OTTplay Premium and GTPL Hathway Launch GTPL Genie+: A Unified Entertainment Experience for Digital India

Introduction: Bridging the Gap Between Cable and Streaming

India’s digital content landscape continues to evolve, with more viewers shifting from traditional television to on-demand streaming platforms. Recognizing this shift and the need for simplified access, OTTplay Premium has partnered with GTPL Hathway — one of India’s leading cable and broadband service providers — to launch GTPL Genie+, a unified OTT subscription offering.

This collaboration is designed to streamline content access for users by combining multiple OTT platforms into a single, cost-effective bundle, making premium entertainment more accessible to cable TV and broadband subscribers across the country.

What is GTPL Genie+?

GTPL Genie+ is a multi-OTT aggregation platform that integrates a variety of premium streaming services under one subscription. Powered by OTTplay Premium, the platform brings together content from 20+ top OTT apps including:

• SonyLIV

• ZEE5

• Lionsgate Play

• Sun NXT

• Discovery+

• ShemarooMe

• Hungama Play

• DocuBay

• and more

The idea is simple yet powerful: one login, one plan, endless content.

The Purpose Behind the Partnership

The OTT landscape in India has become fragmented. Consumers now need to juggle multiple apps, logins, and bills to access all their favorite shows and movies. GTPL Hathway and OTTplay aim to resolve this by offering convenience, value, and integration in one seamless solution.

Key goals of the partnership:

• Make OTT content accessible to non-metro and semi-urban users through existing cable and broadband infrastructure.

• Offer a single point of subscription and billing for all entertainment needs.

• Deliver high-quality streaming options without forcing users to pick and choose between platforms.

Who Benefits from GTPL Genie+?

The service is primarily targeted at GTPL Hathway subscribers, who include:

• Over 1 crore cable TV customers

• Millions of broadband internet users across Gujarat, Maharashtra, and other western Indian states

With Genie+, these users can upgrade their home entertainment without needing smart TVs or individual OTT app subscriptions.

Benefits for subscribers:

• One subscription, multiple apps

• Affordable pricing with bundled value

• Access across devices (TV, mobile, tablet)

• Support for regional languages and niche content platforms

• Zero hassle login through a unified interface

How GTPL Genie+ Works

GTPL subscribers can opt-in to the Genie+ plan through:

• GTPL set-top boxes

• The GTPL Genie+ mobile app

• Web-based access via smart devices

Once subscribed, users receive a unified dashboard where they can browse content from all partnered OTT platforms. The backend integration, powered by OTTplay Premium, ensures:

• Seamless content discovery

• Personalized recommendations

• Easy login without app-switching

GTPL Genie+ also uses AI to offer content suggestions based on the user's watch history, making the experience feel customized and smart.

A Step Toward Digital Inclusion

What sets GTPL Genie+ apart is its focus on inclusive content delivery. The collaboration understands that India is not just urban, and that a large portion of cable and broadband users in Tier 2 and Tier 3 cities are eager to explore OTT — but struggle with the complexity of subscriptions and devices.

GTPL Hathway, with its vast ground-level infrastructure, becomes the perfect partner to help democratize premium content access, taking streaming beyond smartphones and into Indian living rooms.

Market Impact: A Competitive Edge

With increasing competition from JioFiber, Airtel Xstream, and Tata Play Binge, GTPL Hathway’s move positions it as a serious player in the converged entertainment space. By bundling OTT apps through OTTplay, GTPL is not only keeping up with industry trends — it’s leading innovation in cable-plus-digital entertainment.

Anticipated advantages:

• Higher retention of cable users who may otherwise switch to DTH or digital-only services

• Upsell potential for existing broadband users

• Expansion of non-smart TV households into OTT through set-top box integration

• Strengthened brand loyalty through premium content offerings

User Experience: What to Expect

Early users of GTPL Genie+ have praised the ease of use and variety of content, especially regional shows, documentaries, and global films that were previously hidden behind multiple paywalls.

Features include:

• Ad-free streaming on select apps

• Genre-based browsing

• Multi-profile support for families

• One-click resume playback across different platforms

The service also supports offline downloads, making it practical for areas with inconsistent internet connectivity.

Future Roadmap and Expansion Plans

While currently focused on GTPL’s cable and broadband network, future updates may include:

• Voice search integration

• Support for smart assistants

• 4K streaming and Dolby audio

• More regional OTT partnerships, including Bhojpuri, Marathi, and Punjabi platforms

OTTplay and GTPL also hinted at plans to offer customizable subscription packs, allowing users to build their own OTT bundle.

Conclusion: A New Era for Entertainment Access

The launch of GTPL Genie+ through the OTTplay Premium collaboration marks a significant shift in how Indian consumers experience entertainment. By unifying content from 20+ platforms under one subscription, GTPL and OTTplay are not just simplifying OTT — they are reshaping how India watches, searches, and pays for content.