Tag: creator economy India

Think9 Buys Whoppl, Launches Nova9: India's Creator Economy Just Levelled Up

Think9 Buys Whoppl, Launches Nova9: India's Creator Eco...

Editor Mar 19, 2026 0 4

Think9 acquires Whoppl and launches Nova9 — a culture-first storytelling unit. H...

YouTube Shopping Gets a Global Marketing Chief — Here's Why It Matters

YouTube Shopping Gets a Global Marketing Chief — Here's...

Editor Mar 18, 2026 0 5

YouTube elevates Abhinav Rastogi as Global Marketing Director for YouTube Shoppi...

Lenovo's 'Pixel Deficiency' Campaign Is Pure Marketing Genius

Lenovo's 'Pixel Deficiency' Campaign Is Pure Marketing ...

Editor Mar 13, 2026 0 9

Lenovo India has launched Pixel Deficiency, a bold four-part digital campaign th...

Havas Acquires Styleheads: Why Cultural Marketing Is the New Battleground

Havas Acquires Styleheads: Why Cultural Marketing Is th...

Editor Mar 10, 2026 0 4

Havas has acquired Berlin-based cultural marketing agency Styleheads to strength...

Glow & Lovely Launches ‘The Glow Up Academy’: Fueling India’s Next Generation of Women Digital Creators

Glow & Lovely Launches ‘The Glow Up Academy’: Fueling I...

Editor Jul 5, 2025 0 26

Glow & Lovely’s new initiative, The Glow Up Academy, aims to empower aspiring wo...

Why Gen Z Trusts Creators Over Traditional Ads: Insights from KFC India

Why Gen Z Trusts Creators Over Traditional Ads: Insight...

Editor May 2, 2025 0 7

Gen Z in India is reshaping consumer behavior by following digital creators inst...

Gen Z Trusts Creators Over Commercials: KFC India’s CMO Unpacks a Cultural Shift in Marketing

Gen Z Trusts Creators Over Commercials: KFC India’s CMO...

Editor May 1, 2025 0 19

KFC India’s CMO highlights how Gen Z buyers value authentic influencer content o...