BigTrunk Communications Appoints Kausik Misra as Senior Vice President – Strategy

BigTrunk Communications has named Kausik Misra as Senior Vice President – Strategy, reinforcing the agency’s focus on structured planning, audience intelligence, and content-led brand building.

The appointment marks a strategic addition to the leadership team as the agency continues expanding its integrated marketing capabilities.

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Transition from Broadcast Leadership to Agency Strategy

Misra joins BigTrunk following a senior leadership stint at Zee Entertainment Enterprises (ZEEL), where he served as Head of Non-Fiction Content for Zee TV. During his tenure, he oversaw the development and expansion of several flagship entertainment properties, including Dance India Dance, Sa Re Ga Ma Pa, Zee Rishtey Awards, and Zee Cine Awards.

His work involved scaling large-format television franchises and extending them across digital platforms, contributing to multi-platform audience engagement strategies.

With over 15 years of cross-functional experience spanning content, marketing, and public relations, Misra brings a blend of creative and commercial expertise to his new role.

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Mandate at BigTrunk Communications

At BigTrunk, Misra will collaborate with leadership and client teams to refine strategic frameworks, enhance consumer insight capabilities, and strengthen narrative-driven brand solutions. His remit includes building long-term brand relevance while aligning campaigns with measurable business objectives.

Commenting on his appointment, Misra said the agency’s integrated approach presents an opportunity to combine cultural understanding with disciplined strategic thinking to address complex brand challenges.

Akhil Nair, Founder and CEO of BigTrunk Communications, stated that Misra’s background in building large-scale entertainment IP and leading strategy functions will add a strong audience-centric dimension to the agency’s offerings.

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Strengthening Strategic Depth

Misra’s experience working with diverse Indian audiences and evolving cultural trends is expected to support BigTrunk’s positioning as an insight-led partner for brands. The move signals the agency’s continued investment in senior strategic talent as it broadens its role beyond execution to long-term brand advisory.

With this leadership addition, BigTrunk aims to further integrate cultural intelligence, storytelling, and business strategy into its client engagements across platforms.