Tag: IPL Advertising

IPL 2026 Ad Recall Study: Why Creative Quality Is Beating Media Spend

IPL 2026 Ad Recall Study: Why Creative Quality Is Beati...

Editor Apr 16, 2026 0 3

COTT's IPL 2026 study reveals creative quality beats media spend for ad recall. ...

JioStar's Winning Edge: Live cricket delivers 10.8x purchase intent boost

JioStar's Winning Edge: Live cricket delivers 10.8x pur...

Editor Mar 28, 2026 0 2

JioStar's Winning Edge playbook reveals live cricket delivers 10.8x purchase int...

IPL media rights to plateau at $5.4 billion in 2028–32 cycle: MPA report

IPL media rights to plateau at $5.4 billion in 2028–32 ...

Editor Mar 25, 2026 0 6

IPL media rights projected to plateau at $5.4 billion in 2028–32 cycle per MPA r...

IPL 2026 Ad Revenue at Risk: Middle East Crisis Threatens ₹250 Crore

IPL 2026 Ad Revenue at Risk: Middle East Crisis Threate...

Editor Mar 9, 2026 0 5

The Middle East conflict is threatening ₹200–250 crore of IPL 2026 advertising r...

IPL 2026 Ad Season: Why Cricket Is India's Biggest Media Buy

IPL 2026 Ad Season: Why Cricket Is India's Biggest Medi...

Editor Mar 9, 2026 0 4

IPL 2026 starts March 15. With Ormax Trac20 tracking ad effectiveness and cricke...