Editor

Editor

Last seen: 2 days ago

Member since Apr 26, 2025
 editor@brands.in

Indian Media & Entertainment Industry Hits $29.4 Billio...

India's media and entertainment industry achieved a major milestone in 2024, tou...

Braving 2025 Headwinds: How the Digital Ad Economy is S...

As economic headwinds challenge marketers in 2025, the digital ad industry is ev...

Ashish Sehgal Bats for a Unified TV Rating System to St...

Zee Media’s Chief Growth Officer, Ashish Sehgal, has called for a unified TV rat...

Urban Company Launches ‘Lambi Judai’ Campaign to Disrup...

Urban Company’s ‘Lambi Judai’ campaign takes a creative jab at outdated RO servi...

Amer Jaleel Raises Questions on Creative Originality in...

Veteran adman Amer Jaleel has pointed out striking similarities between a Curati...

Swiggy Instamart’s Mother’s Day Campaign Reminds Moms t...

Swiggy Instamart’s heartwarming Mother’s Day ad flips the script on gifting by e...

Parle Products Reinvents Marie Biscuits With a Name Rec...

Parle Products is aiming to make ‘Parle Marie’ a household phrase with a renewed...

Ananya Panday Leads as IPL 18’s Top Celebrity Endorser,...

As per the latest TAM AdEx report, Ananya Panday emerges as the top celebrity br...

Why Linear TV Ads Still Hold Power: Consumer Attention ...

A recent study shows consumer attentiveness to ads is 115% higher on traditional...

Saif Ali Khan Becomes the Face of McPherson & Valentine...

McPherson & Valentine debuts in India with Saif Ali Khan as its brand ambassador...

Anchor Oral Care Welcomes Subhashree Ganguly as Brand A...

Anchor Oral Care appoints Bengali film star Subhashree Ganguly as its brand amba...

Supriya Prasad Takes Charge Across India Today Group’s ...

Veteran journalist Supriya Prasad has been appointed to lead editorial operation...

NBDA Advises Indian News Channels to Avoid Featuring Pa...

The News Broadcasters and Digital Association (NBDA) has issued a new advisory d...

Why Storytelling Remains the North Star for Every Great...

In a world of data, speed, and automation, storytelling still reigns as the most...

From Sassy to Zany: How Q-Comm Brands Are Winning With ...

Quick commerce brands like Swiggy Instamart, Zepto, and Blinkit are breaking the...

PharmEasy Returns to TV with Diagnostics Campaign After...

PharmEasy re-enters the TV ad space after a three-year hiatus, unveiling a new d...