Bisleri Teams Up with Five IPL Franchises as Official Hydration Partner for 2024 Season

Introduction: Bisleri Strengthens Its Presence in Cricket

Bisleri International, a leading name in India's bottled water industry, has announced its partnership with five prominent Indian Premier League (IPL) teams for the 2024 season. The teams include Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals, and Royal Challengers Bengaluru. This collaboration positions Bisleri as the official hydration partner for these franchises, reinforcing its commitment to promoting health and hydration among athletes and fans alike.

Integrated Marketing Campaign: #DrinkItUp

Under the umbrella of its #DrinkItUp campaign, Bisleri is launching a multifaceted marketing strategy that encompasses:

• Limited-Edition Bottles: Featuring imagery of players from the partnered teams.​

• In-Stadium Branding: Enhancing visibility during matches.​

• Digital Content: Collaborations with influencers and engaging social media initiatives.​

• Consumer Contests: Encouraging fan participation and engagement.​

• Branded Delivery Trucks: Showcasing campaign creatives across various regions.​

• Retail Point-of-Sale Materials: Providing promotional content to retail partners.​

• Television Commercials: Partnering with Star Sports to broadcast ads during all 74 IPL matches.

Tushar Malhotra, Director of Sales & Marketing at Bisleri International, expressed enthusiasm about the initiative, stating, "This is our third season running of hydration partnerships with some of the most iconic sporting franchises under the Bisleri #DrinkItUp marketing campaign."

Expanding Sports Marketing Footprint

Beyond the IPL, Bisleri has established hydration partnerships across various sports disciplines, including:​

• Marathons: Procam Marathons, Dubai Marathon, Ras Al Khaimah Marathon.​

• Football: Collaborations with seven teams in the Indian Super League.​

• Cricket: Associations with five teams in the UAE ILT20 League.

• Table Tennis: Partnership with Ultimate Table Tennis.​

• Tennis: Involvement in the Mubadala Abu Dhabi Tennis Open, WTA, and ATP events in India.​

• Hockey: Engagement with the Hockey India League.​

• Other Events: Participation in the Ladakh Marathon, JSW India Squash Open, and Spartan Races. 

These collaborations underscore Bisleri's dedication to promoting hydration and wellness across diverse sporting platforms.​

Conclusion: Reinforcing Brand Commitment to Health and Sports

By aligning with five major IPL teams, Bisleri not only amplifies its brand visibility but also reinforces its commitment to health, hydration, and sportsmanship. This strategic partnership serves as a testament to Bisleri's ongoing efforts to connect with a broader audience and promote a culture of wellness through sports.