Tag: purpose-driven branding

Why Vulnerability is the New Strength in Advertising: Dheeraj Sinha’s Take on a Changing Industry

Why Vulnerability is the New Strength in Advertising: D...

Editor May 22, 2025  0  60

As advertising evolves, FCB India’s Dheeraj Sinha highlights why vulnerability i...

Digital Depth and Purpose-Driven Branding to Define 2025 Marketing Priorities

Digital Depth and Purpose-Driven Branding to Define 202...

Editor May 9, 2025  0  6

In 2025, brands will win by deepening digital engagement and embracing purpose-l...

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Why Linear TV Ads Still Hold Power: Consumer Attention 115% Higher Than Social Media

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Editor May 6, 2025  0  25

Vivo's 'Dreamchasers' Campaign with Suhana Khan: A Bold Tribute to Gen Z Dreams

Vivo's 'Dreamchasers' Campaign with Suhana Khan: A Bold...

Editor Jun 21, 2025  0  18

Glow & Lovely Launches ‘The Glow Up Academy’: Fueling India’s Next Generation of Women Digital Creators

Glow & Lovely Launches ‘The Glow Up Academy’: Fueling I...

Editor Jul 5, 2025  0  16

Garnier Strikes Back with John Abraham in Witty Face Wash Campaign Response to Anubhav Singh Bassi

Garnier Strikes Back with John Abraham in Witty Face Wa...

Editor May 19, 2025  0  14

ALTT Unveils ‘Kutingg’: A Bold New Vertical Content Category for Gen-Z Viewers

ALTT Unveils ‘Kutingg’: A Bold New Vertical Content Cat...

Editor May 16, 2025  0  11

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