
<description><![CDATA[ IPL 2026 squads reveal a generational divide — from 15-year-old debutants to 44-year-old veterans. Here&#039;s what the age dynamics mean for Indian brands and marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4d4599ee53.jpg" length="112078" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 14:12:55 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL 2026 squad age, generational divide IPL, youngest oldest IPL players, IPL franchise strategy, Vaibhav Suryavanshi IPL, MS Dhoni IPL 2026, IPL brand marketing, cricket sponsorship India, IPL squad analysis 2026</media:keywords>
</item>

<item>
<title>The Dhurandhar Effect: How Smart Brands Turned 6 Words Into a Marketing Movement</title>
<link>https://brands.in/blogdhurandhar-trend-brand-marketing-india-reactive-cultural-marketing</link>
<guid>https://brands.in/blogdhurandhar-trend-brand-marketing-india-reactive-cultural-marketing</guid>
<description><![CDATA[ How Indian brands used the Dhurandhar dialogue trend for reactive marketing — from mental health campaigns to civic messaging. Key lessons for Indian brand managers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4d1cd79c3c.jpg" length="125591" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 13:18:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dhurandhar marketing trend, reactive marketing India, Bollywood brand campaigns, cultural marketing India 2026, meme marketing brands, topical advertising India, brand communication strategy, pop culture marketing, viral trend brands India</media:keywords>
</item>

<item>
<title>Navi UPI Backs 3 IPL Teams: The Smartest Payments Play of the 2026 Season</title>
<link>https://brands.in/blognavi-upi-ipl-2026-rcb-csk-srh-official-payments-partner</link>
<guid>https://brands.in/blognavi-upi-ipl-2026-rcb-csk-srh-official-payments-partner</guid>
<description><![CDATA[ Navi UPI partners with RCB, CSK, and SRH as Official Payments Partner for IPL 2026. Here&#039;s the marketing strategy behind this multi-team cricket sponsorship play. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4ca745d995.jpg" length="87313" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 12:53:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navi UPI IPL 2026, Official Payments Partner IPL, RCB CSK SRH sponsor, fintech cricket sponsorship, UPI brand marketing India, IPL team partnerships, digital payments IPL, T20 brand activation, cricket sponsorship strategy India</media:keywords>
</item>

<item>
<title>Omnicom Clears The Trade Desk: What This Audit Verdict Means for Programmatic Advertising</title>
<link>https://brands.in/blogomnicom-audit-trade-desk-programmatic-transparency-india</link>
<guid>https://brands.in/blogomnicom-audit-trade-desk-programmatic-transparency-india</guid>
<description><![CDATA[ Omnicom&#039;s independent audit of The Trade Desk found zero billing issues. Here&#039;s what this verdict means for programmatic advertising transparency in India and globally. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4ca66e0184.jpg" length="26477" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 11:57:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Omnicom audit Trade Desk, programmatic advertising transparency, DSP billing India, The Trade Desk India, Publicis Trade Desk dispute, ad tech transparency, programmatic media buying, demand-side platform audit, digital advertising India 2026</media:keywords>
</item>

<item>
<title>Hari Om OTT x Amazon MX Player: Is Devotional Content India&amp;apos;s Next Big Streaming Category?</title>
<link>https://brands.in/bloghari-om-ott-amazon-mx-player-devotional-content-india</link>
<guid>https://brands.in/bloghari-om-ott-amazon-mx-player-devotional-content-india</guid>
<description><![CDATA[ Hari Om OTT partners with Amazon MX Player for devotional content distribution in India and globally. Here&#039;s what this deal means for Indian brands and advertisers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4c48ad56db.jpg" length="24765" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 11:25:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hari Om OTT, Amazon MX Player, devotional content India, mythological streaming, faith-based OTT, Indian spiritual content, Amazon Prime Video India, niche OTT platform, religious content streaming, Indian diaspora content</media:keywords>
</item>

<item>
<title>ZEE5 Goes Free on Samsung Smart TVs: 5 FAST Channels That Could Reshape India&amp;apos;s CTV Game</title>
<link>https://brands.in/blogzee5-samsung-tv-plus-fast-channels-india-ctv</link>
<guid>https://brands.in/blogzee5-samsung-tv-plus-fast-channels-india-ctv</guid>
<description><![CDATA[ ZEE5 launches 5 FAST channels on Samsung TV Plus India — free, no login needed. Here&#039;s what this CTV move means for Indian brands and advertisers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4bb6157beb.jpg" length="72358" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 11:00:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEE5 FAST channels, Samsung TV Plus India, Connected TV advertising, CTV India 2026, free streaming India, OTT advertising, FAST channel launch, Samsung Smart TV content, ZEE5 Samsung partnership, digital entertainment India</media:keywords>
</item>

<item>
<title>TDSAT Steps In as Prasar Bharati&amp;apos;s WAVES OTT Plan Hits a Regulatory Wall</title>
<link>https://brands.in/blogtdsat-prasar-bharati-waves-ott-aidcf-dispute-india-broadcast-regulation</link>
<guid>https://brands.in/blogtdsat-prasar-bharati-waves-ott-aidcf-dispute-india-broadcast-regulation</guid>
<description><![CDATA[ TDSAT issues notice to Prasar Bharati over WAVES OTT onboarding dispute. Here is what the AIDCF petition means for India&#039;s broadcast and digital media landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4bb2837304.jpg" length="72643" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 10:45:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TDSAT Prasar Bharati WAVES OTT, AIDCF petition, programmatic DOOH India, broadcast regulation India, OTT onboarding dispute, Uplinking Downlinking Guidelines 2022, linear TV streaming India, hybrid content distribution, media regulatory India 2026, WAVES platform, broadcast digital convergence India</media:keywords>
</item>

<item>
<title>Tribes Bets Big on Data&#45;Led OOH: Why This Investment Changes Outdoor Advertising in India</title>
<link>https://brands.in/blogtribes-invests-dgtoohl-programmatic-dooh-india-ooh-advertising</link>
<guid>https://brands.in/blogtribes-invests-dgtoohl-programmatic-dooh-india-ooh-advertising</guid>
<description><![CDATA[ Tribes invests in DGTOOHL to bring programmatic DOOH and real-time audience intelligence to Indian brands. Here is what this deal means for outdoor advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4bb248a0f5.jpg" length="55128" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 10:29:48 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tribes DGTOOHL investment, programmatic DOOH India, data-driven OOH advertising, digital out-of-home India, OOH media technology, Mobiyoung, audience intelligence, outdoor advertising India 2026, programmatic outdoor media, OOH measurement, Tribes agency India, DOOH campaign optimisation</media:keywords>
</item>

<item>
<title>Airbnb&amp;apos;s Smartest India Move Yet: Group Travel, Real Emotions, Big Stars</title>
<link>https://brands.in/blogairbnb-vijay-deverakonda-rashmika-group-travel-india-campaign</link>
<guid>https://brands.in/blogairbnb-vijay-deverakonda-rashmika-group-travel-india-campaign</guid>
<description><![CDATA[ Airbnb&#039;s new India campaign with Vijay Deverakonda &amp; Rashmika Mandanna spotlights group travel culture. Here&#039;s what every Indian marketer needs to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c4b4a487e5b.jpg" length="96247" type="image/jpeg"/>
<pubDate>Thu, 26 Mar 2026 10:02:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Airbnb India campaign, Vijay Deverakonda Rashmika Mandanna Airbnb, group travel India, buddymoon trend, Airbnb group stays, Indian travel marketing, brand campaign 2026, celebrity endorsement India, shared travel experience, Koh Samui villa, Indian consumer behaviour, travel advertising India</media:keywords>
</item>

<item>
<title>ZEEL&amp;apos;s Big Sales Reshuffle: 9 Leaders, One Bold Revenue Vision</title>
<link>https://brands.in/blogzeel-national-sales-leadership-restructure-revenue-strategy-2026</link>
<guid>https://brands.in/blogzeel-national-sales-leadership-restructure-revenue-strategy-2026</guid>
<description><![CDATA[ ZEEL restructures national sales leadership across verticals under Sandeep Mehrotra. Here&#039;s what this strategic reshuffle means for Indian media and advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c3d58fc3181.jpg" length="67883" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 18:01:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ZEEL, Zee Entertainment, national sales leadership, Sandeep Mehrotra, sales restructure, advertisement revenue, Indian broadcasting, Ankur Kapila, regional sales India, media industry reshuffle, Brand Works IP, digital sales OTT, broadcast advertising India, Zee network, revenue strategy 2026</media:keywords>
</item>

<item>
<title>Arjun Rampal Stars in Billionaire — Amazon MX Player&amp;apos;s Boldest Bet Yet</title>
<link>https://brands.in/blogamazon-mx-player-billionaire-arjun-rampal-hansal-mehta-original-series</link>
<guid>https://brands.in/blogamazon-mx-player-billionaire-arjun-rampal-hansal-mehta-original-series</guid>
<description><![CDATA[ Amazon MX Player announces Billionaire starring Arjun Rampal, directed by Hansal Mehta. Here&#039;s what this means for India&#039;s free streaming wars in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c3d0bed7598.jpg" length="89564" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 17:45:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player, Billionaire series, Arjun Rampal, Hansal Mehta, free streaming India, AVOD platform, Amazon originals, Robbie Grewal, OTT India 2026, ad-supported streaming, Amazon Ads Connected Worlds, premium content India, digital advertising, Almighty Motion Picture, Amogh Dusad</media:keywords>
</item>

<item>
<title>Kareena Kapoor Khan fronts Organic Tattva&amp;apos;s new wellness campaign built around &amp;apos;Shuddhasana&amp;apos;</title>
<link>https://brands.in/blogorganic-tattva-shuddhasana-kareena-kapoor-khan-wellness-campaign-2026</link>
<guid>https://brands.in/blogorganic-tattva-shuddhasana-kareena-kapoor-khan-wellness-campaign-2026</guid>
<description><![CDATA[ Organic Tattva launches &#039;Shuddhasana&#039; wellness campaign with Kareena Kapoor Khan — positioning organic eating alongside yoga as an equal pillar of holistic health for urban Indian households. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c3b64808a0c.jpg" length="86524" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 17:30:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Organic Tattva, Shuddhasana campaign, Kareena Kapoor Khan, organic food India, wellness marketing, FMCG branding, organic rice and pulses, clean eating, QR traceability, food transparency, holistic wellness, yoga lifestyle integration, Indian organic market, health conscious consumers, brand campaign India</media:keywords>
</item>

<item>
<title>Equitas SFB Doubles Down on IPL 2026 With CSK &amp;amp; GT</title>
<link>https://brands.in/blogequitas-sfb-ipl-2026-csk-gujarat-titans-partnership</link>
<guid>https://brands.in/blogequitas-sfb-ipl-2026-csk-gujarat-titans-partnership</guid>
<description><![CDATA[ Equitas SFB renews IPL 2026 deals with CSK &amp; Gujarat Titans. Here&#039;s what &#039;Bank Like a Champion&#039; means for regional banking brands in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c3b6499ebad.jpg" length="88469" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 17:09:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Equitas SFB, IPL 2026, CSK partnership, Gujarat Titans, Bank Like a Champion, small finance bank, cricket sponsorship, regional banking India, Equitas Small Finance Bank, IPL brand strategy, sports marketing India, CSK official banking partner, fixed deposits, savings account, Vignesh Murali</media:keywords>
</item>

<item>
<title>NDTV.com reinforces digital dominance as India&amp;apos;s most visited English news website</title>
<link>https://brands.in/blogndtv-com-india-most-visited-english-news-website-february-2026</link>
<guid>https://brands.in/blogndtv-com-india-most-visited-english-news-website-february-2026</guid>
<description><![CDATA[ NDTV.com records 37.3 million users in February 2026 per Comscore data, retaining its position as India&#039;s most visited English news website amid global AI-driven traffic disruption. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c3ae57eae0b.jpg" length="76281" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 15:37:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>NDTV.com most visited, India English news website, NDTV February 2026, Comscore MMX data, digital news India, NDTV 37.3 million users, India homepage news, digital media leadership, news platform India, NDTV Rahul Kanwal</media:keywords>
</item>

<item>
<title>IPL media rights to plateau at $5.4 billion in 2028–32 cycle: MPA report</title>
<link>https://brands.in/blogipl-media-rights-plateau-5-4-billion-2028-32-mpa-report</link>
<guid>https://brands.in/blogipl-media-rights-plateau-5-4-billion-2028-32-mpa-report</guid>
<description><![CDATA[ IPL media rights projected to plateau at $5.4 billion in 2028–32 cycle per MPA report — signalling the end of compounded growth and a structural shift for brands, broadcasters, and franchise investors. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c38f53bacb1.jpg" length="64531" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 15:12:53 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>IPL media rights 2028, IPL rights plateau, Media Partners Asia report, JioHotstar IPL, IPL franchise valuation, IPL advertising India, cricket media rights, IPL 2028-32 cycle, sports marketing India, IPL commercial slowdown</media:keywords>
</item>

<item>
<title>GD Foods TOPS unveils &amp;apos;Foodies Ka Choice&amp;apos; campaign featuring Kareena Kapoor</title>
<link>https://brands.in/bloggd-foods-tops-foodies-ka-choice-kareena-kapoor-campaign-2026</link>
<guid>https://brands.in/bloggd-foods-tops-foodies-ka-choice-kareena-kapoor-campaign-2026</guid>
<description><![CDATA[ GD Foods TOPS launches &#039;Foodies Ka Choice&#039; campaign with Kareena Kapoor — a taste-first brand repositioning backed by AWL Agri Business across a 360-degree media rollout in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c38f4af0b67.jpg" length="85215" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 14:00:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TOPS Foodies Ka Choice, Kareena Kapoor TOPS, GD Foods campaign, AWL Agri Business, TOPS sauces India, FMCG brand campaign 2026, Indian condiments market, taste-first brand, celebrity FMCG campaign, TOPS pickles ketchup</media:keywords>
</item>

<item>
<title>Pritish Nandy Communications marks 32 years with new brand film</title>
<link>https://brands.in/blogpritish-nandy-communications-32-years-brand-film-2026</link>
<guid>https://brands.in/blogpritish-nandy-communications-32-years-brand-film-2026</guid>
<description><![CDATA[ Pritish Nandy Communications marks 32 years with a brand film by White Turtle Studios — tracing its journey from 1993 terrestrial TV to global streaming across 240-plus countries. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c38f478701b.jpg" length="86446" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 13:38:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pritish Nandy Communications, PNC brand film, 32 years PNC, White Turtle Studios, Indian entertainment legacy, Trailer Park Group, Four More Shots Please, Indian content company, media entertainment India, PNC 2026</media:keywords>
</item>

<item>
<title>Škoda Auto India and BBH India launch &amp;apos;Easy to Love&amp;apos; campaign for new Škoda Kushaq</title>
<link>https://brands.in/blogskoda-kushaq-easy-to-love-campaign-bbh-india-2026</link>
<guid>https://brands.in/blogskoda-kushaq-easy-to-love-campaign-bbh-india-2026</guid>
<description><![CDATA[ Škoda Auto India and BBH India launch &#039;Easy to Love&#039; campaign for new Škoda Kushaq — blending DDLJ nostalgia, humour, and cinematic storytelling across a 360-degree media rollout. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c383c42cb6d.jpg" length="99611" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 13:15:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Škoda Kushaq, Easy to Love campaign, BBH India, Škoda Auto India, Dilwale Dulhania Le Jayenge, Indian SUV campaign, Škoda Kushaq launch, automotive advertising India, nostalgia marketing, integrated campaign 2026</media:keywords>
</item>

<item>
<title>Pratik Gandhi named brand ambassador for TimBuckDo</title>
<link>https://brands.in/blogpratik-gandhi-brand-ambassador-timbuckdo-chief-bro-officer-2026</link>
<guid>https://brands.in/blogpratik-gandhi-brand-ambassador-timbuckdo-chief-bro-officer-2026</guid>
<description><![CDATA[ Pratik Gandhi named brand ambassador and Chief Bro Officer of TimBuckDo — a purpose-led, data-validated partnership redefining celebrity collaboration for India&#039;s gig economy platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c383b7563cb.jpg" length="63859" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 13:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pratik Gandhi, TimBuckDo, brand ambassador, Chief Bro Officer, gig economy India, student platform India, TimBuckDo Innovations, celebrity brand partnership, Ideabaaz, Indian startup marketing 2026</media:keywords>
</item>

<item>
<title>SW Network bags social media mandate for Lava Mobiles</title>
<link>https://brands.in/blogsw-network-social-media-mandate-lava-mobiles-2026</link>
<guid>https://brands.in/blogsw-network-social-media-mandate-lava-mobiles-2026</guid>
<description><![CDATA[ SW Network wins Lava Mobiles&#039; social media mandate — leading creative campaigns, cultural storytelling, and community engagement for India&#039;s homegrown mobile brand in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c383b22edc0.jpg" length="21067" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 12:40:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SW Network, Lava Mobiles, social media mandate, Lava International, homegrown Indian brand, creative agency India, mobile brand marketing, digital storytelling India, agency win 2026, Indian technology brand</media:keywords>
</item>

<item>
<title>Experience Commerce wins social media mandate for FiatPe</title>
<link>https://brands.in/blogexperience-commerce-social-media-mandate-fiatpe-2026</link>
<guid>https://brands.in/blogexperience-commerce-social-media-mandate-fiatpe-2026</guid>
<description><![CDATA[ Experience Commerce wins FiatPe&#039;s annual social media mandate after a multi-agency pitch — covering Instagram, LinkedIn, YouTube strategy for India&#039;s merchant-first fintech platform. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c379312cc38.jpg" length="82321" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 12:16:57 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Experience Commerce, FiatPe, social media mandate, fintech social media, Cheil SWA Group, digital payments India, merchant-first fintech, FiatPe marketing, social media strategy India, fintech brand building 2026</media:keywords>
</item>

<item>
<title>Sumit Kohli joins dentsu as Head of Investment — APAC</title>
<link>https://brands.in/blogsumit-kohli-dentsu-head-investment-apac-2026</link>
<guid>https://brands.in/blogsumit-kohli-dentsu-head-investment-apac-2026</guid>
<description><![CDATA[ Sumit Kohli joins dentsu as Head of Investment APAC after a decade at Publicis Media — signalling a strategic push for client-first, outcome-driven media investment across Asia-Pacific. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c37930b9354.jpg" length="32986" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 12:00:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sumit Kohli, dentsu APAC, Head of Investment dentsu, Publicis Media, media investment APAC, dentsu leadership 2026, APAC media agency, media accountability, investment strategy APAC, dentsu appointment</media:keywords>
</item>

<item>
<title>ABFRL appoints Suraj Bahirwani as Pantaloons CEO&#45;designate</title>
<link>https://brands.in/blogabfrl-suraj-bahirwani-pantaloons-ceo-designate-2026</link>
<guid>https://brands.in/blogabfrl-suraj-bahirwani-pantaloons-ceo-designate-2026</guid>
<description><![CDATA[ ABFRL appoints Suraj Bahirwani as Pantaloons CEO-designate and Marco Agnolin as OWND CEO in a sweeping leadership transition approved on March 24, 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c376d6158c4.jpg" length="35042" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 11:46:08 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ABFRL, Suraj Bahirwani, Pantaloons CEO, Marco Agnolin OWND, Nikhil Modha CFO, Aditya Birla Fashion Retail, leadership appointments 2026, Pantaloons CEO-designate, fashion retail India, ABFRL leadership changes</media:keywords>
</item>

<item>
<title>Sartaj Kadian elevated to Director — Digital Marketing at adidas</title>
<link>https://brands.in/blogsartaj-kadian-director-digital-marketing-adidas</link>
<guid>https://brands.in/blogsartaj-kadian-director-digital-marketing-adidas</guid>
<description><![CDATA[ Sartaj Kadian elevated to Director Digital Marketing at adidas after 5 years — what this leadership move signals for brand strategy and digital marketing in 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c376d24c993.jpg" length="43090" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 11:26:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sartaj Kadian, adidas digital marketing, director digital marketing adidas, performance marketing leader, MENA CIS marketing, digital marketing promotion, adidas marketing team, brand performance marketing, digital marketing leadership 2026, adidas India</media:keywords>
</item>

<item>
<title>Cleartrip&amp;apos;s &amp;apos;Chidhiya Udd&amp;apos; campaign turns childhood nostalgia into summer travel bookings</title>
<link>https://brands.in/blogcleartrip-chidhiya-udd-nation-on-vacation-campaign-2026</link>
<guid>https://brands.in/blogcleartrip-chidhiya-udd-nation-on-vacation-campaign-2026</guid>
<description><![CDATA[ Cleartrip&#039;s #NationOnVacation 2026 campaign uses the childhood game Chidhiya Udd to inspire summer travel bookings. Here&#039;s what marketers can learn from this nostalgia-led strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c37251aa8a6.jpg" length="71428" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 11:04:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Cleartrip, NationOnVacation, Chidhiya Udd, summer sale, nostalgia marketing, travel campaign India, Flipkart travel, NoVac 2026</media:keywords>
</item>

<item>
<title>Navin&amp;apos;s &amp;apos;This Is It&amp;apos; Campaign Redefines Ready&#45;to&#45;Move Home Buying</title>
<link>https://brands.in/blognavins-this-is-it-campaign-ready-to-move-homes-chennai</link>
<guid>https://brands.in/blognavins-this-is-it-campaign-ready-to-move-homes-chennai</guid>
<description><![CDATA[ Navin&#039;s &#039;This Is It&#039; campaign promotes ready-to-move homes in Chennai with a 360° rollout. Here&#039;s what Indian marketers can learn from this bold real estate campaign. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c36e555b290.jpg" length="78228" type="image/jpeg"/>
<pubDate>Wed, 25 Mar 2026 10:40:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Navin&#039;s campaign, ready-to-move homes, Starwood Towers 3.0, Medavakkam real estate, Chennai housing, real estate marketing India</media:keywords>
</item>

<item>
<title>Polycab moves from wires to fans: a masterclass in brand extension</title>
<link>https://brands.in/blogpolycab-fans-campaign-brand-extension-wires-cables-india-2026</link>
<guid>https://brands.in/blogpolycab-fans-campaign-brand-extension-wires-cables-india-2026</guid>
<description><![CDATA[ Polycab India expands into the fans category with a strategic brand campaign leveraging trust built in wires and cables. The initiative highlights “trust transfer,” positioning fans as a natural extension of Polycab-powered homes while targeting performance-driven, quality-conscious Indian consumers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2826129d9d.jpg" length="86465" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 18:00:13 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Polycab fans, brand extension, trust transfer, electrical appliances, India fans market, home solutions</media:keywords>
</item>

<item>
<title>JioStar vs Legends League: when sports media rights go to court</title>
<link>https://brands.in/blogjiostar-legends-league-delhi-hc-media-rights-breach-2026</link>
<guid>https://brands.in/blogjiostar-legends-league-delhi-hc-media-rights-breach-2026</guid>
<description><![CDATA[ JioStar India flagged an alleged breach of a Delhi High Court restraint order linked to the Legends League Cricket Masters T20 tournament. Despite a March 18, 2026 court order restricting Absolute Legends Sports and Blue God Entertainment from dealing with the tournament&#039;s media rights, the league allegedly continued broadcasting across multiple platforms. Sony halted its telecast following JioStar&#039;s communication, while a contempt application was filed for continued streaming elsewhere. The case highlights critical gaps in sports media rights compliance and brand safety for Indian advertisers and broadcast partners. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2813873110.jpg" length="35718" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 17:51:10 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>JioStar Legends League court case, Delhi High Court media rights order, sports broadcasting rights India 2026, Absolute Legends Sports contempt, Sony broadcast halt Legends League, sports media rights dispute India, JioStar legal action cricket, brand safety sports sponsorship India, cricket broadcast rights violation, sports rights compliance India</media:keywords>
</item>

<item>
<title>India&amp;apos;s 15,000 AI scholarships: the creative economy just got serious</title>
<link>https://brands.in/blogmib-iict-google-youtube-ai-scholarships-india-creative-sector-2026</link>
<guid>https://brands.in/blogmib-iict-google-youtube-ai-scholarships-india-creative-sector-2026</guid>
<description><![CDATA[ India&#039;s Ministry of Information and Broadcasting, in partnership with IICT, Google, and YouTube, has launched a national AI skilling programme offering 15,000 scholarships to creators, storytellers, and digital professionals. Covering media, animation, gaming, and digital storytelling, the two-phase programme combines Google Career Certificates, Generative AI learning paths, and hands-on YouTube best practices. For Indian brands and agencies, this initiative signals a fundamental upgrade to the country&#039;s creative talent pipeline — making AI-fluent content professionals a near-term reality rather than a distant aspiration. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2801a800cc.jpg" length="86453" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 17:45:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MIB AI scholarships 2026, IICT Google YouTube partnership, AI skilling India creators, national AI programme India, Google Career Certificates India, creator economy India 2026, digital storytelling AI India, Ministry of Information Broadcasting Google, generative AI creative sector, YouTube creator skills India</media:keywords>
</item>

<item>
<title>Captain Steel and Sourav Ganguly redefine how India builds strong homes</title>
<link>https://brands.in/blogcaptain-steel-sourav-ganguly-tvc-saatchi-saatchi-india-tmt-rebars</link>
<guid>https://brands.in/blogcaptain-steel-sourav-ganguly-tvc-saatchi-saatchi-india-tmt-rebars</guid>
<description><![CDATA[ Saatchi &amp; Saatchi India has launched a new TVC for Captain Steel featuring cricket legend Sourav Ganguly, targeting India&#039;s commoditised TMT rebars market. The campaign draws a smart parallel between cement and TMT rebars — educating homebuilders that structural strength depends equally on both materials. Carrying the brand platform &#039;Strong Home, Strong Nation,&#039; the film challenges consumers to apply the same diligence to choosing TMT rebars as they do to cement, marking a bold category-creation move in India&#039;s construction marketing landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c27e45220de.jpg" length="87638" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 17:36:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Captain Steel TVC 2026, Saatchi Saatchi India, Sourav Ganguly Captain Steel, TMT rebars India, construction marketing India, category creation advertising, Strong Home Strong Nation, steel brand campaign India, home construction awareness, TMT steel brand India</media:keywords>
</item>

<item>
<title>DNPA gets new leadership: what it means for digital news in India</title>
<link>https://brands.in/blogdnpa-new-chairperson-puneet-gupt-digital-news-india-2026</link>
<guid>https://brands.in/blogdnpa-new-chairperson-puneet-gupt-digital-news-india-2026</guid>
<description><![CDATA[ India&#039;s Digital News Publishers Association has appointed Puneet Gupt, COO of Times Internet, as its new Chairperson, with Anant Goenka of The Indian Express Group stepping in as Vice Chairperson. The leadership change comes at a defining moment — as AI reshapes content discovery, referral traffic drops, and publisher revenues face pressure. For Indian brands and advertisers, DNPA&#039;s new direction on policy and commercial frameworks will directly influence digital news advertising quality, brand safety standards, and the long-term health of India&#039;s digital information ecosystem. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c27036540f8.jpg" length="71875" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 16:46:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DNPA Chairperson 2026, Puneet Gupt Times Internet, Anant Goenka Indian Express, Digital News Publishers Association India, digital news publishing India, AI and news publishers, digital advertising India, brand safety news platforms, DNPA leadership change, Indian media policy 202</media:keywords>
</item>

<item>
<title>India&amp;apos;s ₹2.78 trillion M&amp;amp;E boom: why it&amp;apos;s an AND market now</title>
<link>https://brands.in/blogindia-me-industry-and-market-ficci-ey-report-2026</link>
<guid>https://brands.in/blogindia-me-industry-and-market-ficci-ey-report-2026</guid>
<description><![CDATA[ India&#039;s media and entertainment industry hit ₹2.78 trillion in 2025, outpacing GDP growth. At the FICCI–EY M&amp;E Report 2026 launch, JioStar&#039;s Kevin Vaz described India as an &quot;AND market&quot; — where digital, television, cinema, and live formats grow simultaneously rather than competing. With the sector projected to cross ₹3 trillion by 2027, brands must rethink channel strategy, sports sponsorship, and AI adoption to stay ahead in India&#039;s multi-screen media landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c26c518a5ce.jpg" length="95904" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 16:20:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India M&amp;E industry 2026, FICCI EY report 2026, Kevin Vaz JioStar, Indian media and entertainment growth, AND market India, digital media India, connected TV India, OTT advertising India, JioHotstar streaming, media convergence India</media:keywords>
</item>

<item>
<title>Silverpush Bets on a Decade of Loyalty With Sinha&amp;apos;s APAC Elevation</title>
<link>https://brands.in/blogsilverpush-chaitanya-sinha-managing-director-apac</link>
<guid>https://brands.in/blogsilverpush-chaitanya-sinha-managing-director-apac</guid>
<description><![CDATA[ Silverpush elevates Chaitanya Sinha to Managing Director APAC — a decade-long journey from senior sales manager to regional head signals big adtech ambitions. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c23d9668d30.jpg" length="58854" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 13:00:52 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Chaitanya Sinha Silverpush, Silverpush Managing Director APAC, Silverpush APAC expansion, adtech leadership India, AI advertising APAC, Silverpush elevation 2026, contextual advertising Asia Pacific, programmatic adtech India, Silverpush growth strategy, digital advertising APAC 2026</media:keywords>
</item>

<item>
<title>Why Duroflex Is Turning Its Stores Into a Marketing Channel</title>
<link>https://brands.in/blogduroflex-ullas-vijay-retail-experience-centres-brand-building-sleep-wellness</link>
<guid>https://brands.in/blogduroflex-ullas-vijay-retail-experience-centres-brand-building-sleep-wellness</guid>
<description><![CDATA[ Duroflex CMO Ullas Vijay on why experience stores are the new marketing frontier — and how &#039;Designed to De-Stress&#039; is rewriting India&#039;s sleep category playbook. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c234911a5c3.jpg" length="45536" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 12:59:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Duroflex experience store, Ullas Vijay Duroflex CMO, Designed to De-Stress, Duroflex retail expansion India, sleep wellness brand India, Duroflex Indiranagar store, mattress brand repositioning, retail as marketing channel India, Duroflex brand refresh, sleep tech India, stress management brand, Duroflex 2026 strategy</media:keywords>
</item>

<item>
<title>Swiss Beauty Just Turned a 90s Sitcom Into a Makeup Collection</title>
<link>https://brands.in/blogswiss-beauty-friends-craze-collection-warner-bros-launch</link>
<guid>https://brands.in/blogswiss-beauty-friends-craze-collection-warner-bros-launch</guid>
<description><![CDATA[ Swiss Beauty launches a FRIENDS-inspired CRAZE makeup collection with Warner Bros. — here&#039;s why nostalgia-driven beauty is India&#039;s smartest brand play right now. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2319817264.jpg" length="100186" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 12:42:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Swiss Beauty FRIENDS collection, CRAZE makeup collection, Warner Bros beauty collaboration India, FRIENDS inspired makeup India, Swiss Beauty CRAZE launch, nostalgia beauty marketing India, entertainment IP beauty collaboration, limited edition makeup India, Gen Z beauty brands India, pop culture beauty products, Swiss Beauty Warner Bros</media:keywords>
</item>

<item>
<title>Amazon MX Player&amp;apos;s Fatafat Makes Micro&#45;Dramas Free for All Indians</title>
<link>https://brands.in/blogamazon-mx-player-fatafat-free-micro-drama-india-launch</link>
<guid>https://brands.in/blogamazon-mx-player-fatafat-free-micro-drama-india-launch</guid>
<description><![CDATA[ Amazon MX Player launches Fatafat — India&#039;s first free micro-drama platform. Here&#039;s why this changes the streaming game for brands and audiences alike. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c23193cc7ea.jpg" length="86592" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 12:24:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Amazon MX Player Fatafat, free micro-drama India, Fatafat launch, micro-drama platform India, mobile-first content India, Munawar Faruqui MX Player, free streaming India, short-form content advertising, Amazon MX Player content strategy, micro-drama brand opportunities India, ad-supported streaming India</media:keywords>
</item>

<item>
<title>Publicis Production Goes Global With Varun Shah&amp;apos;s Expanded Role</title>
<link>https://brands.in/blogvarun-shah-publicis-production-global-creative-transformation-lead</link>
<guid>https://brands.in/blogvarun-shah-publicis-production-global-creative-transformation-lead</guid>
<description><![CDATA[ Publicis Production elevates Varun Shah to Global Creative Transformation Lead — what this means for the future of scaled content production across markets. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c222bbdb9a1.jpg" length="30022" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 11:51:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Varun Shah Publicis Production, Global Creative Transformation Lead, Publicis Groupe India, Prodigious Content Factory, scaled craft production, creator ecosystem advertising, production transformation global, Dharma 2.0 branded content, Indian advertising global leadership, always-on content production, tech-enabled creative workflows</media:keywords>
</item>

<item>
<title>Croma Hires a Streaming Veteran to Fix Its Customer Experience</title>
<link>https://brands.in/blogcroma-piush-kothari-chief-customer-experience-officer</link>
<guid>https://brands.in/blogcroma-piush-kothari-chief-customer-experience-officer</guid>
<description><![CDATA[ Croma appoints Piush Kothari as Chief Customer Experience Officer — why this streaming-to-retail leadership move signals a big CX shift for India&#039;s top electronics retailer. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c21e320c2e7.jpg" length="69394" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 11:29:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Piush Kothari Croma, Chief Customer Experience Officer India, Croma CXO appointment, JioHotstar EVP, Disney Hotstar leadership, Croma customer experience, Indian retail CX, consumer electronics retail India, Tata Croma leadership, omnichannel retail India, CX strategy Indian brands</media:keywords>
</item>

<item>
<title>Livpure Renews Gujarat Titans Deal to Win India&amp;apos;s Kitchen Battle</title>
<link>https://brands.in/bloglivpure-gujarat-titans-ipl-2026-partnership-extended</link>
<guid>https://brands.in/bloglivpure-gujarat-titans-ipl-2026-partnership-extended</guid>
<description><![CDATA[ Livpure extends its Gujarat Titans IPL 2026 partnership — how a water purifier brand is using cricket to win India&#039;s kitchen appliance market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c21e31bdb0f.jpg" length="83046" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 11:06:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Livpure IPL 2026, Gujarat Titans partner, Livpure kitchen appliances, water purifier brand IPL, Livpure Gujarat Titans extension, IPL franchise sponsorship, home appliance brand cricket, Rakesh Kaul Livpure, brand expansion IPL, urban consumer marketing India</media:keywords>
</item>

<item>
<title>Scapia Bets Big on IPL 2026 With RCB &amp;amp; Gujarat Titans Deals</title>
<link>https://brands.in/blogscapia-rcb-gujarat-titans-ipl-2026-official-partner</link>
<guid>https://brands.in/blogscapia-rcb-gujarat-titans-ipl-2026-official-partner</guid>
<description><![CDATA[ Scapia partners with RCB and Gujarat Titans for IPL 2026 — here&#039;s how India&#039;s travel fintech is rewriting the rules of cricket fan engagement. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c2193763929.jpg" length="120304" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 10:46:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Scapia IPL 2026, RCB official partner, Gujarat Titans credit card partner, Scapia Royal Entourage, Day with the Titans, The Game is Yours, Scapia Supershot, IPL fan engagement, travel fintech India, franchise cricket sponsorship, brand partnerships IPL, Indian fintech marketing</media:keywords>
</item>

<item>
<title>ABBY Awards 2026 Gets a Global Creative Powerhouse as Jury Chair</title>
<link>https://brands.in/blogabby-awards-2026-bianca-guimaraes-jury-chair-still-digital</link>
<guid>https://brands.in/blogabby-awards-2026-bianca-guimaraes-jury-chair-still-digital</guid>
<description><![CDATA[ ABBY Awards 2026 names Bianca Guimaraes jury chair for Still Digital — here&#039;s why this global appointment matters for India&#039;s creative industry. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c214d9e1a64.jpg" length="113884" type="image/jpeg"/>
<pubDate>Tue, 24 Mar 2026 10:10:37 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ABBY Awards 2026, Bianca Guimaraes, Still Digital jury, Goafest 2026, Mischief USA, Indian advertising awards, The One Club, independent agency, digital creative, WARC, brand strategy India, Effies, creative jury chair, Ad Age, Indian marketing industry</media:keywords>
</item>

<item>
<title>Utkarsh Small Finance Bank Bets Big on Cricket With Mumbai Indians IPL 2026 Deal</title>
<link>https://brands.in/blogutkarsh-small-finance-bank-mumbai-indians-ipl-2026-partnership</link>
<guid>https://brands.in/blogutkarsh-small-finance-bank-mumbai-indians-ipl-2026-partnership</guid>
<description><![CDATA[ Utkarsh Small Finance Bank partners with Mumbai Indians as Official Banking Partner for IPL 2026. Here&#039;s why this sponsorship move is smarter than it looks. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c1307215b6d.jpg" length="122291" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 18:01:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Utkarsh Small Finance Bank, Mumbai Indians, IPL 2026, cricket sponsorship India, official banking partner, sports marketing, financial services branding, small finance bank, IPL partnerships, brand visibility India</media:keywords>
</item>

<item>
<title>Sumit Chaturvedi Joins The Economic Times as Consulting Editor</title>
<link>https://brands.in/blogsumit-chaturvedi-consulting-editor-economic-times-2026</link>
<guid>https://brands.in/blogsumit-chaturvedi-consulting-editor-economic-times-2026</guid>
<description><![CDATA[ Sumit Chaturvedi joins The Economic Times as Consulting Editor, bringing 22 years of business journalism expertise while continuing to build Voice Of India World News. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c12e028aa2a.jpg" length="70141" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 17:51:27 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Sumit Chaturvedi, Economic Times consulting editor, business journalism India, ET Now, Voice Of India World News, media appointments 2026, financial journalism, editorial leadership, senior media India</media:keywords>
</item>

<item>
<title>Panda&amp;apos;s Box Wants Families to Go Offline for 9 Nights This Navratri</title>
<link>https://brands.in/blogpandas-box-screen-free-navratri-digital-detox-campaign</link>
<guid>https://brands.in/blogpandas-box-screen-free-navratri-digital-detox-campaign</guid>
<description><![CDATA[ Panda&#039;s Box launches #ScreenFreeNavratri — a 9-day digital detox campaign encouraging Indian families to swap screen time for cultural activities during Navratri. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c12720e3324.jpg" length="19842" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 17:41:36 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>ScreenFreeNavratri, Panda&#039;s Box, digital detox India, children screen time, Navratri campaign, digital wellness, festive marketing India, offline activities kids, parenting brands, purpose marketing 2025</media:keywords>
</item>

<item>
<title>Godrej Flips Indian Hospitality on Its Head to Fight Mosquito&#45;Borne Diseases</title>
<link>https://brands.in/bloggodrej-machar-hai-mehman-nahi-csr-campaign-mosquito-prevention</link>
<guid>https://brands.in/bloggodrej-machar-hai-mehman-nahi-csr-campaign-mosquito-prevention</guid>
<description><![CDATA[ Godrej Consumer Products launches &#039;Machar Hai, Mehman Nahi&#039; — a CSR film under its EMBED initiative that flips India&#039;s hospitality culture to drive mosquito prevention awareness. The campaign targets dengue, malaria and chikungunya through community outreach, school programmes, wall art and digital storytelling across India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c1271a6f692.jpg" length="116412" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 17:23:35 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Godrej Consumer Products, EMBED initiative, mosquito prevention India, CSR campaign 2025, dengue awareness, purpose marketing, behavioural change, GCPL campaign, public health India, Indian advertising</media:keywords>
</item>

<item>
<title>India&amp;apos;s Interactive Media Economy Hits $13.8 Billion — And Micro&#45;Dramas Are Just Getting Started</title>
<link>https://brands.in/blogindia-interactive-media-economy-micro-dramas-lumikai-2025</link>
<guid>https://brands.in/blogindia-interactive-media-economy-micro-dramas-lumikai-2025</guid>
<description><![CDATA[ India&#039;s interactive media market hits $13.8 billion as micro-dramas cross $300 million in year one. Lumikai&#039;s 2025 report reveals what it means for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c119257d4ae.jpg" length="58059" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 17:12:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India interactive media 2025, micro-dramas India, Lumikai report, gaming market India, mobile-first content, niche platforms, animation VFX India, interactive media economy, smartphone users India, brand marketing 2025</media:keywords>
</item>

<item>
<title>Liqvd Asia Wins 4 New Mandates, Eyes ₹35 Crore Pipeline Boost</title>
<link>https://brands.in/blogliqvd-asia-four-new-mandates-2026-pipeline</link>
<guid>https://brands.in/blogliqvd-asia-four-new-mandates-2026-pipeline</guid>
<description><![CDATA[ Liqvd Asia secures four new mandates — Origami, Kasturi Foods, Sama.live, and Woodland — adding ₹35 crore to its 2026 business pipeline. The Mumbai digital-first agency signals a strong Q1 with integrated, data-led brand partnerships across diverse categories. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c1191fe64d3.jpg" length="35626" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 16:43:42 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Liqvd Asia, new mandates 2026, digital marketing agency India, integrated marketing, brand mandates, Woodland, Kasturi Foods, Sama.live, Origami, agency pipeline India</media:keywords>
</item>

<item>
<title>Marathi ZEE5 unveils &amp;apos;hey kay navin?&amp;apos; — a series about what happens after happily ever after</title>
<link>https://brands.in/blogzee5-marathi-hey-kay-navin-priya-bapat-umesh-kamat-trailer-march-2026</link>
<guid>https://brands.in/blogzee5-marathi-hey-kay-navin-priya-bapat-umesh-kamat-trailer-march-2026</guid>
<description><![CDATA[ Marathi ZEE5 releases the trailer for hey kay navin? starring Priya bapat and Umesh kamat. The original series premieres march 31 and explores marriage, identity, and ambition. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c10eab2f134.jpg" length="119744" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 16:13:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hey kay navin, Marathi ZEE5, Priya bapat, Umesh kamat, Varun narvekar, marathi original series, ZEE5 marathi, indian OTT content, marathi digital entertainment, relationship drama, slice of life series, streaming india, Hema VR, march 2026 premiere, marathi storytelling</media:keywords>
</item>

<item>
<title>HMD elevates Rajasthan royals partnership to associate sponsor in third consecutive season</title>
<link>https://brands.in/bloghmd-rajasthan-royals-associate-sponsor-2025-helmet-branding</link>
<guid>https://brands.in/bloghmd-rajasthan-royals-associate-sponsor-2025-helmet-branding</guid>
<description><![CDATA[ HMD upgrades its rajasthan royals partnership to associate sponsor in year three, with helmet branding and a smartphone launch timed to maximise cricket season visibility. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c10b2a3c88c.jpg" length="108536" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 15:13:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>HMD rajasthan royals, associate sponsor, helmet branding cricket, franchise cricket sponsorship, HMD india, smartphone launch cricket, Ravi kunwar, Alok chitre, cricket brand partnership, sports sponsorship india, IPL sponsorship, consumer tech cricket, rajasthan royals 2025, brand visibility cricket, HMD APAC</media:keywords>
</item>

<item>
<title>Organic tattva and Kareena kapoor khan introduce &amp;apos;shuddhasana&amp;apos; — where yoga meets clean eating</title>
<link>https://brands.in/blogorganic-tattva-shuddhasana-campaign-kareena-kapoor-khan-clean-eating</link>
<guid>https://brands.in/blogorganic-tattva-shuddhasana-campaign-kareena-kapoor-khan-clean-eating</guid>
<description><![CDATA[ Organic tattva launches shuddhasana campaign with Kareena kapoor khan, linking clean organic eating to yoga and wellness for modern indian families. Here is the full story. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0ebf29977c.jpg" length="82470" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 14:06:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Organic tattva, shuddhasana campaign, Kareena kapoor khan, clean eating india, organic food brand, wellness campaign, QR traceability, rice pulses organic, holistic wellness india, pure food, yoga wellness, indian households, Rohit mehrotra, organic lifestyle, festive brand campaign</media:keywords>
</item>

<item>
<title>Thermocool turns railway stations into navratri storytelling canvases</title>
<link>https://brands.in/blogthermocool-navratri-campaign-railway-stations-vande-bharat-transit-media</link>
<guid>https://brands.in/blogthermocool-navratri-campaign-railway-stations-vande-bharat-transit-media</guid>
<description><![CDATA[ Thermocool&#039;s navratri campaign runs across railway stations and the vande bharat express, dedicating each of nine days to the nine forms of goddess durga through transit storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0ebf1054e5.jpg" length="89001" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 13:32:45 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Thermocool navratri campaign, railway station advertising, vande bharat express, transit media india, festive brand campaign, cultural storytelling, digital screens railway, navratri marketing, home appliances india, Tanuj gupta, goddess durga, festive advertising india, brand activation, commuter media, nine day campaign</media:keywords>
</item>

<item>
<title>Adobe india appoints Shamik basu as VP — and signals its biggest AI bet yet</title>
<link>https://brands.in/blogadobe-india-shamik-basu-vp-creative-products-group-noida</link>
<guid>https://brands.in/blogadobe-india-shamik-basu-vp-creative-products-group-noida</guid>
<description><![CDATA[ Adobe india appoints Shamik basu as VP, creative products group. A 30-year tech veteran, he will lead engineering for firefly, photoshop, illustrator and more from noida. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0ebeb854ff.jpg" length="42252" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 13:05:46 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Adobe india, Shamik basu, VP creative products group, adobe firefly, photoshop illustrator, AI creative technology, noida tech leadership, adobe engineering india, microsoft adobe, creative cloud india, generative AI, product management, Ely greenfield, adobe appointment, creative technology india</media:keywords>
</item>

<item>
<title>India&amp;apos;s sports economy crosses $2 billion in 2025 — and the real game is just beginning</title>
<link>https://brands.in/blogindia-sports-economy-2-billion-2025-wpp-media-sporting-nation-report</link>
<guid>https://brands.in/blogindia-sports-economy-2-billion-2025-wpp-media-sporting-nation-report</guid>
<description><![CDATA[ India&#039;s sports economy crossed $2 billion in 2025, growing 13.4% as per WPP media&#039;s sporting nation report. Here is what it means for indian brand and media strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0e32c801cf.jpg" length="89603" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 12:33:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>India sports economy, WPP media report, sporting nation 2025, cricket sponsorship, IPL brand investment, digital sports advertising, athlete endorsements, sports sponsorship india, two billion dollar milestone, media spends, women&#039;s premier league, brand partnerships, sports marketing india, CAGR growth, fan engagement</media:keywords>
</item>

<item>
<title>Micro&#45;dramas are rewriting india&amp;apos;s feed&#45;first marketing playbook</title>
<link>https://brands.in/blogmeta-ormax-micro-drama-india-report-feed-first-marketing</link>
<guid>https://brands.in/blogmeta-ormax-micro-drama-india-report-feed-first-marketing</guid>
<description><![CDATA[ Meta and ormax media&#039;s new report reveals 89% of india&#039;s micro-drama viewers discover content through social feeds. Here is what it means for indian brand strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0d7b6cc68e.jpg" length="24310" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 11:59:04 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Micro-dramas india, Meta ormax report, feed-first marketing, social feed discovery, short-form video, mobile-first storytelling, episodic brand integration, indian digital entertainment, solo viewing, algorithm-led discovery, brand strategy india, OTT india, micro-drama platforms, content marketing, feed advertising</media:keywords>
</item>

<item>
<title>TOISA 2025 unites india&amp;apos;s finest sporting talent in lucknow</title>
<link>https://brands.in/blogtoisa-2025-lucknow-india-sports-awards-eighth-edition</link>
<guid>https://brands.in/blogtoisa-2025-lucknow-india-sports-awards-eighth-edition</guid>
<description><![CDATA[ TOISA 2025 celebrates india&#039;s top sporting talent in lucknow on march 21, 2026. Now open to the public for the first time, here is everything brands need to know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0d0538d2fc.jpg" length="35403" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 11:33:05 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TOISA 2025, times of india sports awards, lucknow, indian sports, Neeraj chopra, Smriti mandhana, Praggnanandhaa, sports awards india, sporting excellence, fan engagement, sports sponsorship, para sports, athletics india, cricket awards, eighth edition</media:keywords>
</item>

<item>
<title>Famous innovations strengthens delhi leadership with four key promotions</title>
<link>https://brands.in/blogfamous-innovations-delhi-promotions-leadership-2026</link>
<guid>https://brands.in/blogfamous-innovations-delhi-promotions-leadership-2026</guid>
<description><![CDATA[ Famous innovations promotes four leaders in delhi — lakshita singh, rishu bhatia, taikhum sadiq, and akash puri step into expanded roles across strategy, partnerships, and creative. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0c9cff2dd7.jpg" length="107048" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 10:59:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Famous innovations, delhi promotions, Lakshita singh, Rishu bhatia, Taikhum sadiq, Akash puri, brand strategy director, creative director, brand partnerships, agency leadership, internal promotion, indian advertising agency, Sumit chaurasia, talent development, delhi office</media:keywords>
</item>

<item>
<title>Apollo tyres bets big on brand power with a high&#45;octane marketing hire</title>
<link>https://brands.in/blogapollo-tyres-neha-agarwalla-divisional-head-marketing-sponsorships</link>
<guid>https://brands.in/blogapollo-tyres-neha-agarwalla-divisional-head-marketing-sponsorships</guid>
<description><![CDATA[ Apollo tyres appoints Neha agarwalla as divisional head — marketing comms and sponsorships. A strategic hire reshaping brand activation and BCCI team india sponsorship management. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69c0c7f6e0c4f.jpg" length="37443" type="image/jpeg"/>
<pubDate>Mon, 23 Mar 2026 10:28:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Apollo tyres, Neha agarwalla, marketing communications, brand sponsorships, BCCI, Team india, divisional head, brand activation, media buying, Paytm, GroupM, Initiative media, go-to-market strategy, cricket sponsorship, indian marketing, brand intelligence, auto brands india, marketing leadership, brands.in, advertising india</media:keywords>
</item>

<item>
<title>Ogilvy and IBM Part Ways After 32 Years — And the Story Behind the Split Is Bigger Than One Account</title>
<link>https://brands.in/blogogilvy-ibm-32-year-partnership-ends-wpp-elevate28-restructure-2026</link>
<guid>https://brands.in/blogogilvy-ibm-32-year-partnership-ends-wpp-elevate28-restructure-2026</guid>
<description><![CDATA[ Ogilvy ends its 32-year partnership with IBM as WPP restructures under Elevate28. Here&#039;s what this historic agency split means for Indian and global marketing teams. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be8ae07c056.jpg" length="26117" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 18:00:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ogilvy IBM partnership ends, WPP Elevate28 restructure, Ogilvy 32-year IBM split, WPP Creative consolidation, advertising agency holding company 2026</media:keywords>
</item>

<item>
<title>Every Hangout Needs Doritos: How PepsiCo&amp;apos;s Bold Snack Brand Is Owning India&amp;apos;s Social Moment</title>
<link>https://brands.in/blogdoritos-every-hangout-needs-doritos-campaign-india-social-snacking-2026</link>
<guid>https://brands.in/blogdoritos-every-hangout-needs-doritos-campaign-india-social-snacking-2026</guid>
<description><![CDATA[ Doritos launches &#039;Every Hangout Needs Doritos&#039; campaign tapping India&#039;s social snacking culture. Here&#039;s why this global snack brand&#039;s India strategy is worth studying. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be70e12580a.jpg" length="89021" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 17:40:06 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Doritos Every Hangout Needs Doritos, Doritos India campaign 2026, PepsiCo India snacking campaign, social snacking culture India, Doritos hangout marketing India</media:keywords>
</item>

<item>
<title>More Than a Vehicle: DriveX&amp;apos;s World Consumer Day Campaign Puts the Everyday Rider at the Centre</title>
<link>https://brands.in/blogdrivex-world-consumer-rights-day-campaign-rider-trust-mobility-2026</link>
<guid>https://brands.in/blogdrivex-world-consumer-rights-day-campaign-rider-trust-mobility-2026</guid>
<description><![CDATA[ DriveX launches World Consumer Rights Day campaign celebrating India&#039;s everyday riders. Here&#039;s why this pre-owned two-wheeler brand is rewriting the trust playbook. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be70dfc7fa1.jpg" length="101006" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 17:21:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>DriveX World Consumer Day campaign, pre-owned two-wheeler India, DriveX rider trust campaign, certified pre-owned two-wheeler brand, DriveX mobility campaign 2026</media:keywords>
</item>

<item>
<title>TECNO Got CSK&amp;apos;s Back — And This IPL Helmet Deal Is Smarter Than It Looks</title>
<link>https://brands.in/blogtecno-mobile-chennai-super-kings-ipl-2026-helmet-branding-backbone-bharat</link>
<guid>https://brands.in/blogtecno-mobile-chennai-super-kings-ipl-2026-helmet-branding-backbone-bharat</guid>
<description><![CDATA[ TECNO Mobile partners with Chennai Super Kings for IPL 2026 helmet branding. Here&#039;s why this #TECNOGotYourBack deal is one of the season&#039;s smartest brand plays. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be7eeb62e25.jpg" length="79435" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 16:50:21 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TECNO Mobile Chennai Super Kings IPL 2026, TECNOGotYourBack helmet branding, TECNO CSK partnership, Backbone of Bharat TECNO, smartphone brand IPL sponsorship India</media:keywords>
</item>

<item>
<title>Beyond Discounts: How SMART Bazaar&amp;apos;s Eid Film Found &amp;apos;Barkat&amp;apos; in the Places No Retail Ad Has Looked Before</title>
<link>https://brands.in/blogsmart-bazaar-eid-campaign-barkat-emotional-storytelling-2026</link>
<guid>https://brands.in/blogsmart-bazaar-eid-campaign-barkat-emotional-storytelling-2026</guid>
<description><![CDATA[ SMART Bazaar&#039;s Eid 2026 campaign explores &#039;Barkat&#039; through a child&#039;s perspective. Here&#039;s why this emotional festive film is redefining how retail brands tell stories. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be7423d335b.jpg" length="57821" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 16:06:00 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>SMART Bazaar Eid campaign 2026, Barkat-e-Eid film, SMART Bazaar emotional storytelling, retail festive advertising India, SMART Bazaar ke SMART Parivaar</media:keywords>
</item>

<item>
<title>Captain Cool Picks 8: MS Dhoni Bats for Better Sleep — And India Is Listening</title>
<link>https://brands.in/blogms-dhoni-sleep-company-brand-ambassador-india-vs-peaceful-sleep-2026</link>
<guid>https://brands.in/blogms-dhoni-sleep-company-brand-ambassador-india-vs-peaceful-sleep-2026</guid>
<description><![CDATA[ MS Dhoni joins The Sleep Company as brand ambassador for &#039;India Vs Peaceful Sleep&#039; campaign. Here&#039;s why this partnership is a masterclass in cause-led brand building. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be68a13c511.jpg" length="91023" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 15:15:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>MS Dhoni Sleep Company, India Vs Peaceful Sleep campaign, The Sleep Company brand ambassador, sleep deprivation India 2026, SmartGRID mattress campaign</media:keywords>
</item>

<item>
<title>Network18&amp;apos;s Next Generation Takes Charge — And the Restructure Is Bigger Than One Exit</title>
<link>https://brands.in/blognetwork18-next-gen-leadership-restructure-avinash-kaul-2026</link>
<guid>https://brands.in/blognetwork18-next-gen-leadership-restructure-avinash-kaul-2026</guid>
<description><![CDATA[ Network18 bets on next-gen leadership after Avinash Kaul&#039;s exit. Here&#039;s what this major organisational restructure means for India&#039;s media and marketing landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be45b4bb984.jpg" length="75625" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 13:52:33 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Network18 leadership restructure, Avinash Kaul exit Network18, Rahul Joshi Network18 next gen, Network18 organisational rejig 2026, India media network restructure</media:keywords>
</item>

<item>
<title>Mathrubhumi vs Fake News: Why This Print Campaign Is the Most Honest Ad of 2026</title>
<link>https://brands.in/blogmathrubhumi-fake-news-campaign-print-journalism-credibility-2026</link>
<guid>https://brands.in/blogmathrubhumi-fake-news-campaign-print-journalism-credibility-2026</guid>
<description><![CDATA[ Mathrubhumi&#039;s new campaign tackles fake news with humour and sharp storytelling. Here&#039;s why this print media campaign is a masterclass in brand credibility building. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be3c83d235a.jpg" length="75503" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 13:40:07 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mathrubhumi fake news campaign, print journalism credibility India, Mathrubhumi anti-misinformation ad, newspaper brand campaign 2026, Kerala media campaign fake news</media:keywords>
</item>

<item>
<title>Lufthansa Turned the Mumbai Sea Link Blue — And It Is the OOH Campaign Every Brand Should Study</title>
<link>https://brands.in/bloglufthansa-airlines-ooh-campaign-wpp-media-india-2026</link>
<guid>https://brands.in/bloglufthansa-airlines-ooh-campaign-wpp-media-india-2026</guid>
<description><![CDATA[ Lufthansa Airlines transforms India&#039;s iconic landmarks into travel inspiration with a landmark OOH campaign by WPP Media. Here&#039;s the brand strategy behind the spectacle. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be45a8da197.jpg" length="42228" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 13:39:30 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Lufthansa OOH campaign India, WPP Media Lufthansa, immersive outdoor advertising India, Lufthansa Mumbai Sea Link, premium travel brand campaign 2026</media:keywords>
</item>

<item>
<title>AnyMind&amp;apos;s AnyDigital Max: The AI Solution India&amp;apos;s Ad&#45;Fatigued Marketers Have Been Waiting For</title>
<link>https://brands.in/bloganymind-group-anydigital-max-ugc-ai-advertising-platform-2026</link>
<guid>https://brands.in/bloganymind-group-anydigital-max-ugc-ai-advertising-platform-2026</guid>
<description><![CDATA[ AnyMind Group launches AnyDigital Max — an AI-powered UGC advertising platform. Here&#039;s why this solves India&#039;s biggest digital marketing headache right now. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be319f421cf.jpg" length="65868" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 13:25:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>AnyDigital Max, AnyMind Group UGC advertising, AI-powered ad platform India, user-generated content marketing, ad fatigue solution 2026</media:keywords>
</item>

<item>
<title>Pizza Hut&amp;apos;s Crafted Flatzz Is Bolder Than a Round Pizza — And Smarter Than Most QSR Launches</title>
<link>https://brands.in/blogpizza-hut-crafted-flatzz-cricket-campaign-ipl-2026</link>
<guid>https://brands.in/blogpizza-hut-crafted-flatzz-cricket-campaign-ipl-2026</guid>
<description><![CDATA[ Pizza Hut&#039;s Crafted Flatzz launches with a cricket-led campaign featuring Shivam Dube, Varun Chakravarthy &amp; Harshit Rana. Here&#039;s the brand strategy behind the buzz. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be2e5fad8a8.jpg" length="117627" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 12:30:19 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pizza Hut Crafted Flatzz, cricket campaign IPL 2026, QSR product launch India, Pizza Hut India marketing, oval pizza brand innovation</media:keywords>
</item>

<item>
<title>More Than Clean: How Surf Excel Turned Ramadan Into India&amp;apos;s Most Powerful Brand Story</title>
<link>https://brands.in/blogsurf-excel-ramadan-campaign-daag-achhe-hain-brand-storytelling</link>
<guid>https://brands.in/blogsurf-excel-ramadan-campaign-daag-achhe-hain-brand-storytelling</guid>
<description><![CDATA[ Surf Excel&#039;s Ramadan campaigns redefine detergent advertising in India. Here&#039;s how &#039;Daag Achhe Hain&#039; turned stains into stories that Indian brands must study. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be2aa56768d.jpg" length="96356" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 12:07:14 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Surf Excel Ramadan campaign, Daag Achhe Hain, Surf Excel brand storytelling, FMCG emotional advertising India, Ramadan ad film India</media:keywords>
</item>

<item>
<title>Vedanta Takes &amp;apos;From Earth to the Sky&amp;apos; to 1,000+ Screens — And It&amp;apos;s Bigger Than an Ad</title>
<link>https://brands.in/blogvedanta-from-earth-to-sky-ad-film-cinema-campaign-2026</link>
<guid>https://brands.in/blogvedanta-from-earth-to-sky-ad-film-cinema-campaign-2026</guid>
<description><![CDATA[ Vedanta&#039;s &#039;From Earth to the Sky&#039; ad film hits 1,035 theatres nationwide. Here&#039;s why this cinema campaign is a masterclass in B2B-to-consumer brand building. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be2a911bb67.jpg" length="60771" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 11:44:49 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Vedanta ad film, From Earth to the Sky, Vedanta cinema campaign, Vedanta 2.0, industrial brand storytelling India</media:keywords>
</item>

<item>
<title>Alite Bets on Gen Z: Anushka Sen &amp;amp; Taaruk Raina Front India&amp;apos;s Next Skincare Brand</title>
<link>https://brands.in/blogalite-skincare-anushka-sen-taaruk-raina-brand-ambassadors-leeford</link>
<guid>https://brands.in/blogalite-skincare-anushka-sen-taaruk-raina-brand-ambassadors-leeford</guid>
<description><![CDATA[ Leeford Healthcare&#039;s Alite skincare onboards Anushka Sen &amp; Taaruk Raina as brand ambassadors. Here&#039;s what this Gen Z skincare bet means for Indian brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be2a8f08f14.jpg" length="58711" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 11:06:15 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Anushka Sen Alite skincare ambassador, Taaruk Raina Leeford Healthcare, Alite anti-acne skincare India, Leeford Healthcare skincare brand 2026, Gen Z anti-acne brand India</media:keywords>
</item>

<item>
<title>Oaksmith Joins Rajasthan Royals: Why This IPL Deal Is About Culture, Not Just Cricket</title>
<link>https://brands.in/blogoaksmith-rajasthan-royals-ipl-2026-official-partner</link>
<guid>https://brands.in/blogoaksmith-rajasthan-royals-ipl-2026-official-partner</guid>
<description><![CDATA[ Oaksmith Packaged Drinking Water partners with Rajasthan Royals for IPL 2026. Here&#039;s what this cricket-culture brand play means for Indian marketers. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be240e168e0.jpg" length="100747" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 10:45:28 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Oaksmith Packaged Drinking Water, Rajasthan Royals IPL 2026, Oaksmith Rajasthan Royals partnership, Suntory Global Spirits India, Oaksmith Style Studio, IPL 2026 official partner, cricket sponsorship India, IPL jersey sponsor 2026, Rajasthan Royals sponsor, FMCG cricket sponsorship, Neeraj Kumar Suntory, Rishi Walli Suntory, Alok Chitre Rajasthan Royals, Riyan Parag, Ravindra Jadeja IPL 2026, Yashasvi Jaiswal, Jofra Archer Rajasthan Royals, IPL brand marketing, cricket fandom India, lifestyle br</media:keywords>
</item>

<item>
<title>Studio9&amp;apos;s OTT Debut: Jazz City Is Bengali Storytelling&amp;apos;s Biggest Moment Yet</title>
<link>https://brands.in/blogstudio9-jazz-city-sony-liv-ott-debut</link>
<guid>https://brands.in/blogstudio9-jazz-city-sony-liv-ott-debut</guid>
<description><![CDATA[ Studio9 makes a bold OTT debut with Jazz City on Sony LIV — a Bengali espionage thriller set in 1971 Calcutta. Here&#039;s what Indian brands must know. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69be240b36e7c.jpg" length="109910" type="image/jpeg"/>
<pubDate>Sat, 21 Mar 2026 10:22:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Studio9 OTT debut, Jazz City Sony LIV, Bengali OTT series, Studio9 TV9 Network, Jazz City 2026, Bengali espionage thriller, Soumik Sen web series, Arifin Shuvoo Jazz City, Sony LIV new series March 2026, regional OTT India, Bengali language streaming, prestige OTT content India, Studio9 Jazz City review, Bangladesh Liberation War series, 1971 Calcutta drama, Indian OTT market 2026, StudioNext production, Arpita Chatterjee producer, Fan and Fanatics Asian Television Award, regional content market</media:keywords>
</item>

<item>
<title>FIFA Picks YouTube for 2026 World Cup — And It Changes Everything for Sports Media</title>
<link>https://brands.in/blogfifa-youtube-partnership-world-cup-2026-digital-sports-media-strategy</link>
<guid>https://brands.in/blogfifa-youtube-partnership-world-cup-2026-digital-sports-media-strategy</guid>
<description><![CDATA[ FIFA names YouTube as Preferred Platform for World Cup 2026. Discover what this creator-led digital partnership means for Indian brands, media planners, and sports marketing strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bd38adef102.jpg" length="27387" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 18:00:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>FIFA YouTube partnership, FIFA World Cup 2026, YouTube preferred platform FIFA, World Cup 2026 digital streaming, FIFA 2026 creator content, YouTube World Cup live streaming, FIFA World Cup YouTube India, sports media digital shift, World Cup 2026 brand strategy, YouTube creators FIFA, FIFA Secretary General Mattias Grafstrom, World Cup 2026 Canada Mexico USA, digital sports rights 2026, YouTube Shorts FIFA, World Cup 2026 highlights YouTube, sports marketing digital India, FIFA World Cup stream</media:keywords>
</item>

<item>
<title>India&amp;apos;s Biggest Media&#45;Tech Pitch Fest Just Landed at IFFD 2026 — Here&amp;apos;s Why It Matters</title>
<link>https://brands.in/blogideabaaz-media-tech-pitch-fest-iffd-2026-delhi-film-festival</link>
<guid>https://brands.in/blogideabaaz-media-tech-pitch-fest-iffd-2026-delhi-film-festival</guid>
<description><![CDATA[ Ideabaaz launches India&#039;s biggest Media-Tech Pitch Fest at IFFD 2026. Discover what this means for media startups, creators, and India&#039;s growing digital entertainment economy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bd3414b56e5.jpg" length="24936" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 17:38:03 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ideabaaz, IFFD 2026, International Film Festival of Delhi 2026, Media-Tech Pitch Fest, India biggest pitch fest, Wizcraft Group, Delhi Tourism, DTTDC, Bharat Mandapam, Jeet Wagh Ideabaaz, Sabbas Joseph Wizcraft, Kapil Mishra Delhi Tourism, Suneel Anchipaka DTTDC, media tech startup India, AI in entertainment India, creator economy India, XR technology India, gaming startup India, film technology startup, digital IP India, media entrepreneurship India, Ideabaaz Season 2, startup pitch competition</media:keywords>
</item>

<item>
<title>GREW Solar Backs Two IPL 2026 Teams — Is This Clean Energy&amp;apos;s Biggest Brand Moment Yet?</title>
<link>https://brands.in/bloggrew-solar-mumbai-indians-gujarat-titans-official-solar-energy-partner-ipl-2026</link>
<guid>https://brands.in/bloggrew-solar-mumbai-indians-gujarat-titans-official-solar-energy-partner-ipl-2026</guid>
<description><![CDATA[ GREW Solar signs as Official Solar Energy Partner for Mumbai Indians and Gujarat Titans in IPL 2026. Here&#039;s the brand strategy story clean energy marketers need to read. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bd27d3f1bf6.jpg" length="101075" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 17:18:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>GREW Solar, Mumbai Indians, Gujarat Titans, IPL 2026, Official Solar Energy Partner, solar energy brand India, GREW Solar IPL, cricket sponsorship 2026, clean energy marketing India, solar manufacturer India, Chiripal Group, Vinay Thadani, IPL 2026 sponsorship, GREW Solar Gujarat Titans, GREW Solar Mumbai Indians, Lead Headgear Partner IPL, renewable energy brand India, solar energy IPL 2026, Gujarat solar energy, Ahmedabad solar company, IPL brand partnerships 2026, clean energy awareness India</media:keywords>
</item>

<item>
<title>EcoLink Powers Up: Why the Rajasthan Royals Deal Is Smart Brand Strategy</title>
<link>https://brands.in/blogecolink-rajasthan-royals-ipl-associate-sponsor-brand-strategy</link>
<guid>https://brands.in/blogecolink-rajasthan-royals-ipl-associate-sponsor-brand-strategy</guid>
<description><![CDATA[ EcoLink partners with Rajasthan Royals as Associate Sponsor for IPL 2026. Here&#039;s what this cricket deal means for Indian brand strategy and BLDC fan marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bd2345a0216.jpg" length="85750" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 16:51:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EcoLink, Rajasthan Royals, IPL 2026, Associate Sponsor, Signify India, BLDC fans, IPL sponsorship, cricket brand marketing, EcoLink BLDC fans, Rajasthan Royals sponsor, IPL 2026 brands, electrical brand India, home appliance marketing India, Signify EcoLink, IPL associate sponsor, cricket marketing India, brand sponsorship IPL, EcoLink Rajasthan Royals IPL, Riyan Parag, Kumar Sangakkara, IPL 2026 sponsorship deals, consumer electrical brands India, energy efficient fans India, BLDC fan India, IP</media:keywords>
</item>

<item>
<title>Tommy Hilfiger&amp;apos;s New Watch Collection Has a Formula 1 Driver and a Runway Model — and It Works</title>
<link>https://brands.in/blogtommy-hilfiger-spring-summer-2026-watch-collection-checo-perez-leni-klum-india</link>
<guid>https://brands.in/blogtommy-hilfiger-spring-summer-2026-watch-collection-checo-perez-leni-klum-india</guid>
<description><![CDATA[ Tommy Hilfiger&#039;s Spring Summer 2026 watch collection with Checo Pérez and Leni Klum blends motorsport energy with classic style — distributed in India via Titan. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bd16cf5a712.jpg" length="116064" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 15:13:51 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Tommy Hilfiger Spring Summer 2026 watches, Tommy Hilfiger watch collection India 2026, Checo Pérez Tommy Hilfiger campaign, Leni Klum Tommy Hilfiger watches, Tommy Hilfiger Bank chronograph, Tommy Hilfiger Norah watch, Tommy Hilfiger Mackenzie watch, Tommy Hilfiger TH Oxford watch, Titan Company Tommy Hilfiger India, Movado Group Tommy Hilfiger, premium watch collection India 2026, Tommy Hilfiger watches India, accessible luxury watches India, fashion watch brand India, Tommy Hilfiger Classic Am</media:keywords>
</item>

<item>
<title>Rapoo Is Bringing Mumbai Indians Energy to Your Work Desk</title>
<link>https://brands.in/blograpoo-mumbai-indians-official-computer-accessories-partner-ipl-2026</link>
<guid>https://brands.in/blograpoo-mumbai-indians-official-computer-accessories-partner-ipl-2026</guid>
<description><![CDATA[ Rapoo India partners with Mumbai Indians as official computer accessories partner — MI-edition keyboards, mice and mousepads bring cricket fan culture to your desk. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bcf362612bf.jpg" length="86429" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 13:58:41 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Rapoo Mumbai Indians partnership, Rapoo India IPL 2026, Mumbai Indians official accessories partner, Rapoo MI edition accessories, Rapoo wireless keyboard Mumbai Indians, Mumbai Indians computer accessories, Rapoo India brand partnership, MI edition keyboard mouse mousepad, Mukesh Kumar Chaudhary Rapoo, Mumbai Indians official partner 2026, Rapoo IPL fan merchandise, cricket fan tech accessories India, computer accessories brand India IPL, Rapoo Mumbai Indians second year, MI Shop Rapoo accessor</media:keywords>
</item>

<item>
<title>Bajaj Electricals Just Bought What It Already Built for 24 Years</title>
<link>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026-767</link>
<guid>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026-767</guid>
<description><![CDATA[ Bajaj Electricals acquires Morphy Richards brand rights in India for ₹141.4 crore — here&#039;s why this is one of the smartest brand ownership moves in Indian consumer goods. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bce4d74d85f.jpg" length="20771" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 13:27:59 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bajaj Electricals Morphy Richards acquisition, Morphy Richards India brand rights, Bajaj Electricals 141.4 crore acquisition, Morphy Richards intellectual property India, Bajaj Electricals multi-brand strategy, premium home appliances India, Morphy Richards South Asia acquisition, Glen Dimplex Bajaj Electricals deal, Sanjay Sachdeva Bajaj Electricals, Fergal Naughton Glen Dimplex, Bajaj Electricals brand ownership 2026, Morphy Richards brand history India, Indian consumer goods brand acquisition</media:keywords>
</item>

<item>
<title>Bajaj Electricals Just Bought What It Already Built for 24 Years</title>
<link>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026</link>
<guid>https://brands.in/blogbajaj-electricals-morphy-richards-brand-acquisition-india-2026</guid>
<description><![CDATA[ Bajaj Electricals acquires Morphy Richards brand rights in India for ₹141.4 crore — here&#039;s why this is one of the smartest brand ownership moves in Indian consumer goods. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bce4d74d85f.jpg" length="20771" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 13:27:58 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Bajaj Electricals Morphy Richards acquisition, Morphy Richards India brand rights, Bajaj Electricals 141.4 crore acquisition, Morphy Richards intellectual property India, Bajaj Electricals multi-brand strategy, premium home appliances India, Morphy Richards South Asia acquisition, Glen Dimplex Bajaj Electricals deal, Sanjay Sachdeva Bajaj Electricals, Fergal Naughton Glen Dimplex, Bajaj Electricals brand ownership 2026, Morphy Richards brand history India, Indian consumer goods brand acquisition</media:keywords>
</item>

<item>
<title>KKR Just Turned 18 Years of Cricket History Into a Jersey</title>
<link>https://brands.in/blogkkr-lines-of-legacy-jersey-campaign-ipl-2026-brand-strategy</link>
<guid>https://brands.in/blogkkr-lines-of-legacy-jersey-campaign-ipl-2026-brand-strategy</guid>
<description><![CDATA[ KKR&#039;s &#039;Lines of Legacy&#039; jersey campaign for IPL 2026 turns iconic cricket moments into wearable art — a masterclass in sports franchise brand storytelling. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bce151a455b.jpg" length="132388" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 13:00:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KKR Lines of Legacy, Kolkata Knight Riders IPL 2026 jersey, KKR jersey 2026, Lines of Legacy campaign, Kya Line Hai campaign, KKR brand campaign 2026, IPL 2026 jersey launch, KKR jersey design, Venky Mysore Knight Riders, Binda Dey KKR marketing, Rajat Bedi KKR campaign, Anirban Dasgupta KKR, KKR fan engagement 2026, IPL franchise brand storytelling, cricket jersey marketing India, KKR Brendon McCullum 158, Rinku Singh five sixes KKR, LinesOfLegacy trending, KKR abstract linear art jersey, sport</media:keywords>
</item>

<item>
<title>Myntra Tells Indian Women: Stop Dressing for Everyone Else</title>
<link>https://brands.in/blogmyntra-fashion-as-you-like-it-kiara-advani-campaign-india-2026</link>
<guid>https://brands.in/blogmyntra-fashion-as-you-like-it-kiara-advani-campaign-india-2026</guid>
<description><![CDATA[ Myntra&#039;s &#039;Fashion As YOU Like It&#039; campaign with Kiara Advani champions personal style over trends — here&#039;s why this is India&#039;s most relevant fashion statement of 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bce14d988a0.jpg" length="72612" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 12:35:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Myntra Fashion As YOU Like It, Kiara Advani Myntra campaign, Myntra brand campaign 2026, personal style campaign India, fashion individuality marketing India, Myntra international brands, Myntra D2C brands India, Freshly Found Myntra, Karan Johar Myntra campaign, Orry Myntra campaign, Neha Gulati Myntra, Tilt Brand Solutions campaign, fashion self expression India, women fashion campaign India, Myntra Kiara Advani 2026, anti trend fashion marketing, Indian fashion ecommerce campaign, D2C fashion</media:keywords>
</item>

<item>
<title>Redcliffe Labs Wants India to Check Its Health Like It Checks Its Phone</title>
<link>https://brands.in/blogredcliffe-labs-faceittoday-campaign-malaika-arora-ishita-dutta-ai-health</link>
<guid>https://brands.in/blogredcliffe-labs-faceittoday-campaign-malaika-arora-ishita-dutta-ai-health</guid>
<description><![CDATA[ Redcliffe Labs&#039; #FaceItToday campaign with Malaika Arora and Ishita Dutta puts AI-powered preventive health on every Indian&#039;s smartphone — here&#039;s why it matters. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bcdb2188d25.jpg" length="69401" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 12:12:17 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Redcliffe Labs, FaceItToday campaign, Malaika Arora health campaign, Ishita Dutta Redcliffe Labs, Face Scan tool India, AI health scan India, preventive healthcare India, Redcliffe Labs Face Scan, digital health awareness India, AI powered health tool, remote photoplethysmography India, health monitoring smartphone India, Aditya Kandoi Redcliffe Labs, celebrity health campaign India 2026, preventive health marketing India, blood pressure awareness India, stress level monitoring India, heart rate</media:keywords>
</item>

<item>
<title>Wakefit&amp;apos;s &amp;apos;Dhamki Squad&amp;apos; Is the Most Indian Sleep Campaign Ever</title>
<link>https://brands.in/blogwakefit-dhamki-squad-world-sleep-day-campaign-india-2026</link>
<guid>https://brands.in/blogwakefit-dhamki-squad-world-sleep-day-campaign-india-2026</guid>
<description><![CDATA[ Wakefit&#039;s &#039;Dhamki Squad&#039; campaign on World Sleep Day turns Indian mom bedtime warnings into a ₹50,000 contest — a masterclass in cultural nostalgia marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bcdb180821b.jpg" length="59827" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 11:25:16 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wakefit Dhamki Squad, World Sleep Day 2026, Wakefit campaign India, maa ki dhamki campaign, Wakefit sleep campaign, cultural nostalgia marketing India, World Sleep Day brand activation, sleep health awareness India, Wakefit UGC campaign, Wakefit 50000 prize contest, Chaitanya Ramalingegowda Wakefit, Indian D2C brand marketing, Wakefit brand strategy 2026, sleep awareness campaign India, user generated content campaign India, Wakefit Instagram campaign, The New Thing agency, Good Take Studio, Wak</media:keywords>
</item>

<item>
<title>Nippon Paint Bets Big on Punjab Kings for IPL 2026</title>
<link>https://brands.in/blognippon-paint-punjab-kings-ipl-2026-partnership-brand-strategy</link>
<guid>https://brands.in/blognippon-paint-punjab-kings-ipl-2026-partnership-brand-strategy</guid>
<description><![CDATA[ Nippon Paint joins Punjab Kings as official IPL 2026 partner — here&#039;s why this cricket sponsorship is a smart brand growth play for paint in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bcd8eb4b779.jpg" length="99922" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 11:14:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Nippon Paint India, Punjab Kings IPL 2026, Nippon Paint Punjab Kings, IPL 2026 brand sponsorship, cricket jersey advertising India, paint brand marketing India, IPL official partner 2026, Blobber Sher mascot, NayeIndiaKeNayeRang, Yuzvendra Chahal Punjab Kings, Shashank Singh Punjab Kings, IPL sponsorship strategy, Nippon Paint brand campaign, Punjab Kings jersey sponsor, cricket sponsorship India 2026, Sharad Malhotra Nippon Paint, Mark Titus Nippon Paint, Satish Menon Punjab Kings, IPL brand ac</media:keywords>
</item>

<item>
<title>Hyundai Verna to Gen Z India: Your Time Is Already Now</title>
<link>https://brands.in/bloghyundai-verna-respect-the-young-gen-z-automotive-marketing-india</link>
<guid>https://brands.in/bloghyundai-verna-respect-the-young-gen-z-automotive-marketing-india</guid>
<description><![CDATA[ Hyundai Verna&#039;s &#039;Respect the Young&#039; campaign is rewriting automotive marketing rules for Gen Z India — what every brand marketer must learn right now. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bcd8e51e076.jpg" length="66454" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 10:49:47 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Hyundai Verna, Respect the Young, Gen Z marketing India, Hyundai Motor India campaign, youth car buying India, sedan marketing 2026, Gen Z automotive India, Hyundai Verna 2026, young consumer brand campaign, full funnel media strategy India, youth-focused advertising India, Virat Khullar Hyundai, Indian automotive marketing, Gen Z decision makers India, Hyundai brand campaign India</media:keywords>
</item>

<item>
<title>Royal Canin&amp;apos;s New Film Is Rewriting Pet Nutrition Marketing</title>
<link>https://brands.in/blogroyal-canin-brand-film-unique-needs-precise-nutrition-india</link>
<guid>https://brands.in/blogroyal-canin-brand-film-unique-needs-precise-nutrition-india</guid>
<description><![CDATA[ Royal Canin&#039;s new brand film reframes pet nutrition as precision science — and it&#039;s a masterclass in how pet care brands should market in India 2026. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bcd3b3abc00.jpg" length="65507" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 10:27:34 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>precision pet nutrition, tailored pet food India, breed-specific dog food, cat nutrition India, pet care marketing India, veterinary nutrition, kibble design, pet food brand campaign, dog food science, cat food formulation, health-through-nutrition pets</media:keywords>
</item>

<item>
<title>Dhurandhar 2 Is India&amp;apos;s Hottest Ad Platform of 2026</title>
<link>https://brands.in/blogdhurandhar-2-cinema-advertising-india-2026</link>
<guid>https://brands.in/blogdhurandhar-2-cinema-advertising-india-2026</guid>
<description><![CDATA[ How Dhurandhar 2 became Indian cinema&#039;s biggest ad platform in 2026 — 400+ brands, full-funnel marketing, and a new era for cinema advertising. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bccb7682b49.jpg" length="143107" type="image/jpeg"/>
<pubDate>Fri, 20 Mar 2026 09:56:25 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Dhurandhar 2, cinema advertising India, blockbuster brand activation, intermission advertising, Ranveer Singh film brands, Hindi box office 2026, cinema ad inventory, full-funnel marketing India, annual cinema deals, multiplex advertising, FMCG cinema campaigns, UGC marketing, brand film strategy, Bollywood advertising, Indian marketing 2026, brands.in, Dhurandhar The Revenge, cinema media planning</media:keywords>
</item>

<item>
<title>BharatPe Bets Big on Offline Payments With a POS Veteran</title>
<link>https://brands.in/blogbharatpe-himanshu-verma-pos-business-offline-payments</link>
<guid>https://brands.in/blogbharatpe-himanshu-verma-pos-business-offline-payments</guid>
<description><![CDATA[ BharatPe appoints Himanshu Verma as Head of POS Business — here&#039;s what this fintech hire signals about India&#039;s offline payments opportunity. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bbe8b53a8c9.jpg" length="51881" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 18:01:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>BharatPe Head of POS Business, Himanshu Verma BharatPe appointment, BharatPe offline payments expansion, BharatPe merchant acquisition strategy, BharatPe POS terminal India, offline digital payments India 2025, fintech merchant payments India, BharatPe Nalin Negi, Pine Labs Mini Soundbox India, BharatPe distribution network expansion</media:keywords>
</item>

<item>
<title>Zed Black&amp;apos;s &amp;apos;Sab Shubh Hoga&amp;apos;: MS Dhoni Leads a Camphor Revolution</title>
<link>https://brands.in/blogzed-black-sab-shubh-hoga-ms-dhoni-camphor-campaign</link>
<guid>https://brands.in/blogzed-black-sab-shubh-hoga-ms-dhoni-camphor-campaign</guid>
<description><![CDATA[ Zed Black launches &#039;Sab Shubh Hoga&#039; with MS Dhoni to enter the camphor segment — here&#039;s what Indian brands can learn from this strategic devotional push. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bbe8b593786.jpg" length="93142" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 17:46:32 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Zed Black Sab Shubh Hoga campaign, MS Dhoni Zed Black advertisement, Zed Black camphor launch 2025, Mysore Deep Perfumery House camphor, Zed Black Samarpan Pure Camphor, Bhimseni Camphor India, Zed Black MS Dhoni TVC, Zed Black Navratri campaign</media:keywords>
</item>

<item>
<title>Ajmal Dubai Bets Big on Ranveer Singh to Crack India&amp;apos;s Fragrance Market</title>
<link>https://brands.in/blogajmal-dubai-ranveer-singh-brand-ambassador-your-unseen-power</link>
<guid>https://brands.in/blogajmal-dubai-ranveer-singh-brand-ambassador-your-unseen-power</guid>
<description><![CDATA[ Ajmal Dubai appoints Ranveer Singh as brand ambassador for its &quot;Your Unseen Power&quot; campaign. Here&#039;s what this bold move means for luxury fragrance marketing in India. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bbde86b384a.jpg" length="51811" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 17:44:20 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Ajmal Dubai, Ranveer Singh brand ambassador, Your Unseen Power campaign, Ajmal Dubai India, luxury fragrance India, premium perfume brand India, Ranveer Singh endorsement, Aristocrat perfume, Aurum Summer, Wisal Layl, oud fragrance India, Arabic perfume India, celebrity brand ambassador India, PVR cinema advertising, fragrance marketing India, heritage fragrance brand, Ajmal Group, Abdulla Ajmal, perfume campaign 2026, India fragrance market, brand ambassador 2026, cinema marketing India, luxury</media:keywords>
</item>

<item>
<title>Pure Nutrition x CSK: India&amp;apos;s Sports Nutrition Space Just Got Its Biggest IPL Moment</title>
<link>https://brands.in/blogpure-nutrition-chennai-super-kings-official-sports-nutrition-partner-ipl-2026</link>
<guid>https://brands.in/blogpure-nutrition-chennai-super-kings-official-sports-nutrition-partner-ipl-2026</guid>
<description><![CDATA[ Pure Nutrition becomes Official Sports Nutrition Partner of CSK ahead of IPL 2026. Here&#039;s what this deal means for India&#039;s booming sports nutrition market. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bbcce20a9f1.jpg" length="98719" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 17:20:38 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pure Nutrition Chennai Super Kings, Pure Nutrition CSK partnership, CSK Official Sports Nutrition Partner, Pure Nutrition IPL 2026, Pure Nutrition co-branded CSK, Chennai Super Kings nutrition partner, sports nutrition India IPL, Pure Nutrition Sushil Khaitan, Anmol Choubey Pure Nutrition, KS Viswanathan CSK, CSK brand partnership 2026, sports nutrition India 2026, IPL sports partnership India, co-branded supplement India, whey protein CSK, Indian sports nutrition market, Pure Nutrition suppleme</media:keywords>
</item>

<item>
<title>TechnoSport&amp;apos;s Bold Rebrand: India&amp;apos;s Activewear Giant Just Raised Its Visual Game</title>
<link>https://brands.in/blogtechnosport-new-brand-identity-rebrand-activewear-india-2026</link>
<guid>https://brands.in/blogtechnosport-new-brand-identity-rebrand-activewear-india-2026</guid>
<description><![CDATA[ TechnoSport unveils refreshed brand identity amid 40% CAGR growth. Here&#039;s what India&#039;s activewear giant&#039;s rebrand signals for performance wear marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bbcce18f90c.jpg" length="65589" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 17:00:56 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>TechnoSport new brand identity, TechnoSport rebrand 2026, TechnoSport activewear India, TechnoSport brand refresh, Puspen Maity TechnoSport, Patralika Agrawal TechnoSport, activewear brand India 2026, performance wear India, accessible activewear India, TechnoSport CAGR 40 percent, TechnoSport 25 million units FY26, activewear rebrand India, Indian sportswear brand 2026, TechnoSport retail expansion, omnichannel activewear India, performance wear marketing India, TechnoSport wordmark redesign, a</media:keywords>
</item>

<item>
<title>ABBY Awards 2026 Names Mauro Ramalho Jury Chair: Global Creative Meets Goafest</title>
<link>https://brands.in/blogmauro-ramalho-publicis-brazil-jury-chair-abby-awards-2026-goafest</link>
<guid>https://brands.in/blogmauro-ramalho-publicis-brazil-jury-chair-abby-awards-2026-goafest</guid>
<description><![CDATA[ Mauro Ramalho of Publicis Brazil named Jury Chair at ABBY Awards 2026. Here&#039;s what his appointment means for Indian advertising&#039;s global creative ambitions. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bbc5e6eba33.jpg" length="52551" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 16:24:02 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Mauro Ramalho ABBY Awards 2026, ABBY Awards 2026 Jury Chair, Goafest 2026 ABBY Awards, Mauro Ramalho Publicis Brazil, ABBY Awards Creative Commerce, The One Club India 2026, The One Show ABBY Awards, Goafest 2026 Goa, Creative Commerce advertising India, Use of Data advertising India, B2B advertising awards India, Indian advertising awards 2026, Publicis Brazil CCO, ABBY Awards 2026 categories, Goafest May 2026, Indian creative awards global standard, advertising jury India 2026, R/GA São Paulo</media:keywords>
</item>

<item>
<title>Pinaki Bhattacharya Leaves VML After 16 Years: An Era of Strategy Closes</title>
<link>https://brands.in/blogpinaki-bhattacharya-exits-vml-chief-strategy-officer-16-years</link>
<guid>https://brands.in/blogpinaki-bhattacharya-exits-vml-chief-strategy-officer-16-years</guid>
<description><![CDATA[ Pinaki Bhattacharya exits VML after 16 years as Chief Strategy Officer. Here&#039;s what his departure signals for Indian advertising&#039;s strategic leadership landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bbc5e14a55d.jpg" length="39362" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 15:16:23 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Pinaki Bhattacharya exits VML, Pinaki Bhattacharya VML departure, VML India Chief Strategy Officer, Pinaki Bhattacharya CSO, VML India leadership 2026, JWT Wunderman Thompson VML India, Pinaki Bhattacharya advertising, VML India strategy exit, advertising agency CSO India, senior strategy exit India 2026, Indian advertising leadership 2026, VML India 2026, Wunderman Thompson India strategy, agency leadership transition India, Pinaki Bhattacharya JWT, advertising strategy India, chief strategy of</media:keywords>
</item>

<item>
<title>EY India Promotes Jerin Verghese to Director: A 17&#45;Year Journey Worth Studying</title>
<link>https://brands.in/blogey-india-jerin-verghese-director-brand-marketing-communications-elevation</link>
<guid>https://brands.in/blogey-india-jerin-verghese-director-brand-marketing-communications-elevation</guid>
<description><![CDATA[ EY India elevates Jerin Verghese to Director Brand Marketing and Communications. Here&#039;s what her 17-year internal journey signals for professional services branding. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bbaf7fec552.jpg" length="55393" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 13:55:09 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>EY India Jerin Verghese, Jerin Verghese Director Marketing, EY India brand marketing communications, Jerin Verghese elevation 2026, EY India marketing leadership, professional services marketing India, B2B brand leadership India, EY India communications director, thought leadership marketing India, internal promotion marketing India, EY India AI communications, brand positioning professional services, EY India go-to-market strategy, integrated marketing communications India, Jerin Verghese EY 17</media:keywords>
</item>

<item>
<title>Publive REVV Picks Sonnika Singh to Power West: A Digital Ad Veteran Moves In</title>
<link>https://brands.in/blogpublive-revv-sonnika-singh-west-business-digital-advertising-india</link>
<guid>https://brands.in/blogpublive-revv-sonnika-singh-west-business-digital-advertising-india</guid>
<description><![CDATA[ Publive REVV appoints Sonnika Singh to lead West business. Here&#039;s what her CTV and OTT expertise signals for India&#039;s evolving digital advertising landscape. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bb9c9a1acdc.jpg" length="44842" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 13:40:24 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Publive REVV Sonnika Singh, Sonnika Singh West business, Publive REVV digital advertising, Sonnika Singh appointment 2026, Publive REVV West India, CTV advertising India 2026, OTT advertising India, programmatic advertising India, Rajat Makkar Publive, digital media sales India, Publive REVV brand solutions, connected TV advertising India, premium digital advertising India, Sonnika Singh CereOne Media, HTTPOOL Snapchat India, digital advertising leadership India, Mumbai advertising market, media</media:keywords>
</item>

<item>
<title>Faber&#45;Castell India Bets on Sunaina Haldar to Lead Its Next Marketing Chapter</title>
<link>https://brands.in/blogfaber-castell-india-sunaina-haldar-director-marketing-appointment</link>
<guid>https://brands.in/blogfaber-castell-india-sunaina-haldar-director-marketing-appointment</guid>
<description><![CDATA[ Faber-Castell India appoints Sunaina Haldar as Director Marketing. Here&#039;s what her cross-industry background means for the brand&#039;s India growth strategy. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bb9c934a409.jpg" length="39467" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 13:26:22 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Faber-Castell India Sunaina Haldar, Sunaina Haldar Director Marketing, Faber-Castell India marketing appointment 2026, Sunaina Haldar ADF Foods, Faber-Castell India 2026, stationery brand marketing India, FMCG marketing leadership India, senior marketing appointment India, Sunaina Haldar SleepyCat, Tata Consumer Products marketing, cross-industry marketing India, D2C marketing leadership India, premium stationery India, Faber-Castell marketing strategy, marketing director appointment India, cons</media:keywords>
</item>

<item>
<title>Wellbeing Nutrition Names Malavika Mohanan Ambassador: Beauty Eaten, Not Applied</title>
<link>https://brands.in/blogwellbeing-nutrition-malavika-mohanan-marine-collagen-ingestible-skincare-india</link>
<guid>https://brands.in/blogwellbeing-nutrition-malavika-mohanan-marine-collagen-ingestible-skincare-india</guid>
<description><![CDATA[ Wellbeing Nutrition appoints Malavika Mohanan as brand ambassador for Marine Collagen range. Here&#039;s what ingestible skincare means for Indian beauty brands. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bb95d0e26d3.jpg" length="48819" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 12:54:29 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>Wellbeing Nutrition Malavika Mohanan, Marine Collagen India, ingestible skincare India, Wellbeing Nutrition campaign 2026, collagen supplement India, beauty from within India, Skin Fuel Glutathione, Saurabh Kapoor Wellbeing Nutrition, ingestible beauty India, wellness marketing India</media:keywords>
</item>

<item>
<title>BGMI Meets IPL: Why the KRAFTON&#45;CSK&#45;KKR Deal Is a Marketing Masterstroke</title>
<link>https://brands.in/blogkrafton-bgmi-csk-kkr-ipl-2026-collaboration-gaming-cricket</link>
<guid>https://brands.in/blogkrafton-bgmi-csk-kkr-ipl-2026-collaboration-gaming-cricket</guid>
<description><![CDATA[ KRAFTON India partners with CSK and KKR for BGMI 4.3 update ahead of IPL 2026. Here&#039;s what this gaming-cricket crossover means for Indian brand marketing. ]]></description>
<enclosure url="https://brands.in/uploads/images/202603/image_870x580_69bb95cd006e1.jpg" length="115435" type="image/jpeg"/>
<pubDate>Thu, 19 Mar 2026 12:35:12 +0530</pubDate>
<dc:creator>Editor</dc:creator>
<media:keywords>KRAFTON BGMI CSK KKR collaboration, BGMI IPL 2026, Battlegrounds Mobile India CSK, BGMI KKR partnership, KRAFTON India IPL 2026, BGMI 4.3 update, Chennai Super Kings BGMI, Kolkata Knight Riders BGMI, gaming cricket crossover India, IPL brand partnerships 2026, mobile gaming marketing India, BGMI in-game content IPL, Seddharth Merrotra KRAFTON, cricket gaming collaboration India, IPL 2026 brand campaign, BGMI franchise collaboration, sports gaming marketing India, IPL fandom marketing, KRAFTON In</media:keywords>
</item>

</channel>
</rss>