Decathlon Joins Forces with Tata CLiQ Fashion to Expand Online Presence in India

Introduction: Making Sports Gear Accessible to Every Indian

In an exciting move for sports and fitness enthusiasts, Decathlon India has officially partnered with Tata CLiQ Fashion to broaden its digital reach.
This strategic collaboration aims to bring Decathlon’s wide range of affordable, high-quality sporting goods to more consumers across India, especially those in Tier 2, Tier 3, and Tier 4 cities.

Bringing 5,000+ Sports Products Online

Through this partnership, Decathlon is launching over 5,000 products across 60 different sports on Tata CLiQ Fashion’s platform.
Indian shoppers can now easily find a variety of sportswear, footwear, and equipment for activities like:

• Running

• Cycling

• Swimming

• Trekking

• Fitness training

With distribution available to over 24,000 pin codes, Decathlon's ambition of making sports accessible to everyone is now closer to reality.

Voices from the Leaders: A Shared Commitment

Sankar Chatterjee, CEO of Decathlon India, shared his excitement about the partnership:

"Sports have the power to transform lives. Through our collaboration with Tata CLiQ Fashion, we aim to make active living more convenient and accessible to all corners of India. Technology and reach are key to our mission."

On the other side, Gopal Asthana, CEO of Tata CLiQ, emphasized:

"The sports and fitness segment is one of the fastest-growing categories for us. Partnering with Decathlon, a trusted global name, enhances our portfolio and helps us offer complete sporting solutions to our consumers."

Both companies see this move as a strong step towards encouraging a more active, healthier lifestyle across India.

Why This Partnership Matters

• Broader Access:
  Customers across smaller cities now have easy access to premium sports gear.

• Diverse Choices:
  A wide range of products covering more than 60 sports activities.

• Enhanced Convenience:
  Seamless online shopping experience through Tata CLiQ Fashion.

• Promoting Active Lifestyles:
  Encouraging fitness and sports culture in new markets.

In a country where fitness awareness is growing rapidly, Decathlon’s trusted products combined with Tata CLiQ Fashion’s reach can inspire a much-needed sports movement.

Conclusion: A Game-Changing Collaboration

This partnership is a major milestone in India’s growing sports retail landscape.
By making sporting goods more accessible through an easy-to-use online platform, Decathlon and Tata CLiQ Fashion are creating opportunities for millions of Indians to lead healthier, more active lives.

Whether you’re a professional athlete, a casual jogger, or just starting your fitness journey, getting the right gear is now just a few clicks away.