Kapil Sharma Returns for Policybazaar as Gen Z Embraces Term Plans: A Fresh Wave of Financial Awareness

In a refreshing twist in the world of insurance advertising, comedian and television personality Kapil Sharma is once again lending his wit and relatability to Policybazaar, India’s leading online insurance marketplace. This time, he's championing a financial product that’s seeing unexpected traction among India’s youngest working generation: term insurance plans.

Traditionally seen as a conservative choice favored by older age groups, term plans are now finding enthusiastic buyers in Gen Z professionals, signaling a shift in how the youngest earners are viewing financial planning, risk, and responsibility.

Term Insurance Meets Pop Culture

Kapil Sharma’s return to Policybazaar's campaign universe underscores the brand's mission to make insurance conversations fun, engaging, and inclusive. Known for his approachable humor and pan-India appeal, Sharma’s presence helps cut through the jargon of the insurance world—especially for young buyers who are often put off by complex policies and paperwork.

The campaign reintroduces Sharma as the witty advisor who can explain the seriousness of term plans with a smile. He breaks down the importance of securing your family’s future—without turning the message into a gloomy monologue.

This light-hearted yet informative tone is exactly what clicks with Gen Z, who demand transparency, humor, and authenticity in all their online interactions—including those involving serious money matters.

Why Gen Z Is Turning to Term Insurance

Today’s Gen Z—defined roughly as those born between 1997 and 2012—is far more financially aware than earlier generations were at the same age. Driven by internet access, fintech apps, and influencers advocating for financial literacy, they’re embracing the idea of long-term financial protection much earlier in life.

Here’s why the shift is happening:

1. Digital Native Comfort

Gen Z has grown up with smartphones and apps. Buying insurance through digital platforms like Policybazaar aligns with their preference for online, hassle-free experiences.

2. Post-Pandemic Realism

The pandemic acted as a reality check. Mortality, health risks, and income loss hit closer to home, prompting even younger people to think about financial risk coverage.

3. Higher Earning Age

With the rise of startups, freelancing, and the gig economy, many Gen Zs are earning earlier than previous generations, allowing them to invest in term plans during their 20s.

4. Influencer-Driven Literacy

Money influencers on YouTube, Instagram, and LinkedIn have made it cool to talk about insurance. “Secure your family” is no longer just a parent’s advice—it’s now trending advice from creators they trust.

What Makes Term Plans Appealing to Young Buyers?

A term plan is the simplest and most affordable form of life insurance. It offers a high sum assured for a low premium. If the policyholder passes away during the policy term, their family receives the full sum assured. If they survive the term, there’s no maturity benefit—making it pure protection, not a savings or investment product.

So why are young professionals interested in something that doesn’t promise returns?

Affordability:

At a young age, premiums are significantly lower. A 25-year-old can buy a ₹1 crore term plan for as little as ₹400–₹500 per month.

Future Security:

As many young individuals start taking loans (education, car, home) or support parents, a term plan ensures their financial obligations won’t burden loved ones in their absence.

Financial Maturity:

Young earners are increasingly realizing that wealth creation begins with risk protection, not just mutual funds or crypto.

Policybazaar's Role in Bridging the Gap

Policybazaar has played a significant role in demystifying insurance for the digital generation. Their mobile-first interface, detailed comparison tools, paperless processes, and zero-commission guidance have made insurance buying more transparent and Gen Z-friendly.

With Kapil Sharma at the forefront of their latest campaign, Policybazaar is positioning itself as:

• A trusted guide for first-time buyers

• A relatable brand that speaks Gen Z’s language

• A platform that simplifies protection without pushing hard-sell tactics

In the campaign, Sharma explains policy benefits through everyday scenarios—from “chai with friends” to “family shopping decisions”—showing how term insurance fits into a modern lifestyle, not just old-school financial planning.

Smart Timing in a Growing Market

The campaign comes at a time when India’s life insurance market is undergoing significant evolution. According to recent reports:

• There has been a 22% year-on-year increase in first-time term plan buyers under age 30

• Online insurance policy purchases are at an all-time high, especially through aggregators

• Women and Tier 2/Tier 3 city buyers are contributing to new policy signups, driven by awareness and affordability

Policybazaar, with its large user base and high brand recall, is perfectly placed to capture this upward trend.

Kapil Sharma’s Endorsement: More Than a Face

Kapil Sharma isn't just a celebrity face in this campaign—he represents trust, mass relatability, and humor without dilution of message. His involvement breaks stereotypes around insurance marketing being dull or preachy.

In an ad climate saturated with cricket stars and luxury influencers, Sharma’s positioning bridges the aspirational and the practical—a blend that speaks to Gen Z’s ethos.

Final Thoughts: A Gen Z Financial Revolution?

As financial literacy becomes a cultural movement, products like term insurance are no longer reserved for those with families or mortgages. Gen Z is leading the charge in redefining what responsible adulthood looks like—and term insurance is fast becoming a badge of that maturity.