Tag: creator economy

Amazon Prime Video's Matka King Campaign with Artist Rob Is Rewriting the Rules of Content Promotion

Amazon Prime Video's Matka King Campaign with Artist Ro...

Editor Apr 18, 2026 0 8

Amazon Prime Video partners with artist Rob for a first-of-its-kind 40ft art ins...

Swati Borda Joins JioStar as Associate Director — Key Accounts, Influencer Marketing

Swati Borda Joins JioStar as Associate Director — Key A...

Editor Apr 13, 2026 0 2

Swati Borda joins JioStar as Associate Director — Key Accounts, Influencer Marke...

Samay Raina's 'Still Alive' Is More Than a Comeback — It's a Creator Economy Case Study

Samay Raina's 'Still Alive' Is More Than a Comeback — I...

Editor Apr 13, 2026 0 8

Samay Raina's Still Alive crossed 32M views and sparked brand activations, viral...

Banijay Entertainment Acquires Battleground: Fitness Entertainment Just Got a Global Stage

Banijay Entertainment Acquires Battleground: Fitness En...

Editor Apr 10, 2026 0 10

Banijay Entertainment acquires global rights to Rusk Media's Battleground fitnes...

YouTube Launches Creator Partnerships: What Indian Brands Need to Know

YouTube Launches Creator Partnerships: What Indian Bran...

Editor Mar 27, 2026 0 25

YouTube replaces BrandConnect with Creator Partnerships — an AI-powered platform...

Unilever Bets Big on Influencer Marketing: What the SAMY Mandate Means for Global Brands

Unilever Bets Big on Influencer Marketing: What the SAM...

Editor Mar 26, 2026 0 10

Unilever appoints SAMY for global influencer strategy across Knorr and Hellmann'...

India's 15,000 AI scholarships: the creative economy just got serious

India's 15,000 AI scholarships: the creative economy ju...

Editor Mar 24, 2026 0 6

India's Ministry of Information and Broadcasting, in partnership with IICT, Goog...

Publicis Production Goes Global With Varun Shah's Expanded Role

Publicis Production Goes Global With Varun Shah's Expan...

Editor Mar 24, 2026 0 4

Publicis Production elevates Varun Shah to Global Creative Transformation Lead —...

India's Biggest Media-Tech Pitch Fest Just Landed at IFFD 2026 — Here's Why It Matters

India's Biggest Media-Tech Pitch Fest Just Landed at IF...

Editor Mar 20, 2026 0 6

Ideabaaz launches India's biggest Media-Tech Pitch Fest at IFFD 2026. Discover w...

Woodland Picks Liqvd Asia to Power Its Digital Comeback

Woodland Picks Liqvd Asia to Power Its Digital Comeback

Editor Mar 9, 2026 0 5

Liqvd Asia has won the full digital communications mandate for Woodland, one of ...

Creators Are the New Enterprises, and Ideas the New Currency: Shantanu Narayen at WAVES Summit 2025

Creators Are the New Enterprises, and Ideas the New Cur...

Editor May 2, 2025 0 11

At WAVES Summit 2025, Adobe CEO Shantanu Narayen emphasized how creators are evo...