Tag: sports marketing

Pee Safe Picks Smriti Mandhana: The Bold Brand Move Rew...

Editor Apr 7, 2026 0 2

Pee Safe appoints Smriti Mandhana as brand ambassador for its Comfort Range. Her...

Butterfly x UTT: Japan's Table Tennis Giant Bets Big on India's Rise

Butterfly x UTT: Japan's Table Tennis Giant Bets Big on...

Editor Apr 7, 2026 0 3

Butterfly signs a landmark 5-year title deal with UTT, rebranding India's premie...

Jana Small Finance Bank and RCB Unite — Two Bengaluru Brands, One Powerful IPL Partnership

Jana Small Finance Bank and RCB Unite — Two Bengaluru B...

Editor Apr 7, 2026 0 1

Jana Small Finance Bank partners with defending IPL champions RCB as exclusive b...

CEAT Signs Yashasvi Jaiswal: What This Multi-Year Deal ...

Editor Apr 4, 2026 0 4

CEAT signs Yashasvi Jaiswal in a multi-year deal starting April 2026. Here's wha...

Lenovo × Beckham: Why This AI-Sports Deal Should Have Indian Brands Paying Attention

Lenovo × Beckham: Why This AI-Sports Deal Should Have I...

Editor Apr 1, 2026 0 2

Lenovo has announced a global partnership with David Beckham ahead of FIFA World...

India's Sporting Moment Has an Expo: Why the TOI SFI Expo 2026 Is a Big Deal for Brands, Athletes, and Investors

India's Sporting Moment Has an Expo: Why the TOI SFI Ex...

Editor Mar 31, 2026 0 2

The Times of India launches its first-ever exhibition — the TOI Sports, Fitness ...

Jana Small Finance Bank & RCB: IPL 2026's Most Bengaluru Partnership

Jana Small Finance Bank & RCB: IPL 2026's Most Bengalur...

Editor Mar 31, 2026 0 2

Jana Small Finance Bank partners with RCB as Official Banking Partner for IPL 20...

JioStar's Hindi Digital Feed Is Changing How India Watches IPL 2026

JioStar's Hindi Digital Feed Is Changing How India Watc...

Editor Mar 30, 2026 0 8

JioStar launches a first-ever Hindi digital feed for TATA IPL 2026 on JioHotstar...

Kingfisher joins IPL 2026 as Official Good Times Partner for BCCI

Kingfisher joins IPL 2026 as Official Good Times Partne...

Editor Mar 28, 2026 0 4

Kingfisher joins TATA IPL 2026–28 as Official Good Times Partner with Bird Cam, ...

Usha International renews 13-year Mumbai Indians partnership ahead of IPL 2026

Usha International renews 13-year Mumbai Indians partne...

Editor Mar 28, 2026 0 3

Usha International renews its 13-year Mumbai Indians partnership for IPL 2026. H...

JioStar's Winning Edge: Live cricket delivers 10.8x purchase intent boost

JioStar's Winning Edge: Live cricket delivers 10.8x pur...

Editor Mar 28, 2026 0 2

JioStar's Winning Edge playbook reveals live cricket delivers 10.8x purchase int...

SG's 'Ready is overrated' campaign: Why Adarsh Gourav is the right call

SG's 'Ready is overrated' campaign: Why Adarsh Gourav i...

Editor Mar 28, 2026 0 2

SG's 'Ready Is Overrated' campaign with Adarsh Gourav marks a bold shift into pe...

boAt renews partnership with Royal Challengers Bengaluru for eighth year as Official Audio Partner

boAt renews partnership with Royal Challengers Bengalur...

Editor Mar 28, 2026 0 2

boAt renews its Official Audio Partner deal with RCB for a landmark eighth year ...

Ad volumes rise 4% in T20 World Cup 2026 despite 63% fall in advertisers

Ad volumes rise 4% in T20 World Cup 2026 despite 63% fa...

Editor Mar 28, 2026 0 5

Ad volumes rose 4% in T20 World Cup 2026 even as advertisers fell 63%. Here is w...

Boldfit x RCB: Why 'Champions #TrainBold' Changes the Game

Boldfit x RCB: Why 'Champions #TrainBold' Changes the Game

Editor Mar 27, 2026 0 3

Boldfit launches Champions TrainBold campaign with RCB in year three, introducin...

IPL 2026: When 15-Year-Olds and 44-Year-Olds Share the Same Dressing Room

IPL 2026: When 15-Year-Olds and 44-Year-Olds Share the ...

Editor Mar 26, 2026 0 10

IPL 2026 squads reveal a generational divide — from 15-year-old debutants to 44-...