Shahid Kapoor Joins Taapsee Pannu as the New Face of Vogue Eyewear India

A Stylish Power Duo for the Fashion-Forward Brand

In a move that combines Bollywood charisma with global fashion appeal, Vogue Eyewear India has officially welcomed Shahid Kapoor as its newest brand ambassador. The acclaimed actor joins the dynamic Taapsee Pannu, who has been representing the brand since 2021, creating a fresh and fashion-forward partnership that reflects contemporary style and cultural relevance.

With this exciting announcement, Vogue Eyewear strengthens its presence in the Indian market by aligning with two of the country’s most admired and trendsetting celebrities—each bringing their unique flair and personality to the brand.

A New Chapter in Vogue Eyewear’s Style Story

Vogue Eyewear is globally recognized for blending fashion and functionality, offering eyewear collections that appeal to confident, expressive individuals. The brand’s Indian campaigns have consistently celebrated individuality, versatility, and a love for fashion—and the addition of Shahid Kapoor is set to elevate this even further.

Kapoor’s effortless blend of rugged charm and sophisticated fashion sense makes him a perfect fit for the brand’s evolving aesthetic. His inclusion signals Vogue Eyewear’s intent to broaden its appeal across a more diverse audience, including both men and women who view eyewear not just as a utility, but as a bold style statement.

Shahid Kapoor: An Icon of Modern Masculinity

From critically acclaimed performances to headline-making red carpet looks, Shahid Kapoor is more than just a movie star—he’s a bona fide style icon. Known for his edgy yet elegant fashion sense, Shahid represents the modern Indian man: confident, expressive, and unafraid to break fashion stereotypes.

In his debut campaign for Vogue Eyewear, Kapoor is seen sporting a mix of sleek metal frames and bold-tinted lenses, styled against urban and minimal backdrops. His looks echo his personal style—refined, rebellious, and perfectly in tune with contemporary trends.

Speaking about his association, Shahid noted that eyewear is more than just an accessory—it’s a personal signature, something that defines one’s mood, attitude, and look. This philosophy aligns with Vogue Eyewear’s vision of using glasses to empower self-expression.

Taapsee Pannu: Continuing Her Trailblazing Journey

On the other side of this glamorous collaboration stands Taapsee Pannu, who has been the face of Vogue Eyewear India for several seasons. Celebrated for her fearless roles and bold fashion choices, Taapsee embodies the brand’s core values: authenticity, individuality, and creative freedom.

Her campaigns have consistently reflected a playful and experimental approach to eyewear, showing how glasses can be both stylish and expressive. Whether it’s oversized frames or retro cat-eyes, Taapsee has redefined how modern Indian women embrace eyewear as part of their everyday and occasion-based styling.

Together, Shahid and Taapsee present a powerful image of gender-inclusive fashion, showing that great style transcends boundaries and expectations.

The Campaign: Eyewear That Speaks to You

The newly launched Vogue Eyewear campaign featuring Shahid and Taapsee revolves around the concept of “Eyewear That Speaks to You.” The creative direction focuses on how frames reflect one’s identity, mood, and style—whether you're feeling bold, mysterious, relaxed, or playful.

The visuals include cityscapes, indoor minimalism, and relaxed lifestyle moments—capturing the many ways people use eyewear to express their inner selves. Shahid’s campaign includes tailored streetwear, denim, and smart-casual styling, while Taapsee brings boho-chic, athleisure, and elegant formals into the mix.

This campaign’s inclusive appeal showcases how Vogue Eyewear is designing for everyone—from students and professionals to creatives and trendsetters.

Vogue Eyewear’s Growing Influence in India

With the eyewear industry in India expanding rapidly, driven by lifestyle trends and fashion consciousness, Vogue Eyewear is positioning itself at the intersection of style and accessibility.

By bringing on board stars like Shahid and Taapsee, the brand strengthens its cultural relevance and reaches an audience that values both quality and style. The partnership is also a nod to the increasing importance of celebrity-led branding, where real-life personalities play a key role in shaping brand identities.

Through their diverse personalities, Vogue Eyewear is building a narrative that is as much about emotion as it is about looks—making the everyday experience of wearing glasses feel aspirational and empowering.

Fashion Meets Function

One of the core appeals of Vogue Eyewear’s collection is its blend of fashion-forward designs with practical functionality. The brand offers everything from sleek optical frames to bold statement sunglasses, catering to different face shapes, skin tones, and fashion preferences.

With new collections rolling out this season, customers can expect stylish yet wearable frames featuring trending elements like:

• Geometric shapes

• Tinted lenses

• Gold detailing

• Sustainable acetate options

• Classic aviators and round frames

Shahid and Taapsee will be showcasing various looks throughout the campaign, offering fashion inspiration for every personality.

The Bigger Message: Celebrate Who You Are

More than just a product campaign, this collaboration sends a broader message—style begins with self-awareness. Whether you’re bold and daring or calm and collected, your eyewear should reflect who you are.