Editor

Editor

Last seen: 2 days ago

Member since Apr 26, 2025
 editor@brands.in

Gaurav Sawant Commands Prime-Time Spotlight Amid Indo-P...

Gaurav Sawant’s “India First” leads with credible, calm defense coverage during ...

AI Is Transforming Ad Measurement, But ROI Still Eludes...

AI boosts ad measurement efficiency, but most advertisers still lack a full ROI ...

WhatsApp’s Musical Status Update: A Subtle Step Into In...

WhatsApp's new musical status feature hints at a powerful, personal ad space for...

FY2025: A Mixed Bag of Results for India’s Leading Broa...

India’s top broadcasters report mixed results in FY2025, with digital growth off...

Tensions Between India and Pakistan Prompt Brands to Hi...

Amid rising India-Pak tensions, brands pause or adapt ad campaigns to avoid back...

CashKaro’s Bold New Ad Takes a Hilarious Jab at CRED wi...

CashKaro’s spoof ad ‘India’s Got Latent’ hilariously mocks reward apps like CRED...

Coldplay’s Ahmedabad Concert Lights Up India with a ₹64...

Coldplay’s Ahmedabad concert drew massive crowds and ₹641 crore in impact, redef...

Sun Pharma Unveils New Corporate Brand Campaign to Rein...

Sun Pharma launches a new brand campaign in India, highlighting trust, innovatio...

boAt & Blinkit’s Witty Mother’s Day Campaign Reminds Us...

boAt and Blinkit’s witty Mother’s Day campaign urges people to go beyond likes a...

Lux Cozi Expands Into Women’s Wear with New Brand ‘Pynk...

Lux Cozi launches women’s wear brand Pynk and names Shraddha Kapoor as brand amb...

Titan’s ‘Aage Badhegi’ Campaign Shines Light on Mothers...

Titan’s ‘Aage Badhegi’ campaign honors mothers returning to education, inspiring...

GroupM’s Ashwin Padmanabhan: OTTs Must Adopt a Tech-Min...

GroupM’s Ashwin Padmanabhan urges OTTs to adopt tech-company strategies—data, pe...

PayU Names Shailesh Paul as CEO of Wibmo to Drive Innov...

PayU appoints Shailesh Paul as CEO of Wibmo to lead fintech innovation, boost se...

Delente Technologies Welcomes Sanjeev Patel as VP – Str...

Delente Technologies appoints Sanjeev Patel as VP to drive strategic initiatives...

Thomas Cook Partners with MoEngage to Elevate Customer ...

Thomas Cook partners with MoEngage to deliver personalized, AI-driven customer e...

Tata Tea Gold Care Launches AI-Powered Personalized Pac...

Tata Tea Gold Care celebrates Mother’s Day with AI-powered personalized tea pack...