Tag: e-commerce marketing

Flipkart Bets Big on Discovery Shopping With 2 Bold TVCs

Flipkart's latest two-film TV campaign for fashion and home categories taps into...

Vivo India Promotes Mayank Prabhakar to Chief Media Off...

Vivo India has promoted Mayank Prabhakar to Chief Media Officer effective Februa...

What 'Take Rates' Reveal About ROI on Brand Ad Spends

Discover how take rates help brands evaluate advertising ROI across platforms an...