Tag: FMCG India

West Asia Conflict Is Changing How Indians Shop, Spend,...

Ipsos India's Consumer Pulse reveals 80% of Indians are tracking the West Asia c...

KITKAT India x One Piece: When Chocolate Meets Anime Cu...

KITKAT India partners with anime giant One Piece for a character-led packaging a...

Pee Safe Picks Smriti Mandhana: The Bold Brand Move Rew...

Pee Safe appoints Smriti Mandhana as brand ambassador for its Comfort Range. Her...

Saffola Masala Oats Turns Cricket Season Into a City-by...

Saffola Masala Oats launches Bowl Apna Apna with Chef Kunal Kapur — a city-by-ci...

Lavanya Hatwalne Elevated to Senior Director – Integrat...

Lavanya Hatwalne elevated to Senior Director – Integrated Operations at Coca-Col...

Wipro Consumer Care Consolidates Media Mandate With Wav...

Wipro Consumer Care consolidates its media mandate with Wavemaker under WPP Medi...

Cadbury's #TheKhaasSeat: Why First-Timer Experiences Wi...

Cadbury Dairy Milk's #TheKhaasSeat campaign with Mumbai Indians offers first-tim...

Glucon-D Recharge Launches: How Zydus Is Reinventing a ...

Zydus Wellness launches Glucon-D Recharge with Milind Soman as brand ambassador ...

Dhurandhar 2 Is India's Hottest Ad Platform of 2026

How Dhurandhar 2 became Indian cinema's biggest ad platform in 2026 — 400+ brand...

Zed Black's 'Sab Shubh Hoga': MS Dhoni Leads a Camphor ...

Zed Black launches 'Sab Shubh Hoga' with MS Dhoni to enter the camphor segment —...

Lux Cozi Goes Premium: Varun Dhawan Stars in Micro Moda...

Lux Cozi launches Micro Modal campaign with Varun Dhawan targeting younger India...

Danone India's Power Hire: A Digital-First Leadership S...

Danone India appoints Joywin Fernandes as Head of Media, Digital & Ecommerce. He...

Dabur's Miswaknama: When an Ingredient Becomes a Journey

Dabur's Miswaknama turns Miswak into a cultural travel series. Here's why this i...

Lizol Enters Bathroom Cleaning: What It Means for India...

Lizol, Reckitt's flagship surface cleaning brand, has entered India's bathroom c...

The Paradox of Influence: Why Brands Are Failing Women ...

HerKey and Havas Creative India reveal women influence 70–85% of purchases in In...

Gillette India Gets a Power Move: A P&G Veteran Steps Up

Rohini Laya Venkateswaran has been appointed Executive Director at Gillette Indi...