McDonald’s India Drives Buzz with ‘The Ranveer Singh Meal’ and Bold Cab Branding Across North & East

McDonald’s India Hits the Streets: Ranveer Singh, Iconic Meals & Cabs on the Move

In India’s bustling cities, cabs do more than ferry passengers—they double up as billboards that can’t be ignored. Now, McDonald’s India (North & East) is leveraging this everyday traffic to take its brand visibility to the next level. The fast-food giant has launched a bold cab branding campaign to promote its latest celebrity collaboration: ‘The Ranveer Singh Meal’.

This unique marketing move combines the mass appeal of a Bollywood superstar, a custom meal inspired by his favorites, and the power of on-the-go branding—making sure the McDonald’s arches stay top of mind wherever the streets lead.

The Ranveer Singh Meal: What’s on the Tray?

Over the years, celebrity meals have become a global trend for McDonald’s—from Travis Scott’s meal in the US to BTS specials that made waves worldwide. For India’s North and East markets, Ranveer Singh’s charisma seemed like the perfect fit.

So, what does the ‘Ranveer Singh Meal’ include? Staying true to the star’s playful vibe and youthful energy, the meal features:

• A juicy McSpicy Chicken Burger or McVeggie Burger (for fans who prefer vegetarian options)

• Medium Fries

• A Coke (or your preferred soft drink)

• And a special side—often the classic McFlurry or a dessert twist based on local flavors

The idea is simple: offer a combo that fans can quickly order without second-guessing—“Give me what Ranveer’s having.”

A Celebrity Tie-Up with Desi Flavor

Ranveer Singh is not just any brand ambassador—he’s a phenomenon. Known for his infectious energy, unique style, and an ability to connect with India’s youth, his presence alone guarantees eyeballs.

Through this partnership, McDonald’s aims to strengthen its youth connect, especially in the North and East where food delivery and quick bites are booming.

A series of digital films, catchy social posts, and Ranveer’s own social media shout-outs amplify the buzz. But what really sets this campaign apart is what’s happening offline—on the roads.

Why Cab Branding? The Streets as a Billboard

While digital ads battle for seconds of attention, a moving cab wraps your message in plain sight. In crowded cities like Delhi, Chandigarh, or Lucknow, a bright McDonald’s cab wrap—featuring Ranveer’s face and the iconic golden arches—makes a bigger splash than static hoardings.

These branded cabs are:

Mobile billboards: They travel through key areas, residential hubs, college streets, and corporate zones.
Conversation starters: Bright colors and playful visuals catch eyes and often prompt people to snap photos or post on social.
Trust builders: Seeing a global brand invest in local streets reaffirms its commitment to local communities.

Partnering with Cab Fleets: How It Works

For this campaign, McDonald’s India (North & East) has tied up with cab operators across key cities. Each cab’s exterior is wrapped in vibrant visuals showcasing ‘The Ranveer Singh Meal’, catchy taglines, and QR codes leading straight to the McDelivery app.

The interiors feature seat-back flyers, meal coupons, and sometimes even digital screens running short ads. Many drivers also sport McDonald’s caps or badges—transforming them into walking ambassadors.

The cabs primarily serve high-footfall routes—airport pickups, office hubs, and student townships—ensuring the message reaches commuters who often order food on the go.

QR Codes, Coupons & Drive-to-Order

What makes the cab branding smart is its integration with mobile orders. Riders can scan the QR code inside the cab to unlock exclusive discounts on the Ranveer Singh Meal. Many cabs even have seat stickers that say, “Craving a meal like Ranveer? Order now!”

This direct call-to-action shortens the gap between seeing an ad and placing an order, all while the consumer is literally on the move.

Reinforcing the Brand Promise: Meals Made for India

McDonald’s India has always tweaked its global playbook for local tastes—from the McAloo Tikki to the Maharaja Mac. With Ranveer Singh on board, the message is clear: the brand is for the young, the restless, and the proudly Indian.

While the celebrity factor hooks in fans, the cab branding ensures it’s not just an online fad but a visible, everyday reminder in the real world.

Social Media Push: Offline to Online Loops

Alongside cabs cruising the streets, McDonald’s India is encouraging fans to:

• Spot the cabs

• Snap selfies with the branding

• Post them online with hashtags like #RanveersMeal and #McDonaldsXRanveer

Selected posts win free meals or limited-edition McDonald’s merchandise. This simple loop ensures the offline impact feeds back into digital chatter—turning every branded cab into an influencer on wheels.

Early Buzz: Numbers & Impact

While the campaign is still rolling out, early reports suggest:

• Over 500 cabs branded across Delhi NCR, Chandigarh, Jaipur, Lucknow, and Kolkata.

• Significant spike in McDelivery app downloads, driven by QR scans.

• A boost in ‘Ranveer Singh Meal’ orders, especially among 18–30-year-olds.

• A lift in brand recall for McDonald’s among office commuters—one of their top segments for weekday lunch orders.

Cab Branding: An Old Tactic, New Energy

Cab branding isn’t new in India—brands from fintech to food apps have tried it. But McDonald’s is giving it a fresh twist by pairing it with celebrity fandom, meal combos, and mobile-first discounts.

In a crowded QSR space where everyone’s chasing eyeballs online, taking the message back to the streets makes McDonald’s stand out—literally.

The Ranveer Factor: Star Power Still Works

Some question whether celebrity-led meal launches are a passing trend. But in India, star power still drives consumer excitement—especially when it feels genuine.

Ranveer Singh’s fun persona fits McDonald’s tone perfectly. His videos for the campaign feel unscripted, with him riffing about “being McSpicy like the burger.” This relatability ensures fans feel they’re not just buying a burger—they’re joining Ranveer’s vibe.

What’s Next: Will the Campaign Go Pan-India?

Currently, the cab branding push is limited to North & East India under Connaught Plaza Restaurants Pvt. Ltd., which operates McDonald’s in these zones. But if the numbers keep trending up, a similar rollout could hit South and West regions, operated by Westlife Foodworld.

Meanwhile, expect more meal customizations, city-specific toppings, and hyperlocal contests tied to local festivals.

Lessons for Brands: Mobility is Visibility

For marketers, McDonald’s cab branding campaign offers useful takeaways:

Think beyond screens.
When digital fatigue is real, real-world branding can break the clutter.

Merge online & offline.
QR codes and coupons turn static cab wraps into dynamic sales drivers.

Add a celebrity, but keep it local.
The star should feel like they belong to the target audience’s daily life.

Measure & tweak.
McDonald’s is tracking scans, app downloads, and meal orders to refine routes and placement.

Final Thoughts: More than Just a Meal

McDonald’s India’s ‘Ranveer Singh Meal’ isn’t just about food—it’s a multi-layered marketing play that ties together fandom, real-world presence, and digital ease.