ABBY Awards 2025: Five New Jury Chairs Announced for Major Categories

The ABBY Awards 2025, powered by One Show and presented by The Advertising Club, are shaping up to be bigger and more prestigious than ever. In a significant update, five prominent industry leaders have been appointed as jury chairs for key categories, adding more expertise and depth to the judging process.

This move not only highlights the event’s commitment to celebrating creative excellence but also ensures a diverse and experienced panel to evaluate some of the best work across the advertising and media industries.

Meet the New Jury Chairs

Nina Elavia Jaipuria – Broadcaster Category

Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network at Viacom18, will chair the Broadcaster category. With her deep knowledge of the television landscape and audience engagement, she brings valuable insights into evaluating excellence in television content and programming.

Niraj Ruparel – Technology Category

Leading the Technology category is Niraj Ruparel, Head of Mobile and Emerging Tech at WPP India and GroupM India. Known for his pioneering work in emerging media and innovation, Niraj will oversee judging of campaigns that leverage the power of new-age technologies in advertising.

Deepshikha Dharmaraj – Public Relations Category

Deepshikha Dharmaraj, CEO of BCW India Group, steps in as Jury Chair for the Public Relations category. With decades of experience in communication strategy and PR, Deepshikha is perfectly placed to recognize and reward campaigns that demonstrate excellence in public engagement and reputation management.

Chandani Samdaria – Green Abby Category

Sustainability takes center stage with Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, chairing the Green Abby category. Chandani’s creative expertise, combined with a commitment to eco-friendly initiatives, makes her an ideal choice to lead the evaluation of advertising that supports environmental causes.

Praful Akali – Health Category

Praful Akali, Founder and Managing Director of Medulla Communications, will chair the Health category. Having specialized in healthcare advertising for years, Praful will recognize groundbreaking campaigns that make a real difference in promoting health and wellness through creative communications.

Setting the Stage for ABBY Awards 2025

The ABBY Awards are one of the most anticipated events on India’s advertising calendar, and 2025 promises an even bigger celebration of creativity and innovation.

This year, the awards will take place during Goafest, scheduled from May 21 to May 23, 2025, at the scenic Taj Cidade de Goa Heritage and Horizon, Goa. The appointment of seasoned leaders across diverse categories reflects the awards' vision to uphold transparency, integrity, and excellence.

The newly named chairs will bring their unique perspectives and decades of experience to the judging panels, ensuring that the best of Indian creativity gets the recognition it truly deserves.

Why This Matters

The announcement of these five jury chairs signals a strong focus on credibility and specialization across fields like technology, sustainability, public relations, healthcare, and broadcasting. By entrusting seasoned leaders with this responsibility, ABBY Awards 2025 is making it clear — only the most impactful, meaningful, and creative work will shine.

Mark your calendars, because this year’s ABBYs are all set to honor the brightest minds and boldest ideas in the business!