Tag: OTT Advertising

India's OTT Market Hits 1.45 Billion Users — YouTube Leads, Netflix Overtakes Prime Video

India's OTT Market Hits 1.45 Billion Users — YouTube Le...

Editor Apr 11, 2026 0 66

India's OTT market reaches 1.45 billion users as Netflix overtakes Prime Video —...

Publive REVV Picks Sonnika Singh to Power West: A Digital Ad Veteran Moves In

Publive REVV Picks Sonnika Singh to Power West: A Digit...

Editor Mar 19, 2026 0 4

Publive REVV appoints Sonnika Singh to lead West business. Here's what her CTV a...

YouTube TV's Flexible Plans: What It Means for Indian Streaming

YouTube TV's Flexible Plans: What It Means for Indian S...

Editor Mar 17, 2026 0 20

YouTube TV has launched more than 10 new genre-specific subscription plans cover...

Amazon MX Player's 150+ Show Slate: Free OTT Just Got Serious

Amazon MX Player's 150+ Show Slate: Free OTT Just Got S...

Editor Mar 12, 2026 0 45

SHORT DESCRIPTION (97 words) Amazon MX Player has unveiled its largest-ever con...

TAM Sports Levels Up: Ad Tracking Now Covers CTV & Mobile Streaming

TAM Sports Levels Up: Ad Tracking Now Covers CTV & Mobi...

Editor Mar 12, 2026 0 9

TAM Sports, the sports intelligence division of TAM Media Research, has expanded...

JioHotstar's Micro-Drama Bet Could Reshape Indian Streaming

JioHotstar's Micro-Drama Bet Could Reshape Indian Strea...

Editor Mar 11, 2026 0 7

JioHotstar is set to launch over 100 free micro-dramas during IPL 2026, spanning...