News

BIBA's Heartfelt Mother's Day Campaign Sheds Light on t...

BIBA’s Mother’s Day campaign captures the quiet struggles of new moms, offering ...

Creative Abby Awards 2025: Top Agencies Set the Stage f...

Creative Abby Awards 2025 shortlist features top agencies like Leo, FCB, VML, an...

Emami’s Dermicool Campaign Battles 'Ghamoriya Monsters'...

Emami’s Dermicool uses AI-generated 'Ghamoriya Monsters' to creatively highlight...

Dabur Sees Slight Dip in Q4 Advertising Spend Amid Stra...

Dabur trims Q4 advertising spend by 3.9% to ₹176.4 crore, focusing on efficient,...

Domino’s Greece Launches ‘Crashed Pizzas’ Campaign to C...

Domino’s Greece delivers intentionally damaged pizzas to raise awareness about r...

Why Godrej Consumer’s Sudhir Sitapati Strongly Believes...

Sudhir Sitapati of GCPL champions consistent advertising as a strategic investme...

Naukri’s IPL Campaign: A Bold Nod to Gen Z’s Job-Hoppin...

Naukri’s IPL campaign embraces Gen Z’s job-hopping culture, highlighting career ...

Shreyas Iyer Joins InCred to Lead New Campaign on Finan...

InCred collaborates with cricket star Shreyas Iyer to roll out a new digital cam...

Cosmo Sunshield Unveils #SweatWhereItCounts Campaign to...

Cosmo Sunshield has launched its bold new campaign, #SweatWhereItCounts, focusin...

WPP Plans to Rebrand GroupM to WPP Media: A Strategic S...

WPP, one of the world’s largest advertising and communications companies, is rep...

Atom Turns 5: India’s First Lockdown-Launched Ad Agency...

Born during India’s 2020 lockdown, Atom has emerged as a creative powerhouse, re...

Urban Company Launches ‘Lambi Judai’ Campaign to Disrup...

Urban Company’s ‘Lambi Judai’ campaign takes a creative jab at outdated RO servi...

Amer Jaleel Raises Questions on Creative Originality in...

Veteran adman Amer Jaleel has pointed out striking similarities between a Curati...

Swiggy Instamart’s Mother’s Day Campaign Reminds Moms t...

Swiggy Instamart’s heartwarming Mother’s Day ad flips the script on gifting by e...

Parle Products Reinvents Marie Biscuits With a Name Rec...

Parle Products is aiming to make ‘Parle Marie’ a household phrase with a renewed...

PharmEasy Returns to TV with Diagnostics Campaign After...

PharmEasy re-enters the TV ad space after a three-year hiatus, unveiling a new d...