Kia India Launches FIFA World Cup 2026™ Consumer Campaigns, Offers Pitch-Side and Match Travel Experiences

Kia India has unveiled two customer engagement programmes tied to the FIFA World Cup 2026™, creating exclusive opportunities for vehicle buyers to attend the global football tournament in the United States. The initiatives connect new car purchases with once-in-a-lifetime access to match-day experiences.

Kia has been associated with FIFA as a global partner since 2007 and serves as an official mobility partner for major tournaments. With these new campaigns, the automaker is extending that international sporting relationship directly to Indian consumers.

‘Kia Walk with Champions’: Children to Step Onto the World Cup Pitch

Under the ‘Kia Walk with Champions’ initiative, two children aged between 10 and 14 will be selected to serve as Official Match Ball Carriers during a FIFA World Cup 2026™ group-stage fixture in the United States.

Eligibility is open to customers who book and complete the purchase of the Kia Carens Clavis, including both internal combustion and electric variants, between 12 February and 10 March 2026. One winner will be chosen from the ICE category and one from the EV category through an independently audited draw process.

Each selected child will enter the stadium alongside international players before kick-off, accompanied by a parent or guardian. Kia India will oversee travel logistics, visa arrangements and hospitality for the experience.

‘Kia Drive to FIFA World Cup 2026™’: Match Travel for Four Winners

In a separate initiative, Kia India will sponsor four customers for an all-expenses-paid trip to attend a live World Cup match with premium hospitality access.

Participants must book and subsequently complete the purchase of eligible models — Seltos, Sonet, Syros or Carens Clavis (ICE/EV) — during the campaign window. One winner each will be drawn from Seltos, Sonet and Syros buyers, along with one winner from the Carens Clavis pool.

Each of the four selected customers will be permitted to travel with one companion.

Campaign Timeline and Selection Process

The promotional period runs from 12 February to 10 March 2026. While bookings during this timeframe secure entry into the programme, final qualification is contingent upon completing the vehicle purchase within the stipulated deadline and complying with the campaign’s terms and conditions.

All winners will be determined via a third-party audited lucky draw to ensure fairness and transparency.

Extending Global Partnerships to Indian Customers

Commenting on the announcement, Atul Sood, Senior Vice President – Sales & Marketing at Kia India, said the company’s long-standing association with FIFA has created opportunities to deliver distinctive experiences to customers. He noted that the initiative aligns with Kia’s broader objective of offering value beyond vehicle ownership.

The FIFA World Cup 2026™ is scheduled to be hosted across the United States, Canada and Mexico, and is expected to be among the most widely attended sporting events globally. Through these campaigns, Kia India aims to connect its domestic customer base with one of the world’s most prominent sporting platforms.

By integrating automotive purchases with international sports access, the company is positioning ownership as more than a mobility solution — framing it instead as an entry point to global experiences.