Amit Tayde Joins Indigo 91.9 FM and Indigomusic.com as Chief Revenue Officer

Introduction: Indigo Welcomes New CRO Amid Expansion Drive

In a move reflecting its renewed focus on growth and monetization, Indigo 91.9 FM and Indigomusic.com have appointed Amit Tayde as Chief Revenue Officer (CRO). The appointment signals a strategic push to scale up the revenue streams of India’s premier international music radio station and its digital extension.

As CRO, Tayde will oversee all revenue-generating functions, including brand partnerships, advertiser relations, business innovation, and cross-platform monetization, for both the radio and digital music arms of the Indigo brand.

Who is Amit Tayde?

Amit Tayde brings with him a wealth of experience in media, entertainment, and brand strategy. His career spans more than 15 years, including leadership roles in companies across radio, music, and media technology. Tayde is known for his ability to combine creative brand thinking with data-driven revenue planning.

He has successfully led campaigns that blend audio, digital, and experiential media, helping brands craft effective outreach strategies for urban, youth-driven markets—a perfect fit for Indigo’s positioning.

About Indigo 91.9 FM and Indigomusic.com

Indigo 91.9 FM, known as India's first and only international music radio station, has carved a niche with its urban, English-language programming targeting metro audiences in Bengaluru and Goa. From international chartbusters to celebrity-driven shows, Indigo is a lifestyle brand as much as it is a radio station.

Its digital counterpart, Indigomusic.com, complements the FM station by offering curated content such as:

• Music news and reviews

• Artist interviews

• Playlists and streaming features

• Branded content and youth culture highlights

Together, these platforms form a 360-degree audio and digital ecosystem for music lovers in India.

Strategic Goals for the CRO Role

As the media landscape shifts rapidly, Indigo aims to integrate and monetize its on-air and online presence more aggressively. Amit Tayde’s role as CRO is central to this ambition.

His core responsibilities will include:

• Building robust revenue pipelines across FM and digital platforms

• Developing integrated brand partnerships and sponsorship models

• Driving innovation in influencer and content monetization

• Expanding Indigo’s advertiser base through data insights and market segmentation

• Strengthening B2B relationships across entertainment, retail, and lifestyle sectors

Tayde will work closely with both editorial and programming teams to develop branded content that aligns business with creativity—a hallmark of modern media success.

Industry Reactions: A Timely Appointment

The Indian radio and music industry has been undergoing a period of reinvention. With listenership habits evolving toward on-demand and digital-first formats, companies like Indigo are positioning themselves as multi-platform media players.

Tayde’s appointment is being seen by industry insiders as a smart move to future-proof the brand’s commercial viability. His blend of sales strategy and content sensibility is expected to make a measurable impact.

Conclusion: Amplifying Business, One Beat at a Time

As Indigo 91.9 FM and Indigomusic.com evolve into a comprehensive entertainment destination for music and culture, the appointment of Amit Tayde as Chief Revenue Officer marks a new era. With his leadership, the brand is set to expand its influence, attract new advertisers, and deepen its connection with India’s urban, youth-centric audience.