KRAFTON India Appoints Yashasvi Jaiswal as Real Cricket Brand Ambassador to Power Next Phase of Growth

KRAFTON India has appointed Yashasvi Jaiswal as brand ambassador for its flagship mobile gaming franchise, Real Cricket, strengthening the title’s positioning within India’s fast-growing interactive sports segment.

The announcement is accompanied by a new campaign film that centres on the tense build-up before the first delivery of a cricket match. Shot with a live-broadcast aesthetic, the film juxtaposes on-field rituals with in-app competitive gameplay, underscoring themes of focus, preparation and decision-making under pressure.

Blending Stadium Intensity with Mobile Competition

The creative concept draws a parallel between professional cricket preparation and the strategic mindset required in digital cricket simulations. By mirroring real-world pre-match routines with gameplay scenarios, the campaign reinforces the idea that success—whether on turf or touchscreen—depends on discipline and tactical awareness.

Jaiswal’s association extends beyond traditional endorsement visibility. His likeness features prominently within the game’s interface across Quick Match, Test Match and RC Pass modes, offering players an immersive link between professional cricket and mobile play.

Users can also select him as part of the Rajasthan Royals squad within the game, integrating his real-world performances into the interactive environment.

Strategic Timing Amid Heightened Cricket Engagement

The collaboration arrives during a period of elevated cricket consumption across broadcast and digital channels in India. Mobile simulations such as Real Cricket have increasingly become complementary engagement platforms for fans seeking deeper involvement beyond spectating.

Anuj Sahani, Head – KRAFTON India Gaming Incubator and Director, Publishing, stated that Jaiswal’s approach to the sport aligns with the franchise’s emphasis on preparation and performance consistency. The company views the partnership as a strategic step in scaling Real Cricket from a long-standing domestic title into a broader mainstream cricket gaming platform.

Strengthening Real Cricket’s Market Position

Real Cricket has established itself as one of India’s enduring mobile cricket titles, known for licensed teams, motion-captured animations and season-based formats. By integrating a contemporary cricket figure with strong youth appeal, KRAFTON India aims to deepen relevance among digitally native players who experience the sport through both live viewing and interactive participation.

The appointment signals the growing convergence of professional sport and gaming in India, where athletes are increasingly becoming integral to immersive digital ecosystems rather than standalone brand faces.