ABP Digital Promotes Ankit Gulati to Revenue Head — A Signal of Serious Digital Growth Intent

Introduction

In Indian digital media, revenue leadership is not just a commercial function — it is a strategic one. The person sitting at the top of a digital revenue operation shapes how a media brand is packaged, priced, and positioned to advertisers, agencies, and brand partners. ABP Digital's decision to elevate Ankit Gulati to Revenue Head — Digital is a deliberate internal bet on someone who has been building that understanding from within. With a career spanning television, radio, digital content, and cinema across some of India's most recognised media organisations, Gulati's promotion signals where ABP Digital is placing its commercial ambitions.

The Big Announcement

Ankit Gulati has been elevated to the position of Revenue Head — Digital at ABP Digital, a promotion he confirmed through a post on LinkedIn. His message was characteristically direct — attributing the milestone to responsibility, hard work, and perseverance in equal measure.

Gulati joined ABP Digital in August 2023 as National Sales Head — Digital and Content Solutions, making this promotion a significant step up in under two years with the organisation. His elevation consolidates revenue leadership for ABP Digital's digital business under a single senior mandate.

His professional journey before ABP Digital covers an impressive breadth of Indian media. He served as Associate Vice President and Region Head at ScoopWhoop, then part of the Good Glamm Group, before which he held roles at Arré, Radio City India, and PVR Cinemas. Earlier in his career, Gulati accumulated experience at Sony Pictures Networks India, CNN-News18, Times Television Network, Reliance Broadcast Network, and Radio Mirchi — a roster that spans virtually every significant medium in Indian advertising: broadcast television, news, radio, cinema, and digital content.

What This Means for Your Brand

For brands and agencies investing in digital news and content media in India, leadership changes at the revenue level of a major publisher like ABP Digital carry direct commercial implications.

First, Gulati's cross-medium background is an asset that extends well beyond digital. Having sold across television, radio, cinema advertising, and digital content platforms, he brings an integrated understanding of how brands allocate budgets across media types — and where digital fits within a broader campaign architecture. For advertisers evaluating ABP Digital as a platform, this means a revenue leader who can hold sophisticated conversations about cross-channel media investment, not just digital inventory pricing.

Second, his experience at ScoopWhoop and Arré — two digital-native content brands that built significant young, urban audiences — gives Gulati a nuanced grasp of branded content, creator partnerships, and engagement-led advertising formats that are increasingly central to how digital publishers monetise. ABP Digital, with its established news credibility and growing digital footprint, can benefit directly from applying that new-age content monetisation thinking to a premium editorial context.

Third, the internal promotion itself is a signal worth noting for brand partners. Organisations that elevate from within their commercial teams rather than hiring externally tend to offer advertisers more consistent relationship continuity and deeper institutional knowledge about their own audience and product capabilities — both of which translate into better campaign outcomes.

Expert Take

Gulati's career trajectory across more than a decade in Indian media sales tells a coherent story about the evolution of the industry itself. His early years at broadcast giants like Sony Pictures Networks, Times Television Network, and CNN-News18 gave him foundational experience in how large media organisations sell at scale to national advertisers. His subsequent moves into radio at Radio City and Reliance Broadcast Network, followed by digital content at Arré and ScoopWhoop, track almost perfectly with where Indian media advertising budgets migrated over the same period.

This career arc is not accidental — it reflects a professional who has consistently moved toward where audience attention and advertiser interest were heading next. At ABP Digital, which sits at the intersection of established news credibility and an actively growing digital product portfolio, that instinct for commercial relevance is precisely what a Revenue Head role demands. His elevation after less than two years in a national sales capacity suggests ABP Digital recognised early that the judgment and execution capability it needed at the top of its revenue function was already inside the building.

The brands.in Perspective

ABP Digital has made a smart, low-risk, high-confidence call here. Promoting from within the commercial function — rather than importing a new revenue leader with a different institutional vocabulary — preserves momentum while adding authority. The more interesting question is what Gulati does with the expanded mandate. ABP Digital competes in a crowded digital news space where NDTV, India Today Digital, and a growing number of regional digital publishers are all competing for the same advertiser attention. A revenue leader with genuine multi-format experience and a cross-sector sales background could be the difference between incremental growth and a step-change in how ABP Digital is perceived and priced in the market. The next twelve months will be telling.

Key Takeaways for Marketers

• Ankit Gulati elevated to Revenue Head — Digital at ABP Digital after joining in August 2023
• Career spans Sony Pictures Networks, CNN-News18, Times TV, Radio City, ScoopWhoop, and Arré
• Internal promotion signals organisational confidence in commercial continuity and growth
• Cross-medium sales experience positions Gulati to lead integrated digital revenue conversations
• ABP Digital's revenue ambitions are clearly scaling alongside its growing digital footprint

FAQ

Who is Ankit Gulati and what is his background in Indian media? Ankit Gulati is a media sales professional with experience spanning television, radio, cinema, and digital content platforms. His career includes roles at Sony Pictures Networks India, CNN-News18, Times Television Network, Radio City, ScoopWhoop, and Arré, before joining ABP Digital as National Sales Head in 2023.

What does the Revenue Head — Digital role at ABP Digital involve? The role oversees ABP Digital's overall digital revenue strategy — encompassing advertising sales, branded content, digital partnerships, and monetisation across the organisation's digital platforms and content products.

Why is this promotion significant for the Indian digital media industry? It reflects a growing trend of Indian digital publishers investing in senior commercial leadership with multi-format experience, as the lines between digital, video, audio, and content-commerce advertising continue to blur and revenue strategies become increasingly complex.

Closing

Digital media monetisation in India is entering a more sophisticated phase — one where revenue leaders need to understand branded content, performance advertising, and audience intelligence in equal measure. Ankit Gulati's elevation at ABP Digital is a bet on exactly that kind of integrated commercial thinking. Which Indian digital publisher do you think is building the most compelling advertising proposition for brands right now?

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