Alcon Launches PRECISION1® Contact Lenses in India with Focus on Comfort and Innovation

Introduction: A New Era of Vision Care Arrives in India

Alcon, a global leader in eye care solutions, has expanded its premium product range in India by introducing PRECISION1® daily disposable contact lenses.
Designed for individuals with active lifestyles and extended screen exposure, these lenses promise enhanced all-day comfort, breathability, and clarity — all thanks to advanced material innovation.

Introducing SMARTSURFACE® Technology

At the heart of PRECISION1® lenses is SMARTSURFACE® Technology, a proprietary innovation from Alcon.
Key highlights include:

• Micro-Thin Moisture Layer: A permanent, ultra-thin layer that retains over 80% water on the surface, keeping the lenses comfortably hydrated throughout the day.

• Breathable Silicone Hydrogel Core: Made with Verofilcon A material, the lenses allow high oxygen flow to the eyes, promoting healthier and fresher vision.

This combination is ideal for modern users who spend long hours on digital devices or are constantly on the move.

Voices from Alcon India

Abhijit Ghone, Country Franchise Head for Alcon India – Vision Care, expressed enthusiasm about the launch:

"With PRECISION1, we aim to meet the evolving needs of today’s active lens wearers. Our goal is to deliver a superior wearing experience that makes switching to daily disposables an easy choice."

He emphasized that PRECISION1 represents a new standard for first-time users seeking reliability, comfort, and performance.

Campaign Spotlight: 'Switch to PRECISION1'

To support the launch, Alcon rolled out the 'Switch to PRECISION1' campaign.
The promotional film narrates the journey of Khushi, a young woman seamlessly balancing her professional, social, and fitness pursuits — all made possible with the day-long comfort of PRECISION1 lenses.

Mahesh Yermal, Head of Marketing at Alcon India – Vision Care, highlighted the campaign’s core message:

"Choosing the right lens transforms everyday life. Through Khushi’s story, we show how PRECISION1 empowers users to embrace every opportunity with confidence and ease."

The campaign focuses on lifestyle empowerment and positions PRECISION1 as a partner for those leading fast-paced, digitally driven lives.

Availability and Access

PRECISION1® daily disposable lenses are now available through major optical stores and e-commerce platforms across India.
With this launch, Alcon aims to offer Indian consumers a premium, easy-to-use solution that matches their dynamic routines and vision care expectations.