OTT

Netflix's 'Chill Like A Champion' Campaign Is the Smartest Cricket Season Play You'll See This IPL

Netflix's 'Chill Like A Champion' Campaign Is the Smart...

Editor Apr 18, 2026 0 26

Netflix India's 'Chill Like A Champion' campaign features Rohit Sharma, Bumrah, ...

IPL 2026 Ad Recall Study: Why Creative Quality Is Beating Media Spend

IPL 2026 Ad Recall Study: Why Creative Quality Is Beati...

Editor Apr 16, 2026 0 29

COTT's IPL 2026 study reveals creative quality beats media spend for ad recall. ...

India's OTT Market Hits 1.45 Billion Users — YouTube Leads, Netflix Overtakes Prime Video

India's OTT Market Hits 1.45 Billion Users — YouTube Le...

Editor Apr 11, 2026 0 44

India's OTT market reaches 1.45 billion users as Netflix overtakes Prime Video —...

Cineflicks Prepares to Enter India's Crowded OTT Arena With a Community-First Streaming Model

Cineflicks Prepares to Enter India's Crowded OTT Arena ...

Editor Apr 11, 2026 0 24

Cineflicks prepares to enter India's OTT market with a community-first streaming...

Everybody Loves Sohrab Handa: ZEE5 and Applause Entertainment Crack Open the Whodunnit

Everybody Loves Sohrab Handa: ZEE5 and Applause Enterta...

Editor Apr 9, 2026 0 16

ZEE5 and Applause Entertainment's latest collaboration, Everybody Loves Sohrab H...

BULLET Microdrama and ZEE5 Launch 'Mom Talks' — And Parenting Content Will Never Be the Same

BULLET Microdrama and ZEE5 Launch 'Mom Talks' — And Par...

Editor Apr 7, 2026 0 19

BULLET microdrama and ZEE5 launch Mom Talks with Parineeti Chopra — a nine-episo...

VETO Partners With B4U Network to Deepen Its Family Entertainment Play

VETO Partners With B4U Network to Deepen Its Family Ent...

Editor Apr 7, 2026 0 7

VETO partners with B4U Network to add Bollywood, music, and Bhojpuri content to ...

JioHotstar's Tadka Is Here — And India's Microdrama Wars Just Got Serious

JioHotstar's Tadka Is Here — And India's Microdrama War...

Editor Apr 3, 2026 0 17

JioHotstar launches Tadka with 100+ micro shows on Day 1, entering India's boomi...

VETO Partners with B4U Network: How Free CTV Platforms Are Winning India's Living Room Battle

VETO Partners with B4U Network: How Free CTV Platforms ...

Editor Apr 1, 2026 0 9

VETO, India's free connected TV platform, has partnered with B4U Network to add ...

JioStar's Hindi Digital Feed Is Changing How India Watches IPL 2026

JioStar's Hindi Digital Feed Is Changing How India Watc...

Editor Mar 30, 2026 0 64

JioStar launches a first-ever Hindi digital feed for TATA IPL 2026 on JioHotstar...

ZEE5 Goes Free on Samsung Smart TVs: 5 FAST Channels That Could Reshape India's CTV Game

ZEE5 Goes Free on Samsung Smart TVs: 5 FAST Channels Th...

Editor Mar 26, 2026 0 16

ZEE5 launches 5 FAST channels on Samsung TV Plus India — free, no login needed. ...

Arjun Rampal Stars in Billionaire — Amazon MX Player's Boldest Bet Yet

Arjun Rampal Stars in Billionaire — Amazon MX Player's ...

Editor Mar 25, 2026 0 15

Amazon MX Player announces Billionaire starring Arjun Rampal, directed by Hansal...

Amazon MX Player's Fatafat Makes Micro-Dramas Free for All Indians

Amazon MX Player's Fatafat Makes Micro-Dramas Free for ...

Editor Mar 24, 2026 0 20

Amazon MX Player launches Fatafat — India's first free micro-drama platform. Her...

Studio9's OTT Debut: Jazz City Is Bengali Storytelling's Biggest Moment Yet

Studio9's OTT Debut: Jazz City Is Bengali Storytelling'...

Editor Mar 21, 2026 0 17

Studio9 makes a bold OTT debut with Jazz City on Sony LIV — a Bengali espionage ...

Aga Aga Sunbai! Hits ZEE5 on Gudi Padwa — Smart OTT Move?

Aga Aga Sunbai! Hits ZEE5 on Gudi Padwa — Smart OTT Move?

Editor Mar 16, 2026 0 10

Marathi hit Aga Aga Sunbai! streams on ZEE5 from March 19 on Gudi Padwa. Here's ...

Netflix's Eyeline Studios Hyderabad: India's AVGC Moment Has Arrived

Netflix's Eyeline Studios Hyderabad: India's AVGC Momen...

Editor Mar 13, 2026 0 10

Netflix has launched Eyeline Studios in Hyderabad — its fifth global production ...