Tag: Category Creation

Captain Steel and Sourav Ganguly redefine how India builds strong homes

Captain Steel and Sourav Ganguly redefine how India bui...

Editor Mar 24, 2026  0  17

Saatchi & Saatchi India has launched a new TVC for Captain Steel featuring crick...

Lenovo's 'Pixel Deficiency' Campaign Is Pure Marketing Genius

Lenovo's 'Pixel Deficiency' Campaign Is Pure Marketing ...

Editor Mar 13, 2026  0  20

Lenovo India has launched Pixel Deficiency, a bold four-part digital campaign th...

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David Beckham Steps into the Snack Industry with New Honey-Based Brand ‘BEEUP’

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BKT Tyres' 'Jurrat' Campaign: How a Tyre Brand Is Rewriting the Two-Wheeler Playbook

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Kamlesh Singh Wins Haldi Ghati Award for Journalism Excellence

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Akash Sharma Joins Admerly as CSO — Publisher Monetisation Just Got a Serious Upgrade

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Paragon Bets Big on Women's Footwear With a Cashback Push and a 40% Category Target

Paragon Bets Big on Women's Footwear With a Cashback Pu...

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