Instamart Partners with Kalyan Jewellers to Deliver Gold and Silver Coins for Akshaya Tritiya

In a significant move blending tradition with modern convenience, Instamart has collaborated with Kalyan Jewellers to offer certified gold and silver coins for Akshaya Tritiya. This partnership allows customers across 100 cities in India to order auspicious coins and have them delivered to their doorsteps in minutes.​

Celebrating Akshaya Tritiya with Instant Deliveries

Akshaya Tritiya, a festival symbolizing prosperity and good fortune, traditionally involves purchasing gold and silver. Recognizing the importance of this occasion, Instamart and Kalyan Jewellers have made it easier for consumers to partake in this tradition without stepping out of their homes.​

Offerings Available

Starting April 25, customers can choose from a range of certified coins:​

• Gold Coins: Available in 0.5g and 1g, these 24 Karat, BIS Hallmarked coins feature motifs such as flowers, Ayodhya, Lord Ganesh, Swastik, and Goddess Lakshmi.​

• Silver Coins: Offered in 5g, 10g, and 20g, these 999 pure silver coins are adorned with auspicious symbols like Ganpati, Laxmi, and Ganesh Laxmi.​

These coins are not only ideal for festive gifting but also serve as valuable investments.​

Year-Round Availability

While the initiative is launched for Akshaya Tritiya, Instamart plans to make these offerings a permanent feature, allowing customers to purchase gold and silver coins throughout the year for various occasions.​

Statements from the Partners

Amitesh Jha, CEO of Instamart, expressed enthusiasm about the collaboration:​

“We’re excited to welcome Kalyan Jewellers to our platform ahead of Akshaya Tritiya. With more customers embracing the convenience of quick commerce for festive and traditional purchases, this partnership is both timely and relevant. Our goal is to ensure that customers can access trusted, certified products like gold and silver coins with the same ease as they would groceries or other household purchases.” ​

Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, added:​

“Akshaya Tritiya is a time-honoured tradition, and purchasing gold or silver on this day is considered especially auspicious. Through our collaboration with Swiggy’s Quick Commerce platform, Instamart, we are making it easier than ever to buy Kalyan gold and silver coins. Our offering includes 0.5g and 1g gold coins, along with 5g, 10g, and 20g silver coins - delivered straight to your doorstep in minutes. This provides customers with the flexibility to choose according to their needs, budgets, and convenience. This partnership allows us to integrate the auspiciousness of tradition with the ease and speed of modern living, ensuring the spirit of the festival remains.” ​

Innovative Marketing: InstaGold Activation

To promote the partnership, Instamart launched a unique on-ground activation called "InstaGold" in Hyderabad. The installation featured chocolate coins, with five real gold coins hidden among them, offering participants a chance to win real gold—a creative blend of festivity and surprise.

Conclusion

This collaboration between Instamart and Kalyan Jewellers exemplifies how traditional practices can be seamlessly integrated into modern lifestyles. By providing quick access to certified gold and silver coins, they are ensuring that the essence of Akshaya Tritiya is preserved while catering to the evolving needs of today's consumers.​