Prime Video Partners with CJ ENM to Boost Global Korean Content Lineup

Prime Video and CJ ENM Join Forces to Elevate K-Content Worldwide

In a major push to expand its international offerings, Prime Video has partnered with South Korean media giant CJ ENM, known for producing global hits like Parasite, Crash Landing on You, and Hospital Playlist. This new partnership is designed to accelerate the global reach of Korean content, making high-quality K-dramas, films, and unscripted shows more accessible to global audiences.

With the K-wave (or Hallyu) booming across Asia, the Americas, and Europe, this collaboration comes at a perfect time when demand for Korean content is at an all-time high.

What the Partnership Includes

As part of the agreement, Prime Video will gain exclusive streaming rights to a curated selection of CJ ENM’s premium content. This will include:

• Upcoming original K-dramas produced by Studio Dragon, a CJ ENM subsidiary

• Select blockbuster Korean films

• New reality and variety shows tailored for international appeal

• Multi-language subtitles and dubbing for global accessibility

Prime Video plans to distribute this content in over 20 countries, including the US, UK, India, Australia, and major Southeast Asian markets.

Why Korean Content Matters Now More Than Ever

Korean content has moved far beyond niche appeal, thanks to compelling storytelling, high production values, and emotionally resonant themes. Shows like Squid Game, Extraordinary Attorney Woo, and Kingdom have proven that language is no longer a barrier for global audiences.

By working closely with CJ ENM—one of Korea’s most respected content creators—Prime Video is strengthening its competitive edge in the global streaming space and diversifying its content library beyond Hollywood productions.

A Strategic Win for Both Sides

For Prime Video, this partnership helps the platform deepen its presence in Asia while also catering to K-content lovers across the globe. For CJ ENM, it opens new doors to global monetization, creative collaborations, and broader fan engagement.

The move is also a direct response to the growing success of platforms like Netflix, which has made significant investments in Korean originals. Prime Video is now signaling its intention to compete more aggressively in the premium Korean content space.

What’s Coming Next?

While no full release schedule has been published yet, industry insiders report that several new K-dramas and series are already in post-production and will premiere exclusively on Prime Video in the coming months.

There are also plans for joint production initiatives, where both Prime Video and CJ ENM will co-develop content that caters to both Korean and international audiences.

Conclusion

With this high-profile partnership, Prime Video and CJ ENM are reshaping the global streaming landscape, putting Korean content front and center for viewers around the world. As cross-border storytelling becomes the new normal, this collaboration is set to deliver fresh, culturally rich, and globally relatable entertainment—straight from Seoul to screens everywhere.