Advertising

Six Indian Creative Visionaries Selected for Cannes Lio...

Six Indian creative leaders have been selected for the Cannes Lions 2025 shortli...

AI Is Transforming Ad Measurement, But ROI Still Eludes...

AI boosts ad measurement efficiency, but most advertisers still lack a full ROI ...

Tensions Between India and Pakistan Prompt Brands to Hi...

Amid rising India-Pak tensions, brands pause or adapt ad campaigns to avoid back...

Sun Pharma Unveils New Corporate Brand Campaign to Rein...

Sun Pharma launches a new brand campaign in India, highlighting trust, innovatio...

boAt & Blinkit’s Witty Mother’s Day Campaign Reminds Us...

boAt and Blinkit’s witty Mother’s Day campaign urges people to go beyond likes a...

Titan’s ‘Aage Badhegi’ Campaign Shines Light on Mothers...

Titan’s ‘Aage Badhegi’ campaign honors mothers returning to education, inspiring...

BIBA's Heartfelt Mother's Day Campaign Sheds Light on t...

BIBA’s Mother’s Day campaign captures the quiet struggles of new moms, offering ...

Creative Abby Awards 2025: Top Agencies Set the Stage f...

Creative Abby Awards 2025 shortlist features top agencies like Leo, FCB, VML, an...

Emami’s Dermicool Campaign Battles 'Ghamoriya Monsters'...

Emami’s Dermicool uses AI-generated 'Ghamoriya Monsters' to creatively highlight...

Dabur Sees Slight Dip in Q4 Advertising Spend Amid Stra...

Dabur trims Q4 advertising spend by 3.9% to ₹176.4 crore, focusing on efficient,...

Domino’s Greece Launches ‘Crashed Pizzas’ Campaign to C...

Domino’s Greece delivers intentionally damaged pizzas to raise awareness about r...

Why Godrej Consumer’s Sudhir Sitapati Strongly Believes...

Sudhir Sitapati of GCPL champions consistent advertising as a strategic investme...

Naukri’s IPL Campaign: A Bold Nod to Gen Z’s Job-Hoppin...

Naukri’s IPL campaign embraces Gen Z’s job-hopping culture, highlighting career ...

Shreyas Iyer Joins InCred to Lead New Campaign on Finan...

InCred collaborates with cricket star Shreyas Iyer to roll out a new digital cam...

Cosmo Sunshield Unveils #SweatWhereItCounts Campaign to...

Cosmo Sunshield has launched its bold new campaign, #SweatWhereItCounts, focusin...

WPP Plans to Rebrand GroupM to WPP Media: A Strategic S...

WPP, one of the world’s largest advertising and communications companies, is rep...