Tag: Media Strategy India

Blue Star Skips IPL 2025: Why India's AC Major Is Betting Big on Digital

Blue Star Skips IPL 2025: Why India's AC Major Is Betti...

Editor Apr 10, 2026 0 3

Blue Star skips IPL 2025, shifting 50% of summer ad spend to digital. Learn why ...

The EPIC Company Unifies All Brands Under One Bold Identity

The EPIC Company Unifies All Brands Under One Bold Iden...

Editor Apr 1, 2026 0 3

The EPIC Company unifies all TV channels and digital platforms under one EPIC br...

Vivo India Promotes Mayank Prabhakar to Chief Media Officer

Vivo India Promotes Mayank Prabhakar to Chief Media Off...

Editor Mar 11, 2026 0 8

Vivo India has promoted Mayank Prabhakar to Chief Media Officer effective Februa...