Vivo's 'Dreamchasers' Campaign with Suhana Khan: A Bold Tribute to Gen Z Dreams

Introduction: Chasing Dreams in a Hyper-Connected World

In an age where personal ambition is powered by smartphones and social media, the line between inspiration and influence has never been thinner. Recognizing this cultural shift, global smartphone brand Vivo has launched a new digital-first campaign titled “Dreamchasers,” and at the center of this storytelling journey is rising star Suhana Khan.

More than just a celebrity-driven promotion, the campaign is Vivo’s way of saluting a generation that is bold, unapologetic, and driven by dreams. Gen Z doesn’t just want devices—they want tools that help shape their identity, fuel their passions, and support their ambitions. Dreamchasers taps into this very spirit with emotion, style, and purpose.

The Campaign at a Glance: Youth Meets Technology

The Dreamchasers campaign is centered around a cinematic video starring Suhana Khan, who plays a young dreamer overcoming internal doubts, societal expectations, and the pressure to fit in. With each frame, the video peels back the layers of a Gen Z mind navigating ambition, self-discovery, and digital expression.

Suhana is shown journaling thoughts, capturing moments on her Vivo phone, attending auditions, and pushing past rejection. In the backdrop is a sleek soundtrack and visuals highlighting the powerful camera and design aesthetics of Vivo’s latest smartphone series.

This isn’t just product advertising—it’s a narrative that mirrors the life of the everyday Gen Z individual who uses technology not only to connect but to create.

Why Suhana Khan?

Suhana Khan, daughter of Bollywood megastar Shah Rukh Khan, is not just a familiar face—she represents a new wave of young artists carving their own identity. Suhana’s journey into acting, fashion, and public life is symbolic of Gen Z’s belief in charting their own course despite legacy, fame, or background.

Her quiet confidence, poised demeanor, and stylish presence make her the perfect face for Vivo’s Dreamchasers. She resonates with an audience that values substance over spectacle and ambition over approval. Choosing Suhana is not just a celebrity endorsement—it’s a strategic alignment with values that matter to Gen Z.

The Message: Dream Big, Chase Fearlessly

At the core of Dreamchasers lies a compelling emotional message: Dreams aren’t bound by timelines, permission, or perfection—they’re defined by persistence.

This message is especially powerful for young audiences who are bombarded with filtered success stories but often lack the tools and encouragement to chase their own. Vivo’s campaign acknowledges the hustle behind the highlight reel, celebrating not just achievement but the journey itself.

Through Suhana’s portrayal, the brand urges users to take that leap, make that audition tape, start that business idea, or post that first video—no matter how small or raw it may seem.

How Vivo’s Technology Empowers Dreamchasers

To support the campaign’s message, Vivo integrates its product features seamlessly into the narrative:

• Superior Camera System: Throughout the campaign, Suhana is seen documenting her journey—auditions, rejections, triumphs—using the Vivo phone’s pro-grade camera. This showcases the phone as a true partner for content creators, vloggers, and aspiring professionals.

• Sleek Design: The device’s slim and trendy build is highlighted in various real-world settings—offices, streets, cafes—reinforcing Vivo’s positioning as a lifestyle device.

• Performance: Whether it’s multi-tasking between auditions and studies or editing videos and streaming music, the phone supports a seamless experience—something vital for today’s multitasking Gen Z users.

The Creative Language: Real, Relatable, and Raw

The storytelling approach taken by the Dreamchasers campaign is notably different from glossy product ads. It uses realistic dialogue, raw emotion, and everyday aesthetics to create a narrative that feels authentic.

There are no exaggerated visuals or over-the-top slogans—just moments that mirror real life. A bus ride with earbuds in, a teary-eyed phone call with a parent, a failed script reading—all shot in warm, natural tones to evoke sincerity.

This rawness speaks volumes. For a generation that values “real over perfect,” Vivo’s choice to keep the campaign understated yet emotionally stirring works in its favor.

Multi-Platform Rollout: Where the Campaign Lives

To ensure maximum visibility, Vivo has designed a 360-degree digital-first launch of Dreamchasers across platforms most frequented by Gen Z:

• Instagram Reels & Stories: Highlight clips featuring Suhana with motivational captions and hashtag campaigns like #DreamchasersByVivo.

• YouTube & OTT Banners: The full-length campaign film and behind-the-scenes content.

• Spotify & Music Streaming Apps: Original soundtracks from the campaign integrated into popular youth playlists.

• Twitter & Threads Conversations: Discussions around the struggles and wins of young dreamers, amplified by influencers and youth icons.

This full-circle approach ensures that the campaign isn’t just seen but felt—encouraging user-generated content and dialogue around ambition, rejection, and success.

Influencer Participation: Amplifying the Dreamer Narrative

Vivo isn’t relying on just Suhana. The brand has roped in digital creators, startup founders, college students, artists, and social entrepreneurs to share their own #Dreamchasers journeys.

From YouTubers documenting their growth stories to young environmental activists using mobile tech for change, this campaign acts as a platform to inspire community and connection. These stories are being featured across Vivo’s website, social channels, and partnered digital publications—making the campaign bigger than the product itself.

Gen Z’s Response: More Than Just Likes

Initial reactions to the campaign have been overwhelmingly positive. Vivo’s social channels have seen a rise in engagement metrics—comments filled with personal stories, tags of friends, and expressions of gratitude for “finally showing what the grind really looks like.”

Young audiences are praising Vivo for understanding their reality: the late nights, the failures, the self-doubt, and the quiet wins. And while Suhana Khan adds star value, it’s the honest storytelling that’s striking a chord.

A Strategic Masterstroke by Vivo

Vivo has consistently positioned itself as a youth-focused brand, and with Dreamchasers, it takes that promise to a deeper level. This is more than influencer marketing—it’s identity marketing. It’s about giving Gen Z a mirror in which they can see their own fears, hopes, and potential.

By anchoring the campaign in Suhana’s emerging story and embedding product features within a relatable framework, Vivo smartly merges aspiration with accessibility.

Final Thoughts: More Than a Campaign, It’s a Movement

The Dreamchasers initiative isn't just another brand campaign; it’s a cultural statement. In a world that’s quick to define success in numbers and noise, Vivo dares to highlight the often-overlooked phase of trying. It’s a tribute to every young person who’s dared to dream in the face of doubt.