Pritish Nandy Communications marks 32 years with new brand film

Introduction

Thirty-two years in any industry is remarkable. Thirty-two years in Indian entertainment — an ecosystem that has undergone more structural transformation than almost any other sector in the country — is extraordinary.

Pritish Nandy Communications, one of India's earliest publicly listed creative content companies, has marked this milestone with the unveiling of a new brand film that traces its evolution from a small creative studio in South Mumbai in 1993 to a content powerhouse whose stories now reach audiences across more than 240 countries and territories.

Created in collaboration with White Turtle Studios, a Trailer Park Group company, the film is not just a celebration of the past. It is a deliberate statement of intent about where PNC is headed next. For brand professionals, marketers, and media industry watchers, this brand film — and the philosophy behind it — offers a compelling case study in how legacy companies can honour their history while positioning boldly for the future.

The big announcement

Pritish Nandy Communications has unveiled a new brand film to commemorate over three decades of storytelling and creative innovation across India's media and entertainment landscape.

The film was created in collaboration with White Turtle Studios, a Trailer Park Group company known globally for its work with leading international studios and premium streaming platforms. The collaboration itself signals PNC's intent — partnering with a globally respected creative studio to tell its own story reflects the same ambition that has defined its content choices over three decades.

Founded in 1993 as a small creative studio in South Mumbai, PNC grew alongside every major transition in India's media ecosystem. The brand film captures this progression through a carefully curated montage of the company's most recognisable titles spanning multiple eras and formats. These include The Pritish Nandy Show, Raj Kahani, Face Off, Chameli, Hazaaron Khwaishein Aisi, Kaante, Shabd, Ugly Aur Pagli, Modern Love Mumbai, Four More Shots Please, and The Royals, among others.

The film traces PNC's journey from its early days in terrestrial television through the satellite broadcasting boom, into cinema, premium television, and finally the streaming-first era that defines content consumption today. It also highlights the company's global reach, with its content now distributed across more than 240 countries and territories — a remarkable footprint for an independent Indian content company.

What this means for your brand

PNC's brand film is more than a corporate anniversary video. It is a masterclass in how established Indian media and entertainment brands should think about legacy communication in the digital age.

The Indian media landscape has undergone seismic shifts over the past three decades. Terrestrial television gave way to satellite. Satellite gave way to multiplex cinema. Cinema coexisted with premium television. And then streaming arrived and rewrote every rule in the content business simultaneously. Companies that survived and thrived through each of these transitions did so not by clinging to what worked before, but by embracing new formats early while maintaining a consistent creative identity.

PNC's story is precisely that narrative — and the brand film communicates it with clarity and confidence. For Indian brands navigating their own moments of industry disruption, there is a powerful lesson here. Longevity in business is not about resisting change. It is about building an identity strong enough to survive and adapt through change without losing its essential character.

The decision to partner with White Turtle Studios for this film also reflects sophisticated thinking about brand communication. Rather than producing a conventional in-house anniversary video, PNC brought in a globally credentialed creative partner — signalling that the same standards it applies to its content are applied to how it presents itself as a brand.

For media companies, production houses, and content-first brands across India, this is the benchmark for how to mark a milestone with purpose and forward momentum.

Expert take

India's media and entertainment industry is at another inflection point. According to a 2025 FICCI-EY report, the Indian media and entertainment sector is projected to reach Rs 3.08 lakh crore by 2026, driven by streaming growth, regional content expansion, and increasing international co-productions and distribution deals.

Within this landscape, independent content companies with strong creative identities and proven track records across formats are increasingly valuable. PNC's three-decade portfolio — spanning television, cinema, and streaming — represents exactly the kind of cross-format credibility that is difficult to build and impossible to replicate quickly.

Ankit Bhatia, Executive Director and Co-Founder of White Turtle Studios, captured the creative challenge behind the film precisely, describing the task of translating thirty-two years of iconic titles into a visual narrative as both a privilege and a creative challenge — one where the goal was to make the film feel alive rather than archival. That distinction — alive versus archival — is the difference between a brand film that inspires and one that merely documents.

The brands.in perspective

What PNC has done with this brand film is deceptively simple and strategically brilliant. Most companies marking a 30-plus year anniversary retreat into nostalgia — a comfortable montage of the past that reassures existing stakeholders without inspiring anyone new. PNC has done the opposite. By framing its history as a series of deliberate forward-looking choices — embracing each new format early, building across platforms without losing creative identity — the film positions the company not as a survivor of Indian entertainment's evolution but as one of its architects. That reframing is everything. And it is a lesson every legacy Indian brand sitting on decades of history should study carefully.

Key takeaways for marketers

• Pritish Nandy Communications marks 32 years with a new brand film created in collaboration with White Turtle Studios, a Trailer Park Group company
• The film traces PNC's evolution from terrestrial television in 1993 through cinema, premium TV, and the streaming era
• PNC's content now reaches audiences across more than 240 countries and territories globally
• The brand film features a curated montage of iconic PNC titles spanning three decades of Indian entertainment
• PNC's anniversary communication positions the company as a forward-looking content innovator, not just a legacy brand

Frequently asked questions

What is Pritish Nandy Communications and what is its significance in Indian entertainment? Pritish Nandy Communications, founded in 1993, is one of India's earliest publicly listed creative content companies. Over three decades it has produced landmark titles across television, cinema, and streaming, with its content reaching audiences in more than 240 countries and territories worldwide.

Who created the PNC brand film and what is its creative approach? The brand film was created in collaboration with White Turtle Studios, a Trailer Park Group company. The creative team aimed to make the film feel alive rather than archival — capturing PNC's forward-looking identity through a curated montage of its most iconic titles across formats and eras.

What does the brand film signify for PNC's future direction? The film is both a celebration of PNC's legacy and a statement of future intent. Rangita Pritish Nandy described it as a moment of reflection on risks taken and cultural conversations shaped, while reaffirming the company's commitment to new formats, new audiences, and stories that travel across borders and generations.

Stay ahead of the curve

India's media and entertainment industry is writing some of its most exciting chapters right now — and the companies with deep storytelling roots and the courage to reinvent are the ones that will define the next decade.

Are you tracking how India's legacy content companies are repositioning themselves for the streaming-first era? Follow brands.in for daily brand intelligence, media industry insights, and the stories behind the strategies shaping Indian entertainment. What do you think is the biggest opportunity for independent Indian content companies like PNC in the global streaming landscape? Share your thoughts in the comments below.