Puja Vohra Appointed CMO and EVP of Advertising Sales at Fox Corporation: A Bold Move in Media Leadership

Introduction: A Strategic Hire in the Media Powerhouse

In a high-profile leadership appointment that reflects the evolving landscape of media and advertising, Fox Corporation has announced Puja Vohra as its new Chief Marketing Officer (CMO) and Executive Vice President (EVP) of Advertising Sales. The move comes as the company sharpens its focus on delivering brand innovation, accelerating ad revenue growth, and leading transformation across traditional and digital platforms.

Puja Vohra’s dual-role appointment positions her at the heart of Fox's brand strategy and monetization engine. With decades of marketing expertise and a reputation for bold, cross-platform campaigns, Vohra brings a forward-thinking vision to the organization during a time of major industry disruption.

Who Is Puja Vohra?

Puja Vohra is a seasoned marketing and media executive whose career spans more than 20 years in the entertainment and advertising space. Known for her creative leadership and data-driven strategies, she has held key positions at ViacomCBS, TruTV (WarnerMedia), and most recently, Superfly, where she served as Chief Marketing Officer.

Vohra has been widely praised for her ability to merge brand storytelling with performance-driven marketing. Her work has consistently delivered strong audience engagement, revenue lift, and brand equity across diverse platforms—from TV and streaming to live events and branded content.

The Role: Driving Growth in a Transforming Landscape

As Chief Marketing Officer, Vohra will be responsible for overseeing all brand, consumer, and corporate marketing initiatives across the Fox Corporation portfolio. This includes broadcast assets, cable networks, sports, and streaming properties.

As EVP of Advertising Sales, she will spearhead advertiser relationships, integrated brand partnerships, and sales strategy—bringing a unified, cross-platform approach to advertising and branded content solutions.

This hybrid role is a reflection of modern industry needs, where brand marketing and revenue generation must work in tandem, powered by analytics, cultural insight, and platform innovation.

Why This Appointment Matters

1. Reinforcing Fox’s Strategic Vision

Fox has been actively evolving its identity in the digital age, and Vohra’s appointment signals a firm commitment to agility, creativity, and scale. Her expertise will be key in navigating challenges such as:

• Evolving ad formats

• Data privacy concerns

• Fragmented viewer attention

• Platform-agnostic content delivery

2. Bridging Brand and Monetization

Vohra’s dual function as both CMO and EVP Advertising Sales creates a direct pipeline between creative marketing strategy and advertising ROI, something few companies integrate effectively. She’s expected to bring symphonic alignment between consumer messaging and advertiser goals.

3. Female Leadership in Media

Her appointment also represents a meaningful step toward gender diversity in senior media leadership, offering inspiration to aspiring women professionals in an industry historically dominated by men.

Puja Vohra’s Professional Legacy

Throughout her career, Vohra has been recognized for building high-impact campaigns that blend pop culture relevance with measurable business outcomes. Her accomplishments include:

• Launching genre-defining shows at TruTV, like Impractical Jokers, with viral marketing activations

• Revamping Viacom’s youth brand campaigns with a bold, authentic voice

• Scaling Superfly’s live event franchises (like Bonnaroo) through immersive sponsorships and digital-first audience strategies

Her leadership style combines collaboration, data fluency, and fearless innovation, earning her recognition among the Top Women in Media by Adweek and Cablefax.

Quotes and Industry Response

While the official press statement from Fox Corporation described Puja Vohra as “a transformative leader who understands the intersection of media, culture, and commerce,” industry experts were equally enthusiastic.

A prominent media analyst noted,
"This is a smart appointment. Vohra knows how to connect audience emotion with brand value—exactly what Fox needs to future-proof its advertising playbook."

Others highlighted the growing trend of integrated marketing and revenue leadership roles in the industry, calling Vohra’s appointment "a sign of what’s to come."

Challenges and Opportunities Ahead

Vohra’s new role won’t be without challenges. She steps into her post at a time when media companies are under pressure from:

• Slowing traditional ad revenues

• Fierce competition from tech platforms like YouTube, Meta, and TikTok

• Shifting viewer habits from cable to OTT

• Rising demand for transparency and performance-based advertising

However, with her reputation for innovative media strategy and team-building, industry watchers believe she’s well-equipped to navigate and lead through the turbulence.

Some key opportunities she may explore include:

• Expanding CTV (connected TV) ad inventory

• Creating branded content hubs and influencer integrations

• Using first-party data and AI-driven insights for real-time ad personalization

• Building direct-to-brand partnerships with measurable campaign performance metrics

The Road Ahead for Fox Corporation

Under Puja Vohra’s leadership, Fox is expected to:

• Reimagine its brand narrative across all verticals—entertainment, sports, and news

• Forge stronger collaborations between content creators, advertisers, and tech partners

• Deliver integrated storytelling solutions to modern advertisers across broadcast, digital, and social channels

• Strengthen advertiser trust in Fox’s brand-safe, premium content environments

The company is likely to experiment more boldly with formats like shoppable video, AI-enhanced product placements, and interactive ad experiences under her direction.

A Milestone Moment for Women in Media

Puja Vohra’s appointment is also a noteworthy chapter in the story of female leadership in media and advertising. At a time when inclusion is not just expected but demanded, Fox’s decision to empower a woman of color with a key commercial and strategic role is a progressive signal to the industry.

It’s an opportunity to rewrite the script on what executive leadership looks like—and who it represents.

Closing Thoughts: A Fresh Era of Bold Strategy and Storytelling

As Fox Corporation embarks on its next phase of growth, the addition of Puja Vohra to the leadership bench signifies more than just a personnel shift. It represents a strategic recalibration—where brand authenticity, audience engagement, and revenue strategy converge under one bold vision.