Jayaram Nair Launches JV with Tribes Communication: Industry Veteran Makes Strategic Move to Bengaluru

In a significant development for the Indian marketing communications landscape, brand veteran Jayaram Nair has announced the launch of a joint venture with Tribes Communication. This strategic partnership marks an exciting new chapter for the industry stalwart, who will also be relocating to Bengaluru as part of this venture.

Building a New Business Entity

Nair expressed enthusiasm about this collaboration, stating, "I am happy to share with my network that I have taken up the opportunity to build and nurture a new business entity Intensify as a JV between one of India's top media and communication company Tribes Communication."

Tribes Communication has established itself as "India's leading, multiple award-winning, integrated marketing communications agency," making this partnership particularly noteworthy for industry observers.

Strategic Relocation to Bengaluru

As part of this new venture, Nair confirmed his move to Bengaluru: "Also happy to share that I have moved my base to Namma Bengaluru and will be operating from here, but as they say the whole world is a playing field so open to engage across geographies."

This geographical shift aligns with the broader vision for Intensify and Tribes to collaborate across multiple locations. The joint venture will leverage Tribes' existing office network across key cities, combined with "handpicked passionate team members and a strong pool of partners" to create integrated brand building opportunities.

Looking Ahead: Growth and Integration

The partnership appears focused on fostering growth through integration, with Nair emphasizing their commitment to "find growth together." This approach suggests a strategic alignment of resources, expertise, and networks to deliver enhanced value to clients.

Industry Background

Jayaram Nair brings considerable experience to this venture, having previously worked with notable organizations including Cheil India, The Max, and Percept. His industry knowledge and network will undoubtedly play a crucial role in shaping the direction and success of this new joint venture.

What This Means for the Industry

This collaboration between an established industry figure and a leading communications agency signals ongoing evolution within India's marketing communications sector. The formation of Intensify as a joint venture highlights the continued importance of strategic partnerships in creating innovative service offerings and expanding geographical reach.

The development comes at a time when integrated marketing communications continues to gain importance, with brands seeking cohesive strategies across traditional and digital channels.

Industry professionals will be watching with interest to see how this partnership develops and what unique approach Intensify brings to the increasingly competitive marketing communications landscape.

For more information about this partnership and upcoming initiatives, industry professionals can connect with Jayaram Nair and Tribes Communication through their official channels.