Aditi Rao Hydari Embodies Celestial Grace in Indriya’s New ‘Aasmaniyat’ Collection Campaign

When Elegance Meets the Cosmos

A star on screen and now the face of the stars themselves—Aditi Rao Hydari lights up Indriya’s newest jewellery campaign for its cosmic-inspired collection, ‘Aasmaniyat’. Marrying the poise of traditional Indian artistry with the wonder of celestial elements, this campaign is a poetic ode to everything that exists between heaven and earth.

With Aditi at the center of this visual journey, the campaign transports us to a space where galaxies whisper secrets, constellations become adornments, and stardust finds its expression in handcrafted elegance. Much like the actress herself—whose blend of classical beauty and contemporary sensibility has always stood out—this collection is a statement of eternal style and spiritual connection.

Indriya: Rooted in Tradition, Reaching for the Stars

Indriya, known for its fusion of handcrafted excellence and evocative design, has made a name in the luxury jewellery landscape by crafting collections that are deeply rooted in Indian heritage while also telling new-age stories.

Their designs frequently draw from mythological symbolism, nature, and the metaphysical universe, creating jewellery that is not merely ornamental, but narrative-driven. Each piece from Indriya is a miniature artwork—an expression of the brand’s commitment to craftsmanship, sustainability, and soulful design.

‘Aasmaniyat’ is one such deeply contemplative and artistically daring collection—where the cosmos becomes both muse and metaphor.

Aditi Rao Hydari: The Celestial Muse

There could have been no better face for this ethereal campaign than Aditi Rao Hydari. The actress—beloved for her work in period dramas and contemporary films alike—exudes an aura that perfectly aligns with the vision behind ‘Aasmaniyat’.

Known for her understated elegance, expressive eyes, and natural grace, Aditi transcends the standard definition of celebrity to embody something almost otherworldly. Whether she’s in a silk saree or an avant-garde couture gown, her aura resonates with timelessness—and it’s this exact quality that Indriya taps into.

In the campaign visuals, Aditi is seen adorned in pieces that echo celestial movements: moon-phase inspired earrings, solar-motif chokers, bracelets reminiscent of spiral galaxies, and rings designed like celestial alignments. Her looks blend the ethereal with the grounded, much like the stars themselves—suspended in the infinite yet rooted in myth and meaning.

The Concept: ‘Aasmaniyat’ – A Universe of Design

The word ‘Aasmaniyat’ derives from "aasmaan"—the sky. As a concept, the collection pays homage to cosmic wonders, planetary rhythms, and spiritual elements that have guided civilizations for centuries. It’s a journey into the subconscious, a reflection of the stars above and the universe within.

Every motif and shape in the collection has symbolic intent:

• Crescent moon shapes represent feminine energy and cyclical renewal

• Starbursts and constellation trails signify guidance, dreams, and destiny

• Galaxy-inspired spirals suggest transformation and timeless evolution

• Meteoric drops symbolize moments of impact and change

With each design, Indriya invites the wearer to connect with her inner cosmos and reflect her aspirations through wearable artistry.

The Collection: Jewellery with a Soul

Far from mass-produced luxury, ‘Aasmaniyat’ is a curated line of handcrafted fine jewellery designed for the woman who appreciates both spiritual symbolism and artisan quality.

Highlights from the collection include:

• The Solar Halo Choker: A gold and diamond piece mimicking the sun’s corona, perfect for evening affairs

• Nebula Cuff: With swirling filigree work and gemstone clusters, evoking the birth of stars

• Lunar Whisper Earrings: Delicate drops that echo the waxing and waning of the moon

• Orion's Path Necklace: A bold yet intricate neckpiece representing star trails and destiny

• Stardust Rings: Multi-stone cocktail rings representing celestial bodies in orbit

Each piece is crafted using ethically sourced gemstones and recycled gold. The design team has ensured that the jewellery not only shines but carries meaning and intention.

Handcrafted Brilliance: The Artisan’s Touch

At the heart of Indriya’s creations is a network of skilled Indian artisans who translate complex celestial themes into delicate forms. The ‘Aasmaniyat’ collection is a tribute to this craftsmanship—where every joint, clasp, and setting is made by hand with painstaking attention to detail.

The use of Kundan, enamel (Meenakari), and fine filigree techniques in modern forms ensures that traditional Indian jewellery-making is given a contemporary and global vocabulary.

Moreover, the finish of each item reflects Indriya’s hallmark—brilliance without excess. These pieces don’t scream opulence; they whisper elegance.

A New Chapter in Ethical Luxury

With ‘Aasmaniyat’, Indriya continues its commitment to ethical luxury. The brand uses conflict-free diamonds, environmentally safe metal practices, and biodegradable packaging. This shift toward sustainable practices is not a gimmick but a deeply held philosophy.

In an age where conscious consumerism is rising, Indriya’s ability to merge environmental responsibility with aspirational beauty is both timely and admirable.

This responsible approach adds another layer of value to each piece—not just as jewellery, but as part of a larger movement toward meaningful luxury.

Campaign Aesthetic: Storytelling in Every Frame

Shot with a surreal, celestial palette, the campaign images and video portray Aditi Rao Hydari floating between earth and sky—sometimes standing on a barren salt flat, other times bathed in twilight blue, with soft constellations illuminating the background.

The styling is minimalist yet impactful. Flowing chiffon gowns, metallic-toned saris, and celestial-inspired makeup allow the jewellery to take center stage. Every look in the campaign is a chapter in an untold story—inviting the viewer to imagine, reflect, and dream.

Even the campaign music—a blend of classical Indian ragas and ambient electronica—adds to the transcendental feel of the overall narrative.

For the Woman Who Carries the Cosmos Within

This is not a collection for trends. It’s a collection for transformation. For those who find meaning in the sky, the stars, and the symbols that connect us to the universe, ‘Aasmaniyat’ offers jewellery as a personal ritual.

Whether gifted or chosen, each piece becomes a keepsake of inner truth, celestial alignment, and spiritual beauty. Much like Aditi herself—who carries an old soul in a modern world—this collection is for those who live with intention, dream boldly, and express freely.

Final Reflections: A Campaign Written in the Stars

In bringing together Aditi Rao Hydari and the evocative ‘Aasmaniyat’ collection, Indriya has accomplished something rare in the world of fashion and luxury—it has told a soulful story with both visual brilliance and emotional depth.