Campaigns

BKT Tyres' 'Jurrat' Campaign: How a Tyre Brand Is Rewri...

Editor Apr 11, 2026 0 5

BKT Tyres launches 'Jurrat' TVC with Ranveer Singh during T20 2026 — a bold move...

Paragon Bets Big on Women's Footwear With a Cashback Push and a 40% Category Target

Paragon Bets Big on Women's Footwear With a Cashback Pu...

Editor Apr 11, 2026 0 5

Paragon launches a QR-based cashback initiative on women's footwear and targets ...

Blissclub Flips a Cultural Phrase Into a Power Statement With 'Move Like A Maharani'

Blissclub Flips a Cultural Phrase Into a Power Statemen...

Editor Apr 11, 2026 0 5

Blissclub launches "Move Like A Maharani" — a culturally powerful campaign recla...

UNIQLO India Signs Jasprit Bumrah in a Campaign Built on Calm, Not Celebrity

UNIQLO India Signs Jasprit Bumrah in a Campaign Built o...

Editor Apr 6, 2026 0 7

UNIQLO India signs Jasprit Bumrah as brand endorser with a calm, authentic campa...

Cheil India Unleashes Nostalgia and Biking Culture to Launch Samsung Galaxy M17e 5G's Monster Campaign

Cheil India Unleashes Nostalgia and Biking Culture to L...

Editor Apr 2, 2026 0 7

Cheil India's Samsung Galaxy M17e 5G campaign blends motorbiking culture and Gen...

VML India and Boost Milkshake Turn MS Dhoni's Fan Energ...

Editor Apr 2, 2026 0 5

VML India launches Boost Milkshake's New Secret of Mahi Energy campaign, turning...

PharmEasy Bets on Cricket Season to Revive 'On-Time or Free' Campaign

PharmEasy Bets on Cricket Season to Revive 'On-Time or ...

Editor Apr 1, 2026 0 4

PharmEasy revives its On-Time or Free campaign with a BOGO health checkup offer ...

Sunfeast Dark Fantasy turns a billboard into a live SRK party — and rewrites OOH rules

Sunfeast Dark Fantasy turns a billboard into a live SRK...

Editor Mar 28, 2026 0 6

Sunfeast Dark Fantasy's live billboard activation transforms OOH advertising wit...

Sensodyne's 'Know Your Dental Age' campaign puts preventive oral care on India's health map

Sensodyne's 'Know Your Dental Age' campaign puts preven...

Editor Mar 28, 2026 0 6

Sensodyne's 'Know Your Dental Age' campaign uses a QR-based Dental Age Test, Van...

Voltas Beko brings 'Factory of Happiness' to life through immersive consumer and creator engagement

Voltas Beko brings 'Factory of Happiness' to life throu...

Editor Mar 28, 2026 0 5

Voltas Beko's Factory of Happiness transforms its Sanand facility into an immers...

Joy Hydra Refresh Gel TVC: Sanya Malhotra Beats the Heat

Joy Hydra Refresh Gel TVC: Sanya Malhotra Beats the Heat

Editor Mar 27, 2026 0 2

Joy Personal Care launches Hydra Refresh Gel summer TVC featuring Sanya Malhotra...

Thermocool turns railway stations into navratri storytelling canvases

Thermocool turns railway stations into navratri storyte...

Editor Mar 23, 2026 0 15

Thermocool's navratri campaign runs across railway stations and the vande bharat...

Jindal Panther's 'Shaant City' Campaign Tackles Urban Noise Crisis

Jindal Panther's 'Shaant City' Campaign Tackles Urban N...

Editor Mar 18, 2026 0 11

Jindal Panther's Shaant City Safe City campaign tackles noise pollution and road...

HCG's #MirrorsDontLie: When a Mirror Becomes a Lifesaving Tool

HCG's #MirrorsDontLie: When a Mirror Becomes a Lifesavi...

Editor Mar 14, 2026 0 19

HCG's #MirrorsDontLie campaign transforms the everyday mirror into a breast canc...

boAt x GIVA's 'Wear Your Charm' Is a Collab Indian Brands Need to Study

boAt x GIVA's 'Wear Your Charm' Is a Collab Indian Bran...

Editor Mar 13, 2026 0 15

boAt and GIVA have joined forces for the 'Wear Your Charm' campaign, celebrating...

Canon India's 'EveryDay' Campaign Reframes Workplace Inclusion

Canon India's 'EveryDay' Campaign Reframes Workplace In...

Editor Mar 12, 2026 0 12

Canon India has launched 'EveryDay', a workplace inclusion campaign that challen...