Tag: AI in advertising

WPP’s New Reality Check: Lower Profit Forecast Reflects Shifting Client Priorities and Tougher Pitch Battles

WPP’s New Reality Check: Lower Profit Forecast Reflects...

Editor Jul 10, 2025 0 3

WPP lowers its profit forecast amid shrinking client spending and tougher new bu...

Hit or Miss: A Weekly Review of Ads That Captured (or Lost) Our Attention

Hit or Miss: A Weekly Review of Ads That Captured (or L...

Editor Jun 7, 2025 0 1

Explore this week's biggest advertising hits and misses — from emotional storyte...

Emami’s Dermicool Campaign Battles 'Ghamoriya Monsters' Using AI for a Summer Skincare Revolution

Emami’s Dermicool Campaign Battles 'Ghamoriya Monsters'...

Editor May 8, 2025 0 8

Emami’s Dermicool uses AI-generated 'Ghamoriya Monsters' to creatively highlight...

Braving 2025 Headwinds: How the Digital Ad Economy is Striking a Balance Between Cost-Cutting and Growth

Braving 2025 Headwinds: How the Digital Ad Economy is S...

Editor May 6, 2025 0 4

As economic headwinds challenge marketers in 2025, the digital ad industry is ev...