News

Shahid Kapoor Joins Taapsee Pannu as the New Face of Vo...

Bollywood star Shahid Kapoor joins Taapsee Pannu as brand ambassador for Vogue E...

Evocus: From Curiosity to Credibility in India’s Black ...

Discover how Evocus is transforming black alkaline water from a trend into a tru...

When Personal Becomes Too Personal: The Hidden Cost of ...

Is hyper-personalization pushing consumers away? Discover why brands need to ret...

Grounded Trust: How Flight Cancellations Can Make or Br...

Flight cancellations are no longer just an inconvenience—they’re brand-defining ...

Mars Wrigley Doubles Down on Growth: Commits 30% of Tur...

Mars Wrigley commits 30% of its turnover to sales and marketing, aiming to accel...

Bisleri Teams Up with Mission: Impossible: The Final Re...

Bisleri partners with Mission: Impossible – The Final Reckoning to launch limite...

Sting® Energy Joins Forces with BGMI Power as the Offic...

Sting® Energy becomes the official energy drink of BGMI Power, marking a dynamic...

Why Eno Chose Vicky Kaushal as Its First-Ever Brand Amb...

Eno India’s decision to appoint Vicky Kaushal as its first brand ambassador in 5...

AB de Villiers Joins Forces with Sneaker LAB: A Fresh S...

Cricket legend AB de Villiers becomes brand partner for Sneaker LAB, aligning wi...

Reckitt Unveils New Campaign for Harpic DrainXpert: Tar...

Reckitt introduces a powerful new campaign to promote Harpic DrainXpert, its lat...

How Storytelling is Blending Creativity with Conscience...

Discover how modern storytelling is transforming into a powerful tool for social...

The Post-Kohli Playbook: How Brands Are Rethinking Endo...

As the era of mega-celebrity endorsements wanes, brands are shifting towards div...

The Power of Packaging: How Design Influences Consumer ...

Discover how packaging design influences consumer behavior, brand perception, an...

Ad or Austerity? FMCG Giants Take Diverging Paths on FY...

As FY25 begins, India’s FMCG giants are divided between boosting ad spends and a...

How India Became a Key Growth Engine for Hell Energy’s ...

Hell Energy’s rapid growth in India highlights smart localization, youth-focused...

FanCode Secures Exclusive Multi-Year Broadcasting Right...

FanCode becomes the exclusive digital broadcaster of LALIGA in India, offering l...