Tag: authentic brand storytelling

Why Vulnerability is the New Strength in Advertising: Dheeraj Sinha’s Take on a Changing Industry

Why Vulnerability is the New Strength in Advertising: D...

Editor May 22, 2025  0  69

As advertising evolves, FCB India’s Dheeraj Sinha highlights why vulnerability i...

Gen Z Trusts Creators Over Commercials: KFC India’s CMO Unpacks a Cultural Shift in Marketing

Gen Z Trusts Creators Over Commercials: KFC India’s CMO...

Editor May 1, 2025  0  29

KFC India’s CMO highlights how Gen Z buyers value authentic influencer content o...

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David Beckham Steps into the Snack Industry with New Honey-Based Brand ‘BEEUP’

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Editor Jun 19, 2025  0  963

BKT Tyres' 'Jurrat' Campaign: How a Tyre Brand Is Rewriting the Two-Wheeler Playbook

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Kamlesh Singh Wins Haldi Ghati Award for Journalism Excellence

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boAt x GIVA's 'Wear Your Charm' Is a Collab Indian Brands Need to Study

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Akash Sharma Joins Admerly as CSO — Publisher Monetisation Just Got a Serious Upgrade

Akash Sharma Joins Admerly as CSO — Publisher Monetisat...

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