Bhumi Pednekar Teams Up with PEDIGREE® to Champion Pet Nutrition as an Act of Love

In a heartwarming initiative, PEDIGREE® India has launched a new campaign featuring Bollywood actress and devoted pet parent Bhumi Pednekar. The campaign reimagines pet nutrition as a language of love, emphasizing the emotional bond between pets and their owners.​

A New Narrative in Pet Care

The campaign showcases Bhumi Pednekar sharing tender moments with her canine companion, illustrating how feeding PEDIGREE® gravy meals becomes a daily act of affection. By portraying pet nutrition as an expression of love, the campaign aims to resonate with pet parents who view their animals as integral family members.​

The Nutritional Edge of PEDIGREE® Gravy

PEDIGREE®'s gravy range is formulated to provide complete and balanced nutrition, ensuring dogs receive essential proteins, fats, carbohydrates, vitamins, and minerals. The wet food's higher moisture content aids in hydration, while its rich aroma and texture appeal to even the pickiest eaters. Additionally, the soft consistency is gentle on the digestive system, making it suitable for dogs with specific dietary needs.​

Aligning with Modern Pet Parenting Trends

Ayesha Huda, Chief Marketing Officer of MARS Petcare India, noted that over 60% of Gen Z and millennial pet parents in India consider their pets as family and are actively seeking better nutrition options. She emphasized that many are realizing home-cooked meals may not meet all nutritional requirements, highlighting the importance of products like PEDIGREE® gravy in providing comprehensive care.​

Bhumi Pednekar's Personal Connection

Expressing her enthusiasm, Bhumi Pednekar stated, "My partnership with PEDIGREE® is a natural extension of the deep love I have for my pet. PEDIGREE®'s commitment to delivering complete and balanced nutrition aligns with my values. Our campaign celebrates the special bond we share with our pets and highlights how we can express our love in a sweet and playful way.

Extending the Campaign's Reach

Beyond digital platforms, the campaign includes interactive installations in dog-friendly parks and collaborations with regional influencers, ensuring widespread engagement. By combining emotional storytelling with product education, PEDIGREE® aims to reinforce the message that feeding better is not just a choice—it's an act of love.​

Conclusion

PEDIGREE® India's latest campaign with Bhumi Pednekar underscores the evolving dynamics of pet parenting in India. By positioning pet nutrition as an expression of love, the brand connects with a generation that seeks meaningful ways to care for their furry family members.